Together Weekly 15.02.24

Page 1

WEEKLY

TOGETHER

THURSDAY 15 FEBRUARY 2024

LAST CHANCE TO ENTER OUR COMPETITION TO CELEBRATE LAUNCH OF NEW MARKETING AND TV AD CAMPAIGN This week we launched our latest marketing campaign, ‘Getting Together’. The campaign is part of our plan to make journeys better, rebuild customer confidence, and get people excited again to make journeys across our network. Building on the success of our previous much-loved puppet campaign, we’re using the same theme of ‘getting together’ and moving this on to ‘make the most of getting together with TransPennine Express’. Produced by The&Partnership Manchester, the campaign can be seen on TV, video on demand, newspapers, radio, YouTube, social media and digital displays, and will run until mid-April. You can watch the TV ad and find out more about the campaign by visiting our website.

To celebrate the launch, we’ve been running a competition every day this week to win one of five exciting experience and hotel stays in some of the fantastic cities we serve. There’s still time to enter on Thursday to win a hop-on hop-off bus tour and overnight stay in Glasgow, or learn more about the Beatles’ story with an overnight stay in Liverpool by entering on Friday. To be in with a chance of winning, simply enter by completing this form each day before 7pm. You can also enter the competition on our app The Loop. Further details about the competition can be found on the giveaway page. Winners will be contacted on Monday 19 February via email. Good luck!

TPE COLLEAGUES ‘SURPRISE AND DELIGHT’ CUSTOMERS ACROSS THE NETWORK AS PART OF NEW INITIATIVE Earlier this week, colleagues visited stations across our network to surprise and delight our customers to celebrate Pancake Day and Valentine’s Day. Handing out goodie bags containing TPE branded pancake mix and a lemon on Shrove Tuesday, and handcrafted roses on Valentine’s Day, colleagues visited Manchester Airport, Manchester Piccadilly and Huddersfield stations.

TPE colleagues were out handing pancake mix and roses to customers to celebrate Pancake Day and Valentine’s Day.

The surprise and delight initiative comes as part of our plan to rebuild our relationship with our customers. We will be running more events throughout February and March, so if you’d like to get involved, please keep an eye out in future comms for further details.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.