NORTH 2026 Media Kit

NORTH

MEDIA KIT 2026

OVERVIEW An intriguing, world-class magazine celebrating adventure, culture, food, art, travel, compelling architecture, remarkable people, and extraordinary experiences in the North.

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SHELF LIFE

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NORTH is designed to have the status of a permanent coffee table book. Organized and printed on high-quality paper, filled with gorgeous imagery and thoughtprovoking articles.

NORTH magazine delivers a premium experience tailored to discerning consumers and offering exceptional tactile quality, curated content, and stunning visuals. NORTH magazine provides a refined escape into luxury and culture, catering to an elite readership that demands excellence.

OUR READERS GENDER

56% WOMEN

INTERESTS REAL ESTATE

96% own homes.

88% actively enjoy looking at real estate listings. interested in new construction, architecture,

86% and interior design.

to remodel or renovate their home in the 68% plan next 24 months.

44% MEN

TRAVEL AGE

55% 55+

EDUCATION

50% 4-YEAR COLLEGE

HOME OWNERSHIP

70% OWN 2, 3, OR MORE HOMES

31% 45-54 26% GRADUATE SCHOOL

VALUES High-Quality Design Exclusivity Quiet Luxury Sophistication Artisanal Goods

LUXURY PURCHASES Travel Automobiles Apparel & Accessories Jewelry Boats Furniture Art & Collectables

82% are interested in travel.

35% take 6 or more trips per year.

42% take 3 to 5 trips per year.

17% take 1 to 2 trips per year.

DINING

84% cite dining out frequently.

78% dine out up to 3 times per week.

16% dine out 7+ times per week.

6% dine out 4 to 6 times per week.

Source: St. Thomas University - Small Business Institute Readership Study 2024

AUDIENCE

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DISTRIBUTION NORTH magazine will reach local residents and businesses, second home/cabin owners, and visitors like no other publication in our region.

International Falls Ely

Grand Marais

Lake Vermilion Virginia

Bemidji

Grand Rapids Pokegama Lake

Walker Fargo

Detroit Lakes Fergus Falls

Silver Bay

Hibbing

Houghton

Two Harbors Island Lake

Ontonagon Bayfield

Duluth

Cross Lake Nisswa

Copp

Lutsen

Superior

Aitkin

Moose Lake

Brainerd

Ashland

Lake Nebagamon

Boulder Junction Cable

Alexandria

Mora

Hayward

Ma

Ironwood

Minocqua Rhinelander

Spooner

St. Cloud

Me M

Rice Lake Wayzata

Minneapolis

Wausau Menomonie

St. Paul Edina Excelsior Bloomington

Eau Claire

Green Ba Appleton

Mankato

Rochester

Oshkosh

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Madison

N

W

E

S

Twin Cities distribution partners include: Martin Patrick3, Land Rover, and California Closets

per Harbor

Sault Ste. Marie

5%

arquette Munising Mackinac Island Escanaba

Beaver Island

Harbor Springs Charlevoix

enominee Sister Bay Marinette Baileys Harbor

ay

NORTH magazine reaches an affluent audience with over 20,000 copies printed per issue in our core region, complemented by paid subscribers, targeted direct mail, newsstand sales, marketing partner distribution, Land Rover owners, and shelter industry professionals.

Traverse City

5%

MARKETING PARTNER PAID DISTRIBUTION SUBSCRIBERS

8%

LAND ROVER OWNERS

5% SHELTER INDUSTRY • INTERIOR DESIGNERS, ARCHITECTS, BUILDERS, LANDSCAPERS, ETC.

76% DIRECT MAIL SELECT RESIDENTS •INCOME EARNERS $500,000+ •HOME VALUES 1,000,000+ •2ND AND 3RD HOME OWNERS •PRIVATE CLUBS/MEMBERS •INFLUENCERS

PAID SUBSCRIBERS Several thousand readers pay to subscribe to NORTH magazine. With a loyal and engaged readership that spans Minnesota, Wisconsin, Michigan’s Upper Peninsula, and beyond, your brand reaches a highly invested audience that values quality, authenticity, and a strong sense of place.

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DWELL

Remodel Repurpose Cabins & Lake Homes Outdoor Spaces

EXPERIENCE Travel Resort/Lodging Bucket List Food/Drink

CULTURE

History Art Made in the North Awards

THRIVE Health Enrichment

MARKET

Real Estate Market Vacation Rentals

UNITE Community Profiles

CONTENT

All articles will be managed and/or written by seasoned journalists whose stories have been featured in publications such as: New York Times, National Geographic, Mpls.St.Paul Magazine, Esquire, Harper’s Magazine, The Washington Post, Artful Living, Minneapolis Star Tribune, and Minnesota Monthly 1313 | 2026 | NORTH MEDIA 2026 KIT

DIGITAL ADVERTISING ONLY IN THE NORTH E-NEWSLETTER

BRANDED CONTENT ON NORTH’S WEBSITE

Our monthly e-newsletter reaches over 3,000 subscribers who are passionate about the northern lifestyle, from local culture and hidden gems to real estate and travel. Digital ad placement within our newsletter positions your brand alongside curated, high-quality content our readers trust and look forward to each month.

We also offer custom digital ad banners on the NORTH website, providing year-round visibility to visitors seeking stories, inspiration, and information about the region.

All digital advertisements can be created by NORTH’s in-house ad design services to ensure your brand is presented with the same quality, style, and attention to detail that defines our publication.

INQUIRE FOR RATES

MULTIMEDIA NORTH goes beyond traditional print to create engaging, interactive experiences for our readers, and more exposure for our marketing partners. QR codes seamlessly bridge print and digital by directing readers to your website, online store, event registration, or any digital destination with a simple scan.

Integrations bring your story to life with dynamic video content that connects with audiences on a deeper level. Rich custom videos complement and enhance our print articles, creating a multimedia storytelling experience that extends your reach and impact.

INQUIRE FOR RATES

BENEFITS Exclusive Events Promotional Marketing Copies for Private Distribution Embedded Hyperlinks QR Codes Video

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PERSONALIZATION Personalized magazine gifting for your customers EXCLUSIVE OFFER

PREMIUM TOUCHPOINT

Marketing partners and advertisers can send up to 50 complimentary copies of each North magazine issue (Winter and Summer, $10 retail value per copy) directly to their customers.

This program creates a memorable, high-value connection with your audience, positioning your brand as a thoughtful gift-giver and standing out from traditional marketing channels.

CUSTOM BRANDING

HASSLE-FREE

Each magazine is branded with your logo and polybagged, and includes a special card personalized with your brand—for example, “NORTH magazine compliments of Land Rover.”

We handle all logistics, from personalization to shipping, ensuring a seamless experience for you and your recipients.

EXPANDED REACH

This unique opportunity allows your brand to make a lasting impression—delivering a premium, personalized magazine directly into the hands of your most valued customers.

Want to reach more customers? Additional copies can be purchased for just $5.00 each.

INQUIRE FOR RATES

CUSTOM COVER Marketing partners can customize their NORTH magazine cover with their logo and trademarks

INQUIRE FOR RATES

AD SERVICES

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NORTH magazine provides in-house design services for all marketing partners.

Each ad will effectively communicate the client’s unique brand while harmoniously adhering to the aesthetic guidelines of NORTH.

TERMS NORTH will create or acquire a new photo for all advertisements. NORTH will provide hard proofs to advertiser for final review and approval.

Marketing Partner to provide: • Logo • Contact information to be included on the ad (e.g.: website, • phone number, address) • URL address for embedded link or QR code GUIDELINES FOR SUBMITTING LOGO ARTWORK For the best printing results, logos should be provided as a Vector file (Adobe Illustrator .ai or .eps) with all fonts converted to outlines.

Certain other high-resolution image file formats (.jpg, .png, .psd, .tif, .pdf ) may be used provided they have a minimum resolution of 300 DPI at final output size and meet the approval of our graphics department.

(300 DPI @ 18.25” x 12.25”) Ideally, two separate files should be submitted: • 1-color black & white with no tints or screens • 4-color CMYK For the protection of our advertisers, the following files are not accepted as they will not reproduce accurately: • Images with resolutions less than 300 DPI • RGB files

CONTACT Tracy Ramsay tracy@northmagazine.com 218-390-6747 Owner & Publisher, NORTH

Frank Roffers frank@northmagazine.com 952-237-1100 Owner & Editor-in-Chief, NORTH

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