2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*
Motion to approve February 13th Agenda was made by Davicka Thompson and seconded by Don Dufresne. Motion carried 6-0 with Joseph Fisher, Daniel Hostettler and Deputy ViceMayor Rob Long absent.
3. MOTION TO APPROVE JANUARY 9TH TDC MEETING MINUTES*
Motion to approve January TDC Meeting Minutes was made by Jim Mostad and seconded by Don Dufresne. Motion carried 6-0 with Joseph Fisher, Daniel Hostettler, and Deputy ViceMayor Rob Long absent.
4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR FEBRUARY 2025*
MARKETING AGENCIES REPORTING
A. DTPB ACTIVITY REPORT*
B. CULTURAL COUNCIL ACTIVITY REPORT*
C. SPORTS COMMISSION ACTIVITY REPORT*
D. FILM & TV MONTHLY NEWSLETTER*
E. FILM & TV PRODUCTION REPORT*
PBC CONVENTION CENTER OPERATING REPORTS
F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*
G. CONVENTION CENTER MARKETING UPDATE*
H. CONVENTION CENTER “PACE” REVENUE REPORT*
OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS
I. ERM PROJECT STATUS REPORT*
J. PBI TRAFFIC REPORT*
K. CONTRACT TRACKING REPORT*
L. AGENCIES FY24 YEAR END SBE REPORT 09.30.2024*
M. AGENCIES FY24 YEAR END FVP REPORT 09.30.2024*
N. AGENCIES FY24 YEAR END PERFORMANCE MEASURES REPORT 09.30.2024*
O. AGENCIES FY24 YEAR END QUARTERLY REPORT 09.30.2024*
Motion to receive and file March Consent Items was made by Davicka Thompson and seconded by Don Dufresne. Motion carried 6-0 with Joseph Fisher, Daniel Hostettler, and Deputy Vice-Mayor Rob Long absent.
5. OLD BUSINESS – DISCUSSION ITEMS
A. TDC TOURISM PERFORMANCE METRICS
1. TDC DASHBOARD CURRENT MONTH & FY25* - Emanuel Perry
a. Bed Tax Collections*
Perry
Bed Tax Collection – December 2024 collected in January was $9.6M compared to the same month last year at $8.6M, a 12% increase. Actual December was 16% above Budget and 36% above the prior month at $7M. Actual December was 16% higher than 2023.
FYTD 2025 Collections, at $26.6M, were 13% higher than the last fiscal year to date, at $23.5M. FYTD collections at $26.5M are 14% above theApproved Budget and 11% higher than 2023 collections.
The Rooms sold for December were 444,123, 10% higher than last year. Rooms available for December at 598,548 are 1% higher than last year. Hotel RoomsActive today in the county at 19,308.
Occupancy for December 2024 was 74.2%, 9% higher than last year. Occupancy for December 2023 was 68.3%. December 2022 was 69.5%. The average daily rate for December was $286 93, 2% higher than last year, and 7% above 2022. The Revenue/Available Room for December 2024 was $212.90 higher than the prior December 11%.
In December, Hotel Room Net Sales FY25 year over year increased 10% at $122M compared to $111M. Non-hotel room sales FY25 year over year December decreased (4%) at $31M compared to $32M. Hotel room net sales FYTD 2025 increased 7% from $345M to $322M. Non-hotel Room Sales FYTD 2025 increased 7% at $81M compared to $76M. FYTD 2025 Taxable Revenues Fiscal Year over FY2024 increased 7% at $426M compared to $398M. FYTD 2025 Taxable Revenues Fiscal Year over FY2023 increased 7% at $426M compared to $398M.
Airport passengers for December 2024 were 872,107, 13% higher than in December 2023, and the Total Estimated Seat Capacity is 2% higher than last December 2023 with 1,054,773 seats. PBI Passenger 12-month rolling is an 8% increase at 8,403,519 over last year.
Leisure & Hospitality Employment for December, 97,200, increased 5% over the same month last year. Accommodation employment remained flat compared to last year at 11,400 employees. F&B was 2% higher than last year at 62,500 employees. Arts & Entertainment employment is 15% higher than last year at 23,300 employees.
B. FY25 FORECAST & FY26 BUDGET DRAFT UPDATE* – Emanuel Perry
Perry
This past Monday, we held our first finance meeting with three board attendees. We are budgeting for FY 2026 with a conservative 3% increase over last year's $86.7M. To maintain competitiveness, we've maximized expenses and ensured financial stability with a comfortable $66M reserve in our first and fourth cents funds. This allows us to pursue
infrastructure projects effectively. Additionally, we are focused on attracting residents and hosting expos at our Convention Center.
We are committed to strategic investment, especially as the tourism plan unfolds, which includes the proposal for a single agency of record. This would enable all agencies to share their stories under a unified message.
Dufresne
It was a good preliminary start. I am sure we will have some tweaks on the way, but we will revisit that in April.
Marino
Do we need to add anybody to the finance team?
Perry
Right now, we need a fifth person, I will meet with you (Mayor) and also connect with you as far as a vice chair to this board, get input as to what direction you would like to go with the board.
C. CONVENTION CENTER DISTRICT PATH FORWARD* - Emanuel Perry
Perry
Our Convention Center Path Forward: about two and a half weeks ago, agency heads and I provided a high-level overview of the Convention Center to the BCC for new members. A study completed in 2020 laid out the development phases, resulting in three recommendations. The first is a minor short-term improvement, focusing on updates like carpeting and bathroom stalls, as the building is 20 years old. The second is for a second headquarter hotel, initially suggested to have 600 rooms, but the recommendation came back for 400. A term sheet was supposed to go before the BCC this past Tuesday but was pulled for later review. Lastly, we issued a Convention Center Expansion report, aiming to grow our facility in line with the Development Regional Impact guidelines. I'm here to answer any questions.
Anderson
Our carpet is complete, and while it is great to be busy, scheduling improvements is challenging. Back of house upgrades can happen anytime, but bathroom renovations may take months. We operate year-round and are mindful of other facilities that have closed parts of their Convention Centers. We are collaborating with the county team to devise a plan. I appreciate my team's work; visitors are surprised to hear we opened in 2003.
Ayala Collazo
We've been flexible with our schedule, working at night and getting creative to ensure operations continue smoothly while catching up on improvements.
D. PBI UPDATE* – Rebecca Krogman
Krogman
In December 2024, the total number of passengers reached 872,107, compared to 771,420 in December 2023. This marks a 13.1% increase. The sea capacity grew from 773,000 in December 2023 to 1,014,240, reflecting a 4% increase.
Air carrier operations in December 2024 totaled 6,478, an increase from 6,150 in December 2023, representing a 5.3% increase. General Aviation operations rose to 11,374 in December 2024, a 7.2% increase from 10,611 in December 2023.
Overall, total operations saw a 6.5% increase, reaching 17,852 in December 2024, compared to 16,760 in December 2023.
New seasonal nonstop flights from Palm Beach International Airport (PBI) include Allegiant's route to Indianapolis, which resumes today with two flights per week.
Southwest Airlines is resuming its route to Buffalo on February 15th and will start a new route to Nashville on March 6th. They are also resuming flights to St. Louis starting March 6th.
Current seasonal nonstop flights from PBI include:
- Air Canada: Montreal and Toronto
- Allegiant: Grand Rapids and Cincinnati
- American Airlines: Chicago O'Hare and New York LaGuardia (Chicago O'Hare will now be offered year-round)
- Avelo: Wilmington
- Breeze: Charleston, New Haven, and Norfolk
- Delta: Minneapolis
- Frontier: Cincinnati, Cleveland, Chicago O'Hare, and Trenton
- JetBlue: Iceland, Buffalo, and Los Angeles
- Porter: Toronto
- Southwest: Providence
- Sun Country: Minneapolis
- United Airlines: Houston Intercontinental, Chicago, Harris, Denver, and Washington, D.C.
6. NEW BUSINESS – DISCUSSION ITEMS
A. RECOMMENDATION TO BCC FOR TERMINATION OF SUNFEST AGREEMENT* - Emanuel Perry
Perry
I am seeking a recommendation to the BCC to terminate the SunFest grant agreement. Dave and I had an open and honest conversation with the representative from SunFest, and they are not going to be able to continue with the event. We invited them to come back once the event is revamped, but as of this year, we are looking for a recommendation to terminate the current agreement.
Motion for recommendation to BCC for Termination of Sunfest Agreement was made by Don Dufresne and seconded by Commissioner Christina Lambert. Motion carried 6-0 with Joseph Fisher, Daniel Hostettler, and Deputy Vice-Mayor Rob Long absent.
B. MOTION TO APPROVE AMENDMENT TO NORTON MUSEUM OF ART INCREASE IN THE AMOUNT OF $100,000* – Emanuel Perry
Perry
Dave Lawrence did a presentation back in December, with the Norton Museum and as the Boca Museum of Art, both of which are looking to create the Spanish Arts Exhibition. They are joining in efforts to market these two exhibits and are looking for additional support from us. We will be amending their current contract to $100,000 and to increase the Norton Museum’s Category B grant from $275,000 to $375,000. The Norton Museum is taking the lead on these joint marketing efforts.
Lawrence
This text discusses two different exhibitions taking place at the Norton Museum of Art and the Boca Raton Museum of Art. The collaboration between these two institutions occurred serendipitously, and they approached us with the opportunity for joint marketing efforts. This initiative is beyond what they are receiving from their respective grants. The goal is to cross-promote their membership bases and visitor lists to attract audiences from Miami and the surrounding areas to experience both institutions. We believe this collaboration represents an excellent opportunity for creative synergy between the organizations, resulting in a stronger combined experience for visitors.
Melton
The connection between PAM and NORC was fantastic, especially with the support of Brightline for the event. It was extremely successful, and the numbers were significant. As I mentioned to my husband when we moved here, the growth is moving north as people are increasingly choosing this destination over Fort Lauderdale and Broward. This event not only highlighted our cultural vibrancy but also set the stage for even more growth, especially with the upcoming exhibit.
Lawrence
Yes, I think that too, to highlight that we look for big signature events to really draw attention and focus. This is the first time that these Spanish master paintings are here in Palm Beach County and to have them at two institutions that are covering different periods of time. It is a big deal.
Motion to approve Amendment to Norton Museum of Art Increase in the amount of $100,000.oo was made by Commissioner Christina Lambert and seconded by Mabel Melton. Motion carried 6-0 with Joseph Fisher, Daniel Hostettler, and Deputy Vice Mayor Rob Long absent.
C. SPORTS COMMISSION
1. MOTION TO APPROVE The Category “G” Grant Agreements*George Linley
a. 2025 FuelTech Hydrodrag Nationals/World Championships (April 4-6, 2025) – Burt Aaronson South County Regional Park
b. First Responder Games (May 11-25, 2025) – Various Venues across Palm Beach County
c.
d.
Fédération Internationale de Football Association (FIFA) Club World Cup (June 14 - July 7, 2025) - Gardens North County District Park
Perfect Game Summer Series (June 16July 28, 2025) CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex
e. USTA Boys 18's & 16's National Clay Court Championships (July 6 - 13, 2025) – Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center
f. Prospect Select Fall World Series (September 5-15, 2025) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex
Linley
We have approved six grants for various national and international sports events, aimed at covering venue rental, site fees, and operational costs in the Palm Beaches. One grant will support the Perfect Game Summer Series, comprising six baseball tournaments at our spring training facilities in June and July, attracting a minimum of 300 high school teams and 10,000 attendees. Last year, these events generated over 7,400 room nights, and we expect similar results this year.
We have also approved a grant to bid for hosting the FIFA Club World Cup from June 14 to July 7, 2025, with the City of Palm Beach Gardens as the grantee. This grant will assist in the necessary preparations, and while we cannot disclose the participating team yet, it is looking promising.
Additionally, we are planning to bring back the First Responder Games, host a hydro drag jet ski racing event, a USTA national clay court event across multiple tennis courts,
and another amateur baseball tournament in September, collectively generating nearly 22,000 room nights.
Motion to approve The Category “G” Grant Agreements was made by Don Dufresne and Davicka Thompson. Motion carried 6-0 with Joseph Fisher, Daniel Hostettler and Deputy Vice-Mayor Rob Long absent.
2. RECOMMENDATION FOR BCC APPROVAL FOR A 5-YEAR AGREEMENT UP TO $6.3M WITH WEBBER MARKETING*Emanuel Perry/James Taylor
Linley
I want to introduce our partners from Webber Marketing, Derek Webber, the founder and CEO, and Jabari Morgan. We’ve had the pleasure of knowing them for over a year and a half. Today’s presentation is unlike any sporting event we’ve discussed before. We’ve analyzed over 60 different sports in the last 3 to 5 years, but this is a completely new unique sport, entertainment, and cultural experience for the Palm Beaches.
This journey began over three years ago with a conversation about exploring opportunities within the Historically Black Colleges and Universities (HBCU) sports market, starting with football. We considered hosting an HBCU football game at FAU Stadium, following the successful Boca Raton Bowl. With James joining our team nearly two years ago, we expanded our discussions. We eventually connected with Webber Marketing, which successfully launched the National Battle of the Bands, an incredible event that draws significant attendance and economic impact in Houston. We are optimistic about Florida Atlantic University being the venue for our new event. We are not bidding for or relocating an event; we aim to create something complimentary to Houston’s existing offerings, taking place during a significant and busy weekend in collegiate sports. I also want to recognize Malachi Knowles from the Sports Commission Board for his contributions and insights.
James Taylor and Emanuel Perry went through the PowerPoint Battle of Bands Presentation.
Dufresne
Who are the 7,845 attendees?
Taylor
The parents and supporters of the band members.
Dufresne
Do we talk about exclusivity? Is there going to be another national Battle of the Bands a month later?
Perry
They will still hold the event in August, which is before college football season, but the contract includes an exclusivity clause. They are not allowed to create an event with a similar market or structure 60 days before or after our event.
Dufresne
I would like to see an expansion of the exclusivity period to 90 days. Regarding the participants, I saw that we have projected 1,100 room nights. Is that accurate, or do we anticipate more than just 1,100 room nights?
Taylor
We are looking at 22,000 room nights total.
Webber
This initiative focuses on music, arts, and education, aiming to elevate students through scholarship opportunities and encouraging them to dream big. We aim to create a supportive platform that generates community awareness and participation in this mission.
We’ve developed programs such as summer band camps for underserved youth, instrument scholarships for high schools, and a symphonic event at the Kennedy Center. Our goal is to grow scholarship funds from 1.7 million to 4 million, providing bands with a fully funded experience, including flights and accommodations. Over the last decade, we've been fortunate to partner with supportive corporations and aligned cities. We strive to make a meaningful impact, creating perfect moments for students to inspire their aspirations while contributing to community welfare, such as providing meals in collaboration with Walmart.
Thompson
Expand a little more on the idea behind the community events. Is that a week-long leading up to the actual Battle of the Bands that Saturday?
Webber
We kick off the event with an emerging experience aimed at helping entrepreneurs access resources for growing their businesses. Typically, we start on a Thursday or Friday with a welcome reception, followed by a step and stroll event that Friday. Our lead-up includes extensive media and community awareness efforts, including outreach to support the homeless. The main event spans a three-day weekend, featuring various ancillary opportunities that build up to the big weekend.
Thompson
The STEM College and Career Fair. 40 HBCUs are invited. Are those the bands that are participating? Who will be invited? And then as far as the companies that are participating, are those companies from Palm Beach County, we are inviting to the career fair? Or how does that work?
Webber
The 40 Historically Black Colleges and Universities (HBCUs) come from across the country and represent a diverse range of institutions. They have representatives from
various departments, including music and STEM, who attend to market their programs, recruit students, and sometimes offer scholarships on-site. Additionally, they waive application fees for students. In our experience, once we raise awareness in the community, students arrive with their applications in hand.
Thompson Will these be high school seniors?
Webber Absolutely.
Thompson
And the students that are invited, are they Title I schools?
Webber
They are all schools. We do not want to leave out anybody. And we want to create opportunities for all students who want to gain information about college.
Thompson
Dave, with the Cultural Council, are there music programs that we can partner with to tackle this?
Lawrence
Absolutely. Some organizations do this kind of programming. I am thinking of Nat King Cole Generation Hope and other school programs that would be great for them.
Lambert
This is something completely new for us, and I believe it will attract people who haven't visited before, which is very exciting. Regarding the community events and other related activities, will they be centered around the FAU campus and surrounding areas, or will they take place throughout the entire county?
Linley
I think, I'd love to spread it around the county as much as we can. The competition will be focused at FAU Stadium. But I think we could affect a lot of different communities through this product.
Perry
We want to cast a wide net to ensure we reach immigrant communities. By providing those kids with a path to higher education, we can make an impact across north and south county, ensuring we reach as many as possible.
Jabari
Our leadership and direction are shaped by our partners. For example, the Emerging Experience Committee, which was developed through a partnership with Morgan Chase, has grown and expanded as we continue to progress each year. There are areas in the
county we still need to reach and raise awareness in. We need to create a landscape that accommodates these areas and ensures visibility. We are highly adaptable to this process.
Lambert
The hotel nights will be focused around the Boca area specifically, though I'm not sure what the inventory is like in that area.
Linley
From experience with large-scale events, I've seen the challenge of limited hotel inventory. For example, during the IWSA IWLC President’s Cup, which hosted 500 lacrosse teams and nearly 14,000 room nights, we faced shortages in Wellington, with rooms in places like Deerfield and Fort Lauderdale, and only a few in Martin County. While we now have more hotel rooms than we did before COVID, events requiring 15,000-25,000 room nights will likely extend beyond the county.
Lambert
You mentioned the 35% being invested back into the event. What does that mean?
Perry
That brings the total to around $1.9 to $1.2M annually. Once we have the settlement date with FAU and Derek’s team, we can offset those future costs. We will front the expenses to bring the teams here, get them booked, etc., and then, after the event, we will offset the future costs before finalizing payment.
Lambert
You mentioned that you will continue the August event. How is this different from the August event?
Webber
The August event is the front end of the year. This is the back end of the year. The most enticing part of this is the celebration of the weekend as a whole. That is what makes it different.
Lambert
Will it be a similar type of event, at a different time of year?
Webber
Yes. pre-season and post-season.
Dufresne
Would there be an objection to doing a 90-day window on either side, rather than a 60day window on either side?
Webber
Right now, I do not foresee this being a problem, but trust me, we are not going to do a lot of these. It's an immense amount of work, and I do not want anyone to underestimate that. We are talking 2,200 band members, feeding them three times a day, with over
11,000 meals, 95 charter buses, and two vans to move them across the county. We are committed to ensuring they have an unforgettable experience.
To be transparent, we also have interest from other cities, like Dallas, and several other markets. We are being very intentional about our approach.
If a 90-day timeline helps the council feel comfortable, just let us know why. We are shooting straight with you our goal isn't to create 100-hour work weeks for 6-10 weeks leading up to such a major project. We are excited about this opportunity, but we are not trying to create another one after 90 days.
To be clear, we are a professional agency. We manage high-profile clients like the PGA, J.P. Morgan Chase, Walmart, Nike, Amazon, and many more. We are also the largest agency of record for HBCUs and manage media rights, sponsorships, and championship events for the SWAC conference. We work with PepsiCo, and we manage intellectual properties nationwide. So, we take a very intentional, thoughtful approach to everything we do.
Dufresne
Is there an out clause?
Perry Yes. There is a termination clause.
Thompson
Is there a concern about the inventory of hotel rooms that we will have since that is our high season?
Perry
We'll be able to absorb it. If not, fans traveling will still be able to find accommodation, whether through VRBO or Airbnb. However, I want to highlight that we still need to finalize the settlement dates and the Fan Fest area within the current contract. It's important to note that this board will oversee those dates. We're still in contract negotiations with FAU, but they’re on board. If things don’t work out, we’ll need to get their board’s approval.
Dufresne Can these events be more central county?
Perry The ancillary events? I would not have an issue with that.
Marino
When you talk about corporate partners. What corporate partners do you bring to this event?
Webber
That's key, it's the only way this will survive. You only have one part of it. We'll secure a title or presenting sponsor. Most of our corporate partners are national brands, like McDonald's and others in the queue. Their support is crucial for sustainability on our end. Ultimately, we’re responsible, but we can't do it without their funding, input, and support.
Jabari
We do research too with some of the partners. We have some vested interests that are particularly focused on certain demographic or geographical areas, so we will take into consideration when presenting this property
Dufresne
I would say that if we could get 90 days on either side of the event, and that we can centralize the events, the ancillary events, the Central Palm Beach County, I would make a motion to move.
Motion to recommend for BCC approval for a 5-year agreement up to $6.3M with Webber Marketing was made by Don Dufresne and Davicka Thompson. Motion carried 6-0 with Joseph Fisher, Daniel Hostettler, and Deputy Vice Mayor Rob Long absent.
D. ERM
1. Update – Deb Drum
Drum
Our staff has been spending significant time responding to private landowners on the beach, dealing with erosion, asking the county to intervene. However, our funding doesn’t support this, and we’ve spent a lot of time helping municipalities and private landowners understand that we cannot maintain areas in erosive private beach zones.
That said, we’ve completed the first half of an emergency dune restoration project along Singer Island, in the areas we maintain. We're now moving equipment to the south end to finish that portion before starting our next project at Coral Cove. A lot of our time goes into defending our work and program, which takes away from the actual tasks at hand. Palm Beach County has 47 miles of beaches, and we maintain 33 of those.
If any private entities approach you saying the county has failed them, please have them contact me, and I’ll clarify the situation.
Lastly, our Natural Areas Festival is this Saturday at Winding Waters from 2 to 7 p.m. It’s free and open to all, with a KidZone and a fun day for everyone. We hope to see you there!
E. DISCOVER THE PALM BEACHES
1. Update* - Milton Segarra
Gustav Weibull went through the DTPB Presentation.
Segarra
Next week, as part of our advisory board, which includes 20 organizations from our industry hotels, attractions, and more we exchange ideas, needs, and expectations. Based on feedback from this group, we decided to focus on Dallas. With daily flights and year-round appeal, Dallas aligns perfectly with our needs. As a result, we've allocated a specific portion of our current fiscal budget to target the Dallas market.
From the 18th, we'll have a key activation in Dallas with nine or ten industry members. We’ll meet with about 100 meeting planners, leisure executives, media, and influencers to promote our destination. On the 19th, we’ll host a Palm Beach-themed event at the Lily Pulitzer store in Dallas, inviting their clients and our own. We’ll track the impact of this initiative as we move forward.
Dufresne
What is the cost? It would be very helpful if you explained how much these things cost.
Cavers
It is minimal. It is collectively, at most, less than $20,000. And it is three days of pickleball tournaments, breakfast, and training
Dufresne
You are just sensitive to the $200,000 window display in Manhattan, remember? That is why I am wondering how much that was going to cost.
Segarra
By the way, that event had one of the best returns on investment. But getting back to this one, as soon as we have it.
Dufresne
I don't think it's that difficult to get New Yorkers to come here.
Segarra
As soon as we have the numbers, we’ll share them with the board. The goal is to identify secondary markets and direct them to primary markets, ultimately surpassing 100,000 passengers a year.
Next, an evolution of the technology platform we presented last year. As you recall, you approved our development of a marketing technology platform, which focuses on client engagement, data storage, and analytics, all under strict data privacy standards. This platform supports our destination demand forecasting tool, helping us identify key periods and adjust marketing and sales initiatives to respond quickly and effectively.
We now need to take this to the next level: measuring the return on investment (ROI) of our actions. The solution is a marketing mix model, a tool that will analyze every marketing investment to ensure we’re allocating dollars where they’ll generate the best ROI. We’re currently selecting a company for this tool, which will be funded by Discover the Palm Beach’s private funds, so no approval from the board is needed. We’re actively
in the process, having issued an RFP with eight to ten interested companies. By the 19th, we’ll have all proposals, and by the 21st, we’ll narrow it down to three finalists. On the 27th, a full committee including the Chairman, myself, Emmanuel, and Mr. Mostad from this board will select the final vendor. We aim to have the tool in place by April or the summer of this year. This step will ensure that every marketing dollar is spent wisely, providing precise ROI for the destination
Dufresne
Who's going to own that technology once it is all in place?
Segarra
These are vendors. If there are any changes and we create a specific model, we’ll need to determine who will own it. Gustav, I’m not sure if that’s something you can clarify.
Weibull
Yes, we have spoken to multiple vendors, and a lot of them own it, and then we have to subscribe to maintain it. But we have in the RFP, if there is an option for us to own it, so we are looking at both options.
Dufresne
We are not creating this technology?
Weibull
It is existing technology. There are Nielsen and some of those big names that do this for CPG companies.
Dufresne
I thought I didn't know if we are creating it or prepackage.
Mostad
This is stepping into rarefied air, as the big question in marketing since its inception has always been how to measure a true ROI. I fully support the investment in this tool because your dollars are scrutinized every year. Having a tool that helps us quantify results more effectively is something we wholeheartedly support.
Segarra
This is an evolution of our technology platform, providing tools to forecast and, once we enter the marketplace, measure effectiveness.
On another note, Madam Chair, the Michelin Guide, is one of the most prestigious recognitions in the culinary world. Three years ago, Visit Florida entered into a contract with Michelin, selecting Miami, Orlando, and Tampa for phase one. In phase two, West Palm Beach, Fort Lauderdale, and St. Pete/Clearwater were added, which was announced recently. This has generated over 81 million impressions.
The fact that Michelin judges will be visiting restaurants across our county, evaluating them for different categories, is a major step forward. Our destination's inclusion in the Michelin Guide is a significant milestone, highlighting our growing culinary landscape and helping drive further development of culinary options in Palm Beach.
Perry
For us to be mentioned alongside those elite destinations is a tremendous honor. It shows that people are willing to travel over 200 miles to experience the restaurants on that guide. It’s a huge step for the team, and it’s great to see them take it.
Segarra
We have some chefs that have been in restaurants with Michelin stars. So we have chefs, but restaurants, that is the next frontier for us.
Melton
One is coming to West Palm Beach off the island. That would be Thomas Keller.
Thompson How long is this process?
Constantine
The restaurants will be announced on April 17th. There is an event held at the place in Orlando.
F. FILM & TV 1. Update – Michelle Hillery
Hillery
Our film commission focuses on three main pillars: marketing Palm Beach County as a destination for feature films and commercial shoots, managing the Palm Beaches TV channel (which you'll see some of the current shows airing), and overseeing the Palm Beach Student Showcase of Films, the largest and most prestigious student film competition in the country.
I’d like to introduce Alberto Jordat, who will give a brief overview of a major survey we conduct every year. In your monthly packet, you receive our PAR (Production Activity Report), and in December and January, we conduct an in-depth survey with our local production community.
Alberto Jordat went through a presentation.
Hillery
In 2024, we saw nearly 600 total productions in Palm Beach County, thanks to our staff's diligence in following up and ensuring these numbers. With the state lacking a statewide incentive program to attract major feature films, the Palm Beaches TV channel and our Sponsorship and Development Program were created to increase local production.
Our local production companies are best suited to tell the story of Palm Beach County, and this program helps put them to work while producing tourism-focused content that markets the county and educates locals on what to see and do here.
The content is not just for our channel, it’s distributed across networks before airing on the channel. For example, shows like Breakaway Polo in the Palm Beaches and Women in Polo aired on ESPN with a potential reach of 70 million. We also have a wellness show, A New Oasis in the Palm Beaches, which is currently in production and will be distributed on Paramount with an 89 million reach. These shows are an example of the high-quality content being produced, with over 150 hours currently streaming 24/7 on the channel.
As for the Student Showcase of Films, we’ve reached a record number of submissions this year 611 entries from across Florida, judged by 50 industry experts. This continues to be a key event for showcasing student talent and reinforcing Palm Beach County’s film industry.
Lambert
I’m grateful for the Michelin-rated restaurants and the well-curated marketing programs, but I’ve also noticed in some of the ads and films, the focus is on everyday people who aren’t necessarily perfectly curated. I think it’s important that we make the destination feel attainable to everyone who might want to visit, not just those seeking an exclusive or high-end experience.
Hillery
I’m proud of the teams we’ve assembled who produce this content every day. As I mentioned to Mabel, some of the businesses we showcase are small and don’t have the budgets to market their unique services in Palm Beach County. This content is curated for the South Florida Daily Show on WXFL, airing twice daily at 6 PM and noon. We also repurpose it for our YouTube channel, The Palm Beaches TV Now, hosted by Theo Dorsey.
Everything is written and filmed in-house in our small studio. I honestly don’t know of any other DMO with a channel like ours. We've looked, and there’s nothing even close to what we have.
G. CULTURAL COUNCIL
1. Update – Dave Lawrence
Lawrence
I want to thank George, Emanuel, and the team from Webber for the Battle of the Bands program. In my previous role in Indianapolis, we had an event called the Circle City Classic, which started as an HBCU football game. But it was the bands at halftime that drew the crowds, and it grew into one of the largest parades in the country. The ancillary programs surrounding the event were key, and it highlighted the importance of tourism. Families come not just for the band members, but for the excitement surrounding the
entire weekend. We’re ready to support this event in any way we can, and there are many cultural organizations in the county eager to help with the programming. Kudos to everyone for bringing this to Palm Beach County!
On a different note, Gustav mentioned the low numbers in May. That’s part of why Mosaic was created our month-long celebration of shows, art, ideas, and culture. This will be its ninth year. We’ve already selected the official artwork, and we’re currently soliciting events for this year’s Mosaic. Programs like this are key to bridging the lower seasons, and we’re excited to expand it.
Regarding the Category B and CII grant applications, those are now available for our cultural institutions. The deadline is at the end of February, and we’ve held workshops to help the applicant organizations with their proposals. These will be reviewed by public grant panels in May, and I’ll share more information about those dates if you’d like to join us.
I also want to highlight the Black Cultural Heritage Trail, a collaboration with ten community organizations. The full information is now available on a dedicated website where visitors can create their own tours using a downloadable Google map. We’re continuously expanding the trail, and there are thousands of informational cards being distributed statewide to promote this incredible resource.
Finally, we recently opened an exhibition called Reflections of a Century, celebrating 100 years of Boca Raton through art. It’s open at our headquarters in Lake Worth Beach, and I encourage all of you to check it out before it closes at the end of March.
Mostad
Is there any update on the state of cultural funding following the issues we encountered last year in November? Has there been any fallout from that situation, or efforts made to shore up funding for next year?
Lawrence
Following the initial budget release, the $32M for cultural funding has now been reinstated, which is a positive sign. During Palm Beach County Days and throughout the legislative session, we’ll continue working to ensure this funding remains secure. Additionally, several subcommittees are reviewing potential overrides to last year's vetoes, including arts funding, so there's a chance some of the cuts could be restored.
This funding is crucial because it helps cultural organizations with operating support, covering staff salaries and general operations. We're collaborating with Florida Culture Alliance, the Division of Arts and Culture, and other statewide partners to ensure the funding stays in place, and we’re hopeful that some of last year’s cuts will be addressed.
H. CONVENTION CENTER
1. OVG Venue Management
a. Update - Dave Anderson
Anderson
Looking back at January, it was a fast-paced month but a good one. We hosted a variety of events, including a fashion trade show, contemporary art show, nationwide IT summit, fencing competition, and concluded the month with a successful Floor and Decor summit.
Tonight marks the opening of the 21st Palm Beach Jewelry, Art, and Antique Show, which has grown tremendously since its humble beginnings in 2004. The show is now one of the most prominent in the U.S., attracting international vendors and generating significant business. This year, we have an amazing turnout, and the large yellow Birkin bag outside has garnered global attention, including an article in the New York Post.
Looking ahead, after President's Day, we have a major medical conference, continuing our streak of great events. In addition, we're gearing up for the Mango Fest in June, and we're excited about the ongoing relationship with Discover the Palm Beaches, with site tours and growing interest from various sectors.
Our convention and hotel package continues to be a major draw. We have a competitive edge with our downtown area, entertainment district, and hotel package, which is tough for other cities to match. We're also on track to break ground in the spring of next year on our second hotel, a significant milestone. Our growth continues, and the expansion efforts are moving forward.
On a related note, Milton, we’ve had long-standing ties with the Dallas Convention Center. If you need assistance with anything there, we’d be happy to lend a hand
2. OVG Hospitality
b. Update - Kathy Griffin
Griffin
I’d like to take a moment to highlight some of the incredible work done by the Convention Center staff in supporting local Palm Beach County organizations. From packing necessity packets for the Lewis Center for the homeless, hosting blood drives, to food donations for Meals on Wheels, our staff really steps up. One effort I’m particularly proud of is our ongoing relationship with Inlet Grove High School.
As many of you saw at the Mayor’s breakfast last month, Inlet Grove students have been involved with us for several years now. They shadow both front and back of house staff during events, and we also offer career days, where students are introduced to various professions within the hospitality industry. We even go out to their campus to host resume’ workshops and mock interviews.
This partnership has been flourishing for about three years, and I wanted to share a note I received from Chef Robert, who heads up the culinary program at Inlet Grove, as a testament to the impact this initiative is having on students.
Catherine, “first, let me thank you for allowing us to partner with you and your team at the Palm Beach County Convention Center. The Tutelage that your staff and you provide
has started to bear fruit in monumental proportions. Students are getting scholarships and management jobs due to their experience and the seeds that you've planted. When you invite us for a career day at your establishment, when you have events that are on a grand scale, and you invite us to work with the chef and the wait staff, when they come back to class, in lab, it is like night and day in their performance Before I knew it, they asked me when we could go back again. The resume’-building class you scheduled for us is a cornerstone for all of our students, so I am inviting the whole student body, not just the class, this year, if that is alright with you. We here at Inland Grove cannot thank you enough for allowing us to network and photo op with the Mayor and the Congresswoman on such an auspicious occasion. How many people can put that on their resume?
Thompson
Are there metrics that demonstrate how we can attract those students once they graduate from years past?
Griffin
Let me look at that and get back to you.
7.
BOARD COMMENTS
Marino
I’d be remiss if I didn’t mention that the Cognizant Classic in the Palm Beaches is at the end of this month and the beginning of next, so we hope to see you all there. Artie Gronk will be performing at Glades District Park this weekend, and we’re looking forward to seeing people out there in a couple of months.
Also, Spring Training has officially begun! Catchers and pitchers have reported, and the official briefing starts on February 22nd. Please come out and support all these great events happening in our area
8. PUBLIC COMMENTS
Malachi
The Inner-City Youth Golfers Incorporated is celebrating its 20th anniversary, and for those who may not be aware, we are building a unique and impactful facility at 125 West 13th Street in Riviera Beach. This will be the only African American golf museum and inner-city youth clubhouse of its kind in the United States. It will be available for community activities, and we are excited about what this will bring to the area.
As part of the celebration, we'll also be celebrating the 20th anniversary of the African American Golf Hall of Fame. This young lady here, was one of our speakers last year, and we're looking forward to continued success in empowering youth and celebrating the legacy of African American golfers.
On the other hand, we are requesting support for our 20th anniversary event at the end of May. George and the Sports Commission have been supportive, and Emanuel has
graciously been involved. This year, we are honoring three very special individuals with awards: Verdenia Baker, Doug Mosley, and ESPN West Palm.
We would greatly appreciate any support you can provide. If you would like to join us, please help us spread the word and share the announcement in your networks. Your involvement will be sincerely appreciated, and we look forward to having you with us to celebrate this milestone.
Hutchinson
Last Sunday morning, the Norton Museum got a nice plug on the CBS Sunday Morning Show. If you're over a certain age, you will know it is hosted by Jane Paulie. And I was surprised to see that show highlighted an art exhibition which is currently at the Norton Museum.
Marino
If you haven’t already, please make sure to get your tickets or secure a sponsorship for the Ball to Benefit the Homeless Coalition. The event will take place on March 15th at PGA National. It's an incredible opportunity to support a fantastic cause, as all proceeds will go to the Homeless Coalition, who do a tremendous job in our community
ADJOURNMENT
Meeting adjourned at 10:48 a.m.
There is NO MEETING in MARCH, 2025. The next meeting will be on April 10, 2025.
*Attachment included.
4. CONSENT ITEMS
TO: Tourist Development Council
FROM:
Milton Segarra, President/CEO
DATE: February 28, 2025
RE: Discover The Palm Beaches Monthly Activity Report February 2025
This report provides an overview of DTPB’s activities in February 2025, highlighting progress toward TDC performance measures. It outlines key trends in owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights during the month.
Performance in January was strong due to a multitude of factors from more events with relatively better weather conditions driving higher attendance, entering winter season with the full collection campaign efforts in market campaign driving intent to visit along with enhanced media presence from Mar-a-Lago creating more awareness. Overall lodging performance was up in terms of room night revenue to $170.9M (+19%) and room nights sold at 638k (+16%). Bed taxes for January are expected to be around $10.2M, up 15%.
January 2025 Performance
Key trends driving January performance include:
• Group room nights was up 45%, representing 23% of all hotel room nights sold.
• Transient room nights was up 3.5%.
• Occupancy at Downtown WPB / PBI hotels was at 82.9% (+10%), leading market performance
• Boca Raton sold 14% more rooms with the newly renovated Boca Beach Club along with a few large events
• Beaches sold 18% more rooms with the addition of the Amrit and Palm House (5% more rooms)
• Palm Beach Gardens sold 6% more rooms with significant group activity
Key Lodging Performance Numbers for January
o Room demand
▪ Hotels: 419k (+10.8%)
▪ Alt. Lodging: 176k (+36%)
▪ Total Lodging: 638k (+16%)
o Room Night Revenue
▪ Hotels: $124.4M (+18.7%)
▪ Alt. Lodging: $26.3M (+35%)
▪ Total Lodging: $170.9M (+19%)
o Occupancy
▪ Hotels: 76.4% (+9.3%)
▪ Alt. Lodging: 60.5% (+3.1%)
o Total Lodging: 73.6% (+6.9%)
◦ Average Daily Rate (ADR)
▪ Hotels: $292 (+7.2%)
▪ Alt. Lodging: $292 (-15%)
▪ Total Lodging: $317 (+4.8%)
o Revenue per Available room (RevPAR)
▪ Hotels: $204 (+17.1%)
▪ Alt. Lodging: $205 (+2.4%)
▪ Total Lodging: $233 (+12%)
Discover The Palm Beaches
Monthly Executive Dashboard
Discover The Palm Beaches Monthly Executive Dashboard
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.
Discover The Palm Beaches Monthly Executive Dashboard
Discover The Palm Beaches Monthly
Executive Dashboard
Definitions:
Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.
Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.
Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.
Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing
Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.
Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.
Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.
Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.
Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.
Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)
12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality
Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality
Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches
Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches
Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)
Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.
DTPB OBJECTIVES 2023 – 2024
Leisure/Consumer
• Generate 1,200,000,000 Advertising Impressions
• Generate 4,200,000 in Website Users (New Metric)
• Increase Consumer and Travel Industry database to 470,000
• Generate 250,000,000 Earned Media Impressions
• Generate 7,500,000 Social Engagements
Meetings & Conventions
• Book 175,000 DTPB only room nights (Hotel Meetings Leads)
• Generate 52,500 Group Level Booked Room Nights Convention Center Shared
• Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared
• Generate 95 participants in Destination Reviews
• Generate 105 Destination Site Participants
February 2025
PERFORMANCE DASHBOARD
1 Exceeded annual goal in October 2024 as a result of the Council’s annual New York City media event and subsequent article published in Forbes (UVM: 99,621,955)
2 New performance indicator as of 10/1/24. Previous year totals were not measured. The Council expects to outperform this goal as it was set prior to the establishment of the ArtiGras Podcast partnership.
3 Meta (Facebook and Instagram) now only provides “views” as a metric over “impressions.” Impressions measure how many times content is seen, while views measure how many times people engage with that content
HIGHLIGHTS
ADVERTISING
During the month of February, the Council’s Fall/Winter Fly Market campaign targeted audiences in New York, New Jersey, Chicago, Washington, D.C., Boston, Philadelphia, Los Angeles, Houston, and Austin, and in drive markets including Miami, Ft. Lauderdale, Ft. Myers, Naples, Orlando, Tampa, Jacksonville and Atlanta. Cultural tourism ads were placed across digital, print, out-of-home (OOH), radio, broadcast and connected TV, and social media platforms. The campaign, which features the tagline “So Much Culture, So Little Time,” targets potential travelers and arts lovers from the Gen Z, Millennial, Gen X, and Baby Boomer generations, as noted in the Council’s FY25 Cultural Tourism Marketing Plan.
Highlights from February’s advertising insertions included the February/March issue of Cultured magazine and two local spring training magazines that will also be distributed through March by the Major League Baseball clubs in residence at CACTI Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium. The Norton Museum of Art and Boca Raton Museum of Art were featured in Cultured as part of a Council co-op package, promoting their special exhibitions on loan from the Hispanic Society of America. The Council’s FY25 co-op advertising packages are once again quite popular with our grantees, with only two unsold packages remaining at the end of February.
The Council also partnered with Palm Beach International Airport in February to co-brand an in-flight WiFi advertising campaign on JetBlue. The promotion was intended to provide advertising support to PBIA and The Palm Beaches as a destination leading into late spring, and to drive awareness of the cultural sector through the “So Much Culture, So Little Time” messaging featured in the Council’s cultural tourism campaign. Passengers logging into inflight WiFi services were delivered both static and video spots (example shown here). The insertion started in mid-February and guaranteed 20,000 sessions on inbound flights from Boston, Hartford, Newark, JFK, LGA, Providence, DCA, Westchester, and LAX airports.
The digital advertising campaign promoting the Palm Beach County Black Cultural Heritage Trail continued in February, with distribution of the Trail’s two-sided promotional rack card being a top priority during Black History Month. The Council and the Trail’s committee (made up of community leaders) successfully distributed thousands of rack cards during local celebrations throughout the county. As noted in a prior report, committee members debuted the Trail in person during a Black History Month Celebration and Grand Re-opening Party on February 1 at Rohi’s
HIGHLIGHTS
Readery in West Palm Beach’s Historic Northwest district. The Trail and some of its historic sites were featured on several local and regional newscasts (noted in the Public Relations section of this report).
Finally, in February the Council approved both the 2025 MOSAIC (Month of Shows, Art, Ideas and Culture) and Palm Beach County Open Studios campaign concepts presented by its agency of record, Push. The Council’s marketing team held a Cultural Marketing Roundtable via Zoom on February 20, detailing the MOSAIC campaign objectives, advertising and PR plan, participation rules and timeline. The early deadline for local cultural organizations to sign up for MOSAIC was set for March 1, with a final deadline of March 15. Organizations who confirm their MOSAIC deals, offers or special experiences by March 1 are guaranteed to be included in the Council’s national PR campaign supporting MOSAIC.
As of writing this report, 24 organizations had submitted 25 offers and experiences, including the 561 Music Festival which will be held the first Saturday in May in downtown West Palm Beach. The 561 Music Festival has secured the Meyer Amphitheater for May 3 (replacing SunFest, which cancelled their 2025 event) and will feature 20 local bands across a multitude of genres. The Council met with the organizers in late February and plans to support and promote this free music festival through its promotional channels during the MOSAIC campaign. The Council invited Discover The Palm Beaches (DTPB) to collaborate as well.
Additionally, over 110 artists signed up by the February 24 deadline to participate in Palm Beach County Open Studios, which is scheduled for May 17-18. An Institute for Cultural Advancement program was held on February 13 at the Council’s headquarters for artists interested in Open Studios (see Sector Support section).
PARTNER COLLABORATIONS
In February, the Council continued to support work on the county’s Tourism Master Plan
On February 1 and 2, the Council participated in the 2025 International Kinetic Art Experience in partnership with the City of Boynton Beach. The larger-than-life sunglasses, known as the Shades of Culture, were prominently featured near the Schoolhouse Children’s Museum and the Boynton Beach Arts & Cultural Center. The Council attended the event’s kickoff breakfast with city and county officials, and met with local, national and international kinetic artists whose work was on display.
On February 13, the final episode of Season 1 of The ArtiGras Podcast, a partnership with the Palm Beach North Chamber of Commerce and the annual ArtiGras Fine Arts Festival, was broadcast. Jeanne Martin, the Cultural Council’s 2025 MOSAIC artist, joined host and local artist Sarah LaPierre to discuss the global Urban Skechers organization, her work with the Armory Art Center and The Palm Beach Post as a professional graphic designer, and her journey to become a
HIGHLIGHTS
children’s book illustrator. The first season (12 episodes) of the video podcast had garnered approximately 2.28 million views by the end of February.
The Council renewed its partnership with the Chamber and ArtiGras in late February and Season 2 of the podcast debuted on February 27. The first episode featured muralist, illustrator, musician and creative director Craig McInnis and explored managing an art collective like The Peach in West Palm Beach, mentoring emerging artists, public art, and the creativity behind the haunted houses at the annual Fright Nights event at the South Florida Fairgrounds. The video podcast achieved 224,701 views during the month of February.
The Shades of Culture appeared at ArtiGras (shown at left) the weekend of February 15 and 16 as part of the partnership with the Chamber. Council CEO Dave Lawrence also participated as a festival juror. On February 17, the Shades of Culture were moved to the Arts & Wellness Space behind the Council’s headquarters in downtown Lake Worth Beach. This location supported the Lake Worth Beach Street Painting Festival on February 22 and 23, and served as a backdrop for a family-friendly art program hosted by the Council on the morning of February 22 (see Community Engagement section). This year, SunFest organizers took over the operations of the festival and the Cultural Council signed on as a sponsor and collaborator. The partnership resulted in securing an additional block of roadway along the north side of the Council’s building (South L Street) for street painters and visitors, which further activated the Art & Wellness Space and drew more art fans to see the Council’s new mural and its indoor exhibitions. A photo wall activation by DTPB on the sidewalk in front of the Council’s main entrance also appeared in visitor photos all weekend.
To support the Ultimate Weeks of Sport campaign promoted by DTPB and the Sports Commission, the Council completed the distribution of its Arts Guide for Sports Fans rack brochure in early February. The evergreen brochure was available at Visitor Information Centers and sporting venues across the county.
The Film & Television Commission help to secure a week-long standup in front of the Lake Worth Beach Unity Wall (a Black Cultural Heritage Trail site) by the daytime television show South Florida Daily. With the FTC’s support, a special segment on the Spady Cultural Heritage Museum and a daily mention of the Trail by the show’s co-hosts with the Unity Wall in the background was invaluable in the promotion of the Trail to our regional audiences.
HIGHLIGHTS
PUBLIC RELATIONS
Top Placements
- February 5, PR Global Newswire Distribution: “Spring Break in The Palm Beaches: Where Art and Adventure Meet”
o Top 10 Placements Reach: 142,585,945
- February 10-14, WFLX Fox-29 (UVM: 62,056): “Explore Palm Beach County’s history this February with the Black Cultural Heritage Trail” featuring daily stand-ups at the Lake Worth Beach Unity Wall and a visit to the Spady Museum
National Media Outreach
The Council’s PR agency of record, Sharp, distributed a ‘Spring Break’ press release across the wire on February 5, which spotlighted The Taras Oceanographic Foundation, Busch Wildlife Sanctuary, Mounts Botanical Garden, Benzaiten Center for Creative Arts, The Raymond F. Kravis Center for the Performing Arts, Cox Science Center and Aquarium, Palm Beach Zoo & Conservation Society, and Yesteryear Village at the South Florida Fairgrounds. The agency also shared the release and hi-res images with national travel and lifestyle media, receiving interest from Southern Living, Kids Are A Trip, and freelancers who write for Travel + Leisure, The Everymom, and Hotels Above Par.
The PR agency also shared relevant organizations and programs for consideration in upcoming stories for New York Post, TravelPulse, and VISIT FLORIDA.
Local/Regional Media Outreach
As previously mentioned, the Palm Beach County Black Cultural Heritage Trail was featured on regional television via the WFLX Fox 29 broadcast “South Florida Daily” which airs at noon on weekdays. As a result of a Council press release, the Trail and some of its historic sites were also featured on local newscasts by WPBF-TV and WPTV (with a rebroadcast on WFLX) on February 18, 19, 21 and 24. Florida Weekly and WLRN radio also included the Trail in its local Black History Month coverage.
In February, the Council also achieved local editorial coverage of its solo and main gallery exhibitions and its cultural sector advocacy work, plus highlights of its Emerging Artist Prize and Artist Innovation Fellowship programs.
ADVOCACY
In February, the Council secured meetings, created support materials and sourced signage and giveaways for its early March visit to Tallahassee to advocate for funding for its grantees and the cultural sector. The Council and DTPB collaborated on a musical activation featuring Palm Beach County-based performers during a Capitol Reception for Palm Beach County Days.
HIGHLIGHTS
SECTOR SUPPORT
As previously mentioned, the Council hosted an Institute for Cultural Advancement (ICA) program for artists, including those interested in participating in Palm Beach County Open Studios, titled Social Media Marketing for Artists on February 13.
On February 24, the Council’s Community Engagement department participated in a Black History Tour offered through the County’s Community Services Department, visiting several historic sites, many of which are part of the Black Cultural Heritage Trail. The tour was led by Barbara Cheives and Debbye Raing, two members of the Trail’s committee of community leaders.
The Council sponsored the following cultural events in our community during the month of February:
• February 1: 4th Annual Black History Month Kick Off with Rohi’s Readery and Power Builders – The Council sponsored the Elders Panel where the Black Cultural Heritage Trail was discussed and the Trail rack card was distributed.
• February 14-15: Black Luxe Picnic & Bold Leadership Summit – The Council sponsored the picnic featuring live music and activations that celebrated Black culture, and our “Fans of Culture” and Trail rack cards were distributed at both events.
• February 18: Family Saturday – In conjunction with the Arts in My Backyard (AIMBY) and Lake Worth Street Painting Festival programming, Delray Beach-based organization ArtNest facilitated a free “marbling paint experience” for families in the Council’s Arts & Wellness Space for over 60 participants.
• February 22: MOVED, Natural Movers Foundation - This one-day celebration of Black history and culture through dance was held at the Kravis Center, bringing world-class artists to lead dance masterclasses, engage in artist talks, and perform in a culminating concert.
Also in support of the sector, Council staff members attended exhibitions, performances and special events at Wellington International, South Florida Fair, MacArthur Beach State Park, Palm Beach Zoo, Loggerhead Marinelife Center, Hatch 1121, Kravis Center for the Performing Arts, Spady Cultural Heritage Museum, Palm Beach Dramaworks, Palm Beach County Convention Center (The Palm Beach Show), Cox Science Center & Aquarium, Boynton Beach Arts & Cultural Center and others.
February Activity Report 2025
Olympic Governing Bodies bring National Events to The Palm Beaches
Our Sports Commission hosted 3 events owned by
Olympic Governing Bodies occurring over a 3-week span
USA BMX Sunshine State Nationals & World Qualifier
Hold NCAA Host Call with NCAA Championship Manager, Golf Committee, Palm Beach Atlantic University, PGA National Resort, and PBCSC staff
Begin process to recruit volunteers for live scoring, checkpoint officials, and tournament personnel needed
Determine location for Opening Ceremony Student-Athlete Experience
Palm Beach County Sports Hall of Fame
Coordinate videos for all inductee and annual award finalists
Meet with event emcee to discuss event
Finalize all details for event to create successful show
• Sunshine State Open
Finalizing Contract Obligations
• USTA National Men’s 70, 85, 90 Clay Court Championships
• Prospect Wire Florida Fall Classic
• Prospect Select Fall World Series
• Perfect Game Summer Series
• Columbus Day Discovery Showdown
• World Comes to the Palm Beaches
• Perfect Game WWBA World Championship
• USTA Columbus Day Open
• Men’s Senior Baseball League
• International Rush Cup
• I Do Beach Tennis ITF World Tour 2024
• Association of Pickleball Professionals Boca Raton Open
• Delray Beach Pickleball Classic
• Equestrian Holiday & Horses Circuit
• Battle Youth National Championship
• “Little Mo” Internationals in Florida
• Garden of Life Palm Beaches Marathon
• Hardball 360 Fall Tournament
• Delray Beach Riptide Fall Tournaments
• World Pickleball Classic
• Winter Equestrian Festival
• Paradise Puck Series
• Florida RUSH
• Boca Raton International Masters
• USA BMX Sunshine State Nationals
• Florida Exposure Cup
• TGL Presented by SoFi
• Gauntlet of Polo
• USA Fencing 2025 Regional Youth Championship – Battle at the Beach
• Delray Beach Open
• Junior Tour Powered by Under Armour Winter National Championship
• East Coast Championships SoFlo Nationals
• Palm Beach Challenge College & International Baseball Festival
• Development Player League (DPL) The Summit
• Palm Beach Spartan Sprint Weekend
• James Hardie Pro Football Hall of Fame Invitational
• Palm Beach Gardens Spring Classic
• Exotic Bass Round Up
• Little Mo East Regionals
SPORTS TOURISM EVENT CALENDAR
March 2025
Palm Beach Challenge & International Baseball Festival
Date: March 1-31, 2025
Sport: Baseball
Venue: Santaluces Athletic Complex
United States Amateur Basketball (USAB) Wellington March Madness
Date: March 1-2, 2025
Sport: Basketball
Venue: Multiple gymnasiums throughout Palm Beach County
Florida State Youth Soccer Association (FYSA) Palm Beach Gardens Classic
Date: March 14-15, 2025
Sport: Pickleball
Venue: Patch Reef Park
World Pickleball Challenge
Date: March 3-14, 2025
Sport: Soccer
Venue: The Gardens North County District Park
I Do Beach Tennis Open ITF- Singer Island Edition XXII
Date: March 14-16, 2025
Sport: Beach Tennis
Venue: Singer Island Municipal Beach in the City of Riviera Beach
Hurricane Junior Golf Tournament (HJGT)Lake Worth Junior Open at Fountains
Date: March 15-16, 2025
Sport: Golf
Venue: The Fountains County Club
USTA Women's National Clay Court Championships
Date: March 25-30, 2025
Sport: Tennis
Venue: Palm Beach Gardens Tennis Center
Development Player League (DPL) Summit
Date: March 27- 30, 2025
Sport: Soccer
Venue: Gardens North County District Park
Palm Beaches Spartan Sprint Weekend
Date: March 29-30, 2025
Sport: Endurance Sports
Venue: Burt Aaronson South County Regional Park
Criterium Campeòn
Date: March 30, 2025
Sport: Cycling
Venue: West Palm Beach
Under Armour Winter Nationals Championships
Date: March 14-17, 2025
Sport: Golf
Venue: PGA National Resort
James Hardie Pro Football Hall of Fame Invitational (PGA Tour Champions)
Date: March 31- April 6 , 2025
Sport: Golf
Venue: The Old Course at Broken Sound
Sports-Development
Sports Development Executive Summary
The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY25.
Event Bids & Development
A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 25, and below is a breakdown of the development efforts over the past month:
• Battle at the Beach (College Volleyball)
o March 18th, 2025
o 3 College University Teams
o 250 Projected Room Nights
o City of Riveria Beach
• Florida Flag Football State Championships
o June 28th & 29th, 2025
o 85 Teams | 935 Participants
o 1200 room nights
o Village of Wellington Park
• Strongman Games
o November 18th – 24th, 2025
o 2k+ Participants
o 3000 Projected Room Nights
o Palm Beach County Convention Center
• UGCA National Championships
o May 18 - 24th, 2025
o 72 Participants
o 500 Projected Room Nights
o National Croquet Center
• 2025 Parallex Youth Soccer Championship
o August/September, 2025
o 1,000 Participants, 3,000 Spectators
o 1,250 Projected Room Nights
o Village Park, Gardens North County District Park - TBD
• 2025 FIFA Club World Cup Team Base Camp Training
o June 14th – July 7th, 2025
o 100 Participants
o 5,000 + Projected Room Nights
o The Gardens North County District Park
• Activision Call of Duty League Major 3
o April 24th – 27th, 2025
o 12 Teams 70 Players
o 1,000 Rooms
o Florida Atlantic University
• USA Field Hockey National Hockey Festival
o November 24 – 26, 2025
o 130 participating Teams, 2,000+ Athletes
o 3,200 Projected Room Nights
o National Polo Center
• 2025 Davis Cup Team 2nd Round Qualifier
o September 7th – 14th, 2025
o 14 Teams
o 2,000 Projected Room Nights
o Delray Beach Tennis Center
Event Site Visits
When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 25, and below is a breakdown of site visits conducted over the past month:
• February 6th, 2025, |United Soccer League – USL Team Discussion Mirasol Park and The Gardens North County District Park
• February 14th, 2025, | USTA Davis Cup 2nd Round QualifierThe Delray Beach Tennis Center
• February 14th, 2025, | MisFits Gaming - Activision Call of Duty League Major 3 MisFits Gaming Headquarters and Florida Atlantic University
Major League Soccer Winter Team Training
The Palm Beach County Sports Commission has been developing a relationship with Major League Soccer (MLS) teams over the last several years, which has resulted in The Palm Beaches becoming a top training site for the leading professional soccer league in America. Major League Soccer is the top-flight professional soccer league in the United States and Canada and was founded in 1996 after the USA hosted the 1994 FIFA World Cup. Major League Soccer is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams 26 in the United States and 3 in Canada.
The Gardens North County District Park in Palm Beach Gardens, FL, became a premier training destination as six Major League Soccer (MLS) teams Chicago Fire, D.C. United, Nashville SC, Colorado Rapids, Columbus Crew, and Toronto FC held their winter training camps at the state-of-the-art facility. With its top-quality fields, excellent amenities, and ideal weather, the park provided the perfect environment for these teams to prepare for the upcoming season.
Players and coaches took advantage of the pristine conditions to sharpen their skills, build team chemistry, and engage in high-intensity training sessions. The presence of these elite teams brought excitement to the local community, offering soccer fans a rare opportunity to see professional athletes up close. The training camps also boosted the local economy, with an influx of visitors supporting nearby hotels, restaurants, and businesses. This event further solidified Palm Beach Gardens as a premier destination for professional sports training.
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm
Palm Beach County Sports Commission
Communications-Digital Marketing
Marketing & Promotions
The Palm Beach County Sports Commission’s mission is to champion Palm Beach County as a premier sports tourism destination and the marketing department supports that mission through strategic communications, marketing, public relations, a plethora of digital media services, and more.
Stories written and published by the Sports Commission in February:
• MLB Spring Training Boosts Visitor Influx, Economic Impact in Palm Beach County
• Palm Beach County Sports Hall of Fame Annual Awards Finalists Announced
• Development Premier League (DPL) Event to be Hosted in The Palm Beaches
In January, these email blasts achieved an average open rate just north of 12.2%. This resulted in the Palm Beach County Sports Commission receiving media coverage that created an estimated $2,912 in earned media value.
Overview
The Palm Beach County Sports Commission received a total of nine media mentions across digital, print, and online platforms in February 2025. These mentions contributed to a total estimated audience of 257,133 and an estimated publicity value of $2,912.
Media Coverage Breakdown
Key Mentions
o Wellington The Magazine Blog (Jan 29, 2025)
Coverage of the Palm Beach County Sports Commission CSI3 Grand Prix* at Wellington International.
o Palm Beach County Parks and Recreation Blog (Jan 22, 2025)
Recognition of Jennifer Cirillo, a Palm Beach County Sports Commission board member, as a Community Giants Award recipient for her contributions to youth sports and education.
o The Palm Beach Post (Jan 16, 2025)
Article discussing Roger Dean Chevrolet Stadium’s $108 million renovation, highlighting its role in attracting amateur baseball events and generating more than 29,000 room nights annually.
o Boca Raton Tribune (Jan 15, 2025)
Coverage of the USA BMX Sunshine State Nationals at Okeeheelee BMX, including a quote from Austin Lee, Marketing & Communications Manager, emphasizing the event’s economic impact.
o WLRN (Jan 13, 2025)
Story on the impact of youth hockey in Palm Beach Gardens, including support from the Palm Beach County Sports Commission.
o SportsTravelMagazine.com (Jan 8, 2025)
Announcement of USA Shooting selecting The Palm Beaches to host a national competition, reinforcing the region’s reputation as a premier sports destination.
o Sun-Sentinel (Jan 5, 2025)
Coverage highlighting an anticipated tourism boom in Palm Beach County for 2025, with sports tourism as a key driver.
Across all social media platforms that the Palm Beach County Sports Commission operates, these are the performance statistics for the month of November In November 2024, our social media performance saw notable growth across key metrics compared to October 2024, emphasizing the effectiveness of increased content and engagement strategies.
Audience Growth:
o Total followers across platforms increased by 0.14% to 25,548.
Website Visitation:
o Clicks from social media onto PalmBeachSports.com rose 49.15%.
Impressions (Reach):
o Total impressions from social media were 9,041
Social Media Statistics
Campaign Implementation
In February, the new brand campaign for the Palm Beach County Sports Commission continued its rollout through the Sports Commission’s event partners including the Delray Beach Open and Spartan Race, among others.
The campaign showcases the Palm Beach County Sports Commission’s new slogan, "Unrivaled in Every Way," reinforcing the county’s status as a premier sports destination. Through on-site branding, digital promotions, and collaborative social media efforts, the campaign reached thousands of athletes, spectators, and sports enthusiasts.
The main advertisement (left) is used primarily in print publications such as program guides while the social media sized images (seen below) are distributed to event partners so they may circulate our messaging to expanded audiences for the Sports Commission.
382,062 Monthly 5,200 59,729 60,000 257,133
191,427,535 27,700 1,225,965 86,600
190,087,270
IN THIS ISSUE
PRODUCTION IS A QUARTER BILLION DOLLAR INDUSTRY IN PBC
The entertainment production industry in The Palm Beaches continued its upward trend, with the Palm Beach County Film and Television Commission (FTC) tracking more than $253M in production spend during 2024, a 3% increase over the previous year. This marks the third consecutive year of record-setting performance. Alongside rising revenues, the number of total productions that took place throughout the County and hotel room nights utilized as a result of production both surged 18% year-over-year. This past year saw an exciting mix of high-profile projects, including Amazon’s upcoming documentary on First Lady Melania Trump and the Netflix docuseries Polo Unscripted TV continues to choose Palm Beach County (PBC) with shows like Bar Rescue (Paramount+), 90 Day Fiancé (TLC), House Hunters (HGTV), and Military Makeover (Lifetime) filming throughout the County. These projects highlight the region’s appeal to major studios and streaming platforms as an ideal production destination. Brands like Nike, UPS, Buick, Lincoln Motor Company, and Men’s Wearhouse all filmed The Palm Beaches, while Bergdorf Goodman, Veronica Beard, and other top designers selected the County for photoshoots. With 47 miles of pristine coastline, vibrant urban settings, and expansive Everglades, PBC attracts productions from around the world. Meanwhile, the FTC continues to support production companies with a can-do attitude and customer-centric services, offering free one-stop permitting and assistance to make filming in The Palm Beaches a breeze.
Julia Stiles makes her directorial debut with Wish You Were Here, a PG-13, heartfelt drama featuring scenes filmed in Palm Beach County
The trailer opens with a wedding scene shot at The Addison in Boca Raton, a location that was chosen with assistance from the FTC. In addition, People Magazine features a screenshot of a scene filmed at FAU’s Football Stadium. Boca Raton native Molly Conners, who produced the film, is also a judge for The Palm Beaches Student Showcase of Films, strengthening the connection between the movie and the local film community. Miranda Kahn, who recently produced the closing-night film at the Sun & Stars International Film Festival, served as executive producer and line producer. Stiles co-wrote the screenplay alongside Renée Carlino. The film, distributed by Lionsgate and based on Carlino’s best-selling novel, is described by People as “brilliantly warm and romantic.”
’s return to the White House may be driving more tourism, business and production to Palm Beach County While still hard to quantify, one thing’s for certain: all eyes are on The Palm Beaches. That’s because a myriad of news teams track Trump’s various visits to Mar-a-Lago and the surrounding area. In addition, an upcoming Amazon documentary about First Lady Melania Trump filmed throughout the County.
Currently, the Palm Beach County Tourist Development Council is looking into a study that measures the impact of Trump’s presence on tourism. Whether it’s the “Trump Bump” or broader industry growth, Palm Beach County continues to be a top production partner with free one-stop permitting, experienced crews world-class locations
President Donald Trump
TRUMP’S TURF SEES SPIKE IN INTEREST
BOCA SHINES IN WISH YOU WERE HERE
BOYNTON BEACH PREMIERES UNITY DOC
LUNDAN MODERATES HEALING WORKSHOP
The city of Boynton Beach premiered Curfew to Unity last month, a 23-minute documentary showcasing the city’s progress from its painful past. The film was born from the Unity Project, a community-driven initiative that included the Mellon Foundation, and the Florida Division of Arts & Culture. Sheila Tyson executive producer, describes the documentary as a “...journey from division to solidarity within our community during and after pivotal moments of social unrest.”
The documentary premiered at Centennial Park & Amphitheater on the one-year anniversary of the repeal of the city’s segregation ordinances. It captured moving testimonials, the symbolic burning of the outdated laws, as well as important historic Palm Beach County landmarks such as GreaterStPaul A.M.E Church. Boynton Beach’s Mayor Ty Penserga describes the church “...as a beacon of hope, a testament to the strength and fortitude of all of its members and a symbol of perseverance in the face of countless adversaries…” Watch and share this milestone moment in the city’s history.
SERIES
The Palm Beaches TV’s What’s Poppin’ PBC? host Kitty Lundan recently moderated Supporting Caregivers: Compassion in Crisis Hope & Healing Town Hall that aired live on Feb. 27. The event addressed the challenges faced by caregivers nationwide and was streamed on Health Channel’s Facebook and YouTube pages and AllHealthTV.com
Lundan led a panel of healthcare experts, therapists and advocates discussing financial, emotional and physical burdens caregivers experience. Panelists from the University of Miami, the VA West Palm Beach and Easterseals South Florida shared insights on resources and support systems available to those caring for loved ones. The discussion shed light on the need for greater awareness and assistance for caregivers, emphasizing the importance of community support. Check out What's Poppin' PBC? on demand on ThePalmBeaches.TV
HARDIE HOF TOURNEY ON GOLF CHANNEL
The Society of the Four Arts presents its curated Friday Film Series, showcasing a diverse selection of acclaimed films inside the Walter S. Gubelmann Auditorium at the Esther B. O’KeeffeBuilding in Palm Beach. The series features:
· Leonie (March 7)
· Thelma (March 14)
· One Life (March 21)
· Separate Lies (March 28)
· Mr. Jones (April 4)
· The Lost King (April 18)
· Never Look Away (April 25)
Except for Thelma and The Lost King (which will be shown at 4:30 p.m.), all other films will be presented at 2 p.m. and 5:30 p.m. on their scheduled screening dates. The Society of the Four Arts also presents high-definition performances from the Metropolitan Opera and National Theatre live. Their “Exhibition on Screen” documentary series also provides an in-depth look at the world’s most celebrated artists. The Four Arts continues its tradition of cultural excellence, offering immersive film experiences in a state-of-the-art setting.
The inaugural James Hardie Pro Football Hall of Fame Invitational takes place March 31 Old Course at Broken Sound Boca Raton. The tournament features 78 PGA TOUR players competing for a $2.2 million purse. Adding to the excitement, 26 football legends will tee up alongside Champions Tour players during the three-day tournament televised on GolfChannel.
As a film-friendly venue, the Old Course at Broken Sound provides an ideal backdrop for broadcast coverage.
NFL legends Calvin Johnson, Warren Sapp, Rondé Barber, Dwight Freeney, Andre Reed, Anthony Muñoz and Demarcus Ware are confirmed to be attending. With a prestigious lineup and prime television coverage, the Invitational is set to be a must-watch event for golf and football fans.
The newest show to join The Palm Beaches TV channel lineup is Fest Quest of The Palm Beaches, an exciting series that dives into the thrilling world of festivals in PalmBeachCounty, Florida! The series is produced by Jetsetter Films and hosted by CindyHing a familiar face viewers may recognize from Day Tripping in The Palm Beaches. Watch here to experience a taste of Bavaria at Oktoberfest at the AmericanGermanClubofThe Palm Beaches in Lake Worth Beach, celebrate independent filmmaking and creativity at the Subtropic Film Festival in West Palm Beach and have a swashbuckling good time at the Boynton Beach Pirate Fest & Mermaid Splash. Stay tuned to PBTV’s social media channels for information about additional episodes. Featured festivals will include the ArtiGras Fine Arts Festival, Hot Air Balloon&KiteFestival, the LakeWorthBeachStreetPaintingFestival and more!
FOUR ARTS HOSTS FRIDAY FILM
FOCUS ON FILM
LOCAL TIES TO SUPER BOWL LIX
Palm Beach County boasts three major ties to February’s SuperBowlLIX
Actor Jevon White, a Riviera Beach native, was featured in a commercial for 1-800-CALL-LEE, Cohen & Newmark. White presented the College Feature Short award at the 2024 PalmBeachesStudentShowcaseofFilms.
11TH ANNUAL WILD & SCENIC FILM FEST
AKA Hotels + Hotel Residences made its mark with a national commercial. As a proud partner, The PalmBeachesTV is featured in all guest suites at AKA West Palm. The network’s shows, including Pets in Paradise and What’s Poppin’ PBC?, have spotlighted the hotel.
Jupiter resident Serena Williams, who has shot multiple commercials locally, made an appearance during the halftime show.
PROTECT SEA TURTLES, ROLL CAMERAS
PalmBeachCounty is a critical nesting ground for sea turtles from March 1 to Oct. 31. To safeguard these majestic creatures, County regulations mandate the absence of beachside lights after sunset and before sunrise to allow loggerheads, greens and leatherbacks to nest undisturbed. The use of heavy equipment and street vehicles to transport equipment on the beach is also prohibited. While the local beaches are filmfriendly, both PBC and the FTC remain committed to sea turtle conservation and steadfast in maintaining these yearly protections. By adhering to guidelines and staying in-the-know with turtle monitoring programs, both residents and visitors play a pivotal role in preserving these iconic species, ensuring the continuation of this timeless nesting tradition for generations to come. Learn more about beach filming protocols during Sea TurtleNestingSeason here.
Join the Jupiter Inlet Lighthouse & Museum for the 11th Annual Wild & Scenic Film Festival. The event, which will be On Tour in Jupiter on April 5 from 610 p.m., celebrates the beauty of nature and inspires action to protect it. The festival, part of a global movement, brings together communities to raise awareness while honoring the rich history shaped by nature. Wild & Scenic selects environmental and adventure documentary films from all over the world. Genres include activism, wildlife, climate change, energy/resources, adventure, Indigenous perspectives, food/agriculture, health, land preservation, oceans and water/river issues. Most films selected for On Tour are 40 minutes or less. Attendees can enjoy food trucks, beer and wine and live music.
Tickets can be purchased here
TALLAHASSEE TALKS: FILM & TOURISM
Film Florida continues to educate legislators about the production industry during Tallahassee’s 2025 legislative session which began March 4. The organization hopes to gain financial support to help promote Florida as a production destination by highlighting the industry’s positive economic, educational and tourism impact. March 4 & 5 are recognized as Palm Beach County Days where representatives will gather for various activities to bolster the County’s interests.
Hospitality, tourism and culture drive Florida’s economy. The Florida Cultural Alliance will rally for Arts Advocacy Day on March 12 to strategically network and lobby for an ”...increase [in] the state’s investment in Florida artists and arts and cultural organizations.” Florida Tourism Day follows on March 26, bringing industry leaders and policymakers together, ending with an Expo and Street Party. View the full agenda here
THE PALM BEACHES TV WELCOMES SLATE OF NEW PROGRAMS, FIVE NEW HOSTS
The Palm Beaches TV is bringing on fresh faces with an all new lineup of shows coming later this year, welcoming dynamic hosts who showcase the best of PBC’s outdoor and lifestyle offerings. Isaac Nelson, host of Kids Quest in The Palm Beaches, leads young explorers on adventures through the region’s natural areas, inspiring curiosity and discovery. Ryan Miller of FinQuest Outdoor Adventures passionately brings his fishing and surfing experience to the Florida coastline, determined to master saltwater angling. Linzi Martinez, a fitness expert and integrative nutritional health coach, teams up with Jacqueline Journey to host Oasis Palm Beaches a show that will explore the area’s top wellness destinations. World-class fishermen Captains Steve Rodger and Scott Walker take viewers offshore in Into the Blue, where they navigate the County’s deep-sea fishing scene and stunning waterways. Stay tuned to ThePalmBeaches.TV and PBTV’s socials for series premiere updates!
FILM FLASHBACK — THE IRISHMAN
Classic storytelling and modern technology collide in Martin Scorsese’s acclaimed film The Irishman. While the majority of the film was shot in New York and New Jersey, West Palm Beach played a role in the film’s groundbreaking visual effects. The production team captured matte plates and background shots at the Palm Beach Kennel Club, which were later integrated with AI-generated imagery to digitally de-age Robert De Niro. Location scout and production manager Leah Sokolowski was instrumental in securing and coordinating the setting. With a budget of $159 million, The Irishman was one of Netflix’s most expensive productions, pushing the boundaries of digital filmmaking. Originally intended for streaming, it had a limited theatrical release, earning $8 million at the box office before becoming a major hit on Netflix. It received 10 Academy Award nominations, including Best Picture, Best Director, Best Supporting Actor, Best Cinematography, Best Costume Design, and Best Film Editing.
LOCATION SPOTLIGHT MURALS IN THE PALM BEACHES
Palm Beach County’s murals are more than just art they are immersive, larger-than-life backgrounds that bring color, culture and creativity to the streets. Thanks to initiatives like Art in Public Places, permanent murals now transform beach tunnels, downtown districts and hidden alleyways into breathtaking landmarks and serve as dynamic backdrops.
In Boca Raton, beach tunnel murals provide a fusion of ocean inspired artistry and vibrant hues, making them a favorite spot for striking social media moments.
West Palm Beach’s Downtown Mural Project turns urban walls into massive works of art whether it’s a larger-than-life portrait, an abstract explosion of color or lush landscapes.
From Delray Beach’s Pineapple Grove to Lake Worth Beach’s cultural corridors, these outdoor masterpieces celebrate the area’s rich diversity and creative spirit. Whether visitors are snapping a selfie, staging a fashion photoshoot or capturing a unique headshot, Palm Beach County’s murals blend art, identity and inspiration into the fabric of everyday life.
EDUCATION CORNER RECORD BREAKING SUBMISSIONS
The Palm Beaches Student Showcase of Films has closed for entries and judging has begun! This year, SSOF received a record-breaking 617 eligible entries across 12 categories from high school and college students throughout the state. With an international panel of 54 judges, submissions will be reviewed by renowned industry professionals. To learn more about the judges, visit pbfilm.com/SSOFjudges
The theme of this year’s Palm Beaches Student Showcase of Films is celebrating where some of the SSOF alumni are shining now! The 30th anniversary event will feature special guest appearances, exclusive presentations and a celebration of Florida’s most promising student filmmakers past and present. Emmy-nominated and award-winning writer, producer, actor at host of The Palm Beaches TV’s “On the Town in The Palm Beaches” FrankLicari will return to host the show.
The red carpet rolls out at 9:30 a.m. and the live show begins at 10:30 a.m. on Friday, April 25, at the Maltz Jupiter Theatre. Seating is limited. Be photo ready by shining bright in white attire. RSVP by Friday, April 4, to save your seat! For more details, visit our website
Production Activity Report
For January 2025
Variance Explanations
Percentage change variances of ± 10% in performance statistics are explained in this section.
1. Production Revenue: An 18% year-over-year increase in production revenue, rising from $14,338,183 in January 2024 to $16,928,508 in January 2025 is attributed to a record breaking 51 permits being issued in 2025 compared to 13 in 2024. The higher volume in permitted projects in conjunction with multiple high-impact productions including major commercials for DraftKings, Mekka Media LLC, and web content from Mr. Beast YouTube, contributed significantly to the total revenue. This marks a strong beginning to 2025 in comparison to the 15% decline seen in January 2024.
2. Hotel Room Nights: There was a 43% increase in Hotel Room Nights, from 466 in January 2024 to 668 in January 2025. The 2025 uptrend is linked to an increase in out-of-state and international production companies filming in Palm Beach County, requiring longer stays for crew members. Notable projects contributing to this increase include Frontgate Marketing Inc. out of West Chester, OH, Minus L Productions out of Glen Ridge, FL, Mekka Media LLC out of out of New York, NY, and TNBT Productions Inc. out of Toronto, Canada which collectively accounted for 44% of the hotel room nights
3. Total Leads: The 34% decline in Total Leads, from 29 in January 2024 to 19 in January 2025, is primarily due to the 10 additional leads generated by our sponsored programs in 2024, which were in their initial phases and benefited from additional recommendations. Additionally, the decrease was driven by a reduction in filming activity within sponsored programs in January 2025. Staff will enhance efforts to generate more leads and create additional opportunities through sponsored initiatives.
4. Lead Responses: A 34% decrease in lead responses aligns with there being less leads to respond to.
5. Lead Conversions: The 60% decline in lead conversions, from 20 in January 2024 to 8 in January 2025, is due to leads generated in January being scheduled to convert in February. 9 additional conversions are set to take place in the month of February.
6. Website Unique Visitors: A 74% increase in website traffic, from 2,789 unique visitors in January 2024 to 4,855 in January 2025, highlights the effectiveness of digital marketing initiatives. The recent surge in online engagement suggests that outreach efforts, including targeted advertising and social media campaigns, are successfully driving more traffic to the FTC website.
25-004
January 2025 Permits & Shot No Permits
New York, NY
One Flagler, 180 Lakeview
Ave. West Palm Beach, FL 33401, The Laurel, 635
Hibiscus St. West Palm Beach, Fl 33401, City Place, 700 S. Rosemary Ave. West Palm Beach, FL 33401, El Camino
Restaurant, 700 S. Rosemary
Ave. Suite 232 2nd Floor, West Palm Beach, FL 33401, Royal Park Bridge, Tabernilla Residence, 213 E. Lakewood Road, West Palm Beach, 33405, Howard Park Tennis Center if opened, 824 Newark St. West Palm Beach, FL 33401
One Flagler, 180 Lakeview
Ave. West Palm Beach, FL 33401, The Laurel, 635
Hibiscus St. West Palm Beach, Fl 33401, City Place, 700 S. Rosemary Ave. West Palm Beach, FL 33401, El Camino
Restaurant, 700 S. Rosemary
Ave. Suite 232 2nd Floor, West Palm Beach, FL 33401, Royal Park Bridge, Tabernilla Residence, 213 E. Lakewood Road, West Palm Beach, 33405, Howard Park Tennis Center if opened, 824 Newark
St. West Palm Beach, FL 33401
One Flagler, 180 Lakeview Ave. West Palm Beach, FL 33401, The Laurel, 635
Hibiscus St. West Palm Beach, Fl 33401, City Place, 700 S. Rosemary Ave. West Palm Beach, FL 33401, El Camino
Restaurant, 700 S. Rosemary
Ave. Suite 232 2nd Floor, West Palm Beach, FL 33401, Royal Park Bridge, Tabernilla
Residence, 213 E. Lakewood Road, West Palm Beach, 33405, Howard Park Tennis Center if opened, 824 Newark
St. West Palm Beach, FL
25-006 1 Mekka Media LLC New York, NY
25-007
33401
25-008
25-009
One Flagler, 180 Lakeview Ave. West Palm Beach, FL 33401, The Laurel, 635
Hibiscus St. West Palm Beach, Fl 33401, City Place, 700 S. Rosemary Ave. West Palm Beach, FL 33401, El Camino
Restaurant, 700 S. Rosemary Ave. Suite 232 2nd Floor, West Palm Beach, FL 33401, Royal Park Bridge, Tabernilla Residence, 213 E. Lakewood Road, West Palm Beach, 33405, Howard Park Tennis Center if opened, 824 Newark St. West Palm Beach, FL 33401
One Flagler, 180 Lakeview Ave. West Palm Beach, FL 33401, The Laurel, 635 Hibiscus St. West Palm Beach, Fl 33401, City Place, 700 S. Rosemary Ave. West Palm Beach, FL 33401, El Camino Restaurant, 700 S. Rosemary Ave. Suite 232 2nd Floor, West Palm Beach, FL 33401, Royal Park Bridge, Tabernilla Residence, 213 E. Lakewood Road, West Palm Beach, 33405, Howard Park Tennis Center if opened, 824 Newark St. West Palm Beach, FL 33401
Peanut Island-6500 Peanut Island Road, Riviera Beach, Florida 33404 Riviera Beach Marina – 200 E 13th St, Riviera Beach, FL 33404 Coral Cove park- 1600 Beach Road, Tequesta, Florida 33469
25-037 1 Schuler Shoes Maple Grove, MN
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109
S Flagler Dr, West Palm Beach, FL 33401, Clematis St.222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row to Ocean Spring 2025
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109
S Flagler Dr, West Palm Beach, FL 33401, Clematis St.222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
25-038 1 Schuler Shoes Maple Grove, MN
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row to Ocean Spring 2025
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109 S Flagler Dr, West Palm Beach, FL 33401, Clematis St.222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
25-039 1 Schuler Shoes Maple Grove, MN
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row to Ocean Spring 2025
25-040 1 Schuler Shoes Maple Grove, MN
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview
Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109
S Flagler Dr, West Palm Beach, FL 33401, Clematis St.222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row to Ocean Spring 2025
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109
S Flagler Dr, West Palm Beach, FL 33401, Clematis St. -
222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
25-041 1 Schuler Shoes Maple Grove, MN
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row to Ocean Spring 2025
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109
S Flagler Dr, West Palm Beach, FL 33401, Clematis St.222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
25-042 1 Schuler Shoes Maple Grove, MN
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row to Ocean Spring 2025 Photoshoot
25-043 1 Schuler Shoes Maple Grove, MN
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109 S Flagler Dr, West Palm Beach, FL 33401, Clematis St.222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row to Ocean Spring
Howard Park (1302 Parker Ave, West Palm Beach, FL 33401)
MN
AirBnB (1404 Lake Avenue, West Palm Beach FL 33401) Downtown West Palm Street (222 N Clematis St., West Palm Beach, FL 33401)
Drive,
Palm Beach, FL Clematis Street, South Olive Avenue, Flagler Drive, downtown West Palm Beach skyline, Lantana Bicentennial Park, 213 E. Lakewood Rd., West Palm Beach FL 33405,
Clematis Street, South Olive Avenue, Flagler Drive, downtown West Palm Beach skyline, Lantana Bicentennial Park, 213 E. Lakewood Rd., West Palm Beach FL 33405,
CityPlace - 700 S Rosemary Ave Suite 200, West Palm Beach, FL 33401, Grandview Public Market - 1401 Clare Ave, West Palm Beach, FL 33401
WPB Waterfront Landing - 109 S Flagler Dr, West Palm - Beach, FL 33401, Clematis St. 222 N Clematis St, West Palm Beach, FL 33401, Howard Park - 1302 Parker Ave, West Palm Beach, FL 33401, Hog Hammock Trail - 8537
Northlake Blvd, West Palm Beach, FL 33412, South Cove Natural Area - 301 N Olive Ave, West Palm Beach, FL 33401, Palm Beach Lake TrailS Lake Trail, Palm Beach, FL 33480, Worth Ave - Worth Ave (from Cocoanut Row
January 2025 Production Companies & Support Services
REVENUE
EXPENSES
Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Four Months Ending January 2025
REVENUE
EXPENSES
Palm Beach Convention Center
FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Four Months Ending January 2025
TDC Marketing Report – March 2025
FEBRUARY – MARKETING/SOCIAL MEDIA
Social Media Followers
Facebook - 8,885 (January) to 8,902 (February)
Instagram – 3,641 (January) to 3,692 (February)
LinkedIn - 1,052 (January) to 1,078 (February)
Instagram Monthly Total – DON’T HAVE ACCESS
Interactions –
ImpressionsReach –
Generate Profile Visits -
Facebook Monthly Total
Post Engagements - 10,358 (January) to 12,759 (February)
Interactions – 42 (February)
Views – 4,651 (February)
Post Reach –79,858 (January) to 84,344 (February)
LinkedIn
Profile Views - 75 (January) to 78 (February)
Reactions – 128 (January) to 92 (February)
Engagements - 131 (January) to 97 (February)
Impressions - 4,110 (January) to 5,573 (February)
Connections - 724 (January) to 740 (February
Trump Encourages Christians to Vote; Media Misquotes Him - The New American [google.com]
The New American West Palm Beach Convention Center. The president's speech has been misquoted and mangled by mainstream media and social media alike, falsely
Trump's 'no need to vote' comment disturbing - MinnPost [google.com] MinnPost Former President Donald Trump speaking at the Turning Point USA Believers' Summit at the Palm Beach County Convention Center on July 26. Credit:
Palm Beach's Emanuel Perry Named in South Florida Business Journal's - Hoodline [google.com] Hoodline Palm Beach County Convention Center. What is this? Report Ad. As reported by The South Florida Business Journal, Perry's achievements extend beyond
Making Connections will be the focus at the ACTRIMS Forum 2025 - Newswise [google.com] Newswise Palm Beach County Convention Center and the Hilton West Palm Beach in Florida. The ACTRIMS Forum 2025 will bring together leading scientists and
Trump tells Christians 'we'll have it fixed so good you won't have to vote' in 2028 - FOX 5 DC [google.com] FOX 5 DC Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida. Trump had earlier met with Israeli Prime M. Expand. U.S.-Israeli
Trump explains Christians 'won't have to vote again' comments - Fox 29 [google.com]
Fox 29 Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida. (Photo by Joe Raedle/Getty Images). Laura Ingraham interview. In the
Trump says Democrats are 'after Catholics,' calls out Harris for her criticism of Knights of Columbus [google.com] Catholic News Agency Palm Beach Convention Center on July 26, 2024, in West Palm Beach, Florida. | Credit: Joe Raedle/Getty Images. Tyler Arnold. By Tyler Arnold
Lara Trump to host weekend primetime program on Fox News Channel - Reuters [google.com] Reuters 2024 U.S. Presidential Election Night, at Palm Beach County Convention Center, in West Palm ... Palm Beach County Convention Center in West Palm Beach
FILE PHOTO: 2024 U.S. Presidential Election Night, at Palm Beach County Convention [google.com] Colorado Springs Gazette ... Trump's rally, at the Palm Beach County Convention Center in West Palm Beach, Florida, U.S
Palm Beach County to honor top entrepreneurs at the 13th annual Ascension Awards [google.com] cw34.com The event will be held at the Palm Beach County Convention Center on February 22nd. See also: Ice cream shop seen on Shark Tank swims into Palm
Report: Jared Kushner behind Trump's plan to take over Gaza - The Times of Israel [google.com] The Times of Israel Palm Beach Convention Center, in West Palm Beach, Florida, November 6, 2024. (Evan Vucci/AP). Whatsapp · Facebook · Twitter · email · Messenger · 23
Melania Trump 'Doesn't Believe She Has Obligations' in Politics, Source Says (Exclusive) [google.com] People.com Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida. Chip Somodevilla/Getty. Melania's hesitance with politics has made
Trump's cuts to foreign aid could benefit US position in Iran negotiations, expert says [google.com] Fox News ... Palm Beach Convention Center on Wednesday, Nov. 6, 2024 in West Palm Beach, Florida. (Evan Vucci/AP). TRUMP'S LATEST HIRES AND FIRES RANKLE IRAN
Tens of thousands go hungry in Sudan after Trump aid freeze | ABS-CBN News [google.com] ABS-CBN West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. CAIRO, Egypt For the first time in nearly
The Education and Anointment of Barron Trump | Vanity Fair [google.com]
Vanity Fair Donald Trump arrives for an election night event alongside Melania Trump and his son Barron Trump at the West Palm Beach Convention Center in West
Preps underway for Trump inauguration; PH Embassy in US hosts reception for incoming admin [google.com] MSN US president-elect Donald Trump, during an election night event at the West Palm Beach Convention Center in West Palm Beach, Florida, on November
See photos of the 22nd annual Palm Beach Show [google.com]
Palm Beach Daily News The 2025 Palm Beach Show runs through Feb. 18 at the Palm Beach County Convention Center in West Palm Beach.
Palm Beach Show returns to West Palm Beach for its 22nd year [google.com]
Palm Beach Daily News The Palm Beach Show returns to the Palm Beach County Convention Center in West Palm Beach Thursday for its 22nd year with an increased focus on
Video: Scenes from opening night of the 22nd Annual Palm Beach Show - Yahoo [google.com]
Yahoo The Palm Beach Show: Jewelry, Art, Antiques and Design runs through Feb. 18 at the Palm Beach County Convention Center in West Palm Beach
Preps underway for Trump inauguration; PH Embassy in US hosts reception for incoming admin [google.com] MSN US president-elect Donald Trump, during an election night event at the West Palm Beach Convention Center in West Palm Beach, Florida, on November
Trump Taps Former Amazon Exec to Oversee Worker Safety - Gizmodo [google.com]
Tens of thousands go hungry in Sudan after Trump aid freeze | ABS-CBN News [google.com]
ABS-CBN ... Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. CAIRO, Egypt For the first time in nearly two
The Wellness Inner Circle Opens At The Longevity Expo 2025, Connecting Health Seekers ... [google.com] Morningstar The Longevity Expo recently confirmed its debut now taking place May 31-June 1, 2025 at the West Palm Beach Convention Center, offering exclusive
"No one shall be elected to the office of president more than twice" - Eunews [google.com]
Eunews West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Republican former president Donald Trump closed in on a new
Press freedom on the decline: Can the situation improve? | ABS-CBN News [google.com]
ABS-CBN West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. Freedom of the press has been thrust back into
"No one shall be elected to the office of president more than twice" - Eunews [google.com]
Eunews West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Republican former president Donald Trump closed in on a new
Press freedom on the decline: Can the situation improve? | ABS-CBN News [google.com]
ABS-CBN West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. Freedom of the press has been thrust back into
PB County Black Chamber of Commerce names Ascension Award winners - The Palm Beach Post [google.com] The Palm Beach Post The Black Chamber of Commerce of Palm Beach County hosted its 13th Annual Ascension Awards program Saturday at the Palm Beach County Convention
Tourism chief readies for trip to Canada to meet with travel leaders amid Trump tariffs [google.com] The Palm Beach Post At the Palm Beach County Convention Center in West Palm Beach, a globally-known wellness event called Eudēmonia is expected to draw 5,000
Trump vows new 'golden age' for America as he nears clinching presidency [google.com]
The National Desk Trump took the stage at the Palm Beach County Convention Center and spoke to a room of supporters on a stage filled with family, staff and other
5th Annual Autism in Black Conference to Take Place April 11-13, 2025, at the Palm Beach [google.com] WCBD Palm Beach Convention Center in West Palm Beach, Florida. For the first ... Palm Beach Convention Center or virtually from anywhere in the
The Wellness Inner Circle Opens At The Longevity Expo 2025, Connecting Health Seekers ... [google.com] ABC27 The Longevity Expo recently confirmed its debut now taking place May 31-June 1, 2025 at the West Palm Beach Convention Center, offering exclusive
DEFINITE Room Rental by Month - FY 2025
February 2025 Project Status Report
Department of Environmental Resources Management
Florida Communities Trust (FCT): The FCT is a statefunded land acquisition program through which Palm Beach County (PBC) received support for land acquisition and development of public use facilities starting in 1988. The FCT Governing Board invited ERM Department Director Deb Drum to present in Tallahassee as part of their 30th Anniversary celebration FCT selected PBC as the Region 3 highlight of program success The presentation focused on ERM’s strong partnership with FCT and the impressive accomplishments in assisting communities with protecting and enjoying natural resources The FCT Governing Board congratulated the County on our efforts and encouraged continued collaborations for success
FLORIDA COMMUNITIES TRUST
HURRICANE MILTON DUNE RESTORATION
Preparing for Sea Turtle Nesting Season:
This month, ERM staff participated in multiple meetings with stakeholders and partners to prepare for the upcoming sea turtle nesting season. ERM staff attended the annual Florida Marine Turtle Permit Holder Meeting, hosted a local meeting with Palm Beach County marine turtle conservation partners, and attended the Southeast Regional Sea Turtle Meeting as a panel member to discuss lighting compliance. The relationships formed at these meetings are essential to effective collaboration and will have positive impacts for sea turtle conservation efforts
Hurricane Milton Dune Restoration: ERM completed the emergency dune restoration project at Singer Island The Singer Island project placed approximately 22,800 tons of sand to replace what was lost in last year’s storms. Protections for nesting sea turtles were coordinated with the Florida Fish and Wildlife Conservation Commission Native, salt-tolerant vegetation will be planted for dune stabilization Dune restoration projects restore dune systems that play a critical role in shoreline protection and serve as habitat for critically threatened and endangered species
PREPARING FOR SEA TURTLE NESTING SEASON
Lake Worth Lagoon Telemetry:
The Lake Worth Lagoon hosts an array of acoustic telemetry receivers which detect animals outfitted with acoustic telemetry tags. When a tagged animal swims near a receiver, the date, time and unique tag identification code are recorded. Preliminary results from 2024 data show visits by Loggerhead and Green sea turtles, Mutton Snapper, Oceanic Manta Rays, Goliath Groupers, Lemon and Tiger sharks, and Atlantic Guitarfish
Palm Beach County Board of County Commissioners
Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg K. Weiss, Joel G. Flores, Marci Woodward, Maria Sachs, Bobby Powell Jr.
Mosquito Larvicide Testing: ERM field crews use insecticides that control both adult and larval mosquitoes in water. To ensure the insecticides used are controlling mosquitoes as intended, ERM staff recently conducted testing on mosquito larvae Staff collected a sample from a local population and returned to the lab for testing Staff tested the active ingredients of 3 insecticides (Bti, methoprene, and spinosad) that are used by the program and determined that all larvicides are still effective.
NATURAL AREAS FESTIVAL 2025
Ann Norton Sculpture Gardens Conservation Conversations: ERM was featured in the first two sessions of the Ann Norton Sculpture Gardens 2025 Conservation Conversation series ERM was recognized for the Natural Areas and Lake Worth Lagoon conservation programs. Staff presentations highlighted how ERM is a key player in driving significant, strategic change through preserving and restoring South Florida’s natural, wild landscape
Natural Areas Festival 2025: Over 1,500 attendees participated in this year’s Natural Areas Festival on Saturday, February 15 at Winding Waters Natural Area. The annual, free event, celebrated the 33 unique natural areas maintained by the Department of Environmental Resources Management (ERM) Exhibitors and partners from various environmental organizations were on display along with a multitude of activities, including a kid zone, guided hikes, kayak tours, native wildflower plantings, yoga, a 5K trail run, and a prescribed burn demonstration Attendees got to enjoy the day outdoors while learning about the importance of preserving our natural areas
ANN NORTON SCULPTURE GARDENS CONSERVATION CONVERSATIONS
Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!
UPCOMING ERM EVENTS
March 8: NATUREFEST at MacArthur Beach State Park
March 14: TRASH REMOVAL at Jewell-Steinhardt Cove
March 20: TRASH REMOVAL at Acreage Pines Natural Area
March 21: COASTAL CLEANUP at Karen Marcus Preserve
March 26: MANGROVE CLEANUP at Jupiter Ridge Natural Area
March 27: NON-NATIVE AND TRASH REMOVAL at Delray Oaks Natural Area
Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg K. Weiss, Joel G. Flores, Marci Woodward, Maria Sachs, Bobby Powell Jr. MOSQUITO
PALM BEACH INTERNATIONAL AIRPORT
TRAFFIC
REPORT for the period ended January 2025
(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary
(2) Percentage Change in load factor is stated in absolute difference
(3) Freight plus mail in US Tons
(4) Landings plus Takeoffs, includes cargo carriers
(5) Per FAA Tower
Palm Beach County Department of Airports
846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org
PALM BEACH INTERNATIONAL AIRPORT
ENPLANEMENT TRAFFIC REPORT for the period ended January 2025
PALM BEACH INTERNATIONAL AIRPORT
TRAFFIC REPORT
for the period ended January 2025
Change in Enplanements by Airline
AIRPORTS COUNCIL INTERNATIONAL
Monthly Airport Traffic Statistics
West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended January 2025
Per FAA Tower
In metric tons as required by ACI reporting standards includes Mail plus Freight
initial 2yr agreement with 2 additional 2yr. renewals
DPBC-Zimmerman Agency LLC R2018-1120 Public Relations
@ $16,000 mo. optional services not to
(1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID exceed $58,000 for a total R2021-0160 of $250,000
Culture-Push, Inc.
Marketing Services $201,000 annual fee not to 10/1/21
1 yr. with 2, 2yr. renewals (R2021-0401) (R2022-0788) (R2024-1155) exceed $300,000 including travel and other out-of-pocket
DPBC-Professional $223,160 10/1/23 9/30/24 Convention Management Association (PCMA) (sole Source)R2024-0831
DPBC-Brand USA
Transparent Media $663,075
Partners R2024-0601
CONVENTION CENTER
CC-F&B Oakview Group (OVG)
(2022-0948)
DPBC - FOREIGN MARKETING
DPBC-Vox International, Inc. $92,125 annually 10/1/24 2/30/27 (Canada) Not to exceed $276,375
DPBC-LMG Management
Not to exceed $288,000 (Germany)
DPBC - ARIAREPS (Colombia)
$85,500 annually 10/1/24 9/30/27
Not to exceed $256,500 (Brazil)
$18,000 annually Not to exceed $103,000 10/1/24 9/30/27
DPBC – Fauhaber
DPBC – MMGY
5. OLD BUSINESS
To: Tourist Development Council
From: Emanuel Perry EP
Date: March 11, 2025
Topic: TDC Dashboard March Report–Activity January and FYTD 2025
Bed Tax Collections:
January 2025 collected in February @ $10M compared to the same month last year @ 9M, an increase of 13%. Actual January was 9% above Budget and 5% above the prior month @ $9.6M. Actual January was 9% higher than 2023. Revenues from Non-hotels continue to support the tourism industry.
FYTD 2025 Collections @ $37M were higher than last fiscal year to date $32M by 13%. Fiscal Year to Date collections @ $37M is 13% above the Approved Budget. FYTD 2025 collections of $37M, 10% higher than FYTD 2023 collections.
Highlights Key Room Metrics:
Palm Beach International Traffic:
January’s data for Leisure & Hospitality unavailable
Leisure & Hospitality Employment for Dec. 97,200 5% Higher than the same month last year Hotel Employment 11,400 0% Remained flat compared to last year F&B 62,500 2% Higher than last year
& Entertainment
15% Higher than last year
Tourist Development Council Dashboard
$200,000,000
$175,000,000
$150,000,000
$125,000,000
$100,000,000
$75,000,000
$50,000,000
$25,000,000
$10,090,145$9,241,981
Tourist Development Council Dashboard
FY2025NetRentalRevenue
$600,000,000
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$0
$108,626,442$115,835,722
$443,197,412$483,628,116
FY2025RoomNightsSold
$45,000,000
$40,000,000
$35,000,000
$30,000,000
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
FY2025Gross BedTaxesCollections(All)
2024FiscalYear2025FiscalYearApprovedFY25 Budget
FY2025RoomNightInventory Available
$200,000,000
$175,000,000
$150,000,000
$125,000,000
$100,000,000
$75,000,000
$50,000,000
$25,000,000
Jan
Tourist Development Council Dashboard
Month 2025 vs. 2023 Month 5.A.1
$12,000,000
$9,242,905$10,090,145$8,956,507
Hotel Room Nights
increased 8% over January 2023
2025 Hotel Room Nights Available for Sale increased 3% over January 2023; 19,519 Rooms Open February Collections for January 2025 were 9% above January 2023 and 13% above January 2024
1,043,604
Tourist
Development Council Dashboard
Fiscal Year 2025 vs. 2023
$700,000,000
$600,000,000
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$0
5.A.1
$40,000,000
$35,000,000
$30,000,000
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
FYTD 2025 Hotel Net Sales increased 5% over 2023 Non-Hotel Sales 28% higher than FYTD 2023 FYTD 2025 Collections increased 10% over FYTD 2023 and 13% higher than FYTD 2024
FYTD 2025 Hotel Room Nights Sold increased 4% over FYTD 2023
2025 Hotel Room Nights Available for Sale increased 3% from same period 2023
