Tourist Development Council October 2021 Board Book ( No Meeting) by Tourist Development Council PBC

Table of Contents 1. TDC Board Attendance September Meeting 2. TDC October 2021 Agenda 3. September 9th TDC Meeting Minutes 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget Prior Year 4.G. Convention Center Marketing Update 4.H. Convention Center "Pace" Revenue Report 4.I. ERM Project Status Report 4.J. PBI Traffic Report 4.K. Contract Tracking Report 5. OLD BUSINESS 5.A. - 1. TDC Dashboard Current Month & FY2021 5.A. - 1.a. Bed Tax Collections 5.A. - 1.b. Report Out Metrics 5.B. Checkpoint #18 August 2021 Collected September 2021

Palm Beach County Tourist Development Council

Board Book

TDC Board Book October, 2021

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE OCTOBER 14, 2021

(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.06.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)

N/A

Cancelled

N/A

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

N/A

Cancelled

N/A

Cancelled Vacant

N/A

Vacant

N/A

Cancelled

N/A

Vacant

N/A

Vacant

Vacant Cancelled

N/A

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

A/Phone

N/A

A/Phone Cancelled

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

N/A

Cancelled

N/A

Cancelled A/Phone

N/A

Cancelled

N/A

Cancelled

A/Phone

(2)Vacant Appt(11/05/2019)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney

A/Phone A/Phone

N/A

A/Phone A/Phone Cancelled A/Phone

Chuck Elderd, Film & TV

P P P

N/A N/A N/A

P P P

Cancelled Cancelled Cancelled

P P P

NA NA NA

P P P

Jorge Pesquera, Discover

N/A

Cancelled

Evan Lomrantz

P P A P P P

N/A N/A N/A N/A N/A N/A

P P P P P P

Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled

P p P P P P

NA NA NA NA NA NA

P P P P P P

Dave Lawrence, Culture George Linley, Sports

P Dave Anderson, PBCCC P Vincent McPhail, PBCCC P Glenn Jergensen, TDC P Ernie Pena-Roque, TDC P Joan Hutchinson, TDC P O:\TDC MEETINGS\TDCMtgs2021\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting Deborah Drum, ERM

P P P P P

1. O:\TDCMtg2021\attendnc\01102013 to Present Sheet

TOURIST DEVELOPMENT COUNCIL October 14, 2021 AGENDA 1.

TDC BOARD ATTENDANCE

TDC OCTOBER 2021 AGENDA*

SEPTEMBER 9th TDC MEETING MINUTES*

CONSENT ITEMS FOR OCTOBER 2021* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Bed Tax Collections* b. Report Out Metrics*

CHECKPOINT #18 AUGUST 2021 COLLECTED SEPTEMBER 2021*

Next Meeting will be Wednesday, November 10, 2021. *Attachment included.

Tdc/tdcmtgs2021/Agenda.10.14.2021

2. 1

TOURIST DEVELOPMENT COUNCIL September 9, 2021 – 9:00 A.M. MINUTES 1.

ROLL CALL Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Don Dufresne Commissioner Christina Romelus Commissioner Kelly Shoaf Daniel Hostettler

ABSENT Seat 2 Vacant, District 1 Davicka Thompson

STAFF Denise Coffman, County Deputy Attorney/Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Peña-Roque, TDC Emanuel Perry, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council Dana Munson, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission Kelly Cavers, DTPB Nick Parks, DTPB Chuck Elderd, F & TV Commission Michelle Hillery, F & TV Commission Phyllis Man, F & TV Commission Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment Laura Beebe, Airports/Phone OTHER Mike Bauer, Jupiter Stadium Ltd/Phone Mami Kisner Doug Mosley, ESPN/Phone -----------------------------------------------------------------------------------Commissioner Maria Sachs called the meeting to order at 9:03 A.M. 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS* 3. 1

Motion to approve Agenda Additions and Deletions is made by Jim Mostad and seconded by Don Dufresne. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. 3.

MOTION TO APPROVE JULY 8th TDC MEETING MINUTES* Motion to approve July 8th, TDC Meeting Minutes was made by Commissioner Kelly Shoaf and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant.

MOTION TO RECEIVE AND FILE CONSENT ITEMS: AUGUST 2021 emailed to the Board and SEPTEMBER 2021 included under this Agenda MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. AGENCY QUARTERLY REPORT 06.30.2021* Motion to receive and file Consent Items for August 2021 and September 2021 was made by Commissioner Kelly Shoaf and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Bed Tax Collections* b. Report Out Metrics*

Jergensen Bed Tax Collection – July 2021 collected in August 2021 was at $4.7M compared to the same month last year at $1.9M with a 148% increase. Actual July FY21 was 78% above 2

forecast and 3% higher than prior month. Actual July FY21 was 52% higher than July 2019, a new record of any July since reporting started. FYTD’21 Collections at $4.7M, higher than last fiscal year $41.4M by 14% reflecting the continued recovery. FYTD collections at $47M are pacing 37% ahead of the revised forecast. FYTD collections at $47M still (8%) below our record 2019 period for the same month. The Rooms sold for July were 377,997 or 88% higher than the previous year. Rooms available for July at 558,341, 2% higher than last year. Hotel Rooms Active Today in the County 18,011. Occupancy for July 2021 was 67.7%, up 85% over Prior Year. Occupancy for July 2020 was 37%. July 2019 was 69%. Average daily rate for July was at $177.05, 35% higher than previous year, 26% above 2019. The Revenue/Available Room for July was at $119.79 higher by 149.5%. Hotel Room Net sales FY21 Year over Year-July increased 164% at $64.8M. Non-hotel room sales FY21 Year over Year July increased 173% at $13.6M. Hotel Room Net Sales FYTD 21 increased by 14% at $649M. Non-Hotel Room Sales FYTD21 increased by 49% at $150M. FYTD 2021 Taxable Revenues Fiscal Year over FY2020 increased 19% at $799M. FYTD 2021 Taxable Revenues Fiscal Year over FY2019 decreased (5%) at $799M. Airport passengers for the month of July 2021 was 445,108 was 288% higher than July 2020 and Total Estimated Seat Capacity was at 71% higher than last July with 509,881 seats. PBI Passengers 12 month rolling average went down (21%) to 3,772,241 over last year. Leisure & Hospitality Employment for July at 80,000 increased 18% over the same month in 2020. Accommodation employment went up 29% higher over last year at 8,000 employees. F&B was up 17% at 53,500 employees. Arts & Entertainment employment 17% higher than last year at 18,500 employees. B.

PBI UPDATE

Beebe August and September numbers are expected to be down due to the Delta variant. But we are very optimistic for a normal December. The airports new art gallery is opening in November. C.

CHECKPOINT #17 JULY 2021 COLLECTED AUGUST 2021*

Jergensen Room revenues are up 200% over 2019, due to the inflation of room rates. Bookings are still down but rate increases have made the difference. 3

Mostad Agree that it is higher rates which have driven the increased revenue. The Breakers is also benefitting from group travel from New York and Texas. 6.

NEW BUSINESS – DISCUSSION ITEMS A.

TRI PARTY AGREEMENT*- Boca Raton Bowl Game- Jergensen Two (2) Year Agreement with Option to renew for Three (3) Years Parties: Palm Beach County/TDC; City of Boca Raton; ESPN/Disney MOTION TO APPROVE Jergensen The game is Saturday, December 18, at 11:00 am. The new agreement has the County and City each receiving two commercials rather than just one each. Mostad Why is Discover splitting the base pay with Sports, this is a sporting event? Jergensen Discover splits the cost since the event is a commercial value event. It is the advertising that makes this event a good investment for the TDC. Dufresne The 11:00 a.m. timeslot is not the best. We should look very closely this year at viewership to determine the ROI. It would be better to have a permanent date and timeslot. Mosley ESPN wanted the Boca Bowl to lead the line of for that day of football coverage. Motion to approve the Tri-Party Agreement-Palm Beach County/TDC, City of Boca Raton, ESPN/Disney is made by Don Dufresne and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. B.

ERM 1. Two Minute Update- Deb Drum

Drum The good news is our beaches are ready if we have any storms this season and we are gearing up for construction once sea turtle season is over. We have received good press on sea turtles and diving in Palm Beach County, we have articles in Diver Magazine and Southern Living. Working with Scuba Nation and the Film Commission on “30 days Diving in the Palm Beaches” which will highlight our reefs. Please check out the ERM website to view all the free events we have starting up. Finally, we are working on an episode of “Birding in the Palm Beaches”.

FILM & TV 1. Present FY2022 Marketing Plan* (20 Minutes)- Chuck Elderd MOTION TO APPROVE

Shoaf Have we looked at marketing the Palm Beaches TV to alternate networks such as Telemundo and other alternative language networks? Romelus I can help with connecting to Island TV. Motion to approve FY2022 Film & TV Commission Marketing Plan was made by Commissioner Christina Romelus and seconded by Commissioner Kelly Shaof. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. D.

SPORTS COMMISSION 1. The Category “G” Grant Agreements* MOTION TO APPROVE Grant a. b.

e. f. g. h.

Prospect Wire Florida Fall Classic (September 25-26, 2021) – Ballpark of the Palm Beaches NEW Columbus Day Discovery Showdown (October 7-10, 2021) – Palm Beach Skate Zone, Palm Beach Ice Works - NEW Perfect Game WWBA Championship Weekend (October 7-11, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex USTA Columbus Day Open(October 9-11, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca West Country Club, Indian Spring Country Club, Boca Lago Country Club, Boynton Beach Tennis Center World Comes to The Palm Beaches (October 27-31, 2021) – Ballpark of the Palm Beaches, Santaluces Athletic Complex TimberTech Championship (November 1-7, 2021) The Old Course at Broken Sound Men’s Senior Baseball League (MSBL) Fall Classic (November 6-20, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium US Open Table Tennis Championships/Pan American Table Tennis Championships

Amount

Room Nights

$7,000

600

$8,000

800

$70,000

7,848

$5,000

400

$12,500

1,589

$30,000

1,500

$35,000

5,184

$38,000

2,010 5

i. j. k. l.

(November 13-December 22, 2021) – Palm Beach County Convention Center - NEW American Junior Golf Association (AJGA) Rolex Tournament of Champions (November 20-25, 2021) – PGA National Resort & Spa Equestrian Holiday & Horses Circuit (December 1, 2021 – January 2, 2022) – Palm Beach International Equestrian Center “Little Mo” Internationals in Florida(December 3-8, 2021) – Palm Beach Tennis Center, PGA National Resort & Spa Garden of Life Palm Beaches Marathon (December 10-12, 2021) Meyer Park Amphitheatre Totals

$14,000

1,000

$20,000

12,375

$12,500

1,500

$15,000

2,160

$267,000

36,966

Motion to approve Category “G” Grant Agreements is made by Don Dufresne and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. 2. Present FY2022 Marketing Plan* (20 Minutes) - George Linley MOTION TO APPROVE Motion to approve FY2022 Sports Commission Marketing Plan is made by Don Dufresne and seconded by Commissioner Christina Romelus. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. Bronstein Initiated a conversation about Palm Beach International Raceway and its potential sale and redevelopment. Asked if we should formally endorse keeping a racetrack on the land? Jergensen Will offer the two potential buyers to a TDC meeting to present their plans. E.

CULTURAL COUNCIL 1. Present FY2022 Marketing Plan* (20 Minutes) - Dave Lawrence MOTION TO APPROVE

Motion to approve FY2022 Cultural Council Marketing Plan is made by Jim Mostad and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. F.

DISCOVER – Tabled for future update 1. Discover/PBIA Advertising Collaboration- Nick Parks 6

FRLA/DTPB Workforce Development – Heather Andrews

Cavers Reported that due to the Delta variant medical conventions which were booked have cancelled. Discover is wrapping up a successful Restaurant Week. G.

CONVENTION CENTER – Tabled for future update 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail

RETREAT OVERVIEW AND EXPECTATIONS OF BOARD- Jergensen Jergensen Our Board retreat is October 6, 2021, at the Convention Center from 8:30 am – 4:30 pm. Surveys will be coming your way, please take the time to provide input.

BOARD COMMENTS Shoaf Asked when the Convention Center contract is due to expire and what are the plans for a new contract? Jergensen Explained that the Convention Center agreement ends in 2022 and that last year we extended the Food & Beverage agreement for one year to maintain consistency during the COVID pandemic. Discussions are taking place with Administration about extending both agreements for another year since the pandemic is not over and the Convention Center is not yet in recovery.

PUBLIC COMMENTS Kisner Thanked the Cultural Council and Discover for their work on Equity, Diversity, and Inclusion. The EDI Summit was a huge success.

10.

ADJOURNMENT Meeting adjourned at 11:30 A.M. Strategic Planning Retreat will be on October 6, 2021, 9: 00 A.M. to 4:30 P.M. at PBCCC. There is NO TDC Board Meeting on October 14, 2021. *Attachment included.

Tdc/tdcmtgs2021/Agenda.09.9.2021

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

September 30, 2021

RE:

Discover The Palm Beaches Monthly Activity Report September 2021

The following is a summary of DTPB activities in support of TDC Performance measures for the month of September 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of September . August Hotel Performance 

The number of room nights sold was 314,000, selling 46% more than 2020 and 4.0% less than 2019. 



The Palm Beaches has 3.7% share of room nights sold in Florida up from 3.5% in July

Occupancy ended the month at 55.9% up 44% from 2020 and down 10% from 2019 

The Palm Beaches ranks 8th in Florida



The average daily rate (ADR) was $159 up 26% from 2020 and up 31% from 2019. Rate continues to be 5th highest in Florida



RevPAR was $89, +82% from 2020 and up 18% from 2019



Room night revenue was up 84% from 2020, generating $50 million, up 26% from 2019

August Shared Lodging Performance 

Total listings on the shared lodging platforms was 3,737 with 8,106 rooms



Demand was up 76% from 2020 and up 26% from 2019, selling 93,000 room nights in 2021



Occupancy was 58.5%, up from 11% in 2020 and 16% in 2019



ADR was $281 up 26% from 2020 and 31% 2019 



$127 (per room equivalent)

Overall revenue was up 118% from 2020 and up 65% from 2019, generating $11.9 million. 4-A

August Total Lodging Performance 

Total lodging nights sold was 407,000 up 53% from 2020 and up 1.5% from 2019



Total lodging room night revenue was $61.6 million up 89% from 2020 and 33% from 2019



Bed tax revenue is projected to be around $3.6 million

August CYTD Performance 



Occupancy 

Hotels 65.1% up 39% from 2020 and down 11% from 2019



Shared lodging 69.1% up 23%



Total 65.8% up 36%

ADR 

Hotels $201 up 0.6% from 2020 and up 2.5% from 2019



Shared lodging $284 up 15%



Total $211 up 7.2%

Room Nights Sold 

Hotels 2.87 million up 45% from 2020 and down 5.4% from 2019



Shared lodging 822k up 33%



Total 3.68 M up 42%

Room Night Revenue 

Hotels $577 million up 46% from 2020 and down 2.7% from 2019



Shared lodging $108 million up 52%



Total $684 million up 54%

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ................................................................................................................................... 4 Marketing Advertising/Paid Media.................................................................................................................................... 5 Owned Views Digital Footprint ...................................................................................................................... 5 Consumer & Travel Industry Database ......................................................................................................... 6 Public Relations - Earned Media Impressions ............................................................................................. 6 Public Relations - Social Media Engagement ............................................................................................ 11 Group Sales Booked Room nights Hotel Lead program .................................................................................................. 12 Group Level Booked Room Nights (CC Shared)......................................................................................... 12 Citywide Actualized FY Room Nights for Convention Center (Shared).................................................. 13 Destination Review ......................................................................................................................................... 13 Site Participation ............................................................................................................................................. 14 Research Reports ........................................................................................................................................ 15 Data Dictionary ................................................................................................................................................... 18

Performance Measures - TDC FISCAL YEAR 2019 - 2020 PERFORMANCE MEASURES

Advertising Impressions Owned Views Digital Footprint

Target

Social Engagement

Year End Target

Actual

679,250,000 335,048,514 400,000,000

Current Month SEPTEMBER

% of Annual Target

YTD

64,083,604

915,833,831

229.0%

12,000,000

16,262,152

11,000,000

1,124,413

19,384,883

176.2%

394,145

401,911

400,000

-17

405,353

101.3%

212,180,000 257,442,997 150,000,000 119,450,668

519,345,123

346.2%

505.8%

Consumer & Travel Industry Database increase Earned Media Impressions

FISCAL YEAR 2020 - 2021

1,522,500

1,899,202

1,200,000

573,160

6,069,010

160,000

104,125

90,000

9,851

81,381

90.4%

Group Level Booked Room Nights (CC Shared)

53,000

38,920

30,000

3,500

40,834

136.1%

Group Level Actual FY Room Nights for CC Shared

35,000

25,029

20,000

1,178

18,657

93.3%

Destination Reviews

178.2%

Destination Site Participation

108.6%

Booked Room Nights - Hotel lead Program

D T P B OBJECTIVES

2020 - 2021

Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –

Generate 11,000,000 in Owned Views Digital Footprint

–

Generate 1,200,000 Social Engagements

–

Generate 400,000,000 Advertising Impressions

–

Generate 150,000,000 Earned Media Impressions

Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads)

–

Generate 30,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 55 participants in Destination Reviews

–

Generate 70 Destination Site Participants

Advertising/Paid Media Impressions FY



Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Month / Month

Percentage of Target Achieved - FY 2021

FYTD 1,000,000,000

229.0%

20,060,555

40,000,000

20,000,000

500,000,000

2020

2021

Digital and Traditional Impressions - Month/Month 64,083,604 60,000,000

%of Target

Year End Target

40,000,000

Digital and Traditional Impressions - FYTD 1,000,000,000

915,833,831 250,838,675 664,995,156

500,000,000

39,247,421

348,461,638

20,196,313

Year End Target

229.0%

146,960,464 201,501,174

13,856,021

400M

2021

24,836,183

20,000,000

% of Annual Target Achieved

2020

Digital Impressions

915,833,831

60,000,000

348,325,879

September

64,083,604

Month

2021

Traditional Impressions

2020

YTD Digital Impressions

2021

YTD Traditional Impressions

Owned Views Digital Footprint FY

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

Month / Month

176.2%

2,000,000

15,000,000

2,522,936

1,500,000

% of Goal Achieved YTD

Year End Target

176.2%

11M

1,124,413

1,000,000

Year End Target

FYTD 20,000,000

2,500,000

%of Target



500,000

2020

2021

19,384,883



September

18,785,088

Month

10,000,000

5,000,000

2020

2021

Consumer & Travel Industry Database Month September



Multiple selections



Report Navigation



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

Sum of Target and YTD by Month Sum of Target

Month

101.3%

%of Target



YTD

400,000

September

405,353

Year end Target

Percentage of Target Achieved

Year End Target

101.3%

400K

0.0M

0.1M

0.2M

0.3M

0.4M

Sum of Target and YTD

Earned Media Impressions - Public Relations Month



September



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

346.2%

Report Navigation



Multiple selections



Month/Month 120,000,000

FYTD

500,000,000

100,000,000 400,000,000

519,345,123

60,000,000

300,000,000

200,000,000

253,841,944

119,450,668

80,000,000

%of Target

Year End Target

Percentage of Target Achieved

346.2%

9,721,065

40,000,000

20,000,000

100,000,000

Year End Target

150M

2020

2021

2020

2021

Social Media Engagement Month



September

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Month/Month

Percentage of Target Achieved - FY 2021

505.8%

FYTD

600,000

6,000,000 500,000

5,000,000

400,000

300,000

3,000,000

200,000

100,000

Percentage of Target Achieved

Year End Target

505.8%

1,200K

1,000,000

2020

2021

Advertising/Paid Media Impressions

Advertising Impressions - FY2020-2021

101M

50M

55M

94M 48M

0M October

39M

47M

64M

35M

Current Month

131M

56M

December

January

February

March

2.4M

April

May

June

July

1.5M

0M October

November

December

20M

37M

January

10M 15M

8M February

March

1.3M

1.1M

November

December

April

May

January

February

March

April

May

June

July

1,122K

119M

1,000K

Current Month

64M

10M

1.4M

October

125M

1.4M

Social Media- FY2020-2021

105M

50M

2.0M

1.2M

Earned Media Impressions - FY2020-2021

100M

1.8M

Month November



2.5M

100M

2021

Owned Views Digital Footprint - FY2020-2021

181M

150M

2020

Report Navigation

Marketing Overview by Month FY 2020 - 2021

200M

1,899,202

Year End Target

2,000,000

187,274

%of Target

6,069,010

573,160

4,000,000

June

July

884K 657K

500K

395K 187K 178K

604K

696K

573K

379K 183K 212K

0K October

November

December

January

February

March

April

May

June

July

Booked Room Nights - Hotel Lead Program Month



September

Report Navigation



Multiple selections



TDC Performance Measure Chart



Percentage of Target Achieved - FY 2021



Month/Month

FYTD

10,000

90.4%

100,000

8,000

80,000

40,000

4,873

%of Target

Year End Targe

Percentage of Target Achieved

Year End Target

90.4%

90K

81,381

4,000

60,000

104,125

9,851

6,000

2,000

20,000

2020

2021

2020

2021

*Of

the 29 definite hotel bookings of 9,851 room nights, 2 of those (29) groups were definite re-books with 802 combined room nights.

Group Level Booked Room Nights (CC Shared) Month



September





Multiple selections

Report Navigation Booked Room Nights - Hotel Lead Progra…



Percentage of Target Achieved - FY 2021

Month/Month

136.1%

FYTD 40,000

5,000

%of Target

Year End Target

Percentage of Target Achieved

Year End Target

136.1%

30K

3,500

2,000

20,000

40,834

5,479

3,000

37,920

30,000

4,000

10,000

1,000

2020

2021

* Of the 3 definite convention center bookings of 3,500 room nights, none are definite re-books.

2020

2021

Citywide Actualized FY Room Nights (CC Shared) Month



September

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

FYTD

Month/Month 1,200

93.3%



25,000

1,000

20,000

800

600

10,000

400

%of Target

Year End Target

Percentage of Target Achieved

Year End Target

93.3%

20K

18,657

1,178

25,029

15,000

5,000

200

2020

2021

2020

2021

Destination Reviews Month



September



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

178.2%

Report Navigation



Multiple selections



Month/Month

FYTD 100

4 60

98 40

%of Target

Year End Target

Percentage of Target Achieved

Year End Target

178.2%

56 20

2020

2021

2020

2021

Site Participation Month



September

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

108.6%

FYTD

8 60

6 %of Target

Year End Target

Percentage of Target Achieved

Year End Target

108.6%

2020

2021

2020

Report Navigation

Group Sales & Destination Services Overview by Month FY 2020 - 2021

Group Level Booked Room Nights (CC Sh… 

Booked Room Nights - Hotel Lead Program- FY2020-2021

Group Level Booked Room Nights (CC Shared) - FY2020-2021 11,499

13,382 11,888 9,851

8,851

7,772 5,198 3,469

2,262

3,094

3,782

10K

Current Month

10,825

10K

8,811

4,672

5K 2,811

2,280

1,007

0K October

0K November

December

January

February

March

April

May

June

July

October

November

Citywide Actualized FY Room Nights (CC Shared) - FY2020-2021

December

February

March

Current Month

6K 3,594

0K October

774

1,535 397

November

December

January

516

February

522

March

April

1,410

1,178

May

June

July

June

July

20 10

October

November

6 1

0 May

April

8,633

1,192

January

3,500

3,361

2,708

Destination Reviews & Site Participation FY2020-2021

2021

December

January

February

March

April

May

June

July

The Palm Beaches Hotel Performance - August Market

Navigation (select page and click go)



The Palm Beaches



Hotel Occupancy 55.9%

38.8%

20K

2020

Hotel Rooms

2020

Hotel Room Nights Sold

81.5%

$20

2021

2020

2021

Hotel Room Revenue $49.8M

314K

18,124

17,738

0.3M

15K

% Chg '20 to '21

10K

1.4%

213K 0.2M

$40M

% Chg '20 to '21

$27.1M

46.2%

2020

2021

0.0M

2020

2021

$0M

% Chg '20 to '21

84.0%

$20M

0.1M

% Chg '20 to '21

$49

$40

25.9%

$50

2021

$60

% Chg '20 to '21

44.2%

$89 $80

$127

$100

Hotel RevPAR $159

$150

20%



Hotel ADR

60%

40%



Shared Lodging Monthly

2020

2021

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

The Palm Beaches Shared Lodging Performance - August Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 58.5%

60%

Shared Lodging RevPAR

Shared Lodging ADR

52.6%

$300

$150

$222 $200

40%

11.1%

2020

Listings / Rooms

Sum of Shared Lodging Listings

Sum of Shared Lodging Rooms

2020

40.3% 2020

2021

Shared Lodging Room Revenue $11.9M

93K

8,106

Shared Lodging Room Nights Sold

$10M

% Chg '20 to '21

6,088

% Chg '20 to '21

$50

2021

100K

$100

26.2%

$100

2021

$117 % Chg '20 to '21

% Chg '20 to '21

20%

$164

$281

53K 50K 3,737

75.8%

% Chg '20 to '21 $5.4M

$5M

2,812

118.0%

2K 0K

2020

2021

2020

2021

$0M

2020

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2021

The Palm Beaches Total Lodging Performance - August Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 60%

40%

56.2%

41.0% Hotel Rooms + Shared Listings

26,230 23,826 20K

10.1%

26.3% 2020

2021

407K

0.4M

266K

2021

0.0M

2020

2021

Total Lodging Room Revenue $61.6M

$60M

$40M

52.9%

0.2M

2020

% Chg '20 to '21

$32.6M

% Chg '20 to '21

89.3%

$20M

0.1M 0K

78.0%

$55 $50

Total Lodging Room Nights Sold

0.3M

% Chg '20 to '21

10K

2021

% Chg '20 to '21 % Chg '20 to '21

$50

2020

$97

$100

$137

$100

% Chg '20 to '21

$173 $150

39.8%

20%

Total Lodging RevPAR

Total Lodging ADR

2020

2021

$0M

2020

2021

*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance - August CYTD Market

The Palm Beaches

Hotel Monthly



Hotel Occupancy 65.1% $200

46.8%

20K

Hotel Rooms

18,124

17,738

% Chg '20 to '21 10K

2020

40.0%

$50

2021

2,868K

1,957K

4.0%

2020

2021

Hotel Room Revenue $576.7M

$0.6bn

$0.4bn

$391.3M

% Chg '20 to '21

44.8%

2020

% Chg '20 to '21

0.6%

$94

% Chg '20 to '21

Hotel Room Nights Sold

15K

$100

$50

2021

$131

$201

$200

$100

39.2% 2020



Hotel RevPAR

$150

% Chg '20 to '21

20%



Hotel ADR

60%

40%

Navigation (select page and click go)



2021

2020

45.6%

$0.2bn

2021

$0.0bn

% Chg '20 to '21

2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

2021

The Palm Beaches Shared Lodging Performance - August CYTD Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 69.1% 60%

Shared Lodging RevPAR

Shared Lodging ADR $284

$300

57.0%

$150

$200 40%

% Chg '20 to '21 20%

$100

23.1% 2020

Shared Lodging Rooms

2021

$100

15.1%

$50

2020

2021

0.6M

2021

0.0M

41.7% 2020

2021

Shared Lodging Room Revenue $107.6M

600K $68.6M % Chg '20 to '21

2020

% Chg '20 to '21

$50M

33.1%

0.2M

2020

% Chg '20 to '21

$100M

0.4M

3.5%

$140

822K

0.8M

% Chg '20 to '21

Shared Lodging Room Nights Sold

1.0M

0.0M

% Chg '20 to '21

1.2M

1.1M

0.5M

$196

$200

$245

51.5% 2021

$0M

2020

2021

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

The Palm Beaches Total Lodging Performance - August CYTD Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy

Total Lodging RevPAR

Total Lodging ADR 65.8% $200

60%

$211

$194

48.2% 40%

% Chg '20 to '21

20%

36.0%

2020

Total Lodging Room Nights

$100

7.2%

2021

2020

% Chg '20 to '21

45.8%

2020

2021

Total Lodging Room Revenue $683.5M $0.6bn

2,572K

2021

3,683K

4.8% 2020

$94

$50

2021

% Chg '20 to '21

$100

Total Lodging Room Nights Sold

% Chg '20 to '21

$139

$50

5.6M

5.3M

$150

2020

$437.6M

% Chg '20 to '21

$0.4bn

42.1%

$0.2bn

2021

$0.0bn

% Chg '20 to '21

53.5% 2020

*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2021

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms

Occupancy (Occ) Paid Media

Advertising and media coverage that has been payed to be distributed

Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as

1 5

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

September 2021 PERFORMANCE DASHBOARD FY 2020 Performance Indicator

Goal

PR Impressions

FY 2021 Actual

1,200,000,000 2,944,891,532

Website Sessions

FY Goal (Post-COVID)

Current Month

FYTD

% to Goal

2,400,000,000

318,182,734

3,923,622,793

163%

530,000

402,268

580,000

65,462

764,316

132%

35,000

34,129

37,500

40,337

184%1

Facebook

13,700

13,455

14,700

18,466

402%1

Instagram

9,000

8,581

10,400

9,944

75%1

12,300

12,093

12,400

11,927

-54%1

27,000

22,857

32,000

33,932

121%1

Cultural Concierge Program Leads2

1,000

753

1,000

218

1,072

107%

Visitors to the Cultural Council3

12,500

5,206

6,000

285

3,337

56%

Partner Referrals

50,000

40,695

40,000

4,237

60,341

151%

64%

Social Media Followers (Total)

Twitter

Tourism Email Subscribers

Co-op Packages

Bolded items indicate TDC-designated performance indicators for FY21

In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly. 3 The Cultural Council building reopened to the public on December 1, 2020. 1

Item 4B - Page 1

HIGHLIGHTS MARKETING The Council finalized its FY22 marketing plan and presented to the TDC Board of Directors on Sept. 9. Work has already begun to implement the plan, including approving media buys, updating creative assets and rolling out Q1 co-op offers to grantees and cultural partners.

ADVERTISING The Council’s advertising efforts shifted in September to promote cultural destination brand creative (Where Culture Always Shines) with audience targets in major fly markets (Atlanta, Boston, New York, Philadelphia, Washington DC). The Council updated all cultural tourism collateral and associated website landing pages in September in order to have refreshed content for FY22. Materials include a cultural destination guide (large brochure and rack-size companion piece), cultural facilities guide for meeting planners, Cultural Concierge brochure and rack card, Shades of Culture promotional cards and a walking map of cultural locations around the Convention Center District.

PR The Council worked with its PR agency to gather information from cultural organizations on hands-on cultural experiences for a press release and pitch effort. The press release featured 6 organizations highlighting hands-on cultural experiences to amplify vacation time in The Palm Beaches. The agency conducted national outreach with plans to continue pitch efforts featuring these programs where applicable.

SOCIAL MEDIA The Council worked with its PR agency’s social media team to promote Flavor Palm Beach in the month of September with a sweepstakes on Facebook and Instagram. To participate, users had to follow both the Council and Flavor Palm Beach on either platform and tag a friend in a comment to enter the sweepstakes. The winner received a gift certificate to a participating restaurant and a pair of tickets to a nearby cultural venue. The results: • • • • •

Total # of sweepstakes entries: 151 Total impressions of sweepstakes posts: 26.3K Total engagements on sweepstakes posts: 441 Total Instagram followers gained during giveaway: 81 Instagram content interactions were up 48.3% during the sweepstakes compared to the 1-week period before the sweepstakes.

FEATURED PRESS COVERAGE ●

September 15, PR Global Newswire Distribution: “Learn By Doing: These Hands-On Cultural Experiences in The Palm Beaches will Amplify Your Next Vacation” ○ Total Frequency: 92 stories ○ Total Reach: 317.3M

Item 4B - Page 2

HIGHLIGHTS AGENCY COLLABORATION Discover The Palm Beaches: The Council is working with Discover to co-host a press event in New York in November. Several planning meetings occurred in September to develop the budget and other logistics, including selecting a venue and confirming an artist activation. The Council also worked on its participation and sponsorship for the upcoming LagoonFest in November, donating its booth to Delray-based nature organization and Category C-I grantee, Sandoway Discovery Center. Film & Television Commission (FTC): The Cultural Council continued to promote episode 4 of Art Adventures of The Palm Beaches streaming on ThePalmBeaches.TV throughout September and visited the production team during shoots for episode 5 (“The Art of Food”). Palm Beach International Airport (PBIA): The Council is working with PBIA to create a co-op campaign to promote the new non-stop service to Austin on Allegiant Airlines. This will be a two-month test campaign in November and December with dedicated ads and landing page with specific messages.

EQUITY, DIVERSITY & INCLUSION The Council continued to follow up after the Arts & Tourism Summit on EDI. The Council edited and posted the keynote sessions from the Summit on its website, helped facilitate a post-event survey of attendees, and developed an executive summary to share with sponsors, partners, and key stakeholders. The Council worked with Discover to select the cohort of 10 organizations for The Palm Beaches Diversity Challenge and participated in the kick-off meeting with The People Institute on Sept. 30.

CULTURAL CONCIERGE PROGRAM • •

• • • • •

•

Collaborated with the Kravis Center for the Performing Arts to offer presale opportunity to purchase “Broadway at Kravis” tickets in the September 21 edition of Hot Tickets. Worked with staff at South Florida Science Museum & Aquarium and Lighthouse ArtsCenter Gallery & School to develop potential hands-on and resort-worthy cultural activities for guests/spouses; sent a short list of possibilities to the event planner for the American Gear Manufacturers’ Association. Met with Jeff Dash/Chief Experience Officer for the Delray Beach Experience to learn about a versatile new app and consider potential collaborations. Connected with PBI about activation/entertainment for upcoming 2023 Florida Airports Council’s annual conference. Updated content from The Palm Beaches TV on the Visitor Information Center screen at the Council’s headquarters, with assistance from the PBC Film & Television Commission. Shared entertainment and other recommendations for July 2022 excursion at Carlin Park with conference planners from American Association of Agricultural Extension Agents. Attended virtual meetings of the City of Lake Worth Beach Tourism Task Force and its Marketing Committee; invited by Tourism Strategic Solutions to serve on the tourism marketing plan committee for the City of Riviera Beach, which will meet bi-monthly. For PBC Sports Commission, prepared a customized arts infusion for the upcoming The Perfect Game: Hall of Fame Press Conference on Oct. 7 at Roger Dean Chevrolet Stadium. Item 4B - Page 3

HIGHLIGHTS • •

Provided info to Discover about local dance resources that might strengthen a bid to attract a 2023 dance competition to the Convention Center. Renewed memberships in FRLA and Concierge Association of the Palm Beaches.

Item 4B - Page 4

TDC Board Monthly Activity Report September 2021

Florida State Golf Association Events Bring Strong Economic Impact, Elite Players to Palm Beach County WEST PALM BEACH, Fla. -- The Florida State Golf Association (FSGA), in partnership with the Palm Beach County Sports Commission, will host two premier golf tournaments this month. The Mid-Amateur Four-Ball Championship at Eastpointe Country Club in Palm Beach Gardens will take place September 11-12 and the Florida Junior Tour Pam McCloskey-Brosnihan Open at The Club at Quail Ridge in Boynton Beach will run from September 25-26. The Mid-Amateur Four-Ball Championship is a two-round event with a field of 52 teams competing in four-ball stroke play. Four-ball, commonly referred to as best ball, is a two-person team format in which the lowest score of the two players on each hole is counted.

The Florida Junior Tour Pam McCloskey-Brosnihan Open hosted by The Club at Quail Ridge is dedicated to the memory of their former Head Golf Professional, Pam McCloskey-Brosnihan, who lost her battle with cancer in 2014. Pam started working at Quail Ridge in 1992 as the Assistant Professional until 1994 when she was promoted to Head Professional, the title she kept until her passing. Quail Ridge honors Pam's memory by hosting an annual Florida Junior Tour event. This year, 84 players ages 16 to 18 will compete in a 36-hole stroke-play format to determine a winner in both the boys’ and girls’ divisions. When the Pam McCloskey-Brosnihan Open concludes, the Palm Beach County Sports Commission will have supported eight FSGA events in 2021. In total, the eight FSGA events will have attracted over 650 golfers to compete in Palm Beach County. The tournaments represented both amateur and professional competitions including U.S. Open Final Qualifying at The Bear’s Club in Jupiter.

Visiting golfers and spectators for both events are expected to be strong tourism revenue generators for Palm Beach County. In total, the Palm Beach County Sports Commission projects that the eight FSGA events it supported this year will create nearly $1 million in economic impact. “Golf has long been the cornerstone of sports in Palm Beach County and with the help of the FSGA and its many premier events, we’re happy to see the sport continue to flourish in The Palm Beaches,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “These tournaments present elite competition for athletes and bring with it a tremendous economic impact.” The FSGA is a volunteer organization made up of 500 volunteers who serve as tournament officials and course rating experts, and who assist junior and amateur golf in their local areas. The FSGA conducts more than 650 tournament days each year, including 38 state championships, and over 45 days of United States Golf Association qualifying events. For more information on golf in Palm Beach County, please click here. About the Palm Beach County Sports Commission The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports and sports tourism destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season), and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships, and a local membership program that supports its goals. Local, regional, national, and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the annual Lou Groza Award program, the Palm Beach County Sports Hall of Fame, and the Kids Fitness Festival of the Palm Beaches. For more information on the Palm Beach County Sports Commission, go to www.palmbeachsports.com.

Gainbridge LPGA at Boca Rio Set for Palm Beach County Return in January 2022 BOCA RATON, Fla. -- Tournament officials announced today that Boca Rio Golf Club in Boca Raton, Fla., will return as the host venue for the 2022 Gainbridge LPGA at Boca Rio. The Gainbridge LPGA at Boca Rio will feature a field of 120 players competing for a $2 million purse, taking place Thursday-Sunday, Jan. 27-30. “We are thrilled to continue our work with the LPGA Tour and return to Boca Rio Golf Club for the 2022 Gainbridge LPGA at Boca Rio,” said Dan Towriss, President and CEO of Group 1001, the parent organization of Gainbridge. “In the tournament’s first two years, we have established the Gainbridge LPGA as a world-class championship. It is an honor for us to support women’s golf and provide a platform for the game’s best players to showcase their talents to fans all over the world.”

“We are excited to once again host the world’s best female golfers back to Boca Rio Golf Club in January for the 2022 Gainbridge LPGA at Boca Rio,” said Elliott Wallace, president of Boca Rio Golf Club. “The inaugural event in 2020 was a tremendous success for the Southeast Florida community. We look forward to welcoming the players and local fans back

to Boca Rio next January.” Boca Rio Golf Club, which was founded in 1967 and designed by Robert von Hagge, is situated just four miles from the Atlantic Ocean on 200 acres of native Florida wilderness. A member-owned luxury golf club, Boca Rio is a rolling golf course featuring undulating greens and white sand bunkers with no developed real estate.

The Gainbridge LPGA at Boca Rio made its debut in Palm Beach County in 2020. Madelene Sagström shot 17-under par to win the tournament and take home $300,000, her share of the $2 million purse. The tournament returns to Palm Beach County in 2021 with support from the Palm Beach County Sports Commission. “With professional events on the LPGA Tour, PGA Tour, and PGA Tour Champions, it is easy to see why The Palm Beaches is Florida’s Golf Capital,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “The Gainbridge LPGA at Boca Rio will create a significant boost in visitor spending while spotlighting The Palm Beaches, FL over four days of live television coverage on the Golf Channel.” Ticket information for the 2022 Gainbridge LPGA at Boca Rio will be announced at a later date. For more information on the 2022 Gainbridge LPGA at Boca Rio, visit www.GainbridgeLPGA.com. About the Palm Beach County Sports Commission The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports and sports tourism destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season), and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships, and a local membership program that supports its goals. Local, regional, national, and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the annual Lou Groza Award program, the Palm Beach County Sports Hall of Fame, and the Kids Fitness Festival of the Palm Beaches. For more information on the Palm Beach County Sports Commission, go to www.palmbeachsports.com.

Perfect Game Announces Inaugural Hall of Fame Class and Celebrity Golf Tournament To Take Place in The Palm Beaches Palm Beach Gardens, Fla. -- Perfect Game Founder and President, Jerry Ford, announced the 10-member inaugural class of the newly-created Perfect Game Hall of Fame. Following online fan voting and a review by a specially created Perfect Game Hall of Fame selection committee, the inaugural class of Perfect Game Hall of Famers includes Carl Crawford, Prince Fielder, Zack Greinke, Bryce Harper, Brian McCann, Andrew McCutchen, Buster Posey, Mike Trout, Justin Upton, and Joey Votto. The Class of 2021 will be inducted into the Perfect Game Hall of Fame Thursday, December 2, in the Grand Ballroom of the PGA National Resort and Spa in West Palm Beach, Fla. During the ceremony, each of the inductees will be presented with a Perfect Game blazer designed exclusively for the players by Las Vegas-based Stitched Lifestyle.

The day after the gala, Friday, December 3, the Perfect Game Cares Foundation will host a ‘who’s-who’ in Major League Baseball Celebrity Golf Classic at PGA National. Proceeds from all Hall of Fame-related events and activities will benefit the Perfect Game Cares Foundation’s Grow the Game Fund, which helps provide baseball and softball playing opportunities for children in underserved communities across America. Scheduled to participate in the golf event are former Major Leaguers Dante Bichette, Tom “Flash” Gordon, Luis Gonzalez, Trevor Hoffman, Clint Hurdle, Charles Johnson, Andruw Jones, Brian Jordan, Tim Lincecum, Mike Lowell, Tino Martinez, Mark McGwire, Hunter Pence, Tim Redding, CC Sabathia, Gary Sheffield, Junior Spivey, Trevor Story, Tanyon Sturtze, Greg Vaughn and Dmitri Young. Additionally, women’s softball great Jennie Finch and gridiron stars Warren Sapp and Barry Switzer will take to the course in support of the Grow the Game Fund.

“First, I want to thank the fans for casting their votes and I want to thank the Perfect Game selection committee for weighing in with their choices for the inaugural class of the Perfect Game Hall of Fame,” stated Jerry Ford. “Without question, all ten of these players fit the necessary criteria required for entry into the Perfect Game Hall of Fame. Of course, it should go without saying, there are many other great players that will surely join them in the years to come. I am truly honored and blessed by the fact that I was lucky enough to have seen all these great players and outstanding people perform while they were very young. The entire Perfect Game staff has truly enjoyed following their careers in the big leagues, and we’re all proud of their contributions to the game and the communities they call home. They are Hall of Famers on and off the field.”

Perfect Game Cares Foundation Executive Director, Jennifer Ford added: “The Perfect Game family congratulates each member of the inaugural Hall of Fame class. Each one of these men began their esteemed careers as young boys participating with and against their peers during Perfect Game events. From an early age, each one of the Hall of Famers distinguished himself on the field through their play and off the field through their support and compassion for others. It will be a thrill to recognize their achievements in December, as we gather to honor them and raise funds to help provide baseball and softball playing opportunities for children everywhere. Helping the next generation fall in love with the great games of baseball and softball, by removing economic barriers, is at the core of Perfect Game and the Perfect Game Cares Foundation.” Perfect Game, the world’s largest youth baseball and softball platform and scouting service, has been fortunate to have seen more than 1,600 young athletes play at the Major League level after appearing in Perfect Game events during their amateur years. And since 2003, 13,324 Perfect Game alumni have been selected in the MLB first-year, amateur player draft. During the 2021 MLB draft, all 36 players selected on the first day (29 first round picks, one compensation pick, and six competitive balance round A picks) played in Perfect Game events, and 95-percent of all players chosen in the 2021 draft

are

Perfect

Game

participants.

To be eligible for election into the Perfect Game Hall of Fame, players had to have been on a Major League Baseball team’s active roster on or before July 15, 2013, and they must have attended multiple Perfect Game events as an amateur. Online fan balloting took place Monday, July 19 through Wednesday, September 1, and participating fans were allowed to select up to 10 players from the original list of 24 eligible players. For more information regarding the Perfect Game Hall of Fame Induction Gala and fundraising golf tournament at PGA National Resort and Spa, please click here.

Professional Boxing to Make Debut at Delray Beach Tennis Center WEST PALM BEACH, Fla. -- The Delray Beach Boxing Club, with support of the Palm Beach County Sports Commission, will host Black Sheep Fight Night 2 at the Delray Beach Tennis Center on Friday, September 10. The event begins at 6 p.m. and will feature several local fighters. Black Sheep Fight Night 2 marks the first professional boxing event to take place at the Delray Beach Tennis Center. The event also signifies the return of boxing to the venue as the Golden Gloves Invitational Championships were held there in 2002. The fight card will feature 10 professional bouts, many of which include local boxers. Among the local fighters is Antonio “Bang” Williams, 24, who will be featured on the main card as he looks to improve his already impressive 14-0-1 professional record. Other boxers training out of Delray Beach Boxing Club include Lawrence Newton, Jonas Sylvain, and Tobias Green. With a much larger venue than the boxing gym used for the first Black Sheep Fight Night, the event promoters believe this will be the biggest professional fighting event in Delray Beach history. For more information or to purchase tickets please visit: Event Website The full fight card is as follows:

A world-class facility at the entrance of picturesque and palm-lined downtown Delray Beach, the Delray Beach Tennis Center, contains 14 clay courts, six hard courts, and an 8,200-seat stadium. One of the premier tennis facilities in the southeast, the Center hosts elite and charity tennis tournaments throughout the year, including the Delray Beach Open, the only ATP tour event combining an ATP 250 event with an ATP Champions Tour; the USTA Clay Court Championships; and the Chris Evert Pro-Celebrity Tennis Classic. The Delray Beach Tennis Center offers “soup to nuts” services for tournament play, including an upstairs pavilion and conference room and a pro shop with locker rooms, racquet stringing, and merchandise.

About the Palm Beach County Sports Commission The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports and sports tourism destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season), and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships, and a local membership program that supports its goals. Local, regional, national, and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the annual Lou Groza Award program, the Palm Beach County Sports Hall of Fame, and the Kids Fitness Festival of the Palm Beaches. For more information on the Palm Beach County Sports Commission, go to www.palmbeachsports.com.

Newsletter of the Palm Beach County Film and Television Commission | October 2021

IN THIS ISSUE 1 JEFF CORWIN SERIES 2 THE ART OF FOOD 3 HG PHOTOSHOOTS 4 IRIS FOR EBAY 5 SWEDE FEST RETURNS 6 YESTERYEAR VILLAGE 7 SSOF CALL FOR ENTRIES

FILM FLORIDA PODCAST SEASON 4 October Guests: - Taylor Miller & Ronald Baez: Slamdance Miami - Paul Sirmons: Former State Film Commissioner

SEA TURTLES STAR WITH JEFF CORWIN IN NEW SERIES Wildlife conservationist and beloved television personality Jeff Corwin stars in a new series, Wildlife Nation with Jeff Corwin, debuting this month on ABC. Litton Entertainment (along with presenting sponsor organization Defenders of Wildlife) highlight the dedicated environmental heroes that rescue, rehabilitate, preserve, and protect the natural habitats of the amazing creatures in North America. One of the episodes of the new series was filmed at the Gumbo Limbo Nature Center (GLNC) in Boca Raton alongside their team of dedicated experts. “The GLNC is such a great conservation organization. The protected coastline and beach park system is a great resource, especially for nesting sea turtles. Their work is top-notch and they are very committed to protecting the sea turtles,” said Corwin, Host & Executive Producer. He added, “There were so many memorable moments during filming. A Corwin at GLNC favorite for our team was returning a green turtle and a loggerhead, both severely distressed and on death’s door, home to the ocean after going through a long recovery at the GLNC. It Corwin with hatchlings in Boca will make for a very powerful moment on the series.” Corwin’s mission is to empower his audience to be better stewards of the environment, inspire young people to think about science, and protect the natural heritage of the United States (Source: Boston Globe). Find more on instagram.com/wildlifenationtv and facebook.com/wildlifenationtv and watch episodes Saturday mornings on ABC.

THE ART OF FOOD Life inspires food and food inspires art. On the latest episode of Art Adventures of The Palm Beaches, “The Art of Food – Palm Beach County Style,” host Shelli Lockhart and crew take viewers to fascinating culinary destinations for On Set at Elisabetta’s ‘back of the house’ interviews with chefs, restaurateurs and mixologists. There’s something on the menu for everyone, with tasty treats and nutritional tidbits that span a variety of sumptuous specialties from elevated lowcountry cuisine to authentic artisanal Italian cooking. Journey along and visit 1000 North in West Palm Beach, DADA The Restaurant in Delray Beach, Oceano Kitchen in Lantana, Elisabetta’s Ristorante in West Palm Beach and more. Coming soon to South Florida PBS. See more at On Set at 1000 North artadventuresofthepalmbeaches.com.

HG ATTRACTS HIGH-IMPACT South Florida-based HG Producers is a full-service production company serving the fashion, celebrity and lifestyle communities around the world for more than 25 years. With regular clientele like Lilly Pulitzer, Victoria's Secret, Champion, and many more, HG Producers has bolstered its reputation to bring concepts to life within budget while always keeping the health and safety of the crew in the forefront. The team recently captured images for two major projects in The Palm Beaches—an upcoming cover of Cosmopolitan Magazine and the latest fashion line from Lilly Pulitzer. The Cosmo cover shoot took place at G-Star Studios—one of the largest soundstages in Florida, which allowed star Venus Williams to stay close to home. The Lilly Pulitzer spread was captured at a luxury waterfront home in Ocean Ridge and the Palm Beach Par 3 Golf Course. For more, visit hgproducers.com. Ocean Ridge Home 4D

FOCUS ON FILM EBAY’S PASSION FOR FASHION In the first installment of eBay’s new content series Old School Meets New School, the idea of a generation gap is called into question as 24-year-old rapper Lil Yachty bonds with 100-year-old fashion icon Iris Apfel over their passion for luxury timepieces. The “odd couple” talk everything from Rolex and Audemars Piguet to start ups and innovators, subverting assumed differences of age, race, gender and culture in the energetic short piece. Iris’ interview was filmed at a private residence in West Palm Beach, decorated with pops of bright whites and blues in the backdrop to accentuate the prop jewelry. Resident celebrities like Iris are a regular draw for commercial production, and this location kept her close to her home in Palm Beach. Check out the segment at youtube.com/ watch?v=-PkTLrVy4V4. Iris Apfel & Lil Yachty

ULTIMATE INVASION GAINS TRACTION Boca Raton-based production company Behind-the-scenes DMAC Studios’ original sci-fi series, Ultimate Invasion, has been picked up by Lee Production for global distribution airing on Amazon Prime, Roku, iTunes and more. Produced by Greg James Blount and David Wenzel, directed by Greg LeSar, and filmed throughout Palm Beach County, Ultimate Invasion is a family-friendly Behind-the-scenes episodic TV series where aliens secretly invade Earth to explore the complicated experiences of human nature. Aliens secretly land in Florida and infiltrate a modern family to discover what it’s like to be truly human but have mysterious agents following closely on their heels. DMAC proudly announced that distribution for their TV show now includes cable, Video on Demand, Dish, and several others platforms. The release date for all episodes is February 22, 2022. Follow their trail on Instagram & Facebook at @ultimateinvasion.tv.

THE ART OF RECOVERY Founded by artist Manny Mendez and Vic James, the 5th Annual Art of Recovery Film Festival & Art Exhibit recently celebrated another 3-day event filled with film, paintings, photography, culture and more created by national artists. Hosted at the Stonezek Theatre in Lake Worth Beach, filmmakers from different corners of the country shared their films. Over $5,000 dollars was awarded with over 50 films played and over 100 of people in attendance. The Art of Recovery Film Festival started September 2014. It was the brainchild of two former addicts, one with a year clean and the other with two. One, a photographer who had not used his tools in months, the other a seasoned artist. For more about the annual event visit Founders Vic & Manny theartofrecoveryfilmfestival.com.

TIMBERTECH RETURNS TO BOCA The TimberTech Championship returns to The Old Course at Broken Sound in Boca Raton the week of November 1-7. This PGA TOUR tournament has been played in The Palm Beaches since 2007. After last year’s success, Jesse Singh, CEO of The AZEK Company expressed excitement to be back in Boca, adding, “We are also grateful to know that this sponsorship will have a positive and lasting impact on the local community, as a portion of the proceeds will benefit the Boca Raton Regional Hospital.” Since its inception, the TimberTech Championship has generated more than $2 million for local charities. All three rounds of this year’s championship are set to be televised on the Golf Channel. For more info, visit timbertechchampionship.com.

LOOK OUT FOR SCREENS AIRING THE PALM BEACHES TV

Two exciting new shows have been added to The Palm Beaches TV: On the Town in The Palm Beaches Black Voices and Hispanic Heritage. Originally produced and distributed by South Florida PBS, each of these half hour shows offer a glimpse into the multicultural communities found in Palm beach County. In Black Voices host Frank Licari visits a variety of Black owned businesses, including Natural Movers Dance Project, Spady Cultural Heritage Museum, Streetwaves, The New Vegan and more. Explore Hispanic businesses with Rhythms Dance Studio, The Hispanic Heritage Festival, Salento Coffee Shop, Mario Lopez Torres Furniture and more. Catch new and On Set with SABR Soccer previous episodes on demand at thepalmbeaches.tv/town-palm-beaches.

On Set with Sugar Plum & The Grumbling Growler

FOCUS ON FILM SEVEN DEADLY SWEDES Swede Fest™ Palm Beach is back and celebrating its 7th year of mediocre remakes. The wildly popular event, hosted by the Palm Beach Film Society, honors comically bad renditions of Hollywood hits and will take place at the Kelsey Theater in Lake Park on Sunday, October 24 from 5:30-9pm. Swede Fest is a global celebration of no-budget, three-minute shorts; imagine the 1996 action/disaster flick Twister filmed using balled-up paper towels, or a reenactment of The Fast and the Furious using children’s Big Wheels. After the screenings, attendees will vote for their favorite worst film, which means bragging rights for the amateur filmmakers. Tickets are $12 in advance and $15 at the door. To view a complete list of movies, or to purchase tickets, visit bit.ly/3m5j8wI.

SPOTLIGHT ON WOMEN IN FILM The Women in Film Project aims to pave the path for inclusivity and create an environment where women are heard, seen and valued for who they are and the work they create. Launched by photographer (and previous Student Showcase of Films winner!) Eli Dreyfuss, the project spotlights the stories and journeys of female cinematographers, directors, producers, Abigail Mesa screenwriters and other behind-the-scenes roles via portraits and interviews. Several Palm Beach Countybased filmmakers have been featured in the series, including Cinematographer Abigail Mesa (West Palm Beach), Animation Teacher Ally Abrams (Lake Worth) and Director Emily Skye (Palm Beach). “While there are 7.5 billion people in the world, when someone stands in front of my camera, they deserve to feel like they are the only one,” said Dreyfuss, whose plan for the future of the project is to continue expansion nationwide to grow the network. Get involved at thewomeninfilmproject.com. Emily Skye

SCORING DISTRIBUTION While attending Florida State University, Alexandrina Andre's touching film Flora won a College Feature Award at the 2017 Palm Beaches Student Showcase of Films. Her latest documentary, One Life to Blossom, was just acquired for distribution by global streaming sites Roku, Philo, Vimeo, Plex TV, Tubi tv and others! One Life to Blossom is a story that follows the life of black transgender activist and entertainer Blossom C. Brown. Raised in Mississippi, Blossom struggled after being infected with H.I.V. at the age of seventeen. Although denied by nursing schools six times, the black community, and colleagues, Blossom refused to give up her dreams. “It is not your typical black transgender story. While it does have sad moments, it’s a pretty uplifting film, and I know it will inspire others as well.” said Alexandrina. Watch the trailer at youtu.be/03JUgXWh4sk. Alexandrina Andre

FOOTBALL IN PARADISE Florida Atlantic University’s (FAU) football team kicks off the 2021 season under the direction of second-year Head Coach Willie Taggart. The Fighting Owls will have all 12 of its games broadcast this Coach Willie Taggart season, including televised games on ESPN, ESPN3 and the SEC Network. Other networks showcasing football in paradise include FS2 and CBS Sports Network. Meanwhile, non-televised games are streamed live on the Stadium Network, an internet based network operated by Sinclair Broadcast Group. For those who like to tune-in via radio, all games are broadcast on Fox Sports 640AM South Florida. In addition to gameday, FAU fans can also tune in for a weekly sports show on Bally Sports Florida called Inside the Burrow. ESPN Radio West Palm Beach also produces a weekly show hosted by on-air personality Ken LaVicka. For more, visit fausports.com.

A BALLAD TO INSPIRE HOPE On behalf of Boca Raton-based non-profit organization Nat King Cole Generation Hope and its founders Timolin Cole & Casey Cole, twin daughters of iconic entertainer Nat King Cole, the charity has released a new song and music video titled Can We Talk to the World? At a time when the pandemic has forced countless children to deal with unprecedented challenges, this song is an anthem of hope and reminder: all youth deserve to experience the joys of musical expression, to nurture their hearts and minds. Hugo Creative out of Washington, DC filmed the music video throughout The Palm Beaches, including Sugar Sand Park in Boca Raton, utilizing the carousel, playground and Willow Theatre as Timolin & Casey Cole backdrops for the uplifting tune. The video features singer Haven Star along with many young talented musicians from throughout South Florida. See more at natkingcolegenhope.org. 4D

FOCUS ON FILM FLASHBACK FEATURE: DONNIE BRASCO A 1997 American crime drama starring Al Pacino and Johnny Depp, Donnie Brasco is another unforgettable movie that filmed in Palm Beach County. Loosely based on true events, Donnie Brasco is the story of an undercover FBI agent played by Depp who infiltrated a notorious Mafia family in 1970’s New York City. Also featuring screen legend Al Pacino as a Mafia hitman who vouches for Depp’s character, this powerful film shows the inner workings of criminal organizations and the psychological effects on infiltrators. The movie makes full use of Palm Beach’s beauty and shows the protagonists enjoying themselves on sandy beaches and at Rapids Water Park in Riviera Beach. See more at en.wikipedia.org/wiki/Donnie_Brasco_(film).

LOCATION SPOTLIGHT YESTERYEAR VILLAGE Historic treasures and replicas of a bygone era help set the scene for Old Florida at Yesteryear Village. For the past 30 years, the collection of buildings has grown beyond a schoolhouse, a barn, farm and blacksmith shop, to The Dentist Office include a firehouse and print shop, general store, dentist office and a church with its original windows and pews as well as several homes built before 1940. With an extensive collection of authentic Bell South equipment, a dressmaker’s house, a fishing camp and the Gatekeeper’s Cottage (also known at the Riddle House), this has also served as a setting for paranormal projects Riddle House The six-acre property at South Florida Fairgrounds takes visitors back to an era before running water and other modern conveniences, when people grew their own produce and had goats and chickens. The Village includes brick Neighborhood Angles sidewalks, mature trees, offers long and clear sightlines and conveys a sense of community.

INT General Store

The property was the location for the production In Sanity, FL that featured the late Burt Reynolds, and has hosted numerous productions over the years. See more of the angles available at Yesteryear Village at pbfilm.com/location-directory.

EDUCATION CORNER SSOF CALL FOR ENTRIES The Palm Beaches Student Showcase of Films (SSOF) will be open for entries on October 18! From storyboard beginnings to storybook endings, the SSOF is the largest student film competition and award show in the state of Florida. Student filmmakers, writers, and graphic artists are given the experience of a lifetime with a gala celebration and more than $20,000 in cash, prizes and scholarships prizes in the following categories: Feature/Short, Documentary, Music Video, Animation, Commercial PSA, Education PSA, Environmental PSA, Screenwriting, and Poster Design! Additionally, in a lasting tribute to film legend, Burt Reynolds, the SSOF will present to a Palm Beach County high school senior The Burt Reynolds Scholarship, with a big $5,000 cash prize! Burt Reynolds Finalists Free to enter, student submissions are evaluated by a panel of more than 50 industry professionals from around the globe. Past judges have included Vanilla Ice, Emmywinning writer and show-runner Chic Eglee, American Idol and America’s Got Talent musical director Michael Orland, ESPN filmmaker Billy Corben, awardwinning visual effects superstar Adam Howard, casting giant Ellen Jacoby, composer Hal Rosenfeld, Emmy-nominated actress Kelsey Scott, Emmy and Grammy-nominated composer Ryan Shore, international artist Ralfonso, movie stuntman Mike Kennedy, TV/film producer Elayne “E.K.” Keratsis and more! Visit pbfilm.com/SSOF to enter.

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com

To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

Production Activity Report For August 2021 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the Coronavirus’ impact on Palm Beach County’s production industry beginning in March 2020, year-over-year percentage changes in each category show major increases due primarily to the stability the industry has reached in recovering business lost amidst global lockdowns during the pandemic. For a more detailed historical context of COVID-19’s impact timeline for Palm Beach County and the state of Florida as compared to the U.S. at large, please refer to the March – December 2020 Production Activity Reports. Percentage change variances of ± 10% are as follows for the August 2021 year-to-date production statistics: 1. 2. 3. 4. 5. 6. 7.

Production Revenue: 26% increase Hotel Room Nights: 42% increase Production Days: 32% increase Total Productions: 41% increase Total Leads: 26% increase Lead Responses: 24% increase Lead Conversions: 57% increase

In comparison to pre-pandemic numbers from 2019, cumulative totals for Production Days, Permits, NonPermitted Productions, Leads and Lead Conversions for January–August 2021 have surpassed that of January–August 2019, showing that the Palm Beach County production industry continues to adjust and recover from the hardships and obstacles presented by the pandemic. A record number of permits have been issued in the first eight month of the calendar year (257 vs. previous record of 249 in 2017), even with the relative slow down in total number of productions in August 2021. While August is typically a slower production month due to the heat of late summer, August 2020 saw an abnormal surge in production since businesses were playing “catch-up” on content creation coming out of the first wave of the pandemic. Notable productions this month include popular television series like Shark Attack Files, 90 Days Singles (90 Day Fiance spin-off) and Temptation Island. Additionally, the Tourism Branded Content Sponsorship Program continued on-location production and post-production on two new episodes of On The Town in The Palm Beaches highlighted Black Voices and Hispanic Heritage. In the midst of the recovery process, the FTC staff actively generates and pursues leads for new business. While major production epicenters like California and New York were undergoing continuous shutdowns to slow the spread of COVID-19 in January and February 2021, Florida remained open for business while making health and safety a priority on set, and continues to do amidst the growing cases associated with the Delta variant. The State Film Commission’s number of leads have nearly doubled over last year, showing that this is a statewide trend. The FTC cultivates those relationships with returning clients to keep Palm Beach County top of mind as safe, reliable place for production to take place.

4.E.

January 2021 Production Production Activity Activity Report Report August 2021 PRODUCTION REVENUE

Aug 2020

YTD 2020

Aug 2021

YTD 2021

$10,043,874

$87,823,538

$11,804,016

$110,417,257

12-MONTH ROLLING REVENUE September 2020 - August 2021

CHANGE 26%

$193,911,243

HOTEL ROOM NIGHTS

439

5,134

502

7,268

42%

PRODUCTION DAYS

522

3,777

576

4,981

32%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

16 24 40

145 167 312

19 12 31

257 183 440

77% 10% 41%

State FC and Susan Simms Other Leads and Return Clients

7 19

20 158

9 6

36 188

80% 19%

TOTAL LEADS

178

224

26%

LEAD RESPONSES

176

219

24%

57%

1,341

17,013

2,121

18,549

LEAD CONVERSIONS WEBSITE UNIQUE VISITORS

4.E.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Eleven Months Ending August 2021 Period To Date Actual

Curr Budget

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

77,918 0 21,904 (11,045) 15,644 200 6,686 6,461

TOTAL OPERATING REVENUE

117,768

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD TOTAL OPERATING EXPENSES

NET OPERATING INCOME (LOSS)

Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue* Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses* Net Income (Loss)

Curr Budget

Annual Budget Budget Var

Actual

Annual Budget

Budget Var

1,012,934 10,000 246,758 34,142 246,130 57,901 159,452 104,761

1,743,200 0 364,280 1,611,410 390,420 94,400 310,110 (68,090)

(730,266) 10,000 (117,522) (1,577,268) (144,290) (36,499) (150,658) 172,851

1,012,934 10,000 246,758 34,142 246,130 57,901 159,452 104,761

1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)

(767,066) 10,000 (118,722) (1,617,858) (148,970) (44,499) (151,908) 179,101

140,970

(23,202)

1,872,077

4,445,730

(2,573,653)

1,872,077

4,532,000

(2,669,923)

21,716 27,540 2,746 22,055 144,499 15,110 9,987 15,703 30,157

29,400 46,400 21,410 25,540 217,420 28,180 13,490 24,450 30,560

7,684 18,860 18,664 3,485 72,921 13,070 3,503 8,747 403

275,518 299,306 89,762 208,523 1,363,128 213,333 139,934 210,016 306,017

348,410 495,880 268,830 300,030 2,355,880 323,230 194,370 332,210 329,910

72,892 196,574 179,068 91,507 992,752 109,897 54,436 122,194 23,893

275,518 299,306 89,762 208,523 1,363,128 213,333 139,934 210,016 306,017

424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000

148,582 262,194 208,938 124,977 1,205,172 139,367 70,866 146,884 81,983

289,514

436,850

147,336

3,105,537

4,948,750

1,843,213

3,105,537

5,494,500

2,388,963

(171,746)

(295,880)

124,134

(1,233,460)

0 (171,746)

(186) (186)

(171,931)

52,900 0 18,230 54,410 8,370 0 13,250 (6,190)

Actual

25,018 0 3,674 (65,455) 7,274 200 (6,564) 12,651

OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X

Year To Date Budget Var

6,000 (301,880)

(6,000) 130,134

(186) (186)

333 37,500 1,250 500 16,607 51,667 107,857

(409,737)

237,806

(503,020)

(730,440)

(1,233,460)

24,000

(36,477)

(12,477)

(527,020)

(693,962)

(1,220,982)

7,444 250,000 257,444

2,475,000 (219,176) 229,167 2,484,991

(2,475,000) 219,176 7,444 20,833 (2,227,547)

442,611 5,778 94,894 26,266 569,549

3,667 412,500 13,750 5,500 182,677 568,333 1,186,427

3,667 (30,111) 7,972 5,500 87,783 542,067 616,878

771,544

(2,304,631)

(12,477) (1,220,982)

(1,533,087)

(962,500)

(270,960)

30,000

(42,477)

(992,500)

(228,482)

7,444 250,000 257,444

2,443,728 2,700,000 (239,101) 250,000 5,154,627

(2,443,728) (2,700,000) 239,101 7,444 (4,897,183)

442,611 5,778 94,894 26,266 569,549

4,000 450,000 15,000 6,000 199,284 620,000 1,294,284

(1,533,087)

2,867,843

4,000 7,389 9,222 6,000 104,390 593,734 724,735 (4,400,930)

4.F.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Eleven Months Ending August 2021 Period To Date Actual MTD Current Year

Actual MTD Prior Year

Year To Date MTD Variance

Actual YTD Current Year

Actual YTD Prior Year

Variance

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

77,918 0 21,904 (11,045) 15,644 200 6,686 6,461

46,398 0 12,456 (34,144) 10,005 545 3,295 52

31,521 0 9,448 23,099 5,638 (345) 3,391 6,410

1,012,934 10,000 246,758 34,142 246,130 57,901 159,452 104,761

1,561,340 10,000 347,911 1,398,412 386,649 90,173 242,856 (42,044)

(548,407) 0 (101,153) (1,364,270) (140,519) (32,272) (83,404) 146,805

TOTAL OPERATING REVENUE

117,768

38,606

79,162

1,872,077

3,995,298

(2,123,220)

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

21,716 27,540 2,746 22,055 144,499 15,110 9,987 15,703 30,157

26,110 32,180 16,135 20,549 122,365 23,278 38,639 21,222 28,952

4,394 4,640 13,389 (1,506) (22,134) 8,167 28,651 5,519 (1,205)

275,518 299,306 89,762 208,523 1,363,128 213,333 139,934 210,016 306,017

311,921 426,165 213,753 252,259 1,769,385 279,923 177,167 283,989 316,688

36,403 126,859 123,991 43,736 406,257 66,590 37,233 73,973 10,671

TOTAL OPERATING EXPENSES

289,514

329,429

39,915

3,105,537

4,031,250

925,713

(171,746)

(290,822)

119,077

(1,233,460)

NET OPERATING INCOME (LOSS) OPERATIONAL CAPITAL EXPENSES

744

(744)

(12,477)

(35,952) 12,667

(1,197,507) (25,144)

NET OPERATING INCOME (LOSS) AFTER CAP-X

(171,746)

(291,566)

119,821

(1,220,982)

(48,619)

(1,172,363)

COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY FUNDING PAID TO COUNTY

349,497 (565,114)

250,461 (2,742)

99,037 (562,372)

2,799,980 (1,476,841)

3,602,185 (4,336,094)

(802,204) 2,859,253

TOTAL NET COUNTY FUNDING ACTIVITY

(215,617)

247,719

(463,335)

1,323,139

(733,910)

2,057,049

NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING

(387,362)

(43,848)

(343,515)

102,157

(782,529)

884,686

Marketing Report – October 2021 October Events The Sneaker Exit TDC Retreat International Esthetics Cosmetics Condo and HOA Expo PBC Golden Palm Awards Chamber of Commerce Palm Beach Home & Design Show Korea Tae Kwon Do Martial Arts

10/02/21 10/06/21 10/07/21 10/13/21 10/20/21 10/21/21 10/29/21 10/30/21

10/02/21 800 Consumer 10/06/21 50 Meeting 10/12/21 3,000 Trade 10/13/21 450 Consumer 10/20/21 500 Banquet 10/21/21 200 Banquet 10/31/21 1,000 Consumer 10/30/21 125 Meeting

Definite Definite Definite Definite Tentative Definite Definite Definite

Social Media Social Media Followers Facebook – 8,374 (August) to 8,384 (September) Instagram – 2,038 (August) to 2,056 (September) Twitter - 3,097 (August) to 3,101 (September) Instagram Monthly Total Interactions – 136 (August) to 152 (September) Impressions – 3,266 (August) to 2,645 (September) Reach – 1,402 (August) to 612 (September) Generate Profile Visits – 122 (August) to 126 (September) Facebook Monthly Total People Reached – 51,411 (August) to 44,437 (September) Post Engagements – 3,152 (August) to 3,477 (September) Page Likes – 19 (August) to 31 (September)

Google Analytics

Media Alerts Hotel usage up in Palm Beach County, down in other parts of the state - WPBF [google.com] WPBF West Palm Beach The "bed tax," which funds tourism projects including the Palm Beach County Convention Center, beach nourishment projects, sports stadiums, Discover ...

DEFINITE Room Rental by Month

Booked Date Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 ACTUAL $ BUDGET $ Variance $ Prospects $

Oct-21 87,525

Nov-21 162,918

Dec-21 38,785

Jan-22 118,525

Feb-22 439,852

Mar-22 328,219

Apr-22 219,262

May-22 327,933

Jun-22

Jul-22 93,185

Aug-22 34,000

Sep-22 TOTALS 135,688 $ 1,985,892

87,525

162,918

38,785

118,525

439,852

328,219

219,262

327,933

93,185

34,000

135,688

136,000

22,000

127,000

105,000

456,000

298,000

203,000

195,000

29,000

80,000

41,000

140,000

(48,475) $

140,918

(88,215) $

13,525

(16,148) $

30,219

16,262

132,933

(29,000) $

13,185

(7,000) $

28,181

62,250

7,875

104,750

18,950

7,875

9/28/2021

updated:

$ $

1,985,892 1,832,000

(4,312) $

153,892

229,881

Cancels

September 2021 Project Status Report Department of Environmental Resources Management Sea Turtle Monitoring: In September, ERM staff assisted Inwater Research Group (IRG) with sea turtle monitoring and tagging efforts in Lake Worth Lagoon (LWL). These events are authorized under state and federal permits and provide biologists with data used for managing the conservation of sea turtles in LWL. Desirable conditions and good water clarity provided an advantageous opportunity to maximize both sightings and captures. A total of 16 juvenile green turtles were observed during the survey, with 3 being captured for sampling and fitted with acoustic satellite tags. This is the first time ERM has successfully deployed acoustic satellite tags on turtles in LWL.

GOLIATH GROUPER AGGREGATION

SEA TURTLE MONITORING

Reef Outreach: ERM staff worked with the team at Discover the Palm Beaches to host five divers this summer as they explored the Palm Beaches. The group, which included Ben Hicks, James Ferrara, Max Blakesburg, Melissa Smith, and Mike Winkles, kayaked, swam, and dove in some of the most magical places Palm Beach County has to offer. In fact, a TikTok video captured by Winkles shows a few of the goliath groupers aggregating on the County’s artificial reefs this summer. The video, which was posted on August 25th, has since been viewed over 4.3 million times.

DISCOVER THE PALM BEACHES STAFF AND VISITING DIVERS

Photo Credit Upper left: Mike Winkles Lower left: Discover the Palm Beaches

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

Frights in the Forest: Join us for a Haunted Hike through the forest of North Jupiter Flatwoods Natural Area on Friday, October 29th. The trail follows a paved and dirt trail (no pets or strollers), and will be open from 7 to 9 p.m. There is no age restriction, however the Haunted Hike contains loud noises and lunging characters. Parents should determine if this is too much scare for their young kids. All children must be accompanied by an adult. For more information and additional events, visit pbcerm.eventbrite.com.

HAUNTED HIKE

BLACK-AND-WHITE WARBLER

Migratory Bird Surveys: The snowbirds are back in South Florida. Staff are getting out and conducting migratory wildlife surveys to document which bird species are stopping in the natural areas for rest and nourishment on their way to warmer winter locales. Migratory birds seen during these surveys include American redstarts, yellow-throated warblers, and black-and-white warblers.

Adventure Awaits: Adventure Awaits events are underway. Ten events remain for the fall schedule. Join ERM staff for a full moon trail run, a photography workshop, or an afternoon paddle. For more information and additional events, check us out at pbcerm.eventbrite.com or facebook.com/pbcerm/events.

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2021

Aug 2021

Aug 2020

Percent Change

12 Months 12 Months ended Aug ended Aug 2021 2020

Percent Change

Total Passengers

386,585

113,627

240.2%

4,045,630

4,433,933

-8.8%

Total Estimated Seat Capacity (1)

482,518

254,201

89.8%

5,875,403

6,357,901

-7.6%

Estimated Load Factor (2)

80.1%

44.7%

35.4%

Total Cargo Tons (3)

2,451

2,321

5.6%

31,358

28,873

8.6%

242,327

136,734

77.2%

2,924,283

3,145,029

-7.0%

Air Carrier Operations (4)

3,324

1,746

90.4%

39,768

42,252

-5.9%

GA & Other Operations (5)

5,725

4,589

24.8%

104,272

77,479

34.6%

Total Operations (5)

9,049

6,335

42.8%

144,040

119,731

20.3%

Landed Weight (thousands of lbs)

68.9%

69.7%

-0.9%

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended August 2021 Airline Percentage of Market

Aug 2021

Enplaned Passengers Total Enplaned Passengers Delta Air Lines American Airlines JetBlue Airways United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota Swift Air Air Canada

195,879 49,450 45,524 44,291 28,380 15,610 5,494 4,181 2,196 516 132 105 -

Market Share 100.00% 25.25% 23.24% 22.61% 14.49% 7.97% 2.80% 2.13% 1.12% 0.26% 0.07% 0.05% 0.00%

12 Months ended Aug 2021

Enplaned Passengers 2,030,004 448,460 513,867 475,040 277,248 179,107 51,687 42,686 36,520 3,293 1,439 447 210

Market Share

100.00% 22.09% 25.31% 23.40% 13.66% 8.82% 2.55% 2.10% 1.80% 0.16% 0.07% 0.02% 0.01%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2021 Change in Enplanements by Airline

Aug 2021

Enplaned Passengers

Total Enplaned Passengers Delta Air Lines American Airlines JetBlue Airways United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota Swift Air Air Canada

195,879 49,450 45,524 44,291 28,380 15,610 5,494 4,181 2,196 516 132 105 -

Aug 2020

Enplaned Passengers 56,975 14,446 21,683 5,962 6,130 5,969 875 1,832 78 -

Change in Month to Month enplanements Change 138,904 35,004 23,841 38,329 22,250 9,641 4,619 2,349 2,196 516 132 27 -

Percentage Change 243.8% 242.3% 110.0% 642.9% 363.0% 161.5% 527.9% 128.2% n/a n/a n/a 34.6% n/a

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended August 2021

Aug 2021

Aug 2020

3,158

1,582

166

164

Total Air Transport Movements

3,324

1,746

General Aviation and Other Aircraft Movements

5,725

4,589

Total Aircraft Movements*

9,049

6,335

Passenger Aircraft Cargo Aircraft

International Passengers (enplaned + deplaned)

991

Domestic Passengers (enplaned + deplaned)

385,594

113,627

Total Terminal Passengers

386,585

113,627

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,228

2,110

Total Cargo (loaded + unloaded)**

2,228

2,110

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

September 2021

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

DPBC (R2017-1633)

4.K. 1

September 2021 (R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000 Contract Extension

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21 4/1/21

3/31/21 3/31/22

Covid Extension one (1) 1-yr extension

$49,000 annually

1/1/18 10/1/19 4/1/21

9/30/20 3/30/21 3/30/22

amendment to suspend amendment to extend

10/1/14

9/30/17

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

R2021-0160 R2021-0866 DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System

9/30/22

$237,225 base annual includes CRM, CMS & web-site consulting

Sole Source w/auto renewals of 2, 2-yrs.

September 2021 On line packages R2014-1800 R2015-1743

development & hosting services Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/22

2nd of 2yr renewal

7/1/18

9/30/19

two, 1-year renewals

10/1/19 10/1/20

9/30/20 9/30/21

1st of 2, 1-year renewals Final renewal

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

9/30/21

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2021-0159), 6-month ext (R2021-0280), 6-month ext

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000 Amended 9/13/2020 decrease amount to $133,500

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020Fall 2021

R2019-0563

ASAE (sole source)

Culture-Push, Inc. Marketing Services (R2016-0012)

$120,000 Marketing Partnership

suspended until Fall 2021 Currently being prepared

September 2021

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/22

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

Suspended

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20

2/17/21 - On hold

initial term, 4-1yr renewals 1st of 4-1yr. renewals

$30,000 annually, each

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

1st of 4-1yr. renewals

Suspended Restarted

10/1/21

9/30/22

2nd of 4-1yr renewal

DPBC-LMG Management

$30,000 annually Suspended

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps (Mexico)

(Colombia) (Brazil)

Restarted On Hold

initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals

2nd of 4-1yr. renewal

O:TDC/Tdcmtgs2021/ContractTrackingReport/Tracking Report September

5. OLD BUSINESS

To: Fr: Date: Topic:

Tourist Development Council Glenn Jergensen GJ October 8, 2021 TDC Dashboard October Report–Activity August and FYTD 2021

Bed Tax CollectionsAugust 2021 collected in September FY2021 @ $3.6M compared to the same month last year @ $1.8M was an increase of 98%. Actual August FY21 was 33% above Forecast and (23%) lower than the prior month. Actual August FY21 was 41% higher than August 2019, a new record for any August since reporting started. Total Fiscal Year 21 Collections @ $51M, were higher than last fiscal year’s $43M by 18%, reflecting our strong recovery. Fiscal Year collections at $51M were 38% ahead of the revised forecast. Fiscal Year collections of $51M were (6%) below our Record 2019 period for the same period. ___________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for Aug. 314,071 47% higher than last year. Rooms Available for Aug. 561,844 2% higher than last year Hotel Rooms Active Today in the County 18,124 _______________________________________________________________________ Occupancy Aug. 2021 55.9% up 44.2% over last year Occupancy Aug. 2020 38.8% Occupancy Aug. 2019 62.1% Average Daily Rate Aug. $158.54, 25.9% higher than Last Year; 31% above 2019 Revenue/Available Room Aug. $88.58 higher than last year by 81.5% _________________________________________________________________________ Hotel Room Net Sales FY21 Year over Year Aug. Increased 89% @ $48M Non- Hotel Room Sales FY21 Year over Year Aug. Increased 142% @ $9.8M Hotel Room Net Sales FYTD 2021 Non- Hotel Room Sales FYTD 2021

Increased Increased

17% @ $698M 53% @ $160M

FYTD 2021 Taxable Revenues Fiscal Year over FY2020 Increased 22% @ $857M FYTD 2021 Taxable Revenues Fiscal Year over FY2019 Decreased (3%) @ $857M _______________________________________________________________________ Palm Beach International Traffic Total Passengers Aug. 2021 386,585 240% higher than Aug. 2020 Total Estimated Seat Capacity 482,518 90% higher than Aug. 2020 PBI Passengers 12 Month Rolling 4,045,630 (9%) decrease to last year same period. ___________________________________________________________________________ Leisure & Hospitality Employment for Aug. 80,800 21% higher than the same month 2020 Hotel Employment 7,900 27% higher than last year. F&B 53,500 19% higher than last year Arts & Entertainment 19,400 24% higher than last year

5.A.1 Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Tourist Development Council Dashboard Current Month 2021 vs. 2020 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $70,000,000

$9,776,413

$60,000,000

$50,000,000 $40,000,000 $30,000,000

$48,227,054 $25,457,267

$1,840,212

$2,000,000 $1,500,000 $1,000,000

$500,000

Aug-20 Aug-21 Net Non-Hotel Room Revenues Net Hotel Room Revenues

August Net Hotel Sales increased 89% over Last Year, Non-Hotel Sales increased 142% over Last Year

Gross Monthly Room Nights Sold 350,000

314,071

300,000

213,353

200,000 150,000 100,000 50,000 0

Aug-20

Aug-21

August Hotel Room Nights Sold increased 47% over Last Year same month.

Monthly PBI Passengers 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0

$2,431,681

$2,500,000

$4,048,219

250,000

$3,500,000 $3,000,000

$20,000,000

$10,000,000

$3,634,166

$4,000,000

Aug-20

Aug-21

Approved Forecast

September Collections for August increased 98% over LY. Over last Month decreased (23%); 33% above FSCT

Gross Room Nights Available 564,000 562,000 560,000 558,000 556,000 554,000 552,000 550,000 548,000 546,000 544,000 542,000

561,844

549,878

Aug-20

Aug-21

August Hotel Room Nights Available for Sale increased 2% over Last Year. 18,124 Rooms Open.

Monthly PBI Estimated Seats 386,585

600,000

482,518

500,000 400,000

300,000

113,627

254,201

200,000

100,000

Aug-20 August-20

Aug-21 August-21

August 2021 Passengers through PBI increased 240% over Last Year for the same month

August-20

August-

21 Aug-20 Aug-21 August 2021 Est. Seat Capacity at PBI increased 90% over Last Year for same month

PBC TDC Monthly Scorecard September FY2021 Report-August 2021 vs 2020

Tourist Development Council Dashboard Fiscal Year to Date 2021 vs. 2020 5.A.1 FY2021 Gross Bed Taxes Collections (All)

FY2021 Net Rental Revenue $1,000,000,000 $900,000,000 $800,000,000 $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0

$159,640,185 $104,374,871

$50,000,000

$597,335,092

$43,311,722 $37,065,630

$697,697,029

$30,000,000 $20,000,000 $10,000,000

2020 Fiscal Year

2021 Fiscal Year

FY 2021 Hotel Net Sales increased 17% over Last Year, Non-Hotel Sales increased 53% over Last Year

FY2021 Room Nights Sold 3,837,678

3,900,000 3,800,000

2020 Fiscal Year

2021 Fiscal Year

Approved FY21 Forecast

FY2021 Collections increased 18% over Last Year, compared to FYTD Forecast higher by 38%

FY2021 Room Night Inventory Available 6,556,930

6,600,000

3,700,000

6,500,000

3,600,000 3,400,000

$50,990,767

$40,000,000

Net Non-Hotel Room Revenues Net Hotel Room Revenues

3,500,000

$60,000,000

6,400,000

3,388,416

6,300,000

3,300,000

6,266,496

6,200,000

3,200,000 3,100,000

6,100,000

2020 Fiscal Year

2021 Fiscal Year

2020 Fiscal Year

2021 Fiscal Year

FY2021 Hotel Room Nights Sold increased 13% over Last FY2021 Hotel Room Nights Available for Sale increased Year 5% from Last Year

PBI Passengers 12 Mth Rolling Total 4,500,000

4,433,933

4,400,000

4,300,000 4,200,000

4,045,630

4,100,000

4,000,000 3,900,000

3,800,000

20122020 Prior Twelve 2020Aug-20 Fiscal Year Months

2021 Aug-21 2021PriorTwelve Fiscal Year Months

Passengers Through PBI down (9) over Previous 12 Month Rolling Actuals

Leisure & Hospitality Jobs 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

7,900 6,200 15,600

19,400

44,800

53,500

Aug-20

Aug-21

Accommodations Arts, Entertainment, and Recreation F&B

August at 80,800 up 21% over Last Year ; F&B at 53,500 increased 19%; Arts & Entertainment at 19,400 up 24% ; Hotels at 7,900 up 27%

PBC TDC Monthly Scorecard September FY2021 Report-August 2021 vs 2020

Tourist Development Council Dashboard Current Month 2021 vs. 2019 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $70,000,000

$9,776,413

$60,000,000 $50,000,000

$3,662,983 $48,227,054

$38,060,663

$1,840,212

$2,000,000

$1,500,000

$10,000,000

$1,000,000

Aug-19 Aug-21 Net Non-Hotel Room Revenues Net Hotel Room Revenues

August Net Hotel Sales increased 27% over Year 2019, Non-Hotel Sales increased 167% over Year 2019

Gross Monthly Room Nights Sold 327,132

$500,000 $0

Aug-19

Aug-21

Aug-20

September Collections for August were 41% above August 2019. This was a Record, the highest August of Collections ever 97% above August 2020.

Gross Room Nights Available 570,000

561,844

560,000

325,000

550,000

320,000

540,000

314,071

315,000

530,000

526,783

520,000

310,000

510,000

305,000

Aug-19

Aug-21

August Hotel Room Nights Sold decreased (4%) over Year 2019 same month.

500,000

Aug-19

465,875 386,585

Aug-19 Aug-19

Aug-21 Aug-21

August 2021 Passengers through PBI decreased (17%) over Year 2019 for the same month

Aug-21

August Hotel Room Nights Available for Sale increased 7% over Year 2019. 18,124 Rooms Open.

Monthly PBI Passengers 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0

$2,581,689

$2,500,000

$30,000,000

330,000

$3,634,166

$3,500,000 $3,000,000

$40,000,000 $20,000,000

$4,000,000

Monthly PBI Estimated Seats 550,000 540,000 530,000 520,000 510,000 500,000 490,000 480,000 470,000 460,000 450,000

538,438

482,518

Aug-19 Aug-19

Aug-21 Aug-21

August 2021 Est. Seat Capacity at PBI decreased (10%) over Year 2019 for same month

PBC TDC Monthly Scorecard September FY2021 Report-August 2021 vs 2019

Tourist Development Council Dashboard Fiscal Year to Date 2021 vs. 2019 5.A.1 FY2021 Gross Bed Taxes Collections (All)

FY2021 Net Rental Revenue $1,000,000,000 $900,000,000 $800,000,000 $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0

$87,886,061

$159,640,185

$697,697,029

2021 Fiscal Year

FY2021 Room Nights Sold 4,463,528

$30,000,000

$10,000,000 $0 2019 Fiscal Year

2021 Fiscal Year

2020 Fiscal Year

FYTD 2021 Collections decreased (6%) over FYTD 2019, and are 18% higher than FYTD 2020

FY2021 Room Night Inventory Available 6,556,930

6,600,000 6,500,000

6,400,000

3,837,678

6,300,000

6,200,000

6,180,871

6,100,000

6,000,000 5,900,000

2019 Fiscal Year

2021 Fiscal Year

FYTD 2021 Hotel Room Nights Sold decreased (14%) over FYTD 2019

PBI Passengers 12 Mth Rolling Total 6,701,840

6,000,000 5,000,000

4,045,630

4,000,000 3,000,000 2,000,000 1,000,000

$43,311,722

$20,000,000

FYTD 2021 Hotel Net Sales decreased (12%) over 2019, Non-Hotel Sales 82% higher than FYTD 2019

7,000,000

$50,990,767

$40,000,000

$792,803,354

Net Non-Hotel Room Revenues Net Hotel Room Revenues

8,000,000

$54,202,757

$50,000,000

2019 Fiscal Year

4,600,000 4,500,000 4,400,000 4,300,000 4,200,000 4,100,000 4,000,000 3,900,000 3,800,000 3,700,000 3,600,000 3,500,000

$60,000,000

20122020 Prior Twelve 19 2019JulyFiscal Year Months

2021 July-21 2021PriorTwelve Fiscal Year Months

2019 Fiscal Year

2021 Fiscal Year

FYTD 2021 Hotel Room Nights Available for Sale increased 6% from same period 2019

Leisure & Hospitality Jobs 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

10,900 18,400

7,900 19,400

56,800

53,500

Aug-19

Aug-21

Accommodations Arts, Entertainment, and Recreation F&B

August at 80,800 down (6%) over 2019 ; F&B at 53,500 Passengers Through PBI down (40%) over Previous FYTD decreased (6%); Arts & Entertainment at 18,500 up 5%; 2019 12 Month Rolling Actuals Hotels at 7,900 down (28%) over 2019 levels PBC TDC Monthly Scorecard September FY2021 Report-August 2021 vs 2019

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 -10.66% -10.66% 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 -39.76% -28.11% 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 -44.09% -35.16% 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 -37.59% -36.09% 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 -39.89% -37.23% 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 5,016,312 -35.59% -36.82% 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 7,334,261 66.44% -23.84% 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 6,190,058 492.87% -8.91% 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 5,145,606 228.31% 0.96% 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 4,579,048 143.91% 7.74% 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 4,730,560 147.93% 14.19% 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 3,634,166 97.49% 17.73% $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $50,990,769 17.73% 17.73%

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 -10.66% -10.66% 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 -39.76% -28.11% 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 -44.09% -35.16% 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 -37.59% -36.09% 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 -39.89% -37.23% 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 4,941,067 -35.59% -36.82% 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 7,224,248 66.44% -23.84% 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 6,097,207 492.87% -8.91% 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 5,068,422 228.31% 0.96% 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 4,510,362 143.91% 7.74% 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 4,659,602 147.93% 14.19% 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 3,579,654 97.49% 17.73% $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $50,225,907 17.73% 17.73%

5.A. - 1.a.

August 2021 $3,634,166

Bed Taxes Collections (Gross) % / YTD Var. / 2021

August 2020 $1,840,212

97.49%

YTD 2020

$50,990,769 $43,311,723

$6,500,000 $5,000,000 Bed Taxes August

$2,000,000 $500,000 2021

August Occupancy 2021 55.9%

$54,500,000 $45,500,000 $36,500,000 $27,500,000 $18,500,000 $9,500,000 $500,000

YTD Bed Tax August

2021

2020

August Occupancy 2020 38.8%

% Var.

August ADR 2021 $158.54

44.1%

Monthly STR August ADR 2020 $125.94

% Var. 25.9%

August ADR

August Occupancy 60.0% 50.0% 40.0% 30.0%

0.0%

$40.00 $20.00 $0.00 2021

August ADR 2021 $201.05

39.0%

YTD STR August ADR 2020 $199.88

2020

January thru December % August Var. Rev Par 2021 0.6% $130.94

YTD August ADR

YTD August Occupancy

$300.00 $250.00

80.0%

81.5%

$60.00

$0.00

2020

% Var.

August Rev Par $80.00

$50.00

% Var.

August Rev Par 2020 $48.81

$150.00

10.0%

August Occupancy 2020 46.8%

August Rev Par 2021 $88.58

$100.00

20.0%

August Occupancy 2021 65.1%

2020

$200.00

$100.00

2021

17.73%

YTD Bed Tax August

Bed Taxes August

$3,500,000

% Var.

2021

2020

August Rev Par 2020 $93.52

% Var. 40.0%

YTD August Rev Par $150.00

$200.00

60.0%

$100.00

$150.00

40.0%

$100.00

20.0%

$50.00

$50.00 $0.00

$0.00

0.0% 2021

2021

2020

August 2021 80,800

Employment August 2020 66,600

2020

2021

2020

% Var. 21.3%

Leisure & Hosp. Employ August 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

2021

2020

5.A. - 1.b. C:\Users\pramirez\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\VQCK04P4\Report Out FY 21 BTSTR Jobs August 2021 (002)

Palm Beach County

Tourist Development Council Checkpoint #18 10.08.2021 Update Agenda Item 5.B 1

Palm Beach County Tourism 2021 Budget

FY21 Key Metrics August 2021 • •

Hotel Rooms Available Hotel Rooms Available

• •

Hotel Rooms Sold Hotel Rooms Sold

• •

Hotel Room Revenue Hotel Room Revenue

• •

Non-Hotel Room Revenue 142% Higher LY Non-Hotel Room Revenue up 167% over FY19

•

18,124 Hotel Room Open Inventory

2% Higher LY 7% Higher FY19

47% higher than LY 4% lower than FY19 89% Higher than LY 27% Higher than FY19

• Occupancy 55.9% vs. 38.8% 2020 44.2% higher than August 2020; 62.1% in August FY 2019 • Average Daily Room Rate $158.54 - 25.9% above 2020; 31% above 2019 2

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Tourist Development Tax (Bed Tax) Checkpoint #18 August collected September

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Seasonality Trend

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Non-Hotel Sales & Collections

Palm Beach County

Questions Thank You