Saudi Projects Issue 63

ISSUE 44

OCTOBER 2025 / ISSUE 63

BUILDING TOMORROW, THE BUNA WAY MODULAR CONSTRUCTION MORE SUSTAINABLE SOLUTIONS

RED SEA GLOBAL CHAMPIONS MANGROVE PLANTING

RGS FROM TRANSACTIONS TO TRANSFORMATIONS

DESIGNING THE FUTURE TOGETHER, THE NEW FACE OF BUNA HOLDING Experience the evolution of a brand built on quality, innovation, and trust.

For over two decades, BUNA Holding has shaped Saudi Arabia’s built environment, from visionary developments to world-class interiors. Now, with a revitalized brand and renewed purpose, we continue our mission to redefine quality and partnership in the construction and design sectors.

Built on Integrity, Driven by Vision

Collaborating for Excellence

Our new identity represents not just a look, but a

We believe in partnership. By working closely

legacy — honoring our past while embracing the

with architects, developers, and consultants, we

innovation that defines tomorrow’s design.

ensure every product enhances the spaces that inspire Saudi Arabia’s modern landscape.

Where Precision Meets Vision Committed to delivering high-quality

A Commitment to Progress

projects through seamless integration,

From sustainability to smart design, BUNA stands

sustainability, and strategic partnerships.

for continuous evolution — aligning with Vision 2030’s call for innovation and excellence.

Discover how BUNA Holding is shaping a smarter, more beautiful built environment. www.bunholding.com info@bunaholding.com +966 12 658 6686

EDITOR'S Foreword

AUTUMN’S SEASON OF INNOVATION AND BUILDING MOMENTUM AS THE KINGDOM ENTERS THE VIBRANT MONTHS OF AUTUMN, THERE’S AN UNMISTAKABLE SENSE OF MOMENTUM IN THE AIR. THE COOLING TEMPERATURES BRING WITH THEM A SURGE OF CONSTRUCTION ACTIVITY, NEW PARTNERSHIPS, AND AMBITIOUS PROJECTS THAT CONTINUE TO RESHAPE SAUDI ARABIA’S URBAN AND INDUSTRIAL LANDSCAPE. THIS ISSUE OF SAUDI PROJECTS CAPTURES THAT SPIRIT OF PROGRESS, ONE DEFINED BY INNOVATION, TRUST, AND A SHARED VISION FOR A SUSTAINABLE FUTURE. Our cover story, The New Face of BUNA HOLDING on Designing the Future Together, explores the remarkable evolution of a company synonymous with quality, innovation, and integrity.

As BUNA redefines its brand, it stands as a symbol of the modern Saudi enterprise, one that balances ambition with accountability and technology with trust.

WANT YOUR COMPANY TO APPEAR IN THE KINGDOM'S LEADING TRADE PUBLICATION? EMAIL NOW

Equally forward-looking is our feature on Modular Construction where we examine how offsite, modular approaches are transforming project timelines and environmental outcomes across the region. Efficiency and sustainability are no longer competing goals they are now the blueprint for the future.

Resa Gulf Scaffolding (RGS) who is leading in a B4B and P4P World, we delve into how trustbased collaboration is replacing traditional hierarchies in construction. The future, as RGS demonstrates, will belong not to bosses, but to builders of trust.

Spectrum Lens ME offers a fresh perspective on construction storytelling, bringing complex projects to life through vivid visuals and digital platforms that captivate both industry professionals and the wider community.

TEAM AHMED BENNANI ANDREW HIRST BELINDA BREEZE DANIEL MURAD EDDIE RAYNER LOUIS RAYNER MARIA ARNOLD MUHAMMAD AHMED ROD MILLINGTON SAFFRON FOLEY

Looking ahead, GBB Venture introduces the 19th Real Estate Summit in Jeddah this November—a timely gathering for decision-makers navigating the next wave of development opportunities.

Finally, we turn our focus to NEOM’s Futuristic Vision, where livability, sustainability, and conservation converge to redefine how cities of the future can thrive without compromising nature.

Together, these stories reflect a season of renewal, creativity, and collaboration, a fitting tribute to Saudi Arabia’s ongoing transformation and its unwavering commitment to designing a future built to last. .

Rod Millington EDITOR

CONTACT saudiprojects@tpg.media www.saudiprojects.media

SOCIAL MEDIA

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BUILDING SAUDI ARABIA’S FUTURE, ONE LANDMARK AT A TIME Expertly delivering complex projects with precision, performance, and a vision aligned with the Kingdom’s future.

At BUNA Al Khaleej, we don’t just construct buildings, we deliver progress. As a leading General Contractor and Construction Management Services Organization, we specialize in mixed-use developments, highrise towers, industrial and commercial facilities, and complex, high-specification projects.

From groundbreaking to handover, we operate with a laser focus on quality, safety, timeline, and budget.

Our integrated design & build capabilities ensure seamless project execution, while our experienced teams manage every detail with unmatched rigor.

Aligned with Vision 2030, BUNA is proud to contribute to the sustainable growth and transformation of Saudi Arabia through innovative, resilient, and future-ready infrastructure.

Partner with BUNA, where ambition meets execution.

To explore our capabilities or connect with our team visit. www.buna.sa info@buna.sa +966 12 658 6686

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Contents

76

SHURA LINKS

A NEW ERA IN GOLF FEATURES

22

44

CUT CONSTRUCTION COSTS

MURABBA'S NEXT CHAPTER

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Contents

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INNOVATIVE DESIGN & BUILD SOLUTIONS

SPECIALIZED DESIGN & BUILD CONTRACTOR DELIVERING INNOVATIVE, COST-EFFECTIVE SOLUTIONS ACROSS SAUDI ARABIA.

Our strength lies in our international expertise combined with a robust local presence.

This synergy enables us to meet and exceed client expectations, ensuring projects are completed within budget and on schedule.

DAC Group is committed to contributing to the Kingdom’s Vision 2030 by shaping the future of construction with excellence and innovation.

Partner with DAC Group to transform your vision into reality. https://dhamangroup.com info@dacgroupsa.com +966 12 658 6686

TIME-LAPSE. REAL IMPACT. Construction Site Time-lapse Specialists Construction moves fast. Don’t miss a moment.

Spectrum Lens delivers powerful timelapse visuals that engage investors, inform stakeholders, and elevate your brand.

Contact us to discuss your project requirements: info@spectrumlens.com +966 50 979 1535

WWW.SPECTRUMLENS.COM Timelapse • Videography • Photography • Documentaries



www.spectrumlens.com

Appointments

11

Saleh Alzahrani – Projects Coordinator, Red Sea Global

CONNECT ON LINKEDIN

Joining Red Sea Global in August 2023

cladding, Saleh demonstrated adaptability

as a Construction Technician, Saleh

and technical growth. His dedication earned

Alzahrani quickly proved his value

him a fast-tracked promotion to Projects

at Amaala’s Rosewood Project, part

Coordinator in July 2024. In his current role,

of Saudi Arabia’s Vision 2030.

he oversees project execution, contractor

His early responsibilities included monitoring

coordination, and problem-solving across major

project progress, coordinating civil works,

development initiatives. With certifications

and resolving on-site challenges, where

in PMP, Temporary Works, and OSHA safety,

he developed strong communication and

Saleh continues to strengthen his expertise in

technical skills. By mastering tools such

construction management while contributing

as BIM and AutoCAD and taking on tasks

to the delivery of world-class projects.

in pool construction and architectural

Batool Alqarni – Senior Specialist, Procurement Excellence – Local Content, Red Sea Global

CONNECT ON LINKEDIN

Batool Alqarni, Senior Specialist in

manufacturers and SMEs. She collaborates with

Procurement Excellence at Red Sea Global,

stakeholders to design sustainable sourcing

drives strategies supporting Saudi Arabia's

frameworks, promoting long-term value

economic diversification and Vision 2030.

creation. Certified in procurement and project

AA graduate of Princess Nourah University

management, with leadership and business

with a degree in Language and Translation,

management training, Batool empowers

she excels in procurement, contracts, and

local industries and fosters responsible

supply chain management. Batool enhances

procurement practices, contributing to Red

local content through supplier engagement,

Sea Global's sustainable supply chain goals.

compliance, and capacity building for Saudi

Abdullah AlSaed – Assistant Manager, Procurement, Red Sea Global

CONNECT ON LINKEDIN

Abdullah AlSaed is Assistant Manager of

cycle, including strategic tendering, supplier

Procurement at Red Sea Global, supporting

onboarding, and commercial evaluation.

sourcing and procurement across major

Dedicated to compliance, local content, and

development packages aligned with Saudi

value engineering, Abdullah collaborates with

Arabia’s regenerative tourism vision.

cross-functional teams to deliver efficient, cost-

Holding a degree in Integrated Supply Chain

effective results. He continues to enhance his

Management with a minor in Accounting from

professional skills through CIPS Level 6 and Six

Western Michigan University, he specializes

Sigma Green Belt certifications, with additional

in fit-out, infrastructure, and MEP works.

training in negotiation, FIDIC contracts, and

His expertise spans the full procurement

data analytics tools such as Power BI.

BUILDING SAUDI ARABIA’S FUTURE, ONE LANDMARK AT A TIME Expertly delivering complex projects with precision, performance, and a vision aligned with the Kingdom’s future.

At BUNA Al Khaleej, we don’t just construct buildings, we deliver progress. As a leading General Contractor and Construction Management Services Organization, we specialize in mixed-use developments, highrise towers, industrial and commercial facilities, and complex, high-specification projects.

From groundbreaking to handover, we operate with a laser focus on quality, safety, timeline, and budget.

Our integrated design & build capabilities ensure seamless project execution, while our experienced teams manage every detail with unmatched rigor.

Aligned with Vision 2030, BUNA is proud to contribute to the sustainable growth and transformation of Saudi Arabia through innovative, resilient, and future-ready infrastructure.

Partner with BUNA, where ambition meets execution.

To explore our capabilities or connect with our team visit. www.buna.sa info@buna.sa +966 12 658 6686

Appointments

13

Benjamin Schwenk - Hill International, Saudi Arabia (KSA)

CONNECT ON LINKEDIN

Benjamin Schwenk was Appointed Senior

from concept to commissioning. For more

Vice President for Hill International,

than 20 years, he owned and steered LDIS, LLC,

Saudi Arabia (KSA). With over 37 years

delivering bespoke solutions across oil & gas,

of global project delivery experience,

hydrogen, and renewable energy sectors.

Ben brings deep strength in engineering

At Hill, Ben will oversee the firm’s footprint

leadership, operations oversight,

in KSA, guiding project portfolios in

and client-driven execution.

alignment with Saudi Arabia’s ambitious

His career spans the United States, Angola,

infrastructure goals. His leadership is

and the Democratic Republic of Congo, where

expected to elevate service excellence

he has led complex, multidisciplinary programs

and local impact in the Kingdom.

James Wrenn - Knight Frank Middle East & Africa

CONNECT ON LINKEDIN

Knight Frank is pleased to announce the

divisions, driving transactions and investment

appointment of James Wrenn, MRICS, as

mandates across hospitality, retail and mixed-

its new Head of Hotel & Leisure Capital

use assets. He holds a Master of Science in Real

Markets, Middle East & Africa. With more

Estate and a Bachelor’s degree in Economics,

than 14 years of experience in commercial

and is a Chartered Surveyor affiliated with RICS.

real estate across multiple regions,

In his new role, James will lead strategic

James brings deep sector knowledge

growth of Knight Frank’s hotel and leisure

and a broad institutional network.

capital markets platform across the

Before joining Knight Frank, he held leadership

Middle East and Africa, enhancing investor

roles in hotel advisory and capital markets

relationships and deal flow in the region.

+impact Appoints Norman McComb as Sustainability Advisory Director

CONNECT ON LINKEDIN

+impact, Serco’s advisory business, has

sectors. Prior to joining +impact, he was

appointed Norman McComb as Sustainability

Sustainability Director at EY Consulting

Advisory Director to strengthen its

in Saudi Arabia, advising key entities on

sustainability and ESG capabilities in Saudi

embedding sustainability strategy into national

Arabia in alignment with Vision 2030.

development and infrastructure programmes.

With over two decades of international

In his new role, Norman will help clients

experience in climate adaptation, capital

translate sustainability ambitions into tangible

project delivery, and large-scale transformation,

results, ensuring sustainable impact is woven

Norman brings deep expertise across

throughout +impact’s advisory services.

energy, infrastructure, and government

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NEWS

AESG BOOSTS INDUSTRIAL SECURITY SAIS licence enables AESG to safeguard SAR 262 billion in Saudi projects.

The Saudi Ministry of Interior (MoI) represented by the Supreme Authority for Industrial Security (SAIS), formerly known as the High Commission for Industrial Security (HCIS), has awarded AESG a licence to provide Fire and Life Safety (FLS) consultancy services across key industrial and infrastructure sectors, making it among the first international consultancies to achieve this accreditation. The approval positions AESG to play a pivotal role in ensuring compliance with SAIS Safety and Fire (SAF) directives across flagship Vision 2030 projects. These include planned nuclear power plants, vital electricity and water initiatives, large-scale manufacturing and petrochemical facilities, chemical, gas and mining sectors, as well as critical infrastructure such as railways, telecommunications, and ports.

READ FULL ARTICLE HERE

DCO EXPANDS WE-ELEVATE PROGRAM GLOBALLY DCO’s WE-Elevate supports female-led enterprises in digital economy across GCC Countries and other Member States.

The Digital Cooperation Organization (DCO), the world’s first standalone international intergovernmental organization dedicated to accelerating inclusive and sustainable digital economies, announced the expansion of its WE-Elevate program across all Member States on the sidelines of the United Nations General Assembly (UNGA80) in New York.

Developed by the DCO to support female-led micro, small, and medium enterprises (MSMEs), WE-Elevate is a transformative capacitybuilding program designed to help entrepreneurs fully participate in the digital economy. Piloted in Rwanda, the program has already delivered tangible results, enabling female-led MSMEs to enhance digital skills, formalize operations, and expand into new markets.

WE-Elevate combines online learning modules, mentoring, and access to global e-commerce platforms to equip entrepreneurs with digital, financial, and entrepreneurial skills. The program is designed to guide businesses from offline to online operations through tailored, step-by-step training – from building basic digital readiness to enabling cross-border e-commerce. By doing so, it helps female-led MSMEs formalize operations, expand their customer base, and generate sustainable employment.

READ FULL ARTICLE HERE

NEWS

SOCIAL ENGINEERING ATTACKS ON THE RISE Unit 42 report reveals cybercriminals and nation-state actors using sophisticated techniques to target global organizations.

Palo Alto Networks Unit 42 released the 2025 Unit 42 Global Incident Response Report: Social Engineering Edition. This report explores the top initial attack vector we observed over the past year – social engineering.

During this period, over a third of all Unit 42 Incident Response cases began with a social engineering tactic.

The report analyzes how attackers are exploiting trust to breach organizations, leading to business disruption and financial loss.

Insights are derived from Palo Alto Networks telemetry, over 700 incident response case studies, and Unit 42 threat research.

READ FULL ARTICLE HERE

RIYADH HOSTS MONEY20/20 MIDDLE EAST Over 38,500 global fintech leaders attend

This year’s gathering convened more than

The event also facilitated 2,288 of pre-

region’s biggest fintech event in Riyadh.

450 global fintech brands, alongside more than

scheduled investor-startup meetings

Money20/20 Middle East in Riyadh

1,050 investors. Global brand participation

and many partnership signings, ensuring

welcomed global leaders in fintech,

surged 207% from last year at 24Fintech,

deal flow and long-term value creation

banking, investment, and digital innovation,

while investor attendance tripled, reflecting

well beyond the headline figures.

drawing more than 38,500 attendees,

unprecedented international capital interest

the largest fintech event regionally.

in Saudi Arabia’s fintech ecosystem.

READ FULL ARTICLE HERE

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NEWS

RIYADH METRO’S RETAIL REVOLUTION

JLL and RCRC partner to transform 85

and F&B brands unparalleled daily exposure

residents and the broader business ecosystem.

metro stations into thriving commercial

to a vast and diverse urban audience.

As the leasing advisor, JLL will leverage its

hubs with 733 retail units.

The retail units strategically located across

deep local market knowledge to develop a

The Royal Commission for Riyadh City (RCRC)

prime locations within the Riyadh Metro

robust leasing and tenant mix strategy for

has announced a strategic partnership with

network will establish new commercial

Riyadh Metro’s commercial network, including

JLL, a leading global real estate advisory firm,

corridors and enhance the daily commuter

tenant mix planning, performance review,

as the leasing advisor for the entire commercial

experience, providing easy access to a choice

leasing services and leasing management.

network of Riyadh Metro, a landmark urban

of prime shopping and dining experiences

JLL will conduct detailed rental rate analysis,

transformation project under Saudi Arabia’s

for both residents and tourists. These

prepare a comprehensive report outlining

Vision 2030. JLL will leverage its global

commercial outlets, designed to maximize

commercial outlet opportunities, and create

expertise and extensive market knowledge

footfall and visibility, create unique investment

a definitive Tenant Manual and Policies guide.

to execute a comprehensive retail strategy

opportunities for retail businesses and are

JLL will execute the full leasing program,

encompassing tenant mix, rental analysis,

expected to drive strong returns on investment

managing competitive tender bids for retail

and leasing cycles for 733 commercial units

through extensive brand visibility avenues,

units, ATMs, and convenient click-and-collect

across 85 metro stations and 2,900 bus stops.

including co-naming rights, in-station

kiosks under the management of The Royal

Aimed at reshaping urban mobility in

advertising, and dedicated kiosks and units.

Commission for Riyadh City (RCRC).

Saudi Arabia, Riyadh Metro is an extensive

The Royal Commission for Riyadh City

six-line network that seamlessly integrates

(RCRC) is the authority leading Riyadh’s

business districts, residential communities,

comprehensive urban transformation and

and cultural landmarks. The state-of-the-art

has developed the Riyadh Metro project in

rapid transit system is projected to serve 3.6

line with the Vision 2030 goals of establishing

million daily commuters, offering lifestyle retail

world-class infrastructure that benefits both

READ FULL ARTICLE HERE

YOUR PROJECTS SPEAK VOLUMES. NOW LET THEM TELL A STORY.

Capture your legacy. Elevate your brand. Inspire your industry.

Whether you're a developer, consultant, or investor, what you build today will shape the future. But will your story be told?

At Mercury Book Publishing, we specialise in premium corporate coffee table books and legacy publications tailored for the construction, real estate, and investment sectors. Our team of professional writers, editors, and designers work closely with you to produce stunning, archival-quality books that capture your achievements, values, and vision.

Use your book to: – Commemorate milestones – Celebrate completed projects – Showcase innovation and expertise – Position leadership as thought leaders – Create timeless marketing assets As featured in leading industry platforms, we work with private offices, family businesses, and corporations across the Gulf and Europe. Your story deserves more than a press release. It deserves permanence.

Email us at enquiries@mercurybookpublishing.media

18

PIF News

PIF CONTINUED TO DRIVE THE ECONOMIC TRANSFORMATION OF SAUDI ARABIA WHILE SHAPING GLOBAL ECONOMIES IN 2024, GROWING AUM BY 19% Cumulative investments in priority sectors have exceeded $171 billion since 2021.

PIF published its 2024 Annual Report showing strong performance and continuous delivery on its unique mandate to drive Saudi Arabia’s economic transformation and generate sustainable financial returns.

PIF’s assets under management (AuM) increased by 19% to $913 billion as of year-end 2024, with an annual average total portfolio return of 7.2% since 2017. Total revenue increased by 25%, and cash balance remains strong and broadly unchanged year on year as PIF maintains its robust liquidity.

READ FULL ARTICLE HERE

NSG EXPANDS WITH DISPLAY INTERACTIVE ACQUISITION Neo Space Group’s acquisition sets

acquire Display Interactive (DI), a recognized

global coverage. By combining cutting-edge

new standards in in-flight connectivity,

innovator in wireless in-flight entertainment

satellite and digital technologies, NSG will

advancing Saudi Arabia’s Vision 2030 goals.

and connectivity (IFEC). The acquisition will

deliver faster, more reliable inflight connectivity

Neo Space Group (NSG), a PIF company

strengthen NSG’s position in the aviation

(IFC) – enhancing passenger experiences

and Saudi Arabia’s leading commercial space

market as a premier provider of integrated,

while enabling airlines to optimize operations

services provider, announced today that it

multi-orbit solutions, underpinned by

and unlock new service opportunities.

has entered into a definitive agreement to

intelligent bandwidth management and truly

READ FULL ARTICLE HERE

PIF News

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PIF AND GOLF SAUDI LAUNCH PIF FUTURE FAIRWAYS, SHOWCASING THE FUTURE OF GOLF IN SAUDI ARABIA Flagship courses are designed to position Saudi Arabia as a global hub for golfing.

PIF and Golf Saudi today announced the launch of PIF Future Fairways, a pioneering platform utilizing advanced 3D mapping to unveil three flagship golf courses in Saudi Arabia, part of a next-generation golf ecosystem.

The visionary courses will be located within PIF giga-projects at The Red Sea destination (Shura Links on Shura Island, and Laheq Golf Course on the Red Sea coast) and NEOM (Trojena Northern Golf Course – NEOM Highlands). The courses are designed to position Saudi Arabia as a world-class golf destination.

READ FULL ARTICLE HERE

PIF CONTINUED TO DRIVE THE ECONOMIC TRANSFORMATION OF SAUDI ARABIA WHILE SHAPING GLOBAL ECONOMIES IN 2024, GROWING AUM BY 19% ATP and PIF launch ATP Tennis IQ, providing players with

PIF NAMED WORLD’S MOST VALUABLE SWF BRAND FOR SECOND CONSECUTIVE YEAR

advanced performance analytics and rankings data.

The ATP and PIF announced the launch of ATP Tennis IQ Powered by PIF, a

PIF’s brand value of $1.2 billion rose from $1.1 billion

next-generation technology platform revolutionizing the future of tennis by

in 2024; PIF also holds an A+ brand strength rating.

enabling enhanced access to data, insights and advanced match analytics.

PIF has been ranked first worldwide as the most

The platform will unlock opportunities and expand access to more

valuable sovereign wealth fund (SWF) brand by Brand

players, empowering up to 2,000 players across the ATP Tour and

Finance, the world’s leading independent brand

ATP Challenger Tour, the launchpad to men’s professional tennis,

valuation consultancy, for the second year in a row.

to reach their full performance potential and level the playing field,

Brand Finance today published its second annual findings in

from emerging talent through to the top players of the sport.

The Asset Management and Sovereign Wealth Fund 50 2025.

READ FULL ARTICLE HERE

READ FULL ARTICLE HERE

COVER STORY - BUNA HOLDING

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BUNA HOLDING’S MODERN BRAND REBIRTH REBRAND REFLECTS SAUDI PROGRESS, HERITAGE AND VISION 2030 AMBITION.

B

at the intersection of heritage and future-

just a builder of projects, but a platform

focused growth. The unveiling comes at a

for long-term value creation across real

“We are building for long-term national value”

pivotal time, as Saudi Arabia drives forward

estate, construction, consultancy, and

Accompanying the rebrand is a cinematic

its ambitious Vision 2030 transformation,

facilities management. This evolution is

brand film that captures the essence of BUNA’s

and BUNA’s refreshed look speaks as both

critical for clients, partners, and government

journey. The video opens with scenes of

a tribute to humble beginnings and a clear

stakeholders seeking accountable, end-to-

early construction activity and neighborhood

statement of intent about its role in shaping

end solutions from trusted Saudi partners.

projects, before expanding to sweeping shots

UNA Holding has revealed a bold new

Together, these pillars reinforce the

brand identity that places the group

company’s message: BUNA is no longer

the Kingdom’s urban and economic future.

of modern urban skylines and infrastructure.

A VIDEO THAT TELLS THEIR STORY

The rebrand is more than just a change of visuals. It represents a strategic shift, one that positions BUNA Holding as an integrated holding company and clarifies its identity as a homegrown, vertically integrated partner for national development.

CONTINUITY AND AMBITION AT THE CORE The heart of the rebrand lies in a balance of continuity and ambition. BUNA’s new identity leans into three defining pillars:  Heritage - respect for roots, craftsmanship, and community  Resilience - the ability to scale and deliver with speed and precision  Innovation - the adoption of advanced technologies and sustainable practices

Watch the Video Here

Heritage and modernity form our new identity

COVER STORY - BUNA HOLDING

The narrative is rich with visual metaphors

engineering through construction, delivery,

For the broader market, the new identity is

about building, joining, and bridging,

and long-term facilities management.

equally significant. It signals a readiness to

emphasizing BUNA’s role as a connector

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engage with giga-projects, public infrastructure

between the past and the future. Just as

Such an approach is particularly relevant for

programs, and large-scale mixed-use

importantly, the video conveys the company’s

Saudi Arabia’s giga-projects and complex urban

developments, while ensuring governance,

commitment to unity of purpose, long-term

developments, which demand accountability

quality, and sustainability remain at the core.

stewardship, and alignment with Saudi Arabia’s

and coordination across multiple disciplines.

national development goals. It is not only a

MORE THAN A NEW LOOK SUSTAINABILITY AT THE FOREFRONT

Ultimately, BUNA’s rebrand is not just cosmetic.

Sustainability threads through both the

It is a strategic effort to sharpen external

LEADERSHIP AT THE HELM

rebrand and the company’s public statements.

perception, reflect the company’s evolving

WITH ESLAM RADWAN

By championing advanced building

capabilities, and position it firmly within

At the forefront of this transformation is

technologies and greener construction

Saudi Arabia’s transformation story. For

Eslam Radwan, Co-Founder and Group CEO,

methods, BUNA is demonstrating its

stakeholders watching the Kingdom’s fast-

who has emerged as the rebrand’s chief

ability to reduce environmental impact

paced construction and real estate sectors, this

storyteller. Radwan consistently frames BUNA

while supporting Vision 2030’s focus on

rebrand underscores how domestic players

as a “one-stop shop” for construction and real

efficiency and responsible growth.

like BUNA are stepping up with sophisticated,

brand reveal but also a declaration of vision.

estate services, fully integrated and aligned with Saudi Arabia’s strategic priorities.

future-ready delivery models that embody Eslam has been clear about the dual

both Saudi heritage and modern ambition.

purpose: technical adoption that improves STRATEGIC PARTNERSHIPS IS

project delivery and a symbolic role in

EVIDENCE OF INTENT

showcasing Saudi Arabia as a leader in

The timing of BUNA’s rebrand coincides

sustainable construction innovation.

with a period of visible expansion. The

BUNA HOLDING

company is actively developing technical

WHAT IT MEANS FOR CLIENTS

and sustainability partnerships while

AND THE MARKET

broadening its project portfolio.

For clients, whether government entities, developers, or institutional investors the

This move is consistent with the new identity:

rebrand sends a clear message: BUNA is ready

BUNA as a holding company that delivers

to partner at any stage of the project lifecycle,

integrated solutions from planning and

offering integrated, coordinated delivery.

+966 12 658 6686 VISIT WEBSITE EMAIL US

22

INDUSTRY SECTOR - COST CONTROL

PROVEN WAYS TO CUT CONSTRUCTION COSTS FIVE PRACTICAL STRATEGIES SHAPING SAUDI ARABIA’S GIGA-PROJECTS.

INDUSTRY SECTOR - COST CONTROL

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INDUSTRY SECTOR - COST CONTROL

s Saudi Arabia’s giga-projects such as NEOM, Qiddiya, and the Red Sea

Project redefine the global construction landscape, efficient cost management has become as vital as visionary design. To meet

AtkinsRéalis and DAR use BIM to streamline Qiddiya design

the ambitious goals of Vision 2030, companies involved in these mega-developments are pioneering innovative strategies to maximize value while minimizing waste.

Here are the top five cost-saving strategies shaping construction in the Kingdom, along with the industry leaders helping drive them forward.

1. EMBRACE VALUE ENGINEERING EARLY Companies like AECOM, a global infrastructure consulting firm, are working with NEOM to apply value engineering from the earliest design stages. By analyzing alternative systems and materials, AECOM helps ensure that futuristic urban developments balance high performance with cost efficiency without compromising sustainability or durability.

2. OPTIMIZE DESIGN WITH TECHNOLOGY At Qiddiya Investment Company, design consultants such as DAR Al-Handasah and engineering firm AtkinsRéalis are leveraging Building Information Modeling (BIM) to coordinate complex structures. BIM allows teams to anticipate clashes, reduce rework, and streamline construction, ultimately delivering massive entertainment and cultural facilities more efficiently.

3. ADOPT MODULAR AND PREFABRICATED SOLUTIONS The Red Sea Global (RSG) development has embraced modular construction to minimize environmental disruption and accelerate project timelines. Partnering with companies like Katerra and Red Sea Modular, RSG is reducing reliance on on-site labor while ensuring high-quality finishes produced in controlled off-site facilities.

AECOM applies value engineering for efficiency at NEOM

 WSP DELIVER INNOVATIVE PROJECTS IN THE TRANSPORTATION, INFRASTRUCTURE, ENVIRONMENT, BUILDING, ENERGY, WATER, AND MINING AND METALS SECTORS

INDUSTRY SECTOR - COST CONTROL

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5. FOCUS ON LIFECYCLE COSTS, NOT JUST INITIAL SAVINGS Companies like Arup and WSP Middle East play a key role in advising NEOM and Diriyah Gate projects on sustainable design. Their expertise in smart grids, energy-efficient systems, and resilient infrastructure ensures that cost savings extend beyond construction, lowering operational and maintenance expenses for decades to come.

Strategic procurement

by Nesma & Partners secures cost savings Together, these strategies showcase how global and local companies are reshaping construction economics in Saudi Arabia. By leveraging innovation, technology, and smart planning, they are proving that building for the future can be both visionary and cost-effective.

4. SOURCE MATERIALS STRATEGICALLY Saudi giga-projects also benefit from strategic procurement managed by leading contractors such as Saudi Binladin Group and Nesma & Partners. By negotiating bulk supply contracts for steel, cement, and advanced building systems, these companies secure cost savings, ensure consistency of materials, and mitigate supply chain risks.

Red Sea Global pioneers’ modular construction for efficiency

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INDUSTRY SECTOR - MODULAR CONSTRUCTION

MODULAR CONSTRUCTION ACCELERATES IN SAUDI ARABIA FASTER, SMARTER, AND MORE SUSTAINABLE SOLUTIONS ARE RESHAPING THE KINGDOM’S BUILDING SECTOR.

INDUSTRY SECTOR - MODULAR CONSTRUCTION

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INDUSTRY SECTOR - MODULAR CONSTRUCTION

SUSTAINABILITY SUPPORTS VISION 2030 Sustainability is a national priority, and modular construction aligns with the Kingdom’s green ambitions. The method consumes fewer raw materials, uses less energy, and generates lower levels of waste. Modules are often built using eco-friendly materials and can be disassembled and reused, contributing to a circular construction economy.

For large-scale developments such as The Red Sea Project, modular buildings are helping developers meet strict environmental targets while maintaining the high standards expected of luxury resorts and commercial assets.

VERSATILITY ACROSS SECTORS Modular buildings in Saudi Arabia are being tailored to meet the needs of multiple industries:

Modular construction cuts build times by half

R

 Healthcare: Clinics and mobile units built quickly to serve remote communities  Education: Classrooms and dormitories installed on tight schedules with high quality control  Retail: Pop-up shops, kiosks, and full retail units offering both flexibility and speed

EDEFINING THE FUTURE

For example, a typical modular retail unit

The ability to customize layouts, finishes,

OF BUILDING

or office structure can be fully assembled

and structural components gives architects

In line with Vision 2030, Saudi Arabia is rapidly

and operational within weeks instead

and developers the freedom to adapt designs

embracing modular construction, an innovative

of months, making it an ideal choice for

without compromising quality or speed.

approach to building that emphasizes speed,

projects requiring rapid deployment.

efficiency, and environmental responsibility.

MODULAR SECURITY SOLUTIONS

From high-profile developments like

SIGNIFICANT COST SAVINGS

Security cabins, guardhouses, and access

NEOM to security installations and retail

Labor and material efficiency make

control stations are also increasingly built

spaces, modular buildings are reshaping

modular construction a cost-effective

using modular methods. These structures

how the Kingdom constructs its future.

solution. Fewer workers are needed

are designed for durability, with options

on-site, and weather-related delays are

to incorporate bulletproof materials,

FASTER PROJECT DELIVERY,

nearly eliminated. Additionally, modular

surveillance systems, and climate control.

REDUCED DISRUPTION

construction reduces material waste

Speed is one of modular construction’s biggest

and minimizes the need for rework due

Their quick deployment and adaptability

advantages. Projects can be completed

to quality control in factory settings.

make them ideal for construction sites, gated

30–50% faster than traditional methods,

communities, and major infrastructure projects.

helping developers and business owners

This makes it particularly attractive in Saudi

meet aggressive timelines. With much of

Arabia’s commercial sector, where demand for

the construction process completed off-site

affordable, high-quality spaces continues to

in controlled environments, there’s less

grow across retail, hospitality, and education.

disruption on location, reducing downtime and accelerating time-to-market.

Supports Vision 2030 with sustainable solutions

INDUSTRY SECTOR - MODULAR CONSTRUCTION

2025 KSA Modular Construction Market

Segmentation by End-use (Value Share)

MARKET GROWTH CONTEXT COMPOUND ANNUAL GROWTH RATE KSA Modular Construction Market

2025

Total modular construction market: USD 833.5 M in 2024, expected to expand with 5–7% CAGR over 2025‑2030 Prefabricated buildings (encompassing modular)

Sources: Ken Research Analysis

Residential Buildings – 40%

estimated at USD 3.7 B in 2025, rising from USD 3.5 B in 2024

Commercial Buildings – 30%

Secure, durable solutions for all industries

Industrial Buildings – 30%

TRANSFORMING THE

 The Red Sea Project: Prefabricated units

CONSTRUCTION LANDSCAPE

have been used in staff accommodation

The rise of modular construction is

and site offices, enabling rapid

creating new dynamics within Saudi

scaling of construction capacity.

Arabia’s construction ecosystem:

 Retail Innovators: Firms such as Losberger

 Construction companies are

De Boer and TSSC Group are offering

adopting modular approaches to stay

modular retail, exhibition, and commercial

competitive and meet demand.

spaces to clients across the Kingdom.

 Architects and designers are exploring new creative boundaries, working

These successes demonstrate the

with prefabricated elements that can

scalability and potential of modular

still reflect custom aesthetics.

construction across different sectors.

 Strategic partnerships between modular manufacturers and local

MARKET OUTLOOK

developers are enhancing project

The outlook is promising. Saudi Arabia’s

delivery and knowledge sharing.

modular construction market is projected to reach USD 1,365.3 million by 2033, growing

This collaborative approach is vital to delivering

at a compound annual growth rate (CAGR)

modular solutions that meet the high standards

of 5.23% from 2025. Driving this growth

of the Kingdom’s evolving urban vision.

are large infrastructure developments, smart city initiatives, and demand for

NOTEWORTHY PROJECTS & KEY PLAYERS

sustainable, fast-track building solutions.

Some of the most iconic projects in Saudi Arabia have already

With these drivers in place, modular

integrated modular solutions:

construction is positioned not as an alternative,

 NEOM: The futuristic megacity has

but as a mainstream solution, for the next

employed modular construction for

decade of building in Saudi Arabia.

temporary housing, office spaces, and logistics hubs as part of its early development phases.

Flexible, customizable, and future-ready designs

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INDUSTRY SECTOR - MODULAR CONSTRUCTION

MODULAR MOMENTUM IN SAUDI ARABIA FACTORY-BUILT SOLUTIONS RESHAPE COST, SPEED, QUALITY, AND SUSTAINABILITY.

INDUSTRY SECTOR - MODULAR CONSTRUCTION

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INDUSTRY SECTOR - MODULAR CONSTRUCTION

M

odular construction where building components or full volumetric

“modules” are manufactured in a factory and assembled on site, is moving from niche technique to mainstream delivery across the Kingdom of Saudi Arabia. The drivers are clear: faster programs, better quality assurance, and measurably lower site impact.

For developers racing to deliver giga-projects and social infrastructure, modular is no longer a novelty; it’s a strategic capability.

THE MODULAR ADVANTAGE SPEED, QUALITY, SAVINGS Globally, credible analyses show modular can compress end-to-end timelines by 20–50% and trim costs by approximately 20%, when executed at scale with an integrated designfor-manufacture approach. For developers, that time-certainty improves internal rates of return by bringing revenue forward and reducing risk exposure to weather, logistics, and site-based variability.

Quality is another cornerstone. Modules are built in climate-controlled factories with repeatable processes, calibrated equipment, and traceable QA/QC, then shipped for rapid assembly. That shift from field labor to line production reduces defects and rework and makes it easier to standardize details that are hard to police on a busy jobsite.

THE KSA MODULAR ECOSYSTEM - WHO’S DOING WHAT Saudi Arabia’s ecosystem blends home-grown capacity with experienced GCC specialists: Red Sea International (RSI) – A Saudi public joint-stock company delivering prefabricated and modular buildings across residential, commercial, and industrial sectors, including multi-level steel-frame systems aimed at rapid deployment without sacrificing code compliance.

DuBox & DuPod (AMANA Group) – Regional leaders in off-site volumetric concrete and modular pods. AMANA reports shifting as much as 85% of construction off site and delivering

INDUSTRY SECTOR - MODULAR CONSTRUCTION

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Up to 20–50% faster delivery with modular

130,000 m² in KSA since 2012, evidence of real

LANDMARK AND NOTABLE

production capacity serving local projects.

MODULAR PROJECTS NEOM construction and accommodation

Spacemaker KSA – Focused on rapid,

villages – RSI has awarded/secured modular

sustainable modular solutions across

building contracts supporting modern worker

the Kingdom and wider MENA.

accommodation at NEOM, with large-scale modular camps delivered in compressed

Speed House Group – Long-standing GCC

timeframes to house tens of thousands of staff.

modular provider with recent partnerships to scale modular systems across the

Red Sea Global – Shebara Island – Installation

region, including rapid-erect event and

of futuristic overwater pod-style villas

hospitality assets tied to the Kingdom.

underscores how precision-manufactured modules can reduce marine-site disturbance

Al-Damegh and other local prefabrication

while achieving iconic design intent.

firms – Supplying portable and multistorey education and social-infrastructure

Riyadh’s SOUNDSTORM (event infrastructure)

buildings for fast roll-outs.

– A five-level VIB structure erected in under

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INDUSTRY SECTOR - MODULAR CONSTRUCTION

a week demonstrates how modular excels for time-critical, high-spec installations.

AMANA/DuBox deliveries across KSA – From residential to social infrastructure, AMANA’s off-site solutions show proven throughput within the Kingdom, not just pilots.

ENVIRONMENTAL IMPACT - FEWER TRUCK ROLLS, LESS WASTE, QUIETER SITES Because 85%+ of activity can move off site, modular programs typically mean fewer deliveries, shorter on-site durations, and reduced disturbance to neighbors and sensitive environments. Factory settings optimize material utilization, generating far less waste than traditional stick-built methods, an advantage that is especially important on protected coastal and desert sites.

Volumetric concrete and steel modules boost durability SAFETY AND COMPLIANCE Safety performance improves when highrisk activities shift from busy jobsites to controlled factories with standardized processes, documented work instructions, and better ergonomics. Major insurers and OSH studies point to modular’s potential to reduce injuries and improve traceability, while still requiring disciplined lifting/transport planning and robust on-site assembly procedures. Put simply: modular changes the risk profile rather than eliminating it, and the net effect is typically positive when management systems are mature.

LIFESPAN AND DURABILITY Modular is a method, not a compromise on structure. In Saudi Arabia, developers deploy volumetric concrete (DuBox) and multi-level steel-frame (RSI) systems designed to local codes and environmental loads. Properly engineered, installed, and maintained, these perform like conventional buildings, because they are conventional materials delivered by industrialized means. Fit-out cycles, not frames, often govern refurbishment timelines.

Red Sea and NEOM accelerate off-site adoption

INDUSTRY SECTOR - MODULAR CONSTRUCTION

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Controlled factory settings enhance safety and quality COST EFFECTIVENESS IN THE KINGDOM At scale, modular can reduce total delivered cost by approximately 20% through shorter programs (less prelims and finance carry), direct procurement, factory-level waste reduction, and repeatable design. In KSA, those levers are amplified by giga-project pipelines that justify permanent factories, standardized typologies, and logistics corridors, key preconditions for achieving the full cost and schedule upside.

WHY IT’S POPULAR NOW Saudi Arabia’s construction program spanning NEOM, Red Sea Global, AMAALA, Qiddiya, and surging social infrastructure—demands speed, certainty, and sustainability. Modular delivers on all three, enabling parallel manufacturing and siteworks, consistent quality, and lighter environmental footprints. With local champions (RSI, AMANA/DuBox, Spacemaker) and GCC specialists (Speed House) investing in capacity and productization, modular is aligned with Vision 2030’s industrialization and localization goals and it’s here to stay.

RED SEA INTERNATIONAL (RSI) VISIT WEBSITE AMANA GROUP VISIT WEBSITE SPACEMAKER KSA VISIT WEBSITE SPEED HOUSE GROUP VISIT WEBSITE AL-DAMEGH VISIT WEBSITE ENVI LODGES VISIT WEBSITE

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GETTING TO KNOW RED SEA GLOBAL'S LAYLA ALAMRI

SHAPING FUTURES THROUGH EDUCATION AND PURPOSE RED SEA GLOBAL’S LAYLA ALAMRI LEADS WITH IMPACT, VISION, AND HEART.

I

n the heart of Saudi Arabia’s

educational and vocational programs that

transformation, Layla Alamri stands

empower communities, nurture youth, and

as a shining example of how purpose-driven

prepare the workforce of tomorrow. Her

leadership can shape a nation’s future. As

initiatives have already created more than

the Education Senior Manager at Red Sea

2,000 life-changing opportunities, with

Global (RSG), she is not only designing

nearly 1,000 leading directly to jobs across

talent pipelines but also building bridges

Red Sea Global’s landmark destinations.

between ambition and achievement, helping translate Saudi Vision 2030 into lived reality.

“Real leadership is measured by the lives you touch.” Basil Bassam Ahmed Afasha Beyond her strategic role, Layla is widely recognized for her mentorship, particularly

Her mission is clear: every young Saudi

of young women navigating careers in

should have the tools, confidence, and skills

industries that have traditionally been male

With an unwavering belief that education

to contribute meaningfully to the Kingdom’s

dominated. She inspires by example, showing

is the cornerstone of sustainable progress,

future. Guided by this vision, Layla has become

that leadership is not defined by titles but

Layla has dedicated her career to creating

a powerful advocate for investing in people

by the impact one makes on others.

pathways of opportunity for young Saudis.

alongside preserving the environment, two

At RSG, her work is focused on developing

priorities at the very heart of Vision 2030.

GETTING TO KNOW RED SEA GLOBAL'S LAYLA ALAMRI

“Education is more than knowledge, it is empowerment.” Layla Alamri

In a rapidly evolving Kingdom, Layla Alamri represents the kind of leadership that ensures progress is not only measured in projects but in people.

Basil Bassam Ahmed Afasha, CEO at BASSAM Ahmed Afasha Agency for Maritime Transport, praised Layla’s leadership on LinkedIn, commenting: “Truly inspiring!

Layla’s dedication to empowering youth and fostering sustainable growth perfectly embodies the spirit of #Vision2030, proving that real leadership is measured by the lives you touch and the opportunities you create.”

Layla also shared a heartfelt response to Yasmin Baides, Chief of Staff to the CEO of Red Sea Global:

“Together, we led the way to impact youth.”

Layla Alamri “Thank you, Yasmin Baidas, for taking the time to highlight my journey. It’s a privilege to be part of this transformation and to work alongside people who are equally committed to creating meaningful, lasting impact. Without the trust I received from John Pagano, Ahmad Darwish, Tim Williams, and Zehar Filemban, I wouldn't be privileged to experience this outstanding mission. I would like to deeply and immensely thank my true leader Fadi Alaseri, who believed in me and

 LAYLA ALAMRI, EDUCATION AND CAPABILITY BUILDING SENIOR MANAGER

empowered me. Together, we led the way to impact youth and create life-changing opportunities. Big thank you also to the outstanding Education and Capability Building team who makes the impossible possible.”

“Creating life-changing opportunities for the next generation.” Layla Alamri

“Education is more than knowledge—it is empowerment,” she often reminds her colleagues. And in both her professional and personal life, Layla lives by that principle.

Steady, selfless, and deeply committed, she serves as an anchor for her family, her peers, and the next generation of Saudis whose futures she continues to shape.

RED SEA GLOBAL VISIT WEBSITE

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MODULAR CONSTRUCTION - ALEC SOLUTIONS

MEETING THE MOMENT HOW MODULAR IS HELPING HOSPITALITY KEEP UP WITH THE REGION’S AMBITION

BY BASHAR KAYALI, MANAGING DIRECTOR OF ALEC SOLUTIONS.

MODULAR CONSTRUCTION - ALEC SOLUTIONS

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MODULAR CONSTRUCTION - ALEC SOLUTIONS

W

alk through the bustling arrivals hall of Dubai International or Riyadh’s

new King Khalid Terminal, and you can feel it, the Middle East’s tourism sector is abuzz, priming the hospitality segment for a historic moment. Leisure and business travel are booming, fuelled by government backed tourism strategies, global events, and a surge in regional affluence. Saudi Arabia alone aims to welcome 150 million visitors annually by 2030, while the UAE continues to break records for hotel occupancy and luxury development.

This growth is a tremendous opportunity for hotel developers, but one that comes with an equally tremendous challenge supply. To meet the region’s ambitious tourism targets, tens of thousands of new hotel rooms must come online, and fast.

Yet, as any developer will tell you, building a hotel the traditional way is rarely fast.

Modular construction accelerates delivery without compromising luxury.

WHY THE CLOCK IS TICKING The typical construction timeline for a mid scale hotel in the Middle East stretches several years, even longer for resorts in remote or challenging environments. Delays are not unusual; weather extremes can halt work for

 BASHAR KAYALI, MANAGING DIRECTOR OF ALEC SOLUTIONS

weeks at a time, supply chain disruptions slow the delivery of materials, and skilled labour shortages complicate staffing.

without compromising guest experience.

they can be manufactured to exacting standards in a controlled environment

That’s not to say traditional construction

It’s clear the industry needs to explore new

doesn’t still have a place. Iconic projects

paradigms. Among these, modular construction

such as the Wynn resort in Ras Al Khaimah

is proving to be one of the most promising.

will rightly showcase the craftsmanship

and delivered ready for installation?

That’s the philosophy driving the work of modular construction pioneers in the Middle

and grandeur achievable with conventional

BUILT FOR REPEATABILITY, BUILT FOR SPEED

East. At LINQ for example, we’ve invested

methods. But not every hotel can, or

Modular construction lends itself perfectly

heavily in a 300,000 sq. ft. state of the art

should, take that route, especially when

to the hospitality sector’s need of the

manufacturing facility capable of producing

the priority is getting operational quickly

hour because hotels inherently thrive on

up to 1,900 fully fitted luxury rooms per year.

repeatability. A hotel’s guest rooms, villas,

By fabricating rooms in a factory, we eliminate

or serviced apartments are designed as

the weather delays and logistical bottlenecks

uniform, self contained spaces. Why wait

that plague conventional builds. Materials

to build them one by one on site when

arrive through reliable supply chains, assembly

Factory-built rooms reduce waste by up to 90%.

MODULAR CONSTRUCTION - ALEC SOLUTIONS

is handled by trained teams on a production line, and the result is higher precision, higher consistency, and much faster timelines.

On site, the process becomes more about assembly than construction. This then requires fewer highly skilled workers, less time, and fewer opportunities for error. And it’s not just about speed.

SUSTAINABILITY, COMFORT, AND QUALITY Today’s guests are more eco conscious than ever, and sustainability has become a defining feature of luxury brands. Here again, modular construction shines. A study by the Waste & Resources Action Programme shows that factory built modules can generate up to 90% less waste compared to traditional construction. By minimising the use of concrete, one of the most carbon intensive materials, and maximising recyclable steel, the environmental footprint is dramatically reduced.

 LINQ’S FIVE-STAR DEMO UNIT PROVES MODULAR CAN MEET THE HIGHEST STANDARDS OF LUXURY AND FUNCTIONALITY.

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MODULAR CONSTRUCTION - ALEC SOLUTIONS

And guests benefit directly. The advanced insulation and lightweight cellular concrete LINQ incorporates into every room don’t just cut emissions, they improve thermal comfort, keeping rooms cooler with less energy. They also deliver superior acoustic performance, ensuring guests enjoy the quiet retreat they expect when they close the door behind them.

Far from a compromise, modular construction allows hotels to deliver on two of hospitality’s core promises: comfort and sustainability.

FIT FOR BOUTIQUE, READY FOR SCALE One of the Middle East’s most dynamic growth areas is boutique hotels - smaller, distinctive properties that cater to niche markets and discerning travellers. Globally, the boutique hotel sector is gaining momentum, valued at US$25 billion in 2023 and projected to exceed US$40.3 billion by 2030, according to Grand View Research. For this fastest growing segment in the GCC, modular construction is particularly well suited.

At LINQ, we’re proud to have been the first company to secure a modular construction licence from Dubai Municipality to pioneer fully modular Ground+6 developments. Government support for innovation in this space gives developers confidence that modular can meet the region’s ambitious standards.

Boutique hotels thrive with modular scalability and precision.

It’s also worth noting that every modular project we deliver is designed in BIM from day one. That means every dimension, every connection, and every element is planned digitally, optimising design and eliminating clashes. And when we hand over a project, the facilities management team receives a full digital twin of the property, enabling proactive maintenance and minimal disruption to guests.

For the largest and most complex projects, modular still plays a valuable role, particularly when it comes to MEP (mechanical, electrical,

MODULAR CONSTRUCTION - ALEC SOLUTIONS

43

plumbing) systems. Modular MEP allows entire plant rooms, risers, and distribution systems to be prefabricated off site and installed quickly, saving time and reducing risk without altering the building’s overall architectural vision.

SEEING IS BELIEVING We’ve already seen what modular can deliver at scale. At Sindalah, Saudi Arabia’s iconic island destination, LINQ delivered 218 serviced apartments with luxury finishes using the modular approach. The result: a world class guest experience, completed on a timeline that would have been unthinkable using traditional methods alone.

It’s no wonder then that hospitality brands across the region are taking note and no longer seeing modular as an experiment.

It’s increasingly being recognised as a smarter, more sustainable way to build.

Faster builds, lower carbon footprint, superior guest comfort.

THE MOMENT IS NOW Modular construction doesn’t just save time. It elevates standards, reduces environmental impact, and ensures guests enjoy the comfort and quality they expect from a premium experience.

The Middle East’s hospitality industry is at a tipping point. The next decade offers a rare opportunity to redefine what’s possible. But this is only if we embrace the solutions that allow us to deliver at the pace the market demands.

ALEC HOLDINGS VISIT WEBSITE

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PROJECT FOCUS - NEW MURABBA

NEW MURABBA’S NEXT CHAPTER FACTORY-BUILT SOLUTIONS RESHAPE COST, SPEED, QUALITY, AND SUSTAINABILITY.

PROJECT FOCUS - NEW MURABBA

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PROJECT FOCUS - NEW MURABBA

s Editor of Saudi Projects Digital Magazine, I’m pleased to share a

deeper dive into the forces shaping New Murabba, Riyadh’s modern downtown powered

ALAT–NMDC MoU advances smart mobility and logistics

by the Public Investment Fund (PIF). Beyond headline-grabbing renders, the district is now defined by concrete progress on site, world-class architectural and experiencedesign partners, and a tightening technology and governance framework that positions the project for delivery under Vision 2030.

ARCHITECTURAL & EXPERIENCE PARTNERS New Murabba Development Company (NMDC) has appointed Arup as lead designer for the New Murabba Stadium, a signature multi-use venue planned as part of the wider district.

Arup’s scope spans design, advisory, planning, and operational optimization, aligning the stadium with leading sustainability and smart-operations practices. External reporting places capacity at about 45,000 seats.

For the Mukaab, the 400m x 400m x 400m centerpiece, NMDC signed a long-term strategic agreement with Falcon’s Creative Group to craft the building’s immersive experiences, signaling a destination built on narrative, media, and large-format themed innovation rather than structure alone. The agreement was announced after major enabling works on site. “smart” into operational efficiency and

cubic meters of earth removed, an enabling

TECHNOLOGY STACK & MOBILITY

resident experience rather than a label.

milestone that moves the project from

INSIDE THE ICON

The master plan calls for 25% green space

groundworks toward structural phases. These

In July 2025, ALAT (a PIF company) and

integrated with wadis and micro-mobility,

works underpin the forthcoming architecture

NMDC signed an MoU to integrate advanced

supporting walkability and heat-mitigation.

and systems integration noted above.

broader district covering smart mobility,

GOVERNANCE & DELIVERY READINESS

INVESTMENT, COST & OBJECTIVES

next-generation vertical transportation

In August 2025, NMDC achieved ISO

New Murabba is a PIF-backed giga-project

(elevators/escalators), and potential

31022:2020 certification for legal risk

designed to catalyze non-oil growth, attract

localization of hardware production and R&D

management, signaling institutional

global firms, and deliver a high-amenity,

in the Kingdom. This partnership strengthens

maturity in compliance, control frameworks,

15-minute urban environment. The New

the project’s “smart city” backbone while

and risk governance, the kind of back-

Murabba project is estimated to be worth

aligning with national industrial goals.

office rigor that de-risks procurement,

around $50 billion in total investment. The

contracting, and partner management

Mukaab remains targeted for delivery by

across a multi-billion-dollar pipeline.

2030, in line with the Vision 2030 horizon;

technology solutions for the Mukaab and

At district level, New Murabba’s own materials emphasize AI-enabled urban

district build-out will phase with market

management, open-data approaches, and

PROGRESS ON THE GROUND

demand and major-event timelines.

low-carbon infrastructure across energy,

NMDC reports the completion of excavation

reductions alongside schedule and cost.

recycling, and waste systems, translating

at the Mukaab site with over 14 million

Aru for

up named lead designer r signature stadium

PROJECT FOCUS - NEW MURABBA

47 47

 MICHAEL DYKE, CEO OF NEW MURABBA

CAPACITY & FEATURES AT A GLANCE

WHAT THIS MEANS FOR

 Mukaab: 400m-cubed mixed-use

PARTNERS AND INVESTORS

icon with immersive destinations and

The combination of a PIF-anchored capital

advanced vertical mobility concepts

structure, delivery-ready siteworks, named

under exploration via ALAT.

design and experience partners, and a

 Stadium: Arup-led design;

formalized tech pipeline (ALAT) sends a

approximately 45,000 seats; multi-use,

clear signal: procurement packages will

tech-forward operations strategy.

be backed by governance standards and a

 Public realm: 25% green space, pedestrian-

maturing scope, improving bankability and

first networks, AI-enabled city operations.

execution certainty for contractors, OEMs,

 Governance: ISO 31022 certification for legal risk management.

and service providers. Expect upcoming RFPs to emphasize lifecycle performance (OPEX), digital twins, and embodied-carbon reductions alongside schedule and cost.

ISO legal-risk certification strengthens delivery governance

NEW MURABBA VISIT WEBSITE

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PROJECT FOCUS - SAUDI LANDBRIDGE DESIGN PROJECT

SAUDI LANDBRIDGE DESIGN PROJECT SAR INVITED BIDS TO SHAPE SAUDI ARABIA’S TRANSFORMATIONAL EAST–WEST RAILWAY UNDER VISION 2030.

T

he latest update from Saudi Arabia Railways (SAR) was the

launch of the tender for lead design

Tender for the projects closed 15 May 2025

consultancy services on the landmark Saudi Landbridge Project. This initiative was a vital logistical artery of Vision 2030, poised to drastically reshape freight transport, port connectivity, and regional integration.

PROJECT OVERVIEW & SCOPE The Saudi Landbridge is among the country’s most ambitious infrastructure ventures.

Estimated at around $7 billion, it encompasses over 1,500 km of new track. At its core lies a 900 km railway linking Riyadh to Jeddah and King Abdullah Port on the Red Sea. The project also includes:  Upgrading the existing Riyadh–Dammam line  Constructing a Riyadh bypass  Developing a new link between King Abdullah Port and Yanbu Once complete, this rail network will be the first direct link between the Red Sea and the Arabian Gulf, enabling faster and seamless movement of goods and people across the Kingdom.

BIDDING & DESIGN CONSULTANCY SAR opened the tender for Lead Design Consultancy Services, encompassing the Concept Design, with optional responsibilities through the Preliminary and Issued-for-Construction (IFC) stages.

900 km Riyadh–Jeddah rail link at the core

PROJECT FOCUS - SAUDI LANDBRIDGE DESIGN PROJECT SAUDI LANDBRIDGE PROJECT Damman (Port)

450 km / 2.5 hrs

Riyadh

700 km / 4.5 hrs 850 km / 5.5 hrs Yanbu (Port)

900 km /6 hrs

King Abdullah Port

Jeddah (Port)

Tenders to submit proposals for the

Technical specifications highlight:

projects closed 15 May 2025.

 Passenger speed design up to 250 km/h, operational at 220 km/h.

Freight and passenger speeds dramatically reduced

Supporting this design phase, SAR has

 Freight design speeds up to 140

already contracted project management

km/h, operational at 120 km/h.

services to a consortium involving Hill

 Initially single-track construction,

The Saudi Landbridge Project stands as

International (USA), Italferr (Italy), and

with infrastructure, bridges,

a pivotal investment in the Kingdom’s

Sener (Spain) as of December 2023.

tunnels, embankments for future

infrastructure landscape, a transformative

dual-track expansion.

logistical and economic enabler under

STRATEGIC IMPORTANCE &

Vision 2030. With the bid invitation for

TECHNICAL ELEMENTS

VISION 2030 ALIGNMENT

lead design consultancy services officially

This initiative underscores Saudi Arabia’s

The Landbridge is a cornerstone project

underway, SAR is unlocking a new chapter

position as a global logistics hub. Once

within Vision 2030, embodying Saudi

in Saudi Arabia’s journey toward becoming

operational, freight from Asia to Europe

Arabia’s ambition to boost regional

a premier global transportation backbone.

and the Americas can travel the nation

trade, diversify the economy, and foster

faster and more efficiently, significantly

strategic connectivity across continents.

reducing logistics costs and transit times.

With the link joining five major ports, three Passenger travel will also see a remarkable

airports, and fourteen logistics centers,

upgrade: the Riyadh–Jeddah journey could

including dry ports and industrial hubs,

shrink from 10–12 hours by bus to just 6 hours

the project elevates economic integration

by rail. Freight trains are expected to cover

and enhances sectoral growth, particularly

the route in 12 hours, while Riyadh–Dammam

in logistics, industry, and agriculture.

travel time would similarly improve.

SAUDI ARABIA RAILWAYS VISIT WEBSITE

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ffice v neak- iew of the peek Mode into s industry ome b 50 GBB VENTURE1- 0 REAL ESTATE DEVELOPMENT SUMMIT Ravi K rator: rea :10 - 1 u 0:45 GBB mar Cha ndran Ventu , Foun re der & In the Spotl Prese ig soluti ntation ser ht ons to ie comms covering Speak some on rea l e estate of th r s : Jalal A probl e l Kurd i, Com Osan G MEET REAL ESTATE INDUSTRY LEADERS ON 12 TO 13 NOVEMBER 2025 AT RITZ CARLTON, merci 10:45 Artev haddaf, F JEDDAH. o Con ounde al Director - 11:15 Pablo sultin r and - HH g Creat V 11:15 idarte ive D , CEO 11:45 ir Photo - BIO O Sess th a s

SAUDI ARABIA’S 19TH REAL ESTATE DEVELOPMENT SUMMIT

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GBB VENTURE - REAL ESTATE DEVELOPMENT SUMMIT

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GBB VENTURE - REAL ESTATE DEVELOPMENT SUMMIT

A

s Saudi Arabia accelerates its ambitious Vision 2030 agenda,

the Kingdom’s luxury real estate sector is redefining innovation, design, and urban living on a global scale. The 19th Edition Real Estate Development Summit, Saudi Arabia | Luxury Edition, set for November 12 – 13, 2025 at The Ritz-Carlton, Jeddah, will convene top developers, decisionmakers, and innovators for an exclusive, invitation-only gathering spotlighting the Kingdom’s transformative progress.

WHAT TO EXPECT AT THE SUMMIT Designed as a catalyst for idea exchange and deal-making, the Summit offers:  Targeted market insights and panel discussions led by investors, developers, designers, and thought leaders around innovation in construction, sustainability, and architectural design.  High impact sessions such as Development and Investment Tracks, GBB Connect, Distributor Meet, and signature networking sessions enabling curated face to face meetings for between project holders and global suppliers.  One of the highlights: the RICA Industry Choice Awards, celebrating excellence among visionaries shaping Saudi real estate, followed by a gala dinner.

WHY NOW? VISION 2030 AND SAUDI MEGA PROJECTS This edition is set against the backdrop of Saudi Arabia’s sweeping urban transformation.

Game changing initiatives and Giga Projects are reshaping the social and economic fabric of the country. Fuelled by Vision 2030 priorities: housing, tourism, and commercial growth, the demand is actively exceeding supply and driving ambitious megaprojects across the Kingdom. The Summit offers a rare window into the innovation and partnerships driving this growth.

GBB VENTURE - REAL ESTATE DEVELOPMENT SUMMIT

WHO SHOULD ATTEND

WHY THE 19TH EDITION MATTERS

This Summit is curated for:

The upcoming 19th edition deepens the

 Investors, developers, owners, PPP

dialogue around mainstream growth, mega

decision makers, contractors  Designers, architects, hospitality

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scale housing, commercial, and urban developments across the Kingdom. Following

and retail operators, consultants

the 17th Europe Edition hosted in Lisbon

 Distributors, product manufacturers,

in June 2025, which introduced European

and innovators keen to align with Saudi's

suppliers to Saudi developers, the Jeddah

burgeoning real estate industry

event reconnects key global stakeholders with decision makers on their home turf.

Advanced, relationship driven meetings and curated sessions ensure

The 19th Real Estate Development Summit

participants can efficiently engage with

Saudi Arabia – Luxury Edition is more

the right partners at the right time.

than an event, it is a strategic platform where global capital, regional insight, and

Some of the confirmed key speakers include:

visionary projects converge. Scheduled for

 Ravi Kumar Chandran, Founder &

12 - 13 November 2025, it promises to unlock

Managing Director –GBB Venture

opportunities aligned with Vision 2030 and

 Jalal Al Kurdi, Commercial

shape the real estate landscape of tomorrow.

Director - HH Shaker  Osan Ghaddaf, Founder and Creative Director - Artevo Consulting

Whether your focus is investment, construction, innovation, or lifestyle

 Pablo Vidarte, CEO – BIOO

infrastructure, this is the gathering where

 Kristina Zanic, Founder & CEO

partnerships are forged and deals are born.

- Kristina Zanic Consultants  Mira Alassaad, Deputy Head of Technical & Head of Interior Design - Dar Global  Dharmali Kusumadi, SVP - Design & Business Development - Banyan Tree Hotels & Resorts Pte Ltd  Rachel Johnson, Managing Principal - Wimberly Interiors  John Fekete, General Manager - CBRE Saudi Arabia  Eng. Faisal bin Abdulrahman Alnasser, CEO - Al-Andalus  Walid Almurshed, CEO - Quara Holding  Khalid Hassan Al Gahtani, Chairman - Haka Group  Mohammed Habis, CEO - Al Gharbia Development & Investment Company  Arch. Mohammed K. Alduraibi, Managing Director - Oud Real Estate Company  Waleed Al Rashdan, CEO - Arbah Capital  Matthew Green, Head of

GBB VENTURE

Research - CBRE MENA  Ibrahim Alalwan, Managing Director - Watheeq Capital  Anas AlDowayan, CEO Aldowayan Holding Company

VISIT WEBSITE EMAIL US

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INDUSTRY OPINION - RESA GULF SCAFFOLDING

LEADING IN A B4B AND P4P WORLD THE FUTURE WON’T BELONG TO BOSSES, IT WILL BELONG TO BUILDERS OF TRUST.

INDUSTRY OPINION - RESA GULF SCAFFOLDING

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R

INDUSTRY OPINION - RESA GULF SCAFFOLDING

GS is rewriting the rules of leadership in construction and industrial

services. In a region where transformation under Vision 2030 is reshaping industries, RGS is leading the charge with a Businessfor-Business (B4B) model powered by a People-for-People (P4P) philosophy.

Leadership has always been about vision and the ability to inspire. But in today’s interconnected world where industries are shaped by collaboration, sustainability, and transformation, true leadership demands more. It’s no longer about hierarchy or titles. It’s about partnership, empathy, and the courage to put people first.

This is the essence of the B4B (Businessfor-Business) framework and the P4P (People-for-People) philosophy: moving beyond transactions to create ecosystems of trust, empowerment, and shared value.

FROM TRANSACTIONS TO TRANSFORMATIONS Traditional B2B models treat clients as customers, measured by cost control and margins. Leaders in this model succeed by delivering efficiency.

B4B shifts that mindset. It is not about selling services; it’s about co-creating prosperity. Leaders stand beside clients, not above them. Their role is to identify challenges, align on shared goals, and clear obstacles so both sides can thrive.

Take an industrial services company that accepts low-margin maintenance work to support a partner’s larger operational cycle.

That choice reflects vision and empathy,

“Never look down upon someone unless

It means ensuring employees, subcontractors,

placing trust and continuity above short-term

you are giving them a hand up.”

and suppliers feel empowered and valued.

profit, knowing opportunities will multiply.

“Leadership today isn’t about standing at

A scaffold erector or insulation installer

PEOPLE-FOR-PEOPLE:

the top, it’s about standing at the center,”

who feels respected is more likely to

THE HEART OF LEADERSHIP

says Ash T. Arshad, CEO of RGS. “By putting

work with care and pride. P4P leaders

If B4B provides the framework, P4P

people first and building trust, we’re shaping

know that human dignity and business

gives leadership its heartbeat. At RGS,

ecosystems where everyone thrives.”

results go hand in hand. By lifting people,

the P4P philosophy draws from the timeless wisdom of Ali Ibn Abi Talib (AS):

they elevate the entire organization.

This principle turns leadership into service.

INDUSTRY OPINION - RESA GULF SCAFFOLDING

THE DUAL LENS OF LEADERSHIP

THE ROAD AHEAD

Together, B4B and P4P create a dual lens

As industries embrace sustainability, digital

by balancing the brain and the heart:

transformation, and national visions like Saudi Arabia’s Vision 2030, this kind of leadership will

 Vision and Empathy: Seeing the big picture

only grow in demand. Leaders must balance

while understanding human challenges.

automation with human potential, efficiency

 Purposeful Partnerships: Measuring

with empathy, and growth with accountability.

“In industries where trust is fragile, credibility becomes the true currency of leadership.”

success by shared value, not just profit.  Empowerment at Every Level:

The B4B and P4P frameworks offer a clear

Inspiring even front-line workers to

roadmap: reminding us that businesses

see their role in the larger mission.

cannot thrive alone, and people are not

 Sustainable Relationships: Prioritizing

resources, they are partners in progress.

long-term trust over short-term gain.  This is leadership as connection, not command; as advocacy, not authority.

In the world of B4B and P4P, being a leader doesn’t mean standing at the top, it means standing at the center. It’s about

LEADERSHIP IN ACTION

creating value, nurturing relationships,

 In practice, leading in a B4B

and lifting others as you climb.

and P4P world means:  Open Communication: Being transparent about risks and opportunities.  Shared Responsibility: Treating projects

Such leaders don’t just achieve results; they inspire transformation. They build trust, unlock potential, and create ecosystems where

as joint endeavors, not “us vs. them.”

everyone succeeds. And in doing so, they

 Investment in People: Creating training,

shape the future—not alone, but together.

mentorship, and career pathways.  Leading by Example: Showing integrity in safety, fairness, and commitments.  In industries where trust is fragile, credibility becomes the true currency of leadership.

“The leaders of tomorrow won’t command from above, they will connect from the center.”

RESA GULF SCAFFOLDING CO. LTD. (RGS) VISIT WEBSITE EMAIL US

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58

DAN COMPANY - SOLAN HOSPITALITY

DAN COMPANY UNVEILS SOLAN HOSPITALITY BRAND, REVOLUTIONIZING HOSPITALITY IN THE KINGDOM SOLAN PIONEERS IMMERSIVE HOSPITALITY EXPERIENCES, EMPOWERING LOCAL COMMUNITIES AND DRIVING ECONOMIC GROWTH THROUGH INNOVATIVE FRANCHISING.

DAN COMPANY - SOLAN HOSPITALITY

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DAN COMPANY - SOLAN HOSPITALITY

Solan pioneers Saudi Arabia’s first agritourism franchise model

D

an Company, a PIF Company,

properties into high-end stay and immersive

experience characterized by warm hospitality

specializing in agri, eco, and

day-experience destinations. Guests will be

from partners and hospitality services as per

adventure tourism, today launched

invited to explore the Kingdom's natural

international standards. It will also provide

“Solan”, its new pioneering hospitality

splendor and local heritage, creating direct

opportunities for visitors to learn more about

brand in the Kingdom of Saudi Arabia

and indirect job opportunities, boosting

traditional and modern agricultural practices,

that will create a collaborative network of

the local economy, and garnering increased

discover activities that highlight Saudi Arabia's

unique hospitality farm stay experiences,

private sector interest in Solan’s host cities.

diversity in terms of landscapes, culture,

empowering farm owners to transform their

By merging the worlds of agriculture, eco and

tradition, and crops and ultimately enhance

land into tourism destinations. This in turn

adventure with hospitality, Solan pioneers a

their connection to the nature of the Kingdom.

supports local communities in diversifying

transformative concept that not only enriches

their income and developing sustainable

the lives of its guests but also strengthens the

Abdulrahman Abaalkhail, CEO of Dan Company,

businesses in line with Vision 2030 goals.

foundation of the country's hospitality industry.

said: "Solan” is the first Saudi hospitality brand to introduce a franchise model in

Blending innovation with a visionary approach

Solan is devoted to preserving local culture

agritourism, opening opportunities to diversify

to develop the local tourism hospitality, Solan

and promoting and showcasing community

tourism experiences across the Kingdom by

will strategically collaborate with lodges,

traditions to both local and international

providing comprehensive support for our

istirahas, and farm owners across Saudi

travelers. Across its destinations, Solan will

partners. This allows us to offer authentic

Arabia. Through Dan’s support, farm owners

provide innovatively distinctive experiences

local experiences that showcase the natural

will be empowered with training, resources,

that combine the rich natural tradition of Saudi

beauty and agricultural diversity of various

and operational expertise to transform their

Arabia with rural farm life to offer an authentic

regions, creating unforgettable memories.

DAN COMPANY - SOLAN HOSPITALITY

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Empowering local communities while showcasing Saudi heritage

Transforming farms into world-class hospitality destinations He added: “Solan” promotes sustainable

and empowering its partners, Solan will

agriculture while empowering farm and

equip partners with essential operational

Istiraha owners, and local communities to

guidelines and industry best practices. It will

help build a thriving future for the tourism and

also conduct regular monitoring to ensure

hospitality sector, strengthening the Kingdom's

that all partners are in alignment with the

position as a global tourism destination."

guest experience that Solan represents.

Dan Company signed MoU’s with several

Solan is strategically targeting numerous cities

strategic partners which will contribute

across the Kingdom of Saudi Arabia that have

to the development of a sustainable local

been selected based on their potential for farm-

tourism system and developing the business

based tourism, maximizing demand potential

of the agritourism sector by providing

and agricultural diversity to offer a variety

financing solutions to farm owners. This

of agricultural and adventure experiences

will enable them to diversify their activities,

along with the local hospitality. The first pilot

build prosperous businesses, and enhance

farms by Solan will be announced soon.

the economic and social situation of local communities, supporting the future of tourism and enhancing the Kingdom’s position as

DAN COMPANY

a promising global tourist destination.

VISIT WEBSITE

In addition to financial support, to ensure the highest quality of service and optimized overall guest experience while uplifting

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Dedicated Housing Company (DHC) - CO-LIVING VENTURE

SAR 2 BILLION CO-LIVING VENTURE LAUNCHES IN KSA MAJD INVESTMENT, SGI, AND SHG UNITE TO CREATE TRANSFORMATIVE COMMUNITY LIVING FOR PROFESSIONALS AND STUDENTS.

S

audi Arabia’s housing landscape is

said Vik Rao, Group CEO of SHG. “A unique

The collaboration forms a powerful

evolving with the launch of Dedicated

approach, as they blend hospitality with

platform where SHG delivers lifestyle-

Housing Company (DHC), a joint venture

residential quality, affordability, along

driven residential expertise, and SGI and

between Majd Investment, Sumou Global

with smart design and vibrant community

Majd provide local insight and prime land

Investment (SGI), and Strategic Housing Group

life, all tailored to today’s generation.”

access—positioning DHC to lead the co-

(SHG). With an initial fund of SAR 2 billion,

living sector with agility and scale.

DHC aims to become the Kingdom’s leading

“This partnership is a significant achievement

developer and operator of purpose-built

for the Kingdom and a direct contribution

MAJD INVESTMENT

co-living communities for professionals and

to Vision 2030,” added Abdulrahman Bin

Majd Investment manages the wealth of

students, combining world-class investment,

Ayed Al-Qahtani, CEO of SGI. “Attracting an

the Al Majdouie family through a diversified

development, and operational expertise.

international co-living leader like SHG is proof

portfolio that includes private equity,

of Saudi Arabia’s ability to bring world-class

marketable securities, and real estate. With a

PURPOSE-BUILT COMMUNITIES

talent and expertise into the market. This

focus on sustainability and long-term value

FOR A NEW GENERATION

collaboration supports our national goals

creation, Majd actively invests in industries

Dedicated Housing Company DHC was created

of enhancing quality of life, diversifying the

shaping a brighter, more responsible future.

to address the growing demand for high-

economy, and setting new benchmarks for

quality, community-oriented housing that’s

how communities are built in the region.”

both affordable and tailored to early-career

SUMOU GLOBAL INVESTMENT (SGI) A key player in Saudi Arabia’s real estate

professionals, commuters, and students.

“From an investment perspective, this project

development sector, SGI oversees over 60

The company introduces two key brands

reflects our confidence in the Saudi market

million square meters of land and projects

to the Kingdom: URBN Living for working

and its long-term growth potential,” stated

exceeding SAR 30 billion in total cost. Since

professionals and the award-winning

Mahmood Al-Kooheji, CEO of Majd Investment.

its founding in 2007, SGI has played a pivotal

international brand The Myriad for students.

“We are committed to projects that deliver

role in transforming urban environments

economic impact and exceptional value

aligned with Vision 2030, spanning residential,

URBN Living offers flexible, design-focused

to residents. This collaboration combines

commercial, and mixed-use developments.

co-living spaces that prioritize lifestyle,

world-class expertise, sustainable design,

networking, and convenience. The Myriad,

and strong returns, a powerful formula for

STRATEGIC HOUSING GROUP (SHG)

already a recognized leader in student

the future of housing in the Kingdom.”

SHG is an international developer and operator

living, provides a balance between cultural

of award-winning co-living and student

authenticity and modern amenities,

STRATEGIC VISION BACKED BY EXPERTISE

housing communities, including The Myriad

offering vibrant communal spaces, on-site

DHC is built on a fully integrated partnership

and URBN Living. With over 7,000 residents

support, and a robust events calendar.

spanning investment, development, and

housed to date, SHG’s commitment to quality,

operations. SGI, the real estate arm of Sumou

experience, and community has earned global

Together, these brands redefine

Holding, and Majd Investment bring regional

recognition. Its partner, Asset Living, is one of

residential hospitality. The initial rollout

and international development strength,

the largest property management firms in the

includes over 5,000 beds, with plans

while SHG contributes global operational

U.S., managing over 450,000 units nationwide.

to reach 20,000 beds by 2030.

experience and brand leadership.

“We are not just building homes, we are

SAR 2 billion fund to transform co-living in Saudi Arabia

creating places where people truly belong,”

Dedicated Housing Company (DHC) - CO-LIVING VENTURE

URBN Living and The Myriad redefine community living standards

FOR MORE INFORMATION MAJD INVESTMENT SUMOU GLOBAL INVESTMENT STRATEGIC HOUSING GROUP DEDICATED HOUSING COMPANY

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64

TECHNOLOGY NSG GEOSPATIAL SERVICES

NSG GEOSPATIAL SERVICES LAUNCHED “NEOMAPS” AS THE NATIONAL PLATFORM FOR GEOSPATIAL SERVICES REBRAND REFLECTS SAUDI PROGRESS, HERITAGE AND VISION 2030 AMBITION.

N

a PIF Company, announced the launch of its

sources and to enable users to perform core

innovative geospatial platform, “NeoMaps”.

Geographic Information System (GIS) functions,

Platform Provides Tools for Measuring Areas of Interest

This launch underscores the company’s role in

such as exploring map content online,

Martijn Blanken, CEO of Neo Space Group

supporting the Kingdom’s efforts to develop

changing base maps, adding data layers, and

(NSG), added: “As part of our growth and

geospatial capabilities and enhance digital

customizing their styles. The platform also

expansion journey, NSG Geospatial Services

sovereignty in this vital sector, contributing to

provides tools for measuring areas of interest,

– formerly known as Taqnia ETS – continues

Saudi Arabia’s leading position in the geospatial

along with advanced services for hosting

to enhance its portfolio and expand local and

economy at both regional and global levels.

and analyzing data through a wide range of

international partnerships. The launch of

sophisticated geospatial analytics tools.

NeoMaps reflects the Group’s commitment

SG Geospatial Services (NSGGS),

The platform is distinguished by its ability to

owned by Neo Space Group (NSG),

integrate diverse data resources from multiple

The NeoMaps platform serves as an integrated

to Saudi Vision 2030 by advancing national

digital gateway, allowing users from security,

In this context, Eng. Abdulaziz Al-Farraj, CEO of

sovereignty in the geospatial domain,

civil, and commercial sectors to explore,

NSG Geospatial Services, stated: “The launch

developing digital and space technologies,

visualize, and analyze geospatial data

of the NeoMaps platform marks a pivotal

and supporting the growth of the Kingdom’s

through a unified and easy-to-use interface.

milestone in the Kingdom’s journey toward

space sector. By leveraging the established

The platform also provides advanced

building sovereign geospatial capabilities

expertise of Neo Space Group (NSG) in

analytical tools that enhance operational

that support national security, contribute

satellite communications and geospatial

efficiency, enable strategic planning, and

to sustainable development, and align with

services, the platform reinforces the Group’s

support data-driven decision-making based

the strategic ambitions of Saudi Vision 2030.

position as a key enabler of value-added

on precise and reliable information.

We will continue to deliver innovative and

services in the space sector, keeping pace

An Integrated Digital Gateway

advanced solutions leveraging exceptional

with the Kingdom’s remarkable progress

national expertise, further strengthening the

and enhancing sustainable leadership

Kingdom’s leadership in this vital field.”

in the global space economy.”

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66

TECHNOLOGY - LG ELECTRONICS

LG ELECTRONICS SHOWCASES AI-POWERED SMART HOME SOLUTIONS AZURE LAMARA COMPOUND IN RIYADH.

L

G Electronics (LG), in partnership with Azure, hosted an exclusive

event at the Azure Lamara compound to demonstrate its advanced AI-powered smart home technologies. The event builds on the strategic Memorandum of Understanding (MoU) signed between the two companies in September 2025.

The showcase at Azure Lamara, one of Riyadh’s largest newly developed residential compounds, highlighted LG’s vision for connected living through its ThinQ AI platform. The event brought together key stakeholders, government representatives, developers, and industry leaders to experience how LG’s smart home solutions are being integrated into premium residential projects across the Kingdom.

“This event reaffirms LG’s role not only as a technology provider but also as a thought leader and strategic partner in Saudi Arabia’s residential and business transformation,” said Mr. Sunny Kim, Managing Director of LG Saudi Arabia.

TECHNOLOGY - LG ELECTRONICS

67

Through our collaboration with Azure and at

Azure President Mr. Fahad Al-Assaf, emphasized

the heart of this transformation, our intelligent

the partnership’s alignment with Azure’s

ecosystem LG ThinQ that brings appliances,

living experience goals: ” At Azure, we are

entertainment, and energy management

committed to setting new standards in

into one seamless experience. ThinQ learns

residential living across Riyadh. Being the first

your preferences, understands your routines,

company to deploy full AI solutions within our

and makes life more intuitive. With just a

compounds, namely LG’s AI Home Solution,

few taps on your phone or even your voice,

which offers a fully integrated system where

you can control your environment, monitor

products communicate with each other

your home remotely, and make smarter

to enhance performance, save time and

decisions that save time and energy.

energy, and provide personalized care and comfort for every household, allowing us to

Under the theme “Experience Affectionate

stand true to our brand claim of seamless

Intelligence,” LG presented its comprehensive

living and our slogan: Live Beyond.'

vision for future home living, a future where LG ThinQ AI enables everyday appliances

The timing of this showcase reflects growing

to seamlessly connect, adapt, and evolve

regional demand for smart home technology.

to improve quality of life. The company

According to Statista, the smart appliance

showcased its AI DD™ laundry technology and

market in the GCC is projected to reach

InstaView™ cooling solutions, demonstrating

USD 348.1 million by 2025, with household

how artificial intelligence at the core of

penetration rising from 12.4% to 22% by 2029.

home appliances creates more intuitive

This growth reflects a broader shift toward

and responsive living environments.

connected, energy-efficient home solutions.

LG’s strategic direction focuses on transforming from its current position as a top global home appliance brand to a smart life solution company. The company aims to connect and expand customers’ diverse experiences while driving toward global annual revenues of USD 71 billion by 2030. To accelerate this AI transformation journey, LG has recently restructured its organization around three core pillars, Space, Customer, and Solution.

The collaboration between LG and Azure showcases the potential for premium technology offerings to enhance largescale projects across real estate, retail, and hospitality sectors in Saudi Arabia.

LG ELECTRONICS VISIT WEBSITE

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TECHNOLOGY

SHAPING SMART CITIES THROUGH AV INNOVATION JOHN JOSEPH OF BLUE RHINE INDUSTRIES DISCUSSES AV’S ROLE IN SAUDI ARABIA’S URBAN FUTURE.

I

insights on the evolving role of audiovisual

AV transforms cities into cognitive, responsive environments

(AV) technology in smart cities.

than a typical vendor relationship. We need to

n this exclusive Saudi Projects interview, John Joseph, Director

of Sales at Blue Rhine Industries, shares

be a strategic local partner. BRI works directly With Saudi Arabia driving rapid urban

with government and development entities

development under Vision 2030,

to co-design AV architecture that is built to

Joseph outlines how AV is transforming

last. Our commitment here is end-to-end; we

communication, sustainability, and operational

handle everything, from initial consulting

efficiency. From integrated LED video walls to

to in-house manufacturing, complex system

immersive digital ecosystems, AV technology

integration, and long-term maintenance.

is no longer just a tool—it is the interface

This local, accountable capability is key. It

that connects citizens, businesses, and

ensures that our AV deployments, regardless

governments in tomorrow’s cognitive cities.

of their size or technical complexity, align perfectly with Vision 2030's ambitious timelines

SAUDI PROJECTS: How do you see AV

and world-class quality requirements.

technology shaping the way we live and work in the smart cities of tomorrow?

SAUDI PROJECTS: What role will AV play

JOHN JOSEPH: AV is now the critical interface

in supporting sustainability and smarter

of the smart city. It's the system that turns

energy use within urban environments?

complex data into immediate, human-friendly

JOHN JOSEPH: AV is a powerful driver for

communication. In the massive, new urban

sustainability, both directly and indirectly.

centers across Saudi Arabia, this means

Directly, we champion energy efficiency. Our

true situational awareness. It’s the dynamic

use of the latest low-power LED technology

guidance that helps a visitor navigate a

significantly reduces consumption for large

financial district, or the real-time visualization

displays and extends their product life,

that allows an operator to manage city

minimizing e-waste. But the larger impact

services from a single command center. We're

is in system optimization. By integrating

deploying integrated LED video walls and

our displays with Building Management

immersive digital networks that are smart,

Systems, we enable real-time visualization

scalable, and instantly responsive. This moves

of energy data. This transparency allows

the city from being a collection of buildings

facility managers to make instant, data-

to being a cognitive environment (a place

driven decisions on everything from climate

that anticipates and acts on citizen needs).

control to power load management. Every smart screen we deploy contributes to

SAUDI PROJECTS: How is Blue Rhine

a smarter, more responsible, and more

Industries collaborating with government

energy-efficient urban environment.

entities and businesses to accelerate

AV transforms cities into cognitive, responsive environments

AV adoption in Saudi Arabia?

JOHN JOSEPH: The sheer scale and pace of development in the Kingdom requires more

TECHNOLOGY

BLUE RHINE INDUSTRIES

+971 56 687 6769 VISIT WEBSITE EMAIL US

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Spectrum Lens

SEEING PROGRESS COME TO LIFE TRANSFORMING PROJECTS AND EVENTS INTO VIVID, SHAREABLE STORIES.

Spectrum Lens

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Spectrum Lens

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 4K LIVE STREAMING CAMERA, FULL ARTICULATION, AND 30M ADVANCED NIGHT VISION

pectrum Lens ME is building a reputation across Saudi Arabia for

turning complex projects into clear, compelling visuals that anyone can understand. From longterm construction timelapse to architectural photography, corporate portraiture, and event videography, the team’s focus is simple! Show real progress, tell the right story, and deliver assets that work across websites, social, and stakeholder reports.

Founded by Co-Founder Eng. Waseem Asmar, an award-winning photographer and recognized CXO Emerging Leader, Spectrum Lens blends creative direction with rigorous project discipline. That mix shows up in the company’s specialist time-lapse division, where solar-powered rigs, resilient power options, and cloud connectivity keep cameras running and clients informed over months and years, not just days.

What makes their approach stand out is the way they connect the dots between documentation and impact. A timelapse is never just a cool video. It is a timeline of proof that captures milestones, de-risks communication with stakeholders, and gives marketing teams a steady stream of on-brand content. For real estate, infrastructure, and industrial clients, that clarity can be the difference between “work in progress” and “progress you can see.”

COMPREHENSIVE EVENT COVERAGE, SIZED TO FIT Spectrum Lens has also rolled out a tiered series of event coverage packages designed for everything from focused briefings to large-scale exhibitions.

Here’s how they break down:  Basic Package Essential photography and video coverage for smaller gatherings.

Clean highlights, professional edits, and quick turnarounds to share fast.  Advanced Package Ideal for mid-size exhibitions. Adds deeper shot lists, more deliverables, and multi-camera support for better variety and coverage.

Reliable systems that keep shooting for months

Visual proof tha stakeholders understan instant

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LONG-TERM TIMELAPSE WITH

at nd tly

REAL-WORLD RELIABILITY On construction and capital projects, Spectrum Lens designs each timelapse system around site realities. Their toolkit includes compact solar arrays, AC redundancy, and high-capacity weather proofing batteries, all to ensure that the professional installed camera with professional lens will keep capturing super quality photos to be checked, downloaded and generated in 4K timelapse videos.

With cloud features for remote monitoring and asset management, clients can check angles, confirm uptime, and receive progress cuts at agreed milestones. It’s a practical, field-tested setup that keeps the story moving even when conditions are tough.

Timelines that turn into high-value marketing assets ARCHITECTURE, CORPORATE, AND DOCUMENTARY WORK Beyond timelapse, the studio’s portfolio spans architectural exteriors and interiors, corporate photography, and documentarystyle video for brand films and stakeholder updates. The common thread is editorial intent: each frame is built to communicate purpose, place, and progress, not just aesthetics.

If you are planning a project, exhibition, or corporate launch and need visuals that show progress with clarity and intent, Spectrum Lens is ready to help.

SPECTRUM LENS +966 50 979 1535 +90 537 82 466 82

 Supreme Package Built for major events.

Across all tiers, the goal is the same! Capture

Enhanced crew, on-site direction, and

the energy in the room, the people who

expanded outputs, including reels and

make it happen, and the ideas worth sharing,

short-form edits optimized for social.

then deliver assets that extend the life of

 Spectrum Package The flagship option for high-profile shows. End-to-end planning, content strategy support, and extensive visual documentation across channels.

the event long after the doors close.

Event content designed for real distribution

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Knight Frank

 AHMED ALSUHAIL, INDUSTRIAL & LOGISTICS TEAM

KNIGHT FRANK BOOSTS INDUSTRIAL EXPERTISE NEW RIYADH HIRE STRENGTHENS KNIGHT FRANK'S INDUSTRIAL & LOGISTICS TEAM AMID VISION 2030-DRIVEN DEMAND SURGE.

K

night Frank has strengthened

“It’s fantastic to be back in the Middle East,

its Industrial & Logistics team in

and I’m proud to have joined a market-leading

Riyadh, in response to rapid investment

firm like Knight Frank,” said Ahmed AlSuhail.

in supply chain and e-commerce and

“We look forward to working directly with

rising demand for modern industrial space

owners, occupiers and developers to unlock

driven by Saudi Arabia’s Vision 2030.

the unique opportunities Saudi Arabia offers.”

This growth builds on Knight Frank’s Middle

Driven by major infrastructure projects

East track record, providing clients with

and rising occupier demand, industrial

local specialists in Riyadh, and strengthens

and logistics is now one of the most active

regional capabilities by linking Saudi Arabia

real estate sectors in Saudi Arabia.

with established industrial and logistics hubs in the UAE and wider Middle East.

Adam Wynne, Partner – Occupier / Landlord Strategy & Solutions, ME, commented:

Ahmed Al Suhail has joined the team as

“Strengthening our on-the-ground presence

Manager, Industrial & Logistics, Saudi Arabia.

in Riyadh is a major step for us. We have

He previously spent six years with Colliers

long supported clients in the Kingdom,

in California, specializing in structuring

but growing our team will allow us to work

commercial transactions, valuations,

closer with our clients to advise on the fast-

financial analysis, and advising clients

changing local market. Ahmed’s experience

on scaling larger investments, improving

brings real strength to our team, combining

cash flow and repositioning assets.

local expertise with a global perspective.”

Having relocated to Riyadh, Ahmed will

Knight Frank’s expansion underscores the

focus on industrial and logistics leasing and

sector’s value in the Kingdom’s economy and

sales across the Kingdom, collaborating

its role in achieving Vision 2030. In connecting

with Knight Frank’s cross-regional team to

investors and occupiers across borders, Knight

support landlords, developers and occupiers

Frank aims to support both domestic growth

with strategies aligned to Vision 2030.

and international capital entering the market.

 INDUSTRIAL PARK IN RIYADH

Knight Frank

 ADAM WYNNE, PARTNER – OCCUPIER / LANDLORD STRATEGY & SOLUTIONS, ME

KNIGHT FRANK VISIT WEBSITE

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RED SEA GLOBAL - SHURA LINKS

SHURA LINKS - A NEW ERA IN GOLF SAUDI ARABIA UNVEILS ITS FIRST ISLAND GOLF COURSE, FUSING SUSTAINABLE PLAY WITH LUXURY COASTAL LIVING.

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RED SEA GLOBAL - SHURA LINKS

Saudi Arabia’s first island golf course sets global benchmark

R

ed Sea Global (RSG), the visionary

“The opening of Shura Links is a landmark

inspiration from local flora and fauna

developer behind The Red Sea and

achievement in the Kingdom’s pursuit of

while offering elevated dining, boutique

AMAALA, has officially launched Shura Links,

global leadership in sports and tourism. It

retail, and serene relaxation areas.

Saudi Arabia’s first island golf course. Located

reflects the ambitions of Saudi Vision 2030 and

on Shura Island at The Red Sea, the project

underscores PIF’s commitment to unlocking

“Shura Links sets a new benchmark for the

is a milestone in the Kingdom’s ambition to

new sectors that diversify our economy and

game of golf in the region. It’s more than just

position itself as a global hub for sports, luxury

elevate quality of life. Situated at the heart

a course, it’s a place to connect, challenge

tourism, and regenerative development.

of The Red Sea, Shura Links is more than

yourself, and experience the full beauty of The

a world-class golf course, it is a powerful

Red Sea. This is another proud milestone in

Designed by world-renowned golf architect

realization of how this unique destination

our mission to reshape global tourism through

Brian Curley and managed by Golf Saudi,

can be transformed into an engine for

sustainability and design, and a significant

the par-72, 7,400-yard course offers a

investment, luxury tourism, and sustainable

step in building Red Sea Global's diverse

true coastal links experience. The layout

opportunities for future generations,” said H.E.

sports portfolio, aligning perfectly with Vision

winds across dunes, native mangroves,

Yasir Al-Rumayyan, Chairman of Golf Saudi.

2030's goal of establishing Saudi Arabia as

and shoreline landscapes, combining

a premier global sporting destination,” said

world-class design with the island’s natural

A SOCIAL HUB ON THE SHORELINE

topography. Built with minimal environmental

At the heart of Shura Links lies its beachfront

interference, it reflects RSG’s commitment

clubhouse, a vibrant hub for golfers and

to sustainability and regeneration.

visitors alike. With panoramic views over the 18th green, the clubhouse draws

John Pagano, Group CEO of Red Sea Global.

Shura Island emerges as the heart of The Red Sea

RED SEA GLOBAL - SHURA LINKS

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with further hotels including Faena, Fairmont, Four Seasons, Grand Hyatt, Jumeirah, Miraval, Raffles, and Rosewood soon to follow.

Shura Island will also feature exclusive residences, with the first homes already announced and expected for handover in 2025.

Residents and visitors alike will enjoy pristine beaches, cultural programming, and access to some of the world’s most iconic resorts.

Accessibility is provided through Red Sea International Airport (RSI), which connects

Golf Saudi and RSG drive Vision 2030 ambitions

to major global hubs. Within three hours’ flying time of 250 million people and eight hours for 85% of the world’s population, RSI is fast becoming a gateway to global

A PREMIUM GOLFING EXPERIENCE

Brian Curley, Principal of Curley-Wagner Golf

tourism. Qatar Airways will soon operate

Shura Links is not just a course, but

Design, explained: “From the onset, Shura

direct flights three times a week, with

a complete destination for players

Links was designed to blend seamlessly

more international routes expected.

of all levels. Its features include:

with its natural, brilliant white, sand dunes surroundings, while delivering a one-of-a-

 Family-friendly adventure putting course, suitable for all ages  Premium Callaway practice balls,

kind golf experience. It’s a course built to challenge seasoned pros from the tournament tees, yet the ‘find your ball’ theme is also

Clubhouse blends local inspiration with luxury lifestyle

as used on professional tours

inviting for those trying golf for the first time.

 A curated boutique offering leading

With Shura Links opening its doors, golfers

golf brands and merchandise

from around the world can experience its

Noah Alireza, CEO of Golf Saudi, summed

unique character and world-class design.”

up the significance: “Through our close

 Elevated clubhouse dining, both indoors and poolside  Expansive grass practice facilities, including a short-game area  Tailored green fee options for 9- and 18-hole play

partnership with Red Sea Global, we reaffirm A LANDMARK DESTINATION

our commitment to building an integrated

Shura Island is the beating heart of The Red

investment environment that positions

Sea destination, which is set to welcome

Saudi Arabia as a premier destination where

guests in phases over the coming weeks. The

natural beauty, innovation, and sustainability

 PGA-qualified professional coaching

initial phase introduces global luxury brands

converge. Shura Links is not only a showcase of

for individuals, families, and groups

such as SLS, EDITION, and InterContinental,

this vision, but also a foundational touchpoint in creating the Kingdom’s golf tourism trail, an entryway for international visitors to experience Saudi Arabia’s growing stature as a world-class tourism hub. It stands as an inspiration to golf enthusiasts, investors, and decision-makers around the globe.”

RED SEA GLOBAL VISIT WEBSITE

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RED SEA GLOBAL - RED SEA HEALTH

RED SEA GLOBAL UNVEILS RED SEA HEALTH WITH FIRST FACILITY OPENING AT NEW AIRPORT PIONEERING HEALTH AND WELLNESS FOR FUTURE TRAVELERS.

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RED SEA GLOBAL - RED SEA HEALTH  MINISTRY OF TOURISM, KSA

State-of-the-art wellness services for travelers

I

n an exciting leap toward transforming the future of travel and wellness,

Red Sea Global (RSG) has officially unveiled its first health and wellness facility under the new Red Sea Health brand. Located at the newly constructed Red Sea International Airport, this state-of-the-art wellness hub promises to redefine the travel experience for visitors arriving in the Kingdom of Saudi Arabia’s luxury tourism destination.

A HEALTH-FOCUSED APPROACH TO SUSTAINABLE TRAVEL Red Sea Global, renowned for its groundbreaking tourism developments along the Red Sea coastline, is further strengthening its commitment to sustainability and well-being with this innovative facility. The Red Sea Health center is not just another airport amenity – it’s a holistic space designed to enhance the travel experience through a range of health services, blending luxury with medical excellence.

Redefining travel with personalized health care

RED SEA GLOBAL - RED SEA HEALTH

“The launch of Red Sea Health marks a significant milestone for us,” said John Pagano, CEO of Red Sea Global. “We are not only focused on creating exceptional tourism

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Spa, fitness, and medical services under one roof

destinations but also on promoting the health and well-being of our visitors. With Red Sea Health, we aim to offer a seamless travel experience that ensures travelers arrive feeling refreshed, rejuvenated, and ready to explore.”

A MODERN HEALTHCARE FACILITY MEETS AIRPORT INNOVATION The wellness center, located within the brandnew airport terminal, provides a wide range of services tailored to meet the needs of both business and leisure travelers. These include:  Medical Services: Full-service medical care for travelers, with

 Fitness and Relaxation Areas: On-the-

OUR VISION FOR THE FUTURE

access to medical professionals and a

go workout areas and calming spaces

The Red Sea International Airport’s first health

comprehensive range of treatments.

for relaxation before or after flights.

and wellness facility is just the beginning. With

 Wellness Treatments: Spa services,

more wellness centers planned across the

physical therapy, and mindfulness

What sets this health facility apart is its

Red Sea Global development, this pioneering

spaces to reduce travel-related stress.

emphasis on personalized care, with

health initiative is setting a new standard for

wellness specialists who guide travelers

integrated travel, luxury, and sustainability.

 Nutritional Guidance: Healthy food options and wellness-inspired menus,

toward their individual health goals,

making it easy for visitors to maintain

whether that’s post-flight recovery, stress

In addition to its world-class tourism

their fitness goals while traveling.

reduction, or simple relaxation.

offerings, Red Sea Global continues to push the boundaries of what’s possible,

A VISION FOR THE FUTURE

combining innovation with thoughtful design

This initiative is not just about providing

to deliver experiences that promote well-

services to travelers; it is part of a broader

being and sustainability at every level.

vision by Red Sea Global to make the region a global leader in sustainable tourism. The introduction of Red Sea Health at the airport will also serve as a template for future wellness centers that will be integrated throughout the various developments within the Red Sea Project, including the much-anticipated luxury resorts, villas, and leisure facilities.

Through its strategic initiatives like Red Sea Health, Red Sea Global is reinforcing its goal of building a destination that prioritizes the environment, the well-being of its visitors, and

Supporting Saudi Arabia’s Vision 2030 through sustainable tourism

the development of the local economy. The health and wellness facilities will be available

RED SEA GLOBAL

to both residents and tourists, aligning perfectly with Saudi Arabia’s Vision 2030 goals of enhancing the quality of life for all.

VISIT WEBSITE

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GIGA PROJECTS - NEOM

NEOM BEYOND THE FUTURISTIC VISION REIMAGINING LIVABILITY, SUSTAINABLE BUSINESS, AND CONSERVATION IN SAUDI ARABIA.

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GIGA PROJECTS - NEOM

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EOM is more than a megaproject, it’s Saudi Arabia’s bold experiment

in how a city can function differently. In framing NEOM’s narrative, the developers speak in three compelling pillars: livability, business, and conservation. Across its many sectors and regions, they aim to prove that growth doesn’t have to come at nature’s expense, and that human well-being and the economy can evolve together.

REDEFINING LIVABILITY At NEOM, the ambition is to build a place people actually want to live in, not just work in. The flagship concept, THE LINE, for example, is designed to tackle urban problems like traffic, pollution, and disconnection.

It aims to do that by housing residents in a vertical, walkable format, powered entirely by renewable energy. “THE LINE will tackle the challenges facing humanity in urban life today and will shine a light on alternative ways to live,” the project states.

Inside NEOM, advanced mobility systems, smart infrastructure, and proximity to nature are emphasized. The idea is to compress daily needs from work, leisure, education into compact zones to reduce commuting and maximize walkability.

Urban design that rethinks daily life

GIGA PROJECTS - NEOM

In parallel, social responsibility is kept front of mind. NEOM publishes social impact reports and promotes local community development as part of its model for a sustainable society.

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A 15-sector innovation ecosystem in motion

REINVENTING BUSINESS NEOM doesn’t treat business as a side benefit, it puts industry, innovation, and services at the heart of its value proposition. It is building an ecosystem built around 15 sectors that range from biotech and energy to tourism and media.

The Oxagon region, for example, is intended to be a high-tech industrial hub floating on the Red Sea, powered by clean energy and smart manufacturing systems.

The aim is to drive diversified economic growth, reduce dependence on oil, and create global-scale, future-driven businesses anchored in NEOM. CONSERVATION AT THE CORE One of the most distinctive promises of NEOM is its commitment to preserving nature even as development proceeds. The project states that 95 percent of its land use around natural areas will be protected, emphasizing harmony

Construction practices are being guided by

Beyond the high concept, NEOM is fiscally

between built and natural landscapes.

circular systems, sustainable materials, and

and operationally tied to Vision 2030, Saudi

low-impact designs. NEOM acknowledges

Arabia’s strategic plan to diversify its economy.

that the construction industry is a major greenhouse gas source, and it intends to push

Still, there are challenges. Economic pressures,

toward more climate-conscious methods.

logistical complexities, and questions about scale and timeline are part of the project’s

Part of this conservation focus also emerges

journey. But in positioning itself at the

through flagship regions like Magna, a coastal

intersection of livability, business innovation,

region which the NEOM leadership describes

and environmental care, NEOM may well

as aligned with its “three pillars of redefining

become one of the most closely watched

business, conservation, and livability.”

experiments in 21st-century urbanism.

VISION IN PRACTICE

Magna, where nature meets advanced tech

Putting ambition into practice is never simple. The NEOM team brands the project as redefining the way sector’s function, from energy to design to mobility.

NEOM

They also emphasize that the megacity is intended to be a “storybook” in action, bridging human-centric design, sustainable engineering, and environmental protection.

VISIT WEBSITE

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GIGA PROJECTS - QIDDIYA

QIDDIYA CITY HOSTS INAUGURAL FIA EXTREME H WORLD CUP WORLD’S FIRST CITY BUILT ENTIRELY FOR PLAY, WHERE ENTERTAINMENT, SPORT, AND CULTURE CONVERGE.

GIGA PROJECTS - QIDDIYA

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The FIA Extreme H World Cup, the world’s first hydrogen-powered

motorsport, confirmed Qiddiya City, Saudi Arabia, as the host location for its first event, took place October 2025.

Qiddiya City is the world’s first city built entirely for play, where entertainment, sport, and culture converge. The race take place with the dramatic backdrop of the Tuwaiq Mountains, close to the site which

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Eng. Mansour Almokbel, CEO of Saudi Motorsport Company: “Hosting the Final Lap of Extreme E in Saudi Arabia marks a powerful moment; celebrating five years of innovation, impact, and truly boundary pushing racing. This series has redefined sustainable motorsport, capture global attention, and showcased our stunning landscapes to millions around the world.

is currently undergoing transformation to

Abdullah AlDawood, Managing Director

Explaining, Alejandro Agag added: “Extreme

become a world-leading motorsport venue.

of Qiddiya Investment Company, said:

H’s first event will also host the final Extreme E

“Qiddiya City is envisioned not just as a

race. Designed to provide a fitting conclusion

Alejandro Agag, Founder and Chairman of

destination for play, but as an example of

for Extreme E, celebrating everything it

Extreme H, said: “Qiddiya City is the ideal

contemporary, sustainable urban planning

achieved, where it all first started, before

launchpad for the FIA Extreme H World Cup,

and design. Hosting the inaugural FIA Extreme

we officially make the transition to the

a new frontier for motorsport that embodies

H World Cup underscores our commitment

new era of hydrogen with Extreme H. Our

purpose, innovation and entertainment.

to showcasing sustainable motorsport

full story, double the racing action.”

while positioning Saudi Arabia as a global “More than just a race venue, it’s a

hub for future-focused experiences.”

statement of intent. A visually stunning, technologically ambitious location that

“We look forward to welcoming the world

sets the tone for a new era of motorsport.

to witness this next chapter in racing.”

We are proud to showcase the power of hydrogen and sustainable technology.”

The FIA Extreme H World Cup and Qiddiya City share a joint vision when it comes

Extreme H’s inaugural event in Qiddiya City

to sustainability standards, making

marks a major milestone in its evolution and

the city an ideal location for Extreme

aligns with Saudi Arabia’s bold motorsport

H’s mission to deliver purpose-driven

ambitions. The racing will take place in a

sport and clean mobility solutions.

specially designed off-road location and will form part of Qiddiya City’s broader vision

The city aims to achieve net zero carbon

to become a global hub for motorsport,

emissions by 2060, with initiatives that

innovation, and entertainment.

include 100% wastewater reuse, renewable energy infrastructure, and EV charging in

At the heart of this vision is the newly

80% of parking spaces. A major tree planting

unveiled Speed Park Track, a cutting-edge

focus is also central to plans, as part of

circuit. Though not the site for Extreme H’s

the city’s commitment to the Saudi Green

debut, the track symboliZes Qiddiya City’s

Initiative, which has a broader national goal

commitment to world-class motorsport, with

of planting 10 billion trees in Saudi Arabia

dramatic elevation changes, iconic features

by 2030 to combat desertification, improve

like the 20-storey “Blade” turn, and integration

air quality, and enhance biodiversity.

“As we mark this finale, our focus is firmly on the future. The launch of Extreme H signals the next bold chapter in racing, and Saudi Arabia is proud to be playing a central role in shaping where the sport is headed. These milestone events reflect our ambition to be a global home for pioneering motorsport, driving progress, sustainability, and the spirit of innovation.”

with entertainment landmarks such as its new Six Flags Qiddiya City and Aquarabia.

Racing kicked off with a ‘final fling’

Together, Extreme H’s pioneering hydrogen

Extreme E Desert X Prix on 4 – 5 October,

platform and Qiddiya City’s motorsport

providing an official conclusion to the

infrastructure reflect a shared ambition:

previous championship, before the

to redefine the future of racing through

baton was officially handed over to

technology, spectacle, and sustainability.

start Extreme H on 9 to 11 October.

QIDDIYA VISIT WEBSITE

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GIGA PROJECTS - DIRIYAH GATE

MAJID AL FUTTAIM JOINS DIRIYAH’S LIFESTYLE VISION PARTNERSHIP BRINGS VOX CINEMAS AND SEVEN ICONIC GLOBAL BRANDS TO DIRIYAH SQUARE.

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GIGA PROJECTS - DIRIYAH GATE

iriyah Company has unveiled a

The mix also includes AllSaints, CB2,

landmark partnership with Majid

and Hollister, further enhancing the

Al Futtaim Holding, a leading force in retail,

project’s appeal as a global retail hub.

leisure, and community development across the Middle East, Africa, and Central

The agreement was formalized at Diriyah

Asia. The agreement introduces a state-of-

Company’s headquarters by Jerry

the-art VOX Cinemas multiplex and seven

Inzerillo, Group CEO of Diriyah Company,

premier retail brands to Diriyah Square,

and Ahmed Galal Ismail, CEO of Majid Al

setting a new benchmark for premium

Futtaim Holding, in the presence of senior

lifestyle experiences in Saudi Arabia.

executives from both organizations.

Majid Al Futtaim Holding becomes the first

“We are enormously proud to partner

major lifestyle and entertainment partner

with Majid Al Futtaim, one of the region’s

at Diriyah Square, bringing a curated mix

giants in lifestyle and entertainment,”

of fashion, home furnishings, and beauty

said Jerry Inzerillo. “Their exceptional

brands to the heart of the destination.

portfolio of brands reflects the

The lifestyle retail outlets will occupy

confidence the global retail community

approximately 5,534 sqm, while the VOX

has in our vision for Diriyah Square—a

Cinemas will span 7,633 sqm, totaling 13,167

destination of discovery and delight.”

Seven leading brands debut in premium lifestyle district

sqm of dynamic leisure and retail space.

Ahmed Galal Ismail added, “Diriyah is poised The partnership heralds several brand

to become a global beacon of culture,

firsts for Saudi Arabia, including the first

heritage, and innovation. This partnership

standalone Shiseido store, along with

underscores our commitment to enriching

flagship locations for lululemon, Crate

everyday life through exceptional retail

& Barrel, and Abercrombie & Fitch.

and entertainment experiences, fully aligned with the Kingdom’s Vision 2030.”

VOX Cinemas to anchor Diriyah Square’s entertainment hub

Diriyah Square will connect world-class global brands with authentic Saudi luxury concepts in a pedestrian-first precinct that blends culture, leisure, and entertainment.

Diriyah Square to feature over 400 world-class retail concepts Once completed, it will host over 400 leading retail brands, luxury boutiques, and dining concepts, becoming a signature destination for residents and visitors alike.

GIGA PROJECTS - DIRIYAH GATE

The announcement follows the recent $600

GDP, create 180,000 jobs, and provide homes

million (SAR 2.249 billion) construction contract

for 100,000 residents upon completion—

awarded to Salini Saudi Arabia Co. Ltd. for the

solidifying its role as a cornerstone of Saudi

development of Diriyah Square, which will

Arabia’s urban and cultural transformation.

include one of the world’s largest underground parking facilities with more than 10,500 spaces.

As a key pillar of Saudi Vision 2030, the broader Diriyah development is projected to contribute $18.6 billion (SAR 70 billion) to the national

DIRIYAH GATE

Partnership aligns with Saudi Arabia’s Vision 2030 goals

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GIGA PROJECTS - ALULA

ALULA'S 2025 EVENTS A JOURNEY OF CULTURE, WELLNESS, AND ADVENTURE.

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lUla, Saudi Arabia’s stunning desert

HEGRA CANDLELIT CLASSICS - NOVEMBER 2025

oasis, continues to captivate travelers

Hegra Candlelit Classics offers a magical evening

with its unparalleled mix of adventure, culture,

of classical music set at the awe-inspiring

and wellness events in 2025. Whether you're an

Hegra archaeological site. The soothing sounds

adrenaline junkie, a history buff, or someone

of the orchestra, combined with the beauty

seeking relaxation, there’s an experience

of candlelit ruins, promise an unforgettable

for everyone in this desert paradise.

experience. Price: From SAR 400 How to Book: Get tickets at Hegra Candlelit Classics.

SUMMER IN ALULA - JUNE TO SEPTEMBER 2025 During the Summer in AlUla season, visitors can

ALULA WELLNESS FESTIVAL - DECEMBER 2025

enjoy a range of cultural performances, family

The AlUla Wellness Festival invites guests to

activities, and culinary delights, all set in AlUla’s

reconnect with their mind, body, and soul

cooler desert evenings. Price: Free for certain

in the peaceful desert environment. Yoga,

events; ticketed experiences vary How to Book:

meditation, wellness talks, and rejuvenating

For more details, visit Experience AlUla Summer.

spa experiences are just a few of the offerings at this holistic festival. Price: SAR 750 How

VINTAGE LAND ROVER HEGRA DAY TOUR

to Book: Visit AlUla Wellness Festival.

Explore AlUla’s rich history with a Vintage Land Rover Hegra Day Tour. This iconic journey takes

With so much to do, it’s time to

visitors through the UNESCO World Heritage

plan your adventure in AlUla!

site of Hegra, where you’ll uncover the ancient wonders of the Nabatean kingdom, all while traveling in a classic Land Rover. Price: Starting at SAR 1,500 How to Book: Book your tour on Vintage Land Rover Hegra Day Tour.

ALULA DESERT BLAZE - OCTOBER 2025 Experience the thrill of the AlUla Desert Blaze, a motorsport festival that combines the excitement of high-speed races and desert adventures.

The AlUla desert provides the perfect backdrop for this event, making it a must-attend for motorsport enthusiasts. Price: SAR 500 How to Book: Find more details at AlUla Desert Blaze.

EXPERIENCE ALULA VISIT WEBSITE

BUILDING TOMORROW’S SAUDI ARABIA, TODAY Delivering visionary construction and management solutions aligned with Vision 2030.

Our commitment to excellence is evident in

Our recent collaboration with SCG International to

every project we undertake, from high-rise

introduce green construction technologies, such as

buildings to mixed-use developments.

Ultra High-Performance Concrete (UHPC) and 3D printing, underscores our dedication to innovation and

With a team of highly qualified professionals and

sustainability, key pillars of Saudi Arabia’s Vision 2030.

a portfolio that includes subsidiaries like ALIGN

Partner with BUNA Holdings and be part of building a

Consultancy, BUNA, TAAM, and DAC Group, BUNA

sustainable and innovative future for Saudi Arabia.

offers comprehensive services that encompass every facet of construction and project management.

To explore our capabilities or connect with our team visit.

www.bunholding.com info@bunaholding.com +966 12 658 6686