TDC Board Book March 2023

Palm Beach County

Tourist Development Council Board Book

March 2023

(Seat)

(1) Commissioner Maria Sachs, Chair (1/14/21)

(4) Jim Bronstien, Vice Chair(9/30/26) Appt(3/1/95) ReApp(9/18/18) Dis.3

(2)Roger Amidon Appt(9/30/25)Dist. 1

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

(5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(6)Commissioner Adam Frankel (9/30/24) Appt (03/08/22)[Dis.5]

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

STAFF

Verdenia C. Baker, County Administrator

Liz Herman, Assistant County Attorney

Dave Lawrence, Culture

George Linley, Sports

Michelle Hillery, Film & TV

Jorge Pesquera, Discover

Deborah Drum, ERM

Dave Anderson, PBCCC

Kathy Griffin, PBCCC

Vacant, TDC

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

O:\TDC MEETINGS\TDCMtgs2023\Generic Pages for Board Book\attendnc ** Reappointment during current year

NA- Does not count towards attendance.

TOURIST DEVELOPMENT COUNCIL

Thursday, March 9, 2023 – 9:00 A.M.

TABLE OF CONTENTS

1. ATTENDANCE*

2. TABLE OF CONTENTS*

3. FEBRUARY 9, 2023 TDC MEETING MINUTES*

4. CONSENT ITEMS FOR MARCH 2023

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENTS REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

5. OLD BUSINESS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2023*

a. Bed Tax Collections*

b. Report Out Metrics*

The next meeting will be on April 13, 2023.

*Attachment included.

Tdc/tdcmtgs2023/Agenda 3.9.2023

TOURIST DEVELOPMENT COUNCIL

Thursday, February 9, 2023 – 9:00 A.M.

MINUTES

1. ROLL CALL*

Present

Commissioner Sachs, Chair

Jim Bronstien, Vice Chair

Roger Amidon

Jim Mostad

Commissioner Adam Frankel

Don Dufresne

Davicka Thompson

Commissioner Christina Lambert

Staff

Verdenia Baker, County Administrator

Liz Herman, Assistant County Attorney/Videoconference

Joan Hutchinson, Tourist Development Council

Emanuel Perry, Tourist Development Council

Patricia Ramirez, Tourist Development Council

Vannette Youyoute, Tourist Development Council

Dave Lawrence, Cultural Council/Video Conference

Jennifer Sullivan. Cultural Council/Video Conference

Lauren Perry, Cultural Council

George Linley, PBC Sports Commission

David Fontanarosa, PBC Sports Commission

Michelle Hillery, Film & TV Commission

Jorge Pesquera, Discover The Palm Beaches

Milton Segarra, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Erika Constantine, Discover The Palm Beaches

Sergio Piedra, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Deborah Drum, ERM

Matt Mitchell, ERM

Absent

Daniel Hostettler

Dave Anderson, Convention Center/Spectra Venue Management

Kathy Griffin, Convention Center/Spectra Hospitality

Nicole Hughes, PBI Airports

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve TDC Board Meeting Agenda was made by Davicka Thompson and seconded by Jim Mostad. Motion carried 8-0 with Daniel Hostettler absent.

3. MOTION TO APPROVE JANUARY TDC MEETING MINUTES*

Motion to approve January TDC Meeting Minutes was made by Jim Mostad and seconded by Roger Amidon. Motion carried 8-0 with Daniel Hostettler absent.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR FEBRUARY 2023*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENTS REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

Motion to Receive and File Consent Items for February 2023 was made by Roger Amidon and seconded by Commissioner Adam Frankel. Motion carried 8-0 with Daniel Hostettler absent.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2023*

a. Bed Tax Collections*

b. Report Out Metrics*

Perry

Bed Tax Collection – December 2022 collected in January was $8.2M compared to the same month last year at $7.9M, a 4% increase. Actual December was (5%) below budget and 31% above the prior month at $6.3M. Actual December was 47% higher than 2019, a new record for any December since reporting started.

FYTD 23 Collections at $24M, was higher than last fiscal year to date of $21M by 14%, reflecting a strong recovery from the pandemic. FYT collections at $24M are pacing 5% ahead of the Approved Budget and 56% higher than our record in 2019.

The Rooms sold for December were 407,308, 2% higher than last year. Rooms available for December at 586,055 are 3% higher than last year. Hotel Rooms Active today in the County

18,905

Occupancy for December 2022 was 69.5%, (1.4%) lower than last year. Occupancy for December 2021 was 70.5%. December 2018 was 73.7%. The average daily rate for December was $284.98 4.7% higher than last year, and 36% higher than in 2019. The Revenue/Available Room for December 2022 was $198.05 higher than the prior December by 3.3%.

Hotel room net sales FY23 year over year December increased 5% at $112M compared to $107M. Non-hotel room sales FY23 year over year December increased 13% at $25M compared to $22M. Hotel room net sales FYTD 2023 increased 17% at $334M compared to $285M. NonHotel room sales FYTD 2023 increased 15% at $64M compared to $56M. FYTD 2023 Taxable Revenues Fiscal Year over FY2022 increased 17% at $399M compared to $341M. FYTD 2023 Taxable Revenues Fiscal Year over FY2019 increased 60% at $399M compared to $250M.

Airport passengers for December 2022 were 679,545, 8% higher than in December 2021, and the Total Estimated Seat Capacity at (2%) lower than last December 2021 with 791,906 seats. PBI Passenger 12-month rolling is a 26% increase at 6,640,043 over last year.

Leisure & Hospitality Employment for December, at 98,700 increased 10% over the same month last year. Accommodation employment went up 12% higher over last year at 10,900 employees. F&B was up 16% at 67,400 employees. Arts & Entertainment employment is (6%) lower than last year at 20,400 employees.

B. PBI UPDATE – Nicole Hughes Hughes

In October 2022, we had 507,644 total passengers which was 8% above October 2019. Our seat capacity was less at 5,660,348 which was 5% below 2019.

Air carrier operations were 3,824, which is 4% below October 2019. General aviation was 9,112, which was 26% above 2019. Our total operations were 12,936, which was 15% above October 2019. We had an 8% increase in total passengers. General aviation operations were consistent compared with 2021.

In November we had 592,505 total passengers, which was 2% above 2019. Seat capacity was 680,677 which was 6% below 2019. Air carrier operations were 4,586, which was 4% below 2019. General Aviation was up again at 10,834, which was 47% above 2019. As a result, general aviation increases our total operations by 27% above 2019 at 15,420.

Weather and staffing shortages account for the travel decrease in December. We had cancellations and a 4% decrease in carrier operation, but in general aviation, for December we had 79,545 total passengers, which was 6% lower than in 2019. December 2019 was one of our highest travel years in recent history. Seat capacity in December was 906,000, which is 11% below 2019. Air carrier operations were 5,306, which is 9% below 2019. General aviation was 95% above 2019 at 11,900 and again, our total operations increased by 43% at 17,031. December passengers were 6% less than in 2019.

Avelo will be providing service from PBI to Raleigh Durham beginning on February 17th. Allegiant will be returning to Indianapolis starting February 16th and will be on a twice-

weekly flight schedule. Jet Blue is returning to LAX and that starts on February 16th with nonstop daily flights Most likely it will be seasonal.

We are going to be issuing an RFP for new concessions. We will be surveying to find out what kind of service people want. That survey should be up on our website tomorrow. We encourage all of you to take part in the survey so we can revitalize.

Dufresne

Why are we using 2019 at the base?

Hughes

It was our pre-pandemic numbers. Next time, I can use 2021.

Bronstien

As peopleleaveon aplaneto leavetown it seems likewe could do abetter job ofmarketing when you are going through the concourse to a plane about upcoming activities and events that are going on. Maybe people would think, we should go book another trip, if we were to report events, and do some marketing, use all that extra money that we just talked about to promote departing passengers, not arriving passengers, they are already here. That is a huge opportunity to give people a calendar.

Pesquera

We've had discussions with Laura on several initiatives that are happening, particularly as it pertains to new flights that are coming in and how we are promoting them.

Anything is possible, and Ithink that is a great idea. Many gates are not used because there is no flight and there is a board, those boards could be converted into a selling opportunity, whateverfestivalishappeningatMorikami,etc. Wecancertainlyexploreusingtheunused idle boards at all the gates as a communication device and work with the airport to make that happen.

There may be other places in the concourse where we could have regular activation to promote activities that are coming up in the future like SunFest, the boat show, and Honda Classic

Anderson

You use a third party to sell space. Are there any restrictions on that company?

Hughes

Clear Channel is our vendor for advertisements, but they do offer a rate.

Anderson

Are there any restrictions on putting additional screens in?

Hughes

I do not think the gate screens would be under Clear Channel, I am not sure about that. I'd have to check into that because they may be specific to that airline, and we may not have access to those as well.

Commissioner Sachs

We would like a report as to what we can and cannot do inside the airport.

Baker

I will reach out to the agency, along with Laura, and legal, and sit down and do a powwow and report back to the board in our next meeting.

Bronstien

Just to be clear specifically about departing people, advertising them about the future.

C. SUCCESS CONTINUATION PLAN* – Jorge Pesquera (5 min.)

Pesquera

Fromthe broadcast TVpoint ofview, we areoffto theraces since January16th,inChicago, Boston, Washington DC, and New York. We are talking about 1,200 DDIs, a lot of them on primetime slots, in shows like Jeopardy, which we are going to be on during March Madness and PGA Tour events as well.

The community outreach tool which was announced at our state of tourism event is to empower our community, our residents, and community leaders to use the power of a personal invitation and invite friends and family to visit, which is the number one reason people come to Palm Beach County. That toolkit includes many opportunities on social media, and so forth.

With TDC collaboration, we are already working on the Ultimate Week of Sports. As George mentioned before we are going to be working with Dave on the DEIA Summit as well. With our friends at Film, we now have a new videographer on staff. He has started to regroup on Studio Buildout. We've shared co-op marketing plans with PBI for these digital buys. And they are reaching out to us to do more on the social media front.

We are working with Avelo to launch the new Wilmington and Raleigh Durham flights, and also talking about LAX with online travel agencies. We've done this through a forecasting tool that Gustav developed, and we are pinpointing need periods within the

next 90 days and zeroing in with special offers for those particular sets of dates. We are seeing some very positive early returns on the use of that tool and with international strategies moving forward. We are determining opportunities in the UK with something called the Henley Regatta and in Toronto with the Apollo Club in Canada. On the digital side, we've launched phase one in Mexico, Colombia, and Toronto, and phase two will be in Montreal and Brazil, in French and Portuguese.

We've signed a contract with a company called Relic for the production of a unique, first group-related destination podcast, which will use thought leaders in the industry paired with local individuals to communicate that we are the cutting edge in terms of hosting meetings and events, and that should be launching in mid-March.

On family activation, our agency of record is exploring and approaching viable partners to work with us on launching a full-fledged family-related campaign. We are working on brand activations. In the Metaverse, we are exploring several proposals and RFPs, so we can secure the resources and the expertise to use that towards the end of the year.

Accessible travel. We've had calls with WheelchairTravel.org and Travel Mobility. We are just exploring how we can use this new very important effort to welcome everyone to enjoy the Palm Beaches.

On the sales side, we were just at PCMA, and we reaffirmed our availability to support qualified groups with additional incentive funds, particularly for need periods in the summer and fall. And the meeting planner community is getting the message that we now have incentive dollars. We've started the planning process to enhance participation in multicultural trade events and marketing partnerships.

We had in town this past week all our international representation firms from the UK, Germany, Canada, Brazil, Mexico, and Colombia. They made presentations to the industry, and we talked to them about expanding their repertoire of services to include the groups and meetings market as well, which was part of what we presented.

We are working on a couple of important transformational events that we can't talk about yet but would be targeting special needs periods. We will include this information as part of our regular monthly report and suggest that if there are any questions from the TDC board we can answer them so that we don't have to do this necessarily all the time.

Thompson

With the community outreach toolkit and those residents How are we selecting residents?

Segarra

The fact is that between 30% to 50% of our visitors use a resident as the final source to decide I'm going to go to the Palm Beaches.

We are providing openly through social media efforts, our digital tools, like photos, copy points and videos. They can enhance their social media when they target their family and friends. We are going to have it available through our social media which is going to start first. So, people will maybe click on a QR code, download it, or through our website and access all the digital kits and assets that we have.

It is not selecting this one or the other. It's going to be open to everybody that wants to follow us and be part of this effort.

Thompson

As a resident, then I have to know that I should go to your social media pages or to the website to participate.

Pesquera

Exactly. But we are going to promote it locally through community events.

We might do certain things to get the word out. Maybe billboards, I do not know. We have not gone to that level doing how we get the message out there to the people. But, in collaboration with our other agencies, I think we can get the message out to the residents.

Segarra

And at this point, we are just in initial conversations with one of the largest TV stations or newspapers in the area so they can join this effort and promote it.

Pesquera

One of the things we are using the special stimulus of the $5M for is the use of a mobile visitor information center. We will have, for example, at Sun Fest at the boat show, and the Honda Classic a visitor information center that we open up, and that will be another vehicle to tell the public that we have this toolkit whereby they can use their power of a personal invitation to bring their relatives from other states.

Segarra

The other option is that we are trying to do a partnership with the local chain of restaurants from our county, and we will provide a tent card at those tables. When locals go and have dinner, they just click on the QR code, and they can add all the information. Right now the initial launch will be through the database that we have in our social media feeds.

Thompson

Is there an update on the Tourism Master Plan? Where are we with that?

Pesquera

There was a meeting on the 27th of January with all the agency heads where we developed a first draft and a scope of work. There were excellent recommendations from the agencies and Ms. Baker as it pertains to the scoring mechanism for the selection of the consultants. The changes have been put into the RFP and we are almost ready to talk about this as an official launch at the April meeting.

Amidon

For accessible travel under marketing, do we know who has the best destination for maybe that segment?

Segarra

Tampa is at the cutting edge in this regard. There was another destination, one of the top destinations in the nation Mesa, AZ. They have one and they have created a certification program for the suppliers in the destination, plus certain guidelines on how to provide the solutions to the needs of this particular traveler. We spoke with them, and they said we are going to help you to move forward.

Tampa has a good program on this. Orlando has a very good one as well We want to make sure we are going to do this to the level that we think we can. When you have more than 50 million people with a disability who want to travel, we want to make sure we have it right and we present the destination at the same level as regular travel there as well.

Amidon

I know the Dive Association gets involved with wheelchair populations, they get out there diving.

Segarra

This is one of those opportunities, but that also requires a level of responsibility from the destination to provide the right type of access and services to this population.

Lawrence

Just an update for everybody regarding cultural organizations and accessibility Most of our Cultural organizations receive state funding. They have to complete accessibility assessments of their organization to receive those dollars. The organizations are ready and abled and are happy to welcome guests with mobility issues.

Commissioner Sachs

Are those Federal or State funds?

Lawrence

It is a combination of both, primarily State funds.

Commissioner Lambert

Is this report in response to the additional funding that we recently approved?

Pesquera

Yes.

Commissioner Lambert

You said that this will be included in a monthly report

Pesquera

Yes.

Commissioner Lambert

That then includes financial reports as well.

Pesquera

Every month, we are reporting on the activities that we implemented utilizing the funds. If there is an ROI component, I think that would come at a mid-year or end-of-the-year basis because you do not see the immediate effects of some of these actions until sometime later on. The impact has to be looked upon on a more long-term basis.

Commissioner Lambert

I appreciate the follow-up of what the activities are., but when we talked about the approval of it, we talked about ROI to make sure we have a plan for when we will see those financials

Pesquera

Do you want to include numbers?

Perry

They can include numbers going forward to identify what the ROI is.

Commissioner Lambert

Maybe at the six-month mark or the annual mark.

Amidon

They presented us with an approximate amount of investment of $250,000. That is when the discussion came up about the ROI

Commissioner Lambert

Maybe it is not the ROI yet, but at least the expenditure amount.

6. NEW BUSINESS – DISCUSSION ITEMS

A. ERM

1. Two Minutes Update- Deb Drum Drum

A quick follow-up on the accessibility point. Beyond Parks and Recreation, we do have certified autism-friendly trails. We have hiking opportunities and more nature-based experiences beyond the playground.

Palm Beach County received about $4M of damage, from the hurricanes in November. Half of the money will be reimbursed by the State, we expect reimbursement of about $2M. Our emergency dune restoration is complete at Coral Cove. We restored a mile of the dune from the county line to the south of the park.

And then the second of our two emergency dune restoration projects are underway on Singer Island. We have about 48,000 tons of sand being used to reconstruct 1.25 miles of the dune. Restoration will be complete and beaches ready for the next storm season and before the sea turtles’ nesting starts.

We had a very successful community planting event at Tarpon Cove with more than 70 volunteers and visitors. Planted 600 mangroves and 400 Spartan seedlings on the two newly created islands in Lake Worth Lagoon.

The Lake Worth Lagoon Fishing Challenge starts on February 11th. It is a free citizen science fishing tournament aimed at collecting fisheries information from our largest estuary here in the county.

I hope all of you will consider joining us at the Palm Beach County Natural Areas Festival. It will be held Saturday, March 4th at Winding Water's Natural Area. It is free, unless you want to sign up for the 5K or a 10K run the morning of that event, there will be guided hikes and kayak tours, a wildlife presentation in the kids’ zone, food trucks, and environmental exhibitors.

Amidon

Just a reminder clarification, do beach restoration and dune restoration have the same funding sources?

Drum

The same funding source, and the same protections. It is given based on how much space you have on the beach and what opportunities you have. Sometimes we can only do dune restorations. It is the best we can do given the different permitting challenges that we have on the beach.

Amidon

This is just to clarify, around public money, but taxpayers’ money now is tourists’ tax dollars paying for it, or is there a mix?

Drum

It depends. We try to leverage our funds. There are some pots of money from the State, we go for every single dollar that we can get. I can bring back to you the breakdown of the sources of funding for dunes, but it's a mix. But we bring as much money from the federal and state government as we possibly can.

Commissioner Lambert

I was out at Tarpon Cove last weekend. I wanted to share that it was a phenomenal experience. The coordinators from the county who were there were fabulous. And the other thing I noticed was I was talking to some of the other volunteers there, and some people who came had a two to three-hour drive to be there at 7:30 in the morning.

Drum

As part of the strategic planning discussion, we have been talking about those opportunities and that is part of the reason why some of the folks around the table are coming out to our event next week to kind of feel it and experience it firsthand so we can figure out the best way to market that sort of the environmental service sustainability part that Jorge just talked about. We think there are opportunities there. It is a special group of people that like to give back in that way. It is not everybody, but there are quite a few people that if they knew about the opportunities, I think would come here to do that.

And our Natural Areas Festival is one where we talk to people who attend. We have you know many thousand people attend and they come from far away and stay at hotels to go to this festival. It's a start.

Commissioner Sachs

Do you work with Mr. Pesquera on getting the word out, or how do you promote these activities that are special to Palm Beach?

Drum

We have a very close partnership with The Palm Beaches, and we work with them, also we have our own very active community on social media. ERM has social media accounts on Instagram and Facebook, and we get a lot of interest from that. It's a community of people that follow what we do at ERM.

B. DISCOVER

1. Two Minutes Update – Jorge Pesquera Pesquera

I want again to thank Emanuel and Joan for the progress on the Tourism Master Plan. We've had productive discussions and we are closer than ever. We are looking forward to the next discussions with the Facilities team on the hotel.

But I want to share some great news. We were at PCMA just a couple of weeks ago. It is one of the largest events in the meetings industry. We were there in full force, with 4,000 attendees. We used a local thought leader and artist, Amanda Perna, who I think is a fashion person. 500 attendees went to her session. She was a speaker that we sponsored. We raised $4,000 for the PCMA Foundation, from the items that Amanda Perna donated. PCMA likes us now, and that is an important thing because that's the community of meeting planners.

The Above and Beyond Foundation of which Kelly Cavers is one of the board members awarded 15,000 to three frontline workers during the event. We had an Orange Theory hit workout in the morning that was also sold out.

And the most important thing, 221 leads and 142,000 room nights were developed in the month of January, 80% of those leads emanated from this event that took place in Columbus, Ohio. You can see the impact that a well-orchestrated invitation to meeting planners can have, getting the word out that they come to a booth or activation with an attractive hook, really makes a big difference.

We hosted Visit Florida's Huddle. This is their big event of the year where they have one section of the trade show floor. Thank you, Dave, for a wonderful job. The Convention Center did a fantastic job, and all our friends here supported us 660 participants, representatives from all over Canada, Mexico, Colombia, Brazil, Argentina, the UK, Germany, and Ireland 1,400 contracted room nights, three contracted hotels, and 40% of the attendees booked their hotel outside of the room block why is that? Visit Florida said to us, we can't come back until we have another hotel. They've been here a couple of times. We hosted them six years ago.

They did a fantastic job at the closing night, which is usually very poorly attended, and it was packed. We did it at the Croquet Center, with the support of our friends at the Cultural Council with the music, etc The comments were over the top. These people

were impressed, and I think we have a great opportunity to bring a lot of that business back.

Finally, there is an events and publications company called Dispatch and I want to share that we are now up for several major awards. Best City to Host a Meeting, for something called the Pink Retreat. Which is a group of ladies that get together and talk about all things Lily Pulitzer that has grown from 50 to 800 people. There might be some men who like that too. We are up for Best City to Host an Incentive Program, for the way we hosted the Site Classic last year at the Boca Raton. Thanks to Dan Hostettler and his team, they did a fantastic job. We are up for the Best Convention Center, congratulations Dave for hybrid events and experiences, and that was a recommendation by Permissionless by Blockbusters, which was the cryptocurrency event that was here, 6,000 people using 22 hotels around the county, and we've grown that event as well. I think we are going to get one of them at least. This tells you a little bit about how we have been able to grow the brand and get out there in a much bigger way.

Commissioner Lambert

You mentioned the closing night of the Huddle was packed. Is there anything that prompted that change in attendance?

Pesquera

I think the attendees saw the level of service and sophistication that was displayed throughout the event from the beginning, and they just opted to linger and see what it was that we had in store for them for the end. The comments from Visit Florida organizers were extremely positive.

C. SPORTS COMMISSION

1. The Category “G” Grant Agreements* - MOTION TO APPROVE

f. USTA Girls 12’s National Clay Court Championships (July 9-16, 2023) – Polo Club of Boca Raton

USTA Boys 18’s & 16’s National Clay Court Championships (July 9-16, 2023) – Delray Beach Tennis Center, Boca Swim & Racquet Club, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center

$8,000 840

$15,000 1,000

$30,000 1,200 Total $271,000 25,009 Average Historical ADR - $185.29 ROI

-

2. Two Minutes Update - George Linley

I want to just bring to your attention the December event above. It will be an inspiring event, called the Miracle League All-Star Game in Palm Beach County's home, the two Miracle League fields. One in Palm Beach Gardens, and one in Delray Beach. It allows children with severe disabilities, and youth who are mentally challenged and physically challenged to participate in sports through the game of baseball. The Miracle League is an incredible organization, it's designed to allow kids to enjoy the game. We are hosting, and we've always been partners with the Miracle League. This was always a local effort, but there is an All-Star game that was launched four years ago, and it's called The Miracle League All-Star Game. We will host it from November 3rd through 5th, it will attract 600 youth from across the country. You have 600 kids, but there will be family and friends that come to watch these kids and they are coming from around the country. In addition to that, there are 300 miracle leagues around the nation, and there will be representatives from those Miracle Leagues coming here. There will be a significant hotel impact. There will be an opening ceremony at the Ballpark of The Palm Beaches, and there will be the Wellington International Palm Beach Equestrian Center as they are working with us to create a display and expose these kids to equestrian sports.

The Sports Commission from October through December 31st hosted 47 events, represented 14 different types of sports, and generated over 84,900 plus room nights. When you look at the average daily rate that was over $1.1 million in revenue

Linley

It was a big first quarter for us. We were up about 14%, which is about 10,000 plus room nights compared to that same timeframe last year and we hoped to continue to ride that momentum throughout the rest of the year.

We have a big event coming to Palm Beach County this April. A major international tennis event. It was formally called the Federation Cup and we hosted that in 2005, 2007, and 2013. But this is the first time that we are hosting it under the rebrand of the Billy Jean King name. She is arguably not only one of the greatest tennis players, but an iconic athlete both on and off the field. It is the United States vs. Austria. There is a rumor UTA has asked Serena if she would play. All I can tell you is she hasn't said no, doesn't mean she's going to play, but it was the Post that even did a little article on that. If she was to say yes and join Coco Gauff, then it would be quite a spectacle in Palm Beach County in April. Hopefully, we will see you out there.

Commissioner Frankel, I appreciate your help with all this and your enthusiasm. The City of Delray Beach is also putting in a significant amount of money, and in-kind services to allow this event to happen.

Commissioner Lambert

As you were talking about all that is coming up, we could advertise at the airport. It is impressive what we are doing here, and I hope that we can find space there other than the pictures of it.

Amidon

Is The Senior Baseball coming back?

Linley

Yes. The Men's Senior Baseball League is coming back. It was here this year, this past November. It was compromised severely during COVID until last year. That is the one event that is not high school age or college age. You have ages from the ’30s to 65, 70 plus.

Commissioner Frankel

Delray Beach Open Starts tomorrow, it is the only 10-day combined Champions and ATB tour event. We have the Brian Brothers this weekend, and then for the regular ATP draw the top eight seeds are all top 40 in the world. One of the strongest draws they've had. Hopefully, we will see you all in Delray in the next few weeks.

D. CULTURAL COUNCIL

1. Two Minutes Update – Dave Lawrence

2. Advocacy Platform for PBC Days*

Lawrence

The grant applications have been released today, for category B and category CII grants for our cultural organizations. I want to give a big thanks to Emmanuel and Joan for helping us.

We've honed the application materials and focused on marketing. These are going to be very impactful grants for cultural organizations. We've got several workshops lined up and Vicky Jackson, our director of grants, is doing a phenomenal job with that.

I will just point out that to support The Ultimate Week of Sport, our marketing folks came together with our other agencies to create a brochure that has all the cultural activities that are happening around the sports venues for the great 10 days of sports activities. This is a great example of collaboration at work between the agencies.

Our giant shades of culture are at Arti Gras, for the next weekend. There is a great selfie opportunity up there to promote culture. Finally, I just want to talk for a moment about our Art Basel campaign. All of the ads contain the logo that includes The Palm Beaches and our tagline, Discover Florida's Cultural Capital. This is an aspirational campaign designed to just make sure that people are aware of and hoping that they will come to attend arts activities in the Palm Beaches.

We worked very closely with Brightline. It included Brightline Station Digital Billboards, car wraps on ride-share cars, and co-op advertising with the Boca Museum of Art and the Norton Museum of Art in Miami. The team did a remarkable job of giving a lot of visibility to The Palm Beaches during the very busy weekend that happens with Art Basel every year. Congrats Jennifer and Lauren and the entire team on that.

Finally, the information about our legislative agenda. We participated in the Legislative Delegation Meeting on January 12th . I provided some testimony about the importance of arts and culture. We will be going up to Tallahassee for Palm Beach County days. We also worked with several cultural organizations to be there and share testimony as well. We've put together a legislative platform. We want to make sure that the grants are supported at the state level. These are important operating support grants outside of the marketing grants that the cultural organizations get through the TDC, these operating support grants help them stay afloat so that they can provide all the programs and services that they do, provide education, and opportunities to our county.

You have the legislative platform in your packet. I will say that it is not just because of our Cultural Council, because is a statewide effort, but last year the grants were fully funded, which is very important. These were major increases to cultural organizations, and I am proud and thrilled to say that the County legislative platform has included cultural pieces in the legislative platform for the first time. We will be having a strong show for us in Tallahassee during Palm Beach County Days.

Commissioner Lambert

I will be going to Palm Beach County Days, I will review what you put in here. But if you would like to meet and discuss this so that we can coordinate efforts, I would be happy to meet.

Lawrence

I'd be happy to do that. We are working with some cultural organizations that are also going up. We are getting ready to start setting up meetings.

E. FILM & TV

1. Two Minutes Update – Michelle Hillery

Hillery

We just had our board meeting yesterday in which we are kind of following Jorge's lead and Visit Florida’s lead with record-breaking numbers.

Our team takes on a very big survey at the end of the calendar year in addition to all the numbers that we collect every month, which includes our permits and projects that shot here in Palm Beach County that did not need a permit, but in some way, we touched, we also survey our indigenous production community which we know we have 168 identified production-related companies that live and work here. Of those 168, we were able to touch base with 98 of those. We had a pretty success rate and from that, we are very pleased to report a 17% increase over last year in production revenue. That's how much money was spent here in Palm Beach County as a result of Film and Television activities. We are at over $9M last year that was spent here in Palm Beach County as a result of those efforts. We handled 500 projects over the course of that year. That breaks down to 42 projects a month that our staff is facilitating and working with and these can be very complicated shoots. Sometimes it is a walk and talks down the street, and other times we have to get a little bit more involved with off-duty officers shutting down roads, etcetera. I want to thank our municipalities at Delray Beach and West Palm Beach and others who work with us every single year to facilitate and coordinate these very complicated permits at times to make sure that these activities happen. We work as a liaison between persons, organizers, these production companies, our clients, and our local municipalities. We want to make sure that they are handled, but also, we are protecting our community at the same time. It is a balance for sure.

Right now, we've got 15 projects on the table that the staff is working with. We just hired a new production coordinator that is going to help with those efforts and just a quick update on the Palm Beaches TV We are focusing on and growing the distribution of Palm Beaches TV, not only are we streaming on the Palm Beaches TV channel, but now we have a partnership with Channel 10, which is our education network. Many of the shows are now streaming on Channel 10 and we are also on a new app called Three TV, which is an additional distribution platform for those programs.

Speaking of the airport, we are very pleased with our collaboration at the airport. We too are inquiring about additional space and additional TV monitors that could be placed

there. We've created a new drive that better markets The Palm Beaches TV. When people are watching a program, they are not just watching a fishing show, but they see the branding of The Palm Beaches TV throughout. We are also meeting with the Cultural Council, and we are going to be meeting with the 12 visitor center coordinators and hopefully handing them that USB, which is a two-hour loop, and if we need to, we will even purchase some additional monitors if they don't already have a monitor.

Commissioner Sachs

How many visitor centers are there?

Hillery

12, if I am not mistaken.

And my last piece of business, I hope you will all reserve the dates of April 21st, which will be our 28th Annual Palm Beach Student Showcase of Films, which is the largest statewide film competition for high school and college students. We've given over $1.6M in scholarships and awards. It will be at the Jupiter Maltz Theater, which is a brand new renovated, beautiful theater, and again, record-breaking numbers in the number of student submissions that came in this year.

F. CONVENTION CENTER

1. OVG Venue Management

a. Two Minutes Update- Dave Anderson

2. OVG Hospitality

a. Two Minutes Update – Kathy Griffin

Anderson

Serena Williams, the latest Gatorade commercial was filmed in my back hallway. When you see her walking, you see this hallway behind her. It is just our back hallway where our tables and chairs are stored because they wanted it to feel like she's walking back house onto the court. That was filmed I think in November.

We are at 50 straight days of event activity to kick off the year. Amazing pieces of business. We started with Connection Live, which was a huge technology conference. Modernizing Medicine right after that. We hosted our first Art Show of the season It was a beautiful show, very well attended. Had several vendors from Los Angeles's Art and then some vendors from this show are being shipped to LA to do that show. Now there is this back-and-forth that we are going to start doing every year. It is only going to continue to grow.

Then right into February, as Jorge mentioned, we went right into Florida Huddle, which was fantastic. Hats off to Discover, very well received, as it relates to the building, the community, and the planners.

Right off of that, we went into Thermo Fisher. It is one of the leading producers of medical instruments in the world. We run them through Friday, and then starting tomorrow afternoon as they move out of the hall, our second art show of the season, Palm Beach Jewelry & Antiques starts to move in. This is the 20th year of the show. When they did the first show, they had never done a show before and now they are one of the leading producers of art, antique and jewelry shows in the United States, and it all started here. It runs over President's Day weekend

Then, Mark Splunk, who hasn't been with us for four years, they're coming the first week in March. They are doing a major event in our ballroom for multiple days, and it is great to have them back. And then we go into our third art show, which is Palm Beach Contemporary.

I know she just walked out but thank you to Verdenia and the County Facilities Department. As I mentioned before, we are trying to update the building in the middle of all this event activity. The County Facilities team has been so flexible with us because we pretty much are asking them to work with us during nights, weekends, and odd hours to replace systems. We are trying to replace a lot of our air conditioning flow units after 20 years, and we are doing it in the middle of peak season, but they only can work at specified hours in specified parts of the building. It is going well, but again, a thank you to Isami and the Facilities team.

Finally, Jorge, I know Kelly's not here, but again, between Kelly's team and Maria on our side, the leads that we are generating and the business that we are closing not only for FY24 but 25, 26, and 27.

I don't know if this is the management company or the county, but who oversees the garage?

I hosted an event for 150 people at the Hilton in January and I had people waiting in valet for 45 minutes who missed the whole beginning of the event. I know this is an ongoing discussion about the use of the garage, but the event started at eight o'clock in the morning and nobody was in the garage.

Anderson

No, the valet for the Hilton cannot use the garage. But we've had an agreement with the Hilton for three years now, where the Hilton, all they have to do is call us when they need the garage and we will open it for attendees. They should have more parking. But they don't, so the Hilton calls us, and we work on a per-show deal that let's say the hotel is sold out because they only have 275 spots in that flat lot across Rosemary. If the hotel is sold out, their parking lot is sold out, then if they have event traffic like yours, basically they have nowhere to park, they typically call us. We work it out, we open a lot for those events. My apologies if there was an issue. But again, we've been doing that with them for probably two or three years.

Commissioner Lambert

Commissioner Lambert

My concern wasn’t as much about the valet’s ability to use it. Because I thought that they could, or I don't know if they contracted it for that event or not, but it was just that individual attendees were going over there and being frustrated saying, this garage is empty. I can see in there, but they won't let me in, and it is not open to individuals

Anderson

All the Hilton has to do is call us for any event, we have a deal, we work out, and we open the garage for them. We've done it for individual guests, we do not allow valet parking in the lot, because of liability concerns.

Baker

The deal they worked with the city was that any overflow would go to their garage, to the north, because we tried to work with them early on and I want to put this on the record early on. They did not want to buy into the garage. That opportunity was given. They turned it down and they went back to the city to have the number of parking spaces reduced and they were going to stack cars on their flat lot because they were also supposed to build a two-level parking garage, and any overflow would go to their north garage Right now, we are working with them when they call us in advance and we are dark, but we can do it, some people are asking us for yearly contracts. We can't do that because we can't afford to impede the business that we're bringing in. We do work with them.

We want the business to come downtown. But again, we've been doing this all along. I am just wondering if your person is new.

Anderson

The protocol is really simple. The Hilton just needs to call us. The Hilton Operations Director calls us whenever they have an overflow potential situation and then we either open early or stay open late. All we do is bill them for labor to do that. We've been doing that for several years.

Pesquera

Every week for the last probably two or three months, the headline in the industry newsletters is that the meetings industry is back. It's exploded. The company Zoom announced that they were laying off 7,000 employees. It is for the reason people are not doing Zoom anymore. They want to meet in person. These issues with the garage and the facilities are going to continue to happen because the number of meetings is going to continue to increase

Anderson

I asked the head meeting planner for Thermo Fisher, “Where are you at on virtual”? She just looked at me and said, we are not anywhere on virtual. We are back to in-person and that is where we are staying. That is good for us and that is what I am hearing from the majority of the planners.

7. BOARD COMMENTS

Dufresne

I would like this board to consider renaming the two-minute update.

Bronstien

I presume the next meeting is on April 13th , not the 14th .

Perry

Yes. It is a holiday on the 13th April 14th which is a Friday.

Baker

Just for the record, this board can change the days if it wants, but for our calendars, we tend to avoid those days.

Commissioner Sachs

Do we have the authority to vote to change the date of the next meeting?

Motion to change April 14th TDC Board meeting to April 13th was made by Don Dufresne and seconded by Commissioner Adam Frankel. Motion carried 8-0 with Daniel Hostettler absent.

8. PUBLIC COMMENTS

No public comments.

9. ADJOURNMENT

The meeting adjourned at 10:50 A.M.

The is NO meeting in March. The next Meeting will be on April 13, 2023.

*Attachment included.

Tdc/tdcmtgs2023/Minutes

4. CONSENT ITEMS

TO: Tourist Development Council

FROM: Jorge Pesquera, President/CEO

DATE: February 28, 2023

RE: Discover The Palm Beaches Monthly Activity Report February 2023

The following is a summary of DTPB activities in support of TDC Performance measures for the month of February 2023. This report demonstrates positive trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of February.

January Hotel Performance

 The number of room nights sold in January was a record 430,000

o Room nights sold were up 12.8% from 2021. Growth over 2022 ranked 3rd in the State

o The Palm Beaches had 4.1% share of room nights sold in Florida, the same as in 2022

o 96,000 group room nights were sold, up 68% from 2022 and down 23% from 2019

o Groups accounted for 22% of total room nights sold, compared to 31% in 2019

 Occupancy ended the month at 73.4% up 12.1% from 2022

o Occupancy ranked in 8th place and growth was 4th in the State

o Group occupancy was 18.9%

 The average daily rate (ADR) was $302 up 7.5% from 2022

o Transient ADR was $311 up 4.7% from 2022

o Group ADR was $293 up 15% from 2022

o Luxury hotels saw a decline in ADR of 10% to $777

o Beach hotels saw a decline in ADR of 3.8% to $670

 RevPAR was $222, up 20.5% from 2022

 Room night revenue was up 21.2% from 2022, generating $130 million

January Shared Lodging Performance

 The number of booked listings increased 15% with total room nights sold up 19% to 141,000

 Occupancy was down 3.3% to 64.1%

 ADR was $386 up 4.5%, $173 (per room equivalent) flat from 2022

 RevPAR was up 1.0% to $247

 Overall revenue was up 18.7% from 2022, generating $24.3 million

January Total Lodging Performance

 Total lodging room nights sold was 570,000 up 16% from 2022

 Total lodging room night revenue was $154 million up 22% from 2022

 Bed tax revenue is projected to be around $9 million

Visitation to The Palm Beaches CY 2022 and Q4-2022

 A record 9.2 million visitors came to the Palm Beaches in 2022, 12% up from 2019 and 16% up from 2021.

 2.4 million visitors between October and December 2022, up 6% from 2021. Seven consecutive quarter of overall visitation surpassing pre-pandemic levels.

 1.4 million out-of-state visitors and 800,000 visitors from Florida in Q4 2022

 119,000 overseas travelers and 94,000 Canadians for a total of 213,000 international visitors in Q4 2022

 419,000 overseas travelers and 308,000 Canadians for a total of 727,000 international visitors in CY 2022, 3.4% more than 2019

Visitor Spending in The Palm Beaches CY 2022 and Q4-2022

 Visitors spent $6.9 billion in 2022, generating a economic impact of $10 billion a 25% increase over 2021

o Spending on F&B was up 25% to $2 billion

o Total spending at hotels & resorts was up 50% to $2.3 billion

o Retail sales from visitors was up 9% to $1.2 billion

o Spending on recreation was up 11% to $1 billion

 Visitors spend $1.7 billion over Q4-2022 up 13% over Q4-2021

Performance Measures - TDC

DTPB OBJECTIVES 2022 – 2023

Leisure/Consumer

 Increase Consumer and Travel Industry database to 410,000

 Generate 20,000,000 in Owned Views Digital Footprint

 Generate 3,000,000 Social Engagements

 Generate 700,000,000 Advertising Impressions

 Generate 250,000,000 Earned Media Impressions

Meetings & Conventions

 Book 110,000 DTPB only room nights (Hotel Meetings Leads)

 Generate 50,000 Group Level Booked Room Nights Convention Center Shared

 Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared

 Generate 80 participants in Destination Reviews

 Generate 110 Destination Site Participants

20M

DTPB February 2023 Monthly Report Team,

Not only did we achieve a total of 51,761,810 editorial impressions, but we also hosted 25 media representatives (TravelWeekly, Conde Nast Traveler, Good Housekeeping, TripSavvy, Men's Journal, Gate Magazine (Canada) & 19 Global Media due to the Huddle Group FAM. Additionally, the team had 50 media touchpoints this month and distributed 5 press releases (LOCAL: State of the Tourism Industry & PHOTO & CAPTION - UWOS photo of directors / COL: Colombian Golf Activation post-releaseFeb. 25/ UK: Cities for every traveler - Feb. 27/ BR: Palm Beaches Style - Feb. 28).

Great work, everyone! This month, we hit a collective 128,806,540 (52% of our goal for this FY). Not bad, for having 6 months remaining in the FY.

20.6%

85.0%

85.0%

Success Continuation Plan

FY2023

PROJECT DATES LEAD MARKETS STATUS

Marketing Broadcast TV Buy January 16 - April 16 Brand/Media Chicago, Washington DC, Boston, New York

• Ads started 1/16/23 through mid-April

• Ads have run during high profile events such as Super Bowl Kick-Off, PGA Tour events including the Honda Classic, and will continue in key March Madness bracket matches

• Chicago - NBC & CBS - 9.9M est. impressions

• Boston - NBC, CBS, ABC - 10.4M est. impressions

• Washington DC - NBC & CBS - 13.3M est. impressions

• New York - NBC & CBS - 16.1M est. impressions

• Announced campaign concept on Feb. 1 at State of the Tourism Industry; inmarket launch in March

Community Outreach Toolkit March 1 - June 30

Social/Brand Palm Beach County Residents

TDC Collaboration: Signature Events January - September Brand/PR/Social Varies

TDC Collaboration: Film Studio Planned Completion: March 31, 2023

Social/Digital/ PR/Brand N/A

TDC Collaboration: Airlift January - September Digital/Brand/Media Fly Markets (TBD)

Destination OTA Co-Op January - September Digital Chicago, Washington DC, Boston, New York, Philadelphia

International Strategy: Incentives

January - September Brand/Sales/Media Canada, Mexico, Colombia, Brazil, UK, Germany

• #LoveThePalmBeaches campaign will encourage residents to share their love for the destination across social channels

• Creating assets for digital toolkit to share on social media channels

• LoveThePalmBeaches with (Celebrity) filming confirmed for March

• Ultimate Week of Sports media and influencers hosted; final recap for event and accessment for best practices next year

• Partnership with Sports Commission for any support with RFPs or events for FIFA World Cup and College Football Playoff 2026

• Evaluating Studio Needs for Podcast; will potentially look to partner and build out additional assets in Film studio space

• Shared co-op marketing plan with PBI to execute digital buy in select target markets to bolster new routes, awaiting feedback

• Working with Avelo on launch of new Wilmington and Raleigh-Durham; discussing LAX soon

• Continuing to customize creative with specific call to action to book within certain time frames with lower demand forecasted

• Launched incremental $75,000 campaigns across Expedia.com, Hotels.com, Kayak.com, VRBO.com and TripAdvisor.com to drive demand in the need period of 2/9-3/15.

• Determining opportunities in UK with Henley Regatta and Toronto Polo Club in Canada ;

• Finalizing media plans in Mexico and Colombia

• Phase 1: launched in Mexico (Mexico City & Guadalajara), Colombia (Bogota, Medellin, Baranquilla), and Canada (Toronto)

• Phase 2: launched in Canada (Montreal), Brazil (Sao Paolo)

International Strategy: Digital January - September Digital Canada, Mexico, Colombia, Brazil, UK, Germany

• All campaigns are translated to language specific for country and were review by respective travel trade reps for contextual relevance.

• Hosted Brazilian influencers @vazaonde and @ines.lafosse, combined following of 576k followers.

• Hosted Toronto's top influencer and leading media @blogto (2.5 million followers) in partnership with Visit Florida

• Boosted posts in target markets, 20m reach

PROJECT DATES LEAD MARKETS STATUS

Marketing

Destination Podcast March 1 Launch Brand/Media NationalTargeting Meeting Planners in Key Industry Segments

Family Activation May - September

Brand Activation August/September

PR/Brand Florida Drive Markets, Key Fly Markets

PR/Brand New York

• Launching March 30 with biweekly episodes, 22 episodes total for 2023

• First 5 Episodes: 1) Global Meetings Industry Day with MPI and Meetings Mean Business; 2) PCMA Business Events Strategist and Economic Impact 3) F&B Trends with OVG 4) Maritz Event Design with The Pink Retreat 5) ASAE Driving Attendance, Sponsorship & Citywides

• Zimmerman team exploring and approaching viable partners to include PlayDoh, Coppertone, Nature's Own and other family friendly brands

• Zimmerman secured initial interest from Play-Doh and presenting Play-Doh team visual representation that illustrates activation ideas

• In conversation with US Open and Visit FL regarding partnership opportunities

• Completed RFP process and moving forward with contracting Takeaway Reality, a UK based Metaverse agency that has supported the likes of Microsoft and Ford. Target contract start date: 3/1.

Metaverse September Digital National

Accessible Travel January - September

PR/Brand All Target Markets

• Phase 1: four 3D scenes, personalized tour guides, 360 virtual walks, up to 60 partner businesses integrated, and one interactive game will launch by 6/30/23.

• Phase 2: one additional 3D scene (five total), two additional interactive games (three total), and dicount tokens to be used IRL will launch by 9/1/23.

• Had calls with WheelChairTravel.org, TravelAbility, Visit Mesa, AZ and Wheel The World, leaders in accessible travel for program insight

• Next step will select consultant for destination assessments; Wheel The World sent proposal; Marketing team evaluating and deciding on scope

• TravelAbility sent info on becoming a Destination Ally; Marketing team evaluating

• Hosted accessibility influencer @justcpnotspecial (58k followers) and generated 180k views

Sustainability June - September

Brand/PR/ Community Engagement

Palm Beach County Residents; Drive Markets & Fly Markets

• Finalizing Sea to Preserve campaign brief

• Opening job with TZA to begin concepting Sales Countywide Incentive Fund December - September Sales Targeted Markets & Industries

• Launched marketing promotions to databased and additional distribution channels such as Cvent and 3rd party partnerships. Executed on PCMA and trad experience and received new lead opportunities and contracts to utilzing incentive dollars. Secured 40,000 plus room nights with incentive dollars and aquired two industry events - confidential and Smart meetings national meeting

Multicultural Market January - September Sales/Marketing BIPOC, Hispanic, LGTBQ+

Expanded Representation Firms January - September Sales/Marketing

Domestic, Canada, Mexico, Columbia, Brazil, UK, & Germany

Transformational Events December - September Sales/Marketing Wellness, Culinary & Multicultural

Destination Servicing/Mobile Visitor Information Center January - September Sales/Marketing Group & Leisure Events

• Commenced planning process for enhanced participation multicultural trade events and marketing partnership agreements. Signed marketing partnership with National Coalition of Black Meeting Planners ,LGBTQ's annual PROUD event in Los Angeles, and Connect Diversty, Faith and Specialty Markets

• Initiated discussions with existing representation firms to determine capabilities and potential to manage MICE and other expanded sales/marketing responsibilities. Reviewing proposals from representation firms. Expanded presence and activation in Colombia with travel trade operators, tradeshow and golf activation

• Initiated discussions with major internationally acclaimed event organizers to secure a Palm Beaches launch in late 2023.

• Launched The Pink Retreat partnership for event in June 2023

Reviewing proposals from vendors to execute activation and working with locations and events for execution.

February 2023

PERFORMANCE DASHBOARD

1 New performance indicators as of 10/1/22. Previous year totals were not measured.

ADVERTISING

Planning for the Council’s upcoming MOSAIC campaign continued in February. Approximately 20 cultural organizations have signed on to the campaign so far to provide discount offers and special experiences for this annual promotion. The first deadline for participation is March 15. The Council is working with Discover to identify additional hotels for discounts and special experiences and expects to also produce activations in select hotel lobbies, including the Hilton West Palm Beach. The Council’s advertising agency, Push, is developing the campaign creative and promotional materials Additionally, the Call to Artists to participate in this year’s new MOSAIC program, Palm Beach County Open Studios on May 20, resulted in 60 participating locations around the county. The Council will launch advertising and PR efforts for MOSAIC in April.

Cultural tourists were targeted in digital and print ads in February. These include Modern Luxury’s Escape Issue in the Chicago market and Major League Baseball’s spring training programs at Roger Dean Chevrolet Stadium and the Ballpark of the Palm Beaches. Other advertising placements, including signage in the baggage claim at PBIA (a co-op placement with the Council’s cultural partners), social media and digital search and display, remain ongoing.

A winner was chosen for the Council’s Hearts to Arts giveaway, a contest featuring a trip for two to The Palm Beaches valued at $5,000. The married couple from New Jersey will be visiting The Palm Beaches in April to redeem their prize, which includes airfare from EWR to PBI, 3 nights at The Ben in West Palm Beach, tickets to a chamber music performance at the Kravis Center, and admission to the Flagler Museum and Norton Museum of Art. The contest was a digital campaign placed through the USA Today Network via The Palm Beach Post.

Push has presented the Council with first-round photo selections for the new cultural tourism campaign and video selects are forthcoming. The new campaign inviting travelers to visit The Palm Beaches for arts and culture will launch this summer. Push and the Council have been working toward wire framing and content for the Council’s new website, which is expected to launch in late summer.

The Council’s MOSAIC 2022 campaign creative recently received a Silver ADDY Award by the Palm Beach/Broward Chapter of the American Advertising Federation. The marketing team attended the ceremony on February 17.

HIGHLIGHTS

PUBLIC RELATIONS

Top Placement

● PR Global Newswire Distribution February 10, “Plan a Family-Friendly Spring Break to The Palm Beaches with Nonstop Flights from 32 Cities”

○ Top 10 Placements Reach: 542,691,905

National Media Outreach

The Council worked with its PR agency to gather information from cultural organizations about their March events for a press release and national pitching effort focused on family-friendly spring break activities offered by Palm Beach County’s arts and cultural organizations.

The PR agency developed the itinerary, booked accommodations, and developed a partnership agreement contract for the February 17-19 press trip for influencers Eileen and Steven of Light Travels Faster (355k IG Followers). They were guests at the New York media reception in December, and their visit to The Palm Beaches included trips to the Norton Museum of Art, Mounts Botanical Garden, Henry Morrison Flagler Museum (including Gilded Age Tea Service Lunch Hour), Ann Norton Sculpture Gardens, Jupiter Inlet Lighthouse & Museum, and Loggerhead Marinelife Center. As a result of their trip, @lighttravelsfaster posted five Instagram stories per day (15 total) and will be sharing one in-feed Instagram post and one Instagram Reel in March.

Additionally, the PR agency began outreach for a MOSAIC drive-market FAM trip to occur in March, in addition to paid broadcast segments and strategic influencer support.

PARTNER COLLABORATIONS

The Council’s giant Shades of Culture were featured at ArtiGras Fine Arts Festival on February 18 & 19 (pictured to the right). They were moved to Mizner Park at the end of February where they’ll be displayed as part of Festival of the Arts Boca from March 3 to 12. Cultural organizations featured in the lenses at these events include Maltz Jupiter Theatre and Young Singers of the Palm Beaches.

Also in February, the printed brochure created to introduce cultural arts opportunities to attendees of the Ultimate Week of Sports was distributed to participating sporting venues and

HIGHLIGHTS

were available to download on the promotional landing page. The Council attended the press conference on February 8 to show agency-wide support.

Council staff also attended the State of the Industry event on February 1, as well as The Honda Classic on February 23, to support TDC agency efforts.

PROFESSIONAL DEVELOPMENT/SECTOR SUPPORT Institute for Cultural Advancement (ICA)

The Council continued its series of free professional development workshops for cultural organizations and professional artists with a session on “Packing Art Like a Pro” with Bellissima Fine Art on February 23.

Planning continues on the 2nd Arts & Tourism Summit on Diversity, Equity, Inclusion & Accessibility on August 30 & 31 at the Palm Beach County Convention Center. The Council convened with TDC agency partners to discuss speaker opportunities and outline the two-day itinerary. An updated logo and other graphics were distributed to the partners for a coordinated Save the Date announcement on February 1 timed to the State of the Industry event hosted by Discover.

Cultural Sector Support

The Council convened its second quarterly Cultural Marketing Roundtable meeting via Zoom on February 15. Over thirty staff members from the county’s cultural organizations attended to learn more from the Council and its agencies about the 2023 MOSAIC campaign.

The Council also attended several events in February to capture social media content and show support of the sector. These included the Lake Worth Beach Street Painting Festival, Spady Cultural Heritage Museum’s Black History Youth Awareness Art Festival, ArtiGras Fine Arts Festival, in addition to exhibition openings and performances at Ann Norton Sculpture Gardens, Kravis Center for the Performing Arts, The Society of the Four Arts, and Maltz Jupiter Theatre.

ADVOCACY

The Council is a sponsor of Palm Beach County Days in Tallahassee on March 7 & 8 and is planning a series of meetings and an arts activation as a strategy to advocate for the key arts and tourism issues.

CULTURAL CONCIERGE PROGRAM UPDATES

The Cultural Concierge Program and VISIT FLORIDA co-sponsored a performance by Palm Beach County loop artist/musician, Matt Brown, for the 2023 Florida Huddle/Florida Encounter at the Palm Beach County Convention Center. The Cultural Council’s Tradeshow Sunglasses were also installed at the event hub for the show,

Item 4B - Page 4

giving all attendees easy access to “Meeting Planner’s Guide to The Palm Beaches,” “Exploring Florida’s Cultural Capital: Your Guide to Arts & Culture in The Palm Beaches,” and “Ultimate Week of Sports” collateral throughout the event. The program manager also:

• Distributed “Ultimate Week of Sports” brochures to area partners, including PGA Resort & Spa for the Honda Classic; TDC agencies; PBC Convention Center; Roger Dean Chevrolet Stadium; and added to the lobby of the Courtyard by Marriott at Abacoa for the Spring Training season.

• Served on advisory and art adjudication committees for the 2nd Annual Black History Youth Awareness Art Festival, which drew a large audience of community members and visitors to Spady Cultural Heritage Museum.

• Assisted The Palm Beaches Events Services Team in hosting the quarterly convening of Visitors Information Services representatives at the Council’s headquarters. Guests were provided with collateral and center/amenity updates, watched presentations on the upcoming MOSAIC 2023 campaign, and The Palm Beaches’ brand marketing/messaging.

• Represented the Cultural Council at a meeting hosted by Palm Health Foundation of its Neuroarts Collaborative, and met separately with Neuroscientist and pianist, Patricia Izbicki, Ph.D.

• Scheduled FRLA Board Meeting and Business Mixer to be held at Cultural Council headquarters in April.

• Made musician recommendations for Jupiter Medical Center Foundation event.

• Serviced walk-in visitors to the Council’s Visitor Information Center. Attendance continued at a vigorous pace this month with many out-of-state guests requesting cultural tourism brochures. Maps were in high demand, as several guests had not been in the area for a few years. Approximately 40% of all building visitors made their way into the VIC seeking destination information, collateral, or simply to look around.

Sports-Development

Sports Development Executive Summary

In FY 23, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the start of FY23.

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners.

Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 23, and below is a breakdown of the development efforts over the past month:

• East Coast Championships – The SoFlo Championships

o April 1 & 2, 2023

o 100 projected participants

o 225 projected room nights

• Stoneglobal Pickleball

o October 2023

o 60 projected participants

o 100 projected room nights

• U.S. Soccer Women’s Youth National Team

o March 1-7, 2023

o 40 projected participants

o 150 projected room nights

• Havoc Robotics

o November 10-12, 2023

o 250 projected participants

o 600 projected room nights

• Ottawa Nepean Canadians Baseball Club

o March 12-18, 2023

o 40 projected participants

o 300 projected room nights

• AAU National Team Trials

o April 9, 2023

o 200 projected participants

o 100 projected room nights

• Uniqlo Adam Scott Junior Championship

o Summer/Fall 2023

o 156 projected participants

o 300 projected room nights

Event Site Visits

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 23, and below is a breakdown of site visits conducted over the past month:

• Havoc Robotics – Norwalk Havoc Robot League (NHRL) Championships - Palm Beach County Convention Center , Hilton West Palm Beach

• National Associtaion of Intercollegiate Athletics – Women’s Lacrosse Championships – Keiser University, Oxbridge Academy, Drive Shack

• Northstar Meetings Group – TEAMS Conference - Palm Beach County Convention Center, Kravis Center, Norton Museum, Lake Frot Pavillion WPB, Drive Shack, Ballpark of the Palm Beaches, National Polo Center, Palm Beach Kennel Club, National Croquet Center, Grandview Public Market, Various Hotels

• Wellington Soccer Club – Wellington Memorial Day Classic – National Polo Center, Village Park

Palm Beach County Sports Commission Bid Calendar - FY23

Palm Beach County Sports Commission Bid Calendar - FY23

Palm Beach County Sports Commission Site Visits - FY23

Marketing & Promotions

• Stories written and published this month

o Palm Beach County, USTA Announce Billie Jean King Cup Return to Delray Beach

o The Honda Classic Drives Economic Impact for Palm Beach County

o Palm Beach County Sports Hall of Fame Annual Awards Finalists Announced

o ‘Banana Ball World Tour’ Brought the Savannah Bananas Back to Palm Beach County

Social Media & Digital Advertising

Social Media:

• Creating and publishing content across all Palm Beach County Sports Commission social media accounts which currently includes Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok

• Managing HubSpot marketing software to schedule posts and track engagement across all platforms

Top performing social media posts:

• Baseball is back in The Palm Beaches today! ⚾���� Each Spring, the Palm Beach County Sports Commission hosts four MLB teams the Houston Astros, Washington Nationals, St. Louis Cardinals, and Miami Marlins as they prepare for the regular season.

• History has been made in Boca Raton! � � � � � � � � Congratulations to the FAU men's basketball team on bringing the Conference USA regular season championship to The Palm Beaches for the first time!

Public Relations

During the month of February, the Palm Beach County Sports Commission led several efforts to promote The Palm Beaches as a premier sports tourism destination.

Alongside the United States Tennis Association (USTA), the Palm Beach County Sports Commission announced that Delray Beach’s own Coco Gauff would be returning home to play in the Billie Jean King Cup as a part of the United States’ team versus Austria. Gauff attended the press conference organized by the Palm Beach County Sports Commission, at the Delray Beach Tennis Center.

Coverage received from the press conference included stories from every Palm Beach County-area television station and newspaper as well as several national outlets.

The Palm Beach County Sports Commission hosted the Ultimate Week of Sports (UWOS) in February. During this action-packed week, you can catch five different sports around The Palm Beaches – including polo, PGA golf, professional tennis and Major League Baseball. In preparation for the UWOS, the Palm Beach County Sports Commission and Discover The Palm Beaches partnered to host a photo opportunity that was in turn used to garner national media attention for the UWOS. The below description and photos were sent to local and national media contacts:

The Palm Beaches have become THE premier winter sports destination for a variety of sports fans and pro players. Each February The Palm Beach County Sports Commission and Discover The Palm Beaches host The Ultimate Week of Sports – six elite professional sporting events in one week throughout Florida’s winter playground.

Advertising – The Honda Classic

The Palm Beach County Sports Commission once again hosted and supported the PGA Tour’s The Honda Classic in February at PGA National Resort. The Palm Beach County Sports Commssion was highly visible at the event as advertisments were shown in the digital pairing guides, on the JumboTron above hole 18, and on mobile phone charging ports throughout the grounds.

Palm Beach County, USTA Announce Billie Jean King Cup Return to Delray Beach

Delray Beach Tennis Center to Host Billie Jean King Cup Qualifier between United States and Austria April 14-15

PALM BEACH COUNTY, Fla. The USTA and the Palm Beach County Sports Commission announced that Coco Gauff and the United States Billie Jean King Cup Team will play at the Delray Beach Tennis Center April 14-15 in a 2023 Billie Jean King Cup by Gainbridge Qualifying competition vs. Austria.

Billie Jean King Cup – celebrating its 60th anniversary in 2023 – is the ‘World Cup of Tennis,’ with more than 100 nations competing every year. The Qualifying competition is one of nine being held around the world in April, with the winners of each advancing to the Billie Jean King Cup Finals this fall to compete for the title. The United States leads all nations in all-time titles, with 18.

The Qualifier is a best-of-five match series that begins Friday, April 14, with two singles matches. Two reverse singles matches and a doubles match will follow on Saturday, April 15, with an amended Saturday schedule possible if one nation clinches victory in the third or fourth singles match.

Gauff is set to compete for the American team and Captain Kathy Rinaldi, who will nominate a total of four or five players to compete against the Austrians. The historical roster of U.S. Billie Jean King Cup participants is a veritable tennis hall of fame, and the U.S. currently has nine players ranked in the singles Top 50. The final team nominations will be made no later than March 13.

Tickets will go on sale to the general public on Tuesday, February 7, via Ticketmaster.com, and are available for as low as $25 per day. Single- and two-day ticket packages are available. Visit usta.com/billiejeankingcup for more information.

Billie Jean King Cup events have had demonstrative effects on the local communities they’ve visited in recent years, with last year’s Qualifying event held in Asheville, N.C., generating an anticipated $8 million for the local economy.

“The Palm Beach County Sports Commission is thrilled to host the Billie Jean King Cup in The Palm Beaches,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “This is a premier international team tennis event that will be exciting for sports fans around the world as well as our local hospitality and business community which will benefit greatly from the economic impact brought by an influx of visitors.”

The U.S. Billie Jean King Cup Team has played at the Delray Beach Tennis Center three times before, in 2005, 2007 and 2013, when the competition was known as Fed Cup. The U.S. went 3-0 in those competitions, with the 2013 matches featuring Serena and Venus Williams. The Americans last played in Florida in 2017, defeating the Czech Republic in Tampa en route to winning the title that year.

“We are excited to welcome the Billie Jean King Cup to Delray Beach,” said Laura Bowen, Executive Director of USTA Florida. “From Chris Evert to Serena Williams, Florida tennis courts have served as the proving ground for many great champions of the women’s game. We can’t wait to cheer on Florida’s own Captain Kathy Rinaldi, the incredible Coco Gauff and the entire U.S. team, as they show the world the power of women’s tennis to inspire, engage and win over a new generation of players and fans.”

The Honda Classic Drives Economic Impact for Palm Beach County

PALM BEACH COUNTY, Fla. The Honda Classic, a professional golf tournament hosted by the PGA Tour, is set to bring a significant economic impact to Palm Beach County. The event, which will be held from February 20-26, is expected to attract thousands of visitors to the area and generate millions of dollars in revenue for local businesses.

The Honda Classic is one of the largest sporting events in Palm Beach County and has a significant impact on the local economy. In 2022, the tournament attracted over 200,000 visitors to the area and generated over $40 million in economic impact.

The Honda Classic will be held at the PGA National Resort and will feature 144 of the world’s best golfers including defending champion Sepp Straka, former champion Sungjae Im, and Ryder Cup Captains Zach Johnson and Luke Donald.

The tournament will bring in a large number of visitors to the area, including golf fans, players, and their families. These visitors will stay in local hotels, dine in local restaurants, and visit local shops, contributing to the local economy. In addition, The Honda Classic will also host several other events, such as The Honda Classic Pro-Am, Women’s Leadership Forum, and The Honda Classic Cares Foundation Pro-Am.

The Honda Classic has a substantial impact on the local tourism industry, helping to attract even more visitors to Palm Beach County in the future. The tournament is one of the most popular events on the PGA Tour, and its success has made it a destination event for golf fans from around the world. The Honda Classic is broadcast on the Golf Channel and NBC to millions of viewers, providing exposure for Palm Beach County and showcasing it to a wider audience. In 2022, the tournament attracted over 16 million viewers worldwide.

For more information about The Honda Classic and to purchase tickets, visit thehondaclassic.com.

Palm Beach County Sports Hall of Fame Annual Awards Finalists Announced

The Palm Beach County Sports Commission has announced the finalists for the 2023 Annual Sports Awards. These awards will be presented at the 46th Palm Beach County Sports Hall of Fame presented by Baptist Health, an event that honors the outstanding athletes, coaches, and contributors to sports in the region. This year's banquet will take place Sunday, April 2. Tickets for the event are on sale now.

The Annual Sports Awards recognize excellence across a range of categories, including Amateur Athlete of the Year, Coach of the Year, High School Coach of the Year, High School Player of the Year (male and female), and the Special Olympics Athlete of the Year. The finalists are:

Amateur Athlete of the Year

Marques Burgess - Keiser University, Football

Jillienne Cangelosi - Florida Atlantic University, Beach Volleyball

Todd Centeio - James Madison University, Football

Coach of the Year

Adam Epstein - Keiser University, Swimming and Diving

Dusty May - Florida Atlantic University, Basketball

Doug Socha - Keiser University, Football

High School Coach of the Year

Drew Immler - Spanish River Community High School, Flag Football

Tony Seaman - Saint Andrew's School, Lacrosse

Kevin Thompson - Palm Beach Central High School, Football

High School Athlete of the Year - Female

Luna Curran - Oxbridge Academy, Softball

Carli Fleisher - American Heritage School-Delray, Lacrosse

Mya Quinn - Spanish River Community High School, Flag Football

High School Athlete of the Year - Male

Jayden Hylton - Palm Beach Gardens Community High School, Baseball

DeeJay Holmes - Pahokee High School, Football

Micah Mays - The Benjamin School, Football and Track and Field

Special Olympics Athlete of the Year

Keith Porges

'Banana Ball World Tour' Set To Bring Savannah Bananas Back to Palm Beach County

The Savannah Bananas, in partnership with the Palm Beach County Sports Commission, will return to the Ballpark of the Palm Beaches in West Palm Beach for the opening dates of their 'Banana Ball World Tour' from February 17-18, 2023.

The Savannah Bananas have become a global sensation with their high-energy performances and their unique brand of baseball. 'Banana Ball' includes a two-hour time limit, batters not being allowed to step out, no bunting, batters being able to steal first, and fans able to catch a foul ball for an out.

The Bananas will embark on its annual tour which will begin in The Palm Beaches. Fans in attendance will be treated to a cast of players and performers that may include breakdancing coaches, players on stilts, the Banana Pep Band, magicians, singers, baseball tricksters, and so much more.

Both games for the Banana Ball World Tour in Palm Beach County are sold out. The Banana Ball World Tour is expected to bring fans from over 20 states to Palm Beach County. More than 15,000 spectators will create a strong economic impact. The two games are projected to create nearly $1 million in visitor spending while filling thousands of hotel room nights.

The Ballpark of the Palm Beaches is no stranger to hosting premier events like the Banana Ball World Tour. The Ballpark of the Palm Beaches is home to the Houston Astros and Washington Nationals for Major League Baseball Spring Training and has previously hosted the Baseball Americas Qualifer for the XXXII Olympiad, USA Baseball National Team Championships, Perfect Game World Championships, Prospect Select Baseball, and countless other events that represent the best of sports.

"The Savannah Bananas have become one of the most exciting shows in all of sports and The Palm Beaches could not be more thrilled to welcome them back here for what is certain to be two exciting and entertaining games," said George Linley, Executive Director of the Palm Beach County Sports Commission.

Designed with an elegant wrap-around concourse and inviting sightlines, the 160-acre complex features a fan-friendly 7,700-capacity stadium as its centerpiece, along with six practice fields per team. A total of 13 MLB fields and five 120by-80-yard multipurpose athletic fields are covered in beautiful Bermuda grass.

For more information about the Savannah Bananas, please click here.

RECORD-BREAKING PRODUCTION NUMBERS IN PBC IN THIS ISSUE

PBTV NOW ON FREE TV

BEYOND KRAMDEN

STREAMING PICKLEBALL

ONE KING’S LANE

SEA TURTLE SEASON

SHAMROCKIN’ SPOTS

2O23 SSOF THEME

The entertainment production industry is back and booming in Palm Beach County, generating $238.7M in production revenues for 2022. That’s a 17% increase over the previous year, and a half million dollars more than the previous record-breaking year in 2019 ($238.2M). Concurrently, production-related business brought 19,895 hotel room nights to the County -setting another record-breaking accomplishment for production in The Palm Beaches!

Crews from all around the world continue to choose The Palm Beaches for our beautiful backdrops and scenic spaces, which comes as no surprise. This filmmaker’s paradise offers 47-miles of pristine coastline to the east and sprawling everglades to the west, making Palm Beach County the largest - and possibly most diverse - county in the state of Florida.

Shows like BBC’s Top Gear (U.K.) and HGTV Canada’s Renovation Island are just some of the international productions that came to The Palm Beaches last year. Production also attracted crews from more than a dozen states including California, Texas, Tennessee, Massachusetts, and even Montana. Some of last year’s notable productions included a Gatorade commercial, featuring Jupiter resident Serena Williams, as well as segments of the hit-show Diners, Drive-Ins, and Dives, featuring Guy Fieri who now calls Lake Worth Beach home.

Meanwhile, production’s off to a strong start in 2023. A team out of New York recently filmed Remy Martin’s Super Bowl ad, featuring Serena Williams, at PGA National Resort and Spa Visit our website and sign up for our monthly newsletter to stay in the know

FLORIDA TOURISM HITS RECORD NUMBER

Governor Ron DeSantis’ office announced that Florida had a record 137.6 million visitors in 2022. And those record tourism numbers are having a big impact on Palm Beach County too!

Discover The Palm Beaches, the county’s official tourism marketing agency, held a State of The Tourism Industry summit at the Eau Palm Beach Resort & Spa in Manalapan. At the event, which took place in February, Discover’s team announced that they recorded 9.1 million visitors to the county last year, up 31% from 2021. That translates to $1.4B in room night revenues, which generated $77.8 million in bed tax collections for the County, up 44% from the previous peak in 2019. Discover’s President & CEO, Jorge Pesquera, covered key areas of focus for the agency in 2023, including the evolution of the tourism brand architecture in alignment with other TDC agencies. Learn more about our vision to be a globally recognized destination by visiting the Tourist Development Council website.

USPA GOLD CUP STREAMING FOR FREE

The USPA Gold Cup ® is the second leg of the Gauntlet of Polo where the worlds finest horses and top athletes battle it out and every moment of the action is streamed on the USPA Polo Network free of charge.

“The most challenging and promising aspect is to improve and innovate the live production for USPA members, followers and fans” said USPA Executive Director of Communications, Matt Baran. “In an effort to reach a wider audience and engage them in the sport of polo, livestreamed matches are available at uspolo.org and across all USPA social medial channels, including Twitch! Our goal is to build life-long fans of the sport and inspire them to pick up a mallet.” New features like real-time graphics and stats, professional grade cameras and the reintroduction of field audio is going to elevate the livestream and enable the Association to better share the unique stories and the sport of Polo with the world.

Newsletter of the Palm Beach County Film and Television Commission | March 2023

PICKLEBALL TOURNEY AT PATCH REEF

The 2023 Gold Medal Pro Finals Pickleball Masters Tournament took place at Patch Reef Park in Boca Raton. The three day event was live streamed on You Tube with over 50K viewers tuning in to watch the action and more than 300 people posted live from the event including Scott Singer, the mayor of Boca Raton. The event was hosted by Carl Foster of Foster Event Group who is the executive producer and host of the worlds only weekly television show Inside World Pickleball broadcast on Fox Sports.

Palm Beach County Parks and Recreation Department has been installing courts across the County as a response to the demand from residents who want to play the sport. Courts can be found at Burt Aaronson South County Regional, Carlin, and Okeeheelee Parks and others, check out the full list of the County’s pickleball courts here.

RAIL SAFETY CAMPAIGN

Brightline launched a new rail safety campaign to educate the public that “stopping a bad decision is easy, stopping a train isn’t,be safe, stay off the tracks” and invites viewers to sign a safety pledge.

Downtown West Palm Beach was selected as a location for one of the upcoming Brightline Public Service Announcements. The safety campaign focuses on three separate scenarios that feature different types of situations: a motorist who is considering driving around the gates, teenagers who contemplate beating an approaching train and a jogger who removes his headphones so he can hear the trains warning bells. The production company, No Parachute Films, out of Miami, brought a team of 40 people to set the scene and complete the work. Their new campaign will be driven through community partner initiatives and social channels, as well as school districts. The announcements will run through the launch of Brightline service to Orlando. Get onboard with rail safety and sign the pledge.

FOCUS ON FILM

LOCAL FILM GOES INTERNATIONAL

BURT REYNOLDS: The Last Interview, an uncut and uncensored documentary film recently debuted at the Berlin Film Festival and the European Film Market. The project was picked up by Kaczmarek Digital Media Group (KDMG) when they acquired worldwide distribution rights in partnership with TALK Global Media to represent the film internationally. “I have been a lifelong fan of Burt Reynolds’ iconic work and this documentary gives a rare look into who he was behind the scenes,” stated KDMG chief executive officer Kyle Kaczmarek.

The project is the work of The Pamplin Film Company, written and directed by Rick Pamplin and produced by Scott DuPont

The film features Reynolds in a no-holdsbarred retrospective of his life’s work and passions and a Q&A with Quentin Tarantino and some of Reynolds’ closest friends.

Award-winning filmmaker Rafael Noriega, known as “The Wizard”, is back in South Florida shooting a six-episode psychological thriller mini-series titled “The Answer”. Noriega, a director, cinematographer, and editor, has created a solid portfolio of documentaries, TV pilots and films. His mantra “feel the story” helps make the emotion real for the audience. His nickname comes from the name of his production company; Wizard Studios. But his passion is “show, don’t tell”. Whether he’s shooting the documentary “An Island in Time”, or the award-winning sci-fi short film, “Explorandum”, or “The Answer” miniseries, Noriega wants the audience to have an authentic experience. He does this by his careful selection of each lens and by supervising camera angles to build on emotion and effectively communicate the theme. Noriega also says he has a generally positive attitude that has served him well: “Life is difficult enough, why make it worse?” Learn more about this filmmaker and his projects on IMDb.

PASSPORT TO THE PALM BEACHES FEATURES ART PALM BEACH

Jacqueline Journey and the crew of Passport to The Palm Beaches headed over to the Palm Beach County Convention Center for Art Palm Beach Palm Beach County’s longest running art fair dedicated to contemporary, emerging and modern master works of art of the 20th & 21st centuries. The Passport team was there to view some of the most prestigious contemporary, emerging and modern art galleries and interview some of the art collectors and artists in South Florida, including artist, actor, writer and filmmaker, Jordi Molla. Art Palm Beach is known around the world as the premiere mid-winter contemporary art fair in The Palm Beaches by both art critics and enthusiasts. Look for the segment on Art Palm Beach in the upcoming season 4 of Passport to The Palm Beaches Until then, watch the past 3 seasons on ThePalmBeaches.TV.

RAFAEL NORIEGA

WELLINGCON COMICS AND MOVIES

Gary Davis, filmmaker, musician and comic book creator, wants to see you at the Movies at Wellington on March 18 for “WellingCon”. The event will highlight Davis and his comic books, animations, movies, and actors. It’s a free event but Davis’s non Institute of Arts & Social Justice, is putting together a fundraiser for his wife Sonjia, who was seriously injured in a recent car crash. Davis’s comic books are very popular and many have been turned into 30-minute animation films. Their titles range from “TaxMan America” to “Bully Bink” to a science fiction series called "The 2050 Universe” just to name a few. They’ve been broadcast locally on WHDT TV South Florida 9. The “WellingCon” event will have a red carpet, a piano concert, photo op displays, an animation premiere, and much more. Davis says he wants to focus on his passion for filmmaking at this difficult time and stay positive as his wife continues her recovery.

SEA TURTLE NESTING SEASON

Every year, from March through October, female sea turtles come to our beaches to lay their eggs. During this time, there are no lights allowed on the beaches before sunrise.

Three species nest on County beaches: loggerheads, greens, and leatherbacks. The process begins when the female sea turtle finds a location to dig a nest and lay between 100-120 eggs which can take several hours. After 60 days, the baby turtles begin to emerge and make their way to the ocean.

PBC takes the protection of sea turtles seriously, and local conservation groups work tirelessly to ensure the survival of these important creatures. By following simple guidelines, residents and visitors can help protect sea turtles and ensure that this annual nesting ritual continues for generations to come. Find out more about filming on beaches during Sea Turtle Nesting Season.

PBTV IS NOW ON FREE TV

FOCUS ON FILM

MORSELIFE’S AUDIENCE AWARDS

The inaugural Donald M. Ephraim Palm Beach Film Festival© - presented by MorseLife – announced its Audience Award Winners at their closing-night screening last month. Juniper, directed by Matthew J Saville, starring Charlotte Rampling took home the audience prize for Best Feature Film. In addition, the film Daryl Jones: In The Blood won an Audience Award for Best Documentary Film while Ghosted took home the prize for Best Short Film.

The festival’s founding director Ellen Wedner said, “The inaugural Donald M. Ephraim Palm Beach Film Festival© was a big success, attracting thousands of local film fans to nearly 100 different screenings at eight different cinemas throughout [Palm Beach County].” Learn more about the film festivals in The Palm Beaches by visiting pbfilm.com.

JACKIE GLEASON BEYOND KRAMDEN

Jackie Gleason loved Florida, and people everywhere loved him back. His oversized personality commanded any stage or set he was on and every room he entered. With several ties to the area that include starring in Smokey and the Bandit with Burt Reynolds and as the original founder of The Jackie Gleason Inverrary Classic, the golf tournament that eventually became The Honda Classic, the PGA Tour’s longest running tournament.

The Cultural Council for PBC hosted an event that explored the late actor’s roles beyond Ralph Kramden. Paul Offenkrantz, D.M. presented a peek into the life of Jackie Gleason, and explored his ability to do serious drama as well as physical comedy and his reign as “The Great One”. The event was held at Osher Lifelong Learning Institute at FAU, Jupiter in the film-friendly Elinor Bernon Rosenthal complex Find a film friendly location in The Palm Beaches.

Online broadcasting has completely shifted, we now have the capability to look for content that suits our needs or interests any time, day or night. This makes it easy to watch, make plans, and get a global view of the world. The Palm Beaches TV has expanded onto another streaming platform reaching the United States and Latin America via our partner Olympusat’s platform freetv.com The new streaming service offers a variety of free programming and unlimited access to thousands of hours of programming including Hollywood blockbusters, independent films, original productions, soap operas and more. Viewers can access the high-quality family-friendly programming of PBTV and get a taste of what the Palm Beaches has to offer on this new platform.

Charlotte Rampling

FILM FLASHBACK: SMOKEY & THE BANDIT II

The action comedy Smokey and the Bandit II, was written and directed by Hal Needham and featured a starstudded cast including Jackie Gleason, Sally Field, Dom DeLuise, Jerry Reed and Burt Reynolds. The film was mostly shot at locations in northern Palm Beach County, including the Burt Reynolds Ranch in Jupiter where sets were made for the facade of The Gator Motel. The iconic bridge-jumping scene where Sheriff Buford and his devoted son Junior; jump into the water, was shot on the bridge over the Intracoastal Waterway on Indiantown Road in Jupiter. Other Florida filming locations for this movie include Miami, Tampa/St. Petersburg and Stuart.

LOCATION SPOTLIGHT IRISH BACKDROPS

Everyone is Irish during the month of March, so we’re -world options in The Palm Beaches.

O’Shea’s Irish Pub is a lively place with dark wood and old-world charm located on Clematis Street in West Palm Beach with an outdoor patio. Just down the road is Roxy’s Pub takes theming to a whole new level with wood and stone walls and floors, setting the scene is simple in this space. The brown brick exterior and arched windows with and rooftop bar make it a location that is ready for its close up.

One of the best fireplaces is found at Paddy Mac’s Restaurant in Palm Beach Gardens. The dark wood and white stucco hearth draws the eye through the space and there is a lot of natural light available in the bar.

If a castle is more your style, Wellington boasts the areas only castle. Built over 30 years by Bruce Woods, the property was recently sold to new owners that are currently renovating the space to function as an event venue. The exterior has been refreshed and interior spaces will soon be available for productions.

Find the perfect backdrop for your production at pbfilm.com.

EDUCATION CORNER THEME ANNOUNCEMENT

The 28th annual Student Showcase of Films (SSOF) hit record-breaking numbers of nearly 500 entries submitted to the competition this year. With such an astonishing number of applicants, our panel of expert judges are fully submerged in judging in order to name this year’s finalists.

While judging is underway, producers have selected a theme for the event, taking us on a time travel back to the 90s! Get ready to go back to the color-block looks that range from grunge to preppy, solid tees under jackets, overalls, and -of course- lots of velvet and satin for red carpet appearances. This year’s show will make its mark as one to remember. With many special surprises in the works, you won’t want miss any of the production that comes together to create a memorable show.

Save the date and make plans to join us on April 21, 2023 at the Maltz Jupiter Theatre for a retro red-carpet awards show hosted by actor, producer Frank Licari. The finalists and winners will have their projects showcased and celebrated as they come together to network with other high school and college student filmmakers from across the state. RSVP to studentshowcase@pbfilm.com.

Learn more about this year’s judges, awards and the upcoming award show celebrating Florida’s student filmmakers.

To be included in this newsletter, please email ajordat@pbfilm.com or call 561.233.1000

BOARD OF COUNTY COMMISSIONERS

Gregg K. Weiss Mayor | | Maria Sachs Vice Mayor Maria G. Marino | Michael Barnett | Mack Bernard | Sarah Baxter | Marci Woodward Verdenia Baker County Administrator

PALM BEACH COUNTY FILM AND TELEVISION COMMISSION

Film Commissioner Michelle Hillery Director of Operations Alberto Jordat | Production Designer Kelly King Production Coordinator Brandon Perry | Social Media and Events Developer Vanessa Cadet

Contributors: Vanessa Cadet, Penelope Douglas, Alberto Jordat, Kelly King, Brandon Perry

Production Activity Report

For January 2023

Variance Explanations

Percentage change variances of ± 10% in performance statistics are explained in this section .

1. Production Revenue: A 19% YTD increase in Total Productions is due to production getting off to a strong start in the new year. There were 31 permits issued during January 2023 versus 13 permits in 2022. That increase, coupled with a few high-impact productions, like the Remy Martin Super Bowl commercial featuring Serena Williams, has contributed to the increase in revenues.

2. Total Hotel Room Nights: A 10% YTD decrease in Total Hotel Room Nights is due to the rise of hotel room rates. Some productions have expressed that they are staying in Broward or Miami.

3. Total Productions: A 28% YTD increase in Total Productions is due to the exponential increase in permitted projects, which are 139% greater than in the preceding year.

4. Total Leads: A 12% decrease in Total Leads can be attributed to available technology. Looking back at data, we’ve seen Leads from the state film office decline sharply over the years. Still the 12% decrease represents just four fewer Leads this year when compared to January 2022.

5. Lead Conversions: A 30% YTD decrease in Lead Conversions goes hand-in-hand with the decreases in Total Leads (as described above). That said, and while we are down 30% in Lead Conversions, the FTC converted 7 of 29 leads received, which is a 24% conversion rate. Some of these projects are still pending and might convert in future months.

6. Website Unique Visitors: A 193% increase in Website Unique Visitors is due primarily to a spike in website visitors over a five-day period in January. This spike was largely driven by traffic to pages on the website related to the Student Showcase of Films.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON

For the Four Months Ending January 2023

Palm Beach Convention Center

FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Four Months Ending January 2023

TDC Marketing Report – March 2023

March Events

Social Media

Social Media Followers

Facebook – 8,748 (January) to 8,755 (February)

Instagram - 2,750 (January) to 2,821 (February)

LinkedIn - 498 (January) to 504 (February)

Instagram Monthly Total

Interactions – 313 (January) to 264 (February)

Impressions – 8,405 (January) to 7,456 (February)

Reach – 1,460 (January) to 1,288 (February)

Generate Profile Visits – 1,007 (January) to 776 (February)

Facebook Monthly Total People Reached – 3,543 (January) to 2,328 (February)

Post Engagements – 15,103 (January) to 21,615 (February)

Page Likes – 30 (January) to 29 (February)

LinkedIn Profile Views - 64 (January) to 71 (February)

Engagements - 100 (January) to 90 (February)

Impressions – 4,836 (January) to 3,901 (February)

Connections - 387 (January) to 386 (February)

Art Palm Beach Wraps Up Successful First Show - PR Newswire [google.com]

PR Newswire PRNewswire/ This weekend Art Palm Beach wrapped up its first show at the Palm Beach County Convention Center under new ownership.

Art Palm Beach went in a new and exciting direction, wrapping up its first show ... - Baker City Herald [google.com] Baker City Herald Art Palm Beach went in a new and exciting direction, wrapping up its first show at the Palm Beach County Convention Center under new owners.

Art Palm Beach Wraps Up Successful First Show | Business | valdostadailytimes.com [google.com] Valdosta Daily Times 31, 2023 /PRNewswire/ This weekend Art Palm Beach wrapped up its first show at the Palm Beach County Convention Center under new ownership.

The Palm Beach Show: What you need to know about the 20th anniversary event [google.com]

Palm Beach Daily News A lineup of domestic and international exhibitors and renowned speakers will converge on the Palm Beach County Convention Center from Thursday to

County tourism makes record comeback - Palm Beach Florida Weekly [google.com] Palm Beach Florida Weekly ... second headquarter hotel in the Palm Beach County Convention Center district, along Okeechobee Boulevard south of downtown West Palm Beach.

Fine Art Shippers Is an Official Onsite Shipper at The Palm Beach Show 2023 [google.com]

PR Underground This year's edition of the show will traditionally take place at the Palm Beach County Convention Center at 650 Okeechobee Boulevard in West Palm

Looking for fun things to do this weekend? Top 5 events in West Palm Beach area and Boca Raton [google.com] Palm Beach Post The 20th Annual Palm Beach Show at PBC Convention Center. Sylvester Stallone and wife Jennifer Flavin shop during the 2022 Palm Beach Show.

PHOTOS: 20th Annual Palm Beach Show [google.com]

Palm Beach Daily News ... by Kyle Lucks, is on display during opening night of the 20th annual Palm Beach Show at the Palm Beach County Convention Center February 17,

storeWALL to showcase garage storage solutions at Closets Expo - Woodworking Network [google.com] Woodworking Network ... its comprehensive garage organization platform at the Closets Expo and Wood Pro Expo, April 13-14 at the Palm Beach County Convention Center

Ascension Awards | South Florida Times [google.com]

South Florida Times ... Chamber of Commerce of Palm Beach County hosted its 11th Annual Ascension Awards event Saturday at the Palm Beach County Convention Center

Events United Delivers Realtime, Two-Site Kick-off for Connection with Chauvet Professional [google.com] ... for a fleeting second, he thought he was looking at the monitor for the stage in the Palm Beach Convention Center, 1,465 miles to the south.

DEFINITE Room Rental by Month

February 2023 Project Status Report

Department of Environmental Resources Management

Beach Tilling: ERM’s contractor has completed beach tilling at County beach nourishment projects in Jupiter, Juno Beach, and Ocean Ridge An agricultural tractor with attached tilling tines loosened the sand in the top 36 inches of the beach to reduce compaction, thereby making it easier for sea turtles to excavate their nests. Tilling is conducted for 3 years following a beach nourishment project as a best management practice

Natural Areas Festival: ERM is in the midst of its annual Natural Areas Festival The multi-day festival is filled with family-fun activities at Palm Beach County Natural Areas and culminates with the main event on Saturday, March 4th from 8:30 a.m. until 2:00 p.m. at Winding Waters Natural Area. There will be guided hikes and paddles, environmental exhibitors, a wildlife presentation and bird release, a prescribed fire demonstration, a 5K/10K trail race, a kid's zone, food trucks and much more Check out our Facebook page (facebook.com/pbcermevents) for updates about the festival.

To register for an event, visit pbcerm eventbrite com

Tarpon Cove Planting Events: ERM recently hosted two large volunteer planting events at Tarpon Cove More than 140 volunteers participated in the events by planting 1,200 red mangroves, donated by MANG, and 8,000 saltmarsh cordgrass, purchased by ERM. Many of the volunteers came from partner organizations instrumental to the creation of Tarpon Cove, including the Florida Department of Environmental Protection, Florida Fish and Wildlife Conservation Commission, Florida League of Cities, Inc , and City of West Palm Beach. Additional volunteers included County Mayor Gregg Weiss, members of the West Palm Beach Fishing Club and Angler Action Foundation, and many local residents Participants were shuttled from Monceaux Park to the islands in boats provided by Angari Foundation and LagoonKeepers org

Palm Beach County Board of County Commissioners Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

TARPON COVE VOLUNTEER PLANTING

BEACH TILLING

Marine Turtle Permit Holder’s Meeting: ERM staff attended the 26th Annual Florida Marine Turtle Permit Holder’s Meeting in Safety Harbor, Florida This meeting is held each year to show appreciation for the hard work done by the marine turtle permit holders, who are authorized to conduct scientific, conservation, or educational activities directly involving marine turtles. During the meeting, Florida Fish and Wildlife Conservation Commission (FWC) staff provided updates about the important information collected during the 2022 sea turtle nesting season

Butterfly Garden: ERM and the City of Boca Raton (Boca) have been working together to restore and enhance wildlife habitat at Pondhawk Natural Area for more than a decade The fruitful collaboration continued this month with the third planting project, dedicated to establishing a small butterfly garden near the Natural Area’s main trailhead On the day of the project, a total of 60 plants were installed through the combined effort of ERM staff, Boca Library staff, and volunteers from the local community.

Insecticide Resistance: ERM staff continues to monitor insecticide resistance in local mosquito populations Baseline data was established from 2020 to 2022 at 15 locations for Aedes mosquitoes and 24 locations for Culex mosquitoes ERM staff is currently working on rearing mosquitoes and conducting Centers for Disease Control and Prevention (CDC) bottle bioassays to continue monitoring for changes in local mosquito populations

KIDS FISHING CLINIC

BUTTERFLY GARDEN

Kids Fishing Clinic: ERM staff, along with members of the West Palm Beach Fishing Club and Angler Action Foundation, kicked off the 2023 Winter Lake Worth Lagoon Fishing Challenge by hosting a Kids Fishing Clinic at Snook Islands Natural Area The event introduced 10 kids, who had never touched a fishing pole before, to the joys of dropping a line in the water and reeling in a fish The group received a short lesson on casting, and then it was off to the pier where parents joined their kids in the pursuit of fish. At the end of the clinic, the participants received fishing poles to take home, courtesy of the West Palm Beach Fishing Club

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS

• March 4: NATURAL AREAS FESTIVAL at Winding Waters

Palm Beach County Board of County Commissioners

Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT

for the period ended January 2023

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470

www.pbia.org

PALM BEACH INTERNATIONAL AIRPORT

PALM

AIRPORTS COUNCIL INTERNATIONAL

** In metric tons as required by ACI reporting standards includes Mail plus Freight

* Per FAA Tower

FY2023 CONTRACT TRACKING REPORT

SUBCONTRACTS OVER $100,000

O:TDC/Tdcmtgs2022/ContractTrackingReport/Tracking Report Feb.

5. OLD BUSINESS

To: Tourist Development Council

Fr: Emanuel Perry EP

Date: March 6, 2023

Topic: TDC Dashboard March Report–Activity January and FYTD 2023

Bed Tax CollectionsJanuary 2023 collected in February @ $9.2M compared to the same month last year @ $7.6M was an increase of 21%. Actual January was 11% above Budget and 12% above the prior month @ $8.2M. Actual January was 49% higher than 2019, a new record for any January since reporting started.

FYTD23 Collections @ $33M, were higher than last fiscal year to date’s $29M by 16%, reflecting a strong recovery from the pandemic. Fiscal Year to Date collections at $33M are pacing 6% ahead of the Approved Budget. FYTD collections of $33M, 54% higher than our Record 2019.

Highlights

Tourist Development Council Dashboard

Current Month 2023 vs. 2022 Fiscal Month 5.A.1

January 2023 Net Hotel Sales increased 21% over Last Year, Non-Hotel Sales increased 8% over Last Year

February Collections for January 2023 increased 21% over L.Y. Over last Month increased 12%; 11% above Budget

January 2023 Hotel Room Nights Sold increased 15% over the same month Last Year.

January 2023 Hotel Room Nights Available for Sale increased 3% over Last Year. 18,893 Rooms Open.

Tourist Development Council Dashboard

Fiscal Year 2023 vs. 2022 5.A.1

FYTD 2023 Hotel Net Sales increased 18% over Last Year, Non-Hotel Sales increased 13% over Last Year

FYTD 2023 Collections increased 16% over Last Year, compared to FYTD Budget higher by 6%

FYTD 2023 Hotel Room Nights Sold increased 12% over Last Year

FYTD 2023 Hotel Room Nights Available for Sale increased 2% from Last Year

January 2023 Passengers Through PBI is up 23% over Previous 12 Month Rolling Actuals

December 2022 at 98,700 up 10% over Last Year ; F&B at 67,400 increased 16%; Arts & Entertainment at 20,400 down (6%);

at 10,900 up 12%

Tourist Development Council Dashboard

Current Month 2023 vs. 2019 Fiscal Month 5.A.1

January 2023 Net Hotel Sales increased 42% over Year 2019, Non-Hotel Sales increased 116% over Year 2019

February Collections for January 2023 were 49% above January FY19.This was a Record, the highest FY January of Collections ever, 21% above January FY22.

January 2023 Hotel Room Nights Sold increased 6% over FY 2019 for the same month.

January 2023 Hotel Room Nights Available for Sale increased 11% over Year 2019. 18,893 Rooms Open.

January 2023 Passengers through PBI increased 10% over FY 2019 for the same month

January 2023 Est. Seat Capacity at PBI increased 11% over FY 2019 for same month

Tourist Development Council Dashboard

Fiscal Year 2023 vs. 2019

FY2023 Net Rental Revenue

5.A.1

FYTD 2023 Hotel Net Sales increased 49% over 2019, Non-Hotel Sales 112% higher than FYTD 2019

FYTD 2023 Collections increased 54% over FYTD 2019, and 16% higher than FYTD 2022

FYTD 2023 Hotel Room Nights Sold increased 8% over FYTD 2019

FYTD 2023 Hotel Room Nights Available for Sale increased 11% from same period 2019

January 2023 FYTD Passengers Through PBI increased 4% over FYTD 2019 12 Month Rolling Actuals

December 2022 at 98,700 up 3% over 2019 ; F&B at 67,400 up 9%; Arts & Entertainment at 20,400 down (11%); Hotels at 10,900 down (4%) over FY 2019

PALM BEACH COUNTY

GROSS COLLECTIONS

NET COLLECTIONS