TDC Board Book 01.13.2022 by Tourist Development Council PBC

Palm Beach County Tourist Development Council

Board Book

January 13, 2022 No Meeting

Table of Contents 1. TDC Board Attendance 12.09.2022 2. TDC Agenda January 13.2022 3. TDC Minutes 11.10. 2021 Addendum Discussion on Rebranding 3. TDC Minutes 12.09.2021 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year 4.G. Convention Center Marketing Update 4.H. Convention Center Pace Revenue Report 4.I. ERM Project Status Report 4.J. PBIA Traffic Report 4.K. Contract Tracking Report 4.L. Small Business Enterprise FY2021 4.M. Film, Video, Photography & Talent Agencies Report FY2021 5. OLD BUSINESS 5.A. - 1. TDC Dashboard Current Month & FY2022 5.A. - 1.a. Bed Tax Collections 5.A. - 1.b. Report Out Metrics

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE JANUARY 13, 2022

(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.06.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)

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(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

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(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

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(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

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(2)Vacant Appt(11/05/2019)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Liz Herman, Assistant County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover

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P Dave Anderson, PBCCC P Vincent McPhail, PBCCC P Glenn Jergensen, TDC P Ernie Pena-Roque, TDC P Joan Hutchinson, TDC P O:\TDC MEETINGS\TDCMtgs2022\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting Deborah Drum, ERM

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Evan Lomrantz

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P Evan Lomrantz Julie Bishop

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TOURIST DEVELOPMENT COUNCIL JANUARY 13, 2022 - NO MEETING AGENDA 1.

TDC BOARD ATTENDANCE*

TDC JANUARY 2022 AGENDA

DECEMBER 9th TDC MEETING MINUTES & UPDATE TO NOVEMBER 10TH DISCUSSION OF REBRANDING*

CONSENT ITEMS JANUARY 2022 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. SMALL BUSINESS ENTERPRISE FY2021* M. FILM, VIDEO, PHOTOGRAPHY FY2021*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2022* a. Bed Tax Collections* b. Report Out Metrics*

There is NO Meeting in January as Palm Beach County Days occur in that week. Next Board Meeting will be on February 10, 2022. *Attachment included. Tdc/tdcmtgs2022/Agenda.01.13.2022

2. 1

Rebranding Discussion from 11-10-21 Jergensen The topic of rebranding came up in the Discover board meeting and I am not saying I am against rebranding, just that this board should be aware of what is being discussed. Jorge and his team presented to their board that they are looking at a rebranding that would affect all of us. We rebranded six years ago and brought all the agencies on board; I am not sure if now is the time to rebrand as we come out of a recession and money is tight. So, I wanted to bring this to you for discussion. Nick has a presentation and then we can discuss. Dufresne I agree with you with the exception of the County logo. It is the most hideous logo we have. Jergensen But that is the County. The County Commission would have to look at that if they chose to. Hostettler I don’t think there is anything wrong with looking at a rebranding initiative. I don’t think we are interested in spending money on it right now, but if we haven’t looked at this since 2013, the world has changed a lot since then. I think you need to look no further than Pure Michigan where they are very brand consistent and then you go to our page where you have seven different logos here that have absolutely nothing to do with each other. I’m not exactly sure that supports one brand. I am a huge believer in continually updating the brand. Mostad I agree with Daniel, without question it is time. It is this board’s responsibility to look at this. In this day and age where most things are digital the concept of brand transition now cost implications would be 10 – 20% of what it would have been. I can’t support taking the expertise of our marketing team and putting a restraint on them and I don’t think the costs would be significant. Parks I just want to clarify; we have a brand campaign which changes about every two years. Our brand identity is our colors, our type face, and our logo. Nick gives his presentation and lays out a plan to provide consistent branding throughout the agencies and suggests all agencies sit down together to develop a new brand. Elderd This is a delicate matter for us because we participated in the development of Discover the Palm Beaches and created a TV channel of over 40 shows, some of which would be impossible to change, such as Discover the Palm Beaches with Burt Wolf. Burt Wolf is now doing the eighth episode. The seven previous episodes are already on PBS and are rebroadcast each year and in fact have been rebroadcast 15,000 times, all of them under the heading of Discover the Palm Beaches. Taking away Discover the Palm Beaches would be cost prohibitive.

3. Re-branding

I am thinking don’t dispense with the brand but add to it. Hostettler I don’t think you are asking to do away with Discover the Palm Beaches, correct? You are simply asking to do a brand analysis. Elderd They have already removed the word Discover. Parks We go to market now with The Palm Beaches. We have dropped Discover. We are asking to evolve the brand, the creative look and feel of the logo. Lawrence There are a couple of considerations which I think are important from the cultural perspective. The first is some of the examples you gave are not necessarily apples to apples when it comes to our counterparts, Georgia Council on the Arts and Michigan Arts are both statewide agencies and efforts. It’s important to remember that the Cultural Council has a lot of work that is outside the scope of the TDC and it requires us to have an arts focused brand as part of our work. So, as we proceed down this path we need to be very careful and remember the Cultural Council exists outside the TDC as well. The last point I would like to make is there will be costs associated with this for the Council. Think about all the cultural organization that will have to also adopt this new brand. There are assets they use year after year that would need to be changed. So, we’ve got to take into consideration that we have all of our cultural agencies what are funded through the TDC that will also have to go through the change and there will be a cost to that. The Cultural Council just went through our own rebranding and adopted a new brand in January of 2020. So, I have concerns in regard to that. I welcome the conversation but we need to be involved in these conversations before any decisions are made. Jergensen I want to make sure no one is confused. Discover the Palm Beaches is not Discover’s logo, they have a corporate logo that is all your own. Discover the Palm Beaches is the brand identity for the County which was approved by the BCC and everyone one of these agencies has to use it in cooperation with their own identity. It makes it a little cumbersome, but it still focuses on the brand of the County. Dufresne When we do sponsorships we use everybody’s logos although the County’s always stand out the most, but also with the new positioning “America’s first resort destination” and then you say The Palm Beaches and the only thing that comes to mind is the town of Palm Beach, not the Palm Beaches not anywhere else.

I am a little concerned that things get too generic. Also, like Culture, Sports has its own advertising markets. You have to recognize that these agencies work outside of the general tourism marketplace. Linley I am going to echo what others have said, we use Discover the Palm Beaches in all of our advertising. I agree that we all have to evolve and look at where trends are moving. If the tourism brand changes we will make sure to incorporate that into our message. The Sports Commission is about to go through our own rebranding and refresh our logo. Shoaf What is the ask today? Jergensen Should we delay or should we continue to move forward and have this assessment done? Shoaf We have independent agencies that all function separately, but we also have the umbrella agency. So are we looking to move forward with have that conversation and let the agency heads get together and have say. Jergensen I wanted to make sure the TDC said yes, the agencies should all be at the table. Shoaf Moving forward to look at this and not necessarily signing off on any brand. Mostad As a participant on the Discover Board was absolutely to have collaboration with the other agencies. This wasn’t a one-sided, rolling down hill concept. If all the agencies need something different, so be it. I will make a motion to allow Discover to proceed with this exploration. Jergensen I would like to add that this be done hand in hand with the other agencies. They should all be at the table.

Motion to direct Discover to look into rebranding with the inclusion of the other agencies is made by Jim Mostad and seconded by Don Dufresne. Motion carries 7-0 with Davicka Thompson absent and Seat 2 vacant.

TOURIST DEVELOPMENT COUNCIL Thursday, December 09, 2021 – 9:00 A.M. MINUTES 1.

ROLL CALL Present Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Daniel Hostettler Commissioner Christina L. Romelus Don Dufresne Commissioner Kelly Shoaf Davicka Thompson

Absent Seat 2 vacant, District 1

Staff Verdenia C. Baker, County Administrator Liz Herman, Assistant County Attorney Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Emanuel Perry, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission Jorge Pesquera, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Gustav Weibull, Discover The Palm Beaches Chuck Elderd, Film & TV Commission Michelle Hillary, Film & TV Commission Phyllis Man, Film & TV Commission Deb Drum, ERM Julie Bishop, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment Mike Brodniki, Convention Center Lacy Larson, Palm Beach International Airport Other Jodi Cross, FRLA Roger Amidon Charles Lawrence, Spectra F&B Carol Meneely

3. 1

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS* Jergensen Would like to add a Boca Bowl update to the end of the meeting and then if everyone can stay a few minutes for a celebration of Ernie Roque’s retirement. Motion to approve Agenda Additions was made by Jim Bronstein and seconded by Jim Mostad. Motion carries 8-0 with Seat 2 vacant.

MOTION TO APPROVE NOVEMBER 10th TDC MEETING MINUTES* Mostad During the last meeting there was lengthy discussion about the rebranding by Discover. I and a few others spoke up in support of it, but there were some who didn’t want to green light until some more investigation was done and a scope of the rebranding project was made. I don’t believe the abbreviated minutes accurately reflected that discussion. I think we should document that discussion in more detail. Jergensen We will go back and listen to the tape and bring back more detail. We have the tapes for an official transcript of the meetings and supply the board with an abbreviated version. Dufresne We should comply with whatever the state law requires. Jergensen We do with having the audio tapes. Commissioner Sachs Let me rephrase, motion to approve the November 10th meeting minutes as filed and the abbreviated minutes we are approving are not the abbreviated ones. Hutchinson Yes, those filed are the master minutes and are word for word. Motion to approve the filed November 10th TDC meeting minutes was made by Jim Bronstein and seconded by Jim Mostad. Motion carries 8-0 with Seat 2 vacant.

MOTION TO RECEIVE AND FILE CONSENT ITEMS DECEMBER 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. ANNUAL PERFORMANCE MEASURES FY2021* Motion to receive and file Consent Items for December 2021 was made by Jim Bronstien and seconded by Jim Mostad. Motion carries 8-0 with Seat 2 vacant.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2022* a. Bed Tax Collections* b. Report Out Metrics*

Jergensen Bed Tax Collection – October 2021 collected in November for FY 2022 was $4.5M compared to the same month last year at $2M for a 127% increase. Actual October was 18% above Budget and 51% higher than prior month. Actual October was 37% higher than 2019, a new record of any October since reporting started. FYTD’22 Collections at $7.5M, were higher than last fiscal year to date at $4M by 89% reflecting the continued recovery. FYTD collections at $7.5M are pacing 70% ahead of Approved Budget. FYTD collections at $7.5M were 30% higher than our record 2019 for the same two-month period. The Rooms sold for October were 342,991 or 42% higher than the last year. Rooms available for October at 566,928 was 3% higher than last year. Hotel Rooms Active today in the County 18,288. 3

Occupancy for October 2021 was 61%, up 38% over last year. Occupancy for October 2020 was 44%. October 2018 was 68%. Average daily rate for October was at $181.61, 38% higher than previous year, 25% above 2018. The Revenue/Available Room for October 21 was at $109.87 higher by 90%. Hotel room net sales FY22 year over year October increased 97% at $60M. Non-hotel room sales FY22 year over year October increased 48% at $10M. Hotel room net sales FYTD 2022 increased 80% at $101.2M. Non-Hotel room sales FYTD 2022 increased 40% at $17.3M. FYTD 2022 Taxable Revenues Fiscal Year over FY2021 increased 72% at $118.6M. FYTD 2022 Taxable Revenues Fiscal Year over FY2019 increased 24% at $95.5M. Airport passengers for the month of October 2021 was 458,535 was 140% higher than last October and Total Estimated Seat Capacity was at 77% higher than last October with 559,809 seats. PBI Passengers 12 month rolling average went higher by 16% to 4,531,810 over last year. Leisure & Hospitality Employment for October at 83,100 increased 14% over the same month in 2020. Accommodation employment went up 17% higher over last year at 8,200 employees. F&B was up 15% at 56,100 employees. Arts & Entertainment employment 9% higher than last year at 18,800 employees. B.

PBI UPDATE- Lacy Larson, Airport Marketing

Larson October was just a smidge lower than October 2019, down in passenger traffic 3.2%. Seats and capacity were down 6.6% from October 2019. We won’t have November numbers until the end of December, but we expect the numbers to be similar to October’s numbers and we are expecting a good December. The highlight of Thanksgiving traffic is that we did not run out of parking spaces as did our neighbors to the south. We worked hard to plan for parking so we would not run out of spaces, and it was a big PR plus for our airport in regard to visitor experience. On December 16, we will start our new service with Avello airlines to New Haven, CT. Breeze airlines announced new service to six new routes: Charleston, New Orleans, Akron, Columbus, Richmond, and North Carolina. These are Saturday only flights for now. C.

Request for a One-Year Contract Extension with Spectra Venue Mgmt. for the operation of the PBC Convention Ctr. to expire 9/30/2023.* Motion to Approve

Jergensen

As you know, we've been down 18 months on the convention center in terms of activities. Spectra food and beverage contract is expiring at the end of the fiscal year, September 2022. This contract has gone through a couple of extensions due to the pandemic. We also have the Spectra Venue Management expiring at the end of 2022. I am asking for a one-year extension of this agreement to September of 2023. The Food and Beverage contract will go to RFP this year. Dave and team would get an extension of one year to bridge that gap. We had a lot of events on the books before the Omicron variant and I think it would be good to keep the same team in place to be able to work with Discover and rebook those that have postponed and maintain that synergy for clients. And if I may, I wanted Dave to comment you know Spectra was actually acquired by Oak View Group which is another large convention center management team. Anderson We were purchased by a company called Oak View Group. There are three big competitors in our industry. One of our competitors bought us. The Oak View Group is more arena development driven. They basically invest, they build, and they manage these venues. And they have a convention center portfolio which they want to expand on. The transaction came through about three weeks ago. It just creates endless opportunities because Oak View Group is actually owned by an equity firm worth about $80 billion. And the firm has been investing heavily to allow them to build and develop. They are looking at secondary markets as well. They're building and launching a brandnew arena that will open next year in Savannah, Georgia. They're looking at smaller markets like this and they're bringing the money. The exciting part of the merger is this company now gives us a huge capital infusion. There won't be a lot of changes as it relates to the ground level here. But as it relates to the company itself, and possible investment in the future, the possibilities are endless. Motion to approve a One-Year Contract Extension with Spectra Venue Management is made by Commissioner Christina Romelus and seconded by Jim Mostad. Motion carries 8-0 with Seat 2 vacant. D.

Legislative Update- Bills introduced Pre-Session & PBC Delegation contacts*

Jergensen This is for informational purposes. Session starts in January. There are some bills filed related to the expansion of the Tourist Development Tax. And we just wanted to bring that to the table. We'll continue to monitor this very closely. Don has asked for all the committee's, their chairs, and members and we will get that out to all of you. Some of that information is attached and in the board book. Each session there is always an attack on the tourist development taxes. That is something we will all have to be very wary of and keep tabs on. I think there is also an update on the film and TV activity making a lot of progress up in Tallahassee, which is good. But we'll, watch it. I just want to make sure that you all continue to see information about it. And we'll continue to get it out. We have a great relationship with Destinations Florida. Matt Forest does a wonderful job keeping 5

tabs on this information. Matt is the lobbyist for Destinations Florida, and he lives in West Palm Beach, so he keeps up informed. Dufresne Requested a copy of the Legislative agenda, Senate and House tourism related committees and a list of committee members. Thompson Requested information on the bills so that those who cannot travel to Tallahassee can write letters. Jergensen We will work on getting you the agenda and information about the bills. Commissioner Shoaf Do we have any information on Home Rule and Airbnb regulations and reporting? Baker We are always lobbying for Home Rule, and we also have issues with Uber and the airport. We will be happy to share any information that we have towards these lobbying efforts. 6.

NEW BUSINESS – DISCUSSION ITEMS A.

Treasure Coast Greenways Grant Project Letter of Recommendation* Motion to Approve

Jergensen We had a request for more information about this project so in your board packet we have more details. This is not a request for money from us. This is a request for a letter of support to the Regional Planning Council of the Treasure Coast the Greenways Trail will go through Saint Lucie all the way down to South Palm Beach County. Some of the trails already exist. Deb Drum is very familiar with the project, and I will let her weigh in on this. Drum I think it’s an appropriate level of support. This is a regional multi-county regional effort, and it is in line with growing tourism around nature-based experiences and safe

transportation. The letter of support will allow Port St. Lucie to be eligible for more funding. Motion to approve The Treasure Coast Greenway Grant Project Letter of Recommendation is approved by Jim Mostad and seconded by Jim Bronstien. Motions carries 8-0 with Seat 2 vacant. B.

Board direction requested on Agencies providing individual Cities and Towns with specific research information and tourism asset development support.* Motion to Approve

Jergensen I want to get the board to give us their inputs and thoughts as what kind of assistance and funding would be appropriate when asked by cities and towns to help fund tourism related projects and studies. There are two situations where many cities and towns may come to Discover The Palm Beaches or Sports Commission looking for some research on expanding hotel development, expanding sports venues, etc. They’ll be looking for funding from us and sometimes asking for us to fund it all. We pushed back and have required cities and towns to fund these projects in total and put it into the public budges. When we get the invoice brought back from the city or town, we should be taking those dollars and offsetting the research dollars that we spent. The city of Boynton Beach wanted to do a large study on the Boynton Beach Mall. They were looking to build an arena at the mall, but COVID took it out of the table. Now they are back, and they want us to participate in this study. The other question is should we be going to each city and town and requesting a contract to do marketing for them. Jorge, do we have any contracts with cities or towns to do specific marketing? Pesquera For many years, we have had contracts with some cities to participate in a membership or partnership program. Individual cities do play an important part in the message that we send. For instance, we market assets around the Boca area and the West Palm Beach. If they want to participate on those partnership programs, it’s good for the organization and for the destination, and the county. It’s all for the benefit of the county. But when it comes to funding research, I don’t think we should be footing the bill for a visitor profile analysis, economic study, or a hotel study. The city or town should at least be putting 50% of the cost into it. Any study we initiate for the benefit of the entire County is free to anyone who would like it. This information we would provide for free. The only caveat to this plan is if our Tourism Master Plan shows that strategically certain studies would be good for the overall evolution or development of the tourism industry, we may want to fund this entire project. But that would come to this board first for approval. Commissioner Shoaf

I have a question; do we have a way to assist smaller cities which may not have the budget to fund a study? Pesquera We promote all 39 cities in the county. We have content for everyone on the website and our staff are trained to answer questions about every city. The membership is really geared towards the cities which have a more active tourism agenda, like Delray Beach or Boca Raton. It one of these cities wants to do a specific promotion, let’s say in South Florida during the off season and it would benefit the county as a whole, then there should be a way for a cooperative effort. Commissioner Shoaf I guess I am just looking for a way that can be more equitable for cities without big budgets, like the western communities. If they wanted to develop maybe a nature-based adventure program for tourism, there is a way for us to participate at a greater level than a standard 50/50 split. I think that would be good for everyone. Commissioner Sachs What I would like to do is have a second on the motion to approve 6.B as stated and then have another motion to have a review of the information on which cities have participated in partnerships and how much they have spent. Then we can be more educated on how we move forward on that part of the subject. Commissioner Shoaf I would like to make a small adjustment to the wording of 6.B that we allow for some flexibility to the partnership program. Commissioner Sachs Commissioner would you like to restate the motion? Commissioner Romelus I would amend to not just have a 50/50 split with cities but to be flexible with a negotiation with the cities or agencies involved. Baker I just want to add this tweak that Commissioner Shoaf brought forward, that it should be on a sliding scale, and we should not be allowing cities which can afford it should not be coming to the table with a 10% match but should pay a 50% match. But for smaller cities without the budget, they may pay less. 8

Motion to approve item 6.B but change the language for negotiations be on a sliding scale for the cities based on their ability to pay the shared cost of requested studies. Motion is made by Christine Romelus and seconded by Kelly Shoaf. Motions carries 80 with Seat 2 vacant. Motion to bring back the review of the partnerships with information on what the cities are paying for partnership agreements so we can have an informed discussion. Motion is made by Christine Romelus and seconded by Kelly Shoaf. Motions carries 8-0 with Seat 2 vacant. C.

ERM 1. Two Minute Update- Deb Drum

Drum Update on beach restoration, the Jupiter, Carlin Park restoration, and Coral Cove dune renourishment projects are underway. We will be maintaining public access to the beaches, and we are creating a big shell pile which is popular with tourists. Any selective closures we have will be due to safety. Manatee season started in November; we have enhanced enforcement going on consistent with the manatee protection plan. Tomorrow at 2:00 p.m. at Dubois Park, Commissioner Marino will be proclaiming the day Andrew Red Harris Artificial Reef Day in honor of that foundation. The foundation has donated over a million dollars in reef materials to help the county develop its reefs. Our renovation of the Royal Palm Beach Pines natural area is complete. There is a new boardwalk, new wetland overlook, new hiking trails, signage and equestrian use. D.

FILM & TV 1. Palm Beaches TV Programming Update- Phyllis Man

Scuba Nation is filming two new shows, Diving with a Purpose and Big Animal Action. We just aired Art Adventures of the Palm Beaches with The Art of Food. Our signature series, On the Town with Frank Lacary continues in its 5th season. We premiered with Black Voices part 1 and Hispanic Heritage and are now moving into LBGTQ Pride airing on December 26 and December 29 airing on South Florida PBS and then we roll into Black Voices part 2 and Caribbean Heritage. These are seen in about 6 million households. 2. Two Minutes Update)- Chuck Elderd Palm Beaches TV is at 50 hours of original programming, and we are increasing that as we speak. We will be continuing our Facebook watch parties. We have seen a dramatic increase in production recently, up 41%. Finally, Palm Beaches TV is in 4500 hotel rooms. E.

SPORTS COMMISSION 9

1. The Category “G” Grant Agreements* MOTION TO APPROVE Grant a. b. c. d.

The Honda Classic (February 21-27, 2022) – PGA National Resort & Spa Palm Beach Challenge College & International Baseball Festival (March 2-31, 2022) – Santaluces Athletic Complex-NEW Association of Pickleball Professionals (APP) Delray Beach Pickleball Open (March 22-27, 2022) – Delray Beach Tennis Center - NEW Palm Beaches Spartan Sprint Weekend (April 23-24, 2022) – Burt Aaronson South County Regional Park Totals

Amount

Room Nights

$75,000

7,500

$15,000

3,325

$12,000

1,300

$20,000

3,816

122,000

15,941

Motion to approve the Sports grant agreements made by Jim Mostad and seconded by Jim Bronstein. Motions carries 8-0 with Seat 2 vacant. 2. Two Minutes Update - George Linley Sporting events are rebounding. We had a couple of events taking place over Thanksgiving weekend, 3v3 National Soccer Tour brought 5000 visitors from 30 states and the American Jr. Golf Association was here for a week of play at PGA National. In December we are hosting a tackle football event called Battle in Florida. The Boca Bowl teams were announced, and we will host Western Kentucky against Appalachian State. We hosted the Lou Groza Award show honoring High School athletes and presenting the Lou Groza Award to Jake Moody as outstanding college place kicker. Finally, the Florida Sports Foundation recognized Okeeheelee Park as Sports Facility of the Year for Sport Development. Bronstein Will baseball lockout have any impact on our negotiations for the renovation of Roger Dean Stadium? Baker Not that I am aware of, the lockout is taking place now so that it does not affect Spring Training. Bronstein

Is there any language in the agreement about a minimum number of games which need to be played? Baker I will have to look into that. F.

CULTURAL COUNCIL 1. Two Minutes Update - Dave Lawrence

In advertising we just wrapped up a campaign around Art Basel and have a test campaign going on in Austin, Tx. We are getting ready to launch a spring training campaign. We continue to follow up on our NYC media reception and scheduling future familiarization tours. There is a fantastic story in Veranda Magazine entitled Palm Beach, America’s Next Great Art Destination. We are working with Discover to add a cultural element to a consumer activation in New York in January and we are working with Sports and other agencies on a collaboration for the Ultimate Week of Sports. We just finished grantee reimbursement trainings and are getting ready to work on the next round of grant applications. Finally, we will be in Tallahassee for Palm Beach Days to promote our tourism message and support of statewide cultural grants. Bronstein Might there be an opportunity to connect with Art Basel in the future? Something that would drive people there to come down here for a few days. Lawrence I think advertising along with some more promotion would be appropriate. Anderson Since our company also runs the building where Art Basel takes place, I could make some introductions if that would be helpful. Commissioner Romelus The City of Boynton Beach has the tallest art sculpture in Palm Beach County, it is 40 feet high and called the Cavalcade. So, if you are looking for some art to look at please visit Boynton Beach. Lawrence We have created a walking tour map of all the art places in Palm Beach County. Residents and visitors can download the map and try to see all the public art we have in the County. 11

Pesquera We have a strategic alliance with Brightline and have a tremendous presence in the stations and on the trains. The new arrangement will give us an opportunity to do activations that may extend Art Basel. G.

DISCOVER 1. Two Minutes Update – Jorge Pesquera

Pesquera Destination Analyst predicts we are going to have strong demand over the next 12 months. The number one and two travel destinations are beaches and small towns. We have a Fly PBI campaign to drive traffic to our airport. We have a billboard right outside FLL airport saying Fly PBI. We are taking over part of Grand Central Station in New York City and we see this as a great way to boost our season. December is the first month we are buying our own digital media directly from the open exchange. This will increase our performance and buying power. Our meetings sector campaign “Between the Sessions” is getting rave reviews. We are the recipient of a Travvy Award the “Best Honeymoon Destination” in the both the U.S. and Canada. Visit Florida staged a sales mission to Colombia, and we participated. Colombia has become the third most important market from an international point of view for Florida. Cavers Opportunities and leads coming into the destination are at the same level as what we saw in 2019, however, the groups coming in are about 30% – 40% smaller. This is due not just to COVID but also the growth of hybrid meetings. We are targeting financial insurance technology firms and we just won a cryptocurrency event coming in May and will generate over 6000 room nights. The team has been attending trade shows and recently met with the National Coalition of Black Meeting Planners and we will be bidding on their annual conference in 2024. We are looking at bringing the community into play and to that end the Ellis Center for Autism will be speaking about creating welcoming environments for meetings and events and how we execute that here in the Palm Beaches. We will be talking about health and wellness between the sessions and that will be at PCMA and we will have the founder of Orange Theory which is based in Boca speaking. H.

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson

Anderson

Things are picking up. We did Tony Robbins in November, which was great. We had 8000 people walk over hot coals. They brought in an air filtration system which will stay in place. We had 800 Veterinarians recently. The Sky Room is finally completed and is beautiful. Spring Season looks good through May. We will be hosting three art shows this year. The company which owns the Boat Show also owns an Art Show which will be hosted the same week here. Finally, we will be teaming up with the West Palm Police Association and Hilton Hotel to give toys away to needy families. 2.

Spectra Hospitality a. Two Minute Update- Vincent McPhail

McPhail We have had a lot of success bringing in local flavor to our events. We have been working with a group called Open Doorways and will be working on training and ways to employ students with autism. We are working with Inlet Grove High School to create training and internship opportunities to their Hospitality students. 7.

BOARD COMMENTS Commissioner Romelus Thanks to Glenn for the recent report for the recovery efforts from within our agencies. I know it’s been really difficult these past few years. Thank you for the reports. Bronstien Do you have any status of a possible Pedestrian Bridge over Okeechobee Blvd.? How does that ever get anywhere? Pesquera That is part of the recommendations from the CSL Convention Center expansion study. This study was presented last Summer, and it’s one of the key points. Commissioner Shoaf It will be a controversial issue in West Palm Beach. There are some who disagree just with it from a multi-model perspective. I do not know which way it would go. Commissioner Sachs It is a county, city, or state road? Baker

This is a state road. No one is going to pay for the full amount. At least we started that discussion along with a couple of other things and we can tie all of them together. I started that discussion with the Mayor as well as the city administrator. We will continue to move forward. And I did have to remind Related that they need to be at the table with us. Commissioner Romelus I don’t think it should be just one. It should be a shared cost because all of us would benefit. Commissioner Sachs Are you talking about the three governments: city, County, and state? Baker No, we are talking city, county and Related. That is not something that has always been on the table. All of the parties are aware of it. Related has some sketches done and they pulled back. The issue has been with the city more than anything because everybody’s got a different vision of what should happen. We are working with the mayor on it as we continue to grow that particular area. Bronstien It seems like we are the most desiring group. This is something we can bring to the agenda, make sure every two or three months it is on the agenda to keep the ball rolling? Commissioner Shoaf From this point of view, my job is to make those connections and the administrator has had those conversations with the mayor and has to continue to have those conversations in order for it to get anywhere through administration. It’s not something as a commissioner I can move forward, not like a Board of County Commissioner and their governmental system, it has to come from the top down. It’s my understanding the mayor was open to having a discussion group. The previous administration was not at the table. This administration is willing to consider, and I think it’s just a matter of that among a million other issues that the city and county have to work together. Pesquera I have to say that from this group of people here. There are two other groups that are very interested. One are our meeting planners, customers that are saying to us again, if you don’t build something, we can’t come, we won’t. And I may add our residents want this.

Commissioner Shoaf I will stop you there because it’s not all our residents that wanted it. This is not a layup issue. All the residents don’t want it, and that’s the place, and respectfully, I don’t think your meetings are saying we’re never coming to West Palm Beach again. Pesquera We have a customer advisory board, that has told us on a number of occasions: build the pedestrian overpass because that’s a critically important piece for us to book a place of business in here. As a resident of West Palm Beach also, it is a challenge to get across all seven lanes of traffic. There’s something to be said about listening to our customers and getting this thing accomplished because it’s been a long time. Commissioner Sachs I will suggest that we agenda this and keep on the agenda every time we have a meeting to get a progress report. And Commissioner Shoaf it is not your responsibility to get to the mayor. Our county administrator is talking to the city mayor. And probably that is the level that it should stay. We could write a letter to those powers that be in the county and in the city, expressing our interest from all of the different perspectives of our job. It is important that we at least write a formal letter and agenda this for next time? We should make it in terms of a motion to have this formal letter sent to the two government entities. Baker The county government is in favor of it. Commissioner Shoaf It is not that residents don’t want it. In their minds a pedestrian overpass is what you see going from a hospital parking lot over to the hospital, and they don’t want to see that up over Okeechobee Boulevard. Commissioner Sachs Let’s keep it on the agenda for next month and we will discuss whether we should have a formal letter from this group to the two government entities. Lawrence This is the opportunity for this to be a piece of public art that could really sway a lot of minds, and everybody talks about the Chicago Bean. This could be our Bean. 15

Pesquera And that is the recommendation in the Convention Center District Report to make this a unique, attractive connector, not a mundane overpass like the ones we see between hospital parking lots and hospitals. But make it a unique piece that really creates an entryway into the cities of West Palm Beach and Palm Beach. Baker This has been always the vision to be a piece of art, a statement coming into the downtown West Palm area that has not strayed. Not one bit. You’re right, the former mayor was opposed to it. The Mayor, when he sat on this board, was in support of it and didn’t have heartburn, and he was open to the discussion. Last week when we had the meeting, I can tell you he’s willing to put it on the agenda on your council meeting. Commissioner Shoaf This is what I can commit to this board as well. I’ll follow up from an internal city perspective and see if it’s an agenda item that the mayor would consider doing it an internal city workshop on top of that with commissioners to see what kind of support he has internally from commissioners. It’s up to the mayor, whether he puts it in the agenda or not. Baker And if he does that, then we’re happy to come and provide a presentation on what we envision. I will solicit Related to come to the table because it’s going to benefit them as well. And it’s a triparty deal that we should be talking about. Not one single entity. Commissioner Romelus I think just from what I’m hearing, it should be pitched as a public private partnership. And that it wouldn’t be just the residents bearing the cost of it that way. Commissioner Sachs I love the idea. The entrance to the city, that’s really very good. 8.

PUBLIC COMMENTS Cross I am Jody Cross from the Florida Restaurant and Lodging Association we are having a student showcase on Monday at the Wyndham Grand in Jupiter with one hundred and 16

fifty kids from the local high schools will meet with hotel and restaurant owners. The two tracks, we are really trying to engage the students locally. How to get into the hospitality industry. Because retention is our number one issue in recruitment so anybody could join us, please come out. Amidon I am Roger Amidon General Manager of Palm Beach Marriott and former Executive Director of TDC. Yesterday at the Port of Palm Beach the announcement was made that the Margaritaville Paradise, the former Grand Classica, will launch service on April 30, so that’s getting pretty exciting. Margaritaville Resorts & Hotels will operate a cruise brand in 2022, and announced a partnership with Bahamas Paradise Cruise Line.

Some great branding for our areas. Jergensen The Boca Bowl game will be at 11:00 A.M. on the 18th, but we are starting the week off on Tuesday the 14th when the teams will arrive around 3:00 P.M and we will have the luncheon on Friday, the 17th at Palm Beach Convention Center at noon time. If you are looking to come, please contact Joan and me. Let us know you want to join us. We will make sure you get a ticket for the TDC tables and then certainly on Saturday is the game day. Fan Fest starts at 9:00 A.M., kick off at 11:00 A.M. ESPN is seriously looking at putting us back to Tuesday night in the future. George and I had a conversation with Doug Mosley about this. I have a little something I want to give, after twenty-one years of service to the Tourist Development Council, Mr. Ernie has decided to go to greener pastures. 9.

ADJOURNMENT Meeting adjourned at 11:30 A.M. There is NO Meeting in January as Palm Beach County Days occur in that week. Next Board Meeting will be on February 10, 2022. *Attachment included.

Tdc/tdcmtgs2022/01.Minutes.12.09.2021

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

December 31, 2021

RE:

Discover The Palm Beaches Monthly Activity Report December 2021

The following is a summary of DTPB activities in support of TDC Performance measures for the month of December 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of December. These statistics reflect early impact of the omicron variant surge on travel intentions and actual visits. November Hotel Performance 

The number of room nights sold in was 369,000, selling 53% more than 2020 and 4% less than 2019. 



The Palm Beaches had 4% share of room nights sold in Florida, the same share as 2019

Occupancy ended the month at 67.3% up 52% from 2020 and down 9.4% from 2019 

The Palm Beaches ranked 7th in Florida



The average daily rate (ADR) was $214 up 50% from 2020 and up 28% from 2019. Rate was 4th highest in Florida



RevPAR was $144, +128% from 2020 and up 16% from 2019



Room night revenue was up 130% from 2020, generating $79 million, up 23% from 2019

4-A

November Shared Lodging Performance 

Total listings on the shared lodging platforms was 4,100 with 8,960 rooms



Demand was up 65% from 2020 and up 42% from 2019, selling 112,000 room nights in 2021



Occupancy was 61.0%, up from 16% in 2020 and 2019



ADR was $313 up 25% from 2020 and 26% 2019 



$143 (per room equivalent)

Overall revenue was up 116% from 2020 and up 93% from 2019, generating $16 million.

November Total Lodging Performance 

Total lodging room nights sold was 481,000 up 26% from 2020 and up 3.6% from 2019



Total lodging room night revenue was $94.8 million up 89% from 2020 and 31% from 2019



Bed tax revenue is projected to be around $5.1 million

November CYTD Performance 



Occupancy 

Hotels 63.6% up 39% from 2020 and down 11% from 2019



Shared lodging 65.7% up 18% and up 17% from 2019



Total 64.0% up 37% from 2020 and down 8.3% from 2019

ADR 

Hotels $197 up 7.9% form 2020 and up 8% from 2019



Shared lodging $286 up 17% and up 23% from 2019



Total $208 up 9% from 2020 and up 11% from 2019

Room Nights Sold 

Hotels 3.9 million up 44% from 2020 and down 4% from 2019



Shared lodging 1.1 million up 47% from 2020 and up 23% from 2019



Total 4.96 M up 45% from 2020 and down 0.1% from 2019

Room Night Revenue 

Hotels $765 million up 55% from 2020 and up 3.4% from 2019



Shared lodging $146 million up 71% from 2020 and up 54% from 2019



Total $905 million up 58% from 2020 and up 8.1% from 2019

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ................................................................................................................................... 4 Marketing Advertising/Paid Media.................................................................................................................................... 5 Owned Views Digital Footprint ...................................................................................................................... 5 Consumer & Travel Industry Database ......................................................................................................... 6 Public Relations - Earned Media Impressions............................................................................................. 6 Public Relations - Social Media Engagement............................................................................................12 Group Sales Booked Room nights Hotel Lead program .................................................................................................. 13 Group Level Booked Room Nights (CC Shared)......................................................................................... 13 Citywide Actualized FY Room Nights for Convention Center (Shared).................................................. 14 Destination Review ......................................................................................................................................... 14 Site Participation ............................................................................................................................................. 15 Research Reports ........................................................................................................................................ 16 Data Dictionary ................................................................................................................................................... 19

Performance Measures - TDC

D T P B OBJECTIVES

2021-2022

Leisure /Consumer – Increase Consumer and Travel Industry database to 405,000 –

Generate 18,000,000 in Owned Views Digital Footprint

–

Generate 1,400,000 Social Engagements

–

Generate 600,000,000 Advertising Impressions

–

Generate 200,000,000 Earned Media Impressions

Meetings & Conventions – Book 100,000 DTPB only room nights (Hotel Meetings Leads)

–

Generate 40,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 30,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 70 participants in Destination Reviews

–

Generate 90 Destination Site Participants

Advertising/Paid Media Impressions Month



December

Report Navigation



Multiple selections



TDC Performance Measure Chart



Month / Month

Percentage of Target Achieved - FY 2022

FYTD

200,000,000

300,000,000

50,000,000

100,000,000

25.9%

2022

Digital and Traditional Impressions - Month/Month 200,000,000

181,323,657

Year End Target

% of Annual Target Achieved

2022

291,851,770 51,011,696 240,840,074

200,000,000

155,666,648

100,000,000 53,335,280

50,000,000

Year End Target

25.9%

152,973,710

2021

Digital and Traditional Impressions - FYTD 300,000,000

28,349,947

150,000,000

%of Target

2021

291,851,770

200,000,000

181,323,657

100,000,000

14,855,745

59,761,116

100,000,000

95,905,532

38,479,535

600M

2021

Digital Impressions

155,666,648

150,000,000

2022

Traditional Impressions

2021

YTD Digital Impressions

2022

YTD Traditional Impressions

Owned Views Digital Footprint Month



December

Multiple selections



Report Navigation



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2022



Month / Month

FYTD

5,000,000 1,500,000

%of Target

Year End Target

% of Goal Achieved YTD

Year End Target

20.0%

18M

1,118,579

20.0%

500,000

2021

2022

3,000,000

3,604,566

1,000,000

5,491,789

1,793,231

4,000,000

2,000,000

1,000,000

2021

2022

Consumer & Travel Industry Database Month



December

Multiple selections



Report Navigation



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2022

Sum of Target and YTD by Month Sum of Target

Month

100.2%

%of Target



YTD

405,000

December

405,828

Year end Target

Percentage of Target Achieved

Year End Target

100.2%

405K

0.0M

0.1M

0.2M

0.3M

0.4M

Sum of Target and YTD

Earned Media Impressions - Public Relations 

Report Navigation



Multiple selections

Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2022

Month/Month 80,000,000

30,000,000

60,000,000

32.6%

9,812,542

Year End Target

Percentage of Target Achieved

Year End Target

200M

40,000,000

20,000,000

10,000,000

%of Target

FYTD

40,000,000

20,000,000

32.6%



65,219,823

December

76,397,151



38,253,732

Month

2021

2022

2021

2022

Compil ation of PR wi ns featuring PBC

Hi team, As a result of our ongoing efforts to prioritize diverse coverage of the destination, ESSENCE magazine visited The Palm Beaches, which resulted in an online feature, titled, “Move Over Miami! 7 Sights To See And Stops To Make In The Palm Beaches,” showcasing luxurious experiences throughout the destination. ESSENCE is the current news source for and about Black women, created by Black women – reaching 6.3 million+ UMVs. Additionally this week, Convention South magazine featured The Palm Beaches in a four-page spread highlighting our robust meetings offerings, discusses our Between-The Sessions campaign, and showcases several key areas and partners in Boca Raton, Delray Beach, West Palm Beach, and Palm Beach. News of Robin's hiring announcement also made its way through the meeting trades this week as well as holiday and cultural offerings throughout the destination featured in mainstream media online. Enjoy! The PR Team

Check out what the media is saying about The Palm Beaches!

National Groups & Meetings Article: Move Over Miami! 7 Sights to See And Stops to Make in The Palm Beaches & A

Article: The Palm Beach Experience (pgs. 6-9) &

Luxury Travel Guide To The Best of Palm

Discover The Palm Beaches Hires New

Beach

Associate Vice President of Group Sales

Outlet(s): ESSENCE (6.3 million+ UMV) & Haute

Publications/Outlets: Convention South (16,000+

Living (1.5 million UMV)

readers) & Black Meetings & Tourism Magazine (349 UVM)

Why is this a win? Advancing our digital footprint, this fun and insightful read reaches a significant

Why is this a win? Resulting from proactive

segment of travelers, diversifying our audience.

pitching efforts combined with a hosted media visit,

Resulting from hosting the lifestyle editor in

the print feature spotlights The Palm Beaches’

November, the piece shares her first-hand

robust meetings offerings. 4-pages of coverage

account of her experience in the destination and

within the December issue of the South’s leading

touts several destination partners. Furthering

Meetings Industry magazine is chock full of details

exposure of our brand, Haute Living shares our

including GBAC Star Accreditation, the new

legacy as America’s First Resort Destination, its

Meetings campaign “Between-The-Sessions”,

celebrity appeal and luxury allure with mentions

quotes from DTPB’s Kelly Cavers and highlights

of a sampling of our stellar line up of properties,

of some of our key cities: Boca Raton, Delray

while weaving in spa, wellness, golf, polo,

Beach, West Palm Beach, and Palm Beach – all

shopping and a lengthy list of dining. Both

stressing the many reasons why our slice of

articles tout the relaxed and refined experiences

paradise is a world-class meetings destination.

that await travelers in The Palm Beaches.

Additional coverage was secured in the awardwinning international trade publication, Black Meetings & Tourism Magazine announcing DTPB’s newest Group Sales member, Robin

Prakash. The announcement was also included in the publication’s e-newsletter.

Holidays Article: Several

Culture

Outlet(s): Several (Northern Ireland Travel News

Article: Treasures from Peru & Japan in Florida

(4,080 UMV), Viestra Magazine (59,000 UMV),

/ Tesoros de Perú y Japón en Florida

The Travel Magazine (210,000 UMV), TravelPulse (800,000 UMV), MSN (215 million+

Outlet(s): AlMomento.Net (TBD), AhoraNews.net

UMV), I Love Central Florida (195,000 UMV), &

(TBD), & Theworldnews.net (TBD)

Flipboard (4 million+ UMV))

Why is this a win? Sharing the cultural appeal of

Why is this a win? Resulting from inclusion in our

The Palm Beaches, these articles encourage

UK agency’s pan-agency press release, Sandi

visitors to consider exploring the destination’s

tree is included across several UK and Ireland-

outstanding offerings. Detailed accounts of the

based roundups of Christmas trees from around

Morikami Museum & Japanese Gardens and

the world, including Northern Ireland Travel News,

The Boca Raton & Museum’s Machu Picchu &

Viestra Magazine, and The Travel Magazine.

The Golden Empires of Peru, express the global

Domestically, additional holiday coverage was

treasures offered here, without the price tag of

secured in TravelPulse, which was syndicated

traveling to Japan or Peru. Coverage helps to

to MSN, I Love Central Florida & Flipboard,

reach audiences in the Dominican Republic,

sharing Palm Beach Marriott Singer Island’s

Puerto Rico as well as Spanish-speaking

life-sized gingerbread house along with a brief

audiences in New Jersey.

mention of Sandi. Combined coverage increases traveler awareness of what there is to see and do this holiday season in The Palm Beaches.

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For more information call 800.544.7256.

Kricket Marion Subject:

FW: SOCIAL MEDIA - DECEMBER RECAP

From: Beril Gutierrez <bgutierrez@thepalmbeaches.com> Sent: Tuesday, January 4, 2022 9:07 AM To: DISCOVER STAFF <DiscoverStaff@ThePalmBeaches.com> Subject: SOCIAL MEDIA - DECEMBER RECAP

Hello everyone, Happy New Year! 

Our combined social media following is now 485k!!!



We’re still the fastest growing DMO on Instagram. Our page grew by 2,429 followers to 115k followers. @visitflorida gained 1,534 and @thefloridakeys gained 2,331 new followers.



Here are the top 3 best performing posts: 1. Juno Beach by @yourdailynaturefix 2. Jupiter beach by @carrilagerphotography 3. Palm Beach boating life by @goingdrone



We passed 38k followers on TikTok and are still the most followed DMO from FL. We’re followed by LoveFL with 15k and Visit_Orlando with 22k followers. We also inspired some of our partners to launch TikTok as well. Norton Museum of Art, Loggerhead Marine Center, Lion Country Safari, Downtown Delray, Lilly Pulitzer, PBC Parks and Recreation and Sports Commission are all now active on TikTok.



All the Holiday video content is original content we shot and edited. This Delray Beach Christmas Tree reel became one of the most watched videos on our Instagram page with 80k views.



Continuing our efforts of strategic social media partnership with Visit Florida, we became the first destination they used the INVITE COLLABORATOR feature with. The new feature allowed this post from PEanut Island to appear on their page and ours with “Visit Florida and Palmbeachesfl” mentioned on top of the post, giving both destinations additional exposure.



As part of our new Linkedin strategy, we’re now boosting posts in an effort to increase the engagement on the posts, as well as increasing our brand awareness in other markets. This post about Ellen Latham’s session at the upcoming PCMA Convening Leaders has been viewed 12k times, a lifetime record for us!

As we close a very successful social media year, we just want to say we’re thankful to each one of you for sending us content, giving us a heads up about interesting things or new openings in our area, getting us tickets for events so we can cover them on social. It really is a team effort, and we couldn’t have done it without your help. THANK YOU!

Beril Gutierrez Senior Manager, Social Media O: 561.233.3015 bgutierrez@thepalmbeaches.com | ThePalmBeaches.com

Social Media Engagement Month



December



Report Navigation



Multiple selections

Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2022



Month/Month

FYTD

101.4%

1,400,000 500,000

1,200,000 400,000

%of Target

Year End Target

600,000

400,000

100,000

Percentage of Target Achieved

Year End Target

101.4%

1,400K

200,000

2021

2022

Advertising/Paid Media Impressions

Advertising Impressions - FY2021-2022 1.5M

53M 43M

40M 20M 0M

November

1.49M

1.00M

1.0M

October

Earned Media Impressions - FY2021-2022

10M

December

567K

600K

Current Month

20M

19M

November

Social Media- FY2021-2022 38M

30M

400K

308K

200K

0M October

November

December

1.12M

0.5M

December

40M



0.0M

Month October

2022

Owned Views Digital Footprint - FY2021-2022

Current Month

60M

2021

Report Navigation

Marketing Overview by Month FY 2020 - 2021

60M

759,159

200,000

800,000

545,783

395,017

300,000

1,420,173

1,000,000

October

November

December

546K

Booked Room Nights - Hotel Lead Program Month



December

Report Navigation



Multiple selections



TDC Performance Measure Chart



Percentage of Target Achieved - FY 2022



Month/Month

FYTD

14,000 20,000 12,000

10,000

4,000

Year End Targe

Percentage of Target Achieved

Year End Target

19.5%

100K

10,000

7,617

%of Target

6,000

19,454

19.5%

13,382

8,000

20,842

15,000

5,000

2,000

2021

2022

2021

2022

Group Level Booked Room Nights (CC Shared) Month



December





Multiple selections

Report Navigation Booked Room Nights - Hotel Lead Progra…



Percentage of Target Achieved - FY 2022

Month/Month 5,000

FYTD 14,000

12,000

4,000

10,000

3,000

4,672

1,000

Year End Target

Percentage of Target Achieved

Year End Target

33.0%

40K

4,000

2,000

7,483

%of Target

6,000

2,773

2,000

13,216

8,000

33.0%

2021

2022

2021

2022

Citywide Actualized FY Room Nights (CC Shared) FY

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2022

6,000

3,000

5,000

2,500

4,000

3,594

2,000

1,500

3,000

2,000

1,000

Year End Target

Percentage of Target Achieved

Year End Target

20.9%

30K

927

%of Target

FYTD

Month/Month

3,500

20.9%



6,279



December

4,368

Month

500

1,000

2021

2022

2021

2022

Destination Reviews Month



December

Multiple selections



Report Navigation



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2022



Month/Month 5

FYTD 6

4 3 3

5 2

7.1% %of Target

Year End Target

Percentage of Target Achieved

Year End Target

7.1%

2021

2022

2021

2022

Site Participation Month



December

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2022



Month/Month

FYTD 20

6 10

21.1%

%of Target

Year End Target

Percentage of Target Achieved

Year End Target

21.1%

2021

2022

6,435

5,710

Current Month

Group Level Booked Room Nights (CC Shared) - FY2021-2022

7,617 6,127

4K 2K 0K

2,773

November

December

October

Citywide Actualized FY Room Nights (CC Shared) - FY2021-2022

November

December

Destination Reviews & Site Participation FY2021-2022

5,126

Current Month

4,008

0K October

2K 927

2022

Group Level Booked Room Nights (CC Sh… 

Booked Room Nights - Hotel Lead Program- FY2021-2022

2021

Report Navigation

Group Sales & Destination Services Overview by Month FY 2020 - 2021

226

10 6

0 October

November

December

October

November

December

The Palm Beaches Hotel Performance - November

Navigation (select page and click go)

Market

The Palm Beaches

Shared Lodging Monthly



Hotel Occupancy 67.3%

44.2%

20K

2020

$150

% Chg '20 to '21

$100

52.1%

$50

2021

Hotel Rooms

18,288

17,871

% Chg '20 to '21

15K

$144

Hotel Room Nights Sold

0.4M

0.2M

2021

2020

2021

2020

2021

Hotel Room Revenue $78.8M

$80M

% Chg '20 to '21

$60M

53.4%

$40M

0.1M

127.8%

$50

369K

237K

% Chg '20 to '21

$64

49.8% 2020

$144

$150

$100

% Chg '20 to '21

0.3M

0.8%

10K

$214 $200

40%

Hotel RevPAR

Hotel ADR

60%

20%



% Chg '20 to '21 $34.1M

129.7%

$20M

0.0M

2020

2021

$0M

2020

2021

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

The Palm Beaches Shared Lodging Performance - November Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 60%

61.0%

7.8% 2020

2021

8,960

2020

2021

Shared Lodging Room Revenue $16.0M $15M

100K

% Chg '20 to '21 59K 4,101

50K

% Chg '20 to '21 $10M

32.5%

$6.9M

2,909

2020

Shared Lodging Room Nights Sold

6,260

22.6%

112K

10K

% Chg '20 to '21

$50

2021

Sum of Shared Lodging Rooms

$135

$100

12.6% 2020

$191

$200

$150

% Chg '20 to '21

$100

Listings / Rooms

Sum of Shared Lodging Listings

$255

$200

% Chg '20 to '21

20%

$313 $300

53.2%

40%

Shared Lodging RevPAR

Shared Lodging ADR

58.0%

$5M

2021

2020

2021

$0M

2020

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2021

The Palm Beaches Total Lodging Performance - November Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 66.4% 60%

$226

$150

$200

45.0%

% Chg '20 to '21

$154

40%

$100

% Chg '20 to '21

$100

5.1%

20%

Total Lodging RevPAR

Total Lodging ADR

2020

Hotel Rooms + Shared Listings 30K

2021

18.2% 2020

$50

2021

Total Lodging Room Nights Sold

481K

27,248

36.2%

$69

2020

2021

Total Lodging Room Revenue $100M

$94.8M

24,131 0.4M 20K

5.1%

10K

% Chg '20 to '21

296K

% Chg '20 to '21

-36.2%

0.2M

2020

2021

0.0M

2020

$50M

2021

$0M

% Chg '20 to '21

$40.7M

44.7%

2020

2021

*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance - November CYTD Market

The Palm Beaches

Hotel Monthly



Hotel Occupancy 60%

45.7%

20K

Hotel Rooms

18,288

17,871

$100

3.2%

2020

2021

% Chg '20 to '21

2020

2021

Hotel Room Revenue $764.8M

$0.8bn

$0.6bn

2,650K

$485.1M

$0.4bn

43.5% 2020

50.1%

$50

3,882K

2020

% Chg '20 to '21

7.9%

$84

% Chg '20 to '21

Hotel Room Nights Sold

% Chg '20 to '21 10K

2021

$125

$197

$183

$50

15K

$200

$100

39.1% 2020

Hotel RevPAR

$150

% Chg '20 to '21

20%





Hotel ADR 63.6%

40%

Navigation (select page and click go)



% Chg '20 to '21

54.9%

$0.2bn

2021

$0.0bn

2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

2021

The Palm Beaches Shared Lodging Performance - November CYTD Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 65.7% 60%

Shared Lodging RevPAR

Shared Lodging ADR $286

$300

55.5%

$150

% Chg '20 to '21 20%

$100

18.4% 2020

Shared Lodging Rooms

2021

% Chg '20 to '21

$100

% Chg '20 to '21

17.4%

$50

38.9%

2020

2021

1,104K 1.0M

1.4M

751K 1.0M

% Chg '20 to '21

0.0M

2020

0.5M

2021

0.0M

2020

2021

Shared Lodging Room Revenue $145.7M

$150M

$100M

$85.5M

% Chg '20 to '21

46.9%

20.7%

0.5M

Shared Lodging Room Nights Sold

1.7M 1.5M

$135

$200

40%

$188

$200

$244

2020

70.5%

$50M

2021

$0M

2020

2021

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

The Palm Beaches Total Lodging Performance - November CYTD Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 60%

$200

46.9% 40%

% Chg '20 to '21

20%

36.5%

2020

Total Lodging Room Nights

$150

2021

2020

Total Lodging Room Revenue $905.1M

$574.6M

$0.0bn

% Chg '20 to '21

57.5%

$0.5bn

2021

$1.0bn

45.0%

2021

3,417K % Chg '20 to '21

7.3% 2020

2021

4,956K

2M 0M

% Chg '20 to '21

48.7%

$50

Total Lodging Room Nights Sold

% Chg '20 to '21

9.0%

$89

$50

$100

% Chg '20 to '21

$100

$133

$208

$190

7.7M

7.2M

Total Lodging RevPAR

Total Lodging ADR 64.0%

2020

*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

2021

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Advertising and media coverage that has been payed to be distributed

Occupancy (Occ) Paid Media Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).

1 5

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

December 2021 PERFORMANCE DASHBOARD FY 2021 Performance Indicator

Goal

PR Impressions

FY 2022 Actual

2,400,000,000 3,923,622,793

Website Sessions

FY Goal

Current Month

FYTD

% to Goal

1,400,000,000

633,284,274

1,891,735,721

135%

580,000

764,316

600,000

60,125

177,921

30%

Social Media Followers (Total)

37,500

40,337

38,000

42,024

111%1

Tourism Email Subscribers

32,000

33,932

34,000

36,362

107%1

Cultural Concierge Program Leads2

1,000

1,072

850

371

44%

Visitors to the Cultural Council

6,000

3,337

8,000

465

1,080

14%

40,000

60,341

52,000

5,346

16,791

32%

24%

Partner Referrals Co-op Packages

Bolded items indicate TDC-designated performance indicators for FY22

The Cultural Council started FY22 above goal on these aggregate performance measures (which were conservatively estimated mid-fiscal FY21) due to effective tactics and additional stimulus funds employed before FY21 closed. 2 Offline leads are reported quarterly. 1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING

In December the Council tested the Austin, TX market based on recent research and PBI’s new non-stop flight service via Allegiant Airlines. The campaign ran in November and December and focused on building awareness of Palm Beach County as a cultural destination with a goal of collecting email sign-ups, gathering cultural and tourism referrals, and increasing traffic to the Council website. The campaign included a dedicated landing page, Facebook/Instagram advertising, digital display advertising and a retargeting strategy. Based on the results, the campaign may continue later in the year. The Council also launched “The World of Wonder” paid giveaway campaign with The Palm Beach Post. This contest gives a family a chance to win a four pack of tickets for a fun day at the Cox Science Center and Aquarium, a grow-at-home water garden kit from the Morikami Museum and Japanese Gardens, and a variety of gifts from the Council. Just like previous giveaways with the Post, this campaign is expected to generate new, qualified email addresses to add to the tourism subscriber list.

The Council and its PR agency gathered information from cultural organizations in The Palm Beaches for national media outreach in the month of December. The press release featured 5 organizations highlighting nighttime cultural experiences to enjoy during winter’s longer evening hours. The agency will continue to pitch these programs where applicable. Following the Council and Discover’s media event in New York last November, Sharp is working on securing one-on-one virtual desksides in January with media who weren’t able to attend the event. Top Placements ● ●

December 1, Veranda (UVM: 429,990): “Is Palm Beach America's Next Great Art Destination?” December 6, PR Global Newswire Distribution: “Longer Evening Hours Bring Fun Nighttime Experiences to The Palm Beaches this Winter” ○ Total Frequency: 119 stories ○ Total Reach: 240,454,464

Social Media (Live Coverage) Boca Raton Museum of Art’s Machu Picchu exhibition, Cox Science Center & Aquarium’s Earth Matters exhibition (media preview), CCPBC’s December Evenings at the Council performance, and Holiday Open House event.

AGENCY COLLABORATION

Discover The Palm Beaches/Palm Beach County Sports Commission: The Council is currently working with both Discover and the Sports Commission on a collateral piece for the Ultimate Week of Sports. Calling the brochure, the Ultimate Week of Sports and Culture, the Council will highlight cultural activities happening around each of the sporting events taking

Item 4B - Page 2

HIGHLIGHTS place the week of February 19–26. This printed piece will be distributed to the participating venues to be handed out to guest beginning the first week of February. Palm Beach County Film & Television Commission (FTC): In December, the Council worked with the FTC to promote episode 5 of Art Adventures of The Palm Beaches on The Palm Beaches TV to its tourism audiences. Pre-production and planning for episode 6 will commence in early 2022.

CULTURAL CONCIERGE PROGRAM Event • • • • •

Planner/Group Events Sales/Services For Bessemer Trust: vetted musicians for client events on January 11 and February 8 For Discover The Palm Beaches: recommended talent for NYC Activation January 26 For Gulfstream Veterinary Association: recommended local band Urban Gypsy Conferred with Discover on “Beyond the Sessions:◘ Creating Community Connections & Authentic Experiences” for January 22 Attended Pre-con for PCMACL22

Visitor Information Center • Requested rebranded collateral from Cox Science Center and Aquarium • Responded to pre-travel service requests from: o NYC resident arriving Dec. 29 o Philadelphia resident arriving Dec. 30 o Detroit Symphony Orchestra Board of Trustees members (16) • Provided list of January cultural excursion options to The Cascades Cultural Club Hotel/Hospitality Engagement • Attended Palm Beach FRLA chapter annual holiday event at The Breakers • Promoted “Eat In For Education” for Palm Beach FRLA chapter • Produced 2 editions of Hot Tickets (Dec. 14 and 28), increasing subscribers from 3,757 to 3,819, a 1.6% increase.

Item 4B - Page 3

TDC Board Monthly Activity Report December 2021

January Sports Event Report Fiscal Year 2022

Our Sports Commission is poised for a record setting January • 18 events • Nearly 47,000 room nights projected

Development Player League (DPL) Winter Showcase January 6-9 / Gardens North County District Park & Ballpark of the Palm Beaches

• 258 teams • 4,644 athletes, 11,000+ total attendees

• 8,000 room nights projected • $7 million in visitor spending

Florida Rush January 14-17/ Palm Beach Skate Zone & Palm Beach Ice Works • 60+ teams • 900 athletes & 2,000+ attendees • 750 room nights estimated

USA BMX Sunshine State Nationals January 14-16/ Okeeheelee Park – BMX Track

• Professional & Amateur Riders

• 1,500 cyclists & 5,500+ attendees • 2,250 room nights projected

Eye of the Hurricane January 15-16/ The Gardens North County District Park • 50+ girls’ lacrosse teams • 900+ athletes & 2,000+ attendees • 970 room nights estimated

APP Tour International Masters Championship January 18-23 / Patch Reef Park

• Over 2,000 amateur & pro players • Singes & Double matches for men, women, & mixed • Projecting 1,330 room nights

Gainbridge LPGA January 27-30 / Boca Rio Golf Club

•

108 LPGA golfers competing for a $2 million purse

•

First full-field event for the 2022 LPGA Tour season

•

The Golf Channel provides four (4) days of live TV

•

Projecting 1,500+ room nights

Year over Year Comparisons for month of January: • 18 booked events in January, FY 22 vs 11 events in January, FY 21 • January FY 22 room nights expected to increase by 14,945 compared to January, FY 21

Palm Beach County Sports Commission January, FY 22 Event Name

Sport

Event Dates

Venue

Room Nights

Development Player League (DPL) Winter Showcase

Soccer

January 6-9, 2022

The Gardens North County District Park & Ballpark of the Palm Beaches

8,000

College Swim Training

Swimming

December 26, 2021 January 15, 2022

Multiple Aquatic Venues throughout Palm Beach County

1,480

NexStar Lacrosse National Recruiting Showcase

Lacrosse

January 8-9, 2022

Caloosa Park

Junior Honda Classic

Golf

January 8-9, 2022

PGA National Resort & Spa

250

Florida Lax Festival

Lacrosse

January 8-9, 2022

Lake Lytal Park

Winter Equestrian Festival

Equestrian Sports

January 12 - April 3, 2022

Palm Beach International Equestrian Center

28,442

Florida RUSH

Ice Hockey

January 14-17, 2022

Palm Beach Skate Zone & Palm Beach Ice Works

750

College Preparatory Invitational (CPI) Horse Show

Equestrian Sports

January 14-16, 2022

Jim Brandon Equestrian Center

140

Game Day USA Junior All-American Games

Baseball

January 14-16, 2022

Ballpark of the Palm Beaches

500

Wellington Soccer Shootout

Soccer

January 14-17, 2022

Village Park Athletic Complex

150

American Youth Soccer Organization (AYSO) State Games

Soccer

January 14-16, 2022

Okeeheelee Park

600

USA BMX Sunshine State Nationals

BMX

January 14-16, 2022

Okeeheelee BMX Track

2,250

Eye of the Hurricane

Lacrosse

January 15-16, 2022

The Gardens North County District Park

970

U.S. Box Lacrosse

Lacrosse

January 22-23, 2022

Village Park Athletic Complex

250

Association of Pickleball Professionals (APP) Boca Raton International Masters

Pickleball

January 18-23, 2022

Patch Reef Park

1,330

Palm Beach County Sports Commission January, FY 22 Event Name

Sport

Event Dates

Venue

Room Nights

Les Grandes Dames USTA Senior Women's Tennis Tournament

Tennis

January 25-29, 2022

Palm Beach Gardens Tenns Center

180

Gainbridge LPGA (LPGA Tour)

Golf

January 24-30, 2022

Boca Rio Golf Club

1500

Hurricane Junior Golf Tour Palm Beach Junior Open

Golf

January 29-30, 2022

Westchester Golf and Country Club

TOTAL Participation & Room Nights

46,991

Sports-Development Sports Development Executive Summary In FY 22, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of December.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 22, and below is a breakdown of the development efforts over the past month: 



Perfect Game 18U World Series o July 8-12, 2022 o 900 projected participants o 2,000 projected room nights Perfect Game WWBA World Championship o October 6-10, 2022 o 1,500 projected participants o 7,000 projected room nights Perfect Game 14U World Championship o October 14-17, 2022 o 600 projected participants o 900 projected room nights Perfect Game WWBA Freshman World Championship o October 6-10, 2022 o 1,100 projected participants o 3,500 projected room nights Perfect Game 13U World Championship o October 14-17, 2022 o 450 projected participants o 500 projected room nights Perfect Game WWBA 13U National Championship o July 2-6, 2022



o 600 projected participants o 1,900 projected room nights Perfect Game Ultimate Baseball Championship o June 20-23, 2022 o 720 projected participants o 1,800 projected room nights Perfect Game 16U Florida Elite Championship o July 11-14, 2022 o 540 projected participants o 700 projected room nights Perfect Game Combine o May 21, 2022 o 150 projected participants o 50 projected room nights AAU Florida Gold Karate Championships o April 9, 2022 o 365 projected participants o 150 projected room nights Miracle League Allstar Game o November of 2023 o 150 projected participants o 500 projected room nights USSSA Basketball National Championships o June 30-July 3, 2022 o 1,500 projected participants o 1,500 projected room nights Next Level Greats South Florida 7v7 o March 26-27, 2022 o 600 projected participants o 250 projected room nights AC Delray Rush Cup o January 7-9, 2022 o 840 projected participants o 100 projected room nights South Florida Deka-Fest o January 15, 2022 o 300 projected participants o 300 projected room nights Jupiter United President’s Day Cup o February 18-20, 2022 o 1,500 projected participants o 400 projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 22, and below is a breakdown of site visits conducted over the past month:  

City of Palms – Culligan City of Palms Basketball Tournament – Suncoast Credit Union Arena Wolverhampton Wanderers (English Premier League Team) – Wolverhampton Wanderers Preseason Training – PGA National Resort & Spa, Hilton West Palm Beach, Spanish River Athletic Facility, FAU Soccer Stadium, FAU Stadium, FAU's Glades Fields, International Polo Club, The Gardens North County District Park, Rinker Athletic Complex, Embassy Suites WPB, Hilton Palm Beach Airport, Palm Beach Gardens Marriott, DoubleTree Palm Beach Gardens

Palm Beach County Sports Commission Bid Calendar - FY22 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Perfect Game 18U World Series

July 8-12, 2022

900

1350

2250

2000

The Ballpark of the Palm Beaches

Awarded the Event

Perfect Game WWBA World Championship

October 6-10, 2022

1500

2250

3750

7000

Roger Dean Chevrolet Stadium

Awarded the Event

Perfect Game 14U World Championship

October 14-17, 2022

600

1200

1800

900

The Ballpark of the Palm Beaches

Awarded the Event

Perfect Game WWBA Freshman World Championship

October 6-10, 2022

1100

1650

2750

3500

The Ballpark of the Palm Beaches

Awarded the Event

Perfect Game 13U World Championship

October 14-17, 2022

450

675

1125

500

Roger Dean Chevrolet Stadium

Awarded the Event

Perfect Game WWBA 13U National Championship

July 2-6, 2022

600

1200

1800

1900

The Ballpark of the Palm Beaches

Awarded the Event

Perfect Game Ultimate Baseball Championship

June 20-23, 2022

720

1440

2160

1800

The Ballpark of the Palm Beaches

Awarded the Event

Perfect Game 16U Florida Elite Championship

July 11-14, 2022

540

810

1350

700

The Ballpark of the Palm Beaches

Awarded the Event

Perfect Game Softball Combine

21-May-22

150

300

450

Seminole Palms Park, Okeeheelee Park, Lake Lytal Park or South County Regional Park

Working on Venue Availability

AAU Florida Gold Karate Championships

9-Apr-22

365

550

915

150

Palm Beach Atlantic University

Awarded the Event

Miracle League Allstar Game

November of 2023

150

500

650

500

Gardens Park Miracle League Field

Submitted Bid

USSSA Basketball National Championships

June 30-July 3, 2022

1500

1000

2500

1500

Next Level Greats South Florida 7v7

March 26-27, 2022

600

450

1050

250

PGA National Park

Working on Venue Availability

AC Delray Rush Cup

January 7-9, 2022

840

1260

2100

100

Seacrest Soccer Complex

Awarded the Event

South Florida Deka-Fest

15-Jan-22

300

500

800

300

FAU Stadium

Awarded the Event

Jupiter United President's Day Cup

February 18-20, 2022

1500

2250

3750

400

Jupiter Community Park & Lighthouse Point

Awarded the Event

USA Powerlifting State Championships

April 9-10, 2022

150

300

100

Burns Road Community Center

Working on Venue Availability

Palm Beach County Convention Center or South Working on Venue Florida Fairgrounds Availability & Bid Proposal

Palm Beach County Sports Commission Bid Calendar - FY22 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Perfect Game 13U National Showcase

July 23-25, 2022

150

225

375

350

The Ballpark of the Palm Beaches

Awarded the Event

Perfect Game 14U National Showcase

July 29-31, 2022

150

225

375

350

The Ballpark of the Palm Beaches

Awarded the Event

World Breaking Classic

July 16-17, 2022

100

500

600

200

The Palm Beach County Convention Center, South Florida Fairgrounds, Greene Complex, FAU Arena

Working on Venue Availability

FAU Paradise Invitational (Women's College Golf)

February 7-8, 2022

105

175

150

Osprey Point Golf Club

Awarded the Event

Intercollegiate Women's Lacrosse Coaches Association (IWLCA) President's Cup & Coaches Convention

November 21-26, 2023

9,000

12,000

21,000

15,000

International Polo Club, The Gardens North County District Park & Palm Beach County Convention Center

Working on Venue Availability & Proposal

CF Montreal Preseason Training (MLS Team)

January 30 - February 13, 2022

700

The Gardens North County District Park

Working on Proposal

Perfect Game Hall of Fame & Celebrity Golf Invitational

December 2-3, 2021

400

200

600

300

PGA National Resort & Spa

Awarded the Event

Paradise Classic (Men's College Basketball)

November 19-22, 2021

100

500

600

240

FAU Arena

Awarded the Event

FAU Thanksgiving Tournament (Women's College Basketball)

November 26-27, 2021

100

500

600

150

FAU Arena

Awarded the Event

FAU Pre-Christmas Tournament

December 19-20, 2021

500

575

FAU Arena

Awarded the Event

Conference USA Women's Soccer Championship

November 1-7, 2021

300

750

1050

750

FAU Soccer Stadium

Awarded the Event

22,460

33,040

55,500

39,915

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY22 Organization

Event

Location

Site Visit Date

City of Palms

City of Palms Basketball Tournament

Suncoast Credit Union Arena

12/17/2021

Wolverhampton Wanderers

Wolverhampton Wanderers Preseason Training & Match

PGA National Resort & Spa, Hilton West Palm Beach, Spanish River Athletic Facility, FAU Soccer Stadium, FAU Stadium, FAU's Glades Fields, International Polo Club, The Gardens North County District Park, Rinker Athletic Complex, Embassy Suites WPB, Hilton Palm Beach Airport, Palm Beach Gardens Marriott, DoubleTree Palm Beach Gardens

12/1/2021 - 12/10/2021

CF Montreal (MLS Team)

CF Montreal Preseason Training

The Gardens North County District Park

11/24/2021

Play at the Plate

Play at the Plate Pickleball Events

Palm Beach Gardens Tennis Center

11/15/2021

NWA Racing

NWA Racing Grand Prix

Burt Aaronson South County Regional Park

11/8/2021

Conference USA

Conference USA Women's Golf Championship

PGA National Resort & Spa

11/4/2021 & 10/14/ 2021

Bermuda Football Association

Bermuda Football Association Concacaf Women's Qualifying Match

PBAU's Rinker Athletic Complex, FAU Soccer Stadium, The Gardens North County District Park, International Polo Club

10/21/2021

US Youth Soccer Association

USYSA National Championships

The International Polo Club, The Hilton Palm Beach Airport, Embassy Suites WPB, Hilton WPB, Palm Beach Gardens Marriott, DoubleTree Palm Beach Gardens

10/4/2021

Development Player League (DPL)

DPL National Event

The Gardens North County District Park, International Polo Club, Village Park

10/4/2021

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o

Press releases published to PalmBeachSports.com •

Palm Beach County Sports Hall of Fame Presented by Baptist Health Announces 2022 Induction Class

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4th Annual Pickleball Tournament Set to Attract Over 800 Players to The Palm Beaches RoofClaim.com Boca Raton Bowl will feature Western Kentucky vs. Appalachian State

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Michigan Kicker Jake Moody Wins the Lou Groza Award

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Palm Beach County Sports Commission Names 2021 Lou Groza High School Awards Winners • Catherine Tyree and BEC Lorenzo Win Holiday & Horses Grand Prix CSI4* Presented by the Palm Beach County Sports Commission • Holiday Basketball Classic Set to Return to The Palm Beaches The December eNews Roundup newsletter:

Social Media & Digital Advertising Social Media:  Internally managing the PBCSC social media engagement  Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more Top performing social media posts: • Lou Groza Award Celebration live stream (Facebook) • Boca Raton Bowl matchup announcement (LinkedIn) • Dwyer wins 2021 Holiday Basketball Classic (Instagram) • Jake Moody wins the Lou Groza Award (Twitter)

Earned Media

The Lou Groza Award reached millions of people worldwide with  2,526,027 views in total national TV audience  1,156,497 views in total local TV audience  1,447,860,705 views in total online and print audience This widespread coverage turned in a strong earned media value for the award and our Sports Commission with  $282,699 in national TV publicity  $143,549 in local TV publicity  $37,142,125 in total online and print publicity On social media, the award also had a tremendous impact. The official @LouGrozaAward twitter account  received over 6,086,000 unique impressions  gained 412 new followers

Holiday & Horses has come to a close but not before creating a strong earned media impact for The Palm Beaches. Holiday & Horses reached millions of people worldwide with 5,577,335 views in total online and print audience. This coverage included 48 mentions which provided a strong earned media value of $724,033 in total online and print publicity.

Record-Breaking Boca Raton Bowl Recap Boca Raton, Fla. -- The RoofClaim.com Boca Raton Bowl kicked off at 11 a.m. on Saturday, December 18, and ended with a record-shattering performance from Western Kentucky and Appalachian State. The matchup was watched by over 1.6 million households, making it the largest audience to date of any bowl game on cable. The Hilltoppers entered the game ranking second in the FBS in scoring and total offense while leading the nation in passing offense. While the Mountaineers came into the game with one of the best defenses in the country allowing just over 19 points a game and an undefeated bowl record (60). Western Kentucky came out victorious with a record-breaking performance from quarterback Bailey Zappe setting FBS all-time single-season records for passing yards and passing touchdowns. Western Kentucky and Appalachian State proved to be one of the most entertaining matchups in Boca Raton Bowl history. Check out the Boca Raton Bowl Record Book which has been updated below.

Boca Raton Bowl Record Book

Palm Beach County Sports Hall of Fame Presented by Baptist Health Announces 2022 Induction Class West Palm Beach, FL — The Palm Beach County Sports Commission announced today its 2022 Palm Beach County Sports Hall of Fame honorees. Coaches, athletes, and community leaders dedicated to helping others through sport will join family and friends to celebrate and honor the achievements of the inductees at the 45 th Annual Palm Beach County Sports Hall of Fame presented by Baptist Health, to be held April 3, 2022. The 2022 Hall of Fame Inductees are Willie Bueno, Pierre Garcon, Laura Kraut, Pat O’Donnell, Cody Parkey, Steve Politziner, and Devon Travis. Willie Bueno Willie Bueno played high school football at Glades Day School from 1984 to 1986. He was a 2nd team All-State linebacker in 1984 and a 1st team linebacker in 1985 and 1986. He played college football at Grand Valley State from 1988 to 1991. At Grand Valley State, Bueno was named an All-MEAC linebacker in 1990. After college, he was an assistant coach at his alma mater, Glades Day School, for the 1994 season. In 1995, he accepted a position at Glades Central High School as an assistant coach and in 2000 he became the head coach. He coached at Glades Central until 2002. He returned to Glades Day for the 2003 and 2004 seasons. In 2005, he accepted the head coach position at American Heritage where he stayed until 2010. In 2018 Willie returned to his alma mater, Glades Day, where he is currently an assistant coach. Pierre Garcon Hailing from Palm Beach County, Pierre Garçon had an extensive career as a wide receiver in the National Football League, lasting over 11 years. His NFL career included 628 receptions, 7,854 total receiving yards, and 38 touchdowns. Garçon helped lead the Colts to a berth in Super Bowl LIV at Hard Rock Stadium in Miami and scored the game's first touchdown. In 2013, Garçon led the NFL with 113 receptions that totaled 1,346 receiving yards, and five touchdowns. In college, Garçon led Mount Union to two consecutive NCAA Division III Football Championships. Over his college football career, he scored 60 touchdowns. Garçon is one of Palm Beach County’s greatest high school athletes, excelling at both football and soccer during his time at John I. Leonard. Laura Kraut

Laura Kraut’s illustrious career began when she received her first riding lesson at the age of three. Encouraged by their mother, Carol, Kraut, and sister Mary Elizabeth took riding lessons together throughout their childhood and still work together today. Laura’s most recent accolade came when as a member of the U.S. Jumping Team they earned the silver medal at the 2020 Olympics in Tokyo. The team has an intense jump-off battle with Sweden in the Jumping Team Final to conclude the equestrian competition at Tokyo 2020. Kraut was named an alternate at the 1992 Olympics and later made her debut at the 2008 Olympics where she was part of the gold medal-winning team. Kraut has also represented the U.S. at the FEI World Equestrian Games and the FEI Nations Cup Finals. Pat O’Donnell Pat O’Donnell began his football career at Palm Beach Central High School. He played multiple positions but excelled as a placekicker and punter, earning 6-A All-State honors. He averaged 45.1 yards per punt in high school. While at the University of Cincinnati he led the nation with 17 punts over 50 yards, earning a place on the All-Big East team, and was named a semifinalist for the Ray Guy Award. In 2013, he transferred to the University of Miami to be closer to his father who was battling cancer. While at Miami he was selected to the All-American and All-ACC teams, averaging 47.1 yards per punt. O’Donnell was drafted by the Chicago Bears in 2014 where he subsequently was named to the All-Rookie team. When not playing for the Bears, O’Donnell often devotes his time to host free football clinics for underprivileged youths in the community. Cody Parkey Cody Parkey played for Jupiter High School as a placekicker and won the Lou Groza High School Placekicker of the Year Award. As Auburn University’s kicker from 2010 to 2013, he was named to the All-SEC Team and won a National Championship. Parkey was signed by the Indianapolis Colts in 2014 where he was named to the NFL All-Rookie Team and Pro Bowl Team in his first year in the league. He set the NFL rookie record for scoring 150 points in a single season. Parkey spends much of his offseason helping out with free football clinics. Steve Politziner Steve Politziner realized his lifelong dream of working in sports broadcasting soon after his graduation from Lehigh University. In 1998, Politziner joined the newly formed Good Karma Brands (GKB). In 2003, Politziner moved to West Palm Beach to lead the acquisition of ESPN 760. Under Steve’s leadership, ESPN 760 became ESPN West Palm, growing into a sports marketing enterprise with the acquisition of ESPN 106.3, its television partnerships with Newschannel 5 (WPTV) and FOX 29 (WFLX), broadcast rights to the top local and national teams and events, and a dedicated effort to cover high school sports at ESPNWestPalm.com. Steve maintains an active role in the community, serving on the Orange Bowl Committee, College Football National Championship Game Committee, Honda Classic Board of Directors, Palm Beach County Sports Commission Board of Directors, Chamber of the Palm Beaches Board of Directors and is an active member of the Business Development Board. Devon Travis Devon Travis started early in his baseball career by playing for the Boynton Beach All-Stars in the 2003 Little League World Series, finishing second to Japan. He played second base for Palm Beach Central High School, earning Palm Beach County Player of the Year honors, and was named to the All-State baseball team in 2009. Travis played second base for Florida State University and started every game during his time with the Seminoles. He was drafted by the Detroit Tigers and later traded to the Toronto Blue Jays where he played from 2015 to 2018.

Michigan Kicker Jake Moody Wins the Lou Groza Award WEST PALM BEACH, FLA. – During Thursday night’s live Home Depot College Football Awards, the Palm Beach County Sports Commission announced University of Michigan senior Jake Moody as the winner of the 2021 Lou Groza Collegiate Place-Kicker Award. "I’d like to thank the Palm Beach County Sports Commission for this honor,” said Moody. “I am proud to be nominated this year along with Jake and Will, two very talented kickers. I’m so honored and appreciative of this award.”

Moody was the only FBS kicker to make more than 20 field goals at a rate of 90% or better without missing an extra point this season. At 22-for-24 on the season, his 91.7% accuracy is second-best among kickers with 20 field goals and stands as by far the most accurate in Michigan history on at least 20 attempts. He kicked multiple field goals in Michigan’s first six conference games, making more kicks in that short stretch than all but 22 kickers made all season. He made multiple field goals seven times this season, including a pair of 4-for-4 performances. Those big games came in two of Michigan’s only close contests

this season. While one was their lone loss to Michigan State, the other was a triumph for Moody on the road against Nebraska, as he turned a three-point deficit with three minutes left into a 32-29 victory with a pair of late field goals. Despite this being the senior’s first year as the full-time kicker, he already ranks 6th in career field goals at Michigan. He didn’t get there by making chip shots either, as 16 of his makes came from at least 30 yards out, tying for fifth-most among FBS kickers. Add in his perfect 56-for-56 mark on PATs and he finished the regular season with 122 points, tied for third in the nation. His 122-point season ranks second in program history and is the best ever by a Michigan kicker. Moody beat out Oklahoma junior Gabe Brkic and Ohio State senior Noah Ruggles for the award. Brkic finished tied for the national lead with 5 field goals from at least 50 yards, while Ruggles went 18-for-19 on field goals for the most accurate season in Buckeyes history. Moody is the first Groza winner from the University of Michigan and the school’s second finalist, joining Remy Hamilton’s 1994 honor. The national panel of voters is comprised of more than 100 FBS head coaches, SIDs, media members, former Groza finalists, and current NFL kickers. Since the first Lou Groza Award was handed out in 1992, 28 finalists, including 16 winners, have gone on to appear in the NFL, earning 11 trips to the Pro Bowl and taking home six Super Bowls.

4th Annual Pickleball Tournament Set to Attract Over 800 Players to The Palm Beaches DELRAY BEACH, Fla. -- After canceling the 2020 event due to the pandemic, the 2021 Gunther Delray Beach Pickleball Classic is back stronger than ever with over 800 registered players, making it one of the largest pickleball tournaments in the Southeast. The Delray Beach Pickleball Club (DBPC) is honored again to have Gunther Motor Company as this year’s title sponsor for the four-day event which is being held at the Delray Beach Tennis Center on Atlantic Avenue. “This year’s Pickleball Classic has surpassed our expectations,” said DBPC president, Norm Dickman. “We take pride in being known as one of the best-run tournaments in the area as well as our efforts to promote the sport and give back to the community through our charitable endeavors.” Proceeds from the tournament and other events hosted by the club are used to support local organizations including the Make-A-Wish Foundation Southern Florida, Achievement Center for Children and Families, and the Gift of Life. The 2021 Gunther Delray Beach Pickleball Classic runs from Thursday, December 2 through Sunday, December 5, and will include participants from all age and skill levels, including a singles division, a first for the Classic. Considered one of the most popular tournaments in the area for its player-friendly experience, participants will compete on 28 courts including the center stadium where the medal matches will be played. The influx of visitors supporting local hotels, restaurants, and shops will have plenty of opportunities to enjoy activities on Delray Beach’s popular Atlantic Avenue including the beautiful beaches, the famous 100-foot Christmas tree, and the Downtown Delray Beach Art Festival, all within walking distance of the Classic.

A world-class facility at the entrance of picturesque and palm-lined downtown Delray Beach, the Delray Beach Tennis Center contains 14 clay courts, six hard courts, and an 8,200-seat stadium. One of the premier tennis facilities in the southeast, the Center hosts a number of elite and charity tournaments throughout the year, including the Delray Beach Open, the only ATP tour event combining an ATP 250 event with an ATP Champions Tour; the USTA Clay Court Championships; and the Chris Evert Pro-Celebrity Tennis Classic. The Delray Beach Tennis Center offers “soup to nuts” services for tournament play, including an upstairs pavilion and conference room and a pro shop with locker rooms, racquet stringing, and merchandise. Considered one of the fastest-growing sports in America, pickleball is a family-friendly racquet sport that combines elements of tennis, badminton, and ping pong and is played with a wiffle ball and composite paddles on a surface half the size of a tennis court. Pickleball is easy for beginners to learn, but can develop into a quick fast-paced competitive game for experienced players. For further information on the Delray Beach Gunther Pickleball Classic, please visit delraybeachpickleballclub.com. Click the image below to go inside this premier pickleball event.

Catherine Tyree and BEC Lorenzo Win Holiday & Horses Grand Prix CSI4* Presented by the Palm Beach County Sports Commission WEST PALM BEACH, Fla. -- The highly anticipated feature event of the Holiday & Horses CSI4* and the ESP Holiday Series as a whole took place on December 1 in front of the biggest crowd the facility has seen since the 2020 Winter Equestrian Festival was stopped in Mid-March due to the COVID-19 pandemic. With the Palm Beach International Equestrian Center (PBIEC) now open to general spectators, the 39 elite contenders in the $214,000 Holiday & Horses Grand Prix CSI4*, presented by the Palm Beach County Sports Commission, gave the crowd a perfect welcome back to the horse show, enhanced thanks to the masterful course designs of Anthony D’Ambrosio (USA). Galloping to the top of the leaderboard as the night’s big winners, Catherine Tyree (USA) and her own BEC Lorenzo edged out the competition to conclude the evening with the coveted first prize and the lion’s share of the prize money. “I’ve had BEC Lorenzo since the end of his 7-year-old year, and he is 11 now, so four years. We started at the 1.25m level, so his first big classes were our first together. We have a lot of experience together, but we just started jumping the big classes, like CSI4* classes, about 18 months ago,” Tyree remarked following her win. “We really took our time to perfect a few things and to develop him. It’s been an absolute dream to work with him. It’s the story everybody wants when you get a young horse – to develop them and bring them to this level and hope they’re successful. He is such a good competitor and loves what he does.” The Palm Beach County Sports Commission supported this event to expand the impact of equestrian sports during the winter months. The economic prowess of equestrian sports surpasses all other event products that take place in The Palm Beaches

annually. The Holiday & Horses circuit generates a substantial level of visitor spending and overnight accommodations for Palm Beach County’s hospitality industry.

The class showcased an international field of entries representing 13 countries, including the United States, Brazil, Israel, the Dominican Republic, Ireland, Great Britain, Argentina, Colombia, Venezuela, Denmark, Mexico, Canada, and Switzerland. D’Ambrosio created a pattern of 14 fences in the first round, which ultimately saw six partnerships leave all the rails in their cups to advance to the jump-off. The first half of the competition featured just a single clear pair, Brooke Kemper (USA) and Caroline Blum’s Arpeggi, until the 24th duo, when Tanner Korotkin (USA) and Volo’s Diamond, owned by Sandalwood Farms, forced a jump-off. The pace picked up soon after that, with four more partnerships, including Tyree and BEC Lorenzo, crossing the finish line without faults to earn a spot in the tie-breaker round. The time-allowed proved to be a factor, with three further pairs clearing all the fences but falling victim to a single time fault. “I definitely thought the course today was a bit challenging. The time was a bit snug, and all of the lines were open, which ended up catching a few people. I was able to use that to my advantage. I watched the first part of the class, so I knew which parts were tricky, and I tried to focus on riding my horse, my strides, and my plan, and not get too caught up in what was going on out there,” Tyree commented. “I had three very fast people behind me in the jump-off, so I really didn’t know if I did enough. There was an inside turn in the jump-off that didn’t look great when I went in, so I opted to go fast and around, and I got lucky to be able to get a good gallop.” Trimmed to eight fences, the jump-off course offered a series of inside turn options, which resulted in various tracks from competitors. As the third team to enter the ring in the second round of riding, Tyree and BEC Lorenzo, a 2010 Irish Sport Horse gelding by Livello x Guidam, had a shot to take over the lead with no double-clear finishers yet, and the combination took advantage of the opportunity with a swift trip without penalties in 39.17 seconds to emerge as the frontrunners. Two of the remaining three challengers managed to finish the course without lowering any fences and within half of a second of the leading time, but they could not quite match Tyree’s and BEC Lorenzo’s efforts, solidifying them as the winners of the $214,000 Holiday & Horses Grand Prix CSI4*, presented by the Palm Beach County Sports Commission. With a double-clear time of 39.64 seconds, Shane Sweetnam (IRL) and Karlin Van’t Vennehof, 2010 BWP mare by Fantomas De Muze X Quasimodo Vd Molendreef that is co-owned by Seabrook LLC and Sweetnam, nabbed the runner-up honors. Onehundredth of a second slower, Beat Mändli (SUI) and Grant Road Partners LLC’s Dijon Terdoorn Z, a 2011 Zangersheide

gelding by Diamant de Semilly x Lord Z, rounded out the podium placings in a time of 39.65 seconds as the final double-clear duo. “I want to say thank you to everyone at North Run, especially John Brennan and Missy Clark. We’ve worked together for 10 years now, starting with the equitation and high juniors, and now making it all the way up to this level,” Tyree praised. “His groom, Ally Bradley, has been with BEC Lorenzo ever since he’s been here. This really goes out to them; I just take credit for the 80 seconds in the ring, but it’s truly a combination of hard work from behind the scenes.” Following the conclusion of the class, the Martha Jolicoeur Leading Lady Rider Award was presented to Tyree and Lorenzo, who claimed the title thanks to their victory in the grand prix, combined with an eighth-place finish in the $50,000 Premier Equestrian Grand Prix Qualifier CSI4* on Thursday. Earlier in the day, Leslie Howard (USA) and Donna Speciale, owned by Peter Howard and Laure Sudreau, topped a field of 36 exhibitors in the $5,000 CabanaCoast 1.35m Jumper Stake. The duo galloped to a double-clear jump-off time of 34.67 seconds, the quickest of a large group of ten double-clear pairs. Sydney Shulman (ISR) and Andrew Welles LLC’s Conquista D’ Oz nabbed second place after crossing the finish line in 35.10 seconds, followed by Kyla Makhloghi (USA) aboard Rosemont Farm Inc.’s Hurry Up B in 35.75 seconds, just fractions of a second off the pace. The ESP Holiday Series will feature four subsequent shows, culminating with the ESP Holiday Finale from December 29, 2021 – January 2, 2022, ahead of the 2022 Winter Equestrian Festival. Full Results: $214,000 Holiday & Horses Grand Prix CSI4*, Presented by the Palm Beach County Sports Commission 1. BEC LORENZO: 2010 Irish Sport Horse gelding by Livello x Guidam CATHERINE TYREE (USA), Mary Tyree: 0/39.178 2. KARLIN VAN ‘T VENNEHOF: 2010 BWP mare by Fantomas De Muze X Quasimodo Vd Molendreef SHANE SWEETNAM (IRL), Seabrook LLC and Shane Sweetnam: 0/39.647 3. DIJON TERDOORN Z: 2011 Zangersheide gelding by Diamant de Semilly x Lord Z BEAT MANDLI (SUI), Grant Road Partners LLC: 0/39.65 4. LADRIANO Z: 2008 Zangersheide gelding by Lawito x Baloubet du Rouet DANIEL BLUMAN (ISR), Over the Top Stables LLC: 0/4/38.886 5. ARPEGGI: 2010 Westphalian gelding by Arpeggio x Lancer III BROOKE KEMPER (USA), Caroline Blum: 0/4/41.481 6. VOLO’S DIAMOND: 2011 Oldenburg gelding by Stakkatol x Baloubet Du Rouet TANNER KOROTKIN (USA), Triple S Group and Shane Sweetnam: 0/4/42.42 7. H5 CHACCOPHANIE: 2011 Oldenburg mare by Chacco-Blue x Grand Step

CARLOS HANK GUERREIRO (MEX), H5 Sport Horses LLC: 1/78.12 8. COMTESS 202: 2011 Westphalian mare by Comme Il Faut 5 x Pilot SANTIAGO LAMBRE (MEX), Mario Onate: 1/78.78 9. HAMILTON: 2011 Holsteiner gelding by Quadros x Zerlina I TIFFANY FOSTER (CAN), The Hamilton Group: 1/79.62 10. ELUNA CL Z: 2012 Zangersheide mare by Emerald x Naluna Van ‘t Roelerhof Z ELIZA LEHRMAN (USA), Five Way Farm, LLC: 4/73.69 11. H5 QUINTOL: 2005 Oldenburg gelding by Quintender x Cento EDUARDO MENEZES (BRA), Eduardo Menezes: 4/75.13 12. ABC QUANTUM CRUISE: 2009 Irish Sport Horse gelding by Obos Quality x Cruising HECTOR FLORENTINO (DOM), Ronnie Beard & Wyndmont: 4/76.02 Photo credit ©Sportfot and ©Anne Gittins Photography.

Newsletter of the Palm Beach County Film and Television Commission | January 2022

IN THIS ISSUE 1 RINGING IN THE NEW YEAR 2 SUPERCAR WEEK 3 EQUESTRIAN IN PBC 4 WILD PALM BEACHES 5 SCUBANATION DIVES IN 6 CATALOGUE LOCATIONS 7 SSOF’S NEW HOME

FILM FLORIDA PODCAST SEASON 4 January Guests: - Susanne Robinson & Vanessa Alava, Mic Drop Creative - Scott Edwards, Executive VP FOX Entertainment

PRODUCTION TRENDS HEADING INTO 2022 As the Palm Beach County production community heads into the new year, reflecting on 2021, there have been many positive trends for the industry despite the continued challenges of the pandemic. Production industry professionals set an example for safety, health and accountability measures while getting back to business. While other major production epicenters were undergoing continuous shutdowns to slow the spread of COVID-19 in early 2021, Florida remained open for business while making COVID Safety-Volkswagen Set health and safety a priority on set, and has continued to do so through the uncertainty of COVID variants and fluctuating case numbers. In the midst of new protocols and constant adjustments, The Palm Beaches’ reputation grew as a reliable, safe world-class production destination. What resulted was the second-most record breaking year for total permits issued since the Film Commission’s creation in 1989. Venus for Cosmo Production trends in 2021 continued to shine a light on Palm Beach County’s eco-tourism assets. Wide open natural areas created a safe space for commercials and photoshoots, while marine life superstars like sea turtles, sharks and goliath groupers drew television and documentary work in abundance from major networks. Resident celebrities like Michael Jordan, Tiger Woods, Venus & Serena Williams, and more brought Wildlife Nation with Jeff Corwin their ad campaigns home to the variety of backdrops found here—from waterfront estates to the many sporting venues offered in the region. As 2022 begins, the Film Commission would like to thank local industry professionals for their diligence and adaptability to get cameras rolling Jordan & WNBA Stars for Nike again. Connect with us and find resources at pbfilm.com.

START YOUR ENGINES SuperCar Week races into The Palm Beaches from January 8-16, 2022. Rev your engines for nine days of galas and gatherings designed for auto enthusiasts. Enjoy events like the SuperCar Horsepower show on January 9 at the International Polo Club, or meet the SuperCar team at The PGA National Resort on Wednesday, January 12. SuperCar Week ends in an exciting West Palm Beach Waterfront Grand Finale Event on Sunday January 16. “It’s extremely rewarding to see that Florida’s entire state of car culture has recognized SuperCar Week as a world class and significant car show, “ said Tim Byrd, co-founder and VP. All events will be covered by a variety of media outlets including ICTV1, WPBTV News Channel 5 (NBC), WPBF TV 25, (ABC), WPEC News 12 (CBS) and The Auto Channel. For more information and tickets, visit supercarweek.com.

EQUESTRIAN SEASON IN PBC The 2022 Winter Equestrian Festival trots back into The Palm Beaches this month, attracting national and international athletes competing for prizes and/or readying for the Olympics. The longest-running equestrian event in the world takes place at the Palm Beach International Equestrian Center in Wellington and runs through April 3. Catch all the excitement in person or via their live stream at pbiec.coth.com/category/live_streams. Meanwhile, the Palm Beach International Polo Season swings into action down the road at the International Polo Club Palm Beach. Global Polo Entertainment recently announced a historic landmark deal with ESPN that will broadcast championship polo events worldwide, including the C.V. Whitney Cup final that’s played in The Palm Beaches. See more at ipc.coth.com. 4D

FOCUS ON FILM TAKE A WALK ON THE WILD SIDE Ever wish you could get up close to creatures of the wild? Well, in Palm Beach County you can! You can feed a giraffe, pet a sloth, or get close to a koala. World-renowned wildlife enthusiast (and PBC resident) James Currie is hard at work on a new series for The Palm Beaches TV called Wild Palm Beaches. James tours the waterways, natural areas and fantastic animal preserves like Lion Country Safari, Busch Wildlife Sanctuary and much more! “Here in The Palm Beaches, wildlife viewing is a big deal. Even bigger than you might imagine,” said Currie. Shows are currently in production and will air in 2022 on cable channel Destination America and on Baby Rhino at ThePalmBeaches.TV. Lion County Safari

AA FILM FEST SALUTES EDUCATION Lights, camera, action! Get ready because the African American Film Festival is back again for its 16th season at the Kravis Center for the Performing Arts. Founded by James Drayton and hosted by Palm Beach County Film and Television Commission board member William “Bill” Nix, the festival continues to be a tried-and-true gem in Palm Beach County, highlighting African American filmmakers. The festival takes place on Tuesdays at 7:00pm beginning February 1, with a film introduction followed by an engaging Q&A session moderated by Mr. Nix. This season, the films on the big screen are stories that are a salute to education, claiming the series as “Triumph Tuesdays”. The films include Lean on Me, Akeelah and The Bee and The Great Debaters. Don’t miss your chance to view these great African American films. See more at kravis.org/film/african-american-film-series.

LPGA RETURNS TO BOCA RIO The LPGA Tour returns to The Palm Beaches for the 2022 Gainbridge Tournament at Boca Rio Golf Club. The event, taking place January 24-30, features a field of more than 100 players competing for a $2M purse. The tournament will air for four days of live television coverage on the Golf Channel. Last year’s Gainbridge LPGA was contested in Orlando, but the inaugural tournament took place at Boca Rio in 2020. Elliot Wallace, president of Boca Rio Golf Club, says he’s looking forward to welcoming back players and fans, noting that “We are excited to once again host the world’s best female golfers back to Boca Rio Golf Club.” Wallace adds that the inaugural event in 2020 was a “tremendous success for the Southeast Florida Community.” This year, Baptist Health signed on as a presenting sponsor for the tournament’s volunteer program. For more information on the Gainbridge LPGA at Boca Rio or to purchase tickets, visit gainbridgelpga.com.

DIVE INTO MORE SCUBANATION If you’re a fan of underwater adventures, there’s good news! ScubaNation is currently in production with new episodes on the way. Host and executive producer Artificial Shark-Shaped Reef Billy Catoggio recently spent several days filming in The Palm Beaches. “As President and Founder of ScubaNation for the past 12 years, I have gone scuba diving all over the world. People always ask me, ‘Where is your favorite place to go diving?’ I tell them Palm Beach County, because the area is so rich and diverse with incredible dive sites with wrecks, reefs and stunning animal encounters. The Palm Beaches lie closer to the Gulf Stream than anywhere else, therefore it’s a conveyor belt of underwater life,” Catoggio shared. New episodes are set to air in Spring 2022. Previous episodes are available on demand on ThePalmBeaches.TV.

VIEWERSHIP GROWS FOR PBTV FACEBOOK WATCH PARTY

The Palm Beaches TV continues its Facebook Watch Party series in the new year. With more than 80 episodes complete, the parties goes on! What started during the pandemic as a way of reminding homebound viewers about future travel possibilities, the series remains a viable way to highlight local business and attractions through social media in a short, compact format. Thus far, the series has a cumulative audience reach of over 800,000, with 450,000 actual views. The series is hosted by Glenn Jergensen, Executive Director of The Tourist Development Council and Lauren Tobin, PR & New Media Strategist for the Palm Beach County Film and Television Commission. Join the next party by logging on to our Facebook page (facebook.com/FreePermits) on Tuesdays at noon. To see previous episodes, visit the On Demand page at ThePalmBeaches.TV. 4D

FOCUS ON FILM PALM BEACH JEWISH FILM FEST RETURNS The 32nd Donald M. Ephraim Palm Beach Jewish Film Festival hosted by the Mandel JCC will kick off on January 23 and run until March 13, 2022. Each film celebrates the Jewish experience, celebrating the diversity, the achievements and the history of the community. This year all of the films will be available virtually on Eventive, their virtual “On Demand” website. This is also where tickets can be purchased and the festival schedule can be viewed. Want to be a part of an on-site watch party? A select few films will be shown at The Mandel JCC in Palm Beach Gardens and Boynton Beach for those who would like to attend in person. See more at PBJFF.org

ABLE TRUST NETWORK SPOTLIGHTS ADF Rose Lee Archer, producer/host of the Rose Lee Show and founder of the Archer Disability Foundation (ADF), was recently recognized by The Able Trust Network, the Governors Alliance for the Employment of People with Rose Lee Archer Disabilities. ADF facilitates awardwinning community outreach that advocates for social inclusion, mentoring and independent living options for persons with disabilities. Working in alliance with Rose Lee Productions Inc, outreach campaigns are produced and distributed to reach a wider audience and spread awareness about programs and opportunities. “The Rose Lee Show is a public affairs television program that offers resources to help viewers overcome adversities in life. The show has featured segments of ADF’s work to expand the message of employment opportunities to create inclusion in our community. Since 1999, the show featured segments of episodes promoting employment opportunities and inclusion of students and job seekers with disabilities,” Archer shared. Learn more at roseleearchershow.com/adf-home.

BOCA BOWL BRINGS IN BIG NUMBERS More than 1.6M households tuned in to ESPN for the 2021 Roofclaim.com Boca Raton Bowl, played at Florida Atlantic University in Boca Raton. According to event organizers, that’s the largest TV audiWKU vs. App State ence to date of any Bowl game on cable. The 8th edition of this college post-season matchup was played between Western Kentucky University and Appalachian State, with WKU’s Hilltoppers coming out on top (59-38). Prior to the game, both teams and their fans enjoyed welcome parties at their hotels (Boca Raton Marriott at Boca Center and the Palm Beach Gardens Marriott). Additional events leading up to kickoff included: beach parties at the Lake Worth Beach Pier and the Palm Beach Marriott Singer Island Resort; a luncheon hosted by the Palm Beach County Convention Center; and pep-rallies at Riviera Beach’s Marina Village and Mizner Park. Learn more at roofclaimbocaratonbowl.com. WKU at LWB Pier

BRIDGING THE DIGITAL DIVIDE AT&T’s Connected Learning Initiative aims to invest in digital inclusion, literacy and learning to help connect students with skills, resources, and opportunities for success in Pine Grove Principal Shauntay King and out of the classroom. In a recent partnership with The School District of Palm Beach County and Delray Beach-based non-profit Roots & Wings, AT&T donated 240 hotspots, 120 personal learning devices and internet service to students at Orchard View and Pine Grove Elementary to help bridge the digital divide. These efforts were highlighted in a short documentary produced by South Florida production company Think Twice Media. For more, visit about.att.com/csr.

TWO PROFESSIONALS JOIN FTC TEAM The Palm Beach County Film & Television Commission (FTC) warmly welcomes two new professional staff members to the team! Lytle Harper will serve as Senior Production Coordinator with Stephanie Cardona as Production Coordinator. Lytle, a University of Miami alum, comes with over 12 years of experience in the film industry in New York City, including award-winning shows like: Girls, The Marvelous Mrs. Maisel and The Good Wife. Stephanie, a Florida Atlantic University alum, joins the FTC with experience working with several Palm Beach County partner organizations including the Cultural Lytle Harper Council for Palm Beach County and the Norton Museum of Art. Both Lytle and Stephanie look forward to working with the spirited and diverse production community in The Palm Beaches! See more about the FTC team and initiatives to support the production industry at pbfilm.com. Stephanie Cardona

FOCUS ON FILM FLASHBACK FEATURE: HARRY & SON Harry & Son (1984), directed by and starring Hollywood legend Paul Newman, focuses on the relationship between a blue-collar worker and his son who struggles at various odd jobs while aspiring to be a writer. The film also features an early role for then-rising-star Morgan Freeman. Much of the film was shot in Lake Worth Beach, which provided a mix of picturesque waterfronts and working-class settings. The construction site backdrops in the movie were captured at the demolition of The Inn in Lake Worth Beach, a sister hotel to the historic Gulf Stream Hotel. Time Out London described the film as “well-acted and elegantly photographed”. See more at en.wikipedia.org/wiki/Harry_%26_Son. Morgan Freeman

LOCATION SPOTLIGHT CATALOGUE BACKDROPS Coastal locations are in high demand as a backdrop for seasonal catalogs. Palm Beach County offers a variety of tropical, Asian and safari settings for fashion, travel and fitness projects. DuBois Pioneer Home The DuBois Pioneer Home was a picture perfect setting for a Nantucket Whaler photography session featuring men’s fashion. The location is a perfect double for a northern coastal vibe, while their parent company, USPA brought horses to the beach side of Ocean Reef Park for a photo session for US Polo Ocean Reef Park Assn’s 2022 spring fashions.

One of the most popular locations in Boca Raton is the Plaza Real at Mizner Park. With its long linear walkways, beautifully manicured landscaping and water features, it’s a perfect place to capture lifestyle and fashion images. The Mizner Sanborn Square name evokes images of the Mediterranean and Plaza Real does not disappoint with blooming bougainvillea, a navy blue gazebo with a celadon green wall and Spanish style fountain nearby at Sanborn Square. Producers and designers know that they can count on sunkissed backdrops and beautifully painted skies in The Palm Beaches when the rest of the country is covered in snow. For more information for an upcoming production, visit pbfilm.com/ locations to view options or request a locations package.

EDUCATION CORNER SSOF’S NEW HOME AT THE MALTZ The Palm Beaches Student Showcase of Films (SSOF) is proud to announce that the live red carpet award show will take place at a new venue for the 27th annual celebration! The Maltz Jupiter Theatre will be the new home of the showcase, a move that will further honor the legendary Burt Reynolds, who built the theater decades ago. "Burt Reynolds' legacy will forever be associated with the SSOF and it is because of the graciousness of his family that we will continue giving the Burt Reynolds scholarship, awarding that BR scholarship to a PBC high school senior who goes beyond and above the regular requirements for entry," said Michelle Hillery, PBC Deputy Film Commissioner and Executive Producer of the SSOF in a recent interview with CBS12. The Maltz Jupiter Theatre is undergoing $30 million in renovations to include state-of-the-art technology and a stunning backdrop for students to take the stage and receive honors Maltz Jupiter Exterior for their hard work. Student submissions are being accepted now until the end of January 2022. The competition is free and open to aspiring filmmakers, writers, graphic designers, and digital media artists who are currently enrolled in any high school or college in Florida. There is more than $20,000 in cash, prizes and scholarships on the line for a dozen categories. For more, visit pbfilm.com/SSOF.

Editor: Christy Andreoni, Assistant Editor: Kelly King, Contributors: Alberto Jordat, Lauren Tobin, Lytle Harper, Stephanie Cardona

* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com

To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Senior Office Administrator Alberto Jordat Locations & Creative Marketing Specialist Kelly King | PR & New Marketing Strategist Lauren Tobin Senior Production Coordinator Lytle Harper | Production Coordinator Stephanie Cardona

Production Activity Report For November 2021 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the Coronavirus’ impact on Palm Beach County’s production industry beginning in March 2020, year-over-year percentage changes in each category show major increases due primarily to the stability the industry has reached in recovering business lost amidst global lockdowns during the pandemic. For a more detailed historical context of COVID-19’s impact timeline for Palm Beach County and the state of Florida as compared to the U.S. at large, please refer to the March – December 2020 Production Activity Reports. Percentage change variances of ± 10% are as follows for the November 2021 year-to-date production statistics: 1. 2. 3. 4. 5. 6. 7.

Production Revenue: 24% increase Hotel Room Nights: 44% increase Production Days: 25% increase Total Productions: 37% increase Total Leads: 15% increase Lead Responses: 14% increase Lead Conversions: 32% increase

In comparison to pre-pandemic numbers from 2019, cumulative totals for Production Days, Permits, NonPermitted Productions, Leads and Lead Conversions for January–November 2021 have surpassed that of January–November 2019, showing that the Palm Beach County production industry continues to push forward on recovery from the hardships and obstacles presented by the pandemic. Notable productions in November 2021 included photoshoots for major brands like US Polo ASSN, Lily Pulitzer and Venus Fashions, high-impact commercials for Volkswagen, CARTA Financial Services and Rooms To Go, and major live broadcast events like the TimberTech Golf Championship, FAU Owls Football and Tony Robbins: Unleash the Power Within. Additionally, the Tourism Branded Content Sponsorship Program continued on-location production for new episodes of Wild Palm Beaches and On The Town in The Palm Beaches with Frank Licari. In the midst of the recovery process, the FTC staff actively generates and pursues leads for new business. While major production epicenters like California and New York were undergoing continuous shutdowns to slow the spread of COVID-19 in January and February 2021, Florida remained open for business while making health and safety a priority on set, and has continued to do so through the uncertainty of COVID variants and rising/falling case numbers. The FTC cultivates relationships with returning clients to keep Palm Beach County top of mind as safe, reliable place for production to take place.

4.E.

January 2021 November 2021Production ProductionActivity ActivityReport Report Nov 2020 PRODUCTION REVENUE

YTD 2020

$10,545,824

$120,498,460

Nov 2021

YTD 2021

$14,920,606

$149,883,775

12-MONTH ROLLING REVENUE December 2020 - November 2021

CHANGE 24%

$200,702,839

HOTEL ROOM NIGHTS

605

6,831

1,135

9,860

44%

PRODUCTION DAYS

539

5,414

602

6,751

25%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

34 20 54

234 187 421

36 20 56

329 246 575

41% 32% 37%

State FC and Susan Simms Other Leads and Return Clients

4 20

32 214

3 15

43 240

34% 12%

TOTAL LEADS

246

283

15%

LEAD RESPONSES

243

277

14%

LEAD CONVERSIONS

121

32%

1,791

23,137

1,618

24,075

WEBSITE UNIQUE VISITORS

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Two Months Ending November 2021 Period To Date Actual

Curr Budget

Year To Date Budget Var

Actual

Curr Budget

Annual Budget Budget Var

Actual

Annual Budget

Budget Var

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

165,418 0 77,430 78,738 125,496 0 3,056 102,768

22,000 0 2,400 13,100 9,900 1,000 5,600 37,630

143,418 0 75,030 65,638 115,596 (1,000) (2,544) 65,138

252,493 95,015 16,647 157,267 13,922 10,284 100,143

158,000 0 37,300 21,500 40,500 4,000 11,700 31,260

94,493 0 57,715 (4,853) 116,767 9,922 (1,416) 68,883

252,493 0 95,015 16,647 157,267 13,922 10,284 100,143

1,832,000 0 330,200 1,037,000 342,000 121,000 270,300 (32,500)

(1,579,507) 0 (235,185) (1,020,353) (184,733) (107,078) (260,016) 132,643

TOTAL OPERATING REVENUE

552,905

91,630

461,275

645,771

304,260

341,511

645,771

3,900,000

(3,254,229)

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

28,294 27,386 2,732 23,088 179,754 20,520 17,032 19,214 30,251

29,800 37,050 18,890 26,390 208,390 28,410 14,290 25,020 29,600

1,506 9,664 16,158 3,302 28,636 7,890 (2,742) 5,806 (651)

52,476 50,488 5,357 41,627 321,199 33,986 29,838 37,981 60,307

59,680 73,050 37,880 53,220 402,270 58,020 41,550 54,290 58,430

52,476 50,488 5,357 41,627 321,199 33,986 29,838 37,981 60,307

435,000 493,000 272,000 349,000 2,432,000 361,000 234,000 345,000 379,000

382,524 442,512 266,643 307,373 2,110,801 327,014 204,162 307,019 318,693

TOTAL OPERATING EXPENSES

348,270

417,840

69,570

633,258

838,390

205,132

633,258

5,300,000

4,666,742

NET OPERATING INCOME (LOSS)

204,635

(326,210)

530,845

12,513

(534,130)

546,643

12,513

(1,400,000)

1,412,513

622

530,845

11,891

(539,630)

551,521

902 902

250,000 (35,110) 10,527 41,667 267,084

OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X

0 204,635

Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue*

67 67

Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses*

Net Income (Loss)

204,702

0 (326,210)

5,500

7,204 22,562 32,523 11,593 81,071 24,034 11,712 16,309 (1,877)

(4,878)

622

50,000

(49,378)

11,891

(1,450,000)

1,461,891

(250,000) 35,110 (9,625) (41,667) (266,181)

902 902

2,004,183 1,500,000 (210,659) 63,162 250,000 3,606,686

(2,004,183) (1,500,000) 210,659 (62,260) (250,000) (3,605,784)

5,264 5,264

(5,196) (5,196)

417 47,500 1,313 525 21,887 14,333 85,974

2,889 14,510 17,399

833 95,000 2,625 1,050 43,773 28,667 171,948

833 95,000 (264) 1,050 43,773 14,157 154,549

2,889 14,510 17,399

5,000 570,000 15,750 6,300 262,638 172,000 1,031,688

5,000 570,000 12,861 6,300 262,638 157,490 1,014,289

(406,921)

611,623

(4,606)

(444,494)

439,889

(4,606)

1,124,998

(1,129,604)

4.F.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Two Months Ending November 2021 Period To Date Actual MTD Current Year

Actual MTD Prior Year

Year To Date MTD Variance

Actual YTD Current Year

Actual YTD Prior Year

Variance

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

165,418 0 77,430 78,738 125,496 0 3,056 102,768

8,325 10,000 2,353 (49,922) 2,936 0 1,084 19,879

157,093 (10,000) 75,076 128,660 122,560 0 1,972 82,889

252,493 0 95,015 16,647 157,267 13,922 10,284 100,143

46,723 10,000 21,051 (81,490) 11,594 1,070 5,732 20,147

205,771 (10,000) 73,964 98,138 145,673 12,852 4,552 79,995

TOTAL OPERATING REVENUE

552,905

(5,345)

558,249

645,771

34,826

610,945

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

28,294 27,386 2,732 23,088 179,754 20,520 17,032 19,214 30,251

25,435 23,844 16,398 17,541 102,892 23,428 7,951 15,644 28,416

(2,859) (3,542) 13,666 (5,547) (76,862) 2,908 (9,080) (3,570) (1,835)

52,476 50,488 5,357 41,627 321,199 33,986 29,838 37,981 60,307

48,235 47,629 31,228 33,245 223,989 44,084 21,006 35,571 56,205

(4,241) (2,859) 25,871 (8,383) (97,210) 10,098 (8,833) (2,410) (4,101)

TOTAL OPERATING EXPENSES

348,270

261,550

(86,720)

633,258

541,191

(92,067)

NET OPERATING INCOME (LOSS)

204,635

(266,894)

471,529

12,513

(506,365)

518,878

622

OPERATIONAL CAPITAL EXPENSES

622

NET OPERATING INCOME (LOSS) AFTER CAP-X

204,635

(266,894)

471,529

11,891

(506,365)

518,256

COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY FUNDING PAID TO COUNTY

203,912 0

298,172 0

(94,261) 0

293,121 0

146,149 0

146,973 0

TOTAL NET COUNTY FUNDING ACTIVITY

203,912

298,172

(94,261)

293,121

146,149

146,973

NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING

408,546

31,278

377,269

305,012

(360,216)

665,229

Marketing Report – January 2022 January Events Description

Chamber - New County Mayor Breakfast RomaDrama Cheney Brothers Trendz Tradeshow The Sneaker Exit Martin Luther King Jr. Breakfast FoodCentric Gaining the Edge - Cap Intro Florida 2022 iKON - Masvidal's Fighting Championship SMART Cookie Modernizing Medicine - Kick-Off 2022 BDB Luncheon National REIC

Start

End

Guests

01/06/22 01/07/22 01/07/22 01/09/22 01/16/22 01/17/22 01/18/22 01/19/22 01/21/22 01/22/22 01/24/22 01/27/22 01/29/22

01/06/22 01/09/22 01/07/22 01/11/22 01/16/22 01/17/22 01/19/22 01/21/22 01/21/22 01/22/22 01/25/22 01/27/22 01/29/22

200 500 300 800 800 800 300 500 1,000 250 1,200 250 300

Type Banquet Consumer Meeting Trade Consumer Banquet Trade Meeting Consumer Meeting Meeting Banquet Meeting

Peak

Total

0.00 0.00 0.00 0.00 0.00 0.00 144.00 489.00 0.00 0.00 0.00 0.00 0.00 0.00 800.00 1,950.00 0.00 0.00 0.00 0.00 569.00 2,321.00 0.00 0.00 0.00 0.00

Social Media Social Media Followers Facebook –8,467 (November) to 8,486 (December) Instagram –2,109 (November) to 2,116 (December) Twitter – 3,107 (November) to 3,109 (December) Instagram Monthly Total Interactions –89 (November) to 56 (December) Impressions –3,350 (November) to 1,372 (December) Reach –556 (November) to 335 (December) Generate Profile Visits –295 (November) to 90 (December) Facebook Monthly Total People Reached –260,162 (November) to 293,607 (December) Post Engagements –45,869 (November) to 18,687 Page Likes –43 (November) to 63 (December)

Google Analytics

Media PBC Commissioner's Corner - Boca Raton's Most Reliable News Source ... vehicle chargers in more county facilities, including the courthouses, Governmental Center and the Palm Beach County Convention Center.

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Florida governor proposes state military force under his direct control - World Socialist Web Site Ron Desantis speaking at the 2018 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in West Palm Beach, ...

The Regional restaurant in West Palm Beach near Kravis set to reopen [google.com] He and Autry had planned to open earlier this year, when the neighboring Kravis Center for the Performing Arts and Palm Beach County Convention Center ...

White supremacist Christmas: Those Boebert and Massie 'gun photos' are a direct threat - AlterNet [google.com] Thomas Massie and Lauren Boebert, two of the most blatantly fascistic Republican members of Congress, are dreaming of a White Christmas — with the ...

These states have yet to spend any of the COVID relief funds they received: report - Alternet.org [google.com] When President Joe Biden signed the American Rescue Plan Act of 2021 into law, he made it abundantly clear that he wasn't thinking in terms of red ...

DEFINITE Room Rental by Month

Booked Date Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 ACTUAL $ BUDGET $ Variance $ Prospects $

Oct-21 87,525 87,525 87,525 87,525

Nov-21 162,918 164,918 164,918 164,918

Dec-21 38,785 39,210 39,210 39,210

Jan-22 118,525 122,125 132,575 141,146

Feb-22 439,852 447,727 447,727 451,327

Mar-22 328,219 369,069 391,819 402,993

updated:

Apr-22 192,262 194,112 228,762 228,762

May-22 327,933 362,583 382,633 350,663

Jun-22

Jul-22 30,000 30,000 30,000 30,000

0 50,000 54,500 54,500

Aug-22 101,135 101,135 101,135 101,135

Sep-22 135,688 135,688 135,688 135,688

12/30/2021

$ $ $ $

TOTALS 1,962,842 2,104,092 2,196,492 2,187,867

$ $

2,187,867 1,832,000 355,867

87,525

164,918

39,210

141,146

451,327

402,993

228,762

350,663

54,500

30,000

101,135

135,688

136,000

22,000

127,000

105,000

456,000

298,000

203,000

195,000

29,000

80,000

41,000

140,000

(48,475) $

142,918

(87,790) $

36,146

(4,673) $

104,993

25,762

155,663

25,500

(50,000) $

60,135

(4,312) $

6,750

14,800

23,685

45,235

Cancels

December 2021 Project Status Report Department of Environmental Resources Management North County Comprehensive Shore Protection Project (NCCSPP) – Segment 1: Dredging and beach placement operations were completed on December 26th. Over 460,000 cubic yards of sand was pumped ashore along a 1.05 mile stretch between the Jupiter Inlet and the southern boundary of Carlin Park. Approximately 2,600 cubic yards of shell and rock were removed from the dredged material and set aside to be beneficially reused on several environmental enhancement projects and throughout our Palm Beach County Natural Areas. CORAL COVE DUNE RESTORATION

Coral Cove Dune Restoration Project: The project is nearly complete. Almost 40,000 cubic yards of beachquality sand has been placed into the dune thus far. Once the sand placement is complete, native salttolerant vegetation will be planted to help stabilize the newly constructed dune. Dune and beach restoration projects are conducted by Palm Beach County in order to provide protection from storms, space for recreation, and habitat for a variety of wildlife.

NCCSPP SEGMENT 1 DREDGED SAND PLACEMENT

Tarpon Cove: The next phase of the project is underway after the prior placement of 114,000 cubic yards of beneficially reusable sand generated from the Town of Palm Beach Marina expansion. Approximately 18,000 out of 37,000 tons of additional sand has been placed so far. Ongoing work includes construction of the two northern mangrove islands along with seagrass habitat and enhanced coastal bird nesting habitat. This phase of the project is anticipated to be complete in spring 2022. Thanks to Poseidon Dredge & Marine for the December 3rd aerial photos documenting the placement of sand at the location for the newest mangrove and bird island.

TARPON COVE – PHOTO CREDIT POSEIDON DREDGE AND MARINE

Palm Beach County Board of County Commissioners Robert S. Weinroth, Mayor, Gregg K. Weiss, Vice Mayor, Maria G. Marino, Dave Kerner, Maria Sachs, Melissa McKinlay, Mack Bernard

Veteran’s Affairs Kayaking Event: ERM staff once again had the privilege to take a group of veterans from the West Palm Beach Veteran’s Affairs Medical Center on a kayak excursion. This time the group tested the waters at Loxahatchee Slough Natural Area.

Adventure Awaits Winter 2021/22: The winter session of Adventure Awaits has fourteen events, including Swamp Tromps and Paddles hosted throughout Palm Beach County’s Natural Areas. All events are free and open to the public. Visit pbcerm.eventbrite.com to sign up for an event.

Insecticide Resistance: Mosquito sampling within the county identifies pesticide resistant populations of mosquitoes. Results from sampling help to ensure effective mosquito control within the county. The photo shows a collection of Culex spp. egg rafts from Belle Glade.

MOSQUITO SAMPLING

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS • • • • • •

January 13: MORNING SWAMP TROMP at Pine Glades January 13: AFTERNOON SWAMP TROMP at Pine Glades January 15: RUNNING WILD – FOUR MILE TRAIL RUN at Winding Waters January 20: MORNING PADDLE on the LOXAHATCHEE BLUEWAY January 20: AFTERNOON PADDLE on the LOXAHATCHEE BLUEWAY January 26: MORNING PADDLE at Winding Waters

Palm Beach County Board of County Commissioners Robert S. Weinroth, Mayor, Gregg K. Weiss, Vice Mayor, Maria G. Marino, Dave Kerner, Maria Sachs, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended November 2021

Nov 2021

Nov 2020

Percent Change

12 Months 12 Months ended Nov ended Nov 2021 2020

Percent Change

Total Passengers

578,872

207,157

179.4%

4,903,525

3,544,579

38.3%

Total Estimated Seat Capacity (1)

715,984

424,652

68.6%

6,648,247

5,503,337

20.8%

Estimated Load Factor (2)

80.8%

48.8%

32.1%

Total Cargo Tons (3)

2,566

2,560

0.2%

30,653

29,818

2.8%

341,472

212,887

60.4%

3,259,349

2,762,182

18.0%

4,596

2,854

61.0%

44,506

36,820

20.9%

GA & Other Operations (5)

11,813

8,099

45.9%

111,530

76,649

45.5%

Total Operations (5)

16,409

10,953

49.8%

156,036

113,469

37.5%

Landed Weight (thousands of lbs) Air Carrier Operations (4)

73.8%

64.4%

9.3%

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended November 2021 Airline Percentage of Market

Nov 2021

Enplaned Passengers Total Enplaned Passengers JetBlue Airways American Airlines Delta Air Lines United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Sun Country, Inc. a Minnesota Bahamasair Swift Air Air Canada

287,327 70,824 63,419 52,083 43,708 22,447 21,940 6,662 4,527 1,149 447 121 -

Market Share 100.00% 24.65% 22.07% 18.13% 15.21% 7.81% 7.64% 2.32% 1.58% 0.40% 0.16% 0.04% 0.00%

12 Months ended Nov 2021

Enplaned Passengers 2,455,105 598,306 579,692 536,705 350,348 207,796 79,541 51,075 42,771 3,437 4,656 568 210

Market Share

100.00% 24.37% 23.61% 21.86% 14.27% 8.46% 3.24% 2.08% 1.74% 0.14% 0.19% 0.02% 0.01%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended November 2021 Change in Enplanements by Airline

Nov 2021

Total Enplaned Passengers JetBlue Airways American Airlines Delta Air Lines United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Sun Country, Inc. a Minnesota Bahamasair Swift Air

Nov 2020

Enplaned Passengers

287,327 70,824 63,419 52,083 43,708 22,447 21,940 6,662 4,527 1,149 447 121

100,414 23,031 28,457 20,627 9,441 9,525 3,354 3,138 2,708 114 19 -

Change in Month to Month enplanements Change 186,913 47,793 34,962 31,456 34,267 12,922 18,586 3,524 1,819 1,035 428 121

Percentage Change 186.1% 207.5% 122.9% 152.5% 363.0% 135.7% 554.1% 112.3% 67.2% 907.9% 2252.6% n/a

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended November 2021

Nov 2021

Nov 2020

4,438

2,684

158

170

4,596

2,854

General Aviation and Other Aircraft Movements

11,813

8,099

Total Aircraft Movements*

16,409

10,953

870

Domestic Passengers (enplaned + deplaned)

578,002

207,116

Total Terminal Passengers

578,872

207,157

Passenger Aircraft Cargo Aircraft Total Air Transport Movements

International Passengers (enplaned + deplaned)

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,333

2,327

Total Cargo (loaded + unloaded)**

2,333

2,327

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

January 2021

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303) (R2021-1352)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304) 5th Amendment (R2021-1350)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301) 5th Amendment (R2021-1351)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465)

DPBC (R2017-1633)

4.K.

January 2021 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment (R2020-1302) 5th Amendment (R2021-1349

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000 Contract Extension

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

R2021-0160 R2021-0866

9/30/22 10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21 4/1/21

3/31/21 3/31/22

Covid Extension one (1) 1-yr extension

January 2021 DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On-line packages R2014-1800 R2015-1743

R2019-0563

ASAE Marketing Partnership R2021-1774 Culture-Push, Inc. Marketing Services (R2016-0012)

DPBC-Professional

$49,000 annually

1/1/18 10/1/19 4/1/21

9/30/20 3/30/21 3/30/22

$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services

9/30/17

Sole Source w/auto renewals of 2, 2-yrs.

Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/22

2nd of 2yr renewal

10/1/21

9/30/24

Initial Agreement

$201,000 annual fee not to 10/1/21 exceed $300,000 including travel and other out-of-pocket

9/30/22

Initial 1 yr. with option of 2, 2yr. renewals

$175,000

9/30/22

$408,000 $34,000 pd quarterly

10/1/19

amendment to suspend amendment to extend

January 2021 Convention Management Association (PCMA) (sole Source)

Amended 9/13/2020 decrease amount to $133,500

DPBC-Brand USA R2021-1773

$400,000

Fall 2021

Fall 2022

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/22

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

Suspended

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20

2/17/21 - On hold

initial term, 4-1yr renewals 1st of 4-1yr. renewals

$30,000 annually, each

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

1st of 4-1yr. renewals

Suspended

10/1/21

9/30/22

2nd of 4-1yr. renewal

DPBC-LMG Management

$30,000 annually Suspended

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps (Mexico)

Colombia

$30,000 annually

initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals

2nd of 4-1yr. renewal

(Brazil) on hold

DISCOVER PALM BEACH COUNTY FY2021 SBE REPORT Total Simulus Expenditures for FY 2021

1,527,425

Total Contract Expenditures for FY 2021 (1)

12,699,715

Less non-discretionary items: Salaries & Related Expenses Direct Advertising Trade Shows/Sales Missions Familiarization Tours/DR Contracted Marketing Services Membership/Registration Fees Postage Professional Seminars & Conferences Other Administrative Expenses Total non-Discretionary Spending:

2,962,525 7,587,848 527,035 240,238 912,765 107,580 4,166 19,693 115,371 12,477,220

Total Net Spending Total PBC SBE Expenditures Holyfield & Thomas LLC Bus One LLC Banyan Printing

222,494

$45,508 $5,575 $10,023

61,106 % of PBC SBE to Total Net Spending:

27%

4.L.

CULTURAL COUNCIL OF PALM BEACH COUNTY - SBE ANNUAL REPORT-2021 October 1, 2020 through September 30, 2021 2021 Total Contract Reimbursed Stimulus Funding

$ 2,131,296.10 $ 461,348.11 $ 2,592,644.21

Less Non Discretionary Items Salaries & payroll related items. Advertising contracts & PR contracts Stimulus - Spec Proj & Reserves Agency service/web design Events & Conferences Printing Postage Mileage, conference travel & lodging Equipment Leases R&M agreements Membership/subscriptions Telephone/Internet Insurance & Payroll fees Overhead/building

Net Available for Discretionary Spending SBE Vendors Banyan Custom Signs today Decision Support Partners Holyfield & Thomas Total SBE vendor expenses

Certified SBE Expenditures as a % of Net

916,694.89 937,748.14 433,936.54 8,399.47 22,033.87 1,347.78 246.22 4,236.92 5,516.25 38,637.42 7,959.65 20,556.35 47,000.00 2,444,313.50 $

148,330.71

3,706.47 0.00 0.00 18,340.00 22,046.47

14.86%

Palm Beach County Sports Commission SBE Report for October 1, 2020 to September 30, 2021 Contract Year to Date Expenditures: Less: Non-discretionary items Personnel Business Development Digital Media Advertising Event Servicing Event Hosting Coop Marketing Travel & Per Diem Marketing Research Insurance Expense Trade Shows Rent - Office Equipment Registration Fees Network Maintenance Website Hosting Entertainment Repair and Maint - Equipment Publications & Subscriptions Computer Hardware Dues & Memberships Travel - Mileage Reimbursement Familiarization Tour Rent - Storage Telephone & Internet Computer Software Bank Fees Postage Continuing Ed -Seminars Rent - Facility Sub Total

1,550,937

897,899 186,644 43,379 48,786 51,050 3,099 118,600 3,656 12,500 22,222 2,793 15,407 5,177 31,688 5,431 3,934 124 12,515 64 7,230 3,574 4,360 2,869 1,456 312 850 412 3,000 59

1,489,089

Net Amount Available for Discretionary Spending Certified SBE Expenditures Mark Escoffery, CPA Dan Allegretti, P.A. Banyan Printing Sub Total Certified SBE Expenditures as a % of Net

61,848

14,000 5,600

772 20,372 33%

Palm Beach County Convention Center Small Business Enterprises (SBE) Expenditures Fiscal Year 2021 as of 09/30/2021 (Unaudited)

Total Indirect Operating Expenses Reimbursed Total Tourism Stimulus Campaign Funds (per County Report) Subtotal

$ $ $

3,451,327 35,768 3,487,095

Less: Non-Discretionary Items Tourism Stimulus Campaign Funds (per County Report) Payroll and Personnel Expenses Advertising (Nat'l & State exposure) Training Palm Beach County FDO/ESD oversight Building Repairs & Maintenance Building Supplies (incl Fuel) Equipment Repairs Service Agreements Liability Insurance Licenses & Permits (Local / State / Federal) Management Fee Administrative Office Expenses (proctive, postage, bank fees, telephone, data processing) Meetings / Travel / Associations / Entertainment Overhead Expense Utilities Printing (Amano McGann garage system supplies) Internal Capital Total Non-Discretionary Items

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

35,768 1,915,284 11,022 93,000 20,000 4,574 24,102 211,048 24,464 4,750 226,092 43,927 3,794 4,651 695,109 1,272 4,419 3,323,275

Net Discretionary Operating Expenses

163,820

$ $ $ $ $ $

5,075 3,325 36,312 18,250 -

62,963

SBE Expenses Alpha Graphics Lite USA Palm Beach Landscape Protect Video Holyfield & Thomas (auditors) A Cut Above Landscape & Irrigation

Expiration Date 4/28/2022 7/30/2022 8/14/2022 10/2/2022 12/19/2022 7/7/2023

Total SBE Expenses SBE Percent of Net Discretionary Operating Expenses

38.4% 15% Goal

24,573.07

25% Goal

40,955.11

Spectra Food Services & Hospitality Total Sales & Other Income: FY 2021

$ 1,718,123

Less Non Discretionary Items: County Profit/Return Spectra FS & H Share Salary & Benefits Advertising (reserve fund) Travel Insurance/Bond Cost of Sales Alcohol County/State Licenses Computer/Software Ads Internal Bills to Global Spectrum Bad Debt Write Off Sub-total Net Amount for Discretionary Spending:

$ 46,103 $ 79,989 $ 789,447 $ 25,568 $ 31,017 $ 66,986 $ 315,724 $ 16,740 $ 1,028 $ 3,950 $ $ $ $ 1,376,550.19 $ 341,572.98

Certified SBE Expenditures Total

43,633.00

Oceana Coffee Ganache Bakery Ward & Co

$ $ $

14,188.46 19,445.00 10,000.00

Percent of Certified SBE to Net:

12.77%

(1) We fell short of our Sales goal and over all return to the county to due COVID (2) In 2020 we where at 10.9%, we have made improvements and will continue to do so. Our latest SBE Trindy Gourmet received their Certification 11/2021 (3) We now have the following official Certified SBE's Oceana Coffee, Ganache Bakery, Trindy Gourmets and Ward Co. (4) We are making good progress with Tidelines Staffing in the final stage of being certified and Walker Hospitality is making progress as well

PALM BEACH COUNTY Tourist Development Council

Discover The Palm Beaches Film, Video, Photography and Talent Agency Report Total Expenditure FY2021

$ 318,004.96

Film, Video Photography and TA

List All Vendors 30 Second Voice Over Boca Rato-Olympusat Inc.-111361 Production Svs The Palm Beache-Ko-Mar Productions-10087 Production Svs The Palm Beache-Ko-Mar Productions-10124 Restaurant Tool Kit Items, Pri-Banyan Printing-200639 Door Storage Dec. 2020 at Conv-Skyline Exhibit Craf-SSFQ41149 Door Storage Jan. 2021 Pickup -Skyline Exhibit Craf-SSFQ41161-A DTPB Brand Campaign Images, Qt-Clay Cook Photograph-00002303 3 Day Photo Shoot & Travel in -Clay Cook Photograph-00002320 Balance Due 3 Day Photo Shoot -Clay Cook Photograph-00002324 Clay Cook Website Heroes Photo-Miles Partnership-52357 EcoFlexx Vinyl Production, Bos-Clear Channel Outdoo-17118413 Photo Coverage at IRF 2021, Ap-LILA PHOTO-5666 PB Logo Hexaboard & Ballon Arc-Tucan Media Marketin-311-0521 DTPB Pride Event, June 28, 202-Tucan Media Marketin-325-0621 The Palm Beaches - Groups 2021-Barrett Advertising -8198 50% Deposit, Video Production,-Brave Man Media-0000602 Brave Man Video Shoot, April 1-Miles Partnership-52356 50% Deposit, Video Production-Brave Man Media-00000601

Total

Goal Achieved

All PBC Palm Beach Contracts Contract County Business Expenses Expenses Yes Yes Yes Yes No No No No No No No Yes Yes No No Yes Yes Yes Yes

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

800.00 37,149.00 47,266.00 3,108.80 1,765.50 1,647.90 400.00 15,800.00 15,800.00 17,774.41 7,790.00 2,250.00 150.00 9,999.00 2,700.00 45,801.12 34,171.88 23,631.35 50,000.00

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

800.00 37,149.00 47,266.00 3,108.80 2,250.00 150.00 45,801.12 34,171.88 23,631.35 50,000.00

$ 318,004.96 $ 244,328.15

76.83%

Goal Established 50% section 27 of contract

4.M.

PALM BEACH COUNTY Tourist Development Council Cultural Council Film, Video, Photography and Talent Agency Report

Total Expenditure FY2021

$31,735

Film, Video Photography and TA

List All Vendors Jetty Productions Ideabar Megastar Publishing Art Hive Jacek Gancarz

Total

Goal Achieved

All PBC Palm Beach Contracts Contract County Business Expenses Expenses Yes Yes Yes Yes Yes

$ $ $ $ $

6,745.00 16,520.00 6,670.00 500.00 1,300.00

$ $ $ $ $

6,245.00 $1,250 billed to stimulu 8,260.00 6,670.00 500.00 150.00

31,735.00 $ 21,825.00

68.77%

Goal Established 50% section 46 of contract

12/21/202111:02 AM O:\Finance\Budget Book Ledger\Budgetbook FY22\Budget Book FY2022\Film, Video, & Photography\FY22\Culture\FY21 FVP Report-culture FINALFY21 FVP Report-culture FINAL

PALM BEACH COUNTY Tourist Development Council Sports Commission Film, Video, Photography and Talent Agency Report Palm Beach County Sports Commission, Inc. Film, Video, Photography, and TA

Total Expenditure FY2021

List All Vendors PBC Film & Television Commission Jetty Productions - Video Isidro Pentzke - Photography Milton Graham - Photography Good Karma - Video Baral Inc. - Video

57,580.29

All PBC Palm Beach Contracts Contract County Business Expenses Expenses Yes Yes Yes Yes Yes Yes

$ $

28,598.00 11,990.00 2,254.79 787.50 8,975.00 $ 4,975.00

Total

Goal Achieved

100.00%

57,580.29

28,598.00 11,990.00 2,254.79 787.50 8,975.00 4,975.00

57,580.29

Goal Established 50% section 27 of contract

12/21/202111:00 AM O:\Finance\Budget Book Ledger\Budgetbook FY22\Budget Book FY2022\Film, Video, & Photography\FY22\Sports\FY21 FVP Report_SportsFY21 FVP Report_Sports

PALM BEACH COUNTY Tourist Development Council Film Television Commission Film, Video, Photography and Talent Agency Report

Total Expenditure FY2021

$150,462

Film, Video Photography and TA

List All Vendors AA Video, LLC Global Polo Olympusat, Inc. Megastar Publishing, Inc. Jetty Productions, Inc A Wild Connection South FL PBS

All PBC Palm Beach Contracts Contract County Business Expenses Expenses Yes Yes Yes Yes Yes Yes Yes

$ $ $ $ $ $ $

42,497.50 25,000.00 28,599.99 10,000.00 4,995.00 4,995.00 34,375.00

$ $ $ $ $ $ $

42,497.50 25,000.00 28,599.99 10,000.00 4,995.00 4,995.00 34,375.00

Total

$ 150,462.49 $ 150,462.49

Goal Achieved

100.00%

Goal Established 50% section 27 of contract

12/21/202111:00 AM O:\Finance\Budget Book Ledger\Budgetbook FY22\Budget Book FY2022\Film, Video, & Photography\FY22\FTC\FY21 FTC Film Video Photography and Talent Agency Report

5. OLD BUSINESS

To: Fr: Date: Topic:

Tourist Development Council Glenn Jergensen GJ January 7, 2022 TDC Dashboard January Report–Activity November and FYTD 2022

Bed Tax CollectionsNovember 2021 collected in December for FY22 @ $5.6M compared to the same month last year @ $2.4M was an increase of 129%. Actual November was 11% above Budget and 24% higher than the prior month. Actual November was 39% higher than 2019, a new record for any November since reporting started. FYTD 22 Collections @ $13M, were higher than last fiscal year to date’s $6.4M by 104%, reflecting the continued recovery. Fiscal Year to Date collections at $13M are pacing 15% ahead of the Approved Budget. FYTD collections of $13M, 34% higher than our Record 2019 for the same three-month period. ____________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for November 369,235 56% higher than last year. Rooms Available for November 548,640 2.3% higher than last year Hotel Rooms Active Today in the County 18,288 _______________________________________________________________________ Occupancy Nov. 2021 67% up 52% over last year Occupancy Nov. 2020 44% Occupancy Nov. 2018 72% Average Daily Rate Nov. $213.50, 50% higher than Last Year; 31% above 2018 Revenue/Available Room November 21 $143.60 higher than the prior November by 128% _________________________________________________________________________ Hotel Room Net Sales FY22 Year over Year Nov. Increased 136% @ $77M Non- Hotel Room Sales FY22 Year over Year Nov. Increased 58% @ $16M Hotel Room Net Sales FYTD 2022 Non- Hotel Room Sales FYTD 2022

Increased Increased

100% @ $178M 48% @ $34M

FYTD 2022 Taxable Revenues Fiscal Year over FY2021 Increased 90% @ $212M FYTD 2022 Taxable Revenues Fiscal Year over FY2019 Increased 33% @ $160M _______________________________________________________________________ Palm Beach International Traffic Total Passengers Nov. 2021 578,872 179% higher than Nov. 2020 Total Estimated Seat Capacity 715,984 69% higher than Nov. 2020 PBI Passengers 12 Month Rolling 4,903,525 38% increase to last year same period. ___________________________________________________________________________ Leisure & Hospitality Employment for Nov. 87,100 14% higher than the same month last year Hotel Employment 8,700 21% higher than last year F&B 57,100 14% higher than last year Arts & Entertainment 21,300 11% higher than last year

5.A.1 Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Tourist Development Council Dashboard Current Month 2022 vs. 2021 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 $0

$16,478,749

$5,595,556

$6,000,000

$5,052,702

$5,000,000

$10,460,617

$4,000,000

$76,804,015

$32,601,016

$3,000,000

$2,444,609

$2,000,000

Nov-21 Nov-22 Net Non-Hotel Room Revenues Net Hotel Room Revenues

$1,000,000 $0

Nov-21

Nov-22

FY22 Budget

December Collections for November FY22 increased November FY22 Net Hotel Sales increased 136% over 129% over LY. Over last Month increased 24%; 11% above Last Year, Non-Hotel Sales increased 58% over Last Year Budget

Gross Monthly Room Nights Sold 369,235

400,000 350,000 300,000

236,696

250,000 200,000 150,000

100,000 50,000 0

Nov-21

Nov-22

November FY22 Hotel Room Nights Sold increased 56% over Last Year same month.

Monthly PBI Passengers 700,000

548,640

536,130

Nov-21

Nov-22

November FY22 Hotel Room Nights Available for Sale increased 2.3% over Last Year. 18,288 Rooms Open.

Monthly PBI Estimated Seats 578,872

600,000

Gross Room Nights Available 550,000 548,000 546,000 544,000 542,000 540,000 538,000 536,000 534,000 532,000 530,000 528,000

800,000

500,000

600,000

400,000

500,000

300,000

400,000

207,157

715,984

700,000

424,652

300,000

200,000

100,000

Nov-21 Nov-21

Nov-22 Nov-22

Nov-21

Nov-22

November FY22 Passengers through PBI increased 179% November FY22 Est. Seat Capacity at PBI increased 69% over Last Year for the same month over Last Year for same month PBC TDC Monthly Scorecard January FY2022 Report-November 2022 vs 2021

Tourist Development Council Dashboard Fiscal Year 2022 vs. 2021 5.A.1 FY2022 Gross Bed Taxes Collections (All)

FY2022 Net Rental Revenue $250,000,000

$33,817,298

$200,000,000 $150,000,000

$10,000,000

$22,905,412 $178,089,911 $89,003,031

$8,000,000

$2,000,000 2021 Fiscal Year

2022 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

FYTD 2022 Hotel Net Sales increased 100% over Last Year, Non-Hotel Sales increased 48% over Last Year

FY2022 Room Nights Sold 1,200,000

990,037

1,000,000

2021 Fiscal Year

Approved FY22 Budget

FY2022 Room Night Inventory Available 1,663,518

1,670,000 1,660,000

694,014

1,650,000 1,640,000

400,000

1,630,000

1,622,209

1,620,000

200,000

1,610,000

1,600,000

2021 Fiscal Year

2022 Fiscal Year

FYTD 2022 Hotel Room Nights Sold increased 43% over Last Year

PBI Passengers 12 Mth Rolling Total 6,000,000

4,903,525

5,000,000

3,544,579

3,000,000 2,000,000 1,000,000

2022 Fiscal Year

FYTD 2022 Collections increased 104% over Last Year, compared to FYTD Budget higher by 15%

600,000

4,000,000

$6,419,212

$6,000,000 $4,000,000

800,000

$11,441,904

$12,000,000

$100,000,000 $50,000,000

$13,105,228

$14,000,000

20122020 Prior Twelve 2021Nov-21 Fiscal Year Months

2021 PriorTwelve 2022Nov-22 Fiscal Year Months

2021 Fiscal Year

2022 Fiscal Year

FYTD 2022 Hotel Room Nights Available for Sale increased 3% from Last Year

Leisure & Hospitality Jobs 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

8,700

7,200 19,200

21,300

50,100

57,100

Nov-21

Nov-22

Accommodations Arts, Entertainment, and Recreation F&B

November FY22 at 87,100 up 14% over Last Year ; F&B at November FY22 Passengers Through PBI is up 38% over 57,100 increased 14%; Arts & Entertainment at 21,300 up Previous 12 Month Rolling Actuals 11% ; Hotels at 8,700 up 21% PBC TDC Monthly Scorecard January FY2022 Report-November 2022 vs 2021

Tourist Development Council Dashboard Current Month 2022 vs. 2019 Fiscal Month 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 $0

$16,478,749

$5,000,000

$6,952,496

$4,000,000

$76,804,015 $57,174,089

November FY22 Net Hotel Sales increased 34% over Year 2019, Non-Hotel Sales increased 137% over Year 2019

Gross Monthly Room Nights Sold 370,000

369,235

369,000

$3,000,000

$1,000,000 $0

Nov-19

Nov-22

Nov-21

December Collections for November FY22 were 39% above November 2019. This was a Record, the highest November of Collections ever 129% above November 2020.

Gross Room Nights Available 560,000

548,640

550,000 530,000

367,000

520,000

365,191

510,000

507,210

500,000

364,000

490,000

363,000

Nov-19

Nov-22

November FY22 Hotel Room Nights Sold increased 1% over Year 2019 same month.

480,000

Nov-19

590,000

578,872

580,000

Nov-22

November FY22 Hotel Room Nights Available for Sale increased 8% over Year 2019. 18,288 Rooms Open.

Monthly PBI Passengers

Monthly PBI Estimated Seats 740,000

715,984

720,000 700,000

570,000

680,000

560,000 550,000

$2,444,609

540,000

368,000

365,000

$4,035,601

$2,000,000

Nov-19 Nov-22 Net Non-Hotel Room Revenues Net Hotel Room Revenues

366,000

$5,595,556

$6,000,000

660,000

541,143

640,000

540,000

620,000

530,000

600,000

520,000

580,000

Nov-19 Nov-19

Nov-22 Nov-22

November FY22 Passengers through PBI increased 7% over Year 2019 for the same month

619,852

560,000

Nov-19 Nov-19

Nov-22 Nov-22

November FY22 Est. Seat Capacity at PBI increased 16% over Year 2019 for same month

PBC TDC Monthly Scorecard January FY2022 Report-November 2022 vs 2019

Tourist Development Council Dashboard Fiscal Year 2022 vs. 2019 5.A.1 FY2022 Gross Bed Taxes Collections (All)

FY2022 Net Rental Revenue $250,000,000 $200,000,000

$33,817,298 $18,557,415

$12,000,000

$150,000,000

$10,000,000

$100,000,000 $50,000,000

$141,050,210

$178,089,911

$13,105,228

$14,000,000

$9,800,943

$8,000,000

$6,419,212

$6,000,000 $4,000,000

$0 2019 Fiscal Year

2022 Fiscal Year

Net Non-Hotel Room Revenues Net Hotel Room Revenues

FYTD 2022 Hotel Net Sales increased 26% over 2019, Non-Hotel Sales 82% higher than FYTD 2019

FY2022 Room Nights Sold 1,030,000

1,022,065

$2,000,000 $0 2019 Fiscal Year

FY2022 Room Night Inventory Available 1,700,000

1,010,000

1,650,000

990,037

990,000 980,000

1,600,000 1,550,000

1,522,307

1,450,000

2019 Fiscal Year

2022 Fiscal Year

FYTD 2022 Hotel Room Nights Sold decreased (3%) over FYTD 2019

PBI Passengers 12 Mth Rolling Total 6,486,742

6,000,000

4,903,525

5,000,000 4,000,000 3,000,000

2,000,000 1,000,000

1,663,518

1,500,000

970,000

7,000,000

2021 Fiscal Year

FYTD 2022 Collections increased 34% over FYTD 2019, and are 104% higher than FYTD 2021

1,020,000

1,000,000

2022 Fiscal Year

20122020 Prior Twelve 2019Nov-19 Fiscal Year Months

2021 Nov-22 2022PriorTwelve Fiscal Year Months

November FY22 Passengers Through PBI down (24%) over Previous FYTD 2019 12 Month Rolling Actuals

2019 Fiscal Year

2022 Fiscal Year

FYTD 2022 Hotel Room Nights Available for Sale increased 9% from same period 2019

Leisure & Hospitality Jobs 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

11,600

8,700

21,400

21,300

59,300

57,100

Nov-19

Nov-22

Accommodations Arts, Entertainment, and Recreation F&B

November FY22 at 87,100 down (6%) over 2019 ; F&B at 57,100 decreased (4%); Arts & Entertainment at 21,300 down (.5)%; Hotels at 8,700 down (25%) over 2019 levels

PBC TDC Monthly Scorecard January FY2022 Report-November 2022 vs 2019

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY YR TO YR YTD (COLLECTION) 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 % CHANGE % CHANGE SEP (OCT) 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 2,987,573 51.03% 51.03% OCT (NOV) 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 4,522,098 126.50% 88.94% NOV (DEC) 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 5,595,556 128.89% 104.16% DEC (JAN) 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 N/A N/A JAN (FEB) 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 N/A N/A FEB (MAR) 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 5,016,312 N/A N/A MAR (APR) 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 7,334,261 N/A N/A APR (MAY) 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 6,190,058 N/A N/A MAY (JUN) 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 5,145,606 N/A N/A JUN (JUL) 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 4,579,048 N/A N/A JUL (AUG) 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 4,730,560 N/A N/A AUG (SEP) 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 3,648,087 N/A N/A TOTAL FISCAL $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $51,004,689 $13,105,228 N/A N/A

NET COLLECTIONS MONTH: INDUSTRY YR TO YR YTD (COLLECTION) 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 % CHANGE % CHANGE SEP(OCT) 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 2,942,759 51.03% 51.03% OCT (NOV) 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 4,454,267 126.50% 88.94% NOV (DEC) 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 5,511,623 128.89% 104.16% DEC (JAN) 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 N/A N/A JAN (FEB) 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 N/A N/A FEB (MAR) 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 4,941,067 N/A N/A MAR (APR) 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 7,224,248 N/A N/A APR (MAY) 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 6,097,207 N/A N/A MAY (JUN) 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 5,068,422 N/A N/A JUN (JUL) 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 4,510,362 N/A N/A JUL (AUG) 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 4,659,602 N/A N/A AUG (SEP) 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 3,593,366 N/A N/A TOTAL FISCAL $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $50,239,619 $12,908,649 N/A N/A

5.A. - 1.a.

Nov 2022 $5,595,556

Bed Taxes Collections (Gross) % / YTD Var. / 2022

Nov 2021 $2,444,609

128.89%

$13,105,228

YTD 2021 $6,419,212

% Var. 104.16%

YTD Bed Tax Nov

Bed Taxes Nov $8,500,000

$8,500,000

$6,500,000

$4,500,000

Bed Taxes Nov

YTD Bed Tax Nov

$2,500,000

$500,000

$500,000 2022

Nov Occupancy 2022 67.3%

2022

2021

Nov Occupancy 2021 44.2%

% Var.

Nov ADR 2022 $213.50

52.3%

Monthly STR Nov ADR 2021 $142.57

% Var. 49.8%

2021

Nov Rev Par 2022 $143.60

Nov ADR

Nov Occupancy

Nov Rev Par 2021 $63.05

$250.00

$200.00

60.0%

$200.00

$150.00

$100.00

$100.00 20.0%

$50.00

0.0%

2022

Nov Occupancy 2022 63.6%

Nov Occupancy 2021 45.7%

$0.00

2021

2022

% Var.

Nov ADR 2022 $197.00

39.1%

YTD STR Nov ADR 2021 $182.58

2021

January thru December % Nov Var. Rev Par 2022 7.9% $125.21

$300.00

70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

2022

2021

Nov Rev Par 2021 $83.42

% Var. 50.1%

YTD Nov Rev Par

YTD Nov ADR

YTD Nov Occupancy

127.8%

Nov Rev Par

80.0%

40.0%

% Var.

$250.00

$150.00

$200.00 $100.00

$150.00

$100.00

$50.00

$50.00 $0.00

$0.00 2022

2022

2021

Nov 2022 87,100

Employment Nov 2021 76,500

2021

2022

2021

% Var. 13.9%

Leisure & Hosp. Employ Nov 88,000 86,000 84,000 82,000 80,000 78,000 76,000 74,000 72,000 70,000

2022

2021

O:\TDC MEETINGS\TDCMtgs2022\01. Board Book January 2022\5.A. - 1.b. Report Out Metrics+

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