TDC Board Book July 2024

Palm Beach County

Tourist Development Council Board Book

July 11, 2024

Table of Contents

1. TDC Board Meeting Attendance July 11, 2024

2. TDC Board Meeting Agenda July 11, 2024

3. TDC Board Meeting Minutes June 13, 2024

4. CONSENT ITEMS

4.A. DTPB Activity Report

4.B. Cultural Council Activity Report

4.C. Sports Commission Activity Report

4.D. Film & TV Monthly Newsletter

4.E. Film & TV Production Report

4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & 2023

4.G. Convention Center Marketing Update

4.H. Convention Center "Pace" Revenue Report

4.I ERM Project Status Report

4.J. PBI Traffic Report

4.K. Contract Tracking Report

5. OLD BUSINESS

5.A. - 1. TDC Dashboard Current Month & FY2024

5.A. - 1.a. Bed Tax Collections Report

5.B. - 1. PBI Report Update

6. NEW BUSINESS

6.D. - 1.a. Category G Grant Motion to Approved

(Seat)

(1)Mayor Maria Sachs, Chair (1/14/21)

(4) Jim Bronstien, Vice Chair(9/30/26)

Appt(3/1/95) ReApp(9/18/18) Dis.3

(2)Joseph Fisher Appt(9/30/25)Dist. 1

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

(5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(6)Rob Long (9/30/24) Appt (03/08/22)[Dis.5]

(7)Don Dufresne (9/30/23) Apt(6/5/12)

ReAp(5/3/16)&(8/20/19) Dis6

(8) Davicka N. Thompson (9/30/2024)

Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

STAFF

Isami Ayala Collazo, Assistant County Administrator

Liz Herman, Assistant County Attorney

Dave Lawrence, Culture

George Linley, Sports

Michelle Hillery, Film & TV

Milton Segarra, Discover

Deborah Drum, ERM

Dave Anderson, PBCCC

Kathy Griffin, PBCCC

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

NA- Does not count towards attendance.

ROLL CALL*

TOURIST DEVELOPMENT COUNCIL

Thursday, July 11, 2024 – 9:00 A.M.

2195 Southern Boulevard

West Palm Beach, Florida 33406 AGENDA

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE JUNE 13TH TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JULY 2024*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORTS*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1 TDC DASHBOARD CURRENT MONTH & FY2024* - Emanuel Perry

a. Bed Tax Collections*

B. PBI UPDATE – Nichole Hughes

1. PBI Report Update* - Nichole Hughes

6. NEW BUSINESS – DISCUSSION ITEMS

A. ERM 1. Update – Deb Drum

B. CULTURAL COUNCIL

1. MOSAIC and Open Studios Recap – Lauren Perry

2. Update – Jennifer Sullivan

C. DISCOVER THE PALM BEACHES

1. Update – Gustav Weibull

D. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements*

a. National Collegiate Athletic Association (NCAA) Division II Men’s Golf National Championship (May 18-23, 2025) - PGA National Resort, Champion Course

2. Update – George Linley

E. FILM & TV

1. Student Showcase Highlight Video – Michelle Hillery

2. Update – Michelle Hillery

F. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

2. OVG Hospitality

b. Update - Kathy Griffin

There is no meeting in August 2024.

The next Meeting will be on September 12, 2024, Featuring Marketing Plan Presentations. *Attachment included.

TOURIST DEVELOPMENT COUNCIL

Thursday, June 13, 2024 – 9:00 A.M.

MINUTES

1. ROLL CALL*

Present Absent

Mayor Maria Sachs, Chair Joseph Fisher

Jim Bronstien, Vice-Chair Davicka Thompson

Jim Mostad Seat 6 Vacant

Daniel Hostettler

Don Dufresne

Commissioner Christina Lambert

Staff

Isamí C. Ayala Collazo, Assistant County Administrator

Liz Herman, Assistant County Attorney

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

Colton Hearn, TDC

Patricia Ramirez, TDC

Jennifer Sullivan, Cultural Council

Lauren Perry, Cultural Council

Geoge Linley, Sports Commission

Michael Zeff, Sports Commission

David Fontanarosa, Sports Commission

James Taylor, Sports Commission

Michelle Hillery, Film & TV Commission

Alberto Jordat, Film & TV Commission

Milton Segarra, DTPB

Erika Constantine, DTPB

Evan Lomrantz, DTPB

Kelly Cavers, DTPB

Gustav Weibull, DTPB

Mike Stahl, ERM

Dave Anderson, Convention Center/Spectra Venue Management

Katherine Griffin, Convention Center/Spectra Hospitality

Nicole Hughes, Airports

Paul Connell, Parks & Recs

Other

Leigh Bennett, Visit Palm Beach

Jodi Cross, FRLA

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve Agenda June 13, 2024, was made by Jim Bronstien and seconded by Jim Mostad. Motion carried 6-0 with Joseph Fisher and Davicka Thompson absent and Seat 6 vacant.

3. MOTION TO APPROVE MAY 9TH TDC MEETING MINUTES*

Motion to approve the May 9th TDC meeting Minutes was made by Jim Bronstien and seconded by Jim Mostad. Motion carried 6-0 with Joseph Fisher and Davicka Thompson absent and Seat 6 vacant.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JUNE 2024*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORTS*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

L. AGENCIES QUARTERLY REPORTS 03.31.2024*

Bronstien

On the second and third pages, the statistics show Brazil is up from 72%, and Germany is way up, and I noticed Brazil is way up, as is Colombia. I am curious Why.

Segarra

We have six main international markets, Canada, UK, Brazil, Colombia, Mexico, and Germany. In the last couple of years, we have increased the amount of digital ads We are seeing a good response from Brazil, the UK and Canada.

We will continue. Brazil is a great market and is growing. We just had a destination review from some of the Brazilian key media, which is why we are seeing a spike.

Mostad

They are climbing back to kind of where they were. Some of those international destinations did not return as quickly as domestic. There is a bit of a catch-up coming off of 2021.

Segarra

Brazil disappeared from the radar in 2020-2021 We were discussing whether we should maintain the presence or not. We decided to keep our presence and we are seeing a good response from the market.

Bronstien

The next page is the opposite I was comparing April 23 to April 24; everything is way down. Social media engagement from last year is down (93%), earned media is down (55%), and paid impressions are down (16%) Those are dramatic numbers.

Segarra

We are changing our focus on the media, specifically digital media. We went to target niche markets. And we are targeting the markets that are not volume. We change all media strategies to target those markets where we get visitors. Erika will explain the summer campaign, including some of the digital efforts.

Constantine

Website visitors still being up means we were still driving those engaged people to our website to learn more and plan their trip. Website visitors still being up meant that the media was still efficient. While it might not have drawn a large volume, it was very targeted and still had people engaged with our website, planning their trip, and interested in the Palm Beaches.

Dufresne

What is the conversion rate from website visitors to room nights sold?

Constantine

It is not a one-to-one match right now, because we do not own that distribution, but we track visitation, and we felt visitation was stronger than predicted in April. We do think that when they visit, website visitors are up, it does mean that they are interested in the destination, and planning their trip, and then we try to match that.

With our new marketing technology, we will have a pipeline to get more of that hotel data.

Dufresne

We do not know what results we get There are almost 300M paid impressions, what does that convert to room nights sold??

Segarra

There is not a specific tracking number formula at this particular time that can tell you exactly that particular conversion. With the technology we are trying to implement and

some of the tools available in the marketplace, which are the tracking devices, once you activate an app, we can try to see a little bit more precisely But it is impossible to get to the level of detail you are asking for right now.

Hostettler

But at that point, you can see someone move from your website to one of the hotels. But you won't be able to tell if they booked or not, they were on the Discover website, and then they went to the Breakers?

Segarra

Right now, is the fade out of the cookie, when you act and opt to be. We are trying to make sure that we can contact that first-party visitor and follow up and have more specific information on performance and conversion.

Bronstien

What is the definition of social media engagement? We went from 6M, and last year, to 370,000.

Constantine

We are on track to hit our total engagement number this year. There are going to be fluctuations month over month, depending on what videos we had posted and what went viral, maybe compared to last year.

But overall, the macro trend on social media right now is engagement is down. It has a lot to do with privacy concerns. We post our content constantly, pumping out new videos that go viral and get massive engagement. It depends month to month on what is happening, but overall, for the year, we are on track to hit our engagement goal.

Bronstien

Is that a trend across all industries?

Constantine

Yes. Social media engagement is down just generally. Certain channels are higher than others, but the bulk of engagement has come from Facebook, traditionally. It is much more down across that platform.

Motion to receive and file Consent Items for June 2024 was made by Jim Bronstien and seconded by Jim Mostad. Motion carried 6-0 with John Fisher and Davicka Thompson absent and Seat 6 vacant.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2024* - Emanuel Perry a. Bed Tax Collections*

Perry

Bed Tax Collection – April 2024 collected in May was $8.3M compared to the same month last year at $8.1M, a 3% increase. Actual April was 10% above budget and (41%) below the prior month at $14.2M. Actual April was (3%) lower than in 2022. Revenue from non-hotels continues to support bed tax collection.

FYTD24 Collections at $66M, were higher than last fiscal year to date at $65M by 3%. FYT collections are 7% above the Approved Budget and 14% higher than 2022 collections.

The Rooms sold for April were 410,532, (2%) lower than last year. Rooms available for April at 574,170 are 1% higher than last year. Hotel Rooms Active today in the County, 19,139.

Occupancy for April 2024 was 71.5%, (3%) lower than last year. Occupancy for April 2023 was 73.4%. April 2022 was 75.5%. The average daily rate for April was $280.30, (3%) lower than last year, and (1%) below 2022. The Revenue/Available Room for April 2024 was $200.49 lower than the prior April (6%).

Hotel room net sales FY24 year over year April decreased (4%) to $112M compared to $117M. Non-hotel room sales FY24 year over year April increased 33% at $24M compared to $18M.

Hotel room net sales FYTD 2024 decreased (2%) from $886M to $902M Non-hotel room sales FYTD 2024 increased 22% at $206M compared to $169M. FYTD 2024 Taxable Revenues Fiscal Year over FY2023 increased 2% at $1.09B compared to $1.07B. FYTD 2024 Taxable Revenues Fiscal Year over FY2022 increased 13% at $1.09M compared to $963M.

Airport passengers for April 2024 were 790,110 (0.2%) lower than in April 2023, and the Total Estimated Seat Capacity is 7% higher than last April 2023 with 1,010,3050 seats. PBI Passenger 12-month rolling is a 12% increase at 7,977,288 over last year.

Leisure & Hospitality Employment for April, 97,800, increased 0.3% over the same month last year. Accommodation employment (3%) is lower than last year at 11,600 employees. F&B was flat over last year at 62,300 employees. Arts & Entertainment employment is 3% higher than last year at 23,900 employees.

June 4th, the Board of County Commissioners did approve the Tourism Master Plan, thanks to Mayor Sachs, who set that in motion.

I sent the email out this past Monday, fishing for engagement from our board. We want to make sure we are in front of the right stakeholders to tell our story as to who we are as a county and who we hope to become. Please share, that information so we can get that engagement from the qualified stakeholders.

Commissioner Lambert

Where are you publicizing it or sharing it so that we know? You are not sending it out proactively?

Perry

We are going to have the link on our website. I started here. But as far as stakeholder engagement and who we want to engage, it is going to be on our website following this

meeting. I am sending it out to multiple stakeholders. But I wanted to start here with this board.

Mayor Sachs

I would suggest that you send it directly to each county commissioner They will get it out in their newsletters, and you are reaching the entire county that way. Also keeps them engaged when it comes up where we need more money.

B. PBI UPDATE – Nichole Hughes

Hughes

We had record numbers of 7.9M over the past 12 months, surpassing anything. February 2024 total passengers of 779,967 which was 12.3% above 2023. Seat capacity was 978,286, which was 17.6% above 2023. Our air carrier operations were 6,110 which was 17.3% above 2023. General aviation was 11,867, which was 4.2% below 2023. We believe that is due to the changing of the holidays. Total operations were 17,977, which was 2.2% above 2023. For March, we had 954,809 passengers, which was 10.2% above March 2023. Seat capacity was 1,151,587, which was 30.8% above 2023. Carrier operations were 7,106, which was 6.6% above 2023. General aviation was 13,258, which was 0.3% above 2023. Total operations were 20,364, which was 2.4% above 2023. In April, we had 790,110, which was 0.2% below 2023. For seat capacity, we have 1,010, 305, which was 7% above 2023.

Air carrier operations were 6,300, which was 5.9% above the year before. General aviation was 11,376, which was 1.8% below the previous year. Our total operations were 17,676, which was 0.8% above 2023. American has extended Chicago O'Hare through the summer until September 3rd and then it will pause for a month and then it will come back on October 7th

Allegiant will be increasing frequencies to two of its routes, Asheville, North Carolina, will be operating five times weekly in October and four times weekly in November, up from two times per week. Pittsburgh will be operating five times weekly in December and three times weekly in January. Cincinnati will pause for the season in mid-August and resume in November.

Breeze Airways is adding a new route connecting PBI to Raleigh Durham, which will be twice a week beginning June 21st. This is the first year-round flight from Breeze at PBI. The service will operate on Fridays and Mondays. Breeze will also resume seasonal service to South Carolina on October 4th, operating two times per week.

Delta will be resuming seasonal nonstop service to Minneapolis St. Paul on October 12th , during the weekends, and then daily on November 9th. Sun Country will also begin seasonal service between PBI and Minneapolis on November 27th, operating two times per week. JetBlue is launching a new route for the carrier operating PBI to Long Island four times a week, beginning October 24th

Also on October 24th, the carrier will be increasing Providence to two times per day. Daily flights to Los Angeles will resume on October 27th and they will be increasing frequencies throughout the peak winter season. During December, New York, JFK will be operating six times per day, Boston five times per day, and Washington DC three times a day.

United will also resume seasonal service to a few destinations including nonstop service to Denver which begins on December 21st and will run through the end of March. Daily service to Houston Intercontinental and Chicago O'Hare resumes on September 26th. On December 19th, Chicago will increase to two times daily in resumes, and they will resume seasonal daily service to Washington.

6.

NEW BUSINESS – DISCUSSION ITEMS

A. MOTION TO APPROVE TDC MARKETING AGENCIES CONTRACT AMENDMENTS* - Emanuel Perry

Perry

I am bringing before the board for consideration a motion to approve the Tourist Development Council's marketing agency contracts. The item is 6.A. and it ranges from the agency's budget, performance measures, organizational charts, the certificate of insurance, as well as diversity reports. We did make an update to the procurement policy. We felt that the previous procurement policy was outdated. We included in your board book a refreshed procurement policy which spells out, the proper checks and balances and the proper channels in which, each agency should follow, related to their procurement policy.

Mostad Year two of the five-year agreement?

We have worked on recollecting this process. The basic amendments are made to each of the agencies' agreements to look through and make some modifications. And sounds like some progress was made this year on a key component, on the procurement part.

We are only a few years from each of the agencies having their designated representatives sign every single check that is issued to the community. That was an inefficient process. I wanted the board to emphasize that the spirit of productivity in dealing with a contract that is nearly 30 plus years old, that at some point needs to have a more comprehensive review, just from an efficiency state for the sake of the county, but also for the agency as well.

Perry

We are going to review the original five-year agreement for each agency, to make the document more readable and more efficient. And bring it back to current standards and practices.

Ayala Collazo

I think in the procurement exhibit, what we collectively did was to clean it up and make it easier to follow.

Mostad

I am thankful we made some moves, and we may have tried to do that in prior years which did not get accomplished. It is not to eliminate oversight. I am not suggesting that in any fashion. It is more day-to-day efficiency and operations.

Lambert

I am pleased to hear we updated the procurement process and policy. Is each policy slightly different or are they all the same?

Perry

The only one that is slightly different is the Film & TV Commission because they have a film commissioner versus an executive director. The standard language is throughout the actual body of the procurement policies. It is pretty standard across the board.

Segarra

I want to thank Isami and Emmanuel, they are always available and listening to us and allowing us to meet our needs and listen to the specific needs and procedures that the county needs to be in place.

Motion to approve TDC Marketing Agencies Contract Amendments was made by Don Dufresne and seconded by Daniel Hostettler. Motion carried 6-0 with Joseph Fisher and Davicka Thompson absent and Seat 6 vacant.

B. CULTURAL COUNCIL

1. MOTION TO APPROVE The Category B and CII Grants- Jennifer Sullivan

Sullivan

We are requesting approval for the Category B and Category CII grants. This year is a renewal grant. We are in year two. The awards were calculated using FY24 scores and the FY25 budget. The budget remains flat for FY25. The grantees are getting the same award amount as last year. We only just got one company that cannot use their grant in year two.

They are going into some transition because they are looking for a new location and there are some staffing challenges as well. Those grant dollars will go into reserves.

Motion to approve the Category B and CII Grants was made by Jim Bronstien and seconded by Don Dufresne. Motion carried 6-0, with Joseph Fisher, and Davicka Thompson absent and Seat 6 vacant.

2. Update – Jennifer Sullivan

Sullivan

I want to extend my thanks to the Board of County Commission, the County Administrator Virginia Baker, and Isami Last week was a Special Board of County Commission Meeting. The Cultural Council has been working behind the scenes and in addition to the Tourism Master Plan, we were also able to have unanimous board approval on three other projects. $1M for planning and development of the new Palm Beach County African American Museum and Research Library on the site of the former Roosevelt High School in West Palm Beach. $1M for the planning and development of a multicultural resource center, the location is to be determined, probably somewhere in West Palm Beach, to serve as a place to congregate and exchange community resources while also providing space to celebrate diverse cultures.

This was sponsored by Commissioner Michael Barnett. And $865,000 for the Center for Arts and Innovation to be located in downtown Palm Beach. Boca Raton and the center will serve local and regional organizations in Palm Beach County. The grant will be administered by the Cultural Council, and we will fund the schematic design and development phases of the project. This was sponsored by Commissioner Marcy Woodward, it was a momentous day last week, in addition, to passing the tourism master plan unanimously.

On the state side, the budget was approved, and Governor DeSantis cut about $1B from the budget, including all of the arts funding for operating dollars.

The budget was approved at $32M of the $77M recommended. Less than 50 % of the funding, and those were general operating funds and facilities funds. So about $22 million in operating funds and $6 million in facilities. It is going to be an uphill battle, we are just kind of regrouping and figuring out what that means for our organizations in Palm Beach County.

May was a really important month for the county and obviously for the Tourist Development Councill because of Mosaic. Thank you again for all of your support.

Organizations like the Morikami Museum had 351 new visitors through the mosaic program. Arts Warehouse with almost 800 redemptions. Numbers we have not seen in seven years doing this program. 7.6M advertising impressions, hundreds of thousands of page views, and the total conversion rate grew 80% year over year. We have Atlanta and Miami, the strongest markets interested in the Mosaic campaign. Thirteen stories were generated through PR, with 4.9M impressions. Two activations, one at City Place and Okeechobee, with the Paris Ballet to promote their performance, and one at the Hilton Palm Beach.

We have our Shades of Culture at the PGA National; they were up through Mosaic. They are up until July 2nd During May, we did Palm Beach County Open Studios, which was two days of 112 artists participating in open studios around the county.

We had 112 artists this year. They reported over 4,000 visitors. We do not have all of the data. Most studios received at least 50 guests during the two days.

4.4M advertising impressions, 22,000 page views, and 55,000 views on Google Maps. We had an interactive Google map this year that led people straight to all of the studios. Our summer drive market campaigns started on June 1st . We are launching our Canada campaigns in Toronto, Ottawa, and Montreal, translated into English and French.

Those are launching on July 1st. Our co-op advertising packages are sold out this year. Nearly a hundred packages. A record for our agency and planning is underway for FY25.

C. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements*

a. Perfect Game WWBA World Championships /Perfect Game WWBA 13U & 14U World Championship (October 4-21, 2024) – CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium and Santaluces Athletic Complex

b. Columbus Day Discovery Showdown (October 10-13, 2024) – Palm Beach Skate Zone and Palm Beach Ice Works

c. USTA Columbus Day Open Hosted by the City of Delray Beach (October 12-14, 2024) – Various tennis facilities in Palm Beach County

d. World Comes to the Palm Beaches (October 23-29, 2024) - CACTI Park of the Palm Beaches and Santaluces Athletic Complex

e. Men's Senior Baseball League Fall Classic (November 2-16, 2024) CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium

f. Association of Pickleball Professionals Boca Raton Open (November 6‐10, 2024) – Patch Reef Park

g. International Rush Cup (November 21-24, 2024) - The Gardens North County District Park

h. Equestrian Holiday & Horses Circuit (November 27 – December 22, 2024) –Wellington International

i. Battle Youth National Championship (December 1-8, 2024) – Village Park Athletic Complex and Greenview Shores Park

j. “Little Mo” Internationals in Florida (October 12-14, 2024) – Palm Beach Gardens Tennis Center

k. Garden of Life Palm Beaches Marathon (December 14-15, 2024) - Meyer Park Amphitheatre

l. USA BMX Sunshine State Nationals (January 17-19, 2025) Okeeheelee BMX Track

m. USA Fencing 2025 Regional Youth Championship - Battle at The Beach (January 31 -February 2, 2025)Palm Beach County Convention Center

n. National Collegiate Athletic Association (NCAA) Division II Men’s Golf National Championship (May 18-23, 2025) - PGA National Resort, Champion Course

Motion to approve the Category “G” Grants Agreements was made by Jim Bronstien and seconded by Commissioner Christina Lambert. Motion carried 6-0 with Joseph Fisher and Davicka Thompson and Seat 6 vacant.

Linley

The 14 grants you approved represent 16 different events. Under contract for a total of almost 62,000 room nights. Most of those events will hit in the Fall.

2. 2024 Spring Training Economic Impact Report*- George Linley

Mr. Linley reviewed and went over the 2024 Spring Training Economic Impact Presentation.

Bronstien Is Cacti a company?

Perry

Travis Scott, the influencer, wanted to be named because he is a huge Astros fan, and he took advantage of that.

Dufresne

I think where there is high value to our facilities. That is why I am always beating the drum about looking at our dollars and seeing if we can't build another facility or acquire another facility or two to help bring more events here.

Mayor Sachs

Are these the only two in the state of Florida?

Linley

It is the only two that accommodate two teams, which is why you have 15 MLB teams that conduct their spring training in the state and 12 locations. In 1998 the first two-team complex was born in the state, Roger Dean Chevrolet Stadium, and then in 2017 when,

the ballpark of the Palm Beaches was born, as the second spring training facility that accommodated two teams in Florida.

In 2011 and 2012, the Marlins had a meeting with the County reps, they talked about the fact that there were so many teams that some of our Florida's teams had moved to Arizona others had moved to the West Coast and there was going to be an issue on the east coast of Florida that means that we need to embrace St. Lucie that is impressively safe spring training on the east coast of Florida.

Commissioner Lambert

When you said that each of the two stadiums has 12 ball fields. Then you said we have 26 in total?

Linley

They each have a stadium diamond. Each MLB team has six practice fields. 12 back fields and the front and center stadium and combine them with 13 diamonds. We use all 13 at each stadium at times.

Dufresne

It is important to remember it was not all that long ago that we also hosted the Olympic qualifier.

Linley

We had the baseball America's qualifier. And United States qualified to play in, what was going to be the 2020 games, but it happened in 2021

3. Update – George Linley

Linley

This summer, there are a lot of events that we are hosting. Over June and July, we are hosting 40 different sports events, that represent probably 16 or 17 different types of sports. And we are projecting to be about 49,600 room nights.

But the summer is strong, unfortunately, the rain is disturbing it. We have a couple of events. We are hosting the First Responder Games, which is about 3,500 firefighters, police, and EMTs, 28 sports from ice hockey to softball, to basketball, to powerlifting. It is one of the 40 summer events that are driving through.

Bronstien

Is Roger Dean Stadium shut down for renovation?

Linley

They are going to renovate the field first, then the clubhouses and the locker rooms. It is not for these tournaments because they do not need to use the clubhouses and the amenities of the big leaguers.

They will lose a diamond, but they will work around it. And we will find out if they need more diamonds, but it is not like we have to relocate it back.

From a marketing perspective. We might be one of the first sports commissions to be in a video game. I think we are the only ones who are from a sport EA Sports College Football 2025. It was suspended in 2014. Now today's world of college sports is all about NIL. And this game is coming out in July.

And the Lou Groza Award that is owned by our sports commission will be in the game. It is going to be us and the Heisman Trophy. And there was an article that came out that had our award and the Heisman Trophy next to each other. When we made the announcement, our marketing team put out a press release, and then they quickly put it out on social media.

On our Twitter account, we had 820,000 views. We had about 150,000 when we announced the Groza award. We see it as a marketing tool.

The Boca Raton Bowl is also in the game, and Palm Beach County will have a presence. We decided that this was in the best interest of the county and our sports commission to be in this game.

Mayor Sachs

Are there any issues that we can get compensation for since the Boca Bowl and our name is there and when people buy it, that we can get some type of compensation for?

Dufresne

I was trying to band together, but there is a feeling they would rename the award or give some generic name and leave it the way it is. But they are selling, making millions of dollars on this and we were not getting any.

Linley

Sponsoring is mentioned more than any other award, except for the Heisman Trophy. We have been mentioning Super Bowls and National Championship games.

You are not going to get mentioned. The Heisman Trophy is going to dominate the conversation. There is only one award that is going to be mentioned and that is the Lou Groza Award. The other awards fall short of how many times were mentioned based on the criteria because the Heisman will drain out all of the other awards.

Dufresne

There are many times that we have had a nominee who is playing in the NFL. It is a game-winner. It is a pressure situation, you may have a running back who won a Heisman that may or may not be in the game, but kickers are important.

D. ERM

1. Update – Mike Stahl

Stahl

We had a pretty rough winter, and our beaches took a pretty hard hit, but I am happy to report that we have been seeing a lot of that natural recovery, which is a testament to these beach projects.

Those projects put sand into the system, and when we have these erosion events, we continue to see that recovery. We conducted two environmental, emergency dune restoration projects, one at Peanut Island and one at Coral Cove. Those projects are now complete. All the native plants have been installed; those new systems will help to strengthen those dunes. Overall, the beaches are in good shape going into this storm season, which forecast is to be an active season.

We are very comfortable with the condition of the beaches at this time. We also have an annual contract that is going to be at the Board of County Commissioners next month, for annual work and it facilitates any emergency response that we might need to do. We are excited to have that tool available to us again.

Looking forward to it, we have got a couple of projects scheduled for this winter. It is going to be the maintenance dredging of the South Lake Worth Inlet Sand Transfer, or Sand Trap. That material is going to be placed on the dune around the Ocean Hammock Park area. And then looking beyond that, in 2026 we have got two major nourishment projects, one in Delray, and the other at Ocean Ridge. We have started our coordination with the Corps of Engineers to get those moving.

The other updates on sea turtles, we are seeing an average year so far. And we saw about 50% compliance in our coastal lighting In our second inspection, we saw an increase to about 80% compliance.

We had our VIP turtle walk on Friday night. I know a lot of folks here were able to attend. They were very fortunate, the weather cooperated, and the turtles cooperated.

Thanks to Emanuel and the members of the Discover team that joined us last month, for a tour of our ADA-accessible features within our natural areas. We looked at accessible wildlife observations, piers, and accessible kayak launches, and then we ended up at the state's first Autism Friendly Certified Natural Area

Dufresne

Why do we not clean our beaches from seaweed like some municipalities do?

Stahl

There are a few reasons for that. One is the cost of it, it continues to come in. We can go out and rake it, and then the next tide comes in, and then we have got seaweed out there again. Then, what do you do with it? There are a couple of issues there.

From the environmental side, the seaweed itself serves as a foraging habitat for a lot of the wildlife that is out there. From an erosion perspective, it helps to knock down or

attenuate some of that wave energy. It does have some shore protection properties when it is there. There is just the regulatory side of it as well.

Dufresne

It was a stark contrast when you go to Lake Worth, and you see the county park next to the municipal beach as far as usability and attractiveness.

Mayor Sachs

I think some of the municipalities take care of that for their residents. If there is a county facility. We will take a look at it.

Stahl

We have regular meetings with Parks, and we will talk about it. If it is something that is impeding the public's ability to get down to the water parks, we should be doing pretty well about opening up a pathway there.

We are certainly sensitive to the user experience. This year it was forecast to be a very heavy year of sargassum. We have not seen that yet. It has been based on our observations, a pretty normal year, and that sargassum season runs from about early May to the end of June when you see the peak of that come ashore.

E. DISCOVER THE PALM BEACHES

1. Update – Milton Segarra

Segarra

we are a membership-based organization, and we like to celebrate our members, which we did this year. I wanted to share with you that The Ben Hotel in West Palm Beach was the partner of the year. And from the nonhotel partners, the Visit Palm Beach team was awarded. We also selected the Providencia Award winner, Mr. Rick Rose. This is selected by the community.

As you know we are in the hurricane season. Our agency is prepared from three different angles. The first one is from the Hotel Action Plan, which is to handle any emergency, pre-and post-event, and now we are going to, this is more to deal with the business interruption part of it.

Also, when we have guests or visitors here, either individuals or groups, we have a toolkit that helps them to navigate any potential emergency. They will be available on our website in case you want to take a look at them or use them. We feel comfortable if we have a situation, we have the protocols in place to properly handle any emergency.

Thank you to the county for approving the Tourism Master Plan Discover meet and create our bridge plan to make sure that when the Tourism Master Plan is in place, our agency, is in line with those potential recommendations.

Back in February, our team, and our board, invited every one of the TDC agency heads and they provided information on the specific goals of each agency for the future. We

took into consideration all that information to come up with a plan that would make sense. And we have these five pillars. The first one is revenue optimization. Was presented to us and discussed at length that even though the current competitive landscape is not ideal. We are willing to give away one or two points in occupancy. But if we can maintain the current level of revenue optimization, that will bring additional benefits to all of us in this room.

And specifically at the bottom line with the room tax collection. Any sales, marketing, or partnership initiative we put in motion will target better revenue optimization for the destination. The other component is to support all the specific initiatives that we have in place that will either develop our organization or the destination.

I would suggest that we add a grassroots effort approach which we could maybe put out a press release, maybe have some media interviews, and reach out to the community because the number one factor for a master plan to be successful is to gain resident and stakeholder engagement.

Then we have the other key development from the second headquarters hotel, the marketing technology development, which we approved at the last meeting. The events that we have in place, the Certified Tourism Ambassador Program, are how we are going to take everyone who is engaging with visitors to the next level, and how we keep developing our talent.

The future of our industry will require us to train our team and industry differently. Expectations of clients, stakeholders, and governance models like this require that we keep training our people. The other part centered on this is the collaboration between us, the community, stakeholders, and the residents.

The last one is, we need to make sure that the state, the county, and the cities are fully aware. of what we bring to the table and the benefits we provide to society and the communities. Then social inclusion, which is key, and sustainability, with efforts on diversity, inclusion, accessibility, the environment, and everything that we are doing will have an impact on the quality of life.

Gustav Weibull will take you through all the specific parameters. The good thing is the numbers that we got for the first quarter of the year was that visitation was up to 2.8M visitors, from 2.7 in the last quarter of 2023. And overall spending was up 4% to $2.26B, which is a record-breaking quarter.

Weibull

The total room nights as a result of our advertising efforts impact. In the county last year, there were 1.8M room nights tied specifically to our advertising. The point of asking about a specific website, specific digital advertising, or social media is very difficult to pinpoint.

Mr. Weibull and Erika Constantine went over the updated presentation.

Caver

I want to focus on a marketing tool that is important to the sales team. The Palm Beaches welcome everyone. It is social inclusion. I bring this up because we have had, as of recent, a couple of groups where we were recommended by the conference organizer to be the destination of choice, and the board pushed back because they did not like the political landscape and what was happening in the perception of Florida.

Utilizing tools like this allows us to go back to some of those verbal no's turned into definite maybes, that are allowing us to present in front of the board.

Thank you to the Cultural Council. We came together and presented it to the National Coalition of Black Meeting Planners. This is the spoken word of the Palm Beaches, that was created, and they have a lot of those conferences, members of the National Coalition of Black Meaning Planners are utilizing it in some of their events.

I want to highlight the national group recovery. we look at things from a national perspective, group business is not back from a national level, it is hovering around 85%. We have some short-term opportunities that we can capture that we use.

The international market is looking very good for us. We have been out there; we have been bringing customers to the destination with in-market sales and media emissions. We just got back from Canada; we are going to be in the UK.

Commissioner Lambert

Do they spend the summer visiting different locations?

Constantine I know that in the Bahamas, they have a very long relationship with Baha Mar.

This kind of stemmed from the Palm Royale excitement. They kind of got excited about the destination and wanted to come, but they said, we love the Palm Beaches.

Commissioner Lambert

I think this is amazing and I am excited that we have this in our toolbox and that it is something that we responded to the need for this, and I think it is going to be a growing item that we are going to see people requesting. I want to say thank you for the work that went into this

F. FILM & TV

1. Update – Michelle Hillery

Hillery

Our April report shows that all of our production numbers are up 10% in total production. We facilitated 25 permits in April, and 30 additional projects were shot with our assistance and service. Year to date, of the 90 leads that we brought into our office, 67 of those were converted into production, so we have about a 74% conversion rate.

You may have remembered a feature film called Christmas Overtime that was shot primarily in West Palm Beach. This particular project just premiered at the Cannes Film Festival, and they just secured distribution.

We are expecting to start seeing that film out and about. We do plan to have a screening here in Palm Beach County, around the holiday season. Great production quality and it was shot entirely here in Palm Beach County, which is wonderful.

Sharks are big in Palm Beach County. We had Discovery Shark Week and National Geographic, because sharks are a big thing in the summertime.

Coco Gauf filmed a campaign for UPS, which is called Unstoppable. Another project that is shot here is Rick Macy at the Rick Macy Tennis Center in Boca Raton.

The Palm Beach's Television is blossoming. We are nearing 100 hours of original family-friendly content that is airing on that channel.

It is incredible. We are expecting to close 30 hours of new content by the end of this fiscal year. We just received seven new episodes of The Equestrian Life and The Palm Beaches. The first episode is called Horses for Heroes. Which was filmed at the Heard Foundation Pets in Paradise just aired on the Travel Channel. A half-hour show. They plan to go national with that show.

What is Poppin, which is a show that we sponsor with Kitty London as the host, just won its first Telly Award.

And coming up next week, we will have our first sponsorship committee meeting for the new fiscal year. We have nine presentations scheduled. Totaling 21 hours of new content, of those 9, 3 new shows will be coming to us in 6 repeat seasons and will be coming to the Sponsorship and Development Committee. We are excited to grow that product. Thank you very much for your confidence in doing so. We are working very closely with the other agencies to get The Palm Beaches TV and additional hotel rooms throughout the county, which is something that we are going to focus more on in this next fiscal year.

G. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

Anderson

We just finished community transportation, which was a conference for a thousand people, from around the country. They love our building, the hotels, and the community, they are already looking for dates, for the future.

I came in right after to say hi to the clients I've never had a client that was happy about the experience. Started yet with all of the food planning and all the staff and everybody that comes in contact with our team Discover Hotels

They hadn't even moved in yet and they just said, you know, your team was incredible. We have got some stuff going on tomorrow.

To your Brazilian comment, we have an event called Brazilian Aires tomorrow It is a financial conference, for people from Brazil and Latin America. We got a call about four weeks ago, from the Club 47 group. Ask if they can bring the Republican nominee for president to the building at the same time. Traditionally when we do events like this, It is always a single event, because we have to lock it down with Secret Service and whoever else. But, we said, as long as you do not affect the Brazilian event, which is going to be a voluntary event, you can bring it down to 5,000.

Right now, the attendance is 5,000, but in the morning, we have to get 803 magnetometers, for the Brazilian air event and get that started. They are going to be running at the same time.

I apologize upfront for the traffic, and for anything else that occurs tomorrow. And then we have to get everything torn out because we have the American Dairy Conference coming in the next morning.

In July and August, we have Tony Robbins coming back. I think the biggest challenge we have right now, other than keeping staff alive, is working with Isami and her team to try to do capital projects because we just do not have time.

2. OVG Hospitality

b. Update - Kathy Griffin

Griffin

It will be the strongest May we have had in some years. Continuing on the diversity track, we had our showcase last week, our food truck showcase.

We also had Councilman Mark Bernard come out. We have the new diversity director for OBG coming out of corporate down for it. It was very successful. We have got some new partners we are working with. Some have their businesses in Broward County, but we also have the Palm Beach County, OBEO office there, and they are walking them through a certification process, so they can get certified from each county. None of this could be possible, though, without the partnership we have with Trend PBC. Trend PBC is a nonprofit with Trinette Morris and Katrina Long Johnson, and they are a partner in the outreach of the community, we are helping to mentor these partners and lift them.

Because of what we have been able to do here locally, Corporate has taken notice of it, and they are going to build it, or we are going to build a model for our program we have here with OVG Corporate nationally. Trinette, who is also a small business owner, has a restaurant, she has a catering company and is going to start, in the short term, doing some consulting and mentorship, of our management teams and other accounts.

She’ll be up there promoting the Palm Beaches and the successes we have had with that. I am proud of that. She is growing a local small business. It has got an increase in revenue for her business. It is giving some great exposure to us and, you know, continuing something that I am proud of.

We also work with Discover Palm Beaches on a site visit. During that site visit, we specifically brought in some of our partners, our local and minority partners, for the tasting. We sent people on a site visit to their little kiddie bags with them. So that was cool.

7. BOARD COMMENTS

Mayor Sachs

We are going to be having the first-ever Mayor's Symposium. This will be the first time all 39 municipalities will come together with me at our, at our convention center. And it will hopefully be the first of a number of them. The first issue that we are going to be tackling is homelessness because as you know, the governor signed a new law that would take effect in October and also January for enforcement and that is, and that this goes along with our discussion on tourism, any individual who is sleeping in a public place for 24 hours will be transported by law enforcement to an encampment that the county will provide and will be sued.

These lawsuits can come from any attorney, any individual, in the county, as well as Ashley Moody, the Attorney General. I think this is an issue that we need to acknowledge and define and then find a solution for because, as I said before publicly, there will be no encampments in Palm Beach County.

We will not put anyone in a tent or a camp who is homeless in this county. Those on the east side do not understand the impact of the law. But, as I said to some of the mayors, if I were homeless, I would not live in the unincorporated areas of the county.

If I were homeless, I would head for the beaches. So consequently, many of our wealthier communities on the East Side are vulnerable to these lawsuits. Not only the lawsuits but also just to take care of our homeless. Last night I was on Clematis, and it was only about, it was about 6 p.m I was meeting some folks at a Starbucks. As I was walking toward my parked car, I found four homeless folks. It was raining. I felt bad for them. But then as I got into my car, somebody tried to get into the passenger side, who I did not know and was looking for something other than, you know, just a handout.

This is an issue that we all have to face, all the municipalities. So if you are close to any mayor in a municipality, remind them that this is a very important meeting, the first-ever Mayor's Symposium. It is going to be at our convention center. Kathy's going to provide us with some food and drinks, but It is open.

No staff, no media, no city managers, only the mayors around the table like this. And we are going to discuss these important issues.

Segarra

The legal actions are a result of the county not implementing the law

Mayor Sachs

No, the law goes into effect on October 1st. However, enforcement of the lawsuits is January 1st .

The law is pretty clear. If, there is someone who is sleeping in a public place, such as a sidewalk or, in a park, the jurisdiction of that park or public place, that municipality, will be sued, for having that homeless person in a public place.

The interesting part about the lawsuit is that the attorney's fees, costs, all costs, deposition costs, process servers, everything, and court costs, will be paid by the municipality for which that homeless person is found. This makes all 39 cities vulnerable to lawsuits and, what happens to the homeless person is that they must be transported by the sheriff's office to a facility paid for by Palm Beach County, which will be like a tent city, and they have to have certain facilities there and be enforced by the sheriff's office.

We want to work together to make sure that we find a home for our homeless. Any ideas, let me know. I do not want to make a big deal of it, but I am looking at many houses that are being used in California and Oregon, and our usable shipping containers that have been converted to housing. And that is especially important for Florida. We do not want mobile homes. Shipping containers, not going anywhere in a storm. And I am meeting this afternoon with some developers who are using these shipping containers. We have a port here; it is very accessible to us to convert into a pretty solid house for our homeless.

It is a project and I welcome anybody's suggestions as we go through it.

Commissioner Lambert

I walk one of our West Palm Beach City Parks every morning with my daughter, our dogs, and my husband, and see homelessness in the parks all the time. And so frequently we will talk with them and try to see, you know, what is going on.

And, Chairman Woman Sachs, you are right. People oftentimes will see regulars, but a lot of times, maybe half the time, we will see people who are new to the area, and we will ask them, you know, what happened? Why are you here? What is going on? They will either say, I did not feel safe in other parts of the county, and I've heard West Palm Beach is safe to live outside.

I know that there are resources here because I do not know if you all know this, but the city of West Palm Beach has 10 homelessness outreach individuals, um, as well as, you know, a tremendous amount of funding to either, put them on buses or flights if we can connect with their family somewhere else.

I mean we are doing tremendous amounts of work, and I would just add that if, you know, you are lobbying in Tallahassee or, you know, have connections that we need mental health, um, funding badly and, um, ever since then, program shut down a few

years ago, what was the, the Jerome Golden Center, that we saw a huge uptick in homelessness in the city.

COMMENTS

No public comments. 9. ADJOURNMENT

Meeting adjourned at 11:58 A.M.

The next Meeting will be on July 11, 2024.

*Attachment included.

4. CONSENT ITEMS

TO: Tourist Development Council

FROM: Milton Segarra, President/CEO

DATE: June 28, 2024

RE: Discover The Palm Beaches Monthly Activity Report June 2024

The following overview summarizes the noteworthy initiatives undertaken by DTPB in bolstering TDC Performance measures throughout the month of June 2024. This report serves as a thorough depiction of DTPB's achievements during this period, specifically in relation to TDC Performance Measures. It highlights our performance across key areas, including advertising impressions, the impact of website users, a newly implemented performance metric, engagement levels on social media platforms, the total number of room nights contracted in the future as well as those room nights actualized in the month of June

April 2024 Lodging Performance

The May lodging performance report has been updated and can be found thru SharePoint or the shareable link here

As reported hotel room nights sold was down 0.2% with overall revenue up 2.4% for the month of May. DTPB was able to turn around the week of May 5th to ensure a positive month. Hotel occupancy increased 0.8% due to a 1% decline in rooms from the Boca Beach Club closing for renovations.

Alternative lodging continues to grow after a slight decline in April (due to the Easter holiday shift). Room nights sold grew 13.5% and revenue increased 15.4%. Occupancy increased 10.9% with room inventory growth slowing to 1.8%.

Full-service hotels continue to lead the market, growing 6.6% and 7.6% in room night revenue. Despite 207 rooms coming offline luxury properties sold 2% more room nights (as did upscale properties). Limited service (Midscale priced and below) showed the most weakness, continuing to lose market share to alternative accommodations. Room night revenue was down 3.4% to 5.0%. Budget hotels were able to sell 2% more room nights while midscale and economy chains were down 4% and 2%.

Key Lodging Performance Numbers for May

o Room demand

▪ Hotels: 388k (-0.2%), FL Market Share of 3.7% (-0.1 pts)

▪ Alt. Lodging: 162k (+13.5%)

▪ Total Lodging: 551k (+3.5%)

o Room Night Revenue

▪ Hotels: $88.3M (+2.4%), FL Market Share of 4.5% (-0.1pts)

▪ Alt. Lodging: $20.6M (+15.4%)

▪ Total Lodging: $109M (+4.7%)

o Occupancy

▪ Hotels: 66.1% (+0.8%), ranking 9th in growth

▪ Alt. Lodging: 51% (+10.9%)

▪ Total Lodging: 63.1% (+1.8%)

o Average Daily Rate (ADR)

▪ Hotels: $227 (+2.7%), ranking 3rd in growth

▪ Alt. Lodging: $292 (+2.5%)

▪ Total Lodging: $237 (+3.0%)

o Revenue per Available room (RevPAR)

▪ Hotels: $150 (+3.4%), ranking 7th in growth

▪ Alt. Lodging: $147 (+11.4%)

▪ Total Lodging: $150 (+4.8%)

Discover The Palm Beaches

Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly

Executive Dashboard

Definitions:

Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.

Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.

Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.

Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing

Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.

Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.

Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.

Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.

Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.

Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)

12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality

Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality

Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches

Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches

Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)

Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Performance Measures – TDC

DTPB OBJECTIVES 2023 – 2024

Leisure/Consumer

• Generate 1,000,000,000 Advertising Impressions

• Generate 4,000,000 in Website Users (New Metric)

• Increase Consumer and Travel Industry database to 420,000

• Generate 255,000,000 Earned Media Impressions

• Generate 10,000,000 Social Engagements

Meetings & Conventions

• Book 121,000 DTPB only room nights (Hotel Meetings Leads)

• Generate 50,000 Group Level Booked Room Nights Convention Center Shared

• Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared

• Generate 90 participants in Destination Reviews

• Generate 100 Destination Site Participants

506,282,266 543,833,338 2,898,160,408 2,043,374,890

Marketing Overview by Month FY 2022 - 2023

Group Sales & Destination Services Overview by Month FY 2022 - 2023

June 2024

PERFORMANCE DASHBOARD

1 The Cultural Council starts FY24 above goal on these aggregate performance measures (which were conservatively estimated mid-fiscal FY23) due to effective tactics and additional stimulus funds employed before FY23 closed.

2 New performance indicators as of 10/1/23. Previous year totals were not measured.

HIGHLIGHTS

ADVERTISING

On June 1, the Council’s cultural tourism campaign was reactivated in the drive market (Miami, Ft. Lauderdale, Ft. Myers/Naples, Orlando, Tampa, Jacksonville, Atlanta) after being on pause during the MOSAIC and Palm Beach County Open Studios campaigns in April and May. The cultural tourism campaign has been refreshed for the summer months using previously unused photographic images and video clips. Placements in June were mostly through digital channels (Google, CTV, YouTube, social media), with some OOH (Brightline, PBIA) and radio (Legends). The Council and its agency of record, Push, worked to put the finishing touches on its summertime sub-campaign targeting Canada, which will launch on July 1. The Canada campaign will be available in English and French, targeting audiences in Toronto, Ottawa, and Montreal.

The Council travelled to Orlando at the end of June to meet with the Push team in person. After reviewing FY24 campaign results to date, Push presented research from multiple sources in the tourism sector, from travel data and trends to target markets and target audiences. Push and the Council used the research to inform discussions about goals and strategies in FY25. New projects were identified and categorized into either sub-campaigns or themes to build into the Council’s existing cultural tourism campaign. The Council also set up next steps with Push to continue the development of the FY25 Marketing Plan, including the development of a media insertion plan (with co-op opportunities) based on the Council’s FY25 budget and performance measures

PARTNER COLLABORATIONS

The Council has been working with the County Administrator and the Board of County Commissioners on several projects that will have a significant impact on arts and tourism in The Palm Beaches. On June 4th, the Commission approved an additional grant through the Palm Beach County Cultural Capital Fund to the The Center for Arts & Innovation. Funding was also unanimously approved for the Palm Beach County African American Museum and Research Library and the proposed Multicultural Resource Center. The Commission also approved the contract for the Tourism Master Plan.

The Council and Discover The Palm Beaches executed on a Memorandum of Understanding in June to support the destination’s new signature wellness event called “Eudēmonia,” which is scheduled to debut at the Palm Beach County Convention Center from November 1-3, 2024. The MOU includes collaborations in the promotion of the event, activations during the event, and opportunities for the Council to involve local cultural organizations and creative professionals in the event. The MOU includes a monetary commitment by the Council for this year’s event as well as two subsequent events scheduled in the fall of 2025 and 2026. The Council has already connected the Eudēmonia team with the Norton Museum of Art and the Palm Beach Zoo to explore potential partnerships.

HIGHLIGHTS

Also in June, the Council connected the Norton Museum of Art with the Sports Commission regarding an upcoming exhibition about boxing. The Council continued to fulfill prizes for the recent contest collaboration at SunFest which promoted #LoveThePalmBeaches and MOSAIC. Brainstorming meetings with the Film Commission continued to ensure that arts and culture will be included in upcoming content for The Palm Beaches TV and South Florida Daily broadcasts. The Council has been working with a local production company to secure new footage of cultural organizations by the end of the fiscal year, which will be available for use by the TDC and the sister agencies.

PUBLIC RELATIONS

Top Placement

- June 15, Parade Magazine (UVM: 22,458,760): “16 Relaxing Destinations for the Most Chill Bachelorette Parties”

National Media Outreach

On June 1, the Council’s PR agency of record, Sharp, facilitated freelancer Kelli Acciardo’s visit to the Ann Norton Sculpture Gardens, which resulted in a recommendation to visit the gardens in a story in Parade Magazine on June 15. Sharp and the Council also hosted a FAM tour with Chicago and Miami-based influencer Ally Case of @allycase1 (105K) from June 14 to 16. The influencer captured and posted stories throughout her visit and posted an Instagram reel on June 27 featuring Norton Museum of Art, Jupiter Inlet Lighthouse & Museum, Loggerhead Marinelife Center, Ann Norton Sculpture Gardens, Morikami Museum and Japanese Gardens, and the Boca Raton Museum of Art. Sharp was tasked by the Council in June to develop its public relations strategies and scope of work by mid-July to inform the development of the Council’s FY25 Marketing Plan.

Local Media Outreach

The Council’s executive team and its local PR consultant worked with local media in June to respond to the governor’s veto of $32 million in arts and culture funding to 640 organizations throughout the State of Florida. The veto had a $3.1 million impact on Palm Beach County (51 grants). The Council created a Q&A on its website to share updated and accurate information with the media and the public on the impact of the veto locally and statewide (https://www.palmbeachculture.com/impact/arts-advocacy/state-of-florida-artsfunding-qa/), including its potential impact on tourism. Several articles and news reports about the veto were published or broadcast locally (The Palm Beach Post, Sun-Sentinel, The Coastal Star/The ArtsPaper, WLRN) and nationally (The New York Times, NPR’s Morning Edition) through the end of June and into early July.

HIGHLIGHTS

COMMUNITY ENGAGEMENT & SECTOR SUPPORT

The Cultural Council’s community engagement department presented information about upcoming grant and fellowship opportunities for arts professionals and emerging cultural organizations to the Black Chamber of Commerce of Palm Beach County on June 12. The Council also participated in the 30th Annual African American Summer Institute/ELITE Summit with the Palm Beach County School District, sharing a preview of the Black Cultural Heritage Trail project, which is scheduled to debut in late 2024 or early 2025.

The Cultural Council hosted the second of two voluntary workshops led by the Racial Equity Institute (REI) at the Council’s headquarters on June 24 and 25. The Council provided scholarships for professionals in the local arts and cultural sector to participate. Also in support of the cultural sector, members of the Council’s staff attended exhibitions, performances, and special events in June at Kravis Center for Performing Arts, Palm Beach Zoo, Arts Garage, and others.

Sports Tourism Report

October 1, 2023 – May 31, 2024

The Palm Beach County Sports Commission’s collection of events reveals a record setting pace for room nights through the first three (3) quarters of this fiscal year (October 1, 2023 – May 31, 2024). During the first three (3) quarters of this fiscal year, the Palm Beach County Sports Commission hosted 149 events. The room night production totaled 286,544.

Over the final four months of FY 24, the Sports Commission will host 54 more events, which will attract sports-related visitors from around the state, nation, and globe. Based on the room night projections for the summer months, the Sports Commission is expected to surpass 340,000 room night benchmark.

FY Performance Measures as of May 31st compared to FY 24 Goals

Sports Commission Tourism Impacts: October 1, 2023 – May 31, 2024

• 286,544 tracked room nights.

• $80,874,177 in projected hotel revenue (using avg FY 24 ADR From October May @ $282.24)

• $4,852,451 in projected bed tax revenues.

➢ The sports tourism impacts do not include several events with outstanding hotel room night numbers.

➢ The MLB spring training room nights are not included in the room night data as of this report.

Summer Sports Tourism Highlights

Baseball Showcases & Tournaments

Beyond the impressive economic impact of MLB Spring Training, The Palm Beaches hosts numerous additional baseball events throughout the year. Roger Dean Chevrolet Stadium and CACTI Park of The Palm Beaches are utilized year-round, establishing The Palm Beaches as a premier destination for baseball. Leading baseball organizations, such as Prospect Select, Perfect Game, Prospect Wire, Men’s Senior Baseball League, Hardball 360, and the Collegiate League of The Palm Beaches are delivering baseball tournaments and showcases, which are creating enormous tourism benefits for Palm Beach County. The Palm Beach County Sport Commission is hosting 22 amateur baseball events, which are bringing 765 youth baseball teams consisting of 13,770 athletes and over 34,000 total attendees (athletes & spectators). These events are expected to create over 24,000 hotel room nights and nearly $20 million in business sales.

CACTI Park of The Palm Beaches and Roger Dean Chevrolet Stadium collectively offer 26 diamonds, which creates a competitive advantage for Palm Beach County in terms of recruiting and hosting large scale baseball tournaments. CACTI Park of The Palm Beaches and Roger Dean Chevrolet Stadium represent one of the largest tourism catalysts compared to all venues that live in The Palm Beaches.

Summer Sports Tourism Highlights

First Responder Games

For nearly two weeks this June, police, firefighters, military personnel, federal agents, and emergency medical personnel met in The Palm Beaches to compete in the First Responder Games. This year marked the fourth time that the Palm Beach County Sports Commission served as both the host and primary organizer of the Games.

The First Responder Games is an Olympic-style competition that utilizes various sports venues throughout the region. This multi-sport event attracted over 3,500 first responders from across the nation, competing in 28 different sports. Events included basketball, softball, soccer, flag football, golf, ice hockey, fishing, archery, tennis, pickleball, swimming, volleyball, bowling, billiards, darts, racquetball, sporting clays, powerlifting, cycling, and more. For a full schedule of events, please visit firstrespondergames.com.

The First Responder Games created a significant tourism and economic impact for Palm Beach County. With most participants traveling and requiring hotel accommodations, this event generated 2,371 hotel room nights. This influx of visitors is estimated to create an economic impact of over $2 million through direct visitor spending.

Summer Sports Tourism Highlights

Uruguay National Team Training Camp Copa América

The Palm Beach County Sports Commission is marketing The Palm Beaches as a training destination for international soccer teams. Palm Beach County is home to some of Florida’s finest soccer fields, particularly those located at The Gardens North County District Park. Creating a hub for national teams competing in the COPA America is a significant resume builder. Our Sports Commission’s ultimate goal is to create a Team Base Camp in The Palm Beaches, for the 2026 FIFA World Cup.

The Palm Beach County Sports Commission has established a relationship with CONMEBOL (South American Football Confederation), which is one of the six FIFA continental confederations. Copa America, which is the premier competition established by CONMEBOL, is taking place at Hard Rock Stadium in Miami. The Palm Beach County Sports Commission partnered with the City of Palm Beach Gardens in hosting the Uruguay national soccer team for three-week training camp in June, as they prepare for Copa America.

The Uruguay national soccer team created a strong hotel impact. Moreover, hosting this international soccer team for a training camp in The Palm Beaches will increase the opportunities in hosting a Team Base Camp for the FIFA World Cup.

Sports Tourism Highlights

USA Gymnastics

Rhythmic

Developmental Program Championships

The Palm Beach County Sports Commission partnered with the Palm Beach County Convention Center to to host the 2024 USA Gymnastics Rhythmic Developmental Championships on June 1-2. The USA Gymnastics Rhythmic Developmental Program Championships featured both boys and girls competing in a variety of levels that represent age groups from 6 to 16. The event attracted 300+ gymnasts, 100+ coaches, and more than 2,000 total visitors. In addition, USA Gymnastics HUGS (Special Needs) athletes also competed for rhythmic development championship honors.

In addition to the Rhythmic Developmental Program Championships in 2023 and now 2024, the Palm Beach County Convention Center has been the venue for the USA Gymnastics Stars & Stripes Championships and the FIG World Cup of Trampoline & Tumbling in the past twelve months. The Stars & Stripes Championships is the national championship for the USA Gymnastics Trampoline & Tumbling Development Program, while the FIG World Cup brought international attention to The Palm Beaches as the penultimate event in the 2023 World Cup Series and the first Olympic Qualifier held in the United States for the 2024 Summer Games in Paris.

Sports Tourism Highlights

Junior Tour Powered by Under Armour Summer Nationals

The Junior Tour Powered by Under Armour Summer National Championship took place June 19-23, 2024 at PGA National Resort in Palm Beach Gardens, FL. The Summer National Championship is the season ending championship for The Junior Tour Powered by Under Armour. The Champion Course at PGA National Resort was made available for this grand event.

The Junior Tour Powered by Under Armour is a National Youth Golf League for boys and girls ages 6-18 of all skill levels. Leagues operate during the SPRING Season (March-May) with a Summer National Championship in June and the FALL Season (September-December) with a Winter National Championship in February (Presidents Day Weekend). League play includes 400 plus events throughout the different regions, each region hosts six 9 Hole Individual Stroke Play league matches. The Palm Beach County Sports Commission was awarded the rights to host the Summer National Championship for the second consecutive year.

The top 8 points leader from each age division are invited to the National Championship. The Junior Athletes are divided into 4 Co-Ed age divisions: 6-8 years old, 9-11 years old, 12-14 years old and 15-18 years old. The Junior Athletes represented 18 different states including Connecticut, Florida, Illinois, California, Tennessee, and Texas just to name a few.

Sports Tourism Highlights

USTA Boys 18's & 16's National Clay Court

Championships

The United States Tennis Association (USTA) Boys 18’s & 16’s National Clay Court Championships is the highest level USTA junior tennis tournament in the country for boys 18u & 16u divisions. This event will be held from July 7 – 14, 2024, at the Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center. The draw consists of more than 450 of the highest-ranked players in the US competing in singles and doubles competition. Over 70 NCAA Collegiate Coaches will be in attendance scouting participants with many receiving college scholarships.

The event will generate over 2,500 room nights and more than $2 million in direct visitor spending. This is one of the most prestigious junior tennis tournaments taking place in Florida.

Baseball's Economic Impact Extends Far Beyond Spring Training in The Palm Beaches

Palm Beach County, Fla. The Palm Beaches is a top destination for a variety of sporting events, thanks to its state-of-the-art facilities and ideal year-round climate. Baseball thrives here with two Major League Baseball (MLB) Spring Training facilities: Roger Dean Chevrolet Stadium and CACTI Park of The Palm Beaches. These premier venues attract both amateur and professional events, reinforcing The Palm Beaches' status as a hub for sports tourism.

Since 1998, The Palm Beaches has been home to Roger Dean Chevrolet Stadium in Jupiter, the first baseball complex in Florida to host two MLB teams – the Miami Marlins and St. Louis Cardinals – for Spring Training. In 2017, Palm Beach County introduced its second two-team facility with the opening of CACTI Park of The Palm Beaches, home to the Houston Astros and Washington Nationals. “The Spring Training season embodies one of the most dynamic and special experiences for baseball enthusiasts,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “It offers fans the opportunity to enjoy big-league games in scenic stadiums while fostering an intimate environment that encourages interaction with players and coaches.”

MLB Spring Training provides one of the largest tourism impacts for Palm Beach County and the entire state of Florida. It's not only an incredible attraction for residents but also draws visitors from across the nation. Last year, an independent study commissioned by the Palm Beach County Sports Commission revealed that Spring Training in The Palm Beaches generated more than $79 million in economic impact. This significant contribution was fueled by over 238,000 fans, 53% of whom were nonresidents, resulting in 55,200 lodging room nights.

Beyond the impressive economic impact of MLB Spring Training, the region hosts numerous additional baseball events throughout the year. Both facilities are utilized year-round, maintaining The Palm Beaches as a premier destination for baseball. Last year alone, Roger Dean Chevrolet Stadium and CACTI Park of The Palm Beaches hosted a combined 34 regional and national baseball events, including some of the largest nationwide tournaments and showcases of amateur baseball.

The events at these two stadiums last year accounted for about 20% of all sports related room nights generated in The Palm Beaches over the last year. These amateur events averaged over 1,000 room nights per event, with the largest being the Men’s Senior Baseball League (MSBL) Fall Classic and the Perfect Game World Wood Bat (WWBA) World Championship, each producing over 9,000 room nights.

The MSBL Fall Classic is one of the largest amateur baseball tournaments for adults in the United States, uniquely featuring players aged 18 to over 60. The Palm Beach County Sports Commission has successfully bid to host the MSBL Fall Classic at CACTI Park of The Palm Beaches and Roger Dean Chevrolet Stadium for the fifth consecutive year. These venues collectively offer 26 diamonds, accommodating 125 teams with over 2,000 athletes from across the United States, Canada, Puerto Rico, Venezuela, the Dominican Republic, Colombia, and Peru.

The impact of baseball in Palm Beach County extends beyond economics. The Palm Beaches welcomes teams from multiple countries for various events. "The World Comes to The Palm Beaches" is an international baseball festival featuring more than 30 teams from over 15 countries. Participants experience The Palm Beaches through baseball, staying in county hotels and dining at local restaurants. Besides the competition, local baseball organizations host practices, clinics, and activities, bringing players to multiple fields outside of the Spring Training facilities.

A variety of amateur baseball events take place between the two parks outside the MLB Spring Training season, including multiple events from leading baseball organizations, such as Prospect Select and Perfect Game tournaments. Additionally, CACTI Park of The Palm Beaches hosted one of baseball’s new special events: The Savannah Bananas Banana Ball World Tour, one of only four Spring Training locations on the tour, attracting over 1,600 room nights from spectators.

These amateur baseball events provided tremendous economic benefits last year by attracting 1,340 teams, over 24,000 athletes, and 45,000 spectators. These premier events generated 54,504 room nights, contributing an additional $38 million to the local economy.

Events & Operations

Event Support

Boca Raton Bowl

 Select Golf Outing location in conjunction with ESPN Events

 Secure Palm Beach County Convention Center for pregame luncheon after date announcement

Lou Groza Collegiate Place-Kicker Award

 Attend National College Football Award Association (NCFAA) Summer Meeting in New York City to meet with other awards

 Discuss 2024 award show with ESPN representatives for best exposure for the Lou Groza Award/Palm Beach County Sports Commission

Development Player Leage (DPL) Summit

 Submit bid to DPL/Elite Tournaments to host DPL Summit in March 2025

 Work with Palm Beach Gardens to secure venue for event, which will attract 3,000 room nights

African American Golf Expo and Forum

 Serving on the Local Host Committee

Finalizing Contract Obligations

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• TimberTech Championship

• Men’s Senior Baseball League

• I Do Beach Tennis ITF Open Singer Island

• Battle Youth National Championship

• “Little Mo” Internationals in Florida

• 5v5 Soccer Tour National Championship

• Garden of Life Palm Beaches Marathon

• World Pickleball Classic

• World Pickleball Open

• Delray Beach Pickleball Classic

• National Pickleball Expo and Tournament

• Equestrian Holiday and Horses

• Winter Equestrian Festival

• Florida RUSH Hockey

• Boca Raton International Masters

• CPI Horse Show

• AYSO Florida Nationals

• FYSA Palm Beach Gardens Classic

• Invited Champions Classic

• Hardball 360 Fall Classic

• EDP Soccer

• Wellington Soccer Shootout

• Paradise Puck

• Florida Exposure Cup

• Delray Beach Open

• Gauntlet of Polo

• Florida State Golf Association amateur tournaments

• East Coast SoFlo Championships

• Little Mo East Regionals

• Think Pink Invite

• Palm Beach Challenge College Baseball and International Festival

• Les Grande Dames

• Delray Beach Riptide Lacrosse tournaments

• Florida State Golf Association Junior Tour

• International Tennis Federation (ITF) W25 Pro Circuit

• Association of Pickleball Professionals (APP) Vlasic Classic - Delray Beach

• American Cornhole League Kickoff Battle

• Palm Beaches Spartan Sprint Weekend

• Florida Shine Classic

• South Florida Collegiate Baseball League

• Gateway Marathon Ocean Cup 2024

• Battle in the Village Flag Football Tournament

• PBGYAA Swamp Classic

• Cal Ripken T-Ball and Rookie (8U) State Championship

• South Florida Collegiate Baseball League

• Prospect Wire Southeast Championships

• First Responder Games

• Prospect Select Summer Series

• Perfect Game Summer Series

• Ocean Cup - Gateway Marathon

• USTA Boys 18’s & 16’s National Clay Court Championships

• Junior Tour Powered by Under Armour Summer National

• World Wake Associations Wake Park Nationals

• Sailfish Marina Big Dog Fat Cat Shootout

• Briana Marie Cox Memorial Tournament

The generation of RFP’s and contracts for hotel room blocks, assisting with onsite registration of participants, setting up hotel room registration information for event websites, securing venues to host the events, assisting with permitting for use of venues, securing vendors to service the events (i.e. rental vehicles, tents, radios, golf carts, trainers, security, medical personnel, field lining, bleachers, transportation, concessions). All these services are offered to each event promoter, which contributes to event retention.

• NCAA Men’s & Women’s Golf Championships

1. Category G Grants

Hotel RFP & Room Blocks Grants

a) National Collegiate Athletic Association (NCAA) Division II Men’s Golf National Championship (May 18-23, 2025) - PGA National Resort, Champion Course - $30,000 Cat. G NEW

Sports-Development

SportsDevelopmentExecutiveSummary

The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY24

EventBids&Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners.

Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 24, and below is a breakdown of the development efforts over the past month:

• FLETL/USSSA Battle of the Beast Wood Bat Championship

o June 21 – 23, 2024

o 1,600 Participants

o 800 Projected Room Nights

o Multiple Palm Beach County Parks and Recreation Venues – Finalizing

• Florida Interscholastic Cycling League Race

o February 22-23, 2025

o 120 Athletes, 300 spectators

o 300 Projected Room Nights

o Dyer Park

• Florida Atlantic University Golf Invitational

o October 27 – 29, 2024

o 12 teams, 90 Athletes, 20 Coaches, 200 spectators

o 300 Projected Room Nights

o PGA National Resort

• Wednesday Night Lights High School (U20) Sprint/Field Series (Track & Field)

o June 12th, 2024

o 120 Athletes, 500 – 1000 Spectator

o Projected 500 – 700 Room Nights

o Dwyer High School, West Palm Beach, FL

• The Commander-In-Chief’s Cup

o October 11-15, 2024

o 45 projected participants, 500 Spectators

o 800 projected room nights

o Seminole Golf Club

• U.S. Australian Football League National Championships

o October 9-13, 2026

o 1,300 participants, 700 spectators

o 1,650 projected room nights

o National Polo Center

• 2025 Top Gun Invitational

o June 10-16, 2025

o 4,000 participants, 9,440 spectators

o 11,400 hotel room nights

o Various Palm Beach County Softball Facilities

EventSiteVisits

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 24, and below is a breakdown of site visits conducted over the past month:

• Uruguay National Team, Uruguay National Team Training , The Gardens North County District Park

• Asociación Pickleball de Galicia, International Pickleball Event, Various Pickleball Facilities throughout Palm Beach County

The Palm Beach County Sports Commission sent two (2) representatives to the 2024 Florida Sports Foundation Florida Sports Summit, held in Panama City Beach, Florida. The Palm Beach County Sports Commission met with 20 different event rights holders during the scheduled appointment sessions presented at the Florida Sports Summit. These meetings could lead to significant sports tourism business opportunities for The Palm Beaches.

The 2024 Florida Sports Foundation Florida Sports Summit, which included: Scott Glinski (Senior Business Development Manager) and Gillian Constable (Sports Event Manager).

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders

Event Rights Holders

October 1, 2023 - September 30, 2024

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders

October 1, 2023 - September 30, 2024

Elite Dutch Soccer

Elite Three Week Summer Camp Hosting 400 International Players ages 12 - 19 Gardens Park

PGA TOUR

PGA TOUR Event (Classic in The Palm Beaches)

PGA National Resort

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission Bid Calendar - FY24

Palm Beach County Sports Commission

Marketing

Impressions

ThePalmBeachCountySportsCommissionplaysapivotalrole in promotingthesignificance of sportsand recreationalevents in ThePalmBeaches,therebygeneratingsubstantialmarketingimpressions. By attracting andhostingadiverserange of sportingevents,theSportsCommissionnotonlyshowcasesthevibrantsports culture in PalmBeachCounty but alsobrings in athletes,fans,andmediaattention.Theseeventscreatea wealth of marketingimpressions,capturingtheinterestandenthusiasm of abroadaudience.These impressionsextendbeyondthesportingeventsthemselves,contributing to thecounty'seconomic developmentthroughincreasedtourism,localbusinessexposure,andaboost to ThePalmBeaches'reputation as asportingdestination.ThePalmBeachCountySportsCommission'scommitment to showcasingthecounty's athletic prowess underscores its role in boosting marketing impressions

April 2024 Total Marketing Impressions

Website Impression:

Social Media Impressions:

Advertising Impressions:

Earned Media Impressions: 5,398 14,191 34,200 14,200,000

Total Impressions this Period: 14,253,789

Fiscal Year-to-Date Total Marketing Impressions

Website Impression:

Social Media Impressions:

Advertising Impressions:

Earned Media Impressions:

Total Impressions Fiscal TYD:

ThePalmBeachCountySportsCommissionutilizesimpressiondata to refinemarketingstrategy. By analyzing impressionsfromvariouspromotionalactivitiesandevents,insights are gainedintowhichcampaigns are resonatingmostwithwhichtargetaudience.Thisdata-drivenapproachenablestheeffectiveallocation of resources,optimization of messaging,andoverallenhancement of promotionalefforts to attractmoresports visitors to Palm Beach County.

PBC’S WILD WESTERN COMMUNITIES FEATURED IN OTT

In the finale of Season 7 of On the Town in The Palm Beaches with Frank Licari (OTT) – which aired on South Florida PBS in June – the show highlights the hidden gems of Palm Beach County’s western communities. Host Frank Licari leaves the big cities behind to embrace the enchanting small-town appeal! The episode premiered at a community screening celebration at the Dolly Hand Cultural Arts Center in The Glades, where the FTC participated in a Q&A panel with the OTT team.

From an exhilarating airboat ride across the Florida Everglades, to a skydiving experience at Skydive Palm Beach in Pahokee and savoring soulful southern cooking at Belle Glade's Banyan Tree and Mr. Shrimp, Frank explores what makes PBC’s west side so unique. Continuing the adventures, visits the Everglades Research and Education Center, and discovers the heartwarming story behind Just Plain Country's scholarship fund. Topping off the expeditions with bass fishing in The Glades, hiking the scenic Lake Okeechobee trail, and so much more, this episode promises to be full of western charm. Watch the exciting conclusion of a remarkable season and stream past episodes on demand at ThePalmBeaches.TV

Life is an adventure! Inspired by this mantra, Peacock travel show Global Child, hosted by Augusto Valverde, takes viewers on a journey of traveling with a purpose. An upcoming episode, “Palm Beach: The Ride of a Lifetime," explores extraordinary locales in Palm Beach County, Florida. The FTC permitted three days of production at The Lake Worth Beach Casino and Beach Complex. The episode trailer begins in the equestrian haven of Wellington, continues to South Ocean Boulevard in Palm Beach, Benny’s On The Beach in Lake Worth Beach, and concludes with shots on Peanut Island and at Jupiter’s Dubois Park. The episode is co-hosted by actress Catherine Lidstone, and explores the majestic World Polo League with help from polo enthusiasts and philanthropists Grant and Melissa Ganzi. Production also worked closely with Environmental Resources Management to coordinate coverage of PBC’s sustainable conservation efforts and incredible natural wildlife.

The fascinating life of sharks takes center stage this summer during Discovery Channel's Shark Week (July 7-13) and National Geographic Channel's SHARKFEST (June 30-July 7). This year, Palm Beach County served as a prime filming location, offering a rich underwater ecosystem perfect for capturing these majestic creatures. The FTC team permitted Phil Foster Park for Discovery’s show about bull shark migration and another for Nat Geo TV’s b-roll shots at Riviera Beach Municipal Beach Park. The shoots combined had 16 working personnel and an estimated $200K budget. With the FTC’s onestop, easy permitting process, PBC was able to offer both networks an opportunity to showcase the area's diverse marine life and pristine waters. Shark Week, a tradition since 1988, combines groundbreaking scientific research with heart-pounding encounters. SHARKFEST spans several weeks and spotlights stories about these often misunderstood creatures.

SHARK WEEK & SHARKFEST FILM IN PBC

GLOBAL CHILD AIRS ON PEACOCK

BURT REYNOLDS DOCU EXPANDS REACH

PBC SUMMER TOURISM BOOM UNDERWAY

Burt Reynolds: The Last Interview, the critically acclaimed final film of legendary screen icon and famous Florida native Burt Reynolds, is expanding its distribution to international airlines, overseas markets and video on demand platforms. This feature-length documentary, written and directed by Rick Pamplin, offers a glimpse into the final chapter of Reynolds' life, revealing his thoughts on his career, passions and advice.

The film includes rare Q&A sessions with close associates and a discussion with filmmaker Quentin Tarantino, who recounts casting Reynolds in Once Upon a Time in... Hollywood The film includes never-before-seen photographs from the private collections of Tarantino, C. Todd Vittum, and the FTC. The film boasts a 100 percent rating on Rotten Tomatoes. This project was produced by Nemours Marketing, Inc. in association with Pamplin Film Company and Think Visual Group

Boca Boxing Gym is featured during a 47-minute-long documentary previewing the Ultimate Fighting Championship (UFC) 302 bout between Dustin Poirier and Islam Makhachev

The full piece, which ran May 26 for the June 1 competition, can be watched here

The segment at Boca Boxing Gym spotlights the County as a premier destination for sports and sports production and adds boxing to a list of projects like MLB Spring Training baseball, Cognizant Classic in The Palm Beaches PGA golf tournament, the Delray Beach Open tennis tournament, Florida Atlantic University sports and so much more. With the global rise of Mixed Martial Arts and UFC competitions, Palm Beach County offers opportunities for youth competitors, teenagers and adults to get involved.

The Palm Beach County Board of County Commissioners recently unanimously approved a 20-year PBC Master Tourism Plan, committed to expanding community engagement, enhancing infrastructure, promoting economic growth and preserving the County's natural resources. As summer unfolds, the Tourist Development Council will be supporting exciting tourism campaigns and events that highlight the area’s vibrant culture. Among these, the Cultural Council for Palm Beach County's "Summer Jazz Series" hosts an array of talented jazz artists, including Yvette Norwood Tiger, who was featured in On The Town in The Palm Beaches with Frank Licari. Adding to the summer excitement is Discover The Palm Beaches' "Love The Palm Beaches" video campaign series, which spotlights the area’s diverse attractions, from pristine beaches to its rich heritage.

The FTC welcomes summer intern, Addisyn Francese! Set to graduate from Palm Beach Atlantic University this summer, she will receive her Bachelor’s degree in Cinema Arts. Finishing her collegiate studies in just two years, Addisyn describes herself as a hardworking and determined individual. After taking a TV production class in high school and working with a local film director, she became inspired to pursue a career in the entertainment industry. Francese shares, “Before my internship at the FTC, I never realized you don’t have to travel far to find production opportunities. Palm Beach County is a rich filmmaking community, and there are so many productions happening across Florida. As a student filmmaker, the educational experience I gained here has helped me grasp exactly what I need to grow professionally and feel comfortable in my next steps in the film and television industry.”

LEAGUE BASEBALL COMMERCIAL

Skechers recently filmed a dynamic commercial and shot still photography in Palm Beach County, Florida, spotlighting their top tier sports shoes and apparel. The shoot took place at Cressey Sports Performance in Palm Beach Gardens, featuring Major League Baseball’s St. Louis Cardinals player Brendan Donovan. The commercial aims to highlight the brand’s commitment to providing athletes with high -quality footwear and apparel that enhance performance. Check out the production on Sketchers’ Instagram.

A crew of 10 professionals meticulously managed the production. The collaboration between Skechers and the local talent reflects Palm Beach County's growing reputation as a versatile and accommodating location for high-profile productions. The Film & Television Commission continues to support and promote such ventures. The successful Skechers shoot is a testament to the region’s appeal combining excellent facilities, talented professionals and stunning locales, showcasing Palm Beach County an ideal backdrop.

FTC WELCOMES SUMMER INTERN

UFC 302 FILM FEATURES BOCA RATON

PALM BEACH GARDENS HOSTS SKECHERS’ MAJOR

FOCUS ON FILM

SSOF ALUMNUS DIRECTS BLOCKBUSTER

Florida native and 2003 Palm Beaches Student Showcase of Films winner Wes Ball directed Kingdom of the Planet of the Apes (2024), which hit theaters May 10. Best known for his work on the Maze Runner film trilogy (2014–2018), he has made a name for himself in the film industry with his dynamic directing style and compelling storytelling.

Ball attended Crescent City (FL) High School, graduating in 1999. He went on to earn a Bachelor of Fine Arts degree from the Florida StateUniversityCollegeof Motion Picture Arts in 2002. His early talent was recognized with a Student Academy Award in 2003 for his short, animated film "A Work in Progress." Kingdom of the Planet of the Apes is another milestone in Ball's career, continuing the legacy of the iconic franchise. His direction brings fresh energy and vision to the series, which has captivated audiences with its exploration of intelligence, society and survival.

Palm Beach County offers young filmmakers a diverse landscape and an abundance of educational opportunities to grow their toolboxes and gain a film education that competes with anywhere in the country. This summer, the City of Palm Beach Gardens Recreation is again offering the LOL Filmmaking Camp from July 29 to August 2 for creative students entering 4th to 8th grade.

Students will dive into the excitement of Hollywood with handson experience in cinematography, script writing and editing while creating their own films and trailers. They will be equipped with top-notch gear including MacBooks, HD cameras and green screens. Under the guidance of experienced filmmakers, campers will prove that creativity has no age limit, and will premiere their works on the last day at the LOL Red Carpet Film Festival.

FAU TO HIGHLIGHT OLD HOLLYWOOD ERA

From July 11 to August 29, the Osher Lifelong Learning Institute will host a film event titled First Rate Actors: The Flawless Film Careers of Paul Muni, Katharine Hepburn, William Powell, and James Cagney. The series will offer an in-depth look at the careers of four iconic Hollywood stars whose performances left a mark on cinema history. The event will feature screenings accompanied by discussions about the actors’ unique acting styles, the impact of their work and their contributions to film. Paul Muni, known for his character roles, will be highlighted for his ability to embody complex personalities. Katharine Hepburn's unmatched versatility and strong-willed characters will showcase her as a trailblazer for women in film. William Powell's charming sophistication, particularly in the Thin Man series, will be examined for its lasting appeal. James Cagney's energetic performances and embodiment of the tough-guy persona will also be a focal point. For more information, click here

GAUFF SHARES SPOTLIGHT WITH POMPEY

Delray Beach native and Palm Beach County resident Coco Gauff is the latest iconic figure joining UPS's Be Unstoppable campaign. Part of the commercial campaign shows Gauff, the No. 2-ranked women’s player in the world, in Pompey Park, the court where she learned the sport. Be Unstoppable is UPS’s premier brand campaign that spotlights the enduring passion of entrepreneurs and small business owners. Gauff, who exemplifies this spirit, is a perfect match for the campaign. Her athletic journey is nothing short of remarkable. After receiving a wild card entry to Wimbledon in 2019 at just 15, she defeated five-time champion Venus Williams in the first round. She also reached the third round of the U.S. Open. In 2023, she won her first Grand Slam title at the U.S. Open. Gauff is undoubtedly an athlete to watch, and this summer, we’re cheering on her unstoppable spirit as she competes at the 2024 Summer Olympics in Paris, France.

AND THE AWARD GOES TO …POP STAR PRODUCTION’S WHAT’S POPPIN’ PBC?

What's Poppin’ PBC? achieved an exciting new milestone! Sponsored by the FTC’s Sponsorship & Development Program, the show has won a Bronze Telly Award for “Events & Experiences – Television” for its Season 1 content. Produced by Pop Star Productions and hosted by Executive Producer Kitty Lundan, the series has distribution on WSFL-TV Channel 39 (The CW) and The Palm Beaches TV, and features the County's diverse communities and cultural experiences. This award honors the production team’s storytelling skills, creativity, and dedication, highlighting the contributions of Director/Editor Ron Mentor and crew member Merold Saintilus

Says Lundan, “When I first saw a Telly Award in someone’s office, I said I wanted one! Honestly, when I’m out there filming and highlighting my community, awards are not on my mind. However, it’s the best feeling for peers to acknowledge your work!”

A celebratory photo shoot with the Telly statuette at the Kravis Center commemorated this achievement. Already in production for Season 3, the first two seasons of What’s Poppin’ PBC? can be viewed any time on demand 24/7 at ThePalmBeaches.TV

KIDS SUMMER FILMMAKING CAMP

Co-written by Mike Kirton and William Forsythe, the storyline revolves around members of a mercenary team that are known as The Librarians. In the movie, the elite team was hired to find a Congressman’s daughter who was abducted by Miami mobsters. Producer Mike Kirton says, “We chose Palm Beach County because of how film-friendly the area is… the FTC bent over backwards to help in so many different ways to make a lot of filming possible ” The action-packed production filmed scenes in the Intracoastal Waterway, Clematis Street, North County Airport, Pine

Jog Environmental Center and Woodlawn Cemetery. The $1.7M production was initially released internationally in 2001 and in 2003 released in the U.S. market under the title StrikeForce, which took in $6M worldwide.

European vibes are everywhere at City Place - from the high walk score of the neighborhood, outdoor cafés and beautiful fountains, the essence of Europe is easy to find in West Palm Beach, Florida

French food is fabulous and the Art Nouveau style is on display at Pistache on Clematis in West Palm Beach. The bistro offers a refined mix of French and Mediterranean style.

EDUCATION CORNER

The Great Hall at the Norton Museum of Art reads European with a grand piano, Eames chairs, coffee bar and a spectacular oculus in the 43-foot ceiling. Currently, the museum is showing a collection of works from modern masters like Paul Gauguin, Rembrandt and Marc Chagall

The largest collection of French antiques in the U.S. are in WPB, showcased in an authentic European backdrop at Cedric DuPont Antiques on Dixie Highway

Markus Edegran, who calls West Palm Beach home, is going for sailing gold on Team USA in the 2024 Summer Olympics

The Palm Beach Sailing Club is just the sort of place you can find people of all ages practicing their tacking skills as they sail the Intracoastal Waterway Find more film friendly locations in PBC here

SCHOOL OF THE ARTS EXPANDS

In the upcoming 2024-2025 school year, G-Star School of the Arts will be expanding its educational programs to offer classes for grades six through 12, making it available to both middle and high school students. This new expansion will give more Palm Beach County students an opportunity to learn about communications, film and television. Their film program has proved to be one of the best in the state and is represented well at the annual Palm Beaches Student Showcase of Films (SSOF). G-Star students showed off their creativity, intelligence and talents at the 29th annual SSOF, with multiple scholarships and trophies being awarded for G-Star submissions. The winner of the coveted Burt Reynolds Scholarship, Karla Caviedes, also attends G-Star.

G-Star also has their own production studio on-site called G-Star Studios (operated through Afflux Studios) which provides students with unique opportunities to gain valuable, hands-on learning experience. The studio consists of a green room, 10,000 square foot sound stage, 40-seat screening room, 2,500 square feet of production offices, conference rooms and laundry facilities. The sound stage is a copy of a Warner Brothers sound stage with advanced technological improvements. It also contains a construction shop, prop shop and picture car paint shop. The school empowers students to master the art of filmmaking over multiple years through trial and error in the studio. Find more information on the school and their studio by clicking here.

G-STAR

Production Activity Report

For May 2024

Variance Explanations

Percentage change variances of ± 10% in performance statistics are explained in this section.

1. Hotel Room Nights: The 33% YTD surge in Hotel Room Nights demonstrates continued growth in this area. This began in April of 2024, when there was a 116% month-over-month increase in Hotel Room Nights. The uptick is attributed to multiple large-scale production that took place throughout the County such as The American Cornhole League’s season kick-off competition at the Palm Beach County Convention Center, which utilized 1,855 total hotel room nights in April. Additionally, an Untitled Polo Project produced by Boardwalk Pictures utilized 450 hotel room nights. In May, the television series House Hunters produced by Pie Town Productions utilized 400 hotel room nights

2. Total Productions: The 18% YTD increase in Total Productions is due to our expanded efforts and approach on working with and obtaining data on productions filming in Palm Beach County, not requiring a permit.

3. Total Leads: A 36% increase in Total Leads is a result of continued reporting of self-generated Leads for the sponsorship and development program (The Palm Beaches TV) and WFLX’s South Florida Daily show.Aspreviouslyreported, TheFTC Staffhas beenactivelyproviding sponsoredproductions with strategic location leads and suggestions. These Leads are based on the latest marketing initiatives across all TDC agencies. These efforts continue to drive the ongoing growth in this category.

4. Lead Responses: A 36% increase in total leads goes hand in hand with the increase in total leads as described above.

5. Lead Conversions: A 208% increase in Lead Conversions is a testament to Staff’s efforts to generate viable Leads, driving business in and around Palm Beach County, creating marketing opportunities for The Palm Beaches and local businesses. In addition to strategically generating Leads, Staff is also diligently following up on each lead to confirm whether Leads converted into production-related business for the County

6. Website Unique Visitors: A 51% increase in website visitors is due to sponsored digital campaigns, driving traffic to the websites. Meanwhile, Staff continues to develop new digital campaigns aimed to increase traffic to www.pbfilm.com and www.thepalmbeaches.tv.

NY

May 2024 Permits & Shot No Permits

Skyline

Skyline and Royal Park Bridge, Pier

Flagler Dr West Palm Beach, Boynton Inlet, Grassy Waters Preserve, Royal Palm Beach Welcome SignLakeside

Boca Raton High School: 1501 NW 15th Ct, Boca Raton, FL 33486

Student's residence in Boca Raton: TBD

AACY office (possibly): 6401 Congress Ave #200, Boca Raton, FL 33487

Beach, FL In front of Belle Glade City Hall 110 Dr M.L.K. Jr Blvd W? Belle Glade, FL 33430

Palm Beach County Glades Airport3800 State Road 715 SkyDive Palm Beach Hanger Pahokee FL 33476

Palm Beach County Glades Airport3800 State Road 715

SkyDive Palm Beach Hanger Pahokee FL 33476

24-129 5 Wax Cylinder LLC Alhambra, CA

Palm Beach County Sheriff's Dept -

office location TBD

Okeheelee Park

Ruthmary Av, Briny Breezes

South M Street, Lake Worth

Area around Haverhill Rd &

Community Rd, West Palm Beach

Green Cay Nature Center

Arthur R Marshall Wildlife Refuge

Palm Beach County Sheriff's Deptoffice location TBD

Okeheelee Park

Ruthmary Av, Briny Breezes

South M Street, Lake Worth

Area around Haverhill Rd &

Community Rd, West Palm Beach

Green Cay Nature Center

24-130 5 Wax Cylinder LLC Alhambra, CA

Arthur R Marshall Wildlife Refuge

Palm Beach County Sheriff's Deptoffice location TBD

Okeheelee Park

Ruthmary Av, Briny Breezes

South M Street, Lake Worth

Area around Haverhill Rd & Community Rd, West Palm Beach

Green Cay Nature Center

24-131 5 Wax Cylinder LLC Alhambra, CA

TOTAL PERMITS 32

Arthur R Marshall Wildlife Refuge

S

S

Palm Beach, FL Wakodahatchee Wetlands in Delray

Palm Beach, FL Havanas Restaurant in West Palm

S 5 Pop Star Productions West Palm Beach, FL Taste of Boynton in Boynton Beach

S 5 Pop

S 5 Pop

Productions West Palm Beach, FL Albritton 2 Cigar Lounge in West Palm

Productions

Palm Beach, FL Subculture Coffee Shop in West Palm

S 5 Pop Star Productions West Palm Beach, FL Tropical Bakery in Palm Springs

S

S 5 Bright Life in The Palm Beaches West Palm Beach, FL Morikami Museum and Japanese Gardens

S 5 Bright Life in The Palm Beaches West Palm Beach, FL Riverbend Park- Jupiter

S 5 Bright Life in The Palm Beaches West Palm Beach, FL Private community in Palm Beach Gardens

S 5 Bright Life in The Palm Beaches West Palm Beach, FL Tyler Cameron Luncheon event in Jupiter

S 5 Jetsetter Films

S 5 Jetsetter Films

S 5 Jetsetter Films

West Palm Beach, FL Sunfest

Palm Beach, FL PGA National in Palm

Palm Beach, FL Zeke's Golf Cart Taxi in Jupiter

Doris's

Palm Beach, FL Jupiter Inlet Diner

Palm Beach, FL Busch Wildlife

Palm Beach, FL Calaveras Cantina in Jupiter

May 2024 Production Companies & Support Services

$13,811,683 $5,166,074 $13,811,683 $18,977,757

REVENUE

EXPENSES

REVENUE

Palm Beach Convention Center

FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Eight Months Ending May 2024

TDC Marketing Report – July 2024

PBCCC Events

Social Media

Social Media Followers

Facebook - 8,844 (May) to 8,839 (June)

Instagram - 3,409 (May) to 3,409 (June)

LinkedIn - 875 (May) to 889 (June)

Instagram Monthly Total

Interactions – 165 (May) to 144 (June)

Impressions - 3,907 (May) to 4,428 (June)

Reach – 829 (May) to 1,586 (June)

Generate Profile Visits - 218 (May) to 334 (June)

Facebook Monthly Total

People Reached - 1,044 (May) to 1,630 (June)

Post Engagements - 13,227 (May) to 13,510 (June)

Page Likes - 7 (May) to 15 (June)

LinkedIn

Profile Views - 69 (May) to 76 (June)

Engagements - 147 (May) to 77 (June)

Impressions - 4,790 (May) to 2,865 (June)

Connections - 595 (May) to 606 (June)

Engagement Overview

Media

Trump makes bizarre statement as his family members and rival Joe Biden extend b'day ... [google.com] Hindustan Times Trump addressed members of the "Club 47" fan club in a West Palm Beach convention center, which is near his Mar-a-Lago home. A towering, multi...

Trump celebrates 78th birthday by ripping Biden at sold-out campaign bash: 'This guy is lost' [google.com] New York Post West Palm Beach Convention Center hours before the former president's speech. AFP via Getty Images. Advertisement. At least two Trump supporters...

Donald Trump calls for ending taxes on tips, drawing mixed reaction from Republicans [google.com] NBC News A day after he visited Capitol Hill, as he celebrated his 78th birthday with supporters at the West Palm Beach Convention Center in Florida, Trump...

Trump fans mark his 78th birthday in Florida with a giant 'MAGA' layer cake and speech [google.com] CBS12 Donald Trump has marked his 78th birthday by addressing a fawning crowd in West Palm Beach, Florida.

Donald Trump holds rally, birthday party with thousands in West Palm Beach - WPBF [google.com] WPBF ... Donald Trump celebrated his 78th birthday Friday night with a rally with thousands of supporters at the Palm Beach County Convention Center

Donald Trump Set to Speak at MAGA Celebration for His 78th Birthday - People [google.com] People Sources say that he will celebrate among members of the "Club 47 USA" fan club at the Palm Beach County Convention Center in West Palm Beach, a

Trump celebrates 78th birthday in West Palm Beach as Rubio makes surprise appearance [google.com] CBS News West Palm Beach, Florida Former President Donald Trump Friday night celebrated his 78th birthday in a packed Palm Beach Convention Center filled...

Trump marks 78th birthday in West Palm Beach with giant 'MAGA' cake and attacks on Biden [google.com] WPTV Palm Beach Convention Center, a short drive from the former president's Mar-a-Lago residence. Donald Trump's 78th birthday cake. AP Photo/Gerald...

Trump supporters gathering in West Palm Beach have a birthday wish another term as president [google.com] Sun Sentinel Palm Beach Convention Center on June 14, 2024, in West Palm Beach, Florida. Trump celebrated his 78th birthday during the event. (Photo by Joe

Palm Beach County mayor hosts symposium to address housing and homelessness - WPBF [google.com] WPBF The symposium, held at the Palm Beach County Convention Center, featured a private roundtable with mayors from across the county and then a

'No such thing as golden years:' Bill disrupts lives of homeless in Palm Beach County [google.com] WPTV Monday morning, county leaders gathered inside the Palm Beach County Convention Center to discuss the homeless issue. But media weren't allowed...

How Marco Rubio went from rival to one of Donald Trump's VP finalists - Washington Post [google.com] Washington Post Palm Beach County Convention Center, “He's not doing it for him, he doesn't need this. He's running for president, he's putting up with all of..

New York Court of Appeals Rejects Trump Request to Lift Gag Order | Truthout [google.com] Truthout Palm Beach Convention Center on June 14, 2024, in West Palm Beach, Florida. Joe Raedle / Getty Images. Honest, paywall-free news is rare. Please...

Trump mocks RFK Jr for not making debate stage: 'Maybe someday' - Fox News [google.com] Fox News ... Palm Beach Convention Center in West Palm Beach, Florida. (Joe Raedle/Getty Images). "So I hope to see him up there someday, but it looks to me ...

Trump's vice presidential shortlist: Who could be his running mate? - LiveNOW from FOX [google.com] Live NOW from FOX Palm Beach Convention Center on June 14, 2024, in West Palm Beach, Florida. (Joe Raedle/Getty Images). Tim Scott. Scott is currently serving as a...

June 2024 Project Status Report

Department of Environmental Resources Management

Floating Structures Update: Last year, ERM partnered with the Lake Worth Lagoon Initiative to secure $90,000 in state-appropriated funding to begin removing floating structures from the waters of the Lake Worth Lagoon This month, ERM staff joined the County Sheriff’s Office and Code Enforcement Division to survey the waters around Peanut Island and provide notice to illegally moored floating structures in violation the Cindy DeFilippo Floating Structure Ordinance

Floating structures have the potential to break free or sink, resulting in potential impacts to adjacent waterfront homes and businesses, submerged resources, water quality, and navigation within the lagoon. This survey was the first step to enforce the ordinance by removing these structures and discouraging the placement of additional structures in the future

Turtle Walks: Throughout the month of June, ERM staff hosted 6 public nighttime sea turtle walks as part of the Adventure Awaits Program During these pop-up events, ERM biologists gave a short presentation about Palm Beach County's sea turtles, with the goal of inspiring both an appreciation for this unique resource and a deeper understanding of our natural beach and dune systems Participants then headed to the beach, under the direction of staff biologists, to quietly observe a nesting loggerhead sea turtle These events were authorized under a marine turtle permit by the Florida Fish and Wildlife Conservation Commission to educate over 100 visitors and guests about sea turtles and ERM’s conservation efforts.

Mooring Buoy Outreach: The Florida Coral Reef Protection Act makes it illegal to anchor on a natural reef in State waters To prevent harm to our reefs and allow the safe temporary mooring of recreational vessels, Palm Beach County manages a system of mooring buoys at four locations offshore. When using a mooring buoy, it’s essential that boaters follow the proper safety precautions to protect themselves, the environment, and snorkelers or divers in the area Boaters should never run along the shoreline at high speeds and should always approach mooring buoy areas with caution, since people may be swimming in the water. It’s crucial to maintain a distance of at least 300 feet from diver down flags and buoys in open water, especially when approaching popular dive sites The County’s mooring buoy systems were designed to support vessels 35 feet in length or less and can sustain only one vessel at a time. Boats cannot moor at the buoy overnight and boat operators should never tie the buoy directly to their boat cleats. For more information, visit pbcreefs com

Palm Beach County Board of County Commissioners

Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

FLOATING STRUCTURE

MOORING BUOY

TURTLE WALK PRESENTATION

Owl Release: Busch Wildlife Sanctuary recently released four rehabilitated owls into Palm Beach County Natural Areas. A barn owl was released into Hungryland Slough Natural Area, a barred owl into Cypress Creek Natural Area, and two great horned owls into North Jupiter Flatwoods Natural Area Busch Wildlife Sanctuary has been actively involved in ERM’s Adopt a Natural Area Program since 2019. In addition to releasing rehabilitated native wildlife into the Natural Areas, Busch Wildlife Sanctuary staff lead hikes, perform volunteer trash clean-ups, and help educate the public on the importance of these environmentally sensitive lands and the species that use them

Wading Bird Rookeries: Staff documented another successful breeding season at the rookeries in the Loxahatchee Slough Natural Area There were 138 nests consisting of mostly little blue herons, tri-colored herons, and snowy egrets, plus a few cattle egrets, great egrets, great blue herons, black-crowned night herons, and glossy ibises ERM’s restoration efforts have been successful in providing critical habitat for these wading bird species

Pollinator Garden: ERM staff joined the Bureau of Land Management and a group of volunteers to install a pollinator garden at the Jupiter Inlet Lighthouse Outstanding Natural Area (JILONA) With the Jupiter Lighthouse as the backdrop, the participants grabbed shovels and planted more than 250 native wildflowers, vines, shrubs, and trees. The garden will provide nectar and pollen for bees, butterflies, moths, beetles, and flies The volunteers also planted food plants for caterpillars – including corky-stem passionflower vines that are the favorite of zebra longwings A water feature in the garden attracts dragonflies and waterfowl The garden will connect into the existing trail system and educate visitors on the importance of Florida native landscaping

• July 8: SUNSET PADDLE at Snook Islands

• July 13: NON-NATIVE INVASIVE ANIMAL HIKE at Winding Waters

• July 23: FLORIDA NATIVE PLANT BINGO at Yamato Scrub

• July 24: 3.5 MILE TRAIL RUN at Loxahatchee Slough

• July 25: INVASIVE WEEDS REMOVAL CREW at Frenchman’s Forest

• August 1: SUNSET PADDLE at Sawfish Bay Park

Maria Sachs, Mayor, Maria G. Marino, Vice Mayor, Gregg K. Weiss, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

OWL RELEASE

JILONA POLLINATOR GARDEN

LITTLE BLUE HERON

Adventure Awaits: Register NOW for a FREE event at PBCERM EVENTBRITE COM!

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT for the period ended May 2024

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

PALM BEACH INTERNATIONAL AIRPORT

ENPLANEMENT TRAFFIC REPORT for the period ended May 2024

Airline Percentage of Market

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT for the period ended May 2024

Change in Enplanements by Airline

AIRPORTS COUNCIL INTERNATIONAL

Monthly Airport Traffic Statistics

West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended May 2024

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

PBCFTC Olympusat

DPBC-Simpleview, LLC Web Based Services R2022-0636

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

FY2023 CONTRACT TRACKING REPORT

SUBCONTRACTS

118,000 annually Pd in monthly installments

annually pd mo. $70,000

DPBC-Madden Preprint Media, LLC Website Design $146,650 phase 1 $98,760 phase 2 Pd monthly at $8,230

DPBC-Zimmerman Agency LLC R2018-1120 Public Relations

@ $16,000 mo. optional services not to

1- 5yr. agreement

2yr agreement with 2 additional 2yr. renewals

one (1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID

exceed $58,000 for a total

R2021-0160 of $250,000

R2022-0637

Culture-Push, Inc.

Marketing Services

(R2021-0401) (R2022-0788) exceed $300,000 including travel and other out-of-pocket

DPBC-Professional

Convention Management Association (PCMA) (sole Source) DPBC-Brand

CC-Management Global Spectrum

CONVENTION CENTER

annually Plus up to $90,000 Incentive fee

CC-F&B Oakview Group (OVG)

(2022-0948)

DPBC - FOREIGN MARKETING

with 2, 2yr.

$30,000 annually 2/18/19 2/17/20 initial term, 4-1yr renewals

2/18/20 2/17/21 1st of 4-1yr. renewals

DPBC-AviaReps

2/18/21 9/30/21 10/1/21 10/1/22 2/1/23 9/30/24 2nd of 4-1yr renewals 3rd of 4-1yr renewals

– 1yr renewals

5. OLD BUSINESS

To: Tourist Development Council

Fr: Emanuel Perry EP

Date: July 08, 2024

Topic: TDC Dashboard July Report–Activity May and FYTD 2024

Bed Tax Collections:

May 2024 collected in June @ $6M compared to the same month last year @ 5.9M, an increase of 2%.

Actual May was 2% above Budget and (27%) below the prior month @ $8.4M. Actual May was (2%) lower than 2022. Revenue from non-hotels continue to support Bed Tax Collection.

FYTD 2024 Collections @ $73M, were higher than last fiscal year to date $71M by 3%.

Fiscal Year to Date collections @ $73M is 7% above the Approved Budget. FYTD 2024 collections of $73M, 12% higher than FYTD 2022 collections.

Highlights Key Room Metrics:

Rooms Sold for May

(0.2%) Lower than Last Year Rooms Available for May

Hotel Rooms Active Today in the County 18,935

Occupancy May 2024

(1%) Lower than Last Year

66.1% 1% Higher than Last Year

Occupancy May 2023 65.6%

Room May 2024

Room Net Sales FY24 Year over Year May

Hotel Room Sales FY24 Year over Year May

3% Higher than Last Year;(0.1%) below 2022

Higher than the prior May by 3%

4% @ $85M vs $82M

9% @ $16M vs $14M

Hotel Room Net Sales FYTD 2024 Decreased (1%) @ $972M vs $984M Non- Hotel Room Sales FYTD 2024 Increased 21% @ $221M vs $183M

FYTD 2024 Taxable Revenues Fiscal Year over FY2023 Increased 2% @ 1.2B vs $1.1B

FYTD 2024 Taxable Revenues Fiscal Year over FY2022

Palm Beach International Traffic:

12% @ $1.2B vs $1.0B

Total Passengers May. 2024 684,724 7% Higher than May 2023

Total Estimated Seat Capacity 835,211 6% Higher than May 2023

PBI Passengers 12 Month Rolling 8,021,505 11% Increase to last year same period

Leisure & Hospitality Employment for May 97,500 1% Higher than the same month last year Hotel Employment 11,500 (3%) Lower than last year F&B 63,700 3% Higher than last year Arts & Entertainment 22,300 (3%) Lower than last year

Tourist Development Council Dashboard

Current Month 2024 vs. 2023 Fiscal Month 5.A.1

Net Rental Revenue

$125,000,000

$100,000,000

$75,000,000

$50,000,000

$25,000,000

$82,166,288 $85,433,001 $14,472,012 $15,756,735 $0

May 2024 Net Hotel Sales increased 4% over Last Year Non-Hotel Sales increased 9% over Last Year

$8,000,000 $10,000,000 May-23 May-24 May-24 Budget Monthly Gross Bed Taxes Collections (All)

June Collections for May 2024 increased 2% over Last Year. Over last Month decreased (27%); 2% above Budget

May 2024 Hotel Room Nights Sold decreased (0.2%) over the same month Last Year. May 2024 Hotel Room Nights Available for Sale decreased (1%) over Last Year. 18,935 Rooms Open.

PBIA Passengers

PBIA Passenger Capacity

May 2024 Passengers through PBI increased 7% over the same month Last Year.

May 2024 Est. Seat Capacity at PBI increased 6% over the same month Last Year.

Tourist Development Council Dashboard

Fiscal Year 2024 vs. 2023 5.A.1

FY2024 Net Rental Revenue

$1,400,000,000

$1,200,000,000

$1,000,000,000

$800,000,000

$600,000,000

$400,000,000

$200,000,000

$0

Room Nights Sold

$90,000,000

$80,000,000

$70,000,000

$60,000,000

$50,000,000

$40,000,000

$30,000,000

$20,000,000

$10,000,000

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000

Tourist Development Council Dashboard

Net Rental Revenue

$125,000,000

$100,000,000

$75,000,000

$50,000,000

$25,000,000

May

Current Month 2024 vs. 2022 Fiscal Month 5.A.1 May 2024 Hotel Room Nights Sold decreased (3%) over May 2022.

PBIA Passengers

$8,000,000

$7,000,000

$6,000,000

$5,000,000

$4,000,000

$3,000,000

$2,000,000

$1,000,000

Gross Bed Taxes Collections (All)

2024 Hotel Room Nights Available for Sale increased 3% over May 2022. 18,935 Rooms Open. June Collections for May 2024 were (2%) below May 2022 and 2% above May 2023.

PBI Estimated Seats

Tourist Development Council Dashboard

Fiscal Year 2024 vs. 2022 5.A.1

$1,400,000,000

$1,200,000,000

$1,000,000,000

$800,000,000

$600,000,000

$400,000,000

$200,000,000

$903,538,544

$90,000,000

$80,000,000

$70,000,000

$60,000,000

$50,000,000

$40,000,000

$30,000,000

$20,000,000

$10,000,000

GROSS COLLECTIONS NET COLLECTIONS

Data Index Table

NONSTOP FLIGHTS FROM PBI

Montreal, Canada (YUL)

2-3x weekly starting Oct. 29

Toronto, Canada (YYZ)

Daily starting Oct. 29

Chicago O’Hare (ORD)

1x daily starting Oct. 7;

2x daily starting Nov. 5

New York (LGA)

2x daily starting Nov. 5

New York (LGA)

5x daily January-March

Islip (ISP)

starts Oct. 24

Providence (PVD)

2x daily starting Oct. 24

Los Angeles (LAX)

1x daily starting Oct. 27

Hartford (BDL)

2x daily November-March

Boston (BOS)

7x daily in March

Westchester (HPN)

6x daily in March

Toronto (YYZ)

4x weekly beginning Nov. 14; daily starting Dec. 12

Nassau, Bahamas (NAS)

4x weekly

Tampa (TPA)

2x weekly DecemberFebruary

3x daily March - April

Denver (DEN) between Dec. 19-Jan. 6

daily, then Saturday only through March

Newark (EWR) increased to 9x daily

Washington (IAD)

2x daily beginning Dec. 19

Houston (IAH)

2x daily beginning Dec. 19

6. NEW BUSINESS

Event Bid Sheet

Event Name: National Collegiate Athletic Association (NCAA) Division II Men’s Golf National Championship

Event Owner: National Collegiate Athletic Association

Grantee: Palm Beach County Sports Commission

Bid Recommendation: $30,000

Proposed Dates: May 18 – 23, 2025

Sport: Golf

Level of Competition: Amateur

Age Range: 18+

Proposed Venue: PGA National Resort, Champion Course

Estimated Participation:

20 Teams (5 Golfers per Team) & 8 Individuals – 108 Total Athletes

48 Coaches

84 School Reps (Trainer, AD, President) – 3 per team

21 NCAA Representatives & Officials

324 Traveling Spectators

Estimated Hotel Impact: 1,758 room nights – Bid Event (Grant Not Contingent on Room Nights)

585 visitors / 2 per room

270 adult spectators * 7 avg. day stay * $240.71 daily spending = $454,941.90

54 Youth Spectators *7 days * $120.36 daily spending = $45,496.08

21 NCAA Reps/Officials * 7 avg. day stay * $240.71 daily spending = $35,384.37

Total Direct Visitor Spending = $940,215.15

Event Description:

The Palm Beach County Sports Commission is partnering with Palm Beach Atlantic University (PBA) and the National Collegiate Athletic Association (NCAA) to host the 2021 NCAA Division II Men’s Golf Championship on May 17-21, 2021 at PGA National Resort & Spa’s Champion Course. Twenty (20) teams comprised of five (5) golfers each and 8 individuals not on those teams will compete at the NCAA DII Men’s Golf Championship. The national championship is projected to attract 108 total players, 132 school representatives (coaches, athletic director, trainer, sports information, etc.), 21 NCAA reps/officials, and 324 spectators. The Championship will be held Sunday through Saturday and will consist of a 54 hole competition, which will declare the individual champion, followed by a cut to the top eight (8) teams. The top eight (8) teams will be placed into a bracket and seeded based on 54-hole scores. The pairings for the quarterfinals will be Seed #1 vs. Seed #8, Seed #2 vs. Seed #7, Seed #3 vs. Seed #6 and Seed #4 vs. Seed #5 competing in medal/match play (stroke play over 18 holes and low score wins a point).

Each team match will consist of five (5) points with one (1) point being awarded for each individual match. Winning teams will advance to the semifinals and subsequently the finals. Each individual match will be played to its completion and the first team to win three points within the team match will advance, or in the case of the final match be declared the national champion.

Projected Event Schedule:

Friday, May 16, 2025

Head rules official arrives to begin marking the course

Saturday, May 17, 2025

Committee members and NCAA staff arrive

Committee members and staff inspect the course Tournament setup begins Team Registration

Sunday, May 18, 2025

Players and coaches meeting

Practice round

NCAA Championship banquet

Official and tournament committee meeting

Monday, May 19, 2025

First round competition

Projected Event Schedule (continued):

Tuesday, May 20, 2025 Second round of competition

Wednesday, May 21, 2025 Third round of competition

Individual champion announced Cut to top 8 teams

Thursday, May 22, 2025 Quarterfinals matches Semifinals matches

Friday, May 23, 2025 Championship matches Awards ceremony Teardown

PBCSC Responsibilities:

The Palm Beach County Sports Commission & PBA will serve as co-hosts of this event.

• Venue selection and coordination

• Assist with housing solutions at PGA National and other properties

• Assist with operational and logistical needs, volunteers

• Assist with marketing & public relation efforts

• Provide a grant to offset remaining facility rental and operational expense

PBA Responsibilities

• Provide a representative from the Sports Information Department to assist with Golfstat/scoring

• Provide an athletic trainer to serve as medical support throughout the championship

• Assist with volunteer recruitment through student groups

• Assist with marketing & public relations efforts

Benefits:

• National exposure for the PBCSC, Palm Beach County and PGA National as a recap video of the DII Men’s Golf Championship is shown on NCAA Media platforms

• Continue a positive partnership with the NCAA with the hope to host future NCAA Regionals and Championships

• Provides the opportunity to host an NCAA Division II Men’s Golf Championship for the second time in Palm Beach County

• The NCAA DII Men’s Golf Championship will generate substantial room nights and visitor spending for Palm Beach County in May

• Host the top level of amateur golfers in NCAA Division II

• Creates the opportunity to host a prestigious NCAA Golf Championship

• Continue to grow the relationship with one of our key venues, PGA National Resort

• Division II + Division III = Division I