Palm Beach County Tourist Development Council
Board Book
July 8, 2021
TABLE OF CONTENTS July 8, 2021, TDC Board Book 1. 2. 3.
TOURIST DEVELOPMENT COUNCIL BOARD ATTENDANCE TOURIST DEVELOPMENT COUNCIL JULY 8, 2021 AGENDA TOURIST DEVELOPMENT COUNCIL BOARD MEETING MINUTES MAY 13, 2021
4. 4.A. 4.B. 4.C. 4.D. 4.E. 4.F. 4.G. 4.H. 4.I. 4.J. 4.K.
CONSENT ITEMS Discover The Palm Beaches Activity Report Cultural Council Activity Report Sports Commission Activity Report Film & TV Monthly Newsletter Film & TV Production Report Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year Convention Center Marketing Update Convention Center “Pace” Revenue Report ERM Project Status Report PBI Traffic Report – February Unavailable at This Time Contract Tracking Report
5. 5.C.
OLD BUSINESS Hotel News-Hiring Challenges
6. 6.A. 6.B. 6.B. 6.C. 6.G. – 1. 6.G. – 2. 6.G. – 3.
NEW BUSINESS Motion to Approve Budget FY2022 & Checkpoint #15 EIC Updates by Agency & Diversity Contract Exhibits Diverse Workforce in the Hotel Industry – Hotel News Now Motion to Approve Fifth Year of Five-Year Agency Contract & Exhibits Motion to Approve Creative & Media Agency Contract Motion to Approve Category B Cultural Grants Motion to Approve Category CII Cultural Grants
DATE:
July 6, 2021
TO:
Commissioner Maria Sachs, TDC Chair, and all TDC Board Members
FROM:
Glenn P. Jergensen, Executive Director Tourist Development Council
SUBJECT:
Thursday, July 8, 2021, TDC BOARD MEETING
The Palm Beach County Tourist Development Council will meet on Thursday, July 8, 2021, in the Dave Burke Board Room at 2195 Southern Boulevard, West Palm Beach. Our entrance is immediately off the west side of the central parking area. The subject board meeting packet is enclosed. The meeting will begin at 9:00 a.m. If you have any questions regarding this information, please give us a call at 233-3130.
I. GJ/JH Enclosure cc:
Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Chuck Elderd, FTC George Linley, Sports Commission Dave Lawrence, Cultural Council Deborah Drum, ERM Jorge Pesquera, Discover David Anderson, Convention Center / Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Hospitality Jodi Cross, Florida Restaurant and Lodging Association Regional Sales Manager (Agenda) Joan Hutchinson, TDC Ernie Pena-Roque, TDC
o:\dept\tdc\tdcmtg2021.invite.LTR
Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113
TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE JULY 8, 2021
(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.14.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)
P
P
N/A
P
P
Cancelled
N/A
(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3
P
P
N/A
A
P
Cancelled
N/A
(2)Jeffrey Mayers (9/30/23) Appt(11/05/2019)Dist. 1
A
P
N/A
A
P
Cancelled
N/A
(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3
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P
N/A
P
P
Cancelled
N/A
Vacant
Vacant
N/A
Vacant
Vacant Cancelled
N/A
(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]
P
P/Phone
N/A
P
P/Phone Cancelled
N/A
(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6
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P
N/A
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P
Cancelled
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(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]
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P
N/A
P
P
Cancelled
N/A
(9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large
P
P
N/A
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P
Cancelled
N/A
A
P
N/A
P
P
Cancelled
NA
(5)Vacant, Dis4
STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover Deborah Drum, ERM Dave Anderson, PBCCC Vincent McPhail, PBCCC Glenn Jergensen, TDC Ernie Pena-Roque, TDC Joan Hutchinson, TDC
P/Phone P/Phone P P P P P P P P P P
O:\TDC MEETINGS\TDCMtgs2021\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting
P P P P P P A P P P
N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
P/Phone P/Phone Cancelled P P P P P P P P P P
P P P P P P P P P P
Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled
NA NA NA NA NA NA NA NA NA NA NA
1. O:\TDCMtg2021\attendnc\01102013 to Present Sheet
TOURIST DEVELOPMENT COUNCIL July 8, 2021 – 9:00 A.M. 2195 Southern Boulevard West Palm Beach, Florida 33406 AGENDA 1.
ROLL CALL
2.
MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*
3.
MOTION TO APPROVE MAY 13th TDC MEETING MINUTES*
4.
MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JUNE & JULY 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*
5.
OLD BUSINESS – DISCUSSION ITEMS A.
TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Bed Tax Collections* b. Report Out Metrics*
B.
PBI UPDATE – LAURA BEEBE (By Phone)
C.
LEISURE & HOSPITALITY LABOR DEMAND UPDATE* - JULIA DATTOLO, PRESIDENT & CEO CAREER SOURCE PBC
2. 1
6.
NEW BUSINESS – DISCUSSION ITEMS A. BUDGET FY2022 & CHECKPOINT #15* – MOTION TO APPROVE B.
EIC UPDATES BY AGENCY & DIVERSITY CONTRACT EXHIBITS*
C.
FIFTH YEAR OF 5 YEAR AGENCY CONTRACT & EXHIBITS* – MOTION TO APPROVE
D.
ERM 1. Two Minute Update- Deb Drum
E.
SPORTS COMMISSION 1. Two Minute Update- George Linley
F.
DISCOVER 1. Two Minute Update- Jorge Pesquera
G.
CULTURAL COUNCIL 1. Creative & Media Agency Contract* - Motion to Approve 2. Category B Cultural Grants* Motion to Approve 3. Category CII Cultural Grants* Motion to Approve 4. Two Minute Update- Dave Lawrence
H.
FILM & TV 1. Two Minute Update- Chuck Elderd
I.
CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail
7.
BOARD COMMENTS
8.
PUBLIC COMMENTS
9
ADJOURNMENT There is NO meeting in August. Next Meeting will be September 9, 2021. *Attachment included.
Tdc/tdcmtgs2021/Agenda.07.8.2021
2
TOURIST DEVELOPMENT COUNCIL MAY 13, 2021 – 9:00 A.M. MINUTES 1.
ROLL CALL
ABSENT
Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Davicka Thompson Don Dufresne Commissioner Christina Romelus/Phone Commissioner Kelly Shoaf Jeffrey Mayers
Seat 5 Vacant, District 4
STAFF Verdenia C. Baker, County Administrator Denise Coffman, County Deputy Attorney/Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Peña-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council George Linley, Sports Commission Jorge Pesquera, DTPB Nick Parks, DTPB Chuck Elderd, F & TV Commission Michelle Hillery, F & TV Commission Deborah Drum, ERM Julie Bishop, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment Laura Beebe, PBI Airports/Phone Michelle Damone, Chief of Staff/Palm Beach County, District 5 OTHER Anne Gannon, Tax Collector Mary Lou Berger, Former County Commissioner Mike Bauer, Jupiter Stadium Ltd/Phone Mami Kisner/Phone Dean Turney/Phone
3. 1
Commissioner Maria Sachs called the meeting to order at 9:15 A.M. 2.
MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS* Motion to approve Agenda Addition and Deletions is made by Jim Mostad and seconded by Davicka Thompson. Motion carries 7-0 with seat 5 vacant and Commissioner Christina Romelus on phone.
3.
MOTION TO APPROVE APRIL 8th TDC MEETING MINUTES* Motion to approve April 8th TDC Meeting Minutes is made by Jim Mostad and seconded by Jeffrey Mayers. Motion carries 7-0 with seat 5 vacant and Commissioner Christina Romelus on phone.
4.
MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR MAY 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* F. PALM BEACHES TELEVISION PRODUCTION HISTORY* PBC CONVENTION CENTER OPERATING REPORTS G. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* H. CONVENTION CENTER MARKETING UPDATE* I. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS J. ERM PROJECT STATUS REPORT* K. PBI TRAFFIC REPORT* L. CONTRACT TRACKING REPORT* M. SEMI ANNUAL PERFORMANCE MEASURES* N. AGENCY QUARTERLY REPORTS 3.31.2021* Motion to receive and file Consent Items for May 2021 is made by Jim Mostad and seconded by Davicka Thompson. Motion carries 7-0 with seat 5 vacant and Commissioner Christina Romelus on phone.
5.
OLD BUSINESS – DISCUSSION ITEMS
2
A.
Proclamation for Judith Mitchell Retired President & CEO Kravis Center
B.
Presentation by PBC TAX COLLECTOR Anne Gannon
C.
FY2020 AGENCY FINANCIAL AUDITS*- Motion to Approve & File Motion to approve FY2020 Agency Financial Audits is made by Jim Bronstien and seconded by Commissioner Kelly Shoaf. Motion carries 7-0 with seat 5 and Commissioner Christina Romelus on phone.
D.
TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2021* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*
Jergensen Bed Tax Collection – March 2021 collected in April 2021 was at $7.3M compared to the same month last year at $4.4M with a 66% increase. Actual March FY21 was 53% above forecast and 46% higher than prior month. Actual March FY21 was just (7%) below our record March 2019 of $7.9M. FYTD’21 Collections were at $26.7M, lower than last fiscal year’s $3.1M by (24%) reflecting the continued recovery. Fiscal Year To Date collections at $26.7M are pacing 15.1% ahead of the revised forecast. FYTD collections at $26.7M still (27%) below our record 2019 period for the same month. The Rooms sold for March were 415,710 or 58% higher than the previous year. Rooms available for March at 558,000, 2.3% higher than last year. Hotel Rooms Active in the County 18,000 exceeded our March 2020 peak of 17,602. Occupancy for March 2021 was 74.5%, up 54% over Prior Year. Occupancy for March 2020 was 48.2%. Average daily rate for March was at $258.50, 11% higher than previous year. The Revenue/Available Room for March was at $192.57 higher by 71%. Hotel Room Net sales FY21 Year over Year-March increased 40% at $105.3M. Nonhotel room sales FY21 Year over Year March increased 78% at $19.4 M. Hotel Room Net Sales FYTD21 decreased by 26% at $366.2M. Non-Hotel Room Sales FYTD21 increased by 20% at $95.7M. FYTD 2021 Taxable Revenues Fiscal Year decreased 19% at $461.8M. Airport activities for the month of March 2021 was 469,188 12% higher than March 2020 and Total Estimated Seat Capacity was down (14%) lower than last year with 706,915 seats. PBI Passengers from 12 month rolling average went down (66%) to 2,258,252 over last year. 3
Leisure & Hospitality Employment for March at 81,500 decreased (13%) over the same month in 2020. Accommodations Employment down (33%) decrease over last year at 7,800 employees. F&B was down (10%) at 53,800 employees. Arts & Entertainment employment down (12%) at 19,900 employees. E.
PBI UPDATE – LAURA BEEBE (By Phone)
Beebe Reported that traffic is still down by 40% but private air activity increased by 11%. She is expecting normal levels of travel by next season. F.
CHECKPOINT #13 MARCH 2021 COLLECTED IN APRIL 2021*
Mostad Stated that the Breakers is seeing significant increases in bookings for April, May, and June. It appears that people are ready to travel again once they feel it is safe. With an increase in bookings and more money flowing might we be able to shore up agency reserves? Mayers Agreed and stated PGA National is also seeing this increase in demand. Jergensen Reported, there is still stimulus money to be rolled out to agencies and that maybe we could hold some of this for reserves. Glenn will put together a couple of plans for the next meeting to review. Mayers Expressed concerns about staffing levels in the industry and wondering if there may be a way to use some marketing money to promote jobs which need filling so that when people return the staff are in place to make the experience a good one. Jergensen Agreed to work with Career Source and ask them to report at our next meeting. G.
2021 LEGISLATIVE UPDATE*- provided by FRLA
H.
RECOGNITION OF PAST TDC CHAIR & FORMER COUNTY COMMISSIONER, DISTRICT 5- MARY LOU BERGER. 4
6.
NEW BUSINESS – DISCUSSION ITEMS A. ERM 1. Two Minute Update- Deb Drum Drum The beaches are ready and sea turtles are nesting. The incubation period for sea turtles is two months and the first hatchlings should be due soon. Sea turtle walks have not yet been scheduled but we are looking the first walks starting the end of June. ERM is preparing to place 2,500 tons of concrete artificial reefs along the 1 mile stretch of coastline off Jupiter. March 17 – 24 is Natural Areas Week. B.
SPORTS COMMISSION 1. Two Minute Update- George Linley
Linley March was a big month and saw Spring baseball, Equestrian, and the Honda Classic. In April eighteen events were hosted, Xtreme kayaking, fast pitch softball, Equestrian Sports Production hosted an FEI which extended the season. In May two football events will take place, the Spartan Race, the Walker Cup, and golf. Finally, in June a baseball Olympiad qualifier will be hosted in Palm Beach County and Port St. Lucie. C.
DISCOVER 1. Two Minute Update- Jorge Pesquera
Pesquera Discover has been pleased to work with the county on the “Don’t Miss Your Shot” campaign. $30,000 will be spent on the Olympiad qualifier to support programming on Spanish language media. Leads on meetings are up 200%. D.
CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence
Lawrence The Art Tourism Summit on Equity will be hosted on August 11 & 12. May 17 & 19 grant panels will convene to determine grant funding levels and 50% of our panelists are people of color. 2.
Update on MOSAIC Marketing Recovery Presentation 5
E.
FILM & TV 1. Two Minute Update- Chuck Elderd
Elderd Production is up by 19% and leads are by 34%. Watch Parties have received 560,000 views. Anomaly Entertainment out of New York is in town taping two shows on Sharks. Nike is conducting a photo shoot with Michael Jordan, HBO is taping an episode of Real Sports with Bryant Gumbel, Apple TV’s the Year the Earth Changed featured the Loggerhead Marine Life Center and Burt Wolf is returning to PBS and will be highlighting Palm Beach County. 2. Special Presentation F.
CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson
Anderson Calls are starting to pick up and we are seeing a short window, where clients call with only a week or two notices before they want to move in an event. We are seeing several smaller events, a prom, graduations, dance competitions, and a Deca Fit competition. June will be our best month since February of 2020. 2.
Spectra Hospitality a. Two Minute Update- Vincent McPhail
McPhail Kings Academy hosted their prom and we served baked Alaska to 400 individuals. Our our challenge is staffing. 7.
BOARD COMMENTS Jergensen Jeffrey Mayers is leaving us. We will miss your intelligence and you.
8.
PUBLIC COMMENTS No public comments
9
ADJOURNMENT
6
Meeting adjourned at 11:13 A. M. Next Meeting will be June 10, 2021. *Attachment included. Tdc/tdcmtgs2021/05.Minutes.05.13.2021
7
4. CONSENT ITEMS
TO:
Glenn Jergensen, Executive Director - TDC
FROM:
Jorge Pesquera, President/CEO
DATE:
June 30, 2021
RE:
Discover The Palm Beaches Monthly Activity Report June 2021
The following is a summary of DTPB activities in support of TDC Performance measures for the month of June 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of June. May Hotel Performance
Total room inventory is 6.4% higher than last year, at 18,029. PGA National added 29 rooms since April. All Lodging in May of 2020 was ordered to only take “essential lodgers” until May 15th. The Palm Beaches ranks 8th in room inventory growth in Florida.
The number of room nights sold in May was 374,600, selling 163% more than 2020 and 1.6% more than 2019.
Occupancy ended the month at 67.0% up 147% from 2020 and down 4.2% from 2019
The Palm Beaches has 3.8% share of room nights sold in Florida down from 4.0% in April and is the typical market share for May The Palm Beaches ranks 9th in Florida and 3rd in South Florida
The average daily rate (ADR) was $188 up 44% from 2020 and 21% from 2019
ADR among all chain scale were up compared to 2019
RevPAR was $126, +257% from 2020 and up 16% from 2019
Room night revenue was up 280%, generating $70.4 million, up 23% from 2019
4-A
May Shared Lodging Performance
Total listings on the shared lodging platforms was up 29% from 2020
Demand was up 141% from 2020 and up 73% from 2019
Occupancy was 69%, up from 45% in 2020 and 50% in 2019
ADR was $267 up 21% from 2020 and 2019
$123 (per room equivalent)
Overall revenue was up 189% from 2020 and up 119% from 2019, generating $14.9 million.
May Total Lodging Performance
Total lodging nights sold was 496,000 up 13% from 2020 and up 9% from 2019
Total lodging room night revenue was $85.3 million up 258% from 2020 and 33% from 2019
Bed tax revenue is projected to be around $5 million
May CYTD Performance
Occupancy
Hotels 65.8% up 25.6%
Shared lodging 70.8% up 22%
Total 66.5% up 23.8%
ADR
Hotels $219 down 5.1%
Shared lodging $284 up 12%
Total $227 down 3.1%
Room Nights Sold
Hotels 1.8 million up 32%
Shared lodging 499k up 20%
Total 2.3M up 29%
Room Night Revenue
Hotels $393 million up 25.2%
Shared lodging $66.2 million up 33%
Total $459 million up 26%
TABLE OF CONTENTS
Section
Table of Contents Page
Performance Measures ................................................................................................................................... 4 Marketing Advertising/Paid Media.................................................................................................................................... 5 Owned Views Digital Footprint ...................................................................................................................... 5 Consumer & Travel Industry Database ......................................................................................................... 6 Public Relations - Earned Media Impressions............................................................................................. 6 Public Relations - Social Media Engagement.............................................................................................. 7 Group Sales Booked Room nights Hotel Lead program .................................................................................................... 8 Group Level Booked Room Nights (CC Shared)........................................................................................... 8 Citywide Actualized FY Room Nights for Convention Center (Shared).................................................... 9 Destination Review ........................................................................................................................................... 9 Site Participation ............................................................................................................................................. 10 Research Reports ........................................................................................................................................ 11 Data Dictionary ................................................................................................................................................... 14
3
Performance Measures - TDC FISCAL YEAR 2019 - 2020 PERFORMANCE MEASURES
Advertising Impressions Owned Views Digital Footprint
Target
Year End Target
Actual
679,250,000 335,048,514 400,000,000
Current Month JUNE
% of Annual Target
YTD
55,671,378
728,134,076
182.0%
12,000,000
16,262,152
11,000,000
1,382,536
15,904,463
144.6%
394,145
401,911
400,000
161
405,267
101.3%
212,180,000 257,442,997 150,000,000
15,207,202
271,813,734
181.2%
290.9%
Consumer & Travel Industry Database increase Earned Media Impressions
FISCAL YEAR 2020 - 2021
1,522,500
1,899,202
1,200,000
695,844
3,490,211
160,000
104,125
90,000
8,616
64,620
71.8%
Group Level Booked Room Nights (CC Shared)
53,000
38,920
30,000
12,094
32,796
109.3%
Group Level Actual FY Room Nights for CC Shared
35,000
25,029
20,000
1,135
6,573
32.9%
Destination Reviews
65
56
55
0
81
147.3%
Destination Site Participation
90
80
70
6
52
74.3%
Social Engagement
Booked Room Nights - Hotel lead Program
D T P B OBJECTIVES
2020 - 2021
Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –
Generate 11,000,000 in Owned Views Digital Footprint
–
Generate 1,200,000 Social Engagements
–
Generate 400,000,000 Advertising Impressions
–
Generate 150,000,000 Earned Media Impressions
Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads)
4
–
Generate 30,000 Group Level Booked Room Nights Convention Center Shared
–
Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared
–
Generate 55 participants in Destination Reviews
–
Generate 70 Destination Site Participants
Advertising/Paid Media Impressions June
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Month / Month
Percentage of Target Achieved - FY 2021
FYTD 800,000,000
60,000,000
182.0%
600,000,000
20,000,000
55,671,378
32,505,117
40,000,000
400,000,000 200,000,000
0
FY
2020
0
2021
FY
Digital and Traditional Impressions - Month/Month 60,000,000
55,671,378 54,379,046
%of Target
Year End Target
40,000,000
400M
800,000,000
728,134,076 173,545,914
600,000,000
292,161,351 120,469,917
200,000,000
Year End Target
182.0%
Digital and Traditional Impressions - FYTD
400,000,000
20,000,000
171,691,434
8,329,996
0
2020
Digital Impressions
2021
554,588,162
32,505,117 24,175,121
% of Annual Target Achieved
2020
728,134,076
FY
292,161,351
Month
0
2021
Traditional Impressions
2020
YTD Digital Impressions
2021
YTD Traditional Impressions /
Owned Views Digital Footprint Month
FY
June
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
Month / Month
FYTD
144.6% 2,000,000
15,000,000
%of Target
Year End Target
% of Goal Achieved YTD
Year End Target
144.6%
11M
500,000
0
FY
2020
2021
15,904,463
1,382,536
1,000,000
10,000,000
11,017,010
2,082,001
1,500,000
5,000,000
0
FY
2020
2021
5
/
Consumer & Travel Industry Database Month June
FY
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
Sum of Target and YTD by Month Sum of Target
Month
101.3%
%of Target
YTD
400,000
June
405,267
Year end Target
Percentage of Target Achieved
Year End Target
101.3%
400K
0.0M
0.1M
0.2M
0.3M
0.4M
Sum of Target and YTD
/
Earned Media Impressions - Public Relations Month
June
FY
Report Navigation
Multiple selections
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
Month/Month
FYTD
181.2% 15,000,000
250,000,000
150,000,000
203,924,144
15,207,202
16,184,853
10,000,000
271,813,734
200,000,000
100,000,000
5,000,000
%of Target
50,000,000
Year End Target
Percentage of Target Achieved
Year End Target
181.2%
150M
0
0
FY
2020
2021
FY
2020
2021
6
/
Social Media Engagement Month
FY
June
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
FYTD
290.9%
3,500,000
Month/Month 700,000
3,000,000
600,000
695,844
400,000
2,000,000
96,603
300,000 200,000 100,000
1,500,000
Year End Target
FY
2020
1,316,420
1,000,000
0
%of Target
3,490,211
2,500,000
500,000
2021 500,000
Percentage of Target Achieved
Year End Target
290.9%
1,200K
0
FY
2020
2021 /
Report Navigation
Marketing Overview by Month FY 2020 - 2021
Advertising/Paid Media Impressions
Advertising Impressions - FY2020-2021
150M
2.5M
135M 101M
100M 50M
Owned Views Digital Footprint - FY2020-2021
185M
59M
58M
49M
0M
39M
47M
56M
Current Month
Current Month
200M
November
December
January
February
2.4M
2M
1.8M
1.5M
March
April
May
June
October
November
December
January
February
March
April
May
657K
Current Month
64M 37M 10M
3M
October
20M
10M
8M
June
Social Media- FY2020-2021 604K
600K
50M
1.4M
1M
105M
100M
Current Month
1.4M
1.2M
Earned Media Impressions - FY2020-2021
0M
1.8M
2.0M
0M
Month
October
15M
395K
400K 200K
187K
379K 183K
178K
696K
212K
0K November
December
January
February
March
April
May
June
October
November
December
January
February
March
April
May
7
June /
Booked Room Nights - Hotel Lead Program FY
June
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
Month/Month
FYTD
20,000
80,000
71.8%
15,000
21,704
60,000
%of Target
Year End Targe
Percentage of Target Achieved
Year End Target
71.8%
90K
40,000
8,616
10,000
5,000
64,620
88,331
Month
20,000
0
0
FY
2020
2021
FY
2020
2021
*Of the 27 definite hotel bookings of 8,616 room nights, 1 of those (27) groups was a definite rebook with 649 room nights. /
Group Level Booked Room Nights (CC Shared) Month
June
FY
Multiple selections
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
109.3%
Report Navigation
Month/Month
FYTD 35,000
12,000 30,000
10,000
8,000
6,000
4,000
Year End Target
Year End Target
109.3%
30K
15,000
10,000
1,523
%of Target
Percentage of Target Achieved
29,261
12,094
20,000
32,796
25,000
2,000
5,000
0
0
FY
2020
2021
FY
2020
2021
* Of
the 9 definite convention center bookings of 12,094 room nights, 1 of those (9) groups was a definite rebook with 992 room nights.
8
/
Citywide Actualized FY Room Nights (CC Shared) Month
FY
June
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
FYTD
Month/Month 1,200
25,000
1,000 20,000
800
1,135
32.9%
24,711
15,000
600
10,000
400
Year End Target
5,000
200
Percentage of Target Achieved
Year End Target
32.9%
20K
0
6,573
%of Target
0
FY
2020
2021
FY
2020
2021 /
Destination Reviews Month
FY
June
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
Month/Month
147.3%
FYTD 80
30
25 60 20
31
15
81
40
50
10 20
%of Target
Year End Target
Percentage of Target Achieved
Year End Target
147.3%
55
5
0
0
FY
2020
2021
FY
2020
2021
9
/
Site Participation Month
FY
June
Multiple selections
Report Navigation
Advertising/Paid Media Impressions
Percentage of Target Achieved - FY 2021
Month/Month
FYTD
3
60
74.3%
50
2
40
3 1
%of Target
61
30
52
20
Year End Target
10
Percentage of Target Achieved
Year End Target
74.3%
70
0
0
FY
2020
FY
2020
2021 /
Report Navigation
Group Sales & Destination Services Overview by Month FY 2020 - 2021
Advertising/Paid Media Impressions
Booked Room Nights - Hotel Lead Program- FY2020-2021
Group Level Booked Room Nights (CC Shared) - FY2020-2021
13,382
10K
8,616
7,437
5K
5,488 3,469
2,262
Current Month
10,825
Current Month
12,094
11,808
10K
5K
2,811 0
0K
October
November
December
January
February
March
April
May
June
October
Citywide Actualized FY Room Nights (CC Shared) - FY2020-2021
December
0
January
February
March
April
2K 1,135
774
October
522
397 0
0K
November
0
December
May
June
35
3,594
3K
1K
November
0
Destination Reviews & Site Participation FY2020-2021
January
February
March
April
May
29
30
28
20 10
16
6
9 2
71
0
Current Month
Current Month
4K
2,708
1,700
1,007
0K
4,996
4,672
2
0
0 June
October
November
December
January
February
March
April
10
May
June /
The Palm Beaches Hotel Performance - May Market
Navigation (select page and click go)
The Palm Beaches
Shared Lodging Monthly
Hotel Occupancy
Hotel RevPAR
Hotel ADR 67.0%
$200
$126
$188
60% $150 40%
27.1%
0%
2020
2021
Hotel Rooms
20K
18,029
16,973 15K
% Chg '20 to '21
10K
6.4%
$0
2020
Hotel Room Nights Sold
0.4M
$50
2021
2021
Hotel Room Revenue
163.0%
143K
$70.5M
$20M
0.0M
2020
% Chg '20 to '21
$40M
0.1M
2021
2020
$60M
% Chg '20 to '21
0.2M
2020
$0
257.2%
$35
375K
0.3M
5K
0K
44.5%
$50
147.1%
% Chg '20 to '21
% Chg '20 to '21
$100
% Chg '20 to '21
20%
$100
$130
2021
$0M
280.1% $18.6M
2020
2021
*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
/
The Palm Beaches Shared Lodging Performance - May Navigation (select page and click go)
Hotel Monthly
Shared Lodging Occupancy
Shared Lodging RevPAR
Shared Lodging ADR 68.6%
$300
60%
$267 $220
$200
45.2% 40%
51.9%
20%
0%
2020
2021
Listings / Rooms
Sum of Shared Lodging Listings
$0
2020
$65
121K 100K
% Chg '20 to '21
6,594
6K 4K
3,976 3,060
$0
Shared Lodging Room Nights Sold
8,537 8K
50K
50K
181.0%
$50
2021
Sum of Shared Lodging Rooms
% Chg '20 to '21
$100
21.0%
$100
$183
$150
% Chg '20 to '21
% Chg '20 to '21
$200
2020
Shared Lodging Room Revenue $14.9M
$15M
% Chg '20 to '21
$10M
141.5%
2021
$5M
$5.1M
189.2%
2K 0K
2020
2021
0K
2020
2021
$0M
2020
2021
*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
11
/
The Palm Beaches Total Lodging Performance - May Navigation (select page and click go)
Hotel Monthly
Total Lodging Occupancy 67.2% 60%
28.6% 20%
0%
% Chg '20 to '21
$100
135.2%
$50
2020
Hotel Rooms + Shared Listings
2021
$0
$133
$198
$200 $150
40%
Total Lodging RevPAR
Total Lodging ADR
$144
% Chg '20 to '21
$100
223.6%
% Chg '20 to '21
37.6% 2020
$50
2021
$0
Total Lodging Room Nights Sold
$41
2020
2021
Total Lodging Room Revenue
496K
26,566
$85.3M $80M
23,567 0.4M
20K
% Chg '20 to '21
% Chg '20 to '21
12.7%
10K
0.2M
192K
$60M
158.2%
% Chg '20 to '21
$40M
258.5%
$23.8M $20M
0K
2020
2021
0.0M
2020
2021
$0M
2020
2021
*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
The Palm Beaches Hotel Performance - May CYTD Market
The Palm Beaches
Hotel Monthly
Hotel Occupancy
52.4%
2020
Hotel Rooms
20K
Hotel RevPAR $219
$100
2021
$0
2.0M
1.5M
15K
$100
-5.1% 2020
Hotel Room Nights Sold
2021
1,792K 1,345K
1.0M
5K
0K
2020
2021
0.0M
19.1% 2020
2021
Hotel Room Revenue $393.0M
$0.4bn
$310.2M % Chg '20 to '21
$0.2bn
32.0% 2020
$0
$0.3bn
% Chg '20 to '21
0.5M
% Chg '20 to '21
$50
% Chg '20 to '21
5.1%
$144
$150
$121 % Chg '20 to '21
18,029
16,973
10K
$200
25.6%
20%
0%
$231
% Chg '20 to '21
40%
Hotel ADR 65.8%
60%
Navigation (select page and click go)
/
25.2%
$0.1bn
2021
$0.0bn
2020
2021
*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
12
/
The Palm Beaches Shared Lodging Performance - May CYTD Navigation (select page and click go)
Hotel Monthly
Shared Lodging Occupancy 70.8% 60%
Shared Lodging RevPAR
Shared Lodging ADR $300
58.3%
$284 $253
$150
$200 40%
% Chg '20 to '21
% Chg '20 to '21
0%
2020
Shared Lodging Rooms
0.8M
$100
21.5%
20%
% Chg '20 to '21
$100
12.2% 2020
$148
36.2%
$50
2021
$0
Shared Lodging Room Nights Sold
2020
2021
Shared Lodging Room Revenue
499K
0.8M
0.7M 0.4M
0.6M
0.4M
0.2M
2020
2021
0.0M
19.9% 2020
$49.7M
$40M
% Chg '20 to '21
-7.0%
$66.2M $60M
416K
% Chg '20 to '21
0.2M
0.0M
$0
2021
$201
$200
% Chg '20 to '21
33.1%
$20M
2021
$0M
2020
2021
*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
/
The Palm Beaches Total Lodging Performance - May CYTD Navigation (select page and click go)
Hotel Monthly
Total Lodging Occupancy 60%
53.7%
$234
% Chg '20 to '21
20%
23.8% 2020
Total Lodging Room Nights
% Chg '20 to '21
$0
2021
3M
2020
$126 % Chg '20 to '21
20.0%
2021
$0
2020
Total Lodging Room Revenue $459.3M $0.4bn
1,777K
$364.2M
% Chg '20 to '21
3.1%
1M
0M
2020
2021
$0.0bn
% Chg '20 to '21
26.1%
$0.2bn
29.0%
1M
2021
2021
2,292K 2M
2020
$151
$50
Total Lodging Room Nights Sold
% Chg '20 to '21
0M
$150
$100
-3.1%
$100
3.4M
3.3M
2M
$227
$200
40%
0%
Total Lodging RevPAR
Total Lodging ADR 66.5%
2020
2021
*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.
13
/
DATA DICTIONARY Term
Definition
Actualized Room Nights
Room night pickup from contracted groups, under the contract block, receiving incentive dollars
Advertising Impressions
Impressions refer to the amount of views an ad receives by consumers.
Average Daily Rate (ADR)
Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
Booked Room Nights
The number of room nights contracted by DTPB between a meeting planner and a hotel.
Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB
Discover The Palm Beaches
Earned Media Impressions
Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.
FY
Fiscal Year (October 1 to September 30)
FYTD
Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.
Groups Services
Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Advertising and media coverage that has been payed to be distributed
Occupancy (Occ) Paid Media Paid Website Traffic
Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website
Percent Change
Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).
1 5
DATA DICTIONARY Term
Definition
RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold
The number of rooms nights sold or rented (excludes complimentary rooms).
Sessions (formerly visitors)
Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).
Site Participation
Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.
Social Media Engagement
Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.
Traditional Media
Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)
Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.
Unique Users/Visitors
Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).
YOY
Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.
16
June 2021 PERFORMANCE DASHBOARD FY 2020 Performance Indicator
Goal
PR Impressions
FY 2021 Actual
1,200,000,000 2,944,891,532
Website Sessions
FY Goal (Post-COVID)
Current Month4
FYTD
% to Goal
2,400,000,000
122,524,085
2,930,351,090
122%
530,000
402,268
580,000
35,652
584,027
101%
35,000
34,129
37,500
35,716
35,716
47%1
13,700
13,455
14,700
14,237
14,237
63%1
9,000
8,581
10,400
9,541
9,541
53%1
12,300
12,093
12,400
11.938
11,938
-50%1
27,000
22,857
32,000
31,219
31,219
91%1
Cultural Concierge Program Leads2
1,000
753
1,000
99
721
72%
Visitors to the Cultural Council3
12,500
5,206
6,000
241
2,438
41%
Partner Referrals
50,000
40,695
40,000
4,110
47,517
119%
55
45
50
3
32
64%
Social Media Followers (Total)
Tourism Email Subscribers
Co-op Packages
Bolded items indicate TDC-designated performance indicators for FY21
In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly. 3 The Cultural Council building reopened to the public on December 1, 2020. 4 Early report deadline; metrics reported 06/29/21. 1
Item 4B - Page 1
HIGHLIGHTS ADVERTISING
Promotion of the Cultural Council’s annual MOSAIC (Month of Shows, Art, Ideas & Culture) wrapped up on May 31 and a final report with metrics will be provided with the July report.
The Council’s advertising efforts resumed to cultural destination brand creative (Shades of Culture) in June with audience targets in major drive markets. The media plan is focused on digital media with some VISIT FLORIDA co-op. The large “Shades of Culture” sunglasses were moved from Sanborn Square on June 8. The promotion generated 28 social posts totaling 7,180 engagements while in Boca Raton. The piece will go into storage for repairs over the summer during hurricane season. The smaller pair of shades remain at the Hilton Garden Inn at the Palm Beach Outlets along with copies of the cultural destination guides and other tourism materials through August. The Council is currently underway with RFP2021-0401 for Creative & Media AOR. The Selection Committee met in June to review proposals and score presentations by the top two submitters. A new contract for FY22 will be part of the July TDC meeting agenda.
PR
The Council worked with its PR agency to gather information from cultural organizations on summer educational programming for both adults and kids for a press release and pitch effort highlighting continued education and camps throughout the summer months. The press release also featured the Council’s annual Cultural Camp Guide. The agency conducted national outreach to parenting, lifestyle, travel and art publications, with plans to continue highlighting these programs throughout the summer within additional pitch efforts.
FEATURED PRESS COVERAGE ●
● ●
June 9, PR Global Newswire Distribution: “Where to Experience Family-Friendly Fun in The Palm Beaches this Summer” ○ Total Frequency: 82 stories ○ Total Reach: 122.4M June 16, Palm Beach Illustrated (UVM: 20,785): “Artist Innovation Fellowship Exhibition Kicks Off” June 17, Palm Beach Daily News (UVM: 101,982): “Cultural Council exhibit to feature works from fellowship program artists”
Item 4B - Page 2
HIGHLIGHTS AGENCY COLLABORATION
Discover The Palm Beaches: In June, the Council continued to meet regularly with the Discover team to plan the Arts & Tourism Summit on Equity, Diversity and Inclusion on August 11-12 at the Palm Beach County Convention Center. The committee is currently confirming speakers, cultural performances, and other arts infusion elements. Advance registration opened on June 10. The Council met with Discover and the marketing team at the Boca Museum on June 10 to discuss promotional efforts around the world-premiere exhibition Machu Picchu and The Golden Empires of Peru. The Council is planning to host a media FAM tour in October as well as other efforts to support this important cultural tourism asset. The Council also participated in Discover’s Marketing Advisory Council (MAC) meeting on June 23, as well as the monthly TDC agency marketing meeting on June 10. Film & Television Commission (FTC): The Cultural Council helped to promote episode 4 of Art Adventures of The Palm Beaches, which aired on South Florida PBS on June 26/27.
CULTURAL CONCIERGE PROGRAM
During June, the Cultural Concierge Program experienced a strong uptick in event-planner engagements, a 2% increase in Hot Tickets subscribers, and steady inquiries from travelers and local event planners. •
•
• • •
• • • •
Moved Tradeshow Sunglasses from PB Singer Island Marriott Resort & Spa to the Hilton Garden Inn WPB at the Outlets. Now fitted with baseball-themed cultural images in the lenses, this placement reached many international guests in town for the America’s Olympic Baseball Qualifiers Hired vocalist Mercedes Nodarse (who was a finalist on The Voice) to sing the United States National Anthem at the opening of the America’s Olympic Baseball Qualifiers at The Ballpark of The Palm Beaches Drafted lineup of cultural talent for upcoming Arts and Tourism Summit (August 11-12) Attended DTPB 2021 Hurricane Advisory meeting Invited by DTPB to meet with conference planning committee of the Society for Marine Mammalogy and determine appropriate cultural enhancements and entertainment for December 2021 event at PBC Convention Center Attended opening of Summer Homes exhibition at Lighthouse ArtCenter Gallery Planned and sent invitations to a cultural tour (on July 15) for PBC’s Legislative Delegation Produced and distributed two editions of Hot Tickets: Weekly Recommendations from the Cultural Concierge (June 10 and 28) Gathered final MOSAIC deal redemption data Item 4B - Page 3
TDC Board Monthly Report June 2021
4C
4C
PALM BEACH COUNTY SPORTS COMMISSON, Event Report, October 1 – June 30, 2021 The Palm Beach County Sports Commission’s journey through the first three (3) quarters of FY 21 encompassed the Covid-19 pandemics’ trials and demonstrated the successful implementation of sports tourism recovery plans. During the first 3 quarters of FY 21 (October 1 – June 30), the Palm Beach County Sports Commission hosted 136 events, generating 202,603 room nights. This production level would exceed the Sports Commission’s revised performance measures for FY 21, which includes 120 events and 193,500 room nights. The total estimated economic impact created from the Sports Commission’s event portfolio during this 9-month stretch in FY 21 equals $186,392,500. The month of June represents the revival of sports tourism in The Palm Beaches. During June, our Sports Commission hosted 24 events, including the Baseball Americas Qualifier for the XXXII Olympiad, the First Responder Games, Prospect Select Baseball (283-team national baseball event), and Balling at the Beach (200-team basketball tournament). Unfortunately, 46 booked events have canceled or relocated to another destination during FY 21, due to the COVID-19 pandemic. The loss of these 46 events eliminated 50,394 booked room nights. Most of the FY 21 canceled or relocated events (74%) took place during the first quarter (October – December).
Sports Commission Events, FY 21, thru end of Quarter 3: • 136 events • 202,603 projected room nights Sports Commission Lost Business, FY 21, thru end of Quarter 3 (Due to Covid-19): • 46 events canceled or relocated. • 50,394 room nights eliminated.
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
Blue Line Hockey - Columbus Day Discovery Showdown
Ice Hockey
October 8 - 11, 2020
Palm Beach Ice Works & Palm Beach Skate Zone
1,800
866
Florida State Golf Association Mid-Amateur Championship
Golf
October 9 - 11, 2020
Mayacoo Lakes Country Club
144
123
United States Tennis Association (USTA) - FL Bobby Curtis Sectional Championships
Tennis
October 10 -12, 2020
Delray Beach Tennis Center, Delray Swim and Tennis Club, & Boca Lago Country Club
128
53
Okeeheelee Halloween Slam
Baseball
October 22 -25, 2020
Lake Lytal Park & Okeeheelee Park
800
N/A
NPC Ultimate Grand Prix
Fitness
October 24, 2020
Embassy Suites by Hilton Boca Raton
250
166
TimberTech Championship (PGA Tour Championship)
Golf
October 27 - November 1, 2020
Old Course at Broken Sound Club
150
1,296
Monster Mash Lax Clash
Lacrosse
October 30 - November 1, 2020
Dyer Park & Lake Lytal Park
800
73
Yamaha Champions Riding School
Motorsports
November 3-4, 2020
Palm Beach International Raceway
30
65
Men's Senior Baseball League Fall Classic
Baseball
November 7-21, 2020
FITTEAM Ballpark of The Palm Beaches & Roger Dean Chevrolet Stadium
800
2,993
South Florida Collegiate Baseball Fall League
Baseball
November 7 December 14, 2020
Miller Park, Delray Beach
200
1,362
The First Tee’s Palm Beach County High School Golf Championships
Golf
November 11-12, 2021
Wellington National Golf Club
85
N/A
Optimist International Tournament of Champions
Golf
November 14 - 15, 2020
PGA National Resort & Spa
160
262
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
Florida Motorcycle Road Racing Association (FMRRA) Series
Motorsports
November 14, 2020 May 23, 2021
Palm Beach International Raceway
500
TBD
Sun Conference Women's Soccer Tournament
Soccer
November 14-17, 2020
Keiser University
100
76
Sun Conference Men's Soccer Championships
Soccer
November 17-20, 2020
Keiser University
110
120
American Junior Golf Association (AJGA) Evian International & Senior Showcase
Golf
November 20 - 22, 2020
PGA National Resort & Spa
144
387
American Junior Golf Association (AJGA) Rolex Tournament of Champions
Golf
November 23 - 28, 2020
PGA National Resort & Spa
206
895
Equestrian Holiday & Horses Circuit
Equestrian
November 24, 2020 - January 1, 2021
Palm Beach International Equestrian Center
1,825
30,110
Blue Line Hockey - Turkey Tussle
Ice Hockey
November 27 - 29, 2020
Palm Beach Ice Works & Palm Beach Skate Zone
1,800
33
Hurricane Junior Golf Tour Palm Beach Holiday Junior Open
Golf
November 28 - 29, 2020
Palm Beach National Golf and Country Club
72
45
CFP National Championship Game Host Committee Golf Tournament
Golf
December 4, 2020
Osprey Point Golf Course
212
N/A
USSSA Fastpitch Softball - Santa Slam
Fastpitch Softball
December 5 - 6, 2020
Okeeheelee Park, John Prince Park, Lake Charleston Park, & Seminole Palms Park
1,200
90
Rize of Champions - Team MMA
Mixed Martial Arts
December 12, 2020
Bamboo Room (Downtown Lake Worth)
30
24
Bill Bone Florida State Time Trial Championships
Cycling
December 13, 2020
Glades Region
250
87
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
US Kids Golf Foundation Holiday Classic
Golf
December 21 - 22, 2020
PGA National Resort & Spa
318
267
RoofClaim.com Boca Raton Bowl
Football
December 22, 2020
FAU Stadium
300
505
Hurricane Junior Golf Tour PGA National Holiday Open
Golf
December 26 - 27, 2020
PGA National Resort & Spa
72
110
Sand Spur Ultra Marathon
Golf
December 26 - 27, 2020
PGA National Resort & Spa
72
TBD
Junior Honda Classic
Golf
January 2-3, 2021
PGA National Resort & Spa
300
309
Lou Groza Award Virtual Celebration
Football
January 4, 2021
Orange Bowl Field at Glades Pioneer Park
N/A
N/A
Delray Beach Open by VITACOST.com
Tennis
January 4-13, 2021
Delray Beach Tennis Center
350
1,078
Winter Equestrian Festival
Equestrian
January 6 - April 4, 2021
Palm Beach International Equestrian Center
22,000
85,328
Florida Lacrosse Festival
Lacrosse
January 9-10, 2021
Lake Lytal Park
200
N/A
NexStar Lacrosse National Recruiting Showcase
Lacrosse
January 9-10, 2021
Caloosa Park
150
74
College Preparatory Invitational (CPI)
Equestrian
January 15-17, 2021
Jim Brandon Equestrian Center
160
N/A
Game Day USA Junior All-American Games
Baseball
January 15-17, 2021
Roger Dean Cheverolet Stadium & Jupiter Community Park
600
225
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
Wellington Soccer Shootout
Soccer
January 15-17, 2021
Village Park
2,000
152
South Florida MiniGP
Motorsports
January 15 - 17, 2021 & February 67, 2021
Palm Beach International Raceway
60
122
Florida RUSH
Ice Hockey
January 15-18, 2021
Palm Beach Skate Zone
1,300
1,002
Eye of the Hurricane
Lacrosse
January 16-17, 2021
Halpatiokee Regional Park
1,000
228
Palm Beach Volleyfest Series
Volleyball
January 16-17, February 13-14, February 27-28, & March 27-28
South Florida Fairgrounds
825
368
Hurricane Junior Golf Tour Palm Beach Junior Open
Golf
January 30-31, 2021
Westchester Golf and Country Club
72
74
Florida Junior Tour
Golf
January 30-31, 2021
PGA National Resort & Spa
84
105
USSSA ClayZinga
Fastpitch Softball
January 31, 2021
Lake Charleston Park
200
N/A
Next Level Greats 7v7
Flag Football
February 6 - 7, 2021
Orange Bowl Field at Glades Pioneer Park, Lake Lytal Park, & County Pines Recreational Complex
456
62
FAU Paradise Invitational
Golf
February 8 - 9, 2021
Boca Lago Country Club
150
252
Florida State Golf Association (FSGA) Women's International Four-Ball
Golf
February 10 -11, 2021
Wanderers Club
96
50
USSSA Fastpitch Softball Bandits Presidents Day
Fastpitch Softball
February 13-14, 2021
Lake Charleston Park
375
N/A
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
Gauntlet of Polo (C.V. Whitney Cup & USPA Gold Cup)
Polo
February 17 - March 7 & March 1028, 2021
International Polo Club
60
N/A
Professional Bowling Association (PBA) Players Championship Final
Bowling
February 21, 2021
Bowlero
12
57
Diesel Motorsports
Motorsports
February 26 - 27, 2021
Palm Beach International Raceway
50
12
East End Volleyball Sunshine Series
Beach Volleyball
February 27-28, 2021
Singer Island Municipal Beach in the City of Riviera Beach
196
128
Professional Bowling Association (PBA) Tournament of Champions
Bowling
February 28, 2021
Bowlero
16
37
Major League Baseball (MLB) Spring Training
Baseball
February 28 - March 29, 2021
Roger Dean Cheverolet Stadium & Ballpark of the Palm Beaches
800
18,000
Southern Invitational
Golf
March 1-2, 2021
The Falls Club of the Palm Beaches
120
115
National Women's Soccer League (NWSL) Washington Spirits Training Camp
Soccer
March 1-17, 2021
Palm Beach Atlantic University & Gardens North County District Park
42
438
Palm Beach Challenge
Baseball
March 3 - March 31, 2021
Santaluces Athletic Complex
594
1,370
Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic
Soccer
March 5-7, 2021
The Gardens North County District Park, Dyer Park, Klock Fields, Mirasol Park, & PGA National Park,
3,500
44
Tim Rand Invitational
Gymnastics
March 5-7, 2021
Palm Beach County Convention Center
850
516
Pro Winter Warmup
Motorsports
March 5-7, 2021
Palm Beach International Raceway
150
597
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
United States Basketball Association (USAB) Wellington March Madness
Basketball
March 6-7, 2021
10 gyms sourced throughout Palm Beach County
600
431
PBA Jr. National Championship Finals
Bowling
March 7, 2021
Bolwero
16
43
USSSA Boca March Madness
Fastpitch Softball
March 7, 2021
Burt Aaronson South County Regional Park, PineRepeatoods Park, & Sandalfoot Cove Park
525
N/A
Gravel Palm Beach
Cycling
March 7, 2021
Grassy Waters Preserve
250
54
USSSA Lucky Pot of Gold
Fastpitch Softball
March 13-14, 2021
Lake Lytal Park
720
N/A
The Honda Classic
Golf
March 15-21, 2021
PGA National Resort & Spa
288
5,677
Pickleball
March 18-21, 2021
Delray Beach Tennis Center
850
1,342
Palm Beach Poker Classic
Poker
March 18-28, 2021
Palm Beach Kennel Club
200
11
Cloverleaf Invitational
Volleyball
March 19-21, 2021
Palm Beach County Convention Center
1,650
660
Hurricane Junior Golf Tour South Florida Kickoff
Golf
March 20-21, 2021
The Links at Madison Green
72
74
International Gay Polo Tournament
Polo
March 25 - 28, 2021
International Polo Club
250
106
USSSA April Fools Slam Jam
Fastpitch Softball
March 27 - 28, 2021
Lake Lytal Park & Okeeheelee Park
400
N/A
Delray Beach Pickleball Open -
Association of Pickleball Professionals (APP) Tour
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
Hardball 360 Spring Training
Baseball
April 7-11, 2021
Ballpark of the Palm Beaches
120
269
AAU Karate Gold Florida Championships
Karate
April 10, 2021
Boynton Beach High School
365
86
USA Powerlifting Florida Championships
Powerlifting
April 10-11, 2021
Hilton Palm Beach Airport
150
300
Angels 4 Autism
Fastpitch Softball
April 10-11, 2021
Lake Lytal Park, Okeeheelee Park, John Prince Park, Lake Charleston Park
1,000
TBD
Extreme Kayak Fishing Tournament
Fishing
April 10-11, 2021
Lake Ida Park
125
TBD
Officer John Scollo Memorial Softball Tournament
Softball
April 10-11, 2021
Village Park Athletic Complex
160
355
ESP Spring Series, CS13 Premeir "AA" & Jumper FEI (Federation Equstre Internationale) events
Equestrian
April 14 -18 & April 21-25, 2021
Palm Beach International Equestrian Center
2,000
9,272
Play at the Plate Fantasy Camp World Series
Baseball
April 15-18, 2021
Ballpark of the Palm Beaches
250
540
Super Car Week
Motorsports
April 16-18, 2021
Meyer Amphitheater
N/A
N/A
USSSA Gardens Spring Rush
Fastpitch Softball
April 17, 2021
Lake Catherine Sportsplex, Mirasol Park, & PGA Park
900
N/A
NAIA Football Championship Series
Football
April 17 & 24, 2021
Keiser University
225
193
NAIA Women's Volleyball & Men's Soccer National Championships Opening Rounds
Volleybal & Soccer
April 17 & April 22-24, 2021
Keiser University’s Massimino Court & Keiser University’s Arrigo - Vecellio Field
148
178
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
U.S. National Cheer & Dance Championship
Cheerleading & Dance
April 18, 2021
South Florida Fairgrounds
200
100
Delray Beach International Tennis Federation (ITF) Open
Tennis
April 22-30, 2021
Delray Beach Tennis Center & Delray Swim and Tennis Club
256
284
Palm Beaches Spartan Sprint Weekend
Endurance sports
April 24-25, 2021
Burt Aaronson South County Regional Park
6,000
2,642
Hurricane Junior Golf Tour (HJGT) PGA National Junior Open
Golf
April 24-25, 2021
PGA National Resort & Spa
72
75
Florida Junior Tour
Golf
April 24-25, 2021
Indian Spring Country Club
84
75
USSSA Lake Lytal Classic
Fastpitch Softball
April 24-25, 2021
Lake Lytal Park & Okeeheelee Park
900
N/A
American Junior Golf Association (AJGA) Junior Championship
Golf
April 29 - May 2, 2021
Banyan Cay Resort & Golf
156
249
NPC Ultimate Grand Prix
Fitness
May 1, 2021
Boynton Beach High School
515
154
USSSA Beast of the Southeast
Fastpitch Softball
May 1-2, 2021
Lake Lytal Park, Okeeheelee Park, Lake Charleston Park, & Seminole Palms Parks
600
162
USTA PIM Open
Tennis
May 1-3, 2021
Delray Beach Tennis Center & Delray Beach Swim & Tennis Club
64
40
Southeast League
Baseball
May 4 - September 19, 2021
Roger Dean Cheverolet Stadium
150
4,080
The Sun Conference Baseball Championship
Baseball
May 6-9, 2021
Ballpark of the Palm Beaches
140
388
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
Delray Beach Riptide Lacrosse Series
Lacrosse
May 8, May 22-23, & June 5-6, 2021
Seacrest Soccer Complex
800
TBD
Florida Youth Soccer Association (FYSA) Palm Beach Cup
Soccer
May 7-9, 2021
The Gardens North County District Park, Lilac Park, Mirasol Park, Gardens Park, & PGA National Park
2,400
280
Wellington Showcase & Invitational
Soccer
May 7-9, 2021
Village Park Athletic Complex & Wellington Green Park
3,000
TBD
Walker Cup Match
Golf
May 8-9,2021
Seminole Golf Club
50
1,213
USTA Florida 12s & 14s Clay Court Championship
Golf
May 8-11, 2021
Palm Beach Gardens Tennis Center
128
99
Florida State Golf Association (FSGA) Mid-Amateur Championship
Golf
May 13-16, 2021
The Club at Admiral's Cove
84
100
Spartan Deka Fit - Palm Beaches
Endurance Sports
May 15-16, 2021
Palm Beach County Convention Center
500
TBD
Briana Marie Cox Memorial NIT (National Invitational Tournament)
Fastpitch Softball
May 15-16, 2021
Seminole Palms Park, Lake Lytal Park, Okeeheelee Park, John Prince Park, & Lake Charleston Park
1,300
600
PBR Florida Junior Future Series Summer Kickoff
Baseball
May 15 - 16, 2021
Ballpark of the Palm Beaches
432
120
NCAA Division II Men's Golf National Championship
Golf
May 16 -21, 2021
PGA National Resort & Spa
156
1,758
Sunshine State Games Lacrosse Championships
Lacrosse
May 21-23, 2021
The Gardens North County District Park, PGA National Park, Seminole Palms Park
1,080
434
YellowTennisBall.com Jr Championships
Tennis
May 22-24, 2021
Wycliffe Country Club
64
160
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
African American Golfer's Hall of Fame
Golf
May 27-31, 2021
Eastpointe Country Club & Lone Pine Golf Course
95
95
Baseball Factory Memorial Day Classic
Baseball
May 28-31, 2021
Roger Dean Cheverolet Stadium
600
150
Casey Powell Lacrosse Festival
Lacrosse
May 29-30, 2021
Seacrest Soccer Complex
360
81
Baseball Americas Oualifer for the XXXII Olympiad
Baseball
May 31 - June 5, 2021
Ballpark of the Palm Beaches
320
3,000
Collegiate League of the Palm Beaches
Baseball
June 1 - August 4, 2021
Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Gardens Park & Lilac Park
250
N/A
Palm Beach United Water Polo Foundation Florida East Coast Summer Classic
Water Polo
June 4-6, 2021
Boca Raton High School
60
180
South Florida Collegiate Baseball League
Baseball
June 4 - July 26, 2021
South County Regional Park, Miller Park, West Boynton Park and Recreation Center, Forest Hill High School, & Santaluces Athletic Complex
210
2,002
Hurricane Junior Golf Tour South Florida Summer Kickoff
Golf
June 6 - 7, 2021
Boca Lago Country Club
72
75
United States Golf Association (USGA) U.S. Open Qualifying
Golf
June 7, 2021
The Bear's Club
70
25
Florida's Women's State Golf Association Amateur & Mid-Amateur Championship
Golf
June 7-10, 2021
The Falls Club of the Palm Beaches
96
75
June 8-14, 2021
Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex
1,064
4,952
Prospect Select National Showcase Palm Beach Classic
Baseball
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
First Responder Games
Multi-sport
June 8-20, 2021
Multiple venues secured acrcoss Palm Beach County
700
1,891
U.S. Dressage Olympic Qualification Event
Equestrian
June 8-12, 2021
Palm Beach International Equestrian Center
40
200
USSSA Girls Fastpitch Gardens Swamp Classic
Softball
June 12-13, 2021
Lake Catherine Sportsplex, Palm Beach Gardens Community High School, Mirasol Park, & PGA National Park
1,080
600
Prep Baseball Report - PBRT East Florida Select
Baseball
June 17-20, 2021
Ballpark of the Palm Beaches
1,080
350
USA BMX Gold Cup Regional Qualifier
BMX
June 18-20, 2021
Okeeheelee Park BMX Track
600
250
Balling on the Beach
Basketball
June 18-20, 2021
Palm Beach County Convention Center
2,370
1,500
USSSA Boca Fathers Day Classic
Softball
June 19 - 20, 2021
Caloosa Park, Burt Aaronson South County Regional Park, & Lake Charleston Park
900
N/A
SoFlo Summer Shootout
Lacrosse
June 19-20, 2021
Patch Reef Park & Seacrest Soccer Complex
640
N/A
Orange Bowl Youth Football Clinic
Football
June 22, 2021
Orange Bowl Field at Glades Pioneer Park
120
N/A
Perfect Game Ultimate Baseball Championship
Baseball
June 22-25, 2021
Ballpark of the Palm Beaches
720
2,000
The Champion Course Junior Open at PGA National
Golf
June 23 - 24, 2021
PGA National Resort & Spa
72
75
Cal Ripken Baseball Rookie State Championship
Baseball
June 24 - 27, 2021
Gardens Park
600
1,200
Palm Beach County Sports Commission Event Report, October 1 - June 30, 2021 Event Name
Sport
Event Dates
Venue
Number of Participants
Room Nights
American Legion Bob Borovy Memorial Invitational
Baseball
June 24 - 27, 2021
Santaluces Athletic Complex
220
112
Sunshine State Games - Water Polo
Water Polo
June 26-27, 2021
Boca Raton High School
140
85
Concacaf Gold Cup Training
Soccer
June 27-30, 2021
South County Regional Park & The Gardens North County District
110
350
Kids Fitness Festival of the Palm Beaches
Multi-sport
June 30, 2021
Jim Brandon Equestrian Center
300
N/A
92,610
202,603
TOTAL Participation & Room Nights
June Sports Event Update FY 21
June = Revival of Sports Tourism • 24 sporting events attracting visitors from across the state/nation/globe • 2 Olympic Qualification Events • 18,922 projected room nights • $13.2 million of visitor spending
The Palm Beach County Sports Commission hosted robust national and global sports events in June, which signifies a strong recovery.
Baseball Americas Qualifier of the XXXII Olympiad Ballpark of the Palm Beaches, May 31 – June 5
8 national teams, 200+ athletes, 10,000+ spectators
Prospect Select Baseball National Showcase
Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex, June 8 - 14
283 teams, 5,094 + athletes, 7,000+ spectators
First Responder Games
Multiple venues throughout The Palm Beaches, June 8-20
2,500 participants competing in 30 different sports
U.S. Dressage Olympic Qualification Event
Palm Beach International Equestrian Center, June 8-12
15 horse/rider combinations vying for spots in the Olympic Games
Balling at the Beach
Palm Beach County Convention Center, June 18-20
200+ teams & 2,000 middle school athletes
USA BMX Gold Cup Regional Qualifier Okeeheelee Park, June 18-20
600 participants & 1,500 spectators
Lost Business Report, FY 21 October 1, 2020 - September 30, 2021 Re-Booking for FY 22
Lost Room Nights, FY 21
PGA National Resort & Spa
Yes
200
October 5-6
Canceled
Yes
200
Baseball
October 8-12
Relocated to Lee County and Sarasota County, FL
In-process
6,820
The Honda Classic High School Invitational
Golf
October 9-10
Cacneled
Yes
250
The MIC Tournament
Soccer
October 9-11
Relocated to Bradenton, FL
In-process
1,200
Florida Judo Inc. - Rattler Round Up
Judo
October 9-11
Canceled
Yes
20
Perfect Game 14U World Champioship
Baseball
October 16-19
Relocated to Lee County, FL
In-process
1,100
Hardball 360 Fall Classic
Baseball
October 22-25
Canceled
Yes
300
USTA Father / Daugher National Championship
Tennis
October 22-25
Canceled
Yes
50
American Junior Golf Association (AJGA) Junior at Osprey Point
Golf
October 23-25
Canceled
Yes
150
Babe Ruth League Board Meeting
Baseball
November 10-17 Canceled
In-process
110
Perfect Game Youth Florida Fall Invitational
Baseball
November 14-16 Canceled
Yes
150
So Florida Turkey Shootout
Lacrosse
November 14-16 Relocated to Vero Beach
Yes
200
Event Name
Sport
Event Dates
Impacts
NCAA Division II Fall Preview
Golf
October 4-6
Shark Invitational / NCAA DII Men's Golf National Championship Fall Preview
Golf
Perfect Game WWBA World Championship Weekend
Re-Booking for FY 22
Lost Room Nights, FY 21
No
15,000
November 18-22 Canceled
In-process
800
November 20-22 Canceled
Yes
120
In-process
100
Yes
25
In-process
1,600
Yes
1,975
In-process
344
Canceled
Yes
2,277
December 3-6
Canceled
Yes
650
Lacrosse
December 4-6
Canceled
In-process
150
Little "Mo" International Tennis Open
Tennis
December 4-9
Canceled
Yes
770
Perfect Game Youth Florida South Florida Challenge
Baseball
December 8-9
Relocated to Lee County
Yes
175
Event Name
Sport
Event Dates
Impacts
Brine Ambassador Cup (formerly the Presidents Cup)
Lacrosse
NCAA Division I Men's Basketball Holiday Tourney (Formerly the Jamaica Classic)
Basketball
Chris Evert Pro-Celebrity Tennis Classic
Tennis
Uncommitted Showcase
Baseball
November 20-22 Relocated to Clearwater, FL
Sun Capital Half Marathon & 5K
Running
November 21-22 Canceled - turned into virtual event
US Youth Soccer ODP Girls Thanksgiving Interregional
Soccer
November 22-28 Canceled
3v3 Live Soccer Tour National Championships
Soccer
November 28-29 Relocated to Texas
FAU College Basketball Invitational
Basketball
World Comes to the Palm Beaches
Baseball
December 3-6
Delray Beach Pickleball Classic
Pickleball
Holiday Lacrosse Shootout
Novembe 18-22 Relocated to Tampa
November 27-30 Canceled
Re-Booking for FY 22
Lost Room Nights, FY 21
Yes
1,915
Canceled
Yes
60
The Swim Team Training Camp taking place at public aquatic facilities have been canceled
Yes
2,473
Yes
100
December 19-20 Canceled
In-process
700
Baseball
December 27-31 Canceled
Yes
150
Holiday Basketball Classic of the Palm Beaches
Basketball
December 28-30 Canceled
Yes
1,280
XPE NFL Pre-Draft Combine
Football
January 2 - April 28 Relocated to Broward County, FL
No
1,800
American Youth Soccer Organization (AYSO) State Games
Soccer
January 15-18
Canceled
Yes
560
Gainbridge LPGA
Golf
January 25-31
The LPGA originally moved the date back to February, but ultimately relocated the event to Orlando
In-process
1,650
USA BMX - Citrus Classic Nationals
BMX
January 29-31
Moved to Sarasota, FL
No
2,050
USA BMX - Florida State Championships
BMX
February 5-7
Moved to Naples, FL
No
680
Florida Coast Cup
Soccer
February 12-15
Canceled
In-process
700
Event Name
Sport
Event Dates
Garden of Life Palm Beaches Marathon
Running
Florida Silver Gloves Boxing Championships
Boxing
December 12
College Swim Team Training
Swimming
December 15January 15
Future Phenoms College Combine
Lacrosse
West Palm Beach Invitational
Basketball
Coast to Coast Winter Showcase
Impacts
December 11 - 13 Canceled
December 19-20 Relocated to Orlando
Event Name
Sport
Sun Conference Women's Flag Football
Flag Football
AAU Basketball
Event Dates
Impacts
Re-Booking for FY 22
Lost Room Nights, FY 21
February 13-14
Relocated to Babson Park, FL
No
80
Basketball
April 10-12
Moved to Orlando
No
360
USAB Jupiter Jam
Basketball
May 15-16
Canceled
Yes
250
USSSA Lake Lytal Blast
Fastpitch Softball
May 29-30
Canceled
Yes
N/A
Florida Lacrosse Cup
Lacrosse
June 19-20
Canceled
Yes
150
World's Perfect Athlete
Multi-sport
June 25-27
Canceled
Yes
200
USTA Girls 12's National Clay Court Championships
Tennis
July 11-18
Relocated to Ft. Lauderdale, FL
Yes
500
Total Projected Room Night Reduction
50,394
Orange Bowl Youth Football Clinic Orange Bowl Field at Glades Pioneer Park, Belle Glade
The Palm Beach County Sports Commission (PBCSC) teamed up with the Orange Bowl to host a Youth Football Clinic on Orange Bowl Field at Glades Pioneer Park. The Orange Bowl Youth Football Clinic took place on June 22nd from 9am – 11am. The Miami Hurricanes, led by head football coach Manny Diaz, rolled into Palm Beach County to organize the football camp, which was free and open to the public. Over 120 youth from Belle Glade attended the Orange Bowl Youth Football Clinic. Participants ages ranged from 3 to 14. Coach Manny Diaz was accompanied by his assistant coaches to provide football instructions, conditioning workouts, and oversee football drills. The University of Miami also brought members of its football team to teach the participating youth, such as Palm Beach County native Amari Carter, freshman quarterback Tyler Van Dyke, and nationally renowned wide-receiver, Mark Pope. Miami Hurricane football alumni, such as Travis Benjamin and Super Bowl Champion Damien Berry, also taught the participating youth lessons on football and life. All participants received a free shirt and a picture with Obie the Orange. The Palm Beach County Sports Commission has delivered two marquee youth football clinics to Belle Glade over the last 2 years. In addition to the Orange Bowl Youth Football Clinic, the Sports Commission also hosted the Super Bowl LIV Football Camp during January of 2019. Belle Glade enjoys a rich legacy of football, which makes it a prominent destination for football related camps and clinics.
Sports-Development Sports Development Executive Summary In FY 21, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of June in FY 21.
Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 21, and below is a breakdown of the development efforts over the past month: •
•
•
•
•
US Open Table Tennis Championships o December of 2021 o 500 projected participants o 1,500 projected room nights International Table Tennis Federation Pan American Championships o November 8-14, 2021 o 700 projected participants o 3,000 projected room nights Tropical 7’s Internationa Youth Rugby Tournament o April 11-17, 2022 o 1,000 projected participants o 2,000 projected room nights CONCACAF Gold Cup & Trainings o June 26-July 1, 2021 o 120 projected participants o 500 projected room nights 3v3 Live West Palm Beach o July 24, 2021 o 150 Projected participants o 50 Projected room nights
•
•
•
•
•
•
•
Prep Baseball Report East Florida Select o June 17-20, 2021 o 720 projected participants o 675 projected room nights Prep Baseball Report Florida Junior Future Series Summer Kickoff o May 15-16, 2021 o 150 projected participants o 150 room nights USA BMX Gold Cup Regional Qualifier o June 18-20, 2021 o 600 projected participants o 375 projected room nights Ripken on Tour o July or August of 2022 o 500 projected participants o 1,200 projected room nights Palm Beach United Water Polo - FEC Summer Classic o June 2021 o 300 Projected participants o 75 Projected room nights Delray Beach Open Pickleball o March 23-27, 2022 o 1,200 projected participants o 1,500 projected room nights APP Masters – Pickleball o January 8 – 17, 2022 o 1,800-2,000 Projected participants o 2,000 Projected room nights
Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 21, and below is a breakdown of site visits conducted over the past month: • •
Florida Sports Foundation – FSF Sports Summit – Marriott Singer Island Perfect Game – PG Coaches Convention – PGA National Park & Gardens Park
Balling on the beach Balling on the Beach, a premier youth basketball tournament, brought over 200 middle school teams to the Palm Beach County Convention Center on June 18-20, 2021. This was the first multi-court basketball tournament held inside the convention center. The Palm Beach County Sports Commission partnered with the event organizer, Iconic Creative Agency, to host this elite amateur showcase. Since its inception in 2018, Balling on the Beach has developed into one of the nation's most prestigious amateur basketball tournaments. The competition took place at four South Florida venues with the entirety of the middle school division playing in the Palm Beach County Convention Center. The participating teams brought over 2,000 athletes to Palm Beach County. The Palm Beach County Convention Center transformed its 100,000-square-foot exhibition hall into the perfect space for basketball. 12 sport courts were constructed in the hall to provide ample space for the tournament, and with the labor shortage, our sports commission sent staff members to the convention center to assist the event owner and the venue with building setup.
Palm Beach County Sports Commission Bid Calendar - FY21 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
Delray Beach Open Pickleball
March 23-27, 2022
1,200
1000
2000
1200
Delray Beach Tennis Center
Awarded Event
APP Masters - Pickleball
January 8-17, 2022
1800
1500
2500
2000
Patch Reef Park
Awarded Event
US Open Table Tennis Championships
December of 2021
500
750
1250
1,500
Palm Beach County Convention Center or South Florida Fairgrounds
Working on Facility Availability
International Table Tennis Federation Pan American Championships
November 8-14, 2021
700
1,050
1,750
3,000
Palm Beach County Convention Center or South Florida Fairgrounds
Working on Facility Availability
Tropical 7's International Youth Rugby Tournament
April 11-17, 2022
1,000
1,500
2,500
2,000
Village Park or The Gardens North County District Park
Working on Proposal
CONCACAF Gold Cup & Trainings
June 26-July1, 2021
120
0
120
500
The Gardens North County District Park & South County Regional Park
Awarded Event
3v3 Live West Palm Beach
24-Jul-21
150
300
450
50
Okeeheelee Park
Working on Facility Availability
Prep Baseball Report East Florida Select
June 17-20, 2021
720
1,080
1,800
675
Ballpark of the Palm Beaches
Awarded Event
Prep Baseball Report Florida Junior Future Series Summer Kickoff
May 15-16, 2021
150
300
450
150
Ballpark of the Palm Beaches
Awarded Event
USA BMX Gold Cup Regional Qualifier
June 18-20, 2021
600
900
1500
375
Okeeheelee BMX
Awarded Event
Ripken on Tour
July or August 2022
500
750
1250
1,200
Gardens Park & The Ballpark of the Palm Beaches
Working on Facility Availability
U.S. Youth Soccer National Championships
July 20 -25, 2022, 2023, 2024
3600
2000
2500
10000
International Polo Club
Submitted Bid Proposal
Palm Beach United Water Polo - FEC Summer Classic
June 5-6, 2021
100
80
100
300
Boca Raon High School
Awarded Event
Shark Wake Park Open
June 11-13, 2021
60
300
360
150
Shark Wake Park 561
Awarded Event
USA BMX National Event
January or October of 2022
1,000
1,500
2500
1,500
Okeeheelee BMX
Working on Bid Proposal
Balling on the Beach (Middle School Basketball Tournament)
June 18-20, 2021
1,200
1,800
3000
1,800
Palm Beach County Convention Center
Awarded Event
Palm Beach County Sports Commission Bid Calendar - FY21 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
USA Track & Field Masters 5K Cross Country Championships
October or November of 2022
400
400
800
400
South County Regional Park
Not Awarded Event
World Baseball Softball Confederation (WBSC) Baseball Americas Qualification Event
May 30 - June 5, 2021
320
5000
5320
2,000
Ballpark of the Palm Beaches & Clover Park
Awarded Event
American Cornhole League
September 3-5, 2021
100
2,000
2100
400
Palm Beach County Convention Center
Submitted Bid Proposal
US National Cheer & Dance Championship
April 17-18, 2021
1,000
2,000
3,000
250
South Florida Fairgrounds
Awarded Event
NAIA Men's Soccer National Championship Opening Round
April 22-24, 2021
160
2,000
2160
250
Keiser University
Awarded Event
NAIA Women's Volleyball National Championship Opening Round
17-Apr-21
80
500
580
100
Keiser University
Awarded Event
NAIA Football Championship Series
April 17 & 24, 2021
120
2,000
2,120
200
Keiser University
Awarded Event
Esports Travel Summit
July of 2023, 2024 or 2025
200
200
400
400
Palm Beach County Convention Center
Working on Bid Proposal with PBCCC
Palm Beach Poker Classic
March 18-28, 2021
500
50
550
150
Palm Beach Kennel Club
Awarded Event
Delray Beach Pickleball Open
March 18-21, 2021
850
1,000
1,850
1000
Delray Beach Tennis Center
Awarded Event
International Wake & Waterski Federation (IWWF) Pan American Wakeboard Championships
June 11-13, 2021
160
500
660
450
Shark Wake Park 561
Awarded Event
International Tennis Federation (ITF) Senior World Championships
May 1-14, 2022
800
1,200
2,000
2,500
The Polo Club of Boca Raton, Woodfield Country Club, Boca West Country Club, Boca Grove, PBG Tennis Center, PGA National Resort
Awarded Event
International Tennis Federation (ITF) Super-Senior World Championships
April 23-May 7, 2022
950
1,425
2,375
3,562
Delray Beach Tennis Center, Delray Beach Swim & Tennis Club & Boynton Beach Tennis Center
Awarded Event
Florida Sports Foundation Summit
May of 2022
80
80
160
240
Marriott Singer Island
Working on Bid Proposal
DEKAFIT Presented by Spartan Race
May 1 or 8, 2021
2,000
3,000
5,000
625
Palm Beach County Convention Center
Finalizing Event Details
Legendary Sports Group Box Lacrosse
February 18-20, 2022
600
900
1500
900
Abacoa Community Park, Village Park, West Boynton Park, Caloosa Park
Finalizing Event Details
Palm Beach County Sports Commission Bid Calendar - FY21 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
National Scholastic Athletic Foundation Outdoor Nationals
March 14-18, 2022
800
1,200
2,000
1,400
Jupiter Community High School
Working on Event Details
Professional Fighers League
April 4-August 28, 2021
500
0
500
10,000
Palm Beach County Convention Center
Reviewing Bid Opportunity
AAU Florida Gold Karate Championships
10-Apr-21
365
550
915
250
Boynton Beach High School
Awarded Event
Eminence Cup
Octobre 28-November 3, 2021
1,500
2,250
3750
6,750
Palm Beach County Convention Center
Working on Bid Proposal with PBCCC
Prmier Soccer Services Copa Rayados Internacional
November 24-28, 2021 / November 2327, 2022 / November 22-26, 2023 / November 27-December 1, 2024
5,000
7,500
12500
10,000
International Polo Club
Submitted Bid
USA Powerlifting Florida State Championships
April 10-11, 2021
150
150
300
75
Hilton Palm Beach Airport
Awarded Event
Palm Beach Volleyfest #3
March 26-28, 2021
825
825
1650
150
South Florida Fairgrounds
Awarded Event
Palm Beach Volleyfest #2
February 26-28, 2021
825
825
1650
150
South Florida Fairgrounds
Awarded Event
Cloverleaf
March 19-21, 2021
1,650
1,650
3,300
660
Palm Beach County Convention Center & South Florida Fairgrounds
Awarded Event
FAU Paradise Invitational
February 8-9, 2021
70
105
175
260
Boca Lago Golf Club
Awarded Event
NCAA Division I Men's Soccer National Championship First & Second Round
April 23-26, 2021
240
1,500
1,740
750
FAU Stadium
Working on Bid Proposal
NCAA Division I Women's Soccer National Championship First & Second Round
April 24-27, 2021 or April 26-29, 2021
240
1,500
1,740
750
FAU Stadium
Working on Bid Proposal
Elite Tournaments Major Soccer Tournament
December 3-5, 2022
10,000
16,000
26,000
15,600
International Polo Club
Not Awarded Event
Palm Beach Juniors Palm Beach Classic
February 12-14, 2021
825
825
1650
150
South Florida Fairgrounds
Awarded Event
Palm Beach Volleyfest #1
January 22-24, 2021
825
825
1650
150
South Florida Fairgrounds
Awarded Event
Palm Beach Juniors Season Kickoff
January 1-3, 2021
825
825
1650
150
South Florida Fairgrounds
Awarded Event
Palm Beach County Sports Commission Bid Calendar - FY21 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
Sun Conference Women's Flag Football Tournament
March 20, 2021
96
250
346
100
Working on Venue Specifications & Availaiblity
Not Awarded Event
CONCACAF Beach Soccer
April of 2021
200
500
700
450
Riviera Beach
Not Awarded Event
CONCACAF Olympic Qualifier
May or June 2021
80
2,500
2,580
500
International Polo Club or FAU Stadium
Not Awarded Event
Perfect Game WWBA World Championship
October 7-11, 2021
1,584
2,250
3,834
3,500
Rorger Dean Chevrolet Stadium
Submitted Bid Proposal
Perfect Game WWBA Freshmen World Championship
October 7-11, 2021
1,152
1,728
2,880
2,600
Ballpark of the Palm Beaches
Submitted Bid Proposal
Perfect Game WWBA 14U World Championship
October 16-19, 2021
468
702
1,170
900
Ballpark of the Palm Beaches
Submitted Bid Proposal
IWWF Pan American Wakeboard Championships
May 27-31, 2021 (Tentative)
150
500
650
450
Shark Wake Park 561
Awarded Event
Southern Invitational
March 1-2, 2021
100
150
250
200
The Falls Club
Awarded Event
Perfect Game Ultimate Baseball Championship
June 22-25, 2021
720
1080
1800
1,500
Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium
Workng on Bid Proposal
Perfect Game 13U WWBA National Championship
July 3-7, 2021
648
972
1620
1,500
Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium
Workng on Bid Proposal
Next Level Greats 7v7 Flag Football
February 6-7, 2021
300
300
600
150
Lake Lytal
Awarded Event
Washington Spirit Preseason Training
March 1-17, 2021
40
0
40
500
FAU, PBAU, Lynn University, The Gardens North County District Park
Awarded Event
International Slow Pitch Softball (ISPS) World Championship
May/June/August/September of 2021
900
1,350
2,250
500
Various Softball Fields Throughout Palm Beach County
Researching Softball Field Availability
Jackson T. Stevens Cup
October 16-19, 2022
160
3,000
3,160
500
Seminole Golf Club
Awarded Event
ClubCorp Club Life Champions Classic
October 9-17, 2021
500
750
1250
1,850
PGA National Resort & Spa
Awarded Event
USA BMX National Event
January 29-31, 2021
800
1200
2000
1,050
Okeeheelee BMX
Working on Venue Availability
Palm Beach County Sports Commission Bid Calendar - FY21 Event Name
Event Date
Participants
Spectators
Total Visitors
Total Room Nights
Projected Facility
Result
AAU Basketball South Florida Regional
January 15-17, 2021
600
600
1200
360
Palm Beach County Convention Center
Finalizing Proposal for Submission
USA Archery Target Nationals & U.S. Open
August 10-13, 2022 & August 9-12, 2023
400
600
#REF!
985
The Gardens North County District Park or the International Polo Club
Working on Bid Proposal
Southern Invitational
March 1-2, 2021
100
150
250
200
The Falls Club
Awarded Event
USGA Walker Cup
May 8-9, 2021
100
500
600
700
Seminole Golf Club
Awarded Event
National Collegiate Baseball Association (NCBA) Division I World Series
May 27th - June 4th, 2021
200
300
500
500
Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium
Working on Proposal
United States Collegiate Athletic Association (USCAA) National Convention
June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025
80
80
160
206
Wyndham Grand Jupiter at Harbourside
Submitted Bid
Perfect Game 15U WWBA National Championship
July 9-16, 2021
5,160
7,740
12,900
15,000
Various Facilities Throughout Palm Beach County
Not Awarded Event
Perfect Game 16U WWBA National Championship
July 16-23, 2021
6,000
9,000
15,000
18,000
Various Facilities Throughout Palm Beach County
Not Awarded Event
Perfect Game 17U WWBA National Championship
July 23-30, 2021
6,000
9,000
15,000
18,000
Various Facilities Throughout Palm Beach County
Not Awarded Event
Small College Basketball Tipoff Classic
November 4-5, 2022
160
2,000
2,160
600
Greene Complex at PBAU
Did Not Pursue this Event
NXL Paintball World Cup
November 10-14, 2021
2,000
3,000
5,000
3,000
Researching Venue Opportunities
Working on Venue Specifications
ProspectWire Summer Classic
June 25-30, 2021
750
1,125
1,875
1,300
Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium
Working on Venue Availability
CSE's Southeast Softball Nationals
July 23-25, 2021
900
1,350
2,250
1,180
Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional
Working on Venue Availability
Game Day USA Junior All American Game
January 15-17, 2021
150
225
375
300
Rinker Athletic Complex, Gardens Park
Working on Venue Availability
21,500
34,320
55,820
58,786
TOTAL Projections
Palm Beach County Sports Commission Site Visits - FY21 Organization
Event
Location
Site Visit Date
Florida Sports Foundation
FSF Summit
Marriott Singer Island
6/3/2021
Perfect Game
Perfect Game Coaches Convention & Charity Golf Classic
PGA National Resort & Spa
6/2/2021
ClubCorp
ClubCorp Champions Classic
PGA National Resort & Spa
5/19/2021
Tropical 7's Rugby
Tropical 7's International Youth Rugby
Village Park, The International Polo Club & The Gardens North County District Park
5/18/2021
Sunshine State Games
Sunshine State Games Lacrosse
The Gardens North County District Park & The Ballpark of the Palm Beaches
5/5/2021
Iconic Creative Agency
Balling on the Beach
Palm Beach County Convention Center
4/29/2021
United States Ninja League
USNL Quarter & Semi Finals
Okeeheelee Park - Jim Brandon Equestrian Center Covered Arena
4/8/2021
Pro Watercross
Pro Watercross World Championship
Okeeheelee Park, Lake Ida Park, South County Regional Park
4/13/2021
DS Sports Ventures
Prospectwire Summer Baseball Event
Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex, Gardens Park, Olympia Park
4/8/2021 - 4/9/2021
NCAA Golf
NCAA D2 Golf National Championship
PGA National Resort & Spa
4/7/2021 - 4/8/2021
US Cheerleading Association
National Cheerleading Event
Convention Center & South Florida Fairgrounds
4/1/2021
USA Track & Field
USA Track & Field Masters 5K
South County Regional Park
3/17/2021
Sport Administration
Eminence Cup
Palm Beach County Convention Center, Hilton West Palm Beach, Rosemary Square, Downtown WPB, Palm Beach Island
3/7/2021
Legendary Sports Group
Box Lacrosse Event
Abacoa Community Park, Village Park, West Boynton Park, Caloosa Park
3/1/2021
Cressey Sports Performance
Professional Baseball Training Program & Ivy League Training Program
Cressey Sports Performance
2/12/2021
Palm Beach County Sports Commission Site Visits - FY21 Organization
Event
Location
Site Visit Date
Play at the Plate
Play at the Plate
Santaluces Athletic Complex
2/12/2021
National Scholastic Athletics Foundation
NSAF Track Outdoor Nationals
Boca Raton High School, Cardinal Newman, Dwyer High School, The Benjamin School, Jupiter Community High School
2/10/2021
United States Golf Association (USGA)
Walker Cup
Seminole Golf Club
2/9/2021
MGO Events & ISHA
WBSC Baseball Americas Qualification
Ballpark of the Palm Beaches
1/26/2021
International Slow Pitch Softball
ISPS Florida Championship
Burt Aaronson South County Regional Park, Ballpark of the Palm Beaches, Okeeheelee Park & Seminole Palms Park
1/11/2021
Washington Spirit (NWSL Team)
Washington Spirit Preseason Training
Palm Beach Atlantic University's Rinker Athletic Complex, The Gardens North County District Park & PGA National
1/8/2021
World Baseball Softball Confederation (WBSC)
WBSC Baseball Americas Qualification
Ballpark of the Palm Beaches
12/16/2020
Corrigan Sports Enterprises
Brine National Cup
The Gardens North County District Park & International Polo Club
12/15/2020
Game Day USA
Game Day USA JAAG
Miller Park, Olympica Park, Little League Park, Santaluces Athletic Complex, Phipps Park, Gardens Park, Jupiter Community Park
12/2/2020
NXL Paintball
NXL Paintball World Cup
Burt Aaronson South County Regional Park, International Polo Club, John Prince Park, Ballpark of the Palm Beaches & The Gardens North County District Park
11/17/2020
Florida Mayhem & Mutineers
Various Esport Event Opporunities
Palm Beach County Convention Center
10/29/2020
US Youth Soccer
Various Event Opportunities
International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex
10/27/2020
Perfect Game
Perfect Game WWBA
Jetblue Park, Lee County Sports Complex
10/8/2020
Communications-Digital Marketing
•
Designed and/or distributed E-Blasts o
Press releases published to PalmBeachSports.com • • • • • •
11th Season of South Florida Collegiate Baseball League Commences June 4 Prospect Select Baseball is a Home Run for The Palm Beaches The United States Earns Olympic Berth After Baseball Americas Qualifier in The Palm Beaches Palm Beach County is Home to Dressage Olympic Games Observation Event Free Youth Football Clinic in Belle Glade Presented by the Orange Bowl Youth Football Alliance Palm Beach County Convention Center to Host First-Ever Basketball Tournament
Social Media: • Internally managing the PBCSC social media engagement • Developed monthly calendar of social media posts across multiple platforms • Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more Top performing social media posts: • Balling on the Beach coming to the Palm Beach County Convention Center (Facebook) • Kids Fitness Festival returning on June 30 (Twitter) • Orange Bowl Youth Football Camp (Instagram) • First Responder Games bring over 30 sports to Palm Beach County (LinkedIn)
Orange Bowl Belle Glade Community Youth Event The Palm Beach County Sports Commission supported the Orange Bowl Youth Football Alliance’s free youth football camp which was held June 22 on Orange Bowl Field at Glades Pioneer Park in Belle Glade. The camp was led by Miami Hurricanes head coach Manny Diaz, his staff, and players. The event gave local youth the chance to experience world-class coaching at one of Palm Beach County’s finest sports facilities.
Earned Media from the WBSC Baseball Americas Qualifier
From May 31 to June 4, the baseball world turned its attention to the Ballpark of the Palm Beaches in West Palm Beach for the WBSC Baseball Americas Qualifier; the tournament was Palm Beach County’s first Olympic Qualifier for baseball. As an official Tokyo Olympics qualifier, the event was internationally recognized and commanded significant media attention for The Palm Beaches. A total of 1,849 mentioned referring to Palm Beach County were recorded. The WBSC Baseball Americas Qualifier and our destination reached millions of people worldwide through media with: • 2,805,354 in local, national, and international TV news audience • 1,367,246,874 in total online and print audience This widespread coverage turned in a strong earned media value for the tournament and The Palm Beaches with: • $519,290 in national and local TV news publicity • $56,475,289 in total online and print publicity
Sports Destination Management The Palm Beach County Sports Commission was heavily featured in a recent issue of Sports Destination Management, a premier sports tourism industry publication. The magazine published a four-page article detailing golf’s prominence in Palm Beach County. The piece is a great marketing tool that will be seen by key sports events owners and industry partners.
PUSH Magazine PUSH Magazine awarded the Palm Beach County Sports Commission a free advertisement placement in each monthly issue for one year. The magazine is an emerging sports industry travel publication whose audience is primarily made of event owners and industry partners. The advertisement will be a great tool to maintain Palm Beach County’s status as a premier sports destination.
The United States Earns Olympic Berth After Baseball Americas Qualifier in The Palm Beaches WEST PALM BEACH, Fla. -- The Palm Beach County Sports Commission hosted the WBSC Baseball Americas Qualifier for the XXXII Olympiad Tokyo 2020 from May 31-June 5 at the Ballpark of the Palm Beaches. The United States advanced to the Olympics after an undefeated five-game campaign. Eight nations competed over 16 games for the second-to-last spot in the six-team tournament. The U.S., Dominican Republic, Puerto Rico, Nicaragua, Cuba, Venezuela, Canada, and Colombia participated in the event which took place at two venues – the Ballpark of the Palm Beaches in West Palm Beach and Clover Park in Port Saint Lucie. Throughout the competition, fans were treated to elite-level baseball featuring a mix of up-and-coming players and veteran major leaguers. Familiar names like Jose Bautista, Todd Frazier, Melky Cabrera, and Anibal Sanchez played alongside rising prospects in the minor leagues like Matthew Liberatore and Julio Rodriguez, the no. 30 and no. 5 prospects in baseball respectively, per MLB.com.
Household names were aplenty at the Ballpark of the Palm Beaches with the Palm Beach County Sports Commission honoring multiple MLB greats and hall of famers with ceremonial first pitches. Legends like Ivan ‘Pudge’ Rodriguez, David ‘Big Papi’ Ortiz, Andre Dawson, Larry Walker, Jeff Conine, Johnny Bench, Tony Armas, Liván Hernández, Dennis Martínez, and Bucky Dent made appearances throughout the week. Despite Covid-19 safety restrictions to limit capacity, the two venues generated impressive attendance figures with over 25,000 fans attending at least one game throughout the week. For those not in attendance, the game was broadcast in over 70 countries and territories while over 2,000,000 fans engaged with the tournament through social media. The local and international media provided plenty of coverage, especially across North, South, and Central America with close to 200 accredited media members for the tournament - attending personally or virtually - taking advantage of the post-game press conferences which were provided in both English and Spanish.
The tournament also made a different kind of impact with on-site coronavirus vaccinations available each day. Thanks to the Health Care District of Palm Beach County, vaccines were available for free to all attendees. The Health Care District also vaccinated the players and staff of each team in need prior to the tournament beginning. The Palm Beach County Sports Commission expected the tournament to make a strong economic impact in Palm Beach County. With eight teams, personnel, and fans, the event brought an added boost to already surging tourism trends.
“The United States will play in this summer’s Olympics, and it all started right here in The Palm Beaches,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “The Palm Beach County Sports Commission could not have been more honored to host the WBSC Baseball Americas Qualifier for the XXXII Olympiad Tokyo 2020.”
The Ballpark of the Palm Beaches might be Palm Beach County’s newest professional baseball facility, but it is no stranger to hosting world-class baseball. Two recent World Series champions, the Houston Astros (2017) and Washington Nationals (2019) call the ballpark home each year for their Major League Baseball Spring Training games. Many elite baseball events have also played at the park including the Prospect Select Wave Invitational, Baseball Canada Junior Nationals, Palm Beach Classic, and Perfect Game USA 14U Florida Showcase. The ballpark contains a total of 13 MLB fields and five multipurpose athletic fields which are covered in beautiful Bermuda grass and cater to soccer, lacrosse, football, rugby, and more. Among the eclectic events that the venue has hosted are Battlepark Mixed Martial Arts, SoFlo Turkey Shootout in lacrosse, The Palm Beach Cup in soccer, and Sunshine Games Ultimate Frisbee.
Baseball Hall of Famers and MLB Greats to be Honored at Olympic Baseball Qualifier WEST PALM BEACH, Fla. – The Palm Beach County Sports Commission has announced the Hall of Famers and Major League Baseball greats who will be honored at upcoming Olympic Baseball Qualifier games at the Ballpark of the Palm Beaches May 31-June 4. The prestigious list of names scheduled to appear includes Hall of Famer Larry Walker, Hall of Famer Andre Dawson, Hall of Famer Ivan "Pudge" Rodriguez, David "Big Papi" Ortiz, and many more. Monday, May 31 Venezuela vs. Cuba – 1:00 p.m. • •
Tony Armas (Venezuela), two-time Major League Baseball All-Star and two-time American League home run leader Liván Hernández (Cuba), two-time MLB All-Star and 1997 World Series champion
Colombia vs. Canada – 7:00 p.m. • •
Édgar Rentería (Colombia), five-time MLB All-Star and two-time World Series Champion Larry Walker (Canada), five-time MLB All-Star and incoming member of the National Baseball Hall of Fame
Tuesday, June 1
Nicaragua vs. Puerto Rico – 1:00 p.m. • •
Dennis Martínez (Nicaragua), four-time MLB All-Star and member of the Canadian Baseball Hall of Fame Iván ‘Pudge’ Rodríguez (Puerto Rico), member of the National Baseball Hall of Fame, 14-time MLB All-Star, and 2003 World Series champion
Dominican Republic vs. USA – 7:00 p.m. • •
David Ortiz (Dominican Republic), 10-time MLB All-Star and three-time World Series champion Jeff Conine (USA), two-time MLB All-Star and two-time World Series champion
Super Round, June 4 •
Andre Dawson (USA), member of the National Baseball Hall of Fame and eight-time MLB All-Star
•
Bucky Dent (USA), three-time MLB All-Star, two-time World Series champion, and World Series MVP
Witness Baseball History in The Palm Beaches Support Team USA Moving on to the Super Round are:
•
United States (3-0) Venezuela (3-0) Canada (2-1)
•
Dominican Republic (2-1)
• •
Head-to-head contests among these teams from the Opening Round will carry over into the Super Round standings. The first two games of the Super Round will take place at the Ballpark of the Palm Beaches in West Palm Beach, Florida on Friday. The team with the best Super Round record will be declared the winner and become the fifth National Team to advance to the Tokyo Olympic baseball tournament, joining world #1 Japan, #3 Korea, #5 Mexico, and #18 Israel, who have already punched their ticket to the 2020 Tokyo Games. Witness history on Friday, June 4 at the Ballpark of the Palm Beaches.
First Responder Games to Celebrate Heroes, Generate Revenue in Palm Beach County WEST PALM BEACH, Fla. -- For nearly two weeks this June, Palm Beach County will become the competition hub for our nation's heroes. Police, firefighters, military, first responders, federal agents, and emergency medical personnel will gather to compete in various sports in the First Responder Games. This year marks the third time in seven years that the Palm Beach County Sports Commission is hosting the event. The First Responder Games, scheduled for June 8-20, 2021, is an Olympic-style competition that will take place across several venues throughout Palm Beach County. This multi-sport event will attract over 2,500 first responders from across the United States competing in 30 different sports, including basketball, softball, soccer, flag football, golf, ice hockey, fishing, archery, tennis, pickleball, swimming, volleyball, bowling, billiards, darts, racquetball, sporting clays, powerlifting, and cycling.
Multiple venues throughout Palm Beach County will be utilized to accommodate the variety of events. The Gardens North County District Park will host several sports, including soccer, flag football, tennis, and pickleball. Other venues include Okeeheelee Park, John Prince Park, PGA National Park, Palm Beach Atlantic University, Wellington National Golf Club, Madison Green Country Club, Greenacres Bowl, and Palm Beach Ice Works. The DoubleTree by Hilton Hotel and Executive Meeting Center in Palm Beach Gardens will serve as a venue for many of the event's indoor sports. The First Responder Games will create significant tourism and economic impact for Palm Beach County. This year's event is expected to provide a boost to Palm Beach County's hospitality industry with a projection of over 2,000 hotel room nights and $1.4 million in total economic impact.
“The First Responder Games represents a defining moment for our sports commission as we are recovering from a pandemic that severely compromised the sports industry in Palm Beach County and across the nation," said George Linley, executive director of the Palm Beach County Sports Commission. “This event will bring players for 30 different sports while creating a tourism impact across The Palm Beaches. Moreover, in hosting the First Responder Games, our sports commission can celebrate heroes that dedicate their lives to public service and endured a year that brought so many challenges to first responders."
Palm Beach County is Home to Dressage Olympic Games Observation Event WELLINGTON, Fla. -- The U.S. Dressage Olympic Games Observation Event – the final stage before the Games of the XXXII Olympiad – takes place this week at the Palm Beach International Equestrian Center in Wellington. The competition runs from June 8-11 and will feature a shortlist of 14 pairs of riders and horses; Wellington residents Susan Dutta, Jessica Howington, and Adrienne Lyle are slated to participate. The riders are competing for three team spots and one traveling reserve role in this summer’s Olympics. This event is not a selection trial where top finishes determine a team. Selectors instead will look at each pair’s scores from 2020 and 2021 and how those scores are trending, as well as considering the prior international experience and which horses are likely to fare best with the long journey to and expected heat and humidity at the Tokyo Olympic Games. The final team selection will be announced by June 21. The dressage portion of the Tokyo Olympic Games will take place from July 23-30 and will feature both team and individual competitions. The schedule for the Dressage portion of the Tokyo Olympic Games is as follows: July 23 – Horse Inspection July 24-25 – FEI Grand Prix Test (Qualifier for the Team and Individual Finals) July 27 – FEI Grand Prix Special (Team Final) July 28 – Second Horse Inspection & FEI Grand Prix Freestyle (Individual Final) The U.S. Olympic Dressage Team has enjoyed recent success at the Olympics with a bronze medal finish at the 2016 Olympics in Rio de Janeiro, Brazil. Palm Beach County was well-represented in Brazil by Loxahatchee-based riders Allison Brock and Shelly Francis making the final roster.
The host venue for this Olympic qualifier will be Palm Beach International Equestrian Center (PBIEC). The center is considered by many to be the most recognizable equestrian sporting venue in the U.S. It encompasses a total of 500 acres, and the competition arenas alone cover 80 acres. All 18 arenas feature state-of-the-art sand footing, and the main International Arena is surrounded by stadium and box seating as well as hospitality pavilions that are available for private events. The main grounds house more than 250 permanent equine stalls, horse trails, pedestrian paths, golf cart tracks, and dedicated shopping areas. PBIEC is open year-round for equestrian competition and is home to the internationally renowned Winter Equestrian Festival from January through March.
The U.S. Dressage Olympic Games Observation Event marks the second Olympic event to take place in The Palm Beaches in June. Earlier this month, the WBSC Baseball Americas Qualifier took place at the Ballpark of the Palm Beaches in West Palm Beach. The six-day tournament featured eight nations battling for the second-to-last spot in the Olympic baseball tournament. The U.S. clinched a trip to Tokyo by storming through the competition with an undefeated 5-0 record.
Prospect Select Baseball is a Home Run for The Palm Beaches WEST PALM BEACH, Fla. -- Just days after Palm Beach County was home to the Baseball Americas Qualifier for the XXXII Olympiad, it will be home to one of the nation's largest high school age baseball tournaments. The Palm Beach County Sports Commission is partnering with The Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, and Palm Beach County Parks and Recreation to host Prospect Select Baseball’s national showcase event, the Palm Beach Classic. This summer, this flagship event of Prospect Select Baseball will take place in The Palm Beaches for the fourth time in the past five years. The Palm Beach Classic will attract elite travel teams from across the United States, Canada, Puerto Rico, Venezuela, Dominican Republic, and the Bahamas. These teams will compete in a wood bat-only format, featuring three age groups (14U, 16U, and 18U). The Palm Beach Classic, scheduled for June 8-13, will feature approximately 250 teams, consisting of more than 4,500 athletes. Palm Beach County’s premier baseball venues, The Ballpark of the Palm Beaches in West Palm Beach, Roger Dean Chevrolet Stadium in Jupiter, and the Santaluces Athletic Complex in Lantana, will come together to offer the nearly 30 diamonds required to host these players and games.
Prospect Select Baseball will also bring its prestigious TOPPS Showcase to the Ballpark of the Palm Beaches. The TOPPS Showcase will take place in conjunction with the Palm Beach Classic and features 80 of the country's most talented high school baseball players. These players will compete in a variety of skills competitions before playing in the TOPPS Showcase game. Prospect Select Baseball will launch its inaugural Palm Beach Classic Futures at the Ballpark of the Palm Beaches, from June 11-14. This event will include the 13U and 14U age divisions. Approximately 50 teams, consisting of 900 athletes will compete. This event will take place simultaneously with the flagship Palm Beach Classic. In addition to home runs and great catches, this event will bring tremendous economic benefits. The influx of visitors will create an estimated $4 million in visitor spending while generating an enormous boost to hotel occupancy levels. Prospect Select Baseball’s Palm Beach Classic represents the largest sports event, from a team participation perspective, taking place in Palm Beach County, since the pandemic’s onset. The event undoubtedly symbolizes the successful recovery of sports tourism in The Palm Beaches.
Newsletter of the Palm Beach County Film and Television Commission | July 2021
IN THIS ISSUE 1 NEW EPISODES OF OTT 2 SHARKS GALORE 3 T-MOBILE & MLB TEAM UP 4 FIND YOURSELF OUTSIDE 5 OLYMPIC QUALIFIERS 6 FOOTBRIDGES 7 SSOF WINNER UPDATE
2195 Southern Boulevard, Suite 520 West Palm Beach, FL 33406
pbfilm.com
ON THE TOWN CELEBRATES BLACK & HISPANIC PRIDE Production is underway on two unique episodes of The Palm Beaches TV’s signature lifestyle series, On the Town in The Palm Beaches. Two new episodes will focus on African American and Hispanic cultures and communities in Palm Beach County. From Black-owned businesses to arts organizations, actor/director and series host Frank Licari will explore them. Similarly, he will delve into the county’s diverse Hispanic community. “While we have done occasional segments in the past on the cultural history of Palm Beach County, I’m looking forward to really delving in and telling several stories,” says Licari. “There are so many stories of families and their love, hard work and dedication in building these businesses of color. Now is the time to celebrate their accomplishments. We look forward to introducing viewers to some of the little-known faces and places that are part of our cultural fabric in Palm Beach County,” says Joyce Belloise, Vice President of Content and Community Partnerships for South Florida PBS. These shows mark a departure from the usual, city-focused themes. In previous seasons, the Emmy-nominated show featured towns like Jupiter, Wellington, Delray Beach, The Glades and others. But in this new twist, the people are the focus, rather than the towns. Episodes will air on South Florida PBS stations WXEL and WPBT during August and September and again in the corresponding months of national recognition – February which is Black history month and September/October, during which Hispanic Heritage is observed. Learn more about the series online at southfloridapbs.org/on-the-town.
A SUMMER OF SHARKS It’s a shark-lovers’ paradise this summer as SharkFest and Shark Week premier on Nat Geo and the Discovery Channel! Watch as the Palm Beaches take center stage for shows like Shark Gangs, World’s Biggest Bull Shark, Sky Sharks, Shark School, and Sharkadelic…to name a few. Natural events that take place along Palm Beach County’s coastline, like the mullet run and blacktip shark migration, lure production crews every year and culminate in a variety of programming that highlights the majesty and misconceptions of these sharp-toothed scene stealers. Additionally, the great offerings of shark diving tours and charters out of Jupiter, Riviera Beach and more have continued to draw leads for new series. SharkFest premieres on July 5, and Shark Week launches July 11. For more info, visit nationalgeographic.com and discovery.com.
VERLANDER’S SALUTE TO SERVICE Eight-time MLB All-Star Justin Verlander joined two-time Olympic softball medalist Jessica Mendoza in a salute to veterans for T-Mobile’s Beyond The Bases web series. Verlander’s Wins for Warriors program connects veterans with service dogs to Verlander at Gardens Park aid in the transition to civilian life. Directed by Domonic Smith of Shooter Productions and filmed at Gardens Park in Palm Beach Gardens, the inspirational video kicks off with an interview with Verlander, followed by delightful interactions with some highly trained, lovable canines, and concludes with conversations with real veterans participating in the program. The video was released in celebration of Military Appreciation Month and launches the second season of the series. Get inspired at tmobilebeyondthebases.com/#/ episode/1. 4D
FOCUS ON FILM FIND YOURSELF OUTSIDE Where do you go to find out who you really are and what you're really capable of? Eddie Bauer’s #findyourselfoutside campaign tells stories about underrepresented communities and what nature means to them. In a recently released web segment titled Find Yourself Outside: Imagine What’s Possible, Eddie Bauer Community Leader Perry Cohen and Adventure Travel Guide Trevor Frost explored Riverbend Park in Jupiter and Loxahatchee Slough in Palm Beach Gardens, kayaking along the Wild & Scenic Loxahatchee River and taking in serene views of wilderness and wildlife. “It brings me back to that unbridled joy I had as a kid,” Cohen says during his eco-tourism explorations. Check out the segment at youtube.com/watch? v=ae8LrssEXo8.
BALLET BRINGS STORY TO LIFE MB Films & FB Ensemble have released an enchanting short film titled Missed Connections, featuring ballet dancers from the Miami and New York City Ballet. Filming took place last year at Coral Cove Park Coral Cove Park in Tequesta, a polo farm complex in Wellington, and various other locations across Palm Beach County. The film is directed by Megan L.C. McNally and choreographed by Gilbert Bolden III, with cinematography by Jason Greene. “We were able to find so many unique, vivid backdrops in the area, and particularly enjoyed the landscape of Coral Cove Park, where we filmed sunrise shots utilizing the coral rocks along the beach.” said McNally. The film is now available online with an emphasis on digital promotion. Escape into the beauty of Missed Connections at Wellington Polo Complex vimeo.com/564470784.
HOME RUN OLYMPIC COVERAGE Eight international teams recently competed for a spot in the upcoming Summer Olympics. The baseball Olympic Qualifiers took place at the Ballpark of The Palm Beaches where Team USA Team USA clinched their spot for the Tokyo Olympics with a 10-1 win over Canada. The series was made possible with a partnership between Palm Beach County and St. Lucie County. The games were broadcast on ESPN+ in over 70 countries and territories, while over 2,000,000 fans engaged with the tournament through social media. The local and international media provided plenty of coverage, especially across North, South, and Central America with close to 200 accredited media members for the tournament, attending personally or virtually, taking advantage of the post-game press conferences provided in English and Spanish. Team USA joins Japan, Israel, Mexico and South Korea at the Olympic baseball tournament from July 28 to August 7 in Fukushima and Yokohama, Japan. See more at olympics.com/tokyo-2020.
NEW SEASON OF LOVE & HIP HOP VH1’s popular reality series Love & Hip Hop Miami is currently in production on Season 4, and The Palm Beaches set the scene for some major conversation moments. One of the main characters has a family member in Martin County, and they frequently meet in the middle for walkand-talks to recap the drama or plan for upcoming social events. Filming has taken place in downtown West Palm Beach, Mizner Park, South Inlet Park, Pinewoods Park and Sugar Sand Park in Boca Raton. Stars of the series include iconic rappers Trina and Trick Daddy. The show regularly draws over one million viewers per episode. See more at vh1.com/ shows/love-and-hip-hop-miami.
NEW PROGRAMS ON THE PALM BEACHES TV
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Two new shows have been added to The Palm Beaches TV lineup for your viewing pleasure! A Wild Connection, hosted by international wildlife expert James Currie, explores the fascinating sea turtle population that annually nest on the beaches and shores of Palm Beach County. A Wild Connection was produced in partnership with Loggerhead Marinelife Center. Also joining the lineup is a new episode of Art Adventures of The Palm Beaches with host, Shelli Lockhart. Produced in partnership with the Cultural Council for Palm Beach County, the show explores the vibrant local arts and culture community. The new episode, “Art of Nature”, showcases some of the county’s most spectacular gardens, including the Morikami Museum and Japanese Garden, Mounts Botanical Garden and the Ann Norton Sculpture Gardens. Both shows can be viewed on demand at ThePalmBeaches.TV.
Shelli Lockhart
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FOCUS ON FILM APPLAUDING WINNERS FOR BRJFF The 5th Annual Judy Levis Krug Boca Raton Jewish Film Festival (BRJFF) is pleased to announce this year’s winners. Running from January 5 through May 16, the virtual festival featured a diverse collection of over 50 premiere films and 24 webinars and was considered one of the largest virtual Jewish Film Festivals in the country. The prize for Best Feature was awarded to The Good Traitor, a historical drama of one man’s impassioned resistance to the Nazis. Love It Was Not, the tragic story between a young Jewish prisoner in Auschwitz and Austrian SS officer, won Best Documentary Film, and the Israeli drama Only Bibi walked away with the win for Best Short Film. “We were incredibly proud of our Festival’s line-up this year,” said Lesley Rich, BRJFF Program and Production Director. “Seeing these films get the recognition they deserve brings us tremendous excitement.” See more at bocajff.org.
SUMMER SCHOOL FILM PREMIERE A film about bringing two distinctive cultures together, golf and skateboarding, recently made its premier at the Palm Beach Improv. Summer School, directed by David Hamzik, a cinema verité style piece that shines light on the similarities between these sports and introduces an authentic cast of characters. The “Hangry Kids” lead the way with help from friends Rickie Fowler, Zion Wright, Sam Dorman, and Jessica Korda. The film is derived from a nonprofit called The Hangry Project, an initiative that puts refrigerators at skateparks and keeps them stocked with free food for the kids. The concept originated from Brad Gehl who is currently a pro golfer living in Palm Beach County. The bulk of the project was filmed with a local crew of about five people in ten days throughout The Palm Beaches. See more about the film at thehangryproject.com.
LOCAL PRODUCER INSPIRES STUDENTS Multitalented actress, author, producer, and television series host Jacqueline Journey recently offered tips for professional success to high school students at Palm Beach Gardens Community High School. Journey hosts the series Passport to The Palm Beaches on The Palm Beaches TV and spoke to students in the TV/Film and Journey at PBGHS Radio Production magnet program about job preparedness and professionalism. She also shared tips from her book, The Diva’s in the Details. One lucky student got an autographed copy of the book! “I truly enjoyed speaking to these amazing students. It was a pleasure meeting and spending time with future writers, directors, producers, and other industry technicians being developed right here in Palm Beach County. I look forward to seeing some of these talented young people on sets in the future,” Journey said. She also made a donation of several pieces of technical equipment for the school’s studio. To see Jaqueline Journey in action, watch Passport to The Palm Beaches on Destination America and online at ThePalmBeaches.TV.
JUPITER BEACH SETS THE SCENE Tahe Outdoors out of West Wareham, Massachusetts made a beeline for the Florida sunshine back in April for a photoshoot for SIC Maui at Jupiter Beach Park. A variety of looks Jupiter Beach Park are available onsite with a large sandy beach across from a tree-lined lagoon, making it ideal to show off SIC Maui’s line of top-of-the-line paddle boards. “We had a great experience in the area, with ideal weather and conditions. We can’t wait to come back again for a future shoot!” said SIC North America Product, Marketing and Digital Manager Casi Rynkowski. Check out the images and more at twitter.com/sic_maui.
A G-STAR REVOLUTION! G-Star School of the Arts documentary teacher Victor Patrick Avarez's latest film, Revolution Rent, has garnered major accolades from the Hollywood Press. Centered on the groundbreaking musical RENT, Revolution Rent is about the first Broadway play produced in communist Cuba in over 50 years. Those familiar with the play's story will understand the impact and risk taken by Alvarez and company to put the production on in a totalitarian state. Neil Patrick Harris serves as Executive Producer in the film that details original Rent cast member Andy Señor Jr.’s efforts to stage a production of the Broadway hit in Cuba. The documentary, directed by Señor Jr. and Alvarez, also a producer and cinematographer, premiered on HBO on June 15. To see it for yourself, visit hbo.com/documentaries/revolution-rent. 4D
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FOCUS ON FILM FLASHBACK FEATURE: BAYWATCH Baywatch, a 2017 feature film based on the popular 1990’s TV series about a group of lifeguards who patrol a crowded recreational beach, selected Boca Raton as an ideal location for the film’s picturesque coastline, sunny skies, and swaying palm trees. Mega-stars Dwayne “The Rock” Johnson and Zac Efron filmed scenes at South Inlet Park and the Boca Raton Resort & Club for scenes varying from a rescued kite surfer to a character diving from the jetty. All aspects of the filming activity involved the assistance of Palm Beach County Parks & Recreation, the Palm Beach Sheriff’s Office, the U.S. Coast Guard, and the City of Boca Raton among other key PBC municipal players. Dive in for more action at imdb.com/title/tt1469304.
LOCATION SPOTLIGHT FOOTBRIDGES
EDUCATION CORNER SSOF WINNERS SCORE DISTRIBUTION
Footbridges are designed for pedestrians, cyclists and even for wildlife, providing safe crossing over water, roads, and other obstacles and makes a great backdrop for filming. Pondhawk Natural Area is a pristine park in Boca Raton, popular with runners and nature enthusiasts. The footbridge goes over Blue Lake. Best parking access is on the far west side of the Spanish River Library parking lot.
Commons Park
Pondhawk Natural Area
Commons Park in Royal Palm Beach is a great spot to capture sunsets. The Boardwalk Bridge with wood and metal materials create strong lines against the horizon, adding depth to the landscape.
Probably the most well known footbridge is at DuBois Park in Jupiter. The wood structure goes over the waterway that feeds the lagoon and has fantastic views in either direction. Another picturesque footbridge in Jupiter is found at Indian Creek Park. The bridge spans a water catchment lake and leads to a small island. The bridge has zig zag supports and stands out against the soft lines of nature. For more information, visit pbfilm.com.
College Feature award winners in the 2020 Student Showcase of Films, Samuel Romero and Arminio Rivero, and their firstplace film, Speak Only Good of The Dead, just achieved the ultimate for filmmakers in any stage of their career, a distribution deal! As Miami Dade College students, Samuel and Arminio were also SSOF finalists in 2021 for their film, Now You See Nothing. Not only has their hard work paid off with multiple recognitions at SSOF, but their efforts have netted distribution with the DUST Channel. From feature films to short films, DUST presents both established and emerging voices with over 400 cutting-edge stories. “After a year in the festival circuit, we are very happy to share Speak Only Good of the Dead with a broader audience,” said Romero. “It has been a great ride full of very talented and special people!” The film premiered on DUST June 29. Catch it at fb.watch/6rbFFki21t.
STOP MOTION SUMMER COURSE
The Lagoon at DuBois Park
The Lagoon at DuBois Park
Indian Creek Park
As part of the Kravis Center’s Kravis Creates! Virtual Summer Arts Program, young aspiring artists are welcome to Ready, Set, Stop Motion! The Film & Video Department will offer a highly imaginative virtual class on stop motion animation from July 12-16. The program is recommended for ages 7-11. Students will learn camera, lighting, and basic stop motion techniques, as they enjoy conceptualizing, producing, and finalizing their very own scene to be showcased on the final day. See more at kravis.org/education-community/classes.
Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin
* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com
To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000
BOARD OF COUNTY COMMISSIONERS Dave Kerner, Mayor | Robert S. Weinroth, Vice Mayor Maria G Marino | Gregg K. Weiss | Maria Sachs | Melissa McKinlay | Mack Bernard Verdenia Baker, County Administrator
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PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat
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Production Activity Report For May 2021 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the Coronavirus’ impact on Palm Beach County’s production industry beginning in March 2020, year-over-year percentage changes in each category show major increases due primarily to the stability the industry has reached in recovering business lost amidst global lockdowns during the pandemic. For a more detailed historical context of COVID-19’s impact timeline for Palm Beach County and the state of Florida as compared to the U.S. at large, please refer to the March – December 2020 Production Activity Reports. Percentage change variances of ± 10% are as follows for the May 2021 year-to-date production statistics: 1. 2. 3. 4. 5. 6. 7.
Production Revenue: 26% increase Hotel Room Nights: 33% increase Production Days: 41% increase Total Productions: 71% increase Total Leads: 42% increase Lead Responses: 42% increase Lead Conversions: 79% increase
In comparison to pre-pandemic numbers from 2019, cumulative totals for Production Days, Permits, NonPermitted Productions, Leads and Lead Conversions for January–May 2021 have surpassed that of January– May 2019, showing that the Palm Beach County production industry is adjusting and recovering from the hardships and obstacles presented by the pandemic in 2020. Notable productions that have contributed to the economic recovery evidenced in the data collected for May 2021 include television series like VH1’s Love & Hip Hop Miami, Amazon’s the Natti Natasha Miami Project, Nat Geo’s Shark School 2 and Discovery Channel’s Shark Week, commercials for Rocket Mortgage and Polar Bear Coolers, and web content for T-Mobile/MLB. Additionally, the Tourism Branded Content Sponsorship Program has continued on-location production and post-production on several series including Birding Adventures of The Palm Beaches. In the midst of the recovery process, the FTC staff actively generates and pursues leads for new business. While major production epicenters like California and New York were undergoing continuous shutdowns to slow the spread of COVID-19 in January and February 2021, Florida remained open for business. The FTC cultivates those relationships with returning clients to keep Palm Beach County top of mind.
4.E.
January 2021 Production Activity Report May 2021 Production Activity Report May 2020 PRODUCTION REVENUE
$7,458,533
YTD 2020
May 2021
YTD 2021
$59,196,831
$12,730,656
12-MONTH ROLLING REVENUE June 2020 - May 2021
CHANGE
$74,657,634
26%
$186,778,327
HOTEL ROOM NIGHTS
305
3,830
820
5,097
33%
PRODUCTION DAYS
306
2,262
610
3,199
41%
Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS
7 11 18
88 86 174
36 23 59
170 128 298
93% 49% 71%
State FC and Susan Simms Other Leads and Return Clients
5 19
9 104
2 25
16 145
78% 39%
TOTAL LEADS
24
113
27
161
42%
LEAD RESPONSES
24
113
26
160
42%
6
39
11
70
79%
1,759
12,098
2,695 2,695
12,766
6%
LEAD CONVERSIONS WEBSITE UNIQUE VISITORS
4.E.
Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Eight Months Ending May 2021 Period To Date Actual
Curr Budget
Year To Date Budget Var
Actual
Curr Budget
Annual Budget Budget Var
Actual
Annual Budget
Budget Var
OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)
174,465 0 30,687 (25,793) 52,607 11,475 19,641 (4,118)
128,100 0 29,840 244,040 34,290 25,600 57,790 (6,190)
46,365 0 847 (269,833) 18,317 (14,125) (38,149) 2,072
656,306 10,000 167,919 (206,568) 179,915 16,776 50,971 114,596
1,573,800 0 336,490 1,372,850 361,530 74,400 275,750 (49,520)
(917,494) 10,000 (168,571) (1,579,418) (181,615) (57,624) (224,779) 164,116
656,306 10,000 167,919 (206,568) 179,915 16,776 50,971 114,596
1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)
(1,123,694) 10,000 (197,561) (1,858,568) (215,185) (85,624) (260,389) 188,936
TOTAL OPERATING REVENUE
258,965
513,470
(254,505)
989,917
3,945,300
(2,955,383)
989,917
4,532,000
(3,552,083)
OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD
6,637 22,426 370 14,251 117,714 18,826 6,506 16,292 29,616
29,400 40,530 22,270 25,540 215,730 28,380 15,290 29,170 29,530
22,763 18,104 21,900 11,289 98,016 9,554 8,784 12,878 (86)
192,805 208,039 81,712 142,651 903,802 167,061 107,787 154,559 215,424
247,500 353,720 197,830 213,820 1,696,100 232,690 146,250 217,630 238,040
54,695 145,681 116,118 71,169 792,298 65,629 38,463 63,071 22,616
192,805 208,039 81,712 142,651 903,802 167,061 107,787 154,559 215,424
424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000
231,295 353,461 216,988 190,849 1,664,498 185,639 103,013 202,341 172,576
TOTAL OPERATING EXPENSES
232,637
435,840
203,203
2,173,839
3,543,580
1,369,741
2,173,839
5,494,500
3,320,661
26,327
77,630
(51,303)
(1,183,922)
401,720
(1,585,642)
(1,183,922)
0
3,000
(3,000)
(12,477)
9,200
(21,677)
(12,477)
26,327
74,630
(48,303)
(1,171,444)
392,520
(1,563,964)
(1,171,444)
-
-
-
7,921 250,000 257,921
1,800,000 (159,401) 166,667 1,807,266
(1,800,000) 159,401 7,921 83,333 (1,549,345)
227,529 5,778 49,642 20,000 302,949
2,667 300,000 10,000 4,000 132,856 413,333 862,856
NET OPERATING INCOME (LOSS) OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X
Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue* Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses* Net Income (Loss)
(4) (4)
26,324
(4) -
(4)
333 37,500 1,250 500 16,607 51,667 107,857
333 37,500 1,250 500 16,607 51,667 107,857
(33,227)
59,551
(1,216,473)
1,336,930
2,667 72,471 4,222 4,000 83,214 393,333 559,907 (2,553,403)
(962,500)
(221,422)
30,000
(42,477)
(992,500)
(178,944)
7,921 250,000 257,921
2,443,728 2,700,000 (239,101) 250,000 5,154,627
(2,443,728) (2,700,000) 239,101 7,921 (4,896,706)
227,529 5,778 49,642 20,000 302,949
4,000 450,000 15,000 6,000 199,284 620,000 1,294,284
(1,216,473)
2,867,843
4,000 222,471 9,222 6,000 149,642 600,000 991,335 (4,084,316)
4 - F1
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Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Eight Months Ending May 2021 Period To Date Actual MTD Current Year
Actual MTD Prior Year
Year To Date MTD Variance
Actual YTD Current Year
Actual YTD Prior Year
Variance
OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)
174,465 0 30,687 (25,793) 52,607 11,475 19,641 (4,118)
0 0 0 (48,883) (912) 0 0 (555)
174,465 0 30,687 23,090 53,519 11,475 19,641 (3,563)
656,306 10,000 167,919 (206,568) 179,915 16,776 50,971 114,596
1,514,746 10,000 329,342 1,549,200 370,741 89,628 250,206 (40,570)
(858,439) 0 (161,423) (1,755,768) (190,826) (72,852) (199,235) 155,166
TOTAL OPERATING REVENUE
258,965
(50,350)
309,314
989,917
4,073,293
(3,083,376)
OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD
6,637 22,426 370 14,251 117,714 18,826 6,506 16,292 29,616
22,380 30,972 14,199 22,391 106,102 23,422 14,134 33,978 28,793
15,743 8,546 13,829 8,141 (11,612) 4,596 7,628 17,686 (823)
192,805 208,039 81,712 142,651 903,802 167,061 107,787 154,559 215,424
222,727 325,138 159,032 182,088 1,394,630 208,720 109,750 205,239 233,341
29,922 117,099 77,319 39,438 490,828 41,660 1,963 50,680 17,917
TOTAL OPERATING EXPENSES
232,637
296,370
63,733
2,173,839
3,040,665
866,826
26,327
(346,720)
373,047
(1,183,922)
1,032,628
(2,216,550)
0
(12,477)
4,759
(17,236)
NET OPERATING INCOME (LOSS) OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X
0
0
26,327
(346,720)
373,047
(1,171,444)
1,027,870
(2,199,314)
COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY FUNDING PAID TO COUNTY
251,898 (105,324)
120,906 0
130,992 (105,324)
1,874,376 (540,299)
2,363,601 (4,333,352)
(489,225) 3,793,053
TOTAL NET COUNTY FUNDING ACTIVITY
146,574
120,906
25,668
1,334,077
(1,969,751)
3,303,828
NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING
172,901
(225,814)
398,715
162,632
(941,882)
1,104,514
4-F2
Marketing/PR – July 2021 Website Update: Updated website with new photos.
Dance Educators NSSF Range Development Summit Cheney Brothers PBC Curlfriends Natural Hair Expo National Association of Hebrews Membrane Technology Conference Iglesia Pentecostal Unida
07/01/21 07/11/21 07/16/21 07/17/21 07/17/21 07/20/21 07/22/21
07/07/21 07/14/21 07/16/21 07/17/21 07/17/21 07/23/21 07/25/21
1000 350 300 1000 300 650 3000
Convention Conference
Definite Definite
Meeting Consumer Meeting Conference Meeting
Definite Definite Definite Definite Definite
Social Media Followers Facebook – 8,285 (May) to 8,308 (June) Instagram – 1,962 (May) to 1,993 (June) Twitter - 3,121 (May) to 3,110 (June) Instagram Monthly Total Interactions – 172 (up 484%) to 201 (up 7.4%) Impressions – 4,441 (up 243%) to 4,272 (down 6.1%) Reach – 763 (up 79.5%) to 947 (up 24.1%) Generate Profile Visits – 714 (up 25.4%) to 349 (down 51%) Facebook Monthly Total People Reached – 435 Post Engagements – 9,516 Page Likes – 25
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Google Analytics
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It's Not Your Daddy's Closet Anymore [google.com] PRNewswire ... professionals dedicated to the growing closets and organized storage industry will meet at the Palm Beach County Convention Center June 8-10 for ...
PrideStaff West Palm Beach Named Finalist in 2021 Best of Palm Beach County Awards for Third ... [google.com] Franchising.com ... local community through online voting and then honored at a live awards ceremony at the Palm Beach County Convention Center on April 15, 2021. Florida Daybook [google.com] Dothan Eagle ... Cabinets & Closets Conference & Expo. Co-located Wood Pro Expo. Location: Palm Beach County Convention Center, 650 Okeechobee Blvd, West ...
Woodworking conventions are back; WPE Florida/Closets Expo opens in Florida [google.com] woodworkingnetwork.com Nearly 80 companies are exhibiting hundreds of products at the Palm Beach County Convention Center today at Wood Pro Expo Florida and Closets ...
INSPI's web-based design and sales platform to debut at Closets Expo [google.com] woodworkingnetwork.com ... a web-based design and sales solution, for the first time in North America at the Closets Expo, June 9-10 at the Palm Beach Convention Center.
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DEFINITE Room Rental by Month
Booked Date Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 ACTUAL BUDGET Variance Prospects Cancels
Oct-20 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648
Nov-20 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325
Dec-20 94,900 94,900 111,675 111,675 111,675 111,675 111,675 111,675 111,675 111,675
Jan-21 65,548 67,682 54,208 57,675 57,675 57,675 57,675 57,675 57,675 57,675
Feb-21 123,000 203,995 103,380 120,205 115,125 115,125 115,125 115,125 115,125 115,125
Mar-21 94,538 56,038 139,827 135,162 44,862 63,030 63,030 63,030 63,030 63,030
6/28/2021
updated:
Apr-21 153,018 42,593 25,768 25,768 126,683 42,893 73,743 73,743 73,743 73,743
May-21 109,280 146,180 162,335 162,335 99,680 107,000 127,600 174,465 174,465 174,465
Jun-21 131,925 95,450 75,250 75,250 116,295 77,525 113,045 113,045 111,245 111,245
Jul-21 87,350 115,550 85,550 85,550 128,550 115,550 130,050 137,450 137,450 141,600
Aug-21 132,619 132,619 121,119 121,119 121,119 121,119 121,119 136,119 137,769 136,919
Sep-21 50,085 83,235 84,735 84,735 110,860 88,235 88,235 119,410 119,410 128,598
$ $ $ $ $ $ $ $ $ $
TOTALS 1,088,236 1,084,215 1,009,820 1,025,447 1,078,497 945,800 1,047,270 1,147,710 1,147,560 1,160,048
1,150,860 1,780,000
$
37,648
$
8,325
$
111,675
$
57,675
$
115,125
$
63,030
$
73,743
$
174,465
$
111,245
$
141,600
$
136,919
$
119,410
$
191,700
$
127,800
$
243,200
$
204,100
$
334,700
$
192,000
$
152,200
$
128,100
$
79,800
$
36,700
$
52,900
$
36,800
$ $
(78,457) $
104,900
$
(154,052) $
(119,475) $
(131,525) $
(146,425) $
(219,575) $
(128,970) $
46,365
$
31,445
$
$
84,019
$
82,610
$
(629,140)
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
14,438
$
14,438
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
4H
June 2021 Project Status Report Department of Environmental Resources Management Coral Reef Economic Impact Analyses: The National Oceanic and Atmospheric Administration (NOAA) Coral Reef Conservation Program recently released two studies highlighting the importance of our coral reefs to Southeast Florida’s economy. The results of one study show that reef-related diving and snorkeling in Palm Beach County generates about $202 million in economic output and supports 2,015 jobs per year. This is the highest for the Southeast Florida region, which as a whole supports 8,668 jobs and generates about $902 million in total economic output per year. The second study focused on the economic impacts of reef-related recreational fishing trips in Palm Beach County, which generate about $80 million in output and 803 jobs, second only to Monroe County. When looking at the region as a whole, reef-related recreational fishing in Southeast Florida supports approximately 3,787 jobs and generates an economic output of $384 million. These studies provide important information that local communities can use to assist in decision-making and public education. The full reports can be found on the NOAA Coral Reef Information System website, https://www.coris.noaa.gov/activities/florida_economics /welcome.html.
CONCRETE CULVERT DEPLOYMENT
Reef Deployments: The Andrew “Red” Harris Foundation (ARHF) is donating 2,500 tons of concrete culverts to be added to the pre-existing Andrew Harris Reef Trail 1 mile northeast of the Jupiter Inlet. In a series of 5 barge loads, the 8 ft. long culverts are being placed between boulder piles that were deployed last summer in 60 ft. of water. The added material will not only create new reef habitat (sea turtles, jacks, and grouper have already moved in) but will also provide “breadcrumbs” for divers to follow along the seafloor from one boulder pile to the next. Ultimately, this project will result in a uniquely continuous mile-long trail of artificial reef material.
Lake Worth Lagoon Management Plan: The 2021 Lake Worth Lagoon Management Plan has been finalized and is scheduled to be adopted by the Board of County Commissioners on July 13th. The 2021 Plan can be found at https://discover.pbcgov.org/erm/Publications/LWLMangementPlanRevised2021.pdf. As part of the rollout, ERM staff are available to provide presentations to interested parties highlighting the different elements in the 2021 Plan. To request a presentation and additional information or to ask how to support the Plan via resolution, please email your request to ERM-LWLI@pbcgov.org.
Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard
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Sea Turtles: ERM hosted 4 public turtle walks in June at the Jupiter Civic Center in Carlin Park. These events were authorized by the Florida Fish and Wildlife Conservation Commission to educate nearly 100 guests about sea turtles and ERM’s sea turtle conservation efforts while providing the unique opportunity to witness a nesting female loggerhead sea turtle. A key component was to remind guests to be mindful during this time of year by keeping our beaches dark. This can be accomplished by simply turning off any unnecessary lights, closing blinds on beachfront properties and refraining from walking on the beach at night with lights so as not to deter nesting females from laying their eggs or to disorient the hatchlings making their important journey to the water.
HATCHLINGS – PHOTO CREDIT FWC
Seagrass Study: ERM staff, in partnership with the Florida Fish and Wildlife Conservation Commission (FWC), deployed 6 data loggers within the Lake Worth Lagoon to measure and record light intensity and temperature at 3 historical seagrass monitoring stations. Light availability is one of the most important environmental parameters influencing the distribution and abundance of seagrasses. County monitoring events have shown declines in seagrass coverage within the Lagoon since 2013.
STORYWALK – PHOTO CREDIT BOCA RATON PUBLIC LIBRARY
Award for StoryWalk: The City of Boca Raton Public Library was selected by the Florida League of Cities’ Florida Municipal Achievement Awards program as the winner of the City Spirit Award for the StoryWalk program. The StoryWalk initiative addressed a local need by providing an innovative way for children and adults to enjoy reading and the outdoors during the COVID-19 pandemic. StoryWalk was made possible through a partnership with The Friends of the Boca Raton Public Library, Inc. and ERM. VA Fishing Event: ERM staff once again had the privilege to take a group of veterans from the West Palm Beach Veteran’s Affairs Medical Center on a fishing excursion. This time, the group tested the waters at Cypress Creek South Natural Area. Two fish were reeled in and a good time was had by all.
Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!
UPCOMING ERM EVENTS • • • • • • • •
July 7: MEDITATION UNDER THE OAK TREES at Delray Oaks July 10: SENSORY WALK at Winding Waters July 14: A BUGGY BIO BLITZ at Winding Waters July 15: A MORNING PADDLE ON THE LAKE WORTH LAGOON at Bryant Park July 22: RUNNING WILD – FOUR MILE TRAIL RUN at Winding Waters July 29: SWAMP TROMP at Pine Glades August 5: MOTH-ERS NIGHT OUT at Jupiter Ridge Multiple: SEA TURTLE WALKS at Palm Beach County Beaches
Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard
PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended May 2021
Percent Change
12 Months 12 Months ended ended May May 2020 2021
Percent Change
May 2021
May 2020
Total Passengers
459,951
59,595
671.8%
3,116,655
5,512,551
-43.5%
Total Estimated Seat Capacity (1)
583,819
117,628
396.3%
5,114,324
7,255,230
-29.5%
Estimated Load Factor (2)
78.8%
50.7%
28.1%
Total Cargo Tons (3)
2,450
2,215
10.6%
31,336
28,786
8.9%
285,214
75,835
276.1%
2,581,000
3,576,540
-27.8%
3,952
922
328.6%
34,718
48,436
-28.3%
GA & Other Operations (5)
10,689
5,766
85.4%
101,832
76,725
32.7%
Total Operations (5)
14,641
6,688
118.9%
136,550
125,161
9.1%
Landed Weight (thousands of lbs) Air Carrier Operations (4)
60.9%
76.0%
-15.0%
(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org
4.J.
PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended May 2021 Airline Percentage of Market
May 2021
Enplaned Passengers Total Enplaned Passengers American Airlines JetBlue Airways Delta Air Lines United Southwest Airlines Frontier Airlines Spirit Airlines Allegiant Air, LLC Bahamasair Sun Country, Inc. a Minnesota Swift Air Air Canada
240,580 56,779 56,464 54,122 37,802 21,742 4,498 4,306 4,166 545 156 -
Market Share 100.00% 23.60% 23.47% 22.50% 15.71% 9.04% 1.87% 1.79% 1.73% 0.23% 0.06% 0.00% 0.00%
12 Months ended May 2021
Enplaned Passengers 1,563,782 427,822 357,176 323,179 195,810 150,104 40,270 28,657 37,510 1,742 1,005 297 210
Market Share
100.00% 27.36% 22.84% 20.67% 12.52% 9.60% 2.58% 1.83% 2.40% 0.11% 0.06% 0.02% 0.01%
PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended May 2021 Change in Enplanements by Airline
May 2021
Enplaned Passengers
Total Enplaned Passengers American Airlines JetBlue Airways Delta Air Lines United Southwest Airlines Frontier Airlines Spirit Airlines Allegiant Air, LLC Bahamasair Sun Country, Inc. a Minnesota
240,580 56,779 56,464 54,122 37,802 21,742 4,498 4,306 4,166 545 156
May 2020
Enplaned Passengers 31,219 15,077 3,525 4,346 1,825 4,404 1,008 1,034 -
Change in Month to Month enplanements Change 209,361 41,702 52,939 49,776 35,977 17,338 3,490 4,306 3,132 545 156
Percentage Change 670.6% 276.6% 1501.8% 1145.3% 1971.3% 393.7% 346.2% n/a 302.9% n/a n/a
AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended May 2021
May 2021
May 2020
3,790
754
162
168
3,952
922
General Aviation and Other Aircraft Movements
10,689
5,766
Total Aircraft Movements*
14,641
6,688
1,053
-
Passenger Aircraft Cargo Aircraft Total Air Transport Movements
International Passengers (enplaned + deplaned) Domestic Passengers (enplaned + deplaned)
458,898
59,595
Total Terminal Passengers
459,951
59,595
International Cargo (loaded + unloaded)**
-
-
Domestic Cargo (loaded + unloaded)**
2,227
2,014
Total Cargo (loaded + unloaded)**
2,227
2,014
* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight
July 2021
FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR
CONTRACTURAL EXPENSES
EFF DATE
EXP DATE
RENEWAL (and/or) STATUS
SPORTS COMMISSION (R2017-1634)
$5,009,539
10/1/17
9/30/22
1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)
CULTURAL COUNCIL (2017-1632)
$7,754,623
10/1/17
9/30/22
1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)
FILM & TV COMMISSION (R2017-1635)
$1,724,260
10/1/17
9/30/22
1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)
$17,417,615
10/1/17
9/30/22
1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment
DPBC (R2017-1633)
4.K. 1
July 2021 (R2020-1302)
SUBCONTRACTS OVER $100,000
DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184
$474,240 annually including monthly fees of $2,020.
3/1/16
9/30/18
2-2 yr renewals
10/1/16 10/1/18 10/1/20
9/30/18 9/30/20 9/30/22
Amendment 1st - 2-yr renewal 2nd - 2yr renewal
$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000
10/1/18
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal
10/1/20
9/30/22
2nd of 2yr renewal
DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)
$7,000,000 per year
10/1/19
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal
DPBC-Zimmerman Agency LLC R2018-1120 PR
10/1/18
9/30/20
one (1) 2-yr renewal one (1) 1-yr renewal
R2021-0160
$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000 Contract Extension
9/30/21 4/1/21
3/31/21 3/31/22
Covid Extension one (1) 1-yr extension
DPBC-Hills Balfour, LLC
$49,000 annually
1/1/17 10/1/19 10/1/21
12/30/19 9/30/21 9/30/23
1st renewal, 2yr term 2nd renewal, 2yr. term
10/1/14
9/30/17
$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative
DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System
9/30/22
$237,225 base annual includes CRM, CMS & web-site consulting
Sole Source w/auto renewals of 2, 2-yrs.
2
July 2021 On line packages R2014-1800 R2015-1743
development & hosting services Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year
12/15/15
9/30/17
1st Amendment
10/1/17
9/30/19
1st of 2, 2-yr auto renewals
2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule
10/1/18
9/30/19
2nd Amend, with one 2-year auto Renewal remaining
10/1/20
9/30/22
2nd of 2yr renewal
7/1/18
9/30/19
two, 1-year renewals
10/1/19 10/1/20
9/30/20 9/30/21
1st of 2, 1-year renewals Final renewal
$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses
12/1/15
9/30/21
1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2021-0159), 6-month ext (R2021-0280), 6-month ext
DPBC-Professional Convention Management Association (PCMA) (sole Source)
$175,000 Amended 9/13/2020 decrease amount to $133,500
10/1/19
9/30/22
DPBC-Brand USA (sole source)
$410,000
Fall 2019
Summer 2020Fall 2021
R2019-0563
ASAE (sole source)
Culture-Push, Inc. Marketing Services (R2016-0012)
$120,000 Marketing Partnership
suspended until Fall 2021 Currently being prepared
3
July 2021 CC-Global Spectrum L.P.
2020 funding -
7/1/17
9/30/22
CC-Spectra Food Services
Benefits received $260,000 over term
10/1/15
9/30/22
DPBC-Vox International, Inc.
$30,000 annually
2/18/19
2/17/20
Suspended
2/18/20 2/18/21 10/1/21
2/17/21 9/30/21 9/30/22
2/18/19
2/17/20
2/18/20 2/18/21 10/1/21
2/17/21 9/30/21 9/30/22
2/18/19
2/17/20
2/18/20
2/17/21 - On hold
initial term, 4-1yr renewals 1st of 4-1yr. renewals
$30,000 annually, each
2/18/19
2/17/20
initial term, 4 – 1yr renewals
2/18/20 2/18/21 10/1/21
2/17/21 9/30/21 9/30/22
1st of 4-1yr. renewals
Suspended
DPBC-LMG Management
$30,000 annually Suspended
DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA
DPBC-AviaReps (Mexico)
initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals
2nd pf 4-1yr. renewal
(Brazil and Colombia) on hold
O:TDC/Tdcmtgs2021/ContractTrackingReport/Tracking Report February
4
5. OLD BUSINESS
Hoteliers Struggle With Ongoing Labor Shortages Dynamic Staffing, Smaller Teams Provide Some Relief
U.S. hoteliers have struggled to rehire employees and bring on new talent as travel demand has grown in recent months. Pictured above is a job fair held by boutique hotel and restaurant company Zislis Group. (Getty Images) By Bryan Wroten Hotel News Now Jun 29, 2021 | 12:22 P.M. Hoteliers across the U.S. are welcoming the increasing demand this year, but dampening that optimism is the ongoing labor shortage in the industry. Starting 2020 with a shortage of 900,000 workers, employers in the hotel industry then had to lay off and furlough employees after the start of the COVID-19 pandemic due to travel restrictions and the overall loss of travel demand. The U.S. Bureau of Labor Statistics estimates the leisure and hospitality segment lost 3.1 million jobs during the pandemic.
Item 5.C
Here’s a roundup of some of Hotel News Now’s recent coverage on how the industry is handling the labor shortage.
The American Hotel & Lodging Association has come together with labor union Unite Here as well as a U.S. senator and representative to propose legislation to Congress that would help the hotel industry recover jobs lost during the pandemic. (Bloomberg/Getty Images)
The American Hotel & Lodging Association is working with hospitality labor union Unite Here and two members of Congress to push for the Save Hotel Jobs Act to provide aid directly to hotel companies to help them bring back workers. The U.S. hotel industry has seen performance steadily improve along with vaccination rates and the return of warmer weather. While hoteliers hope to take advantage of this pent-up demand for travel, they continue to face a shortage of employees at all levels of operations. With the expected rise of leisure travel during the summer, some U.S. hoteliers are redefining on-property roles. The Kimpton Sawyer Hotel is making positions more dynamic to fill voids, such as asking an associate to work in one department on weekends and in another department during the week.
Item 5.C
Phil Baxter, founder of family-owned and run Baxter Hospitality said his company hired additional managers, creating a management-heavy staff, knowing they will need to fill multiple roles. When looking to rehire laid off staff, some management companies are being careful about not rushing to hire everyone all at once by taking into account the needs for short-term and long-term demand. “We wanted to be extremely thoughtful in making sure we were hiring the right number of people in the right number of positions for the long term,” said Dawna Comeaux, executive vice president and chief operating officer at Spire Hospitality. “We didn’t want to hire people just for the season and then just kind of whiplash lay them off again.”
Job loss in the hotel industry due to the pandemic disproportionately affected women. An employee working at the Ven at Embassy Row in Washington, D.C., is shown here. (The Washington Post/Getty Images)
Some hotel companies are shifting their hiring practices and staffing models to attract and retain talent. Private investment firm Everwood Hospitality Partners is hiring people from outside of the hotel industry, such as from hospitals and retail, and creating work schedules to provide more flexibility to employees with families.
Item 5.C
"One of our hotels has three times as many people on payroll than they need, not all working simultaneously, but as a roster to pull from for just this reason. We may have a senior worker who only wants one or two days a month, or a stay-at-home parent that does not want to be tied to a shift but wants flexibility," said Tracy Kundey, managing director of hospitality at Everwood. "We kid with the general manager about it because she has enough available talent to staff three hotels. It works very well." Everwood is also offering employees $20 an hour in markets where the hourly rage typically ranges between $11 and $15 in order to stand out among other companies looking to hire. Another approach to changing up staffing models is Aimbridge Hospitality’s testing of gig pay. During the Hunter Hotel Investment Conference, Aimbridge President and CEO Mike Deitemeyer said they are trying gig pay in several markets, paying employees at the end of their shift each day. “That is something that we think will have an appeal to a certain demographic,” he said. Bode is TMC Hospitality's boutique brand that caters to social group travel and sits above the company's Drift brand. The company has been using smaller staff models and trying to empower employees more. Shown here is Bode Nashville. (TMC Hospitality)
TMC Hospitality, which operates two boutique hotels for its parent company, TMC Group, has found success in empowering its hotels' smaller teams. At the company’s Bode Nashville hotel bar, the person hired had bartending experience and was a manager in a previous job. "She's a little young, but she's got something about herself that we want to invest in," TMC Hospitality CEO and founder Philip Bates said. "We made her the head of that bar and told her, 'You need to run this bar as if it's your bar. You run the social; you hire who you want to hire; you do all of these things.'" Diversity and representation in hiring remain ongoing challenges and goals for the industry. The Castell Project’s Black Representation in Hospitality Leadership 2021 Report found Black employees lost share of employment in the hospitality industry in 2020 and Black executives continue to be underrepresented among company leadership roles. Thomas Penny, president of Donohoe Hospitality Services, said there “needs to be a greater level of intentionality" in attracting Black employees to senior leadership positions. Some Black mid-level managers who are considering leaving the industry might stay if they see "someone who looks like them in a position of senior leadership, and it may give them the confidence that if they stay in the business, things will come their way,” he said.
Item 5.C
6. NEW BUSINESS
Tourist Development 2022 Recommended Operations Budget
December 2011Bed
Request to Approve
TDC Board Meeting July 8th, 2021 #6A
Palm Beach County Tourism 2022 Budget
Tourist Development Council Table of Contents Page 3 Page 9 Page 19 Page 22 Page 23 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 39 Page 42 Page 45
Checkpoint #14 April Activity Collected May FY2021 Final Forecast FY2022 Recommended Budgets Bed Tax Revenue Distribution 2019 to 2023 Operating Expense Categories FY2021, FY2022 Discover (DTPB) Budget Cultural Council Budget Film & TV Budget Sports Commission Budget Special Projects Beach Programs Five Year Trend- Revenues/Budgets/Reserves PBC Convention Center 1st & 4th Cent Tourism Assets-Revenues & Committed Questions by the Board/Request to Approve
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Palm Beach County Tourism 2022 Budget
Tourist Development Tax (Bed Tax)
2021 Checkpoint #15 Update
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Palm Beach County Tourism 2022 Budget
Tourist Development Tax (Bed Tax)
2021 Checkpoint #14 Update
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Palm Beach County Tourism 2021 Budget
FY21 Key Metrics April 2021 • Hotel Rooms Available 22% Higher LY • Hotel Rooms Available 6% Higher FY2019 April
• Hotel Rooms Sold 342% higher than LY • Hotel Rooms Sold 0.3% higher than FY19 April • Hotel Room Revenue 691% Higher than LY • Hotel Room Revenue 6% Higher than FY19 April
• Non-Hotel Room Revenue 254% Higher LY • Non-Hotel Room Revenue up 146% over FY19 • 18,000 Hotel Room Open Inventory
• Occupancy 72.7% vs. 20% 2020 282% higher than April 2020; 76.8% in April FY 2019 • Average Daily Room Rate $224.84– 66% above 2020; 4.4% above 2019 • 5
Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021 Tourist Development Tax (Bed Tax) Checkpoint #14 April collected May
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Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021 Seasonality Trend
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Palm Beach County Tourism 2021 Budget
Revenue Source- 2020/2021 Non-Hotel Sales & Collections
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Tourist Development Tax (Bed Tax)
Revenue Forecast Final Forecast FY2021 Eight Months Actuals/Four Months Fsct
4.1% Increase over FY20 • Final Forecast Revenue $45.1 Million • Original Budgeted Revenue $45.4 Million • Previous Forecast into Season $37.1M • Revenue Decline to Budget ($0.3M)
• Revenue Increase over FY20 $1.8M • Decline over FY2019 ($9.1M) 9
Tourist Development Tax (Bed Tax)
Cost & Reserve Mitigation Plan Final Forecast FY2021 • Limited Contract Growth Yr. /Yr. to 3% • Reserve Levels reflect the flow-through of all collection revenues above the Pre-Season $37.1M Forecast.
• Minimized Stimulus $ from Beaches & Special Projects to increase available for FY2022 Re-Bound • Minimized Stimulus $ from Reserves • Allow Agencies to redirect any Contract Savings from PPP Funding to Marketing or General & Administration.
• Reserves in all Agencies exceed the Operating Advance provided by Contract
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Palm Beach County Tourism 2022 Budget
Tourist Development Tax (Bed Tax)
2021 Final Forecast Replaces Pre-Season Forecast of $37.1M 11
Palm Beach County Tourism 2022 Budget
Revenue Source per Ordinance Distribution by Agency
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Operating Expenses/Stimulus/Reserves Distribution Discover
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Operating Expenses/Stimulus/Reserves Distribution Cultural Council
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Operating Expenses/Stimulus/Reserves Distribution Film & TV
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Operating Expenses/Stimulus/Reserves Distribution Sports
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Operating Expenses/Stimulus/Reserves Distribution Special Projects
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Operating Expenses/Stimulus/Reserves Distribution Beach Programs
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Palm Beach County Tourism 2022 Budget
Tourist Development Tax (Bed Tax)
FY2022 Recommended Budget With Marketing Stimulus 19
Tourist Development Tax (Bed Tax)
Revenue Forecast Recommended Budget FY2022
11% Increase over FY21 • Recommended Budget $50.1 Million • Return to Growth Rate of FY2018 11%
• Previous Recommendation $44.5M • Revenue Increase over FY21 $5.0M • Revenue Decline over FY19 ($4.1M) • Revenue Decline over FY18 ($3.8M)
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Tourist Development Tax (Bed Tax)
Cost/Stimulus & Reserve Plan Recommended FY2022 • Contract Growth Yr. over Yr. to 5% • Return Cultural Grants and Sports Grants to FY2019 minimum Spend Levels • Flow-through Revenue collected to Marketing Stimulus above the $37.5M Re-Forecast Checkpoint #14 • Utilize remaining Stimulus from Beaches and Special Projects approved FY20 • Reserves in all Agencies meet or exceed the Operating Advance provided by County Contract
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Palm Beach County Tourism 2022 -Budget
Revenue Sources
Trends FY2018 through FY2022 Conservative
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Palm Beach County Tourism 2022 -Budget
Operating Expenses Forecast FY2021; Budget 3/21; Recommended FY2022 Budget 6/21
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Palm Beach County Tourism 2022 -Budget
Operating Expenses Forecast FY2021; Budget 3/21; Recommended FY2022 Budget 6/21
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Operating Expenses/Stimulus/Reserves Distribution Discover
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Operating Expenses/Stimulus/Reserves Distribution Cultural Council
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Operating Expenses/Stimulus/Reserves Distribution Film & TV
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Operating Expenses/Stimulus/Reserves Distribution by Sports
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Operating Expenses/Stimulus/Reserves Distribution Special Projects
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Operating Expenses/Stimulus/Reserves Distribution Beach Programs
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Tourist Development Tax (Bed Tax)
Five Year Conservative Outlooks
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Palm Beach County Tourism 2022 -Budget
Revenue Sources
Trends FY2022 through FY2026 Conservative
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Operating Expenses/Stimulus/Reserves Distribution Discover
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Operating Expenses/Stimulus/Reserves Distribution Cultural Council
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Operating Expenses/Stimulus/Reserves Distribution Film & TV
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Operating Expenses/Stimulus/Reserves Distribution Sports
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Operating Expenses/Stimulus/Reserves Distribution Special Projects
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Operating Expenses/Stimulus/Reserves Distribution Beach Programs
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Palm Beach County Tourism 2022 Budget
PBC Convention Center Performance 39
Palm Beach County Convention Center
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Palm Beach County Convention Center
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Tourist Development Tax (Bed Tax)
1st & 4th Cent Revenues & Tourism Assets Committed Costs
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Palm Beach County Tourism 2022 Budget
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Palm Beach County Tourism 2022 Budget
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Palm Beach County Tourism 2022 -Budget
Tourist Development Tax (Bed Tax)
Questions/Comments TDC Board Members Motion to Approve by TDC Board
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6.B.
Black Hotel Leaders Say Industry Has Opportunity To Rebuild With Diverse Workforce Black Investors Underrepresented in Hotel Industry
Thomas Penny, Tracy Prigmore, Evens Charles By Danielle Hess Hotel News Now Jun 23, 2021 | 1:26 P.M. As the hotel industry recovers from the COVID-19 pandemic and rebuilds its workforce, leaders are stressing the importance of diversity in hiring and prioritizing the advancement of Black employees. According to a news release highlighting data from The Castell Project's Black Representation in Hospitality Leadership 2021 report, Black employees lost share of employment in the hospitality industry in 2020 and continue to be underrepresented "in spite of industry statements of support."
ITEM 6.B
Websites of 801 companies were reviewed, and the study found that only 11% of the 7,243 people listed in jobs at the director level through CEO were Black compared to 16% in 2019, when 630 companies were examined. "This indicates that advancement is not equitable for Black employees in the hospitality industry," the release states.
Providing Opportunities for Black Employees After a year of disruption caused by the pandemic and amid a labor crisis, the hospitality industry has an opportunity to build back with a diverse workforce, Peggy Berg, Castell Project chairwoman, said in the release. “This is a time of remarkable opportunity, as virtually every company in the hospitality industry restructures at once. As McKinsey & Company reports, ‘diverse companies outperform industry peers over time, and the penalties are getting steeper for those lacking diversity.’ This is the hospitality industry’s rare chance to open opportunity to diverse employees and to rebuild equitably," she said. To diversify the workforce, industry leaders will "need to be more accountable and choose to be accountable," said Tracy Prigmore, founder of TLT Solutions and She Has a Deal, which is an organization that helps women become hotel owners through education, networking and mentorship. Providing more research and statistics on diversity similar to the Castell Project's report could help incentivize employers to hire more diverse candidates, she said. "Innovation flows when you have diversity sitting at the table providing insights and making decisions that really do have an impact on your customers," she said. "When we show that there’s better performance results with the diversity of thought and experiences sitting at those leadership tables, then [companies] will be able to see it as value." Thomas Penny, president of Donohoe Hospitality Services, agreed that there "needs to be a greater level of intentionality" in attracting Black employees to senior leadership positions. He added that some Black mid-level managers who are considering leaving the industry might stay if they see "someone who looks like them in a position of senior leadership, and it may give them the confidence that if they stay in the business, things will come their way."
Learning From Other Industries ITEM 6.B
The hotel industry could also look to other industries for examples of proven success with hiring more diverse candidates, said Evens Charles, founder and managing principal of Frontier Development and Hospitality Group LLC. For example, in 2003 the NFL adopted the Rooney Rule, which required teams with an open head coach position to interview at least one diverse candidate, he said. "I can point to two of them that have won Super Bowls in the last 10 years or so," he said. Programs within the industry have been created to promote people of diverse backgrounds, Penny said. He said one initiative he's excited about is the Marriott Foundation's commitment of $20 million to start the Marriott-Sorenson Center for Hospitality Leadership at Howard University's School of Business. "This initiative is bringing together some of our industry's brightest minds coupled with a rich history and legacy of our university to address an opportunity to provide a quality education to African Americans and others of diverse backgrounds," he said. The program will bring "the network and the exposure and everything that's required to ensure that they have a pathway into senior leadership positions and they have the mentors and support along the way to help them advance into the C-suite as well as the ownership side of the business," he added.
Creating an Equal Playing Field Charles added that change starts with providing Black candidates opportunities to interview at higher positions and overcoming biases. "A lot of times we find ourselves having to work harder because of the biases that have plagued our country historically," he said. "Speaking as an African American, we just feel like you have to open the forum in order to get looked at on an equal playing field with someone who is a nonminority." Charles said as an employer he's not going to prejudge someone based on their ethnic background, but he realizes a person of color probably had to go through more to get to where they are. He added that he gets excited at opportunities to "work with or promote or to hire other African Americans." "I am trying to equalize something that has been disproportionately disadvantaged toward a certain group, but outside of that, I wholeheartedly believe there's a significant amount of talent in the African American community," he said. "When I see it, I am probably way more open to providing an opportunity where other groups may walk in with some preconceived notion and it may be harder to get past a person's frame of mind to get certain opportunities."
ITEM 6.B
Hiring More Black Talent As Investment Managers Charles said opportunities for Blacks are especially lacking in his business on the investment manager side. He said Washington, D.C., for example has a lot of blue-collar workers who are people of color contributing billions of dollars to pension funds, but "if you look at how many people of color are managing those investments, it's a fraction of a percentage." "There are plenty of talented investment managers that could be granted opportunities to manage the trillions of trillions of dollars of pension funds and things of that nature that are available to investment managers that are primarily contributed by people of color," he said.
More Black Owners, More Diverse Workforce Prigmore said there's also a lack of Black owners in the industry, and once there are more Black people owning and developing hotels, "we'll see a change," she said. "Blacks tend to understand and see the value of diversity, and therefore, if they are owning the companies who own hotels, then we’ll see greater diversity at the senior level," she said. She cited RLJ Lodging Trust as an example of this. RLJ was founded by Robert Johnson, "and if you look at his team, Leslie Hale is now CEO and the company is diverse across the spectrum, which is intentional," she said. "You get people like Bob Johnson, like myself, we’re very conscious," she said. "I can’t compare myself to Bob Johnson … but the point is we know there are lots of Blacks who are talented and capable of getting the job done. By being a person of color, being a Black woman, I know the value of that talent."
ITEM 6.B
6.C. FIFTH YEAR OF 5 YEAR AGENCY CONTRACT & EXHIBITS
6.C.
DISCOVER THE PALM BEACHES
CULTURAL COUNCIL
SPORTS COMMMISSION
FILM & TV COMMISSION
6.G. - 1.
TO: FROM: DATE: RE:
Tourist Development Council, Board of Directors Vicky Jackson, Director of Grants July 8, 2021 Category B Grant Awards – FY2022
On May 26, 2021, the Cultural Council Board of Directors approved the award recommendations from the Grant Panel for the Tourist Development Fund for Cultural Tourism (Category B) for FY2022. Award amounts are based on the organization’s score from the May 19 panel meeting and the TDC approved funding pool of $3,888,000. Council Approved Recommended Funding Score 2022 Grant 2021 Grant Variance Amount Amount Level 1 Revenues $2 Million & Under Adolph & Rose Lewis Jewish Community Center, Inc.
84.67
$72,222
$60,261
$11,961
Loxahatchee River Historical Society, Inc. *Busch Wildlife Sanctuary (moved from CII to B) Level 2 Revenues between $2,000,001 & $3Million FAU Foundation, Inc. Dorothy Schmidt College of Arts & Letters
96.00 91.00
$103,453 $120,646
$83,210
$20,243 $120,646
84.00
$121,963
$102,371
$19,592
Palm Beach State College The Armory Art Center, Inc. Old School Square Center for the Arts, Inc. *Boca Raton Historical Society (moved from CII to B) Level 3 Revenues between $3,000,001 & $5 Million Palm Beach Dramaworks Palm Beach Photographic Center, Inc The Morikami, Inc. Level 4 – Revenues $5 Million & Over Loggerhead MarineLife Center, Inc. The Henry Morrison Flagler Museum South Florida Science Center and Aquarium SunFest of Palm Beach County, Inc. The Zoological Society of the Palm Beaches Boca Raton Museum of Art, Inc. Palm Beach Opera Maltz Jupiter Theatre, Inc. The Society of the Four Arts, Inc. *Miami City Ballet, Inc.(did not renew 2nd year contract) Norton Museum of Art Raymond F. Kravis Center for the Performing Arts, Inc.
94.67 92.00 85.67 81.33
$137,450 $133,579 $124,383 $104,843
$98,535 $98,319 $121,886
$38,915 $35,260 $2,497 $104,843
93.33 91.00 93.00
$169,393 $165,158 $168,788
$128,841 $119,928 $129,111
$40,552 $45,230 $39,677
95.00 93.33 97.00 95.67 94.33 96.00 94.33 93.33 88.33 87.67 98.00 99.33
$206,902 $203,272 $211,257 $208,354 $205,450 $209,080 $205,450 $203,272 $192,382 $190,930 $213,435 $216,338
$158,499 $155,906 $156,392 $154,933 $154,609 $153,313 $156,797 $157,851 $119,115
$48,403 $47,366 $54,865 $53,421 $50,841 $55,767 $48,653 $45,421 $73,267 $190,930 $53,964 $56,868
Grand Total (23) *Not Cat B grantees in 2021
$3,888,000
$159,471 $159,470
$2,628,818
$1,259,182
6.G. - 2.
TO: FROM: DATE: RE:
Tourist Development Council, Board of Directors Vicky Jackson, Director of Grants July 8, 2021 Category CII Grant Awards – FY2022
On May 26, 2021, the Cultural Council Board of Directors approved the award recommendations from the Grant Panel for the Tourist Development Fund for Cultural Marketing (Category CII) for FY2022. Award amounts are based on the organization’s score from the May 17 panel meeting and the TDC approved funding pool of $598,750. Council Approved Recommended Funding
Level 1 – 10% of Operating Revenue up to $500,000 Palm Beach Poetry Festival Friends of Mounts Botanical Gardens, Inc. Level 2 – Revenues between $500,000 and $1,174,999 Spady Museum Young Singers of the Palm Beaches The Chamber Music Society of the Palm Beaches Centre for the Arts at Mizner Park, Inc. The Boca Raton Philharmonic Symphonia, Inc. The Lake Worth Playhouse, Inc. Mandel Jewish Center of the Palm Beaches, Inc. Historical Society of Palm Beach County Boca Ballet Theatre Company Lighthouse Art Center, Inc. Ann Norton Sculpture Gardens, Inc. The Palm Beach Symphony Society, Inc. Ballet Palm Beach, Inc. (new grantee) Grand Total (15)
Score
2022 Grant Amount
2021 Grant Amount
Variance
86.00 90.33
$26,529 $35,266
$17,061 $28,735
$9,468 $6,531
93.00 89.67 85.00 87.00 88.00 85.00 89.00 87.33 90.00 90.00
$43,222 $41,674 $39,505 $40,434 $40,899 $39,505 $41,364 $40,589 $41,829 $41,829
$23,443 $27,802 $26,837 $27,522 $27,864 $26,620 $27,304 $27,755 $26,683 $27,056
$19,779 $13,872 $12,668 $12,912 $13,035 $12,885 $14,060 $12,834 $15,146 $14,773
92.00 91.33 88.00
$42,758 $42,448 $40,899
$29,077 $28,362
$13,681 $14,086 $40,899
$598,750
$372,121
$226,629
Note: Lake Worth Street Painting Festival & Center for Creative Education did not apply for funding for FY22. Boca Raton Historical Society and Busch Wildlife moved from Cat CII to Cat B for FY22.
6B-2
6.G. - 3.