Palm Beach County Tourist Development Council
Board Book
TDC Board Book November 10, 2021
Table of Contents 1. TDC Board Meeting Attendance+ 2. TDC Board Meeting Agenda.11.10.2021+ 3. Minutes10.06.2021 Strategic Planning Retreat+ 3. September 9th TDC Meeting Minutes+ 4. CONSENT ITEMS+ 4.A. DTPB Activity Report+ 4.B. Cultural Council Activity Report+ 4.C. Sports Commission Activity Report+ 4.D. Film & TV Monthly Newsletter+ 4.E. Film & TV Production Report+ 4.F. Convention Center Income Statement & Financial Operations Analysis Compared To Budget & Prior Year+ 4.G. Convention Center Marketing Update+ 4.H. Convention Center Pace Revenue Report+ 4.I. ERM Project Status Report+ 4.J. PBI Traffic Report+ 4.K. Contract Tracking Report+ 5. OLD BUSINESS+ 5.A. - 1. TDC Dashbaord Current Month & FY2021+ 5.A. - 1.a. Bed Tax Collections+ 5.A. - 1.b. Report Out Metricts+ 5.C. Presentation of Tourism Strategic Plan Focus 22+ 5.D. Revisit Roger Dean Stadium Upgrade+ 5.E. Tourism Brand Update Request- Discussion 11.10.2021+ 6. NEW BUSINESS+ 6.A. TDC Board Meeting Calendar January to December 2022+ 6.C. - 1.a-c. The Category G Grant Agreements+
TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE NOVEMBER 10, 2021
(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.06.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)
P
P
N/A
P
P
Cancelled
P
N/A
P
P
(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3
P
P
N/A
A
P
Cancelled
P
N/A
P
P
A
P
N/A
A
P
Cancelled Vacant
N/A
Vacant
Vacant
P
P
N/A
P
P
Cancelled
P
N/A
P
P
Vacant
Vacant
N/A
Vacant
Vacant Cancelled
A
N/A
P
P
(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]
P
A/Phone
N/A
P
A/Phone Cancelled
P
N/A
P
P
(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6
P
P
N/A
P
P
Cancelled
P
N/A
P
P
P
P
N/A
P
P
Cancelled A/Phone
N/A
A
P
P
P
N/A
P
P
Cancelled
P
N/A
P
P
A
P
N/A
P
P
Cancelled
P
NA
A
P
NA
A/Phone
A
(2)Vacant Appt(11/05/2019)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.
(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large
STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney
A/Phone A/Phone
N/A
A/Phone A/Phone Cancelled A/Phone
Chuck Elderd, Film & TV
P P P
P P P
N/A N/A N/A
P P P
P P P
Cancelled Cancelled Cancelled
P P P
NA NA NA
P P P
P P P
Jorge Pesquera, Discover
P
P
N/A
P
P
Cancelled
Evan Lomrantz
NA
A
P
P P A P P P
N/A N/A N/A N/A N/A N/A
P
P P P P P P
Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled
P p P P P P
NA NA NA NA NA NA
P P P P P P
P P P P P P
Dave Lawrence, Culture George Linley, Sports
P Dave Anderson, PBCCC P Vincent McPhail, PBCCC P Glenn Jergensen, TDC P Ernie Pena-Roque, TDC P Joan Hutchinson, TDC P O:\TDC MEETINGS\TDCMtgs2021\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting Deborah Drum, ERM
P P P P P
1. O:\TDCMtg2021\attendnc\01102013 to Present Sheet
TOURIST DEVELOPMENT COUNCIL Wednesday November 10, 2021 – 9:00 A.M. 2195 Southern Boulevard West Palm Beach, Florida 33406 AGENDA 1.
ROLL CALL
2.
MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*
3.
MOTION TO APPROVE SEPTEMBER 9th AND OCTOBER 6th TDC MEETING MINUTES*
4.
MOTION TO RECEIVE AND FILE CONSENT ITEMS: OCTOBER 2021 emailed to the Board and NOVEMBER 2021 included under this Agenda MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*
5.
OLD BUSINESS – DISCUSSION ITEMS A.
TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Bed Tax Collections* b. Report Out Metrics*
B.
PBI UPDATE
C.
Presentation of Tourism Strategic Plan Focus 22+- Bill Geist via Zoom
2. 1
1. Summary of October 6th Retreat Key Priorities for next 3 years 2. Discussion and Motion to Accept by the Board- 30 Minutes
6.
D.
Restart Roger Dean Stadium Upgrade – G. Jergensen 1. Update for 1st & 4th Cent Projections & Reserve Positions
E.
Discussion and Position of the TDC Board on Re-Branding of the Tourism Brand Identity being proposed by the Discover The Palm Beaches Agency. 1. Current Brand and Agencies Brand Collaboration 2. Proposal as presented to the DTPB Board in October 3. Discussion by TDC- priority, need and cost impact to Re-Brand Direction by the TDC Board
NEW BUSINESS – DISCUSSION ITEMS A.
TDC Meeting Calendar January 2022 to December 2022* Motion to Approve
B.
Treasure Coast Greenways Grant Project* Motion to Approve
C.
ERM 1. Two Minute Update- Deb Drum
D.
FILM & TV 1. Two Minutes Update)- Chuck Elderd
E.
SPORTS COMMISSION 1. The Category “G” Grant Agreements* MOTION TO APPROVE Grant a.
b.
c.
Savanah Bananas World Tour (April 1-2, 2022) – Ballpark of the Palm Beaches-NEW ITF Super-Seniors World Championships (April 23-May 7, 2022) – Boynton Beach Tennis Center, Quail Ridge Country Club, Coral Lakes Tennis Center, Boca Swim & Racquet Club, Boca West Country Club - NEW NCAA Division I Men’s Golf Regional Championship (May 15-18, 2022) – PGA National Resort & Spa
Totals
Amount
Room Nights
$15,000
1,000
25,000
2,500
30,000
1,035
$70,000
4,535
2. Two Minutes Update - George Linley F.
CULTURAL COUNCIL 1. Two Minutes Update - Dave Lawrence 2
G.
DISCOVER 1. Two Minutes Update – Jorge Pesquera
H.
CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail
7.
BOARD COMMENTS
8.
PUBLIC COMMENTS
9.
ADJOURNMENT Next Board Meeting will be on December 9, 2021. *Attachment included.
Tdc/tdcmtgs2021/Agenda.11.10.2021
3
PALM BEACH COUNTY TOURIST DEVELOPMENT COUNCIL STRATEGIC PLANNING RETREAT WEDNESDAY, OCTOBER 6, 2021 PALM BEACH COUNTY CONVENTION CENTER GRAND BALLROOM PBC Convention Center 8:00 – 8:30
Continental Breakfast
8:30 AM
Welcome Remarks and Housekeeping by Glenn Jergensen
8:35
Welcome Remarks Chair of TDC- Commissioner Maria Sachs 1) CALL TO ORDER- Special Meeting of the TDC
SACHS Commissioner Sachs called the meeting to order at 8:36 A.M. 2) Introduction of TDC Board Members 3) Introduction of Agency Head and their Attending Board Members ROLL CALL Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Don Dufresne Commissioner Christina Romelus Commissioner Kelly Shoaf Daniel Hostettler Davicka Thompson
ABSENT Seat 2 Vacant, District 1
3. Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
STAFF Verdenia C. Baker, County Administrator Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Peña-Roque, TDC Emanuel Perry, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Daryn Kirchfeld, Cultural Council Board Chair Jennifer Sullivan, Cultural Council Dana Munson, Cultural Council George Linley, Sports Commission Doug Mosley, Sports Commission Board President Michael Zeff, Sports Commission Jorge Pesquera, DTPB Rita Barrera, DTPB Board Chair Evan Lomrantz, DTPB Kelly Cavers, DTPB Nick Parks, DTPB Gustav Weibull, DTPB Chuck Elderd, F & TV Commission Carol Roberts, F & TV Commission Board Chair Michelle Hillery, F & TV Commission Phyllis Man, F & TV Commission Christy Andreoni, F & TV Commission Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment Maria Walker, Convention Center/Spectra Venue Management Lacy Larsen, Airports OTHER Bill Geist, DMO/PROZ Keith Clinkscale, Financial Management & Budget Division Director Marcela Millett, Financial Management & Budget Dean Turney, Equestrian Industry Mami Kisner Rick Netzel, Director Sales Marketing Best Western Christie Netzel, Regional Sales Director Homewood Suites Troy McLellan, President of Boca Chamber
Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
8:45
4) Approvals Sporting Event Grants*George Linley Sports Commission- Executive Director The Category “G” Grant Agreements* - MOTION TO APPROVE Grant a.
b.
c.
Holiday Basketball Classic of The Palm Beaches (December 26-29, 2021) – The Benjamin School, Perseverance Training Center Winter Equestrian Festival (January 5-April 3, 2022) – The Palm Beach International Equestrian Center Development Player League (DPL) Winter Showcase (January 6-9, 2022) – The Gardens North County District Park, Ballpark of the Palm Beaches, Joe Russo Athletic Complex -
Amount $7,000
Room Nights 555
$125,000
166,538
$50,000
5,000
$25,000
3,150
$15,000
2,000
$6,000
450
$25,000
2,500
$30,000
2,000
$25,000
1,000
$308,000
183,193
NEW d. e. f. g. h. i.
USA BMX Gator Nationals (January 14-16, 2022) – Okeeheelee Park - NEW Eye of the Hurricane (January 15-16, 2022) – The Gardens North County District Park AYSO Florida State Games (January 15-17, 2022) – Okeeheelee Park APP Boca Raton International Masters (January 18-23, 2022) – Patch Reef Park -
NEW Gainbridge LPGA at Boca Rio (January 2230, 2022) – Boca Rio Golf Club Delray Beach Open (February 11-20, 2022) – Delray Beach Tennis Center Totals
Motion to approve Category “G” Grant Agreements is made by Don Dufresne and seconded by Jim Bronstien. Motion carries 8-0 with Seat 2 vacant.
Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
9:00
CALL TO ORDER- TDC STRATEGIC PLANNING RETREAT Highlights Past Accomplishments/Open items/Current Investments* Jergensen 10 minutes Introduction of Bill Geist - Jergensen Strategic Planning* Session Topics and Process- Bill Geist A) B) C) D)
10:30
Introduction & Ground Rules The Evolution of Destination Marketing Board Governance Review – Roles & Responsibilities Pre-Session Survey Results Discussion Break
E) Identification and Clarification of Destination and Organizational: Strengths; Weaknesses; Opportunities; and Threats (SWOT) F) Fogg Prioritization of Opportunities (if appropriate)
12:00 NOON 12:30
LUNCH BREAK & REFRESH TIME
MARKETING PLAN PRESENTATION -DISCOVER DTPB Leisure Travel & Groups & Meetings Plan- 2022* Industry & Leisure Plan 20 Minutes Group Sales Hotels & Convention Center 10 Minutes Motion to approved Discover The Palm Beaches 2022 Marketing Plan is made by Commission with the inclusion of boating, fishing, and diving to the new campaigns and seconded by Don Dufresne. Motion carries 8-0 with Seat 2 vacant.
1:00 PM
Analysis of the Fogg Prioritization (if undertaken)
1:15
Brainstorm Objectives and Strategies to Power Goals
2:30
Break
2:45
Continue to Brainstorm Objectives and Strategies
Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
3:30
Board Members Feedback on the Days Progress
3:40
Public Comments from Guests
4:00
Adjourn for the day
Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
TOURIST DEVELOPMENT COUNCIL September 9, 2021 – 9:00 A.M. MINUTES 1.
ROLL CALL Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Don Dufresne Commissioner Christina Romelus Commissioner Kelly Shoaf Daniel Hostettler
ABSENT Seat 2 Vacant, District 1 Davicka Thompson
STAFF Denise Coffman, County Deputy Attorney/Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Peña-Roque, TDC Emanuel Perry, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council Dana Munson, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission Kelly Cavers, DTPB Nick Parks, DTPB Chuck Elderd, F & TV Commission Michelle Hillery, F & TV Commission Phyllis Man, F & TV Commission Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment Laura Beebe, Airports/Phone OTHER Mike Bauer, Jupiter Stadium Ltd/Phone Mami Kisner Doug Mosley, ESPN/Phone -----------------------------------------------------------------------------------Commissioner Maria Sachs called the meeting to order at 9:03 A.M. 2.
MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*
3.a. 1
Motion to approve Agenda Additions and Deletions is made by Jim Mostad and seconded by Don Dufresne. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. 3.
MOTION TO APPROVE JULY 8th TDC MEETING MINUTES* Motion to approve July 8th, TDC Meeting Minutes was made by Commissioner Kelly Shoaf and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant.
4.
MOTION TO RECEIVE AND FILE CONSENT ITEMS: AUGUST 2021 emailed to the Board and SEPTEMBER 2021 included under this Agenda MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. AGENCY QUARTERLY REPORT 06.30.2021* Motion to receive and file Consent Items for August 2021 and September 2021 was made by Commissioner Kelly Shoaf and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant.
5.
OLD BUSINESS – DISCUSSION ITEMS A.
TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Bed Tax Collections* b. Report Out Metrics*
Jergensen Bed Tax Collection – July 2021 collected in August 2021 was at $4.7M compared to the same month last year at $1.9M with a 148% increase. Actual July FY21 was 78% above 2
forecast and 3% higher than prior month. Actual July FY21 was 52% higher than July 2019, a new record of any July since reporting started. FYTD’21 Collections at $4.7M, higher than last fiscal year $41.4M by 14% reflecting the continued recovery. FYTD collections at $47M are pacing 37% ahead of the revised forecast. FYTD collections at $47M still (8%) below our record 2019 period for the same month. The Rooms sold for July were 377,997 or 88% higher than the previous year. Rooms available for July at 558,341, 2% higher than last year. Hotel Rooms Active Today in the County 18,011. Occupancy for July 2021 was 67.7%, up 85% over Prior Year. Occupancy for July 2020 was 37%. July 2019 was 69%. Average daily rate for July was at $177.05, 35% higher than previous year, 26% above 2019. The Revenue/Available Room for July was at $119.79 higher by 149.5%. Hotel Room Net sales FY21 Year over Year-July increased 164% at $64.8M. Non-hotel room sales FY21 Year over Year July increased 173% at $13.6M. Hotel Room Net Sales FYTD 21 increased by 14% at $649M. Non-Hotel Room Sales FYTD21 increased by 49% at $150M. FYTD 2021 Taxable Revenues Fiscal Year over FY2020 increased 19% at $799M. FYTD 2021 Taxable Revenues Fiscal Year over FY2019 decreased (5%) at $799M. Airport passengers for the month of July 2021 was 445,108 was 288% higher than July 2020 and Total Estimated Seat Capacity was at 71% higher than last July with 509,881 seats. PBI Passengers 12 month rolling average went down (21%) to 3,772,241 over last year. Leisure & Hospitality Employment for July at 80,000 increased 18% over the same month in 2020. Accommodation employment went up 29% higher over last year at 8,000 employees. F&B was up 17% at 53,500 employees. Arts & Entertainment employment 17% higher than last year at 18,500 employees. B.
PBI UPDATE
Beebe August and September numbers are expected to be down due to the Delta variant. But we are very optimistic for a normal December. The airports new art gallery is opening in November. C.
CHECKPOINT #17 JULY 2021 COLLECTED AUGUST 2021*
Jergensen Room revenues are up 200% over 2019, due to the inflation of room rates. Bookings are still down but rate increases have made the difference. 3
Mostad Agree that it is higher rates which have driven the increased revenue. The Breakers is also benefitting from group travel from New York and Texas. 6.
NEW BUSINESS – DISCUSSION ITEMS A.
TRI PARTY AGREEMENT*- Boca Raton Bowl Game- Jergensen Two (2) Year Agreement with Option to renew for Three (3) Years Parties: Palm Beach County/TDC; City of Boca Raton; ESPN/Disney MOTION TO APPROVE Jergensen The game is Saturday, December 18, at 11:00 am. The new agreement has the County and City each receiving two commercials rather than just one each. Mostad Why is Discover splitting the base pay with Sports, this is a sporting event? Jergensen Discover splits the cost since the event is a commercial value event. It is the advertising that makes this event a good investment for the TDC. Dufresne The 11:00 a.m. timeslot is not the best. We should look very closely this year at viewership to determine the ROI. It would be better to have a permanent date and timeslot. Mosley ESPN wanted the Boca Bowl to lead the line of for that day of football coverage. Motion to approve the Tri-Party Agreement-Palm Beach County/TDC, City of Boca Raton, ESPN/Disney is made by Don Dufresne and seconded by Jim Mostad. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. B.
ERM 1. Two Minute Update- Deb Drum
Drum The good news is our beaches are ready if we have any storms this season and we are gearing up for construction once sea turtle season is over. We have received good press on sea turtles and diving in Palm Beach County, we have articles in Diver Magazine and Southern Living. Working with Scuba Nation and the Film Commission on “30 days Diving in the Palm Beaches” which will highlight our reefs. Please check out the ERM website to view all the free events we have starting up. Finally, we are working on an episode of “Birding in the Palm Beaches”.
4
C.
FILM & TV 1. Present FY2022 Marketing Plan* (20 Minutes)- Chuck Elderd MOTION TO APPROVE
Shoaf Have we looked at marketing the Palm Beaches TV to alternate networks such as Telemundo and other alternative language networks? Romelus I can help with connecting to Island TV. Motion to approve FY2022 Film & TV Commission Marketing Plan was made by Commissioner Christina Romelus and seconded by Commissioner Kelly Shaof. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. D.
SPORTS COMMISSION 1. The Category “G” Grant Agreements* MOTION TO APPROVE Grant a. b.
c.
d.
e. f. g. h.
Prospect Wire Florida Fall Classic (September 25-26, 2021) – Ballpark of the Palm Beaches NEW Columbus Day Discovery Showdown (October 7-10, 2021) – Palm Beach Skate Zone, Palm Beach Ice Works - NEW Perfect Game WWBA Championship Weekend (October 7-11, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex USTA Columbus Day Open(October 9-11, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca West Country Club, Indian Spring Country Club, Boca Lago Country Club, Boynton Beach Tennis Center World Comes to The Palm Beaches (October 27-31, 2021) – Ballpark of the Palm Beaches, Santaluces Athletic Complex TimberTech Championship (November 1-7, 2021) The Old Course at Broken Sound Men’s Senior Baseball League (MSBL) Fall Classic (November 6-20, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium US Open Table Tennis Championships/Pan American Table Tennis Championships
Amount
Room Nights
$7,000
600
$8,000
800
$70,000
7,848
$5,000
400
$12,500
1,589
$30,000
1,500
$35,000
5,184
$38,000
2,010 5
i. j. k. l.
(November 13-December 22, 2021) – Palm Beach County Convention Center - NEW American Junior Golf Association (AJGA) Rolex Tournament of Champions (November 20-25, 2021) – PGA National Resort & Spa Equestrian Holiday & Horses Circuit (December 1, 2021 – January 2, 2022) – Palm Beach International Equestrian Center “Little Mo” Internationals in Florida(December 3-8, 2021) – Palm Beach Tennis Center, PGA National Resort & Spa Garden of Life Palm Beaches Marathon (December 10-12, 2021) Meyer Park Amphitheatre Totals
$14,000
1,000
$20,000
12,375
$12,500
1,500
$15,000
2,160
$267,000
36,966
Motion to approve Category “G” Grant Agreements is made by Don Dufresne and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. 2. Present FY2022 Marketing Plan* (20 Minutes) - George Linley MOTION TO APPROVE Motion to approve FY2022 Sports Commission Marketing Plan is made by Don Dufresne and seconded by Commissioner Christina Romelus. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. Bronstein Initiated a conversation about Palm Beach International Raceway and its potential sale and redevelopment. Asked if we should formally endorse keeping a racetrack on the land? Jergensen Will offer the two potential buyers to a TDC meeting to present their plans. E.
CULTURAL COUNCIL 1. Present FY2022 Marketing Plan* (20 Minutes) - Dave Lawrence MOTION TO APPROVE
Motion to approve FY2022 Cultural Council Marketing Plan is made by Jim Mostad and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant. F.
DISCOVER – Tabled for future update 1. Discover/PBIA Advertising Collaboration- Nick Parks 6
2.
FRLA/DTPB Workforce Development – Heather Andrews
Cavers Reported that due to the Delta variant medical conventions which were booked have cancelled. Discover is wrapping up a successful Restaurant Week. G.
7.
CONVENTION CENTER – Tabled for future update 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail
RETREAT OVERVIEW AND EXPECTATIONS OF BOARD- Jergensen Jergensen Our Board retreat is October 6, 2021, at the Convention Center from 8:30 am – 4:30 pm. Surveys will be coming your way, please take the time to provide input.
8.
BOARD COMMENTS Shoaf Asked when the Convention Center contract is due to expire and what are the plans for a new contract? Jergensen Explained that the Convention Center agreement ends in 2022 and that last year we extended the Food & Beverage agreement for one year to maintain consistency during the COVID pandemic. Discussions are taking place with Administration about extending both agreements for another year since the pandemic is not over and the Convention Center is not yet in recovery.
9.
PUBLIC COMMENTS Kisner Thanked the Cultural Council and Discover for their work on Equity, Diversity, and Inclusion. The EDI Summit was a huge success.
10.
ADJOURNMENT Meeting adjourned at 11:30 A.M. Strategic Planning Retreat will be on October 6, 2021, 9: 00 A.M. to 4:30 P.M. at PBCCC. There is NO TDC Board Meeting on October 14, 2021. *Attachment included.
Tdc/tdcmtgs2021/Agenda.09.9.2021
7
4. CONSENT ITEMS
TO:
Glenn Jergensen, Executive Director - TDC
FROM:
Jorge Pesquera, President/CEO
DATE:
October 29, 2021
RE:
Discover The Palm Beaches Monthly Activity Report October 2021
The following is a summary of DTPB activities in support of TDC Performance measures for the month of October 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of October. September Hotel Performance
The number of room nights sold was 278,000, selling 27% more than 2020 and 4.0% less than 2019.
The Palm Beaches has 3.6% share of room nights sold in Florida
Room inventory increased 1.4% to 18,265 with the Ray opening
Occupancy ended the month at 50.7% up 26% from 2020 and down 11% from 2019
The Palm Beaches ranks 10th in Florida
The average daily rate (ADR) was $153 up 20% from 2020 and up 29% from 2019. Rate continues to be 5th highest in Florida
RevPAR was $77, +50% from 2020 and up 15% from 2019
Room night revenue was up 52% from 2020, generating $42.4 million, up 23% from 2019
4-A
September Shared Lodging Performance
Total listings on the shared lodging platforms was 3,715 with 8,044 rooms
Demand was up 80% from 2020 and up 34% from 2019, selling 78,000 room nights in 2021
Occupancy was 54%, up from 15% in 2020 and 19% in 2019
ADR was $279 up 22% from 2020 and 32% 2019
$129 (per room equivalent)
Overall revenue was up 116% from 2020 and up 75% from 2019, generating $10 million.
September Total Lodging Performance
Total lodging nights sold was 355,000 up 38% from 2020 and up 1.7% from 2019
Total lodging room night revenue was $52.4 million up 63% from 2020 and 30% from 2019
Bed tax revenue is projected to be around $3.1 million
September CYTD Performance
Occupancy
Hotels 63.5% up 38% from 2020 and down 11% from 2019
Shared lodging 67.5% up 20%
Total 64.1% up 35%
ADR
Hotels $197 up 2.1% form 2020 and up 4% from 2019
Shared lodging $283 up 16%
Total $207 up 10%
Room Nights Sold
Hotels 3.14 million up 43% from 2020 and down 6% from 2019
Shared lodging 899k up 40%
Total 4.04 M up 43%
Room Night Revenue
Hotels $618 million up 46% from 2020 and down 1.9% from 2019
Shared lodging $117 million up 61%
Total $736 million up 57%
TABLE OF CONTENTS
Section
Table of Contents Page
Performance Measures ................................................................................................................................... 4 Marketing Advertising/Paid Media.................................................................................................................................... 5 Owned Views Digital Footprint ...................................................................................................................... 5 Consumer & Travel Industry Database ......................................................................................................... 6 Public Relations - Earned Media Impressions ............................................................................................. 6 Public Relations - Social Media Engagement .............................................................................................. 7 Group Sales Booked Room nights Hotel Lead program .................................................................................................. 11 Group Level Booked Room Nights (CC Shared)......................................................................................... 11 Citywide Actualized FY Room Nights for Convention Center (Shared).................................................. 12 Destination Review ......................................................................................................................................... 12 Site Participation ............................................................................................................................................. 13 Research Reports ........................................................................................................................................ 14 Data Dictionary ................................................................................................................................................... 17
3
Performance Measures - TDC
D T P B OBJECTIVES
2021-2022
Leisure /Consumer – Increase Consumer and Travel Industry database to 405,000 –
Generate 18,000,000 in Owned Views Digital Footprint
–
Generate 1,400,000 Social Engagements
–
Generate 600,000,000 Advertising Impressions
–
Generate 200,000,000 Earned Media Impressions
Meetings & Conventions – Book 100,000 DTPB only room nights (Hotel Meetings Leads)
4
–
Generate 40,000 Group Level Booked Room Nights Convention Center Shared
–
Generate 30,000 Group Level Actual FY Room Night for Convention Center Shared
–
Generate 70 participants in Destination Reviews
–
Generate 90 Destination Site Participants
Advertising/Paid Media Impressions Report Navigation
Multiple selections
Advertising/Paid Media Impressions
Month / Month
Percentage of Target Achieved - FY 2022
FYTD 60,000,000
40,000,000
40,000,000
55,592,676
60,000,000
20,000,000
20,000,000
0
FY
2021
0
2022
FY
Digital and Traditional Impressions - Month/Month
10.0%
60,000,000
55,592,676 17,535,499
%of Target
Year End Target
40,000,000
59,757,939 36,175,127
23,582,812
2021
2022
Digital and Traditional Impressions - FYTD 60,000,000
55,592,676 17,535,499
40,000,000
38,057,177
20,000,000
% of Annual Target Achieved
55,592,676
59,757,939
FY
October
59,757,939
Month
59,757,939 36,175,127
38,057,177
20,000,000
23,582,812
Year End Target
10.0%
600M
0
2021
Digital Impressions
0
2022
Traditional Impressions
2021
YTD Digital Impressions
2022
YTD Traditional Impressions
Owned Views Digital Footprint FY
2,500,000
2,000,000
2,000,000
1,500,000
1,500,000
Year End Target
8.3%
18M
500,000
0
FY
2021
2022
1,000,000
1,485,103
% of Goal Achieved YTD
FYTD
2,500,000
1,000,000
Year End Target
Month / Month
1,485,103
%of Target
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2022
8.3%
Report Navigation
Multiple selections
2,528,621
October
2,528,621
Month
500,000
0
FY
2021
2022
Consumer & Travel Industry Database Month October
FY
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2022
Sum of Target and YTD by Month Sum of Target
Month
100.1%
%of Target
YTD
405,000
October
405,459
Year end Target
Percentage of Target Achieved
Year End Target
100.1%
405K
0.0M
0.1M
0.2M
0.3M
0.4M
Sum of Target and YTD
Earned Media Impressions - Public Relations FY
Report Navigation
Multiple selections
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2022
Month/Month 20,000,000
15,000,000
15,000,000
5,000,000
Year End Target
Percentage of Target Achieved
9.6%
2,904,611
%of Target
FYTD
20,000,000
10,000,000
9.6%
19,203,254
10,000,000
2,904,611
October
19,203,254
Month
5,000,000
Year End Target
200M
0
0
FY
2021
2022
FY
2021
2022
Social Media Engagement FY
Report Navigation
Multiple selections
Advertising/Paid Media Impressions
Month/Month
300,000
300,000
250,000
250,000
200,000
200,000
150,000
22.0%
100,000
%of Target
Year End Target
Percentage of Target Achieved
Year End Target
22.0%
1,400K
FYTD
307,805
Percentage of Target Achieved - FY 2022
150,000
186,546
307,805
October
186,546
Month
100,000
50,000
50,000
0
0
FY
2021
2022
FY
2021
2022
Booked Room Nights - Hotel Lead Program FY
Report Navigation
Multiple selections
TDC Performance Measure Chart
Percentage of Target Achieved - FY 2022
Month/Month
6,000
6,000
5,000
5,000
4,000
4,000
7,000
7,000
Percentage of Target Achieved
Year End Target
7.0%
100K
5,198
2,000
Year End Targe
FYTD
7,000
3,000
7.0% %of Target
7,000
October
3,000
5,198
Month
2,000
1,000
1,000
0
0
FY
2021
2022
FY
2021
2022
*
Group Level Booked Room Nights (CC Shared) Multiple selections
Report Navigation Booked Room Nights - Hotel Lead Progra…
Percentage of Target Achieved - FY 2022
Month/Month
3,000
3,000
2,500
2,500
2,000
2,000
1,500
7.8% %of Target
Year End Target
Percentage of Target Achieved
Year End Target
7.8%
40K
1,500
1,000
1,000
500
500
0
0
FY
*
FYTD
3,135
2,811
October
FY
3,135
2,811
Month
2021
2022
FY
2021
2022
Citywide Actualized FY Room Nights (CC Shared) FY
Report Navigation
Multiple selections
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2022
800
600
600
400
774
400
200
200
Year End Target
Percentage of Target Achieved
Year End Target
0.8%
30K
226
%of Target
FYTD
Month/Month 800
0.8%
0
226
October
774
Month
0
FY
2021
2022
FY
2021
2022
Destination Reviews Month
FY
October
Report Navigation
Multiple selections
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2022
Month/Month
FYTD
1.0
1.0
0.5
0.5
0.0% %of Target
Year End Target
Percentage of Target Achieved
Year End Target
0.0%
70
0.0
0.0
FY
2021
2022
FY
2021
2022
Site Participation Month
October
FY
Report Navigation
Multiple selections
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2022
Month/Month
%of Target
Year End Target
Percentage of Target Achieved
Year End Target
6.7%
90
FYTD
6
6
5
5
4
4
6
3
6.7%
6
3
2
2
1
1
0
6
6
2021
2022
0
FY
2021
2022
FY
The Palm Beaches Hotel Performance - September
Navigation (select page and click go)
Market
The Palm Beaches
Hotel Occupancy $150
40.4%
$128
25.5%
20K
2020
Hotel Rooms
18,265
17,769
15K
% Chg '20 to '21
10K
1.4%
$0
2021
2020
Hotel Room Nights Sold
0.3M
$52
% Chg '20 to '21
$40
19.7%
$50
$77
$80
$60
% Chg '20 to '21
% Chg '20 to '21
0%
Hotel RevPAR $153
$100 20%
Hotel ADR 50.7%
40%
Shared Lodging Monthly
50.3%
$20
2021
$0
2020
2021
Hotel Room Revenue
278K
$42.4M $40M
215K 0.2M
% Chg '20 to '21
$30M
27.3%
$20M
$27.7M
52.4%
0.1M
5K
% Chg '20 to '21
0K
$10M
2020
2021
0.0M
2020
2021
$0M
2020
2021
*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
The Palm Beaches Shared Lodging Performance - September Navigation (select page and click go)
Hotel Monthly
Shared Lodging Occupancy 60%
54.0%
$300
47.0%
$279
$108
$200
% Chg '20 to '21
% Chg '20 to '21
14.9%
20%
2020
Sum of Shared Lodging Rooms
2020
% Chg '20 to '21
39.9%
$50
2021
$0
Shared Lodging Room Nights Sold
78K
80K
2020
2021
Shared Lodging Room Revenue $10.0M
$10M
8,044
8K
60K 5,918
6K
3,715 2,756
2020
% Chg '20 to '21 43K
40K
% Chg '20 to '21
79.9%
$5M
$4.6M
116.2%
20K
2K 0K
$0
2021
$100
21.8%
$100
Listings / Rooms
Sum of Shared Lodging Listings
4K
$151
$150
$229
40%
0%
Shared Lodging RevPAR
Shared Lodging ADR
2021
0K
2020
2021
$0M
2020
*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
2021
The Palm Beaches Total Lodging Performance - September Navigation (select page and click go)
Hotel Monthly
Total Lodging Occupancy 51.1% 40%
$85
$167 $150
40.8%
$80
$137
$60
$100
% Chg '20 to '21 20%
0%
Total Lodging RevPAR
Total Lodging ADR
25.3%
% Chg '20 to '21
2020
Hotel Rooms + Shared Listings
$0
2021
2020
52.6%
$40
21.8%
$50
% Chg '20 to '21
$56
$20
2021
$0
Total Lodging Room Nights Sold
2020
2021
Total Lodging Room Revenue
355K
26,309
$52.4M
23,687 0.3M
20K
% Chg '20 to '21
0K
0.2M
11.1%
10K
% Chg '20 to '21
258K
$40M
37.9%
% Chg '20 to '21
2021
0.0M
2020
62.8%
$20M
0.1M
2020
$32.2M
2021
$0M
2020
2021
*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
The Palm Beaches Hotel Performance - September CYTD Market
The Palm Beaches
Hotel Monthly
Hotel Occupancy 63.5%
46.1%
0%
20K
$200
Hotel Rooms
$0
2020
$0
2021
$623.4M $0.6bn
0M
$0.4bn
% Chg '20 to '21
43.0%
1M
2021
2020
Hotel Room Revenue
2,171K
5K
2020
2021
3,168K
2M
3.7%
40.8%
$50
3M
% Chg '20 to '21 10K
% Chg '20 to '21
2.1%
18,265
17,769
$89
% Chg '20 to '21
Hotel Room Nights Sold
15K
0K
$100
$50
2021
$125
$197
$193
$100
37.9% 2020
Hotel RevPAR
$150
% Chg '20 to '21
20%
Hotel ADR
60%
40%
Navigation (select page and click go)
2020
$418.9M
46.1%
$0.2bn
2021
$0.0bn
% Chg '20 to '21
2020
*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
2021
The Palm Beaches Shared Lodging Performance - September CYTD Navigation (select page and click go)
Hotel Monthly
Shared Lodging Occupancy 67.5% 60%
$283
$300
56.2%
$150
$200
% Chg '20 to '21 20%
$100
20.1% 2020
Shared Lodging Rooms
$0
2021
1.3M
% Chg '20 to '21
$100
16.3%
$50
2020
2021
$0
Shared Lodging Room Nights Sold 1.0M
% Chg '20 to '21
39.6% 2020
2021
Shared Lodging Room Revenue $117.5M $100M
643K
1.0M
$137
899K
1.2M
$73.2M 0.5M
% Chg '20 to '21 0.5M
0.0M
$191
$200
$244
40%
0%
Shared Lodging RevPAR
Shared Lodging ADR
% Chg '20 to '21
39.8%
12.3% 2020
2021
0.0M
2020
% Chg '20 to '21
$50M
2021
$0M
60.5% 2020
2021
*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
The Palm Beaches Total Lodging Performance - September CYTD Navigation (select page and click go)
Hotel Monthly
Total Lodging Occupancy
Total Lodging RevPAR
Total Lodging ADR 64.1%
60%
$200
47.4% 40%
2020
Total Lodging Room Nights
6M
0M
2020
2021
4,039K
4M
0M
2021
Total Lodging Room Revenue $0.8bn
$735.9M
% Chg '20 to '21
56.6%
$0.4bn
42.7% 2020
2020
$469.8M
% Chg '20 to '21 2M
2021
$0
$0.6bn
2,830K
1M
2020
% Chg '20 to '21
48.4%
$50
Total Lodging Room Nights Sold
3M
6.1%
2M
$0
2021
% Chg '20 to '21
4M
9.6%
$89
$50
6.3M
5.9M
$100
% Chg '20 to '21
$100
35.4%
20%
0%
$150
% Chg '20 to '21
$133
$207
$189
$0.2bn
2021
$0.0bn
2020
*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
2021
DATA DICTIONARY Term
Definition
Actualized Room Nights
Room night pickup from contracted groups, under the contract block, receiving incentive dollars
Advertising Impressions
Impressions refer to the amount of views an ad receives by consumers.
Average Daily Rate (ADR)
Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
Booked Room Nights
The number of room nights contracted by DTPB between a meeting planner and a hotel.
Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB
Discover The Palm Beaches
Earned Media Impressions
Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.
FY
Fiscal Year (October 1 to September 30)
FYTD
Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.
Groups Services
Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Advertising and media coverage that has been payed to be distributed
Occupancy (Occ) Paid Media Paid Website Traffic
Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website
Percent Change
Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).
1 5
DATA DICTIONARY Term
Definition
RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold
The number of rooms nights sold or rented (excludes complimentary rooms).
Sessions (formerly visitors)
Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).
Site Participation
Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.
Social Media Engagement
Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.
Traditional Media
Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)
Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.
Unique Users/Visitors
Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).
YOY
Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.
16
October 2021 PERFORMANCE DASHBOARD FY 2021 Performance Indicator
Goal
PR Impressions
FY 2022 Actual
2,400,000,000 3,923,622,793
Website Sessions
FY Goal
Current Month
FYTD
% to Goal
1,400,000,000
364,444,736
364,444,736
26%
580,000
764,316
600,000
55,580
55,580
9%
Social Media Followers (Total)
37,500
40,337
38,000
40,840
40,840
107%1
Tourism Email Subscribers
32,000
33,932
34,000
34,724
34,724
102%1
Cultural Concierge Program Leads2
1,000
1,072
850
182
182
21%
Visitors to the Cultural Council
6,000
3,337
8,000
288
288
4%
40,000
60,341
52,000
5,609
5,609
11%
50
32
50
6
6
12%
Partner Referrals Co-op Packages
Bolded items indicate TDC-designated performance indicators for FY22
The Cultural Council starts FY22 above goal on these aggregate performance measures (which were conservatively estimated mid-fiscal FY21) due to effective tactics and additional stimulus funds employed before FY21 closed. 2 Offline leads are reported quarterly. 1
Item 4B - Page 1
HIGHLIGHTS ADVERTISING
The Cultural Council is continuing to build on the success of its cultural tourism brand campaign, Where Culture Always Shines. Seeking to evolve the campaign, we are leveraging more imagery and developing refreshed copy with the primary goals of driving awareness and cultural tourism to The Palm Beaches. The campaign will continue to focus on featuring the art and culture available in Florida’s Cultural Capital, giving users ways to learn more about what is available by signing up to receive Insider Access Emails and/or downloading the Destination Guide.
PR
The Council worked with its PR agency to gather information from cultural organizations on art and history museum offerings for a national press release and pitch effort. The press release featured 5 organizations, highlighting exquisite art and local history available at the museum to offer enriching cultural experiences in The Palm Beaches. The agency conducted national outreach with plans to continue pitch efforts featuring these programs where applicable. In addition to the national media outreach, the Council worked with its PR agency to plan a NYC media event in early November in coordination with Discover The Palm Beaches. This reception will provide national media with an overview of the destination and a preview of what’s new in 2022. The event will also feature a pop-up exhibition and live art demonstration by Palm Beach County artist Michelle Drummond. The coverage is expected to run this fall. The Cultural Council’s PR agency coordinated a FAM trip from October 12 to 15 for Veranda editor Lauren Wicks to attend various museums, including Boca Museum to experience the world premiere Machu Picchu and the Golden Empires of Peru exhibit. Finally, the Council hosted a press preview of its latest exhibition, Gathering, on October 28. Six media members and local influencers attended the event.
FEATURED PRESS COVERAGE •
October 15, PR Global Newswire Distribution: “Museum Hopping in The Palm Beaches: Tour World-Class Museums for Exquisite Art and Rich History” o Total Frequency: 113 stories o Reach: 354,865,793
•
October 20, Palm Beach Daily News: 'Bringing the community back together,' is Cultural Council's theme for the season (featuring the Council's Gathering exhibition) o Reach: 150,980 impressions (online); 7520 (print circulation)
•
October 25, Palm Beach Daily News: Season Preview: Palm Beach arts organizations forging ahead with full rosters of scheduling (featuring the Council's Gathering exhibition) o Reach: 150,980 impressions (online); 7520 (print circulation)
Item 4B - Page 2
HIGHLIGHTS SOCIAL MEDIA
In October, social media highlights included a celebration of Indigenous Peoples' Day; live coverage of Machu Picchu and the Golden Empires of Peru at the Boca Raton Museum of Art; Nonprofits First Hats Off Awards; and the Gathering exhibition (at the Council).
AGENCY COLLABORATION
Discover The Palm Beaches: The Council and its PR agency worked with Discover and its PR agency to coordinate the November press event in New York. The Council also continues to collaborate with Discover on The Palm Beaches Diversity Challenge and completed month one of the six-month initiative. Palm Beach County Sports Commission: The Council’s Cultural Concierge program supported the Sports Commission requests for arts activations at two events in October (see details below). Palm Beach International Airport: The Council is working with PBIA to highlight their new nonstop flight from Austin, Texas. A new campaign has been created (The Arts You Love. The Paradise You Seek.) with goals to: •
Increase awareness of Palm Beach County as a cultural destination, building awareness of the nonstop flight via Allegiant from AUS to PBIA
•
Inspire cultural travel to The Palm Beaches
•
Increase traffic to the Council’s website, increase tourism referrals, and collect more emails
This new campaign will launch in November and run through the end of December.
CULTURAL CONCIERGE PROGRAM
Reached 500 registered out-of-market attendees through arts infusions at events: •
•
Partnered with PBC Sports Commission, engaging musicians & dancers for the "Perfect Game" Press Event on October 7 at Roger Dean Stadium, which was attended by 28 media reps Engaged visual artist Teresa Korber to attend Florida Sports Foundation’s tradeshow (November 9, 2021, at Hammock Beach Resort in Palm Coast) to present a customized live art performance on behalf of the PBC Sports Commission
Engaged with 8 local/regional businesses: •
• •
Provided destination brochures and art&culture magazines to the Broward County Public Defenders for a recruitment effort that targets recent law school graduates around the country Created a cross promotion between Hot Tickets emails and MTN Space, a new local art gallery in Lake Worth Beach Made initial contact with regional sales manager for the Fairfield Inn & Suites West Palm Beach Marriott, which opens in November 2021 Item 4B - Page 3
HIGHLIGHTS •
Contacted sales staff at Hilton Singer Island Oceanfront Resort regarding tradeshow sunglasses installation
Item 4B - Page 4
TDC Board Monthly Activity Report October 2021
4C
Sports Tourism Performance Fiscal Year 2021
Our Sports Commission hosted 149 events in FY 21
The Sports Commission’s event portfolio represents nearly 60 different sport disciplines in FY21
Sports Commission hosted events 190 176
175 162
160
152
Number of Events
145 129 122 113
115 100
89
85
79
112
94
82
70
70
40
149
138
130
55
179
47 02
50
03
52
04
58
58
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
The Sports Commission’s event portfolio in FY 21 = 230,342 trackable room nights
Sports Commission Room Night Production 256,369
260,000 244,097 240,000
230,342
Number of Room Nights
223,650 220,000
222,363 203,262
200,000 180,009
180,000
183,896
170,997 165,182
166,206 160,000 150,533
151,350
154,558
138,863
140,000
144,213
144,751
126,943 120,000 112,386 100,000
02
110,008 03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
1 out of every 5 sports related room nights was created from a new event hosted by our Sports Commission (49,320 room nights via new events)
The Sports Commission’s event portfolio in FY 21 = $206,173,100 in economic impact to The Palm Beaches, FL
17 different sports events delivered nationally televised broadcasts to The Palm Beaches in FY 21
Sports Commission Performance Measures Category
2021 Goals
2021 Actuals
Room Nights
193,500
230,342
Room Nights created from New Business
28,000
49,320
Submission of bids/proposals for tourism events
73
102
Site Visits
28
39
Total Events Supported or Hosted by the PBCSC
120
149
Events with National/International TV Coverage
16
17
Lost Business Summary for FY 21: • 46 booked events were canceled or relocated due to Covid -19 • 50,394 room nights eliminated due to Covid-19
Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021 Event Name
Sport
Event Dates
Venue
Room Nights
Blue Line Hockey - Columbus Day Discovery Showdown
Ice Hockey
October 8 - 11, 2020
Palm Beach Ice Works & Palm Beach Skate Zone
866
Florida State Golf Association Mid-Amateur Championship
Golf
October 9 - 11, 2020
Mayacoo Lakes Country Club
123
United States Tennis Association (USTA) - FL Bobby Curtis Sectional Championships
Tennis
October 10 -12, 2020
Delray Beach Tennis Center, Delray Swim and Tennis Club, & Boca Lago Country Club
53
Okeeheelee Halloween Slam
Baseball
October 22 -25, 2020
Lake Lytal Park & Okeeheelee Park
N/A
NPC Ultimate Grand Prix
Fitness
October 24, 2020
Embassy Suites by Hilton Boca Raton
166
TimberTech Championship (PGA Tour Championship)
Golf
October 27 November 1, 2020
Old Course at Broken Sound Club
1,296
Monster Mash Lax Clash
Lacrosse
October 30 November 1, 2020
Dyer Park & Lake Lytal Park
73
Yamaha Champions Riding School
Motorsports
November 3-4, 2020
Palm Beach International Raceway
65
Men's Senior Baseball League (MSBL) Fall Classic
Baseball
November 7-21, 2020
FITTEAM Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium
2,993
South Florida Collegiate Baseball Fall League
Baseball
November 7 December 14, 2020
Miller Park, Delray Beach
1,362
The First Tee’s Palm Beach County High School Golf Championships
Golf
November 11-12, 2021
Wellington National Golf Club
N/A
Optimist International Tournament of Champions
Golf
November 14 - 15, 2020
PGA National Resort & Spa
262
Florida Motorcycle Road Racing Association (FMRRA) Series
Motorsports
November 14, 2020 May 23, 2021
Palm Beach International Raceway
N/A
Sun Conference Women's Soccer Tournament
Soccer
November 14-17, 2020
Keiser University
76
Sun Conference Men's Soccer Championships
Soccer
November 17-20, 2020
Keiser University
120
American Junior Golf Association (AJGA) Evian International & Senior Showcase
Golf
November 20 - 22, 2020
PGA National Resort & Spa
387
American Junior Golf Association (AJGA) Rolex Tournament of Champions
Golf
November 23 - 28, 2020
PGA National Resort & Spa
895
Equestrian Holiday & Horses Circuit
Equestrian
November 24, 2020 January 1, 2021
Palm Beach International Equestrian Center
30,110
Blue Line Hockey - Turkey Tussle
Ice Hockey
November 27 - 29, 2020
Palm Beach Ice Works & Palm Beach Skate Zone
33
Hurricane Junior Golf Tour Palm Beach Holiday Junior Open
Golf
November 28 - 29, 2020
Palm Beach National Golf and Country Club
45
CFP National Championship Game Host Committee Golf Tournament
Golf
December 4, 2020
Osprey Point Golf Course
N/A
USSSA Fastpitch Softball - Santa Slam
Fastpitch Softball
December 5 - 6, 2020
Okeeheelee Park, John Prince Park, Lake Charleston Park, & Seminole Palms Park
90
Rize of Champions - Team MMA
Mixed Martial Arts
December 12, 2020
Bamboo Room (Downtown Lake Worth)
24
Bill Bone Florida State Time Trial Championships
Cycling
December 13, 2020
Glades Region
87
US Kids Golf Foundation Holiday Classic
Golf
December 21 - 22, 2020
PGA National Resort & Spa
267
RoofClaim.com Boca Raton Bowl
Football
December 22, 2020
FAU Stadium
505
Hurricane Junior Golf Tour PGA National Holiday Open
Golf
December 26 - 27, 2020
PGA National Resort & Spa
110
Sand Spur Ultra Marathon
Endurance sports
December 26 - 27, 2020
PGA National Resort & Spa
N/A
Junior Honda Classic
Golf
January 2-3, 2021
PGA National Resort & Spa
309
Lou Groza Award Virtual Celebration
Football
January 4, 2021
Orange Bowl Field at Glades Pioneer Park
N/A
Delray Beach Open by VITACOST.com (ATP TOUR)
Tennis
January 4-13, 2021
Delray Beach Tennis Center
1,078
Winter Equestrian Festival
Equestrian
January 6 - April 4, 2021
Palm Beach International Equestrian Center
85,328
Florida Lacrosse Festival
Lacrosse
January 9-10, 2021
Lake Lytal Park
N/A
NexStar Lacrosse National Recruiting Showcase
Lacrosse
January 9-10, 2021
Caloosa Park
74
Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021 Event Name
Sport
Event Dates
Venue
Room Nights
College Preparatory Invitational (CPI)
Equestrian
January 15-17, 2021
Jim Brandon Equestrian Center
76
Game Day USA Junior All-American Games
Baseball
January 15-17, 2021
Roger Dean Cheverolet Stadium & Jupiter Community Park
225
Wellington Soccer Shootout
Soccer
January 15-17, 2021
Village Park
152
South Florida MiniGP
Motorsports
January 15 - 17, 2021 & February 6-7, 2021
Palm Beach International Raceway
212
Florida RUSH
Ice Hockey
January 15-18, 2021
Palm Beach Skate Zone
1,002
Eye of the Hurricane
Lacrosse
January 16-17, 2021
Halpatiokee Regional Park
228
Palm Beach Volleyfest Series
Volleyball
January 16-17, February 13-14, February 27-28, & March 27-28
South Florida Fairgrounds
368
Hurricane Junior Golf Tour Palm Beach Junior Open
Golf
January 30-31, 2021
Westchester Golf and Country Club
74
Florida State Golf Association (FSGA) Florida Junior Tour
Golf
January 30-31, 2021
PGA National Resort & Spa
115
Next Level Greats 7v7
Flag Football
February 6 - 7, 2021
Orange Bowl Field at Glades Pioneer Park, Lake Lytal Park, & County Pines Recreational Complex
161
FAU Paradise Invitational
Golf
February 8 - 9, 2021
Boca Lago Country Club
252
Florida State Golf Association (FSGA) Women's International Four-Ball
Golf
February 10 -11, 2021
Wanderers Club
94
Gauntlet of Polo (C.V. Whitney Cup & USPA Gold Cup)
Polo
February 17 - March 7 & March 10-28, 2021
International Polo Club
N/A
Professional Bowling Association (PBA) Players Championship Final
Bowling
February 21, 2021
Bowlero
57
Diesel Motorsports
Motorsports
February 26 - 27, 2021
Palm Beach International Raceway
12
East End Volleyball Sunshine Series
Beach Volleyball
February 27-28, 2021
Singer Island Municipal Beach in the City of Riviera Beach
128
Professional Bowling Association (PBA) Tournament of Champions
Bowling
February 28, 2021
Bowlero
37
Major League Baseball (MLB) Spring Training
Baseball
February 28 - March 29, 2021
Roger Dean Cheverolet Stadium & Ballpark of the Palm Beaches
21,525
Southern Invitational
Golf
March 1-2, 2021
The Falls Club of the Palm Beaches
115
National Women's Soccer League (NWSL) Washington Spirits Training Camp
Soccer
March 1-17, 2021
Palm Beach Atlantic University & Gardens North County District Park
438
Palm Beach Challenge
Baseball
March 3 - March 31, 2021
Santaluces Athletic Complex
1,370
Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic
Soccer
March 5-7, 2021
The Gardens North County District Park, Dyer Park, Klock Fields, Mirasol Park, & PGA National Park,
44
Tim Rand Invitational
Gymnastics
March 5-7, 2021
Palm Beach County Convention Center
516
Pro Winter Warmup
Motorsports
March 5-7, 2021
Palm Beach International Raceway
597
United States Basketball Association (USAB) Wellington March Madness
Basketball
March 6-7, 2021
10 gyms sourced throughout Palm Beach County
431
PBA Jr. National Championship Finals
Bowling
March 7, 2021
Bolwero
43
Gravel Palm Beach
Cycling
March 7, 2021
Grassy Waters Preserve
54
The Honda Classic (PGA TOUR)
Golf
March 15-21, 2021
PGA National Resort & Spa
5,925
Delray Beach Pickleball Open Association of Pickleball Professionals (APP) Tour
Pickleball
March 18-21, 2021
Delray Beach Tennis Center
1,342
Palm Beach Poker Classic
Poker
March 18-28, 2021
Palm Beach Kennel Club
11
Cloverleaf Invitational
Volleyball
March 19-21, 2021
Palm Beach County Convention Center
459
Hurricane Junior Golf Tour South Florida Kickoff
Golf
March 20-21, 2021
The Links at Madison Green
74
International Gay Polo Tournament
Polo
March 25 - 28, 2021
International Polo Club
45
Run Singer Island Half Marathon
Running
April 3, 2021
Singer Island Municipal Beach in the City of Riviera Beach
56
Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021 Event Name
Sport
Event Dates
Venue
Room Nights
Hardball 360 Spring Training
Baseball
April 7-11, 2021
Ballpark of the Palm Beaches
269
USA Powerlifting Florida Championships
Powerlifting
April 10-11, 2021
Hilton Palm Beach Airport
111
Extreme Kayak Fishing Tournament
Fishing
April 10-11, 2021
Lake Ida Park
49
Angels 4 Autism
Fastpitch Softball
April 10-11, 2021
Lake Lytal Park, Okeeheelee Park, John Prince Park, & Lake Charleston Park
N/A
Officer John Scollo Memorial Softball Tournament
Softball
April 10-11, 2021
Village Park Athletic Complex
355
AAU Karate Gold Florida Championships
Karate
April 10, 2021
Boynton Beach High School
86
ESP Spring Series, CS13 Premeir "AA" & Jumper FEI (Federation Equstre Internationale) events
Equestrian
April 14 -18 & April 21-25, 2021
Palm Beach International Equestrian Center
9,272
Play at the Plate Fantasy Camp World Series
Baseball
April 15-18, 2021
Ballpark of the Palm Beaches
540
NAIA Football Championship Series
Football
April 17 & 24, 2021
Keiser University
193
NAIA Women's Volleyball & Men's Soccer National Championships Opening Rounds
Volleybal & Soccer
April 17 & April 22-24, 2021
Keiser University’s Massimino Court & Keiser University’s Arrigo - Vecellio Field
166
U.S. National Cheer & Dance Championship
Cheerleading & Dance
April 18, 2021
South Florida Fairgrounds
189
Delray Beach International Tennis Federation (ITF) Open
Tennis
April 22-30, 2021
Delray Beach Tennis Center & Delray Swim and Tennis Club
284
Palm Beaches Spartan Sprint Weekend
Endurance sports
April 24-25, 2021
Burt Aaronson South County Regional Park
2,642
Hurricane Junior Golf Tour (HJGT) PGA National Junior Open
Golf
April 24-25, 2021
PGA National Resort & Spa
110
Florida State Golf Association (FSGA) Florida Junior Tour
Golf
April 24-25, 2021
Indian Spring Country Club
68
American Junior Golf Association (AJGA) Junior Championship
Golf
April 29 - May 2, 2021
Banyan Cay Resort & Golf
249
NPC Ultimate Grand Prix
Fitness
May 1, 2021
Boynton Beach High School
154
USSSA Beast of the Southeast
Fastpitch Softball
May 1-2, 2021
Lake Lytal Park, Okeeheelee Park, Lake Charleston Park, & Seminole Palms Parks
162
USTA PIM Open
Tennis
May 1-3, 2021
Delray Beach Tennis Center & Delray Beach Swim & Tennis Club
40
Southeast League
Baseball
May 4 - September 19, 2021
Roger Dean Cheverolet Stadium
2,552
The Sun Conference Baseball Championship
Baseball
May 6-9, 2021
Ballpark of the Palm Beaches
388
Delray Beach Riptide Florida Elite Lacrosse Series
Lacrosse
May 22-23, & June 5-6, 2021
Seacrest Soccer Complex
2,947
Florida Youth Soccer Association (FYSA) Palm Beach Cup
Soccer
May 7-9, 2021
Wellington Showcase & Invitational
Soccer
May 7-9, 2021
Walker Cup Match
Golf
May 8-9,2021
Seminole Golf Club
1,213
USTA Florida 12s & 14s Clay Court Championship
Golf
May 8-11, 2021
Palm Beach Gardens Tennis Center
99
Florida State Golf Association (FSGA) Mid-Amateur Championship
Golf
May 13-16, 2021
The Club at Admiral's Cove
208
Spartan Deka Fit - Palm Beaches
Endurance Sports
May 15-16, 2021
Palm Beach County Convention Center
273
Briana Marie Cox Memorial NIT (National Invitational Tournament)
Fastpitch Softball
May 15-16, 2021
Seminole Palms Park, Lake Lytal Park, Okeeheelee Park, John Prince Park, & Lake Charleston Park
402
PBR Florida Junior Future Series Summer Kickoff
Baseball
May 15 - 16, 2021
Ballpark of the Palm Beaches
37
NCAA Division II Men's Golf National Championship
Golf
May 16 -21, 2021
PGA National Resort & Spa
1,217
Sunshine State Games Lacrosse Championships
Lacrosse
May 21-23, 2021
The Gardens North County District Park, PGA National Park, Seminole Palms Park
434
YellowTennisBall.com Jr Championships
Tennis
May 22-24, 2021
Wycliffe Country Club
160
African American Golfer's Hall of Fame
Golf
May 27-31, 2021
Eastpointe Country Club & Lone Pine Golf Course
115
The Gardens North County District Park, Lilac Park, Mirasol Park, Gardens Park, & PGA National Park Village Park Athletic Complex & Wellington Green Park
112 35
Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021 Event Name
Sport
Event Dates
Venue
Room Nights
Baseball Factory Memorial Day Classic
Baseball
May 28-31, 2021
Roger Dean Cheverolet Stadium
24
Casey Powell Lacrosse Festival
Lacrosse
May 29-30, 2021
Seacrest Soccer Complex
81
Baseball Americas Oualifer for the XXXII Olympiad
Baseball
May 31 - June 5, 2021
Ballpark of the Palm Beaches
4,507
Collegiate League of the Palm Beaches
Baseball
June 1 - August 4, 2021
Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Gardens Park & Lilac Park
3,103
Palm Beach United Water Polo Foundation Florida East Coast Summer Classic
Water Polo
June 4-6, 2021
Boca Raton High School
47 3,177
South Florida Collegiate Baseball League
Baseball
June 4 - July 26, 2021
South County Regional Park, Miller Park, West Boynton Park and Recreation Center, Forest Hill High School, & Santaluces Athletic Complex
Hurricane Junior Golf Tour South Florida Summer Kickoff
Golf
June 6 - 7, 2021
Boca Lago Country Club
18
United States Golf Association (USGA) U.S. Open Qualifying
Golf
June 7, 2021
The Bear's Club
19
Florida's Women's State Golf Association Amateur & Mid-Amateur Championship
Golf
June 7-10, 2021
The Falls Club of the Palm Beaches
N/A 4,952 55
Prospect Select National Showcase Palm Beach Classic & Futures
Baseball
June 8-12, 2021
Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex
U.S. Dressage Olympic Qualification Event
Equestrian
June 8-12, 2021
Palm Beach International Equestrian Center
First Responder Games
Multi-sport
June 8-20, 2021
USSSA Girls Fastpitch Gardens Swamp Classic
Softball
June 12-13, 2021
Prep Baseball Report - PBRT East Florida Select
Baseball
June 17-20, 2021
Ballpark of the Palm Beaches
900
USA BMX Gold Cup Regional Qualifier
BMX
June 18-20, 2021
Okeeheelee Park BMX Track
160
Balling on the Beach
Basketball
June 18-20, 2021
Palm Beach County Convention Center
3,744
SoFlo Summer Shootout
Lacrosse
June 19-20, 2021
Patch Reef Park & Seacrest Soccer Complex
N/A
Perfect Game Ultimate Baseball Championship
Baseball
June 22-25, 2021
Ballpark of the Palm Beaches
1,848
The Champion Course Junior Open at PGA National
Golf
June 23 - 24, 2021
PGA National Resort & Spa
81
Miami Dolphins Football Camp
Football
July 24, 2021
Pompey Park
N/A
Cal Ripken Baseball Rookie State Championship
Baseball
June 24 - 27, 2021
Gardens Park
1,738
American Legion Bob Borovy Memorial Invitational
Baseball
June 24 - 27, 2021
Santaluces Athletic Complex
33
CONCACAF Gold Cup Training
Soccer
June 27-30, 2021
South County Regional Park & The Gardens North County District
1,046
Kids Fitness Festival of the Palm Beaches
Multi-sport
June 30, 2021
Jim Brandon Equestrian Center
N/A
Cal Ripken Baseball 9U-11U State Championship
Baseball
July 1-4, 2021
Gardens Park
1,612
Perfect Game 13U WWBA Championship
Baseball
July 3-7, 2021
Ballpark of the Palm Beaches
1,980
Baseball Factory Firecracker Classic
Baseball
July 6-10, 2021
Roger Dean Chevrolet Stadium
85
Perfect Game Florida Tucci Lumber Endless Summer Classic
Baseball
July 8-12, 2021
Ballpark of the Palm Beaches
330
Big Dog Fat Cat KDW Shootout
Fishing
July 9-10, 2021
Sailfish Marina Resort
638
USTA Boys 18's & 16's National Clay Court Championships
Tennis
July 11-18,2021
Delray Beach Tennis Center, Delray Swim & Tennis Club Boca Grove Country Club, Indian Springs Country Club, The Oaks at Boca Raton, &
2,184
Prospect Select The Wave Invitational
Baseball
July 17-21, 2021
Ballpark of the Palm Beaches
1,061
Cal Ripken Baseball 12U Regional Championship
Baseball
July 20-24, 2021
Okeeheelee Park
455
Perfect Game 13U National Showcase
Baseball
July 23-25, 2021
Ballpark of the Palm Beaches
369
Multiple venues secured acrcoss Palm Beach County Lake Catherine Sportsplex, Palm Beach Gardens Community High School, Mirasol Park, & PGA National Park
1,866 460
Palm Beach County Sports Commission Event Report, October 1, 2020 - September 30, 2021 Event Name
Sport
Event Dates
Venue
Room Nights
"Little Mo" East Regionals
Tennis
July 31 - August 2, 2021
Ballen Isles Country Club
155
Cal Ripken Baseball 10U & 12U World Series
Baseball
August 6-14, 2021
Gardens Park
3,747
NAIA Volleyball Opening Invitational
Volleyball
August 12-15 & August 18-19
Kesier University
654
Florida State Golf Association (FSGA) Women's Four Ball
Golf
August 14-15, 2021
Ballen Isles Country Club
70
USTA Summer Smash Sectionals
Tennis
August 21-23, 2021 & August 28-30, 2021
Delray Beach Tennis Center & Delray Beach Swim & Tennis Club
278
Prospect Select - Skinner Strong Invitational
Baseball
September 3-6, 2021
Ballpark of the Palm Beaches
172
Fight Night
Boxing
September 10, 2021
Delray Beach Tennis Center
N/A
Florida State Golf Association (FSGA) Mid Amateur Four-Ball
Golf
September 11-12, 2021
Eastpointe Country Club
42
USTA Sunshine State Open
Tennis
September 11-13, 2021
Delray Beach Tennis Center
108
NAIA ITA (Intercollegiate Tennis Association) Regionals
Tennis
September 16-19, 2021
Patch Reef Park
N/A
Prospect Select Baseball - The Classic
Baseball
September 17-19, 2021
Ballpark of the Palm Beaches
267
Baseball Factory Fall Classic
Baseball
September 24-26, 2021
Roger Dean Chevrolet Stadium
4
Pam McCloskey Brosnihan Florida Junior Tour
Golf
September 25-26, 2021
Quail Ridge Country Club
93
Prospect Wire Florida Fall Classic
Baseball
September 25-26, 2021
Ballpark of the Palm Beaches
13
TOTAL Participation & Room Nights
230,342
Performance Measure Detail Palm Beach County Sports Commission FY 2021 Performance Measure Sports-related room nights Blue Line Hockey - Columbus Day Discovery Showdown Florida State Golf Association (FSGA) Mid-Amateur Championship United States Tennis Association (USTA) Bobby Curtis Sectional Championships Okeeheelee Halloween Slam NPC Ultimate Grand Prix TimberTech Championship (PGA TOUR Champions) Monster Mash Lax Clash Yamaha Champions Riding School Men's Senior Baseball League (MSBL) Fall Classic South Florida Collegiate Baseball Fall League The First Tee’s Palm Beach County High School Golf Championships Optimist International Tournament of Champions Florida Motorcycle Road Racing Association (FMRRA) Series Sun Conference Women's Soccer Tournament Sun Conference Men's Soccer Championships American Junior Golf Association (AJGA) Evian International & Senior Showcase American Junior Golf Association (AJGA) Rolex Tournament of Champions Equestrian Holiday & Horses Circuit Blue Line Hockey - Turkey Tussle Hurricane Junior Golf Tour Palm Beach Holiday Junior Open CFP National Championship Game Host Committee Golf Tournament USSSA Fastpitch Softball - Santa Slam Rize of Champions - Team MMA Bill Bone Florida State Time Trial Championships US Kids Golf Foundation Holiday Classic RoofClaim.com Boca Raton Bowl Hurricane Junior Golf Tour PGA National Holiday Open Sand Spur Ultra Marathon Junior Honda Classic Lou Groza Award Virtual Celebration Lou Groza Award Virtual Celebration (ATP TOUR) Winter Equestrian Festival Florida Lacrosse Festival NexStar Lacrosse National Recruiting Showcase College Preparatory Invitational (CPI) Game Day USA Junior All-American Games Wellington Soccer Shootout South Florida MiniGP Florida RUSH Eye of the Hurricane Palm Beach Volleyfest Series Hurricane Junior Golf Tour Palm Beach Junior Open Florida State Golf Association (FSGA) Florida Junior Tour Next Level Greats 7v7 FAU Paradise Invitational Florida State Golf Association (FSGA) Women's International Four-Ball Gauntlet of Polo (C.V. Whitney Cup & USPA Gold Cup) Professional Bowling Association (PBA) Players Championship Final Diesel Motorsports East End Volleyball Sunshine Series Professional Bowling Association (PBA) Tournament of Champions
Sport
Ice Hockey Golf Tennis Baseball Fitness Golf Lacrosse Motorsports Baseball Baseball Golf Golf Motorsports Soccer Soccer Golf Golf Equestrian Sports Ice Hockey Golf Golf Fastpitch Softball Mixed Martial Arts Cycling Golf Football Golf Endurance Sports Golf Football Tennis Equestrian Sports Lacrosse Lacrosse Equestrian Sports Baseball Soccer Motorsports Ice Hockey Lacrosse Volleyball Golf Golf Flag Football Golf Golf Polo Bowling Motorsports Beach Volleyball Bowling
2021 Budget Actual 193,500 230,342 866 123 53 N/A 166 1,296 73 65 2,993 1,362 N/A 262 N/A 76 120 387 895 30,110 33 45 N/A 90 24 87 267 505 110 N/A 309 N/A 1,078 85,328 N/A 74 76 225 152 212 1,002 228 368 74 115 161 252 94 N/A 57 12 128 37
Major League Baseball (MLB) Spring Training Southern Invitational National Women's Soccer League (NWSL) - Washington Spirits Training Camp Palm Beach Challenge Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic Tim Rand Invitational Pro Winter Warmup United States Basketball Association (USAB) Wellington March Madness PBA Jr. National Championship Finals Gravel Palm Beach The Honda Classic (PGA TOUR) Delray Beach Pickleball Open - Association of Pickleball Professionals (APP) Tour Palm Beach Poker Classic Cloverleaf Invitational Hurricane Junior Golf Tour South Florida Kickoff International Gay Polo Tournament Run Singer Island Half Marathon Hardball 360 Spring Training USA Powerlifting Florida Championships Extreme Kayak Fishing Tournament Angels 4 Autism Officer John Scollo Memorial Softball Tournament AAU Karate Gold Florida Championships ESP Spring Series, CS13 Premeir "AA" & Jumper FEI events Play at the Plate Fantasy Camp World Series NAIA Football Championship Series NAIA Women's Volleyball/Men's Soccer National Championship Opening Round U.S. National Cheer & Dance Championship Delray Beach International Tennis Federation (ITF) Open Palm Beaches Spartan Sprint Weekend Hurricane Junior Golf Tour (HJGT)PGA National Junior Open Florida State Golf Association (FSGA) Florida Junior Tour American Junior Golf Association (AJGA) Junior Championship NPC Ultimate Grand Prix USSSA Beast of the Southeast USTA PIM Open Southeast League The Sun Conference Baseball Championship Delray Beach Riptide - Florida Elite Lacrosse Series Florida Youth Soccer Association (FYSA) Palm Beach Cup Wellington Showcase & Invitational Walker Cup USTA Florida 12s & 14s Clay Court Championship Florida State Golf Association (FSGA) Mid-Amateur Championship Spartan Deka Fit - Palm Beaches Briana Marie Cox Memorial NIT (National Invitational Tournament) PBR Florida Junior Future Series Summer Kickoff NCAA Division II Men's Golf National Championship Sunshine State Games Lacrosse Championships YellowTennisBall.com Jr Championships African American Golfer's Hall of Fame Baseball Factory Memorial Day Classic Casey Powell Lacrosse Festival Baseball Americas Oualifer for the XXXII Olympiad Collegiate League of the Palm Beaches Palm Beach United Water Polo Foundation - Florida East Coast Summer Classic South Florida Collegiate Baseball League Hurricane Junior Golf Tour - South Florida Summer Kickoff United States Golf Association (USGA) - U.S. Open Qualifying Florida's Women's State Golf Association Amateur & Mid-Amateur Championship
Baseball Golf Soccer Baseball Soccer Gymnastics Motorsports Basketball Bowling Cycling Golf Pickleball Poker Volleyball Golf Polo Running Baseball Powerlifting Fishing Fastpitch Softball Softball Karate Equestrian Baseball Football Volleybal & Soccer Cheerleading & Dance Tennis Endurance sports Golf Golf Golf Fitness Fastpitch Softball Tennis Baseball Baseball Lacrosse Soccer Soccer Golf Tennis Golf Endurance Sports Fastpitch Softball Baseball Golf Lacrosse Tennis Golf Baseball Lacrosse Baseball Baseball Water Polo Baseball Golf Golf Golf
21,525 115 438 1,370 44 516 597 431 43 54 5,925 1,342 11 459 74 45 56 269 111 49 N/A 355 86 9,272 540 193 166 189 284 2,642 110 68 249
154 162 40 2,552 388 2,947 112 35 1,213 99 208 273 402 37 1,217 434 160 115 24 81 4,507 3,103 47 3,177 18 19 N/A
Prospect Select National Showcase - Palm Beach Classic & Futures U.S. Dressage Olympic Qualification Event First Responder Games USSSA Girls Fastpitch Gardens Swamp Classic Prep Baseball Report - PBRT East Florida Select USA BMX Gold Cup Regional Qualifier Balling on the Beach SoFlo Summer Shootout Perfect Game Ultimate Baseball Championship The Champion Course Junior Open at PGA National Miami Dolphins Football Camp Cal Ripken Baseball Rookie State Championship American Legion Bob Borovy Memorial Invitational CONCACAF Gold Cup Training Kids Fitness Festival of the Palm Beaches Cal Ripken Baseball 9U-11U State Championship Perfect Game 13U WWBA Championship Baseball Factory Firecracker Classic Perfect Game Florida Tucci Lumber Endless Summer Classic Big Dog Fat Cat KDW Shootout USTA Boys 18's & 16's National Clay Court Championships Prospect Select The Wave Invitational Cal Ripken Baseball 12U Regional Championship Perfect Game 13U National Showcase "Little Mo" East Regionals Cal Ripken Baseball 10U & 12U World Series NAIA Volleyball Opening Invitational Florida State Golf Association (FSGA) Women's Four Ball USTA Summer Smash Sectionals NAIA ITA (Intercollegiate Tennis Association) Regionals Prospect Select - Skinner Strong Invitational Fight Night Florida State Golf Association (FSGA) Mid Amateur Four-Ball USTA Sunshine State Open Prospect Select Baseball - The Classic Baseball Factory Fall Classic Pam McCloskey Brosnihan Florida Junior Tour Prospect Wire Florida Fall Classic
Baseball Dressage Multi-sport Fastpitch Softball Baseball BMX Basketball Lacrosse Baseball Golf Football Baseball Baseball Soccer Multi-sport Baseball Baseball Baseball Baseball Baseball Tennis Baseball Baseball Baseball Tennis Baseball Volleyball Golf Tennis Tennis Baseball Boxing Golf Tennis Baseball Baseball Golf Baseball
Performance Measure New Sporting Event Room Nights Florida State Golf Association (FSGA) Mid-Amateur Championship United States Tennis Association (USTA) Bobby Curtis Sectional Championships Yamaha Riding School South Florida Collegiate Fall League Optimist International Tournament of Champions Sun Conference Women's Soccer Tournament Sun Conference Men's Soccer Championships American Junior Golf Association (AJGA) Evian International & Senior Showcase Blue Line Hockey - Turkey Tussle Rize of Champions - Team MMA Bill Bone Florida State Time Trial Championships NexStar Lacrosse National Recruiting Showcase South Florida MiniGP Florida RUSH Eye of the Hurricane Palm Beach Volleyfest Series Hurricane Junior Golf Tour Palm Beach Junior Open Florida State Golf Association (FSGA) Florida Junior Tour
Sport
Golf Tennis Motorsports Baseball Golf Soccer Soccer Golf Ice Hockey Mixed Martial Arts Cycling Lacrosse Motorsports Ice Hockey Lacrosse Volleyball Golf Golf
4,952 55 1,866 460 900 160 3,744 N/A 1,848 81 N/A 1,738 33 1,046 N/A 1,612 1,980 85 330 638 2,184 1,061 455 369 155 3,747 654 70 278 N/A 172 N/A 42 108 267 4 93 13 2021 Budget Actual 28,000 49,320 123 53 65 1,362 262 76 120 387 33 24 87 74 212 1,002 228 368 74 115
Florida State Golf Association (FSGA) Florida Junior Tour Next Level Greats 7v7 FAU Paradise Invitational Hurricane Junior Golf Tour - PGA National Holiday Open Florida State Golf Association (FSGA) Women's International Four-Ball Professional Bowling Association (PBA) Players Championship Final Diesel Motorsports Professional Bowling Association (PBA) Tournament of Champions Southern Invitational National Women's Soccer League (NWSL) - Washington Spirits Training Camp Pro Winter Warmup PBA Jr. National Championship Finals Gravel Palm Beach Delray Beach Pickleball Open, Association of Pickleball Professionals (APP) Tour Palm Beach Poker Classic Cloverleaf Invitational Run Singer Island Half Marathon USA Powerlifting Florida Championships Extreme Kayak Fishing Tournament AAU Karate Gold Florida Championships ESP Spring Series, CS13 Premeir "AA" & Jumper FEI events Play at the Plate Fantasy Camp World Series NAIA Football Championship Series NAIA Women's Volleyball/Men's Soccer National Championship Opening Round U.S. National Cheer & Dance Championship Florida State Golf Association (FSGA) - Florida Junior Tour American Junior Golf Association (AJGA) Junior Championship The Sun Conference Baseball USSSA Beast of the Southeast Southeast League Walker Cup Wellington Showcase & Invitational Spartan Deka Fit - Palm Beaches PBR Florida Junior Future Series Summer Kickoff NCAA Division II Men's Golf National Championship Sunshine State Games Lacrosse Championships Casey Powell Lacrosse Festival Baseball Americas Oualifer for the XXXII Olympiad Palm Beach United Water Polo Foundation - Florida East Coast Summer Classic United States Golf Association (USGA) U.S. Open Qualifying U.S. Dressage Olympic Qualification Event First Responder Games Prep Baseball Report - PBRT East Florida Select USA BMX Gold Cup Regional Qualifier Balling on the Beach Perfect Game Ultimate Baseball Championship The Champion Course Junior Open at PGA National CONCACAF Gold Cup Training Cal Ripken Baseball 9U-11U State Championship Perfect Game 13U WWBA Championship Cal Ripken Baseball 12U Regional Championship Perfect Game 13U National Showcase Cal Ripken Baseball 10U & 12U World Series NAIA Volleyball Opening Invitational Florida State Golf Association (FSGA) Women's Four Ball Prospect Select - Skinner Strong Invitational Florida State Golf Association (FSGA) Mid Amateur Four-Ball Prospect Wire Florida Fall Classic
Golf Flag Football Golf Golf Golf Bowling Motorsports Bowling Golf Soccer Motorsports Bowling Cycling Pickleball Poker Volleyball Running Powerlifting Fishing Karate Equestrian Sports Baseball Football Volleyball & Soccer Cheerleading & Dance Golf Golf Baseball Fastpitch Softball Baseball Golf Soccer Endurance Sports Baseball Golf Lacrosse Lacrosse Baseball Water Polo Golf Dressage Multi-sport Baseball BMX Basketball Baseball Golf Soccer Baseball Baseball Baseball Baseball Baseball Volleyball Golf Baseball Golf Baseball
115 161 252 110 94 57 12 37 115 438 597 43 54 1,342 11 459 56 111 49 86 9,272 540 193 166 189 68 249 388 162 2,552 1,213 35 273 37 1,217 434 81 4,507 47 19 55 1,866 900 160 3,744 1,848 81 1,046 1,612 1,980 455 369 3,747 654 70 172 42 13
Performance Measure Submit or assist in the submission of event/activity bids. CONCACAF World Cup Qualifier CONCACAF 17U Women's Invitational CONCACAF Gold Cup & Trainings CONCACAF Beach Soccer Bermuda Football Association Women's National Team Training Pro Watercross Tour International Table Tennis Federation Pan American Championships USA Table Tennis - US Open Championship Cal Ripken Baseball Florida On Tour Cal Ripken Baseball National On Tour NAIA Season Opening Volleyball Invitational USA Taekwondo Grand Prix Series Savannah Bananas World Tour United States Ninja League City Team Finals & Grand Prix Black Sheep Fight Night II Soccer Youth All-American Series Southeastern Conference (SEC) Women's Soccer Championship Conferece USA Women's Soccer Championship Conference USA Women's Golf Championship Conference USA Men's Golf Championship Flag Football World Championship Tour (FFWCT) National Championship PrimeTime Events Uncommitted Fall Showcase Perfect Game (World Wood Bat Association) WWBA World Championship Perfect Game WWBA Freshmen World Championship Perfect Game WWBA 14U World Championship Perfect Game 15U WWBA National Championship Perfect Game 16U WWBA National Championship Perfect Game 17U WWBA National Championship Perfect Game 14U WWBA National Championship Perfect Game 13U WWBA National Championship Perfect Game WWBA 15U Showcase Perfect Game 14U WWBA Showcase Perfect Game 13U WWBA Showcase Perfect Game Ultimate Baseball Championship Perfect Game's Inaugural Hall of Fame Celebration & Coaches Convention Association of Pickleball Professionals (APP) Tour Tropical 7's International Rugby 3v3 Soccer Live National Championships Prep Baseball Report East Florida Select Prep Baseball Report Florida Junior Future Series Summer Kickoff USA BMX Gold Cup Regional Qualifier USA BMX National - Sunshine State Nationals USA BMX Gator Nationals U.S. Youth Soccer National Championships Palm Beach United Water Polo - FEC Summer Classic Balling on the Beach (Middle School Basketball Tournament) USA Track & Field Masters 5K Cross Country Championships IWWA - Cable Wakeboard Championships IWWF Pan American Wakeboard Championships Baseball Americas Qualifier for the XXXII Olympiad US National Cheer & Dance Championship NAIA Men's Soccer National Championship Opening Round NAIA Women's Volleyball National Championship Opening Round NAIA Football Championship Series Esports Travel Summit International Tennis Federation (ITF) Super Senior World Championships
Sport
Soccer Soccer Soccer Soccer Soccer Watercross (jet ski racing) Table Tennis Table Tennis Baseball Baseball Volleyball Taekwondo Baseball Martial Arts Boxing Soccer Soccer Soccer Golf Golf Flag Football Baseball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Pickleball Rugby Soccer Baseball Baseball BMX BMX BMX Soccer Water Polo Basketball Track & Field Wakeboarding Wakeboarding Baseball Cheerleading & Dance Soccer Volleyball Football Sports Conference Tennis
2021 Budget Actual 73 102
International Tennis Federation (ITF) Senior World Championships Florida Sports Foundation Summit DEKAFIT Presented by Spartan Race Legendary Sports Group Box Lacrosse National Scholastic Athletic Foundation Outdoor Nationals AAU Florida Gold Karate Championships Orange Bowl Committee Board Retreat Eminence Cup Paradise Invitational NCAA Division I Men's Soccer National Championship First & Second Round NCAA Division I Women's Soccer National Championship First & Second Round Development Player League (DPL) Winter Showcase USA Volleyball sanctioned events
The Sun Conference Baseball Championship The Sun Conference Women's Flag Football Championship Next Level Greats 7v7 National Women's Soccer League (NWSL) Washington Spirits Spring Training International Slow Pitch Softball (ISPS) World Championship Jackson T. Stevens Cup ClubCorp Club Life Champions Classic AAU Basketball South Florida Regional World Comes to The Palm Beaches - Caribbean Baseball League USA Archery Target Nationals & U.S. Open Southern Invitational National Collegiate Baseball Association (NCBA) Division I World Series Small College Basketball Tipoff Classic Cloverleaf Invitational NXL Paintball World Cup ProspectWire Summer Classic CSE's Southeast Softball Nationals Game Day USA Junior All American Game United States Collegiate Athletic Association (USCAA) National Convention Men's Senior Baseball League (MSBL) Fall Classic American Junior Golf Association (AJGA) Evian International & Senior Showcase American Junior Golf Association (AJGA) Junior Championship Ladies Professional Golf Association (LPGA) Florida Bicycle Racing Association (FBRA) Time Trial Championship South Florida Collegiate Baseball Fall League USA Powerlifting Florida Championships Extreme Kayak Fishing Tournament Tough Mudder Palm Beaches Spartan Sprint Weekend Sunshine State Games Lacrosse Championships Cal Ripken Baseball 10U & 12U World Series Prospect Select Baseball National Showcase Prospect Select - Skinner Strong Invitational
Tennis Sports Conference Endurance Sports Box Lacrosse Track & Field Karate Sports Conference Dance Golf Golf Golf Soccer Volleyball Baseball Flag Football Flag Football Soccer Softball Golf Golf Basketball Baseball Archery Golf Baseball Basketball Volleyball Paintball Baseball Fastpitch Softball Baseball Baseball Baseball Golf Golf Golf Cycling Baseball Powerlifting Fishing Endurance Sports Endurance Sports Lacrosse Baseball Baseball Baseball
Performance Measure Organize site visits to recruit events/activities United States Olympic Committee (USOC) World Baseball Softball Confederation (WBSC) USA Baseball USA Baseball Perfect Game CONCACAF (Confederation of North, Central American & Caribbean Association Football) US Youth Soccer Sports ETA (Events & Tourism Association) Florida Sports Foundation Florida Mayhem & Mutineers NXL Paintball
Sport Olympic sports Baseball Baseball Baseball Baseball Soccer Soccer Sports Conference Sports Conference Esports Paintball
2021 Budget Actual 28 39
Game Day USA Corrigan Sports Enterprises National Women's Soccer League (NWSL) - Washington Spirit International Slow Pitch Softball MGO Events United States Golf Association (USGA) National Scholastic Athletics Foundation Play at the Plate Legendary Sports Group Sport Administration USA Track & Field - Florida US Cheerleading Association National Collegiate Athletic Association Play at the Plate DS Sports Ventures Pro Watercross United States Ninja League Sunshine Events Group Tropical 7's Iconic Creative Agency ClubCorp Champions Classic Yamaha Riding School Conference USA USA Taekwondo Savannah Bananas Development Player League (DPL) Elite Tournaments
Next Level Greats 7v7
Baseball Lacrosse & Soccer Soccer Softball Multi-sports Golf Track & Field Baseball Box Lacrosse Dance Track & Field Cheerleading Golf Baseball Baseball Watercross (Jet ski racing) Martial Arts Lacrosse Rugby Basketball Golf Motorsports Golf & Soccer Taekwondo Baseball Soccer Soccer & Lacrosse Flag Football
Performance Measure Sports events hosted by the PBCSC Blue Line Hockey - Columbus Day Discovery Showdown Florida State Golf Association (FSGA) Mid-Amateur Championship United States Tennis Association (USTA) Bobby Curtis Sectional Championships Okeeheelee Halloween Slam NPC Ultimate Grand Prix TimberTech Championship (PGA TOUR Champions) Monster Mash Lax Clash Yamaha Champions Riding School Men's Senior Baseball League (MSBL) Fall Classic South Florida Collegiate Baseball Fall League The First Tee’s Palm Beach County High School Golf Championships Optimist International Tournament of Champions Florida Motorcycle Road Racing Association (FMRRA) Series Sun Conference Women's Soccer Tournament Sun Conference Men's Soccer Championships American Junior Golf Association (AJGA) Evian International & Senior Showcase American Junior Golf Association (AJGA) Rolex Tournament of Champions Equestrian Holiday & Horses Circuit Blue Line Hockey - Turkey Tussle Hurricane Junior Golf Tour Palm Beach Holiday Junior Open CFP National Championship Game Host Committee Golf Tournament USSSA Fastpitch Softball - Santa Slam Rize of Champions - Team MMA Bill Bone Florida State Time Trial Championships US Kids Golf Foundation Holiday Classic RoofClaim.com Boca Raton Bowl Hurricane Junior Golf Tour PGA National Holiday Open Sand Spur Ultra Marathon
Sport
Ice Hockey Golf Tennis Baseball Fitness Golf Lacrosse Motorsports Baseball Baseball Golf Golf Motorsports Soccer Soccer Golf Golf Equestrian Sports Ice Hockey Golf Golf Fastpitch Softball Mixed Martial Arts Cycling Golf Football Golf Endurance Sports
2021 Budget Actual 120 149
Junior Honda Classic Lou Groza Award Virtual Celebration Lou Groza Award Virtual Celebration (ATP TOUR) Winter Equestrian Festival Florida Lacrosse Festival NexStar Lacrosse National Recruiting Showcase College Preparatory Invitational (CPI) Game Day USA Junior All-American Games Wellington Soccer Shootout South Florida MiniGP Florida RUSH Eye of the Hurricane Palm Beach Volleyfest Series Hurricane Junior Golf Tour Palm Beach Junior Open Florida State Golf Association (FSGA) Florida Junior Tour Next Level Greats 7v7 FAU Paradise Invitational Florida State Golf Association (FSGA) Women's International Four-Ball Gauntlet of Polo (C.V. Whitney Cup & USPA Gold Cup) Professional Bowling Association (PBA) Players Championship Final Diesel Motorsports East End Volleyball Sunshine Series Professional Bowling Association (PBA) Tournament of Champions Major League Baseball (MLB) Spring Training Southern Invitational National Women's Soccer League (NWSL) - Washington Spirits Training Camp Palm Beach Challenge Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic Tim Rand Invitational Pro Winter Warmup United States Basketball Association (USAB) Wellington March Madness PBA Jr. National Championship Finals Gravel Palm Beach The Honda Classic (PGA TOUR) Delray Beach Pickleball Open - Association of Pickleball Professionals (APP) Tour Palm Beach Poker Classic Cloverleaf Invitational Hurricane Junior Golf Tour South Florida Kickoff International Gay Polo Tournament Run Singer Island Half Marathon Hardball 360 Spring Training USA Powerlifting Florida Championships Extreme Kayak Fishing Tournament Angels 4 Autism Officer John Scollo Memorial Softball Tournament AAU Karate Gold Florida Championships ESP Spring Series, CS13 Premeir "AA" & Jumper FEI events Play at the Plate Fantasy Camp World Series NAIA Football Championship Series NAIA Women's Volleyball/Men's Soccer National Championship Opening Round U.S. National Cheer & Dance Championship Delray Beach International Tennis Federation (ITF) Open Palm Beaches Spartan Sprint Weekend Hurricane Junior Golf Tour (HJGT)PGA National Junior Open Florida State Golf Association (FSGA) Florida Junior Tour American Junior Golf Association (AJGA) Junior Championship NPC Ultimate Grand Prix USSSA Beast of the Southeast USTA PIM Open Southeast League
Golf Football Tennis Equestrian Sports Lacrosse Lacrosse Equestrian Sports Baseball Soccer Motorsports Ice Hockey Lacrosse Volleyball Golf Golf Flag Football Golf Golf Polo Bowling Motorsports Beach Volleyball Bowling Baseball Golf Soccer Baseball Soccer Gymnastics Motorsports Basketball Bowling Cycling Golf Pickleball Poker Volleyball Golf Polo Running Baseball Powerlifting Fishing Fastpitch Softball Softball Karate Equestrian Baseball Football Volleybal & Soccer Cheerleading & Dance Tennis Endurance sports Golf Golf Golf Fitness Fastpitch Softball Tennis Baseball
The Sun Conference Baseball Championship Delray Beach Riptide - Florida Elite Lacrosse Series Florida Youth Soccer Association (FYSA) Palm Beach Cup Wellington Showcase & Invitational Walker Cup USTA Florida 12s & 14s Clay Court Championship Florida State Golf Association (FSGA) Mid-Amateur Championship Spartan Deka Fit - Palm Beaches Briana Marie Cox Memorial NIT (National Invitational Tournament) PBR Florida Junior Future Series Summer Kickoff NCAA Division II Men's Golf National Championship Sunshine State Games Lacrosse Championships YellowTennisBall.com Jr Championships African American Golfer's Hall of Fame Baseball Factory Memorial Day Classic Casey Powell Lacrosse Festival Baseball Americas Oualifer for the XXXII Olympiad Collegiate League of the Palm Beaches Palm Beach United Water Polo Foundation - Florida East Coast Summer Classic South Florida Collegiate Baseball League Hurricane Junior Golf Tour - South Florida Summer Kickoff United States Golf Association (USGA) - U.S. Open Qualifying Florida's Women's State Golf Association Amateur & Mid-Amateur Championship Prospect Select National Showcase - Palm Beach Classic & Futures U.S. Dressage Olympic Qualification Event First Responder Games USSSA Girls Fastpitch Gardens Swamp Classic Prep Baseball Report - PBRT East Florida Select USA BMX Gold Cup Regional Qualifier Balling on the Beach SoFlo Summer Shootout Perfect Game Ultimate Baseball Championship The Champion Course Junior Open at PGA National Miami Dolphins Football Camp Cal Ripken Baseball Rookie State Championship American Legion Bob Borovy Memorial Invitational Concacaf Gold Cup Training Kids Fitness Festival of the Palm Beaches Cal Ripken Baseball 9U-11U State Championship Perfect Game 13U WWBA Championship Baseball Factory Firecracker Classic Perfect Game Florida Tucci Lumber Endless Summer Classic Big Dog Fat Cat KDW Shootout USTA Boys 18's & 16's National Clay Court Championships Prospect Select The Wave Invitational Cal Ripken Baseball 12U Regional Championship Perfect Game 13U National Showcase "Little Mo" East Regionals Cal Ripken Baseball 10U & 12U World Series NAIA Volleyball Opening Invitational Florida State Golf Association (FSGA) Women's Four Ball USTA Summer Smash Sectionals NAIA ITA (Intercollegiate Tennis Association) Regionals Prospect Select - Skinner Strong Invitational Fight Night Florida State Golf Association (FSGA) Mid Amateur Four-Ball USTA Sunshine State Open Prospect Select Baseball - The Classic Baseball Factory Fall Classic Pam McCloskey Brosnihan Florida Junior Tour
Baseball Lacrosse Soccer Soccer Golf Tennis Golf Endurance Sports Fastpitch Softball Baseball Golf Lacrosse Tennis Golf Baseball Lacrosse Baseball Baseball Water Polo Baseball Golf Golf Golf Baseball Dressage Multi-sport Fastpitch Softball Baseball BMX Basketball Lacrosse Baseball Golf Football Baseball Baseball Soccer Multi-sport Baseball Baseball Baseball Baseball Baseball Tennis Baseball Baseball Baseball Tennis Baseball Volleyball Golf Tennis Tennis Baseball Boxing Golf Tennis Baseball Baseball Golf
Prospect Wire Florida Fall Classic
Baseball Performance Measure
Assist events/activities - national or international television coverage Lou Groza Award - ESPN College Football Award Show RoofClaim.com Boca Raton Bowl TimberTech Championship (PGA TOUR Champions) The Honda Classic (PGA TOUR) Walker Cup Match U.S. Open Qualifying Winter Equestrian Festival Gauntlet of Polo - U.S Open Polo Championship Delray Beach Open by VITACOST.com (APP Tour) USTA Boys 18's & 16's Clay Court National Championships Delray Beach Pickleball Open - Association of Pickleball Professionals (APP Tour) Major League Baseball (MLB) Spring Training Professional Bowlers Association (PBA) Players Championship Finals Professional Bowlers Association (PBA) Tournament of Champions PBA Jr. Naional Championship Finals The Sun Conference Baseball Championship Baseball Americas Qualifier for the XXXII Olympiad
Outlet
ESPN ESPN Golf Channel Golf Channel/NBC Golf Channel Golf Channel NBC Sports Network CBS Tennis Channel FOX College Sports CBS Sports Network ESPN/MLB Network/Fox Sports FOX BOX FOX Sports 1 The Sun Conference Netowrk ESPN+
2021 Budget Actual 16 17
Palm Beach County Sports Commission Performance Measures Summary Budget VS. Actual
Performance Measure Sports-related room nights
2015 Budget Actual 170,000 183,896
2016 Budget Actual 195,000 203,262
2017 Budget Actual 205,000 223,650
2018 Budget Actual 215,000 244,097
2019 Budget Actual 250,000 256,369
2020 Budget Actual 254,000 222,363
2021 Budget Actual 193,500 230,342
Submission of bids/proposals for tourism events
44
50
50
66
55
57
60
63
65
67
70
102
73
102
Organize site visits to recruit events/activities
19
26
23
31
28
31
35
37
37
38
38
24
28
39
Sports events hosted by the Sports Commission
114
138
140
152
150
162
155
176
165
179
170
112
120
149
Hosted events with national/int'l TV broadcast
10
12
11
11
12
12
13
18
14
14
16
18
16
17
Generation of New sports events room nights
N/A
N/A
15,000
33,205
21,000
55,011
25,000
36,555
27,000
36,608
30,000
33,639
28,000
49,320
Events & Operations Event Support Lou Groza Award Meet and determine semifinalists of 30 FBS kickers Distribute weekly Stars of the Week to highlight top kickers Meet with ESPN West Palm to plan virtual local celebration Update local high school database for high school award voting Boca Raton Bowl Finalize details and planning for sponsor golf outing Obtain bids for team bus transportation Obtain bids for team beach parties Discuss and coordinate logistics for two team beach parties Confirm details for team/band hotels Conference USA Women’s Golf Championship Host site visit at PGA National with conference staff to plan for championship Determine hotel accommodations for participating team due to resort not being available Coordinate with Florida Atlantic University for 2022 event planning
Finalizing Contract Obligations • • • • • • • •
USTA Columbus Day Open Men’s Senior Baseball League Fall Classic USTA Men’s 50s Clay Court Championships Optimist International Tournament of Champions Hardball 360 Fall Classic USTA Women’s 50s Clay Court Championships Perfect Game WWBA Championship Weekend Monster Mash LAX Bash
Event Servicing •
Monster Mash LAX Bash
•
Men’s Senior Baseball League Fall Classic
•
DPL Winter Showcase
•
Gainbridge LPGA at Boca Rio
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Communications-Digital Marketing Marketing & Promotions •
Designed and/or distributed E-Blasts o
Press releases published to PalmBeachSports.com •
Perfect Game Announces Hall of Fame
•
PGA Tour Champions Set for Second Playoff Event at TimberTech Championship
•
Sunshine State Nationals to Bring USA BMX Back to Palm Beach County
•
Palm Beach County to Host Development Player League Winter Showcase in 2022
The October eNews Roundup newsletter:
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Social Media & Digital Advertising Social Media: • Internally managing the PBCSC social media engagement • Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more Top performing social media posts: • TimberTech Championship returns (Twitter) • Perfect Game Press Conference to announce Hall of Fame (Instagram) • Looking back at the only two-time Groza Award winner (Facebook) • Palm Beach County wins bid for elite DPL Winter Showcase (LinkedIn)
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Digital Media The Palm Beach County Sports Commission recently undertook the task of examining and improving the Google profiles for each of the sports facilities within Palm Beach County. This project came to be after partnering with a top national research firm who developed and deployed a sports destination business intelligence survey targeted at event rights holders, promoters, and national governing bodies. This research survey examined the demographics and psychographics of our customers and their decision-making processes. The survey asked respondents to rate our destination against a competitive set. This insight has been extremely valuable in informing marketing efforts as we work to recruit events from many of these same rights holders. Over 26% of event owners told us that they use internet searches for destination inspiration when hosting events. Seeing the importance of internet search, our sports commission took the time to make edits, add photos, and provide any missing information to the Google results when searching for a specific venue. Of the over 40 venues that our sports commission works with, all 40 profiles were enhanced with professionally taken photos while nearly 10 venues received edits to provide more accurate descriptions of the specific facility. Samples of pages that were updated:
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Advertising & promotion In their latest edition, Sports Destination Management published an article detailing the return of gymnastics in different destinations after the pandemic. Austin Lee, the PR manager for the Palm Beach County Sports Commission, has built a strong relationship with SDM’s editorial staff. That connection has led to multiple articles including this one and a pair of stories that will come out later this year.
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Sports Planning Guide, one of our industry’s leading publications, published their 2022 Florida Guide. The Palm Beach County Sports Commission is heavily featured with a two-page spread in the middle of the magazine and with a full page ad in a prime location, the back cover. This will reach many event owners and prominent industry professionals and by doing so will help maintain Palm Beach County’s status as a premier sports travel destination.
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Florida Sports Foundation Summit The Palm Beach County Sports Commission has placed an ad in the upcoming program for the Florida Sports Foundation Summit. The ad will reach an audience comprised entirely of sports business professionals and industry leaders. The ad will help maintain Palm Beach County’s place as a premier sports tourism destination.
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TimberTech Championship The Palm Beach County Sports Commission will be featured in the TimberTech Championship’s Pairings Guide. The guide will be viewed by thousands of fans and will in turn help increase brand awareness.
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Winter Equestrian Festival The long-running Winter Equestrian Festival is the world’s largest and most popular equestrian event. The Palm Beach County Sports Commission is heavily featured at the annual event and will also reach fans through print ads like the one recently used in their program book and prize list for both Holiday and Horses and the Winter Equestrian Festival.
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Perfect Game Announces Inaugural Hall of Fame Class Jupiter, Fla. -- Perfect Game announced the 10-member inaugural class of the newly-created Perfect Game Hall of Fame at a press conference held today at Roger Dean Chevrolet Stadium. The press conference featured National Baseball Hall of Fame member Trevor Hoffman. Following online fan voting and a review by a specially created Perfect Game Hall of Fame selection committee, the inaugural class of Perfect Game Hall of Famers includes Carl Crawford, Prince Fielder, Zack Greinke, Bryce Harper, Brian McCann, Andrew McCutchen, Buster Posey, Mike Trout, Justin Upton, and Joey Votto. The Class of 2021 will be inducted into the Perfect Game Hall of Fame Thursday, December 2, in the Grand Ballroom of the PGA National Resort and Spa in West Palm Beach, Fla. During the ceremony, each of the inductees will be presented with a Perfect Game blazer designed exclusively for the players by Las Vegasbased Stitched Lifestyle.
The day after the gala, Friday, December 3, the Perfect Game Cares Foundation will host a ‘who’s-who’ in Major League Baseball Celebrity Golf Classic at PGA National. Proceeds from all Hall of Fame-related events and activities will benefit the Perfect Game Cares Foundation’s Grow the Game Fund, which helps provide baseball and softball playing opportunities for children in underserved communities across America. Scheduled to participate in the golf event are former Major Leaguers Dante Bichette, Tom “Flash” Gordon, Luis Gonzalez, Trevor Hoffman, Clint Hurdle, Charles Johnson, Andruw Jones, Brian Jordan, Tim Lincecum, Mike Lowell, Tino Martinez, Mark McGwire, Hunter Pence, Tim Redding, CC Sabathia, Gary Sheffield, Junior Spivey, Trevor Story, Tanyon Sturtze, Greg Vaughn and Dmitri Young. Additionally, women’s softball great Jennie Finch and gridiron stars Warren Sapp and Barry Switzer will take to the course in support of the Grow the Game Fund.
“First, I want to thank the fans for casting their votes and I want to thank the Perfect Game selection committee for weighing in with their choices for the inaugural class of the Perfect Game Hall of Fame,” stated Jerry Ford. “Without question, all ten of these players fit the necessary criteria required for entry into the Perfect Game Hall of Fame. Of course, it should go without saying, there are many other great players that will surely join them in the years to come. I am truly honored and blessed by the fact that I was lucky enough to have seen all these great players and outstanding people perform while they were very young. The entire Perfect Game staff has truly enjoyed following their careers in the big leagues, and we’re all proud of their contributions to the game and the communities they call home. They are Hall of Famers on and off the field.”
Perfect Game Cares Foundation Executive Director, Jennifer Ford added: “The Perfect Game family congratulates each member of the inaugural Hall of Fame class. Each one of these men began their esteemed careers as young boys participating with and against their peers during Perfect Game events. From an early age, each one of the Hall of Famers distinguished himself on the field through their play and off the field through their support and compassion for others. It will be a thrill to recognize their achievements in December, as we gather to honor them and raise funds to help provide baseball and softball playing opportunities for children everywhere. Helping the next generation fall in love with the great games of baseball and softball, by removing economic barriers, is at the core of Perfect Game and the Perfect Game Cares Foundation.” Perfect Game, the world’s largest youth baseball and softball platform and scouting service, has been fortunate to have seen more than 1,600 young athletes play at the Major League level after appearing in Perfect Game events during their amateur years. And since 2003, 13,324 Perfect Game alumni have been selected in the MLB first-year, amateur player draft. During the 2021 MLB draft, all 36 players selected on the first day (29 first round picks, one compensation pick, and six competitive balance round A picks) played in Perfect Game events, and 95-percent of all players chosen in the 2021 draft are Perfect Game participants.
To be eligible for election into the Perfect Game Hall of Fame, players had to have been on a Major League Baseball team’s active roster on or before July 15, 2013, and they must have attended multiple Perfect Game events as an amateur. Online fan balloting took place Monday, July 19 through Wednesday, September 1, and participating fans were allowed to select up to 10 players from the original list of 24 eligible players. For more information regarding the Perfect Game Hall of Fame Induction Gala and fundraising golf tournament at PGA National Resort and Spa, please click here.
Palm Beach County to Host Development Player League Winter Showcase in 2022 West Palm Beach, Fla. -- Palm Beach County has been selected to host the Development Player League (DPL) Winter Showcase, from January 6-9, 2022. The Palm Beach County Sports Commission is partnering with Elite Tournaments to bring this event to the Gardens North County District Park and Joseph R. Russo Athletic Complex in Palm Beach Gardens and Ballpark of the Palm Beaches in West Palm Beach. Thousands of athletes, coaches, and spectators will travel to participate in this premier soccer extravaganza. The Palm Beach County Sports Commission’s successful bid will bring a national DPL event to The Palm Beaches for the first time. The DPL is a leading organization for girls’ soccer, which focuses on creating a high level of competition, meaningful games, greater exposure in college showcases, and professional game day environments. The DPL is sanctioned nationwide by the United States Specialty Sports Association (USSSA). USSSA is a multisport organization with over 4,000,000 members in a variety of sports.
Very few communities have the privilege to host events, such as the DPL Winter Showcase, which transforms destinations into a soccer hub. The DPL Winter Showcase will consist of 230 girls’ soccer teams competing in age divisions that range from 13U to 19U. Over 4,000 athletes and more than 10,000 total visitors will participate, making this one of the largest girls’ soccer showcases in the United States. Considering the influx of visitors will be traveling from across the nation, the tourism effects will be significant. The event is expected to create over 8,000 hotel room nights and nearly $7 million in direct visitor spending. Hotels throughout Palm Beach County will benefit from this national event. The DPL will organize three national events in 2022, which include the winter showcase in The Palm Beaches, a spring showcase in Silver Lakes, California, and a summer showcase in Dallas, Texas. DPL consists of nearly 90 soccer clubs totaling over 500 teams throughout the United States. “The Palm Beach County Sports Commission is honored, and excited to bring Palm Beach County its inaugural Development Player League event from a national perspective," says George Linley, Executive Director of the Palm Beach County Sports Commission. “The abundance of new dollars and rise in hotel occupancy created from the DPL Winter Showcase will be welcomed by the hospitality community. Hotels, restaurants, retail outlets, and attractions from Jupiter to Boca Raton will experience a surge of business. There are very few opportunities to host a single sporting event that will create a positive economic boom countywide.”
In addition to being one of Florida’s most impressive Major League Baseball Spring Training complexes, Ballpark of the Palm Beaches is a dynamic setting for a multitude of outdoor sports. In addition to the 7,700-capacity stadium as its centerpiece and the 13 MLB-regulation diamonds, the 160-acre complex at the Ballpark of the Palm Beaches consists of five multipurpose fields designed to FIFA soccer specifications (120-by-80-yards). Ballpark of the Palm Beaches has been home to several marquee soccer tournaments since its opening in 2017.
The Gardens North County District Park opened in June 2019 and sits on 82 acres of land in the City of Palm Beach Gardens. The $13.7 million projects, funded through the one-cent sales tax program, broke ground in early 2018. Phase I has been completed and is currently open to the public. The area can be accessed from PGA Blvd or Central Blvd, through Shady Lakes Drive, and is adjacent to the City’s Tennis Center and Joseph R. Russo Athletic Complex. The Gardens North County District Park is equipped with seven lighted multipurpose fields and the Joseph R. Russo Athletic Complex delivers an additional two multipurpose fields within one location. These venues have been home to soccer events on a national and global scale.
Sunshine State Nationals to Bring USA BMX Back to Palm Beach County WEST PALM BEACH, Fla. -- USA BMX has announced that the Sunshine State Nationals will return to Okeeheelee BMX in West Palm Beach from January 14-16, 2022 at Okeeheelee BMX in West Palm Beach.
The Sunshine State Nationals features a competition format in which riders accrue points based on performance each day and the points earned from each day of competition will be combined to determine an overall champion. The event will host both male and female competitors competing in divisions ranging from 8-and-under, 9-11, 12-15, 16-and-over, and professional. The USA BMX Sunshine State Nationals is an international event, drawing competitors from North, Central and South America, the Caribbean, and Europe. The Palm Beach County Sports Commission last hosted the Sunshine State Nationals in October of 2016. That event had over 2,500 riders and spectators attend which in turn generated over 1,900 room nights and nearly $750,000 in economic impact for Palm Beach County.
The host site for this premier competition is Okeeheelee BMX. The track is consistently voted as one of the best BMX facilities in the United States and currently ranks as the No. 1 track in the eastern region, according to USA BMX. As its name would suggest, Okeeheelee BMX is conveniently located inside one of Palm Beach County’s most versatile venues, Okeeheelee Park. At 1,700 acres, Okeeheelee Park is a West Palm Beach landmark—and an inviting catch-all for sports both common and unusual. Okeeheelee Park includes eight tennis courts, six pickleball courts, and one grass volleyball court. Five lighted baseball fields and four lighted softball fields touch all the bases, while four lighted multipurpose fields are ideal for soccer, rugby, lacrosse and football, and more. The park not only contains a 27-hole public championship golf course; it is also one of the few venues in the region with an 18-hole course for disc golf. Five expansive water-skiing lakes and Shark Wake Park allow for professional water-skiing competition. For the calendar of upcoming sports events in Palm Beach County, click here.
FOR IMMEDIATE RELEASE
PGA Tour Champions Set for Second Playoff Event at TimberTech Championship WEST PALM BEACH, Fla. -- PGA Tour Champions will return to the Old Course at Broken Sound in Boca Raton on November 5-7 for the TimberTech Championship. 54 of the world’s best golfers will tee it up in the long-running tournament that has called Palm Beach County home since 2007. The TimberTech Championship has become the second event in the Charles Schwab Cup Playoffs, with the top 54 players on the money list after the Dominion Energy Charity Classic eligible to advance to Boca Raton. The top 36 finishers at the second stage will earn their place in the Charles Schwab Cup Championship at Phoenix Country Club in Phoenix, Nov. 11-14. The field includes many notable names and major champions including Bernhard Langer, Jim Furyk, and Darren Clarke.
Before the Covid-19 pandemic, this event has traditionally featured three days of championship play in addition to a variety of festivities. Such events include a Women’s Day event, Pro-Am pairing participants with PGA pros, and a variety of other entertainment. The festivities surrounding the golf tournament will return in 2021. With the TimberTech Championship welcoming fans back for the first time since 2019, the Palm Beach County Sports Commission projects the tournament will create a strong economic impact for Palm Beach County. In 2019 the event attracted over 60,000 spectators and generated over $1 million in visitor spending.
In addition to the in-person attendance, viewers from around the world will see The Palm Beaches showcased each day with television coverage provided by the Golf Channel. Over 3.3 million viewers tuned in during the 2020 broadcast, which provided 17.5 hours of coverage. The broadcast was distributed to 84 countries and reached 340 million potential households. With a PGA Tour Champions fixture on The Palm Beaches’ professional golf resume that also includes a PGA Tour event (The Honda Classic) and a LPGA Tour event (Gainbridge LPGA at Boca Rio), it is easy to see why Palm Beach County is Florida's Golf Capital®. The Palm Beaches are home to over 160 picturesque golf courses and a year-round climate that makes it the perfect place to play. Palm Beach County has also been home to many premier amateur golf events including the Walker Cup and several NCAA national and regional championships.
The host site for the TimberTech Championship will be the Old Course at Broken Sound for the 15th consecutive year. The course plays through a landscape of woods, stone bridges, wildlife, lakes, and lagoons. Featuring varying elevations, the Old Course also presents expansive bunkers and renowned greens. For tickets to the 2021 TimberTech Championship, please click here.
The Palm Beach County Sports Commission held a press conference at Roger Dean Chevrolet Stadium to announce the Inaugural Class of the Perfect Game Hall of Fame, the celebration of which will take place at PGA National Resort in December 2021.
The press conference was emceed by ESPN West Palm’s Theo Dorsey and featured comments from Palm Beach County Commissioner Maria Marino, Palm Beach County Sports Commission Executive Director George Linley, Perfect Game Cares Executive Director Jennifer Ford, MLB Hall of Famer Trevor Hoffman and Perfect Game founder Jerry Ford.
Available to the media for interview at the press conference were MLB greats, including Hall of Famer Trevor Hoffman, Charles Johnson, Tom “Flash” Gordon, Luis Alicea, and more.
The event also featured a performance from steel drum trio Steel Band Culture and a special dance presentation from Afrique Ngozi Dance & Drum, in partnership with the Cultural Council for Palm Beach County.
• Media Support • Earned Media
• Art Infusion • Steel Band Culture • Afrique Ngozi Dance & Drum,
The press conference was covered by multiple print, TV and online news sources.
Palm Beach County, Fl
Scan to discover more of what Palm Beach County Sports Commission offers sports planners at SportsPlanningGuide.com
ELITE FACILITIES, WORLD-CLASS ATTRACTIONS AND KNOWLEDGEABLE EXPERTS MAKE PALM BEACH COUNTY A TOP SPORTS DESTINATION
International Polo Club
Stretching from Florida’s Atlantic coast into the state’s rural center, Palm Beach County is easily accessible via Interstate 95. The Palm Beaches are serviced directly via Palm Beach International Airport, with Fort Lauderdale-Hollywood International Airport and Miami International Airport as alternative options to the south.
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Sports Planning Guide
FACILITY SPOTLIGHT
The Ballpark of the Palm Beaches Baseball, Multipurpose
The Ballpark of the Palm Beaches is the Spring Training home to the 2019 World Series champion Washington Nationals and 2017 World Series champion Houston Astros. Designed with an elegant wrap-around concourse and inviting sightlines, the 160-acre complex features a fan-friendly 7,700-capacity stadium as its centerpiece, along with six practice fields per team. A total of 13 MLB fields and five 120-by-80-yard multipurpose athletic fields are covered in beautiful Bermuda grass and cater to soccer, lacrosse, football, rugby, and more.
Roger Dean Chevrolet Stadium Baseball, Multipurpose
One of the region’s preeminent baseball stadiums for more than 20 years, Roger Dean Chevrolet Stadium is the current Spring Training home of the Miami Marlins and St. Louis Cardinals, and is also the only complex in the country that is home to four Minor League Baseball teams. The stadium seats 8,030, including box suites, and a press box, professional scoreboard and JumboTron enhance the experience for fans of all ages. In addition to the main lighted stadium field, the complex features 12 full-size baseball fields with MLB dimensions—six which are lit for night play—on nearly 120 acres in the cozy Abacoa neighborhood of Jupiter, Florida.
@SportsPlanGuide #SportsPG
International Polo Club Palm Beach Polo, Multipurpose
The International Polo Club Palm Beach is a premier polo destination hosting the most prestigious tournaments in the United States with some of the world’s highestranked players. The centerpiece of the winter polo season, and spanning nearly 250 acres, IPC is the largest spectator-f riendly polo facility in the U.S. Its seven polo fields can be converted into 47 multipurpose fields, ideal for rugby, field hockey, lacrosse, football, soccer and more. In 2017, the Florida Sports Foundation named IPC the “Large Market Sports Venue of the Year.” Created with players and fans in mind, the stadium welcomes up to 794 spectators, with an additional 1,028 box seats, and features 7,000 square feet of indoor usable floor space.
Palm Beach County Convention Center Multipurpose
Walking distance from the bustling nightlife and dining scene of downtown West Palm Beach, the Palm Beach County Convention Center presents a spectacular setting for conventions, tradeshows, meetings and social events. An architectural masterpiece with state-of-the-art amenities, the 350,000-square- foot center features a 100,000-square-foot exhibit hall which can
be divided into two 50,000-square-foot areas that can be used for a variety of sporting events, a 22,000-square-foot ballroom and 21,000 square feet of flexible breakout space divisible into 19 rooms. Parking is located onsite at the convention center’s parking garage which features over 2,600 spaces. The Hilton West Palm Beach has 400 luxurious rooms and suites, an additional 24,00 square feet of meeting space, as well as a modern restaurant with outdoor dining and an infinity pool with full-service poolside bar.
Gardens North County District Park
POPULAR ACTIVITIES
▶ The Palm Beaches are home to 47 miles of pristine Atlantic
Ocean beaches from Jupiter to Boca Raton.
▶ Home to more than 160 golf
courses, many of them public, it’s easy to see why The Palm Beaches are Florida’s Golf Capital.
▶ With an average winter
Multipurpose
temperature of 76 degrees, The Palm Beaches has great weather
Gardens North County District Park opened in summer 2019 on 82 acres of land in the immaculate and inviting City of Palm Beach Gardens. Soccer players can get their kicks on the 10 lighted multipurpose fields. The on-site Joseph R. Russo Athletic Complex is notable for its awardwinning Palm Beach Gardens Tennis & Pickleball Center, which contains 18 Har-Tru courts for tennis and 12 pickleball courts, four of which are lit for evening play.
to enjoy golfing, fishing, and other outdoor pursuits.
Palm Beach County Sports Commission offers unparalleled customer service consistently while offering a multitude of event management services including pre-event planning, operational support, permitting,
PALM BEACH COUNTY SPORTS COMMISSION
public relations, and on-site staff assistance. Our sports
Glen Allen, Director of Sports
commission has the tools and
Development
resources to make any event a
561-233-3174
success. Just bring your game –
gallen@palmbeachsports.com
we’ll handle all the rest.
www.palmbeachsports.com
Palm Beach County Convention Center
The Gardens North County District Park
Roger Dean Chevrolet Stadium
Ballpark of the Palm Beaches
SportsPlanningGuide.com
Sports Planning Guide
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Newsletter of the Palm Beach County Film and Television Commission | November 2021
IN THIS ISSUE 1 BURT WOLF IN PBC 2 JUNIOR WARRIOR 3 GOLF DIGEST COVER 4 HEALTH CHANNEL ON PBS 5 LOCAL HIGHLIGHTS 6 UNIQUE ARCHITECTURE 7 G-STAR SPACE PROGRAMS
FILM FLORIDA PODCAST SEASON 4 November Guests: - Austin Highsmith Garces: Actress, Writer, Producer - State Rep. Dana Trabulsy - State Rep. Linda Chaney
BURT WOLF RETURNS TO THE PALM BEACHES Internationally renowned travel historian Burt Wolf recently wrapped a week of filming in Palm Beach County. This time, the host of Travels and Traditions with Burt Wolf, which airs nationally on PBS stations including South Florida PBS, brought his teenage son along for the experience. The theme of this latest installment of the series is “Teach Me” and finds the two learning and playing in The Palm Beaches. “I’ve had incredible opportunities to learn from the artisans that I’ve met during my world travels – like a pasta making session in Bologna, Italy or meeting up with friends for a ski lesson in Switzerland. I’ve always enjoyed my times in Palm Beach County and wanted to share with my son, Nick, my love of this place with the many unique experiences that Kayaking the Intracoastal can be enjoyed here,” said Mr. Wolf. Their “teach me something” experiences include an art session at the Armory Art Center in downtown West Palm Beach, a surf casting fishing lesson in Juno Beach, an environmental photography lesson on the Intracoastal waterways with Benji Studt of the Palm Beach County’s Environmental Resources Management agency, a mixology session with master mixologist Bootleg Greg at Armory Art Center Stage Kitchen & Bar in Palm Beach Gardens, a lesson with a chef on how to properly extract lobster meat and more. West Palm Beach-based Apex Productions handled the cinematography. In addition to reaching more than 10 million households nationally, the series can be viewed on demand at ThePalmBeaches.TV. Mixologist Bootleg Greg
BOYNTON’S JUNIOR WARRIOR Boynton Beach resident Jordan “Flare” Fernandez shined on a recent episode of Universal Kids / Peacock’s popular television series American Ninja Warrior Junior Season 3. The talented teen trained for the challenge with the help of the City of Boynton Beach Fire Rescue Department. Jordan’s father, Lt. Alvis Fernandez, served as a firefighter for 19 years until his untimely passing in 2019. His colleagues and friends from Station #4 have been there for Jordan ever since, even building her a Ninja Warrior obstacle course in her backyard to train for the c show. JVCT Productions out of California filmed background segments with Jordan throughout The Palm Beaches, including at Boynton Beach Fire Rescue Station #4, to set the scene and honor Lt. Fernandez. See more at universalkids.com. Jordan Fernandez
KOEPKA ON THE COVER Professional golfer Brooks Koepka graced the cover of the latest issue of Golf Digest, shot at a private waterfront estate in his hometown of Jupiter. Koepka is back at the top of his game following knee surgery in March 2021, recently tying for second place at the 2021 PGA Championship. Posing in colorful attire along the palm tree-lined backyard and lounging in flamingo floats in the infinity pool, Koepka and fiancé Jena Sims let their personalities shine in front of the lens as well as in an accompanying video interview playing the “(Not Yet) Newlyweds Game”. The setting is quintessential Florida, and Brooks is in good company amongst golf greats Tiger Woods, Jack Nicklaus, Rickie Fowler, Rory McIlory and more who call Jupiter home. “Outside golf, I have everything I want… Even if I shoot 75, I come home to people I love,” said Koepka in the Golf Digest interview. See more at golfdigest.com. 4D Koepka in Jupiter
FOCUS ON FILM MORIKAMI SETS THE SCENE Morikami Museum and Japanese Gardens in Delray Beach recently hosted two Japanese product campaigns, one for Matsuda eyewear and the other for Kikori Whiskey, a Morikami Japanese Gardens Japanese spirit brand. While Morikami is a popular production venue for a variety of projects looking for lush backdrops and whimsical settings, its uniquely Japanese-inspired elements make it a perfect location for domestic productions that need to capture the essence of Japan. “It is an honor to host so many different productions throughout the year and to see the hard work we put into curating the gardens reach audiences across the globe,” Alanna Keating, Facility Rental Manager. See more about all the attraction has to offer at morikami.org.
FOOTBALL IN PARADISE Millions of eyeballs around the country will be tuned in to The Palm Beaches every Saturday when the Florida Atlantic Owls play at home in Boca Raton. That’s because FAU’s football program is set to join the American Athletic Conference (AAC). Formerly a part of the Big East, this monumental shift will bring a big boost to the program’s TV exposure. The AAC recently struck a 10-year deal with ESPN, making it the wealthiest conference in college football outside of the Power Five. The new agreement provides a stronger presence on ESPN’s primary networks, which include ABC and streaming service ESPN+. FAU President John Kelly says the university is proud of the move, adding that he looks forward to “continuing our tradition of Winning in Paradise with the AAC” and achieving Howard Schnellenberger’s vision of building a national championship team in Boca Raton. For more info, visit fausports.com/ sports/football.
ALL HEALTH ALL THE TIME The Health Channel offers a uniquely designed concept that connects viewers with medical and well-being specialists in real time. Created by South Florida PBS in collaboration with Baptist Health South Florida, the network aims to empower its audience with the most up-to-date information to help them take more control of their health, and has become more important than ever since the onset of the pandemic. Featured programs include: Doctor Q&A, a show where viewers can get in-depth answers to their health and wellness questions from a trusted source; Vital Signs with Dr. Sanjay Gupta, CNN’s Chief Medical Correspondent; and Vida y Salud, a fast-paced and informative Spanish-language show. Most recently, the network premiered Sex Talk, a show that dispels sex myths while looking into the science of sex and sexual health. The show is hosted by Dr. Lia Jiannine, a professor at Nova Southeastern University. Learn more at allhealthtv.com/news.
PALM BEACH FILM FEST’S FIRST WRAP The inaugural Palm Beach Film Festival was hosted at the Movies at Wellington last month, presenting some of the best new short and feature-length films from around the world and offering directors, producers and talent a new window to showcase their productions. Through the efforts of director/producer Carlos Ochoa, the festival had a great turnout for a variety of events including the Opening Gala and Awards Ceremony, Teacher’s Night Out Party, Treat of 3 and Spooky Friday. The US debut of The Laureate, a film by William Nunez, opened the festival and set the scene for several days of wonderful films, creative talent and supportive audiences. See more about the films featured at pbfilmfestival.com. Opening Gala
ON THE TOWN EXPANDS REACH ON CHANNEL 20
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The Palm Beaches TV original programming expands content distribution to Palm Beach County’s government access Channel 20. On the Town in The Palm Beaches Hispanic Heritage explores Hispanic businesses with Rhythms Dance Studio, The Hispanic Heritage Festival, Salento Coffee Shop, Mario Lopez Torres Furniture and more. The show is airing Mondays at 9:30am, Wednesdays at 10:00am, Fridays at 4:00pm and Saturdays at 3:00pm. On the Town in The Palm Beaches Black Voices visits a variety of Black owned businesses, including Natural Movers Dance Project, Spady Cultural Heritage Museum, Streetwaves, The New Vegan and more. The show is airing Sundays at 9:00am, Tuesdays at 1:30pm, and Thursdays at 8:30am. These signature shows, airing first on South Florida PBS, continue to air on The Surfer at Streetwaves Palm Beaches TV and are available for video on-demand viewing. For more information, visit ThePalmBeaches.TV. 4D
FOCUS ON FILM NEW THRILLER ON THE CIRCUIT Daggers Drawn, a short film by local writer/ director James Cotton, is hitting the festival circuit this Fall with three stops in November alone. The film will premiere at the Fort Lauderdale International Film Festival on November 6 (with two subsequent screenings on November 10), followed by the Rome International Film Festival in Georgia, then heads to the UK for the Birmingham Film Festival where it is up nominated for Best Hair & Make-Up, the Audience Award and The Bull Award (grand prize). “I am eternally grateful to everyone who made this film possible. It is such an honor to show this passion project to so many different audiences across the globe. In particular, I sincerely hope that the project leads to further collaborations with the film community in Florida and enables me to leap into the feature film space,” said Cotton. The film is produced by Cotton Reel Entertainment and FilmGate Miami. See more at instagram.com/daggersdrawnshortfilm.
KO-MAR’S LATEST INNOVATIONS Production technology changes quickly, but Ko-Mar Productions, who has been producing content out of West Palm Beach for over 40 years, continues to stay on the forefront of the fast-paced industry. They have recently added the ARRI Alexa Mini LF to their camera gear which is one of the most versatile and full sensor cameras on the market. “This is a fascinating and powerful piece of equipment to add to our camera collection. It really expands opportunities and quality of our content,” said Todd Kolich, president of Ko-Mar Productions. The exciting new camera, often used on large-scale productions and is currently being used around on series such as Ted Lasso, Outlander and Killing Eve. The new camera is being utilized at Ko-Mar Productions for a Jupiter Medical Center series as well as international clients BMW/IMG/European Tour Productions on a project centered around the unveiling of BMW’s brand-new all electric SUV at golf’s biggest global event, The ARRI Alexa Mini LF Ryder Cup. See more at ko-mar.com.
TRANSMEDIA HITS THE AIRWAVES TransMedia Group, a full-service PR firm in the heart of Boca Raton, has introduced a new radio show broadcast on WWNN Radio. Dubbed TransMedia Monday, every week on WWNN will kick off with rousing interviews with celebrities, sports figures, crypto experts, successful Adrienne Mazzone entrepreneurs and other newsmakers. “Radio listeners are in for a sparkling new format that eventually will go national,” said show host, Adrienne Mazzone, President of TransMedia Group. “The show will feature stimulating guests sharing their personal success stories in business, sports, entertainment, and the arts.” Listeners can enjoy TransMedia Monday at 9:00am on 1470 AM, 96.9 FM, and 95.3 FM which are part of the South Florida's Money Talk Radio Network. Additionally, there will be Facebook live shows every two weeks which will also air on YouTube. For more information visit fmmoneytalkradio.com.
SOUTH FLORIDA FILM FUND Feature Florida Partnerships is pleased to announce it has signed an agreement to serve as consultant to the South Florida Film Fund One LLC, a motion picture financing venture established for the four-county South Florida region comprising Monroe, Miami Dade, Broward, and Palm Beach counties. An innovative alternative to tax incentives, the Fund is designed to revitalize production in the Sunshine State by providing capital at superior rates and conditions to independent feature films and limited episodic television series in the $2 million to $8 million range. It is intended to not only attract projects from out of state but also stimulate indigenous production and support aspiring Florida filmmakers and emerging Florida-based production companies who are transitioning to higher creative and budget levels. For more info, visit featurefloridapartnerships.org.
MEDA LITERACY WEEK IN THE PALM BEACHES U.S. Media Literacy Week was celebrated last month from October 25-29, calling attention to the importance of media literacy education by bringing together hundreds of partners for events around the country. Local award-winning producer and educator Alicia Haywood and her nonprofit organization, The iSpeakMedia Foundation, hosted events throughout The Palm Beaches. Kicking off with a virtual panel discussion titled Behind the Screens: How does it work? featuring veteran media professionals, subsequent events included: a Moms for Media Literacy Luncheon, Dads for Media Literacy Meet+Eat, the debut of the Athlete Aftermath podcast (hosted by Jana Angel) commemorating an Athletes for Media Literacy focus, a Families for Media Literacy screen-free challenge, and a Teachers + Librarians B.Y.O. Tea. “My hope is that appreciation for the skills needed to navigate our heavily mediated culture in a healthy way will continue to grow with more state and community leaders, educators, parents, students, athletes, and media professionals.” See more at ispeakmedia.org and MediaLiteracyWeek.us. 4D
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FOCUS ON FILM FLASHBACK FEATURE: MARLEY & ME Marley & Me, a family-friendly favorite starring Owen Wilson and Jennifer Aniston and based on the best-selling book by former Sun Sentinel columnist John Grogan, filmed across South Florida in 2007. Palm Beach County can be seen as John Grogan’ s character (played by Wilson) is driving across the Flagler Memorial Bridge with unruly, lovable Labrador “Marley” in the seat next to him. The scene creates a traffic jam and results in the Sheriff issuing a ticket. The film spent two months filming in the region and pumped more than $10 million into area businesses and paid wages for nearly 1,400 local industry pros. See more at visit en.wikipedia.org/wiki/Marley_%26_Me_(film).
LOCATION SPOTLIGHT UNIQUE ARCHITECTURAL BACKDROPS Every photographer knows that strong lines lead the eye. We are always happy to find them, and whether they are straight or in a curved pattern, they excel in composing a picture or setting a scene.
Alton Bus Stop
The modern angles in the Alton community in Palm Beach Gardens offer an exciting backdrop for fashion and corporate images with geometric two-toned hardscaping that adds dimension along with lush Alton Retail Area landscaping. The 650-acre community features parks for people and pets, green space, walking trails, a recreation center with pool and retail zones. The vibe is modern and high style fits right in. The Palm Beach Zoo entry plaza offers a sculpted wall water garden feature on a large curve. The property doubles as exotic locations like Asia, the Islands and Tropics of the Americas. Choose from indoor or outdoor backdrops that include Entry Plaza rustic pioneer, tropical gardens or caves and forests. The Mayan Plaza and the fountain area takes on a totally different look at night. For more info, please visit pbfilm.com/locations. Entry Exterior
EDUCATION CORNER G-STAR BLASTS OFF G-Star High School of the Arts has linked up with NASA’s HUNCH program (High school students United with NASA to Create Hardware), an on-going program open to students that offers interaction with the US Government for the expansion and evolution of space travel. Students will innovate and build inventions for astronauts to utilize in the International Space Station (ISS). Hardware will be inspected and approved by NASA and then launched on a SpaceX Falcon 9 rocket to be delivered to the ISS for use by astronauts. “The opportunity to work with NASA to invent something for space makes science exciting and relevant,” said Kim Collins, principal of G-Star School of the Arts. “This opportunity for G-Star students gives them access to a whole new world of career possibilities.”
Five years ago, G-Star made the decision to move into the Augmented Age (people, Artificial Intelligence, and robotics) and space travel. As part of that mission, working with NASA fulfills a goal to unite art with science and engineering. The program will empower and inspire students through a “Project Based Learning” program. Students learn 21st century skills which could launch their careers through participation in the design and fabrication of real-world products for NASA. Those interested in the program should warp over to gstarschool.org.
Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin
* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com
To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000
BOARD OF COUNTY COMMISSIONERS Dave Kerner, Mayor | Robert S. Weinroth, Vice Mayor Maria G Marino | Gregg K. Weiss | Maria Sachs | Melissa McKinlay | Mack Bernard Verdenia Baker, County Administrator
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PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Senior Office Administrator Alberto Jordat
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Production Activity Report For September 2021 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the Coronavirus’ impact on Palm Beach County’s production industry beginning in March 2020, year-over-year percentage changes in each category show major increases due primarily to the stability the industry has reached in recovering business lost amidst global lockdowns during the pandemic. For a more detailed historical context of COVID-19’s impact timeline for Palm Beach County and the state of Florida as compared to the U.S. at large, please refer to the March – December 2020 Production Activity Reports. Percentage change variances of ± 10% are as follows for the September 2021 year-to-date production statistics: 1. 2. 3. 4. 5. 6. 7.
Production Revenue: 25% increase Hotel Room Nights: 44% increase Production Days: 30% increase Total Productions: 52% increase Total Leads: 25% increase Lead Responses: 23% increase Lead Conversions: 49% increase
In comparison to pre-pandemic numbers from 2019, cumulative totals for Production Days, Permits, NonPermitted Productions, Leads and Lead Conversions for January–September 2021 have surpassed that of January–September 2019, showing that the Palm Beach County production industry continues to push forward on recovery from the hardships and obstacles presented by the pandemic. Notable productions this month include true crime docuseries like Bunim-Murray’s Under the Radar, photoshoots for White House Black Market, and major sporting events like the kick-off to the 2021 football season for the Florida Atlantic University Owls (now with national distribution on ESPN). Additionally, the Tourism Branded Content Sponsorship Program continued on-location production for new episodes of Art Adventures of The Palm Beaches: The Art of Food and a teaser for a new series titled America’s First Resort Destination. In the midst of the recovery process, the FTC staff actively generates and pursues leads for new business. While major production epicenters like California and New York were undergoing continuous shutdowns to slow the spread of COVID-19 in January and February 2021, Florida remained open for business while making health and safety a priority on set, and has continued to do so through the uncertainty of COVID variants and rising/falling case numbers. The FTC cultivates relationships with returning clients to keep Palm Beach County top of mind as safe, reliable place for production to take place.
4.E.
January 2021 September 2021Production ProductionActivity ActivityReport Report PRODUCTION REVENUE
Sept 2020
YTD 2020
Sept 2021
YTD 2021
$10,024,274
$97,847,812
$12,111,756
$122,529,013
12-MONTH ROLLING REVENUE October 2020 - September 2021
CHANGE 25%
$195,998,725
HOTEL ROOM NIGHTS
418
5,552
704
7,972
44%
PRODUCTION DAYS
522
4,299
593
5,574
30%
Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS
19 17 36
164 148 312
14 19 33
271 202 473
65% 36% 52%
State FC and Susan Simms Other Leads and Return Clients
6 13
26 171
4 18
40 206
54% 20%
TOTAL LEADS
19
197
22
246
25%
LEAD RESPONSES
19
195
21
240
23%
8
68
7
101
49%
1,871
18,884
1,775
20,324
8%
LEAD CONVERSIONS WEBSITE UNIQUE VISITORS
Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Twelve Months Ending September 2021 Period To Date Actual
OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)
Curr Budget
Year To Date Budget Var
Actual
Curr Budget
Annual Budget Budget Var
Actual
Annual Budget
Budget Var
84,375 0 5,683 11,961 4,188 3,636 13,512 3,024
36,800 0 1,200 40,590 4,680 8,000 1,250 (6,250)
47,575 0 4,483 (28,629) (492) (4,364) 12,262 9,274
1,097,308 10,000 252,441 46,103 250,318 61,537 172,964 107,785
1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)
(682,692) 10,000 (113,039) (1,605,897) (144,782) (40,863) (138,396) 182,125
1,097,308 10,000 252,441 46,103 250,318 61,537 172,964 107,785
1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)
(682,692) 10,000 (113,039) (1,605,897) (144,782) (40,863) (138,396) 182,125
TOTAL OPERATING REVENUE
126,379
86,270
40,109
1,998,456
4,532,000
(2,533,544)
1,998,456
4,532,000
(2,543,544)
OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD
29,221 31,524 5,250 26,301 174,261 13,769 12,660 18,047 42,814
75,690 65,620 29,870 33,470 212,420 29,470 16,430 24,690 58,090
46,469 34,096 24,620 7,169 38,159 15,701 3,770 6,643 15,276
304,739 330,830 95,012 234,824 1,537,390 227,102 152,594 228,063 348,831
424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000
119,361 230,670 203,688 98,676 1,030,910 125,598 58,206 128,837 39,169
304,739 330,830 95,012 234,824 1,537,390 227,102 152,594 228,063 348,831
424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000
119,361 230,670 203,688 98,676 1,030,910 125,598 58,206 128,837 39,169
TOTAL OPERATING EXPENSES
353,848
545,750
191,902
3,459,385
5,494,500
2,035,115
3,459,385
5,494,500
2,035,115
(227,469)
(459,480)
232,011
(1,460,928)
NET OPERATING INCOME (LOSS) OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X
Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue* Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses* Net Income (Loss)
4,419 (231,888)
1,500,000 (34) 1,499,966
5,779 29,370 9,502 44,651 1,223,428
6,000 (465,480)
(1,581)
(8,058)
(962,500)
(498,428)
(1,460,928)
30,000
(38,058)
(8,058)
233,592
(1,452,870)
(992,500)
(460,370)
-
1,500,000 (34) 1,499,966
1,500,000 7,385 250,000 1,757,385
2,700,000 (239,101) 250,000 2,710,899
(1,200,000) 239,101 7,385 (953,514)
333 37,500 1,250 500 16,607 51,667 107,857
333 37,500 (4,529) 500 (12,763) 42,165 63,206
442,611 11,557 124,264 35,768 614,200
-
(573,337)
1,796,765
(309,685)
4,000 450,000 15,000 6,000 199,284 620,000 1,294,284 424,115
(962,500)
(498,428)
30,000
(38,058)
(1,452,870)
(992,500)
(460,370)
1,500,000 7,385 250,000 1,757,385
2,443,728 2,700,000 (239,101) 250,000 5,154,627
(2,443,728) (1,200,000) 239,101 7,385 (3,397,242)
4,000 7,389 3,443 6,000 75,020 584,232 680,084
442,611 11,557 124,264 35,768 614,200
4,000 450,000 15,000 6,000 199,284 620,000 1,294,284
(733,800)
(309,685)
2,867,843
4,000 7,389 3,443 6,000 75,020 584,232 680,084 (3,177,528)
4F
4 - F1
Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Twelve Months Ending September 2021
4-F2
Period To Date Actual MTD Current Year
OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)
Actual MTD Prior Year
Year To Date MTD Variance
Actual YTD Current Year
Actual YTD Prior Year
Variance
84,375 0 5,683 11,961 4,188 3,636 13,512 3,024
0 0 (1,448) (64,015) 5 0 0 (2,283)
84,375 0 7,131 75,976 4,184 3,636 13,512 5,307
1,097,308 10,000 252,441 46,103 250,318 61,537 172,964 107,785
1,561,340 10,000 346,463 1,334,397 386,654 90,173 242,856 (44,326)
(464,032) 0 (94,022) (1,288,294) (136,335) (28,636) (69,893) 152,112
TOTAL OPERATING REVENUE
126,379
(67,741)
194,120
1,998,456
3,927,557
(1,929,101)
OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD
29,221 31,524 5,250 26,301 174,261 13,769 12,660 18,047 42,814
73,148 45,098 23,298 26,874 148,436 23,642 21,566 (22,562) 42,133
43,928 13,574 18,048 573 (25,826) 9,873 8,905 (40,610) (681)
304,739 330,830 95,012 234,824 1,537,390 227,102 152,594 228,063 348,831
385,070 471,263 237,052 279,133 1,917,821 303,565 198,733 261,427 358,821
80,330 140,433 142,040 44,309 380,431 76,464 46,138 33,363 9,990
TOTAL OPERATING EXPENSES
353,848
381,633
27,786
3,459,385
4,412,883
953,499
(227,469)
(449,374)
221,906
(1,460,928)
NET OPERATING INCOME (LOSS) OPERATIONAL CAPITAL EXPENSES
4,419
7,828
(3,409)
(8,058)
(485,327)
(975,602)
20,495
(28,554)
NET OPERATING INCOME (LOSS) AFTER CAP-X
(231,888)
(457,203)
225,315
(1,452,870)
(505,822)
(947,048)
COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY FUNDING PAID TO COUNTY
651,346 (521,615)
831,194 408,538
(179,848) (930,152)
3,451,326 (1,998,456)
4,433,379 (3,927,557)
(982,053) 1,929,101
129,731
1,239,732
(1,110,001)
1,452,870
505,822
947,048
(102,157)
782,529
(884,686)
-
(0)
0
TOTAL NET COUNTY FUNDING ACTIVITY NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING
Marketing Report – November 2021 November Events Description Trendz Tradeshow BDB Opioid Breakfast Frag Swap Unleash the Power Within Chamber of Commerce
Start 11/01/21 11/02/21 11/05/21 11/08/21 11/18/21
End #PPL Type Status 11/07/21 500 Trade Definite 11/02/21 70 Banquet Definite 11/06/21 200 Meeting Definite 11/14/21 7,000 Convention Definite 11/18/21 200 Banquet Tentative
Social Media Social Media Followers Facebook –8,384 (September) to 8,413 (October) Instagram – 2,056 (September) to 2,082 (October) Twitter - 3,101 (September) to 3,101 (October) Instagram Monthly Total Interactions –152 (September) to 78 (October) Impressions –2,645 (September) to 1,862 (October) Reach – 612 (September) to 608 (October) Generate Profile Visits – 126 (September) to 300 (October) Facebook Monthly Total People Reached – 44,437 (September) to 58,103 (October) Post Engagements – 3,477 (September) to 4,932 (October) Page Likes – 31 (September) to 24 (October)
4.G.
Google Analytics
4G
Media Alerts Questex's IECSC Successfully Brought Spa and Wellness Buyers and Sellers Together in Florida [google.com] We are thrilled to call the Palm Beach Convention Center our new home for IECSC Florida,” said event director Liz Hitchcock.
4G
DEFINITE Room Rental by Month
Booked Date Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 ACTUAL BUDGET Variance Prospects
Oct-21 87,525 87,525
Nov-21 162,918 165,418
Dec-21 38,785 39,210
Jan-22 118,525 122,125
Feb-22 439,852 447,727
Mar-22 328,219 369,069
Apr-22 192,262 194,112
May-22 327,933 362,583
Jun-22
Jul-22 30,000 30,000
0 50,000
Aug-22 101,135 101,135
Sep-22 TOTALS 135,688 $ 1,962,842 135,688 $ 2,104,592
$
87,525
$
165,418
$
38,785
$
122,125
$
447,727
$
328,219
$
194,112
$
362,583
$
50,000
$
30,000
$
101,135
$
135,688
$
136,000
$
22,000
$
127,000
$
105,000
$
456,000
$
298,000
$
203,000
$
195,000
$
29,000
$
80,000
$
41,000
$
140,000
$
(48,475) $
143,418
$
(88,215) $
17,125
$
(8,273) $
30,219
$
(8,888) $
167,583
$
21,000
$
(50,000) $
60,135
$
21,400
$
$
1,800
$
174,363
$
18,950
$
$
-
$
-
$
-
$
-
$
22,750
11/1/2021
updated:
41,813
$
$ $
2,063,317 1,832,000
(4,312) $
231,317
-
$
281,076
Cancels
4H
October 2021 Project Status Report Department of Environmental Resources Management Reef Dart Deployment: After a few months of weather and scheduling delays, 40 reef darts were successfully deployed roughly 3.5 miles offshore of the Lake Worth Inlet. The reef darts, made of repurposed concrete utility poles placed in square concrete bases, settle base-down on the seafloor around 500 feet deep and provide vertical relief for fish like juvenile grouper and snapper. This project is part of an ongoing partnership with the West Palm Beach Fishing Club, and is the fifth reef dart deployment since 2017.
REEF DART DEPLOYMENT
SEA TURTLE HATCHLING
Frights in the Forest: Over 300 brave souls came to North Jupiter Flatwoods Natural Area on October 29th for a Frights in the Forest event. During the event, ERM staff scared visitors on a “Haunted Hiking” trail and Natural Area Adopter Busch Wildlife brought live animals to educate participants.
Sea Turtle Nesting Season: October 31st marked the official last day of sea turtle nesting season in southeast Florida. Although the season is technically coming to an end, there are still nests incubating on the beaches of Palm Beach County. Green turtles nest slightly later in the season compared to other species of sea turtles, typically beginning in June and ending around late September. Some of the green turtle nests laid later in the season could remain on the beach to incubate until around mid-December.
BARN OWL
PUMPKIN SCARECROWS
Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard
4I
Volunteers in Action: ERM staff and volunteers spent several hours removing vegetation from bird nesting islands at Bryant Park Wetlands and Snook Islands Natural Area. The group met at Bryant Park to hop on some kayaks and then paddled to the work sites. Once on the islands, staff directed the group to pull seaside mahoe, Australian pine and swamp flatsedge. The group filled 20 large bags and removed many small trees during the event. Removing this vegetation created better bird nesting habitat for American oystercatchers, least terns and black skimmers; these birds prefer open sandy areas free of dense vegetation. INVASIVE VEGETATION REMOVAL
Prescribed Fire: On October 20th, ERM staff conducted a 52 acre prescribed burn at Royal Palm Beach Pines Natural Area. The main objective of the burn was to create “good black”, which refers to an area that is sufficiently burned to not present a fire risk due to the lack of vegetative fuel. This strategy creates an area that can be used as a fire break during future burns, allowing them to be completed more easily and with less risk than otherwise.
PRESCRIBED FIRE BURN CREW
Run For The Natural Areas: On October 30th, nearly 250 runners participated in the 4th annual Run for the Natural Areas at Winding Waters Natural Area. The run was originally scheduled for March 2020 but was postponed due to COVID-19. This year marked the addition of a 10K route in which more than two thirds of the runners participated. The run was organized by Sand Spur Ultra, which annually organizes two grueling long-distance runs at Jupiter Ridge Natural Area. Proceeds from the run will be donated towards the management of the natural areas.
TRAIL RUN
Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!
UPCOMING ERM EVENTS • • • •
November 4: AN EVENING UNDER THE STARS at Pine Glades November 10: MORNING PADDLE at Ocean Ridge November 10: AFTERNOON PADDLE at Ocean Ridge November 20: FOUR MILE TRAIL RUN at Loxahatchee Slough
Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard
PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended September 2021
Percent Change
12 Months 12 Months ended ended Sept Sept 2020 2021
Percent Change
Sept 2021
Sept 2020
Total Passengers
351,774
133,367
163.8%
4,264,037
4,198,374
1.6%
Total Estimated Seat Capacity (1)
437,731
200,490
118.3%
6,112,645
6,084,489
0.5%
Estimated Load Factor (2)
80.4%
66.5%
13.8%
Total Cargo Tons (3)
2,430
2,633
-7.7%
31,155
29,469
5.7%
223,660
115,053
94.4%
3,032,890
3,022,573
0.3%
Air Carrier Operations (4)
3,026
1,482
104.2%
41,312
40,580
1.8%
GA & Other Operations (5)
6,206
4,801
29.3%
105,677
76,254
38.6%
Total Operations (5)
9,232
6,283
46.9%
146,989
116,834
25.8%
Landed Weight (thousands of lbs)
69.8%
69.0%
0.8%
(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org
4.J.
PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended September 2021 Airline Percentage of Market
Sept 2021
Enplaned Passengers Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota Swift Air Air Canada
174,849 44,627 43,150 42,134 19,283 14,256 4,969 3,773 2,134 386 137 -
Market Share 100.00% 25.52% 24.68% 24.10% 11.03% 8.15% 2.84% 2.16% 1.22% 0.22% 0.08% 0.00% 0.00%
12 Months ended Sept 2021
Enplaned Passengers 2,137,960 477,173 510,725 529,117 290,281 185,965 55,317 44,816 38,654 3,679 1,576 447 210
Market Share
100.00% 22.32% 23.89% 24.75% 13.58% 8.70% 2.59% 2.10% 1.81% 0.17% 0.07% 0.02% 0.01%
PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended September 2021 Change in Enplanements by Airline
Sept 2021
Enplaned Passengers
Total Enplaned Passengers Delta Air Lines JetBlue Airways American Airlines United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota
174,849 44,627 43,150 42,134 19,283 14,256 4,969 3,773 2,134 386 137
Sept 2020
Enplaned Passengers 66,893 15,914 7,465 26,884 6,250 7,398 1,339 1,643 -
Change in Month to Month enplanements Change 107,956 28,713 35,685 15,250 13,033 6,858 3,630 2,130 2,134 386 137
Percentage Change 161.4% 180.4% 478.0% 56.7% 208.5% 92.7% 271.1% 129.6% n/a n/a n/a
AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended September 2021
Sept 2021
Sept 2020
2,862
1,314
164
168
Total Air Transport Movements
3,026
1,482
General Aviation and Other Aircraft Movements
6,206
4,801
Total Aircraft Movements*
9,232
6,283
Passenger Aircraft Cargo Aircraft
International Passengers (enplaned + deplaned)
692
-
Domestic Passengers (enplaned + deplaned)
351,082
133,052
Total Terminal Passengers
351,774
133,052
International Cargo (loaded + unloaded)**
-
-
Domestic Cargo (loaded + unloaded)**
2,209
2,394
Total Cargo (loaded + unloaded)**
2,209
2,394
* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight
November 2021
FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR
CONTRACTURAL EXPENSES
EFF DATE
EXP DATE
RENEWAL (and/or) STATUS
SPORTS COMMISSION (R2017-1634)
$5,009,539
10/1/17
9/30/22
1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303) (R2021-1352)
CULTURAL COUNCIL (2017-1632)
$7,754,623
10/1/17
9/30/22
1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304) 5th Amendment (R2021-1350)
FILM & TV COMMISSION (R2017-1635)
$1,724,260
10/1/17
9/30/22
1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301) 5th Amendment (R2021-1351)
$17,417,615
10/1/17
9/30/22
1st Amendment (R2018-1465)
DPBC (R2017-1633)
4.K. 1
November 2021 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment (R2020-1302) 5th Amendment (R2021-1349
SUBCONTRACTS OVER $100,000
DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184
$474,240 annually including monthly fees of $2,020.
3/1/16
9/30/18
2-2 yr renewals
10/1/16 10/1/18 10/1/20
9/30/18 9/30/20 9/30/22
Amendment 1st - 2-yr renewal 2nd - 2yr renewal
$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000
10/1/18
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal
10/1/20
9/30/22
2nd of 2yr renewal
DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)
$7,000,000 per year
10/1/19
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal
DPBC-Zimmerman Agency LLC R2018-1120 PR
$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000 Contract Extension
$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative
R2021-0160 R2021-0866
9/30/22 10/1/18
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal
9/30/21 4/1/21
3/31/21 3/31/22
Covid Extension one (1) 1-yr extension
2
November 2021 DPBC-Hills Balfour, LLC
DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On-line packages R2014-1800 R2015-1743
R2019-0563
ASAE (sole source)
Culture-Push, Inc. Marketing Services (R2016-0012)
$49,000 annually
1/1/18 10/1/19 4/1/21
9/30/20 3/30/21 3/30/22
$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services
9/30/17
Sole Source w/auto renewals of 2, 2-yrs.
Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year
12/15/15
9/30/17
1st Amendment
10/1/17
9/30/19
1st of 2, 2-yr auto renewals
2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule
10/1/18
9/30/19
2nd Amend, with one 2-year auto Renewal remaining
10/1/20
9/30/22
2nd of 2yr renewal
7/1/18
9/30/19
two, 1-year renewals
10/1/19 10/1/20
9/30/20 9/30/21
1st of 2, 1-year renewals Final renewal
$201,000 annual fee not to 10/1/21 exceed $300,000 including travel and other out-of-pocket
9/30/22
Initial 1 yr. with option of 2, 2yr. renewals
$120,000 Marketing Partnership
amendment to suspend amendment to extend
3
November 2021 DPBC-Professional Convention Management Association (PCMA) (sole Source)
$175,000 Amended 9/13/2020 decrease amount to $133,500
10/1/19
9/30/22
DPBC-Brand USA (sole source)
$410,000
Fall 2019
Summer 2020Fall 2021
CC-Global Spectrum L.P.
2020 funding -
7/1/17
9/30/22
CC-Spectra Food Services
Benefits received $260,000 over term
10/1/15
9/30/22
DPBC-Vox International, Inc.
$30,000 annually
2/18/19
2/17/20
Suspended
2/18/20 2/18/21 10/1/21
2/17/21 9/30/21 9/30/22
2/18/19
2/17/20
2/18/20 2/18/21 10/1/21
2/17/21 9/30/21 9/30/22
2/18/19
2/17/20
2/18/20
2/17/21 - On hold
initial term, 4-1yr renewals 1st of 4-1yr. renewals
$30,000 annually, each
2/18/19
2/17/20
initial term, 4 – 1yr renewals
2/18/20 2/18/21 10/1/21
2/17/21 9/30/21 9/30/22
1st of 4-1yr. renewals
Suspended
10/1/21
9/30/22
2nd of 4-1yr. renewal
DPBC-LMG Management
$30,000 annually Suspended
DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA
DPBC-AviaReps (Mexico)
Colombia
$30,000 annually
suspended until Fall 2021 Currently being prepared
initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals
2nd of 4-1yr. renewal
4
November 2021 (Brazil) on hold
O:TDC/Tdcmtgs2021/ContractTrackingReport/Tracking Report February
5
5. OLD BUSINESS
To: Fr: Date: Topic:
Tourist Development Council Glenn Jergensen GJ November 5, 2021 TDC Dashboard November Report–Activity September FY22 and FY 2021
Bed Tax CollectionsSeptember 2021 collected in October for FY22 @ $2.9M compared to the same month last year @ $1.9M was an increase of 51%. Actual September FY22 was 17% above Budget and (18%) lower than the prior month. Actual September FY22 was 21% higher than September 2019, a new record for any September since reporting started. Total Fiscal Year 21 Collections @ $51M, were higher than last fiscal year’s $43M by 18%, reflecting our strong recovery. Fiscal Year collections at $51M were 38% ahead of the revised forecast. Fiscal Year collections of $51M were (6%) below our Record 2019 period for the same period. ___________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for Sept. 277,811 29% higher than last year. Rooms Available for Sept. 547,950 3% higher than last year Hotel Rooms Active Today in the County 18,265 _______________________________________________________________________ Occupancy Sept. 2022 50.7% up 25.5% over last year Occupancy Sept. 2021 40.3% Occupancy Sept. 2019 60.2% Average Daily Rate Sept. $152.57, 19% higher than Last Year; 27% above 2019 Revenue/Available Room Sept. $77.39 higher than last year by 50.3% _________________________________________________________________________ Palm Beach International Traffic Total Passengers Sept. FY22 351,774 163.8% higher than Sept. FY21 Total Estimated Seat Capacity 437,731 118.3% higher than Sept. FY21 PBI Passengers 12 Month Rolling 4,264,037 2% increase to last year same period. ___________________________________________________________________________ Leisure & Hospitality Employment for Sept. 80,400 18% higher than the same month 2021 Hotel Employment 8,000 16% higher than last year. F&B 54,200 19% higher than last year Arts & Entertainment 18,200 15% higher than last year
5.A.1 Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
Tourist Development Council Dashboard Current Month 2022 vs. 2021 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)
Month- Net Rental Revenue $60,000,000
$3,500,000
$7,288,755
$50,000,000 $40,000,000
$2,500,000
$5,642,362
$30,000,000
$40,947,338
$20,000,000
$10,000,000
$25,743,638 Sep-21 Sep-22 Net Non-Hotel Room Revenues Net Hotel Room Revenues
September FY22 Net Hotel Sales increased 59% over Last Year, Non-Hotel Sales increased 29% over Last Year
Gross Monthly Room Nights Sold 277,811
250,000
$2,000,000
$2,559,496 $1,978,098
$1,500,000 $1,000,000
$0
300,000
$2,987,573
$3,000,000
$500,000 $0
Sep-21
Sep-22
FY22 Budget
October Collections for September FY22 increased 51% over LY. Over last Month decreased (18%); 17% above Budget
Gross Room Nights Available 550,000
547,950
545,000
214,827
200,000
540,000
150,000
535,000
100,000
533,070
530,000
50,000
0
Sep-21
Sep-22
September FY22 Hotel Room Nights Sold increased 29% over Last Year same month.
Monthly PBI Passengers 400,000 300,000
250,000 200,000 150,000
133,367
100,000 50,000 0
Sep-21 Sep-21
Sep-21
Sep-22
September FY22 Hotel Room Nights Available for Sale increased 3% over Last Year. 18,265 Rooms Open.
Monthly PBI Estimated Seats 351,774
350,000
525,000
Sep-22 Sep-22
September FY22 Passengers through PBI increased 163.8% over Last Year for the same month
500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0
437,731
200,490
Sep-21
Sep-21
Sep-22
Sep-22
September FY22 Est. Seat Capacity at PBI increased 118% over Last Year for same month
PBC TDC Monthly Scorecard October FY2022 Report-Septmeber 2022 vs 2021
Tourist Development Council Dashboard Current Month 2022 vs. 2019 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)
Month- Net Rental Revenue $60,000,000 $50,000,000 $40,000,000
$3,500,000
$7,288,755 $2,955,369
$2,500,000
$30,000,000 $20,000,000
$40,947,338
$35,361,528
$10,000,000
Sep-19 Sep-22 Net Non-Hotel Room Revenues Net Hotel Room Revenues
September FY22 Net Hotel Sales increased 16% over Year 2019, Non-Hotel Sales increased 147% over Year 2019
Gross Monthly Room Nights Sold 306,454
$2,461,559 $1,978,098
$2,000,000
$1,500,000
$500,000 $0
Sep-19
Sep-22
Sep-20
October Collections for September FY22 were 21% above September 2019. This was a Record, the highest September of Collections ever 51% above September 2020.
Gross Room Nights Available 560,000
547,950
550,000 540,000 530,000 520,000
277,811
510,000
497,490
500,000 490,000 480,000
Sep-19
Sep-22
September FY22 Hotel Room Nights Sold decreased (9%) over Year 2019 same month.
470,000
Sep-19
360,328
Monthly PBI Estimated Seats 600,000
360,000
Sep-22
September FY22 Hotel Room Nights Available for Sale increased 10% over Year 2019. 18,265 Rooms Open.
Monthly PBI Passengers 362,000
$2,987,573
$1,000,000
$0
310,000 305,000 300,000 295,000 290,000 285,000 280,000 275,000 270,000 265,000 260,000
$3,000,000
538,438
500,000
358,000
437,731
400,000
356,000 354,000
351,774
352,000
300,000
350,000
200,000
348,000
100,000
346,000
Sep-19 Sep-19
Sep-22 Sep-22
September FY22 Passengers through PBI decreased (2%) over Year 2019 for the same month
0
Sep-19 Sep-19
Sep-22 Sep-22
September FY22 Est. Seat Capacity at PBI decreased (19%) over Year 2019 for same month
PBC TDC Monthly Scorecard October FY2022 Report-September 2022 vs 2019
Tourist Development Council Dashboard Fiscal Year 2021 vs. 2020 5.A.1 FY2021 Gross Bed Taxes Collections (All)
FY2021 Net Rental Revenue $1,000,000,000 $900,000,000 $800,000,000 $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0
$159,640,185 $104,374,871
$50,000,000
$597,335,092
$43,311,722 $37,065,630
$697,697,031
$30,000,000 $20,000,000 $10,000,000
2020 Fiscal Year
2021 Fiscal Year
FY 2021 Hotel Net Sales increased 17% over Last Year, Non-Hotel Sales increased 53% over Last Year
FY2021 Room Nights Sold 3,837,678
3,900,000 3,800,000
$0
2020 Fiscal Year
2021 Fiscal Year
Approved FY21 Forecast
FY2021 Collections increased 18% over Last Year, compared to FYTD Forecast higher by 38%
FY2021 Room Night Inventory Available 6,556,930
6,600,000
3,700,000
6,500,000
3,600,000 3,400,000
$50,990,767
$40,000,000
Net Non-Hotel Room Revenues Net Hotel Room Revenues
3,500,000
$60,000,000
6,400,000
3,388,416
6,300,000
3,300,000
6,266,496
6,200,000
3,200,000 3,100,000
6,100,000
2020 Fiscal Year
2021 Fiscal Year
2020 Fiscal Year
2021 Fiscal Year
FY2021 Hotel Room Nights Sold increased 13% over Last FY2021 Hotel Room Nights Available for Sale increased Year 5% from Last Year
PBI Passengers 12 Mth Rolling Total 4,280,000
4,264,037
4,260,000 4,240,000
4,220,000 4,200,000
4,198,374
4,180,000
4,160,000
20122020 Prior Twelve 2020Sep-21 Fiscal Year Months
2021 PriorTwelve 2021Sep-22 Fiscal Year Months
Leisure & Hospitality Jobs 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0
6,900 15,800
8,000 18,200 Accommodations
45,500
54,200
Sep-21
Sep-22
Arts, Entertainment, and Recreation F&B
September FY22 at 80,400 up 18% over Last Year ; F&B at September FY22 Passengers Through PBI is up 2% over 54,200 increased 19%; Arts & Entertainment at 18,200 up Previous 12 Month Rolling Actuals 15% ; Hotels at 8,000 up 16% PBC TDC Monthly Scorecard October FY2022 Report-Septmeber 2022 vs 2021
Tourist Development Council Dashboard Fiscal Year 2021 vs. 2019 5.A.1 FY2021 Gross Bed Taxes Collections (All)
FY2021 Net Rental Revenue $1,000,000,000 $900,000,000 $800,000,000 $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0
$87,886,061
$159,640,185
$697,697,031
$43,311,722
$30,000,000 $20,000,000
2021 Fiscal Year
FYTD 2021 Hotel Net Sales decreased (12%) over 2019, Non-Hotel Sales 82% higher than FYTD 2019
FY2021 Room Nights Sold 4,463,528
$10,000,000 $0 2019 Fiscal Year
2021 Fiscal Year
2020 Fiscal Year
FYTD 2021 Collections decreased (6%) over FYTD 2019, and are 18% higher than FYTD 2020
FY2021 Room Night Inventory Available 6,556,930
6,600,000 6,500,000
6,400,000
3,837,677
6,300,000
6,200,000
6,180,870
6,100,000
6,000,000 5,900,000
2019 Fiscal Year
2021 Fiscal Year
FYTD 2021 Hotel Room Nights Sold decreased (14%) over FYTD 2019
PBI Passengers 12 Mth Rolling Total 6,522,955
6,000,000
4,264,037
5,000,000 4,000,000 3,000,000
2,000,000 1,000,000
0
$50,990,767
$40,000,000
$792,803,354
Net Non-Hotel Room Revenues Net Hotel Room Revenues
7,000,000
$54,202,757
$50,000,000
2019 Fiscal Year
4,600,000 4,500,000 4,400,000 4,300,000 4,200,000 4,100,000 4,000,000 3,900,000 3,800,000 3,700,000 3,600,000 3,500,000
$60,000,000
20122020 Prior Twelve 19 2019SeptFiscal Year Months
2021 Sept-22 2021PriorTwelve Fiscal Year Months
September FY22 Passengers Through PBI down (35%) over Previous FYTD 2019 12 Month Rolling Actuals
2019 Fiscal Year
2021 Fiscal Year
FYTD 2021 Hotel Room Nights Available for Sale increased 6% from same period 2019
Leisure & Hospitality Jobs 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0
10,700 17,600
8,000 18,200 Accommodations
56,200
54,200
Sep-19
Sep-22
Arts, Entertainment, and Recreation F&B
September FY22 at 80,400 down (5%) over 2019 ; F&B at 54,200 decreased (4%); Arts & Entertainment at 18,200 up 4%; Hotels at 8,000 down (25%) over 2019 levels
PBC TDC Monthly Scorecard October FY2022 Report-September 2022 vs 2019
PALM BEACH COUNTY Tourist Development Council Bed Tax Collections
GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 5,016,312 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 7,334,261 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 6,190,058 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 5,145,606 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 4,579,048 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 4,730,560 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 3,634,166 $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $50,990,768
YR TO YR 2022 % CHANGE 2,987,573 51.03% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A $2,987,573 N/A
YTD % CHANGE 51.03% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
YR TO YR 2022 % CHANGE 2,942,759 51.03% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A $2,942,759 N/A
YTD % CHANGE 51.03% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 4,941,067 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 7,224,248 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 6,097,207 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 5,068,422 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 4,510,362 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 4,659,602 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 3,579,654 $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $50,225,907
5.A. - 1.a.
Sept 2022 $2,987,573
Bed Taxes Collections (Gross) % / YTD Var. / 2022
Sept 2021 $1,978,098
51.03%
/
$2,987,573
YTD 2021 $1,978,098
51.03%
YTD Bed Tax Sept
Bed Taxes Sept $8,500,000
$8,500,000
$6,500,000
$6,500,000
$4,500,000
% Var.
$4,500,000
Bed Taxes Sept
YTD Bed Tax Sept
$2,500,000
$2,500,000
$500,000
$500,000 2022
Sept Occupancy 2022 50.7%
2022
2021
Sept Occupancy 2021 40.4%
% Var.
Sept ADR 2022 $152.57
25.5%
Monthly STR Sept ADR 2021 $127.42
% Var. 19.7%
2021
Sept Rev Par 2022 $77.39
Sept ADR
Sept Occupancy
Sept Rev Par 2021 $51.49
$160.00
$100.00
50.0%
$150.00
$80.00
$140.00
$60.00
20.0%
$130.00
$40.00
10.0%
$120.00
$20.00
30.0%
0.0%
2022
Sept Occupancy 2022 63.5%
Sept Occupancy 2021 46.1%
$0.00
$110.00
2021
2022
% Var.
Sept ADR 2022 $196.79
37.6%
YTD STR Sept ADR 2021 $192.69
2021
January thru December % Sept Var. Rev Par 2022 2.1% $125.02
YTD Sept ADR
YTD Sept Occupancy $300.00
70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%
50.3%
Sept Rev Par
60.0% 40.0%
% Var.
$250.00
2022
2021
Sept Rev Par 2021 $88.77
% Var. 40.8%
YTD Sept Rev Par $150.00
$200.00 $100.00
$150.00
$100.00
$50.00
$50.00 $0.00
$0.00 2022
2022
2021
Sept 2022 80,400
Employment Sept 2021 68,200
2021
2022
2021
% Var. 17.9%
Leisure & Hosp. Employ Sept 82,000 80,000 78,000 76,000
74,000 72,000 70,000 68,000 66,000 64,000 62,000
2022
2021
O:\TDC MEETINGS\TDCMtgs2021\Bed Tax Reports by Month\11.Sept'21CollOct'21\Report Out FY 22 BT,STR, Jobs Sept 2021
5.A. - 1.b.
Tourist Development Council Executive Summary Strategic Planning Board Retreat 2022 to 2024 5.C.
TOURIST DEVELOPMENT BOARD VISION Palm Beach County will be a globally recognized destination that visitors will want to experience because of its culture, lifestyle, and amenities.
TDC Mission Statement To drive a continuous improvement culture of excellence that achieves a measurably high level of public satisfaction.
Page 2
EXECUTIVE SUMMARY The Palm Beach County Tourist Development Council (TDC) invited representatives from the TDC Board, the TDC Agencies and their Board members and partners to participate in a retreat to focus on strategic tourism planning. The retreat, held on October 6th, 2021, was facilitated by Bill Geist from DMOproz and hosted at the Palm Beach County Convention Center.
The retreat, a full-day collaborative working session, resulted in updated strategies that focus our approach for greater success in achieving the Mission and Vision of the TDC. The last Strategic Plan performed in 2013 focused on three fundamental areas of focus. 1) OVERSIGHT 2) COLLABORATION & OUTREACH 3) RESOURCE DEVELOPMENT
This Strategic Plan performed in October 2021 is focused on six principal areas of concentration which is detailed in the following with objectives for each and suggested tactics to accomplish over the next three years. 1) 2) 3) 4) 5) 6)
DEVELOP A TOURISM MASTER PLAN FOR THE COUNTY ADVOCATE FOR PALM BEACH COUNTY TOURISM SUPPORT DESTINATION DEVELOPMENT CONTINUE TO BUILD EQUITY, DIVERSITY, AND INCLUSION EXCELLENCE INCREASE COMMUNITY OUTREACH CONTINUE TO BUILD COLLABORATION BETWEEN AFFILIATED AGENCIES
At the Tourist Development Council meeting on November 10th, the TDC Board will be asked to support these priorities and allow staff to proceed with these priorities. Implementation will proceed on the seven priority strategies above, using currently available funding. The TDC agrees to monitor the progress of the priorities and strategies and report on an annual basis to the Board and to the Board of County Commissioners.
Page 3
THE PROCESS
Pre- Strategic Planning Survey Responses September 2021 In the ramp up to the TDC’s Strategic Planning Workshop on October 6th, DMOproz fielded an online survey to community Stakeholders to ascertain opinions on the future of Palm Beach County as a tourism destination. In addition, a survey was fielded for the TDC Board and Affiliated Agency leadership. As responses were anonymous, it is impossible to trace from where these responses emanated…but they give us a working platform from which we designed the Strategic Planning Workshop agenda on the 6th. Over 120 responses were logged in the Stakeholder Survey and over 30 in the TDC Board and Leadership Survey. Responses have been condensed for readability (for instance, “the weather/climate” was a common response to the question about why people loved Palm Beach County) and we’ve condensed those responses to a single bullet.
STAKEHOLDER TAKEAWAYS: CHALLENGES • • • • • •
Traffic Congestion and Overpopulation. Affordable Housing / Cost of Living. Politics. Environmental / Water issues. Poverty pushing under resourced communities to the periphery. Crime.
STAKEHOLDER TAKEAWAYS: WHAT’S NEXT • • • • • • • •
More Family Attractions Development of the Glades & Lake Rail Loop connecting Airport and Convention Center District More Cultural Venues and Attractions Better Water Access Convention Center Upgrade & Expansion Indoor Sports Venue Improving the historic minority communities and promoting the diverse cultures
Page 4
THE PROCESS
TDC & AGENCIES: FUTURE STATE IN THE YEAR 2030 •
Communities have developed tourism products or well-defined master plans for tourism, which include walkable urban centers with plenty of retail, residential, office and hotel that balances the needs of residents and visitors.
•
Unless dramatic changes are made to the way in which the County/TDC focuses on product development, there is fear there will be little if any major changes to the product and experience in the county which will seriously affect our ability to remain a competitive destination
•
More direct flights into PBIA - “Florida’s Most Convenient Airport.”
•
Convention Center expansion.
• •
Further hotel development including more Beachfront properties and another Convention Center hotel. More activities/venues that attract families and tourists under the age of 50.
•
More broad scope outside of Palm Beach to the surrounding coastal communities.
•
More nature-based experiences, combined with high end, comfortable accommodations. Best of rustic/physical activity with a comfortable "end of the day.”
•
We have significant improvement in hotel product throughout the destination, including at least 10 new large resorts. We have a second larger hotel connected to the convention center. We have a massive new sports complex completed and open for sports of all kinds. We have grown our airport and airlift to a size equal to FLL. We are considered the most prestigious destination within Florida.
•
With a focused effort on inclusivity and reaching a diverse set of potential visitors, there is more variety in the tourism experiences that are marketed and the demographics of the visitors to The Palm Beaches, leading to more opportunities for local businesses and community partners.
•
While the high-end tourism that is enjoyed today continues, the mid-level tourism sector, such as that enjoyed by other FL destinations, has grown to make Palm Beach County a more encompassing and diverse product.
•
Cultural assets have expanded and are even more valued for the bigger role they play in drawing tourists
•
PBC is recognized for The Palm Beaches TV Channel as having the most creative, informative, and entertaining TV travel channel with its over 100 hours of original “evergreen” content promoting the wide variety of activities, lifestyle and diversity as a travel destination.
Page 5
THE PROCESS
TDC & AGENCIES: WHAT’S NEXT FOR DEVELOPMENT • • • • • • • •
Development of the Glades & Lake Rail Loop connecting Airport and Convention Center District More Cultural Venues and Attractions A transportation network loop that links key areas with a concentration of hotels, from downtown West Palm Beach to the area beaches as well as to other touristic assets Development of the convention center district as laid out in the convention center expansion study A sports complex unlike any other ever built. With acres of completed grass fields, flexible for multiple sports, targeted at large sporting events and Indoor Competitions. This would be the Disneyland of Sports complexes. Medium size 6,000 - 8,000 seat multipurpose stadium that could accommodate soccer, lacrosse, football, rugby, etc. Improvement of sports facilities is necessary to maintain leadership in a hyper-competitive environment.
TDC & AGENCY COLLABORATION INTERVIEW WITH STAFF- KEY TAKEAWAYS • • •
While there are minor disagreements on markets and strategies…almost everyone believes that collaboration has gotten much better between the affiliated agencies. A fairly common refrain was the challenges of the bureaucratic nature of County government…but it is getting better and the Executive Director has helped some agencies figure out how to make the system less cumbersome. There is hope that the Tourism Master Plan finally gets the green light…and that will aid in building even more collaborations. While it’s better than it was, we still don’t often think of each other as we do our individual work. The Plan should provide that roadmap.
Page 6
THE PROCESS
Potential Opportunities for TDC Consideration 1) Tourism Master Plan 2) Refresh Convention Center 3) Okeechobee Pedestrian Walkway 4) Roger Dean Stadium Upgrade 5) Indoor Sports Venue 6) Outdoor Sports Complex 7) New Sports Stadium 8) More Direct Flights 9) Rail Connectivity / Shuttles 10) More Arts, Cultural & Historic Assets 11) Family Attractions (Theme Park/Boardwalk) 12) More Trails 13) Increased Water Access / Water Taxi 14) Beachfront Entertainment Venue 15) Development of Glades & Lake 16) Community Outreach & Support 17) Diversity, Equity & Inclusion 18) Better Coordination with Communities 19) Update Grant Guidelines 20) Increased Agency Collaboration 21) Political Engagement 22) Affordable Housing
Page 7
Palm Beach County Tourism Organizations at the Retreat Palm Beach County Board of County Commissioners
Palm Beach County Administration
Tourist Development Administration*
Discover the Palm Beaches
Cultural Council
Film & Television Commission
Department of Environmental Resources Management Beaches Programs
Sports Commission
,
2
Page 8
October 6th Strategic Planning Retreat Attendees BOARD MEMBERS Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Don Dufresne Commissioner Christina Romelus Commissioner Kelly Shoaf Daniel Hostettler Davicka Thompson Verdenia C. Baker- County Administrator
ABSENT Seat 2 Vacant, District 1
COUNTY STAFF/AGENCIES AND AGENCY BOARD MEMBERS Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Peña-Roque, TDC Emanuel Perry, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Daryn Kirchfeld, Cultural Council Board Chair Jennifer Sullivan, Cultural Council Dana Munson, Cultural Council George Linley, Sports Commission Doug Mosley, Sports Commission Board President Michael Zeff, Sports Commission Jorge Pesquera, DTPB Rita Barrera, DTPB Board Chair Evan Lomrantz, DTPB Kelly Cavers, DTPB Nick Parks, DTPB Gustav Weibull, DTPB Chuck Elderd, F & TV Commission Carol Roberts, F & TV Commission Board Chair & Former County Commissioner Michelle Hillery, F & TV Commission Phyllis Man, F & TV Commission Christy Andreoni, F & TV Commission Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment Maria Walker, Convention Center/Spectra Venue Management Lacy Larsen, PBI Airport Marketing Director OTHER Bill Geist, DMO/PROZ Keith Clinkscale, PBC Financial Management & Budget Strategic Planning Director Marcela Millett, PBC Financial Management & Budget Dean Turney, Equestrian Industry Mami Kisner, Former TDC Board Member & Film & TV Board Member Rick Netzel, Director Sales Marketing Best Western Christie Netzel, Regional Sales Director Homewood Suites Troy McLellan, President of Boca Chamber & DTPB Board Member Page 9
TOURIST DEVELOPMENT COUNCIL Board Representation by County District As defined by State Statute 125.0104
County Commissioner Maria Sachs, Chair District 5 James Bronstien, Vice Chair Marine Business Advisors Category: Tourist Industry/ Resident BCC District: 3 – Kerner Vacant BCC District 1 – Marino Jim Mostad The Breakers Sr. Vice President of Sales Category: Hotel/Motel Owner Operator District: 2 – Weiss Daniel Hostettler President /Managing Director Boca Raton Resort Category: Hotel/Motel Owner Operator BCC District: 4 – Weinroth Commissioner Christina L. Romelus City of Boynton Beach Category: Elected Municipal Official BCC District: 5 – Sachs Donald “Don” P. Dufresne, Esq. Fox Rothschild LLP Category: Tourist Industry BCC District: 6 – McKinlay Davicka Nicole Thompson Consultant, Communications and Strategy Thompson Creative Collective Category: Tourist Industry/Resident BCC District 7 – Bernard Commissioner Kelly Shoaf City of West Palm Beach BCC District: At Large Category: BCC At- Large Appointment, Largest municipality WPB
Page 10
2022-2024 PALM BEACH COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) STRATEGIC PLAN
Page 11
Page 12
GOAL 1: DEVELOP A TOURISM MASTER PLAN FOR THE COUNTY Objective A Identify the deliverables expected from a Tourism Master Plan process Suggested Tactics: • Research and benchmark “Best In Class” examples of Tourism Master Plans to frame the project partners will be asked to support • Stage high-level discussions with the leadership of all affiliated agencies with their needs and expectations from a Tourism Master Plan • Include representatives from the Business Development Board, Economic Council, Chambers of Commerce, County Departments supporting tourism, i.e., Airport, Parks & Recreation, Environment Management, and others to be part of the process • Develop a Request for Proposal to identify the best firm, experienced in Tourism Master Planning, to meet the needs of the County, TDC and its agencies Objective B Engage a firm to lead the Master Plan process Suggested Tactics: • TDC has funded Phase I (FY2022) of Master Plan for $200,000; and should encumber an additional $200,000 during the FY2023 Budget process for Phase 2 (FY2023), which can be adjusted based upon RFP submission • Distribute the RFP to firms experienced in destination Master Planning • Engage with the firm that is best positioned to meet the needs of the TDC, the affiliated agencies and the County • Ensure that the process is inclusionary and engages all facets of the Visitor Economy Objective C Aggressively follow the recommendations of the Master Plan Suggested Tactics: • Engage the Board of County Commissioners with semi-annual reports to update progress and assist with any public sector components of the Master Plan requiring their attention • Collaboratively work with the Business Development Board, Economic Council and Chambers of Commerce to attract private sector investors to actualize the Plan • Seek the Approval of the Board of County Commissioners to approve the plan recommendations to institutionalize the Master Plan
Page 13
GOAL 2: ADVOCATE FOR PALM BEACH COUNTY TOURISM Objective A Work with Tourism Partners throughout the County to Protect the Tourist Development Tax (TDT) defined by State Statute as a source of funding for marketing, promotion, and the development of tourism related assets. Suggested Tactics: • Develop and maintain government relation partnerships with State organizations Visit Florida, Florida Restaurant and Lodging Association (FRLA), the Florida Cultural Alliance and the Florida Sports Foundation • Engage these agencies to oppose measures which are attempts by the Florida legislature to redirect TDT to non tourism related uses • Encourage the Senior management of affiliated TDC agencies to seek Board level appointments to these state partners to have a seat at the table for PBC Objective B Work with Affiliated Agencies each year to determine local and State legislative agendas Suggested Tactics: • Stage an annual planning discussion at TDC Board level to determine top issues • Vote on issues of primary importance to the TDC to recommend to the Board of County Commissioners (BCC) • Develop a strategy to take public positions on issues, as appropriate • Engage affiliated agencies to deploy their resources to mutually support or oppose measures, as appropriate • Continue to submit this priority list for the County’s Legislative Affairs Office each year for inclusion in the agenda of the Board of County Commissioners and the PBC Legislative State and Federal Delegations Objective C Become a stronger voice in representing the Palm Beach County Visitor Economy Suggested Tactics: • Schedule regular appearances at Board of County Commissioner meetings to discuss successes, opportunities/needs and submit a TDC Annual Report including all TDC affiliated agencies accomplishments which contributed to those successes. • Clearly articulate the opportunities that the Tourism industry and TDC possess in advancing financial and social inclusion of previously unengaged members of the community • Participate in PBC Days and Visit Florida Tourism Day with the State Legislature to ensure that Palm Beach County’s tourism interests are represented
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GOAL 3: SUPPORT DESTINATION ENHANCING DEVELOPMENT Objective A Advocate for the refurbishment of Roger Dean Stadium Suggested Tactics: • Continue to reinforce the need for renovations to the Visitor Experience at Roger Dean Stadium to maintain competitive facilities between our two Major League Baseball facilities in Palm Beach County while meeting MLB and Players training standards • Work with County Administration and State legislative bodies to protect the funding package that offers to provide a share of the refurbishment funding to keep this stadium’s two tenant teams in Palm Beach County • Work with the Miami Marlins and St. Louis Cardinals on ways to collaborate and the deployment of the visitor experience upgrades to the facility • Identify funding or grants available at state and national levels, other than Tourism Development Taxes, that could provide investment to enhance the local experience, as the complex is also used by local teams and possible concert venues enjoyed by residents Objective B Encourage the County to move forward with the recommendations of the Convention Center Short-term refresh strategy and the longer-term Center/ Campus Expansion as detailed in the CSL Study completed in 2019. Suggested Tactics: • Review the study findings against the realities of the past 18 months to determine the timing of any expansion and if the recommendations are validated against our competitive South Florida convention centers • Advocate for the defined upgrades to the existing facility to begin a design phase within the coming year to signal to potential hotel developers that the County supports further growth in the meetings and convention sector and to encourage development of a second headquarter hotel within the Convention Center District • Continue to advocate for an iconic/artistic pedestrian bridge between the Center/Hotel(s), The Kravis Performing Arts Center, and the Rosemary Square entertainment district • Advocate for Convention Center expansion of meeting, exhibit, and banquet space when market conditions and convention center dedicated hotel room availability within the District warrant such a move Objective C Investigate opportunities to attract developer investments in an additional Convention Center District Headquarter Hotel property. Suggested Tactics: • Identify potential developers in conjunction with the County Facilities Operations team through a Request for Information (RFI) to partner in the development of an additional headquarter convention center hotel on sites detailed in the CSL Convention Center Study that best suits the appropriate expansion of the existing convention center footprint
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GOAL 4: CONTINUE TO BUILD EQUITY, DIVERSITY, AND INCLUSION (EDI) EXCELLENCE BY ALL AFFILIATED TDC AGENCIES Objective A Continue to expect the highest standards for TDC affiliated agencies in advertising, promotion and attraction of meetings and events to PBC that reflect the diversity of our County in our associates and our Boards in an effort to make all visitors feel welcome. Suggested Tactics • Develop hiring practices which focus on inclusion of all ages, nationalities, and abilities for all levels of the organization, senior, mid-level management, and professional positions • Identify opportunities to expand the diversity of our Board(s); both TDC, and all affiliated Agencies • Consider opportunities to convene cross-agency advertising review and selfassessment teams to review and critique the EDI of advertising campaigns, video productions and tourism television programming proposals • Continue to encourage all tourism partners to be intentional in their pursuit of Equity, Diversity, and Inclusion Objective B Continue to enhance and expand the “Diversity Summit” established in 2021 as a County-wide celebration of Equity, Diversity, and Inclusion in the Tourism Industry. This should continue to be led by the DMO’s; Discover The Palm Beaches and the Cultural Council for Palm Beach County. The Sports Commission and Film & TV Commission should also play a support role in the Bi-Annual Event. Suggested Tactics • Continue developing the summit which focuses on “Best Practices” of EDI for all levels of the organization, senior, mid-level management, and professional associates • Benchmark and share “Best Practices” in advertising for all industries and model for the tourism industry utilization in marketing, advertising, and promotion • Encourage all tourism partners to participate and engage in this celebration of Equity, Diversity, and Inclusion in our County
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GOAL 5: INCREASE COMMUNITY OUTREACH Objective A Increase outreach to the 39 municipalities in Palm Beach County to better understand the opportunities to maximize tourism in each Suggested Tactics: • Deploy TDC members and its Director to, at least annually, meet with PBC League of Cities leadership and each municipality containing tourism assets; (hotels, attractions, cultural venues) to discuss next steps in their cities or towns destination evolution • Bring actionable intel back to the affiliated agencies for their response Objective B Increase outreach to residents to communicate the value of the Visitor Economy and stay updated on resident sentiment Suggested Tactics: • Commission research to identify resident perception of the importance of the Visitor economy • Periodically survey resident attitudes toward visitors to ensure that the TDC and affiliated agencies are ready to respond if an “over-tourism” sentiment begins to emerge • Continue to encourage utilization of the video on demand opportunities brought forward by the Film Commission through The Palm Beaches TV, to be utilized on local government channels such as County Channel 20 and Local Access Channels in cities and towns Objective C Analyze opportunities to develop a cross-Agency “Destination Diplomat” program targeted at residents to encourage them to invite friends, relatives, associations, and groups to visit, meet and compete in Palm Beach County Suggested Tactics: • Investigate and identify agency-wide collaboration to make the DMO- Discover The Palm Beaches’ calendar of events the “go-to” resource for all visitors and residents looking for things to do with referral links to all affiliated agencies with website links and links to the Palm Beaches Television Channel • Consider the development of a program to incentivize residents to encourage associations and sports teams, with which they are affiliated, to bring their events to Palm Beach County
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Objective D Work with Affiliated Agencies to identify and feature unique businesses to separate Palm Beach County from the competition Suggested Tactics: • Encourage affiliated agencies to identify businesses and attractions that could become nationally known (such as Portland’s Voodoo Donuts) • Work with these businesses to identify ways to elevate their stories and brand to benefit the entire destination, must be open to all businesses and not require member/partnership
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GOAL 6: CONTINUE TO BUILD COLLABORATION BETWEEN AFFILIATED AGENCIES Objective A Continue to engage the TDC’s affiliated agencies in opportunities to benefit from their collective synergies Suggested Tactics • Continue to encourage utilization of the video assets and creative program opportunities brought forward by the Film Commission through Palm Beach County TV Sponsorship • Identify opportunities to utilize the resources of the Environmental Resources Management department to build assets and packages to appeal to the increasing interest in outdoor recreation • Consider opportunities to take seemingly disparate assets (e.g., Sports Events and Arts & Cultural Venues) and identify ways to build upon the strengths of both Objective B Continue to engage the TDC’s affiliated agencies in enhancing economic impact tracking Suggested Tactics • • • • •
Convention Center: TDC Incentives refined to measure the return on investment (ROI) generated and the benefit to the Convention Center campus model for operating income versus economic impact of the Center Sports Commission: Grants refined by event size and economic impact with use of DI Sports/Event Impact Calculator to size the grant and the maximize the return on bed taxes from the grant investment Cultural Council: Grants administered on behalf of the BCC will continue to be refined for the allowable expenses, expanding the grantee base for Category B and CII Grants to provide further inclusion of developing arts and culture venues Film & TV: PBTV Sponsorship growth based on distribution and acquisition by hotels, restaurants and local businesses that will stream programming Discover the Palm Beaches: Track new hotel construction and stage of construction to identify the potential impact on bed tax growth from developer investments
Objective C Coordinate efforts of all affiliated agencies to develop a “Perfect Week in The Palm Beaches” during shoulder season
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Suggested Tactics • Identify an existing event from which to build out a week to 10-day series of visitor experiences that involves all agencies’ destinational assets which occur at the same time • Engage the airport, tri-rail, Brightline trains and hotels to develop assets and packages to create a complete immersion experience from arrival to departure • Develop a QR code for use from bar coasters to room key cards, to facility signage to drive visitors to explore every asset of Palm Beach County • Identify ways to capture visitor e-mail or mobile numbers for follow-up marketing Objective D Investigate opportunities to develop iconic festivals and events to be staged in Palm Beach County during the Summer and Autumn Suggested Tactics: • Identify existing events that have the potential to become nationally recognized • Consider opportunities to build upon historically diverse events to elevate them to mainstream status • Work with event managers to ideate ways to build out their events to be destination magnets • Consider the development of a Foundation to attract philanthropic investment into the expansion or development of events and festivals that highlight the culture of Palm Beach County • Identify funding opportunities to secure more nationally televised events Objective E Continue to engage the TDC’s affiliated agencies in opportunities to benefit from their collective synergies supporting the Tourism Identity Brand. Suggested Tactics • • • • • •
Build a collaborative culture among the affiliated Agencies using the Tourism Brand that exists today and any future re-branding that may occur in coming years All Agencies must continue to embrace the brand though Co-Op advertising sharing between partners, Cultural Grantees, Sports grantees, the Palm Beaches Television Channel, and the Palm Beach County Convention Center When a Brand refresh is warranted, all affiliated Agencies must be included in the analysis and proposal, as this effort touches each of the affiliated agency’s partners, grantees, event rights holders and production companies producing tourism television content Build enhanced working relationships with community development minded Organizations to support the Tourism Brand in their advertising and promotion of Palm Beach County Expand the network of Brand visibility at visitor information touchpoints throughout the county Develop programs to work closer with the “ Hotel Concierge” on information and the availability of video on demand and Apps for The Palm Beaches. TV
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Addendums from the Meeting: 1) TDC Operations Overview of the Tourist Development Council With Pre & Post Pandemic Trends 2) Strategic Plan Scorecard Years 2013 to 2017
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Tourism Palm Beach County
December 2011Bed
Tourist Development Council Strategic Planning Retreat
Operations Overview of Tourist Development Council With Pre & Post Pandemic Trends
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Palm Beach County Tourism The Organization Palm Beach County Board of County Commissioners
Palm Beach County Administration
Tourist Development Administration*
Discover the Palm Beaches
Cultural Council
Film & Television Commission
Department of Environmental Resources Management Beaches Programs
Sports Commission
* TDC Administers 1st Cent Fund, 4th Cent Fund, Beach Programs, and Special Projects. 2
Effective October 1, 2015
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Palm Beach County Tourist Development Tax
Executive Summary Tourism Works for Palm Beach County • 8M Visitors enjoyed Palm Beach County 2019 • 5M Visitors enjoyed Palm Beach County 2020 impacted by the COVID Pandemic
Pre-Pandemic Performance • Direct Visitor Spending of $4.6 Billion annually • Tourism Economic Impact $7 Billion annually
• Peak Season 94,000 Employees in the Leisure & Hospitality Sector • 70,000 residents employed because of Tourism
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Palm Beach County Tourist Development Tax
TOURIST DEVELOPMENT COUNCIL (TDC) • The TDC derives its funding from taxes collected on overnight stays in hotels and vacation rentals. Only revenue source. • A total of six cents is collected and is then redistributed to four marketing agencies, two Spring Training ballparks, a 350K Sq. Ft. Convention Center and Beach renourish funds. Bed taxes collected are restricted to the following by State Statute and County Ordinance as follows: • Discover The Palm Beaches to promote and advertise countywide tourism in the state, nationally, and internationally. Group Meetings Sales support to hotel properties with meeting space • The Cultural Council for Palm Beach County promotes cultural tourism, fine and non-fine arts entertainment, cultural venues, festivals, programs, and other cultural activities. • Palm Beach County Film and Television Commission produces The Palm Beaches Streaming TV Channel promoting tourism. In addition, all permits issued for Film, Television and photography productions on public property county-wide. • Palm Beach County Sports Commission to attract, stimulate, market, and execute sports events and activities to promote the county nationally and internationally as a sports destination. • County Tourism Grants for tourist generating venues and events are awarded through the Cultural Council and the Sports Commission on behalf of the BCC. The TDC provides oversight of the awards and expenditures made by these partner agencies. 4
In Summary • Be proud of what we have in Florida –125.0104 is envy of most all DMO’s in other states –Be the local expert in your community on the authorized uses of the tax –Support our State DMO- VISIT FLORIDA. • Protect what we have –Watch for local bills in your area and in other Florida Counties. They can set precedents –Be wary of attempts to expand the uses of TDT –Support Florida Association of DMO’s and our lobbying team. 5
History of FS 125.0104 • Enacted in 1977 by the Florida Legislature –Suggested and supported by the Florida Hotel & Lodging Assoc. –Sole purpose was to promote tourism to and within Florida –Amended 54 times since 1977 to add more uses of TDT, or to clarify language of allowable uses • Statute covers many aspects of TDT –Definitions –Allowable uses of TDT –Who is to be taxed –How the TDT is to be enacted by each County –Makeup of the TDC –Bonding TDT –Penalties for not paying the tax –DMO uses of TDT, travel, entertainment, etc –Protected Information –Local Administration of TDT
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The Tourist Development Council (TDC) • b) At least 60 days prior to the enactment of the ordinance levying the tax, the governing board of the county shall adopt a resolution establishing and appointing the members of the county tourist development council, as prescribed in paragraph (e), and indicating the intention of the county to consider the enactment of an ordinance levying and imposing the tourist development tax. • (c) Prior to enactment of the ordinance levying and imposing the tax, the county tourist development council shall prepare and submit to the governing board of the county for its approval a plan for tourist development. • (d) The governing board of the county shall adopt the county plan for tourist development as part of the ordinance levying the tax. After enactment of the ordinance levying and imposing the tax, the plan of tourist development may not be substantially amended except by ordinance enacted by an affirmative vote of a majority plus one additional member of the governing board.
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Make up of the TDC • The TDC shall be established by ordinance and composed of nine members who shall be appointed by the governing board. • The chair of the governing board of the county or any other member of the governing board as designated by the chair shall serve on the council. • Two members of the council shall be elected municipal officials, at least one of whom shall be from the most populous municipality in the county or sub-county special taxing district in which the tax is levied. • Six members of the council shall be persons who are involved in the tourist industry and who have demonstrated an interest in tourist development, –of which members, not less than three nor more than four shall be owners or operators of motels, hotels, recreational vehicle parks, or other tourist accommodations in the county and subject to the tax. • Members of the council shall be electors of the county.
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Palm Beach County Tourist Development Tax
Bed Taxes – 35 Year Historical Timeline 1982-1983
1 Cent
70% Marketing/30% the Arts
1984-1988
2 Cents
70% Marketing/30% the Arts
1989-1994
3 Cents
55% Marketing, 25% Arts 17% Beaches, 3% Sports
1994-2006
4 Cents
40% Marketing, 17% Arts 11% Beaches, 4% Sports, 3% Film 25% Debt Service Stadium/Conv., Convention Ctr. Operating & RR
2007- 2015
5 Cents
31% Marketing, 14% Arts, 8% Beaches, 4% Sports, 3% Film 20% Stadium/Convention Debt Service, 20% Convention Center Expansion, Operating & RR
2015- Beyond 6 Cents
54% Marketing & Arts, 12% Beaches 17% Debt Service Stadium/Convention Debt Service, 17% Convention Ctr. Expansion, Operating & RR
PBC is considered a High Impact Tourism Destination with Bed Tax capped at 6 Cents or 6% by Florida State Statute
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Tourism Taxes
Sources and Uses
December 2011Bed
Tourist Development Council Tourist Development Taxes Pre & Post Pandemic Trends
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Palm Beach County Tourist Development Tax
Economic Spending Pre-Pandemic $7.5+ Billion in Total Economic Impact December 2011Bed Spending by Sector in The Palm Beaches
Food & Beverage 31%
$4.6+ Billion in Direct Visitor Spending
Retail 22%
Recreation 12%
Transportation 8%
Lodging 27%
Source: 2016 DTPB Economic Impact Study
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Palm Beach County Tourist Development Tax
Bed Taxes Collections
Six Pennies Collected • Budget Approved $50M FY2022 up 11% • Forecast $49.9M FY2021 up 15% • Actual $43.3M FY2020 down (20%) • Actual $54.2M FY 2019 up 1% • Actual $53.8M FY2018 up 11% 12
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Palm Beach County Tourist Development Tax
2022 Bed Tax Revenues $50M Approved Budget
$16.7M
$15.9M
$2.7M $6.8M $6.1M $0.5M
$1.4M 13
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Palm Beach County Tourist Development Tax
Bed Taxes – Marketing Allocation Marketing/Promotion/Grants $25.3M Beach Renourishment Programs $6.8M Marketing Stimulus Funding $7.8M
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Palm Beach County Tourist Development Tax
2022 Budgeted Uses Marketing & Promotion & Beaches both Contracts & Stimulus • 2nd, 3rd, 5th & 6th Cents – TDT • 2022 Budget Spend $39.9M* • Discover • Culture • Sports • Film & TV • Special Project • Beaches
$20.1M $8.1M $3.1M $1.6M $0.2M $6.8M
*Above Includes $7.8M Marketing Stimulus
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Palm Beach County Tourist Development Tax
2022 Tourism Infrastructure Investments • The 1st and 4th Cent TDT available funds provide for debt service, construction, replacement and refurbishment of tourism generating assets. • The benefit of not having to subsidize the PBCCC for 2018 and minimal in 2019 has also allowed us to grow reserves for those two years.
• Funding renewal and replacement of tourism constructed assets is critical. We reached agreement with PBC Facilities to fund R&R of $3.0M in 2022. • We continue to recover reserves from the Pandemic Recession in our commitment to future R&R needs along the expectation of Convention Center Expansion planning and the upgrading of Roger Dean Chevrolet Stadium in the coming years. New Requests surface each year.
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Palm Beach County Tourist Development Tax
2022 Budgeted Uses Bricks and Mortar • 1st Cent & 4th Cent Uses for the following: o One MLB Stadium- Debt Service & Ins o Convention Center – Debt Service o Convention Center Garage Debt o Repair & Refurbish of these assets o Convention Ctr. Operating Deficit o Tax Collection/IG Fee/Other Ins.
Total 2022 Uses
$3.6M $4.9M $3.9M $3.0M $2.4M $0.3M
$18.2M
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Palm Beach County Tourist Development Tax
TDT Funds to Beaches
•Actual 2015 – $4.450 Million Growth in 2015 - 76% with 6th Cent addition • Actual 2016 – $7.046 Million includes reserves from remaining from 2015 • Actual 2017 – $5.469 Million • Actual 2018 – $6.400 Million • Actual 2019 - $6.9 Million • Actual 2020- $4.855 Million ($2M Loan* to Marketing Impact) • Forecast 2021- $5.347 Million • Budget 2022 Approved- $6.807 Million * $2M Loan to be repaid over 4 years starts 2023
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Tourism Palm Beach County
December 2011Bed
Tourist Development Council
Strategic Plan Update 2013 -2017 Scorecard
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Palm Beach County Tourist Development Tax
Scorecard Key TDC Objectives 2013-2017 Strategic Plan Three Key Pillars 1) Oversight 2) Collaboration and Outreach 3) Resource Development
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Palm Beach County Tourist Development Tax
EXECUTIVE SUMMARY
TDC Accomplishments from 2013-2017 Strategic Plan •
Tourism Brand Implemented across all Agencies
•
Secured Approval of the additional 6th Penny TDT
•
Updated Allocations all TDT Revenues to meet new demands for marketing, beaches and assets.
•
Bed Taxes doubled from $27.1M in 2012 to $54.2M in 2019 with 6th Cent in eight years
•
Completed TDC, Discover, Sports and Film/TV Office Relocation to County Building Airport Ctr II
•
Secured BCC funding approval in partnership with County FDO team to build 2nd MLB Spring Training Facility- Ballpark of the Palm Beaches
•
Hilton 400 room Hotel connected to Palm Beach County Convention Center opened 2016 21
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Palm Beach County Tourist Development Tax
EXECUTIVE SUMMARY
TDC Accomplishments from 2013-2017 Strategic Plan •
PBCCC 2500 space Parking Garage funded, and construction completed
•
Launched Palm Beaches Television Channelwww.ThePalmBeaches.tv with Sponsorship Program requiring national/regional television/streaming network required for funding
•
Proposal to BCC/TDC for refurbishment funding to enhance the Tourism Visitor experience at Roger Dean Stadium in partnership with County FDO and MLB Teams.
•
Completed PBC Convention Center District Expansion & Futures Study needed to solicit additional hotel room development in the District
•
Completed Agency Advance funding in five-year Contracts with all TDC agencies 22
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Palm Beach County Tourist Development Tax
Short-term Accomplishments 2020-2021 Pandemic • Managed plans to maximize our impact of marketing Pandemic Recession of 2020 and through 2021 as the Tourism Industry TDT contracted by (20%). • Embraced the Global Bio-risk Advisory Council (GBAC) certification process of tourism assets across the County utilizing relationships developed by the Discover Agency. • Proposed and received BCC approval to create a Marketing Stimulus Fund across all TDC marketing agencies to supplement the lowered operating budgets. This $6 Million dollar stimulus fund was created with the use of Special Projects and Agency reserves, along with borrowing uncommitted Beach renourishment funds in the amount of $2 Million dollars to be repaid. • Developed monthly Checkpoint Updates for the TDC Board to monitor the pandemic recovery activity for TDT Revenues. 23
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Palm Beach County Tourist Development Tax
EXECUTIVE SUMMARY
Outstanding Objectives • Begin the Tourism Master Plan with a recommendation for adoption to the Board of County Commissioners • Achieve funding and design approval for PBC Convention Center Phase 1 Refresh and Phase II Expansion • Achieve funding for Visitor Experience upgrades at Roger Dean Chevrolet Stadium with Approval from the BCC • Secure potential funding from American Rescue Plan Competitive Tourism Grants- Economic Development Adm. RDA) • Continue our Equity, Diversity & Inclusion focus on Marketing, Board Members and Staffing • Collaboration on Pedestrian Bridge in CC District • Issue in conjunction with County FDO a Request for Information (RFI) for second Group/ Meetings Hotel in the Convention Center District.
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Addendum
December 2011Bed
2013 -2017 Scorecard Objective Details & Status of Progress 25
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Palm Beach County Tourist Development Tax
1) OVERSIGHT PILLAR 2013-2017 Objective A: Continue to develop and apply measurements to ensure the highest ROI from affiliated Agencies. Accomplishments: • Convention Center TDC Incentive Request developed to measure the return on investment (ROI) generated and impact the on the Convention Center campus from Group/Meetings Sales to close business. •
Sport Commission Grants follow an individual assessment grid not only measuring room night generation but also the impact of media exposure and sports sector and county region served.
•
Cultural Grants administered on behalf of the BCC have moved on-line for submission and Grant Committee review process. We will continue to audit and refine the allowable expenses covered by these grants and the benefits to cultural marketing efforts shared by the Grantees and Cultural tourism in whole.
•
Palm Beaches Television sponsorship assessment focused on distribution and local PBC production company utilization.
•
Developed hotel development efforts to track new construction and stage of construction along with markets served. Hotel stages of completion will allow for impact analysis on bed tax growth to assist in annual budget process. Examples: Full Service vs. Limited Service
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Palm Beach County Tourist Development Tax
2) COLLABORATION & OUTREACH PILLAR Objective A-Building a Collaborative culture among the affiliated Agencies through the use of the Tourism Brand. All Agencies embraced the brand though Co-Op advertising sharing between partners and collaborating on programs like the “Big Break”, The Boca Raton Bowl Game, the “Perfect Place” at the South Florida Fair. The tourism brand identity has been adopted by the Cultural Grantees, Sports grantees, the Palm Beaches Television Channel and the Palm Beach County Convention Center. Should the Tourism Brand be revisited? Objective B-Increased Communication, Collaboration and Coordination with the county’s municipalities. Outreach programs centered around the request to support the additional 6th Cent of Bed Tax. In addition, strengthening the Vacation Rental ordinance required presentation to the League of Cities. Remaining an active member of the League is important for the TDC. Creation of Tourism 101 has allowed for increased education in the Glades on the importance of Tourism. Discover has an active Community Engagement Program with speaking opportunities at chambers of commerce and economic development organizations. Objective C- Build enhanced working relationships with community development minded Organizations. Chambers of Commerce, Hotel and Lodging Associations, Florida Restaurant and Lodging Association, CRA’s and Marketing Cooperatives have all been activated by TDC Staff and all Agencies. 27
Palm Beach County Tourist Development Tax
Objective D- Maximize opportunities to build collaborative relationships with Regional, State and National Tourism focused organizations. The agencies continue to play active roles in Regional, State, National and International Associations. The TDC staff and all agencies continue to engage with Visit Florida and Florida Restaurant and Lodging to maintain State-wide relations. Discover has chosen not to participate with Visit Florida. Objective E- Communicate the TDC’s positions during the community discourse on key development and policy issues. The TDC has continued to investigate and activate agency positions, for or against state-wide or County specific issues that have an impact on the tourism industry and quality of life.
Objective F- Develop educational workshops to assist municipalities and businesses in the “Brand Culturalization” phase of the implementation to attract and engage visitors. Significant progress was not achieved on workshops, but the engagement of Cities and Towns across the county has been elevated with the introduction of the The Palm Beaches Television Channel and the participation of the Cities and Towns in family friendly programming aired on the Channel 27/7. Objective G- Enhance “Visitor Experience” through the program management of a Palm Beach County-wide “Welcome Center Network” using agency teams. Continue to expand the network of visitor information available and attempt to work closer with the “ Hotel Concierge” on information and the availability of the The Palm Beaches. TV
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Palm Beach County Tourist Development Tax
3) RESOURCE DEVELOPMENT PILLAR Objective A- Analyze opportunities to increase Public Sector investment in Tourism promotion and development. The ability for Palm Beach County to exercise the opportunity to request the approval of the additional 6th Cent of Tourist Development Tax, allowed the TDC to grow our marketing investments, increase funding to beach renourishment and maintain funding for increased investments in tourism assets. The Ballpark of the Palm Beaches investment and seriously considering the possible expansion of the Convention Center, while maintaining reserves was enabled with the additional cent as marketing investments were protected. The education of the business community and government leaders to the importance of tourism in our “Quality of Life” in the County provided the support needed to achieve approval. Objective B- Analyze opportunities to increase Private Sector investment in Tourism promotion and development. This objective did not receive attention in the period due to lack of resources and the continued Legislative direction in the State that consumed resources protecting the existing public funding in place by State Statute. We started to make progress with the creation of Destination Development initiated under Discover with shared direction from the TDC Executive Director, then the Pandemic hit.
Objective C- Develop a Tourism Portfolio Toolkit, to be used at Investor Conferences focusing on our tourism, sporting, and cultural assets. This toolkit has started to take shape and will continue with the creation of the Tourism Master Plan in the coming years, this toolkit should be an outcome of this initiative. 29
Palm Beach County
December 2011Bed
Tourist Development Council For More Information Visit: http://discover.pbcgov.org/touristdevelopment/
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Roger Dean Chevrolet Stadium Renovations 2021 – 2022 Delayed to 2023-2024
Item 5D 1
Roger Dean Chevrolet Stadium Renovations 2021 – 2022 Delayed to 2023-2024 In April 2020, once the Pandemic was present in the County, the Board of County Commissioners were briefed on the Financial impact to the 1st & 4th Cents of Tourism Taxes. We requested to delay any further action on the commitment to the upgrade Roger Dean Stadium approved at the December 2019 Board of County Commission Meeting.
The 2020 and 2021 TDT Recovery has provided the level of Reserves in the 1st & 4th Cent TDT (Bed Tax) Reserves to justify the restart of the Agreement. 2
1st & 4th Cent
Financial Update 3
1st & 4th Cent
Financial Update 4
Summary of Proposed Timeline 2019
Roger Dean Chevrolet Stadium Renovation Delayed Two Years
Secure approvals of funding from Palm Beach County Initiate application for certification for funding from the State of Florida
2020 • Obtain certification for funding from the State of Florida • Select architect of record • Prepare schematic drawings, design development drawings and construction drawings • Select Construction Manager • Initiate procurement of key materials with long lead times in the last quarter of 2020 • Submit drawings for permitting by September 1, 2020
2021 • Begin construction on April 1, 2021
2022
2021 Secure approvals of funding from Palm Beach County Initiate application for certification for funding from the State of Florida
2022
2020 Planning Activity delayed to 2022
2023 Begin construction on To Be Determined 1st Debt Service Payment $150,000 of 9 Years
2024 Complete construction 12 to 18 months from Start of Construction
• Complete construction by February 16, 2022
5
1st & 4th Cent
Financial Update 6
1st & 4th Cent
Financial Update 7
1st & 4th Cent
Financial Update 8
1st & 4th Cent
Financial Update 9
Roger DeanChevrolet Stadium Renovations Scope of Work to include the following(Page 1 of 2): Public Use Improvements: 1. Replace existing video scoreboard with two larger scoreboards with higher resolution and updated technology 2. Upgrade existing sound system to provide an enhanced fan experience 3. Incorporate Wi-Fi/Distributed Antenna System (DAS) availability to the general public throughout the seating bowl, concourse and practice fields 4. New group area on the third base line with a second level deck that is interactive (food and beverage, games, and entertainment), which would also include an upgrade and replacement of existing bleacher seats with fixed seating 5. Upgrade concession stands including front and back of house as well as commissary and install drink rails for fan usage on the concourse 6. Expansion of the Team Store to create a better experience and more space for general public
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Roger DeanChevrolet Stadium Renovations Scope of Work to include the following(Page 2 of 2): Public Use Improvements Continued: 7. 8. 9. 10. 11. 12. 13. 14.
Expansion of storage, specifically including the addition of storage areas on first and third base side of the Stadium and increasing the size of the maintenance building so that it can accommodate storage and equipment for the teams and County for tournament use Expansion of Visiting Clubhouse for the Stadium to attract more tournaments and events Relocation of bullpens to enhance player safety and provide better sightlines for fans In order to enhance fan safety, install new security system, including video surveillance system, access control system and install an upgraded telephone system throughout the facility Renovation and expansion of office space available for Stadium operations staff (including the Ticket Office). Improvements to the Press Box areas of both teams for public use and to enhance media coverage of Roger Dean Chevrolet Stadium Art shall be installed in public spaces to enhance the fan experience In order to attract more tournaments and events, upgrade and install new batting cages and agility fields and expand the facilities to include new theatres/classrooms as well as a new restroom facility at the quad (available for use by County and public per agreed upon terms of New Use Agreement)
Exclusive Use Improvements: 15.
Substantially renovate two new clubhouse/administrative buildings for the Miami Marlins and St. Louis Cardinals to meet current and future Spring Training requirements as well as year-round player development needs
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Roger Dean Chevrolet Stadium Renovations 2021 – 2022 Delayed to 2023-2024
QUESTIONS 12
Item 5D
Old Business Agenda Item 5.E Discussion and direction from the TDC on a Re-Branding of the Tourism Brand Identity raised at the Full Board Meeting of Discover The Palm Beaches on October 12th, 2021. PowerPoint overview attached.
Background: We are all very aware of the importance of a “Brand Identity”, whether for a destination or a corporation. Certainly, over the past ten years we have made considerable progress adopting the “Tourism Identity Brand” for Palm Beach County. In 2008 the Board of County Commissioners introduced a resolution to the TDC Strategic Plan requesting that all agencies funded by the TDC should eventually support the branding efforts being led by the CVB, at the time, and market with a similar presence. In 2009 the PBC Tourism Brand Assessment led by the CVB, surfaced the findings that the four major agencies of the TDC were not employing a common tourism identity, yet all TDC agencies were marketing/advertising the destination for their respective industry. In 2012, the Board of County Commissioners approved “Discover The Palm Beaches” as the official Tourism Identity for the PBC tourism industry marketing efforts deployed by the TDC and it’s agencies. In 2013, the “palmscape” or “palm frond” was adopted and the TDC adopted the organization logo, as displayed at the top of this letterhead, representing the “Tourism Identity” for destination marketing advertising by Discover The Palm Beaches, formally the Convention and Visitor Bureau (CVB), who published a Brand Book to standardize the use. In 2015, the TDC created “Brand Identity Usage Guidelines” for use by all TDC agencies for marketing and advertising, Cultural grantees, Sports Grantees and Events. In 2018, the TDC Board approved to change the Palm Beach County Convention Center logo, by adopting the Discover The Palm Beaches tourism identity and changing out the Tourist Development Council as shown above to “Palm Beach County Convention Center. In addition, the Palm Beaches Television Channel at its introduction to the market, adopted the Tourism Identity, for all 50 hours of programming to date, with the closing credits of “Discover The Palm Beaches”.
Direction of TDC Board: Because this re-branding initiative being raised by our agency DTPB, which will impact budgets and resources in future years of all TDC agencies, Grantees, tourism assets where the identity is currently in use, Convention Center and Baseball Stadiums, visitor guides, sports facility guides and tourism television programming. I am requesting direction from the TDC Board on the timing and the expense of initiating this branding revisit as we continue to recover from the pandemic.
Request Motion to Approve or Delay
5.E. Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
THE PALM BEACHES
BRAND IDENTITY The Original. The One. The Only.
NEW POSITIONING America’s First Resort Destination ® — The Palm Beaches are renowned as the warm weather getaway by discerning guests for over 125 years. Genuine hospitality is a way of life. Our vibrant blend of people, cultures and coastal towns welcomes everyone. Enjoy fewer crowds, a healthier beach experience, exceptional cultural offerings and the warm Atlantic Gulf stream water that creates the finest Florida vacation experience.
The original. The one. The only. The Palm Beaches
EVOLUTION OF THE PALM BEACHES BRAND IDENTITY As the Official Destination Marketing Organization for Palm Beach County, we have overseen the county’s tourism brand since 1983. The Palm Beaches have undergone five iterations of brand name, logo, color palette and identity since 1983. We believe The Palm Beaches brand should reflect not only the county’s tourism and travel identity, but the personality of its many cities, stakeholders and the residents who live here.
2008
1983-2009
2006
2007 2009
2010 Transitional Logo
2010-2013
2014-2020
20142016
20162017
20172020
2021 Transitional Logo
2021
KEY COMPETITORS methodology
Fort Lauderdale
2019 The Greater Fort Lauderdale CVB announced they would drop the years old “Hello Sunny” tagline in favor of a new brand that reflected the destination beyond the beach to the cosmopolitan destination of world-class restaurants, hotels and culture it had become. Put out an RFP for a new agency to develop the new brand, with a 3-year contract and option of two 2-year extensions. May 2021
Visit Lauderdale debuts as new tourism brand for Greater Fort Lauderdale, complete with a new brand logo, new tagline and updated brand colors.
Destin-Fort Walton Beach
February 2020 The Emerald Coast CVB announced a rebrand to Destin-Fort Walton Beach, Florida in order to heighten recognition in the travel industry and draw family travelers to the destination. Set their point of differentiation as the ultimate family travel experience with a commitment to “make childhood an adventure again” highlighting activities for all ages. Unveiled a new logo and website design, and launched an extensive nationwide campaign including sponsorships, advertorial placements within Parents and Southern Living, a digital activation with USA Today, and broadcast spots with PBS Kids.
Palm Springs
September 2021 The Greater Palm Springs Convention and Visitors Bureau has changed its name to Visit Greater Palm Springs. The rebranding includes an updated logo with a swapped color palette. The change reflects a broader long-term goal of growing the tourism economy in the region, rather then simply promoting the area as a "leisure and meetings destination." The new name is also designed to be more easily understandable and reduce confusion about the organization's core purpose.
Notable Hotel Partners
2021 Two of our largest hotel partners have announced a rebrand along with extensive renovations. Both brands reflect a sense of nostalgia and the golden age of travel, in line with The Palm Beaches new brand positioning.
NEW BRAND IDENTITY In this highly competitive marketplace, our brand identity should reflect our new brand positioning strategy.
The current brand has been in place since 2014 and no longer reflects our brand strategy. Color is an important tool to reflect the destination’s personality and the green & yellow in our current logo are dated. We believe The Palm Beaches brand identity should be elevated to
reflect our unique brand positioning as an elevated, contemporary, refined Florida travel experience. In short: It’s time for a positive change to a improved brand identity. We seek your approval to explore a new logo and color palette.
Thank you
6. NEW BUSINESS
Meeting Dates are normally the second Thursday of each month unless changed by the TDC Board. Please note that these meetings start at 9:00 am and are held at 2195 Southern Boulevard in the Dave Burke Board Room located on the first floor. There are no meetings scheduled for JANUARY or AUGUST 2022. Meeting dates and locations may be changed at the request of the TDC Board, and these will be published in advance. 2022 TOURIST DEVELOPMENT COUNCIL BOARD MEETING January 13, 2022 No Meeting ** February 10, 2022 March 10, 2022 April 14, 2022 May 12, 2022 June 9, 2022 July 14, 2022 August 11, 2022 No Meeting September 8, 2022 October 13, 2022 November 10, 2022 December 8, 2022 ** No Meeting January 2022 Legislative Session from 01/11/2022 to 03/11/2022
TDC/tdcmtgs2022/TDCMeetingSchedule2022
6.A. Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
Grant Summary FY '22 Recmd. $
Proj. Room Nights
$15,000
1,000
Boynton Beach Tennis Center, Quail Ridge Country Club, Coral Lakes Tennis Center, Boca Swim & April 23 ‐ May 7, 2022 Racquet Club, Boca West Country Club
$25,000
2,520
PGA National Resort & Spa
$30,000
1,035
Event
Sport
Location
Date
Savanah Bananas World Tour NEW (FY 22)
Baseball
Ballpark of the Palm Beaches
April 1‐2, 2022
Tennis
ITF Super‐Seniors World Championships NEW (FY 22)
NCAA Division I Men's Golf Regional Championship NEW Golf (FY 22)
Recommended Grant Funds, FY '22
May 15‐18, 2022
$70,000
Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com
6C1a-c
Event Fact Sheet
Event Name:
Savannah Bananas World Tour
Event Owner:
Fans First Entertainment, Inc.
Grant Recommendation:
$15,000, Category G Grant
FSF Funding:
$5,000, restricted funds if room nights = 1,000 or more $10,000, restricted funds if room nights = 1,400 or more
Dates:
April 1-2, 2022
Sport:
Baseball
Level of Competition:
Collegiate & Professional
Age Range:
Adult
Proposed Venues:
Ballpark of the Palm Beaches (13 total diamonds)
Estimated Participation & Room Nights:
200 room nights created from staff, players, and umpires. 800 projected room nights created from traveling spectators (Data shows that 10% of Savannah Bananas World Tour fans travel from outside of a 1.5 hour driving radius
Estimated Economic Impact:
Projected at $700,000
Event Description: The Palm Beach County Sports Commission and Ballpark of the Palm Beaches are partnering to bring the Savannah Bananas World Tour to Palm Beach County. The Savannah Bananas are a member of the Coastal Plain League, consisting of 16 teams throughout North Carolina and South Carolina featuring the top college players from around the country. The Coastal Plain League has been in existence for more than 20 years and is considered one of the top prospect leagues for professional players in the country along with the Northwoods League and Cape Cod League. The Savannah Bananas represent one of the most creative
Just Bring Your Game
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
1
and entertaining baseball teams in the world, which has grown its average attendance in the Coastal League from less than 100 in 2016 to over 4,000 per game from 2017-2020. Last year, Fans First Entertainment, Inc. announced the Savannah Bananas World Tour. The most unique and entertaining baseball experience on the globe will be traveling to six (6) cities. The Palm Beach County Sports Commission is vying to win one of the stops on this World Tour. Each community will be home to two (2) games, scheduled on a Friday and Saturday during the spring of 2021. The Savannah Bananas World Tour features a cast of performers, musicians, dancers, and mascots to provide constant entertainment and a circus environment during the baseball game. The Savannah Bananas World Tour will feature two teams (Savannah Bananas vs Party Animals) competing in a unique style of the game, called “Banana Ball”. Banana Ball is a fast-paced, action-packed style of baseball with rules that include no bunting, no walks, a two-hour time limit, fans catching foul balls for outs, batters stealing first base, and a one-on-one tiebreaker showdown at the end of the game. Banana Ball is the invention of the Savannah Bananas. The Bananas have re-imagined the sporting purity of baseball with a hold-on-to-your-hat dash and flair. The Bananas Premier Team will face off against their rival, the Party Animals. The rosters for both teams will be filled by independent players who tried out and signed contracts for the spring series.
Just Bring Your Game
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
2
History of the Savannah Bananas: Following the departure of the South Atlantic League's Savannah Sand Gnats for Columbia, South Carolina, on September 22, 2015, the Coastal Plain League announced Savannah as its newest team to begin play for 2016. On February 25, following a name-the-team contest, the Bananas name, logo and colors were officially revealed by the team. The Bananas have gained local and national recognition for ticket sales and marketing. The team has sold out every single game played at Grayson Stadium since the 2016 season. Their innovative marketing is unique and groundbreaking in sports. The Bananas continued to generate national attention for record breaking attendance, which is attributed to the “fans first” mentality and the amusing and enjoyable performances that take place during the baseball game.
National Media Impact: Since arriving in Savannah, the Bananas have received worldwide attention and have sold out every night with over 4,000 fans in attendance. The team has been featured by MSNBC, CNN, ESPN and numerous global media outlets for everything from playing a game in kilts, to hiring a breakdancing first base coach, selling Dolce & Banana underwear and bringing on the first Grandma Assistant Coach. From the Banana Nanas Dance Team, Banana Pep Band, Dad Bod Cheerleading Squad and world-famous dancing players, the Bananas have been entertaining hundreds of thousands of fans since day one. Social Media: The Savannah Bananas have more followers on social media than most Major League Baseball teams. The team’s TikTot account is one of the most popular in sports with nearly 900,000 followers. The Savannah Bananas was recognized as the top 5 most viral pages on TikTok. The Savannah Bananas’ Instagram page and Facebook page maintain over another has over 175,000 followers. Moreover, the engagement between the social media audience with the team is extremely interactive.
Just Bring Your Game
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
3
Benefits of hosting: •
As one of Florida’s premier baseball destinations, Palm Beach County would be home to the inaugural Savannah Banana’s World Tour. This allows Palm Beach County to add this new baseball experience to its robust resume for the sport.
•
The Savannah Bananas have more followers on social media than most Major League Baseball teams. The Palm Beaches, FL will be promoted to an audience that exceeds 1 million social media followers, including one of the most viral TikTok pages in the United States.
•
The fan base for the Savannah Bananas is passionate and devoted. When the Banana’s traveled to other destinations, 10% of the spectators are visiting from a distance that require hotel stays.
•
The Savannah Bananas plan maintain a presence in Florida on an annual basis, which makes this a potential long-term business strategy for Palm Beach County.
•
ESPN may televise the Savannah Bananas World Tour.
Just Bring Your Game
Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
4
Event Fact Sheet
Event Name:
The International Tennis Federation (ITF) Super-Seniors World Championship
Event Owner:
International Tennis Federation
Grantee:
Baral Group, LLC
Funding Recommendation:
$25,000 PBC Category G $10,000 Fla. Sports Fdtn.
Proposed Dates:
April 23-May 7, 2022
Sport:
Tennis
Level of Competition:
Amateur
Age Range:
Adult (ages 65, 70, 75, 70, 85, 90)
Proposed Venue:
Approx. 60-80 tennis courts will be used at the following venues: • Boynton Beach Tennis Center • Quail Ridge Country Club • Coral Lakes Tennis Center • Boca Swim & Racquet Club • Boca West Country Club
Estimated Participation & Room Nights:
600 adult athletes + 600 adult spectators = 1,200 total visitors 360 rooms * 7-night avg. stay = 2,520 room nights
Estimated Economic Impact:
600 adult athletes * 7 avg. day stay * $240 daily spending = $1,008,000 600 adult spectators * 7 avg. day stay * $240 daily spending = $1,008,000 Total Projected Economic Impact = $2,016,000
Just Bring Your Game Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
1
Event Description: The International Tennis Federation (ITF) Super-Seniors World Championships is one of the largest international amateur tennis tournaments taking place on an annual basis. The Palm Beach County Sports Commission is partnering with the Baral Group to bid to host the ITF Super-Seniors World Championship, which consists of an individual and team championship division for men and women (ages 65 to 90). This marquee international tennis event is held in a different destination each year. The event will feature approximately 600 athletes from more than 30 different countries. The Team Championships will commence play on April 23 and conclude on April 30. The Individual Championships will begin on May 1 and conclude on May 7. In order to accommodate one of the world’s largest tennis tournaments, 5 different tennis facilities will be used to, needing 60-80 courts. Approximately 850 tennis matches will take place during the team competition and 1,000 matches will take place during the individual competition. The ITF SuperSeniors World Championships is anticipated to be one of the largest tourism generating sporting events of 2022 for Palm Beach County. Projected Event Schedule: April 20-22: Teams arrive at airports (Palm Beach, Fort Lauderdale, & Miami) April 23: Opening Ceremonies and official team welcome party April 24-28: Match play begins April 29: Official Teams Dinner April 30: Semi-finals and finals begin for all team events at 8 different tennis facilities May 1: Opening Ceremonies for Individual Championships May 2-4: All individual matches begin May 5: Official Player Dinner at club or restaurant location to be determined May 6-7: Semi-finals and finals begin for all singles, doubles, and mixed events Event History: The ITF Super-Seniors World Championships will be celebrating its 42th Anniversary in 2022 and was previously hosted in Palm Beach County in May 2014, with more than 5,000 room nights tracked. Due to the growth of the ITF Seniors World Championships, the ITF has divided the Championships by age division, creating three separate events. The Palm Beach County Sports Commission will also be hosting the ITF Seniors World Championship (ages 50-60) in 2022. About the International Tennis Federation: The ITF administers and regulates the game through 200 affiliated National Associations, together with six Regional Associations. The ITF is responsible for the Rules of Tennis, including the technical specifications for courts and equipment. The ITF is involved at the highest levels of the game, including the 'the greatest show on earth', the Olympic Games, to which tennis was reintroduced as a full medal sport in 1988. In addition, the ITF works closely with the four Grand Slams – Australian Open, Roland Garros, Wimbledon and US Open – through its presence on the Grand Slam Committee and supports each event with administrative, officiating and media services. The four Grand Slams are all official championships of the ITF, while the Japan Open, Italian Open Championships and International Championships of Spain are also recognized championships of the ITF.
Just Bring Your Game Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
2
The ITF controls the major international team events for all age groups and for Wheelchair Tennis, including the world’s two largest annual international team competitions in sport, Davis Cup by BNP Paribas for men and Fed Cup by BNP Paribas for women. PBCSC Responsibilities: • Assist with coordination of various tennis venues • Assist with housing solutions • Assist with operational and logistical needs, volunteers, venue coordination, and hotels • Assist with marketing & public relation efforts Benefits: • The ITF Super-Senior World Championships is one of the largest amateur tennis events in the world • The ITF Super-Senior World Championships will generate over 2,500 hotel room nights in AprilMay, which is a time that hotels and business need a boost • The senior sports market is an ideal target for Palm Beach County • The event will bring significant international exposure to Palm Beach County • Hosting this event solidifies Palm Beach County as an elite destination for tennis.
Just Bring Your Game Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
3
Event Bid Sheet
Event Name:
National Collegiate Athletic Association (NCAA) Division I Men’s Golf Regional Championship
Event Owner:
National Collegiate Athletic Association
Grantee:
Palm Beach County Sports Commission
Bid Recommendation:
$30,000 Category G $15,000 Florida Sports Foundation
Proposed Dates:
May 15 – 18, 2022
Sport:
Golf
Level of Competition:
Amateur
Age Range:
18+
Proposed Venue:
PGA National Resort & Spa, Champion Course
Estimated Participation:
13 Teams (5 Golfers per Team) & 10 Individuals – 75 Total Athletes 36 Coaches 69 School Reps (Trainer, AD, President) – 3 per team 9 NCAA Representatives & Officials 225 Spectators
Estimated Hotel Impact:
1,035 room nights 414 visitors / 2 per room 207 rooms * 5 avg. night stay = 1,035 room nights
Estimated Economic Impact:
111 Total Athletes & Coaches * 5 avg. day stay * $240.71 daily spending = $133,594.05 69 School Reps * 5 avg. day stay * $240.71 daily spending =$83,044.95
Just Bring Your Game Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
1
188 adult spectators * 5 avg. day stay * $240.71 daily spending = $240,710.00 37 youth spectators * 5 avg. day stay * $120.36 daily spending =$22,266.60 9 NCAA Reps/Officials * 5 avg. day stay * $240.71 daily spending = = $10,831.95 Total Direct Visitor Spending = $490,447.55 Event Description: The Palm Beach County Sports Commission is partnering with Florida Atlantic University (FAU) and the National Collegiate Athletic Association (NCAA) to host the 2022 NCAA Division I Men’s Golf Regional Championships on May 15-18, 2022 at PGA National Resort & Spa’s Champion Course. Thirteen (13) teams comprised of five (5) golfers each and 10 individuals not on those teams will compete at each of three (3) regionals while the other three (3) regionals will have fourteen teams and five (5) individuals not on those teams. A total of 75 players will be at each regional site. The low five (5) teams and the low individual not on those teams will advance to the finals. Playoffs and tiebreakers will be used, if necessary, to determine advancement to the finals. The regional championships consist of one (1) practice round and three (3) days of competition. Projected Event Schedule: Saturday, May 14th, 2022: 8:00am to 4:00pm – Move In/Set Up & Course Marking by NCAA Staff/Officials Sunday, May 15th, 2022: 8:00am to 5:00pm – Practice Rounds 6:00pm – Coaches Meeting Monday, May 16th: 7:30am to 5:00pm – First Round of Competition Tuesday, May 17th: 7:30am to 5:00pm – Second Round of Competition Wednesday, May 18th: 7:30am to 5:00pm – Final Round of Competition 5:30pm – Awards Ceremony 6:00pm – Breakdown PBCSC Responsibilities: The Palm Beach County Sports Commission & FAU will serve as co-hosts of this event. The Division I Golf Regionals differ from the other NCAA Golf Championships in that the host is provided an administrative stipend from the NCAA to cover costs associated with the operation of the event. • Venue selection and coordination • Assist with housing solutions at PGA National • Assist with operational and logistical needs, volunteers
Just Bring Your Game Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
2
• •
Assist with marketing & public relation efforts Provide a grant to offset remaining facility rental and operational expense
FAU Responsibilities • Provide a representative from the Sports Information Department to assist with Golfstat/scoring • Provide an athletic trainer to serve as medical support throughout the regional championship • Assist with volunteer recruitment through FAU’s Sport Management Program • Assist with marketing & public relations efforts Benefits: • Continue a positive partnership with the NCAA with the hope to host future NCAA Regionals and Championships • Provides the opportunity to host an NCAA Division I Men’s Golf Regional Championship for the first time in Palm Beach County • The NCAA DI Men’s Golf Regional Championship will generate substantial room nights and visitor spending for Palm Beach County in May • Host the top level of amateur golfers in NCAA Division I • Creates the opportunity to host a prestigious NCAA Golf Regional Championship • Continue to grow the relationship with one of our key venues, PGA National resort & Spa
Just Bring Your Game Palm Beach County Sports Commission
2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125
www.PalmBeachSports.com
3