TDC Board Book October 2023 by Tourist Development Council PBC

Palm Beach County Tourist Development Council Board Book October 12, 2023

TDC BOARD MEETING ATTENDANCE SHEET October 12, 2023

(Seat) 12-Jan

9-Feb

9-Mar

14-Apr

11-May

8-Jun

13-Jul

10-Aug

14-Sep

(1)Vice Mayor Maria Sachs, Chair (1/14/21)

N/A

(4) Jim Bronstien, Vice Chair(9/30/26) Appt(3/1/95) ReApp(9/18/18) Dis.3

N/A

Vacant

N/A

Vacant

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

N/A

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

N/A

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

N/A

Verdenia C. Baker, County Administrator

N/A

P/Phone

Dorris Miller

N/A

Dorris Miller

Liz Herman, Assistant County Attorney

A/Video Conf.

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A/Phone

N/A

P P P

N/A N/A N/A

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P A/Phone P

P P P

Michelle Hillery, Film & TV

P P P

P P

N/A N/A N/A

P P P

Jorge Pesquera, Discover

N/A

Deborah Drum, ERM

N/A

Matt Mitchell

N/A

Matt Mitchell

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P A P P P

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P P P A P

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(2)Vacant Appt(9/30/25)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4. (6)Commissioner Adam Frankel (9/30/24) Appt (03/08/22)[Dis.5]

12-Oct

9-Nov

14-Dec

STAFF

Dave Lawrence, Culture George Linley, Sports

Dave Anderson, PBCCC Kathy Griffin, PBCCC Emanuel Perry, TDC Joan Hutchinson, TDC Vannette Youyoute, TDC

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C:\Users\pramirez\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\IZNBIY67\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

Milton Segarra Matt Mitchell

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TOURIST DEVELOPMENT COUNCIL Thursday, October 12, 2023 – 9:00 A.M. 2195 Southern Boulevard West Palm Beach, Florida 33406 AGENDA 1.

ROLL CALL*

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE SEPTEMBER 14TH TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR OCTOBER 2023* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2023* - Emanuel Perry a. Bed Tax Collections*

PBI UPDATE – Joe Harrington

NEW BUSINESS – DISCUSSION ITEMS A. ART IN PUBLIC PLACES* – Vice Mayor Sachs B. MOTION TO APPROVE THE TDC BOARD MEETING 2024 CALENDAR* – Emanuel Perry

C. ERM 1. Update – Deb Drum D. DISCOVER THE PALM BEACHES 1. Update – Milton Segarra E. SPORTS COMMISSION 1. Update – George Linley F. CULTURAL COUNCIL 1. Update - Dave Lawrence G. FILM & TV 1. WFLX Fox Channel 29 - South Florida Daily 2. Update – Michelle Hillery H. CONVENTION CENTER 1. OVG Venue Management a. Update - Dave Anderson 2. OVG Hospitality b. Update - Kathy Griffin 7.

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT The next Meeting will be on November 9, 2023. *Attachment included.

Tdc/tdcmtgs2023/Agenda 10.12.2023

TOURIST DEVELOPMENT COUNCIL Thursday, September 14, 2023 – 9:00 A.M. MINUTES 1.

ROLL CALL

Present

Absent

Vice Mayor Sachs Jim Bronstien Daniel Hostettler Commissioner Adam Frankel Don Dufresne Davicka Thompson Commissioner Christina Lambert

Seat 2 Vacant Jim Mostad

STAFF Dorrit Miller, Assistant County Administrator Liz Herman, Assistant County Attorney Emanuel Perry, TDC Joan Hutchinson, TDC Vannette Youyoute, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council Lauren Perry, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission David Fontanarosa, Sports Commission James Taylor, Sports Commission Michelle Hillery, Film & TV Commission Alberto Jordat, Film & TV Commission Jorge Pesquera, Discover The Palm Beaches Milton Segarra, Discover The Palm Beaches Evan Lomrantz, Discover The Palm Beaches Gustav Weibull, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Erika Constantine, Discover The Palm Beaches Matt Mitchell, ERM Dave Anderson, Convention Center/Spectra Venue Management Kathy Griffin, Convention Center/Spectra Hospitality Jennifer Cirillo, Parks & Rec. Joe Harrington, PBIA Other

Dianne Quinn, Kravis Center 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the September 14, TDC Board Meeting Agenda was made by Commissioner Adam Franker and seconded by Commissioner Christina Lambert. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant. 3.

MOTION TO APPROVE JULY 13TH TDC MEETING MINUTES*

Motion to approve the July 13, TDC Meeting Minutes was made by Commissioner Adam Frankel and seconded by Commissioner Christina Lambert. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant. 4.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR AUGUST 2023 emailed to the Board and SEPTEMBER 2022 included under this Agenda* MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. AGENCIES QUARTERLY REPORTS 06.30.23*

Motion to receive and file the Consent Items for August and September 2023 was made by Don Dufresne and seconded by Davicka Thompson. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant. 5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2023* - Emanuel Perry a. Bed Tax Collections* 2

Perry Bed Tax Collection – July 2023 collected in August was $4.7M compared to the same month last year at $4.4M, an 8% increase. Actual July was 27% above budget and 0.4% above the prior month at $4.7M. Actual July was 53% higher than in 2019. Revenue from non-hotels continues to support bed tax collection during the off-season. FYTD 23 Collections at $80M, was higher than last fiscal year to date at $74M by 9%, reflecting a strong recovery from the pandemic. FYT collections are pacing 17% ahead of the Approved Budget and 55% higher than our record in 2019. The Rooms sold for July were 369,838, 5% higher than last year. Rooms available for July at 592,689 are 4% higher than last year. Hotel Rooms Active today in the County, 19,119. Occupancy for July 2023 was 62.4%, 1% up over last year. Occupancy for July 2022 was 61.9%. July 2019 was 68.6%. The average daily rate for July was $180.49, 2% higher than last year, and 38% above 2019. The Revenue/Available Room for July 2023 was $112.69 higher than the prior July by 3%. Hotel room net sales FY23 year over year July increased 7% to $64M compared to $60M. Nonhotel room sales FY23 year over year July increased 37% at $16.5M compared to $12M. Hotel room net sales FYTD 2023 increased 8% at $1.1B compared to $1B. Non-hotel room sales FYTD 2023 increased 16% at $215M compared to $185M. FYTD 2023 Taxable Revenues Fiscal Year over FY2022 increased 10% at $1.3B compared to $1.2B. FYTD 2023 Taxable Revenues Fiscal Year over FY2019 increased 58% at $1.3B compared to $839M. Airport passengers for July 2023 were 539,873, 17% higher than in July 2022, and the Total Estimated Seat Capacity at 16% higher than last July 2022 with 597,618 seats. PBI Passenger 12month rolling is a 15% increase at 7,395,008 over last year. Leisure & Hospitality Employment for July, 90,800, increased 5% over the same month last year. Accommodation employment went up 7% higher over last year at 11,200 employees. F&B was up 5% at 59,700 employees. Arts & Entertainment employment is 2% higher than last year at 19,900 employees.

ROGER AMIDON RESIGNATION*

Perry I wanted to acknowledge Mr. Roger Amidon. He served Palm Beach County for over 15 years. He was the Executive Director of the Tourist Development Council, and with his leadership, he helped turn the Palm Beaches into one of the best destinations. I wanted to acknowledge him today for all his efforts and the hard work he put in for the Tourist Development Council. C.

TOURISM MASTER PLAN UPDATE – Emanuel Perry

Perry

We had a meeting with a couple of consultants who wanted to bid on the Tourism Master Plan. We feel confident that we will be able to have a document that everyone in this room will be very proud of The Tourism Master Plan will be a 20-year document that shows how we can grow as an industry and bring more tourist attractions to Palm Beach County. Bronstien Are you good with the master plan layout? Pesquera We are very pleased that some of the best firms in the country seem to be interested in throwing their hats in. I do not know who the final proponents are going to be, but I want to thank Emanuel for moving this along. It is a project that we have been advocating for quite a long time, and it is a fundamental part of the strategic plan for the TDC. The firms that were in that preliminary meeting are some of the best companies that conduct this and will take us to a new level. This is a big project that will take a year and it is going to take a lot of collaboration, and lots of meetings to gain consensus in the community about where we take tourism in the next decade or two. We are in good shape, and we are looking forward to the selection process. Also, I want to recognize Gustav because he did a lot of the background information that was provided to put the RFP together as well as my colleagues at the TDC agency. They contributed as well with some very good information, putting the final one together. D.

PBI UPDATE – Joe Harrington

Harrington We were so excited that in the last 12 months, we saw 7.4M people traveling through PBI. That is a record for the airport. During July, passengers were also up 17.3%, which is traditionally a very small month. We find that to be very encouraging as well. Air carrier operations were up 9. 3%. You might have heard Delta is introducing a brand-new service to White Plains, New York. We would like to say that the demand for the New York area is endless at PBI, and we expect Delta's flight, which will be daily, starting on November 10th. We are doing a pretty big marketing campaign that will be coming to a close this month. Fly PBI, maybe you have seen some of the television ads. There is a brand-new billboard that just went up two days ago on I-95 right at the off-ramp for the airport that says 15 minutes to your gate. Emphasizing the close and convenient nature of the airport and the stress-free experience. We have some campaigns coming online with Expedia advertising some specific destinations including Chicago, Minneapolis, and Houston. Vice Mayor Sachs 4

Is that 7.4M for 12 months? Harrington For 12 months, dating back from July to July. And that is the highest passenger count we have ever recorded. It seems to top itself every month. August and September are traditionally pretty slow months for the airport because it is hot and humid here. But we are cautiously optimistic, and I should have the August numbers by next week. Bronstien Do the other airports have the same record? Harrington No, interestingly some airports in Florida are experiencing an increase in passenger volume, like PBI and Fort Myers. Fort Lauderdale is down. We are not sure what the explanation for that is. But it is a mixed bag across the state of Florida. I believe last time Orlando was also slightly down and had interesting issues with parking. I should announce that we have partially reopened our short-term parking garage. We have been undergoing some refurbishment. Levels 5, 6, and 7 are open. Level 4 remains under construction. We have not received complaints at all about parking. We have ample parking available, and we hope to finish the majority of the refurbishments of the parking garage before the season. 6.

NEW BUSINESS – DISCUSSION ITEMS A. ERM 1. Update – Mat Mitchell Mitchell Beaches are still in good shape after all of our renourishment over the last fall. It might see some significant wave action this weekend as Hurricane Lee moves its way north of the seaboard and as we slide out of the shadow of the Bahamas, any minor impacts we see will probably be replaced in about two weeks. Sea turtles are in good shape. Over the last few months, we have seen plenty of news advertisements about how many sea turtle nests are on Palm Beach County beaches. In 2019, our North County project area, which is in Carlin Park, had 20, 998 sea turtle nests for the entire season. This year, with two months left in the season, we are at 25, 000 nests. From start to finish, that equates to one nest every two feet.

At the end of November, we have our Adventure Awaits Series, coming up on November 4th we have MoonFest, Saturday morning along the downtown Flagler Waterfront from 9 A.M. to 2 P.M., we expect over 7,000 attendees. Vice Mayor When the little turtles hatch, do they stay in our Palm Beach County line, or do they swim north? Mitchell Most of them go out to sea. They end up hanging out in Sargassum for many years before they finally breed and start coming back to our beaches to nest. B. CONVENTION CENTER 1. OVG Venue Management a. Update Dave Anderson Anderson This summer we have had little to no dark time. The staff's a little weary, but they are doing wonderful. We went right from gymnastics to Tony Robbins. Tony typically does not do August events, but they are gutting a warehouse and building a permanent facility, for 800 or 900 people. It is not done yet. They moved their August event to us and booked it again for December this year. Our relationship with the Robbins team is fantastic. They call us home. Probably 60% to 70% of the people are international at that event. We did the tourism summit. I am going to let Dave and Jennifer talk about that, but it was a great event. My hat's off to both of them as it relates to the coordination and working relationship from start to finish. We just got done with Microbiology. They were here two years ago; they are back with us again. Again, it is a great job with the rotating business with Discover and our team. Matchmakers are coming up, which is a County event. We are going to be celebrating a lot of stuff at our building because we have a lot of small businesses between the food side and the venue side that have grown into mid or larger businesses just because of the business they are getting out of working with us and our clients. The big TEAMS sports conference will be in the first week of October. Our company is probably going to have at least 15 of our locations here for the event. It is sold out. It is going to be a fantastic event the focus of us here. The cosmetics event is here in October. The big one, Unicorn World will be coming to the Convention Center at the end of October. These consumer shows that are popping up 6

around the country are just unique. We created Unicorn Fest, and it is moving around to a lot of our buildings. It is drawing thousands of people. 2. OVG Hospitality b. Update Kathy Griffin Griffin We are in great shape financially and I can say staffing-wise we are doing well. It has been a challenge as anybody in the hospitality industry knows. But I am finally starting to breathe a little bit with our staffing levels. We have changed directions. We are continually hiring because There is going to be some turnover. We are creating some video orientation and training videos. Michelle, nothing you would be proud of. But trying to elevate our training level continually. And all hands on deck, getting ready for Teams. C. SPORTS COMMISSION 1. The Category “G” Grant Agreements* - MOTION TO APPROVE Room Grant Amount Nights a. b. c. d. e. f. g. h. i. j.

I Do Beach Tennis ITF Open Singer Island (November 6-11, 2023) – Riviera Beach Municipal Beach Park - NEW 5v5 Soccer Tour National Championship (November 17-19, 2023) The Gardens North County District Park – NEW Battle Youth National Champions (December 4-10, 2023) – Village Park Winter Equestrian Festival (January 3-March 31, 2024) – Wellington International Florida Rush Hockey (January 12-15, 2024) – Palm Beach Ice Works & Palm Beach Skate Zone Boca Raton International Masters (January 1721, 2024) – Patch Reef Tennis Center Florida Exposure Cup (February 1-4, 2024) – Palm Beach Ice Works & Palm Beach Skate Zone - NEW Delray Beach Open (February 9-18, 2024) – Delray Beach Tennis Center Palm Beach Challenge College & International Baseball Festival (March 1-31, 2024) – Santaluces Athletic Complex Delray Beach Pickleball (March 20-24, 2024) Delray Tennis Center Total

$25,000

2,200

$20,000

1,388

$100,000

14,198

$125,000

85,000

$25,000

3,000

$25,000

2,500

$15,000

1,500

$35,000

1,000

$20,000

3,325

$20,000

1,500

$410,000

115,611

Average Historical ADR - $310.26 7

ROI - $2,152,168.13 Linley It is fun to see the Convention Center, a robust sports venue over the last months of June, July, and August with three gymnastics events. The last gymnastics event we hosted was the FIG (Federation of International Gymnastics World), Which is the first Olympic qualifier to take place in the United States for the 2024 Paris Games. The first venue to bring the Olympic spirit to the Palm Beaches was our Convention Center. In your TDC board packet, we submitted 10 grants for events, including the Winter Equestrian Festival, some of these you will hear in the marketing plan, an international tennis event, a 5v5 National Championship Soccer event, two national ice hockey events, an international pickleball event, collegiate baseball spring training and the Delray Beach Open, which is the ATP Tour, one of the only two in the state of Florida. And, with the Winter Equestrian Festival leading the way, there are over 115, 000 room nights. It comes out to less than $4 investment per room night. Motion to approve The Category “G” Grants Agreements was made by Jim Bronstien and seconded by Davicka Thompson. Motion carried 6-0 with Jim Mostad absent, Seat 2 vacant, and Don Dufresne abstained. D. DISCOVER 1. FY24 Marketing Plan* (25 Minutes) - Jorge Pesquera – MOTION TO APPROVE Pesquera This may be my last TDC meeting as CEO of Discover The Palm Beaches and it is reassuring that the future is going to be in good hands. With Emmanuel's blessing, which secured some of the top advisors and consultants in this field, we are moving forward with plans for a new headquarters hotel We are encouraged that the outcome will result in a type of property that has been recommended. A particular type of property that will secure the future of the Convention Center District, maximize the Convention Center's potential, and provide the greatest economic impact to the community. This is my last presentation of the marketing plan for Discover The Palm Beaches. I am going to talk about why this is an important transition year for Discover the Palm Beaches. I am going to highlight some of the accomplishments we have made in the last year and during the time of our last strategic plan. Then, Gustav will give you some key trends and Milton, Kelly, and Evan are going to take over the strategies and tactics in each of their particular departments. There are four major reasons why this is the mother of all transition years for Discover. 8

It is the final year of our strategic plan which was started back in 2018. We refreshed it at the beginning of 2021. Reaffirmed the importance of DEIA at that time. We are finishing at the end of 2023, that strategic plan. We must think through where we take this organization to the future, and where we take the destination. We are in good in a good position because a few weeks ago, an outlet called Next Factor published the Destination Next Trends Report. A global report assessment of destination organizations around the world and in the United States. We are using that as a platform to develop our strategies. We strategize into the future once the strategic plan exercise gets done. We are about to launch the first-ever Tourism Master Plan for Palm Beach County. A massive project and it is going to take over a year. There are probably going to be a dozen community events and focus groups. The aspirations and the needs of not only the hospitality community but residents at large. And this is where we chart the course for the future of tourism in Palm Beach County. The last reason is that we are going to have a new president and CEO as of October 1st, Milton Segarra, who was selected out of 90 applicants. Destination Next. I am going to just point out a couple of key areas of destination marketing and destination development. Data Research and Business Intelligence has moved us from 5th place in the last report, a couple of years ago, to 2nd place. We are in good shape in that regard because we have had a research function for over 12 years, thanks to Gustav. He developed some of the most comprehensive data analytics and business intelligence programs anywhere in the industry. We are going to make sure that we strengthen his capabilities and his toolkit when we take on this challenge that is happening across the world of destination organizations. We launched a $5M success continuation plan that broadens our ability to go out to market more than ever. We have re-imagined completely the website that was launched a few weeks ago. We have participated in community events projecting our Shared Community Value Mantra, and some of them have a focus on diversity, equity, and inclusion. I understand that it was an incredibly successful event, and thanks to our friends at the Cultural Council and the other agencies for participating in making that such a great success. From a five-year point of view, this is the bottom line, we have seen significant growth in visitation, hotel room supply, paid lodging, nights sold, incredible increase in lodging revenue economic impact of 40%. The fact that we are up. Is a testament to the fact that we are ahead of most destinations like Pittsburgh, Kansas City, and others are still underwater when it comes to the Group 9

and Convention Market. The fact that we have recovered, and the future looks very bright, I think the pipeline of bookings is very robust is a good sign, and I think we should be proud of this. Pesquera We started with the fact that we are going to transition our strategy. But it is a continuation of the brand strategy. The application of the latest technology to our marketing executions, the expansion of Gustav's incredible research capabilities, acquiring these transformational events in those months where we have been running 50 and 60 percent occupancies, and maybe we can run 80 or 90%. The new product development, the collaboration with the municipalities and other TDC agencies, and championing environmental and social issues. We are looking forward to working very closely with ERM and others in this community to make that happen. We believe that these are things that will distinguish us from the competition that is putting us at a cutting edge of destination stewardship, which is a term that I hope other organizations around the country will adopt. Bronstien It has been amazing to get to know you as a professional, and as a friend, you have done an amazing job, you have taken it to an entirely new level by design, by accident, by purpose, and you have done an amazing job. I've just enjoyed watching it happen over all the years. And there has been a huge transformation in this board, in this room of staff and board and execs and agency heads and I look forward to seeing the next one come on board. Commissioner Lambert There are a lot of really great elements in that plan, but one that just really resonated with me was while it may seem very elementary, the specific marketing within the different elements of social media makes a huge difference. I see so many organizations and companies create one message, and one video, and paste it into all of these different social media avenues. And that would be like saying, Hey, I am going to take the same newspaper ad and put it on TV and put it on the radio. It doesn't work and it doesn't work in social media either. The people who follow on social media see that, and they see it as lazy. That is just a great testament to how proactive we are in our marketing plan here, and how smart we are being. Thank you. Bronstien When you talk about international, I understand how we have targeted things over the past. I got Colombia and Brazil. Where does Germany come into play? 10

Pesquera For many years, Germany was the number one outgoing international market worldwide. We have a rep firm in Germany, we address Germany from a sales point of view, and now from a marketing point of view. Segarra The same approach that we did with social media, we are doing with the international market, creating those levels based on the top-performing markets, and Germany right now is about Mexico at Level 4. But again, it is moving targets, you may very well see that in the next eighteen months, Germany is up again, and having a presence in terms of sales, marketing, and VR in those markets will help us tremendously. Pesquera The European Union is not doing well these days from an economic point of view, with a couple of exceptions. We do not have a presence or representation, but the facts support that those are the countries with the greatest potential over the long term. Pulling out of any of those markets creates a gap that is not particularly conducive to long-term success. Motion to approve Discover The Palm Beaches’ Fiscal Year 2024 Marketing Plan was approved by Commissioner Adam Frankel and seconded by Don Dufresne. Motion carried 70 with Jim Mostad absent and Seat 2 vacant. E. CULTURAL COUNCIL 1. FY24 Marketing Plan* (20 Minutes) - Dave Lawrence MOTION TO APPROVE Lawrence I wanted to thank the board, Verdenia, Emanuel, agency heads, and especially Heather Andrews from Discover and Jennifer Sullivan on our team for the Arts Tourism Summit. It was something we could all be proud of. There has been tremendous feedback. It was a wonderful way to showcase the power of collaboration. It is best to start if we think about what a local arts service agency is because that is what the Cultural Council is. The local arts service agency movement was started in the late forties in Winston-Salem, North Carolina. There were 4,500 different local arts service agencies across the country. We are the local arts agency here in Palm Beach County. What that means is we work in a variety of ways and at different levels to build the capacity and sustainability of arts and cultural resources in Palm Beach County. That includes professional artists, cultural organizations, community partnerships, etcetera.

We also have a slew of artist services that we provide to professional artists to help them be better small business owners. We have exhibitions in our building, we work to place artists in performances throughout the county and elsewhere. We have a robust artist fellowship program that supports visual artists and other Disciplines as well, with actual resources to take their careers to the next level. We do a lot of advocacy on behalf of the cultural sector, both locally, regionally, and nationally. A lot of professional development work. We have a program called the Institute for Cultural Advancement which we offer ten times throughout the year on things like grant writing fund development board relations and development. And all sorts of things to make sure that we are helping cultural leaders and professional artists be better at the work that they are doing. Grant-making is a major area that we are doing. We do a lot of research and reports to help cultural organizations be better at what they do. That work then informs advocacy messaging that we can share to talk about the impact of arts and culture on our economy and our quality of life here in Palm Beach County. And of course, we do a lot of cultural tourism marketing. We love cultural tours because study after study shows they stay longer and spend more. We work on policy and procedure with governments and with communities to make sure that arts and culture are at the table. We have our headquarters in Lake Worth Beach which contains three gallery spaces, flexible space in our education training center, where we do a lot of community outreach engagements, and a store that sells the work of artists. We have a Visit Florida-approved visitor information center, and our project space in the back we are going to be reimagining into an art and wellness park this year. And then we piggybacked on the work that is happening with the Wanderlust Festival and our collaboration with Discover. And I want to highlight our statement of cultural equity. What we heard time and time again throughout the summit and something that is woven into every part of our strategic plan and the work that we do is that DEIA is a journey, not a destination. Jennifer Sullivan and Lauren Perry continued with the Cultural Council FY2024 Marketing Plan Presentation. Sullivan We are a small but mighty team, as evidenced by the list of accomplishments in our deck. We just returned from the Governor's Conference on Tourism in Orlando, presented by Visit Florida, and we were honored and thrilled to receive three Flagler Awards, two Henry's, the Top Honor, and one Silver Award. 12

And we are very proud to share one of these Top Awards with Discover the Palm Beaches. I want to give a special thanks to Lindsay Wegman and Erica Constantine for their help on the Palm Beaches and Bloom activation in New York City. It is a great example of our collaboration and our award-winning talent. Motion to approve the Cultural Council Fiscal Year 2024 Marketing Plan was approved by Commissioner Adam Frankel and seconded by Davicka Thompson. Motion carried 7-0 with Jim Mostad absent and Seat 2 vacant. F. SPORTS COMMISSION 1. FY24 Marketing Plan* (20 Minutes) - George Linley – MOTION TO APPROVE Linley We have a new team member for the Sports Commission. Honored to have him on our team. One of the key and essential positions in our company. James Taylor is our new Senior Leader for Sports Development. And just to wrap it up, James is a product of Palm Beach County, Lynn University, and has built a phenomenal sports academy within the county that is excelling. He also was the National Director for UAAA Basketball. We cannot do what we do without the partnership with our counterparts. As we begin our marketing plan. It is important to remember that our plan does not change dramatically year over year. The pillars of the previous plan are the same in this plan. However, we do identify new tactics, strategies, and event targets to pursue to create tourism. I am going to start this marketing and development plan by showing a video that encompasses some of them, just a sample of the sights, sounds, and images, the venues, and special moments of the 2023 campaign sports. That gives you a taste of the last 12 months of sports in Palm Beach. Those 195 events. Those events delivered just under 1.3M support-related attendees. We eclipsed the 307,000 room night marks and they will continue to grow. We do not report all the room nights from equestrian or MLB spring training. If you look at it from a five-year standpoint, we have grown 20% and that goes back to pre-pandemic levels. Those room nights amount to just over $75M in hotel revenue, which represents over $4.5M in bed tax. That is using ADR from last year. The TEAMS Conference is a huge opportunity for us, and we will be creating a lot of activations. We are thankful for the partnership with Discover on this to brand our county during TEAMS and our Sports Commission. George Linley Continued with the Sports Commission FY2024 Marketing Plan Presentation. 13

Zeff I will share with you the evolution of some of our approaches to marketing over the last year. After an RFP process, we have begun a working relationship with the Zimmerman Agency. If they sound familiar, it is because they are the agency of record for Discover. The campaign will integrate our marketing messaging along with our creativity. We have several new facility projects that are in the works, and our team will work to help market these nationally and internationally as we become available. Normally we would talk a lot more strategically about our marketing. But as George mentioned, This TEAMS conference is a tremendous opportunity for us. It is the Super Bowl of marketing and development opportunities. And this is probably a once-in-alifetime, maybe once-in-a-career opportunity to host something like this. Michael Zeff Continued his marketing plan presentation. Bronstien Where does this TEAMS conference normally get held, or does it rotate constantly? Linley It rotates constantly. It has not had a repeat destination. We hope to bring it back at some point, but it does move around. We put in a significant amount of time and money to get this event. We have had to advertise within Sports Travel Magazine over the years, but they have increased what we had to put in as a minimum advertisement. There was a six-figure fee. Bronstien How much are we going to spend? Linley It is between $400,000 to $500,000. But it is a partnership. Cavers Discover was involved. Discover put in money, and the Convention Center too. Linley It is the second time it has come to Florida. Zeff 14

It is important to mention that we have talked to other destinations that have hosted this event. And they have received business from it, more than a decade later. Dufresne The real value is in the exposure and all the off-site activities. Activations and opportunities that people are going to get to see. Linley We couldn't do this without Discover. Jorge and I had talked about it long before we bid on it. They have shared this funding and they have shared in the activation. We have used resources like Zimmerman and Toucan to help come up with some of the creative that you are seeing. The Convention Center is the anchor venue, but we are also using PGA National Resort, the National Croquet Center, the National Polo Center, and The Breakers. We will have various touchpoints during the TEAMS Conference beyond the Convention Center. Cavers There are also eight hotels for overnight rooms. Commissioner Frankel In the video, you highlight 20 nationally televised events. What you failed to mention for tennis and golf, is they are broadcast internationally. Tennis is in over 100 countries. Linley It is 20, or more than what there is nationally. What we showed you was our performance metrics and that is one of our goals is to bring and support and keep retaining events that are delivering nationally televised broadcasts. But there is much more. The web has international distribution. A lot of the Billie Jean King Cup was televised internationally in 200-something countries. The Convention Center is the primary venue. This past year we had a couple of cheer and dance events. It is more regional. It is a growing sport. You have more moms and dads and family members who will come out and watch the cheer than they will there, baseball or football, or youth soccer. Thompson Are we doing anything in partnership with Delray? Commissioner Frankel It is interesting because when Coco Gauff won Cincinnati or when she won Washington, no one cared. Now everyone cares. 15

Now that she won, my position is this, no one has talked to Coco or her family. Everyone wants to do a parade. She is back. She was at DriveShack last night. Linley Commissioner Woodward reached out Monday and asked if we could recognize Coco at a BCC meeting. I think she talked to Commissioner Bernard. Verdenia asked if there was a way, we could email her grandmother. I think we should let her get back from New York. She was at a press conference for the Billie Jean King Cup. She was fantastic. And I think it is pretty special that we hosted that event, and we were able to have her, she led Team USA to victory. Vice Mayor Sachs May I suggest that when she comes, and I guess Verdenia is planning a BCC meeting to honor her, maybe we could let everybody here know, and have any member who wants to come to that meeting. Motion to approve the Sports Commission Fiscal Year 2024 Marketing Plan was made by Commissioner Adam Franker and seconded by Commissioner Christina Lambert. Motion carried by 7-0 with Jim Mostad absent and Seat 2 vacant. G. FILM & TV 1. FY24 Marketing Plan* (20 Minutes) - Michelle Hillery – MOTION TO APPROVE Hillery I want to share that yesterday marked 27 years of my tenure here at the Film & Television Commission. I've been very proud to serve this organization and work with many of you. I could not be prouder of the presentation that we are going to share with you here today. We are going to let a lot of the good work that we do speak for itself through the video presentations that we are going to show to you. From the record-breaking numbers that we saw in 2022 to the brand-new collaboration that we just solidified with WFLX FOX 29. Hopefully, some of you are starting to see. FOX came to us because of the content that we are now showcasing on the Palm Beaches TV channel. We are starting to get offers from other local affiliates. They see the content that is being shown on that channel and they are looking for partnerships with us.

WFLX just launched last week a brand-new lifestyle show called South Florida South Florida Daily which broadcasts from Miami Dade through Port St. Lucie. With this new collaboration, we are curating 15 minutes of that daily half-hour show. We are the only film commission that I know of that does these two things. We are your typical film commission that markets and promotes Palm Beach County as the ideal destination for film and television production. We track and monitor that industry and report its successes. But something that no other film commission is doing is managing Palm Beach County's official tourism TV channel and this is where our collaboration with the other agencies in this community, with the 39 municipalities in which we work, comes into play. Here, to give you a little bit of an overview of what our office does, we will play the segment with a video. Jordat It is my honor and privilege to be up here presenting the FTC's FY24 marketing plan. Let's take a look at some productions that took place here this year, 2023. Alberto Jordat continued with the FY2024 Marketing Plan Presentation and played some videos. Motion to approve the Film & TV Commission Fiscal Year 2024 was approved by Don Dufresne and seconded by Commissioner Adam Frankel. Motion carried by 7-0 with Jim Mostad and Seat 2 vacant. 7.

BOARD COMMENTS Vice Mayor Sachs We have invited the Council General of Italy to address the Palm Beach County Commission on Tuesday, October 3rd at the BCC meeting, the newly appointed Council General of Italy, Michele Misto, and his staff will be present. He'll be addressing the Board of County Commissioners. Afterward, there is going to be a reception for him at Florida Atlantic University's Presidential House in Baldwin House. I would like to offer an opportunity for anybody here to have a couple of minutes with him. If you'd like to discuss any trade opportunities, business opportunities, cultural events partnerships with art, Sports, anything, or visits to Italy, then you are welcome. The whole idea is that Enterprise Florida is no longer an agency of the state government, so I'd like to promote Palm Beach County in promoting trade visits to countries not just Italy, but Israel and, the UK that we used to do in Enterprise Florida.

PUBLIC COMMENTS No public comments.

ADJOURNMENT The meeting adjourned at 11:38 A.M. The next Meeting will be on October 12, 2023. *Attachment included.

Tdc/tdcmtgs2023/Minutes 9.14.2023

4. CONSENT ITEMS

TO:

Tourist Development Council

FROM:

Jorge Pesquera, President/CEO

DATE:

September 29, 2023

RE:

Discover The Palm Beaches Monthly Activity Report September 2023

The following is a summary of DTPB activities in support of TDC Performance measures for the month of September 2023. This report demonstrates positive trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of June. August 2023 Performance Key Lodging Performance Trends for August • • • • •

August was challenged by rate competition across the state with some destinations dropping rates more than 10%. Many hotels are running with limited inventory due to renovations causing artificially lower occupancy rates. Group room nights sold was a record 51,000 in 2022 and has reverted back to 2019 levels at 42,000 in 2023. Transient demand was down 0.5%. The Palm Beaches sold 4% less room nights compared to Florida declining 4.2%. The Panhandle and Ft. Lauderdale were the only destinations with positive growth. The Palm Beaches ranked 7th. Hotel room night revenue declined 4.2% in The Palm Beaches compared to 6% in Florida overall. The Panhandle was the only destination with positive hotel room nights revenue growth. The Palm Beaches ranked 7th.

Occupancy and Demand • • •

Hotel Occupancy for August decreased by 6% to 58.3%, selling 4% less hotel rooms than last year Shared lodging sold 15.7% more room nights compared to last year resulting in a 2.3% increase in occupancy Total room nights sold from hotels and shared lodging increased 1.2% to 494,000

ADR and Revenue • • • •

Hotel rates were mostly flat -0.3% to $163. Shared lodging rates were up 4.8% to $325, the per room equivalent was up 1.0% to $137 Overall lodging revenue was up 0.6% year-over-year at $76.8M Bed taxes are expected to be around $4M

4-A

Performance Measures - TDC Target

Actual

Year End Target

Current Month SEPTEMBER

Advertising Impressions

600,000,000

1,402,602,058

700,000,000

289,289,798

3,817,886,608

545.4%

Owned Views Digital Footprint

18,000,000

15,291,492

14,000,000

1,621,967

19,488,910

139.2%

405,000

419,118

410,000

74,560

506,934

123.6%

200,000,000

253,318,230

250,000,000

10,553,613

323,713,683

129.5%

1,400,000

14,885,913

7,000,000

690,511

26,960,967

385.2%

Booked Room Nights Hotel lead Program

90,000

130,562

110,000

18,571

197,157

179.2%

Group Level Booked Room Nights (CC Shared)

40,000

44,697

50,000

9,168

50,161

100.3%

Group Level Actual FY Room Nights for CC Shared

30,000

33,195

40,000

826

35,591

89.0%

Destination Reviews

122.5%

Destination Site Participation

101

110

129

117.3%

PERFORMANCE MEASURES

Consumer & Travel Industry Database increase Earned Media Impressions Social Engagement

% of Annual Target

YTD

DTPB OBJECTIVES 2022 – 2023 Leisure/Consumer     

Increase Consumer and Travel Industry database to 410,000 Generate 14,000,000 in Owned Views Digital Footprint Generate 7,000,000 Social Engagements Generate 700,000,000 Advertising Impressions Generate 250,000,000 Earned Media Impressions

Meetings & Conventions     

Book 110,000 DTPB only room nights (Hotel Meetings Leads) Generate 50,000 Group Level Booked Room Nights Convention Center Shared Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared Generate 80 participants in Destination Reviews Generate 110 Destination Site Participants

Advertising/Paid Media Impressions 

Multiple selections



Month / Month

Percentage of Target Achieved - FY2023

FYTD

400,000,000

4,000,000,000

300,000,000 200,000,000 100,000,000

545.4% 0.0%

100.0%

2022

2023

Year End Target

380,332,968

400,000,000



September



Multiple selections



207,255,211

Digital Impressions

Owned Views Digital Footprint FY

353,319,877

2023

3,111,592,548

2,000,000,000

1,402,602,058

1,000,000,000

1,096,714,806

2022

Traditional Impressions

2022

YTD Digital Impressions

Month / Month

2023

YTD Traditional Impressions

15,000,000

1,000,000

1,621,967

100.0%

2,049,738

1,500,000

100.0%

500,000

% of Goal Achieved YTD

Year End Target

139.2%

14M

FYTD 20,000,000

2,000,000

0.0%

3,817,886,608

4,000,000,000

Power BI Desktop

Percentage of Target Achieved - FY2023

139.2%

2023

3,000,000,000

82,034,587

2022

Digital and Traditional Impressions - FYTD 706,294,060

289,289,798

100,000,000

700M



Digital and Traditional Impressions - Month/Month

200,000,000

Month

1,000,000,000 0

300,000,000

545.4%

2,000,000,000

100.0%

% of Annual Target Achieved

289,289,798

380,332,968

3,000,000,000

3,817,886,608

1,402,602,058

September 

2022

2023

10,000,000

5,000,000

19,488,910



15,291,492

Month

Power BI Desktop

2022

2023

Consumer & Travel Industry Database Month



September 



Multiple selections



Power BI Desktop

Percentage of Target Achieved - FY2023

Sum of Target and YTD by Month

123.6%

100.0%

0.0%

YTD

410,000

September

506,934

100.0%

Percentage of Target Achieved

Year End Target

123.6%

410K

0.0M

Earned Media Impressions - Public Relations Month

Month

Sum of Target



Septemb…

0.1M

0.2M

0.3M

Sum of Target and YTD

0.4M

0.5M

Power BI Desktop



Multiple selections 

Month/Month

Percentage of Target Achieved - FY2023

FYTD 350,000,000

25,000,000 300,000,000

20,000,000

5,000,000

Percentage of Target Achieved

Year End Target

129.6%

250M

150,000,000

10,763,438

10,000,000

100,000,000

323,923,508

100.0%

200,000,000

253,318,230

15,000,000

24,923,189

0.0%

129.6%

250,000,000

50,000,000

2022

2023

2022

2023

Social Media Engagement Month



Power BI Desktop



Multiple selections 

Septem… 

Percentage of Target Achieved - FY2023

Month/Month

FYTD

3,000,000

25,000,000

2,500,000 20,000,000

100.0%

1,500,000

15,000,000

14,885,913

10,000,000 1,000,000

Percentage of Target Achieved

Year End Target

385.2%

5,000,000

690,511

500,000

Marketing Overview by Month FY 2022 - 2023

2022

2023

400M

334M 319M

0.3bn 0.2bn 0.1bn

351M 347M 234M

2.07M

2.0M

283M 289M

121M

1.68M 1.44M

1.5M

1.68M

1.78M

1.63M

1.50M

1.62M

0.0M

Month November

December

January

February

March

April

May

June

July

October

August

November

December

24M 20M 16M

21M

32M

31M 20M

17M

25M 11M

0M December

January

February

March

April

March

April

May

June

July

6,034K

4,000K

May

June

July

October

4,179K

3,519K 2,557K 2,053K 1,888K 1,411K

2,000K

0K November

February

6,000K

Current Month

37M

40M

January

Social Engagement

48M

43M

Current Month

1.72M

1.0M 0.92M

Earned Media Impressions

October

1.60M

1.84M

0.5M

0.0bn October

297M

2023

Owned Views Digital Footprint

422M

Current Month

0.4bn

2022

Power BI Desktop

Advertising/Paid Media Impressions 421M

26,960,967

100.0%

3,148,893

0.0%

385.2%

2,000,000

2,027K

1,381K

369K November

December

January

February

March

April

May

June

853K 691K

July

Booked Room Nights - Hotel Lead Program Month



September



Multiple selecti… 

Power BI Desktop



Percentage of Target Achieved - FY2023

Month/Month

FYTD 200,000

20,000

150,000

110K

179.2%

50,000

5,000

Year End Target

Percentage of Target Achieved

100,000

197,157

10,000

130,562

100.0%

18,571

0.0%

100.0%

21,419

179.2%

15,000

2022

2023

2022

2023

Group Level Booked Room Nights (CC Shared) Septem… 



Multiple selections 

Month/Month

Percentage of Target Achieved - FY2023

50,000

10,000

40,000

8,000

100.0%

4,000

30,000

9,168

6,000

10,294

0.0%

100.3%

Year End Target

100.3%

50K

20,000

10,000

2,000

Percentage of Target Achieved

FYTD

50,161



44,697

Month

Power BI Desktop

2022

2023

2022

2023

Citywide Actualized FY Room Nights (CC Shared) Month



September



Multiple selections



Power BI Desktop

Percentage of Target Achieved - FY2023

FYTD

Month/Month 5,000 35,000

30,000

4,000

25,000

89.0%

2,000

15,000

35,591

100.0%

20,000

33,195

100.0%

4,756

0.0%

3,000

10,000

Percentage of Target Achieved

Year End Target

89.0%

40K

826

1,000

Destination Reviews Month



Septem… 

5,000

2022

2023

2022

2023

Power BI Desktop 

Multiple selections 

Percentage of Target Achieved - FY2023

Month/Month

FYTD 100

100.0%

0.0%

122.5%

40 4

Percentage of Target Achieved

Year End Target

122.5%

2022

2023

2022

2023

Site Participation

Power BI Desktop

Month



September



Multi… 



Percentage of Target Achieved - FY2023

Month/Month

FYTD

117.3%

0.0%

120

100

100.0%

Percentage of Target Achieved

Year End Target

117.3%

110

129

101

2022

2023

2022

2023

Power BI Desktop Group Sales & Destination Services Overview by Month FY 2022 - 2023

Booked Room Nights - Hotel lead Program 38,689

12,960

30K 20K

14,648

10K

18,611 12,024

15,939

11,234

13,223

14,732

17,019 12,288

18,571

10,179

Current Month

40K

Current Month

Group Level Booked Room Nights (CC Shared)

10K

9,168 7,645 4,486

4,373 1,475

0K October

November

December

January

February

March

April

May

June

July

October

November

December

Group Level Actual FY Room Nights for CC Shared 8,712

6,127

6,056

Current Month

February

March

600 April

May

June

July

4,347

December

January

February

March

April

May

826

465

215

0 November

2,791

2,656

2,318 1,078

0K October

January

1,519

Destination Site Participation

560

3,760

3,565

June

July

22 13

April

May

0 October

November

December

January

February

March

June

July

The Palm Beaches Hotel Performance - August

Power BI Desktop Navigation (select page and click go)

Market

The Palm Beaches

Shared Lodging Monthly



Hotel Occupancy 60%

$164

58.3%

2022

2023

Hotel Rooms

19,079

18,690

Hotel Room Nights Sold

0.4M

% Chg '22 to '23

0.3M

2.1%

0.2M

10K

2022

359K

2022

2023

$102

$95

% Chg '22 to '23

2023

345K

% Chg '22 to '23

-6.2% 2022

2023

Hotel Room Revenue $60M

$58.9M

-4.0%

-4.2%

$20M

0.0M

2022

2023

$0M

$56.4M

% Chg '22 to '23

$40M

0.1M

$100

$50

-0.3%

$50

-6.0%

15K

$163

% Chg '22 to '23

$100

% Chg '22 to '23

20K

Hotel RevPAR

$150

40%



Hotel ADR

62.0%

20%



2022

2023

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

The Palm Beaches Shared Lodging Performance - August Power BI Desktop Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 60%

54.7%

53.5%

$300

2.3%

2022

Listings / Rooms

Sum of Shared Lodging Listings

% Chg '22 to '23

Sum of Shared Lodging Rooms

13,348

2022

128K

100K

10K

5,177

2022

2023

149K

11,676

5,774

7.1%

2022

2023

Shared Lodging Room Revenue $20M

$20.4M $17.4M

% Chg '22 to '23

$15M

% Chg '22 to '23

15.7%

$10M

17.0%

50K

2023

% Chg '22 to '23

$50

Shared Lodging Room Nights Sold 150K

$178

$166

$100

4.8%

$100

2023

$200

$150

$200

% Chg '22 to '23

$325

$310

40%

20%

Shared Lodging RevPAR

Shared Lodging ADR

$5M

2022

2023

$0M

2022

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2023

The Palm Beaches Total Lodging Performance - August Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 60%

Power BI Desktop

60.7%

Total Lodging RevPAR

Total Lodging ADR 57.7%

$200

$112

$188

$184

$109

$100

% Chg '22 to '23

$150 40%

20%

% Chg '22 to '23

$100

-4.9%

$50

2022

Hotel Rooms + Shared Listings 30K

2.5% 2022

2023

488K

494K

0.4M % Chg '22 to '23

6.8%

10K

$50

Total Lodging Room Nights Sold

32,427

30,366

20K

2023

-2.5%

% Chg '22 to '23

0.2M

2022

2023

Total Lodging Room Revenue $80M

% Chg '22 to '23

$60M

1.2%

$40M

$76.8M

$76.4M

% Chg '22 to '23

0.6%

$20M

2022

2023

0.0M

2022

2023

$0M

2022

2023

*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance - August CYTD Market



The Palm Beaches



Navigation (select page and click go)

Hotel Monthly

Hotel Occupancy $300

$267

$260

% Chg '22 to '23

0.3%

20K

2022

Hotel Rooms

2022

Hotel Room Nights Sold

19,079

18,690

2023

% Chg '22 to '23

1.8%

2022

2023

2022

2.7% 2022

2023

Hotel Room Revenue $0.8bn

1.4%

10K

3,242K

3,163K

% Chg '22 to '23

$50

3M 15K

$187

$182

$100

2.4%

$100

2023

$200

$150

$200

% Chg '22 to '23

20%



Hotel RevPAR

60%

40%



Hotel ADR 70.1%

69.9%

Power BI Desktop

$864.1M

$822.2M

$0.6bn

% Chg '22 to '23

$0.4bn

4.2%

$0.2bn

2023

$0.0bn

2022

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

2023

Power BI Desktop The Palm Beaches Shared Lodging Performance - August CYTD Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 63.3%

62.5%

Shared Lodging RevPAR

Shared Lodging ADR $400

60%

$361

$356

$200

$300 40% % Chg '22 to '23 20%

1.3% 2022

Shared Lodging Rooms

2.0M

% Chg '22 to '23

$100

1.5%

2022

% Chg '22 to '23 $100

2023

1,289K 1,058K

1.7M 1.0M

% Chg '22 to '23 0.5M

19.8%

0.5M

2022

2023

2.9% 2022

2023

Shared Lodging Room Revenue $200M

$202.7M $169.9M

$150M

% Chg '22 to '23

1.0M

Shared Lodging Room Nights Sold

2.0M

1.5M

0.0M

$200

2023

$229

$222

21.8%

0.0M

2022

% Chg '22 to '23

$100M

19.3%

$50M

2023

$0M

2022

2023

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

Power BI Desktop The Palm Beaches Total Lodging Performance - August CYTD Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 69.0%

68.7%

Total Lodging RevPAR

Total Lodging ADR $300

$281

$273

60%

40%

% Chg '22 to '23

20%

0.5%

2022

Total Lodging Room Nights

2.8% 2022

2023

2022

2023

Total Lodging Room Revenue

4,531K

4,222K

$1.0bn

$1,067.0M

$993.6M % Chg '22 to '23

% Chg '22 to '23

6.8%

2023

2022

7.4%

$0.5bn

7.3%

2022

3.3%

$50

% Chg '22 to '23 $100

Total Lodging Room Nights Sold

6.7M

6.2M

% Chg '22 to '23

$100

$194

$187

$150

$200

2023

$200

2023

$0.0bn

2022

*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2023

Success Continuation Plan FY2023 PROJECT

DATES

LEAD

MARKETS

STATUS

Marketing • Bonus impressions running to meet target KPIs

Broadcast TV Buy

January 16 - April 16

June - September

Brand/Media

Chicago, • Chicago - NBC & CBS - 9.9M est. impressions Washington DC, • Boston - NBC, CBS, ABC - 10.4M est. impressions Boston, New • Washington DC - NBC & CBS - 13.3M est. impressions York • New York - NBC & CBS - 16.1M est. impressions

Miami/Ft. Lauderdale, Orlando, Tampa, Atlanta

• Broadcast TV in top DMAs: Miami/Ft. Lauderdale - CBS & NBC Orlando – NBC & Spectrum Tampa – NCB Atlanta- CBS • Shifted funds from Accessibility, Sustainability and TDC Partnerships due to timing of iniatives

Community Outreach Toolkit

TDC Collaboration: Signature Events

March 1 - June 30

January September

Social/Brand

Brand/PR/Social

Palm Beach County Residents

Varies

• Launched “Love The Palm Beaches” referral campaign to engage Palm Beach County residents and encourage them to invite friends & family for a trip, with significant reach across social media, broadcast TV, radio, out of home, direct mail, print, PR and digital display, resulting in 33,665,593 paid media impressions, 260,645 earned media impressions, 10k social media tags, 1.5m impressions generated by influencers, 13mm + impressions generated by our posts • Aug 30-31, Partnership with Cultural Council to prepare a highlight reel for the "Arts and Tourism Summit on DEIA" to be posted on LinkedIn • Reallocated $150K into Summer Broadcast to bolster season, bringing total to $100K from $250K, based on estimated slated partnerships for remainder of fiscal

TDC Collaboration: Film Studio

TDC Collaboration: Airlift

Planned Completion: September 30, 2023

January September

Social/Digital/ PR/Brand

Digital/Brand/Medi a

N/A

Fly Markets (TBD)

• Requesting proposals to build out additional assets in Film studio space for video and podcast recording; awaiting confirmation of space availability in 5th floor studio • Reviewing FY24 Airlift plans; potential to shift remaining Metaverse/MarTech funds to support LAX ahead of November launch • $57K reallocated from Metaverse for support of LAX Airlift • Continuing to customize creative with specific call to action to book within certain time frames with lower demand forecasted. Majority of campaigns running Florida markets plus Atlanta.

Destination OTA Co-Op

January September

Digital

Chicago, Washington DC, • Booked campaigns for July, August, September for $153,000 Boston, New with reallocation of some Metaverse funds. York, Philadelphia • Extending September campaign for $40K with reallocation of some Metaverse funds to support shoulder season with Expedia Group VRBO and Hotels.com advertising and targeted email through Kayak

PROJECT International Strategy: Traditional

DATES January September

LEAD

MARKETS

STATUS • Media plans continue across Canada, UK, Mexico, Colombia and Germany. Media running February - September 2023

Brand/Sales/Media

Canada, Mexico, Colombia, Brazil, UK, Germany

• Placements include Robb Report & Forbes MX; Elle & InStyle Mexico and a sponsorship of the Toronto Polo Club season • Campaigns running in Mexico (Mexico City & Guadalajara), Colombia (Bogota, Medellin, Baranquilla), Canada (Toronto & Montreal), and Brazil (Sao Paolo). • Launching campaigns in the UK on June 1, shifted $60,000 from Metaverse funds.

International Strategy: Digital

January September

Digital

Canada, Mexico, Colombia, Brazil, UK, Germany

• Hosted Brazilian influencers @vazaonde and @ines.lafosse, combined following of 576k followers. Hosted @jujunatripblog 219k followers • Hosted Toronto's top influencer and leading media @blogto (2.5 million followers) in partnership with Visit Florida • Hosted Canadian influencer @luxe.tourista (183k followers) • Hosted Colombian influencers @juantrotamundos (288k followers), @camileduque.z (775k), @saraaguirre.z (38k) • Hosted UK influencer @ritafarhifinds (112k followers) with Visit Florida and @mrsoaroundworld (19k followers) • Boosted posts in target markets, 170.8m reach YTD

Destination Podcast

Family Activation

Brand Activation

March 30 Launch

May - September

August/September

Brand/Media

• Launched March 30 at Global Meetings Industry Day • Owned & Paid Media plans in place, content being created, National PR support Targeting • Episodes: Meeting 7. The Future of Incentives with Stephanie Harris Planners in Key 8. Transformational Events with The Pink Retreat & Maritz Industry 9. Partnering with Destinations to Create Welcoming Segments Environments with Emily Scheiderer 10. Sustainable Meetings with Mya Surrency

PR/Brand

• In discussion with Alliance Connection for high-impact partnerships with family brands Florida Drive • Evaluating opportunities with Sun Bum for a partnership Markets, Key Fly takeover at point of sale in top stores Markets • Reallocated $100,000 to Brand Activation; reallocated $200K for drive marketing advertising to extend off-peak season media in Tampa, Miami/Ft. Lauderdale, Orlando and Atlanta

PR/Brand

• Confirmed partnership with Saks 5th Avenue for high-impact window display activation Sept. 7-21 to coincide with New York Fashion Week • Confirmed Carvertise Uber wraps to promote "Stay in Style in The Palm Beaches" during New York Fashion Week and Saks 5th Avenue activation • Secured 2 additional OOH placements in NYC for 4-week sin September

New York

PROJECT

DATES

LEAD

MARKETS

STATUS • Per our prior notes on investing in several infrastructure marketing technology projects prior to building out the Metaverse platform, we have three projects we will begin using these funds for: 1) data lake, 2) customer data platform (CDP), 3) data clean room. We are also in preliminary conversations with a consultant to help advise and guide these projects. • Reallocated $153,000 of this budget to Destination OTA Coop tactic to cover July, August, September.

Metaverse & MarTech Transition

• Reallocated $60,000 of this budget to digital international strategy to launch in UK June-September. September

Digital

National • Reallocated $40,000 of this budget to Destination OTA Coop tactic to help support the softness we are forecasting in September. • $90,000 comitted to Metaverse supporting infrastructure project for a consultant to build roadmap for items noted in bullet point 1 above. • $57K remaining and reallocated for support of LAX Airlift • Original total $400K, $310K reallocated, $90K committed to marketing technology • Plan approved for: roadmap project, $0 remains. • Joined Travelability's Destination Ally Club • Enter into Partnership with Travelability for writing an Accessibility Strategic Plan and for Travelability to work with The Palm Beaches in an advisory capacity • Wheel The World Assessments wrapping up with 30 partners + PBIA and PBCCC to conclude by August • Received official Certified Autism Center certification with all staff completing accreditation

Accessible Travel

January September

PR/Brand/Social

All Target Markets

• Press release distributed for Certified Autism Destination and accessibility program announcement garnered an audience of 22,860,000+ print and digital readers, yielding an advertising value equivalency of over $877,000 • Participated in panel discussion on Accessibility Strategies at Travelability's Emerging Markets Summit on 8/18/23 • Hosted accessibility influencer @justcpnotspecial with 63k followers. She also wrote 2 blogs for us, one in Spanish

Sustainability

June - September

Brand/PR/ Community Engagement

• $168K to be allocated to summer drive market broadcast, bringing allocated total from $250K to $82K based on first steps this year Palm Beach • Sea to Preserve campaign creative concept finalized County • $75K reallocated to drive-market broadcast for summer bring Residents; Drive total from $225K allocated to $150K allocated Markets & Fly • Media to beginSeptember as a follow-up to Love The Palm Markets Beaches residents campaign to promote eco-responsibility

PROJECT

DATES

LEAD

MARKETS

STATUS

Sales

Countywide Incentive Fund

December September

Sales

Targeted Markets & Industries

Multicultural Market

January September

Sales/Marketing

BIPOC, Hispanic, LGTBQ+

Sales/Marketing

Domestic, Canada, Mexico, Colombia, Brazil, UK, & Germany

Expanded Representation Firms

Transformational Events

January September

December September

Sales/Marketing

Wellness, Culinary & Multicultural

• Launched marketing promotions to databased and additional distribution channels such as Cvent and 3rd party partnerships. Executed on PCMA and trad experience and received new lead opportunities and contracts to utilzing incentive dollars. Secured 40,000 plus room nights with incentive dollars and aquired two industry events - confidential and Smart meetings national meeting • Initiated new convention center focused promotion to become more competitive Nationally for 2024 adn beyond. * Finalizing Short Term PBCCC promotion for 4th Trimester 2023 period over need dates targeted for short term corporate business. Total allocation already committed into events contracted into future years • Commenced planning process for enhanced participation multicultural trade events and marketing partnership agreements. Signed marketing partnership with National Coalition of Black Meeting Planners ,LGBTQ's annual PROUD event in Los Angeles, and Connect Diversty, Faith and Specialty Markets •Confirmed ConferenceDirect DEI Focused commitment $12,750.00 •Confirmed Proud Experience Summit and IGLTA Membership $10,720.00 * LGBT Meeting Professionals Association Partnership $5,000.00 * Stratagic Partnership with NCBMP - $30,000.00 $25,000 already budgetd to utilize at NCBMP Conference in Atlanta December 3 - 6 * Southern Province Kappa Alpha Psi Fraternity Tampa 7/19 Presentation - $6,000.00 * Evolve Mastermind Conference Speaking Arrangement$2,000.00 * Congressional Black Caucus Workshop and Panel Enagement $5,000.00 • Initiated discussions with existing representation firms to determine capabilities and potential to manage MICE and other expanded sales/marketing responsibilities. Reviewing proposals from representation firms. Expanded presence and activation in Colombia with travel trade operators, tradeshow and golf activation •Finalized VoX International Agreement for MICE Canada Group representation. Contracted Partnership at $34K •Seeking proposal from UK with a cost of $16,000 for remainder of this FY and will need additional $10,000 for Cananda Client Activations $25,000 for additional campaign in GDS impacting leisure travel trade for summer $15,000 for Mexico MICE additional market WIll relocate remainder of the $165,000 to continue MICE market and representation in Canada, UK, Mexico and Domestic to continue monthly support in 2024 per agreements • Initiated discussions with major internationally acclaimed event organizers to secure a Palm Beaches launch in late 2023. Executed on planning trip with wellness event organizers • Launched The Pink Retreat partnership for event in June 2023 Remainder of $200,000 Wanderlust / Wellness Retreat Scheduled ot occur in November of 2023 and October 2024

PROJECT

Destination Servicing/Mobile Visitor Information Center

DATES

January September

LEAD

Sales/Marketing

MARKETS

STATUS

Incurred additional expenses of on GMID and of transportation costs and housing and registration for PBCCC group. Executed on additoinal site inspections that included airfare and overnight accommodations. Executing on Mobile VIC Center to Group & Leisure be utilized for Convention Center Group & Consumer Events. Events Incurred additional expenses for Site Visits on airfare, transportation and overnight stays for planners. Incurred additional expense for GHC transportation from hotels within the room block to the Convention Center during their May meeting.

September 2023 PERFORMANCE DASHBOARD FY 2022 Performance Indicator

FY 2023

Goal

Actual

FY Goal

Current Month

FYTD

% to Goal

Website Sessions

600,000

813,812

900,000

130,140

1,128,719

125%

Tourism Email Growth

34,000

44,686

50,000

61,804

322%

Partner Referrals

52,000

72,338

75,000

7,067

92,547

123%

Earned Media Impressions1

3,000,000,000

4,223,165,058

141%

Social Media Impressions (Organic)1

500,000

47,059

681,901

136%

Cultural Concierge Program Leads

1,000

1,072

1,300

807

62%

Co-op Packages

130%

Visitors to the Cultural Council

8,000

4,786

8,000

225

5,878

73%

New performance indicators as of 10/1/22. Previous year totals were not measured.

Item 4B - Page 1

HIGHLIGHTS ADVERTISING

The Council’s cultural tourism campaign in September targeted audiences in our fly markets, specifically New York, New Jersey, Chicago, Washington, D.C., Philadelphia, Los Angeles, Houston, and Austin, as well as Canada (Toronto, Ottawa, Montreal) and Orlando, timed to the opening of the new Brightline route. Advertising placements included magazine ads (Escapism, Orlando, Orlando Family); streaming and programmatic video ads (Amazon, Hulu); and digital ads through Google and social media platforms (Facebook and Instagram). During the last week in September and timed to the beginning of the cultural season, four digital OOH billboards debuted along I-95 in Broward County just north of Fort Lauderdale, targeting northbound traffic coming into The Palm Beaches. Also in September, the Council began updating its cultural tourism collateral, including the booklet and rack brochure titled Exploring Florida’s Cultural Capital®, to reflect the Council’s new So Much Culture So Little Time campaign. A new microfiber pouch and note card was concepted and designed to update the Council’s iconic seafoam green sunglasses, which will be used as a strategic giveaway in FY24 along with a branded canvas tote bag. Upon obtaining approval from the TDC board for its FY24 Cultural Tourism Marketing Plan, the Council and AOR Push began work on upcoming media placements (including co-op ads with local cultural organizations), as well as subcampaigns (Art Basel and MOSAIC). By the end of the month, more than 50 co-op advertising packages had already been reserved by cultural organizations for the new fiscal year, with the placements at Palm Beach International Airport already sold out through June 2024. The Council’s marketing team traveled to Orlando in early September to accept three prestigious marketing awards at Visit Florida’s annual Governor’s Conference on Tourism. The Council team won two Henry Awards (first place) and a Silver (second place) Award. One Henry Award recognized the Council’s 2023 Art Basel advertising campaign, and the other recognized the Council and collaborator Discover the Palm Beaches for the 2023 New York City media event, The Palm Beaches in Bloom. The Silver Award was in recognition of the Council’s tourism magazine, art&culture. Item 4B - Page 2

HIGHLIGHTS PUBLIC RELATIONS

Plans progressed in September for the Council’s annual media event in New York City. The theme of the event, The Palm Beaches: Journey to Japanese Culture, will set the tone for an experiential reception in early December for travel and lifestyle editors, freelancers, and influencers. The reception is being planned with the Morikami Museum & Japanese Gardens as well as Mounts Botanical Garden, which is planning two origami-themed exhibitions in the next two years. The Council’s PR agency, Sharp, supported planning efforts by providing guidance on event activities, food and beverage, and takeaway gifts, and conducted an exploratory site visit to learn more about the reception space at The Japan Society. Also in the month of September, Sharp prepared for the kickoff of fiscal year 2024 through material prep and research, FAM tour outreach, and partnership negotiations. The agency drafted and distributed a Hot Tips survey to gather season preview information from local cultural organizations to inform the development of a national press release to be distributed October. Sharp is also assisting in final negotiations with influencer and photographer Nick Mele’s management team to bring him onboard in FY24 as a “Cultural Connoisseur” representing The Palm Beaches. The Council is also coordinating a FAM tour referral from Discover The Palm Beaches with an editor with Western Living Magazine (Canada). The tour will take place in November in collaboration with Visit Florida.

PARTNER COLLABORATIONS

In September, the Cultural Council had conversations with Discover The Palm Beaches, the Sports Commission, PBIA, and the Film Commission about ways to collaborate and complement each other’s marketing efforts in early FY24. This included sharing information with Discover on planned OOH placements in the Miami Airport and along the Dolphin Expressway, and the possibility of sharing messaging in Brightline stations during Art Basel in December 2023. The Council also helped the Sports Commission secure entertainment for its TEAMS Conference kickoff dinner in early October.

SECTOR SUPPORT

In September, members of the Council team attended exhibitions and special events at Norton Museum of Art, The Peach, Boca Raton Museum of Art, Center for Arts Innovation, Historical Society for Palm Beach County, Morikami Museum & Japanese Gardens, and Palm Beach Zoo.

Item 4B - Page 3

TDC Board Monthly Activity Report October 2023

Sports Tourism Report October 1, 2022 – September 15, 2023 The Palm Beach County Sports Commission is nearing the end of a record setting year for sports tourism in The Palm Beaches. The FY 23 campaign of sporting events hosted by the Palm Beach County Sports Commission has delivered some of the nation’s greatest sports travel products. The milestone year consisted of a diversified collection of events, which included a variety of amateur and professional sports serving a wide array of age groups. As of September 15, the Palm Beach County Sports Commission hosted 195 events generating room night production of 312,497.

Performance Indicator

FY 23 Actual

(as of Sept. 15)

FY 23 Goal

Difference

Percent of Goal

Total Room Nights

312,497

258,500

53,997+

100%

New Event Related Room Nights

89,155

37,500

51,665 +

100%

Hosted Sports Events

195

162

33+

100%

FY 23 Actual

(as of Sept. 15)

FY 22 End of Year Actuals

Difference

Percent of FY 22 production

Total Room Nights

312,497

293,822

18,675

106%

New Event Related Room Nights

89,155

78,863

10,292

113%

Hosted Sports Events

195

178

109%

Performance Indicator

Sports Commission Tourism Impacts: October 1, 2022 – August 15, 2023 • 312,497 tracked room nights. • $76,818,012 in projected hotel revenue (using FY 22 ADR for April @ $245.82) • $4,609,081 in projected bed tax revenues. 

The sports tourism impacts exclude several events that haven’t reported room nights in August & September



Spectator room nights from MLB spring training are not included in the room night data as of this report.



Winter Equestrian Festival room nights of 61,672, primarily from spectator growth, are not included.

Palm Beach County Sports Commission Sports Tourism Production Report (FY 23) October 1 , 2022 - September 30, 2023 Event Name

Sport

Event Dates

Venue

Room Nights

Perfect Game World Wood Bat Association (WWBA) Underclass World Championship

Baseball

September 29 - Ocotber 3, 2022

Roger Dean Chevrolet Stadium

882

Perfect Game World Wood Bat Association (WWBA) 15U-18U Fall Invitational

Baseball

September 29 - Ocotber 3, 2022

Roger Dean Chevrolet Stadium

264

Minority Baseball Prospects All-American Game

Baseball

October 3-5, 2022

Ballpark of the Palm Beaches

152

Perfect Game World Wood Bat Association (WWBA) Freshman World Series

Baseball

October 6-10, 2022

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

4,699

Perfect Game World Wood Bat Association (WWBA) World Championship

Baseball

October 6-10, 2022

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

9,065

Jackson T. Stephens Cup

Golf

October 9-12, 2022

Seminole Golf Club

1,095

USTA National Men's 70, 85, 90, Clay Court Championships

Tennis

October 11-16, 2022

Palm Beach Gardens Tennis Center

341

Honda Classic High School Invitational

Golf

October 14-15, 2022

PGA National Resort

241

Perfect Game World Wood Bat Association (WWBA) 13U & 14U World Championships

Baseball

October 14-17, 2022

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

2,376

FIP World Polo Championships

Polo

October 26 - November 6, 2022

National Polo Center & Valiente Polo Farm in Wellington

5,062

USTA Family Clay Court Championships

Tennis

October 28-31, 2022

Wellington Tennis Center

452

NAIA Women's Soccer Championship Opening Rounds

Soccer

November 17-19, 2022

Keiser University

135

World Pickleball Open

Pickleball

November 17-20, 2022

Palm Beach Gardens Tennis and Pickleball Center

366

Hurricane Junior Golf Tour Southeast Florida Winter Junior Open

Golf

November 19-20, 2022

Indian Springs Country Club

National Pickleball Expo & Tournament

Pickleball

December 3-4, 2022

Palm Beach County Convention Center

819

Battle Youth National Championship

Football

December 5-17, 2022

Village Park

13,705

Walker Cup Practice Session

Golf

December 15-18, 2022

Seminole Golf Club, The Bear's Club

EDP Soccer Playoffs

Soccer

December 16-17, 2022

The Gardens North County District Park

242

Sun / Southern States Athletic Conference Crossover Challenge

Basketball

December 29-31, 2022

Keiser University

261

Development Player League (DPL) Winter Showcase

Soccer

January 5-8, 2023

The Gardens North County District Park & The Ballpark of the Palm Beaches

5,789

Florida RUSH

Ice Hockey

January 13-16, 2023

Palm Beach Skate Zone & Palm Beach Ice Works

3,372

Palm Beach County Sports Commission Sports Tourism Production Report (FY 23) October 1 , 2022 - September 30, 2023 Event Name

Sport

Event Dates

Venue

Room Nights

ITF Pro Circuit

Tennis

January 16-22, 2023

Boca Lago

148

USA Pickleball Boca Raton International Masters

Pickleball

January 17-22, 2023

Patch Reef Park

2,074

Golf Croquet Women's Championship

Croquet

January 19-22, 2023

National Croquet Center

132

Albion Cup

Soccer

January 20-21, 2023

Gardens North County District Park

322

Florida Elite Travel Lacrosse Delray Beach Riptide Preseason Kickoff

Lacrosse

January 21-22, 2023

Seacrest Soccer Complex

873

US Women's Youth National Team U16 Training Camp

Soccer

January 26 - February 2, 2023

Gardens North County District Park

183

Florida Exposure Cup

Hockey

February 2-5, 2023

Palm Beach Ice Works & Palm Beach Skate Zone

1,007

US Soccer Federation U15 Girls National Team Training Camp

Soccer

February 2 - 15, 2023

Gardens North County District Park

193

Paradise Classic (NCAA Division I Softball)

Softball

February 9-12, 2023

Florida Atlantic University (FAU) Softball Stadium

289

Florida State Golf Association (FSGA) 76th Women's International Four-Ball

Golf

February 15-16, 2023

Wanderers Club

Weekend Hockey Presidents Day on the Beach

Ice Hockey

February 17-20, 2023

Palm Beach Skate Zone

492

Atlantic Invitational (NCAA Women's Golf)

Golf

February 20-21, 2023

Indian Spring Country Club

Inaugural Joan Joyce Classic (NCAA Division I Softball)

Softball

February 23-26, 2023

Florida Atlantic University (FAU) Softball Stadium

187

iDO Beach Tennis Singer Island

Beach Tennis

February 24-26, 2023

Singer Island Municipal Beach in the City of Riviera Beach

658

USTA Women's National Clay Court Championships

Tennis

February 27 - March 4, 2023

Palm Beach Gardens Tennis Center

330

Owl Classic (NCAA Division I Softball)

Softball

March 2-5, 2023

FAU Softball Stadium

272

Bill Bone "Burger" Fondo

Cycling

March 4-5, 2023

Loxahatchee & Belle Glade

Keiser Cup

Golf

March 5-7, 2023

Okeehelee Park

129

Ottawa Nepean Canadians Baseball Club Training Camp

Baseball

March 12-18, 2023

Burt Aaronson South County Regional Park

293

East Coast Championships - The SoFLO Championship

Cheerleading

April 1 - 2, 2023

Palm Beach County Convention Center

779

AAU Karate Florida Gold Championships & National Team Trials

Karate

April 8, 2023

Palm Beach Atlantic University

338

Palm Beach County Sports Commission Sports Tourism Production Report (FY 23) October 1 , 2022 - September 30, 2023 Event Name

Sport

Event Dates

Venue

Room Nights

MNO ITF Tennis Series

Tennis

April 10 - 16, 2023

Mission Bay Tennis Center

181

Conference USA Women's Golf Championship

Golf

April 12-15, 2023

PGA National Resort

528

Billie Jean King Cup

Tennis

April 15 - 17, 2023

Delray Beach Tennis Center

1,694

US Soccer Federation U17 Boys National Team Training Camp

Soccer

April 17-24, 2023

Joe Russo Athletic Complex

173

Baseball Canada Junior National Team Training Camp

Baseball

April 18-30, 2023

Ballpark of the Palm Beaches

323

Star Dance Alliance

Dance

April 21 - 23, 2023

Palm Beach County Convention Center

Palm Beaches Spartan Sprint Weekend & Spartan Elite Series

Endurance Sports

April 22, 2023

Burt Aaronson South County Regional Park

4,179

The Sun Conference Men's & Women's Golf Championship

Golf

April 23-25, 2023

Fountains Country Club

234

iDO Beach Tennis Singer Island

Beach Tennis

May 5-7, 2023

Singer Island Municipal Beach in the City of Riviera Beach

486

NCAA Division I Women's Golf Regional Championship

Golf

May 7-10, 2023

PGA National Resort

1,086

Professional Bowling Association (PBA) Kia Playoffs

Bowling

May 7 & 14, 2023

Bowlero

141

Delray Beach Riptide Clash for Cancer

Lacrosse

May 13-14, 2023

Seacreast Soccer Complex

792

US Soccer Federation U20 Women's National Team Training Camp

Soccer

May 15-21, 2023

Gardens North County District Park

173

Florida Shine Classic

Baseball

May 19-20, 2023

Ballpark of the Palm Beaches

Mud Girl Run

Endurance Sports

May 20, 2023

Burt Aaronson South County Regional Park

TBD

Florida State Golf Association (FSGA) Women's Shootout

Golf

May 20-21, 2023

Indian Spring Country Club

TBD

Florida Sports Summit

Sports Conference

May 22 - 24, 2023

Marriott Singer Island

269

Ocean Cup - Gateway Marathon

Power Boats

June 1-4, 2023

Sailfish Marina

150

USA Gymnastics Rhythmic Developmental Championships

Gymnastics

June 2-5, 2023

Palm Beach County Convention Center

2,639

Prospect Wire Southeast Championship

Baseball

June 2-7, 2023

Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

1,875

Delray Beach Riptide Bash at The Beach

Lacrosse

June 3-4, 2023

Seacreast Soccer Complex

899

Palm Beach County Sports Commission Sports Tourism Production Report (FY 23) October 1 , 2022 - September 30, 2023 Event Name

Sport

Event Dates

Venue

Room Nights

CONCACAF Gold Cup National Team Trainings

Soccer

June 12 - 23, 2023

The Gardens North County District Park, Palm Beach Atlantic Rinker Athletic Complex, & Keiser University

1,617

Perfect Game WWBA 15U-17U Invitational

Baseball

June 19-22, 2023

Roger Dean Chevrolet Stadium

855

Cal Ripken Baseball 10U State Championship

Baseball

June 28 - July 2, 2023

Burt Aaronson South County Regional Park

461

Cal Ripken Baseball 9U-11U State Championship

Baseball

June 28 - July 2, 2023

Okeeheelee Park

551

Sunshine State Games Judo

Judo

July 1-2, 2023

Congress Middle School

322

Perfect Game 17U Florida World Series

Baseball

July 7-10, 2023

The Ballpark of The Palm Beaches

570

Perfect Game 18U National Org Challenge

Baseball

July 7-10, 2023

Roger Dean Cheverolet Stadium

418

I Do Beach Tennis 3X ITF BT10 Singer Island Open

Tennis

July 21-23, 2023

Riviera BeachFront on Singer Island Beach

568

US Soccer Federation U15 Boy's National Team Training Camp

Soccer

July 25 - August 2, 2023

The Gardens North County District Park

247

USA Gymnastics Trampoline & Tumbling Stars & Stripes Championships

Gymnastics

July 28-30, 2023

Palm Beach County Convention Center

3,517

International Gymnastics Federation (FIG) Trampoline & Tumbling World Cup

Gymnastics

August 2-5, 2023

Palm Beach County Convention Center

2,542

NBA Josh Howard King of The City Basketball Tournament & Festival

Basketball

August 5-6, 2023

Pompey Park

361

GOODE Water Ski National Championships

Water Ski

August 9-12, 2023

Okeeheelee Park

1,570

Play Hockey - Sunshine Invitational

Ice Hockey

August 25-27, 2023

Palm Beach Ice Works & Palm Beach Skate Zone

TBD

Prospect Select World Invite

Baseball

September 8-11, 2023

Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

1,253

Perfect Game Youth Fall Invitational

Baseball

September 22-24, 2023

Gardens Park

TBD

Events & Operations Event Support RoofClaim.com Boca Raton Bowl  Finalize plans and secure course for sponsor golf outing  Finalize transportation plans with selected vendor  Secure locations for luncheon and beach party with game date confirmed Miracle League All-Star Weekend  Finalize off-site events for Friday Opening Ceremony and Saturday Awards Gala  Finalize plans for delivery and setup of LED video board at Gardens Park  Coordinate fundraiser through Perfect Game WWBA World Championships USATF Masters Cross Country Championship  Recruit volunteers and schedule needs  Meet with Palm Beach County Parks and Recreation to discuss tournament logistics  Coordinate delivery of all rental equipment  Provide onsite support during championship

Finalizing Contract Obligations • • • • • • • • • • • • • • • • •

Columbus Day Discovery Showdown World Comes to the Palm Beaches Perfect Game WWBA World Championship USTA Columbus Day Open TimberTech Championship ClubCorp Champions Classic Men’s Senior Baseball League 3v3 Live National Championship Holiday Basketball Classic of the Palm Beaches Hardball 360 Fall Classic FYSA Palm Beach Gardens Classic Monster Mash Lax Clash USTA Men’s 50 Clay Court Championship USTA National Men’s 70,85,90 Clay Court Championship Delray Beach Pickleball Classic Okeeheelee Halloween Slam “Little Mo” Internationals

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

EDP Soccer Playoffs NextStar Lacrosse The Junior Honda Classic CPI Horse Show American Youth Soccer Organization Eye of the Hurricane Wellington Soccer Shootout Winter Equestrian Festival Development Player League Winter Showcase APP Boca International Masters The Honda Classic Delray Beach Open Savanah Bananas World Tour Palm Beach Challenge College & International Baseball Festival ITF W25 Circuit Palm Beach Gardens Soccer Spring Classic Delray Beach Pickleball Open Wellington March Madness Palm Beaches Spartan Sprint Weekend Spartan Race Elite Series RUSH Spring Showcase Play at the Plate – Palm Beach Classic Hardball 360 Spring Training Delray Beach International Tennis Federation (ITF) Championships “Little Mo” East Regionals Extreme Kayak Fishing Tournament Exotic Bass Roundup NCAA Division I Women’s Golf Regional Championship Delray Beach Pickleball Open iDo Beach Tennis BT 10x Florida Shine Classic Prospect Wire Southeast Championship Florida State Golf Association 106th Amateur Championship Prospect Select Palm Beach Classic & Classic Futures Junior Tour Powered by Under Armour Summer National Championship Perfect Game Summer Series USTA Boy’s 18’s & 16’s National Clay Court Championship Cal Ripken 9U-11U State Tournament Prospect Select Palm Beach Open GOOODE Water Ski National Championship MNO Tennis Series NBA Josh Howard King of The City Basketball Tournament & Festival Mud Girl Run

• • • • • • • •

Sailfish Marina Big Dog Fat Cat Shootout US Soccer Boys U15 Team Training Prospect Select World Invite Prospect Wire Florida Fall Classic Perfect Game Youth Fall Invitational Perfect Game WWBA Championship World Pickleball Open World Pickleball Classic

Event Servicing •

Palm Beaches Spartan Weekend

•

Under Armour Junior Golf National Championship

•

USA Track and Field Masters 5K

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o

Press releases published to PalmBeachSports.com • • • •

2023 Lou Groza Award - Stars of the Week for Weeks 2, 3, and 4 Roger Dean Chevrolet Stadium Will Play Host to the Best Amateur Baseball Players in the Country This October TEAMS ’23 Celebrates Milestone Year With Record Attendance in The Palm Beaches TimberTech Championship Set to Bring Top Golfers Back to Boca Raton

Social Media & Digital Advertising Social Media: • Internally managing the PBCSC social media engagement • Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more Top performing social media posts: •

Lou Groza Award Stars of the Week (Facebook)

•

WWBA World Championship once again takes place in Jupiter

Social Media & Digital Advertising The Lou Groza Award, an esteemed accolade recognizing the top collegiate placekicker in American football, gained significant national attention in the month of September, thanks to its Stars of the Week. This PR campaign, aimed at highlighting exceptional kicking performances in college football, achieved remarkable success by generating a total of 352 news articles. These articles collectively garnered an impressive earned media value of $1,725,932, showcasing the growing prominence of the award and the Stars of the Week recipients within the sports community and beyond. This attention underscores the pivotal role the Lou Groza Award plays in recognizing outstanding talent and elevating the profile of collegiate kickers on a national scale.

August 6, 2023 Emanuel J. Perry Executive Director Palm Beach County Tourist Development Council 2195 Southern Blvd., Suite 500 West Palm Beach, FL 33406 Dear Mr. Perry, Palm Beach County is undoubtedly the Major League Baseball (MLB) Spring Training Capital of Florida. Since 1998, Palm Beach County has been home to Roger Dean Chevrolet Stadium in Jupiter, which was the first baseball complex in Florida to host two (2) MLB teams for Spring Training. Today, Roger Dean Chevrolet Stadium is occupied by the Miami Marlins and St. Louis Cardinals. In 2017, Palm Beach County delivered Florida its second two (2) team MLB Spring Training Complex with the development of The Ballpark of The Palm Beaches. Located in West Palm Beach, The Ballpark of The Palm Beaches is the spring training home to the 2022 World Series Champion, Houston Astros and Washington Nationals. The Palm Beaches represent Florida’s only county that maintains two, two-team complexes. In total, four (4) of the fifteen (15) MLB teams participating in Florida’s Grapefruit League are playing baseball in Palm Beach County. The Ballpark of The Palm Beaches’ seating capacity is over 7,700 for a single game while Roger Dean Chevrolet Stadium’s seating capacity reaches nearly 7,000 per game. Palm Beach County was home to 25% of Florida’s spring training games in 2023. Between The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, a total of 59 spring training games were scheduled in The Palm Beaches from February 25th to March 26th, 2023. The total attendance for this spring training season equaled 238,014, which represents 68,270 unique attendees. The Palm Beach County Sports Commission sourced Downs & St. Germain Research to conduct an economic impact study for the 2023 MLB Spring Training season taking place at Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium. Downs & St. Germain Research is a fullservice market research firm based in Tallahassee, which was sourced by the Florida Sports

Foundation to produce an economic impact study on MLB Spring Training taking place in Florida’s Grapefruit League in 2018. In 2023, MLB Spring Training generated a total economic impact of $79.5 million in Palm Beach County. The Ballpark of The Palm Beaches accumulated a total attendance of 106,912 over 30 games with an economic impact of $40.2 million. Roger Dean Chevrolet Stadium amassed a total attendance of 131,102 over 29 games while spurring an economic impact of $39.3 million. Of those that attended MLB Spring Training baseball at The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, 53% were nonresidents. A total of 40% of attendees traveled from across the nation while 13% of the attendees traveled from across Florida. MLB Spring Training was responsible for 55,200 room nights in Palm Beach County hotels, vacation rentals, and other paid accommodations. The attendance, economic impact, and tourism benefits can be influenced by many factors, but Palm Beach County is fortunate to have partnerships with the, Houston Astros, Washington Nationals, St. Louis Cardinals, and Miami Marlins. These teams represent vibrant travel markets that are important to Florida’s economy. The Houston Astros won their second World Series Championship since The Ballpark of the Palm Beaches’ opening, and their fan-base was motivated to celebrate this success. The Houston Astros represents one of two MLB teams from Texas, which is the third largest origin state for Florida visitors. Houston ranks as the 11th largest travel market for Florida. The Washington D.C. market is considered one of Florida’s strongest origin markets, ranking six (6). Individuals from Washington D.C. and surrounding areas are seeking inspiration to visit the state. As one of the premier brands in Major League Baseball, the St. Louis Cardinals own a dedicated and loyal following from St. Louis and the surrounding Missouri towns, as well as the metro west Illinois area. The St. Louis Cardinals have one of the most faithful and active fan bases in sports and Palm Beach County is a routine spring vacation destination for these baseball enthusiasts across the Midwest. The Miami Marlins represent one of only two MLB franchises in Florida. The Miami Marlins created visitation to Palm Beach County through drive markets. The Ballpark of The Palm Beaches in combination with Roger Dean Chevrolet Stadium transformed Palm Beach County into the premier destination for amateur baseball events. The nation’s largest baseball tournaments are taking place in Palm Beach County, including some of the most admired brands in amateur baseball. These baseball tournaments are utilizing The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, creating year-round activity. In addition to baseball, The Ballpark of The Palm Beaches has the capability of hosting a multitude of other sports activities. The complex features five (5) multi-purpose fields, designed to FIFA

(Fédération Internationale de Football Association) soccer specifications. The multi-purpose fields are an ideal home for field sports, such as soccer, lacrosse, rugby, field hockey, flag and tackle football, and more. The economic benefits derived from amateur baseball tournaments and other sports activities are substantial. Major League Baseball, and specifically, the, Houston Astros, Washington Nationals, St. Louis Cardinals, and Miami Marlins have been, and will continue to be an extremely beneficial investment for Palm Beach County and the state of Florida. The Palm Beach County Sports Commission looks forward to utilizing baseball as a catalyst in generating tourism, visitor spending, and hospitality-related jobs.

Sincerely,

George Linley Executive Director Palm Beach County Sports Commission

Cost Benefit Analysis – Spring Training Facilities The Ballpark of The Palm Beaches / Roger Dean Chevrolet Stadium Economic Impact & Year-Round Usage Summary

Major League Baseball Spring Training in Palm Beach County Major League Baseball (MLB) Spring Training brings an immense economic and tourism impact to Palm Beach County. The below information has been assembled to project the economic impact created from Spring Training activity that occurred at The Ballpark of The Palm Beaches, located in West Palm Beach and Roger Dean Chevrolet Stadium, located in Jupiter. The Ballpark of The Palm Beaches, which represents the spring training home for the Houston Astros and Washington Nationals, completed its 7th season, since opening in February of 2017. Roger Dean Chevrolet Stadium, home to the St. Louis Cardinals and Miami Marlins for spring training, celebrated its 26th anniversary in The Palm Beaches. These two facilities represent the only two-team MLB Spring Training complexes that reside in Florida.

Economic Impact of Major League Baseball Spring Training in The Palm Beaches In 2023, Palm Beach County enjoyed an uninterrupted Major League Baseball (MLB) Spring Training season for the first time in three years. The 2020 MLB Spring Training season was shortened due to the onset on Covid-19 while the 2021 MLB Spring Training season has a very restricted attendance and limited schedule of teams due to the pandemic. The 2022 MLB Spring Training season experienced a decrease in games due to the MLB labor dispute. The pent-up demand to experience spring training games was realized with a significant growth in attendance and realized economic impact. The total economic impact created by both of Palm Beach County’s MLB Spring Training facilities, The Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium, totaled $79,555,000 in 2023. This represents a 49.7% increase compared to the $53,156,700 economic impact created by these facilities in 2020. The total economic impact created by baseball attendees in 2023 is $54,882,800 while the economic impact created by the teams in 2023 equated to $24,672,200. Palm Beach County was home to 1 out of every 4 games in Florida, during the 2023 MLB Spring Training season. Between The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium, a total of 59 spring training games were played at Jupiter and West Palm Beach in 2023. The 59 games generated a total attendance of 238,014, which represents 68,270 unique attendees.

Bed Tax Revenues Derived from Major League Baseball Spring Training in The Palm Beaches Nonresidents consisted of 53% of baseball attendees at The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium. A total of 40% of attendees traveled from across the nation while 13% of the attendees traveled from across Florida. Local residences represent 47% of Palm Beach County’s spring training audience. Major League Baseball (MLB) Spring Training in The Palm Beach Beaches created a projected 55,200 room nights in hotels, vacation rentals, and other paid accommodations. The estimated hotel revenue generated directly from MLB Spring Training in Palm Beach County equals $19,430,400.

Economic Impact of Major League Baseball Spring Training at the Ballpark of The Palm Beaches, 2023 Home to the Houston Astros, and Washington Nationals, The Ballpark of The Palm Beaches, is one of two baseball complexes in Florida that accommodates two MLB franchises. The other baseball complex in Florida that hosts two MLB teams also resides in Palm Beach County (Roger Dean Chevrolet Stadium). The Ballpark of the Palm Beaches was the launching pad for the Houston Astros’ 2nd World Series Championship in franchise history with the first taking place during this venue’s inaugural season in 2017. In 7 seasons, The Ballpark of the Palm Beaches initiated three (3) World Series Championship (Houston Astros in 2017 & 2022 and Washington Nationals in 2019).

The Ballpark of the Palm Beaches accumulated a total attendance of 106,912 over 30 games with an economic impact of $40,203,000. The Washington Nationals contributed $20,774,700 in economic impact while the Houston Astros compiled an economic impact of $19,428,300. The Washington D.C. market is considered one of Florida’s strongest origin markets (ranking # 6 in 2022), which creates a majority of domestic visitation for Florida. Individuals from Washington D.C. and surrounding areas are seeking a reason to visit the state and spring training delivers that motivation. Houston also represents a robust travel market. The Houston Astros represents one of two MLB teams from Texas, which is the third largest origin state for Florida visitors. Houston ranks as the 11th largest travel market for Florida.

Economic Impact of Major League Baseball Spring Training at Roger Dean Chevrolet Stadium, 2023 Roger Dean Chevrolet Stadium substantially contributed to Florida’s tourism economy through Major League Baseball (MLB) Spring Training. Roger Dean Chevrolet Stadium, which is home to the St. Louis Cardinals and the Miami Marlins, joins The Ballpark of The Palm Beaches as the only baseball complexes in Florida housing two MLB franchises. Roger Dean Chevrolet Stadium accumulated a total attendance of 131,102 over 29 games. The economic impact created by its two MLB franchises is projected at $39,352,000. The St. Louis Cardinals contributed $25,711,400 in economic impact while the Miami Marlins compiled an economic impact of $13,580,700. The St. Louis Cardinals produced a total attendance of 85,886, which signifies the largest audience of the four (4) MLB teams conducting Spring Training in Palm Beach County. As one of the premier brands in Major League Baseball, the St. Louis Cardinals own a dedicated and loyal

following from Missouri towns, as well as the metro west Illinois area. The St. Louis Cardinals have one of the most faithful and active fan bases in sports and Palm Beach County is a routine spring vacation destination for these baseball enthusiasts across the Midwest. The St. Louis Cardinals create most of the tourism impact from Roger Dean Chevrolet Stadium. The Miami Marlins represent one of only two MLB franchises in Florida. The Miami Marlins created visits to Palm Beach County through drive markets. Roger Dean Chevrolet Stadium is the only complex in the nation to host four (4) minor league teams: Jupiter Hammerheads of the Minor League Low-A Southeast Division, Palm Beach Cardinals of the Minor League Low-A Southeast Division, FCL Marlins of the Rookie-level Florida Complex League, and the FCL Coast Cardinals of the Rookie-level Florida Complex League.

The Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium Year-Round Use The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium both represent a Major League Baseball (MLB) Spring Training Complex equipped with multi-sports capabilities, which allows for utilization on a year-round basis. The Ballpark of the Palm Beaches which features a 7,700-seat baseball stadium and Roger Dean Chevrolet contains a seating capacity of 6,870. The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium each have 13 MLB regulation baseball diamonds, state-of-the-art press box and clubhouse facilities. The Ballpark of The Palm Beaches also maintains five (5) multi-purpose fields designed to FIFA soccer specifications, which is built to host a variety of sports activities throughout the year. The MLB Spring Training facilities undoubtedly enhance Palm Beach County’s position as a premier sports destination while hosting

sporting events that create widespread economic and community benefits. The Palm Beach County Sports Commission, as the sports tourism agency for Palm Beach County, recruits and develops a variety of sporting events to occupy Ballpark of The Palm Beaches. These events bring visitors to Florida from across the state, nation, and globe. Economic Impact of Amateur Baseball Events in Palm Beach County The combination of The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium provides a significant competitive advantage for the Palm Beach County Sports Commission and its efforts to secure regional and national baseball tournaments that will create countywide tourism impacts to The Palm Beaches, FL. These baseball complexes combined, offer 26 diamonds and two stadiums, which makes Palm Beach County one of Florida’s premier destinations for baseball. From July 1, 2022, to June 30, 2023, the Palm Beach County Sports Commission hosted 34 regional and amateur baseball tournaments, showcases, and camps. These 34 events attracted primarily youth baseball travel teams; although, a several tournaments were designed specifically for adult and senior age groups. The amateur baseball tournaments occupying The Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium brought approximately 1,340 amateur baseball teams, consisting of more than 24,000 athletes and over 45,000 spectators and attendees. A total of 54,504 room nights were created for Palm Beach County’s hotel and lodging community. These events generated over $38 million economic impact for the county’s hospitality industry. Please see the attached spreadsheet, referred to as “Amateur Baseball Events in Palm Beach County”, for a detailed breakdown of this impact. As Florida’s only destination, that made a commitment to construct two (2) MLB Spring Training complexes that accommodate two (2) teams each, Palm Beach County has an unrivaled inventory of baseball diamonds. Due to this commitment of baseball infrastructure, Palm Beach County is home to the nation’s largest and most prestigious amateur baseball tournaments, showcases, and related events. Over the last year, the economic impact, number of visitors, and overnight accommodations created from amateur baseball events is nearly equivalent to the output created by MLB Spring Training.

The Ballpark of The Palm Beaches = Multi-Purpose Venue In addition to baseball, The Ball Park of The Palm Beaches has the capability to host a multitude of sports. This facility features five (5) multi-purpose fields designed to FIFA (Fédération Internationale de Football Association) soccer specifications. The Palm Beach County Sports Commission utilizes the multi-purpose fields to promote sports tourism and recruit statewide, national, and international sports events that would enlist a collection of new visitors for Palm Beach County and Florida. The multi-purpose fields offer the potential to host a variety of field sports, such as soccer, lacrosse, rugby, field hockey, flag football, tackle football, and more. The FIFA dimensions are applicable to host all age groups and competition levels for the nation’s most popular field sports. The Ballpark of The Palm Beaches hosts one of nation’s largest soccer tournaments The Ballpark of The Palm Beaches and its five (5) soccer fields were a major venue in bringing one of the nation’s predominant girls’ soccer tournaments to Palm Beach County, Florida. The Development Player League (DPL) brought its Winter Showcase to Palm Beach County, FL for the second straight year. This event brought 240 girls’ soccer teams competing in age divisions that range from 13U to 19U. Over 4,500 athletes and more than 11,000 total visitors attended, making this one of the largest girls’ soccer

showcases in the United States. In total, the DPL Winter Showcase created 5,789 hotel room nights and $4 million of economic impact for Palm Beach County’s tourism economy.

Ballpark of The Palm Beaches creates economic impact through lacrosse. The Ballpark of The Palm Beaches was home to three (3) lacrosse events this past year, which attracted traveling athletes and spectators to Palm Beach County. The Monster Mash Lax Clash (October 29-30, 2022), SoFlo Turkey Shootout (November 12-13, 2022), and So Flo Summer Shootout (June 17-18, 2023) were all youth lacrosse events that occupied Ballpark of the Palm Beaches over the last year. These events attracted hundreds of athletes and thousands of spectators from across the nation, creating a strong tourism impact.

2023 Major League Baseball Palm Beach County Spring Training Economic Impact Study Presented by Downs & St. Germain Research

INTRODUCTION

STUDY GOALS

Calculate expenditures o

Calculate spending patterns by visitors from out-of-county areas and participating teams

Economic Impact o

Utilize spending patterns to estimate economic impact of MLB Spring Training in Palm Beach County

Jobs supported o

Estimate jobs supported in Palm Beach County based on direct, indirect, and induced economic impact

Wages generated o

Calculate wages and salaries generated for jobs supported by MLB Spring Training in Palm Beach County

Fan/Team Profiles o

Establish patterns among out-of-county visitors

Visitors profiles o

Create demographic profile of out-ofcounty visitors to MLB Spring Training in Palm Beach County

EXECUTIVE SUMMARY

Economic Impact 2020 vs. 2023

2020

2023

Economic Impact $53,156,700 $79,555,000

Percent Change +49.7%

TOTAL ECONOMIC IMPACT

MLB Spring Training 2023 generated an economic impact of

$79,555,000

in Palm Beach County

$79,555,000 ECONOMIC IMPACT $50,447,500 DIRECT SPENDING $31,742,500 WAGES 820 JOBS

ECONOMIC IMPACT OF FANS Spring Training 2023 fans from outside of Palm Beach County generated an economic impact of

$54,882,800

in Palm Beach County

$54,882,800 ECONOMIC IMPACT $34,969,230 DIRECT SPENDING $21,648,100 WAGES 550 JOBS

ECONOMIC IMPACT OF TEAM SPENDING Team spending during 2023 MLB Spring Training generated an economic impact of

$24,672,200

in Palm Beach County*

$24,672,200 ECONOMIC IMPACT $15,478,300 DIRECT SPENDING $10,094,400 WAGES 270 JOBS

*Astros and Nationals team spending is based off data collected by MLB in 2018 and adjusted for inflation.

ATTENDEES & GAMES 2023 MLB Spring Training in Palm Beach County attracted

238,014

local and visiting fans to Palm Beach County Spring Training games

238,014 FANS ATTENDING 68,270 UNIQUE ATTENDEES¹ 4,030 ATTENDEES PER GAME 59 GAMES PLAYED

¹Unique attendees differ from total fans attending since many unique attendees go to multiple games.

ATTENDEE ORIGINS

4,030

attendees per game

40% OUT-OF-STATE MARKETS 13% FLORIDA VISITORS 47% LOCAL RESIDENTS

VISITING ATTENDEE PROFILE Attended 3.7 Spring Training games 27% traveled with children 78% visited for Spring Training Top activities were dining out (74%) and visiting the beach (49%) Were 58 years old Earned $123,200 per year in household income Came from the Midwest (20%) 50% drove to Palm Beach County to attend Spring Training Gave 2023 MLB Spring Training in Palm Beach County a 9.1 rating* 92% plan on returning for future Spring Training games *On a 10-point scale where 10 means “excellent” and 1 means “poor”.

ROOM NIGHTS 2023 MLB Spring Training in Palm Beach County generated

55,200

room nights in Palm Beach County hotels, vacation rentals, and other paid accommodations *On a 10-point scale where 10 means “excellent” and 1 means “poor”.

ECONOMIC IMPACT BY TEAM

ST. LOUIS CARDINALS

$25,771,400 ECONOMIC IMPACT $16,497,700 DIRECT SPENDING $10,114,900 WAGES 250 JOBS

MIAMI MARLINS

$13,580,700 ECONOMIC IMPACT $8,723,300 DIRECT SPENDING $5,273,100 WAGES 130 JOBS

HOUSTON ASTROS

$19,428,300 ECONOMIC IMPACT $12,184,700 DIRECT SPENDING $7,835,300 WAGES 220 JOBS

WASHINGTON NATIONALS

$20,774,700 ECONOMIC IMPACT $13,041,800 DIRECT SPENDING $8,519,200 WAGES 220 JOBS

VISITING ATTENDEE SPENDING

VISITING ATTENDEE SPENDING EXPENDITURE

TOTAL

Accommodations

$10,753,650

Restaurants

$7,621,380

Groceries

$1,535,850

Shopping

$5,743,980

Entertainment

$5,334,030

Transportation

$2,991,780

Other

$988,560

TOTAL

$34,969,230

ATTENDEE ORIGIN

REGION OF ORIGIN

1 in 5 Spring Training attendees traveled to Palm Beach County from the Midwest

20%

10% 13%

47%

ATTENDEE BREAKDOWN

Nearly 1 in 2 Spring Training attendees lived in Palm Beach County

Palm Beach County Resident

47%

Outside of Florida 2 in 5 Spring Training attendees traveled to Palm Beach County from outside of Florida

Florida Visitor

40% 13%

MARKET OF ORIGIN Top Origin Markets

45% of Spring Training attendees traveled to Palm Beach County from 9 out-of-county markets

St. Louis

12%

Houston

Washington DC-Baltimore

New York City

Miami - Ft. Lauderdale

Orlando

Atlanta

Jacksonville

Tampa Bay area

VISITING ATTENDEE TRAVEL PROFILE

REASONS FOR VISITING

Nearly 4 in 5 visiting attendees came to Palm Beach County for the purpose of attending Spring Training

MLB Spring Training Vacation Visit friends/family Business/conference Snowbird Just passing through Special occasion Participate in sporting event Fishing Other

8% 5% 2% 2% 1% 1% <1% <1% 3%

78%

VISITOR ACTIVITIES*

3 in 4 visiting attendees dined out during their visit to Palm Beach County

8% of visiting attendees did not participate in any activities other than Spring Training during their trip

Dining out Beach Shopping Visit friends/family Golf/tennis Attractions Nature & parks Special event Water sports Art galleries/museums Hiking/biking/running Sporting event Historic home/site Fishing/hunting Spas Other None

14% 11% 10% 9% 7% 7% 6% 5% 4% 4% 4% 5% 8%

29%

49% 42%

74%

*Multiple responses permitted.

TRAVEL PARTIES

The typical visiting attendee came to Palm Beach County in a travel party of 2.8 people

Over 1 in 4 visiting attendees came to Palm Beach County with one or more children in their travel party

Traveled alone

12%

2 people

48%

3 people

14%

4 people

16%

5+ people

10%

OVERNIGHT VISITORS

Over 3 in 4 visiting attendees to 2023 Spring Training stayed overnight in Palm Beach County

Typical overnight visitors stayed 4.7 nights in Palm Beach County related to Spring Training

Hotel/motel Airbnb Family/friends residence Vacation rental home Personal second home Camping/RV Bed & Breakfast Other Did not stay overnight

13% 12% 7% 5% 2% <1% <1%

38%

23%

TRANSPORTATION

Travel to Palm Beach County among visiting attendees was split between driving and flying

Drive

51%

Fly

48%

Bus/Motor Coach

VISITOR SATISFACTION

Typical visiting attendees rated their satisfaction with Palm Beach County Spring Training at a 9.1*

Over 9 in 10 visiting attendees will return to Palm Beach County to attend future Spring Training games

Definitely will return

58%

Probably will return

34%

Probably will not return

Definitely will not return

Don't know

*On a 10-point scale where 10 means “excellent” and 1 means “poor”.

VISITING ATTENDEE DEMOGRAPHICS

AGE

18 to 24 Typical visiting attendees to 2023 Spring Training in Palm Beach County were 58 years old

25 to 34 35 to 49

2% 8% 20%

50 to 65 Over 65

39% 31%

HOUSEHOLD INCOME

Less than $50,000 Typical visiting attendees to 2023 Spring Training in Palm Beach County earned $123,200 per year

$50,000 to $74,999 $75,000 to $99,999

5% 12% 20%

$100,000 to $149,999

28%

$150,000 to $199,999

18%

$200,000 or more

17%

GENDER

Female 41% 59% of visiting attendees to 2023 Spring Training in Palm Beach County were male

Male 59%

RESEARCH DESIGN

Data Collection 615 surveys were conducted with attendees to Spring Training in Palm Beach County online and in-person at Roger Dean Chevrolet Stadium and The Ballpark of the Palm Beaches during the 2023 MLB Spring Training season

METHODOLOGY Economic Impact Total economic impact of 2023 MLB Spring Training in Palm Beach County is a function of direct spending by visitors and teams in the county and induced and indirect effects of this spending. o Indirect effects are increased business spending resulting from Spring Training dollars. o Induced effects are increased household spending resulting from Spring Training dollars.

Multiplier Downs & St. Germain Research uses IMPLAN economic modeling to calculate the economic multiplier based on direct expenditures of MLB Spring Training teams and fans. o IMPLAN models how dollars are spent and re-spent in other sectors of the economy, generating economic activity. o Over 1,500 organizations use IMPLAN, which has been used to model the economic impact of tourism since 1992. o Agencies such as FEMA, EPA, Federal Reserve Bank, and the Bureau of Land Management use IMPLAN modeling.

2023 Major League Baseball Palm Beach County Spring Training Economic Impact Study Presented by Downs & St. Germain Research

Amateur Baseball Events in Palm Beach County July 1, 2022 - June 30, 2023 Event

Facility

Date

# of Teams

Athletes

Spectators

Room Nights

Perfect Game World Wood Bat Association (WWBA) 13U Championship

The Ballpark of The Palm Beaches

July 2-6, 2022

828

1,840

2,610

$1,827,000

Perfect Game Endless Summer Classic

The Ballpark of The Palm Beaches

July 7-10, 2022

360

800

522

$365,400

Perfect Game 18U World Series

The Ballpark of The Palm Beaches

July 8-12, 2022

216

480

653

$457,100

Perfect Game 16U Florida Elite Championship

The Ballpark of The Palm Beaches

July 11-14, 2022

540

810

435

$304,500

The Wave Invitational

The Ballpark of The Palm Beaches

July 17-21, 2021

1,656

2,484

1,074

$751,800

Perfect Game World Wood Bat Association (WWBA) Florida Invitationals

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

July 20-22 & July 26-28, 2022

1,012

2,128

1,012

$708,400

Perfect Game 13U National Showcase & Perfect Game 14U National Showcase

The Ballpark of The Palm Beaches

July 23-25 & July 29-31, 2022

Not applicable

482

1,389

1,441

$1,008,700

Prospect Select Skinner Strong Invitational

The Ballpark of The Palm Beaches

September 2-5, 2022

216

324

$65,100

Prospect Select Fall Classic & Florida Select

The Ballpark of The Palm Beaches

September 16-18, 2022

504

756

311

$217,700

Hardball 360 Fall Classic

The Ballpark of The Palm Beaches

September 28-October 2, 2022

N/A

130

165

$115,500

Perfect Game World Wood Bat Association (WWBA) Underclass World Championship

Roger Dean Chevrolet Stadium

September 29-October 3, 2022

522

1,044

882

$617,400

Perfect Game World Wood Bat Association (WWBA) 15U-18U Fall Invitational

Roger Dean Chevrolet Stadium

September 30-October 3, 2022

378

756

264

$184,800

Minority Baseball Prospects All-American Game

Ballpark of The Palm Beaches

October 3-5, 2023

Not applicable

160

152

$106,400

Perfect Game World Wood Bat Association (WWBA) World Championship

Roger Dean Chevrolet Stadium

October 6-10, 2022

102

1,836

5,508

9,065

$6,345,500

Perfect Game World Wood Bat Association (WWBA) Freshman World Series

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

October 6-10, 2022

116

2,088

3,712

4,699

$3,289,300

Perfect Game World Wood Bat Association (WWBA) 13U & 14U World Championships

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

October 14-17, 2022

1,188

1,848

2,376

$1,663,200

World Comes to the Palm Beaches

The Ballpark of The Palm Beaches

October 26-30, 2022

504

756

1,547

$1,082,900

Men's Senior Baseball League (MSBL) Fall Classic

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

November 6-19, 2022

146

2,628

1,998

9,506

$6,654,200

Estimated Visitor Spending

Amateur Baseball Events in Palm Beach County July 1, 2022 - June 30, 2023 Event

Facility

Date

# of Teams

Athletes

Spectators

Room Nights

Perfect Game South Florida Fall Invitational

The Ballpark of The Palm Beaches

November 19-20, 2022

630

945

286

$200,200

Game Day USA Junior All-American Games

The Ballpark of The Palm Beaches

January 13-15, 2023

N/A

300

450

322

$225,400

St. Louis Cardinals Fantasy Camp

Roger Dean Chevrolet Stadium

January 18-22, 2023

N/A

280

N/A

996

$697,200

Banana Ball World Tour

The Ballpark of The Palm Beaches

February 17-18, 2023

4,538

1,640

$1,148,000

Play at the Plate Fantasy Camp World Series

The Ballpark of The Palm Beaches

April 6-9, 2023

360

180

371

$259,700

Hardball 360 Spring Training

The Ballpark of The Palm Beaches

April 12-16, 2023

N/A

120

156

$109,200

Baseball Canada Junior National Team Training Camp

The Ballpark of The Palm Beaches

April 18-30, 2023

N/A

323

$226,100

The Sun Conference Baseball Championship

The Ballpark of The Palm Beaches

May 4-7, 2023

150

220

372

$260,400

Florida Shine Classic

The Ballpark of The Palm Beaches

May 19-20, 2023

150

$69,300

South Florida Collegiate Baseball League

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

June 1 - July 24, 2023

250

1,200

2,300

$1,610,000

Prospect Wire Southeast Championship

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

June 2-7, 2023

828

1,242

1,875

$1,312,500

Collegiate League of the Palm Beaches

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

June 3 - August 5, 2023

200

1,334

$933,800

Prospect Select National Showcase Palm Beach Classic

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

June 9 -13, 2023

240

4,320

6,480

5,033

$3,523,100

Prospect Select - Futures

The Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium

June 15-18, 2023

432

648

709

$496,300

Perfect Game WWBA 15U - 17U Jupiter Invitational

Roger Dean Chevrolet Stadium

June 19-22, 2023

540

810

855

$598,500

Perfect Game Ultimate Baseball Championship

The Ballpark of The Palm Beaches

June 19-22, 2023

720

1,080

1,026

$718,200

1,341

24,454

45,061

54,504

$38,152,800

TOTALS

Estimated Visitor Spending

Newsletter of the Palm Beach County Film and Television Commission | OCTOBER 2023

IN THIS ISSUE GET YOUR MALA PRONTA HISPANIC HERITAGE IN PBC SUN & STARS INT’L FESTIVAL SUBCULTURE FILM FESTIVAL MEDIA ZONE HOSTS AAF HAUNTED PALM BEACHES 29TH ANNUAL SSOF

SOUTH FLORIDA DAILY NOW AIRING ON WFLX South Florida Daily, a new lifestyle series from WXFL FOX 29 in partnership with The Palm Beaches TV, launched last month and airs weekdays at noon. Each half-hour show encompasses events, activities, local businesses, and people throughout South Florida and the surrounding areas. Meanwhile, Palm Beach County steals the show with approximately 15-minutes of programming each day, featuring carefully curated segments from shows currently airing on The Palm Beaches TV, the County’s official tourism TV channel. Through this unique agreement and with enthusiastic support from our local production partners; the Palm Beach County Film and Television Commission secured a marketing opportunity to showcase the very best of Palm Beach County to WFLX’s wide-reaching audience, which broadcasts in Palm Beach County as well as the drive-markets of Martin, Okeechobee, St. Lucie and Indian River County. Megan Hayes, co-host of South Florida Daily says she’s “thrilled to expand the South Florida Weekend brand into South Florida Daily in order to showcase everything this vibrant area has to offer for our residents and visitors alike.” Co-host Kate Monohann added that she’s “ready to highlight the best beaches, uncover hidden gems, and tell the stories of local legends.” The show is available on demand at WFLX FOX 29 TV and full episodes of the segments shown are available on demand at The Palm Beaches TV. Register for monthly industry discussions on Zoom! Friday, October 13, at Noon: John Lux interviews Hispanic Leaders in Florida’s production industry.

2023 TIMBERTECH CHAMPIONSHIP

THE LEARNING CHANNEL’S CRACK ADDICTS

This year's TimberTech Championship takes place at The Old Course at Broken Sound in Boca Raton from November 3 - November 5. Viewers can watch all the action on the Golf Channel, the official cable-television partner of PGA TOUR Champions. Annual proceeds from the tournament benefit health programs of the Boca Raton Champions Golf Charities. Last year, the tournament announced that for a second year in a row, a $400,000 donation had been made to the Boca Raton Regional Hospital Foundation. Since its inception, the TimberTech® Championship has raised over $2 million for local charities. Viewers can tune in to the tournament through various cable providers and streaming platforms, available in 145+ countries and territories, with 25 channels distributed in 135+ countries and territories. Additionally, fans can access the event through the OTT platform on GOLFTV powered by PGA TOUR. For more info and updates please visit timbertechchampionship.com.

TLC’s new show, Crack Addicts, premiered in May and was shot mainly in Palm Beach Gardens. The three-episode program offers captivating insight into the world of chiropractic care through the pioneering work of Dr. Alessandra Colon. “Filming in Palm Beach County offers a great opportunity to bridge the gap between historical Palm Beach, and the new-age social scene. The breathtaking beaches become a canvas for narratives and an outdoor lifestyle that attracts all demographics. It's not just about capturing the beauty of this place; it's about using the lens as a tool for development, conversation and change.” said Dr. Colon. The show spotlights the doctor’s unconventional yet effective methods, emphasizing her deep commitment to holistic healthcare. Since its premiere, the practice has flourished, drawing patients from far and wide, recognizing it as a hub for cuttingedge healthcare. Viewers can watch Crack Addicts on-demand on TLC Go. Check your local listings for reruns.

4.D.

FOCUS ON FILM WELCOMING 2023 FALL INTERN

CELEBRATING HISPANIC HERITAGE MONTH

The FTC welcomes its new Fall intern, Gretchen Hofmann. Gretchen is currently finishing up her final semester at Florida Atlantic University where she is majoring in Multimedia Studies.

Since 1988, the United States has recognized September 15 through October 15 as Hispanic Heritage Month – a time to commemorate the significant contributions of the Hispanic people. The local Hispanic community brings a taste of their rich culture to our paradise, making Palm Beach County an even more exciting destination for visitors. The South Florida PBS original series On the Town in The Palm Beaches with Frank Licari – explores some of the best Hispanic & Latino experiences in our area.

A native Floridan, Grethen has always had an interest in the film industry. At an early age, she would use her dad’s video camera to shoot short films and comedy skits that she wrote and performed with her little sister. Since then, she knew she wanted to pursue a career in film. Currently she is assisting with organizing the Subculture Film Festival that takes place later this month. Gretchen is truly grateful for the opportunity to learn as much as she can and deeply admires what the organization does for the film community and the positive impact it has on the film industry throughout the County. Click to learn more about the FTC’s Internship Program.

SUN AND STARS FILM FESTIVAL The Donald M. Ephraim Palm Beach Film Festival not only has a new name, there is new programming, a new footprint and will be known as Donald M. Ephraim Sun & Stars International Film Festival. The event kicks off February 27 and runs through March 5 at the Rinker Playhouse at the Kravis Center and then picks up March 8 - 10 at the Paragon Theaters in Delray Beach. The festival organizers named film expert Barbara Scharres as Artistic Director, arts professional Audrey Votaw will serve as Development Officer, and PBC native, Nathalie Sharres Votow Glaze Glaze, is the Festival Manager. “Pre-production is the key to any successful film, and the same is true with film festivals,” said MorseLife President and CEO Keith A. Myers. “We are pleased to bring these three talented women onboard now as we plan this spectacular event that will be a highlight of next year’s cultural and social seasons.”

Whether you want to take a salsa dancing class, savor authentic Latin flavors at local restaurants, immerse yourself in history, or enjoy the vibrant creativity of Hispanic artists, you can find options for every age group on ThePalmBeaches.TV where you can embrace the sights, sounds and flavors of Hispanic Heritage month! ¡Viva la cultura!

INT’L PRODUCTION SPOTLIGHTS PBC Come along on a thrilling virtual voyage through Palm Beach County, with the Brazilian YouTube series Mala Pronta, a travel tourism program. With over 7.5 million followers on YouTube, Mala Pronta which means “Bags Packed” is hosted by Pati Leoni who introduces us to some of the most enchanting and exciting travel destinations worldwide, recently featuring a one-hour episode wholly dedicated to The Palm Beaches. Their cinematic journey through Palm Beach County underscores its appeal as a global tourist destination. From the historical richness of Jupiter to the majestic beaches of Delray, every frame promotes the County's unique attractions. As we reflect on their exploration, we celebrate the opportunity to promote our area as a prime tourist destination. Mala Pronta's YouTube channel continues to showcase the wonders of The Palm Beaches, inviting travelers to discover its beauty, culture, and history. Click to check out the episode that features The Palm Beaches.

30 HOURS OF NEW PROGRAMMING COMING TO THE PALM BEACHES TV

The Palm Beaches TV, will soon be airing 30 hours of new content! The family-friendly programming features original shows about culture, lifestyle, sports, eco-tourism, and the finest culinary experiences. Returning for its 7th season is the Emmy-nominated, South Florida PBS signature lifestyle series On The Town in The Palm Beaches with Frank Licari. And Kitty Lundan returns for the second season of What’s Poppin, PBC? A show that explores the County’s hot spots. Local production company, Apex Studios, which produces the nationally syndicated show Travels & Traditions with Burt Wolf, will bring us the new series Pets in Paradise airing in February on the Travel Channel. Viewers can also get ready for the new series Equestrian Life in The Palm Beaches with Theo Dorsey, who also hosts the weekly PBTV Watch Party series on YouTube. Visit ThePalmBeaches.TV to explore and share these shows with family and friends.

4.D.

FOCUS ON FILM LINCOLN TEAMS UP WITH SERENA IN PBC

L-DUB AND SWEDE FESTIVALS WRAP UP

Lincoln Motors’ and brand ambassador Serena Williams along with PBC Environmental Resource Management, and The City of Riviera Beach recently collaborated on a commercial project titled Letting Go that was filmed during sea turtle nesting season.

Swede Fest Palm Beach opened the 11th annual L-Dub Film Festival at Lake Worth Playhouse on September 22nd to showcase 10 hilarious short films spoofing Hollywood hits made by local amateur filmmakers. A few of the short films featured in the screening included Barbie Movie: The Prequel, Lethal Ghostbusters Weapon, Amityville Horror, The Little Mermaid and Titanic Sweded. With swedes being no-budget films, props included common household items paired with creativity, often making the films so bad they’re laughable. The event included awards for Best Short, Best Student Film, and lighthearted juried awards such as best use of paper towels in a swede. Audience members were also given the opportunity to chime in and vote for their favorite film. This year’s winner of the Audience Choice Award was Titanic Sweded. For more information on awards and films, visit the Swede Fest website.

The FTC worked together with city officials and PBCERM to ensure that the production did not have a negative impact on the local environment and required a sea turtle monitor and weight distribution platform to avoid ground penetration and protect any turtle eggs that may be below the surface of the sand. The result is a stunning Lincoln Motors commercial with Serena Williams, celebrating BlueCruise a new hands off, driver assisted technology. Click to watch the commercial.

SUBCULTURE FILM FEST

MEDIA ZONE HOSTS INDUSTRY EVENT

The Subculture Film Festival returns to West Palm Beach on October 20-22 for its second year, and will run for three days at three different venues: The Norton Museum of Art, Afflux Studios, and The Peach. The festival will showcase over 60 films from local, national, and international filmmakers. The festival started as a way to promote, encourage and bring together the film community. The Norton Museum of Art will host the opening night with a screening of the feature film Ask Her About the Art, a documentary directed by WPB filmmaker Karim Dakkon. Afflux Studios will host Day 2 and the closing day will be held at The Peach. Days 2 and 3 feature industry panels, workshops, live music, and food vendors. Tickets for the festival are on sale now. The Subculture Film Festival is made possible by the Subculture Group. For more info, visit their facebook page.

Recently, the American Advertising Federation’s Broward and Palm Beach chapters hosted part 5 of a 6 part series to discuss the importance of South Florida’s film industry. The evening kicked off with an lively discussion about South Florida's pivotal role in production. The event brought together film enthusiasts and industry experts, and celebrated the local film scene. Afterwards, attendees were treated to an exclusive tour of the evenings host 4,200 Square foot Virtual and Hybrid Event Studio, Media Zone in Boca Raton. The facility is powered by cutting-edge technology of Groove.ai and XBlack and is popular with podcasters. Located approximately one half mile from the Brightline station and is poised to assist production teams and craft both virtual and hybrid events.

WALKING ON THE WILD SIDE OF THE PALM BEACHES Calling all nature enthusiasts and wildlife aficionados, prepare for an exhilarating adventure as the highly anticipated Wild Palm Beaches makes its much-anticipated return for season 3. This captivating series, hosted by the charismatic James Currie, invites you to enjoy a thrilling exploration of Palm Beach County's enchanting landscapes, pristine beaches, and unique wildlife, all conveniently located right here in our own backyard. Beyond its awe-inspiring visuals, the show also plays a role in promoting local tourism by showcasing the activities and small business owners that contribute to the County’s charm. Wild Palm Beaches will air on Destination America, and after it airs, you can share the link with family and friends from ThePalmBeaches.TV platform. Come and explore on an unforgettable journey into the heart of Palm Beach County's unspoiled treasures!

4.D.

FOCUS ON FILM THE FTC AND THE PALM BEACHES TV CELEBRATE PENELOPE DOUGLAS The Palm Beach County Film and Television Commission (FTC) is celebrating a remarkable colleague and industry professional, Penelope Douglas, who has been an integral part of growing The Palm Beaches TV this past year. As a seasoned TV executive with over 20 years of experience, she has left an indelible mark on our channel, helping usher 20 hours of new, original content and setting the stage for an additional 30 hours of new programming in the year ahead. Penelope's journey in television began as a reporter for an NBC-affiliate, and her career soared as she spearheaded the launch of award-winning nationally broadcast series on major networks like The Discovery Health Network, NBC Universal, and American Public Television. The FTC is grateful for Penelope’s service to The Palm Beaches and wish her all the best on her next adventure. Stay tuned!

LOCATION SPOTLIGHT HAUNTED HOT SPOTS IN PBC The town of Yesteryear Village in WPB; has a lovely two-story house with a haunted point of view. But the Riddle House, isn’t the only property at Yesteryear Village with paranormal activity, the Corbett Shack and the Pineapple Processing Plant also have stories to tell. Jonathan Dickinson State Park is the home of the ghost of Trapper Nelson a.k.a Tarzan of the Loxahatchee; who was found dead in 1968 with a gunshot wound to the head and it was ruled a suicide. However, many have reported that Nelson has walked with them on the trails and warned them against going into the Native American burial grounds of the park and has asked a few ladies out on dates and even informed some of them that he was actually murdered by his brother. Bertha Starkey has been a resident of Delray Beach ever since the façade of the Blue Anchor Pub was shipped from London to the US in 1996. Featured on Travel Channels “Most Haunted Pubs” The English woman was stabbed to death by her husband in a fit of rage and she remains a fixture in the pub tripping alarms and appearing as a white flash of light inside the pub. Find more film friendly locations in the FTC’s online locations database.

EDUCATION CORNER CALL FOR ENTRIES IS OPEN FOR SSOF The Call for Entries for The Palm Beaches Student Showcase of Films (SSOF) is now open! Returning for the 29th year, this free-to-enter competition is open to student filmmakers, writers, graphic designers, and digital media artists currently enrolled in any high school or college in Florida. The 2024 competition will award more than $24K in cash, scholarships, and prizes. After this year’s record-breaking 528 eligible submissions from 75 schools, applicants can expect stiff competition for the top prizes. Deadline for entries is February 5, 2024. There are three new awards for 2024. Discover the Palm Beaches is sponsoring The Palm Beach County Tourism PSA award - designed to showcase the many reasons why we #LoveThePalmBeaches. The SSOF will honor an educator for excellence with a new Teacher Appreciation award. Students can nominate the educators that have made a positive impact on their lives. And, a finalist for the Burt Reynolds Scholarship award will receive the new $1,000 Gray Family Scholarship. Also, new for 2024, acclaimed digital arts pioneer, Laurence Gartel will sponsor the Poster Design competition. The 2024 red carpet award show takes place April 26, 2024. Students from all over Florida will gather at the Maltz Jupiter Theatre. Frank Licari, of South Florida PBS’ On The Town in The Palm Beaches with Frank Licari is slated to host. For more information on how to submit your entries to the competition, visit

Contributors: Vanessa Cadet, Angie Crocitto, Gretchen Hofmann, Alberto Jordat, Kelly King, Matthew Mazzamaro, Brandon Perry

To have your production included in this newsletter, please email ajordat@pbfilm.com or call 561.233.1000

BOARD OF COUNTY COMMISSIONERS

PALM BEACH COUNTY FILM AND TELEVISION COMMISSION Film Commissioner Michelle Hillery | Director of Operations Alberto Jordat Production Designer Kelly King | Social Media and Events Developer Vanessa Cadet Production Coordinators Brandon Perry and Matthew Mazzamaro Administrative Assistant Angie Crocitto 4.D.

Production Activity Report For August 2023 Variance Explanations Percentage change variances of ± 10% in performance statistics are explained in this section. 1. Production Days: While Total Production Revenue has increased by 3% year-over-year and is on track for potential back-to-back record-breaking years, the 12% year-to-date (YTD) decrease in Total Production Days results from the consolidation of production schedules between visiting and local production companies. This is partly due to rising production costs, including personnel/labor and travel expenses. The decrease in Production Days is also attributed to the "Florida fatigue" phenomenon, which emerged in the post-COVID era as other states fully reopened, diverting some attention away from the Sunshine state. 2. Total Leads: The 35% decrease in Total Leads, as consistently reported, can be attributed to industry professionals embracing available technology. The advent of digital location databases, such as the comprehensive locations library on the FTC's website, combined with tools like Google Earth, has provided production companies with greater accessibility to scout potential filming locations virtually and independently. 3. Lead Responses: A 34% decrease in Lead Responses aligns with the decrease in Total Leads. 4. Lead Conversions: A 31% decrease in Lead Conversions mirrors the decrease in Total Leads. 5. Website Unique Visitors: The 92% increase in website visitors in August 2023 compared to August 2022 primarily stems from heightened traffic resulting from a series of Tune-In Announcements related to sponsored programming airing on traditional television and/or The Palm Beaches TV. These email campaigns are integral to the FTC's digital marketing strategy, underscoring the effectiveness of our email marketing efforts. Furthermore, the overall 92% YTD increase in Website Unique Visitors can be attributed to a substantial surge in website traffic during January and February. This surge was predominantly driven by increased interest in The Palm Beaches Student Showcase of Films during those months, with a surge in clicks on website pages specifically related to the 28th annual event. The FTC anticipates a sustained variance of over 10% in this category throughout the year, reflecting the ongoing interest and engagement from visitors to our website. *Additionally, due to tech-related issues during the migration process from google analytics to GA4, there was no data for website traffic in August. However, server data shows more than seven thousand unique hits in the month of August. That number is unreliable since it includes bots that are normally filtered out. Still, based on month-over-month data from 2023, we are confident that we had at least the same 1,729 visitors as in August of 2022. 4.E.

January 2023 Production Production Activity Activity Report Report August 2023 Aug 2022 PRODUCTION REVENUE

YTD 2022

Aug 2023

$13,746,816 $129,658,918 $14,372,383

12-MONTH ROLLING REVENUE September 2022 - August 2023

YTD 2023

CHANGE

$133,721,210

$242,847,914

HOTEL ROOM NIGHTS

698

6,413

461

5,927

-8%

PRODUCTION DAYS

599

4,918

507

4,315

-12%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

23 8 31

219 123 342

22 12 34

218 128 346

0% 4% 1%

State FC and Susan Simms Other Leads and Return Clients

2 19

16 151

1 6

20 89

25% -41%

TOTAL LEADS

167

109

-35%

LEAD RESPONSES

163

107

-34%

LEAD CONVERSIONS

-31%

1,729

13,888

1,729

26,623

92%

WEBSITE UNIQUE VISITORS

**See note in Variance report

4.E.

August 2023 Permits & Shot No Permits Month

23-199

AA Video

West Palm Beach, FL

23-200

West Palm Beach, FL

23-201

AA Video Jean Eddy Seide - New York Film Academy South Beach

23-202

Mensch Pix Inc

New York, NY

23-203 23-204

8 8

This Little Company Ian Jacob Photography

Juno Beach, FL West Palm Beach, FL

Boca Raton Golf and Racquet Club The "Ocean Blvd Parking lot" at Carlin Park. The one that's on the side of the Seabreeze Amphitheater. Lake Lytal Tennis & Pickleball courts

23-205

KJ Trade LTD dba Matte Collection

Norcross, GA

Coral Cove Park- 1600 Beach Road Tequesta, Florida 33469

23-206 23-207

8 8

AA Video D J PRODUCTIONS LP

West Palm Beach, FL Los Angeles, CA

23-208

Fig Tree Films

Piscataway, NJ

Morikami Museum & Japanese Gardens 2300 45th St., West Palm Beach, FL 33407 United States Coral Cove – on the lagoon side. Dubois Park Jupiter Beach Park

Jupiter, FL

23-209

Type Code:

Production Company

City & State

Permit #

4ArtistsByAtists

Miami, FL

Filming Location(s) CALYPSO BAY WATERPARK COCONUT COVE WATERPARK CALYPSO BAY WATERPARK COCONUT COVE WATERPARK The Public sidewalks on both sides of E Atlantic Ave, Delray Beach, FL 33444, from 2nd Ave to NE 4th Ave

23-210

4ArtistsByAtists

Jupiter, FL

23-211

Christ Fellowship Films

West Palm Beach, FL

23-212

4ArtistsByAtists

Jupiter, FL

23-213

Flash One Films

Fort Lauderdale, FL

23-214

BrandStar

Pompano Beach, FL

23-215

Bob Summers Photography

Pompano Beach, FL

23-216

Bob Summers Photography

Pompano Beach, FL

23-217

Bob Summers Photography

Pompano Beach, FL

23-218

Miami In Focus Inc.

Miami, FL

Coral Cove Park 19450 County Hwy 707, Tequesta, FL 33469 DuBois Park 19075 Dubois Rd, Jupiter, FL 33477 Jupiter Beach Park 1375 Jupiter Beach Rd, Jupiter, FL 33477 Juno Beach Pier 14775 US-1, Juno Beach, FL 33408 The Square | 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401 Jupiter Beach Park 1375 Jupiter Beach Rd, Jupiter, FL 33477 Dubois Park 19075 Dubois Rd, Jupiter, FL 33477 Delray Beach public beach. N Ocean BLVD City of Wellington park Amesbury park / 2000 Lynton Circle Boca Raton Inlet Boynton Inlet Jupiter Inlet Boca Raton Inlet Boynton Inlet Jupiter Inlet Boca Raton Inlet Boynton Inlet Jupiter Inlet PBG 3 Golf Club House: 9900 Sandhill Crane Drive, Palm Beach Gardens, FL 33412

23-219

Christ Fellowship Church

Palm Beach Gardens, FL

Rooftop of Hibiscus Parking Garage in Rosemary Square

23-220

Integrity Marketing Group

Dallas, TX

Red Reef Golf Course

TOTAL PERMITS

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

Project Title Parks in The Palm Beaches Parks in The Palm Beaches

Type 1- # of 10 Days

# of Personnel Per Day

# of Local Crew

# of Room Nights

Hotel Info

N/A

The Scammer Untitled Grossingers Documentary

N/A

currently untitled Pickleball Shoot

3 4

1 1

6 1

6 0

0 0

Matte Aurora Shoot Parks in The Palm Beaches CFM

3&4

N/A N/A 1 Hotel South Beach

5 6

1 5

2 10

2 0

0 70

N/A DORAL, FL

2&3

N/A

Sunrise 3

N/A

Sunrise 3

N/A

Young Adults Broll

N/A

Sunset Ellie 2 Vanessa Desire - Music Video

N/A

Designing spaces

TBD

YouTube Boat Rides

N/A

YouTube Boat Rides

N/A

YouTube Boat Rides PBG 3 Golf Club House Photo Shoot Diesel Merchandise Photo Shoot Project Caddyshack Announcement Shoot

N/A

TBD

Sharks Unknown with Jasmin Graham

Production Revenue

4.E.

Shot No Permit

Month

Production Company

City & State

Filming Location(s)

Project Title

Type 1- # of 10 Days

# of Personnel Per Day

# of Local Crew

# of Room Nights

Hotel Info

8 8

Crosswalk Studios Brandstar

Glendale, CA Pompano Beach, FL

Various private locations around Palm Beach County 10742 Versailles Blvd Wellington FL 33449

A Season to Remember 2 Junk King

5 5

14 1

20 25

1 1

54 0

Mala Pronta

Sao Paulo

Phil Foster Park, West Palm Beach, The Square, and Atlantic Avenue / Delray Beach.

DTPB and Mala Pronta Episode 2023

Residence Inn West Palm Beach N/A Wyndham Grand Jupiter & OPAL Grand Resort Delray Beach

3 5

1 1

0 0

0 o

N/A N/A

N/A

5 5 5 5

1 1 1 1

2 2 2 2

0 0 0 0

N/A N/A N/A N/A

137

135

8 8

Mr. ChimeTime CBS Sunday Morning

N/A Palm Beach Gardens, FL

Various locations around West Palm Beach

AA Video

West Palm Beach, FL

AA Video

West Palm Beach, FL

Calypso Bay Water for Parks of The Palm Beaches (Royal Palm Beach) Coconut Cove Water Park for Parks of The Palm Beaches ( Boca Raton)

AA Video

West Palm Beach, FL

Morikami Museum & Japanese Gardens

S S S S

8 8 8 8

AA Video Pop Star Productions Pop Star Productions Pop Star Productions

West Palm Beach, FL West Palm Beach, FL West Palm Beach, FL West Palm Beach, FL

Morikami Museum & Japanese Gardens Fatboy Sauceless BBQ Majestic Cigar & Lounge House of Style & Creative Loft

TOTAL SHOT NO PERMITS

Mr. Chime Time YouTube Series Segments CBS Sunday Morning Parks in The Palm Beaches Parks in The Palm Beaches Parks in The Palm Beaches Parks in The Palm Beaches What’s Poppinn' PBC 2 What’s Poppinn' PBC 2 What’s Poppinn' PBC 2

Permits & Shot No Permits Totals

Production Revenue

$560,700

S = Tourism Branding Content Sponsorship Program (TDC Funded) NOTE: Production Revenue is reported once with the first Permit/Shot No Permit of each Sponsorship Project.

Type Code:

1.Feature Film 2.Commercial 3.Web Content 4.Stills 5.TV Series/Pilot 6.Documentary 7.Film 8.Video 9.Infomercial 10.Other 11. Music Video 12. Student Film

4.E.

August 2023 Production Companies & Support Services Type of Production

Projects

# of Days

# of Employees

# of Freelance

Music Videos, Still Photography

Various

*APEX Productions Inc.

Television/Commercials

Various

*Argonaut Productions

Commercials, Corporate Videos

Various

*ASK Media Productions

Videos, Commercials, Still Photography

Various

Website Design/Advertising/ Promotional

Various

Television

Various

N/A

Streaming, Sports Broadcasts, Various

Various

N/A

Various

105

136

Various

*Hutton Miller, LLC

Commercials/Infomercials

Various

Hyatt Delray Place

*Jetty Productions

Various

N/A

*KO-MAR Productions

Various

*LGW Mediaworks

Various

*Majic Robot Studios

Various

*Media Zone Studios

Streaming, Corporate Videos, Various

Various

N/A

*Multi Image Group (MIG)

Various

110

Various

*Olympusat

Television

Various

140

100

Various

*Pathos

Various

*Saygo Studios

Various

Independent Films, Web Series

Various

*West Palm TV 18

Television

Various

N/A

*WXTV Channel 34- Sinclair

Television

Various

N/A

448

466

388

326

Production Company *Afflux Studios

*Brave Man Media *Channel 20 *Frank Gatto & Associates *G-Star Studios

*Studio Space / You Create Academy

* The FTC will use a monthly average based on the year 2022 unless advised to do otherwise by these companies.

Totals

Permits & Shot No Permits Projects Subtotals Production Companies & Support Services Subtotals Production Revenue Total

# of Room Hotel Info Nights

Production Revenue

$13,811,683 $560,700 $13,811,683 $14,372,383

4.E.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Eleven Months Ending August 2023 Period To Date Actual

Curr Budget

Year To Date Budget Var

Actual

Curr Budget

Annual Budget Budget Var

Actual

Annual Annual Budget

Budget Var

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

272,550 0 87,122 161,003 29,861 0 44,334 (2,462)

81,000 0 21,520 75,670 18,900 1,000 5,600 (6,220)

191,550 0 65,602 85,333 10,961 (1,000) 38,734 3,758

2,878,703 10,000 813,388 2,240,601 676,323 181,294 404,943 (86,379)

2,218,000 0 424,700 1,515,730 545,400 119,000 333,000 (68,420)

660,703 10,000 388,688 724,871 130,923 62,294 71,943 (17,959)

2,878,703 10,000 813,388 2,240,601 676,323 181,294 404,943 (86,379)

2,300,000 0 434,000 1,620,000 567,000 140,000 343,700 (74,700)

578,703 10,000 379,388 620,601 109,323 41,294 61,243 (11,679)

TOTAL OPERATING REVENUE

592,408

197,470

394,938

7,118,873

5,087,410

2,031,463

7,118,873

5,330,000

1,788,873

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

29,728 41,752 10,104 26,531 217,782 28,303 9,239 25,084 21,762

32,290 42,620 18,560 29,170 206,930 33,380 21,530 24,570 31,360

2,562 868 8,456 2,639 (10,852) 5,077 12,291 (514) 9,598

353,894 423,441 150,343 332,915 2,092,640 318,707 134,747 251,767 326,685

394,950 482,190 241,460 345,360 2,418,710 394,550 215,980 314,280 338,490

41,056 58,749 91,117 12,445 326,070 75,843 81,233 62,513 11,805

353,894 423,441 150,343 332,915 2,092,640 318,707 134,747 251,767 326,685

478,000 546,000 269,000 383,000 2,633,000 428,000 230,000 338,000 425,000

124,106 122,559 118,657 50,085 540,360 109,293 95,253 86,233 98,315

TOTAL OPERATING EXPENSES

410,285

440,410

30,125

4,385,139

5,145,970

760,831

4,385,139

5,730,000

1,344,861

NET OPERATING INCOME (LOSS)

182,123

(242,940)

425,063

2,733,734

(58,560)

2,792,294

2,733,734

(400,000)

3,133,734

OPERATIONAL CAPITAL EXPENSES

27,772

10,000

17,772

32,249

40,000

(7,751)

32,249

50,000

(17,751)

NET OPERATING INCOME (LOSS) AFTER CAP-X

154,351

(252,940)

407,291

2,701,485

(98,560)

2,800,045

2,701,485

(450,000)

3,151,485

Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue*

25,146 25,146

5,264 5,264

19,882 19,882

174,342 174,342

3,997,241 2,750,000 (239,956) 57,899 229,167 6,794,351

(3,997,241) (2,750,000) 239,956 116,444 (229,167) (6,620,008)

174,342 174,342

4,360,627 3,000,000 (261,770) 63,162 250,000 7,412,019

(4,360,627) (3,000,000) 261,770 111,180 (250,000) (7,237,677)

Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses*

433 49,400 1,378 533 21,288 14,907 87,939

348,872 5,034 63,758 173,421 591,085

4,767 543,400 15,160 5,862 234,164 163,973 967,326

4,767 194,528 10,126 5,862 170,407 (9,448) 376,241

348,872 5,034 63,758 173,421 591,085

5,200 592,800 16,538 6,395 255,452 178,880 1,055,265

5,200 243,928 11,504 6,395 191,694 5,459 464,180

179,497

(335,615)

515,112

2,284,742

5,728,465

(3,443,722)

2,284,742

5,906,754

(3,622,012)

Net Income (Loss)

4.F.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Eleven Months Ending August 2023 Period To Date Actual MTD Current Year

Actual MTD Prior Year

Year To Date MTD Variance

Actual YTD Current Year

Actual YTD Prior Year

Variance

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

272,550 0 87,122 161,003 29,861 0 44,334 (2,462)

158,211 0 50,303 85,897 28,716 9,581 7,959 (4,735)

114,339 0 36,820 75,106 1,145 (9,581) 36,375 2,273

2,878,703 10,000 813,388 2,240,601 676,323 181,294 404,943 (86,379)

2,262,582 0 524,604 1,064,724 590,424 98,323 397,676 279,065

616,121 10,000 288,783 1,175,876 85,899 82,971 7,267 (365,444)

TOTAL OPERATING REVENUE

592,408

335,932

256,477

7,118,873

5,217,398

1,901,473

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

29,728 41,752 10,104 26,531 217,782 28,303 9,239 25,084 21,762

31,010 33,823 10,750 22,801 192,343 31,420 10,114 23,902 40,082

1,282 (7,929) 646 (3,730) (25,439) 3,116 875 (1,182) 18,320

353,894 423,441 150,343 332,915 2,092,640 318,707 134,747 251,767 326,685

343,874 347,321 111,683 260,274 1,776,103 267,694 126,327 230,129 327,772

(10,020) (76,120) (38,659) (72,641) (316,537) (51,013) (8,420) (21,638) 1,088

TOTAL OPERATING EXPENSES

410,285

396,245

(14,041)

4,385,139

3,791,177

(593,960)

NET OPERATING INCOME (LOSS)

182,123

(60,313)

242,436

2,733,734

1,426,221

1,307,513

OPERATIONAL CAPITAL EXPENSES

27,772

12,462

15,310

32,249

26,949

5,300

NET OPERATING INCOME (LOSS) AFTER CAP-X

154,351

(72,775)

227,126

2,701,485

1,399,272

1,302,213

COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY FUNDING PAID TO COUNTY

641,002 14,529

550,386 (516,785)

90,617 531,315

3,565,710 (5,893,537)

3,406,305 (4,881,466)

159,405 (1,012,070)

TOTAL NET COUNTY FUNDING ACTIVITY

655,531

33,601

621,930

(2,327,827)

(1,475,161)

852,666

NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING

809,882

(39,174)

849,056

373,658

(75,889)

449,547

TDC Marketing Report – October 2023 Description

TEAMS Cheney Brothers Sales Meeting Condo and HOA Expo International Esthetics Cosmetics Spa Conference Copywriting Success & Getting Clients WGI United Association of Plumbers and Pipefitters Trendz Tradeshow IBOSP Conference Club 47 USA October, 2023 Meeting Two Nights of Miracles 1ERA CONVENCIÓN CIGNA LATINO Unicorn World Chamber Breakfast

Type

Status

Start

End

Exp

Conference

Definite

Meeting

Definite

Consumer

Definite

10/01/23 10/13/23 10/19/23 10/13/23 10/23/23 10/10/23 10/14/23 10/19/23 10/06/23 10/11/23 10/20/23 10/20/23 10/28/23 10/18/23

10/05/23 10/13/23 10/19/23 10/16/23 10/26/23 10/10/23 10/14/23 10/25/23 10/07/23 10/11/23 10/21/23 10/20/23 10/29/23 10/18/23

1,000 200 550 3,000 400 150 400 500 150 3,100 500 300 6,000 300

Trade

Definite

Meeting

Definite

Banquet

Definite

Banquet

Definite

Trade

Definite

Meeting

Definite

Meeting

Definite

Meeting

Definite

Meeting

Definite

Consumer

Definite

Banquet

Definite

Social Media Social Media Followers Facebook – 8,840 (August) to 8,842 (September) Instagram - 3,001 (August) to 3,022 (September) LinkedIn - 701 (August) to 735 (September) Instagram Monthly Total Interactions – 260 (August) to 248 (September) Impressions - 7,497 (August) to 6,120 (September) Reach – 1,041 (August) to 1,001 (September) Generate Profile Visits – 278 (August) to 227 (September) Facebook Monthly Total People Reached – 2,090 (August) to 1,114 (September) Post Engagements – 8,090 (August) to 2,784 (September) Page Likes – 3 (August) to 11 (September) LinkedIn Profile Views - 124 (August) to 127 (September) Engagements - 152 (August) to 124 (September) Impressions – 6,423 (August) to 5,212 (September) Connections - 499 (August) to 513 (September)

Media Palm Con popularity in south Florida continues after a decade [google.com] The Palm Beach Post Tamara Lopez, 21, Wellington as Poison Ivy from DC's Batman at the Palm Beach County Convention Center on Saturday, September 21, 2013. Live Nation Reportedly Pulls The Plug On Tucker Carlson Event - TicketNews [google.com] TicketNews ... by Turning Point USA at the Palm Beach County Convention Center in West Palm Beach, Florida | Photo via Gage Skidmore via Wikimedia Commons. Pope Francis chides his American critics — but who is he talking about? [google.com] Religion News Service Raymond Arroyo speaks at the 2018 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in West Palm Beach, New Palm Beach County tourism chief pledges to draw visitors, conventions [google.com] The Palm Beach Post Segarra said so far no conventions have been canceled at the Palm Beach County Convention Center, and he credits Discover The Palm Beach's efforts to .. Could the 14th Amendment Block Trump from the Presidency? - WAMU [google.com] WAMU ... Palm Beach County Convention Center in West Palm Beach, Florida. Gage Skidmore. Donald Trump holds a 47-point lead in the race for the GOP .. Palm Beach's Iconic Food And Wine Festival Is Back - Forbes [google.com] Forbes GRAND TASTING presented by The Palm Beaches — On the last day, head to the Palm Beach County Convention Center from 2 to 6 p.m. for food stations. New Palm Beach County tourism chief pledges to draw visitors, conventions The Palm Beach Post Segarra said so far no conventions have been canceled at the Palm Beach County Convention Center, and he credits Discover The Palm Beach's efforts to ... Could the 14th Amendment Block Trump from the Presidency? - WAMU WAMU... Palm Beach County Convention Center in West Palm Beach, Florida. Gage Skidmore. Donald Trump holds a 47-point lead in the race for the GOP ... Palm Beach's Iconic Food And Wine Festival Is Back - Forbes Forbes GRAND TASTING presented by The Palm Beaches — On the last day, head to the Palm Beach County Convention Center from 2 to 6 p.m. for food stations ... Here's where to find art exhibits all around South Florida from Miami to Palm Beach Miami Herald March 21-24: Palm Beach Modern and Contemporary Fair, Palm Beach County Convention Center, 650 Okeechobee Blvd, West Palm Beach; 800-376-5850 ... 'Danger' to America: Retired U.S. General Makes Shocking Claim About 'Unqualified' Donald Trump 19FortyFive ... Palm Beach County Convention Center in West Palm Beach, Florida. A retired Four-Star General has called former president Donald Trump a “danger ... Boca Beat - Boca Raton's Most Reliable News Source Boca Raton Tribune The award ceremony will take place at the Palm Beach County Convention Center on Thursday, September 28, at 11 AM. Outrun Hunger 5K: Join Feeding ... Trump hits all-time high support in 2024 cycle, polling average shows - Florida's Voice Florida's Voice ... Palm Beach County Convention Center in West Palm Beach, Fla., July 15, 2023. (Photo/Gage Skidmore, Flickr). WEST PALM BEACH, Fla. – Former ... Donald Trump Is Really Scared He Could End Up in Prison - 19FortyFive 19FortyFive ... Palm Beach County Convention Center in West Palm Beach, Florida. The former president, facing four separate indictments, has been telling ... Remove Him From the Ballot: How Desperate Democrats Are Trying to 'Cancel' Donald Trump 19FortyFive ... Palm Beach County Convention Center in West Palm Beach, Florida. Image by Gage Skidmore. If at first you don't succeed, try and try again. That ... Trump to shut down Department of Education, returning role to the states - Florida's Voice Florida's Voice ... Palm Beach County Convention Center in West Palm Beach, Fla., July 15, 2023. (Photo/Gage Skidmore, Flickr). BEDMINSTER, N.J. – Former President ...

Google Analytics

DEFINITE Room Rental by Month

Booked Date Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 ACTUAL $ BUDGET $ Variance $ Prospects $

Oct-22 244,730 244,730 244,730 244,730 244,730 244,730 244,730 244,730 244,730 244,730 244,730 244,730 244,730 $

Nov-22 377,605 371,705 371,705 371,705 371,705 371,705 371,705 371,705 371,705 371,705 371,705 371,705 371,705 $

Dec-22 48,513 65,913 87,613 87,613 87,613 87,613 87,613 87,613 87,613 87,613 87,613 87,613 87,613 $

Jan-23 252,750 262,600 263,500 335,312 335,312 335,312 335,312 335,312 335,312 335,312 335,312 335,312 335,312 $

Feb-23 304,364 306,239 314,939 311,189 317,339

317,339

245,000

288,000

57,000

233,000

284,000

349,000

(270) $

83,705

30,613

102,312

33,339

8,281

317339 317339 317339 317339 317339 317339 317339

9/1/2023

updated:

Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 259,750 177,275 278,968 199,300 44,750 35,000 316,725 179,603 307,093 199,300 172,675 35,000 280,600 227,053 311,053 199,300 143,675 35,000 310,613 230,053 307,093 203,250 143,675 42,575 372,548 209,128 312,768 203,250 277,175 40,700 357,281 209,128 313,200 55,875 203,250 276,575 45,750 357,281 245,996 315,318 57,575 203,250 277,375 45,750 357,281 245,996 321,780 57,575 216,675 269,775 45,750 357,281 245,996 321,780 63,138 226,625 275,100 41,800 357,281 245,996 321,780 63,138 224,375 275,100 41,800 357,281 245,996 321,780 63,138 224,375 275,100 41,800 357,281 245,996 321,780 63,138 224,375 275,100 43,675 357,281 $ 245,996 $ 321,780 $ 63,138 $ 224,375 $ 275,100 $ 43,675 250,000

(4,004) $ $

324,000

$ $ $ $ $ $ $ $ $ $ $ $ $ $

TOTALS 2,223,005 2,461,583 2,479,168 2,587,808 2,772,268 2,817,758 2,859,244 2,871,531 2,888,419 2,886,169 2,886,169 2,888,044 2,888,044 2,300,000

41,000

66,000

81,000

82,000

(2,220) $

22,138

158,375

194,100

(38,325) $

588,044

Cancels

September 2023 Project Status Report Department of Environmental Resources Management Tarpon Cove Restoration: The current phase of restoration work at Tarpon Cove is expected to wrap up this fall. Approximately 17,500 cubic yards of beneficially reusable sand from the Sawfish Island project has been placed and graded to create seagrass habitat. The placement of 10,000 tons of limestone and 6,500 tons of additional sand that began in April is expected to be complete in October. The sand and rock have created over 1.8 acres of valuable oyster and shallow reef habitat surrounding the islands. The rock is already recruiting oyster, fish, and wading birds to the newly created habitat.

TARPON COVE CLEANUP

LWL American Oystercatcher Update: This is the 19th consecutive year that American Oystercatchers have nested and raised chicks on restored islands within the Lake Worth Lagoon (LWL). Since 2019, biologists from Florida Fish and Wildlife Conservation Commission's Fish and Wildlife Research Institute have banded 24 American Oystercatchers in Lake Worth Lagoon to monitor their travels throughout the state. During September, ERM staff and the public observed 14 banded American Oystercatchers in the Lagoon. Many of the birds were banded on ERMcreated islands: Tarpon Cove, Grassy Flats, Bryant Park Wetlands, and Snook Islands Natural Area. Two birds were banded elsewhere, one in Martin County and one in Brevard County. Three of the birds banded in the LWL were previously reported along the St. Sebastian River in May and have since returned.

TARPON COVE OYSTER REEF

International Coastal Cleanup: The International Coastal Cleanup (ICC) is the world’s largest volunteer effort to clean up marine environments. This coordinated effort serves as a powerful tool for spreading awareness and effecting positive behavioral change among individuals and organizations in Palm Beach County. For this year’s cleanup, PBC staff teamed up with the Florida Fish and Wildlife Conservation Commission (FWC) and Keep Palm Beach County Beautiful, Inc. (KPBCB) for a clean-up event at the Monceaux Park Living Shorelines and Tarpon Cove Islands. The event was a great success with 19 community volunteers, including 5 school age kids, collecting 11 bags of marine debris from the shoreline totaling 290 lbs. of trash!

AMERICAN OYSTERCATCHERS

Palm Beach County Board of County Commissioners Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

Sea Turtles: ERM staff completed the final round of annual nighttime lighting surveys of jurisdictional municipalities throughout the County to ensure all beachfront properties continue to comply with coastal lighting regulations. Due to staff’s outreach efforts with property managers and owners, the number of noncompliance notices issued to properties tends to decrease throughout the season. As of this month, only 1% of properties under the jurisdiction of the County’s Sea Turtle Lighting Ordinance (ULDC Article 14) received non-compliance notices. ERM staff will continue to closely monitor and enforce lighting compliance throughout the County until the conclusion of sea turtle nesting season on October 31st.

NATIONAL PUBLIC LANDS DAY

National Public Lands Day: The Bureau of Land Management, in partnership with ERM and many other partners, hosted National Public Lands Day (NPLD) on September 23rd at Jupiter Inlet Lighthouse Outstanding Natural Area (JILONA). The event celebrated the 30th anniversary of NPLD nationwide. Hundreds of participants and volunteers participated in environmental service projects, community outreach tables, and educational presentations.

SWALLOW-TAILED KITE TRACKING MAP

Swallow-tailed Kite Tracking: ERM staff continues to partner with the Palm Beach County Zoo & Conservation Society and the Avian Research & Conservation Institute (ARCI) on swallow-tailed kite remote tracking research. To follow the annual migration of several tagged kites from Florida to South America, visit ARCI’s blog at https://www.arcinst.org.

SWALLOW-TAILED KITE

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS • • • • • • •

October 7: BUTTERFLY HIKE at Frenchman’s Forest October 21: BIRDING W/O BINOX at Royal Palm Beach Pines October 24: SEE WHAT’S BLOOMING IN THE SCRUB – WILDFLOWER WALK at Seacrest Scrub October 27: INVASIVE INVADERS at Winding Waters October 27: SUNSET/MOONRISE PADDLE at Pine Glades October 28: INVASIVE INVADERS at Cypress Creek November 3: WILDFLOWER WALK – LET’S GET BOTANICAL at Loxahatchee Slough

Palm Beach County Board of County Commissioners Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2023

Percent Change

12 Months 12 Months ended Aug ended Aug 2023 2022

Percent Change

Aug 2023

Aug 2022

Total Passengers

515,981

444,627

16.0%

7,466,362

6,480,265

15.2%

Total Estimated Seat Capacity (1)

609,552

509,307

19.7%

8,674,468

7,778,457

11.5%

Estimated Load Factor (2)

84.6%

87.3%

-2.7%

86.1%

83.3%

2.8%

Total Cargo Tons (3)

2,480

2,382

4.1%

30,288

30,674

-1.3%

294,274

262,092

12.3%

4,271,640

3,809,701

12.1%

Air Carrier Operations (4)

3,854

3,518

9.6%

57,006

51,266

11.2%

GA & Other Operations (5)

5,837

5,983

-2.4%

116,297

121,817

-4.5%

Total Operations (5)

9,691

9,501

2.0%

173,303

173,083

0.1%

Landed Weight (thousands of lbs)

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended August 2023 Airline Percentage of Market

Aug 2023

Enplaned Passengers Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Avelo Airlines Inc Frontier Airlines Spirit Airlines Allegiant Air, LLC Bahamasair Sun Country, Inc. a Minnesota Air Canada Breeze Aviation Group, Inc.

258,044 81,734 63,124 49,329 24,566 21,480 5,302 4,128 3,925 3,341 978 137 -

12 Months ended Aug 2023

Market Share

Enplaned Passengers

Market Share

100.00% 31.67% 24.46% 19.12% 9.52% 8.32% 2.05% 1.60% 1.52% 1.29% 0.38% 0.05% 0.00% 0.00%

3,746,800 943,833 1,050,891 705,824 411,100 272,841 66,271 131,663 32,548 60,608 10,169 11,251 28,483 21,318

100.00% 25.19% 28.05% 18.84% 10.97% 7.28% 1.77% 3.51% 0.87% 1.62% 0.27% 0.30% 0.76% 0.57%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended August 2023 Change in Enplanements by Airline

Aug 2023

Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Avelo Airlines Inc Frontier Airlines Spirit Airlines Allegiant Air, LLC Bahamasair Sun Country, Inc. a Minnesota

Aug 2022

Enplaned Passengers

258,044 81,734 63,124 49,329 24,566 21,480 5,302 4,128 3,925 3,341 978 137

223,417 70,999 61,514 47,088 18,447 14,160 2,908 2,983 4,089 915 314

Change in Month to Month enplanements Change 34,627 10,735 1,610 2,241 6,119 7,320 2,394 1,145 3,925 (748) 63 (177)

Percentage Change 15.5% 15.1% 2.6% 4.8% 33.2% 51.7% 82.3% 38.4% n/a -18.3% 6.9% -56.4%

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended August 2023

Aug 2023

Aug 2022

3,716

3,346

138

172

Total Air Transport Movements

3,854

3,518

General Aviation and Other Aircraft Movements

5,837

5,983

Total Aircraft Movements*

9,691

9,501

International Passengers (enplaned + deplaned)

1,964

1,825

Domestic Passengers (enplaned + deplaned)

514,017

442,802

Total Terminal Passengers

515,981

444,627

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,255

2,165

Total Cargo (loaded + unloaded)**

2,255

2,165

Passenger Aircraft Cargo Aircraft

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

October 2023

FY2023 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION

$7,529,171

10/1/22

9/30/27

(2022-1019)

CULTURAL COUNCIL

$14,454,719

10/1/22

9/30/27

(R2022-1017)

FILM & TV COMMISSION

$3,173,063

10/1/22

9/30/27

(2022-1018)

DPBC

$31,327,073

10/1/22

9/30/27

(2022-1024)

SUBCONTRACTS OVER $100,000 PBCFTC Olympusat

$590,000, 118,000 annually Pd in monthly installments

8/1/22

7/30/27

initial five yr. agreement

DPBC-Simpleview, LLC Web Based Services R2022-0636

$106,012 annually, pd monthly at $8,834.33.

10/1/22

9/30/23

4-1 yr renewals

10/1/23

9/30/24

2nd renewal

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

$840,000 annually pd mo. $70,000

10/1/22

9/30/27

1- 5yr. agreement

DPBC-Madden Preprint Media, LLC Website Design

$146,650 phase 1 $98,760 phase 2 Pd monthly at $8,230

10/1/22

9/30/24

initial 2yr agreement with 2 additional 2yr. renewals

DPBC-Zimmerman Agency LLC R2018-1120 Public Relations

$192,000 @ $16,000 mo. optional services not to

10/1/18

9/30/23

one (1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID

4.K.

October 2023 exceed $58,000 for a total of $250,000 Contract Extension

9/30/21 4/1/21

3/31/21 3/31/22

1st Amendment Covid Extension 2nd Amendment one (1) 1-yr extension

4/1/22 4/1/24

9/30/23 9/30/24

3RD Amendment Extended for 6 months

$201,000 annual fee not to 10/1/21 exceed $300,000 including travel 10/1/22 and other out-of-pocket

9/30/22

Initial 1 yr. with 2, 2yr. renewals

9/30/2024

2nd renewal of 2yrs

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$188,080

10/1/22

9/30/23

DPBC-Brand USA

$300,000

May 2023

2024

R2021-0160 R2021-0866 R2022-0637 Culture-Push, Inc. Marketing Services (R2021-0401) (R2022-0788)

CONVENTION CENTER CC-Management Oakview Group

not to exceed $202,180

7/1/17

9/30/23

CC-F&B Oakview Group (OVG) (2022-0948)

Benefits received $260,000 over term

10/1/15

9/30/22

Extended

DPBC - FOREIGN MARKETING DPBC-Vox International, Inc.

$30,000 annually

(Canada)

DPBC-LMG Management (Germany)

$30,000 annually

2/18/19

2/17/20

initial term, 4-1yr renewals

2/18/20 2/18/21 10/1/21 10/1/22

2/17/21 9/30/21 2/1/23 9/30/24

1st of 4-1yr. renewals

2/18/19

2/17/20

2/18/20

2/17/21

initial term, 4-1yr renewals 1st of 4-1yr. renewals

2nd of 4-1yr renewals 3rd of 4-1yr renewals

October 2023

DPBC-AviaReps

$30,000 annually, each

(Mexico)

Colombia

$30,000 annually

2/18/21 10/1/21 10/1/22

9/30/21 2/1/23 9/30/24

2nd of 4-1yr renewals 3rd of 4-1yr renewals

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20 2/18/21 10/1/21 10/1/22

2/17/21 9/30/21 2/1/23 9/30/24

1st of 4-1yr. renewals

10/1/21

2/1/23

2nd of 4-1yr. renewals

10/1/22

9/30/24

3rd pf 4-1yr renewals

2nd of 4-1yr. renewals 3rd of 4-1yr renewals

5. OLD BUSINESS

To: Tourist Development Council Fr: Emanuel Perry EP Date: October 06, 2023 Topic: TDC Dashboard October Report–Activity August and FYTD 2023 Bed Tax CollectionsAugust 2023 collected in September @ $4.0M compared to the same month last year @ $4.0M was a slight decrease of (1%). Actual August was 24% above Budget and (16%) below the prior month @ $4.7M. Actual August was 56% higher than 2019. Revenue from non-hotels continue to support Bed Tax Collection during the off-season. FYTD23 Collections @ $84M, were higher than last fiscal year to date’s $78M by 8%, reflecting a strong recovery from the pandemic. Fiscal Year to Date collections at $84M are pacing 18% ahead of the Approved Budget. FYTD collections of $84M, 55% higher than our Record 2019. _____________________________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for August. 344,815 (4%) lower than last year Rooms Available for August. 591,449 3% higher than last year Hotel Rooms Active Today in the County 19,079 _____________________________________________________________________________________ Occupancy August. 2023 58.3% down (6%) over last year Occupancy August. 2022 62.0% Occupancy August. 2019 62.1% Average Daily Rate August. $163.50, (0.3%) lower than Last Year; 35% above 2019 Revenue/Available Room August.2023 $95.36 lower than the prior August by (6%) _____________________________________________________________________________________ Hotel Room Net Sales FY23 Year over Year August. Decreased (4%) @ $54M vs $56M Non- Hotel Room Sales FY23 Year over Year August. Increased 21% @ $13M vs $10M Hotel Room Net Sales FYTD 2023 Non- Hotel Room Sales FYTD 2023

Increased Increased

8% @ $1.2B vs $1.1B 17% @ $228M vs $195M

FYTD 2023 Taxable Revenues Fiscal Year over FY2022 Increased 9% @ $1.4B vs $1.3B FYTD 2023 Taxable Revenues Fiscal Year over FY2019 Increased 58% @ $1.4B vs $881M _____________________________________________________________________________________ Palm Beach International Traffic Total Passengers August. 2023 515,981 16% higher than August. 2022 Total Estimated Seat Capacity 609,552 20% higher than August. 2022 PBI Passengers 12 Month Rolling 7,466,362 15% increase to last year same period _____________________________________________________________________________________ Leisure & Hospitality Employment for August. 90,300 4% higher than the same month last year Hotel Employment 11,000 7% higher than last year F&B 59,400 4% higher than last year Arts & Entertainment 19,900 3% higher than last year

5.A.1 Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Tourist Development Council Dashboard Current Month 2023 vs. 2019 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 $0

$6,000,000

$12,731,514

$5,000,000 $4,000,000

$3,662,983

$3,000,000

$53,831,706 $38,060,663

August-22

August-19

September Collections for August 2023 were 56% above August FY19 and (1%) below August FY22.

Gross Room Nights Available

Gross Monthly Room Nights Sold 700,000

500,000

650,000

450,000

591,449

600,000

400,000

327,132

344,815

550,000

526,783

500,000 450,000

300,000

400,000

250,000

350,000

200,000

300,000

150,000

250,000

100,000

200,000

August-19

August-23

August 2023 Hotel Room Nights Sold increased 5% over FY 2019 for the same month.

August-19

Monthly PBI Estimated Seats

750,000

800,000

650,000

700,000

465,875

515,981

600,000

450,000

500,000

350,000

400,000

250,000

300,000

150,000

200,000

Dec-19 August-19

Dec-22 August-23

August 2023 Passengers through PBI increased 11% over FY 2019 for the same month

August-23

August 2023 Hotel Room Nights Available for Sale increased 12% over Year 2019. 19,079 Rooms Open.

Monthly PBIA Passengers

50,000

August-23

$2,581,689

$1,000,000

August 2023 Net Hotel Sales increased 41% over Year 2019, Non-Hotel Sales increased 248% over Year 2019

550,000

$4,051,190

$2,000,000

August-19 August-23 Net Non-Hotel Room Revenues Net Hotel Room Revenues

350,000

$4,013,942

609,552 538,438

100,000

August-19

August-23

August 2023 Est. Seat Capacity at PBI increased 13% over FY 2019 for same month

PBC TDC Monthly Scorecard August FY2023 Report-August 2023 vs 2019.xlsx

Tourist Development Council Dashboard Fiscal Year 2023 vs. 2019 5.A.1 FY2023 Gross Bed Taxes Collections (All)

FY2023 Net Rental Revenue $1,500,000,000

$227,753,790 $90,000,000

$1,300,000,000 $1,100,000,000

$87,886,061

$77,817,161

$70,000,000

$900,000,000

$60,000,000

$700,000,000 $500,000,000

$84,190,397

$80,000,000

$1,165,776,823 $792,803,354

$54,202,757

$50,000,000 $40,000,000

$300,000,000

$30,000,000

$100,000,000 2019 Fiscal Year

2023 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

$20,000,000 $10,000,000 2019 Fiscal Year

2023 Fiscal Year

2022 Fiscal Year

FYTD 2023 Hotel Net Sales increased 47% over 2019, Non-Hotel Sales 159% higher than FYTD 2019

FYTD 2023 Collections increased 55% over FYTD 2019, and 8% higher than FYTD 2022

FY2023 Room Nights Sold

FY2023 Room Night Inventory Available

6,000,000

8,000,000

5,500,000 5,000,000 4,500,000

4,463,528

4,780,604

7,000,000

6,900,185 6,180,871

6,000,000

4,000,000 5,000,000

3,500,000 3,000,000

4,000,000

2,500,000

3,000,000

2,000,000

1,500,000 1,000,000

2019 Fiscal Year

2023 Fiscal Year

FYTD 2023 Hotel Room Nights Sold increased 7% over FYTD 2019

1,000,000

2019 Fiscal Year

FYTD 2023 Hotel Room Nights Available for Sale increased 12% from same period 2019

Leisure & Hospitality Jobs

PBI Passengers 12 Mth Rolling Total 8,500,000

100,000

8,000,000

90,000

7,466,362

7,500,000 7,000,000

6,701,840

80,000

11,300

11,000

70,000

17,100

19,900

60,000 50,000

6,500,000

30,000 5,500,000

Accommodations Arts, Entertainment, and Recreation

40,000

6,000,000

2023 Fiscal Year

58,000

59,400

August-19

August-23

F&B

20,000

5,000,000

10,000 0

4,500,000

August-19

August-23

August 2023 FYTD Passengers Through PBI increased 11% over FYTD 2019 12 Month Rolling Actuals

August 2023 at 90,300 up 5% over 2019 ; F&B at 59,400 up 2%; Arts & Entertainment at 19,900 up 16%; Hotels at 11,000 down (3%) from FY 2019

PBC TDC Monthly Scorecard August FY2023 Report-August 2023 vs 2019.xlsx

Tourist Development Council Dashboard Current Month 2023 vs. 2022 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 $0

$6,500,000

$10,542,962

$12,731,514

$5,500,000 $4,500,000

$3,232,151

$3,500,000

$55,868,406

$2,500,000 $1,500,000

August 2023 Net Hotel Sales decreased (4%) over Last Year, Non-Hotel Sales increased 21% over Last Year

$500,000

August-22

August-23

August-23 Budget

September Collections for August 2023 decreased (1%) over Last Year Over last Month decreased (16%); 24% above Budget

Gross Room Nights Available

Gross Monthly Room Nights Sold 700,000

500,000

650,000

450,000

359,025

350,000

600,000

344,815

500,000

250,000

450,000

200,000

400,000

150,000

350,000

100,000

575,360

591,449

550,000

300,000

August-22

August-23

August 2023 Hotel Room Nights Sold decreased (4%) over the same month Last Year.

August-22

August-23

August 2023 Hotel Room Nights Available for Sale increased 3% over Last Year. 19,079 Rooms Open.

Monthly PBIA Passengers

Monthly PBIA Passenger Capacity 800,000

700,000

600,000 500,000

$4,013,942

$53,831,706

August-22 August-23 Net Non-Hotel Room Revenues Net Hotel Room Revenues

400,000

$4,051,190

515,981 444,627

600,000

609,552 509,307

500,000 400,000 400,000 300,000

300,000

200,000

100,000

August-22

August-23

August 2023 Passengers through PBI increased 16% over the same month Last Year.

August-22

August-23

August 2023 Est. Seat Capacity at PBI increased 20% over the same month Last Year.

PBC TDC Monthly Scorecard August FY2023 Report-August 2023 vs 2022.xlsx

Tourist Development Council Dashboard Fiscal Year 2023 vs. 2022 5.A.1 FY2023 Gross Bed Taxes Collections (All)

FY2023 Net Rental Revenue $1,600,000,000 $1,400,000,000

$195,456,385

$227,753,790

$1,200,000,000 $1,000,000,000 $800,000,000 $600,000,000

$1,083,015,455

$1,165,776,823

$400,000,000 $200,000,000 $0 2022 Fiscal Year

2023 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

$100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000

$84,190,397

$77,817,161

$71,553,553

$40,000,000 $30,000,000 $20,000,000 $10,000,000 2022 Fiscal Year

2023 Fiscal Year

Approved FY23 Budget

FYTD 2023 Hotel Net Sales increased 8% over Last Year, Non-Hotel Sales increased 17% over Last Year

FYTD 2023 Collections increased 8% over Last Year, compared to FYTD Budget higher by 18%

FY2023 Room Nights Sold

FY2023 Room Night Inventory Available

6,000,000 5,500,000 5,000,000

4,528,049

4,780,604

8,000,000 7,000,000

6,713,631

6,900,185

2022 Fiscal Year

2023 Fiscal Year

4,500,000 6,000,000

4,000,000 3,500,000

5,000,000

3,000,000

4,000,000

2,500,000

3,000,000

2,000,000

1,500,000 1,000,000

1,000,000

2022 Fiscal Year

2023 Fiscal Year

FYTD 2023 Hotel Room Nights Sold increased 6% over Last Year

FYTD 2023 Hotel Room Nights Available for Sale increased 3% from Last Year

Leisure & Hospitality Jobs

PBI Passengers 12 Mth Rolling Total 100,000 9,000,000

90,000

8,000,000

7,466,362

80,000 70,000

7,000,000

6,480,265

60,000

10,300

11,000

19,300

19,900

Arts, Entertainment, and Recreation F&B

50,000

6,000,000

40,000 5,000,000

30,000

Accommodations

56,900

59,400

August-22

August-23

20,000

4,000,000

10,000 3,000,000 August-22

August-23

August 2023 Passengers Through PBI is up 15% over Previous 12 Month Rolling Actuals

August 2023 at 90,300 up 4% over Last Year ; F&B at 59,400 increased 4%; Arts & Entertainment at 19,900 increased 3%; Hotels at 11,000 up 7%

PBC TDC Monthly Scorecard August FY2023 Report-August 2023 vs 2022.xlsx

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 % CHANGE 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 2,987,573 3,997,667 33.81% 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 4,522,098 5,453,162 20.59% 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 5,595,556 6,321,595 12.98% 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 7,958,732 8,269,372 3.90% 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 7,641,298 9,242,905 20.96% 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 5,016,312 9,940,983 11,215,796 12.82% 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 7,334,261 11,422,604 12,050,103 5.49% 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 6,190,058 8,585,252 8,143,081 -5.15% 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 5,145,606 6,198,430 5,950,418 -4.00% 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 4,579,048 4,488,164 4,757,684 6.01% 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 4,730,560 4,425,280 4,774,673 7.90% 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 3,648,087 4,051,190 4,013,942 -0.92% $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $51,004,689 $77,817,161 $84,190,398 N/A

YTD % CHANGE 33.81% 25.85% 20.35% 14.14% 15.95% 15.15% 12.95% 10.30% 8.93% 8.74% 8.69% 8.19% N/A

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 % CHANGE 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 2,942,759 3,937,702 33.81% 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 4,454,267 5,371,364 20.59% 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 5,511,623 6,226,771 12.98% 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 7,839,351 8,145,332 3.90% 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 7,526,678 9,104,261 20.96% 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 4,941,067 9,791,868 11,047,559 12.82% 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 7,224,248 11,251,265 11,869,351 5.49% 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 6,097,207 8,456,473 8,020,934 -5.15% 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 5,068,422 6,105,454 5,861,162 -4.00% 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 4,510,362 4,420,841 4,686,319 6.01% 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 4,659,602 4,358,901 4,703,052 7.90% 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 3,593,366 3,990,422 3,953,733 -0.92% $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $50,239,619 $76,649,903 $82,927,542 N/A

YTD % CHANGE 33.81% 25.85% 20.35% 14.14% 15.95% 15.15% 12.95% 10.30% 8.93% 8.74% 8.69% 8.19% N/A

5.A. - 1.a.

6. NEW BUSINESS

6.A.

Meeting Dates are normally the second Thursday of each month unless changed by the TDC Board. Please note that these meetings start at 9:00 A.M. and are held at 2195 Southern Boulevard in the Dave Burke Board Room-first floor. There are no meetings scheduled for JANUARY or AUGUST 2024. Meeting dates and locations may be changed at the request of the TDC Board, and these will be published in advance. 2024 TOURIST DEVELOPMENT COUNCIL BOARD MEETING January 11, 2024 No Meeting ** February 8, 2024 March 14, 2024 April 11, 2024 May 9, 2024 June 13, 2024 July 11, 2024 August 8, 2024 No Meeting** September 12, 2024 October 10, 2024 November 14, 2024 December 12, 2024 **

No Meeting January 2024 Legislative Session.

6.B. Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113