NORTH
OVERVIEW
An intriguing, world-class magazine celebrating adventure, culture, food, art, travel, compelling architecture, remarkable people, and extraordinary experiences in the North.
AUDIENCE
NORTH magazine delivers a premium experience tailored to discerning consumers and offering exceptional tactile quality, curated content, and stunning visuals. NORTH magazine provides a refined escape into luxury and culture, catering to an elite readership that demands excellence.
OUR READERS
NORTH magazine readers embody affluence and influence in our market:
Residence: Average home value exceeds $600,000, with a significant portion owning second homes.
Financial Profile: High net worth individuals with substantial purchasing power. Our readers spend four times more than average consumers.
Professional Status: Executives, entrepreneurs, and college-educated professionals.
READER CHARACTERISTICS
Discerning Consumers: Savvy individuals who prioritize quality and are sophisticated in their purchases.
Time-Conscious: Readers value efficiency and experiences that respect their limited time.
Digitally Engaged: While appreciating print, they are also active on digital platforms.
Cultural Influencers: Our readers shape trends and drive innovation in their respective fields.
Source: St. Thomas University - Small Business Institute Readership Study 2024
SHELF LIFE
NORTH is designed to have the status of a permanent coffee table book. Organized and printed on high-quality paper, filled with gorgeous imagery and thoughtprovoking articles.
DWELL
Remodel
Repurpose
Cabins & Lake Homes
Outdoor Spaces
EXPERIENCE
Travel
Resort/Lodging
Bucket List
Food/Drink
CULTURE
History
Art Made in the North Awards
THRIVE
Health
Enrichment
MARKET
Real Estate Market
Vacation Rentals UNITE
Community
Profiles
DISTRIBUTION
NORTH magazine will reach the local residents and businesses, second home/cabin owners, and visitors like no other publication in our region.
Outlets
Duluth
Lake Vermilion
Twin Cities
Fargo
Marquette
Grand Marais Virginia *Select
Ironwood
Houghton
Bemidji
Hibbing Brainerd
Grand Rapids
Two Harbors
Ontonagon
Sioux Falls
Green Ba Appleton
Oshkosh
Lutsen
Menomine Marinette
Menomonie
Wausau
ANNUAL DISTRIBUTION
15,000+ WINTER / 15,000+ SUMMER
70% DIRECT MAIL
Targeted circulation
Mailed to select residences valued at $600,000+
Duluth Metro Area (Twin Ports) & beyond
Brainerd Lakes North Shore
UP Michigan
NW Wisconsin
Twin Cities (select outlets)
Business Executives
Community Leaders & Influencers
Architects, Designers, and Builders
Retail Outlets
Barnes & Noble
Amazon
20%
DISTRIBUTION PARTNERS
Medical & dental offices, banks, golf & social clubs, hotel rooms & resorts, schools, prominent businesses, and more.
MartinPatrick3
University Club of St. Paul
Johnson Mertz
Land Rover Minneapolis
Distributed to Land Rover owners residing in Minnesota, Wisconsin, Upper Peninsula Michigan, South Dakota, North Dakota, and Iowa.
10% SUBSCRIPTIONS
Electronic Circulation
Every issue of NORTH is also available as a digital edition. Advertisers may send their customers a link to the magazine or post the link on their own website or social media channels.
Sault
BENEFITS
Exclusive Events
Promotional Marketing
Contribution for Mailed Distribution
Copies for Private Distribution
Embedded Hyperlinks
QR Codes
Video
MARKETING ADVANTAGE
North helps leading businesses with a multidimensional marketing platform combining traditional print with new interactive digital media tactics.
This intricate marketing combination provides a competitive advantage by creating engaging, personalized brand experiences that extend beyond traditional print approaches to connect with audiences in a meaningful way. Studies show engagement rates more than triple when using digital channels to complement print. QR codes on print materials can direct consumers to online content, offering interactive experiences like augmented reality or exclusive deals. Can be measured to prove effectiveness.
DIGITAL
TECHNOLOGY
MULTIMEDIA
QR Codes
Video
Rich custom videos complement traditional print articles.
AUTOMATED VOICE TECHNOLOGY
Text to speech allows readers to listen to pages and multitask.
AD SERVICES
NORTH magazine provides in-house design services for all marketing partners. Each ad will effectively communicate the client’s unique brand while harmoniously adhering to the aesthetic guidelines of NORTH.
RESPONSIBILITIES
NORTH will create or acquire a new photo for all advertisements. NORTH will provide hard proofs to advertiser for final review and approval.
Marketing Partner to provide:
• Logo
• Contact information to be included on the ad (e.g.: website,
• phone number, address)
• URL address for embedded link or QR code
GUIDELINES FOR SUBMITTING LOGO
ARTWORK
For the best printing results, logos should be provided as a Vector file (Adobe Illustrator .ai or .eps) with all fonts converted to outlines.
Certain other high-resolution image file formats (.jpg, .png, .psd, .tif, .pdf) may be used provided they have a minimum resolution of 300 DPI at final output size and meet the approval of our graphics department.
(300 DPI @ 18.25” x 12.25”)
Ideally, two separate files should be submitted:
• 1-color black & white with no tints or screens
• 4-color CMYK
For the protection of our advertisers, the following files are not accepted as they will not reproduce accurately:
• Images with resolutions less than 300 DPI
• RGB files
