TDC Board Book December 14, 2023 by Tourist Development Council PBC

Palm Beach County Tourist Development Council Board Book December 14, 2023

Table of Contents 1. TDC Board Meeting Attendance 2. TDC Board Meeting Agenda.12.14.2023 3. TDC Board Meeting Minutes 11.09.2023 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Marketing Update 4.G. Convention Center "Pace" Revenue Report 4.H. ERM Project Status Report 4.I. PBI Traffic Report 4.J. Contract Tracking Report 5. OLD BUSINESS 5.A. - 1. TDC Dashboard December FY24- November Activity 5.A. - 1.a. Bed Tac Collections 6. NEW BUSINESS 6.C. FY25 Finance Committee Schedule 6.D. Tourism Master Plan Update 6.G. - 1. Economic & Social Impact of Nonprofit Art & Culture Organizations Report

TDC BOARD MEETING ATTENDANCE SHEET December 14, 2023

(Seat) 12-Jan

9-Feb

9-Mar

14-Apr

11-May

8-Jun

13-Jul

10-Aug

14-Sep

12-Oct

9-Nov

(1)Vice Mayor Maria Sachs, Chair (1/14/21)

N/A

(4) Jim Bronstien, Vice Chair(9/30/26) Appt(3/1/95) ReApp(9/18/18) Dis.3

N/A

Vacant

N/A

Vacant

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

N/A

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

N/A

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

N/A

Verdenia C. Baker, County Administrator

N/A

P/Phone

Dorris Miller

N/A

Dorris Miller

Liz Herman, Assistant County Attorney

A/Video Conf.

N/A

A/Phone

N/A

Jennifer Sullivan

Michelle Hillery, Film & TV

P P

N/A N/A

P P

A/Phone P

P P

N/A N/A

P P

Milton Segarra, Discover

N/A

Deborah Drum, ERM

N/A

Matt Mitchell

N/A

Matt Mitchell

P P N/A P P A N/A P Kathy Griffin, PBCCC P P P N/A Emanuel Perry, TDC P P N/A P Joan Hutchinson, TDC Vannette Youyoute, TDC P P N/A P O:\TDC MEETINGS\TDCMtgs2023\General Pages for Board Book\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

P P P A P

P P P P P

P P

P p

P P

P A P P P

(2)Joseph Fisher Appt(9/30/25)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4. (6)Commissioner Adam Frankel (9/30/24) Appt (03/08/22)[Dis.5]

14-Dec

STAFF

Dave Lawrence, Culture George Linley, Sports

Dave Anderson, PBCCC

Milton Segarra Matt Mitchell

P P P

P P

N/A N/A N/A N/A N/A

TOURIST DEVELOPMENT COUNCIL Thursday, December 14, 2023 – 9:00 A.M. 2195 Southern Boulevard West Palm Beach, Florida 33406 AGENDA 1.

ROLL CALL*

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE NOVEMBER 9TH TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR DECEMBER 2023* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER MARKETING UPDATE* G. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS H. ERM PROJECT STATUS REPORT* I. PBI TRAFFIC REPORT* J. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2024* - Emanuel Perry a. Bed Tax Collections*

PBI UPDATE – Laura Beebe

NEW BUSINESS – DISCUSSION ITEMS A. MOTION TO APPROVE THE APPOINTMENT OF COMMISSIONER CHRISTINA LAMBERT TO FILM & TELEVISION COMMISSION BOARD OF DIRECTORS – Emanuel Perry

B. MOTION TO APPROVE THE APPOINTMENT OF COMMISSIONER ADAM FRANKEL TO THE TDC FINANCE COMMITTEE – Emanuel Perry C. FY2025 FINANCE COMMITTEE SCHEDULE* – Emanuel Perry D. TOURISM MASTER PLAN UPDATE* - Emanuel Perry E. MOTION TO RECOMMEND FOR APPROVAL TO BOCC PRESENTING SPONSORSHIP OPPORTUNITY WITH THE PGA TOUR FOR $1,250,000 – Emanuel Perry FUND/AGENCY DISCOVER THE PALM BEACHES PALM BEACH COUNTY SPORTS COMMISSION SPECIAL PROJECTS FUND Total:

AMOUNT $500,000 $500,000 $250,000 $1,250,000

F. ERM 1. Update – Deb Drum G. CULTURAL COUNCIL 1. Arts & Economic Prosperity Study – Randy Cohen 2. Update - Dave Lawrence H. DISCOVER THE PALM BEACHES 1. Update – Milton Segarra I. SPORTS COMMISSION 1. Update – George Linley J. FILM & TV 1. Update – Michelle Hillery K. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson 2. OVG Hospitality b. Update - Kathy Griffin 7.

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT 2

There is no meeting in January 2024. The next Meeting will be on FEBRUARY 8, 2023. *Attachment included. Tdc/tdcmtgs2023/Agenda 11.9.2023

TOURIST DEVELOPMENT COUNCIL Thursday, November 9, 2023 MINUTES 1.

ROLL CALL* Present Vice Mayor Maria Sachs Jim Bronstien Joseph Fisher Jim Mostad Commissioner Adam Frankel Don Dufresne Davicka Thompson Commissioner Christina Lambert

Absent Daniel Hostettler

Staff Verdenia C. Baker, County Administrator Liz Herman, Assistant County Attorney Emanuel Perry, Tourist Development Council Vannette Youyoute, Tourist Development Council Joan Hutchinson, Tourist Development Council Dave Lawrence, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission David Fontanarosa, Sports Commission Michelle Hillery, Film & TV Commission Alberto Jordat, Film & TV Commission Milton Segarra, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Gustav Weibull, Discover The Palm Beaches Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Joe Harrington, PBI Airports Isami Ayala-Collazo, PBC FDO Paul Connell, PBC Parks Other Jodi Cross, FRLA 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS* Perry

Requested a motion to change 6.A. to a Motion to Recommend for Approval, a new contract with Global Spectrum L.P. and 6.B. to a Motion to Recommend Termination of the existing Convention Center Management Agreement. Motion to restate items 6.A. and 6.B. to Motion to recommend approval to Global Spectrum L.P. Operator contract and Motion to recommend current Global Spectrum L.P. Operator Agreement Termination was made by Jim Bronstien and seconded by Commissioner Christina Lambert. Motion carried 8-0 with Daniel Hostettler absent. 3.

MOTION TO APPROVE OCTOBER 12TH TDC MEETING MINUTES*

Motion to approve the October 12th, TDC Meeting Minutes was approved by Commissioner Adam Frankel and seconded by Jim Bronstien. Motion carried 8-0 with Daniel Hostettler absent. 4.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR NOVEMBER 2023* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

Motion to receive and file Consent Items for November 2023 was made by Davicka Thompson and seconded by Jim Bronstien. Motion carried 8-0 with Daniel Hostettler absent. 5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2023* - Emanuel Perry a. Bed Tax Collections*

Perry

Bed Tax Collection – September 2023 collected in October was $3.5M compared to the same month last year at $4M, a (12%) decrease. Actual September was 2% above budget and (12%) below the prior month at $4M. Actual September was 18% higher than in 2022. Revenue from non-hotels continues to support bed tax collection during the off-season. FYTD 23 Collections at $84M, was higher than last fiscal year to date at $78M by 8%, reflecting a strong recovery from the pandemic. FYT collections are pacing 18% ahead of the Approved Budget and 55% higher than our record in 2019. The Rooms sold for September were 310,210, (10%) lower than last year. Rooms available for September at 571,290 are 3% higher than last year. Hotel Rooms Active today in the County, 19,043. Occupancy for September 2023 was 54.3%, (12%) lower than last year. Occupancy for September 2022 was 61.8%. September 2021 was 50.7%. The average daily rate for September was $163.53, (5.1%) lower than last year, and 6% above 2021. The Revenue/Available Room for September 2023 was $87.65 lower than the prior September (17%). Hotel room net sales FY24 year over year September decreased (15%) to $48M compared to $56M. Non-hotel room sales FY24 year over year September increased 20% at $11M compared to $9M. Hotel room net sales FYTD 2023 increased 8% at $1.2B compared to $1.1B. Non-hotel room sales FYTD 2023 increased 17% at $228M compared to $195M. FYTD 2023 Taxable Revenues Fiscal Year over FY2022 increased 9% at $1.4B compared to $1.3B. FYTD 2023 Taxable Revenues Fiscal Year over FY2019 increased 58% at $1.4B compared to $881M. Airport passengers for September 2023 were 447,975, 13% higher than in September 2022, and the Total Estimated Seat Capacity at 7% higher than last September 2022 with 520,018 seats. PBI Passenger 12-month rolling is a 15% increase at 7,516,982 over last year. Leisure & Hospitality Employment for September, 89,000, increased 4% over the same month last year. Accommodation employment went up 6% higher over last year at 10,900 employees. F&B was up 1% at 57,500 employees. Arts & Entertainment employment is 10% higher than last year at 20,600 employees.

Segarra We had a meeting with our advisory board in which we have representation from hotels, attractions, museums, and small luxury limited services. We discussed their projections and approach to FY24 in particular high season. They are optimistic about it and support what Mr. Perry was sharing with the group. Bronstien We are only one month into the fiscal year, and it is very optimistic. Mostad It is just one month and the $3.5 down number was from September 2022. There should be caution out there until October. There is some instability, and some say that we have 3

officially leveled off, but now I make a new recommendation that we have a further caution for 3 or 4 months. Dufresne We could probably survive $60M each year in revenue. $82M is a lot of extra funds. We are above and beyond what we have ever had before. We can suffer a significant downturn. B.

PBI UPDATE – Joe Harrington

Harrington We have been at record passenger volumes since April. September, the most difficult month, had 7.5M passengers. We were also up year over year in September at 12.7%. Estimated seating capacity was also up 7%. We did drop about 2% in air carrier operations. The airport is very busy these days. Last month we were awarded the fourth-best airport in the nation by Condé Nast. The third major award the airport received in 2023. Placing us among the top in the country. I am also pleased to share that we have targeted Chicago and Houston for a lot of marketing tactics, and we have seen dividends with United extending service for Chicago in the summer as well as increased flights to both destinations. Our next big marketing campaign is direct service to Los Angeles on JetBlue. On Monday you will start seeing television promotions for that flight. Commissioner Frankel I picked up my parents at PBI, and they remarked how great it was. My only complaint is when I got there early, the cell phone parking lot signs were terrible. They are faded, they are small, and I drove past them several times. It feels like the sun lightened the signs. Harrington I have not heard that specific concern, but we are in the process of replacing and increasing signage, signals, and everything from reporting suspicious activity to information about Sunpass and parking. I will take that comment back to the team and we will address it. We have had that issue throughout the airport with the number of signs and we are in the process of addressing that. Commissioner Lambert Do you have any information on whether these passengers are vacation travelers or business travelers? 4

Harrington I do not have detailed information if they are business travelers or vacation travelers. We conduct some surveys periodically. Where geographically they are coming from so that we can target some of those marketing tactics. We do our targeting as far as digital, both vacation and business travelers. Some of the data indicates that our typical person through the airport tends to be older, middle-aged to older, tends to be above average income, and many second homeowners. Commissioner Lambert Maybe we will be able to tell if they have a ticket flying here and back on the same day. Maybe that indicates a business traveler. And then regarding your demographics. Dufresne How many flights are to L.A? And What time of the day? Harrington It will be one daily starting December 15th. I believe it is in the morning. Dufresne The morning flights are not the best flights for LA and coming back. That is why I think those flights failed the last time. What I find when I go to L.A. is that it is nice to get there at night. And then we will do whatever, and then get back late afternoon. Harrington We can share that through the chair with JetBlue. We work with them and provide input, but ultimately the airlines and their network planners determine what destinations to serve directly, what times, the frequency of the flights all of that information. We do work very closely with them on that, but the decision is ultimately theirs. Thompson When is the parking lot improvement scheduled to be completed? Harrington We are hoping to complete those as we head toward Thanksgiving. We do expect that a small portion of the fourth level will remain closed for contractor operations. That is related to the roof repair of the terminal and the roof replacement project.

We have had water intrusion issues over the years. Parking has already interestingly been a challenge. The closest and most convenient space is not available because it is filling up very quickly and we are extremely busy. What seems to be more of the impact versus the construction work is the passenger volume. We have been advising individuals to follow us on social media for announcements about parking availability. Baker Parking may continue to be a challenge if you want to park close to the terminals just through this season. We will be wrapping up shortly for next season will not be affected. Hillery I wanted to say that I traveled through PBIA and the six display screens that are airing The Palm Beaches TV channel look beautiful. Thank you for that. 6.

NEW BUSINESS – DISCUSSION ITEMS A. GLOBAL SPECTRUM L.P. OPERATOR CONTRACT* - MOTION TO RECOMMEND APPROVE – Emanuel Perry Perry Global Spectrum has been the Convention Center operator for nearly 20 years. In April 2023, we issued an RFP advertisement for the operations and management of the Convention Center. We have a non-compete clause that has been incorporated into the contract for the Convention Center within a 50-mile radius. That provision does not allow any operator that is in a similar structure to operate our Convention Center within a 50-mile radius. That clause was then increased in 2022 to a 65-mile radius. When you look at it from the standpoint of the tri-county area, this non-compete area would rule out a company that operates in Fort Lauderdale. Our staff sent that RFP to six national firms we only received one proposal back, which was from Global Spectrum. The selection committee then moved forward to award Global Spectrum the contract depending on the financial proposal piece or the component of the contract. I want to show you how it stacks up with what the original proposal came in at versus what we negotiated. The original proposal came in at $225,000 for a base management fee. The incentive was 20% over gross revenue or $9.8M, which featured no cap that was on the quantitative side. The qualitative side was up to $50,000 and incentive fees, and there was a capital contribution of $1M.

What we negotiated was a $225,000 base management fee, which was then capped at 3% to base, depending on CPI adjustments. All of the incentives would then be capped at 40% off the base management fee. Going into 2024, the proposed incentive fee would then be close to $90,000 and break out into two categories, quantitative and qualitative. We wanted to ensure that on the quantitative side, the majority of that incentive fee was based on room night generated, where we placed a heavy emphasis on the Convention Center contract. The qualitative side of 50% is based on SBE metric surveys and community engagement. Then we negotiated down to capital contributions of $500,000. Isami Ayala identified that some of the proposed capital contributions would not be ideal. Then we were able to negotiate that $1M down to $500, 000. Just want to show you how it stacks up versus the current contract. So, the current contract for OBG sits at 220, 000, which is capped at. 3%. Their incentive is 100,000 or 25% of the fixed fee, and that equals out to roughly $55,000. And it breaks out into the same categories as quantitative and qualitative up to 40% based on the average percentage of 3% or three-year average revenue. On the quantitative side and the qualitative side, we still have those same metrics, but it is a 60-40 split. We were able to negotiate $225,000, capped at 3%. The incentives in totality were capped at 40% of the $225,000, and $90,000 for FY2024. The actual capital contribution would be off the $500,000. There are four new items that we included in the current contract. We wanted to ensure that the food and beverage contractor and the operations manager had a set schedule for renewal and replacement. We also included the travel expenses. The Convention Center has a sales team to be able to adopt the same travel expenses that all the other agencies use. For the incentive funding, we wanted them to have enough dollars to turn over those businesses that came in that we provide incentives for, so those dollars stay flushed out. and continue to fluctuate. The last item that we included in the contract was a 180-day notice to the Convention Center operator. We need to notify that vendor of 10 days in which we are going to breach that contract. We want to provide them with security of 180 days. I am bringing to the board the motion to recommend for approval to the Board of County Commissioners on agreeing on the contract that is presented today and subsequently terminating the existing contract. Mostad Is it $225,000 monthly? 7

Perry Annually. Bronstien Why did no one else even bid on it? Perry We sent the RFPs to six national firms, and we received one proposal back. Anderson There are only three management companies in the country, one would be us, and ASM manages Fort Lauderdale, which is a direct competitor, and we are bidding against them all the time. There is a smaller company called Benny Works, they manage small arenas and some small convention centers in the Midwest. Commissioner Lambert Could you go into more detail about the $1M capital contribution that was negotiated down to half a million? Perry The proposal came in at a $1M contribution that would be subsequently over the life of the contract. The original contract is for five years with the additional renewal of an additional five years. $1M over 10 years. We identified that the $1M did not necessarily work with Palm Beach County. The proposal was that they wanted to transform the top floor of the garage. This proposal would be problematic and in violation of many codes. We then were able to negotiate it down to $500,000. Commissioner Lambert Is there enough funding? I presume the other items were about maintenance and upkeep of the building? Perry Yes, and transforming certain spaces within the Convention Center to refresh and make it somewhat new. Anderson

We try to give capital investment for revenue-generating ideas. And we are going to combine our capital with the county. The TDC put some money aside a couple of years ago. We are going to combine that and do a front-of-house kind of facelift. We wanted to do some more aggressive projects, but now with the second RFP out for the hotel, we may want to put a hold on those projects until we know if we are going to build them onsite or offsite. Thompson For the incentive fees, are there any other incentives to consider outside of the hotel? Perry When the group sales go and attract clients. We go through a couple of components to ensure that they meet certain milestones while being hosted at the Convention Center, whether it is food and beverage, rental revenue, or signing the contract with the hotel that is located within the area. Then, we use those incentives to offset some of those costs. It serves as a rebate. They come in, they spend their money with us, and then we offer, say $7 per room night for bringing in those clientele. Thompson Is the base management fee per client or is that for the entire fee? Anderson No, it is for the entire fee. Bronstien There is no incentive based and you run a great team. But is the incentive based only on sales? There is no incentive based on the bottom line. In my experience, the best incentives are based on your bottom line. You can gross a lot of sales, but if you load it up with a lot of expenses, you are not going anywhere. Anderson The plan is not changing. It is just setting up a separate account. Clients and business have been good. We had many commissions in a row last year. We do a reconciliation afterward, but then we have to pay the client out of our operating budget. Which is not budgeted. The incentive is not budgeted in our operating portion. This creates an account for the incentive to stay there. The clients want their money as soon as possible. We had to 9

delay that because we had to do payroll and other things just to keep moving. This will allow us to get those checks to clients immediately. It is not going to change how we work right now. It is the same process we have been doing. Cavers If I understand that 50% incentive funding is a different incentive fee. You are talking about something different. Anderson There is an incentive fee we make based on room net generation with Discover. Then an incentive fund is the money we pay the clients after they do their events. Emanuel created a separate account that is funded, and we write checks after the reconciliation. We do not have to write the check from our operating because that is never been budgeted. Sometimes I have to float $200,000 because we had four conventions in two months, and we have to pay them because we promised to pay them after the event was over. Baker One of the reasons we ended up combining our teams was to work closely together to maximize our dollars by incentivizing various groups. Discover reaches out and we send Global with them. Then they can come up with the incentives that time. We do not have enough rooms close to the Convention Center, and part of that incentive when we first started was to help pay for the buses that would be looping to get large conventions here. When you bring groups, they are spread countywide, very far. They are looking for us to incentivize because we do not have all the rooms closely associated with the Convention Center and within walking distance. That is one of the reasons we allowed the Convention Center to start incentivizing. That was over and above sometimes what Discover had given that group. Working together, we can maximize our incentive funds. Cavers We collectively work together to decide what is the value proposition that is going to win this piece of business and what we need to come to the table. Motion to recommend approval of Global Spectrum L.P. Operator Contract was made by Jim Bronstien and second by Commissioner Christina Lambert. Motion carried 8-0 with Daniel Hostettler absent. B. GLOBAL SPECTRUM L.P. OPERATOR 4 MONTH TERMINATION* MOTION TO APPROVE – Emanuel Perry 10

Motion to recommend approval to Global Spectrum L.P. Operator Four Month Termination was made by Don Dufresne and second by Jim Mostad. Motion carried 8-0 with Daniel Hostettler absent. C. ERM 1. Update – Deb Drum Drum We have had erosion events in the last couple of weeks, and that is a result of consistent northeast winds, as well as the king tides. It has eroded a lot of the beaches, especially on the north end. In the previous work that we have done, there is plenty of sand in the system. It will take a little bit of time, but it will stabilize a bit. We have our eye on some hot spot areas where some dunes have been eroded, and if they further erode, we are concerned that they might affect some properties. We are looking at options for some emergencies. We are looking at contracting options for Singer Island and Coral Cove dunes right now. We have been using drones to get a characterization of the shoreline. We also see a big slug of sand coming from the north. I would like to thank Discover for an awesome partnership with Lagoon Fest last weekend. We had our 10th anniversary on the waterfront, with over 7,500 visitors and 120 partners. It was successful. We had Mayor Weiss accept the big check presentation from Representative Gossett Sideman and Representative Tay Edmonds. We had an outreach event where Commissioner Maria Marino had an informal ribboncutting ceremony at Sawfish Island in Jupiter. It is our latest completed island project. We had a bunch of Blue Line paddlers paddle over and go through the kayak trails through that whole area. It is an ecotourism opportunity with this island being built. It has lots of paddling. We also had a mangrove planting group on the site yesterday. D. DISCOVER THE PALM BEACHES 1. Update – Milton Segarra Segarra On November 8th, was the Historical Society Endless Summer pre-opening of the exhibition. A fashion exhibition will be at their facility starting today. It is an event that will attract additional visitors to the county. The number of visitors to the county in the calendar year from January to September. This quarter, we have 2.07M. That is the same compared to last year. YTD, we have 7.17M visitors versus 6.8M last year. We are trending to surpass last year's number of 9.2M, which was a record, and will be close to 9.5M visitors for the calendar year. In terms of expenditure for the quarter, this year was $1.34B versus $1.4B last year. YTD, we are $5.3B versus $5.2B last year. We are trending to surpass a little bit over last year's number of $6.9B and we should get $7B to our economy. 11

In terms of sales for October, one of the most important shows in the industry is IMEX in Las Vegas. We had eight hotels participating, as well as some other community members. We saw in total more than 600 clients. We generated 224 leads, representing 119,166 total room nights. For October, we booked 14,962 group room nights. In the partnership with Brightline, we invited some clients and took them from Miami to Orlando, for them to see how easy it is. And when they bring businesses or conventions to either Orlando or Miami, they can include us in the mix. In addition to that, we participated in Cruise World 2023, an important show for pre- and post-bookings when you are taking a cruise. The show was in Fort Lauderdale. We had 250 travel agents that we exposed to the destination. We have seen a 14% increase in international visitors in the third quarter versus last year. We also had a sales mission to Mexico in which we had some partners like the Boca Raton and The Breakers participate. We had four training sessions for 110 travel professionals and travel advisers to both events, plus, additional podcast opportunities in Mexico. Next week we are hosting a Canadian Fam Tour with three very important journalists. Canada is our number one international market and number two is the UK. And in terms of marketing this week. We are in the production phase of the new campaign, the Fond Vicious Collection, which will be launching in December. We have a concept that we are using right now From Train to Table. From Brightline trains to a table in a restaurant in our county. We had three distinguished journalists from the culture and cuisine magazines from Miami and Orlando. We took them from Orlando to West Palm Beach and Boca for lunch or dinner. I want to remind you that on December 8th, we have our State of the Industry Event at 9:00 A.M. and we are looking forward to welcoming you personally to that event. Thompsom With Brightline has there been enough time for us to be able to capture the number of passengers to Palm Beach specifically from Orlando? Segarra We have noticed an increase in visitors from Orlando. We are trying to get more specific numbers from Brightline. The trend seems to be that it is working. However, we do not have validation from the supplier, which is Brightline. E. SPORTS COMMISSION 1. The Category “G” Grant Agreements* - MOTION TO APPROVE 12

Grant a. b.

Gauntlet of Polo (February 9 - April 21, 2024) – National Polo Center - NEW East Coast Championships SoFlo National (February 24-25, 2024) – Palm Beach County Convention Center Association of Pickleball Professionals (APP) Delray Beach (April 3-7, 2024) – Delray Beach Tennis Center - NEW Palm Beaches Spartan Sprint Weekend

d. (April 19-21, 2024) - Burt Aaronson South County Regional Park

Amount

Room Nights

$50,000

21,384

$15,000

1,500

$20,000

1,800

$30,000

3,816

Delray Beach ITF Championships (April 2027, 2024) Delray Beach Tennis Center and the Delray Swim & Tennis Club

$8,000

700

South Florida Collegiate Baseball League (June 1 - July 28, 2024) - Little Fenway Park, Spanish River and Olympic Heights High Schools, Keiser University, Palm Beach Atlantic College, Burt Aaronson South County Regional Park, Harry Gibbons Field, and the Santaluces Athletic Complex

$25,000

2,500

Prospect Wire Southeast Championships (June 1-5, 2024) - Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

$20,000

2,000

Prospect Select Summer Series (June 7 July 15, 2024) Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium and Santaluces Athletic Complex

$73,000

8,880

$25,000

2,500

$25,000

2,000

$291,000.00

47,080

USTA Boys 18's & 16's National Clay Court Championships (July 7-14, 2024) - Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center Junior Tour Powered by Under Armour Summer National Championship (July 1522, 2024) – PGA National Resort Total

Average Historical ADR - $267.09 ROI - $754,475.83 13

Linley We have 10 events for which we are seeking approval for grant funding. They include a variety of sports like polo, cheer, and dance, an endurance race, two tennis events on a national and international level, a national junior golf event, and three baseball event rights holders who are conducting a variety of tournaments for the summer. The Gauntlet of Polo, which includes the U.S. Open Polo Championship, one of the oldest sporting events in the United States will be receiving a grant that will also deliver marketing benefits, including TV spots on ESPN. For the fifth year in a row, the Spartan race. It is one of the premier endurance and obstacle races in America. It takes place at South County Regional Park. About 10,000 visitors and residents are competing. Last year it provided 4,171 room nights. We will be hosting at the Convention Center, for the second straight year, the East Coast Championships, So. Flo. Nationals, which is a chair and dance competition. Last year it was around 700 room nights. We are expecting to double that number this year. One of the baseball properties, Prospect Select was relocated from Vero Beach to Palm Beach County and six years later, we are hosting six national events throughout the year. The three Prospect Select events generate 9,506 room nights. Because of that, our grant is strong, which is 73, 000. Dufresne Would you expand on the importance of the relationship with the National Polo Center? and why this sponsorship is important? Linley The polo season is significant. The Gauntlet of Polo runs over 72 days. When you think about the polo season, it is not just the polo matches, teams, and the labor force that comes with them staying for that kind of length, staying in our county for that kind of length, it is a significant economic impact. We can also recruit and bring more events within the polo family. Last year we hosted the FIP, the Federation of International Polo Championships. The venue and its polo fields set us apart from any other destination. One polo field can lay out six football, lacrosse, soccer, field hockey, and rugby fields. We had soccer events that were close to 10,000 room nights because they were bringing in 300 or 400 teams. Then we hosted the world's largest lacrosse event a record on room nights. All of these events were played on the polo fields. Mostad 14

There was an article about the closing of a sponsor for the Classic of the Palm Beaches. Are they transitioning management of it as well? Linley Emanuel and all the agencies had conversations, but we will probably be asking for a TDC Special Project Committee meeting at some point. The Sports Commission board just acted for our component. We have secured a significant level of funding that we are going to use, but it is going to take more than us. Ken Kennerly and Andrew George did want to reiterate that their deal was not done. I do not think they were hoping that article would come out. Now the next step is do we want to present the Palm Beaches in the name. Which I feel would be remarkable branding. The other benefit of having the Palm Beaches in the name is, let's say the title is signed and it is five years, if the Palm Beaches has a deal in the name, the longer the deal is, the longer the Palm Beaches are in the name they cannot move the event. Fisher There are still a lot of details that need to be worked out on it. The sponsorship is coming to a pretty final decision. As far as it relates to PGA taking over the management, it is now managed by IMG. PGA will be slowly trickling in their teams over the next year, but I think for this year not much will change. The tournament is in February. Looking at 2025, you will see the bigger impact. It is too close in the game, but you will see a lot of changes as we move into 2025. Dufresne There are two things to look at. One is the regular grant to support the event itself and the other aspect of it is the sponsorship opportunity, what that looks like, and how much that costs. That is a further discussion, but who is paying the bulk of that, and how much that should be? I agree that it is a great sponsorship opportunity, more a general tourism play than a media buy, the heads and beds are like 11,000. That is a record for them, but I also found it interesting because they will put in their PowerPoint that they gave away $7.2M last year to charities. They are asking for $2M a year for almost 10 years to then convert that tax dollars into charity dollars. I question that business model to start with, but that does not take away from the fact that it is a great community event, and we get our name out there. Linley They presented a big package. I did not bring it up because it is still in negotiations and this year is around the corner. We would be doing our regular grant already. I believe they can get the tour to agree that we could do a one-year deal. We intend to sit at the table right after this year to talk 15

about it longer, but we have got to get something done this year or we are going to run out of time. Perry We want to make sure the details fit what we want to capitalize on to benefit Palm Beach County. Before we bring it to the board, we are going to look to move quickly with the finance committee to make sure it fits us appropriately. TDC and Sports want to make sure we have those outs, those clauses, and we recognize what benefit packages we can realize from the actual sponsorship itself. Segarra The title sponsor will be Cognizant. The package is to include the name Cognizant Classic at the Palm Beaches. That is key and what they have presented is a very robust marketing plan that we have to analyze. Everything is aligned and their recommendation is to do it one year first. Maybe we could have a right to refusal for the second, third, fourth, and fifth years and plan the funding for that. But as George said, we should go for it this year not at the level they are asking. There is some room for negotiation, and it will be great for us. Motion to approve The Category “G” Grant Agreements was made by Commissioner Adam Frankel and seconded by Don Dufresne. Motion carried 8-0 with Daniel Hostettler absent. 2. TEAMS Conference + Expo Video/Update – George Linley Linley I just want to thank everybody again around the room, this conversation started four years ago about getting the green light. Jim Mostad created a very special dinner for the key stakeholders of the teams and Joseph Fisher, you and your team were excellent at PGA National. We have a video that summarizes all this just to give you a look inside the leading conference for the Sports Event Industry. We could not have done this without Discover The Palm Beaches, all of the agencies collaborating, and my team. The video will tell the story. 3. Update – George Linley Linley November 2nd through 5th, we hosted the Miracle League All-Star. We had about 150 children from around the country and of course family members. Which is about, probably 600 worth of family members. Youth that are dealing with severe physical and mental disabilities. And they can play baseball through the Miracle League. There was an award celebration, all the kids got an award, and they got to see an exhibition of horses jumping in the background while this was happening. 16

I have never been to an event like that. You talk about promoting inclusiveness and being accessible, this was at the top of the list. In November we are hosting 17 events with room night impact could be around 16 to 18,000 room nights. Dufresne Where is Teams next year? Linley It is going to be in Anaheim. They are booked out, but this is only the second time it has been back to Florida. It has been Broward County and Palm Beach County. It was the highest attended ever, and they said that Palm Beach has helped drive that because you see a lot of the destinations that host this event and are typically major sports destinations. F. CULTURAL COUNCIL 1. Update - Dave Lawrence Lawrence We are preparing for our December 4th media event in New York. We are taking representatives from Mounts Botanical Garden and Morikami. This year's media event is going to focus on Japanese culture here in the Palm Beaches. From that, we are hoping to generate some Fam Tours and get some more stories written about everything great that is going on in culture here in the Palm Beaches. December 14th and 15th, Randy Cohen, the Vice President for Americans for the Arts, will be here, and I am hoping to bring him to the December meeting to speak to all of you. They have just announced the results of what they call Arts and Economic Prosperity 6, which is a study they do every five years. With over 350 communities across the country analyzing the economic impact of arts and culture. We will get numbers for Palm Beach County. We will also purchase reports for Jupiter, West Palm, and Boca Raton. We will have economic impact data for each of those cities in addition to the data that we will provide for Palm Beach County. This is helpful for us in terms of advocacy, especially when we go to Tallahassee in January for Palm Beach County Days to make sure people understand the importance and the economic importance of arts and culture in Palm Beach County. We are in the final stages of our new website. It is going to be a very soft launch next week. We are not going to make a lot of big announcements about it so we can test and adjust by next year. We are excited about the additional functionality, especially with cultural tourism and tourists. 17

And finally, the season is beginning. Last night was a fantastic event at the Historical Society. The Boca Raton Museum of Art opens an exhibition next weekend. The Cultural Council opens our exhibition next Thursday. It is going to be a big night for us as we are announcing what we are calling YES, which is the Year of Extraordinary Support and we have pulled together about $12.5M in public and private support, new dollars coming to the cultural sector, in grants and fellowships for artists, for arts organizations that we are going to roll out over the next twelve months. Drum I went to the opening of a new art class, at Ann Norton Sculpture Gardens and I just want to point out the artist used one of our natural areas, the Hypoluxo Scrub, as the entire subject of all of his art. There is a connection, I saw that you guys were plastered all over the place as a partner for that exhibit. But it is going to be through December, and I would highly encourage all of you to go. I met the artist, and it was an honor to have our national area be recognized, the importance of the legacy of protection goes through in all of his art. Vice Mayor Sachs Could you give us information? Lawrence The success of our exhibition program at the building is making waves in South Florida. We have been approached by the city of Miramar to bring part of our Climate Disruption show that we did last year. All of the artists, Palm Beach County artists, and their work down to Miramar for an exhibition. They have scheduled a second exhibition that we will have come up this spring called She, Her, Hers. We are working on making sure that people understand the importance of artists as cultural ambassadors. G. FILM & TV 1. Update – Michelle Hillery Hillery We are closing out the fiscal year about 4% up over last year. The rolling revenue over 12 months is $245M spent here in production that took place and utilized Palm Beach County. If you take the permitted and non-permitted productions that were filmed here, we have wrapped our arms around 373 projects, if you break that down, it is 31 projects a month. We are doing something every single day, here in Palm Beach County. For some big projects, commercial production has been very brisk. We have had Coco Gauff, who just did a commercial for ESPN, Disney, and Marvel at Patch Reef Tennis Center. 18

We also did a Ray-Ban commercial at the Delray Beach Tennis Center. Patch reef We have a lot of press over our Volkswagen commercial that was filmed in downtown West Palm Beach. We have had some complicated productions recently. And when we are closing down roadways, and we have got DOT involved, and police involved, and off-duty officers, it becomes even more complicated. Nevertheless, we made it happen, without any complaints from any of our people who were driving that day to or from work, and we made a client happy. We have 13 local production teams out and about producing the shows that we are sponsoring through our Sponsorship and Development Program. And if you have not yet taken a look at South Florida Daily, this is a brand-new half-hour show that is on WFLX Fox from noon to 12:30. Looking at this show they should rename the show The Palm Beach County Daily Show. We are thrilled with the exposure that we are getting five days a week. Our commercials are airing two or three times now during that time slot. It is incredible exposure to what we are doing here in The Palm Beaches. Dufresne Under number $375M, if you are doing one a day, that is 365, you have $1M each day. Hillery It varies. Each project is different. We could do a $30,000 project and then a $100,000 project. Not a $1M day, a shoot per day. Dufresne Is the economic impact $375M? Hillery $245M. Dufresne And then what was the $375M? Hillery That was the number of projects that were filmed. We did 235 permits. Dufresne 19

With 375 projects on average. What is going into that number? Hillery For every permit that we do, there is a budget attached to it. There is a project that could be a $1M project, but they are only spending $50,000 here in Palm Beach County. We would only add up to that $50,000 for that particular project. Dufresne The average project would have to be $653,000 to come up with. Hillery What I can tell you is that non-permitted productions that took place throughout September were just over $1M. We also have the local production companies in support of that, which was $14M in September. H. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson 2. OVG Hospitality b. Update - Kathy Griffin Anderson We started the fiscal year out well. TEAMS, thank you to George and his team. We have done a lot of these events with local host committees and stuff, George and his team phenomenal over the past year as it relates to planning and execution. It was a great event, and we showed up well at the Convention Center. International Cosmetics was in October, a great event great turnout, they are already booked for 2024. Unicorn World had lots of glitter and rainbows. The biggest challenge we had, was a call on the radio for a lost little girl, and the description was a little rainbow dress, there were a thousand little girls in rainbow dresses. Michelle did not mention Film & TV Commission has done a couple of things at our building, like pop-ups, which has been great. Coming up in November, we have a card show coming up this weekend. It is reemerging as an incredible market. It is the largest card show in the United States and it probably does between 4, 000 room nights. Baseball cards and other types of cards and collectibles. They want to look at next year taking the whole building. Linley

One of their partners is also the owner of Perfect Game Baseball, which is our largest partner in terms of amateur baseball. Anderson We are doing a Frag Swag Show. I think I have talked about this before. They grow coral. The room is completely dark, and then it is just the tanks are lit, and it is the most beautiful thing I have ever seen. It is a big market that continues to come back here. The NaBITA conference is coming up starting this week. And Mr. Robbins Neighborhood, the one and only Tony Robbins, is moving in the first week of December or the last week in November. I was out at the TGL site yesterday. Things are moving along, the TGL golf on January 9th on ESPN is going to be something amazing. Many high-profile sponsors are going to be associated with the event SoFi. It is going to be the SoFi Center now, Genesis. We are starting to work with them on a lot of the execution. They are in Korea and Hong Kong, and they were talking about all the people that are going to be coming to Palm Beach County, to execute their sponsorship or partnership with TGL, and then also to participate. Season runs January through March, but then they are also doing private events throughout the rest of the year, endless opportunities, I think we just need to get our hands around it because it is moving fast, I am sure you are well aware. An interesting note is I got a chance to host some of the Art Basel leadership. I have been working with Basel for about 15 years. Some of the leadership was here for a planning meeting from Switzerland. They took the Brightline. We took a tour of the building, which they adored, and we had lunch, but then they just went on an excursion around Palm Beach County, and I got the nicest note from them, and a call, they love this place, and Dave I think there is an opportunity if you or Jennifer are going down to Basel this year, I definitely can get an introduction, we can meet them, but they thought this is a beautiful place. The Hilton next door finished their upgrades. They had a couple of hosts, Milton, you brought the group down from Orlando and Brightline. They had dinner on the back patio. It is a gorgeous hotel. It shows well, they did a nice job. Kathy is at the restaurant she is getting ready for Tony Robbins and for the season everything else is good. 7.

BOARD COMMENTS Thompson About Palm Beach County Days, do we have any information yet for lodging? Baker 21

That has not come out yet. Our Public Affairs Department is currently working on all the details that secure hotels, which we give out to sponsors. I will share it with TDC. Commissioner Lambert It resonated with me when we were watching that video, and that young lady said that Florida Fall days are her favorite now, and Don, you mentioned it was not even one of our best days, that even on our worst days, Palm Beach County is still heads and tails above others, and just listening to everything that everyone said, we have the world's best management team at our Convention Center . It makes me very proud to be in Palm Beach County. I still love Jim's comment that we can never let our guard down and we always need to be raising the bar. I just wanted to say thank you to everybody. It is a great team we have here. Baker I just want to thank all of you for your support. I would like to reintroduce Isami. She is our FDO Director, and she negotiated this contract. She is our sole negotiator on almost all of our outside contracts. 8.

PUBLIC COMMENTS No public comments.

ADJOURNMENT The meeting adjourned at 10:38 A.M. The next Meeting will be on December 14, 2023. *Attachment included.

Tdc/tdcmtgs2023/Minutes 11.9.2023

4. CONSENT ITEMS

TO:

Tourist Development Council

FROM:

Milton Segarra, President/CEO

DATE:

November 29, 2023

RE:

Discover The Palm Beaches Monthly Activity Report November 2023

The following overview summarizes the noteworthy initiatives undertaken by DTPB in bolstering TDC Performance measures throughout the month of November 2023. This report serves as a thorough depiction of DTPB's achievements during this period, specifically in relation to TDC Performance Measures. It highlights our performance across key areas, including advertising impressions, the impact of website users, a newly implemented performance metric, engagement levels on social media platforms, the total number of room nights contracted in the future as well as those room nights actualized in the month of November. Additionally, it underscores the significance of Destination Reviews and Destination Site Participation, both pivotal in promotion and selling the destination. Additionally, it underscores the significance of Destination Reviews and Destination Site Participation, both pivotal in promoting and selling the destination. October 2023 Lodging Performance Key Lodging Performance Trends for October 

 



The lodging demand rose by 0.7%, totaling 518,000 room nights. Alternative lodging surged by 21.5%, compensating for a 5.7% drop in hotel room nights. Florida experienced an 8.5% decline in total lodging demand. ADR decreased by 1.4% to $198, marking the third-highest rate in the state, while the overall state average declined by 2.2% to $170. Transient demand showed a 3.8% decrease compared to 2022 and a significant 11.5% decline compared to 2019. The rate experienced a 4.7% drop, resulting in an 8.7% decrease in room night revenue. Group demand witnessed an 8.3% decline, with a 4.8% higher rate. Room night revenue was down by 4%.

Occupancy and Demand   

Hotel occupancy in October saw a 7.4% decrease, reaching 63.1%, with a 5.7% reduction in hotel room sales compared to the previous year. Alternative lodging experienced a notable 21.5% increase in room nights sold, leading to an 8.3% rise in occupancy. Overall, the total room nights sold from both hotels and shared lodging increased by 0.7%, reaching a total of 518,000 room nights.

4-A

ADR and Revenue    

Hotel rates were mostly down 1.4% to $198. Alternative lodging rates were up 0.2% to $217, the per room equivalent was up 0.5% to $141 Overall lodging revenue was down 2.4% year-over-year at $94.4M Bed taxes are expected to be around $5.2M

Q3 Visitation 2.1 million visitors flat from last year o International by 9.8% to 160,900  40,200 Canadians visited in Q3-2023, 7.4% more than 2022  Visitation from Germany was up 9.3% from 2022 to 4,700  Brazil was up 86% from 2022 with 9,500 visitors  Mexican visitation was up 5% from 2022 to 4,000 visitors  Visitation from Colombia was up 3.6% from 2022 to 5,700 visitors  The UK was flat at 7,400 visitors o Visitation from Out-of-State decreased by 1% to 1.09 million from 1.1 million  Visitation from New York City Area was down 6% to 192,680  Washington DC & Baltimore was up 6.5% to 82,000  Atlanta was up 4% to 62,680  Boston was down 1.5% to 38,400  Philadelphia was down 23% to 40,400  Dallas was down 16% to 20,000  Houston was down 7% to 16,600 o In-State increased by 0.5% to 818,000  Miami-Ft. Lauderdale was up 3.4% to 243,000  Orlando was up 7.6% to 154,800  Tampa was down 4.7% to 88,800 Q3 Spending 



$1.3 billion up slightly from last year o $370 million in F&B spend down 0.2% o $413 million on total lodging spend (including ancillary) was flat (+0%) o $229 million on recreation up 9% o $205 million on retail down 5% o $125 million on transportation with The Palm Beaches up 30%

Performance Measures - TDC FISCAL YEAR 2022 - 2023 Target

Actual

FISCAL YEAR 2023 - 2024 Year End Target

Current Month NOVEMBER

% of Annual Target

YTD

700,000,000 3,817,886,608 1,000,000,000 153,175,608

334,591,475

33.5%

14,000,000

19,488,910

4,000,000

440,064

876,477

21.9%

410,000

506,934

420,000

3,173

437,040

104.1%

250,000,000

323,713,683

255,000,000

3,672,489

64,652,003

25.4%

7,000,000

26,960,967

10,000,000

605,465

910,975

9.1%

110,000

197,157

121,000

13,034

27,096

22.4%

50,000

50,161

50,000

1,260

2,160

4.3%

40,000

35,591

40,000

1,750

4.4%

35.6%

110

129

100

25.0%

DTPB OBJECTIVES 2023 – 2024 Leisure/Consumer     

Generate 1,000,000,000 Advertising Impressions Generate 4,000,000 in Website Users (New Metric) Increase Consumer and Travel Industry database to 420,000 Generate 255,000,000 Earned Media Impressions Generate 10,000,000 Social Engagements

Meetings & Conventions     

Book 121,000 DTPB only room nights (Hotel Meetings Leads) Generate 50,000 Group Level Booked Room Nights Convention Center Shared Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared Generate 90 participants in Destination Reviews Generate 100 Destination Site Participants 3

Advertising/Paid Media Impressions Month



November



Multiple selections



Power BI Desktop

Month / Month

Percentage of Target Achieved - FY2024

FYTD 600,000,000

400,000,000

33.5%

0.0%

100.0%

2023

200,000,000

2024

Digital and Traditional Impressions - Month/Month 421,002,047

Year End Target

33.5%

1bn

Website Users

100,000,000 0

2024

600,000,000

541,506,300 78,116,841

400,000,000

300,000,000

% of Annual Target Achieved

2023

Digital and Traditional Impressions - FYTD

400,000,000

200,000,000

153,155,608

385,815,163

463,389,459



November



Multiple selections



Percentage of Target Achieved - FY2024

140,963,541 2024

Digital Impressions

2023

Traditional Impressions

2023

YTD Digital Impressions

Month / Month

FYTD

0.0%

876,477

600,000

100.0%

400,000

200,000

% of Goal Achieved YTD

Year End Target

21.9%

2024

YTD Traditional Impressions

800,000

21.9%

334,571,475 299,554,923

200,000,000

Power BI Desktop

Month

334,571,475

100,000,000

541,506,300

200,000,000

400,000,000

153,155,608

421,002,047

300,000,000

2024

Consumer & Travel Industry Database Month



November 



Multiple selections



Power BI Desktop

Percentage of Target Achieved - FY2024

Sum of Target and YTD by Month

104.1%

100.0%

0.0%

YTD

420,000

November

437,040

100.0%

Percentage of Target Achieved

Year End Target

104.1%

420K

0.0M

Earned Media Impressions - Public Relations Month

Month

Sum of Target



November 

0.1M

0.2M

0.3M

0.4M

Sum of Target and YTD

Power BI Desktop



Multiple selections 

Month/Month

Percentage of Target Achieved - FY2024

FYTD 70,000,000

25,000,000

60,000,000 20,000,000

5,000,000

Percentage of Target Achieved

Year End Target

25.4%

255M

30,000,000

3,672,489

10,000,000

39,481,191

100.0%

40,000,000

23,750,200

0.0%

25.4%

15,000,000

20,000,000

64,652,003

50,000,000

10,000,000

2023

2024

2023

2024

0.5M

Social Media Engagement Month



Power BI Desktop



Multiple selections 

Novemb… 

Percentage of Target Achieved - FY2024

Month/Month

FYTD

1,400,000

1,200,000

1,500,000

800,000

100.0%

600,000

Percentage of Target Achieved

Year End Target

9.1%

10M

200,000



November



Multiple selecti… 

500,000

Booked Room Nights - Hotel Lead Program Month

605,465

400,000

1,000,000

910,975

0.0%

100.0%

1,780,079

9.1%

1,410,921

1,000,000

2023

2024

2023

2024

Power BI Desktop



Percentage of Target Achieved - FY2024

Month/Month

FYTD

14,000

12,000

25,000

10,000

27,096

15,000

27,494

100.0%

6,000

13,034

8,000

100.0%

12,846

0.0%

22.4%

20,000

2023

2024

10,000 4,000

Percentage of Target Achieved

22.4%

Year End Target

5,000

2,000

121K

FY *

2023

2024

Group Level Booked Room Nights (CC Shared) Month



Novem… 

Power BI Desktop



Multiple selections 

Month/Month

Percentage of Target Achieved - FY2024

FYTD

1,200 4,000 1,000

600

100.0%

4,536

0.0%

100.0%

1,260

4.3%

3,000

800

2,000

2,160

400 1,000

Percentage of Target Achieved

Year End Target

4.3%

50K

200

2023

2024

2023

2024

Citywide Actualized FY Room Nights (CC Shared) Month



November



Multiple selections



Power BI Desktop

Percentage of Target Achieved - FY2024

FYTD

Month/Month 10,000 1,000 8,000 800

9,790

100.0%

1,078

0.0%

4.4%

6,000 600

100.0%

4,000

400

2,000

Year End Target

4.4%

40K

1,750

200

Percentage of Target Achieved

2023

2024

2023

2024

Destination Reviews Month



Novem… 

Power BI Desktop



Multiple selections 

Percentage of Target Achieved - FY2024

Month/Month

FYTD

40 30

100.0%

0.0%

35.6%

Percentage of Target Achieved

Year End Target

35.6%

Site Participation

2023

2024

2023

2024

Power BI Desktop

Month



November



Multi… 



Percentage of Target Achieved - FY2024

Month/Month

FYTD 25

20 8

0.0%

25.0%

100.0%

25 10

6 Percentage of Target Achieved

Year End Target

25.0%

100

2023

2024

2023

2024

The Palm Beaches Hotel Performance - October Market

The Palm Beaches

Alternative Lodging Monthly

Hotel Monthly



Power BI Desktop

Hotel Occupancy

Total Lodging Monthly

Hotel CYTD

63.1%

60%

$201

$200

Hotel RevPAR $198

20K

2022

% Chg '22 to '23

$100

-7.4%

$50

Hotel Rooms

19,054

18,690

% Chg '22 to '23

15K

1.8%

10K

2022

395K

2023

373K

2022

2023

-8.7% 2022

2023

Hotel Room Revenue $80M

0.3M

% Chg '22 to '23

$60M

0.2M

-5.7%

$40M

0.0M

$125

% Chg '22 to '23

$50

0.1M

-1.4%

Hotel Room Nights Sold

0.4M

$137

% Chg '22 to '23

2023

$150

$100

$150 40%

Total Lodging CYTD

Hotel ADR

68.2%

20%

Alternative Lodging CYTD

$79.7M

$74.0M

% Chg '22 to '23

-7.0%

$20M

2022

2023

$0M

2022

2023

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

Power BI Desktop The Palm Beaches Alternative Lodging Performance - October

Hotel Monthly

Alternative Lodging Monthly

Total Lodging Monthly

Alternative Lodging CYTD

Hotel CYTD

Alternative Lodging Occupancy

$325

8.3%

20%

Listings / Rooms

Alternative Lodging Listings

Alternative Lodging Rooms

13,157

-0.1% 2022

145K 119K

2022

5,710

2022

2023

Alternative Lodging Room Revenue $20M

$20.5M $17.1M

% Chg '22 to '23

$15M

% Chg '22 to '23

21.5%

$10M

19.5%

50K

2023

8.2%

$50

2023

150K

100K

5,102

$100

Alternative Lodging Room Nights Sold

11,611 10K

% Chg '22 to '23

$100

2023

$174

$161 $150

$200

% Chg '22 to '23

2022

$325

$300

40%

Alternative Lodging RevPAR

Alternative Lodging ADR

53.5%

49.4%

Total Lodging CYTD

$5M

2022

2023

$0M

2022

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2023

The Palm Beaches Total Lodging Performance - October Hotel Monthly

Alternative Lodging Monthly

Total Lodging Monthly

Alternative Lodging CYTD

Hotel CYTD

Total Lodging Occupancy 65.0%

$217

$150

$141

$133

$200

% Chg '22 to '23 $100

$150 % Chg '22 to '23

0.2%

$50

2022

Hotel Rooms + Shared Listings

2023

2022

2023

514K

518K

6.0%

10K

0.7%

0.2M

2022

2023

0.0M

2022

2023

Total Lodging Room Revenue $100M

$96.8M

$94.4M

% Chg '22 to '23

0.4M % Chg '22 to '23

20K

$50

Total Lodging Room Nights Sold

32,211

30,381

-5.2%

% Chg '22 to '23

$100

-5.4%

20%

Total Lodging RevPAR

$216

61.5%

40%

30K

Total Lodging CYTD

Total Lodging ADR

60%

Power BI Desktop

% Chg '22 to '23

$50M

-2.4%

2022

2023

$0M

2022

2023

*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance - October CYTD Market



The Palm Beaches



Hotel Monthly

Alternative Lodging Monthly

Hotel Occupancy 68.9%

Power BI Desktop

Total Lodging Monthly

Hotel CYTD

Hotel RevPAR

67.9%

$150

% Chg '22 to '23

20K

2022

Hotel Rooms

15K

2022

Hotel Room Nights Sold

3,928K

1.5%

0.6%

$50

2023

3,925K

2022

2023

Hotel Room Revenue $1.0bn

2023

$988.4M

$963.4M

% Chg '22 to '23 % Chg '22 to '23

$0.5bn

-0.1%

2022

% Chg '22 to '23

2023

% Chg '22 to '23

10K

2.2%

$100

19,054

18,583

$100

% Chg '22 to '23

-1.6%

$171

$252

$246 $200

20%

Total Lodging CYTD

Hotel ADR

60%

40%

Alternative Lodging CYTD

2022

2023

$0.0bn

2.1% 2022

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

2023

Power BI Desktop The Palm Beaches Shared Alternative Performance - October CYTD

Hotel Monthly

Alternative Lodging Monthly

Total Lodging Monthly

Alternative Lodging CYTD

Hotel CYTD

Alternative Lodging Occupancy 60%

Alternative Lodging RevPAR

Alternative Lodging ADR 61.1%

59.7%

Total Lodging CYTD

$400

$355

$348

$300

$150

40% % Chg '22 to '23 20%

2.3% 2022

Alternative Lodging Rooms

$200

% Chg '22 to '23

$100

2.0%

2023

2022

1,284K

1.0M

2023

Alternative Lodging Room Revenue $241.0M

0.0M

$201.0M

% Chg '22 to '23

% Chg '22 to '23 $0.1bn

21.6%

0.5M

2022

$0.2bn

% Chg '22 to '23

18.0%

1,561K

4.4%

$50

Alternative Lodging Room Nights Sold 1.5M

2.2M

% Chg '22 to '23 $100

2023

2.6M

$217

$208 $200

2022

2023

$0.0bn

19.9% 2022

2023

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

Power BI Desktop The Palm Beaches Total Lodging Performance - October CYTD

Hotel Monthly

Alternative Lodging Monthly

Total Lodging Monthly

Alternative Lodging CYTD

Hotel CYTD

Total Lodging Occupancy 67.4%

Total Lodging CYTD

Total Lodging RevPAR

Total Lodging ADR 66.8%

$300

$267

$260

60%

40%

% Chg '22 to '23

20%

-1.0% 2022

Total Lodging Room Nights

% Chg '22 to '23

6.3%

% Chg '22 to '23

2023

2022

2023

2022

% Chg '22 to '23

5.8%

2023

2022

5.7%

$0.5bn

2023

$1,229.4M

$1,163.3M $1.0bn

2023

Total Lodging Room Revenue

5,486K

5,188K

1.9%

$50

Total Lodging Room Nights Sold 6M

2022

% Chg '22 to '23 $100

2.9%

$100

8.3M

7.9M

$178

$175

$150

$200

$0.0bn

2022

*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2023

November 2023 PERFORMANCE DASHBOARD FY 2023 Performance Indicator

FY 2024

Goal

Actual

FY Goal

Current Month

FYTD

% to Goal

Website Sessions

900,000

1,128,719

950,000

68,253

15%

Tourism Email Growth1

50,000

61,804

55,000

62,460

114%

Partner Referrals

75,000

92,547

80,000

5,733

11,762

15%

Earned PR Impressions2

85,310,000

44,103,262

46,766,183

55%

Social Media Impressions (Organic)

500,000

681,901

550,000

50,692

131,582

24%

Co-op Packages

86%

Visitors to the Cultural Council

8,000

5,878

6,000

521

876

15%

The Cultural Council starts FY24 above goal on these aggregate performance measures (which were conservatively estimated mid-fiscal FY23) due to effective tactics and additional stimulus funds employed before FY23 closed. 2 New performance indicators as of 10/1/23. Previous year totals were not measured. 1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING

In November, the Council’s cultural tourism campaign included ads placed across a wide range of digital, print, broadcast radio and social media platforms, targeting GenZ, Millennials, Boomers, and families in our fly markets, as noted in the Council’s FY24 Marketing Plan. Notable placements included co-op print ads in the T: The New York Times Style Magazine, Metropolitan magazine, and Modern Luxury Manhattan magazine featuring specifics on upcoming programming at Palm Beach County cultural organizations. The Council and its agency, Push, also finished updated the creative for the award-winning “Go Beyond Basel” campaign and launched it in late November. The “Go Beyond Basel” placements this year include print and digital ads targeting art fair attendees, as well as vehicle wraps and brochure distribution through Circuit rideshares, billboards along I-95 and the Dolphin Expressway, and signage at Miami International Airport near the baggage claim. The Council also worked with Discover’s team on advertising collaborations targeting audiences in Miami, including a magazine advertorial and OOH placements at Brightline’s Miami station. Discover also provided its “Swing Into Culture” pop-up activation at a Miami Art Week exhibition featuring and curated by Palm Beach County-based artists, which opened in late November. The Council is the exhibition’s artist catalog sponsor, and our team will be attending activities in support of the exhibition in early December. Looking ahead, the artist chosen to illustrate the 2024 MOSAIC campaign completed his artwork and presented it to the Council’s ad agency and marketing team in November. Palm Beach County-based creative professional Allan Creary’s artwork features the Jupiter Lighthouse, Florida flamingos, palm trees, sunglasses, music notes, and even a painting of a sunrise. His painting will be digitized and animated by Push’s creative team to create an exciting Pop Art ad campaign for our Month of Shows, Arts, Ideas and Culture this coming May.

WEBSITE

The Council launched its redesigned website on November 15 complete with a brand-new online cultural events calendar, a job bank featuring open positions at Palm Beach County cultural organizations, and other updated features. This website, which the Council’s agency of record, Push, has been working on since earning the contract by RFS in 2022, is designed to provide a cleaner, more userfriendly experience to tourists looking to plan their trip to The Palm Beaches, as Item 4B - Page 2

HIGHLIGHTS well as local audiences looking for arts and cultural events in their area. Push and the Council will be spending the next few months reviewing the site for errors and will be working with an SEO company to optimize the site’s content to maintain its top rankings on major search engines such as Google.

PUBLIC RELATIONS

Top Placement - November 15, Good Housekeeping: “2024 Family Travel Awards” Top 10 Placements Reach: 44,103,262 o This recognition from Good Housekeeping is the result of an existing relationship with travel editor Karen Cicero. The Council’s AOR, Sharp, identified the opportunity to pitch to GH for the 2024 awards, and then looped in the Discover team to coordinate the submission with the Council. Other Highlighted Placements - November 9, Florida Weekly: “Arts wield a wallop” - November 21, WLRN: “Artists, cultural organizations in Palm Beach County to receive $11M support“ - November 23, Florida Weekly: “Cultural Council giving $10.6M to arts sector over 12 months” - November 24, Palm Beach Daily News: “Cultural Council on track for record-setting $10.6M in arts and culture funding” - November 29, WPBF News: “Cultural Council for Palm Beach County busy around the community” National Media Outreach In November, the Council worked with its PR agency of record, Sharp, and local PR consultant Linnea Bailey to finalize plans for the New York City media event scheduled for December 4. The agency sent strategic outreach to top-tier media in the travel and lifestyle space, securing 26 RSVPs - 21 confirmed media and influencers with 5 plus ones. In tandem, the Council and its agency drafted and finalized a press release highlighting the history of Japanese culture in The Palm Beaches, the upcoming “Origami in the Garden” exhibition at Mounts Botanical Garden, and additional Japanese cultural experiences from local organizations. The press release will be distributed immediately following the December 4th event. Together with the teams from the Morikami Museum and Mounts Botanical Garden, the Council and Sharp met weekly in November to finalize the details for the event. Also in November, the Council and its PR agency facilitated a FAM trip in collaboration with Visit Florida for Western Living (Canada) editor Alyssa Hirose, which included visits to six cultural organizations (Norton Museum of Art, Rohi’s Item 4B - Page 3

HIGHLIGHTS Readery, Boca Raton Museum of Art, Spady Cultural Heritage Museum, Arts Garage, and Ann Norton Sculpture Gardens). While doing outreach for the New York media event, Sharp secured a visit to the upcoming “Origami in the Garden” exhibition at Mounts Botanical Garden for Hotels Above Par editor Kelli Acciardo in January 2024. Sharp continued its Season Preview/Winter Travel pitches to national travel, family, and lifestyle media in November, and also conducted proactive outreach to editors in response to inbound queries, including submitting story ideas for an NBC Today segment on Winter getaways which came in through Visit Florida. Local Media Outreach The Council’s local PR consultant, Linnea Bailey, secured coverage in November for its Year of Extraordinary Support (YES!) campaign, which spotlights the Council’s distribution of over $10.6 million to creative professionals and cultural organizations in the coming year. Coverage of this first in a series of YES campaign announcements appeared online, in print, and over the airwaves through local media outlets including WLRN, Florida Weekly, WPBF, and Palm Beach Daily News. The Council also continued to achieve local coverage of its gallery exhibitions and other cultural programs in November.

OTHER PARTNER COLLABORATIONS

Attached as part of this packet is the final report on The Arts & Tourism Summit: Access for All held at the Palm Beach County Convention Center on August 30 & 31. With over 500 attendees, the 2023 Summit highlights include a 95% audience satisfaction rate wherein 96% of attendees reported that they would refer the Summit to a colleague and 89% reported that they will incorporate something they learned during the Summit into their workplace. This report was reviewed and finalized by the Council, Discover, Sports and Film during a debriefing meeting in November, during which the agencies began planning for the next Summit in 2025. The Cultural Council also worked with Discover in November to provide content highlighting cultural tourism in The Palm Beaches for its State of The Tourism Industry event on December 8.

ADVOCACY

In November, the Council developed promotional materials and collateral highlighting data specific to Palm Beach County from the Americans for the Arts (AFTA) Arts & Economic Prosperity 6, a national study that measures economic impact and other audience sentiments for the sector. On December 15, the Council will host the Arts Means Business in Palm Beach County Breakfast, one of a series of meetings and presentations with AFTA’s VP of Research Randy Cohen to announce these figures to the cultural sector. (Mr. Cohen is scheduled to present to Item 4B - Page 4

HIGHLIGHTS the TDC board on December 14.) The Council also began preparing for the upcoming legislative session to advocate for arts funding and tourism issues.

SECTOR SUPPORT

On November 14, the Council held a workshop titled “Fundamentals: Application & Proposal Writing for Creative Professionals” at its headquarters as part of its monthly professional development series, the Institute for Cultural Advancement (ICA). On November 30, the Council held a Marketing Roundtable meeting via Zoom for its grantees and other cultural organizations. During the hour-long meeting, the Council provided training on how to submit events and exhibitions to its new online events calendar on the website, as well as training for submissions to its new job bank. The Council also reviewed co-op packages with help from its agency, Push, and facilitated networking among the participants. Also, in support of the sector, members of the Council team attended exhibitions, performances, and special events in November at The Society of the Four Arts, Busch Wildlife Sanctuary, Lake Worth Playhouse, Maltz Jupiter Theatre, Cox Science Center and Aquarium, and Palm Beach Zoo, to name a few.

Item 4B - Page 5

TDC Board Monthly Activity Report December 2023

Sports Tourism Report October 1 – November 30, 2023 The Palm Beach County Sports Commission’s event portfolio for October 1 – November 30, 2023 (FY 24) reflects a pace of hotel room night production that is greater than the same period during FY 23. During the first two months of FY 23 (October & November), the Palm Beach County Sports Commission hosted 31 total events, which generated 43,172 actualized room nights. The Palm Beach County Sports Commission has projected hosting 39 events during the first two months of FY 24, which has a room night demand of 46,792. FY 24 Projected

(Oct - Nov)

FY 23 Actual

(Oct – Nov)

Difference

Total Room Nights

46,792

43,172

3,620+

Hosted Sports Events

Performance Indicator

Percent increase/decrease 8% year over year increase

79% year over year increase

Sports Commission Tourism Impacts: October 1 – November 30, 2023 • 46,792 room night demand • $9,244,228 in projected hotel revenue (using FY 22 ADR for October & November @ $197.56) • $554,654 in projected bed tax revenues.

Palm Beach County Sports Commission Sports Tourism Production Report (FY 24) October 1 - November 30, 2023 Event Name

Sport

Event Dates

Venue

Room Night Demand

US Soccer Federation U16 Team Training

Soccer

October 1-3, 2023

The Gardens North County District Park

194

TEAMS Conference & Expo

Conference

October 2-5, 2023

Palm Beach County Convention Center

3,855

USA Track & Field Masters 5K Cross Country Championships

Track & Field

October 6-7, 2023

South County Regional Park

180

High School Football - National Series

Football

October 6 - November 4, 2023

Cardinal Newman High School

205

USTA Men's 50 Clay Court Championships

Tennis

October 9-15, 2023

Coral Lakes Tennis Center

USTA National Men's 70, 85, 90, Clay Court Championships

Tennis

October 11-16, 2023

Palm Beach Gardens Tennis Center

341

World Pickleball Classic

Pickleball

October 12-15, 2023

Palm Beach Gardens Tennis Center

Hurricane Junior Golf Tour South Florida Fall Junior Open

Golf

October 21-22, 2023

Wellington National Golf Course

Gameday USA Junior All-American Games

Baseball

October 21-22, 2023

Ballpark of the Palm Beaches, Jupiter Community Park

225

FCSAA Division II Volleyball Championships

Volleyball

November 2 -4, 2023

Palm Beach State college

140

Miracle League All-Star Weekend

Baseball

November 3-5, 2023

Gardens Park

1,240

Weekend Hockey Veteran's Day on the Beach

Ice Hockey

November 10-12, 2023

Palm Beach Skate Zone & Palm Beach Ice Works

1,237

Palm Beach County Sports Commission Sports Tourism Production Report (FY 24) October 1 - November 30, 2023 Event Name

Sport

Event Dates

Venue

Room Night Demand

Florida Women's Hockey League Fall Series

Ice Hockey

November 17-19, 2023

Palm Beach Skate Zone

TBD

Warrior 5v5 Soccer National Championship

Soccer

November 18-19, 2023

The Gardens North County District Park

680

Hurricane Junior Golf Tour Southeast Florida Winter Junior Open

Golf

Novemeber 18-19, 2023

Indian Springs Country Club- East Golf Course

Hurricane Junior Golf Tour Palm Beach Holiday Junior Open

Golf

November 25-26, 2023

Palm Beach National Golf and Country Club

Delray Riptide Fall Classic

Lacrosse

November 25-26, 2023

Seacrest Complex

590

The Palm Beaches was home to the 25th edition of the TEAMS Conference + Expo, from October 2-5, 2023, which was a defining moment for our Sports Commission and Palm Beach County’s tourism industry that we serve. TEAMS (Travel, Events, and Management in Sports) represents the world’s leading conference and expo for the sports-event industry. TEAMS is a “must attend” conference for host communities and event rights holders, which occurs annually in the nation’s most prominent sports destinations. Today, The Palm Beaches is recognized as one of the leading sports destinations in America and we now wear a badge as one of the select sports destinations to host the TEAMS Conference + Expo.

Launched in 1998, TEAMS attracts CEOs, executive directors and event managers from sports organizations as well as representatives from sports commissions and convention bureaus, corporate sponsors, event suppliers and other hospitality industry opinion leaders. For 25 years, TEAMS has helped define the sports-event and appointment-based trade show industries. TEAMS is the exclusive home to the U.S. Olympic and Paralympic Committee’s SportsLink and National Governing Bodies (NGBs) Best Practices Seminar, as well as SportsLink, an educational series designed to unite NGBs with the destinations and venues interested in hosting their events. TEAMS also included the National Congress of State Games annual symposium in addition to recognizing a variety of sports achievements, including the Florida Atlantic University men’s basketball team that put together a historic season ending with a Final Four berth. Hosting the TEAMS Conference + Expo was a 4-year journey, which began with a competitive bid process. The Palm Beach County Sports Commission and Discover The Palm Beaches joined forces in pursuing and hosting TEAMS 2023. The Palm Beach County Convention Center served as the primary

venue for TEAMS 2023 and was an instrumental and critical partner in delivering this event for The Palm Beaches. The Palm Beach County Convention Center held all meetings within the TEAMS Conference + Expo marketplace in addition to education and best-practice sessions. PGA National Resort was home to the TEAMS Golf Tournament and the National Polo Center created a “Polo Experience” for attendees. The opening celebration took place at the National Croquet Center and the closing party was held on the West Palm Beach waterfront at E.R. Bradley’s Saloon. The Breakers provided the absolute best “partners reception and dinner” in the history of TEAMS. TEAMS 2023 celebrated a milestone year with a record attendance in The Palm Beaches. TEAMS welcomed the largest number of new event organizers and attendees in its history, attracting more than 1,200 participants while generating an economic impact of more than $11 million. The record setting attendance is a testament to The Palm Beaches. . Hosting the Teams Conference + Expo is a major triumph for our Sports Commission. TEAMS is the “Super Bowl” for sports conferences and The Palm Beaches were transformed into the ultimate stage for the sports events industry this fall. TEAMS represents one of our Sports Commission’s largest business development efforts, which will pay dividends for years to come.

Events & Operations Event Support RoofClaim.com Boca Raton Bowl  Finalize plans and secure course for sponsor golf outing  Finalize transportation plans with selected vendor  Secure locations for luncheon and beach party with game date confirmed Miracle League All-Star Weekend  Finalize off-site events for Friday Opening Ceremony and Saturday Awards Gala  Finalize plans for delivery and setup of LED video board at Gardens Park  Coordinate fundraiser through Perfect Game WWBA World Championships Lou Groza Collegiate Place-Kicker Award  Host three collegiate national finalists for Groza Week activities  Work with ESPN Television to produce Home Depot College Football Awards where the Lou Groza Award in announced and presented  Host Lou Groza Award Banquet to honor collegiate finalists and annual Palm Beach County High School Awards

Finalizing Contract Obligations • • • • • • • • • • • • • • •

Columbus Day Discovery Showdown World Comes to the Palm Beaches Perfect Game WWBA World Championship USTA Columbus Day Open TimberTech Championship Men’s Senior Baseball League I Do Beach Tennis ITF Open Singer Island Battle Youth National Championship “Little Mo” Internationals in Florida 5v5 Soccer Tour National Championship Garden of Life Palm Beaches Marathon World Pickleball Classic World Pickleball Open Delray Beach Pickleball Classic National Pickleball Expo and Tournament

Sports-Development Sports Development Executive Summary In FY 23, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY23.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 23, and below is a breakdown of the development efforts over the past month: •

•

USA Gymnastics Rhythmic Development Championships o May 31 – June 2, 2024 o 400 gymnasts, 100 coaches, 20 judges, 1,200 spectators o 2,000 projected room nights o Palm Beach County Convention Center HydroDrags PWC o April 19 – 21, 2024 o 100 projected participants o 300 projected room nights o Okeeheelee Park WWA Wake Parke National Championships o July or August , 2024 o 250 projected participants o 2000 projected room nights o Okeeheelee Park – Shark Wake Park Toronto FC Winter Team Training Camp o January 16 – February 2, 2024 o 60 projected participants o 800 projected room nights o The Gardens North County District Park Dutch Elite Soccer Camp 2024 o June 10th – 14th, June 17th – 21st, June 24th – 28th, 2024

•

o 500 Participants, 250 Parents, 25 Coaches o 1860 Projected Room Nights o The Gardens North County District Park US Virgin Island Lacrosse o February 16th – 19th, 2024 o 40 participants, 5 coaches o 125 Projected Room Nights o Caloosa Park Nashville Soccer Club Winter Team Training Camp o January 15 – February 2, 2024 o 60 projected participants o 800 projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 23, and below is a breakdown of site visits conducted over the past month: Nashville Soccer Club, Nashville Soccer Club Team Training, The Gardens North County District Park Exclusive Sports Marketing, Dig The Beach Volleyball Series, Riviera Beach Front Area Face It Athletics Marketing & Media Group, NBA Josh Howard King of The City Basketball Tournament & Festival, Pompey Park _____________________________________________________________________________________

• • •

Communications-Digital Marketing Marketing & Promotions The Palm Beach County Sports Commission continues to be actively engaged in marketing and promotions to maintain its status as a premier sports tourism destination. In the month of November, we released a series of impactful press releases that help tell the story of our sports commission while promoting upcoming events in the region. As one of the most coveted honors in college football, the Lou Groza Collegiate Placekicker Award brings national attention to Palm Beach County, drawing sports enthusiasts, media coverage, and football aficionados alike. The county has strategically leveraged this prestigious association to promote its vibrant cultural scene, picturesque landscapes, and world-class amenities. A sampling of the coverage: Lou Groza Award Announces Final Three From the article: The national panel of college football experts assembled by the Palm Beach County Sports Commission has selected the three finalists for the 32nd Lou Groza Collegiate Place-Kicker Award. Graham Nicholson of Miami University, Jose Pizano of UNLV, and Will Reichard of Alabama will vie for the honor.

The Lou Groza Award, a prestigious recognition in the realm of football, transcends its primary role as an accolade; it has evolved into a powerhouse of marketing value for Palm Beach County. The strategic endeavors orchestrated by the marketing department have not only elevated the stature of the award but have also positioned it as a formidable promotional tool, drawing considerable attention and engagement.

Social Media The Lou Groza Award holds immense marketing value for Palm Beach County, serving as a powerful promotional tool that garners widespread attention and engagement. The marketing department's strategic efforts have resulted in remarkable success, evident in the impressive social media reach of 22,315, showcasing the organization's ability to connect with a diverse audience online. Furthermore, the earned media metrics are nothing short of extraordinary, with a Total Online and Print Audience reaching a staggering 51,801,389. This remarkable reach not only amplifies the visibility of the Lou Groza Award but also positions the Palm Beach County Sports Commission as a prominent player in the sports industry. The award not only honors excellence in kicking but also acts as a catalyst for the commission's broader marketing objectives, effectively elevating the organization's profile and impact in the sports community.

Over the course of the past month, our concerted efforts in the realm of social media have yielded truly commendable results, serving as a testament to the substantial expansion of our digital presence and heightened levels of interaction. Notably, the Palm Beach County Sports Commission has been unwavering in its commitment to the dynamic landscape of content creation, unleashing an impressive total of 109 posts throughout the month of November alone. This not only underscores our dedication but also emphasizes our proactive approach in

consistently delivering meaningful and diverse content to our audience. This prolific output signifies more than just a numerical accomplishment; it is a tangible manifestation of our relentless pursuit of providing relevant and engaging material. Each post has been crafted with precision and purpose, reflecting our commitment to not only quantity but, more importantly, quality. This multifaceted strategy is a cornerstone of our broader mission to foster a robust online presence that resonates with our audience. The burgeoning success of our social media initiatives serves as a resounding validation of our approach. We have effectively transformed our platforms into vibrant hubs of activity, where our audience not only consumes content but actively engages with it. The palpable increase in interaction levels is indicative of the resonance our content has found within the digital sphere. Earned Media

In November 2023, the Palm Beach County Sports Commission experienced significant success in terms of earned media numbers, showcasing the widespread impact of its activities. The sports commission's events garnered attention on a national scale, with an impressive National TV audience reaching 119,811 viewers. The reach extended further with a Total Radio Audience of 27,079, indicating engagement across diverse media channels. However, the most notable achievement lies in the online and print domain, where the sports commission achieved a staggering Total Online and Print Audience of 51,801,389. This substantial figure reflects the sports commission's effective use of digital and traditional media platforms, solidifying its presence and influence in the sports landscape. The remarkable media numbers underscore the sports commission's ability to capture the attention of a broad audience, contributing to the promotion and success of sports events in Palm Beach County. The Palm Beach County Sports Commission will continue to grow its network and relationships with national and international media. Identifying national and international stories surrounding Palm Beach County and its sporting events will be crucial to creating and maintaining these relationships.

Palm Beach County Sports Commission Marketing Impressions The Palm Beach County Sports Commission plays a pivotal role in promoting the significance of sports and recreational events in The Palm Beaches, thereby generating substantial marketing impressions. By attracting and hosting a diverse range of sporting events, the Sports Commission not only showcases the vibrant sports culture in Palm Beach County but also brings in athletes, fans, and media attention. These events create a wealth of marketing impressions, capturing the interest and enthusiasm of a broad audience. These impressions extend beyond the sporting events themselves, contributing to the county's economic development through increased tourism, local business exposure, and a boost to The Palm Beaches' reputation as a sporting destination. The Palm Beach County Sports Commission's commitment to showcasing the county's athletic prowess underscores its role in boosting marketing impressions

November 2023 Total Marketing Impressions Website Impression:

5,623

Social Media Impressions:

22,206

Advertising Impressions:

687,000

Earned Media Impressions:

51,948,279

Total Impressions this Period:

52,663,108

Fiscal Year‐to‐Date Total Marketing Impressions Website Impression:

11,940

Social Media Impressions:

39,149

Advertising Impressions:

691,500

Earned Media Impressions:

52,641,907

Total Impressions Fiscal TYD:

53,384,496

The Palm Beach County Sports Commission utilizes impression data to refine marketing strategy. By analyzing impressions from various promotional activities and events, insights are gained into which campaigns are resonating most with which target audience. This data‐driven approach enables the effective allocation of resources, optimization of messaging, and overall enhancement of promotional efforts to attract more sports visitors to Palm Beach County.

Newsletter of the Palm Beach County Film and Television Commission | December 2023

IN THIS ISSUE PARKS SERIES COMING SOON CONDÉ NAST RANKS PBI #4 SHARK TANK AT THE COLONY SLAM DUNK FOR VH1 & PBC CELEBS IN PALM BEACH LOCATIONS REVEALED PBGHS STUDENTS SHINE

FILM FLORIDA SHAPES THE FUTURE OF PRODUCTION The state’s chief marketing and legislative advocate for Florida’s entertainment production industry just wrapped a series of meetings with lawmakers in Tallahassee. Last month, a delegation of Film Florida members passionately engaged legislators, championing to preserve the industry’s sales tax exemption and charting a visionary course for Florida’s film future. Meanwhile, Film Florida launched Season 6 of its podcast, amplifying the voices and tales shaping our multibillion-dollar industry. “Florida is open for business and Film Florida ensures our stories are told, securing a strong and relevant industry,” asserts John Lux, Film Florida’s Executive Director and podcast host. Later this month, Film Florida hosts its quarterly meeting in Downtown Orlando (December 14 –15) in conjunction with Women in Film & Television Florida’s “Jingle Mingle,” an industry networking event where proceeds benefit WIFT-FL’s future scholarship and grant programs. For those who cannot attend the Film Florida meetings in person, Zoom will be available. In the New Year, Film Florida will be participating in NATPE Global - which is once again returning to Miami, and the Realscreen Summit in New Orleans. Friday, December 8 at 9:30 a.m. CHARACTER VOICE RECORDING Registration is free but required to attend. The upcoming TGL Season, as reported in November’s Focus on Film, has been postponed until 2025.

SUPERCAR WEEK’S FAST TRACK TO PBC

COUNTDOWN TO THE BOCA RATON BOWL

This year, SuperCar Week revs into town January 6 to 14, 2024, celebrating 14 years of the nine-day auto enthusiast spectacle. Attracting over 100,000 attendees worldwide, this event has become the largest of its kind in Palm Beach County, bringing together car aficionados from all over the globe. The action-packed schedule includes the SuperCar Horsepower Show on January 7 at the International Polo Club in Wellington, and an exclusive SuperCar team meet-and-greet on January 10 at 1000 North in Jupiter. The waterfront grand finale on January 14 along Flagler Drive promises a thrilling conclusion to this yearly tradition. Visit supercarweek.com to learn more about this event, including additional details and how to purchase tickets, and get ready to gear up for an exciting world-class automotive extravaganza in The Palm Beaches.

It’s beginning to look a lot like Bowl season in The Palm Beaches! The 10th annual RoofClaim.com Boca Raton Bowl will be played on Thursday, December 21 at 8 p.m., at the FAU Stadium on the campus of Florida Atlantic University in Boca Raton. The game will be televised nationally on ESPN, and around the world via the cable sports channel’s selection of international networks. Locally, fans can also tune in to ESPN Radio (106.3FM). Teams competing in the tenth edition of this postseason classic will be announced later in the month. Meanwhile, the festivities kick off the night before, December 20 at 6 p.m., with a dual team pep rally at Mizner Park Amphitheater, where the public is invited to join in on all the pregame fun that’ll include team bands, dancers, and cheerleaders. Admission is free! For a full schedule of events, bowl news, or to purchase tickets, visit roofclaimbocaratonbowl.com.

4.D.

FOCUS ON FILM LOCAL FILMMAKER’S SHORTS NOMINATED

PBI RANKED AMONG BEST IN THE NATION

Local filmmaker Greg James Blount recently earned recognition with three projects receiving nominations for the 2023 Best Shorts Competition, an international film festival for high quality shorts and new media. Blount’s projects, predominantly filmed against the backdrop of Palm Beach County, are set to be judged at the 13th annual competition in La Jolla, California, on December 18. The Palm Beach County Film and Television Commission was honored to assist in issuing a permit for filming activity at Aqua Crest Pool in Delray for Space Transports, while Blount's use of local studios, such as G-Star School of the Arts, further underscored his passion for keeping production in the PBC community. The recognition garnered by Blount's projects gives a much-deserved nod to the thriving cinematic landscape in South Florida. As the 2023 Best Shorts Competition approaches, the FTC congratulates Blount on his achievements, dedication and contribution to the industry.

Palm Beach International Airport (PBI) has been named fourth best airport in the United States by Condé Nest Traveler, after over half a million people voted in the Readers’ Choice Awards. From short lines and ease of getting in and out, to an on-site spa and a putting green, there’s nothing not to love about this airport. Being mid-sized means long lines are rare most days, making business travel even more stress free. With a multitude of filming locations in the County, PBI is centrally located and serves as a perfect location for travel to and from. The airport is also film-friendly, making it a great option for travel-related scenes. 90-Day Fiancé is one example that was recently filmed in front of the baggage claim and departure areas. For more information on filming in The Palm Beaches, visit our website.

KRISTALLNACHT FILM FORUM SUBCULTURE FILM FESTIVAL WRAP The 2nd annual Subculture Film Festival is a wrap after kicking off opening night at The Norton Museum of Art and hosting two days of films at Afflux Studios. The festival showcased over 60 films from local, national, and international filmmakers and featured industry panels, workshops, live music, and food vendors. Palm Beach County Film Commissioner, Michelle Hillery led the “Women in Film” panel discussion, speaking with a group of women in the industry who shared their experiences and advice for up-and-coming filmmakers. The PBC Film and Television Commission’s Director of Operations, Alberto Jordat, hosted a permitting and locations workshop. Check out other local film festivals here.

The Annual Kristallnacht Film Forum (KFF) in Boca Raton honored Holocaust survivors on its 22nd anniversary with a screening of The Wild One, a story that profiles legendary director, writer, producer and Holocaust survivor, Jack Garfein, and how his experiences “shaped his vision of acting as a survival mechanism and propelled his engagement with themes of violence, power, and racism in postwar America.” The event was hosted through a partnership between The March of the Living Southern Region and the Jewish Federation of South Palm Beach County, promoting Holocaust education and awareness. KFF also raises scholarship funds to help local students participate in a two-week international educational program about Holocaust history. Following the screening there was a reception to honor Holocaust survivor Mary Eckstein for her achievements working with and educating teens. Please click here for additional details.

TAKE A DAY TRIP AROUND PALM BEACH COUNTY

Day Tripping in The Palm Beaches, the latest tourism-branded lifestyle series sponsored by the Palm Beach County Film and Television Commission and produced by Jetsetter Films, offers a refreshing exploration of Palm Beach County through hassle-free and sustainable travel methods. Hosted by Cindy Hing, the show unveils entertaining one-day itineraries that showcase restaurants, activities and attractions accessible via transportation systems such as rail, bike, rideshare, trolley, boat, air, or foot. Cindy shares, "What I'm personally most excited about is working with the people of Palm Beach County -- I've been receiving a lot of love and support from the community. I can't wait to spotlight the amazing local adventures that are possible on any given day." As part of The Palm Beaches TV's 30 new hours of original family-friendly programming, the series accentuates diverse destinations creating welcoming and inclusive environments for everyone. Visit ThePalmBeaches.TV to learn more and mark your calendars for the premiere of Day Tripping in The Palm Beaches in Spring 2024! 4.D.

FOCUS ON FILM SHARK TANK ALUM SETS WORLD RECORD

FRIDAY FILM SERIES AT THE FOUR ARTS

Boarderie, a West Palm Beachbased business renowned for its appearance on ABC's Shark Tank, recently clinched a Guinness World Record for the "world's largest charcuterie board." Weighing an impressive 769 pounds, this artisanal spread surpassed the previous record. Measuring 20 feet by 14 feet, the board, a replica 169 times larger than the company’s Classic Arte Cheese & Charcuterie Board, reflects the company's commitment to crafting extraordinary culinary experiences. Co-founder and co-CEO Aaron Menitoff expressed gratitude to his team and highlighted the brand's meteoric rise. Boarderie's previous stint on Shark Tank, where investor Lori Greiner chose to invest, adds to the company's success story. Following the record-breaking event at the Colony Hotel, the generous donation of food to The Lord’s Place underscored Boarderie's commitment to the local community.

The Society of the Four Arts offers a dynamic lineup of cultural programming, including art exhibitions, speakers, concerts, educational programs, as well as a carefully curated “Friday Film Series.” Featuring documentaries, independent, second run, and notable films, with six special screenings paired with live, post-film discussions.

A SLAM DUNK FOR PALM BEACH COUNTY Palm Beach County takes center court in a recent episode of VH1’s popular reality series, Basketball Wives. The episode featured the array of entertainment, culinary, and recreational options found throughout The Palm Beaches, encouraging viewers to explore the destination beyond the screen. The collaboration between the production team and the local community seamlessly integrates the County's stunning views into the fabric of the show, from beautiful beaches to upscale restaurants and more. The eye-catching on-location backdrops enhances the series’ production value while also showcasing Palm Beach County as a world-class filming destination for film and television production.

Audiences can anticipate dramatic storylines that explore the complexities of family life within the world of professional basketball. Watch episodes and find out more about the series, here.

The series has a broad range of offerings, with December’s calendar showcasing Empire of Light on Dec. 1 (followed by Q&A with producer Katie Carpenter), Chasing the Thunder an environmental film, on Dec. 8, and Delicious – a French film with English subtitles, on Dec. 15. The “Friday Film Series” takes place in the beautiful Walter S. Gubelmann Auditorium. Tickets are $10 in advance or at the door 30 minutes before each show. To view this season’s brochure of HD Screenings & Films, click here.

CELEBRITY EVENTS IN PALM BEACH Gwyneth Paltrow visited The Colony Hotel in Palm Beach for a celebratory dinner with hotel owner Sarah Wetenhall and friends to showcase her new “Paris-meets-Palm Beach” inspired Goop villa. Paltrow was joined by family members, such as her uncle, himself a Palm Beacher, who delivered a heartfelt toast to his niece. Gwyneth Paltrow said she has “always dreamed of having a Goop residence where guests could immerse themselves into luxurious clean beauty.” Also happening in The Palm Beaches, Hilary and Wilbur Ross threw a launch party in honor of Brett Baier’s new book, To Rescue the Constitution: George Washington and the Fragile American Experiment. Baier was joined by his Palm Beach neighbors and friends as his book debuted in stores across the nation.

GET OUTDOORS WITH PARKS IN THE PALM BEACHES Attention outdoor enthusiasts! An exciting new series on The Palm Beaches TV will feature one of the nation's premier parks and recreation departments. The award-winning Palm Beach County Parks and Recreation Department, hailed as the best in Florida, manages more than 110 parks and recreational facilities spanning over 8,000 acres. Host Donnell McCant acts as a tour guide for viewers, venturing around PBC's natural playgrounds while showing the diverse sports, fitness, environmental and cultural options. McCant also introduces viewers to calming green spaces perfect for moments of reflection. Producer Jeff Aderman says, “It’s great to see how the parks in The Palm Beaches bring the community together by offering recreation for all ages and abilities.” Upcoming episodes highlight beaches, boating, nature centers, hiking trails, waterparks, fishing, athletic facilities, historic heritage parks, and golf courses. Catch Parks in The Palm Beaches, debuting Spring 2024 on Destination America and then The Palm Beaches TV.

4.D.

FOCUS ON FILM FILM FLASHBACK: SWIPED Filmmaker and entertainment lawyer Ann Fishman wrote, produced and directed SWIPED in Palm Beach County in the summer of 2016. The film features established acting stars George Hamilton, Kristen Johnston and Leigh Allyn Baker, as well as newcomers Nathan Gamble and Noah Centineo. The plot revolves around a college freshman with exceptional computer skills who is enlisted by his womanizing roommate to code a dating hook-up app, and unexpected consequences result. In writing the script, Fishman drew upon her fascination with coding, having been the owner of a software distribution company, her experience as the mother of two millennials, and her own sensibilities as a woman who believes that young women are harmed by the hook-up app phenomenon. Watch the trailer on YouTube. The film originally screened on Netflix and is currently on Prime Video.

LOCATION SPOTLIGHT SECRET LOCATIONS REVEALED For its gripping opening sequence, Baywatch producers filmed the kitesurfer scene at South Inlet Park while party and beach scenes took place at The Boca Raton. The films’ art department brought in their own lifeguard stands for continuity, which made the locations hard to pinpoint -- but we’re here to sort it all out! Bad Boys 2 earned the title of most expensive pyrotechnic detonation in film history when the SFX crew blew up a Delray Beach mansion. Due to a kidnapping attempt, the real-life owners had abandoned the property, and it was reduced to a pile of rubble in 15 seconds by the masters of the on-screen explosions. Jerry Bruckheimer and Michael Bay leveled the $40M house with 50K gallons of fuel, explosives and detonation devices. In the film The Comedian, Robert DeNiro plays a washed up comic vying for a comeback tour. Production scouted for months and found PBC’s sunny climate a storyline-worthy sharp contrast to the scenes filmed in New York. Yacht scenes with Harvey Keitel were shot in Delray Beach, the Seagate Manor condos got a close-up, and the Palm Beach County Convention Center served as a meet-and-greet autograph scene with DeNiro. Find film-friendly locations in the Film & Television Commission’s locations database here.

EDUCATION CORNER GARDENS STUDENTS GLOW AT WORKSHOP Palm Beach Gardens High School (PBGHS) students from the Television & Film Production Magnet Program once again participated in the annual Florida Scholastic Press Association (FSPA) fall workshop. Founded in 1946, the FSPA is comprised of more than 300 student publications, online media teams and broadcast programs. This year, PBGHS proudly received a total of nine awards. Student Wren Dathe and his group won second place overall for the "Opening Ceremony Video,” as part of FSPA's district competition. Dathe shared, "I’ve been introduced to skills and opportunities through this experience that I didn’t have before. It’s a rigorous industry to be in and it takes a lot of determination.” Co-Class President Ivana Barrera took home an accolade of excellence for "Deadline Short Film.” When asked about her project experience, Barrera said, "It was pretty simple. We filmed in about a day and a half and had to film our shots in a few different locations. We did a ‘rags to riches’ theme… it was really fun.” Instructor Ryan Dockery stated, "One of their biggest accomplishments was performing well under pressure. The students in our program all want to go to the extra mile – they want to learn the skills and get the experience.” What’s next? PBGHS students will be participating in the Student Television Network (STN) Fall Nationals in December, attending the STN National Convention in Long Beach, CA in March, and gearing up for The Palm Beaches Student Showcase of Films in April.

Contributors: Angie Crocitto, Gretchen Hofmann, Alberto Jordat, Kelly King, Matthew Mazzamaro, Brianna Moles, Brandon Perry

To have your production included in this newsletter, please email ajordat@pbfilm.com or call 561.233.1000

BOARD OF COUNTY COMMISSIONERS

PALM BEACH COUNTY FILM AND TELEVISION COMMISSION Film Commissioner Michelle Hillery | Director of Operations Alberto Jordat Marketing Manager Brianna Moles | Production Designer Kelly King Production Coordinators Brandon Perry and Matthew Mazzamaro Administrative Assistant Angie Crocitto

4.D.

Production Activity Report For October 2023 Variance Explanations Percentage change variances of ± 10% in performance statistics are explained in this section.

1. Production Days: While Total Production Revenue is up 5% year-over-year, and on track for potential back-toback record-breaking years, the 16% YTD decrease in Total Production Days is largely due to a major production that filmed for a total of 270 days in October of 2022. The decrease can also be associated with the consolidation of production schedules from visiting and local production companies. This is partly due to the increase in costs associated with production, such as personnel/labor and travel expenses. Another factor that affected total production days is the “Florida fatigue” phenomenon, a post-COVID era where some attention has been taken away from the Sunshine state as other states have fully reopened. 2. Total Leads: A 38% decrease in Total Leads, as we’ve been routinely reporting, can be attributed to the usage of available technology by industry professionals. The advent of digital location databases, such as the comprehensive locations library on the FTC’s website, coupled with tools like Google Earth, has provided production companies with greater accessibility to scout potential filming locations virtually and/or independently. The 38% YTD decrease represents an eight percentage-point decrease from the previous month when Total Leads were down 27% 3. Lead Responses: A 35% decrease in Lead Responses goes hand-in-hand with the decrease in Total Leads 4. Lead Conversions: A 32% decrease in Lead Conversions goes hand-in-hand with the decrease in Total Leads and remains unchanged from the previous month. 5. Website Unique Visitors: A 89% increase in website visitors in October 2023 versus October 2022 is largely due to an increase in traffic from a series of Tune-In Announcements related to sponsored programming airing on traditional television and/or The Palm Beaches TV. These email campaigns are part of the FTC’s digital marketing strategy, demonstrating the effectiveness of our email marketing efforts. The FTC anticipates a continued variance of over 10% in this category throughout the year, reflecting the ongoing interest and engagement from visitors to our website.

4.E.

January 2023 Production Activity Report October PRODUCTION REVENUE

Oct 2022

YTD 2022

Oct 2023

YTD 2023

$12,663,216

$155,258,650

$14,758,783

$163,260,776

12-MONTH ROLLING REVENUE November 2022 - October 2023

CHANGE 5%

$246,787,748

HOTEL ROOM NIGHTS

431

7,314

418

6,850

-6%

PRODUCTION DAYS

828

6,320

496

5,303

-16%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

13 8 21

246 141 387

33 17 50

268 152 420

9% 8% 9%

State FC and Susan Simms Other Leads and Return Clients

9 19

27 180

0 11

20 109

-26% -39%

TOTAL LEADS

207

129

-38%

LEAD RESPONSES

194

127

-35%

LEAD CONVERSIONS

-32%

1,923

19,189

2,677

36,300

89%

WEBSITE UNIQUE VISITORS

4.E.

October 2023 Permits & Shot No Permits

Permit #

Month

Production Company

City & State

23-238

D and J PRODUCTIONS LP

23-239

D and J PRODUCTIONS LP

Project Title

CFM

N/A

Los Angeles, CA

Sidewalk 16112 E Glasgow Dr, Loxahatchee, FL 33470 2.Glasgow E Drive & N 162nd Dr Home / 1. Exterior

CFM

N/A

Hilton Garden Inn - Palm Beach Gardens

23-244

23-245

23-246 23-247

10 10

23-248

23-249

23-250

Christfellowship Films

23-241

23-242

Hotel Info

Los Angeles, CA

23-243

# of # of Local Room Crew Nights

Location(s) 1. Filming Exterior Home / Sidewalk 16112 E Glasgow Dr, Loxahatchee, FL 33470 2.Glasgow E Drive & N 162nd Dr Home / 1. Exterior

Sidewalk 16112 E Glasgow Dr, Loxahatchee, FL 33470 D and J PRODUCTIONS 2.Glasgow E Drive & N LP Los Angeles, CA 162nd Dr Home / CFM 1. Exterior Sidewalk 16112 E Glasgow Dr, Loxahatchee, FL 33470 D and J PRODUCTIONS 2.Glasgow E Drive & N LP Los Angeles, CA 162nd Dr CFM Kitchen - 1199 President Barack Obama Hwy, Riviera Beach, FL 33404; The Colony Hotel - 155 Hammon Ave., Palm Finnmax LLC Beverly Hills, CA Beach, FL 33480; Kitchen - 1199 President ST15 Barack Obama Hwy, Riviera Beach, FL 33404; The Colony Hotel - 155 Hammon Ave., Palm Beach, FL 33480; Finnmax LLC Beverly Hills, CA Municipal Beach ST15 Lakeview Park, 1100 Lake Dr., Delray Beach, WPTV NewsChannel 5 West Palm Beach, FL FL 33444 Let's Hear It Dyer Park in west palm beach. the hill where the Leah Randolph - Palm walking trail is. north of Old Spice Beach Atlantic University West Palm Beach, FL the soccer field. Commercial Riverbend Park 9060 W Indiantown Rd, 4ArtistsByArtists Jupiter, FL Jupiter, FL 33478 Ellie.BG_JUPlife Delve Media LLC Pompano Beach, FL Red Reef Park Beach Nature is Fly Pirate Captures Youtube Boca Inlet Boats Channel Hollywood, FL Boca Raton Inlet Video We'd like to shoot at Osprey Pointe (play 9 holes). Osprey both days Blackfish Media LLC DBA would work. Backup Youtube Golf Performance Golf Fort Lauderdale, FL would be Park Ridge GC Celebrity Matches

23-240

# of Type 1- # of Personnel 10 Days Per Day

Palm Beach Gardens, Okeeheelee Park 7715 FL Forest Hill Blvd, WPB, FL CF App Relaunch

Hilton Garden Inn - Palm Beach Gardens

4&8

N/A

4&8 3

1 1

5 3

5 0

0 0

N/A N/A

N/A

Production Revenue

4.E. Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

Jerahmeel James - Palm Beach Atlantic University

1. Wood Area, Option 1: Okeeheelee Park 2. Wood Area , Option 2: Lantana Nature Preserve 3. Any kind of bridge with West Palm Beach, FL trees on either side. Zepotha Morikami Museum and New York, NY Japanese Gardens Yamato Colony Boca Inlet Boats Hollywood, FL Boca Raton Inlet Video Patch Reef Park Tennis ESPN Disney The Culver City, FL Center Marvels Filming at a private residence located at 200 NE 6 Street, Boca Raton, FL 33432 (would like the Miami, FL public sidewalk) SubZero

23-251

23-252

23-253

FCI Pirate Captures Youtube Channel

23-254

FIN Studios

23-255

Method Laboratories

23-256

Marine Connection

23-257

23-258

23-259

23-260

West Palm Beach, FL Peanut Island West Palm Beach general B-Roll, welcome signs, city signs & seals, walk & talk, and Palm Beach International Sharp Entertainment LLC New York, NY Airport West Palm Beach general B-Roll, welcome signs, city signs & seals, walk & talk, and Palm Beach International Sharp Entertainment LLC New York, NY Airport 5110 117th Ct N, Palm Beach Gardens, FL Bombas New York, NY 33418 1750 Lake Dr, Delray Beach, FL 33444 Shure Thing Productions 201 W Atlantic Ave, Inc Orlando, FL Delray Beach, FL 33444

23-261

Spring Hill Productions

Los Angeles, CA

23-262

South Florida PBS

Boynton Beach, FL

23-263

South Florida PBS

Boynton Beach, FL

23-264

South Florida PBS

Boynton Beach, FL

23-265

South Florida PBS

Boynton Beach, FL

N/A

TBD

Sea Hunt Photoshoot 3, 4, & 8

N/A

90 Day Fiance Happily Ever After 8

N/A

90 Day Fiance Happily Ever After 8

N/A

Bombas

Palm Beach Marriott

Ray Ban

5&6

N/A Canopy West Palm Beach Downtown

N/A

Jim Brandon Equestrian Center 28, 2023: Jupiter UNTOLD October Dog beach - dog accessible area (crossover #25-59) Dog Friendly Palm (morning) Beaches - On the John D. MacArthur Beach Town October 28, 2023: Jupiter Dog beach - dog accessible area (crossover #25-59) Dog Friendly Palm (morning) Beaches - On the John D. MacArthur Beach Town October 28, 2023: Jupiter Dog beach - dog accessible area (crossover #25-59) (morning) John D. MacArthur Beach Dog Friendly Palm State Park (a trail for dog Beaches - On the walking) 28, 2023: Jupiter Town October Dog beach - dog accessible area (crossover #25-59) (morning) John D. MacArthur Beach State Park (a trail for dog Dog Friendly Palm walking) Beaches - On the October 29, 2023 : Town

4.E. Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

23-266

Finch productions

23-267

Finch productions

23-268

Roman Films

23-269

23-270

Christ Fellowship Church Richard Jackson - Palm Beach State College

TOTAL PERMITS

Shot No Permit

Month

Production Company

Jerahmeel James Shure Thing Productions Inc

Office of State Attorney Dave Aronberg 401 North Dixie Highway West Palm Beach, FL People Magazine Los Angeles, CA 33401 Investigates Office of State Attorney Dave Aronberg 401 North Dixie Highway West Palm Beach, FL People Magazine Los Angeles, CA 33401 Investigates 1916 Palm beach county N/A courthouse Social Media Videos Juno Dunes Natural Area, Palm Beach Gardens, 14501 U.S. Hwy 1, Juno FL Beach, FL 33408 Shepherds Filming Wellington Gym at West Palm Beach, FL Village Park Buckets

City & State N/A

Project Title Zepotha

N/A

3&8

N/A

# of Type 1- # of Personnel 10 Days Per Day

# of # of Local Room Crew Nights

Hotel Info

TBD

N/A

TBD

N/A

South Florida Daily

N/A

Day Tripping

N/A

338

WFLX

Jet Setter Films

N/A

TOTAL SHOT NO PERMIT

N/A

West Palm Beach, FL Various PBC Locations Public dock in the Town West Palm Beach, FL of Palm Beach

Meta A Summer To Crosswalk Productions llc Glendale, CA Remember 2 Fujisankei FCI News Communications Yamato Rock Catch!_Yamato International Inc. New York, NY Yamato Road area Colony Location 1A: Home 12018 Fox Hill House Hunters AllCircus Dog Productions North Hollywood, FL CirBoynton Beach, FL, Stars Parks in the Palm AA Video West Palm Beach, FL Dubois Park in Jupiter Beaches Calypso Bay Water Park Parks in the Palm AA Video West Palm Beach, FL in Royal Palm Beach Beaches Parks in the Palm AA Video West Palm Beach, FL Lake Worth Beach Beaches Thearepeutic Recreation Center in Lake Worth Parks in the Palm AA Video West Palm Beach, FL Beach Beaches Dyer Park in West Palm Parks in the Palm AA Video West Palm Beach, FL Beach Beaches Okeeheelee Nature Center in West Palm Parks in the Palm AA Video West Palm Beach, FL Beach Beaches Pirate Fest in Boynton Passport to the Palm AA Video West Palm Beach, FL Beach Beaches House of Style Creative Pop Star Productions West Palm Beach, FL Loft What's Poppin' PBC Lush Dog Resort in On the Town in the South Florida PBS West Palm Beach, FL Jupiter Palm Beaches Private Residence in On the Town in the South Florida PBS West Palm Beach, FL Lake Clark Shores Palm Beaches

Orlando, FL

Filming Location(s) Frenchman's Forest Natural Area, 12201 Prosperity Farms Rd, 1420 N Swinton Avenue Delray FL 33444 UOVO Beach, Palm Beach 350 N Haverhill Rd., Suite 500, West Palm

Permits & Shot No Permits Totals

Production Revenue

$947,100

S = Tourism Branding Content Sponsorship Program (TDC Funded) NOTE: Production Revenue is reported once with the first Permit/Shot No Permit of each Sponsorship Project.

4.E. Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

October 2023 Production Companies & Support Services Type of Production

Projects

# of Days

# of Employees

# of Freelance

# of Room Nights

Hotel Info

Music Videos, Still Photography

Various

*APEX Productions Inc.

Television/Commercials

Various

*Argonaut Productions

Commercials, Corporate Videos

Various

*ASK Media Productions

Videos, Commercials, Still Photography

Various

Website Design/Advertising/ Promotional

Various

Television

Various

N/A

Streaming, Sports Broadcasts, Various

Various

N/A

Various

105

136

Various

*Hutton Miller, LLC

Commercials/Infomercials

Various

Hyatt Delray Place

*Jetty Productions

Various

N/A

*KO-MAR Productions

Various

*LGW Mediaworks

Various

*Majic Robot Studios

Various

*Media Zone Studios

Streaming, Corporate Videos, Various

Various

N/A

*Multi Image Group (MIG)

Various

110

Various

*Olympusat

Television

Various

140

100

Various

*Pathos

Various

*Saygo Studios

Various

Independent Films, Web Series

Various

*West Palm TV 18

Television

Various

N/A

*WXTV Channel 34- Sinclair

Television

Various

N/A

448

466

388

326

Production Company

*Afflux Studios

*Brave Man Media *Channel 20 *Frank Gatto & Associates *G-Star Studios

*Studio Space / You Create Academy

Production Revenue

* The FTC will use a monthly average based on the year 2022 unless advised to do otherwise by these companies.

Totals

Permits & Shot No Permits Subtotals

$13,811,683 $947,100

Production Companies & Support Services Subtotals

$13,811,683

Production Revenue Total

$14,758,783

4.E.

TDC Marketing Report – December 2023 December Events Description

PB Food & Wine Festival Pickleball Expo Limik International LLC Health Care District Holiday Event Boca Bowl Luncheon Mangoli Wedding Reception

Type

Status

Start Date

End Date

Exp

Peak

Total Rms

Consumer

Definite

Consumer

Definite

Conference

Definite

Banquet

Definite

Banquet

Definite

Banquet

Definite

12/09/23 12/09/23 12/15/23 12/16/23 12/20/23 12/22/23

12/10/23 12/10/23 12/17/23 12/16/23 12/20/23 12/23/23

1,200 500 800 1,000 600 150

0 0 0 0 0 72

0 0 0 0 0 0

Social Media Social Media Followers Facebook – 8,847 (October)to 8,821 (November) Instagram - 3,059 (October) to 3,109 (November) LinkedIn - 745 (October) to 767 (November) Instagram Monthly Total Interactions – 244 (October) to 155 (November) Impressions - 7,143 (October) to 3,728 (November) Reach – 1,093 (October) to 770 (November) Generate Profile Visits – 317 (October) to 372 (November) Facebook Monthly Total People Reached – 1,630 (October) to 2,019 (November) Post Engagements – 9,659 (October) to 2,748 (November) Page Likes – 13 (October) to 4 (November) LinkedIn Profile Views - 82 (October) to 60 (November) Engagements - 74 (October) to 88 (November) Impressions – 4,331 (October) to 3,721 (November) Connections - 518 (October) to 531 (November)

4.F.

Google Analytics

Media Trump still tops GOP voter polls despite 'crazy' campaign rhetoric - The Palm Beach Post The Palm Beach Post In Iowa's Corn Belt, across New Hampshire villages and at a West Palm Beach convention center, former President Donald Trump has ratcheted up the ... Guide to the Palm Beach Food & Wine Festival [google.com] Palm Beach Illustrated This event is sold out. Grand Tasting, presented by The Palm Beaches — Head to the Palm Beach County Convention Center from 2 to 6 p.m. for food . Unicorn World Comes to West Palm Beach [google.com] Palm Beach Illustrated he immersive, family-friendly event transforms the Palm Beach County Convention Center into an enchanted oasis October 28 and 29. Trump still tops GOP voter polls despite 'crazy' campaign rhetoric - The Palm Beach Post The Palm Beach Post Before Trump spoke at the Palm Beach County Convention Center to the fan group Club 47 USA, one attendee said he expected to hear no-holds barred ... Trump will try to upstage the GOP debate with a rally targeting South Florida's Cuban community [google.com] AP News ... Palm Beach County Convention Center in West Palm Beach, Fla. (AP Photo/Rebecca Blackwell, File). Read More. Florida Democratic Party Chair Nikki ... Trump's plans if he returns to the White House include deportation raids, tariffs and mass firings [google.com] CTV News 1, 2023, at Palm Beach County Convention Center in West Palm Beach, Fla. (AP Photo/Rebecca Blackwell, File). Share: Reddit · Report an error ... Trump's plans if he returns to the White House include deportation raids, tariffs and mass firings [google.com] The Columbian ... Palm Beach County Convention Center in West Palm Beach, Fla. (AP Photo/Rebecca Blackwell, File). NEW YORK — A mass deportation operation. A new ... Once a Trump voter, he has buyer's remorse | Letters to the editor - Sun Sentinel [google.com] Sun Sentinel ... Palm Beach Convention Center in West Palm Beach on Wednesday, October 11, 2023. (Carline Jean/South Florida Sun Sentinel). Sun Sentinel favicon. By Florida poll shows Trump crushing DeSantis among state's Republican voters [google.com] Sun Sentinel ... Palm Beach Convention Center in West Palm Beach on Wednesday, October 11, 2023. (Carline Jean/South Florida Sun Sentinel). Sun Sentinel political Palm Beach County Convention on WPTV (NBC) - West Palm Beach, FL [mms.tveyes.com] Today on 5 at 5 11/20/2023 5:24:57 AM alrey a sauce highlight this last week about this update. volunteers are packing up 3000 pies at palm beach county convention center today, all part of the meals on wheels pie it forward campaign money collected from most pie sales going to help the elderly might not be able to get out, get their own food volunteers can be hard work from noon to 4 Palm Beach County Convention on WFLX (FOX) - West Palm Beach, FL [mms.tveyes.com] Fox 29 Morning News @ 7 11/20/2023 7:16:50 AM at a really highlight this last week. volunteers are not going to pack up those 3000 pies at the palm beach county convention center today that's all part of the meals on wheels. piatt former campaign money collected from the pie sales going to help the elderly that might not be able to get out and get their own food Palm Beach Food & Wine 2023: Tickets still available - Sun Sentinel [google.com] Sun Sentinel Naturally, the bash crescendos with a Grand Tasting finale (Dec. 10), which will return to the Palm Beach County Convention Center. The walk ... Palm Beach Food & Wine Festival is Back - Boca Raton Magazine [google.com] Boca Raton Magazine Aside from debut events, the beloved Grand Tasting's signature walk-around event at the Palm Beach County Convention Center, Shabbat dinner hosted Best restaurant news: 6 food stars you can still see at Palm Beach Food & Wine Festival [google.com] The Palm Beach Post Irvine will also headline the festival's expanded grand-finale event on Sunday, Dec. 10, from 2 to 6 p.m. at the Palm Beach County Convention Center

DEFINITE Room Rental by Month - FY 2024

Booked Date Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 Aug-24 Sep-24 ACTUAL $ BUDGET $ Variance $ Prospects Cancels

Oct-23 275,400 275,400 275,400

Nov-23 84,245 84,245 84,245

275,400 238,100

$ $

37,300

84,245 166,300

Dec-23 223,700 257,875 245,613

Jan-24 274,600 282,175 282,175

$ $

245,613 188,200

$ $

(82,055) $

57,413

282,175 295,400

Feb-24 386,737 388,612 388,612

Mar-24 231,883 247,483 300,333

$ $

388,612 327,400

$ $

(13,225) $

61,212

36,000

300,333 355,900

12/1/2023

updated:

Apr-24 228,893 229,743 230,468

May-24 268,150 268,150 268,150

Jun-24 230,925 236,725 300,150

Jul-24 215,135 220,635 220,635

Aug-24 165,475 170,635 165,775

$ $

230,468 167,700

$ $

268,150 382,800

$ $

300,150 241,700

$ $

220,635 79,600

$ $

165,775 46,300

(55,567) $

62,768

(114,650) $

58,450

141,035

119,475

3,200

2,300

Sep-24 TOTALS 24,600 $ 2,609,743 69,600 $ 2,731,278 155,600 $ 2,917,156 $ $ $ $ $ $ $ $ $ $ 155,600 $ 2,917,156 $ 120,900 $ 2,610,300 $ 34,700 $ 306,856 $ 41,500 $

4.G.

November 2023 Project Status Report Department of Environmental Resources Management Sawfish Island Grand Opening: ERM staff, alongside District 1 Commissioner Maria Marino, joined with project partners to host a Grand Opening and Mangrove Planting event at Sawfish Island in Jupiter. Forty attendees arrived by boat, kayak, and paddleboard. Representatives of the Florida Inland Navigation District presented the County with a check demonstrating their financial assistance to the project. Attendees were then put to work planting 200 red mangroves in the newly constructed intertidal habitat. Already recognized as a paddling favorite by locals, Sawfish Island is more than just a beautiful place to visit; it provides critical estuarine habitat for endangered species such as the Florida manatee and green sea turtle, which reside in the area.

SINGER ISLAND DUNE RESTORATION

Tagging Fish in Lake Worth Lagoon: ERM staff, in partnership with Florida Fish and Wildlife Conservation Commission (FWC) and West Palm Beach Fishing Club surgically implanted acoustic tags in eleven fish in Lake Worth Lagoon. These tags will provide valuable data about where the fish spend their time, how often they move throughout the lagoon, what habitat types they visit, and their connection with other estuaries and the Atlantic Ocean. Throughout Lake Worth Lagoon 24 acoustic receivers have been installed, which capture the “ping” sounds emitted from the implanted tags. Hundreds of these acoustic receivers have been installed throughout the State of Florida and the Atlantic coast, allowing for data sharing between the many organizations studying fish movement patterns.

SAWFISH ISLAND GRAND OPENING

Singer Island Dune Restoration Project: Emergency sand placement at Singer Island began in late November. Approximately 7,800 cubic yards of beachquality sand has been placed into the dune to stabilize the County’s construction access area and get a head start on further sand placement for the project. The area experienced severe erosion as a result of recent wind and wave conditions. Once all sand placement is complete, native salt-tolerant vegetation will be planted to help stabilize the newly constructed dune. Dune and beach restoration projects are conducted by Palm Beach County in order to provide protection from storms, space for public recreation, and habitat for a variety of wildlife.

FISH TAGGING – BLACK DRUM

Palm Beach County Board of County Commissioners

4.H.

Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

Manatee Season: November marks the start of manatee season! Here in Palm Beach County, manatee season runs from November 15th through March 31st. During this time, manatees migrate to the area in search of warmer waters, resulting in a higher local concentration. On November 18th, ERM staff participated in a Manatee Season Kick-Off event hosted by Florida Power and Light’s Manatee Lagoon. At this event, multiple agencies and other stakeholders discussed manatees and other important information about Lake Worth Lagoon. ERM staff led a Lagoonside Chat to discuss our Manatee Protection Plan, including our Law Enforcement Program which provides overtime hours for local law enforcement agency to patrol manatee speed zones during manatee season.

MANATEE SEASON KICK-OFF EVENT

Weeding For The Birds: ERM staff and 20 hardworking volunteers participated in this winter’s first Weeding for the Birds event at Tarpon Cove. Prior to the event, the vegetation on the created island was treated in partnership with a Florida Fish and Wildlife Conservation Commission (FWC) grant. Volunteers then removed most of the remaining invasive vegetation on the bird nesting mounds to maintain the open sandy habitat and keep them suitable for three local species of threatened shorebirds: American Oystercatchers, Least Terns, and Black Skimmers. A schedule for additional events at the Lake Worth Lagoon nesting areas is currently being developed.

WEEDING FOR THE BIRDS

Species Observation: While scouting for a Bike and Hike event at one of our County Natural Areas, ERM staff noticed a somewhat odd visitor to South Florida, a bufflehead duck (Bucephala albeola)! This hen was far out of her normal range of migration. The primary breeding grounds for this species of water fowl stretches from Alaska to Quebec, and they are not usually observed in peninsular Florida. This was the first documented sighting of a bufflehead at any of the County’s Natural Areas.

BUFFLEHEAD DUCK

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS • •

December 14: WEEDING AND TRASH CLEANUP FOR THE BIRDS at Tarpon Cove December 23: SWAMP TROMP at Pine Glades

Palm Beach County Board of County Commissioners Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended October 2023

Percent Change

12 Months 12 Months ended Oct ended Oct 2023 2022

Percent Change

Oct 2023

Oct 2022

Total Passengers

570,818

507,644

12.4%

7,580,156

6,574,955

15.3%

Total Estimated Seat Capacity (1)

691,112

566,348

22.0%

8,834,356

7,832,158

12.8%

Estimated Load Factor (2)

82.6%

89.6%

-7.0%

85.8%

83.9%

1.9%

Total Cargo Tons (3)

2,372

2,478

-4.3%

30,222

30,598

-1.2%

324,995

284,304

14.3%

4,318,766

3,850,713

12.2%

Air Carrier Operations (4)

4,284

3,824

12.0%

57,376

51,834

10.7%

GA & Other Operations (5)

8,101

9,112

-11.1%

115,900

121,429

-4.6%

Total Operations (5)

12,385

12,936

-4.3%

173,276

173,263

0.0%

Landed Weight (thousands of lbs)

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.I.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended October 2023 Airline Percentage of Market

Oct 2023

Enplaned Passengers Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Avelo Airlines Inc Sun Country, Inc. a Minnesota Breeze Aviation Group, Inc. Bahamasair Air Canada

275,559 79,630 66,207 52,449 33,473 22,312 8,164 3,463 3,284 2,736 1,629 1,363 688 161

12 Months ended Oct 2023

Market Share

Enplaned Passengers

Market Share

100.00% 28.90% 24.03% 19.03% 12.15% 8.10% 2.96% 1.26% 1.19% 0.99% 0.59% 0.49% 0.25% 0.06%

3,801,353 966,195 1,052,234 712,232 417,483 285,291 138,160 56,485 39,133 63,665 10,990 20,067 10,815 28,603

100.00% 25.42% 27.68% 18.74% 10.98% 7.50% 3.63% 1.49% 1.03% 1.67% 0.29% 0.53% 0.28% 0.75%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended October 2023 Change in Enplanements by Airline

Oct 2023

Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Avelo Airlines Inc Sun Country, Inc. a Minnesota Breeze Aviation Group, Inc. Bahamasair Air Canada

Oct 2022

Enplaned Passengers

275,559 79,630 66,207 52,449 33,473 22,312 8,164 3,463 3,284 2,736 1,629 1,363 688 161

242,911 65,894 66,673 48,841 29,552 14,613 1,941 5,212 5,212 1,595 2,614 723 41

Change in Month to Month enplanements Change 32,648 13,736 (466) 3,608 3,921 7,699 6,223 (1,749) 3,284 (2,476) 34 (1,251) (35) 120

Percentage Change 13.4% 20.8% -0.7% 7.4% 13.3% 52.7% 320.6% -33.6% n/a -47.5% 2.1% -47.9% -4.8% 292.7%

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended October 2023

Oct 2023

Oct 2022

4,158

3,664

126

160

Total Air Transport Movements

4,284

3,824

General Aviation and Other Aircraft Movements

8,101

9,112

Total Aircraft Movements*

12,385

12,936

International Passengers (enplaned + deplaned)

1,796

1,518

Domestic Passengers (enplaned + deplaned)

569,022

506,126

Total Terminal Passengers

570,818

507,644

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,156

2,253

Total Cargo (loaded + unloaded)**

2,156

2,253

Passenger Aircraft Cargo Aircraft

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

December 2023

FY2023 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION

$7,529,171

10/1/22

9/30/27

(2022-1019)

CULTURAL COUNCIL

$14,454,719

10/1/22

9/30/27

(R2022-1017)

FILM & TV COMMISSION

$3,173,063

10/1/22

9/30/27

(2022-1018)

DPBC

$31,327,073

10/1/22

9/30/27

(2022-1024)

SUBCONTRACTS OVER $100,000 PBCFTC Olympusat

$590,000, 118,000 annually Pd in monthly installments

8/1/22

7/30/27

initial five yr. agreement

DPBC-Simpleview, LLC Web Based Services R2022-0636

$106,012 annually, pd monthly at $8,834.33.

10/1/22

9/30/23

4-1 yr renewals

10/1/23

9/30/24

2nd renewal

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

$840,000 annually pd mo. $70,000

10/1/22

9/30/27

1- 5yr. agreement

DPBC-Madden Preprint Media, LLC Website Design

$146,650 phase 1 $98,760 phase 2 Pd monthly at $8,230

10/1/22

9/30/24

initial 2yr agreement with 2 additional 2yr. renewals

DPBC-Zimmerman Agency LLC R2018-1120 Public Relations

$192,000 @ $16,000 mo. optional services not to

10/1/18

9/30/23

one (1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID

4.J.

December 2023 exceed $58,000 for a total of $250,000 Contract Extension

9/30/21 4/1/21

3/31/21 3/31/22

1st Amendment Covid Extension 2nd Amendment one (1) 1-yr extension

4/1/22 4/1/24

9/30/23 9/30/24

3RD Amendment Extended for 6 months

$201,000 annual fee not to 10/1/21 exceed $300,000 including travel 10/1/22 and other out-of-pocket

9/30/22

Initial 1 yr. with 2, 2yr. renewals

9/30/2024

2nd renewal of 2yrs

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$188,080

10/1/22

9/30/23

DPBC-Brand USA

$300,000

May 2023

2024

R2021-0160 R2021-0866 R2022-0637 Culture-Push, Inc. Marketing Services (R2021-0401) (R2022-0788)

CONVENTION CENTER CC-Management Oakview Group

$225,000 annually Plus up to $90,000 Incentive fee

CC-F&B Oakview Group (OVG) (2022-0948)

7/1/17

9/30/23

10/1/22

9/30/27

Extended- In negotiations

DPBC - FOREIGN MARKETING DPBC-Vox International, Inc.

$30,000 annually

(Canada)

DPBC-LMG Management (Germany)

$30,000 annually

2/18/19

2/17/20

initial term, 4-1yr renewals

2/18/20 2/18/21 10/1/21 10/1/22

2/17/21 9/30/21 2/1/23 9/30/24

1st of 4-1yr. renewals

2/18/19

2/17/20

2/18/20

2/17/21

initial term, 4-1yr renewals 1st of 4-1yr. renewals

2nd of 4-1yr renewals 3rd of 4-1yr renewals

December 2023

DPBC-AviaReps

$30,000 annually, each

(Mexico)

Colombia

$30,000 annually

2/18/21 10/1/21 10/1/22

9/30/21 2/1/23 9/30/24

2nd of 4-1yr renewals 3rd of 4-1yr renewals

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20 2/18/21 10/1/21 10/1/22

2/17/21 9/30/21 2/1/23 9/30/24

1st of 4-1yr. renewals

10/1/21

2/1/23

2nd of 4-1yr. renewals

10/1/22

9/30/24

3rd pf 4-1yr renewals

2nd of 4-1yr. renewals 3rd of 4-1yr renewals

5. OLD BUSINESS

To: Tourist Development Council Fr: Emanuel Perry EP Date: December 8, 2023 Topic: TDC Dashboard December Report–Activity October and FYTD 2024 Bed Tax Collections: October 2023 collected in November @ $5M compared to the same month last year @ $5.4M was a decrease of (7%). Actual October was (3%) below Budget and 44% above the prior month @ $3.5M. Actual October was 12% higher than 2022. Revenue from non-hotels continue to support Bed Tax Collection. FYTD24 Collections @ $8.6M, were lower than last fiscal year to date’s $9.4M by (9%). Fiscal Year to Date collections @ $8.6M is (1%) below of the Approved Budget. FYTD collections of $8.6M, 15% higher than FYTD 2022 collections. _____________________________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for October. 372,715 (5.5%) lower than last year Rooms Available for October. 590,674 3% higher than last year Hotel Rooms Active Today in the County 19,054 _____________________________________________________________________________________ Occupancy October. 2023 63.1% down (7.4%) over last year Occupancy October. 2022 68.2% Occupancy October. 2021 60.5% Average Daily Rate October. $198.36, (7.4%) lower than Last Year; 9% above 2021 Revenue/Available Room October 2023 $125.22 lower than the prior Oct. by (9%) _____________________________________________________________________________________ Hotel Room Net Sales FY24 Year over Year Oct. Decreased (7%) @ $71M vs $76M Non- Hotel Room Sales FY24 Year over Year Oct. Increased 1% @ $13.7M vs $13.6M Hotel Room Net Sales FYTD 2024 Non- Hotel Room Sales FYTD 2024

Decreased (10%) @ $120M vs $133M Increased 9% @ $25M vs $23M

FYTD 2024 Taxable Revenues Fiscal Year over FY2023 Decreased (8%) @ $145M vs $156M FYTD 2024 Taxable Revenues Fiscal Year over FY2022 Increased 22% @ $145M vs $119M _____________________________________________________________________________________ Palm Beach International Traffic: Total Passengers Oct. 2023 570,818 12% higher than Oct. 2022 Total Estimated Seat Capacity 691,112 22% higher than Oct. 2022 PBI Passengers 12 Month Rolling 7,580,156 15% increase to last year same period _____________________________________________________________________________________ Leisure & Hospitality Employment for Oct. 93,800 5% higher than the same month last year Hotel Employment 11,200 6% higher than last year F&B 59,700 4% higher than last year Arts & Entertainment 22,900 9% higher than last year

5.A. - 1. Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Tourist Development Council Dashboard Current Fiscal Month 2024 vs. 2023 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month-Net Rental Revenue $100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 $0

$13,603,663

$13,730,917

$6,500,000 $5,500,000

$5,453,162

$5,229,269

$5,074,482

$4,500,000

$76,852,602

$71,440,626

$3,500,000 $2,500,000

October-22 October-23 Net Non-Hotel Room Revenues Net Hotel Room Revenues

$1,500,000 $500,000

October-22

October-23

October-23 Budget

November Collections for October 2023 decreased (7%) October 2023 Net Hotel Sales decreased (7%) over Last Year, over Last Year and over last Month increased 44%; (3%) Non-Hotel Sales increased 1% over Last Year below Budget

Gross Room Nights Available

Gross Monthly Room Nights Sold 700,000

500,000 450,000 400,000

650,000

394,610

372,715

600,000

350,000

550,000

300,000

500,000

250,000

450,000

200,000

400,000

150,000

350,000

100,000

590,674

October-22

October-23

300,000

October-22

October-23

October 2023 Hotel Room Nights Sold decreased (6%) over the same month Last Year.

October 2023 Hotel Room Nights Available for Sale increased 3% over Last Year. 19,054 Rooms Open.

Monthly PBIA Passengers

Monthly PBIA Passenger Capacity 800,000

700,000 600,000

576,073

570,818 507,644

600,000

500,000

691,112

700,000

566,348

500,000 400,000

400,000

300,000

200,000

100,000

October-22

October-23

October-22

October-23

October 2023 Passengers through PBI increased 12% over October 2023 Est. Seat Capacity at PBI increased 22% over the same month Last Year. the same month Last Year. PBC TDC Monthly Scorecard October FY2024 Report-Oct. 2024 vs 2023

Tourist Development Council Dashboard Fiscal Year 2024 vs. 2023 5.A.1 FY2024 Gross Bed Taxes Collections (All)

FY2024 Net Rental Revenue $180,000,000 $160,000,000 $140,000,000 $120,000,000 $100,000,000 $80,000,000 $60,000,000 $40,000,000 $20,000,000 $0

$23,102,346

$133,396,986

2023 Fiscal Year

$25,153,019

$119,649,977

2024 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

$12,000,000 $11,000,000 $10,000,000 $9,000,000 $8,000,000 $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000

$9,450,829

2023 Fiscal Year

$8,607,824

$8,684,042

2024 Fiscal Year

Approved FY24 Budget

FYTD 2024 Hotel Net Sales decreased (10%) over Last Year, Non-Hotel Sales increased 9% over Last Year

FYTD 2024 Collections decreased (9%) over Last Year, compared to FYTD 2024 Budget decreased by (1%)

FY2024 Room Nights Sold

FY2024 Room Night Inventory Available

1,000,000 900,000 800,000

1,400,000

739,826

700,000

682,926

1,200,000

1,132,873

1,161,964

2023 Fiscal Year

2024 Fiscal Year

1,000,000

600,000

800,000

500,000

600,000

400,000

300,000

200,000

2023 Fiscal Year

2024 Fiscal Year

FYTD 2024 Hotel Room Nights Sold decreased (8%) over Last Year

FYTD 2024 Hotel Room Nights Available for Sale increased 3% from Last Year

Leisure & Hospitality Jobs

PBI Passengers 12 Mth Rolling Total 100,000 9,000,000

90,000

8,000,000

80,000

7,000,000

7,580,156

70,000

6,574,955

10,600 21,000

11,200 22,900

Accommodations

60,000 Arts, Entertainment, and Recreation F&B

50,000

6,000,000

40,000

5,000,000

30,000

57,700

59,700

October-22

October-23

20,000

4,000,000

10,000

3,000,000 October-22

October-23

October 2023 Passengers Through PBI is up 15% over Previous 12 Month Rolling Actuals

October 2023 at 93,800 up 5% over Last Year; F&B at 59,700 increased 4%; Arts & Entertainment at 22,900 increased 9%; Hotels at 11,200 up 6%

PBC TDC Monthly Scorecard October FY2024 Report-Oct. 2024 vs 2023

Tourist Development Council Dashboard Current Fiscal Month 2024 vs. 2022 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 $0

$13,730,917 $10,049,794

$7,000,000 $6,000,000 $5,000,000

$60,338,557

$71,440,626

$4,522,098

$5,074,482

$5,453,162

$4,000,000 $3,000,000 $2,000,000

October-21 October-23 Net Non-Hotel Room Revenues Net Hotel Room Revenues

$1,000,000 $0

October-21

October-23

October-22

October 2023 Net Hotel Sales increased 18% over October November Collections for October 2023 were 12% above 2021, Non-Hotel Sales increased 37% over October 2021. October 2021 and (7%) below October 2022.

Gross Monthly Room Nights Sold 500,000

350,000

700,000 650,000

450,000

400,000

Gross Room Nights Available

342,991

372,715

600,000

566,928

590,674

550,000 500,000 450,000

300,000

400,000

250,000

350,000

200,000

300,000

150,000

250,000

100,000

200,000

October-21

October-23

October-21

October-23

October 2023 Hotel Room Nights Sold increased 9% over October 2021.

October 2023 Hotel Room Nights Available for Sale increased 4% over October 2021. 19,054 Rooms Open.

Monthly PBIA Passengers

Monthly PBI Estimated Seats

750,000

800,000

650,000

700,000

550,000

570,818

600,000

458,535

450,000

500,000

350,000

400,000

250,000

300,000

150,000

200,000

50,000

Dec-19 October-21

Dec-22 October-23

October 2023 Passengers through PBI increased 25% over October 2021 for the same month

691,112 559,809

100,000

October-21

October-23

October 2023 Est. Seat Capacity at PBI increased 24% over October 2021.

PBC TDC Monthly Scorecard October FY2024 Report-Oct. 2024 vs 2022

Tourist Development Council Dashboard Fiscal Year 2024 vs. 2022 5.A.1 FY2024 Gross Bed Taxes Collections (All)

FY2024 Net Rental Revenue $25,153,019

$150,000,000 $140,000,000 $130,000,000 $120,000,000

$17,338,549

$110,000,000 $100,000,000 $90,000,000 $80,000,000

$119,649,977 $101,285,895

$70,000,000 2022 Fiscal Year

2024 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

$11,000,000 $10,000,000 $9,000,000 $8,000,000 $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000

$9,450,829

$8,607,824

$7,509,671

2022 Fiscal Year

2024 Fiscal Year

2023 Fiscal Year

FYTD 2024 Hotel Net Sales increased 18% over 2022, Non-Hotel Sales 45% higher than FYTD 2022

FYTD 2024 Collections increased 15% over FYTD 2022, and (9%) lower than FYTD 2023

FY2024 Room Nights Sold

FY2024 Room Night Inventory Available

1,000,000

1,600,000

900,000

1,400,000

800,000 700,000

620,802

682,926

600,000

1,200,000

1,161,964

2022 Fiscal Year

2024 Fiscal Year

1,000,000

500,000

800,000

400,000

600,000

300,000

400,000

200,000 100,000

2022 Fiscal Year

2024 Fiscal Year

FYTD 2024 Hotel Room Nights Sold increased 10% over FYTD 2022

200,000

FYTD 2024 Hotel Room Nights Available for Sale increased 4% from same period 2022

Leisure & Hospitality Jobs

PBI Passengers 12 Mth Rolling Total 8,500,000

100,000

8,000,000

7,580,156

7,500,000 7,000,000

1,114,878

90,000 80,000 70,000 60,000

6,356,917

8,200

18,800

11,200 22,900

50,000

6,500,000

Arts, Entertainment, and Recreation

40,000

6,000,000

30,000

5,500,000

20,000

5,000,000

10,000

4,500,000

October-21

October-23

October 2024 FYTD Passengers Through PBI increased 19% over FYTD 2022 12 Month Rolling Actuals

Accommodations

56,100

59,700

October-21

October-23

F&B

October 2023 at 93,800 up 13% over 2021 ; F&B at 59,700 up 6%; Arts & Entertainment at 22,900 up 22%; Hotels at 11,200 up 37% from 2021

PBC TDC Monthly Scorecard October FY2024 Report-Oct. 2024 vs 2022

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 2,987,573 3,997,667 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 4,522,098 5,453,162 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 5,595,556 6,321,595 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 7,958,732 8,269,372 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 7,641,298 9,242,905 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 5,016,312 9,940,983 11,215,796 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 7,334,261 11,422,604 12,050,103 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 6,190,058 8,585,252 8,143,081 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 5,145,606 6,198,430 5,950,418 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 4,579,048 4,488,164 4,757,684 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 4,730,560 4,425,280 4,774,673 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 3,648,087 4,051,190 4,013,942 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $51,004,689 $77,817,161 $84,190,398

YR TO YR 2024 % CHANGE 3,533,342 -11.61% 5,074,482 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A $8,607,824 N/A

YTD % CHANGE -11.61% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

YR TO YR 2024 % CHANGE 3,480,342 -11.61% 4,998,365 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A $8,478,706 N/A

YTD % CHANGE -11.61% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 2,942,759 3,937,702 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 4,454,267 5,371,364 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 5,511,623 6,226,771 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 7,839,351 8,145,332 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 7,526,678 9,104,261 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 4,941,067 9,791,868 11,047,559 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 7,224,248 11,251,265 11,869,351 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 6,097,207 8,456,473 8,020,934 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 5,068,422 6,105,454 5,861,162 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 4,510,362 4,420,841 4,686,319 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 4,659,602 4,358,901 4,703,052 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 3,593,366 3,990,422 3,953,733 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $50,239,619 $76,649,903 $82,927,542

5.A. - 1.a.

6. NEW BUSINESS

TOURIST DEVELOPMENT COUNCIL TDC Finance Committee

FY2025 BUDGET SCHEDULE Finance meetings at Dave Burke Boardroom TDC 1st Floor at 2195 Southern Blvd January 19th

Memo sent to agencies announcing FY 2025 Budget process has begun

February 8th

TDC Finance Meeting on Revenue projections, FY 24 Forecast and FY25 Budget. (8am meeting)

February (Month)

Agencies work their respective Budgets and reporting to the TDC

March (Month) March

Sports Board approves FY25 draft budget.

March

Cultural Council’s Board final approval of FY25 draft budget.

March

FTC Board approves FY25 draft budget.

March

Discover Board approves FY25 draft budget.

March 6th

ALL Agencies FY25 Budgets due to TDC after their respective Board approvals. All requests for contract changes due!

March 13th

Convention Center/Hospitality Budget FY25 Due.

March

TDC Budget load due and Performance Measures to OFMB

April 8th

TDC Finance meeting to review and recommend to TDC Board the agencies final FY25 Budgets, FY25 Program Budget, Performance Measures, Organizational Charts, & contract changes request. (9am Meeting)

April 11th

TDC Board approves the final FY25 Budgets, FY25 Program Budget, Performance Measures, Organizational Charts, & contract changes request. Agencies Final FY23 Audit Reports Due

May 6th

Agencies auditor’s presentations with findings and recommendations (9am Meeting)

May 9th

TDC Board approves Agencies and Convention Center FY23 audits.

*In person meetings **FY23 Audits Due

*Mark your calendars for dates and times.

6.C.

6.D.

Biography for Randy Cohen Randy Cohen is Vice President of Research at Americans for the Arts—the national advocacy organization for the arts—where he has been empowering arts advocates since 1991. He recently published Arts & Economic Prosperity 6: The Economic Impact of Nonprofit Arts & Culture Organizations and their Audiences and Americans Speak Out About the Arts in 2023, a national public opinion study about the arts. Randy led the development of The National Arts Index, the annual measure of the health and vitality of arts in the U.S., and the National Arts Policy Roundtable, an annual convening of leaders who focus on the advancement of American culture—launched in partnership with Robert Redford and the Sundance Institute. In the 1990’s, Randy collaborated with the President’s Committee on the Arts and the Humanities to create Coming Up Taller, the White House report on arts programs for youth-at-risk; and the U.S. Department of Justice to produce the YouthARTS Project, the first national study to statistically document the impact of arts programs on at-risk youth. His 10 Reasons to Support the Arts blog received the Gold Award from the Association of Media & Publishing—their top honor for best blog post of the year. He was a recent nominee for the Sidney Yates Advocacy Award for outstanding advocacy on behalf of the performing arts in America. A sought-after speaker, Randy has given speeches in all 50 states, and regularly appears in the news media—including the Wall Street Journal, The New York Times, and on CSPAN, CNN, CNBC, and NPR. Randy has been a policy specialist for the National Endowment for the Arts, founded the San Diego Theatre for Young Audiences, and worked in medical research for Stanford University and Scripps Clinic and Research Foundation. His board work includes the League of Historic American Theaters. Randy is a past Chairman of the Takoma Park Arts & Humanities Commission, during which time the Commission completed a cultural plan, established the city’s Poet Laureate and public art programs, and led the development of a million-dollar conversion of the city council chambers into a performing arts space.

6.G. - 1.

OVERVIEW

ABOUT THIS STUDY

Every day, more than 100,000 nonprofit arts and culture organizations in the U.S. are making their communities better places to live and work by beautifying cities, fueling creativity, celebrating diversity, and bringing joy to residents. Arts and culture organizations are also businesses. They employ people locally, purchase goods and services from nearby businesses, and produce the authentic cultural experiences that are magnets for visitors, tourists, and new residents. Event-related spending by their audiences generates valuable revenue for local merchants—dining in a nearby restaurant, paying to park or for a rideshare, shopping at local retail stores, and enjoying dessert after a show—a value-add few industries can compete with. These actions, in turn, support jobs, generate household income, and generate tax revenues to the government that more than offsets the public’s arts and culture sector investment. “As a banker, I have visited businesses in almost every city and town in my state. There is a visible difference in places with a vibrant arts community. I see people looking for places to park, stores staying open late, and restaurants packed with diners. The business day is extended and the cash registers are ringing.” — Ken Fergeson, Chairman, NBC Oklahoma, Past Chair, American Bankers Association

Economic Impact of America’s Nonprofit Arts & Culture Industry In 2022, nonprofit arts and culture organizations and their audiences generated $151.7 billion in economic activity—$73.3 billion in spending by the organizations, which leveraged an additional $78.4 billion in eventrelated spending by their audiences. The impact of this economic activity is far reaching, supporting 2.6 million jobs, generating $29.1 billion in tax revenue, and providing $101 billion in personal income to residents. AEP6 sends a strong signal that when we support the arts, we are investing in an industry that strengthens the economy and builds more livable communities.

Total Direct Expenditures

Audiences

For more information about Arts & Economic Prosperity 6, including methodology and how to download the report, please visit AEP6.AmericansForTheArts.org.

ABOUT AMERICANS FOR THE ARTS Americans for the Arts is a national arts service organization based in Washington, D.C., with an office in New York City. Founded in 1960, it serves, advances, and provides leadership to the network of organizations and individuals who cultivate, promote, sustain, and support the arts and arts education in America.

NATIONAL AEP6 PARTNERS The following national organizations partner with Americans for the Arts to help public and private-sector leaders understand the economic and social benefits that the arts bring to their communities, states, and the nation.

• Actors’ Equity Association

• National Association of Counties

• African Diaspora Consortium

• National Conference of State Legislatures

• Arts & Planning Division (American Planning Association) • Black Legislative Leaders Network • Department for Professional Employees, AFL-CIO (American Federation of Labor and Congress of Industrial Organizations) • Destinations International

• Independent Sector

• National Alliance of Community Economic Development Associations • National Independent Venue Association • National Organization of Black Elected Legislative Women • Race Forward • Recording Industry Association of America • The Conference Board • U.S. Conference of Mayors

Total

$73,286,552,000

$78,388,967,000

$151,675,522,000

1,564,000

1,010,000

2,574,000

Household Income Paid

$65,369,105,000

$35,640,920,000

$101,010,025,000

Total Tax Revenue

$18,336,032,000

$10,770,735,000

$29,106,767,000

Jobs Supported

To measure industry spending, local and statewide research partners representing the 373 study regions collected expenditure and attendance data from 16,399 arts and culture organizations and the event-related spending information from 224,667 of their attendees. Using the IMPLAN economic modeling platform, input-output analysis models were customized for each study region to ensure reliable data and actionable results.

• International City/County Management Association

Economic Impact of Nonprofit Arts and Culture Industry in 2022 (Organizations and Their Audiences) Organizations

AEP6 documents the economic and social contributions of arts and culture in 373 diverse communities and regions representing all 50 states and Puerto Rico. The study areas range in population from 4,000 to 4 million and represent rural, suburban, and urban communities.

Americans for the Arts 1275 K Street, NW Suite 1200 Washington, D.C. 20005 AmericansForTheArts.org

The Economic & Social Impact Study of Nonprofit Arts & Culture Organizations & Their Audiences Supporting jobs. Generating revenue. Building community vibrancy.

ORGANIZATIONS Arts & Culture organizations are businesses. Their very act of creating, presenting, exhibiting, and engaging has a positive economic impact on the community. In 2022, nonprofit arts and culture organizations added an estimated $73.3 billion into the nation’s economy, supporting 1.6 million jobs, providing $65.4 billion in household income, and generating $18.3 billion in total tax revenue. Direct spending by these organizations alone— festivals, performing and visual arts organizations, history and heritage centers, public art programs, museums, community arts programs, living collections—supported 1.3 million jobs in a range of industries.

Arts and culture organizations provide rewarding employment for more than just arts administrators, artists, curators, and musicians. They also employ accountants, printers, builders, plumbers, and an array of occupations spanning many industries.

Americans appreciate the economic and quality of life benefits provided by the arts.

79%

believe arts and culture is “important to their community’s businesses, economy, and local jobs.”

86%

say arts and culture is “important to their community’s quality of life and livability.”

AUDIENCES

CENTERING EQUITY IN AEP6

When people attend a cultural event, they often make an outing of it— dining at a restaurant, paying for parking or public transportation, enjoying dessert after the show, and returning home to pay for child or pet care. Based on the 224,677 audience surveys conducted for this study, the typical attendee spends $38.46 per person per event, in addition to the cost of event admission.

An analysis of audience surveys collected at BIPOC and ALAANA events (N=37,805) and the national audience survey findings (N=224,677) showed nearly identical results in audience spending, nonlocal visitation, and opinions on the social impact of arts and culture.

One-third of attendees (30%) traveled from outside the county in which the event took place. They spent twice that of their local counterparts ($60.57 vs. $29.77). When asked, 77% of those nonlocal respondents said the primary purpose of their visit was to attend that cultural event.When local attendees were asked what they would have done if the event where they were surveyed had not been available, 51% said they would have “traveled to a different community to attend a similar arts or cultural activity.”

77%

Percent of nonlocal audiences who said the primary purpose of their visit was to attend that cultural event.

Vibrant arts communities attract visitors who spend money and help local businesses thrive. They also keep resident spending money local—vital income for local merchants.

Social Impact

Average Per Person Audience Expenditure: $38.46 Childcare $0.62 Supplies & Groceries Supplies and Groceries $2.99 $2.99

Other/Miscellaneous $1.48

Clothing and Accessories Clothing & $3.03

86%

national average spending at all events

88.7%

of attendees at BIPOC and ALAANA organizations agreed, “This activity or venue is inspiring a sense of pride in this neighborhood or community.” (National average = 88.5%)

Conclusion AEP6 delivers a clear and welcome message: when communities invest in arts and culture, they are not doing so at the expense of community and economic development. Rather, they are investing in an industry that stimulates the economy, supports local jobs, and contributes to building healthy, vibrant, and livable communities. Here are 4 ways to support the arts in your community:

Food Food and&Drink $14.81 Drink

Acessories $3.03

of arts attendees said they would “feel a sense of loss if that activity or venue was no longer available.”

$38.46

With the research showing proportional economic and community impacts, these findings should initiate new, or escalate existing, funding conversations about BIPOC and ALAANA organizations receiving fair and proportional financial support. Ensuring equitable funding for arts and culture organizations is a vital step in creating an inclusive, balanced, and vibrant cultural landscape.

51%

$14.81

• Attend. Simply attending cultural events is a great way to support the arts. Try something new. It’s a great way to learn about your community. • Donate and volunteer. Arts and culture organizations count on contributions to keep the arts thriving and accessible.

Retail Shopping

Retail$6.42 Shopping $6.42

89%

per person spending by attendees at BIPOC events

Percent of locals who would have traveled to a different community to attend a similar cultural activity if they one they were attending was unavailable.

Beyond its economic and Local Transportation financial impacts, arts and culture Local Transportation $4.09 $4.09 provides social contributions that benefit the wider community, Overnight Lodging such as neighborhood pride and Overnight Lodging $5.02 $5.02 cultural identity.

of arts attendees agreed the activity or venue they were attending was “a source of neighborhood pride for the community.”

$38.29

86%

of arts attendees felt it important that future generations also be able to have that cultural experience.

• Advocate for Funding. Tell your legislators about a personal experience you had with the arts, and share the economic impact numbers while you are there. Arts and culture provide both cultural and economic benefits. Visit ArtsActionFund.org to learn more. Make your voice heard. • Visit AEP6.AmericansForTheArts.org to learn more about the study.

*BIPOC (Black, Indigenous, People of Color) and ALAANA (African, Latine, Asian, Arab, Native American)

PLACE YOUR LOGO HERE

The Economic and Social Impact of Nonprofit Arts and Culture Organizations and Their Audiences in

Palm Beach County, FL Direct Economic Activity Total Industry Expenditures (FY2022)

Organizations $189,002,034

Audiences $146,298,967

Total Expenditures $335,301,001

Economic Impact of Spending by Arts and Culture Organizations and Their Audiences Total Economic Impacts (includes direct, indirect, and induced impacts)

Employment (Jobs)

Organizations

Audiences

Total Impacts

2,607

1,753

4,360

Personal Income Paid to Residents

$129,007,814

$69,534,064

$198,541,878

Local Tax Revenue (city and county)

$6,222,632

$4,997,065

$11,219,697

State Tax Revenue

$4,272,087

$3,387,092

$7,659,179

Federal Tax Revenue

$25,245,438

$13,031,509

$38,276,947

Event-Related Spending by Arts and Culture Audiences Totaled $146.3 million Attendance to Arts and Culture Events Total Attendance to In-Person Events Percentage of Total Attendance Average Per Person, Per Event Expenditure Total Event-Related Expenditures2

Local1 Attendees

Nonlocal1 Attendees

All Attendees

2,782,271

1,220,996

4,003,267

69.5%

30.5%

100.0%

$26.34

$53.30

$34.56

$75,952,987

$70,345,980

$146,298,967

Nonprofit Arts and Culture Audiences Spend an Average of $34.56 Per Person, Per Event Category of Event-Related Expenditure

Local1 Attendees

Food and Drink

$13.23

Retail Shopping Overnight Lodging (one night only)

Nonlocal1 Attendees

All Attendees

$14.24

$13.54

$3.96

$5.51

$4.43

$1.22

$20.73

$7.17

Local Transportation

$3.22

$6.07

$4.09

Clothing and Accessories

$1.98

$2.35

$2.09

Groceries and Supplies

$1.26

$2.31

$1.58

Childcare

$0.47

$0.37

$0.44

Other/Miscellaneous

$1.00

$1.72

$1.22

Overall Average Per Person, Per Event

$26.34

$53.30

$34.56

Source: Arts & Economic Prosperity 6: The Economic and Social Impact Study of Nonprofit Arts and Culture Organizations and Their Audiences in Palm Beach County. For more information about this study or about other cultural initiatives in Palm Beach County, contact the Cultural Council of Palm Beach County. Copyright 2023 by Americans for the Arts. To learn more, visit www.AEP6.AmericansForTheArts.org.

Page

Past studies have focused primarily on the financial, economic, and tourism contributions of the nonprofit arts and culture industry. AEP6 expands beyond those topics to include measures of social impact. Surveys completed by individual attendees in the Palm Beach County demonstrate an appreciation for how the arts and culture impacts the development and well-being of the community and its residents.

Audiences Demonstrate Appreciation for the Impact of Arts and Culture Level of Agreement with Social Impact Statements

Audiences

“This venue or facility is an important pillar for me within my community.”

84.7%

“I would feel a great sense of loss if this activity or venue were no longer available.”

89.4%

“This activity or venue is inspiring a sense of pride in this neighborhood or community.”

89.1%

“My attendance is my way of ensuring that this activity or venue is preserved for future generations”

88.3%

About This Study Americans for the Arts conducted AEP6 to document the economic and social benefits of the nation’s nonprofit arts and culture industry. The study was conducted in 373 diverse communities and regions across the country, representing all 50 states and Puerto Rico. The Cultural Council of Palm Beach County joined the study on behalf of Palm Beach County. For additional information including the national report, summaries for the 373 communities, an online calculator, and the project methodology, visit www.AEP6.AmericansForTheArts.org. Surveys of Nonprofit Arts and Culture Organizations Nationally, detailed information was collected from 16,399 nonprofit arts and culture organizations about their FY2022 expenditures (e.g., labor, local and non-local artists, operations, materials, facilities, and asset acquisition), as well as their event attendance, in-kind contributions, and volunteerism. Surveys were collected from February through July 2023. Some organizations only provided total expenditures and attendance (they are included in the study). Responding organizations had budgets ranging from a low of $0 to a high of $375 million. Response rates for the 373 communities averaged 43.9% and ranged from 5% to 100%. In Palm Beach County, 74 of the 170 total eligible nonprofit arts and culture organizations provided the financial and attendance information required for the study analysis—an overall participation rate of 43.5%. It is important to note that each study region’s results are based solely on the survey data collected. Therefore, the less-than-100 percent response rates suggest an understatement of the economic impact findings. Surveys of Nonprofit Arts and Culture Audiences Audience-intercept surveying, a common and accepted research method, was conducted to measure event-related spending by audiences. Attendees were asked to complete a short survey while attending an event. Nationally, a total of 224,677 attendees completed the survey. The randomly selected respondents provided itemized expenditure data on attendance-related activities such as meals, souvenirs, transportation, and lodging, as well as socioeconomic information, ZIP code of primary residence, and four social impact questions. Data was collected from May 2022 through June 2023 at a broad range of both paid and free events. In Palm Beach County, a total of 8,944 valid audience-intercept surveys were collected from attendees to nonprofit arts and culture performances, events, exhibits, and special events during the period from May 2022 through June 2023. Studying Economic Impact Using Input-Output Analysis Americans for the Arts uses the IMPLAN platform to create the customized models for each of the 373 study regions. Input-output models calculate the interdependencies between various sectors or industries within a region. This analysis traces how many times a dollar is respent within the local economy before it leaks out, and it quantifies the economic impact of each round of spending. This form of economic analysis is well suited for AEP studies because it can be customized specifically to each participating community, region, or state. To complete this analysis for Palm Beach County, the researchers used the IMPLAN platform to build a customized input-output model based on the unique economic and industrial characteristics of Palm Beach County. Research Notes: 1 For the purpose of this study, local attendees live within Palm Beach County; nonlocals live elsewhere. 2 To calculate the total audience expenditures in Palm Beach County, first the audience expenditure findings were calculated for each of the participating sub-regions that are located within Palm Beach County. Next, the residency percentages and the average per person arts-related expenditure for residents and nonresidents were applied to any additional attendance data collected from organizations located within Palm Beach County but outside the participating sub-regions. Finally, the results were added to the findings from the individual sub-regions. It is important to note that, as a result, the aggregate audience expenditures for Palm Beach County do not equal the average per person event-related expenditure for locals multiplied by the total estimated attendance by locals plus the average per person event-related expenditure for nonlocals multiplied by the total estimated attendance by nonlocals. Page