NORTH
OVERVIEW
An intriguing, world-class magazine celebrating adventure, culture, food, art, travel, compelling architecture, remarkable people, and extraordinary experiences in the North.
SHELF LIFE
NORTH is designed to have the status of a permanent coffee table book. Organized and printed on high-quality paper, filled with gorgeous imagery and thoughtprovoking articles.
AUDIENCE
NORTH magazine delivers a premium experience tailored to discerning consumers and offering exceptional tactile quality, curated content, and stunning visuals. NORTH magazine provides a refined escape into luxury and culture, catering to an elite readership that demands excellence.
OUR READERS
NORTH magazine readers embody affluence and influence in our market:
Residence: Average home value exceeds $600,000, with a significant portion owning second homes.
Financial Profile: High net worth individuals with substantial purchasing power. Our readers spend four times more than average consumers.
Professional Status: Executives, entrepreneurs, and college-educated professionals.
READER CHARACTERISTICS
Discerning Consumers: Savvy individuals who prioritize quality and are sophisticated in their purchases.
Time-Conscious: Readers value efficiency and experiences that respect their limited time.
Digitally Engaged: While appreciating print, they are also active on digital platforms.
Cultural Influencers: Our readers shape trends and drive innovation in their respective fields.
Source: St. Thomas University - Small Business Institute Readership Study 2024
DISTRIBUTION
NORTH magazine will reach the local residents and businesses, second home/cabin owners, and visitors like no other publication in our region.
20,000+ WINTER / 20,000+ SUMMER
Targeted circulation
Duluth Metro Area (Twin Ports) & beyond
Brainerd Lakes North Shore NW Wisconsin UP of Michigan
Retail Outlets
Barnes & Noble
Medical & dental offices, banks, golf & social clubs, hotel rooms & resorts, schools, prominent businesses, and more. 70% DIRECT MAIL
Twin Cities (select outlets)
Business Executives
Community Leaders & Influencers
Architects, Designers, and Builders
20% DISTRIBUTION PARTNERS
Mailed to select residences valued at $600,000+ 10% SUBSCRIPTIONS
Distributed to Land Rover owners residing in Minnesota, Wisconsin, Upper Peninsula Michigan, South Dakota, North Dakota, and Iowa.
Electronic Circulation
Every issue of NORTH is also available as a digital edition. Advertisers may send their customers a link to the magazine or post the link on their own website or social media channels.
Traverse City
Sault
Marie
PAID SUBSCRIBERS
Several thousand readers pay to subscribe to NORTH magazine. With a loyal and engaged readership that spans Minnesota, Wisconsin, Michigan’s Upper Peninsula, and beyond, your brand reaches a highly invested audience that values quality, authenticity, and a strong sense of place.
DWELL
Remodel
Repurpose
Cabins & Lake Homes
Outdoor Spaces
EXPERIENCE
Travel
Resort/Lodging
Bucket List
Food/Drink
CULTURE
History
Art Made in the North Awards
THRIVE
Health
Enrichment
MARKET
Real Estate Market
Vacation Rentals UNITE
Community
Profiles
TRUE NORTH
True North is a special sponsored content section celebrating remarkable people, entrepreneurs, tastemakers, and influencers of the NORTH.
DIGITAL ADVERTISING
ONLY IN THE NORTH E-NEWSLETTER
Our monthly e-newsletter reaches over 3,000 subscribers who are passionate about the northern lifestyle, from local culture and hidden gems to real estate and travel. Digital ad placement within our newsletter position your brand alongside curated, high-quality content our readers trust and look
BRANDED CONTENT ON NORTH’S WEBSITE
We also offer custom digital ad banners on the NORTH website, providing year-round visibility to visitors seeking stories, inspiration, and information about the region.
All digital advertisements can be created by
MULTIMEDIA
NORTH goes beyond traditional print to create engaging, interactive experiences for our readers, and more exposure for our marketing partners. QR codes seamlessly bridge print and digital by directing readers to your website, online store, event registration, or any digital destination with a simple scan. Integrations bring your story to life with dynamic video content that connects with audiences on a deeper level. Rich custom videos complement and enhance our print articles, creating a multimedia storytelling experience that extends your reach and impact.
BENEFITS
Exclusive Events
Promotional Marketing
Copies for Private Distribution
Embedded Hyperlinks
QR Codes
Video
PERSONALIZATION
Personalized
magazine gifting for your customers
EXCLUSIVE OFFER
Marketing partners and advertisers can send up to 50 complimentary copies of each North Magazine issue (Winter and Summer, $10 retail value per copy) directly to their customers.
CUSTOM BRANDING
Each magazine is polybagged and includes a special card personalized with your brand—for example, “NORTH Magazine compliments of Martin Patrick3.”
EXPANDED REACH
Want to reach more customers? Additional copies can be purchased for just $3.00 each.
PREMIUM TOUCHPOINT
This program creates a memorable, high-value connection with your audience, positioning your brand as a thoughtful gift-giver and standing out from traditional marketing channels.
HASSLE-FREE
We handle all logistics, from personalization to shipping, ensuring a seamless experience for you and your recipients.
This unique opportunity allows your brand to make a lasting impression—delivering a premium, personalized magazine directly into the hands of your most valued customers.
CUSTOM COVER
Marketing partners can customize their NORTH magazine cover with their logo and trademarks
AD SERVICES
NORTH magazine provides in-house design services for all marketing partners. Each ad will effectively communicate the client’s unique brand while harmoniously adhering to the aesthetic guidelines of NORTH.
TERMS
NORTH will create or acquire a new photo for all advertisements. NORTH will provide hard proofs to advertiser for final review and approval.
Marketing Partner to provide:
• Logo
• Contact information to be included on the ad (e.g.: website,
• phone number, address)
• URL address for embedded link or QR code
GUIDELINES FOR SUBMITTING LOGO
ARTWORK
For the best printing results, logos should be provided as a Vector file (Adobe Illustrator .ai or .eps) with all fonts converted to outlines.
Certain other high-resolution image file formats (.jpg, .png, .psd, .tif, .pdf) may be used provided they have a minimum resolution of 300 DPI at final output size and meet the approval of our graphics department.
(300 DPI @ 18.25” x 12.25”)
Ideally, two separate files should be submitted:
• 1-color black & white with no tints or screens
• 4-color CMYK
For the protection of our advertisers, the following files are not accepted as they will not reproduce accurately:
• Images with resolutions less than 300 DPI
• RGB files
