Saudi Projects Issue 63

THE BUNA WAY BUILDING TOMORROW,

DESIGNING THE FUTURE TOGETHER, THE NEW FACE OF BUNA HOLDING

Experience the evolution of a brand built on quality, innovation, and trust.

For over two decades, BUNA Holding has shaped Saudi Arabia’s built environment, from visionary developments to world-class interiors. Now, with a revitalized brand and renewed purpose, we continue our mission to redefine quality and partnership in the construction and design sectors.

Built on Integrity, Driven by Vision

Our new identity represents not just a look, but a legacy — honoring our past while embracing the innovation that defines tomorrow’s design.

Where Precision Meets Vision

Committed to delivering high-quality projects through seamless integration, sustainability, and strategic partnerships.

Collaborating for Excellence

We believe in partnership. By working closely with architects, developers, and consultants, we ensure every product enhances the spaces that inspire Saudi Arabia’s modern landscape.

A Commitment to Progress

From sustainability to smart design, BUNA stands for continuous evolution — aligning with Vision 2030’s call for innovation and excellence.

Discover how BUNA Holding is shaping a smarter, more beautiful built environment.

www.bunholding.com

info@bunaholding.com

+966 12 658 6686

AUTUMN’S SEASON OF INNOVATION AND BUILDING MOMENTUM

AS THE KINGDOM ENTERS THE VIBRANT MONTHS OF AUTUMN, THERE’S AN UNMISTAKABLE SENSE OF MOMENTUM IN THE AIR. THE COOLING TEMPERATURES BRING WITH THEM A SURGE OF CONSTRUCTION ACTIVITY, NEW PARTNERSHIPS, AND AMBITIOUS PROJECTS THAT CONTINUE TO RESHAPE SAUDI ARABIA’S URBAN AND INDUSTRIAL LANDSCAPE. THIS ISSUE OF SAUDI PROJECTS CAPTURES THAT SPIRIT OF PROGRESS, ONE DEFINED BY INNOVATION, TRUST, AND A SHARED VISION FOR A SUSTAINABLE FUTURE.

Our cover story, The New Face of BUNA HOLDING on Designing the Future Together, explores the remarkable evolution of a company synonymous with quality, innovation, and integrity. As BUNA redefines its brand, it stands as a symbol of the modern Saudi enterprise, one that balances ambition with accountability and technology with trust.

Equally forward-looking is our feature on Modular Construction where we examine how offsite, modular approaches are transforming project timelines and environmental outcomes across the region. Efficiency and sustainability are no longer competing goals they are now the blueprint for the future.

Resa Gulf Scaffolding (RGS) who is leading in a B4B and P4P World, we delve into how trustbased collaboration is replacing traditional hierarchies in construction. The future, as RGS demonstrates, will belong not to bosses, but to builders of trust.

Spectrum Lens ME offers a fresh perspective on construction storytelling, bringing complex projects to life through vivid visuals and digital platforms that captivate both industry professionals and the wider community.

Looking ahead, GBB Venture introduces the 19th Real Estate Summit in Jeddah this November—a timely gathering for decision-makers navigating the next wave of development opportunities.

Finally, we turn our focus to NEOM’s Futuristic Vision, where livability, sustainability, and conservation converge to redefine how cities of the future can thrive without compromising nature.

Together, these stories reflect a season of renewal, creativity, and collaboration, a fitting tribute to Saudi Arabia’s ongoing transformation and its unwavering commitment to designing a future built to last.

. Rod Millington EDITOR

saudiprojects@tpg.media

www.saudiprojects.media

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BUILDING SAUDI ARABIA’S FUTURE, ONE LANDMARK AT A TIME

Expertly delivering complex projects with precision, performance, and a vision aligned with the Kingdom’s future.

At BUNA Al Khaleej, we don’t just construct buildings, we deliver progress. As a leading General Contractor and Construction Management Services Organization, we specialize in mixed-use developments, highrise towers, industrial and commercial facilities, and complex, high-specification projects.

From groundbreaking to handover, we operate with a laser focus on quality, safety, timeline, and budget. Our integrated design & build capabilities ensure seamless project execution, while our experienced teams manage every detail with unmatched rigor.

Aligned with Vision 2030, BUNA is proud to contribute to the sustainable growth and transformation of Saudi Arabia through innovative, resilient, and future-ready infrastructure.

Partner with BUNA, where ambition meets execution.

To explore our capabilities or connect with our team visit.

www.buna.sa

info@buna.sa

+966 12 658 6686

10:10 - 10:45

From the Chief Office withAbird'seyeviewoftheindustryandwhereitisheaded RaviModerator:asneak-peekintosomebreakthroughprojects KumarChandran,Founder&ManagingDirector– GBB Venture

IntheSpotlight Presentationseriescoveringsomeofthemostinnovative Speakers:solutionstocommonrealestateproblems

Jalal AlKurdi,CommercialDirector-HHShakerOsan Ghaddaf, Founder and Creative DirectorPabloArtevoConsulting Vidarte, CEO - BIOO

10:45 - 11:15 Photo Session & Coffee Break 11:15 - 11:45

11:45 - 11:50 WellnesswithTechnogym Afunfitnesssessionhelpingyourelaxonthego 12:00 - 14:00

IntheSpotlight Presentationseriescoveringsomeofthemostinnovative solutionstocommonrealestateproblems

14:00 - 15:15 NetworkingLuncheon

Meetings1-5 11:50 - 12:00 AMeetingsBrief ensuringrunthroughofthepre-arrangedface-to-facemeetings yougetthebestforyourtime

15:15 - 16:00 AsArtofEnhancingExperiences experiencestheKingdomissettooffersomeofthemostunique fortravelandliving,hearfromsomeoftheirKristinaSpeakers:creatorshowtheygoaboutcraftingthem.

Zanic, Founder & CEO - Kristina Zanic ConsultantsMiraAlassaad,DeputyHeadofTechnical&Headof InteriorDesign-DarGlobal DharmaliKusumadi,SVP-Design&BusinessDevelopmentRachelBanyanTreeHotels&ResortsPteLtdJohnson,ManagingPrincipal- WimberlyInteriors

INNOVATIVE DESIGN & BUILD SOLUTIONS

SPECIALIZED DESIGN & BUILD CONTRACTOR DELIVERING INNOVATIVE, COST-EFFECTIVE SOLUTIONS ACROSS SAUDI ARABIA.

Our strength lies in our international expertise combined with a robust local presence.

This synergy enables us to meet and exceed client expectations, ensuring projects are completed within budget and on schedule.

DAC Group is committed to contributing to the Kingdom’s Vision 2030 by shaping the future of construction with excellence and innovation.

https://dhamangroup.com

Saleh Alzahrani – Projects Coordinator, Red Sea Global

Joining Red Sea Global in August 2023 as a Construction Technician, Saleh Alzahrani quickly proved his value at Amaala’s Rosewood Project, part of Saudi Arabia’s Vision 2030.

His early responsibilities included monitoring project progress, coordinating civil works, and resolving on-site challenges, where he developed strong communication and technical skills. By mastering tools such as BIM and AutoCAD and taking on tasks in pool construction and architectural

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cladding, Saleh demonstrated adaptability and technical growth. His dedication earned him a fast-tracked promotion to Projects Coordinator in July 2024. In his current role, he oversees project execution, contractor coordination, and problem-solving across major development initiatives. With certifications in PMP, Temporary Works, and OSHA safety, Saleh continues to strengthen his expertise in construction management while contributing to the delivery of world-class projects.

Batool Alqarni – Senior Specialist, Procurement Excellence – Local Content, Red Sea Global

Batool Alqarni, Senior Specialist in Procurement Excellence at Red Sea Global, drives strategies supporting Saudi Arabia's economic diversification and Vision 2030.

AA graduate of Princess Nourah University with a degree in Language and Translation, she excels in procurement, contracts, and supply chain management. Batool enhances local content through supplier engagement, compliance, and capacity building for Saudi

manufacturers and SMEs. She collaborates with stakeholders to design sustainable sourcing frameworks, promoting long-term value creation. Certified in procurement and project management, with leadership and business management training, Batool empowers local industries and fosters responsible procurement practices, contributing to Red Sea Global's sustainable supply chain goals.

Abdullah AlSaed – Assistant Manager, Procurement, Red Sea Global

Abdullah AlSaed is Assistant Manager of Procurement at Red Sea Global, supporting sourcing and procurement across major development packages aligned with Saudi Arabia’s regenerative tourism vision. Holding a degree in Integrated Supply Chain Management with a minor in Accounting from Western Michigan University, he specializes in fit-out, infrastructure, and MEP works. His expertise spans the full procurement

cycle, including strategic tendering, supplier onboarding, and commercial evaluation. Dedicated to compliance, local content, and value engineering, Abdullah collaborates with cross-functional teams to deliver efficient, costeffective results. He continues to enhance his professional skills through CIPS Level 6 and Six Sigma Green Belt certifications, with additional training in negotiation, FIDIC contracts, and data analytics tools such as Power BI.

BUILDING SAUDI ARABIA’S FUTURE, ONE LANDMARK AT A TIME

Expertly delivering complex projects with precision, performance, and a vision aligned with the Kingdom’s future.

At BUNA Al Khaleej, we don’t just construct buildings, we deliver progress. As a leading General Contractor and Construction Management Services Organization, we specialize in mixed-use developments, highrise towers, industrial and commercial facilities, and complex, high-specification projects.

From groundbreaking to handover, we operate with a laser focus on quality, safety, timeline, and budget. Our integrated design & build capabilities ensure seamless project execution, while our experienced teams manage every detail with unmatched rigor.

Aligned with Vision 2030, BUNA is proud to contribute to the sustainable growth and transformation of Saudi Arabia through innovative, resilient, and future-ready infrastructure.

Partner with BUNA, where ambition meets execution.

To explore our capabilities or connect with our team visit. www.buna.sa

Benjamin Schwenk - Hill International, Saudi Arabia (KSA)

Benjamin Schwenk was Appointed Senior Vice President for Hill International, Saudi Arabia (KSA). With over 37 years of global project delivery experience, Ben brings deep strength in engineering leadership, operations oversight, and client-driven execution.

His career spans the United States, Angola, and the Democratic Republic of Congo, where he has led complex, multidisciplinary programs

from concept to commissioning. For more than 20 years, he owned and steered LDIS, LLC, delivering bespoke solutions across oil & gas, hydrogen, and renewable energy sectors.

At Hill, Ben will oversee the firm’s footprint in KSA, guiding project portfolios in alignment with Saudi Arabia’s ambitious infrastructure goals. His leadership is expected to elevate service excellence and local impact in the Kingdom.

James Wrenn - Knight Frank Middle East & Africa

Knight Frank is pleased to announce the appointment of James Wrenn, MRICS, as its new Head of Hotel & Leisure Capital Markets, Middle East & Africa. With more than 14 years of experience in commercial real estate across multiple regions, James brings deep sector knowledge and a broad institutional network.

Before joining Knight Frank, he held leadership roles in hotel advisory and capital markets

divisions, driving transactions and investment mandates across hospitality, retail and mixeduse assets. He holds a Master of Science in Real Estate and a Bachelor’s degree in Economics, and is a Chartered Surveyor affiliated with RICS.

In his new role, James will lead strategic growth of Knight Frank’s hotel and leisure capital markets platform across the Middle East and Africa, enhancing investor relationships and deal flow in the region.

+impact Appoints Norman McComb as Sustainability Advisory Director

+impact, Serco’s advisory business, has appointed Norman McComb as Sustainability Advisory Director to strengthen its sustainability and ESG capabilities in Saudi Arabia in alignment with Vision 2030.

With over two decades of international experience in climate adaptation, capital project delivery, and large-scale transformation, Norman brings deep expertise across energy, infrastructure, and government

sectors. Prior to joining +impact, he was Sustainability Director at EY Consulting in Saudi Arabia, advising key entities on embedding sustainability strategy into national development and infrastructure programmes.

In his new role, Norman will help clients translate sustainability ambitions into tangible results, ensuring sustainable impact is woven throughout +impact’s advisory services.

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AESG BOOSTS INDUSTRIAL SECURITY

SAIS licence enables AESG to safeguard SAR 262 billion in Saudi projects.

The Saudi Ministry of Interior (MoI) represented by the Supreme Authority for Industrial Security (SAIS), formerly known as the High Commission for Industrial Security (HCIS), has awarded AESG a licence to provide Fire and Life Safety (FLS) consultancy services across key industrial and infrastructure sectors, making it among the first international consultancies to achieve this accreditation. The approval positions AESG to play a pivotal role in ensuring compliance with SAIS Safety and Fire (SAF) directives across flagship Vision 2030 projects. These include planned nuclear power plants, vital electricity and water initiatives, large-scale manufacturing and petrochemical facilities, chemical, gas and mining sectors, as well as critical infrastructure such as railways, telecommunications, and ports.

DCO EXPANDS WE-ELEVATE PROGRAM GLOBALLY

DCO’s WE-Elevate supports female-led enterprises in digital economy across GCC Countries and other Member States.

The Digital Cooperation Organization (DCO), the world’s first standalone international intergovernmental organization dedicated to accelerating inclusive and sustainable digital economies, announced the expansion of its WE-Elevate program across all Member States on the sidelines of the United Nations General Assembly (UNGA80) in New York. Developed by the DCO to support female-led micro, small, and medium enterprises (MSMEs), WE-Elevate is a transformative capacitybuilding program designed to help entrepreneurs fully participate in the digital economy. Piloted in Rwanda, the program has already delivered tangible results, enabling female-led MSMEs to enhance digital skills, formalize operations, and expand into new markets. WE-Elevate combines online learning modules, mentoring, and access to global e-commerce platforms to equip entrepreneurs with digital, financial, and entrepreneurial skills. The program is designed to guide businesses from offline to online operations through tailored, step-by-step training – from building basic digital readiness to enabling cross-border e-commerce. By doing so, it helps female-led MSMEs formalize operations, expand their customer base, and generate sustainable employment.

SOCIAL ENGINEERING ATTACKS ON THE RISE

Unit 42 report reveals cybercriminals and nation-state actors using sophisticated techniques to target global organizations.

Palo Alto Networks Unit 42 released the 2025 Unit 42 Global Incident Response Report: Social Engineering Edition. This report explores the top initial attack vector we observed over the past year – social engineering. During this period, over a third of all Unit 42 Incident Response cases began with a social engineering tactic.

The report analyzes how attackers are exploiting trust to breach organizations, leading to business disruption and financial loss. Insights are derived from Palo Alto Networks telemetry, over 700 incident response case studies, and Unit 42 threat research.

READ FULL ARTICLE HERE

RIYADH HOSTS MONEY20/20 MIDDLE EAST

Over 38,500 global fintech leaders attend region’s biggest fintech event in Riyadh. Money20/20 Middle East in Riyadh welcomed global leaders in fintech, banking, investment, and digital innovation, drawing more than 38,500 attendees, the largest fintech event regionally.

This year’s gathering convened more than 450 global fintech brands, alongside more than 1,050 investors. Global brand participation surged 207% from last year at 24Fintech, while investor attendance tripled, reflecting unprecedented international capital interest in Saudi Arabia’s fintech ecosystem.

The event also facilitated 2,288 of prescheduled investor-startup meetings and many partnership signings, ensuring deal flow and long-term value creation well beyond the headline figures.

RIYADH METRO’S RETAIL REVOLUTION

JLL and RCRC partner to transform 85 metro stations into thriving commercial hubs with 733 retail units.

The Royal Commission for Riyadh City (RCRC) has announced a strategic partnership with JLL, a leading global real estate advisory firm, as the leasing advisor for the entire commercial network of Riyadh Metro, a landmark urban transformation project under Saudi Arabia’s Vision 2030. JLL will leverage its global expertise and extensive market knowledge to execute a comprehensive retail strategy encompassing tenant mix, rental analysis, and leasing cycles for 733 commercial units across 85 metro stations and 2,900 bus stops. Aimed at reshaping urban mobility in Saudi Arabia, Riyadh Metro is an extensive six-line network that seamlessly integrates business districts, residential communities, and cultural landmarks. The state-of-the-art rapid transit system is projected to serve 3.6 million daily commuters, offering lifestyle retail

and F&B brands unparalleled daily exposure to a vast and diverse urban audience.

The retail units strategically located across prime locations within the Riyadh Metro network will establish new commercial corridors and enhance the daily commuter experience, providing easy access to a choice of prime shopping and dining experiences for both residents and tourists. These commercial outlets, designed to maximize footfall and visibility, create unique investment opportunities for retail businesses and are expected to drive strong returns on investment through extensive brand visibility avenues, including co-naming rights, in-station advertising, and dedicated kiosks and units.

The Royal Commission for Riyadh City (RCRC) is the authority leading Riyadh’s comprehensive urban transformation and has developed the Riyadh Metro project in line with the Vision 2030 goals of establishing world-class infrastructure that benefits both

residents and the broader business ecosystem.

As the leasing advisor, JLL will leverage its deep local market knowledge to develop a robust leasing and tenant mix strategy for Riyadh Metro’s commercial network, including tenant mix planning, performance review, leasing services and leasing management.

JLL will conduct detailed rental rate analysis, prepare a comprehensive report outlining commercial outlet opportunities, and create a definitive Tenant Manual and Policies guide.

JLL will execute the full leasing program, managing competitive tender bids for retail units, ATMs, and convenient click-and-collect kiosks under the management of The Royal Commission for Riyadh City (RCRC).

PIF CONTINUED TO DRIVE THE ECONOMIC TRANSFORMATION OF SAUDI ARABIA WHILE SHAPING GLOBAL ECONOMIES IN 2024, GROWING AUM BY 19%

Cumulative investments in priority sectors have exceeded $171 billion since 2021.

PIF published its 2024 Annual Report showing strong performance and continuous delivery on its unique mandate to drive Saudi Arabia’s economic transformation and generate sustainable financial returns.

PIF’s assets under management (AuM) increased by 19% to $913 billion as of year-end 2024, with an annual average total portfolio return of 7.2% since 2017. Total revenue increased by 25%, and cash balance remains strong and broadly unchanged year on year as PIF maintains its robust liquidity.

NSG EXPANDS WITH DISPLAY INTERACTIVE ACQUISITION

Neo Space Group’s acquisition sets new standards in in-flight connectivity, advancing Saudi Arabia’s Vision 2030 goals.

Neo Space Group (NSG), a PIF company and Saudi Arabia’s leading commercial space services provider, announced today that it has entered into a definitive agreement to

acquire Display Interactive (DI), a recognized innovator in wireless in-flight entertainment and connectivity (IFEC). The acquisition will strengthen NSG’s position in the aviation market as a premier provider of integrated, multi-orbit solutions, underpinned by intelligent bandwidth management and truly

global coverage. By combining cutting-edge satellite and digital technologies, NSG will deliver faster, more reliable inflight connectivity (IFC) – enhancing passenger experiences while enabling airlines to optimize operations and unlock new service opportunities.

PIF AND GOLF SAUDI LAUNCH PIF FUTURE FAIRWAYS, SHOWCASING THE FUTURE OF GOLF IN SAUDI ARABIA

Flagship courses are designed to position Saudi Arabia as a global hub for golfing.

PIF and Golf Saudi today announced the launch of PIF Future Fairways, a pioneering platform utilizing advanced 3D mapping to unveil three flagship golf courses in Saudi Arabia, part of a next-generation golf ecosystem.

The visionary courses will be located within PIF giga-projects at The Red Sea destination (Shura Links on Shura Island, and Laheq Golf Course on the Red Sea coast) and NEOM (Trojena Northern Golf Course – NEOM Highlands). The courses are designed to position Saudi Arabia as a world-class golf destination.

PIF CONTINUED TO DRIVE THE ECONOMIC TRANSFORMATION OF SAUDI ARABIA

WHILE

SHAPING GLOBAL ECONOMIES IN 2024, GROWING AUM BY 19%

ATP and PIF launch ATP Tennis IQ, providing players with advanced performance analytics and rankings data.

The ATP and PIF announced the launch of ATP Tennis IQ Powered by PIF, a next-generation technology platform revolutionizing the future of tennis by enabling enhanced access to data, insights and advanced match analytics.

The platform will unlock opportunities and expand access to more players, empowering up to 2,000 players across the ATP Tour and ATP Challenger Tour, the launchpad to men’s professional tennis, to reach their full performance potential and level the playing field, from emerging talent through to the top players of the sport.

PIF NAMED WORLD’S MOST VALUABLE SWF BRAND FOR SECOND CONSECUTIVE YEAR

PIF’s brand value of $1.2 billion rose from $1.1 billion in 2024; PIF also holds an A+ brand strength rating.

PIF has been ranked first worldwide as the most valuable sovereign wealth fund (SWF) brand by Brand Finance, the world’s leading independent brand valuation consultancy, for the second year in a row.

Brand Finance today published its second annual findings in The Asset Management and Sovereign Wealth Fund 50 2025.

BUNA HOLDING’S MODERN BRAND REBIRTH

REBRAND REFLECTS SAUDI PROGRESS, HERITAGE AND VISION 2030 AMBITION.

BUNA Holding has revealed a bold new brand identity that places the group at the intersection of heritage and futurefocused growth. The unveiling comes at a pivotal time, as Saudi Arabia drives forward its ambitious Vision 2030 transformation, and BUNA’s refreshed look speaks as both a tribute to humble beginnings and a clear statement of intent about its role in shaping the Kingdom’s urban and economic future.

The rebrand is more than just a change of visuals. It represents a strategic shift, one that positions BUNA Holding as an integrated holding company and clarifies its identity as a homegrown, vertically integrated partner for national development.

CONTINUITY AND AMBITION AT THE CORE

The heart of the rebrand lies in a balance of continuity and ambition. BUNA’s new identity leans into three defining pillars:

 Heritage - respect for roots, craftsmanship, and community

 Resilience - the ability to scale and deliver with speed and precision

 Innovation - the adoption of advanced technologies and sustainable practices

Together, these pillars reinforce the company’s message: BUNA is no longer just a builder of projects, but a platform for long-term value creation across real estate, construction, consultancy, and facilities management. This evolution is critical for clients, partners, and government stakeholders seeking accountable, end-toend solutions from trusted Saudi partners.

A VIDEO THAT TELLS THEIR STORY

Watch the Video Here

“We are building for long-term national value”

Accompanying the rebrand is a cinematic brand film that captures the essence of BUNA’s journey. The video opens with scenes of early construction activity and neighborhood projects, before expanding to sweeping shots of modern urban skylines and infrastructure.

Heritage and modernity form our new identity

The narrative is rich with visual metaphors about building, joining, and bridging, emphasizing BUNA’s role as a connector between the past and the future. Just as importantly, the video conveys the company’s commitment to unity of purpose, long-term stewardship, and alignment with Saudi Arabia’s national development goals. It is not only a brand reveal but also a declaration of vision.

LEADERSHIP AT THE HELM WITH ESLAM RADWAN

At the forefront of this transformation is Eslam Radwan, Co-Founder and Group CEO, who has emerged as the rebrand’s chief storyteller. Radwan consistently frames BUNA as a “one-stop shop” for construction and real estate services, fully integrated and aligned with Saudi Arabia’s strategic priorities.

STRATEGIC PARTNERSHIPS IS EVIDENCE OF INTENT

The timing of BUNA’s rebrand coincides with a period of visible expansion. The company is actively developing technical and sustainability partnerships while broadening its project portfolio.

This move is consistent with the new identity: BUNA as a holding company that delivers integrated solutions from planning and

engineering through construction, delivery, and long-term facilities management.

Such an approach is particularly relevant for Saudi Arabia’s giga-projects and complex urban developments, which demand accountability and coordination across multiple disciplines.

SUSTAINABILITY AT THE FOREFRONT

Sustainability threads through both the rebrand and the company’s public statements. By championing advanced building technologies and greener construction methods, BUNA is demonstrating its ability to reduce environmental impact while supporting Vision 2030’s focus on efficiency and responsible growth.

Eslam has been clear about the dual purpose: technical adoption that improves project delivery and a symbolic role in showcasing Saudi Arabia as a leader in sustainable construction innovation.

WHAT IT MEANS FOR CLIENTS AND THE MARKET

For clients, whether government entities, developers, or institutional investors the rebrand sends a clear message: BUNA is ready to partner at any stage of the project lifecycle, offering integrated, coordinated delivery.

For the broader market, the new identity is equally significant. It signals a readiness to engage with giga-projects, public infrastructure programs, and large-scale mixed-use developments, while ensuring governance, quality, and sustainability remain at the core.

MORE THAN A NEW LOOK

Ultimately, BUNA’s rebrand is not just cosmetic. It is a strategic effort to sharpen external perception, reflect the company’s evolving capabilities, and position it firmly within Saudi Arabia’s transformation story. For stakeholders watching the Kingdom’s fastpaced construction and real estate sectors, this rebrand underscores how domestic players like BUNA are stepping up with sophisticated, future-ready delivery models that embody both Saudi heritage and modern ambition.

PROVEN WAYS TO CUT CONSTRUCTION COSTS

FIVE PRACTICAL STRATEGIES SHAPING SAUDI ARABIA’S GIGA-PROJECTS.

s Saudi Arabia’s giga-projects such as NEOM, Qiddiya, and the Red Sea Project redefine the global construction landscape, efficient cost management has become as vital as visionary design. To meet the ambitious goals of Vision 2030, companies involved in these mega-developments are pioneering innovative strategies to maximize value while minimizing waste.

Here are the top five cost-saving strategies shaping construction in the Kingdom, along with the industry leaders helping drive them forward.

1. EMBRACE VALUE ENGINEERING EARLY

Companies like AECOM, a global infrastructure consulting firm, are working with NEOM to apply value engineering from the earliest design stages. By analyzing alternative systems and materials, AECOM helps ensure that futuristic urban developments balance high performance with cost efficiency without compromising sustainability or durability.

2.

OPTIMIZE DESIGN WITH TECHNOLOGY

At Qiddiya Investment Company, design consultants such as DAR Al-Handasah and engineering firm AtkinsRéalis are leveraging Building Information Modeling (BIM) to coordinate complex structures. BIM allows teams to anticipate clashes, reduce rework, and streamline construction, ultimately delivering massive entertainment and cultural facilities more efficiently.

3. ADOPT MODULAR AND PREFABRICATED SOLUTIONS

The Red Sea Global (RSG) development has embraced modular construction to minimize environmental disruption and accelerate project timelines. Partnering with companies like Katerra and Red Sea Modular, RSG is reducing reliance on on-site labor while ensuring high-quality finishes produced in controlled off-site facilities.

A AECOM applies value engineering for efficiency at NEOM

AtkinsRéalis and DAR use BIM to streamline Qiddiya design

4. SOURCE MATERIALS STRATEGICALLY

Saudi giga-projects also benefit from strategic procurement managed by leading contractors such as Saudi Binladin Group and Nesma & Partners. By negotiating bulk supply contracts for steel, cement, and advanced building systems, these companies secure cost savings, ensure consistency of materials, and mitigate supply chain risks.

Red Sea Global pioneers’ modular construction for efficiency

5. FOCUS ON LIFECYCLE COSTS, NOT JUST INITIAL SAVINGS

Companies like Arup and WSP Middle East play a key role in advising NEOM and Diriyah Gate projects on sustainable design. Their expertise in smart grids, energy-efficient systems, and resilient infrastructure ensures that cost savings extend beyond construction, lowering operational and maintenance expenses for decades to come.

Strategic procurement by Nesma & Partners secures cost savings

Together, these strategies showcase how global and local companies are reshaping construction economics in Saudi Arabia. By leveraging innovation, technology, and smart planning, they are proving that building for the future can be both visionary and cost-effective.

MODULAR CONSTRUCTION ACCELERATES IN SAUDI ARABIA

FASTER, SMARTER, AND MORE SUSTAINABLE SOLUTIONS ARE RESHAPING THE KINGDOM’S BUILDING SECTOR.

REDEFINING THE FUTURE OF BUILDING

In line with Vision 2030, Saudi Arabia is rapidly embracing modular construction, an innovative approach to building that emphasizes speed, efficiency, and environmental responsibility. From high-profile developments like NEOM to security installations and retail spaces, modular buildings are reshaping how the Kingdom constructs its future.

FASTER PROJECT DELIVERY, REDUCED DISRUPTION

Speed is one of modular construction’s biggest advantages. Projects can be completed 30–50% faster than traditional methods, helping developers and business owners meet aggressive timelines. With much of the construction process completed off-site in controlled environments, there’s less disruption on location, reducing downtime and accelerating time-to-market.

Modular construction cuts build times by half

For example, a typical modular retail unit or office structure can be fully assembled and operational within weeks instead of months, making it an ideal choice for projects requiring rapid deployment.

SIGNIFICANT COST SAVINGS

Labor and material efficiency make modular construction a cost-effective solution. Fewer workers are needed on-site, and weather-related delays are nearly eliminated. Additionally, modular construction reduces material waste and minimizes the need for rework due to quality control in factory settings.

This makes it particularly attractive in Saudi Arabia’s commercial sector, where demand for affordable, high-quality spaces continues to grow across retail, hospitality, and education.

SUSTAINABILITY SUPPORTS VISION 2030

Sustainability is a national priority, and modular construction aligns with the Kingdom’s green ambitions. The method consumes fewer raw materials, uses less energy, and generates lower levels of waste. Modules are often built using eco-friendly materials and can be disassembled and reused, contributing to a circular construction economy.

For large-scale developments such as The Red Sea Project, modular buildings are helping developers meet strict environmental targets while maintaining the high standards expected of luxury resorts and commercial assets.

VERSATILITY ACROSS SECTORS

Modular buildings in Saudi Arabia are being tailored to meet the needs of multiple industries:

 Healthcare: Clinics and mobile units built quickly to serve remote communities

 Education: Classrooms and dormitories installed on tight schedules with high quality control

 Retail: Pop-up shops, kiosks, and full retail units offering both flexibility and speed

The ability to customize layouts, finishes, and structural components gives architects and developers the freedom to adapt designs without compromising quality or speed.

MODULAR SECURITY SOLUTIONS

Security cabins, guardhouses, and access control stations are also increasingly built using modular methods. These structures are designed for durability, with options to incorporate bulletproof materials, surveillance systems, and climate control.

Their quick deployment and adaptability make them ideal for construction sites, gated communities, and major infrastructure projects.

Supports Vision 2030 with sustainable solutions

2025 KSA Modular Construction Market

Segmentation by End-use (Value Share)

Sources: Ken Research Analysis

Residential Buildings – 40%

Commercial Buildings – 30%

Industrial Buildings – 30%

TRANSFORMING THE CONSTRUCTION LANDSCAPE

The rise of modular construction is creating new dynamics within Saudi Arabia’s construction ecosystem:

 Construction companies are adopting modular approaches to stay competitive and meet demand.

 Architects and designers are exploring new creative boundaries, working with prefabricated elements that can still reflect custom aesthetics.

 Strategic partnerships between modular manufacturers and local developers are enhancing project delivery and knowledge sharing.

This collaborative approach is vital to delivering modular solutions that meet the high standards of the Kingdom’s evolving urban vision.

NOTEWORTHY PROJECTS & KEY PLAYERS

Some of the most iconic projects in Saudi Arabia have already integrated modular solutions:

 NEOM: The futuristic megacity has employed modular construction for temporary housing, office spaces, and logistics hubs as part of its early development phases.

MARKET GROWTH CONTEXTCOMPOUND ANNUAL GROWTH RATE

Total modular construction market: USD 833.5 M in 2024, expected to expand with 5–7% CAGR over 2025-2030

Prefabricated buildings (encompassing modular) estimated at USD 3.7 B in 2025, rising from USD 3.5 B in 2024

Secure, durable solutions for all industries

 The Red Sea Project: Prefabricated units have been used in staff accommodation and site offices, enabling rapid scaling of construction capacity.

 Retail Innovators: Firms such as Losberger De Boer and TSSC Group are offering modular retail, exhibition, and commercial spaces to clients across the Kingdom.

These successes demonstrate the scalability and potential of modular construction across different sectors.

MARKET OUTLOOK

The outlook is promising. Saudi Arabia’s modular construction market is projected to reach USD 1,365.3 million by 2033, growing at a compound annual growth rate (CAGR) of 5.23% from 2025. Driving this growth are large infrastructure developments, smart city initiatives, and demand for sustainable, fast-track building solutions.

With these drivers in place, modular construction is positioned not as an alternative, but as a mainstream solution, for the next decade of building in Saudi Arabia.

MODULAR MOMENTUM IN SAUDI ARABIA

FACTORY-BUILT SOLUTIONS RESHAPE COST, SPEED, QUALITY, AND SUSTAINABILITY.

Modular construction where building components or full volumetric “modules” are manufactured in a factory and assembled on site, is moving from niche technique to mainstream delivery across the Kingdom of Saudi Arabia. The drivers are clear: faster programs, better quality assurance, and measurably lower site impact. For developers racing to deliver giga-projects and social infrastructure, modular is no longer a novelty; it’s a strategic capability.

THE MODULAR ADVANTAGESPEED, QUALITY, SAVINGS

Globally, credible analyses show modular can compress end-to-end timelines by 20–50% and trim costs by approximately 20%, when executed at scale with an integrated designfor-manufacture approach. For developers, that time-certainty improves internal rates of return by bringing revenue forward and reducing risk exposure to weather, logistics, and site-based variability.

Quality is another cornerstone. Modules are built in climate-controlled factories with repeatable processes, calibrated equipment, and traceable QA/QC, then shipped for rapid assembly. That shift from field labor to line production reduces defects and rework and makes it easier to standardize details that are hard to police on a busy jobsite.

THE KSA MODULAR ECOSYSTEM - WHO’S DOING WHAT

Saudi Arabia’s ecosystem blends home-grown capacity with experienced GCC specialists:

Red Sea International (RSI) – A Saudi public joint-stock company delivering prefabricated and modular buildings across residential, commercial, and industrial sectors, including multi-level steel-frame systems aimed at rapid deployment without sacrificing code compliance.

DuBox & DuPod (AMANA Group) – Regional leaders in off-site volumetric concrete and modular pods. AMANA reports shifting as much as 85% of construction off site and delivering

Up to 20–50% faster delivery with modular

130,000 m² in KSA since 2012, evidence of real production capacity serving local projects.

Spacemaker KSA – Focused on rapid, sustainable modular solutions across the Kingdom and wider MENA.

Speed House Group – Long-standing GCC modular provider with recent partnerships to scale modular systems across the region, including rapid-erect event and hospitality assets tied to the Kingdom.

Al-Damegh and other local prefabrication firms – Supplying portable and multistorey education and social-infrastructure buildings for fast roll-outs.

LANDMARK AND NOTABLE MODULAR PROJECTS

NEOM construction and accommodation villages – RSI has awarded/secured modular building contracts supporting modern worker accommodation at NEOM, with large-scale modular camps delivered in compressed timeframes to house tens of thousands of staff.

Red Sea Global – Shebara Island – Installation of futuristic overwater pod-style villas underscores how precision-manufactured modules can reduce marine-site disturbance while achieving iconic design intent.

Riyadh’s SOUNDSTORM (event infrastructure) – A five-level VIB structure erected in under

a week demonstrates how modular excels for time-critical, high-spec installations.

AMANA/DuBox deliveries across KSA – From residential to social infrastructure, AMANA’s off-site solutions show proven throughput within the Kingdom, not just pilots.

ENVIRONMENTAL IMPACT - FEWER TRUCK ROLLS, LESS WASTE, QUIETER SITES

Because 85%+ of activity can move off site, modular programs typically mean fewer deliveries, shorter on-site durations, and reduced disturbance to neighbors and sensitive environments. Factory settings optimize material utilization, generating far less waste than traditional stick-built methods, an advantage that is especially important on protected coastal and desert sites.

Volumetric concrete and steel modules boost durability

SAFETY AND COMPLIANCE

Safety performance improves when highrisk activities shift from busy jobsites to controlled factories with standardized processes, documented work instructions, and better ergonomics. Major insurers and OSH studies point to modular’s potential to reduce injuries and improve traceability, while still requiring disciplined lifting/transport planning and robust on-site assembly procedures. Put simply: modular changes the risk profile rather than eliminating it, and the net effect is typically positive when management systems are mature.

LIFESPAN AND DURABILITY

Modular is a method, not a compromise on structure. In Saudi Arabia, developers deploy volumetric concrete (DuBox) and multi-level steel-frame (RSI) systems designed to local codes and environmental loads. Properly engineered, installed, and maintained, these perform like conventional buildings, because they are conventional materials delivered by industrialized means. Fit-out cycles, not frames, often govern refurbishment timelines.

Red Sea and NEOM accelerate off-site adoption

Controlled factory settings enhance safety and quality

COST EFFECTIVENESS IN THE KINGDOM

At scale, modular can reduce total delivered cost by approximately 20% through shorter programs (less prelims and finance carry), direct procurement, factory-level waste reduction, and repeatable design. In KSA, those levers are amplified by giga-project pipelines that justify permanent factories, standardized typologies, and logistics corridors, key preconditions for achieving the full cost and schedule upside.

WHY IT’S POPULAR NOW

Saudi Arabia’s construction program spanning NEOM, Red Sea Global, AMAALA, Qiddiya, and surging social infrastructure—demands speed, certainty, and sustainability. Modular delivers on all three, enabling parallel manufacturing and siteworks, consistent quality, and lighter environmental footprints. With local champions (RSI, AMANA/DuBox, Spacemaker) and GCC specialists (Speed House) investing in capacity and productization, modular is aligned with Vision 2030’s industrialization and localization goals and it’s here to stay.

RED SEA INTERNATIONAL (RSI)

AMANA

SHAPING FUTURES THROUGH EDUCATION AND PURPOSE

RED SEA GLOBAL’S LAYLA ALAMRI LEADS WITH IMPACT, VISION, AND HEART.

In the heart of Saudi Arabia’s transformation, Layla Alamri stands as a shining example of how purpose-driven leadership can shape a nation’s future. As the Education Senior Manager at Red Sea Global (RSG), she is not only designing talent pipelines but also building bridges between ambition and achievement, helping translate Saudi Vision 2030 into lived reality.

With an unwavering belief that education is the cornerstone of sustainable progress, Layla has dedicated her career to creating pathways of opportunity for young Saudis. At RSG, her work is focused on developing

educational and vocational programs that empower communities, nurture youth, and prepare the workforce of tomorrow. Her initiatives have already created more than 2,000 life-changing opportunities, with nearly 1,000 leading directly to jobs across Red Sea Global’s landmark destinations.

Her mission is clear: every young Saudi should have the tools, confidence, and skills to contribute meaningfully to the Kingdom’s future. Guided by this vision, Layla has become a powerful advocate for investing in people alongside preserving the environment, two priorities at the very heart of Vision 2030.

“Real leadership is measured by the lives you touch.” Basil Bassam Ahmed Afasha

Beyond her strategic role, Layla is widely recognized for her mentorship, particularly of young women navigating careers in industries that have traditionally been male dominated. She inspires by example, showing that leadership is not defined by titles but by the impact one makes on others.

“Education is more than knowledge, it is empowerment.” Layla Alamri

Basil Bassam Ahmed Afasha, CEO at BASSAM Ahmed Afasha Agency for Maritime Transport, praised Layla’s leadership on LinkedIn, commenting: “Truly inspiring! Layla’s dedication to empowering youth and fostering sustainable growth perfectly embodies the spirit of #Vision2030, proving that real leadership is measured by the lives you touch and the opportunities you create.”

Layla also shared a heartfelt response to Yasmin Baides, Chief of Staff to the CEO of Red Sea Global:

“Together, we led the way to impact youth.” Layla Alamri

“Thank you, Yasmin Baidas, for taking the time to highlight my journey. It’s a privilege to be part of this transformation and to work alongside people who are equally committed to creating meaningful, lasting impact. Without the trust I received from John Pagano, Ahmad Darwish, Tim Williams, and Zehar Filemban, I wouldn't be privileged to experience this outstanding mission. I would like to deeply and immensely thank my true leader Fadi Alaseri, who believed in me and empowered me. Together, we led the way to impact youth and create life-changing opportunities. Big thank you also to the outstanding Education and Capability Building team who makes the impossible possible.”

“Education is more than knowledge—it is empowerment,” she often reminds her colleagues. And in both her professional and personal life, Layla lives by that principle. Steady, selfless, and deeply committed, she serves as an anchor for her family, her peers, and the next generation of Saudis whose futures she continues to shape.

“Creating life-changing opportunities for the next generation.” Layla Alamri

RED SEA GLOBAL VISIT WEBSITE

 LAYLA ALAMRI, EDUCATION AND CAPABILITY BUILDING SENIOR MANAGER

BY BASHAR KAYALI, MANAGING DIRECTOR OF ALEC SOLUTIONS.

alk through the bustling arrivals hall of Dubai International or Riyadh’s new King Khalid Terminal, and you can feel it, the Middle East’s tourism sector is abuzz, priming the hospitality segment for a historic moment. Leisure and business travel are booming, fuelled by government backed tourism strategies, global events, and a surge in regional affluence. Saudi Arabia alone aims to welcome 150 million visitors annually by 2030, while the UAE continues to break records for hotel occupancy and luxury development.

This growth is a tremendous opportunity for hotel developers, but one that comes with an equally tremendous challenge supply. To meet the region’s ambitious tourism targets, tens of thousands of new hotel rooms must come online, and fast. Yet, as any developer will tell you, building a hotel the traditional way is rarely fast.

Modular construction accelerates delivery without compromising luxury.

WHY THE CLOCK IS TICKING

The typical construction timeline for a mid scale hotel in the Middle East stretches several years, even longer for resorts in remote or challenging environments. Delays are not unusual; weather extremes can halt work for weeks at a time, supply chain disruptions slow the delivery of materials, and skilled labour shortages complicate staffing.

That’s not to say traditional construction doesn’t still have a place. Iconic projects such as the Wynn resort in Ras Al Khaimah will rightly showcase the craftsmanship and grandeur achievable with conventional methods. But not every hotel can, or should, take that route, especially when the priority is getting operational quickly

Factory-built rooms reduce waste by up to 90%.

without compromising guest experience.

It’s clear the industry needs to explore new paradigms. Among these, modular construction is proving to be one of the most promising.

BUILT FOR REPEATABILITY, BUILT FOR SPEED

Modular construction lends itself perfectly to the hospitality sector’s need of the hour because hotels inherently thrive on repeatability. A hotel’s guest rooms, villas, or serviced apartments are designed as uniform, self contained spaces. Why wait to build them one by one on site when

they can be manufactured to exacting standards in a controlled environment and delivered ready for installation?

That’s the philosophy driving the work of modular construction pioneers in the Middle East. At LINQ for example, we’ve invested heavily in a 300,000 sq. ft. state of the art manufacturing facility capable of producing up to 1,900 fully fitted luxury rooms per year. By fabricating rooms in a factory, we eliminate the weather delays and logistical bottlenecks that plague conventional builds. Materials arrive through reliable supply chains, assembly

 BASHAR KAYALI, MANAGING DIRECTOR OF ALEC SOLUTIONS

is handled by trained teams on a production line, and the result is higher precision, higher consistency, and much faster timelines.

On site, the process becomes more about assembly than construction. This then requires fewer highly skilled workers, less time, and fewer opportunities for error. And it’s not just about speed.

SUSTAINABILITY, COMFORT, AND QUALITY

Today’s guests are more eco conscious than ever, and sustainability has become a defining feature of luxury brands. Here again, modular construction shines. A study by the Waste & Resources Action Programme shows that factory built modules can generate up to 90% less waste compared to traditional construction. By minimising the use of concrete, one of the most carbon intensive materials, and maximising recyclable steel, the environmental footprint is dramatically reduced.

And guests benefit directly. The advanced insulation and lightweight cellular concrete LINQ incorporates into every room don’t just cut emissions, they improve thermal comfort, keeping rooms cooler with less energy. They also deliver superior acoustic performance, ensuring guests enjoy the quiet retreat they expect when they close the door behind them.

Far from a compromise, modular construction allows hotels to deliver on two of hospitality’s core promises: comfort and sustainability.

FIT FOR BOUTIQUE, READY FOR SCALE

One of the Middle East’s most dynamic growth areas is boutique hotels - smaller, distinctive properties that cater to niche markets and discerning travellers. Globally, the boutique hotel sector is gaining momentum, valued at US$25 billion in 2023 and projected to exceed US$40.3 billion by 2030, according to Grand View Research. For this fastest growing segment in the GCC, modular construction is particularly well suited.

At LINQ, we’re proud to have been the first company to secure a modular construction licence from Dubai Municipality to pioneer fully modular Ground+6 developments. Government support for innovation in this space gives developers confidence that modular can meet the region’s ambitious standards.

Boutique hotels thrive with modular scalability and precision.

It’s also worth noting that every modular project we deliver is designed in BIM from day one. That means every dimension, every connection, and every element is planned digitally, optimising design and eliminating clashes. And when we hand over a project, the facilities management team receives a full digital twin of the property, enabling proactive maintenance and minimal disruption to guests.

For the largest and most complex projects, modular still plays a valuable role, particularly when it comes to MEP (mechanical, electrical,

plumbing) systems. Modular MEP allows entire plant rooms, risers, and distribution systems to be prefabricated off site and installed quickly, saving time and reducing risk without altering the building’s overall architectural vision.

SEEING IS BELIEVING

We’ve already seen what modular can deliver at scale. At Sindalah, Saudi Arabia’s iconic island destination, LINQ delivered 218 serviced apartments with luxury finishes using the modular approach. The result: a world class guest experience, completed on a timeline that would have been unthinkable using traditional methods alone.

It’s no wonder then that hospitality brands across the region are taking note and no longer seeing modular as an experiment. It’s increasingly being recognised as a smarter, more sustainable way to build.

Faster builds, lower carbon footprint, superior guest comfort.

THE MOMENT IS NOW

Modular construction doesn’t just save time. It elevates standards, reduces environmental impact, and ensures guests enjoy the comfort and quality they expect from a premium experience.

The Middle East’s hospitality industry is at a tipping point. The next decade offers a rare opportunity to redefine what’s possible. But this is only if we embrace the solutions that allow us to deliver at the pace the market demands.

NEW MURABBA’S NEXT CHAPTER

FACTORY-BUILT SOLUTIONS RESHAPE COST, SPEED, QUALITY, AND SUSTAINABILITY.

s Editor of Saudi Projects Digital Magazine, I’m pleased to share a deeper dive into the forces shaping New Murabba, Riyadh’s modern downtown powered by the Public Investment Fund (PIF). Beyond headline-grabbing renders, the district is now defined by concrete progress on site, world-class architectural and experiencedesign partners, and a tightening technology and governance framework that positions the project for delivery under Vision 2030.

ARCHITECTURAL & EXPERIENCE PARTNERS

New Murabba Development Company (NMDC) has appointed Arup as lead designer for the New Murabba Stadium, a signature multi-use venue planned as part of the wider district. Arup’s scope spans design, advisory, planning, and operational optimization, aligning the stadium with leading sustainability and smart-operations practices. External reporting places capacity at about 45,000 seats.

For the Mukaab, the 400m x 400m x 400m centerpiece, NMDC signed a long-term strategic agreement with Falcon’s Creative Group to craft the building’s immersive experiences, signaling a destination built on narrative, media, and large-format themed innovation rather than structure alone. The agreement was announced after major enabling works on site.

TECHNOLOGY STACK & MOBILITY INSIDE THE ICON

In July 2025, ALAT (a PIF company) and NMDC signed an MoU to integrate advanced technology solutions for the Mukaab and broader district covering smart mobility, next-generation vertical transportation (elevators/escalators), and potential localization of hardware production and R&D in the Kingdom. This partnership strengthens the project’s “smart city” backbone while aligning with national industrial goals.

At district level, New Murabba’s own materials emphasize AI-enabled urban management, open-data approaches, and low-carbon infrastructure across energy, recycling, and waste systems, translating

ALAT–NMDC MoU advances smart mobility and logistics

“smart” into operational efficiency and resident experience rather than a label. The master plan calls for 25% green space integrated with wadis and micro-mobility, supporting walkability and heat-mitigation.

GOVERNANCE & DELIVERY READINESS

In August 2025, NMDC achieved ISO 31022:2020 certification for legal risk management, signaling institutional maturity in compliance, control frameworks, and risk governance, the kind of backoffice rigor that de-risks procurement, contracting, and partner management across a multi-billion-dollar pipeline.

PROGRESS ON THE GROUND

NMDC reports the completion of excavation at the Mukaab site with over 14 million

cubic meters of earth removed, an enabling milestone that moves the project from groundworks toward structural phases. These works underpin the forthcoming architecture and systems integration noted above.

INVESTMENT, COST & OBJECTIVES

New Murabba is a PIF-backed giga-project designed to catalyze non-oil growth, attract global firms, and deliver a high-amenity, 15-minute urban environment. The New Murabba project is estimated to be worth around $50 billion in total investment. The Mukaab remains targeted for delivery by 2030, in line with the Vision 2030 horizon; district build-out will phase with market demand and major-event timelines. reductions alongside schedule and cost.

Arup for

CAPACITY & FEATURES AT A GLANCE

 Mukaab: 400m-cubed mixed-use icon with immersive destinations and advanced vertical mobility concepts under exploration via ALAT.

 Stadium: Arup-led design; approximately 45,000 seats; multi-use, tech-forward operations strategy.

 Public realm: 25% green space, pedestrianfirst networks, AI-enabled city operations.

 Governance: ISO 31022 certification for legal risk management.

WHAT THIS MEANS FOR PARTNERS AND INVESTORS

The combination of a PIF-anchored capital structure, delivery-ready siteworks, named design and experience partners, and a formalized tech pipeline (ALAT) sends a clear signal: procurement packages will be backed by governance standards and a maturing scope, improving bankability and execution certainty for contractors, OEMs, and service providers. Expect upcoming RFPs to emphasize lifecycle performance (OPEX), digital twins, and embodied-carbon reductions alongside schedule and cost.

NEW MURABBA

 MICHAEL DYKE, CEO OF NEW MURABBA

SAUDI LANDBRIDGE DESIGN PROJECT

SAR INVITED BIDS TO SHAPE SAUDI ARABIA’S TRANSFORMATIONAL EAST–WEST RAILWAY UNDER VISION 2030.

The latest update from Saudi Arabia Railways (SAR) was the launch of the tender for lead design consultancy services on the landmark Saudi Landbridge Project. This initiative was a vital logistical artery of Vision 2030, poised to drastically reshape freight transport, port connectivity, and regional integration.

PROJECT OVERVIEW & SCOPE

The Saudi Landbridge is among the country’s most ambitious infrastructure ventures.

Estimated at around $7 billion, it encompasses over 1,500 km of new track. At its core lies a 900 km railway linking Riyadh to Jeddah and King Abdullah Port on the Red Sea.

The project also includes:

 Upgrading the existing Riyadh–Dammam line

 Constructing a Riyadh bypass

 Developing a new link between King Abdullah Port and Yanbu

Once complete, this rail network will be the first direct link between the Red Sea and the Arabian Gulf, enabling faster and seamless movement of goods and people across the Kingdom.

BIDDING & DESIGN CONSULTANCY

SAR opened the tender for Lead Design Consultancy Services, encompassing the Concept Design, with optional responsibilities through the Preliminary and Issued-for-Construction (IFC) stages.

Tender

for the projects closed 15 May 2025

450 km /

700 km / 4.5 hrs

850 km / 5.5 hrs

900 km /6 hrs

Tenders to submit proposals for the projects closed 15 May 2025.

Supporting this design phase, SAR has already contracted project management services to a consortium involving Hill International (USA), Italferr (Italy), and Sener (Spain) as of December 2023.

STRATEGIC IMPORTANCE & TECHNICAL ELEMENTS

This initiative underscores Saudi Arabia’s position as a global logistics hub. Once operational, freight from Asia to Europe and the Americas can travel the nation faster and more efficiently, significantly reducing logistics costs and transit times.

Passenger travel will also see a remarkable upgrade: the Riyadh–Jeddah journey could shrink from 10–12 hours by bus to just 6 hours by rail. Freight trains are expected to cover the route in 12 hours, while Riyadh–Dammam travel time would similarly improve.

Technical specifications highlight:

 Passenger speed design up to 250 km/h, operational at 220 km/h.

 Freight design speeds up to 140 km/h, operational at 120 km/h.

 Initially single-track construction, with infrastructure, bridges, tunnels, embankments for future dual-track expansion.

VISION 2030 ALIGNMENT

The Landbridge is a cornerstone project within Vision 2030, embodying Saudi Arabia’s ambition to boost regional trade, diversify the economy, and foster strategic connectivity across continents.

With the link joining five major ports, three airports, and fourteen logistics centers, including dry ports and industrial hubs, the project elevates economic integration and enhances sectoral growth, particularly in logistics, industry, and agriculture.

Freight and passenger speeds dramatically reduced

The Saudi Landbridge Project stands as a pivotal investment in the Kingdom’s infrastructure landscape, a transformative logistical and economic enabler under Vision 2030. With the bid invitation for lead design consultancy services officially underway, SAR is unlocking a new chapter in Saudi Arabia’s journey toward becoming a premier global transportation backbone.

SAUDI ARABIA RAILWAYS

VISIT WEBSITE

SAUDI LANDBRIDGE PROJECT Damman (Port)

2.5 hrs

Yanbu (Port)

King Abdullah Port

Jeddah (Port)

Riyadh

SAUDI ARABIA’S 19TH REAL ESTATE DEVELOPMENT SUMMIT

MEET REAL ESTATE INDUSTRY LEADERS ON 12 TO 13 NOVEMBER 2025 AT RITZ CARLTON, JEDDAH.

viewoftheindustry withasneak-peekintosomebreakthroughRaviModerator:KumarChandran,Founder& GBB Venture 10:45 - 11:15 Photo Session & Coffee Break 11:15 - 11:45 IntheSpotlight Presentationseriescoveringsomeofthemostinnovative solutionstocommonrealestateproblems 11:45 - 11:50 WellnesswithTechnogym Afunfitnesssessionhelpingyourelaxonthego 12:00 - 14:00 Meetings1-5 11:50 - 12:00 AMeetingsBrief ensuringrunthroughofthepre-arrangedface-to-facemeetings yougetthebestforyourtime 14:00 - 15:15 NetworkingLuncheon 10:10 - 10:45 IntheSpotlight Presentationseriescoveringsomeofthe Speakers:solutionstocommonrealestateproblems Jalal Al Kurdi, Commercial Director - HH Osan Ghaddaf, Founder and Creative Director PabloArtevoConsulting Vidarte, CEO - BIOO 15:15 - 16:00

AsArtofEnhancingExperiences experiencestheKingdomissettooffersomeofthemostunique fortravelandliving,hearfromsomeoftheirKristinaSpeakers:creatorshowtheygoaboutcraftingthem. Zanic, Mira

HH ShakerDirector -

breakthroughprojects &ManagingDirector–innovative meetings problemsthemostinnovative

As Saudi Arabia accelerates its ambitious Vision 2030 agenda, the Kingdom’s luxury real estate sector is redefining innovation, design, and urban living on a global scale. The 19th Edition Real Estate Development Summit, Saudi Arabia | Luxury Edition, set for November 12 – 13, 2025 at The Ritz-Carlton, Jeddah, will convene top developers, decisionmakers, and innovators for an exclusive, invitation-only gathering spotlighting the Kingdom’s transformative progress.

WHAT TO EXPECT AT THE SUMMIT

Designed as a catalyst for idea exchange and deal-making, the Summit offers:

 Targeted market insights and panel discussions led by investors, developers, designers, and thought leaders around innovation in construction, sustainability, and architectural design.

 High impact sessions such as Development and Investment Tracks, GBB Connect, Distributor Meet, and signature networking sessions enabling curated face to face meetings for between project holders and global suppliers.

 One of the highlights: the RICA Industry Choice Awards, celebrating excellence among visionaries shaping Saudi real estate, followed by a gala dinner.

WHY NOW? VISION 2030 AND SAUDI MEGA PROJECTS

This edition is set against the backdrop of Saudi Arabia’s sweeping urban transformation. Game changing initiatives and Giga Projects are reshaping the social and economic fabric of the country. Fuelled by Vision 2030 priorities: housing, tourism, and commercial growth, the demand is actively exceeding supply and driving ambitious megaprojects across the Kingdom. The Summit offers a rare window into the innovation and partnerships driving this growth.

WHO SHOULD ATTEND

This Summit is curated for:

 Investors, developers, owners, PPP decision makers, contractors

 Designers, architects, hospitality and retail operators, consultants

 Distributors, product manufacturers, and innovators keen to align with Saudi's burgeoning real estate industry

Advanced, relationship driven meetings and curated sessions ensure participants can efficiently engage with the right partners at the right time.

Some of the confirmed key speakers include:

 Ravi Kumar Chandran, Founder & Managing Director –GBB Venture

 Jalal Al Kurdi, Commercial Director - HH Shaker

 Osan Ghaddaf, Founder and Creative Director - Artevo Consulting

 Pablo Vidarte, CEO – BIOO

 Kristina Zanic, Founder & CEO - Kristina Zanic Consultants

 Mira Alassaad, Deputy Head of Technical & Head of Interior Design - Dar Global

 Dharmali Kusumadi, SVP - Design & Business Development - Banyan Tree Hotels & Resorts Pte Ltd

 Rachel Johnson, Managing Principal - Wimberly Interiors

 John Fekete, General Manager - CBRE Saudi Arabia

 Eng. Faisal bin Abdulrahman Alnasser, CEO - Al-Andalus

 Walid Almurshed, CEO - Quara Holding

 Khalid Hassan Al Gahtani, Chairman - Haka Group

 Mohammed Habis, CEO - Al Gharbia Development & Investment Company

 Arch. Mohammed K. Alduraibi, Managing Director - Oud Real Estate Company

 Waleed Al Rashdan, CEO - Arbah Capital

 Matthew Green, Head of Research - CBRE MENA

 Ibrahim Alalwan, Managing Director - Watheeq Capital

 Anas AlDowayan, CEOAldowayan Holding Company

WHY THE 19TH EDITION MATTERS

The upcoming 19th edition deepens the dialogue around mainstream growth, mega scale housing, commercial, and urban developments across the Kingdom. Following the 17th Europe Edition hosted in Lisbon in June 2025, which introduced European suppliers to Saudi developers, the Jeddah event reconnects key global stakeholders with decision makers on their home turf.

The 19th Real Estate Development Summit

Saudi Arabia – Luxury Edition is more than an event, it is a strategic platform where global capital, regional insight, and visionary projects converge. Scheduled for 12 - 13 November 2025, it promises to unlock opportunities aligned with Vision 2030 and shape the real estate landscape of tomorrow.

Whether your focus is investment, construction, innovation, or lifestyle infrastructure, this is the gathering where partnerships are forged and deals are born.

LEADING IN A B4B AND P4P WORLD

THE FUTURE WON’T BELONG TO BOSSES, IT WILL BELONG TO BUILDERS OF TRUST.

GS is rewriting the rules of leadership in construction and industrial services. In a region where transformation under Vision 2030 is reshaping industries, RGS is leading the charge with a Businessfor-Business (B4B) model powered by a People-for-People (P4P) philosophy.

Leadership has always been about vision and the ability to inspire. But in today’s interconnected world where industries are shaped by collaboration, sustainability, and transformation, true leadership demands more. It’s no longer about hierarchy or titles. It’s about partnership, empathy, and the courage to put people first.

This is the essence of the B4B (Businessfor-Business) framework and the P4P (People-for-People) philosophy: moving beyond transactions to create ecosystems of trust, empowerment, and shared value.

FROM TRANSACTIONS TO TRANSFORMATIONS

Traditional B2B models treat clients as customers, measured by cost control and margins. Leaders in this model succeed by delivering efficiency.

B4B shifts that mindset. It is not about selling services; it’s about co-creating prosperity. Leaders stand beside clients, not above them. Their role is to identify challenges, align on shared goals, and clear obstacles so both sides can thrive.

Take an industrial services company that accepts low-margin maintenance work to support a partner’s larger operational cycle. That choice reflects vision and empathy, placing trust and continuity above short-term profit, knowing opportunities will multiply.

PEOPLE-FOR-PEOPLE:

THE HEART OF LEADERSHIP

If B4B provides the framework, P4P gives leadership its heartbeat. At RGS, the P4P philosophy draws from the timeless wisdom of Ali Ibn Abi Talib (AS):

“Never look down upon someone unless you are giving them a hand up.”

“Leadership today isn’t about standing at the top, it’s about standing at the center,” says Ash T. Arshad, CEO of RGS. “By putting people first and building trust, we’re shaping ecosystems where everyone thrives.”

This principle turns leadership into service.

It means ensuring employees, subcontractors, and suppliers feel empowered and valued.

A scaffold erector or insulation installer who feels respected is more likely to work with care and pride. P4P leaders know that human dignity and business results go hand in hand. By lifting people, they elevate the entire organization.

THE DUAL LENS OF LEADERSHIP

Together, B4B and P4P create a dual lens by balancing the brain and the heart:

 Vision and Empathy: Seeing the big picture while understanding human challenges.

 Purposeful Partnerships: Measuring success by shared value, not just profit.

 Empowerment at Every Level: Inspiring even front-line workers to see their role in the larger mission.

 Sustainable Relationships: Prioritizing long-term trust over short-term gain.

 This is leadership as connection, not command; as advocacy, not authority.

LEADERSHIP IN ACTION

 In practice, leading in a B4B and P4P world means:

 Open Communication: Being transparent about risks and opportunities.

 Shared Responsibility: Treating projects as joint endeavors, not “us vs. them.”

 Investment in People: Creating training, mentorship, and career pathways.

 Leading by Example: Showing integrity in safety, fairness, and commitments.

 In industries where trust is fragile, credibility becomes the true currency of leadership.

THE ROAD AHEAD

As industries embrace sustainability, digital transformation, and national visions like Saudi Arabia’s Vision 2030, this kind of leadership will only grow in demand. Leaders must balance automation with human potential, efficiency with empathy, and growth with accountability.

The B4B and P4P frameworks offer a clear roadmap: reminding us that businesses cannot thrive alone, and people are not resources, they are partners in progress.

In the world of B4B and P4P, being a leader doesn’t mean standing at the top, it means standing at the center. It’s about creating value, nurturing relationships, and lifting others as you climb.

Such leaders don’t just achieve results; they inspire transformation. They build trust, unlock potential, and create ecosystems where everyone succeeds. And in doing so, they shape the future—not alone, but together.

“The leaders of tomorrow won’t command from above, they will connect from the center.”

“In industries where trust is fragile, credibility becomes the true currency of leadership.”

DAN COMPANY UNVEILS SOLAN HOSPITALITY BRAND,

SOLAN PIONEERS IMMERSIVE HOSPITALITY EXPERIENCES, EMPOWERING LOCAL COMMUNITIES AND DRIVING ECONOMIC GROWTH THROUGH INNOVATIVE FRANCHISING.

Solan pioneers Saudi Arabia’s first agritourism franchise model

Dan Company, a PIF Company, specializing in agri, eco, and adventure tourism, today launched “Solan”, its new pioneering hospitality brand in the Kingdom of Saudi Arabia that will create a collaborative network of unique hospitality farm stay experiences, empowering farm owners to transform their land into tourism destinations. This in turn supports local communities in diversifying their income and developing sustainable businesses in line with Vision 2030 goals.

Blending innovation with a visionary approach to develop the local tourism hospitality, Solan will strategically collaborate with lodges, istirahas, and farm owners across Saudi Arabia. Through Dan’s support, farm owners will be empowered with training, resources, and operational expertise to transform their

properties into high-end stay and immersive day-experience destinations. Guests will be invited to explore the Kingdom's natural splendor and local heritage, creating direct and indirect job opportunities, boosting the local economy, and garnering increased private sector interest in Solan’s host cities. By merging the worlds of agriculture, eco and adventure with hospitality, Solan pioneers a transformative concept that not only enriches the lives of its guests but also strengthens the foundation of the country's hospitality industry.

Solan is devoted to preserving local culture and promoting and showcasing community traditions to both local and international travelers. Across its destinations, Solan will provide innovatively distinctive experiences that combine the rich natural tradition of Saudi Arabia with rural farm life to offer an authentic

experience characterized by warm hospitality from partners and hospitality services as per international standards. It will also provide opportunities for visitors to learn more about traditional and modern agricultural practices, discover activities that highlight Saudi Arabia's diversity in terms of landscapes, culture, tradition, and crops and ultimately enhance their connection to the nature of the Kingdom.

Abdulrahman Abaalkhail, CEO of Dan Company, said: "Solan” is the first Saudi hospitality brand to introduce a franchise model in agritourism, opening opportunities to diversify tourism experiences across the Kingdom by providing comprehensive support for our partners. This allows us to offer authentic local experiences that showcase the natural beauty and agricultural diversity of various regions, creating unforgettable memories.

Empowering

Transforming farms into world-class hospitality destinations

He added: “Solan” promotes sustainable agriculture while empowering farm and Istiraha owners, and local communities to help build a thriving future for the tourism and hospitality sector, strengthening the Kingdom's position as a global tourism destination."

Dan Company signed MoU’s with several strategic partners which will contribute to the development of a sustainable local tourism system and developing the business of the agritourism sector by providing financing solutions to farm owners. This will enable them to diversify their activities, build prosperous businesses, and enhance the economic and social situation of local communities, supporting the future of tourism and enhancing the Kingdom’s position as a promising global tourist destination.

In addition to financial support, to ensure the highest quality of service and optimized overall guest experience while uplifting

and empowering its partners, Solan will equip partners with essential operational guidelines and industry best practices. It will also conduct regular monitoring to ensure that all partners are in alignment with the guest experience that Solan represents.

Solan is strategically targeting numerous cities across the Kingdom of Saudi Arabia that have been selected based on their potential for farmbased tourism, maximizing demand potential and agricultural diversity to offer a variety of agricultural and adventure experiences along with the local hospitality. The first pilot farms by Solan will be announced soon.

DAN COMPANY

VISIT WEBSITE

MAJD INVESTMENT, SGI, AND SHG UNITE TO CREATE TRANSFORMATIVE COMMUNITY LIVING FOR PROFESSIONALS AND STUDENTS.

S SAR 2 BILLION CO-LIVING VENTURE LAUNCHES IN KSA

audi Arabia’s housing landscape is evolving with the launch of Dedicated Housing Company (DHC), a joint venture between Majd Investment, Sumou Global Investment (SGI), and Strategic Housing Group (SHG). With an initial fund of SAR 2 billion, DHC aims to become the Kingdom’s leading developer and operator of purpose-built co-living communities for professionals and students, combining world-class investment, development, and operational expertise.

PURPOSE-BUILT COMMUNITIES FOR A NEW GENERATION

Dedicated Housing Company DHC was created to address the growing demand for highquality, community-oriented housing that’s both affordable and tailored to early-career professionals, commuters, and students. The company introduces two key brands to the Kingdom: URBN Living for working professionals and the award-winning international brand The Myriad for students.

URBN Living offers flexible, design-focused co-living spaces that prioritize lifestyle, networking, and convenience. The Myriad, already a recognized leader in student living, provides a balance between cultural authenticity and modern amenities, offering vibrant communal spaces, on-site support, and a robust events calendar.

Together, these brands redefine residential hospitality. The initial rollout includes over 5,000 beds, with plans to reach 20,000 beds by 2030.

“We are not just building homes, we are creating places where people truly belong,”

said Vik Rao, Group CEO of SHG. “A unique approach, as they blend hospitality with residential quality, affordability, along with smart design and vibrant community life, all tailored to today’s generation.”

“This partnership is a significant achievement for the Kingdom and a direct contribution to Vision 2030,” added Abdulrahman Bin Ayed Al-Qahtani, CEO of SGI. “Attracting an international co-living leader like SHG is proof of Saudi Arabia’s ability to bring world-class talent and expertise into the market. This collaboration supports our national goals of enhancing quality of life, diversifying the economy, and setting new benchmarks for how communities are built in the region.”

“From an investment perspective, this project reflects our confidence in the Saudi market and its long-term growth potential,” stated Mahmood Al-Kooheji, CEO of Majd Investment. “We are committed to projects that deliver economic impact and exceptional value to residents. This collaboration combines world-class expertise, sustainable design, and strong returns, a powerful formula for the future of housing in the Kingdom.”

STRATEGIC VISION BACKED BY EXPERTISE

DHC is built on a fully integrated partnership spanning investment, development, and operations. SGI, the real estate arm of Sumou Holding, and Majd Investment bring regional and international development strength, while SHG contributes global operational experience and brand leadership.

The collaboration forms a powerful platform where SHG delivers lifestyledriven residential expertise, and SGI and Majd provide local insight and prime land access—positioning DHC to lead the coliving sector with agility and scale.

MAJD INVESTMENT

Majd Investment manages the wealth of the Al Majdouie family through a diversified portfolio that includes private equity, marketable securities, and real estate. With a focus on sustainability and long-term value creation, Majd actively invests in industries shaping a brighter, more responsible future.

SUMOU GLOBAL INVESTMENT (SGI)

A key player in Saudi Arabia’s real estate development sector, SGI oversees over 60 million square meters of land and projects exceeding SAR 30 billion in total cost. Since its founding in 2007, SGI has played a pivotal role in transforming urban environments aligned with Vision 2030, spanning residential, commercial, and mixed-use developments.

STRATEGIC HOUSING GROUP (SHG)

SHG is an international developer and operator of award-winning co-living and student housing communities, including The Myriad and URBN Living. With over 7,000 residents housed to date, SHG’s commitment to quality, experience, and community has earned global recognition. Its partner, Asset Living, is one of the largest property management firms in the U.S., managing over 450,000 units nationwide.

URBN Living and The Myriad redefine community living standards

FOR MORE INFORMATION

MAJD INVESTMENT

SUMOU GLOBAL INVESTMENT

STRATEGIC HOUSING GROUP

DEDICATED HOUSING COMPANY

REBRAND REFLECTS SAUDI PROGRESS, HERITAGE AND VISION 2030 AMBITION.

N NSG GEOSPATIAL SERVICES LAUNCHED “NEOMAPS” AS THE NATIONAL PLATFORM FOR GEOSPATIAL SERVICES

SG Geospatial Services (NSGGS), owned by Neo Space Group (NSG), a PIF Company, announced the launch of its innovative geospatial platform, “NeoMaps”. This launch underscores the company’s role in supporting the Kingdom’s efforts to develop geospatial capabilities and enhance digital sovereignty in this vital sector, contributing to Saudi Arabia’s leading position in the geospatial economy at both regional and global levels.

The NeoMaps platform serves as an integrated digital gateway, allowing users from security, civil, and commercial sectors to explore, visualize, and analyze geospatial data through a unified and easy-to-use interface. The platform also provides advanced analytical tools that enhance operational efficiency, enable strategic planning, and support data-driven decision-making based on precise and reliable information.

The platform is distinguished by its ability to integrate diverse data resources from multiple sources and to enable users to perform core Geographic Information System (GIS) functions, such as exploring map content online, changing base maps, adding data layers, and customizing their styles. The platform also provides tools for measuring areas of interest, along with advanced services for hosting and analyzing data through a wide range of sophisticated geospatial analytics tools.

In this context, Eng. Abdulaziz Al-Farraj, CEO of NSG Geospatial Services, stated: “The launch of the NeoMaps platform marks a pivotal milestone in the Kingdom’s journey toward building sovereign geospatial capabilities that support national security, contribute to sustainable development, and align with the strategic ambitions of Saudi Vision 2030. We will continue to deliver innovative and advanced solutions leveraging exceptional national expertise, further strengthening the Kingdom’s leadership in this vital field.”

Platform Provides Tools for Measuring Areas of Interest

Martijn Blanken, CEO of Neo Space Group (NSG), added: “As part of our growth and expansion journey, NSG Geospatial Services – formerly known as Taqnia ETS – continues to enhance its portfolio and expand local and international partnerships. The launch of NeoMaps reflects the Group’s commitment to Saudi Vision 2030 by advancing national sovereignty in the geospatial domain, developing digital and space technologies, and supporting the growth of the Kingdom’s space sector. By leveraging the established expertise of Neo Space Group (NSG) in satellite communications and geospatial services, the platform reinforces the Group’s position as a key enabler of value-added services in the space sector, keeping pace with the Kingdom’s remarkable progress and enhancing sustainable leadership in the global space economy.”

POWERING PROGRESS WITH PRECISION

Expert MEP Contracting & Facility Management Solutions You Can Rely On.

Since 2003, EmcoTech has been delivering highperformance MEP contracting and facility management services across Saudi Arabia and the Middle East. From district cooling plants to commercial towers, educational institutions, hospitals, hotels, and industrial complexes, our reputation is built on quality, consistency, and client satisfaction.

We specialize in the complete spectrum of electromechanical systems design, supply, installation, and maintenance, ensuring your projects are powered efficiently from the ground up. Whether it’s a state-ofthe-art healthcare facility or a high-rise residential tower, we engineer environments that perform and endure.

At EmcoTech, we believe that long-term relationships are forged through reliability, transparency, and technical excellence. With decades of experience and a commitment to future-ready solutions, we’re proud to support the Kingdom’s transformation under Vision 2030.

Why EmcoTech?

• Proven expertise across diverse sectors

• End-to-end MEP and facility solutions

• Unmatched client focus

• Long-term operational reliability

Discover why developers across the region choose EmcoTech.

https://emcoarabia.com

info@emcoarabia.com

+966 12 658 6686

LG ELECTRONICS SHOWCASES AI-POWERED SMART HOME SOLUTIONS

AZURE LAMARA COMPOUND IN RIYADH.

LG Electronics (LG), in partnership with Azure, hosted an exclusive event at the Azure Lamara compound to demonstrate its advanced AI-powered smart home technologies. The event builds on the strategic Memorandum of Understanding (MoU) signed between the two companies in September 2025.

The showcase at Azure Lamara, one of Riyadh’s largest newly developed residential compounds, highlighted LG’s vision for connected living through its ThinQ AI platform. The event brought together key stakeholders, government representatives, developers, and industry leaders to experience how LG’s smart home solutions are being integrated into premium residential projects across the Kingdom.

“This event reaffirms LG’s role not only as a technology provider but also as a thought leader and strategic partner in Saudi Arabia’s residential and business transformation,” said Mr. Sunny Kim, Managing Director of LG Saudi Arabia.

Through our collaboration with Azure and at the heart of this transformation, our intelligent ecosystem LG ThinQ that brings appliances, entertainment, and energy management into one seamless experience. ThinQ learns your preferences, understands your routines, and makes life more intuitive. With just a few taps on your phone or even your voice, you can control your environment, monitor your home remotely, and make smarter decisions that save time and energy.

Under the theme “Experience Affectionate Intelligence,” LG presented its comprehensive vision for future home living, a future where LG ThinQ AI enables everyday appliances to seamlessly connect, adapt, and evolve to improve quality of life. The company showcased its AI DD™ laundry technology and InstaView™ cooling solutions, demonstrating how artificial intelligence at the core of home appliances creates more intuitive and responsive living environments.

Azure President Mr. Fahad Al-Assaf, emphasized the partnership’s alignment with Azure’s living experience goals: ” At Azure, we are committed to setting new standards in residential living across Riyadh. Being the first company to deploy full AI solutions within our compounds, namely LG’s AI Home Solution, which offers a fully integrated system where products communicate with each other to enhance performance, save time and energy, and provide personalized care and comfort for every household, allowing us to stand true to our brand claim of seamless living and our slogan: Live Beyond.'

The timing of this showcase reflects growing regional demand for smart home technology. According to Statista, the smart appliance market in the GCC is projected to reach USD 348.1 million by 2025, with household penetration rising from 12.4% to 22% by 2029. This growth reflects a broader shift toward connected, energy-efficient home solutions.

LG’s strategic direction focuses on transforming from its current position as a top global home appliance brand to a smart life solution company. The company aims to connect and expand customers’ diverse experiences while driving toward global annual revenues of USD 71 billion by 2030. To accelerate this AI transformation journey, LG has recently restructured its organization around three core pillars, Space, Customer, and Solution.

The collaboration between LG and Azure showcases the potential for premium technology offerings to enhance largescale projects across real estate, retail, and hospitality sectors in Saudi Arabia.

SHAPING SMART CITIES THROUGH AV INNOVATION

JOHN JOSEPH OF BLUE

RHINE INDUSTRIES DISCUSSES AV’S ROLE IN SAUDI ARABIA’S URBAN FUTURE.

In this exclusive Saudi Projects interview, John Joseph, Director of Sales at Blue Rhine Industries, shares insights on the evolving role of audiovisual (AV) technology in smart cities.

With Saudi Arabia driving rapid urban development under Vision 2030, Joseph outlines how AV is transforming communication, sustainability, and operational efficiency. From integrated LED video walls to immersive digital ecosystems, AV technology is no longer just a tool—it is the interface that connects citizens, businesses, and governments in tomorrow’s cognitive cities.

SAUDI PROJECTS: How do you see AV technology shaping the way we live and work in the smart cities of tomorrow?

JOHN JOSEPH: AV is now the critical interface of the smart city. It's the system that turns complex data into immediate, human-friendly communication. In the massive, new urban centers across Saudi Arabia, this means true situational awareness. It’s the dynamic guidance that helps a visitor navigate a financial district, or the real-time visualization that allows an operator to manage city services from a single command center. We're deploying integrated LED video walls and immersive digital networks that are smart, scalable, and instantly responsive. This moves the city from being a collection of buildings to being a cognitive environment (a place that anticipates and acts on citizen needs).

SAUDI PROJECTS: How is Blue Rhine Industries collaborating with government entities and businesses to accelerate AV adoption in Saudi Arabia?

JOHN JOSEPH: The sheer scale and pace of development in the Kingdom requires more

than a typical vendor relationship. We need to be a strategic local partner. BRI works directly with government and development entities to co-design AV architecture that is built to last. Our commitment here is end-to-end; we handle everything, from initial consulting to in-house manufacturing, complex system integration, and long-term maintenance. This local, accountable capability is key. It ensures that our AV deployments, regardless of their size or technical complexity, align perfectly with Vision 2030's ambitious timelines and world-class quality requirements.

SAUDI PROJECTS: What role will AV play in supporting sustainability and smarter energy use within urban environments?

JOHN JOSEPH: AV is a powerful driver for sustainability, both directly and indirectly. Directly, we champion energy efficiency. Our use of the latest low-power LED technology significantly reduces consumption for large displays and extends their product life, minimizing e-waste. But the larger impact is in system optimization. By integrating our displays with Building Management Systems, we enable real-time visualization of energy data. This transparency allows facility managers to make instant, datadriven decisions on everything from climate control to power load management. Every smart screen we deploy contributes to a smarter, more responsible, and more energy-efficient urban environment.

AV

SEEING PROGRESS COME TO LIFE

TRANSFORMING PROJECTS AND EVENTS INTO VIVID, SHAREABLE STORIES.

pectrum Lens ME is building a reputation across Saudi Arabia for turning complex projects into clear, compelling visuals that anyone can understand. From longterm construction timelapse to architectural photography, corporate portraiture, and event videography, the team’s focus is simple! Show real progress, tell the right story, and deliver assets that work across websites, social, and stakeholder reports.

S Visual proof that stakeholders understand instantly

Founded by Co-Founder Eng. Waseem Asmar, an award-winning photographer and recognized CXO Emerging Leader, Spectrum Lens blends creative direction with rigorous project discipline. That mix shows up in the company’s specialist time-lapse division, where solar-powered rigs, resilient power options, and cloud connectivity keep cameras running and clients informed over months and years, not just days.

What makes their approach stand out is the way they connect the dots between documentation and impact. A timelapse is never just a cool video. It is a timeline of proof that captures milestones, de-risks communication with stakeholders, and gives marketing teams a steady stream of on-brand content. For real estate, infrastructure, and industrial clients, that clarity can be the difference between “work in progress” and “progress you can see.”

COMPREHENSIVE EVENT COVERAGE, SIZED TO FIT

Spectrum Lens has also rolled out a tiered series of event coverage packages designed for everything from focused briefings to large-scale exhibitions.

Here’s how they break down:

 Basic Package Essential photography and video coverage for smaller gatherings. Clean highlights, professional edits, and quick turnarounds to share fast.

 Advanced Package Ideal for mid-size exhibitions. Adds deeper shot lists, more deliverables, and multi-camera support for better variety and coverage.

Reliable systems that keep shooting for months

 Supreme Package Built for major events. Enhanced crew, on-site direction, and expanded outputs, including reels and short-form edits optimized for social.

 Spectrum Package The flagship option for high-profile shows. End-to-end planning, content strategy support, and extensive visual documentation across channels.

Across all tiers, the goal is the same! Capture the energy in the room, the people who make it happen, and the ideas worth sharing, then deliver assets that extend the life of the event long after the doors close.

LONG-TERM TIMELAPSE WITH REAL-WORLD RELIABILITY

On construction and capital projects, Spectrum Lens designs each timelapse system around site realities. Their toolkit includes compact solar arrays, AC redundancy, and high-capacity weather proofing batteries, all to ensure that the professional installed camera with professional lens will keep capturing super quality photos to be checked, downloaded and generated in 4K timelapse videos. With cloud features for remote monitoring and asset management, clients can check angles, confirm uptime, and receive progress cuts at agreed milestones. It’s a practical, field-tested setup that keeps the story moving even when conditions are tough.

Timelines that turn into high-value marketing assets

ARCHITECTURE, CORPORATE, AND DOCUMENTARY WORK

Beyond timelapse, the studio’s portfolio spans architectural exteriors and interiors, corporate photography, and documentarystyle video for brand films and stakeholder updates. The common thread is editorial intent: each frame is built to communicate purpose, place, and progress, not just aesthetics.

If you are planning a project, exhibition, or corporate launch and need visuals that show progress with clarity and intent, Spectrum Lens is ready to help.

KNIGHT FRANK BOOSTS INDUSTRIAL EXPERTISE

NEW RIYADH HIRE STRENGTHENS KNIGHT FRANK'S INDUSTRIAL & LOGISTICS TEAM AMID VISION 2030-DRIVEN DEMAND SURGE.

K

night Frank has strengthened its Industrial & Logistics team in Riyadh, in response to rapid investment in supply chain and e-commerce and rising demand for modern industrial space driven by Saudi Arabia’s Vision 2030.

This growth builds on Knight Frank’s Middle East track record, providing clients with local specialists in Riyadh, and strengthens regional capabilities by linking Saudi Arabia with established industrial and logistics hubs in the UAE and wider Middle East.

Ahmed Al Suhail has joined the team as Manager, Industrial & Logistics, Saudi Arabia. He previously spent six years with Colliers in California, specializing in structuring commercial transactions, valuations, financial analysis, and advising clients on scaling larger investments, improving cash flow and repositioning assets.

Having relocated to Riyadh, Ahmed will focus on industrial and logistics leasing and sales across the Kingdom, collaborating with Knight Frank’s cross-regional team to support landlords, developers and occupiers with strategies aligned to Vision 2030.

“It’s fantastic to be back in the Middle East, and I’m proud to have joined a market-leading firm like Knight Frank,” said Ahmed AlSuhail. “We look forward to working directly with owners, occupiers and developers to unlock the unique opportunities Saudi Arabia offers.”

Driven by major infrastructure projects and rising occupier demand, industrial and logistics is now one of the most active real estate sectors in Saudi Arabia.

Adam Wynne, Partner – Occupier / Landlord Strategy & Solutions, ME, commented: “Strengthening our on-the-ground presence in Riyadh is a major step for us. We have long supported clients in the Kingdom, but growing our team will allow us to work closer with our clients to advise on the fastchanging local market. Ahmed’s experience brings real strength to our team, combining local expertise with a global perspective.”

Knight Frank’s expansion underscores the sector’s value in the Kingdom’s economy and its role in achieving Vision 2030. In connecting investors and occupiers across borders, Knight Frank aims to support both domestic growth and international capital entering the market.

KNIGHT FRANK VISIT WEBSITE

 ADAM WYNNE, PARTNER – OCCUPIER / LANDLORD STRATEGY & SOLUTIONS, ME

SHURA LINKS - A NEW ERA IN GOLF

SAUDI ARABIA UNVEILS ITS FIRST ISLAND GOLF COURSE, FUSING SUSTAINABLE PLAY WITH LUXURY COASTAL LIVING.

Saudi Arabia’s first island golf course sets global benchmark

Red Sea Global (RSG), the visionary developer behind The Red Sea and AMAALA, has officially launched Shura Links, Saudi Arabia’s first island golf course. Located on Shura Island at The Red Sea, the project is a milestone in the Kingdom’s ambition to position itself as a global hub for sports, luxury tourism, and regenerative development.

Designed by world-renowned golf architect Brian Curley and managed by Golf Saudi, the par-72, 7,400-yard course offers a true coastal links experience. The layout winds across dunes, native mangroves, and shoreline landscapes, combining world-class design with the island’s natural topography. Built with minimal environmental interference, it reflects RSG’s commitment to sustainability and regeneration.

“The opening of Shura Links is a landmark achievement in the Kingdom’s pursuit of global leadership in sports and tourism. It reflects the ambitions of Saudi Vision 2030 and underscores PIF’s commitment to unlocking new sectors that diversify our economy and elevate quality of life. Situated at the heart of The Red Sea, Shura Links is more than a world-class golf course, it is a powerful realization of how this unique destination can be transformed into an engine for investment, luxury tourism, and sustainable opportunities for future generations,” said H.E. Yasir Al-Rumayyan, Chairman of Golf Saudi.

A SOCIAL HUB ON THE SHORELINE

At the heart of Shura Links lies its beachfront clubhouse, a vibrant hub for golfers and visitors alike. With panoramic views over the 18th green, the clubhouse draws

inspiration from local flora and fauna while offering elevated dining, boutique retail, and serene relaxation areas.

“Shura Links sets a new benchmark for the game of golf in the region. It’s more than just a course, it’s a place to connect, challenge yourself, and experience the full beauty of The Red Sea. This is another proud milestone in our mission to reshape global tourism through sustainability and design, and a significant step in building Red Sea Global's diverse sports portfolio, aligning perfectly with Vision 2030's goal of establishing Saudi Arabia as a premier global sporting destination,” said John Pagano, Group CEO of Red Sea Global.

Shura Island emerges as the heart of The Red Sea

A PREMIUM GOLFING EXPERIENCE

Shura Links is not just a course, but a complete destination for players of all levels. Its features include:

 Family-friendly adventure putting course, suitable for all ages

 Premium Callaway practice balls, as used on professional tours

 A curated boutique offering leading golf brands and merchandise

 Elevated clubhouse dining, both indoors and poolside

 Expansive grass practice facilities, including a short-game area

 Tailored green fee options for 9- and 18-hole play

 PGA-qualified professional coaching for individuals, families, and groups

Brian Curley, Principal of Curley-Wagner Golf Design, explained: “From the onset, Shura Links was designed to blend seamlessly with its natural, brilliant white, sand dunes surroundings, while delivering a one-of-akind golf experience. It’s a course built to challenge seasoned pros from the tournament tees, yet the ‘find your ball’ theme is also inviting for those trying golf for the first time. With Shura Links opening its doors, golfers from around the world can experience its unique character and world-class design.”

A LANDMARK DESTINATION

Shura Island is the beating heart of The Red Sea destination, which is set to welcome guests in phases over the coming weeks. The initial phase introduces global luxury brands such as SLS, EDITION, and InterContinental,

with further hotels including Faena, Fairmont, Four Seasons, Grand Hyatt, Jumeirah, Miraval, Raffles, and Rosewood soon to follow.

Shura Island will also feature exclusive residences, with the first homes already announced and expected for handover in 2025. Residents and visitors alike will enjoy pristine beaches, cultural programming, and access to some of the world’s most iconic resorts.

Accessibility is provided through Red Sea International Airport (RSI), which connects to major global hubs. Within three hours’ flying time of 250 million people and eight hours for 85% of the world’s population, RSI is fast becoming a gateway to global tourism. Qatar Airways will soon operate direct flights three times a week, with more international routes expected.

Clubhouse blends local inspiration with luxury lifestyle

Noah Alireza, CEO of Golf Saudi, summed up the significance: “Through our close partnership with Red Sea Global, we reaffirm our commitment to building an integrated investment environment that positions Saudi Arabia as a premier destination where natural beauty, innovation, and sustainability converge. Shura Links is not only a showcase of this vision, but also a foundational touchpoint in creating the Kingdom’s golf tourism trail, an entryway for international visitors to experience Saudi Arabia’s growing stature as a world-class tourism hub. It stands as an inspiration to golf enthusiasts, investors, and decision-makers around the globe.”

Golf Saudi and RSG drive Vision 2030 ambitions

RED SEA GLOBAL UNVEILS

RED SEA HEALTH WITH FIRST FACILITY OPENING AT NEW AIRPORT

PIONEERING HEALTH AND WELLNESS FOR FUTURE TRAVELERS.

State-of-the-art wellness services for travelers

n an exciting leap toward transforming the future of travel and wellness, Red Sea Global (RSG) has officially unveiled its first health and wellness facility under the new Red Sea Health brand. Located at the newly constructed Red Sea International Airport, this state-of-the-art wellness hub promises to redefine the travel experience for visitors arriving in the Kingdom of Saudi Arabia’s luxury tourism destination.

A HEALTH-FOCUSED APPROACH

TO

SUSTAINABLE TRAVEL

Red Sea Global, renowned for its groundbreaking tourism developments along the Red Sea coastline, is further strengthening its commitment to sustainability and well-being with this innovative facility. The Red Sea Health center is not just another airport amenity – it’s a holistic space designed to enhance the travel experience through a range of health services, blending luxury with medical excellence.

Redefining travel with personalized health care

“The launch of Red Sea Health marks a significant milestone for us,” said John Pagano, CEO of Red Sea Global. “We are not only focused on creating exceptional tourism destinations but also on promoting the health and well-being of our visitors. With Red Sea Health, we aim to offer a seamless travel experience that ensures travelers arrive feeling refreshed, rejuvenated, and ready to explore.”

A MODERN HEALTHCARE FACILITY MEETS AIRPORT INNOVATION

The wellness center, located within the brandnew airport terminal, provides a wide range of services tailored to meet the needs of both business and leisure travelers. These include:

 Medical Services: Full-service medical care for travelers, with access to medical professionals and a comprehensive range of treatments.

 Wellness Treatments: Spa services, physical therapy, and mindfulness spaces to reduce travel-related stress.

 Nutritional Guidance: Healthy food options and wellness-inspired menus, making it easy for visitors to maintain their fitness goals while traveling.

Spa, fitness, and medical services under one roof

 Fitness and Relaxation Areas: On-thego workout areas and calming spaces for relaxation before or after flights.

What sets this health facility apart is its emphasis on personalized care, with wellness specialists who guide travelers toward their individual health goals, whether that’s post-flight recovery, stress reduction, or simple relaxation.

A VISION FOR THE FUTURE

This initiative is not just about providing services to travelers; it is part of a broader vision by Red Sea Global to make the region a global leader in sustainable tourism. The introduction of Red Sea Health at the airport will also serve as a template for future wellness centers that will be integrated throughout the various developments within the Red Sea Project, including the much-anticipated luxury resorts, villas, and leisure facilities.

Through its strategic initiatives like Red Sea Health, Red Sea Global is reinforcing its goal of building a destination that prioritizes the environment, the well-being of its visitors, and the development of the local economy. The health and wellness facilities will be available to both residents and tourists, aligning perfectly with Saudi Arabia’s Vision 2030 goals of enhancing the quality of life for all.

OUR VISION FOR THE FUTURE

The Red Sea International Airport’s first health and wellness facility is just the beginning. With more wellness centers planned across the Red Sea Global development, this pioneering health initiative is setting a new standard for integrated travel, luxury, and sustainability.

In addition to its world-class tourism offerings, Red Sea Global continues to push the boundaries of what’s possible, combining innovation with thoughtful design to deliver experiences that promote wellbeing and sustainability at every level.

RED SEA GLOBAL

NEOM BEYOND THE FUTURISTIC VISION

REIMAGINING LIVABILITY, SUSTAINABLE BUSINESS, AND CONSERVATION IN SAUDI ARABIA.

NEOM is more than a megaproject, it’s Saudi Arabia’s bold experiment in how a city can function differently. In framing NEOM’s narrative, the developers speak in three compelling pillars: livability, business, and conservation. Across its many sectors and regions, they aim to prove that growth doesn’t have to come at nature’s expense, and that human well-being and the economy can evolve together.

REDEFINING LIVABILITY

At NEOM, the ambition is to build a place people actually want to live in, not just work in. The flagship concept, THE LINE, for example, is designed to tackle urban problems like traffic, pollution, and disconnection. It aims to do that by housing residents in a vertical, walkable format, powered entirely by renewable energy. “THE LINE will tackle the challenges facing humanity in urban life today and will shine a light on alternative ways to live,” the project states.

Inside NEOM, advanced mobility systems, smart infrastructure, and proximity to nature are emphasized. The idea is to compress daily needs from work, leisure, education into compact zones to reduce commuting and maximize walkability.

Urban design that rethinks daily life

In parallel, social responsibility is kept front of mind. NEOM publishes social impact reports and promotes local community development as part of its model for a sustainable society.

REINVENTING BUSINESS

NEOM doesn’t treat business as a side benefit, it puts industry, innovation, and services at the heart of its value proposition. It is building an ecosystem built around 15 sectors that range from biotech and energy to tourism and media.

The Oxagon region, for example, is intended to be a high-tech industrial hub floating on the Red Sea, powered by clean energy and smart manufacturing systems.

The aim is to drive diversified economic growth, reduce dependence on oil, and create global-scale, future-driven businesses anchored in NEOM.

CONSERVATION AT THE CORE

One of the most distinctive promises of NEOM is its commitment to preserving nature even as development proceeds. The project states that 95 percent of its land use around natural areas will be protected, emphasizing harmony between built and natural landscapes.

A 15-sector innovation ecosystem in motion

Construction practices are being guided by circular systems, sustainable materials, and low-impact designs. NEOM acknowledges that the construction industry is a major greenhouse gas source, and it intends to push toward more climate-conscious methods.

Part of this conservation focus also emerges through flagship regions like Magna, a coastal region which the NEOM leadership describes as aligned with its “three pillars of redefining business, conservation, and livability.”

VISION IN PRACTICE

Putting ambition into practice is never simple. The NEOM team brands the project as redefining the way sector’s function, from energy to design to mobility.

They also emphasize that the megacity is intended to be a “storybook” in action, bridging human-centric design, sustainable engineering, and environmental protection.

Beyond the high concept, NEOM is fiscally and operationally tied to Vision 2030, Saudi Arabia’s strategic plan to diversify its economy.

Still, there are challenges. Economic pressures, logistical complexities, and questions about scale and timeline are part of the project’s journey. But in positioning itself at the intersection of livability, business innovation, and environmental care, NEOM may well become one of the most closely watched experiments in 21st-century urbanism.

Magna, where nature meets advanced tech

NEOM

QIDDIYA CITY CONFIRMED TO HOST INAUGURAL FIA

EXTREME H WORLD CUP

WORLD’S FIRST CITY BUILT ENTIRELY FOR PLAY, WHERE ENTERTAINMENT, SPORT, AND CULTURE CONVERGE.

The FIA Extreme H World Cup, the world’s first hydrogen-powered motorsport, has today confirmed Qiddiya City, Saudi Arabia, as the host location for its first event, taking place from 9 to 11 October, 2025.

Qiddiya City is the world’s first city built entirely for play, where entertainment, sport, and culture converge. The race will take place with the dramatic backdrop of the Tuwaiq Mountains, close to the site which is currently undergoing transformation to become a world-leading motorsport venue.

Alejandro Agag, Founder and Chairman of Extreme H, said: “Qiddiya City is the ideal launchpad for the FIA Extreme H World Cup, a new frontier for motorsport that embodies purpose, innovation and entertainment.

“More than just a race venue, it’s a statement of intent. A visually stunning, technologically ambitious location that sets the tone for a new era of motorsport. We are proud to showcase the power of hydrogen and sustainable technology.”

Extreme H’s inaugural event in Qiddiya City marks a major milestone in its evolution and aligns with Saudi Arabia’s bold motorsport ambitions. The racing will take place in a specially designed off-road location and will form part of Qiddiya City’s broader vision to become a global hub for motorsport, innovation, and entertainment.

At the heart of this vision is the newly unveiled Speed Park Track, a cutting-edge circuit. Though not the site for Extreme H’s debut, the track symbolises Qiddiya City’s commitment to world-class motorsport, with dramatic elevation changes, iconic features like the 20-storey “Blade” turn, and integration with entertainment landmarks such as its new Six Flags Qiddiya City and Aquarabia. Together, Extreme H’s pioneering hydrogen platform and Qiddiya City’s motorsport infrastructure reflect a shared ambition: to redefine the future of racing through technology, spectacle, and sustainability.

Eng.

Mansour Almokbel, CEO of Saudi Motorsport Company: “Hosting the Final Lap of Extreme E in Saudi Arabia marks a powerful moment; celebrating five years of innovation, impact, and truly boundary pushing racing. This series has redefined sustainable motorsport, capture global attention, and showcased our stunning landscapes to millions around the world.

Abdullah AlDawood, Managing Director of Qiddiya Investment Company, said: “Qiddiya City is envisioned not just as a destination for play, but as an example of contemporary, sustainable urban planning and design. Hosting the inaugural FIA Extreme H World Cup underscores our commitment to showcasing sustainable motorsport while positioning Saudi Arabia as a global hub for future-focused experiences.”

“We look forward to welcoming the world to witness this next chapter in racing.”

The FIA Extreme H World Cup and Qiddiya City share a joint vision when it comes to sustainability standards, making the city an ideal location for Extreme H’s mission to deliver purpose-driven sport and clean mobility solutions.

The city aims to achieve net zero carbon emissions by 2060, with initiatives that include 100% wastewater reuse, renewable energy infrastructure, and EV charging in 80% of parking spaces. A major tree planting focus is also central to plans, as part of the city’s commitment to the Saudi Green Initiative, which has a broader national goal of planting 10 billion trees in Saudi Arabia by 2030 to combat desertification, improve air quality, and enhance biodiversity.

Racing will kick off with a ‘final fling’ Extreme E Desert X Prix taking place on Saturday 4th and Sunday 5th October, providing an official conclusion to the previous championship, before the baton is officially handed over to start Extreme H on Thursday 9 to 11 October.

Explaining, Alejandro Agag added: “Extreme H’s first event will also host the final Extreme E race. Designed to provide a fitting conclusion for Extreme E, celebrating everything it achieved, where it all first started, before we officially make the transition to the new era of hydrogen with Extreme H. Our full story, double the racing action.”

“As we

mark this finale,

our focus is firmly

on

the future.

The launch of Extreme H

signals

the next bold chapter in racing, and Saudi Arabia is proud to be playing a central role in shaping where the sport is headed. These milestone events reflect our ambition to be a global home for pioneering motorsport, driving progress, sustainability, and the spirit of innovation.”

QIDDIYA VISIT WEBSITE

MAJID AL FUTTAIM JOINS

DIRIYAH’S LIFESTYLE VISION

PARTNERSHIP BRINGS VOX CINEMAS AND SEVEN

ICONIC GLOBAL BRANDS TO DIRIYAH SQUARE.

Diriyah Company has unveiled a landmark partnership with Majid Al Futtaim Holding, a leading force in retail, leisure, and community development across the Middle East, Africa, and Central Asia. The agreement introduces a state-ofthe-art VOX Cinemas multiplex and seven premier retail brands to Diriyah Square, setting a new benchmark for premium lifestyle experiences in Saudi Arabia.

Majid Al Futtaim Holding becomes the first major lifestyle and entertainment partner at Diriyah Square, bringing a curated mix of fashion, home furnishings, and beauty brands to the heart of the destination. The lifestyle retail outlets will occupy approximately 5,534 sqm, while the VOX Cinemas will span 7,633 sqm, totaling 13,167 sqm of dynamic leisure and retail space.

The partnership heralds several brand firsts for Saudi Arabia, including the first standalone Shiseido store, along with flagship locations for lululemon, Crate & Barrel, and Abercrombie & Fitch.

VOX Cinemas to anchor Diriyah Square’s entertainment hub

The mix also includes AllSaints, CB2, and Hollister, further enhancing the project’s appeal as a global retail hub.

The agreement was formalized at Diriyah Company’s headquarters by Jerry Inzerillo, Group CEO of Diriyah Company, and Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, in the presence of senior executives from both organizations.

“We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment,” said Jerry Inzerillo. “Their exceptional portfolio of brands reflects the confidence the global retail community has in our vision for Diriyah Square—a destination of discovery and delight.”

Ahmed Galal Ismail added, “Diriyah is poised to become a global beacon of culture, heritage, and innovation. This partnership underscores our commitment to enriching everyday life through exceptional retail and entertainment experiences, fully aligned with the Kingdom’s Vision 2030.”

Diriyah Square will connect world-class global brands with authentic Saudi luxury concepts in a pedestrian-first precinct that blends culture, leisure, and entertainment.

Seven leading brands debut in premium lifestyle district

Diriyah Square to feature over 400 world-class retail concepts

Once completed, it will host over 400 leading retail brands, luxury boutiques, and dining concepts, becoming a signature destination for residents and visitors alike.

The announcement follows the recent $600 million (SAR 2.249 billion) construction contract awarded to Salini Saudi Arabia Co. Ltd. for the development of Diriyah Square, which will include one of the world’s largest underground parking facilities with more than 10,500 spaces.

As a key pillar of Saudi Vision 2030, the broader Diriyah development is projected to contribute $18.6 billion (SAR 70 billion) to the national

GDP, create 180,000 jobs, and provide homes for 100,000 residents upon completion— solidifying its role as a cornerstone of Saudi Arabia’s urban and cultural transformation.

Partnership aligns with Saudi Arabia’s Vision 2030 goals

DIRIYAH GATE VISIT WEBSITE

ALULA'S 2025 EVENTS

A JOURNEY OF CULTURE, WELLNESS, AND ADVENTURE.

lUla, Saudi Arabia’s stunning desert oasis, continues to captivate travelers with its unparalleled mix of adventure, culture, and wellness events in 2025. Whether you're an adrenaline junkie, a history buff, or someone seeking relaxation, there’s an experience for everyone in this desert paradise.

SUMMER IN ALULA - JUNE TO SEPTEMBER 2025

During the Summer in AlUla season, visitors can enjoy a range of cultural performances, family activities, and culinary delights, all set in AlUla’s cooler desert evenings. Price: Free for certain events; ticketed experiences vary How to Book: For more details, visit Experience AlUla Summer.

VINTAGE

LAND ROVER HEGRA DAY TOUR

Explore AlUla’s rich history with a Vintage Land Rover Hegra Day Tour. This iconic journey takes visitors through the UNESCO World Heritage site of Hegra, where you’ll uncover the ancient wonders of the Nabatean kingdom, all while traveling in a classic Land Rover. Price: Starting at SAR 1,500 How to Book: Book your tour on Vintage Land Rover Hegra Day Tour.

ALULA DESERT BLAZE - OCTOBER 2025

Experience the thrill of the AlUla Desert Blaze, a motorsport festival that combines the excitement of high-speed races and desert adventures. The AlUla desert provides the perfect backdrop for this event, making it a must-attend for motorsport enthusiasts. Price: SAR 500 How to Book: Find more details at AlUla Desert Blaze.

HEGRA CANDLELIT CLASSICS - NOVEMBER 2025

Hegra Candlelit Classics offers a magical evening of classical music set at the awe-inspiring Hegra archaeological site. The soothing sounds of the orchestra, combined with the beauty of candlelit ruins, promise an unforgettable experience. Price: From SAR 400 How to Book: Get tickets at Hegra Candlelit Classics.

ALULA WELLNESS FESTIVAL - DECEMBER 2025

The AlUla Wellness Festival invites guests to reconnect with their mind, body, and soul in the peaceful desert environment. Yoga, meditation, wellness talks, and rejuvenating spa experiences are just a few of the offerings at this holistic festival. Price: SAR 750 How to Book: Visit AlUla Wellness Festival.

With so much to do, it’s time to plan your adventure in AlUla!

EXPERIENCE ALULA

BUILDING TOMORROW’S SAUDI ARABIA, TODAY

Delivering visionary construction and management solutions aligned with Vision 2030.

Our commitment to excellence is evident in every project we undertake, from high-rise buildings to mixed-use developments.

With a team of highly qualified professionals and a portfolio that includes subsidiaries like ALIGN Consultancy, BUNA, TAAM, and DAC Group, BUNA offers comprehensive services that encompass every facet of construction and project management.

Our recent collaboration with SCG International to introduce green construction technologies, such as Ultra High-Performance Concrete (UHPC) and 3D printing, underscores our dedication to innovation and sustainability, key pillars of Saudi Arabia’s Vision 2030. Partner with BUNA Holdings and be part of building a sustainable and innovative future for Saudi Arabia.

To explore our capabilities or connect with our team visit.

www.bunholding.com

info@bunaholding.com

+966 12 658 6686