PBC Tourist Development Council March Board Book by Tourist Development Council PBC

Palm Beach County Tourist Development Council

Board Book

March 11, 2021 No Meeting

Table of Contents TDC Board Book March.2021 - No Meeting 1. Attendance 02.11.2021 TDC Board Meeting 2. Agenda.03.11.2021 - NO MEETING 3. TDC Board Meeting Minutes 02.11.2021 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year 4.G. Convention Center Marketing Update 4.H. Convention Center "Pace" Revenue Report 4.I. ERM Project Status Report 4.J. PBI Traffic Report 4.K. Contract Tracking Report 5. OLD BUSINESS 5.A. - 1. TDC Dashboard Current Month & FY2021 5.A. - 1.a. Discover Lodging Performance Region & Scale 5.A. - 1.b. Bed Tax Collections 5.A. - 1.c. Report Out Metrics 5.B. Checkpoint No. 11 January.21 Collected February.21

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE MARCH 11, 2021

(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.14.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)

N/A

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

N/A

(2)Jeffrey Mayers (9/30/23) Appt(11/05/2019)Dist. 1

N/A

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

N/A

Vacant

N/A

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

P/Phone

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

N/A

(5)Vacant, Dis4

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover Deborah Drum, ERM Dave Anderson, PBCCC Vincent McPhail, PBCCC Glenn Jergensen, TDC Ernie Pena-Roque, TDC Joan Hutchinson, TDC

P/Phone P/Phone P P P P P P P P P P

O:\TDC MEETINGS\TDCMtgs2021\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

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O:\TDCMtg2021\attendnc\01102013 to Present Sheet 1.

TOURIST DEVELOPMENT COUNCIL MARCH 11, 2021 - NO MEETING THIS MONTH 1.

ATTENDANCE*

AGENDA*

JANUARY 14th TDC MEETING MINUTES*

CONSENT ITEMS FOR MARCH 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2020* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*

CHECKPOINT #11 JANUARY 2021 COLLECTED FEBRUARY 2021*

Next Meeting will be April 8, 2021. *Attachment included.

Tdc/tdcmtgs2021/Agenda.03.11.2021NO.MEETING

1 2.

TOURIST DEVELOPMENT COUNCIL FEBRUARY 11, 2021 – 9:00 A.M. MINUTES 1.

ROLL CALL Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Commissioner Kelly Shoaf Jeffrey Mayers Don Dufresne Commissioner Christina Romelus/Phone Davicka Thompson

Absent Seat 5 Vacant

Staff Verdenia C. Baker, County Administrator Denise Coffman, County Deputy Attorney/Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council George Linley, Sports Commission Jorge Pesquera, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Nick Parks, Discover The Palm Beaches Chuck Elderd, Film & TV Commission Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Laura Beebe, Airports Other Mike Bauer, Jupiter Stadium Ltd/Phone Jodi Cross, FRLA /Phone Mami Kisner/Phone Dean Turney/Phone

Commissioner Maria Sachs called the meeting to order at 9:03 A.M. 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS

1 3.

Motion to approve Agenda Addition and Deletions is made by James Bronstien and seconded by Davicka Thompson. Motion carries 7-0 with seat 5 vacant and Commissioner Christina Romelus on phone. 3.

MOTION TO APPROVE JANUARY 14th TDC MEETING MINUTES* Motion to approve January 14th TDC Meeting Minutes is made by James Bronstien and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with seat 5 vacant and Commissioner Christina Romelus on phone.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR FEBRUARY 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. AGENCIES QUARTERLY REPORT FOR 12/31/20* M. SMALL BUSINESS ENTERPRISE REPORT (SBE) FOR 9/30/20* Motion to Receive and Files Consent Items for February 2021 is made by Jim Bronstien and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with seat 5 vacant and Commissioner Christina Romelus on phone.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2020* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*

Jergensen

Bed Tax Collection – For the month of December 2020 collected in January 2021 was at $3.8M compared to the same month last year at $6.1M with a (38%) decrease. Forecast FY21 at $3.8M, was equal to, and actuals were 55% higher than prior month. December Tax Exempt rental receipts of $2.5M, were down (38%) from prior December. FYTD’21 Collections were at $10.2M, lower than last fiscal year’s $16M by (36%) reflecting the FYQ1 slower recovery from COVID-19. Fiscal Year To Date collections at $10.2M are pacing at the revised forecast. The Rooms sold for December were 281,177 or (31%) lower than the previous year. Rooms available for December at 553,590, 2.9% higher than last year. Hotel Rooms Active in the County 17,890 exceeded our March 2020 peak of 17,602. Occupancy for December 2020 was 50.7%, down (33%) over Prior Year. Occupancy for December 2019 was 76.1%. Occupancy December CYTD was 46.1%, down (36%) over prior year. Average daily rate for December was at $184.00, (14%) lower than previous year, CYTD up (0.9%). The Revenue/Available Room for December was at $93.34 lower by (43%), CYTD decrease (37%). Hotel Room Net sales FY21 Year over Year-December decreased (41%) at $49.3M. Non-hotel room sales FY21 Year over Year December increased 4% at $17.2M. Hotel Room Net Sales FY21 decreased by (39%) at $138.3M. Non-Hotel Room Sales FY21 increased by 8% at $40.1M. FYTD 2021 Taxable Revenues Fiscal Year decreased (32%) at $178.4M. Airport activities for the month of December 2020, 270,867 passengers (63%) lower than the same December 2019 and Total Estimated Seat Capacity was down (41%) lower than last year with 528,801 seats. PBI Passengers from 12 month rolling average went down (55%) to 3,085,200 over last year. Leisure & Hospitality Employment for December at 76,600 decreased (18%) over the same month in 2019. Accommodations Employment down (53%) at 5,400 employees. F&B was down (17%) at 49,900 employees. Arts & Entertainment employment down (3%) at 21,300 employees. Total Palm Beach County Private Employment (excluding Government & Hospitality) was 405,500 down (3.5%) year over year. B.

PBI UPDATE – LAURA BEEBE (By Phone)

Beebe General aviation is up with an increase of private flights. We expect March traffic to be up over February. The BCC approved airport testing services for airline personnel and ticketed passengers. C.

CHECKPOINT #10 DECEMBER 2020 COLLECTED JANUARY 2021* 3

Jergensen Forecast for 2021 is $37M with December at $3.8M. Non-Hotel revenue was up in December by 4.1% at $1M. It is expected that non-hotel revenue for the year will be at $6.3M. Anne Gannon has agreed to attend our May meeting to give an update on collections. Dufresne The Equestrian season is expected to be robust this year and people are expected to stay through April. Mostad The SunSentinel reported that President Biden is considering travel restrictions including to Florida. This media alone will affect demand negatively. The demand for future travel is currently up, with bookings coming in for Q4 and beyond. Sachs Once we know more detail about the restrictions and we deem it to be appropriate we can draft a letter to our legislators and Visit Florida to express our concerns. Baker Our lobbyists will be working on this. D.

FY2021 FORECAST/2022 BUDGET PLANNING UPDATE*

Jergensen Presented a forecast plan. The early plan for 2022 is that we will see 20% growth over 2021. Mayers Asked if we have protocols in place to allow for the return of sporting events. Jergensen Reported that the ballparks are working on getting GBAC certified. And that $80,000 was spent to have hotels, cultural organizations, and related businesses certified. Linley

Added that the events which have returned do have safety protocols in place, capping the number of attendees, requiring masks, adding wash stations, and reminding attendees to social distance. We are looking to have a couple of big events return in 2022. Motion to approve direction as presented was made by Don Dufresne and seconded by Jim Mostad. Motion passes 7-0 with Seat 5 vacant and Commissioner Christina Romelus on phone. E.

EQUITY AND INCLUSION UPDATES FROM AGENCIES

Pesquera/Discover Discover has added a yearly performance goal of Championing Equity and Diversity. Lomrantz Discover has added training programs in equity, diversity, and inclusion (EDI). This sixsession training is being conducted through Destinations International. We have also hired a consultant to assess our policies and media content. We have added a landing page to our website and created a blog on accessibility. A task force has been created to continually assess content and recruitment. Thompson Asked if there are metrics to measure progress. Pesquera Reported that Destinations International has some and he will look into incorporating them into the Discover plan. Lawrence/Cultural Council The Cultural Council has created an equity statement to guide us in all aspects of our work. We have formed a committee to set strategies and goals to expand equity throughout the cultural sector. This spring we will be hosting a Cultural Summit focusing on equity and accessibility. Currently, the gallery show is “Karibu” which features local African American artists. We are working to make our committees and grant panels more diverse. Linley/Sports The Sports Commission is focusing on training, education, marketing, and promotions. We are looking to attract more diverse events as well as increasing diversity on our boards and staff. Barry University has been contracted to conduct two training classes and a consultant has been secured to look at policies and to coach employees. 5

Elderd/Film Film has an equity committee chaired by Mami Kisner. The Student Showcase will have a broader release and a message to reach a more diverse audience and PBTV will highlight new stories emphasizing diversity. Dave Anderson/Convention Center The Spectra Management company has created a diversity council and hired a Chief Diversity Officer to guide the company and our venues toward a more inclusive environment. They have also launched Spectra Women’s Network and Spectra Pride Newsletter. These forums allow employees to speak openly and discuss issues as well as resolutions to issues. Here in Palm Beach County in cooperation with Tanya Johnson, we are hosting Matchmakers, an event which pairs small and minority owned businesses with larger businesses to help them access more opportunities for work. We are also working with FAU on educating young people of color about the hospitality industry and opportunities for hospitality careers. 6.

NEW BUSINESS – DISCUSSION ITEMS A.

ERM 1. Two Minute Update- Deb Drum

Drum Dredging is wrapping up in Juno and about to begin at the Jupiter Inlet. Manatees are congregating further inland as the weather cools. We are continuing with our virtual classrooms and highlighting natural areas. Our 30- minute film “Hidden Wild” is getting very good feedback and will air shortly. B.

SPORTS COMMISSION 1. Motion to approve the Cat. “G” Grant Agreements*: Grant

Amount

a. Delray Beach ITF Championships (April 22-30,

2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club b. Palm Beaches Spartan Sprint Weekend (April 24-25, 2021) – Burt Aaronson South County Regional Park c. Prospect Select Baseball Palm Beach Classic (June 814, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex d. First Responder Games (June 8-20, 2021) – Various Palm Beach County Facilities

$4,000 $15,000

$25,000 $12,500 6

e. Perfect Game Ultimate Baseball Championship/13U WWBA Championship (June 22-25, 2021 & July 3-7, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium - NEW f. Cal Ripken Baseball Rookie State Championship (June 24-27, 2021) – Gardens Park g. Perfect Game Florida Endless Summer Classic (July 8-12, 2021) – Ballpark of the Palm Beaches h. Prospect Select Baseball The Wave Invitational (July 17-21, 2021) – Ballpark of the Palm Beaches

Totals

$50,000 $6,000 $4,000 $6,000 $122,500

Motion to approve Cat. “G” Grant Agreements Item No. 6.B. – 1.a. – h. is made by Don Dufresne and seconded by Jim Mostad. Motion carries 7-0 with Seat 5 vacant and Commissioner Christina Romelus on phone. 2. Two Minute Update- George Linley Linley June 8 – 20, we will be hosting the First Responder Games, this is a nice event in that all first responders participating will have been vaccinated. We are looking toward some event recovery in February and March, with a soccer training camp, Tim Rand Gymnastics, the Honda Classic and Spring Training. We are hoping to entice an Olympic Baseball Qualifier which will take place this spring. Equestrian Sports are going strong and WEF is hosting Equine Olympic Qualifiers. Mayers Asked about measurements looking at the pace of recovery. Pesquera Discover is working on a measurement tool and will report more on that at a later date. Baker Informed the council that sports grants are re quired to include safety plans when applying so that we can be proactive about setting standards. C.

DISCOVER 1. Two Minute Update- Jorge Pesquera

Pesquera Leads are up 15% over January. We are seeing group business booking 12 – 18 months out. As we do promotions, we are advertising safety protocols and mask mandates. 7

Discover staff will be meeting with trade representatives February 8-12. April 8 is Global Meeting Day D.

CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence

Lawrence We are getting ready for spring and rolling out our Shades of Culture campaign, beginning with ArtiGras and Spring Training. We sent cultural care packages to our legislators in Tallahassee and have received good feedback. These packages emphasize the importance of cultural tourism. a. Motion to Approve Push, Inc. extension due to COVID-19* Motion to approve Push, Inc. extension due to COVID-19 is made by Don Dufresne and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with Seat 5 vacant and Commissioner Christina Romelus on phone. E.

FILM & TV 1. Two Minute Update- Chuck Elderd

Elderd We are putting together a year end productivity report. Facebook watch parties are growing. Upcoming shows will air Hidden Wild, the Honda Classic, and medical tourism in Palm Beach County. F.

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson

Anderson The Home Show is this weekend, Friday – Sunday. Chenney Brothers is back this month and will be back again in April. The Palm Beach Art and Antiques show is covering 45,000 square feet of space to allow for social distancing and we are looking forward to seeing this event return. 2.

Spectra Hospitality a. Two Minute Update- Vincent McPhail – absent, no report

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT Meeting adjourned at 11:21 A. M. There is NO meeting scheduled in March. Next Meeting will be April 8, 2021. *Attachment included.

Tdc/tdcmtgs2021/Minutes.02.11.2021

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

February 28, 2021

RE:

Discover The Palm Beaches Monthly Activity Report February 2021

The following is a summary of TDC Performance measures for the month of February 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of January. We continue to be negatively affected by the COVID-19 crisis, particularly, with the recent increase in cases. January Hotel Performance 

Total room inventory is 2.8% higher than last year, at 18,003. The Palm Beaches ranks 4th in room inventory growth in Florida. STR added smaller properties into census , prior to 2021 properties with fewer then 20 rooms were not counted.



The number of room nights sold in was 294,000, selling 13,000 more than December.  The Palm Beaches has 4.4% share of room nights sold in Florida



Occupancy ended the month at 52.7%, up from 50.7% in December.  The Palm Beaches ranks 7th down from 6th in December and 33% from 2020.



The average daily rate (ADR) was $190 up $6 from December and down 20% from 2020.  Luxury commands a premium (+32%) while other chain scales are discounting (-30%), year-over-year.



RevPAR was $100 up $7 from December and down 46% from 2020



Room night revenue was down 45%, generating $55.9 million (+$4.2 million from December).

January Shared Lodging Performance 

Total listings on the shared lodging platforms was down 11% to 2,967 from 2020



Booked listings was down 19.2% to 2,379



Occupancy remained at 62%, due to reduced inventory



Total room nights sold (listings nights multiplied by rooms per listing) was 69,000 down 27%



ADR was up 8.6% to $274 (per listing) and up 7.4% to $129 (per room equivalent)



Overall revenue was down 21%, generating $8.9 million.

January Total Lodging Performance 

Total lodging nights sold was 363,000, down 30% from 2020



Total lodging room night revenue was $64.8 million, down 41% from 2020



Bed tax revenue is projected to be around $3.8 million

4-A

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ................................................................................................................................... 3 Marketing Advertising/Paid Media.................................................................................................................................... 4 Owned Views Digital Footprint ...................................................................................................................... 4 Consumer & Travel Industry Database ......................................................................................................... 5 Public Relations - Earned Media Impressions ............................................................................................. 5 Public Relations - Social Media Engagement .............................................................................................. 6 Group Sales Booked Room nights Hotel Lead program .................................................................................................... 7 Group Level Booked Room Nights (CC Shared)........................................................................................... 7 Citywide Actualized FY Room Nights for Convention Center (Shared).................................................... 8 Destination Review ........................................................................................................................................... 8 Site Participation ............................................................................................................................................... 9 Research Reports ........................................................................................................................................ 10 Data Dictionary ................................................................................................................................................... 16

Performance Measures - TDC FISCAL YEAR 2019 - 2020 PERFORMANCE MEASURES

Advertising Impressions Owned Views Digital Footprint

Target

Social Engagement

Current Month FEBRUARY

Year End Target

Actual

% of Annual Target

YTD

679,250,000 335,048,514 400,000,000 111,932,608 462,051,891

12,000,000

16,262,152

11,000,000

1,971,812

9,262,503

394,145

401,911

400,000

403,719

Consumer & Travel Industry Database increase Earned Media Impressions

FISCAL YEAR 2020 - 2021

212,180,000 257,442,997 150,000,000

36,948,412 133,512,425

115.5%

84.2%

100.9%

89.0%

1,522,500

1,899,202

1,200,000

212,177

1,154,364

96.2%

160,000

104,125

90,000

1,007

31,344

34.8%

Group Level Booked Room Nights (CC Shared)

53,000

38,920

30,000

7,483

24.9%

Group Level Actual FY Room Nights for CC Shared

35,000

25,029

20,000

4,518

22.6%

Destination Reviews

34.5%

Destination Site Participation

41.4%

Booked Room Nights - Hotel lead Program

*Excludes Legacy accounts.

**Minor deviation in production results after year end may occur based on change (increase/decrease) request in room block.

D T P B OBJECTIVES

2020 - 2021

Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –

Generate 11,000,000 in Owned Views Digital Footprint

–

Generate 1,200,000 Social Engagements

–

Generate 400,000,000 Advertising Impressions

–

Generate 150,000,000 Earned Media Impressions

Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads)

–

Generate 30,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 55 participants in Destination Reviews

–

Generate 70 Destination Site Participants

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Advertising and media coverage that has been payed to be distributed

Occupancy (Occ) Paid Media Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).

1 9

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

10 1

February 2021 PERFORMANCE DASHBOARD FY 2020 Performance Indicator

Goal

PR Impressions

FY 2021 Actual

1,200,000,000 2,944,891,532

Website Sessions

FY Goal (Post-COVID)

Current Month

FYTD

% to Goal

2,400,000,000

388,518,890

2,154,544,604

90%

530,000

402,268

580,000

67,420

361,879

62%

35,000

34,129

37,500

35,166

31%1

Facebook

13,700

13,455

14,700

13,989

43%1

Instagram

9,000

8,581

10,400

9,126

30%1

12,300

12,093

12,400

12,051

-14%1

27,000

22,857

32,000

25,902

33%1

Cultural Concierge Program Leads2

1,000

753

1,000

348

35%

Visitors to the Cultural Council3

12,500

5,206

6,000

279

960

16%

Partner Referrals

50,000

40,695

40,000

5,004

24,845

62%

52%

Social Media Followers (Total)

Twitter

Tourism Email Subscribers

Co-op Packages

Bolded items indicate TDC-designated performance indicators for FY21

In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly. 3 The Cultural Council building reopened to the public on December 1, 2020. 1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING In February, the Cultural Council continued its cultural tourism campaign in key fly markets aligning with Discover, as well as introducing baseball-inspired creative to align with the return of Spring Training, targeting team markets and drive/local markets. This Spring Training campaign will run through March, and is supplemented by other initiatives, including our giant Shades of Culture and a sweepstakes with the Sun-Sentinel.

SHADES OF CULTURE The Cultural Council’s signature giant Shades of Culture returned this month, with installations at two high-traffic locations to bring awareness to the Council’s cultural tourism efforts. On February 13 and 14, the Shades were located at Artigras Fine Arts Festival in Palm Beach Gardens, and are currently located in front of Roger Dean Chevrolet Stadium in Jupiter for the duration of the Spring Training season.

FEATURED PRESS COVERAGE • • • • •

February 1, Globe Newswire: Celebrating Black Voices, Past and Present, in The Palm Beaches February 6, Palm Beach Daily News: Cultural Council's Resiliency Fund helps arts groups weather the impact of COVID-19 February 16, Thrillist: 21 Reasons to Drive to West Palm Beach, Florida (resulting coverage from December 2020 Cultural FAM Tour) February 16, Kayak: Cross-country Black history road trip (resulting coverage from February pitch efforts, featuring the Historical Society of Palm Beach County's Martin Luther King Jr. exhibition) February 23, South County Times: What Spring Training Looks Like This YearPhysically (featuring the Council's Shades of Culture at Roger Dean Chevrolet Stadium)

PR & SOCIAL MEDIA In February, the Council met with Houstonia Contributor Jayme Lamm for a virtual deskside about cultural experiences to enjoy during Spring Training. The Council's PR agency sent additional information to the writer for consideration and is monitoring for potential coverage. Influencer Program: The Council worked with its PR agency to contract local social media influencer Alyson Seligman (@themodernsavvy; 20.3k followers) for a campaign to highlight cultural experiences to the seasonal Spring Training audience. Alyson visited the Jupiter Inlet Lighthouse & Museum, Loggerhead Marinelife Center, Norton Museum of Art, and South Florida Science Center & Aquarium to capture content to post throughout February, highlighting family-friendly cultural experiences to enjoy during Spring Training. Posts were targeted to audiences in Houston, St. Louis, Washington, D.C., and Palm Beach County. The Council will receive and share full campaign results next month.

AGENCY COLLABORATIONS Film & Television Commission (FTC): The Cultural Council continued its preproduction work with the FTC and Megastar Publishing on episode 4 of Art Adventures of The Palm Beaches, which will start shooting in March 2021. The Council also promoted and participated in the episode of FTC's Facebook Watch Party series highlighting the Council's Virtual Muse Awards, which aired on February 16. Item 4B - Page 2

HIGHLIGHTS ADVOCACY With COVID-19 safety in mind and new restrictions at the Capitol, the Cultural Council will not travel to Tallahassee during the legislative session that starts March 2, 2021. However, advocacy remains at the core of the Council’s mission, and the 2021/2022 Department of Cultural Affairs (DCA) grants will provide critical funding when arts organizations need it most. Advocating for full funding will be of the upmost importance this year. The Council mailed approximately 25 special care packages to the PBC Delegation and the chairs/co-chairs of the House and Senate appropriation committees filled with Palm Beach culture swag and impact materials that arrived in Tallahassee offices in mid-February. The Council is also participating in virtual Palm Beach County Days (Mar. 2-5) and Art & Culture Week (Mar. 8-12).

EQUITY SUMMIT The Cultural Council has partnered with Discover The Palm Beaches to present The Arts & Tourism Equity Summit that will address issues of inclusion, diversity, equity and access for cultural organizations, creative professionals, tourism leaders and those working in the hospitality sector. Held at the Palm Beach County Convention Center in August 2021 (tentative: Aug. 11-12), the two-day event will feature nationally recognized speakers and break-out sessions providing targeted workshops and facilitated dialog. This event will be presented in partnership with other TDC agencies and relevant industry associations.

CULTURAL CONCIERGE PROGRAM • • • • • • • • • •

Served on the Riviera Beach Tourism Task Force and Marketing/Communications Committee, creating relationships with a City Commissioner and several staff members, learning about local programming and detailing tourism support from the Cultural Council. Completed new signage design and arranged for the next installation of the Tradeshow Shades Display at the Palm Beach Marriott Singer Island lobby, which will include destination collateral and social media marketing (#palmbeachculture) and pool floats. Began working with representatives and a planner from the Society for Marine Mammology conference at the PBC Convention Center in December 2021 to create customized cultural enhancements. Participated in the February Marketing Meeting of the Minds. Served as a panelist for Leadership Palm Beach County’s Lunch & Learn series, “How To Be A Local Tourist.” Contracted musical artist to perform during the IRF FAM event at Eau Palm Beach in April. Recruited and encouraged five artists/organizations to consider submitting proposals for cultural engagements to The Palm Beaches Florida’s for the April IRF FAM. Produced two editions of Hot Tickets from the Cultural Concierge, promoting more than 21 cultural experiences for visitors and adding 63 new subscribers, a 2% increase (2,873 subscribers). Distributed link to download digital Guide for Cultural Travelers. Canvased hotels and VICs to confirm distribution quantities of Spring/Summer art&culture magazine. Began canvasing cultural organizations for VIC collateral and MOSAIC deals in advance of Spring/Summer season.

Item 4B - Page 3

HIGHLIGHTS SHADES OF CULTURE: ARTIGRAS FINE ARTS FESTIVAL

SHADES OF CULTURE: ROGER DEAN CHEVROLET STADIUM

Item 4B - Page 4

TDC Board Monthly Activity Report March 2021

Palm Beach County Sports Commission FY 21 Sports Event Calendar, February - March Event Name

Sport

Event Dates

Venue

Number of Participants

Prjoected Room Nights

200

161

Next Level Greats 7v7

Flag Football

February 6 - 7, 2021

Orange Bowl Field at Glades Pioneer Park, Lake Lytal Park, and County Pines Recreational Complex

South Florida MiniGP

Motorsports

February 6 - 7, 2021

Palm Beach International Raceway

FAU Paradise Invitational

Golf

February 8 - 9, 2021

Boca Lago Country Club

150

230

Florida State Golf Association (FSGA) Women's International Four-Ball

Golf

February 10 -11, 2021

Wanderers Club

Palm Beach Classic

Volleyball

February 12 - 14, 2021

South Florida Fair Grounds & Expo Center

375

150

USSSA Fastpitch Softball Bandits Presidents Day

Fastpitch Softball

February 13-14, 2021

Lake Charleston Park

375

Gauntlet of Polo (C.V. Whitney Cup & USPA Gold Cup)

Polo

February 17 - March 7 & March 10-28, 2021

International Polo Club

1,710

Professional Bowling Association (PBA) Players Championship Final

Bowling

February 21, 2021

Bowlero

Diesel Motorsports

Motorsports

February 26 - 27, 2021

Palm Beach International Raceway

125

Palm Beach Volleyfest

Volleyball

February 26 - 28, 2021

South Florida Fair Grounds & Expo Center

600

East End Volleyball Sunshine Series

Beach Volleyball

February 27-28, 2021

Singer Island Municipal Beach in the City of Riviera Beach

196

110

Palm Beach County Sports Commission FY 21 Sports Event Calendar, February - March Event Name

Sport

Event Dates

Venue

Number of Participants

Prjoected Room Nights

Professional Bowling Association (PBA) Tournament of Champions

Bowling

February 28, 2021

Bowlero

Major League Baseball (MLB) Spring Training

Baseball

February 28 - March 29, 2021

Roger Dean Cheverolet Stadium & Ballpark of the Palm Beaches

800

12,200

Southern Invitational

Golf

March 1-2, 2021

The Falls Club of the Palm Beaches

120

180

National Women's Soccer League (NWSL) Washington Spirits Training Camp

Soccer

March 1-17, 2021

Palm Beach Atlantic University & Gardens North County District Park

510

Palm Beach Challenge

Baseball

March 3 - April 13, 2021

Santaluces Athletic Complex

594

1,840

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Soccer

March 5-7, 2021

Dyer Park, Klock Fields, Mirasol Park, PGA National Park, & The Gardens North County District Park

3,500

750

Tim Rand Invitational

Gymnastics

March 5-7, 2021

Palm Beach County Convention Center

850

1,548

Pro Winter Warmup

Motorsports

March 5-7, 2021

Palm Beach International Raceway

150

500

United States Basketball Association (USAB) Wellington March Madness

Basketball

March 6-7, 2021

Village Park Athletic Complex

600

320

PBA Jr. National Championship Finals

Bowling

March 7, 2021

Bolwero

USSSA Boca March Madness

Fastpitch Softball

March 7, 2021

Burt Aaronson South County Regional Park, Pinewoods Park, & Sandalfoot Cove Park

525

N/A

Palm Beach County Sports Commission FY 21 Sports Event Calendar, February - March Event Name

Sport

Event Dates

Venue

Number of Participants

Prjoected Room Nights

Gravel Palm Beach

Cycling

March 7, 2021

Grassy Waters Preserve

250

USSSA Lucky Pot of Gold

Fastpitch Softball

March 13-14, 2021

Lake Lytal Park

720

N/A

The Honda Classic

Golf

March 15-21, 2021

PGA National Resort & Spa

288

5,250

Pickleball

March 18-21, 2021

Delray Beach Tennis Center

850

1,300

Hurricane Junior Golf Tour South Florida Kickoff

Golf

March 20-21

The Links at Madison Green

115

International Gay Polo Tournament

Polo

March 25 - 28, 2021

International Polo Club

250

106

Palm Beach Volleyfest - Spring Event

Volleyball

March 26-28, 2021

South Florida Fair Grounds & Expo Center

500

125

USSSA April Fools Slam Jam

Fastpitch Softball

March 27 - 28, 2021

Lake Lytal Park & Okeeheelee Park

400

N/A

Delray Beach Pickleball Open Association of Pickleball Professionals (APP) Tour

Total Projected Room Nights

27,780

Memorandum

Date: 2/24/2021 To:

From: George Linley

Board of Directors

Subject: Spotlight Events in March

National Women's Soccer League (NWSL) - Washington Spirits Training Camp, March 1-17 The Palm Beach County Sports Commission will host its first National Women’s Soccer League (NWSL) franchise for a spring training camp this March. The Washington Spirits, which is one of 10 teams that belong to the NWSL, will conduct a training camp in The Palm Beaches from March 1-17. The entire roster for the Washington Spirits, which consists of 33 players, plus coaches, trainers, staff, and ownership, will stay in Palm Beach County for more than two (2) weeks. Training and scrimmages will take place at the Marshall and Vera Lea Rinker Athletic Campus, which is located on the campus of Palm Beach Atlantic University in West Palm Beach. Training will also take place at Gardens North County District Park in Palm Beach Gardens. The Washington Spirits will play an exhibition game against the Orlando Pride of the NWSL. The National Women's Soccer League (NWSL) is a professional women’s soccer leagued owned by its member teams. The NWSL represents the sport’s highest professional level in the United States. This NWSL training camp will generate positive media expressions for Palm Beach County, while creating over 600 hotel room nights. Palm Beach Challenge, March 3 – April 13 The Palm Beach County Sports Commission assisted with the establishment of the Palm Beach Challenge in 2004. Over the last 17 years, this event has become one of the nation’s premier 1

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

collegiate baseball spring training event that takes place annually at the Santaluces Athletic Complex in Lantana. The event attracts NCAA Division II & III teams from across the nation. The teams travel during their spring break week to train and compete in officially sanctioned NCAA and NJCAA games. The month-long event takes place from March 3 – April 17, 2021. At the beginning of each week, a new set of teams travel to Palm Beach County while other teams depart. Each team will play between 5 and 10 games during their stay. Prior to the Covid-19 pandemic, this event attracted over 40 teams and generated more than 3,500 hotel room nights. In 2021, the event will be limited to 20 teams and room night totals will reach approximately 1,800. Tim Rand Invitational, March 5-7 The Palm Beach County Sports Commission is partnering with USA Competitions, to host the 2021 Tim Rand Invitational, which is a USA Gymnastics sanctioned meet and is scheduled to take place on March 5-7, 2021 at the Palm Beach County Convention Center. The Tim Rand Invitational has taken place at the Palm Beach County Convention Center in 2018 and 2020, attracting over 1,600 gymnasts. Due to Covid-19, the participation in 2021 will decrease to 850+ gymnasts. This invitational will feature gymnasts from the ages of 4 to 18 competing in skill levels 1 to 10, as well as Xcel and Elite. The event is awarded an “Elite Qualifier” sanctioning which is a highly coveted distinction. The gymnasts will compete in floor, beam, bars and vault. In 2020, this event generated nearly 3,000 room nights. Over 1,500 room nights are expected in 2021. Strict safety protocols were implemented for a post Covid-19 environment. Initially, one exhibit hall was reserved (50,000 square ft.). The layout has changed, and both exhibit halls at the Convention Center are being utilized (100,000 square ft.). This allows for much greater distancing. Attendees will enter one way and exist one way (1 ingress and 1 egress). Attendance will be limited to 120 athletes and 480 spectators at any one time in the exhibit space. The Honda Classic, March 15-21 The Honda Classic and PGA Tour will return to The Palm Beaches on March 15-21, 2021. With the primary focus on the health and well-being for all involved with the tournament and the local community, daily attendance will be confined to 10,000 per day and 50,000 in total. The Honda Classic’s attendance reached 206,834 spectators for the duration of the 2020 tournament.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

The Honda Classic, which is one of Palm Beach County’s marquee sports events, will take place, at PGA National Resort & Spa and its renowned Champion Course in Palm Beach Gardens for the 15th straight year. The Honda Classic consists of 144 pro golfers competing over 72 holes. Golfers are vying for a total purse of more than $6.8 million. The Honda Classic has become known throughout the golf world as an event with one of the premier fan experiences in sports, being named the Most FanFirst event of 2019 by the PGA TOUR. The Bear Trap, which usually winds around the 16th green and 17th hole tee box area, is being reimagined into three sections with limited seating in socially distanced blocks of two and four seats. The 18th hole footprint will be different too, but there will be fans waiting there on Sunday when the new Honda champion is crowned. Previously, The Honda Classic included a build out of exhibit space, hospitality settings, and seating that equaled 350,000 square feet. This setup has been reduced to 125,000 square feet in 2021, due to Covid-19 protocols. The Honda Classic provides an invaluable impact to Palm Beach County. The event is televised nationally on the Golf Channel and NBC. Over 21 million total viewers watched the televised broadcast of The Honda Classic in 2020. Over 10,000 hotel room nights were tracked in 2020. The hotel impact will be lower in 2021 due to Covid-19; however, the television audience could be significantly greater. The charitable contribution created for Palm Beach County is enormous. The Honda Classic awarded a recordshattering $5.35 million to 103 South Florida philanthropic organizations in 2020.

United States Basketball Association (USAB) Wellington March Madness, March 6-7 The Palm Beach County Sports Commission is partnering with the Wellington Travel Basketball Association, Inc. to host United States Basketball Association (USBA) March Madness on March 6-7, 2021. The event will feature over 60 teams from across Florida, which has been restricted compared to the 110 teams that participated in 2020. In order to spread out the teams during the Covid-19 pandemic, our Sports Commission sourced a total of nine (9 gymnasiums for the Wellington Travel Basketball Association and this USBA sanctioned event, which include Village Park in Wellington, Wellington High School, Tradewinds Middle School, Salvation Army Community Center, Polo Park Middle 3

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

School, Palm Beach Central High School, Emerald Cove Middle School, Boys & Girls Club of Wellington, and Atlantic Christian The multiple gyms will minimize the number of players and spectators congregating at one venue, allowing for social distancing to occur. This event features boys’ teams from grades 3 through 11. The event featured pool-play, leading to a bracket, with teams guaranteed four games. Hosting this event is a big step forward for recovery of indoor sports. Delray Beach Pickleball Open, March 18-21 The Palm Beach County Sports Commission will host the APP (Association of Pickleball Professionals) through the Delray Beach Pickleball Open, which will take place on March 18-21 at the Delray Beach Tennis Center. The Delray Beach Pickleball Open will draw an estimated 850 professional and amateur athletes from across the United States, competing in singles competitions. Over $60,000 of prize money will be awarded to the professional pickleball athletes. The Delray Beach Pickleball Open is one of 16 APP Tour events taking place in the United States and Europe. This is the largest and most prestigious pickleball event to take place in The Palm Beaches. The Delray Beach Pickleball Open represents the APP’s debut in Palm Beach County. The event is expected to create over 1,300 hotel room nights and will benefit First Responders through charitable donations.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Memorandum

Date: 2/22/2021 To:

Board of Directors

From: Scott Glinski

Subject: Next Level Greats Brings Stars of Tomorrow to Palm Beach County Over Super Bowl Weekend

Over Super Bowl weekend Palm Beach County hosted some of the nation’s finest up-and-coming football talent with the inaugural Next Level Greats South Florida 7-on-7 football tournament. The Palm Beach County Sports Commission partnered with Palm Beach County Parks and Recreation to host this event in The Palm Beaches. The event took place at three venues in The Palm Beaches: West Palm Beach’s Lake Lytal Park, Belle Glade’s Orange Bowl Field at Glades Pioneer Park, and Loxahatchee’s County Pines Recreational Complex at Samuel Friedland Park. Next Level Greats was the first major travel football event held in Palm Beach County this year and the first ever national football event held at Orange Bowl Field at Glades Pioneer Park. The event took place from Saturday, February 6-7, 2021 and featured nearly 40 top amateur travel teams in the 12u, 13U, 15u, and 18u divisions from Florida, South Carolina, Georgia, and New Jersey. Each team played four seeding games before a playoff to crown division champions. The event also served as a qualifier to the National 7v7 Football Association (NFA) National Championship. The majority of the first day of games was held at Lake Lytal Park before inclement weather forced a change of venue. The Palm Beach County Sports Commission and Palm Beach County Parks and Recreation helped Next Level Greats pivot the event to Orange Bowl Field at Pioneer Park to finish the day’s remaining games. The final day of competition was also moved and was held at Samuel Friedland Park as teams battled for their respective titles. Next Level Greats, a New Jersey-based 501(c)(3) charitable organization, is a premier training program designed specifically for the development of quarterbacks, receivers, and defensive backs. The organization is focused on a holistic approach to developing athletes that include programs for healthy 1

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

eating, concussion awareness, strength training, and other health issues. Next Level greats hosts a variety of tournaments in 10 states annually. Event organizers implemented a comprehensive Covid-19 safety plan for all participants and spectators. The plan included an emphasis on social distancing, mask-wearing when not presently competing, and reducing contact with other competitors by prohibited post-game handshakes. The number of games per team per day was also limited to decrease the number of people on-site at any given time. The utilization of three (3) venues also restricted the number of participants competing at one venue, which allowed for enhanced distancing and a safe environment. Next Level Greats will look to make Palm Beach County a permanent stop on their annual schedule. This organization has already committed to pursuing dates for 2022 in Palm Beach County.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Sports-Development Sports Development Executive Summary In FY 21, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of Febraury in FY 21.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 21, and below is a breakdown of the development efforts over the past month: 



Professional Fighters League o April 4-August 28, 2021 o 500 projected participants o 10,000 projected room nights AAU Florida Gold Karate Championships o April 10, 2021 o 365 projected participants o 250 projected room nights Eminence Cup o October 24-November 5, 2021 o 1,500 projected participants o 6,750 projected room nights Premier Soccer Services Copa Rayados Internacional o November 24-28, 2021 / November 23-27, 2022 / November 22-26, 2023 / November 27December 1, 2024 o 5,000 projected participants o 10,000 projected room nights USA Powerlifting Florida State Championships o April 10-11, 2021 o 150 projected participants o 75 projected room nights



Palm Beach Volleyfest #3 o March 26-28, 2021 o 825 projected participants o 150 projected room nights Palm Beach Volleyfest #2 o February 26-28, 2021 o 825 projected participants o 150 projected room nights Palm Beach Juniors Cloverleaf o March 19-21, 2021 o 1,650 projected participants o 660 projected room nights FAU Paradise Invitational o February 8-9, 2021 o 70 projected participants o 260 projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 21, and below is a breakdown of site visits conducted over the past month:    

Cressey Sports Performance – Professional Baseball Training Program & Ivy League Training Program – Cressey Sports Performance Play at the Plate – Play at the Plate – Santaluces Athletic Complex National Scholastic Athletics Foundation – NSAF Track Outdoor Naitonals – Boca Raton High School, Cardinal Newman, Dwyer High School, The Benjamin School, Jupiter Community High School United States Golf Association (USGA) – Walker Cup – Seminole Golf Club

Next Level Greats 7v7 South Florida The Palm Beach County Sports Commission partnered with Next Level Greats (NLG) to produce the NLG 7v7 South Florida football tournament February 6-7, 2021 which was scheduled to take place at Lake Lytal Park in West Palm Beach, FL. Games began at 8AM on Saturday, February 7, but due to inclement weather conditions the event promoter was forced to delay game play. The Palm Beach County Sports Commission was able to work with Palm Beach County Parks and Recreation in relocating the rest of the games on Saturday to Orange Bowl Field at Pioneer Park in Belle Glade, FL. The games that took place Sunday, February 8 th were relocated to County Pines Recreational Complex at Samuel Friedland Park in Loxahatchee where NLG was

able to use three multipurpose fields to set up 6 total 7v7 fields in order to complete the rest of the scheduled games for the tournament. This tournament was slated to have approximately 40 teams in its first year here in the Palm Beaches, however due to covid-19 and the event falling on the same weekend as the Super Bowl team participation was down slightly. The event tracked 161 room nights over its duration and will be held to the scale below for available funding. The event promoter was extremely happy with the level of customer service received and desire to complete the event. Next Level Greats will look to make this a permanent stop on their annual schedule and has already committed to pursuing dates for 2022 in Palm Beach County.

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Professional Fighers League

April 4-August 28, 2021

500

10,000

Palm Beach County Convention Center

Reviewing Bid Opportunity

AAU Florida Gold Karate Championships

10-Apr-21

365

550

915

250

Boynton Beach High School

Awarded Event

Eminence Cup

Octobre 28-November 3, 2021

1,500

2,250

3750

6,750

Palm Beach County Convention Center

Working on Bid Proposal with PBCCC

Prmier Soccer Services Copa Rayados Internacional

November 24-28, 2021 / November 2327, 2022 / November 22-26, 2023 / November 27-December 1, 2024

5,000

7,500

12500

10,000

International Polo Club

Submitted Bid

USA Powerlifting Florida State Championships

April 10-11, 2021

150

300

Hilton Palm Beach Airport

Awarded Event

Palm Beach Volleyfest #3

March 26-28, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Volleyfest #2

February 26-28, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Cloverleaf

March 19-21, 2021

1,650

3,300

660

Palm Beach County Convention Center & South Florida Fairgrounds

Awarded Event

FAU Paradise Invitational

February 8-9, 2021

105

175

260

Boca Lago Golf Club

Awarded Event

NCAA Division I Men's Soccer National Championship First & Second Round

April 23-26, 2021

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

NCAA Division I Women's Soccer National Championship First & Second Round

April 24-27, 2021 or April 26-29, 2021

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

Elite Tournaments Major Soccer Tournament

December 3-5, 2022

10,000

16,000

26,000

15,600

International Polo Club

Not Awarded Event

Palm Beach Juniors Palm Beach Classic

February 12-14, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Volleyfest #1

January 22-24, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Juniors Season Kickoff

January 1-3, 2021

825

1650

150

South Florida Fairgrounds

Awarded Event

Sun Conference Women's Flag Football Tournament

March 20, 2021

250

346

100

Working on Venue Specifications & Availaiblity

Working on Venues

CONCACAF Beach Soccer

April of 2021

200

500

700

450

Riviera Beach

Working on Bid Proposal

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

CONCACAF Olympic Qualifier

May or June 2021

2,500

2,580

500

International Polo Club or FAU Stadium

Working on Bid Proposal

Perfect Game WWBA World Championship

October 7-11, 2021

1,584

2,250

3,834

3,500

Rorger Dean Chevrolet Stadium

Workind on Bid Proposal

Perfect Game WWBA Freshmen World Championship

October 7-11, 2021

1,152

1,728

2,880

2,600

Ballpark of the Palm Beaches

Workind on Bid Proposal

Perfect Game WWBA 14U World Championship

October 16-19, 2021

468

702

1,170

900

Ballpark of the Palm Beaches

Workind on Bid Proposal

IWWF Pan American Wakeboard Championships

May 27-31, 2021 (Tentative)

150

500

650

450

Shark Wake Park 561

Awarded Event

Southern Invitational

March 1-2, 2021

100

150

#REF!

200

The Falls Club

Awarded Event

Perfect Game Ultimate Baseball Championship

June 22-25, 2021

720

1080

1800

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Perfect Game 13U WWBA National Championship

July 3-7, 2021

648

972

1620

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Next Level Greats 7v7 Flag Football

February 6-7, 2021

300

600

150

Lake Lytal

Awarded Event

Washington Spirit Preseason Training

March 10-31, 2021

500

FAU, PBAU, Lynn University, The Gardens North County District Park

Awarded Event

World Baseball Softball Confederation (WBSC) Baseball Americas Qualification Event

May 30 - June 5, 2021

320

5000

5320

2,000

Ballpark of the Palm Beaches & Clover Park

Working on Bid Proposal

International Slow Pitch Softball (ISPS) World Championship

May/June/August/September of 2021

900

1,350

2,250

500

Various Softball Fields Throughout Palm Beach County

Researching Softball Field Availability

Jackson T. Stevens Cup

October of 2022

160

3,000

3,160

500

Seminole Golf Club

Awarded Event

ClubCorp Club Life Champions Classic

September 4-15, 2022

500

750

1250

1,850

PGA National Resort & Spa

Awarded Event

USA BMX National Event

January 29-31, 2021

800

1200

2000

1,050

Okeeheelee BMX

Working on Venue Availability

AAU Basketball South Florida Regional

January 15-17, 2021

600

1200

360

Palm Beach County Convention Center

Finalizing Proposal for Submission

USA Archery Target Nationals & U.S. Open

August 10-13, 2022 & August 9-12, 2023

400

600

#REF!

985

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

Events & Operations Event Support NCAA Division II Men’s Golf National Championship  Participate in planning call with NCAA staff, Tournament Committee, and Palm Beach Atlantic University to discuss Championship changes/updates  Review NCAA Return to Play Covid Protocols to ensure proper administration of Championship  Host a meeting with PGA National staff to discuss renovations, and potential changes to facility rooms  Determine volunteer needs, and discuss volunteer plan with PBAU ML8Events/Sweet Lax Lacrosse  Work with event organizer to secure fields for December Lacrosse Coaches Combine  Secure 20-25 fields for new holiday tournament, featuring 120 teams  Discuss event plan to ensure municipality approval Palm Beach Challenge College & International Baseball Festival  Ensure all Covid guidelines are being adhered to with Palm Beach County Parks & Recreation  Coordinate schedule grid with Santaluces Athletic Complex Play at the Plate Fantasy Camp  Secure additional fields with event relocation due to MLB Spring Training schedule  Work with PBC Parks & Recreation and Palm Beach Atlantic University to find adequate/available facility Palm Beaches Spartan Sprint Weekend  Work with Spartan on Covid plan for Palm Beach County to secure event approval  Coordinate with PBC Parks & Recreation Special Events on associated Impact Fees from event  Work with Spartan on PBCSC sponsorship deliverables

Finalizing Contract Obligations 

Pro Winter Warmup



TimberTech Championship



Bill Bone Florida State Time Trial Championships

Event Servicing 

East End Volleyball



Play at the Plate Fantasy Baseball Camp



ML8 Events Lacrosse



Hardball 360 Spring Training



Gravel Palm Beach



Palm Beach Gardens Classic

Hotel RFP & Room Blocks The generation of RFP’s and contracts for hotel room blocks, assisting with onsite registration of participants, setting up hotel room registration information for event websites, securing venues to host the events, assisting with permitting for use of venues, securing vendors to service the events (i.e. rental vehicles, tents, radios, golf carts, trainers, security, medical personnel, field lining, bleachers, transportation, concessions). All these services are offered to each event promoter, which contributes to event retention.  

USSSA Beast of the Southeast Briana Marie Cox Memorial NIT

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Southern Invitational

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

USGA Walker Cup

May 8-9, 2021

100

500

600

700

Seminole Golf Club

Awarded Event

National Collegiate Baseball Association (NCBA) Division I World Series

May 27th - June 4th, 2021

200

300

500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

160

206

Wyndham Grand Jupiter at Harbourside

Submitted Bid

Perfect Game 15U WWBA National Championship

July 9-16, 2021

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 16U WWBA National Championship

July 16-23, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 17U WWBA National Championship

July 23-30, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Small College Basketball Tipoff Classic

November 4-5, 2022

160

2,000

2,160

600

Greene Complex at PBAU

Did Not Pursue this Event

NXL Paintball World Cup

November 10-14, 2021

2,000

3,000

5,000

3,000

Researching Venue Opportunities

Working on Venue Specifications

ProspectWire Summer Classic

June 25-30, 2021

750

1,125

1,875

1,300

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Venue Availability

CSE's Southeast Softball Nationals

July 23-25, 2021

900

1,350

2,250

1,180

Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional

Working on Venue Availability

Game Day USA Junior All American Game

January 15-17, 2021

150

225

375

300

Rinker Athletic Complex, Gardens Park

Working on Venue Availability

21,500

34,320

55,820

58,786

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

Cressey Sports Performance

Professional Baseball Training Program & Ivy League Training Program

Cressey Sports Performance

2/12/2021

Play at the Plate

Santaluces Athletic Complex

2/12/2021

National Scholastic Athletics Foundation

NSAF Track Outdoor Nationals

Boca Raton High School, Cardinal Newman, Dwyer High School, The Benjamin School, Jupiter Community High School

2/10/2021

United States Golf Association (USGA)

Walker Cup

Seminole Golf Club

2/9/2021

MGO Events & ISHA

WBSC Baseball Americas Qualification

Ballpark of the Palm Beaches

1/26/2021

International Slow Pitch Softball

ISPS Florida Championship

Burt Aaronson South County Regional Park, Ballpark of the Palm Beaches, Okeeheelee Park & Seminole Palms Park

1/11/2021

Washington Spirit (NWSL Team)

Washington Spirit Preseason Training

Palm Beach Atlantic University's Rinker Athletic Complex, The Gardens North County District Park & PGA National

1/8/2021

World Baseball Softball Confederation (WBSC)

WBSC Baseball Americas Qualification

Ballpark of the Palm Beaches

12/16/2020

Corrigan Sports Enterprises

Brine National Cup

The Gardens North County District Park & International Polo Club

12/15/2020

Game Day USA

Game Day USA JAAG

Miller Park, Olympica Park, Little League Park, Santaluces Athletic Complex, Phipps Park, Gardens Park, Jupiter Community Park

12/2/2020

NXL Paintball

NXL Paintball World Cup

Burt Aaronson South County Regional Park, International Polo Club, John Prince Park, Ballpark of the Palm Beaches & The Gardens North County District Park

11/17/2020

Florida Mayhem & Mutineers

Various Esport Event Opporunities

Palm Beach County Convention Center

10/29/2020

US Youth Soccer

Various Event Opportunities

International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex

10/27/2020

Perfect Game

Perfect Game WWBA

Jetblue Park, Lee County Sports Complex

10/8/2020

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o

Press releases published to PalmBeachSports.com (bold indicates story featured in monthly eNewsletter • • • • • •

One Year Later: How Super Bowl LIV Positively Impacted Palm Beach County East End Volleyball Serving Sports' Return to Riviera Beach Next Level Greats Brings Stars of Tomorrow to Palm Beach County Over Super Bowl Weekend Gauntlet of Polo Returns With $1 Million in Prizes Check Out Five Must-See Golf Courses in Palm Beach County Palm Beach County Scores Sports Television Viewership in the Millions

Website Initiatives Continued to highlight The Palm Beaches Pledge messaging into PalmBeachSports.com. The Palm Beaches Pledge continues to be prominent in our marketing efforts. PalmBeachSports.com features an informational article to all visitors encouraging distancing, use of masks, and use of washing and sanitizing practices.

Social Media & Digital Advertising Social Media:  Internally managing the PBCSC social media engagement  Developed monthly calendar of social media posts across multiple platforms  Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more  Designed Social media graphics to in partnership with the Film & Television Commission promoting the airing of the Perfect Week of Sports premiere on ThePalmBeaches.TV Top performing social media posts: • Next Level Greats 7on7 tournament in West Palm Beach, Loxahatchee, and Belle Glade (Twitter) • Throwback to The Honda Classic in Palm Beach Gardens (Instagram) • East End Volleyball returns to Singer Island in Riviera Beach (Facebook) • Revisiting Super Bowl LIV in The Palm Beaches (LinkedIn)

Advertising & promotion Delray Beach Pickleball Open The Palm County Sports Commission placed an ad in the Delray Beach Pickleball Open, which represents the first professional pickleball event to take place in The Palm Beaches. This event will deliver a first-class experience to its participants.

College Preparatory Invitational Advertisement The Palm Beach County Sports Commission supported the College Preparatory Invitational. The College Preparatory Invitational (CPI) Horse Show offers young equestrians, in grades 8 – 12, the opportunity to explore the college equestrian experience through comprehensive education, competition, and scholarship/community service program. The Event was held at the Jim Brandon Equestrian Center. The 111-acre world class equestrian showplace has been built with the local horse enthusiast in mind. Equestrian groups are sure to enjoy this quality, competitive, and affordable venue.

Winter Equestrian Festival Advertisement The Palm Beach County Sports Commission placed an ad in the Winter Equestrian Festival International Program Book. The Winter Equestrian Festival is the largest and longest-running equestrian event in the world. It attracts national and international athletes competing for prizes, readying for the Olympics, or beginning careers in equestrian.

Newsletter of the Palm Beach County Film and Television Commission | March 2021

IN THIS ISSUE 1 HONDA CLASSIC 2 POLO THE PALM BEACHES 3 AT HOME WITH SERENA 4 CRUISIN’ WITH DARLING 5 DINERS, DRIVE-INS & DIVES 6 GOLF LOCATIONS 7 SSOF JUDGES

FILM FLORIDA PODCAST - MARCH Thom Gossom, Jr. Jose Daniel Freixas

BACK IN ACTION WITH THE HONDA CLASSIC The Honda Classic returns to PGA National Resort & Spa this month, bringing the world’s best golfers to The Palm Beaches March 15-21. This year’s PGA Tour event, played in Palm Beach Gardens, will feature homegrown stars Brooks Koepka and Daniel Berger. Koepka, who was the No. 1 player in the world for eight months leading into last year’s Honda Classic, grew up in Brooks Koepka & Daniel Berger Lake Worth and attended Cardinal Newman High School before attending Florida State University (FSU). Berger is another Palm Beach County standout who attended Palm Beach Gardens Dwyer High School before also playing at FSU. This year’s Honda Classic offers a limited allotment of tickets for public sale as it continues its plan to welcome a reduced number of fans to this year’s tournament. However, fans will be able to experience the action from the comfort and safety of their homes with live televised coverage of the event on NBC’s Golf Channel. Honda Classic Executive Director Kenneth R. Kennerly wants to “do everything possible to make sure that [the event] will be a great experience,” noting that organizers are “being conservative in our planning as we continue to navigate the pandemic.” For example, The Bear Trap which usually winds around the 16th green and 17th hole tee box area - is being reimagined into three sections with limited seating in socially-distanced blocks of two and four seats. To learn more about this year’s ticket options, competitors and tournament The Bear Trap updates, visit thehondaclassic.com.

POLO POPS OFF ON TV The United States Polo Association (USPA) and International Polo Club Palm Beach (IPC) in partnership with the Palm Beach County Sports Commission will bring the GAUNTLET OF POLO®, the world’s most prestigious series of polo tournaments, back to Wellington for the third consecutive year. There is limited seating and tailgating opportunities at the stadium due to the pandemic. However, all three GAUNTLET OF POLO® tournaments will be livestreamed on Global Polo TV (GPTV), polo's premier destination for live and on-demand polo content in the world. GPTV is accessible at globalpolo.com and on major apps including iOS, Android, Roku and Amazon Fire. To date, more than 130 official USPA events have aired live, while 500 on-demand videos and 5,000 hours of content are available on the platform. See more at uspoloassnglobal.com.

AT HOME WITH SERENA WILLIAMS Open Door is a video companion of Architectural Digest magazine which features celebrities giving tours of their residences. In a recent episode, the show came to South Florida to showcase the stunning North Palm Beach County home of tennis legend Serena Williams. The video tour features the sprawling, art-filled, 14,500-square-foot Spanish Mediterranean waterfront mansion. The house was remodeled thoroughly by someone who knows Serena quite well – her sister, tennis great Venus Williams. When she’s not competing on the court, Venus h e a d s a we l l- e s ta b l is he d , acclaimed interior design firm, V Starr Interiors. For a glimpse of the Open Door episode featuring Serena Williams’ mansion, visit architecturaldigest.com/video. 4D

FOCUS ON FILM HAUTE HEROES ARE CATCHING FIRE The Palm Beach Gardens Fire Rescue Department has been in the national spotlight in news, print and television since an all-female crew of firefighters worked a shift together for the first time in the department’s 57-year history in 2020. Nicknamed the “Haute Heroes” for the Palm Beach Illustrated March 2021 cover story, the group of five PB Illustrated Shoot role models were also featured on an episode of A&E’s popular reality series Live Rescue. They have coined the hashtag #sheshift for the historic all-female crew, and the newfound fame and attention has brought about opportunities to mentor and guide the next generation of women firefighters. See more about their story at palmbeachillustrated.com.

CRUISIN’ WITH DARLING Passport Magazine out of New York City recently filmed a branded video with Lexus titled Fiercely Authentic, with a narrative profile of NASCAR driver Evan Darling shown driving around various iconic backdrops in West Palm Beach and Palm Beach. As the first openly gay professional race car driver in the nation, Darling is an advocate for LGBTQ rights, stating on his E. Darling Enterprises site that he aims “to open doors and eyes to the fact who you love should not determine who you can and can not be!” Darling and crew, led by award-winning director Freddy Rodriguez, stayed at the Eau Palm Beach then captured picturesque footage cruising along Ocean Boulevard, Worth Avenue, Royal Palm Way and Flagler Drive. They also spent a day at the Palm Beach International Raceway, where Darling put the pedal to the metal. See more at passportmagazine.com.

NO SHADE IN CORAL COVE It's nothing but sunshine and blue skies for West Palm Beach born and rising star of country music, Brooke Eden. In 2008, Brooke won the title of "Miss South Florida" at a regional beauty pageant and Brooke Eden soon after auditioned for American Idol, making it through to Hollywood week. Brooke eventually moved to Nashville and signed a publishing deal with BMI. Her newest single, No Shade, reflects a turning point for the Florida native. Recently, Nashville production crew Bolo Brothers Creative teamed up with Brooke at Tiki 52 Bar & Grill and Coral Cove Park in Tequesta to capture the meaning and magic of the highly personal song. “Coral Cove Park was an absolute dream to film at offering us a variety of different setups in a single location,” said Jared Rauso, Producer and Director with Bolo Brothers Creative. To see the video and learn more about the On set at Coral Cove Park star, visit brookeeden.com/videos.

FIERI FINDS HIS FLAVOR FIX Food Network’s Diners, Drive-Ins and Dives visited the sunny shores of The Palm Beaches for an upcoming episode of the popular reality series. Hosted by celebrity chef personality Guy Fieri, the show explores niche, independent eateries across the country. Fieri was spotted driving his unmistakable red Camaro with the license plate “FLVRTWN” (Flavortown), sampling the delectable offerings of Cholo Soy Cocina in West Palm Beach, The Butcher Shop Beer Garden and Grill in West Palm Beach, and Coolinary Café in Palm Beach Gardens. Fieri was also seen on Lake Worth Beach soaking up the sun during breaks between filming. For more about the series and to catch the new episode, visit foodnetwork.com/shows/dinersdrive-ins-and-dives. Cholo Soy Cocina

A WILD ADDITION TO THE PALM BEACHES TV

A report by VISIT FLORIDA found that 22% of people cited seeing a movie helped them plan their next vacation. This is known as film-induced tourism, and its one of reasons The Palm Beaches TV was launched in 2017. The all-original programming shares unique stories of the area and features high quality family-friendly content. The newest addition to the channel lineup is Hidden Wild. The 30-minute film, created in partnership with PBC Environmental Resources Management and Discover The Palm Beaches, showcases the 32,000 acres of natural areas as well as 160,000 acres of connected wilderness within the County. Viewers will enjoy an eco-expedition undertaken by local teens and led by conservation photographer, educator, and science communicator Alex Freeze as they journey through PBC’s Hidden Wild diverse mosaic of native habitats that offer unique wildlife encounters. For more info, visit ThePalmBeaches.TV.

FOCUS ON FILM 8TH ANNUAL FLAMINGO FEST The Flamingo Film Festival is dedicated to exhibiting international short films and videos produced by student filmmakers. Typically held at Florida Atlantic University, the 2021 festival will be an entirely virtual event for health and safety reasons. The festival is currently open for submissions for outstanding dramatic, documentary, experimental, music video, and animated projects created by students who are enrolled in a college, university, or other post-secondary institution. Submissions are judged based on core categories as well as craft expertise, with an audience favorite to cap things off! The deadline for submissions is April 11, and the virtual event will take place via Twitch on April 24. See more at filmfreeway.com/FlamingoFilmFest.

ENDLESS GOLF IN THE PALM BEACHES Endless Golf is a 30-minute television program that showcases the finest resorts and golf courses you can play. For over 15 years, Endless Golf has featured well over 200 golf courses. The series airs on Fox Sports Florida, MASN network in the Washington D.C. / Baltimore area and the AT&T network out of Pittsburgh, PA. Recently, several courses in Palm Beach County were highlighted on the series including BallenIsles Country Club in Palm Beach Gardens, the Bear Lakes Country Club in West Palm Beach, Abacoa Golf Club in Jupiter and North Palm Beach Country Club which is a Jack Nicklaus signature golf course. Host Bobby Vermillion, accompanied by a local golf pro, discusses each course in depth, while featuring beautiful drone footage. For more info, visit endlessgolf.com. NPB Country Club

SPOTLIGHT ON RISING STAR Palm Beach-based filmmaker Breion Moses was recognized by Legacy Magazine as one of South Florida’s Most Influential and Prominent Black Women in Business and Industry for 2020. Breion was also featured on Nova Southeastern University’s website, where she earned an MPA in 2016, as a distinguished alumnus. As CEO and Founder of Seven Hillz Productions and the Seven Hillz Production Foundation, her mission as a leader and entrepreneur is to inspire aspiring filmmakers and partner with minority groups in the community. “Our world is multicultural and multiracial and therefore, we should acknowledge the importance of diversity,” she shared. Moses is busy working on the 2nd Annual Reelback Film Summit, which will take place virtually this year due to COVID-19, but will travel to Historically Black College Universities across the country once it is safe to gather. See more at sevenhillz.com.

IMAGINE THAT! Boca Raton-based award-winning writer and filmmaker Tina Czarnota took a unique approach to her spec script for Imagine That! by creating a movie poster to accompany her narrative. The effort has paid off with accolades, as the poster has now won awards as Czarnota continues the film development process. The poster was an Official Selection for the Imagine Rain Independent Film Awards, then went on to garner the Grand Jury Prize win! Czarnota enjoys working with local cast and crew on her projects, savoring the relationships built on sets. “A gig is a gig! For example, you may be an actor, writer or such but don't discount filling a craft service, gofer need or more. This keeps you in the loop, fresh and you never know who you'll connect with,” she shared. See more about Tina’s previous projects at imdb.com/name/nm6310140.

LOCAL FAMILY SNAGS SHARK TANK WIN Viewers of the hit ABC series Shark Tank know that getting a shark (celebrity investor) to “bite” is not so easy. But one local family knows the sweet taste of Shark Tank success! West Palm Beach-based brother and sister duo, Michael and Shirah Benarde presented their product, NightCap and secured a sweet deal with Lori Greiner. NightCap is a drink-spiking defense device created by (then-high school student) Shirah Benarde upon learning how prevalent drink spiking is in bars and on college campuses nationwide. Her brother Michael helped bring his sister’s prototype from concept to reality. Shirah stated, “Having Lori as a third partner is very motivating and pushes me to become a Michael & Shirah Benarde successful entrepreneur just like her.” See more about the product at NightCapIt.com, and more about the popular reality series at abc.com/shows/shark-tank.

FOCUS ON FILM FLASHBACK FEATURE: SMOKEY AND THE BANDIT II Smokey and the Bandit II, the 1980 action comedy film directed by Hal Needham, featured a star-studded cast including Jackie Gleason, Sally Field, Dom DeLuise, and local legend Burt Reynolds. The film is a sequel to the 1977 film and was predominately shot throughout northern Palm Beach County, especially the Burt Reynolds Ranch in Jupiter where sets were erected including the facade for The Gator Motel. Meanwhile, the contentiously comedic gas station scene was shot along US1 just north of Donald Ross Road in Juno Beach. There’s also the iconic bridge-jumping scene which was filmed on a bridge on Indiantown Road in Jupiter. See more at wikipedia.org/wiki/Smokey_and_the_Bandit_II.

LOCATION SPOTLIGHT GOLF LOCATIONS IN PBC Golf in The Palm Beaches goes beyond the sport when you consider the beauty of the setting and the foliage that attracts wildlife and wading birds. It’s also a regularly requested backdrop for commercials and photoshoots.

EDUCATION CORNER HERE COME THE JUDGES!

Nike Golf Commercial

Most of the year the PGA Resort & Spa is available for productions that want the prestige of the iconic property that offers 5 courses with amazing angles in every direction. During PGA Golf Course March and April, it’s all about The Honda Classic and there is no end to their list of credits when it comes to hosting productions.

The Palm Beaches Student Showcase of Films (SSOF) is gearing up to announce finalists for 2021! On January 31, submissions were given to more than 50 international industry professionals serving as judges. The panel includes Fabio Arber, a Cuban-American film and television producer; Cedric Dawson, of Dawson Digital Art School; Ralfonso, a Swiss designer; Alicia Haywood, an award-winning producer; Mike Kennedy, star of Discovery Channel's Airplane Repo; Adam Howard, supervisor and creator of high end visual effects and animation; Suzanne Niedland, an award-winning filmmaker and Broadway producer; Michael Orland, pianist, vocal coach and associate musical director on American Idol; M. Denise Simmons, an award-winning, Haitian-American filmmaker; and Ryan Shore, an Emmy Award and Grammy Award nominated composer, songwriter and musical director.

Another popular course is the Red Reef Park Golf Course located in Boca Raton. Boasting waterfront views, the course crosses A1A and offers golf along the Intracoastal Production at Red Reef Golf Waterway and the Atlantic Ocean. Their practice green is popular with productions that can avoid interrupting play on the course itself. The North Palm Beach Country Club has spectacular views of their Jack Nicklaus Signature golf course from the new two-story clubhouse. The rolling fairways and bunkered NPB Country Club greens make a spectacular backdrop for a variety of productions. For more, visit pbfilm.com.

Finalists will be announced in March with winners celebrated during the all new SSOF Award Show broadcast later this spring, hosted by Frank Licari. And, in a continuing tribute to Burt Reynolds, the SSOF will present to a high school senior, The Burt Reynolds Scholarship with a $5,000 cash prize. For more information about the competition, visit pbfilm.com/ssof.

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com

To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

Production Activity Report For January 2021 Variance Explanations Percentage change variances of ± 10% in performance statistics are explained in this section. Historical Context (COVID-19): Please refer to the March - December 2020 Production Activity Reports for a full timeline of the pandemic’s impact on Palm Beach County’s production industry. 1. Total Productions: An 11% decrease in Total Productions is due to the ongoing impacts of the COVID19 pandemic. While production business has steadily increased in Palm Beach County since October 2020 and Florida in general has been a consistent draw for productions coming from states with ongoing shutdowns, the tourism industry has continued to struggle with hotel room night bookings, which has led to a decrease in the budget for the Tourism Branded Content Sponsorship Program. In January 2020, there were five television series filming under the Sponsorship Program, with no series filming in January 2021. However, previously filmed programs are reaching new viewers each week on social media through the Facebook Watch Party series, which repurposes footage to highlight various attractions in The Palm Beaches to a statewide audience. Additionally, new Sponsorship content is expected to film in the coming months. 2. Total Leads: A 14% increase in Total Leads is due to the FTC staff actively generating and pursuing leads for new business, as well as cultivating relationships with returning clients. The FTC works closely with each potential client to find the perfect variety of locations to fit their needs, with leads from visiting productions this month varying from high-end fashion photoshoots to family-friendly product commercials. While major production epicenters like California and New York are in the midst of continuous shutdowns to slow the spread of COVID-19, Florida has remained open for business. Additionally, unpredictable (and at frequently harrowing) weather patterns across the country have made Florida’s year-round warm climate an appealing and secure option for production in the winter months. 3. Website Unique Visitors: A 12% increase in Website Unique Visitors is due to several factors including The Palm Beaches Student Showcase of Films extended submission deadline through January 31st, The Palm Beaches TV Facebook Watch Party series directing traffic back to the website, and an increase in leads for visiting productions driving traffic to the Locations Database and Permit Application form.

4.E.

January 2021 Production Activity Report PRODUCTION REVENUE

Jan 2020

YTD 2020

Jan 2021

YTD 2021

$14,316,176

$14,588,156

12-MONTH ROLLING REVENUE February 2020 - January 2021

CHANGE

$14,588,156

$171,589,504

HOTEL ROOM NIGHTS

893

839

-6%

PRODUCTION DAYS

643

616

-4%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

23 30 53

22 25 47

-4% -17% -11%

State FC and Susan Simms Other Leads and Return Clients

1 27

2 30

100% 11%

TOTAL LEADS

14%

LEAD RESPONSES

14%

LEAD CONVERSIONS

-7%

3,213

3,612

12%

WEBSITE UNIQUE VISITORS

4.E.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Three Months Ending January 2021 Period To Date Actual

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

Curr Budget

Year To Date Budget Var

Actual

Curr Budget

57,675 0 16,991 (40,675) 12,112 1,596 14,193 (2,489)

204,100 0 68,800 157,970 46,710 2,000 25,490 (6,190)

(146,425) 0 (51,809) (198,645) (34,598) (404) (11,297) 3,701

229,943 10,000 73,175 (83,940) 39,742 3,832 19,925 25,339

59,403

498,880

(439,477)

318,017

1,881,860

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

25,710 25,420 9,874 18,663 115,419 23,315 8,156 19,405 29,093

42,370 57,330 38,760 35,260 243,690 34,720 21,850 27,930 29,610

16,660 31,910 28,886 16,597 128,271 11,405 13,694 8,525 517

108,634 105,415 47,609 74,581 432,334 88,622 39,770 73,466 113,819

129,560 179,650 110,500 111,300 875,070 118,470 66,950 105,100 119,830

TOTAL OPERATING EXPENSES

275,055

531,520

256,465

1,084,251

1,816,430

(215,652)

(32,640)

(183,012)

TOTAL OPERATING REVENUE

NET OPERATING INCOME (LOSS) OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X

0 (215,652)

Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue*

125 125

Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses*

Net Income (Loss)

(215,527)

0 (32,640)

0 (183,012)

766,800 0 162,830 624,540 190,980 26,800 134,670 (24,760)

Annual Budget Budget Var

(536,857) 10,000 (89,655) (708,480) (151,238) (22,968) (114,745) 50,099

Actual

Annual Budget

Budget Var

229,943 10,000 73,175 (83,940) 39,742 3,832 19,925 25,339

1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)

(1,550,057) 10,000 (292,305) (1,735,940) (355,358) (98,568) (291,435) 99,679

318,017

4,532,000

(4,223,983)

20,926 74,235 62,891 36,719 442,736 29,848 27,180 31,634 6,011

108,634 105,415 47,609 74,581 432,334 88,622 39,770 73,466 113,819

424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000

315,466 456,085 251,091 258,919 2,135,966 264,078 171,030 283,434 274,181

732,179

1,084,251

5,494,500

4,410,249

(1,563,843)

(766,234)

65,430

(831,664)

(766,234)

(962,500)

196,266

(14,540)

3,200

(17,740)

(14,540)

30,000

(44,540)

(751,694)

62,230

(813,924)

(751,694)

(992,500)

240,806

125 125

6,461 6,461

900,000 (79,700) 83,333 903,633

(900,000) 79,700 6,461 (83,333) (897,172)

6,461 6,461

2,443,728 2,700,000 (239,101) 250,000 5,154,627

(2,443,728) (2,700,000) 239,101 6,461 (250,000) (5,148,166)

333 37,500 1,250 500 16,607 51,667 107,857

2,889 2,889

1,333 150,000 5,000 2,000 66,428 206,667 431,428

1,333 150,000 2,111 2,000 66,428 206,667 428,539

2,889 2,889

4,000 450,000 15,000 6,000 199,284 620,000 1,294,284

4,000 450,000 12,111 6,000 199,284 620,000 1,291,395

(140,497)

(75,030)

2,867,843

(3,615,964)

(748,121)

534,435

(1,282,556)

(748,121)

4 - F1

Marketing/PR – March 2021 Website Update: Maintained website with new events, removing events and changing event dates.

Upcoming Events – March 2021 Description

The Tim Rand Invitational Dance Educators Scheiner Wedding Ceremony Body Building The Sneaker Exit Palm Beach Juniors Volleyball Bark-a-thon

Start

End

Attend

03/04/21 03/06/21 03/11/21 03/13/21 03/14/21 03/19/21 03/20/21

03/07/21 03/07/21 03/11/21 03/13/21 03/14/21 03/21/21 03/20/21

800 400 300 500 800 1,000 2,000

Type Consumer Meeting Meeting Consumer Consumer Consumer Consumer

Status Definite Definite Definite Definite Definite Prospect Definite

Social Media Social Media Social Media Followers Facebook –8,194 (January) up to 8,228 (February) additional 34ppl Instagram – 1,806 (January) up to 1,862 (February)– (Additional 56ppl) Twitter - 3,137 (Lost 2 followers) Instagram Monthly Total Interactions – 180 (January) down to 74 (down 57.5%) Impressions – 2,451 (down 17.2%) Reach – 675 (January) down to 564 (down 13.8%) (February) Generate Profile Visits – 404 up 49% Facebook Monthly Total People Reached – 464 (down 60%) Post Engagements – 4,305 (up 19%) Page Likes – 32 (up 14%)

Website - Google Analytics

Media Mentions – February 2021

https://www.pcma.org/discover-palm-beaches-embraces-wellnesscommunity/?utm_source=pardot&utm_medium=newsletter&utm_campaign=navigating_covid_19&utm_term=organic http://www.themeetingmagazines.com/news/discover-palm-beaches-hosts-hybrid-event-partnership-pcma-conveningleaders-2021/

DEFINITE Room Rental by Month Booked Date Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 ACTUAL $ BUDGET $ Variance $ Prospects $ Cancels

Oct-20 37,648 37,648 37,648 37,648 37,648 37,648

Nov-20 8,325 8,325 8,325 8,325 8,325 8,325

Dec-20 94,900 94,900 111,675 111,675 111,675 111,675

Jan-21 65,548 67,682 54,208 57,675 57,675 57,675

Feb-21 123,000 203,995 103,380 120,205 125,546 125,546

Mar-21 94,538 56,038 139,827 135,162 44,862 62,488

3/2/2021

updated: Apr-21 153,018 42,593 25,768 25,768 126,683 42,893

May-21 109,280 146,180 162,335 162,335 99,680 107,000

Jun-21 131,925 95,450 75,250 75,250 116,295 77,525

Jul-21 87,350 115,550 85,550 85,550 128,550 115,550

Aug-21 132,619 132,619 121,119 121,119 121,119 121,119

Sep-21 50,085 83,235 84,735 84,735 110,860 88,235

$ $ $ $ $ $

TOTALS 1,088,236 1,084,215 1,009,820 1,025,447 1,088,918 955,679

955,679 1,780,000

37,648

8,325

111,675

57,675

125,546

62,488

42,893

107,000

77,525

115,550

121,119

88,235

191,700

127,800

243,200

204,100

334,700

192,000

152,200

128,100

79,800

36,700

52,900

36,800

$ $

(154,052) $

(119,475) $

(131,525) $

(2,275) $

78,850

68,219

51,435

(824,321)

(146,425) $ 17,300

(209,154) $ 17,725

(129,512) $ -

(109,307) $ 56,790

(21,100) $ 35,050

30,000

25,000

211,865

February 2021 Project Status Report Department of Environmental Resources Management North County Comprehensive Shore Protection Project – Segment 3: Sand placement is complete. Approximately 1.2 million cubic yards of material was pumped ashore. Demobilization of construction equipment is ongoing. The completion of this project ensures future storm protection, essential nesting habitat for sea turtles and shorebirds, and recreational opportunities for both residents and tourists.

DREDGED SAND PLACEMENT AT JUNO BEACH

Natural Areas Week: In lieu of the annual Natural Areas Festival, ERM will be hosting Natural Areas Week. Staff will host 20 smaller events at various natural areas from March 17th to March 24th. To see a list of events or to register, please visit pbcerm.eventbrite.com. Hidden Wild: A new documentary from Palm Beach County ERM and Discover the Palm Beaches, shot and produced by Day’s Edge Productions, has been released and will be utilized as new required curriculum in all 7th and 10th grade science classes in the School District of Palm Beach County…but this sure doesn’t look like any educational film you’ve seen! It has already been recognized as an official selection in the DC Environmental Film Festival, the International Wildlife Film Festival, and the Wasatch Mountain Film Festival. Behind the homes and freeways of suburban Palm Beach County, an incredible network of swamps, scrub, and waterways lies waiting to be discovered. Hidden Wild follows science educator Alex Freeze as she leads three South Florida students on an expedition through the wilderness hidden in their own backyards. Join Noah, Kiana, and Kourtez as they paddle down the Wild & Scenic Loxahatchee River, wade through ancient cypress swamps, and witness the life-giving power of fire in Florida scrub. It’s a tough journey, filled with mosquito bites and sore feet, but along the way these students will discover a passion for Florida’s wildlands. Find out more, watch the film and share it with your friends by visiting www.hiddenwildfilm.com.

Header Photo Credit: Florida Fish and Wildlife Conservation Commission (FWC)

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

NESTING LEATHERBACK SEA TURTLE (PHOTO CREDIT FWC)

Insecticide Resistance: ERM staff is continuing mosquito sampling within the county to identify pesticide resistant populations of mosquitoes. Results from sampling help ensure effective mosquito control within the county. Staff place oviposition buckets in a location overnight. Egg rafts are collected, and shipped for testing. Sixteen locations have been sampled within the county to date. The photo shows staff checking for egg rafts.

Sea Turtle Nesting Season: March 1st marks the start of sea turtle nesting season in Palm Beach County, although a leatherback sea turtle got a head start by laying the first nest of the season on February 27th! You can help these protected marine reptiles by keeping our beaches free of potential obstacles and keeping lights off the beach from March 1st to October 31st. If you are interested in learning more about lighting regulations in Palm Beach County, ERM and FWC are hosting a Virtual Sea Turtle Lighting Workshop for County code enforcement officials, building professionals, oceanfront property managers, and beachfront residents on Thursday, March 11th at 10 AM. If you would like to register or learn more about the workshop, please contact Caroline Tapley at CTapley@pbcgov.org.

Visitor Use: Visitor use at Palm Beach County’s Natural Areas has increased over 30% from 2019 to 2020. The estimated total number of visitors in 2019 was 336,853. This number increased to 448,877 visitors in 2020. We currently only have data for January and part of February, but the projected 2021 total of 552,281 visitors continues this increasing trend.

MOSQUITO INSPECTION

PRESCRIBED BURN

Prescribed Fire: Over the past two weeks, ERM staff conducted 2 days of burning at Royal Palm Beach Pines and 1 day at Pine Glades Natural Areas. The 148 acre Royal Palm Beach Pines burn created a good black fire break to utilize for additional burns as water levels continue to decrease. The 127 acre Pine Glades burn was critical to creating a good black firebreak in preparation for the upcoming 1,500 acre aerial ignition burn. These firebreaks create a “pre-burned” area that helps to control the spread of subsequent burns.

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended January 2021

Jan 2021

Jan 2020

Percent Change

12 Months 12 Months ended Jan ended Jan 2021 2020

Percent Change

Total Passengers

270,553

709,872

-61.9%

2,645,881

6,971,105

-62.0%

Total Estimated Seat Capacity (1)

523,661

909,180

-42.4%

4,755,156

8,399,792

-43.4%

Estimated Load Factor (2)

51.7%

78.1%

Total Cargo Tons (3)

2,498

2,359

5.9%

29,878

29,578

1.0%

256,733

431,127

-40.5%

2,423,807

4,107,068

-41.0%

3,498

5,898

-40.7%

32,076

56,196

-42.9%

GA & Other Operations (5)

10,378

8,088

28.3%

80,745

85,202

-5.2%

Total Operations (5)

13,876

13,986

-0.8%

112,821

141,398

-20.2%

Landed Weight (thousands of lbs) Air Carrier Operations (4)

-26.4%

55.6%

83.0%

-27.3%

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended January 2021 Airline Percentage of Market

Jan 2021

Enplaned Passengers Total Enplaned Passengers American Airlines JetBlue Airways Delta Air Lines United Southwest Airlines Spirit Airlines Frontier Airlines Allegiant Air, LLC Bahamasair Air Canada Sun Country, Inc. a Minnesota Sun Country Airlines Swift Air

146,648 36,583 33,428 29,943 20,835 12,061 5,903 4,381 3,070 158 155 131 -

Market Share 100.00% 24.95% 22.79% 20.42% 14.21% 8.22% 4.03% 2.99% 2.09% 0.11% 0.11% 0.09% 0.00% 0.00%

12 Months ended Jan 2021

Enplaned Passengers 1,330,995 354,176 304,708 266,914 144,258 119,959 32,536 52,036 33,498 1,446 20,715 425 160 164

Market Share

100.00% 26.61% 22.89% 20.05% 10.84% 9.01% 2.44% 3.91% 2.52% 0.11% 1.56% 0.03% 0.01% 0.01%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended January 2021 Change in Enplanements by Airline

Jan 2021

Total Enplaned Passengers American Airlines JetBlue Airways Delta Air Lines United Southwest Airlines Spirit Airlines Frontier Airlines Allegiant Air, LLC Bahamasair Air Canada Sun Country, Inc. a Minnesota Sun Country Airlines Swift Air

Jan 2020

Enplaned Passengers

146,648 36,583 33,428 29,943 20,835 12,061 5,903 4,381 3,070 158 155 131 -

364,126 72,294 96,308 77,677 41,080 27,471 10,649 20,352 6,311 623 10,989 264 108

Change in Month to Month enplanements Change (217,478) (35,711) (62,880) (47,734) (20,245) (15,410) (4,746) (15,971) (3,241) (465) (10,834) 131 (264) (108)

Percentage Change -59.7% -49.4% -65.3% -61.5% -49.3% -56.1% -44.6% -78.5% -51.4% -74.6% -98.6% n/a -100.0% -100.0%

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended January 2021

Jan 2021

Jan 2020

3,318

5,732

180

166

3,498

5,898

General Aviation and Other Aircraft Movements

10,378

8,088

Total Aircraft Movements*

13,876

13,986

662

20,753

Domestic Passengers (enplaned + deplaned)

269,891

689,119

Total Terminal Passengers

270,553

709,872

Passenger Aircraft Cargo Aircraft Total Air Transport Movements

International Passengers (enplaned + deplaned)

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,271

2,145

Total Cargo (loaded + unloaded)**

2,271

2,145

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

February 2021

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

DPBC (R2017-1633)

1 4.K.

February 2021

(R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On line packages

9/30/22

$49,000 annually

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21

3/31/21

Covid Extension

1/1/17 10/1/20

12/30/19 9/30/21

1st renewal, 2yr term

$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services

9/30/17

Sole Source w/auto renewals of 2, 2-yrs.

February 2021 R2014-1800 R2015-1743

R2019-0563

ASAE (sole source)

Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/21

2nd of 2yr renewal

7/1/18

9/30/19

two, 1-year renewals

10/1/19

9/30/20

1st of 2, 1-year renewals

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2018-1691), 6-month ext

$120,000 Marketing Partnership

Under Negotiation Culture-Push, Inc. Marketing Services (R2016-0012)

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

3/31/21

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000 Amended 9/13/2020 decrease amount to $133,500

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020Summer 2021

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

suspended until summer 2021

February 2021

CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/21

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

initial term, 4-1yr renewals 1st of 4-1yr. renewals

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20

2/17/21

1st of 4-1yr. renewals

DPBC-LMG Management

$30,000 annually

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps

$30,000 annually, each

(Mexico & Colombia)

initial term, 4-1yr renewals 1st of 4-1yr. renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals

O:TDC/Tdcmtgs2021/ContractTrackingReport/Tracking Report February

5. OLD BUSINESS

To: Fr: Date: Topic:

Tourist Development Council Glenn Jergensen GJ March 9, 2021 TDC Dashboard March Report–Activity January and FYTD 2021

Bed Tax Collections January 2021 collected in February FY2021 @ $4.1M compared to the same month last year @ $6.9M was a decrease of (40%). Actual January FY21 was 3% above Forecast and were 9% higher than the prior month. January Tax Exempt rental receipts of $2.4M, were down (48%) from prior year same month. FYTD 21 Collections @ $14.4M, were lower than last fiscal year’s $22.9M by (37%), reflecting the FYQ1 slower recovery from COVID 19. Fiscal Year to Date collections at $14.4M are pacing 0.6% ahead of the revised forecast. ____________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for January 294,115 (30%) lower than last year. Rooms Available for January 558,093 3.5% higher than last year Hotel Rooms Active in the County 18,003 exceeded our March 2020 peak of 17,602. _______________________________________________________________________ Occupancy January 2021 52.7% down (33%) over PY Occupancy January 2020 78.6% Average Daily Rate January

$190.06, (19.7%) lower than LY

Revenue/Available Room January $100.12 lower by (46%) _________________________________________________________________________ Hotel Room Net Sales FY21 Year over Year- January Decreased (43%) @ $53.5M Non- Hotel Room Sales FY21 Year over Year January Increased 14% @ $19.2M Hotel Room Net Sales FYTD 2021 Decreased (40%) @ $191.7M Non- Hotel Room Sales FYTD 2021 Increased 10% @ $59.3M FYTD 2021 Taxable Revenues Fiscal Year Decreased (33%) @ $251.0M _______________________________________________________________________ Palm Beach International Traffic Total Passengers January 2021 270,553 (62%) lower than same month 2020 Total Estimated Seat Capacity 523,661 (42%) lower than same month 2020 PBI Passengers 12 Month Rolling 2,645,881 (62%) decrease to last year same period. ___________________________________________________________________________ Employment for January 2021 will be released March 15th, we will issue Update when available. Leisure & Hospitality Employment for December

76,600 (18%) decrease over same month 2019.

5.A.1 Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Tourist Development Council Dashboard Current Month 2021 Fiscal Year 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $120,000,000

$16,777,750

$8,000,000

$19,166,700

$80,000,000

$4,140,905

$4,015,701

Jan-21

Approved Forecast

$4,000,000

$93,853,617 $53,476,525

$20,000,000

$3,000,000 $2,000,000 $1,000,000

Jan-20 Jan-21 Net Non-Hotel Room Revenues Net Hotel Room Revenues

January Net Hotel Sales down (43%) over Last Year, NonHotel Sales increased 14% over Last Year

Gross Monthly Room Nights Sold 422,744

450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0

$6,000,000 $5,000,000

$60,000,000

$40,000,000

$6,889,246

$7,000,000

$100,000,000

Jan-20

February Collections for January decreased (40%) over LY. Over last Month increased 9%; 3% above FSCT

Gross Room Nights Available

558,093

560,000 555,000

294,115

550,000

545,000

539,214

540,000 535,000 530,000

Jan-20

Jan-21

January Hotel Room Nights Sold decreased (30%) over Last Year same month.

Monthly PBI Passengers 800,000

709,872

600,000

500,000

270,553

300,000

200,000 100,000

Jan-20

Jan-21

January Hotel Room Nights Available for Sale increased 3.5% over Last Year. 18,003 Rooms Open.

Monthly PBI Estimated Seats

700,000

400,000

525,000

Jan-21

January 2021 Passengers through PBI decreased (62%) over Last Year for the same month

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0

909,180

523,661

Jan-20

Jan-21

January 2021 Est. Seat Capacity at PBI decreased (42%) over Last Year for same month

PBC TDC Monthly Scorecard March FY2021 Report-January 2021

Tourist Development Council Dashboard Fiscal Year to Date 2021 5.A.1 FY2021 Gross Bed Taxes Collections (All)

FY2021 Net Rental Revenue $400,000,000

$53,782,654 $25,000,000

$350,000,000 $300,000,000

$59,269,195

$250,000,000

$200,000,000 $150,000,000

$191,734,948

$50,000,000 2020 Fiscal Year

2021 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

FY 2021 Hotel Net Sales decreased (40%) over Last Year, Non-Hotel Sales increased 10% over Last Year

FY2021 Room Nights Sold 1,854,289 1,269,307

2020 Fiscal Year

PBI Passengers 12 Mth Rolling Total 7,000,000

6,971,105

6,000,000 5,000,000 4,000,000

2,645,881

3,000,000 2,000,000 1,000,000

$14,270,391

2021 Fiscal Year

Approved FY21 Forecast

$10,000,000

20122020 Prior Twelve 2020 Fiscal Year Months

2020 Fiscal Year

FY2021 Collections decreased (37%) over Last Year, compared to FYTD Forecast higher by 0.6%

FY2021 Room Night Inventory Available 2,760,000 2,740,000 2,720,000 2,700,000 2,680,000 2,660,000 2,640,000 2,620,000 2,600,000 2,580,000

2021 Fiscal Year

FY2021 Hotel Room Nights Sold decreased (32%) over Last Year

8,000,000

$14,360,756

$5,000,000

2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0

$20,000,000 $15,000,000

$318,901,284

$100,000,000

$22,879,841

2021 2021PriorTwelve Fiscal Year Months

Passengers Through PBI down (62%) over Previous 12 Month Rolling Actuals

2,734,892

2,640,769

2020 Fiscal Year

2021 Fiscal Year

FY2021 Hotel Room Nights Available for Sale increased 3.6% from Last Year

Leisure & Hospitality Jobs 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

11,600 21,900

60,300

Jan-20

5,400 21,300

Accommodations

49,900

Arts, Entertainment, and Recreation F&B

Jan-21

December at 76,600 down (18%) over LY ; F&B decreased (17%); Arts & Entertainment down(3%); Hotels at 5,400 down (53%); Private Employment Excl Gov & L/H down (3.5%)

PBC TDC Monthly Scorecard March FY2021 Report-January 2021

The Palm Beaches Hotel Performance by Region Month



January



Year



 2020  2021

Occupancy 57.1%

60%

40%

54.0%

Hotel RevPAR

Hotel ADR 58.0%

55.8%

38.9%

$600

$207

$533

$200

$400

$150 $100

$200

20%

$113

$151

$98

$128

PBC Beaches

PBC PBC PBC I-95 PBC US-1/F… Airport/… Turnpike Hwy WPB

PBC PBC US-1/Fe… Airport/… Hwy WPB

PBC I-95

$71

PBC PBC US-1/Fe… Airport/… Hwy WPB

PBC I-95

PBC Turnpike

Hotel Room Revenue $30M

$28.4M

100K

4,417

$20M

PBC Beaches

PBC Turnpike

115K

6,420 6K

$57

$50

Hotel Room Nights Sold

Hotel Rooms

$81

$64

53K

2,975 2,045

50K

50K 36K

1,550

$11.4M 27K

PBC PBC PBC PBC I-95 Beaches US-1/Fe… Airport/… Hwy WPB

PBC Turnpike

$7.5M $4.1M

$10M

$3.4M

$0M

PBC Beaches

PBC PBC PBC I-95 PBC US-1/F… Airport… Turnpike Hwy WPB

PBC Beaches

PBC PBC US-1/Fe… Airport/… Hwy WPB

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

PBC I-95

PBC Turnpike 5.A. - 1.a. /

The Palm Beaches Hotel Performance by Scale Month



January



Year



 2020  2021

Hotel Occupancy 60%

40%

64.4%

60.3% 51.5%

Hotel RevPAR

Hotel ADR

53.5%

$250

$672

$200

$600

33.8%

$227

$150

$400

$103

$100

20%

$122

$102

$85

PBC Luxury

PBC Upscale

PBC PBC Midscale Economy

4,413

2,892

100K

40K

20K

PBC Upscale

PBC Budget

PBC Luxury

PBC PBC Midscale Economy

PBC Budget

$54

PBC PBC PBC Upscale Midscale Budget

PBC Econo…

Hotel Room Revenue 88K

$26.3M

69K

60K

2,638

PBC Luxury

PBC PBC PBC Upscale Midscale Econo…

80K

3,741

$55

$50

Hotel Room Nights Sold

4,319

$63

PBC Luxury

PBC Budget

Hotel Rooms 4K

$170

$200

$20M

54K 39K

44K $9.2M

$10M

$8.4M

$7.5M $4.5M

$0M

PBC Luxury

PBC PBC PBC Upscale Midscale Economy

PBC Budget

PBC Luxury

PBC PBC Upscale Midscale

PBC PBC Budget Economy

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 -10.66% -10.66% 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 -39.76% -28.11% 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 -44.09% -35.16% 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 -37.59% -36.09% 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 -39.89% -37.23% 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 N/A N/A 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 N/A N/A 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 N/A N/A 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 N/A N/A 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 N/A N/A 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 N/A N/A 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 N/A N/A $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $14,360,757 N/A N/A

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 -10.66% -10.66% 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 -39.76% -28.11% 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 -44.09% -35.16% 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 -37.59% -36.09% 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 -39.89% -37.23% 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 N/A N/A 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 N/A N/A 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 N/A N/A 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 N/A N/A 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 N/A N/A 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 N/A N/A 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 N/A N/A $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $14,145,345 N/A N/A

5.A. - 1.b.

December 2021 $4,140,905

Bed Taxes Collections (Gross) % / YTD Var. / 2021

December 2020 $6,889,246

-39.89%

$14,360,757 $22,879,842

Bed Taxes January

2020

December Occupancy 2021 52.7%

December Occupancy 2020 78.6%

-37.23%

$30,750,000 $27,750,000 $24,750,000 $21,750,000 $18,750,000 $15,750,000 $12,750,000 $9,750,000 $6,750,000 $3,750,000 $750,000

YTD Bed Tax January

2021

% Var.

YTD Bed Tax January

Bed Taxes January $7,500,000 $6,500,000 $5,500,000 $4,500,000 $3,500,000 $2,500,000 $1,500,000 $500,000

YTD 2020

% Var.

December ADR 2021 $190.06

-33.0%

Monthly STR December ADR 2020 $236.76

% Var. -19.7%

2020

December Rev Par 2021 $100.12

January ADR

January Occupancy $250.00

$200.00

80.0%

$200.00

$150.00

60.0%

$150.00

40.0%

$100.00

20.0%

$50.00 2021

December Occupancy 2021 52.7%

December Occupancy 2020 78.6%

YTD January Occupancy 100.0%

$50.00 $0.00 2021

% Var.

December ADR 2021 $190.06

-33.1%

YTD STR January thru December December % December ADR Var. Rev Par 2020 2021 $236.76 -19.7% $100.12

$250.00

$100.00

20.0%

$50.00

0.0%

$0.00

$0.00 2021

2020

-46.2%

$150.00

$50.00 2021

% Var.

$200.00

$100.00

40.0%

December Rev Par 2020 $186.13

2020

YTD January Rev Par

YTD January ADR

$150.00

60.0%

2021

2020

$200.00

80.0%

-46.2%

$100.00

$0.00

2020

% Var.

January Rev Par

100.0%

0.0%

December Rev Par 2020 $186.13

2020

2021

2020

Employment December December % 2021 2020 Var. N/A N/A #VALUE!

Leisure & Hosp. Employ January 1 1 1 1

1 1 0 0 0 0 0

2021

2020

O:\TDC MEETINGS\TDCMtgs2021\03. Board Book March 2021-NO MEETING\5.A. - 1.c. Report Out Metricts+

5.A. - 1.c.

Palm Beach County

Tourist Development Council Checkpoint #11 03.11.2021 Update Agenda Item 5.C 1

Palm Beach County Tourism 2021 Budget

FY21 Key Metrics January 2021 • • • •

Hotel Rooms Available 3.5% Higher LY Hotel Rooms Sold (30%) Lower LY Hotel Room Revenue (43%) Lower LY Non-Hotel Room Revenue 14% Higher LY

•

18,003 Hotel Room Open Inventory • •

Boca Resort Under Renovations PGA National Under Renovations

400+ Rooms higher, 17,602 March 2020

• Occupancy 52.7% vs. 78.6%(33%) below 2020 • Average Daily Room Rate $190.06– (19.7%) lower than 2020 • Revenue per Available Room $100.12 (46%) down from 2020

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Tourist Development Tax (Bed Tax) Checkpoint #11 January collected February

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Seasonality Trend

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Non-Hotel Sales & Collections

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Hotel Occupancy Trends

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Hotel Average Daily Rate Trends

• STATE OF TOURISM

• Hotel Performance – The Palm Beaches

November -39% 45% vs. 75% December -33% 51% vs. 76% January -33% 52.7% vs. 78.6% February (p) -28% 63% vs. 87%

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

• STATE OF TOURISM

• Hotel Performance – The Palm Beaches

Weekday trending in mid 50s Holiday weekend spike, weekend trend moving forward 60-70% could support weekly occupancy above 60%

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

• STATE OF TOURISM

• Hotel Performance – The Palm Beaches

November -16% $140 vs. $166 December -14% $184 vs. $214

-23%

January -20% $190 vs. $237 February -20% $217 vs. $237

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Palm Beach County

Questions Thank You