NORTH
OVERVIEW
An intriguing, world-class magazine celebrating adventure, culture, food, art, travel, compelling architecture, remarkable people, and extraordinary experiences in the North.
SHELF LIFE
NORTH is designed to have the status of a permanent coffee table book. Organized and printed on high-quality paper, filled with gorgeous imagery and thoughtprovoking articles.
NORTH magazine delivers a premium experience tailored to discerning consumers and offering exceptional tactile quality, curated content, and stunning visuals. NORTH magazine provides a refined escape into luxury and culture, catering to an elite readership that demands excellence.
OUR READERS
INTERESTS
REAL ESTATE
96% own homes.
88% actively enjoy looking at real estate listings.
86% interested in new construction, architecture, and interior design.
68% plan to remodel or renovate their home in the next 24 months.
TRAVEL
82% are interested in travel.
35% take 6 or more trips per year.
42% take 3 to 5 trips per year.
17% take 1 to 2 trips per year.
VALUES
High-Quality Design
Exclusivity
Quiet Luxury
Sophistication
Artisanal Goods
LUXURY PURCHASES
DINING
84% cite dining out frequently.
78% dine out up to 3 times per week.
16% dine out 7+ times per week.
6% dine out 4 to 6 times per week.
AUDIENCE
DISTRIBUTION
NORTH magazine will reach local residents and businesses, second home/cabin owners, and visitors like no other publication in our region.
NORTH magazine reaches an affluent audience with over 20,000 copies printed per issue in our core region, complemented by paid subscribers, targeted direct mail, newsstand sales, marketing partner distribution, Land Rover owners, and shelter industry professionals.
Twin Cities distribution partners include:
Martin Patrick3, Land Rover, and California Closets
8% LAND ROVER OWNERS 5%
MARKETING PARTNER DISTRIBUTION
5% SHELTER INDUSTRY 5%
• INTERIOR DESIGNERS, ARCHITECTS, BUILDERS, LANDSCAPERS, ETC.
76%
DIRECT MAIL
SELECT RESIDENTS
•INCOME EARNERS $500,000+ •HOME VALUES 1,000,000+ •2ND AND 3RD HOME OWNERS •PRIVATE CLUBS/MEMBERS •INFLUENCERS
Marquette
Copper Harbor
Escanaba
Traverse City Beaver Island Charlevoix
Sault Ste. Marie
Harbor Springs
Baileys Harbor
Sister Bay
PAID SUBSCRIBERS
Several thousand readers pay to subscribe to NORTH magazine. With a loyal and engaged readership that spans Minnesota, Wisconsin, Michigan’s Upper Peninsula, and beyond, your brand reaches a highly invested audience that values quality, authenticity, and a strong sense of place.
DWELL
Remodel
Repurpose
Cabins & Lake Homes
Outdoor Spaces
EXPERIENCE
Travel
Resort/Lodging
Bucket List
Food/Drink
CULTURE
History
Art Made in the North Awards
THRIVE Health
Enrichment
MARKET
Real Estate Market
Vacation Rentals UNITE
Community
Profiles
DIGITAL ADVERTISING
ONLY IN THE NORTH E-NEWSLETTER
Our monthly e-newsletter reaches over 3,000 subscribers who are passionate about the northern lifestyle, from local culture and hidden gems to real estate and travel. Digital ad placement within our newsletter positions your brand alongside curated, high-quality content our readers trust and look
BRANDED CONTENT ON NORTH’S WEBSITE
We also offer custom digital ad banners on the NORTH website, providing year-round visibility to visitors seeking stories, inspiration, and information about the region.
All digital advertisements can be created by
MULTIMEDIA
NORTH goes beyond traditional print to create engaging, interactive experiences for our readers, and more exposure for our marketing partners. QR codes seamlessly bridge print and digital by directing readers to your website, online store, event registration, or any digital destination with a simple scan. Integrations bring your story to life with dynamic video content that connects with audiences on a deeper level. Rich custom videos complement and enhance our print articles, creating a multimedia storytelling experience that extends your reach and impact.
BENEFITS
Exclusive Events
Promotional Marketing
Copies for Private Distribution
Embedded Hyperlinks
QR Codes
Video
PERSONALIZATION
Personalized magazine gifting for your customers
EXCLUSIVE OFFER
Marketing partners and advertisers can send up to 50 complimentary copies of each North magazine issue (Winter and Summer, $10 retail value per copy) directly to their customers.
CUSTOM BRANDING
Each magazine is branded with your logo and polybagged, and includes a special card personalized with your brand—for example, “NORTH magazine compliments of Land Rover.”
EXPANDED REACH
Want to reach more customers? Additional copies can
PREMIUM TOUCHPOINT
This program creates a memorable, high-value connection with your audience, positioning your brand as a thoughtful gift-giver and standing out from traditional marketing channels.
HASSLE-FREE
We handle all logistics, from personalization to shipping, ensuring a seamless experience for you and your recipients.
This unique opportunity allows your brand to make a lasting impression—delivering a premium,
CUSTOM COVER
Marketing partners can customize their NORTH magazine cover with their logo and trademarks
AD SERVICES
NORTH magazine provides in-house design services for all marketing partners. Each ad will effectively communicate the client’s unique brand while harmoniously adhering to the aesthetic guidelines of NORTH.
TERMS
NORTH will create or acquire a new photo for all advertisements. NORTH will provide hard proofs to advertiser for final review and approval.
Marketing Partner to provide:
• Logo
• Contact information to be included on the ad (e.g.: website,
• phone number, address)
• URL address for embedded link or QR code
GUIDELINES FOR SUBMITTING LOGO ARTWORK
For the best printing results, logos should be provided as a Vector file (Adobe Illustrator .ai or .eps) with all fonts converted to outlines.
Certain other high-resolution image file formats (.jpg, .png, .psd, .tif, .pdf) may be used provided they have a minimum resolution of 300 DPI at final output size and meet the approval of our graphics department.
(300 DPI @ 18.25” x 12.25”)
Ideally, two separate files should be submitted:
• 1-color black & white with no tints or screens
• 4-color CMYK
For the protection of our advertisers, the following files are not accepted as they will not reproduce accurately:
• Images with resolutions less than 300 DPI
• RGB files
