February 2021 TDC Board Book by Tourist Development Council PBC

Palm Beach County Tourist Development Council

Board Book

FEBRUARY 2021

Table of Contents 1. TDC Board Attendance 2. TD Board Meetind Agenda 02.11.2021 3. TDC Board Meeting Minutes 01.14.2021 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year 4.G. Convention Center Marketing Update 4.H. Convention Center "Pace" Report 4.I. ERM Project Status Report 4.J. PBI Traffic Report 4.K. Contract Tracking Report 4.L. Agencies Quarterly Report for 9.30.2020 4.M. Small Business Enterprise Report (SBE) for 9.30.20 5. OLD BUSINESS 5.A. - 1.a. Discover Hotel Performance Dashboard 5.A. - 1.b. Bed Tax Collections 5.A. - 1.c. Report Out Metrics 6. NEW BUSINESS 6.B. - 1.a.-h. Category "G" Grant Agreements 6.D. - 1.a. Push, Inc. Extension Due to COVID-19 7. BOARD COMMENTS 8. PUBLIC COMMENTS

DATE:

February 5, 2021

TO:

Commissioner Maria Sachs, TDC Chair, and all TDC Board Members

FROM:

Glenn P. Jergensen, Executive Director Tourist Development Council

SUBJECT:

Thursday, February 11, 2021 TDC BOARD MEETING

The Palm Beach County Tourist Development Council will meet on Thursday, February 11, 2021 in the Dave Burke Board Room at 2195 Southern Boulevard, West Palm Beach. Our entrance is immediately off the west side of the central parking area. The subject board meeting packet is enclosed. The meeting will begin at 9:00 a.m. If you have any questions regarding this information, please give us a call at 233-3130.

I. GJ/JH Enclosure cc:

Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Chuck Elderd, FTC George Linley, Sports Commission Dave Lawrence, Cultural Council Deborah Drum, ERM Jorge Pesquera, Discover David Anderson, Convention Center / Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Hospitality Jodi Cross, Florida Restaurant and Lodging Association Regional Sales Manager (Agenda) Joan Hutchinson, TDC Ernie Pena-Roque, TDC

o:\dept\tdc\tdcmtg2021.invite.LTR

Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE February 11, 2021

(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.14.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)

N/A

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

N/A

(2)Jeffrey Mayers (9/30/23) Appt(11/05/2019)Dist. 1

N/A

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

N/A

Vacant

N/A

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

N/A

(5)Vacant, Dis4

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover Deborah Drum, ERM Dave Anderson, PBCCC Vincent McPhail, PBCCC Glenn Jergensen, TDC Ernie Pena-Roque, TDC Joan Hutchinson, TDC

P/Phone p P P P P P P P P P

O:\TDC MEETINGS\TDCMtgs2021\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

NA NA NA NA NA NA NA NA NA NA NA

1. O:\TDCMtg2021\attendnc\01102013 to Present Sheet

TOURIST DEVELOPMENT COUNCIL FEBRUARY 11, 2021 – 9:00 A.M. Dave Burke Boardroom 2195 Southern Boulevard West Palm Beach, Florida AGENDA 1.

ROLL CALL

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE

MOTION TO APPROVE JANUARY 14th TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR FEBRUARY 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. AGENCIES QUARTERLY REPORT FOR 9/30/20* M. SMALL BUSINESS ENTERPRISE REPORT (SBE) FOR 9/30/20*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2020* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*

PBI UPDATE – LAURA BEEBE (By Phone)

2. 1

CHECKPOINT #10 DECEMBER 2020 COLLECTED JANUARY 2021*

FY2021 FORECAST/2022 BUDGET PLANNING UPDATE*

EQUITY AND INCLUSION UPDATES FROM AGENCIES

NEW BUSINESS – DISCUSSION ITEMS A.

ERM 1. Two Minute Update- Deb Drum (By Phone)

SPORTS COMMISSION 1. Motion to approve the Cat. “G” Grant Agreements*: Grant

Amount

a. Delray Beach ITF Championships (April 22-30, b. c.

d. e.

f. g. h.

2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club Palm Beaches Spartan Sprint Weekend (April 24-25, 2021) – Burt Aaronson South County Regional Park Prospect Select Baseball Palm Beach Classic (June 814, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex First Responder Games (June 8-20, 2021) – Various Palm Beach County Facilities Perfect Game Ultimate Baseball Championship/13U WWBA Championship (June 22-25, 2021 & July 3-7, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium - NEW Cal Ripken Baseball Rookie State Championship (June 24-27, 2021) – Gardens Park Perfect Game Florida Endless Summer Classic (July 8-12, 2021) – Ballpark of the Palm Beaches Prospect Select Baseball The Wave Invitational (July 17-21, 2021) – Ballpark of the Palm Beaches

Totals

$4,000 $15,000

$25,000 $12,500

$50,000 $6,000 $4,000 $6,000 $122,500

2. Two Minute Update- George Linley C.

DISCOVER 1. Two Minute Update- Jorge Pesquera

CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence a. Push, Inc. extension due to COVID-19* 2

FILM & TV 1. Two Minute Update- Chuck Elderd

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT There is NO meeting scheduled in March. Next Meeting will be April 8, 2021. *Attachment included.

Tdc/tdcmtgs2020/Agenda.02.11.2021

TOURIST DEVELOPMENT COUNCIL January 14, 2021 – 9:00 A.M. MINUTES 1.

ROLL CALL Present Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Don Dufresne Commissioner Kelly Shoaf Davicka Thompson Commissioner Christina Romelus

Absent Seat 5 Vacant Jeffrey Mayers

Staff Denise Coffman, Deputy County Attorney – By Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council George Linley, Sports Commission Jorge Pesquera, Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Nick Parks, Discover The Palm Beaches Chuck Elderd, Film & TV Commission Deborah Drum, ERM/Phone Julie Bishop, ERM/Phone Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment Laura Beebe, Airports/Phone Other Mike Bauer, Jupiter Stadium Ltd/Phone Jodi Cross, FRLA /Phone Mami Kisner/Phone Dean Turney/Phone

Commissioner Maria Sachs called the meeting to order at 9:05 A.M. 2.

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE There is an addition, item 5.D. Proposed 2021 Re-Budget & 2022 Revenues to the agenda. 1

Motion to approve Addition of item 5.D. Proposed 2021 Re-Budget & 2022 Revenues is made by Commissioner Christina Romelus and seconded by Davicka Thompson. Motion carries 7-0 with seat 5 vacant and Jeffrey Mayers absent. 3.

MOTION TO APPROVE DECEMBER 10th TDC MEETING MINUTES* Motion to approve December 10th TDC Meeting Minutes is made by Commissioner Christina Romelus and seconded by Davicka Thompson. Motion carries 7-0 with seat 5 vacant and Jeffrey Mayers absent.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JANUARY 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* L. AGENCIES PERFORMANCE MEASURES FOR 9/30/20* M. AGENCIES QUARTERLY REPORTS FOR 9/30/20* N. SMALL BUSINESS ENTERPRISE REPORTS (SBE) FOR 9/30/20* O. AGENCIES LOCAL PREFERENCE FOR FILM , VIDEO, PHOTOGRAPHY & TALENT AGENCIES REPORT (FVP) FOR 9/30/20* Motion to Receive and Files Consent Items for January 2021 is made by Jim Bronstien and seconded by Commissioner Christina Romelus. Motion carries 7-0 with seat 5 vacant and Jeffrey Mayers absent.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2020* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics* 2

Jergensen Bed Tax Collection – For the month of November 2020 collected in December 2020 was at $2.4M compared to the same month in 2019 at $4.4M with a (44%) decrease. Budget FY21 at $2.5M, was equal to, and actuals were 24% higher than prior month. November Tax Exempt rental receipts of $1.4M, were down (39%) from prior November. FYTD’21 Collections were at $6.4M, lower than last fiscal year’s $9.9M by (35%) reflect the FYQ1 slow recovery from COVID-19. Fiscal Year To Date collections at $6.4M are pacing $1.1M ahead of the $5.3M Budget or 20% ahead of Budget. The Rooms sold for November were 242,218 or (30%) lower than the previous year. Rooms available for November at 553,009, 3.3% higher than last year. Hotel Rooms Active in the County 17,871 exceeded our March 2020 peak of 17,602. Occupancy for November 2020 was 44.2%, down (41%) over Prior Year. Occupancy for November 2019 was 74.2%. Occupancy November CYTD was 45.6%, down (36%) over prior year. Average daily rate for November was at $143.69, (13.6%) lower than previous year, CYTD up 0.7%. The Revenue/Available Room for November was at $63.52 lower by (48%), CYTD decrease (36%). Hotel Room Net sales FY21 Year over Year-November decreased (47%) at $32.6M. Non-hotel room sales FY21 Year over Year November increased 7% at $10.5M. Hotel Room Net Sales FY21 decreased by (37%) at $89M. Non-Hotel Room Sales FY21 increased by 12% at $22.9M. FYTD 2021 Taxable Revenues Fiscal Year decreased (31%) at $111.9M. Airport activities for the month of November 2020, 207,157 passengers (65%) lower than the same November 2019 and Total Estimated Seat Capacity was down (41%) lower than last year with 424,652 seats. PBI Passengers from 12 month rolling average went down (48%) to 3,544,579 over last year. Leisure & Hospitality Employment for November of 73,200 decreased (20%) over the same month in 2019. Accommodations Employment down (54%) at 5,300 employees. F&B was down (18%) at 48,000 employees. Arts & Entertainment employment down (6%) at 19,900 employees. Total Palm Beach County Private Employment (excluding Government & Hospitality) was 400,300 down (4.4%) year over year. Romelus Asked about data points and over all bed tax collections. Jergensen

Stated that he will invite Ann Gannon to the February meeting to discuss bed tax collections, non-hotel collections, and upcoming projections. He stated that non-hotel collections are up 18% from historic numbers. Shoaf Asked how the equestrian business is doing this season. Dufresne Reported that most of the bed taxes that come from the equestrian industry are from competitors and not spectators. The competitors have not backed out of the season and in fact because the Olympics were postponed there are more competitors here this season trying to qualify for the Olympics. It will be a strong year for equestrian. Polo is also running a full schedule. Asked for assistance with easing venue restrictions in place due to the COVID virus. Sachs Commented that sports and outdoor activities are very important right now and that Palm Beach County is uniquely positioned to attract people and events to engage in safe outdoor fun. She is very supportive of these activities and will be happy to assist where possible with permitting issues. Romelus Asked that municipalities be included in these permitting discussions so that efforts can be coordinated. B.

PBI UPDATE – LAURA BEEBE

Beebe Airport traffic is down 65% compared to 2019. December numbers are similar to November. Recovery will be slow, but airport staff are working on plans for the future. Sachs Asked about incentives for JetBlue to provide non-stop service to Los Angeles. Beebe Explained that JetBlue is testing this service. It is difficult since overall travel is down and originally JetBlue was going to try daily service but pulled back to twice weekly due to the overall lack of travelers. 4

Southwest is also testing non-stop service to L.A. Helix Urgent Care has been chosen to provide testing services at the airport. C.

CHECKPOINT #9 DECEMBER COLLECTED DECEMBER 2020*

Jergensen The month of November was down 43.5% over 2019 and 44.1% from 2020. At this point we thought a recovery would begin; this is not happening yet. We are going to have to recalculate the budget and tighten our belts some more moving forward. D.

MOTION TO APPROVE PROPOSED 2021 RE-BUDGET & 2022 REVENUES

Jergensen The next few months will be down more than previously projected. The virus is still here, and season is being heavily impacted. We had budgeted a collection of $45,394,120 but it is believed that only $37,065,630 will actually be collected in 2021 or 18% below the projected number. Mostad Agrees and expressed the need to recalculate now, explaining that both the Boca Raton Resort and PGA National have taken a combined 1,000 rooms plus off the market for renovations. Group business has been cancelled across the board and the small amount of leisure travel we are receiving will not be enough to sustain season. Sachs Asked about grant money available. Jergensen Explained that there was CARES ACT money which we received for tourism marketing. Both the Cultural Council and Discover were able to tap into this. The Sports Commission was awarded PPE money and the new rules on future PPE funding will be open to Discover for application. Thompson Commented that the next step is to work with the agencies to find savings and asked that personnel be a last resort.

Jergensen Stated that we always try to save people and that the agencies have done a good job of not filling vacant positions. Also, the lack of travel across the board has brought about some savings in marketing. We have also saved in stimulus marketing funds since it does not make sense to market overseas right now. December through April will be tough, we planned for occupancy to be around 70% when actually, it will be in the high 50s – low 60s. When looking at 2022, we will plan for 20% recovery. We will work with Administration and the Budget office to try and hold back our projections as long as possible so that we can have a better understanding on what collections will actually be for 2021. We will also have to take a hard look at the 1st and 4th pennies. We will hold back on R & R and any expansions and construction are off the table for the foreseeable future. Motion to approve The Proposed 2021 Re-Budget & 2022 Revenues is made by Commissioner Kelly Shoaf and seconded by Jim Bronstien. Motion carries 7-0 with seat 5 vacant and Jeffrey Mayers absent. 6.

NEW BUSINESS – DISCUSSION ITEMS A.

ERM 1. Two Minute Update- Deb Drum

Drum Juno Beach project is underway just north of the Juno Beach Pier, you can see photos on the ERM website and Deb Drum is happy to give anyone a tour of the site if they are interested. ERM will be hosting a pop-up paddle event on January 26, a run and walk event in April, the Sandspur Ultra took place at Jupiter Ridge, and manatee season is underway. Dufrense Asked if room nights are tracked for these events. Drum Will work with George Linley on how best to do this. B.

SPORTS COMMISSION 1. Two Minute Update- George Linley

Linley

October 1 – December 31, the Sports Commission hosted 29 events which amounted to approximately 28,000 room nights. Last year during the same timeframe Sports hosted 50 events which generated over 60,000 room nights. But, events are coming back and more are made for TV events which have far reaching audiences. Several amateur events are coming up along with PGA events. The Boca Bowl was very successful and the Winter Equestrian Festival is underway. In January eleven events are scheduled. The Lou Groza award went virtual and we worked with a media partner to air this event. C.

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson

Anderson The convention center just wrapped up the PCMA conference. Which was a hybrid event taking place in several locations around the globe and live streamed virtually. Twentytwo events have been hosted since August and several more are upcoming, including Florida Fashion Focus, the Home Show, and the Jewelry and Antique Show. Sachs Asked how we compare to other convention center sites. Anderson Explained that we are fortunate and doing much better than most convention centers where business has completely dried up. Romelus Asked about Tech events. Anderson Explained that they haven’t had any tech events yet, but that the convention center is upgrading safety and broadband with the plan to begin booking tech events. Sachs Tech industries are leaving California and we are trying to attract that business. 2.

Spectra Hospitality a. Two Minute Update- Vincent McPhail

McPhail

The loss of staff has made in-house preparation and provision of food & beverage to events difficult, but early on we began, with the help of Kelly Shoaf, to work with small and minority vendors to provide these services. The result is that we can now provide unique dining experiences to our event providers by bringing a taste of Palm Beach County into our center. D.

DISCOVER 1. Two Minute Update- Jorge Pesquera

Kelly Cavers gave a presentation on the PCMA event which is the largest events business organization in the world. This event was a huge success and watched from around the world. Nick Parks gave a presentation on recent CARES ACT spending. Discover received $1.8 million dollars in November to be spent in December to push marketing out to targeted areas. Promotions were targeted primarily in New York and New Jersey, but also took place in Boston, Washington DC/Baltimore, and Philadelphia markets. This funding allows Discover to save on stimulus funding which can be used later in the year. E.

CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence

Lawrence Cultural organizations in Palm Beach County have experienced a loss of $48 million dollars between March and August due to the pandemic. Cultural organizations and events pre-pandemic provided $633 million in economic impact to Palm Beach County. Organizations are beginning to open; the Cultural Council gallery has reopened and is featuring Karibu a celebration of black artists in Palm Beach County. The Palm Beach Opera will be performing outside at the South Florida Fair Grounds beginning in February. Dave Lawrence recognized Judith Mitchell for her many years of service as Executive Director of the Kravis Center. Ms. Mitchell recently retired this post. Sachs Suggested recognizing Ms. Mitchell at an upcoming commission meeting. F.

FILM & TV 1. Two Minute Update- Chuck Elderd

The Palm Beaches TV supports all partner agencies by promoting our venues, arts, culture, and sports in hotel rooms and online. Recently, we have hosted Facebook watch parties which have a reach of 18,000 and are produced in-house. Film permitting is picking up again and Palm Beach County is host to a variety of film shoots including music videos, television production and industry filming. 7.

BOARD COMMENTS Commissioner Shoaf Spoke with Mayor James and he is interested in discussing the potential of pedestrian bridge over Okeechobee Blvd. which would link the convention center to Rosemary Square.

PUBLIC COMMENTS Kisner When promoting Palm Beach County, a focus should be made to include minority travelers. African American travelers spent over $60 million dollars in 2019.

ADJOURNMENT Meeting adjourned at 11:19 A. M. Next Meeting will be on February 11, 2021. *Attachment included.

Tdc/tdcmtgs2021/01.Minutes.01.14.2021

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

January 31, 2021

RE:

Discover The Palm Beaches Monthly Activity Report January 2021

The following is a summary of TDC Performance measures for the month of January 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of January. We continue to be negatively affected by the COVID-19 crisis, particularly, with the recent increase in cases. December Hotel Performance 

Total room inventory is 2.9% higher than last year, at 17,890. The Palm Beaches ranks 5th in room inventory growth in Florida. However, the Boca Resort and PGA National both have rooms temporarily offline due to renovation. Removing these rooms shrunk room inventory by 2.5% to 16,953 rooms (ranking 11th). Two calculations for occupancy have been provided for context.



The number of room nights sold in was 281,000, selling 44,000 more than November. 



Occupancy ended the month at 50.7% and 53.5% adjusted for offline rooms. 



The Palm Beaches has 4.4% share of room nights sold in Florida, the highest monthly share in 2020 The Palm Beaches ranks 6th or 4th if adjusted for offline rooms (up from 9th and 7th in Nov)

The average daily rate (ADR) was $184 decreasing 14% from 2019. 

Luxury commands a premium (+32%) while other chain scales are discounting (-25%) more since reopening.



RevPAR was $93 down, ranking 8th, down 43%



Room night revenue was down 41%, generating $51.7 million.

December CYTD Hotel Performance 

The total number of room nights sold is down 34% for the year 



Florida has decreased by 38%

Occupancy is down 36% to 46.1% or 48.3% accounting for offline rooms 

Florida decreased 34% to 48%



The range of occupancy in the state is a high of 58.5% and low of 41.5%

The average daily rate is now down for the year down 0.9% to $184 

Florida is down 8.6%



RevPAR is down 37% to $85



Room night revenue was down 35%, generating $545.2 million.

4-A

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ..........................................................................3 Marketing Advertising/Paid Media ..........................................................................4 Owned Views Digital Footprint ...............................................................4 Consumer & Travel Industry Database.....................................................5 Public Relations - Earned Media Impressions ............................................5 Public Relations - Social Media Engagement .............................................6 Group Sales Booked Room nights Hotel Lead program.................................................7 Group Level Booked Room Nights (CC Shared) .........................................7 Citywide Actualized FY Room Nights for Convention Center (Shared) ...........8 Destination Review ...............................................................................8 Site Participation ..................................................................................9 Research Reports ......................................................................... 10 Data Dictionary ................................................................................. 16

Performance Measures - TDC FISCAL YEAR 2019 - 2020 PERFORMANCE MEASURES

Target

FISCAL YEAR 2020 - 2021 Year End Target

Actual

Current Month JANUARY

YTD

% of Annual Target

Advertising Impressions

679,250,000 335,048,514 400,000,000

73,083,763

350,119,283

87.5%

Owned Views Digital Footprint

12,000,000

16,262,152

11,000,000

1,798,902

7,290,691

66.3%

394,145

401,911

400,000

895

403,624

100.9%

212,180,000 257,442,997 150,000,000

20,166,862

96,564,013

64.4%

Consumer & Travel Industry Database increase Earned Media Impressions

Social Engagement

1,522,500

1,899,202

1,200,000

183,028

942,187

78.5%

Booked Room Nights - Hotel lead Program

160,000

104,125

90,000

10,878

30,337

33.7%

Group Level Booked Room Nights (CC Shared)

53,000

38,920

30,000

6,696

22.3%

Group Level Actual FY Room Nights for CC Shared

35,000

25,029

20,000

4,368

8,736

43.7%

Destination Reviews

34.5%

Destination Site Participation

21.4%

*Excludes Legacy accounts. **Minor deviation in production results after year end may occur based on change (increase/decrease) request in room block.

D T P B OBJECTIVES

2020 - 2021

Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –

Generate 11,000,000 in Owned Views Digital Footprint

–

Generate 1,200,000 Social Engagements

–

Generate 400,000,000 Advertising Impressions

–

Generate 150,000,000 Earned Media Impressions

Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads) –

Generate 30,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 55 participants in Destination Reviews

–

Generate 70 Destination Site Participants

Advertising/Paid Media Impressions January



Multiple selections



80,000,000

20,000,000

73,083,763

56,829,242

40,000,000

200,000,000

100,000,000

2020

80,000,000

Year End Target

73,083,763 56,829,242

60,000,000

%of Target

2021

31,665,295

2021

400,000,000

350,119,283 81,345,505

300,000,000

13,556,025 40,000,000

43,273,217

41,418,468

400M

268,773,778

200,000,000

164,313,005 55,914,704

100,000,000

20,000,000

87.5%

2020

350,119,283

300,000,000

60,000,000

164,313,005

87.5%

2020

Digital Impressions

108,398,301

2021

Traditional Impressions

2020

YTD Digital Impressions

2021

YTD Traditional Impressions

Owned Views Digital Footprint January



Multiple selections



8,000,000

1,500,000

%of Target

Year End Target

500,000

2,000,000

7,290,691

4,000,000

4,844,549

1,000,000

1,798,902

6,000,000

1,791,762

66.3%

2020

2021

2020

2021

Consumer & Travel Industry Database January

Multiple selections



Sum of Target

100.9%

YTD

400,000

January

%of Target

403,624

Year end Target

0.0M

0.1M

0.2M

0.3M

0.4M

Earned Media Impressions - Public Relations January



Multiple selections



100,000,000

20,000,000

64.4%

Year End Target

5,000,000

37,781,836

%of Target

50,000,000

8,844,880

10,000,000

96,564,013

20,166,862

15,000,000

2020

2021

2020

2021

Social Media Engagement Multiple selections



1,000,000

250,000

78.5%

800,000

200,000

600,000

100,000

%of Target

Year End Target

400,000

183,028

252,199

150,000

942,187



745,591

January

200,000

50,000

2020

2021

2020

2021

Marketing Overview by Month FY 2020 - 2021

200M

175M

2.5M

150M

100M 50M

34M

October

73M

49M

November

December

January

64M

60M

1.8M

1.2M 1M

October

November

December

January

395K

400K 300K

40M

20M

20M 0M

3M October

November

December

January

200K

187K

183K

178K

100K 0K

October

November

December

January

Booked Room Nights - Hotel Lead Program January

Multiple selections



40,000 10,000

Year End Targe

20,000

10,000

30,337

%of Target

43,783

13,199

5,000

10,878

30,000

33.7%

2020

2021

2020

2021

Group Level Booked Room Nights (CC Shared) January



Multiple selections



1.0 20,000

15,000

10,000

Year End Target

5,000

6,696

%of Target

22,008

0.5

22.3%

0.0

2020

2021

2020

2021

Citywide Actualized FY Room Nights (CC Shared) January



Multiple selections



8,000 20,000 6,000

5,000

8,736

2,000

Year End Target

10,000

4,368

%of Target

7,591

4,000

20,902

15,000

43.7%

2020

2021

2020

2021

Destination Reviews January



Multiple selections



34.5%

%of Target

Year End Target

2020

2021

2020

2021

Site Participation January

Multiple selections



30 6

21.4%

%of Target

Year End Target

31 10

2020

2021

2020

2021

Group Sales & Destination Services Overview by Month FY 2020 - 2021

15K

13,206

3,885

10,878 10K

2,811

2K 5K

3,815

2,262 October

November

December

January

October

November

0 December

January

4,368 4K

17 15

3,278

10 2K 5

774 0K

0 October

November

December

January

6 2 October

November

December

January

The Palm Beaches Hotel Performance Month

December



Market



The Palm Beaches



Occupancy 80%

RevPAR

ADR

76.1%

$163

$214 $200

60%

50.7%

40%

$184

$150

$93

$100

$100 $50

20%

$50

2019

2020

2019

20K

17,383

2020

2019

$87.8M

410K

17,890 0.4M

$80M

281K

0.3M 10K

2020

$60M

0.2M

$40M

0.1M

$20M

0.0M

2020

Hotel Room Revenue

15K

2019

Room Nights Sold

Rooms

$150

2019

2020

$0M

$51.8M

2019

2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

The Palm Beaches Hotel Performance by Region Month



December



Year



 2019  2020

Occupancy 60%

56.8%

$250

46.3%

RevPAR

ADR

43.5%

40%

$131

$230

$200 $100

$142

$150

$124

$62

$100 20%

$57

$50

$50 $0

Central PBC

North PBC

Central PBC

South PBC

North PBC

Room Nights Sold

Rooms 8,477

149K

150K

Central PBC South PBC

North PBC

Hotel Room Revenue $34.3M

$30M

6,097

100K

2,833

82K

50K

$20M

41K

2K 0K

$11.7M $10M

$5.0M

Central PBC

South PBC

North PBC

Central PBC

South PBC

North PBC

$0M

Central PBC

South PBC

North PBC

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance Year-over-Year Percentage Change by Region Month



December



Year



 2019  2020

Occupancy

RevPAR

ADR

-10%

-20%

-8%

-20%

-20% -30%

-19%

-26.0%

-40%

-30%

-40%

-29%

-38.6% -42.3%

Central PBC

North PBC

Central PBC

South PBC

North PBC

South PBC

-50% -60%

Central PBC North PBC

Room Nights Sold

Rooms

-59% South PBC

Hotel Room Revenue

-32%

-10%

-20% -20%

-29.0%

-22%

-40%

-30%

0% -40%

-42%

-0%

Central PBC

North PBC

South PBC

-49.8%

-38%

Central PBC

North PBC

South PBC

-60%

-59.3%

Central PBC

North PBC

South PBC

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance by Region Month



December



Year



 2019  2020

Occupancy 60%

60.1%

$600

54.5%

52.5%

RevPAR

ADR $208

$537

$200

51.2% 38.8%

40%

$400

$150 $100

$200

20%

$131

$106

$86

$45

PBC PBC PBC PBC PBC I-95 Beaches Airport… US-1/F… Turnpike WPB Hwy

Room Nights Sold

Rooms

Hotel Room Revenue

105K

6,420

$54

$50

PBC PBC PBC PBC PBC I-95 Beaches Airport… Turnpike US-1/F… WPB Hwy

PBC PBC PBC I-95 PBC PBC Airport/… US-1/F… Turnpike Beaches WPB Hwy

$58

$79

$30M

$28.5M

100K

4,417 4K

$20M

55K

2,975 2,045

50K

53K 35K 25K

1,550

$10M

$9.0M

$7.3M $3.7M

PBC I-95

PBC PBC PBC PBC Beaches Airport/… US-1/Fe… Turnpike WPB Hwy

$2.6M

$0M

PBC I-95

PBC PBC PBC PBC Airport… Beaches US-1/F… Turnpike WPB Hwy

PBC PBC I-95 PBC PBC PBC Beaches Airport… US-1/F… Turnpike WPB Hwy

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance Year-over-Year Percentage Change by Region Month



December



Year



 2019  2020

Occupancy 0%

20%

19%

-20%

-20.8% -27.9% -40%

-31.8%

-32.0%

-40%

-20%

-21%

-23%

-47.4% PBC Beaches

PBC PBC PBC PBC I-95 PBC US-1/F… Airport… Turnpike Beaches Hwy WPB

-37%

-28%

PBC PBC PBC US-1/Fe… Airport/… Turnpike Hwy WPB

-31%

-51%

-60%

PBC PBC PBC PBC US-1/Fe… Beaches Airport/… Turnpike Hwy WPB

PBC I-95

-53% PBC I-95

Hotel Room Revenue

14%

-38% -44%

Room Nights Sold

Rooms 15%

RevPAR

ADR

-10%

10%

-20%

-21%

-30%

1% 0%

-20%

-18%

-32%

-40%

0% -0%

PBC PBC PBC PBC PBC I-95 Airport/… Beaches Turnpike US-1/F… WPB Hwy

-40%

-32%

-50%

-47% PBC PBC PBC Airport/… US-1/Fe… Turnpike WPB Hwy

PBC I-95

PBC Beaches

-36.7%

-37.0%

-37.2% -50.7%

-60%

PBC Airport/… WPB

PBC Beaches

PBC PBC US-1/Fe… Turnpike Hwy

-53.3% PBC I-95

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance by Scale Month



December



Year



 2019  2020

Occupancy 60%

59.5%

58.9% 52.6%

RevPAR

ADR $250

$683 49.1%

40%

$200

$600

33.5%

$229

$150

$400

$94

$100

20%

$160

$200

$55 $105

$88

$74

PBC Budget

PBC Upscale

PBC PBC Midscale Economy

PBC Luxury

4,191

80K

2,892

PBC Luxury

PBC Budget

2,804

$30M

PBC PBC PBC Upscale Midscale Budget

60K

$26.6M

$20M

53K

40K

39K $8.4M

$10M 20K

PBC Budget

PBC Midscale

PBC Luxury

PBC Upscale

PBC Economy

PBC Econo…

68K

43K

$43

Hotel Room Revenue

79K

3,741

PBC PBC PBC Upscale Midscale Econo…

Room Nights Sold

Rooms 4,262

$44

$50

$7.2M

$5.8M

$3.8M

$0M

PBC Budget

PBC Midscale

PBC PBC Upscale Economy

PBC Luxury

PBC PBC Upscale Midscale

PBC PBC Budget Economy

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance Year-over-Year Percentage Change by Scale Month



December



Year



 2019  2020

Occupancy 0%

-20%

RevPAR

ADR 40%

32%

20%

-20%

-19.5% 0%

-28.5% -33.0%

-40%

-35.5%

-36%

-38%

-20%

-43% -21%

-21% -28%

-53.0% PBC Budget

PBC PBC PBC Upscale Midscale Economy

PBC Luxury

PBC Budget

PBC PBC PBC Upscale Econo… Midscale

-20%

PBC Luxury

PBC Upscale

-53%

PBC PBC Midscale Economy

Hotel Room Revenue

-52%

-60%

Room Nights Sold

Rooms 8%

PBC Budget

-29%

-20%

-17% -23%

-32%

-40%

-33%

-40%

-34.3%

-37.4%

-39.0%

1% 0%

PBC Upscale

PBC Economy

PBC Budget

PBC Luxury

PBC Midscale

-52% PBC Budget

PBC Upscale

PBC PBC Economy Midscale

PBC Luxury

PBC Budget

PBC Luxury

PBC Upscale

-51.1%

-52.3%

PBC Economy

PBC Midscale

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance CYTD



Market

December CYTD



The Palm Beaches



Occupancy 80%

RevPAR

ADR

71.6%

$200

60%

$185

$150

$100

46.1% 40%

$133

$184

$85

$100 $50

20%

$50

2019

2020

2019

Room Nights Sold

Rooms 20K

17,383

2020

$827.7M

3,018K

3M 10K

$0.2bn

2020

$554.1M

$0.6bn

$0.4bn

2019

2020

$0.8bn

2019

Hotel Room Revenue

4,464K

17,890

15K

2019

2020

$0.0bn

2019

2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance by Region CYTD



December CYTD



Year



 2019  2020

Occupancy

RevPAR

ADR

50.7%

$107

$212 44.0%

40%

40.2%

$100

$200

$161

$151

$150

$66

$100 20%

$65

$50

$50 $0

Central PBC

North PBC

Central PBC

South PBC

North PBC

Room Nights Sold

Rooms

South PBC

$332.8M

1.5M

Central PBC North PBC

Hotel Room Revenue

1,573K

8,477

$0.3bn

6,097

1.0M

897K

$0.2bn

$144.6M

2,833

456K

0.5M

2K 0K

Central PBC

South PBC

North PBC

0.0M

Central PBC

South PBC

North PBC

$0.1bn

$0.0bn

$68.7M

Central PBC South PBC

North PBC

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance Year-over-Year Percentage Change by Region CYTD



December CYTD



Year



 2019  2020

Occupancy 0% -10%

0% -20%

-20%

-2% -4%

-29.2%

-28%

-3% -40%

-6%

-40%

-41%

-39.1% -44.5%

Central PBC

North PBC

-8%

Central PBC North PBC

South PBC

-7% South PBC

-10%

-10% -20%

-20% -30%

-30%

-27%

South PBC

North PBC

-26.0%

-40%

-40.9%

-39% -44%

Central PBC

-49% South PBC

Hotel Room Revenue

Central PBC North PBC

Room Nights Sold

Rooms 3%

-30%

RevPAR

ADR

Central PBC

North PBC

South PBC

-50%

-47.8%

Central PBC

North PBC

South PBC

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance by Location CYTD



December CYTD



Year



 2019  2020

Occupancy 49.9%

49.3%

49.1%

RevPAR

ADR $500

47.4% 38.1%

40%

$165

$432 $150

$400 $300

$100

$69

$200

20%

$141

$139

$116

$114

$100

PBC PBC PBC PBC I-95 US-1/F… Turnpike Airport/… Hwy WPB

PBC Beaches

PBC Airport/… WPB

PBC Turnpike

PBC US-1/Fe… Hwy

PBC PBC PBC Beaches Airport… Turnpi… WPB

PBC I-95

$54

South PBC

PBC PBC I-95 US-1/F… Hwy

Hotel Room Revenue $0.3bn

1,114K

6,097

$58

$50

Room Nights Sold

Rooms 6,420

$65

$69

$266.3M

1.0M $0.2bn

4,417 616K

2,975 2,045

0.5M

534K

$127.0M 373K

1,550

280K

0.0M

PBC I-95

South PBC

PBC PBC PBC PBC Beaches Airpor… US-1/… Turnpi… WPB Hwy

$0.1bn

$75.3M $43.3M

$38.9M

$0.0bn

PBC I-95

PBC Beaches

PBC PBC Airport/… US-1/Fe… WPB Hwy

PBC Turnpike

PBC Beaches

PBC I-95

PBC PBC PBC Airport/… US-1/Fe… Turnpike WPB Hwy

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance Year-over-Year Percentage Change by Location CYTD



December CYTD



Year



 2019  2020

Occupancy

RevPAR

ADR

21%

-10%

20%

-20%

10%

-20%

-24% -30%

-28.2%

-30.0% -35.3%

-40%

-38.2% -43.5%

-10%

PBC Beaches

PBC PBC PBC I-95 PBC PBC US-1/F… Turnpike Airport… Beaches Hwy WPB

15%

-5%

-6%

-7%

-8%

PBC US-1/Fe… Hwy

PBC Turnpike

PBC I-95

PBC Airport/… WPB

11% 10%

-10%

-30%

-0% -5%

-5% PBC PBC Airpor… US-1/… WPB Hwy

South PBC

PBC I-95

PBC PBC Turnpi… Beaches

South PBC

-20%

-29%

-40%

-2%

-40%

PBC PBC PBC PBC PBC I-95 US-1/F… Airpor… Beaches Turnpi… Hwy WPB

-20% 1%

-36%

Hotel Room Revenue

-20%

-35%

-48%

Room Nights Sold

Rooms 15%

-34%

-40%

-32%

-30%

-35%

-50%

-46% PBC PBC US-1/Fe… Airport/… Hwy WPB

PBC Turnpike

-24.0%

PBC I-95

PBC Beaches

-40%

-34.4%

-34.6%

-35.7% -39.9%

PBC PBC PBC US-1/Fe… Airport/… Beaches Hwy WPB

PBC Turnpike

PBC I-95

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance by Scale CYTD



December CYTD



Year



 2019  2020

Occupancy 60%

RevPAR

ADR

56.1%

$200

$500 48.9%

44.7%

43.5%

40%

36.1%

$181

$150

$400

$100

$172

$200

20%

$140

$61 $115

$87

PBC Budget

PBC PBC PBC Upscale Economy Midscale

PBC Luxury

3,741

0.8M

2,892

2,804

0.4M

0.2M

0.0M

PBC Midscale

PBC Luxury

PBC Upscale

PBC Economy

$52

$49

PBC Economy

PBC Luxury

PBC Budget

PBC Upscale

PBC Midscale

PBC Economy

PBC Budget

Hotel Room Revenue $247.3M

667K

0.6M

PBC Budget

PBC Midscale

875K

4,191

PBC Upscale

Room Nights Sold

Rooms 4,262

$50

$84

$0.2bn

517K

495K

459K $93.2M

$0.1bn

$88.8M

$76.1M $53.0M

$0.0bn

PBC Budget

PBC Midscale

PBC Upscale

PBC Luxury

PBC Economy

PBC Luxury

PBC Midscale

PBC Upscale

PBC Budget

PBC Economy

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

The Palm Beaches Hotel Performance Year-over-Year Percentage Change by Scale CYTD



December CYTD



Year



 2019  2020

Occupancy 0%

24%

-10% -20%

RevPAR

ADR -10%

20%

-20%

-20.0%

10% -30%

-30%

-31%

-40%

-38.2%

-39.1%

-42.1%

-50%

PBC Budget

PBC PBC PBC Upscale Economy Midscale

-40%

-44.5% PBC Luxury

PBC Luxury

-3%

-4%

-5%

PBC Midscale

PBC Budget

PBC Economy

PBC Upscale

PBC Budget

Room Nights Sold

Rooms 10%

-23%

PBC Luxury

-41%

-42%

PBC Upscale

PBC Economy

-44% PBC Midscale

Hotel Room Revenue

-10%

5% 5%

-20%

3% 1%

-16%

-20%

-30%

-32%

-40%

-37%

-4% PBC Upscale

PBC Budget

PBC PBC Economy Midscale

PBC Luxury

-50%

-33.9%

-40%

-41% -5%

-18.7%

-35.9% -40.2%

-47% PBC Budget

PBC Upscale

PBC Economy

PBC Midscale

PBC Luxury

PBC Budget

PBC Luxury

PBC Upscale

PBC Economy

-43.3% PBC Midscale

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Hotel Performance Dashboard December 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison) ADR/RevPAR

Occupancy

PBC Performance*—December 2020

*Offline rooms are rooms temporarily out of service but still included in total per STR

Hotel Performance by Location2* —December 2020

Hotel Performance by Region2*—December 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —December (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—December 2020

1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. 2. Region and Location breakdowns are customized segments for Discover The Palm Beaches. 3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year. 4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso, MXN-Mexican Peso

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Hotel Performance Dashboard CYTD—Jan. to Dec. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Dec. 2020

*Offline rooms are rooms temporarily out of service but still included in total per STR

Hotel Performance by Location2* —Jan. to Dec. 2020

Hotel Performance by Region2*—Jan. to Dec. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Dec. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Dec. 2020

The Palm Beaches Performance Ranking December 2020 The Palm Beaches Ranking vs. Florida Destinations1* (December 2020)

The Palm Beaches Ranking vs. Florida Destinations1* (January to December 2020)

*Source: STR 1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. **Offline rooms are rooms temporarily out of service but still included in total per STR

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms

Occupancy (Occ) Paid Media

Advertising and media coverage that has been payed to be distributed

Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as

1 9

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

10 1

January 2021 PERFORMANCE DASHBOARD FY 2020 Performance Indicator

Goal

PR Impressions

FY 2021 Actual

1,200,000,000 2,944,891,532

FY Goal (Post-COVID)

Current Month

FYTD

% to Goal

2,400,000,000

576,085,644

1,766,025,714

74%

Website Sessions

530,000

402,268

580,000

115,075

294,459

51%

Social Media Followers (Total)

35,000

34,129

37,500

34,992

26%

Facebook

13,700

13,455

14,700

13,923

38%1

Instagram

9,000

8,581

10,400

9,040

25%1

Twitter

12,300

12,093

12,400

12,029

-21%1

Tourism Email Subscribers

27,000

22,857

32,000

25,010

24%1

Cultural Concierge Program Leads2

1,000

753

1,000

254

25%

Visitors to the Cultural Council3

12,500

5,206

6,000

418

681

11%

Partner Referrals

50,000

40,695

40,000

6,612

19,841

50%

Co-op Packages

36%

Bolded items indicate TDC-designated performance indicators for FY21

In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly. 3 The Cultural Council building reopened to the public on December 1, 2020. 1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING In January, the Cultural Council returned to general cultural tourism creative with a newly refreshed design in target markets. mainly in the northeast, to align with Discover The Palm Beaches. The Council’s website saw the highest traffic in nearly five years, and while a more thorough review is underway, this seems largely in part to Google search and video advertising – accounting for more than 70,000 sessions in January.

FEATURED PRESS COVERAGE • • • •

Miami Curated: New Things to Do in Palm Beach and More! (Council coordinated cultural organization passes for visiting writer) Thrillist: Best Museums in Miami that are Actually Worth Visiting (coverage from December 2020 Cultural FAM tour) Travel & Leisure: 14 Birthday Trip Ideas for Every Type of Traveler (highlighting The Palm Beaches' art scene) GlobeNewswire: Celebrating Black Voices, Past and Present, in The Palm Beaches

PR & SOCIAL MEDIA Desksides: The Council engaged travel journalist (Michelle Herrmann, freelancer for Forbes; Travel & Leisure; Lonely Planet) for a virtual deskside meeting to introduce her to the destination and discuss potential story angles. Like December's desksides, she received a mailer with a #palmbeachculture season preview card and tourism swag, tea, Norton Museum of Art mugs, and a desktop garden from Morikami Museum and Japanese Gardens. Canopy Hotel Video Interviews: The Council's social team interviewed three local artists whose works are on display at the new Canopy Hotel in downtown West Palm Beach (facilitated by the Cultural Concierge program). The video interviews will air on the Council's Instagram and Facebook pages this spring. Social Media: Live coverage of the Council's "Karibu: A Celebration of Black Artists in Palm Beach County" press preview and corresponding Martin Luther King Jr. Day celebration with the MLK Coordinating Committee of West Palm Beach; virtual Muse Awards ceremony

AGENCY COLLABORATIONS Film & Television Commission (FTC): The Cultural Council continued its work with the FTC and Megastar Publishing on episode 4 of Art Adventures of The Palm Beaches. The Council also contributed footage for an upcoming episode of FTC's Facebook Watch Party series highlighting the Council's Virtual Muse Awards ceremony.

SECTOR ENGAGEMENT The Council hosted a Zoom meeting on Friday, January 29 for marketing representatives from local cultural organizations. Topics included Council programming, arts advocacy, and co-op updates, plus presentations from the Council's public relations and advertising agencies, which highlighted recent cultural tourism efforts. Fifteen participants attended.

Item 4B - Page 2

HIGHLIGHTS CULTURAL CONCIERGE PROGRAM •

For PCMA Convening Leaders 2021, the Cultural Concierge program provided support before, during and after the event: The Council engaged artist Gregory Dirr to create a custom live art installation during the PCMACL in the pre-event space. Using only upcycled materials, he produced a sculpture called Repurposed Biosphere. The mixed-media work reflected Palm Beach County’s commitment to reducing waste at meetings, while showcasing destination’s lush tropical foliage and bringing the availability of local cultural talent to planners’ attention. ▪ Tradeshow Sunglasses welcomed arriving guests to the Convention Center and Guides to Cultural Event Venues and Cultural Destination Guides were shared. ▪ A newly completed digital map of cultural sites and public art in downtown West Palm Beach was debuted as a poster during PCMACL 21. The map is available digitally to interested tourism stakeholders. On behalf of DTPB, the Concierge program solicited a proposal from Old School Square to showcase event facilities, host a luncheon, and provide an outdoor arts experience to future guests. Served on the education committee of FRLA, helping to populate a website and reviewing the online auction for its virtual event, Eat In for Education, January 20 and 21, 2021. Served on the Riviera Beach Tourism Task Force and its Marketing and Communications Committee. Fielded an inquiry from a local resort for placement of the Tradeshow Sunglasses in spring 2021. Attended Marketing Meeting of the Minds, sharing the new map digitally with attendees. The map will be periodically updated, as art installations change. A limited supply of printed maps will also be shared with hotels and visitors centers. Toured meeting spaces at Boynton Beach’s new City Center and Cultural Center Responded to inquiries from New York-based residents and several Florida drive-market visitors seeking cultural information on area galleries, museums, architecture, etc. Produced two editions of Hot Tickets from the Cultural Concierge on January 5 and 19. Increased subscribers by 2.2 percent (currently 2,855). ▪

• • • • • • • •

Item 4B - Page 3

HIGHLIGHTS REFRESHED TOURISM CREATIVE

Item 4B - Page 4

HIGHLIGHTS PCMA ACTIVATIONS AND CONVENTION CENTER MAP

Item 4B - Page 5

TDC Board Monthly Activity Report February 2021

Sports Event Recovery Moments January 2021 The Palm Beach County Sports Commission (PBCSC) is actively working with event rights holders to carefully bring their sports properties back to life in a post COVID-19 era. The month of January entailed several major victories for the recovery of sports events and tourism. Our Sports Commission is working closely with event owners in developing safety protocols and procedures that allow for a safe return to play. The below spotlights a few of the “wins” for sports tourism that took place in January.

Delray Beach Open, January 4-13, 2021 The Palm Beach County Sports Commission once again partnered with Match Point Inc. to support the Delray Beach Open by VITACOST.com, which occurred at the Delray Beach Tennis Center on January 4-13, 2021. The Delray Beach Open joins the Miami Open as the only ATP Tour events that take place in Florida. Due to the COVID-19 pandemic impacts on global travel with the ATP Tour, the Delray Beach Open changed its original date of February 12 – 21 to January 4 – 13. This dramatic schedule shift created challenges, but ultimately guaranteed that Palm Beach County’s professional tennis event would take place. In the midst of the COVID-19 pandemic, Match Point Inc. made significant changes to ensure that the Delray Beach Open would happen safely and responsibly. Most notably, attendance was restricted to 1,640, which represents 20% of stadium capacity (8,200 seats) at the Delray Beach Tennis Center. The main draw for this ATP Tour event featured 28 players in singles competition and 16 teams in doubles competition. The ATP Champions Tour, which features legends of the game, took place during the first three (3) days of the Delray Beach Open. Each year, the Delray Beach Open not only brings a strong economic impact through visiting spectators, but also puts The Palm Beaches in front of a world-wide television audience. The event was televised live to viewers across the globe with the Tennis Channel's broadcast being shown in over 150 nations. The Delray Beach Open was broadcasted live for 41 hours with a viewership of 1.4 million households nationwide.

Winter Equestrian Festival, January 6 – April 4, 2021 The Palm Beach County Sports Commission is partnering with Equestrian Sport Productions (ESP) to support the Winter Equestrian Festival, which is not only the largest annual sporting event in Palm Beach County, but it is also the longest-running equestrian event in the world, attracting both national and international athletes. The Winter Equestrian Festival is taking place at the Palm Beach International Equestrian Center in Wellington from January 6 – April 4. In 2020, the 12-week Winter Equestrian Festival was cut short by two weeks due to the COVID-19 pandemic; however, the 2021 show will feature an additional week of competition. Each year, the Winter Equestrian Festival brings a gigantic economic impact to The Palm Beaches by generating over $150 million in economic impact and nearly 100,000 room nights. Equestrian sports have led the way in terms of sports event recovery in The Palm Beaches. Social distancing naturally occurs within equestrian competitions, allowing for showjumping events to return efficiently and safely. Equestrian Sports Productions has worked with the United States Equestrian Federation, the national governing body of equestrian sport, to develop safety protocols to combat the spread of COVID-19. This effort has not only allowed one of Palm Beach County’s largest sports tourism events to return, but has been adopted by the entire equestrian sports industry. The Winter Equestrian Festival is not permitting spectators in 2021; however, participation has increased by 15%. The event hosts 6,800+ horses and 5,000 riders from all 50 U.S states and over 30 nations. Participants will compete in Hunters, Jumpers and Dressage classifications with prize money exceeding $9 million. Each week is considered an individual horse show, with more than 10,000 visitors (exhibitors, horse owners, trainers, riders, & support personnel) in attendance within 18 competition rings throughout the state-of-the-art equestrian show complex. Participation has increased due to the enhanced safety protocols implemented by Equestrian Sports Productions. Florida presents a more favorable environment compared to northeast destinations that are operating showjumping events at the same time. The Winter Equestrian Festival is offering more than 55 unique divisions of competition and is holding Olympic Qualifying events during its 3-months of competition. Wellington is currently a place where many of the world’s top equestrian teams and athletes are vying for a spot in the Tokyo Olympic Games.

Junior Honda Classic, January 2-3, 2021 The Palm Beach County Sports Commission (PBCSC) supported the Junior Honda Classic, which took place at PGA National Resort & Spa from January 2-3, 2021. The Junior Honda Classic represents a triumph for sports event recovery in The Palm Beaches. The Junior Honda Classic is an amateur golf tournament that featured both a boys and girls division, competing in a variety of age groups, that ranged from 8u to 18u. Even with the COVID-19 pandemic of 2021, the event fielded 287 golfers and generated over 300 room nights. The Junior Honda Classic presented a 36-hole competition on the Champion Course at PGA National Resort & Spa for the high school age groups. The younger age groups competed in both a 36-hole and 18hole event on the Palmer & Fazio Courses at PGA National Resort & Spa. The Junior Honda Classic belongs to the IMG Junior Golf Tour, which hosts over 20 tournaments annually. The event demonstrated best practices in mask wearing and social distancing. Golf is one of the sports leading the way for sports event recovery in a post COVID-19 world. Game Day USA Junior All-American Games, January 15-17, 2021 The Palm Beach County Sports Commission worked aggressively to ensure that one of its event clients, Game Day USA, would be able to host its event in The Palm Beaches on January 15-17. Game Day USA had awarded Palm Beach County its All-American Games. The event was initially scheduled for Ballpark of the Palm Beaches and was expected to attract over 400 youth baseball players from across the nation. The event typically generates over 1,000 room nights, pre COVID-19. This invite-only baseball property features a skill competition and games. Due to COVID-19, the event was cancelled at Ballpark of the Palm Beaches and left without a home. The Palm Beach County Sports Commission worked with Game Day USA on significant modifications and restrictions, in an effort to host the event in Palm Beach County. After the event was modified, our Sports Commission worked diligently to find and eventually secure baseball diamonds at Roger Dean Chevrolet Stadium and Jupiter Community Park. The event was capped at 200 players, but it did not lose continuity. Hosting the event saved Game Day USA’s presence in Palm Beach County and the event owner pledged to return in 2022. Game Day USA represents a huge victory for the Palm Beach County Sports Commission!

Eye of the Hurricane The Palm Beach County Sports Commission won the bid to host the inaugural “Eye of the Hurricane”, which is a US Lacrosse sanctioned event for boys’ lacrosse teams (ages 10-13). The event was expected to field 80 teams from across the nation and was set to take place at The Gardens North County District Park in Palm Beach Gardens. Unfortunately, the event had to be relocated, due to COVID-19. Upon learning that the event could not occur in The Palm Beaches because of the pandemic, our Sports Commission immediately began reaching out to partner destinations across Florida. Through the work of our Sports Commission, the event was ultimately relocated to Halpatiokee Regional Park in Stuart. Although this venue is located in Martin County, our team provided great operational support. The Sports Commission owns 80 lacrosse goals, which were delivered and set-up at Halpatiokee Regional Park by the Sports Commission’s staff. The Sports Commission also provided logistical support and procured in-kind partnerships on behalf of the event owner. This effort reinforced our commitment to the event rights holder and ensured the “Eye of the Hurricane” will take place in Palm Beach County during January of 2022. Furthermore, Palm Beach County hotels received 352 hotel room nights from this event, even though it was relocated to Martin County.

Impact of Televised Sports Events in The Palm Beaches

The Palm Beach County Sports Commission supported three events that delivered nationally televised broadcasts, creating extensive media impressions for The Palm Beaches .

The TimberTech Championship (PGA TOUR Champions) took place in Boca Raton from October 26 - November 1 and received 17.5 hours of live television coverage on the Golf Channel.

The TimberTech Championship’s viewership on the Golf Channel exceeded 3.3 million households.

The 7th edition of the Boca Raton Bowl took place at FAU Stadium in Boca Raton on December 22. The game was televised live on ESPN during primetime coverage at 7pm.

The Boca Raton Bowl’s viewership on ESPN surpassed 1.5 million households.

The Delray Beach Open (ATP TOUR) took place at the Delray Beach Tennis Center on January 4-13 and received 41 hours of live television coverage during the Tennis Channel’s broadcast.

The Delray Beach Open’s viewership on the Tennis Channel reached 1.4 million households.

National Television Viewership for the three events (golf, football, & tennis) = 6.2 million households.

18 “Destination Commercials” aired on the Golf Channel, ESPN, & Tennis Channel during these events

Events & Operations Event Support NCAA Division II Men’s Golf National Championship  Review NCAA Return to Play Covid Protocols to ensure proper administration of Championship  Review contacts with PGA National Report & Spa, and update on NCAA plans  Have initial discussions Palm Beach Atlantic University regarding NCAA protocols Eye of the Hurricane  Work with event organizer to allow use of PBCSC owned lacrosse goals; plan delivery and pickup in coordination with International Polo Club  Follow through on commitment of PBCSC event support even though event was relocated to Martin County due to Covid-19  Ensure event will return to Palm Beach County in 2022 Game Day USA Junior All-American Games  Secure alternative facilities after Ballpark of the Palm Beaches was not available due to MLB Covid Protocols  Work with Roger Dean Chevrolet Stadium to host Opening Ceremony, providing attendees MLB feel  Secure Jupiter Community Park through Town of Jupiter and Jupiter-Tequesta Athletic Association to accommodate all participants Play at the Plate Fantasy Camp  Secure additional fields with event relocation due to MLB Spring Training schedule  Work with PBC Parks & Recreation and Palm Beach Atlantic University to find adequate/available facility Palm Beaches Spartan Sprint Weekend  Work with Spartan on Covid plan for Palm Beach County to secure event approval  Coordinate with PBC Parks & Recreation Special Events on associated Impact Fees from event

Finalizing Contract Obligations 

MSBL Fall Classic



TimberTech Championship



Optimist International Tournament of Champions



RoofClaim.com Boca Raton Bowl



AJGA EVIAN Senior Showcase

Event Servicing 

Wellington March Madness



South Florida Collegiate Baseball League



Corrigan Sports Lacrosse



NCAA Division II Men’s Golf National Championship



Prospect Select Baseball

Hotel RFP & Room Blocks The generation of RFP’s and contracts for hotel room blocks, assisting with onsite registration of participants, setting up hotel room registration information for event websites, securing venues to host the events, assisting with permitting for use of venues, securing vendors to service the events (i.e. rental vehicles, tents, radios, golf carts, trainers, security, medical personnel, field lining, bleachers, transportation, concessions). All these services are offered to each event promoter, which contributes to event retention.  

USSSA Beast of the Southeast Briana Marie Cox Memorial NIT

Grants Category G Grants a. Delray Beach ITF Championships (April 22-30, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club - $4,000 b. Palm Beaches Spartan Sprint Weekend (April 24-25, 2021) – Burt Aaronson South County Regional Park - $15,000 c. Prospect Select Baseball Palm Beach Classic (June 8-14, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex - $25,000 d. First Responder Games (June 8-20, 2021) – Various Palm Beach County Facilities - $12,500 e. Perfect Game Ultimate Baseball Championship/13U WWBA Championship (June 22-25, 2021 & July 3-7, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium - $50,000 NEW f. Cal Ripken Baseball Rookie State Championship (June 24-27, 2021) – Gardens Park - $6,000 g. Perfect Game Florida Endless Summer Classic (July 8-12, 2021) – Ballpark of the Palm Beaches $4,000 h. Prospect Select Baseball The Wave Invitational (July 17-21, 2021) – Ballpark of the Palm Beaches - $6,000

Palm Beach County Sports Commission FY 21 Sports Event Calendar, January - February Event Name

Sport

Event Dates

Venue

Prjoected Room Nights

The JUNIOR Honda Classic

Golf

January 2-3, 2021

PGA National Resort & Spa

309

Lou Groza Award Virtual Celebration

Football

January 4, 2021

Orange Bowl Field at Glades Pioneer Park

N/A

Delray Beach Open by VITACOST.com (ATP World TOUR)

Tennis

January 4-13, 2021

Delray Beach Tennis Center

1,100

Winter Equestrian Festival

Equestrian Sports

January 6 - 30, 2021

Palm Beach International Equestrian Center

28,444

Florida LAX Festival

Lacrosse

January 9-10, 2021

Lake Lytal Park

120

NexStar Lacrosse National Recruiting Showcase

Lacrosse

January 9-10, 2021

Caloosa Park

Game Day USA Junior All-American Games

Baseball

January 15-17

Jupiter Community Park & Roger Dean Cheverolet Stadium

276

Wellington Soccer Shootout

Soccer

January 15-18, 2021

Village Park

Eye of the Hurricane

Lacrosse

January 16-17, 2021

Halpatiokee Regional Park (venue relocated in stuart - PBC hotels still utilized)

352

West Boynton Groundhog Day Tournament

Baseball

January 25-31, 2021

West Boynton Park & Santaluces Athletic Complex

N/A

Palm Beach County Sports Commission FY 21 Sports Event Calendar, January - February Event Name

Sport

Event Dates

Venue

Prjoected Room Nights

Hurricane Junior Golf Tour Palm Beach Junior Open

Golf

January 30-31, 2021

Westchester Country Club

165

Florida Junior Tour

Golf

January 30-31, 2021

PGA National Resort & Spa

USSSA Fastpitch Softball ClayZinga

Fastpitch Softball

January 30-31, 2021

Lake Charleston Park

Florida State Golf Association (FSGA) Women's International Four-Ball

Golf

February 10-11, 2021

Wanderers Club

USSSA Fastpitch Softball Bandits Presidents Day

Fastpitch Softball

February 13-14, 2021

Lake Charleston Park

Gauntlet of Polo (C.V. Whitney Cup)

Polo

February 17 - March 7, 2021

International Polo Club

N/A

Professional Bowling Association (PBA) Players Championship Final

Bowling

February 21, 2021

Bowlero

115

East End Volleyball Sunshine Series

Beach Volleyball

February 27-28, 2021

Singer Island Municipal Beach in the City of Riviera Beach

110

Professional Bowling Association (PBA) Tournament of Champions

Bowling

February 28, 2021

Bowlero

150

Total Projected Room Nights

31,556

Memorandum

Date:

January 26, 2021

To:

Board of Directors

From: Michael Zeff

Subject: Lou Groza Virtual Celebration _____________________________________________________________________________________ Below is a summary of marketing and earned media success surrounding the Lou Groza Collegiate PlaceKicker Award, which is the national college football award established by our Sports Commission. Since the marketing and media efforts for the award began in July with the release of the preseason watchlist and culminated with a live presentation of the award on ESPN last week, the Lou Groza Award has received extensive media coverage for our destination. Below is a breakdown of the earned media from our PR efforts. In additional to the national broadcast on ESPN, which attracts nearly 1 million unique viewers, a total of 3,360 media mentions were achieved, including coverage by television stations in 23 different states throughout the Country. Our local award celebration was unfortunately unable to take place in person during 2020 due to Covid19. Our Sports Commission undertook the large effort of producing a virtual celebration for television and digital platforms. In partnership with ESPN West Palm, we created an entertaining show to celebrate our Lou Groza Award finalists and recognize our annual high school award finalists and winners. The Lou Groza Award reached millions of people worldwide through media and the ESPN broadcast with: • • •

11,142,836 views in total national TV audience 1,547,607 views in total local TV audience 2,028,098,234 views in total online and print audience

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

This widespread coverage turned in a strong earned media value for the award and The Palm Beaches with: • • •

$538,805 in national TV publicity $172,829 in local TV publicity $35,403,149 in total online and print publicity

The virtual celebration of the Lou Groza award and subsequent presentation live on ESPN, led to a tremendous social media impact for our destination. The official @LouGrozaAward twitter account: • •

received 1,835,000 unique impressions gained 518 new followers, a 10.8% increase

The Palm Beach County Sports Commission’s twitter account, @pbsportsfl, also benefitted with: • •

117,467 impressions 4.6% increase in Twitter following

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Sports-Development Sports Development Executive Summary In FY 21, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of January in FY 21.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 21, and below is a breakdown of the development efforts over the past month: 



NCAA Division I Men’s Soccer National Championship First & Second Round o April 23-26, 2021 o 240 projected participants o 750 projected room nights NCAA Division I Women’s Soccer National Championship First & Second Round o April 24-27, 2021 or April 26-29, 2021 o 240 projected participants o 750 projected room nights Elite Tournaments Major Soccer Tournament o December 3-5, 2021 o 10,000 projected participants o 15,600 projected room nights Sun Conference Women’s Flag Football Tournament o March 20, 2021 o 96 projected participants o 100 projected room nights CONCACAF Beach Soccer o April of 2021 o 200 projected participants o 450 projected room nights CONCACAF Olympic Qualifier o May or June of 2021



o 80 projected participants o 500 projected room nights Perfect Game WWBA World Championship o October 7-11. 2021 o 1,584 projected participants o 3,500 projected room nights Perfect Game WWBA Freshmen World Championship o October 7-11, 2021 o 1,152 projected participants o 2,600 projected room nights Perfect Game WWBA 14U World Championship o October 16-19, 2021 o 468 projected participants o 900 projected room nights International Waterski & Wakeboard Federation (IWWF) Pan American Wakeboard Championships o May 27-31, 2021 (Tentative) o 150 projected participants o 450 projected room nights Southern Invitational (College Golf Invitational) o March 1-2, 2021 o 100 projected participants o 200 projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 21, and below is a breakdown of site visits conducted over the past month:   

MGO Events & ISHA – WBSC Baseball of Americas Qualification – FITTEAM Ballpark of the Palm Beaches International Slow Pitch Softball – ISPS Florida Championship – Burt Aaronson South County Regional Park, Ballpark of the Palm Beaches, Okeeheelee Park & Seminole Palms Park Washington Spirit (NWSL Team) – Washington Spirit Preseason Training – Palm Beach Atlantic University’s Rinker Athletic Complex, The Gardens North County District Park & PGA National Resort & Spa

Major Bid & Development Projects Baseball Americas Qualifier for the XXXII Olympiad The Palm Beach County Sports Commission is working on a bid to bring Florida its first Olympic Qualifying event for the sport of baseball by hosting the Baseball Americas Qualifier for the Games of the XXXII Olympiad. The Palm Beach County Sports Commission and the Treasure Coast Sports Commission would join forces to host the Baseball Americas Qualifier for the Games of the XXXII Olympiad at Ballpark of the Palm Beaches in West Palm Beach and Clover Park in Port St. Lucie. This Olympic Qualifier would feature 8 national teams competing in 16 games over a 6-day span, from June 5-10, 2021. The Baseball Americas Qualifier for the XXXII Olympiad would be the only Olympic Qualifier for the sport of baseball taking place in the United States. The participating national teams include: United States, Cuba, Dominican Republic, Venezuela, Puerto Rico, Canada, Nicaragua, and Colombia. The qualifier’s conquering nation will gain a berth into the 2021 Olympic Games in Tokyo, Japan. The runner-up and third place National Teams will compete in the Final Olympic Qualifier taking place in Taiwan. Washington Spirit Preaseaon Training The Palm Beach County Sports Commission and the Palm Beach Film Comission are working on a development effort to bring the Washington Spirit, a professional Women’s Soccer team from Washington D.C. that competes in the National Women’s Soccer League (NWSL), to Palm Beach County for preseason training at Palm Beach Atlantic University’s Rinker Athletic Complex. The Washington Spirit will bring approximately 40 players, coaches, trainers, and technical staff to Palm Beach County from March 1st to 21st, 2021 to train as well as take part in scrimmages with colleges and other professional women’s teams. The Sports Commission and Washington Spirit are striving for this to be a longterm relationship where the Spirit return annually. Elite Tournaments Major Soccer Event The Palm Beach County Sports Commission is working with Elite Tournaments, a major multi-sport event company based in Baltimore, MD, to hopefully bring a large soccer tournament for June of 2022. The event would feature over 500 boys and girls youth soccer teams from across the nation, and would utlize over 30 soccer pitches over the three (3) day event. With the size of the event, we are working with the Interantional Polo Club to provide all 30+ fields in one location. This event would bring in over 10,000 participants.

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

NCAA Division I Men's Soccer National Championship First & Second Round

April 23-26, 2021

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

NCAA Division I Women's Soccer National Championship First & Second Round

April 24-27, 2021 or April 26-29, 2021

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

Sun Conference Women's Flag Football Tournament

March 20, 2021

250

346

100

Working on Venue Specifications & Availaiblity

Working on Venues

CONCACAF Beach Soccer

April of 2021

200

500

700

450

Riviera Beach

Working on Bid Proposal

CONCACAF Olympic Qualifier

May or June 2021

2,500

2,580

500

International Polo Club or FAU Stadium

Working on Bid Proposal

Perfect Game WWBA World Championship

October 7-11, 2021

1,584

2,250

3,834

3,500

Rorger Dean Chevrolet Stadium

Workind on Bid Proposal

Perfect Game WWBA Freshmen World Championship

October 7-11, 2021

1,152

1,728

2,880

2,600

Ballpark of the Palm Beaches

Workind on Bid Proposal

Perfect Game WWBA 14U World Championship

October 16-19, 2021

468

702

1,170

900

Ballpark of the Palm Beaches

Workind on Bid Proposal

IWWF Pan American Wakeboard Championships

May 27-31, 2021 (Tentative)

150

500

650

450

Shark Wake Park 561

Awarded Event

Southern Invitational

March 1-2, 2021

100

150

2590

200

The Falls Club

Awarded Event

Perfect Game Ultimate Baseball Championship

June 22-25, 2021

720

1080

1800

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Perfect Game 13U WWBA National Championship

July 3-7, 2021

648

972

1620

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Next Level Greats 7v7 Flag Football

February 6-7, 2021

300

600

150

Lake Lytal

Finishing Event Planning Details

Washington Spirit Preseason Training

March 10-31, 2021

500

FAU, PBAU, Lynn University, The Gardens North County District Park

Awarded Event

World Baseball Softball Confederation (WBSC) Baseball Americas Qualification Event

May 30 - June 5, 2021

320

5000

5320

2,000

Ballpark of the Palm Beaches & Clover Park

Working on Bid Proposal

International Slow Pitch Softball (ISPS) World Championship

May/June/August/September of 2021

900

1,350

2,250

500

Various Softball Fields Throughout Palm Beach County

Researching Softball Field Availability

Jackson T. Stevens Cup

October of 2022

160

3,000

3,160

500

Seminole Golf Club

Awarded Event

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

ClubCorp Club Life Champions Classic

September 4-15, 2022

500

750

1250

1,850

PGA National Resort & Spa

Finalizing Proposal with PGA National

USA BMX National Event

January 29-31, 2021

800

1200

2000

1,050

Okeeheelee BMX

Working on Venue Availability

AAU Basketball South Florida Regional

January 15-17, 2021

600

1200

360

Palm Beach County Convention Center

Finalizing Proposal for Submission

USA Archery Target Nationals & U.S. Open

August 10-13, 2022 & August 9-12, 2023

400

600

2560

985

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

Southern Invitational

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

USGA Walker Cup

May 8-9, 2021

100

500

600

700

Seminole Golf Club

Awarded Event

National Collegiate Baseball Association (NCBA) Division I World Series

May 27th - June 4th, 2021

200

300

500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

160

206

Wyndham Grand Jupiter at Harbourside

Submitted Bid

Perfect Game 15U WWBA National Championship

July 9-16, 2021

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 16U WWBA National Championship

July 16-23, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 17U WWBA National Championship

July 23-30, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Small College Basketball Tipoff Classic

November 4-5, 2022

160

2,000

2,160

600

Greene Complex at PBAU

Working on Venue Availability

NXL Paintball World Cup

November 10-14, 2021

2,000

3,000

5,000

3,000

Researching Venue Opportunities

Working on Venue Specifications

ProspectWire Summer Classic

June 25-30, 2021

750

1,125

1,875

1,300

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Venue Availability

CSE's Southeast Softball Nationals

July 23-25, 2021

900

1,350

2,250

1,180

Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional

Working on Venue Availability

Game Day USA Junior All American Game

January 15-17, 2021

150

225

375

300

Rinker Athletic Complex, Gardens Park

Working on Venue Availability

21,500

34,320

55,820

58,786

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

MGO Events & ISHA

WBSC Baseball Americas Qualification

Ballpark of the Palm Beaches

1/26/2021

International Slow Pitch Softball

ISPS Florida Championship

Burt Aaronson South County Regional Park, Ballpark of the Palm Beaches, Okeeheelee Park & Seminole Palms Park

1/11/2021

Washington Spirit (NWSL Team)

Washington Spirit Preseason Training

Palm Beach Atlantic University's Rinker Athletic Complex, The Gardens North County District Park & PGA National

1/8/2021

World Baseball Softball Confederation (WBSC)

WBSC Baseball Americas Qualification

Ballpark of the Palm Beaches

12/16/2020

Corrigan Sports Enterprises

Brine National Cup

The Gardens North County District Park & International Polo Club

12/15/2020

Game Day USA

Game Day USA JAAG

Miller Park, Olympica Park, Little League Park, Santaluces Athletic Complex, Phipps Park, Gardens Park, Jupiter Community Park

12/2/2020

NXL Paintball

NXL Paintball World Cup

Burt Aaronson South County Regional Park, International Polo Club, John Prince Park, Ballpark of the Palm Beaches & The Gardens North County District Park

11/17/2020

Florida Mayhem & Mutineers

Various Esport Event Opporunities

Palm Beach County Convention Center

10/29/2020

US Youth Soccer

Various Event Opportunities

International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex

10/27/2020

Perfect Game

Perfect Game WWBA

Jetblue Park, Lee County Sports Complex

10/8/2020

Newsletter of the Palm Beach County Film and Television Commission | February 2021

IN THIS ISSUE 1 WINTER EQUESTRIAN FEST 2 CHANGING SEAS 3 TAYLORMADE FOR TV 4 SEA TURTLE SPOTLIGHT 5 WATCH PARTY UPDATE 6 LOCATION IMPROVEMENTS 7 PBAU’S ART SYNERGY

FILM FLORIDA PODCAST - FEBRUARY Thom Gossom Jr. Senator Joe Gruters ...and more!

HORSES JUMPING ACROSS SCREENS EVERYWHERE The season of ponies with pomp and circumstance has descended upon Wellington, located in the heart of The Palm Beaches. The Winter Equestrian Festival (WEF) has once again returned to the Palm Beach International Equestrian Center (PBIEC). The 2021 edition brings an expanded schedule of equestrian events through Sunday, April 4. Not only is WEF the largest annual sporting event in Palm Beach County, but it is also the longest-running equestrian event in the world, attracting both national and international athletes. Because of the pandemic, many events in Europe were cancelled. With the rescheduling of the 2020 Tokyo Olympics, many international countries will use WEF as their Olympic selection trials. Equestrian Sport Productions (ESP) is offering fully produced live streams for Saturday Night Lights, grand prix classes, and other major events free of charge for people watching from home. ESP President Michael Stone shared, “We are going to work with Olympic and World Equestrian Games announcer Steven Wilde to make it a full presentation with interviews and more to make the live stream fun and interesting to watch.” Wellington Equestrian Partners and the Village of Wellington will also co-sponsor equestrian events to broadcast on Channel 18 on Comcast and Channel 99 on AT&T. Due to health and safety concerns surrounding the pandemic, spectators and general public are not allowed at PBIEC, but ESP looks forward to welcoming the community and equestrian fans back in 2022. For more, visit pbiec.coth.com.

SHARKS AND RAYS ON DISPLAY

TAYLORMADE FOR PERFECTION

South Florida PBS’ Changing Seas goes beneath the surface with ocean explorers as they uncover new information that could lead to scientific breakthroughs, shedding light on how human activities are threatening ocean resources. An upcoming episode that recently wrapped filming in The Palm Beaches follows local scientists working with anglers to tag coastal sharks and manta rays. These scientists have discovered that the coast of Palm Beach County is a potential nursery for manta rays, and over ¼ of the rays are affected by fishing lines. Working together with anglers to design a conversation campaign, signs have recently been put up at Juno Beach Pier and Lake Worth Beach Pier advising what to do when a manta ray is caught by fishing lines. The series is a great example of how entertainment can make a difference. See more at changingseas.tv. Juno Beach Pier

Seeking an “anywhere USA” idyllic suburban backdrop, TaylorMade golf products found the perfect setting in the picturesque Abacoa neighborhood in Jupiter for their latest ad campaign. Showcasing their highly anticipated SIM2 driver, the commercial features golf legends like Tiger Woods and Rory McIlroy along with hobbyists practicing their sport at dawn, in the rain and in the heat with the #BeyondDriven slogan. Abacoa’s colorful sunrises and white picket fences get a cameo in the national commercial airing as the 2021 PGA Tour kicks off. While the company is based out of California, TaylorMade finds itself on Florida’s shores for commercial productions when seeking golf’s top talent (many of which are PBC residents), ideal weather conditions, and some of the best courses in the world in Florida's Golf Capital®. Backyard Scene in Abacoa See more at taylormadegolf.com. 4D

FOCUS ON FILM PLASTI-POCALYPSE

NEW YEAR, NEW PETS

Coming off a recent win at the 44th Annual Suncoast Regional Emmy Awards for WLRN’s Troubled Waters: A Turtle’s Tale, documentary filmmaker Rory Fielding is in production on a new project titled Plasti-Pocalypse. In collaboration with the Gumbo Limbo Nature Center (GLNC) in Boca Raton, the documentary focuses on plastic pollution and its effects on our oceans, animals and humans. “It wasn’t easy filming endangered sea turtles for Troubled Waters, now I’m crazy enough to try it again! These projects wouldn’t be possible without the help of local experts like those at the GLNC, and it’s an honor to showcase the important work that they do,” said Rory. Plasti-Pocalypse is set for distribution on South Florida PBS. See more at roryfieldingfilms.com.

As the clock struck midnight on New Year’s Eve, Stephanie Redding of Royal Palm Beach signed adoption papers at Loxahatchee’s Big Dog Ranch Rescue, becoming the first person in Palm Beach County to adopt a pet in the new year. The adoption event got a big boost when local resident and reporter Randi Kaye broadcast live from the shelter three times during CNN’s New Year’s Eve Live event, which was hosted by anchor Anderson Cooper and Bravo network host/producer Andy Cohen. The fun-filled furry event was part of a collaboration between CNN and Big Dog Ranch Rescue, the largest no-kill shelter in the country. Globally, CNN International is the most widely distributed news channel, reaching over 402 million Randi Kaye with pup Gatsby households. See more at bdrr.org.

ANTICIPATING THE HONDA CLASSIC The Honda Classic is coming back to The Palm Beaches for a re-imagined event that’ll once again welcome spectators to the PGA National Resort & Spa in Palm Beach Gardens from March 15-21, But first, NBC’s Golf Channel relived the excitement from last year when Sungjae Im won in thrilling fashion during a recent repeat broadcast. Millions of golf enthusiasts tuned in for 2020’s live televised coverage and more than 200,000 fans were in attendance, breaking the attendance barrier for the fifth consecutive year, just before the pandemic hit. This year’s attendance will be limited, which means TV ratings are expected to be much higher than previous years. Kenneth Kennerly, Executive Director of the Honda Classic, assured fans that they are doing “everything possible to make sure The Honda Classic will be a great experience.” See more PGA National Resort & Spa at thehondaclassic.com.

INFLUENCER TURNED ADVENTURER A kayak tour along the Wild and Scenic Loxahatchee River led by Jupiter Outdoor Center (JOC) guides was recently captured by Colombian travel influencer Juanes Velez. With about 315,000 followers Kayaking the Loxahatchee on Instagram, Velez blogs regularly from destinations around the world. Velez’s adventure in Riverbend Park in Jupiter included a bicycle trip to Cowpen Lake and his first attempt at stand-up paddle boarding. “Juanes caught on right away. He was amazed at the beauty. He took lots of photos and video,” said JOC’s Candace Buddeimeier. The tour was set up through Brianna Barnebee, senior public relations account executive for VISIT FLORIDA. Juanes also visited other outdoor and wildlife-focused spots in Palm Beach County. “He has a large following and is an up-and-coming travel influencer with audiences in both Mexico and Colombia,” said Brianna. See more about local experiences offered by the JOC at jupiteroutdoorcenter.com.

PBTV FACEBOOK WATCH PARTY NEARS A HALF MILLION VIEWS

Audience numbers are growing for The Palm Beaches TV’s Facebook Watch Party series. What began in the summer of 2020 has evolved into a weekly event with a cumulative viewing audience of nearly a half million. The Facebook Watch Party series offers abbreviated content and clips from many of the programs that air on The Palm Beaches TV channel. February episodes will feature a visit to the eclectic and artsy community of Lake Worth Beach via South Florida PBS’ signature series On the Town in The Palm Beaches. Other episodes will highlight Birding Adventures and the fishing series Hooked on The Palm Beaches. The fun happens each Tuesday at noon EST on The Palm Beach County Film and Television Commission’s Facebook page. Join the party at facebook.com/FreePermits.

FOCUS ON FILM MUSIC VIDEO TO INSPIRE HOPE

WATCH 50+ FILMS FROM HOME

The mission of Nat King Cole Generation Hope, Inc. (NKCGH) is to provide music education to children with the greatest need and fewest resources. Based out of Boca Raton and co-founded by Timolin and Casey Cole, the non-profit organization develops strategic partnerships with community organizations, school districts and the business community by providing grants and building sustainable music programs that can be replicated across the country. Hugo Creative out of Washington, DC recently produced a music video for NKCGH at Sugar Sand Park in Boca Raton, utilizing the carousel, playground and Willow Theatre as backdrops for an uplifting song about coming together in the midst of the pandemic. The video will be released online and utilized at community events across the country. See more at Timolin & Casey Cole natkingcolegenhope.org.

The Adolph & Rose Levis Jewish Community Center’s Sandler Center presents its 2021 Virtual Judy Levis Krug Boca Raton Jewish Film Festival (BRJFF). The virtual festival will run till May 16, featuring Jewishthemed films from around the world ranging from historical dramas to documentaries. Special to this year’s virtual festival are 24 insightful webinars with filmmakers, cast members, and community lecturers. These webinars are free to the public and will be accessible until the end of the festival. "Our strong relationship with the film industry has allowed us to present patrons with a high-quality lineup of films and speakers year after year, in turn, we are able to continue to inspire, educate and connect with our community," said Lesley Rich, BRJFF Program and Production Director. See more at bocajff.org.

RIFF RAFF IN RIVERBEND AWARDING FOOTBALL EXCELLENCE The 2020 Lou Groza Award show was held virtually last month and was broadcast nationally by ESPN. More than 11 million college football fans tuned in for the show, generating more than a half-million dollars in national TV publicity and $35M in online and print media value. The annual event, which has become one of the most prestigious college football awards, was established in 1992 by the Palm Beach County Sports Commission and is presented to the nation’s top collegiate place-kicker. The event also celebrates local highschool football programs in Palm Beach County through three distinct awards: the Sam Budnyk Coach of the Year Award; the Palm Beach County PlaceKicker of the Year Award; and the Palm Beach County Player of the Year Award. To learn more about the Lou Groza Award and for a list of previous years’ winners, visit lougrozaaward.com.

Hip-hop artist RiFF RAFF got the VIP treatment while filming a music video for his latest hit, Million Dollar Mullet, at Riverbend Park. A South Florida resident, RiFF RAFF was looking On Location in Riverbend Park for the perfect location close to home and found the lush green backdrops of Riverbend fit the bill. The production team was able to permit an isolated section of the expansive park where they could film scenes with dirt bikes, ATVs and even a flame bar, safely distant from parkgoers with PBC Fire Rescue onsite. The Palm Beach County Parks & Recreation Department made it all possible after an initial location request followed by a technical scout, making RiFF RAFF’s million-dollar vision a reality. Speaking of millions, the video currently has over 1.2 million views on YouTube. Watch the full video at youtube.com/watch? v=53Rn1c4dCKg.

SELLING SNACKS TO SHARKS A Boynton Beach couple pitched their business idea for a special snack to ABC’s panel of TV sharks. Jennifer and Michael Gallagher are the co-founders of His and Her Bar, a unique product billed as “the world’s first aphrodisiac bar.” The snack-bar-with-a-twist, made with chocolate, dates, and a variety of nuts, contains maca root. The Gallaghers explained that maca is a “Peruvian natural Viagra,” and introduced their tasty invention on Shark Tank. The episode aired last month, reaching millions of viewers during prime-time television. The couple admits their snack does not provide “instant gratification,” but believes it’s a “healthy lifestyle product that boosts libido naturally.” Prior to becoming entrepreneurs, Michael served as a Palm Beach County firefighter and Jennifer worked as an advertising sales and marketing professional. To learn more, visit hisandherbar.com. 4D

FOCUS ON FILM FLASHBACK FEATURE: CADDYSHACK Caddyshack, released in July 1980, was filmed throughout South Florida, including Palm Beach County. Starring iconic comedians Chevy Chase, Bill Murray, Rodney Dangerfield and Ted Knight, the film follows an ambitious caddie (Michael O'Keefe) who seeks to gain the favor of a stodgy judge (Knight) in charge of the caddie scholarship program at the fictitious Bushwood Country Club. With a budget of $6 million, first-time director Harold Ramis along with the talented cast and crew set up shop in South Florida over the course of 11 weeks in the fall of 1979 to hit the links. The Fourth of July dinner party scene took place at the Boca Raton Resort & Club. See more about the cult classic at en.wikipedia.org/wiki/Caddyshack.

LOCATION SPOTLIGHT IMPROVEMENTS IN WEST PALM BEACH The downtown district of West Palm Beach offers exciting new angles now that several improvement projects have been completed. Historic Clematis Street is a very popular Curb-less Clematis Street destination with a mix of international restaurants and retail, and has been transformed to create a more enjoyable walking and biking experience with wider sidewalks and more shade trees. Even the alleys on both sides of the street have been improved with water, sewage and drainage projects that cleaned up the appearance at every turn. The tri-color brick paver roadway that cuts through Rosemary Square feels very French and gives the space a European look, which is a bonus for productions that want the look without Cheats as European the hassle of international travel. Modern updates to the lighting and a reimagined fountain create striking backdrops for fashion photography and scene work that calls for an exciting backdrop. The Kravis Center for Performing Arts has completed improvements in and around the property with a new parking garage, a larger lobby that opens onto the pedestrian-friendly Kravis Center Plaza plaza with a striking red sculpture that is unique and functions as curved outdoor seating. The water fountain was reimagined and offers the sound of flowing water as well as a curved wall. For more information about filming in The Palm Beaches, please visit pbfilm.com.

EDUCATION CORNER PBAU LAUNCHES NEW COLLEGE OF ARTS Located on the picturesque Flagler Drive waterfront in West Palm Beach, Palm Beach Atlantic University’s (PBAU) highly acclaimed School of Communication & Media is home to an array of programs that have produced celebrated performers, broadcasters, writers, directors and advertising and public relations professionals. These award-winning programs cover a range of dynamic and interesting areas within the fields of communication and media. Whether students are launching toward a career on Broadway, making movies, writing for print or broadcast media or developing that next viral ad campaign, PBAU can prepare them to make their mark on the world. Recently, PBAU has joined the forces of the School of Communication & Media with their School of Music & Fine Arts creating the all-encompassing, College of the Arts, starting in Fall of 2021. “The melding of these two Schools will provide many interdisciplinary opportunities, optimizing synergies and efficiencies to further leverage the Arts at PBAU and in our Palm Beach community,” commented Jason Lester, Acting Dean, School of Communication & Media at PBAU. “The College of the Arts will now include Cinema, Communication, Dance, Digital Media, Gaming, Graphic Design, Journalism, Music, Public Relations, Sports Broadcasting, Theatre, and Visual Art.” To learn more about PBAU’s exciting Arts programs, visit pba.edu/ academics/schools/communication-media.

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com

To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

December 2020 & Year-End Production Activity Report At the end of each calendar year, the film commission staff conducts a comprehensive wrap-up survey which entails extensive outreach. This year’s survey included contacting 146 local production-related companies via email and/or phone. At this point, 108 companies (74%) have responded to the survey. This information is vital in demonstrating the positive impact the entertainment production business has on the local economy, as well as reflecting how Palm Beach County’s production community was affected by the COVID-19 pandemic. Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the widespread impact of the Coronavirus, this page will serve as an overall summary of data collection and trends throughout various stages of the pandemic in 2020.

(October-December 2020) During the month of December 2020, the number of daily COVID-19 cases in Florida continued to increase, following a rising trend beginning in October after a marked decline in September. Cases had reached between 4,000-5,000 per day by the end of October, then doubled to 8,000-10,000 by the end of November, then nearly doubled again to 15,000-17,000 by the end of December. However, due to a general surge in cases throughout the country as a whole, national media coverage did not focus on Florida as much as it had earlier in the pandemic. Production activity experienced a steady increase from October through December 2020. Specific to December, Total Permits Issued surpassed last year (31 for December 2020 vs 20 for December 2019), as well as NonPermitted Productions (22 vs. 18), Leads (23 vs. 19), and Lead Conversions (13 vs. 10). Notable productions in December included a MasterClass with Wayne Gretsky at the PBC Convention Center, a commercial for AmTrust/Troy’s BBQ, South Florida PBS’ TV docuseries Changing Seas, a music video for Nat King Cole Generation Hope, and the web series Planet Bio featuring Joe Namath. Background Context (March –September 2020): Following a rapid increase in confirmed COVID-19 cases and public awareness in the United States in mid-March, a massive social distancing effort effectively shut down production sets across the country. Many of the locations that fall under the FTC’s One-Stop Permitting process closed to public access amidst Governor DeSantis’ Stay At Home order, which went into effect March 26, 2020. As businesses were urged to begin working remotely from home whenever possible, studio projects and on-location productions alike were either postponed or cancelled in the interest of prioritizing public health. The Stay At Home order was not lifted in Palm Beach County until May 11, at which point Phase One of Governor DeSantis’ reopening plan was enacted. While the FTC’s services have continued uninterrupted and permit requests have been accepted and reviewed on a case-by-case basis, State of Florida Executive Orders made on-location production all but impossible during half of March, the entire month of April, and half of May 2020. During the months of June and July 2020, the number of COVID-19 cases in Florida increased by a factor of 15, from a maximum of 1,204 per day in May to 15,300 in July. While the production industry set an example for safety, health and accountability measures while getting back to business with guidelines from DGA, SAG-AFTRA, IATSE, Teamsters, Film Florida and many others, the surge in Florida cases was widely covered on national media outlets, making it difficult to attract out-of-state

4.E.

production and slowing the intake of new leads. During the months of August and September 2020, COVID-19 cases in Florida decreased significantly, from the 15,300 record peak to 738 on September 28. The public perception and national media coverage surrounding Florida visitation improved, giving filmmakers and producers considering Palm Beach County for on-location work more confidence for the safety of their casts and crews. Prior to the outbreak, production in Palm Beach County was experiencing an increase year-over-year. The total number of permits issued from January 1-March 15, 2020 (just before the shutdown) was 85, compared to 71 for January 1-March 15, 2019, a 19% increase. Annual production data through December 2020 correlates with nationwide trends in production business impacts, as well as the experiences reported amongst Film Commissions throughout the State of Florida who have cited an increase in production in the months of August-December, following the postponements and cancellations that plagued June and July (due to the surge in Florida COVID cases)1. A study released by The Brookings Institution, a nonprofit public policy organization, measured the impacts of COVID-19 on the creative economy and estimated a 30% loss in creative industry occupations nationwide2. While this correlates with Palm Beach County’s industry data (with an estimated decrease of 28% in revenue for the year), production in Florida does seem to be recovering more readily than in other states plagued by continued shutdowns. FilmLA (Los Angeles) released their 3rd quarter report for July 2020-September 2020 which indicated production had declined by 54.5% year-over-year3. As a result of the data collected through Permitted Productions, Non-Permitted Productions, and the FTC’s comprehensive year-end wrap up survey to the local production community, percentage change variances of ± 10% are as follows:      

Production Revenue: 28% decrease Hotel Room Nights: 49% decrease Production Days*: 22% decrease Total Productions: 15% decrease Lead Conversions: 12% decrease Website Unique Visitors**: 21% decrease

*Production Days includes reports of pre-production and post-production work that take place remotely within our local production community. **While website traffic has experienced a decrease year-over-year due to a reduction in lead and permit inquiries during the lockdown period, traffic via social media has experienced a notable increase of 59%. This increase is attributed to The Palm Beaches TV Facebook Watch Party, targeted marketing upon the state reopening, and engagement with local production stories.

The FTC continues production community outreach to provide support and collect information regarding the long-term effects of the COVID-19 pandemic on the industry as a whole moving into 2021.

Source: Film Florida Film Commission Council Source: The Brookings Institute – “Lost art: Measuring COVID-19’s devastating impact on America’s creative economy” 3 Source: FilmLA 2020 Third Quarter Report 2

4.E.

January 2020 Production Activity Activity Report Report December 2020 and Year-End Production PRODUCTION REVENUE

Dec 2019

YTD 2019

Dec 2020

YTD 2020

$58,329,065

$238,166,811

$50,819,064

$171,317,524

12-MONTH ROLLING REVENUE January 2020 - December 2020

CHANGE -28%

$171,317,524

HOTEL ROOM NIGHTS

5,421

16,842

1,687

8,518

-49%

PRODUCTION DAYS

10,632

17,279

8,083

13,497

-22%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

20 18 38

325 234 559

31 22 53

265 209 474

-18% -11% -15%

State FC and Susan Simms Other Leads and Return Clients

3 16

42 240

1 22

33 236

-21% -2%

TOTAL LEADS

282

269

-5%

LEAD RESPONSES

280

266

-5%

LEAD CONVERSIONS

119

105

-12%

2,479

32,323

2,362

25,499

-21%

WEBSITE UNIQUE VISITORS

4.E.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Three Months Ending December 2020 Period To Date Actual

Curr Budget

Year To Date Budget Var

Actual

Curr Budget

Annual Budget Budget Var

Actual

Annual Budget

Budget Var

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

125,546 0 35,133 38,226 16,037 1,166 0 7,680

243,200 0 56,040 220,450 70,380 2,000 15,480 (6,190)

(117,655) 0 (20,907) (182,224) (54,344) (834) (15,480) 13,870

172,268 10,000 56,184 (43,264) 27,630 2,236 5,732 27,827

562,700 0 94,030 466,570 144,270 24,800 109,180 (18,570)

(390,432) 10,000 (37,846) (509,834) (116,640) (22,564) (103,448) 46,397

172,268 10,000 56,184 (43,264) 27,630 2,236 5,732 27,827

1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)

(1,607,732) 10,000 (309,296) (1,695,264) (367,470) (100,164) (305,628) 102,167

TOTAL OPERATING REVENUE

223,788

601,360

(377,572)

258,614

1,382,980

(1,124,366)

258,614

4,532,000

(4,283,386)

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

34,689 32,366 6,507 22,674 92,926 21,223 10,608 18,490 28,521

29,040 38,630 29,390 25,240 204,890 27,850 13,340 24,030 30,640

(5,649) 6,264 22,883 2,566 111,964 6,627 2,732 5,540 2,119

82,924 79,995 37,735 55,918 316,915 65,307 31,614 54,061 84,727

87,190 122,320 71,740 76,040 631,380 83,750 45,100 77,170 90,220

4,266 42,325 34,005 20,122 314,465 18,443 13,486 23,109 5,493

82,924 79,995 37,735 55,918 316,915 65,307 31,614 54,061 84,727

424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000

341,176 481,505 260,965 277,582 2,251,385 287,393 179,186 302,839 303,273

TOTAL OPERATING EXPENSES

268,004

423,050

155,046

809,196

1,284,910

475,714

809,196

5,494,500

4,685,304

NET OPERATING INCOME (LOSS)

(44,217)

178,310

(222,527)

(550,582)

98,070

(648,652)

(550,582)

(962,500)

411,918

OPERATIONAL CAPITAL EXPENSES

(14,540)

3,200

(17,740)

(14,540)

30,000

(44,540)

NET OPERATING INCOME (LOSS) AFTER CAP-X

(29,677)

178,310

(207,987)

(536,041)

94,870

(630,911)

(536,041)

(992,500)

456,459

5,868 5,868

675,000 (59,775) 62,500 677,725

(675,000) 59,775 5,868 (62,500) (671,856)

5,868 5,868

2,443,728 2,700,000 (239,101) 250,000 5,154,627

(2,443,728) (2,700,000) 239,101 5,868 (250,000) (5,148,759)

1,000 112,500 3,750 1,500 49,821 155,000 323,571

4,000 450,000 15,000 6,000 199,284 620,000 1,294,284

(979,197)

(530,173)

2,867,843

(3,398,016)

Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue*

210 210

Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses*

333 37,500 1,250 500 16,607 51,667 107,857

1,000 112,500 3,750 1,500 49,821 155,000 323,571

(29,466)

70,453

(99,919)

(530,173)

449,024

Net Income (Loss)

Month #

4 - F1

Marketing/PR – January 2021 Website Update: Maintained website with new events, removing events and changing event dates.

Upcoming Events – February 2021 Cheney Brothers Sales Meeting Condo and HOA Expo The Palm Beach Show PBC Fire Rescue Captain's Test Girl Scouts of Southeast Florida - Silver Award Showcase CJC APM 2021

Meeting Trade Consumer Meeting Meeting Meeting

02/05/21 02/09/21 02/11/21 02/17/21 02/20/21 02/22/21

02/05/21 02/09/21 02/16/21 02/17/21 02/20/21 02/22/21

Social Media Social Media Followers Facebook –8,159(December) up to 8,194 – (Additional 35ppl) Instagram – 1,769 (December) up to 1,806 – (Additional 37ppl) Twitter - 3,139 (Lost 21 followers) Instagram Monthly Total Interactions – 6 (December) up to 180 (up 2,900%) Impressions – 3,146 (up 973.7%) Reach – 211 (December)up to 675(up 213.9%) (January) Generate Profile Visits – 279 Facebook Monthly Total People Reached – 57,091 (down 40%) Post Engagements – 3,613 (down 53%) Page Likes – 28 (up 133%)

Website - Google Analytics

Media Mentions –January 2021 Discover The Palm Beaches Hosts Hybrid Event In Partnership with PCMA Convening Leaders 2021 | www.themeetingmagazines.com

DEFINITE Room Rental by Month Booked Date Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 ACTUAL $ BUDGET $ Variance $ Prospects $ Cancels

Oct-20 37,648 37,648 37,648 37,648 37,648

Nov-20 8,325 8,325 8,325 8,325 8,325

Dec-20 94,900 94,900 111,675 111,675 111,675

Jan-21 65,548 67,682 54,208 63,374 63,374

Feb-21 123,000 203,995 103,380 120,205 121,105

Mar-21 94,538 56,038 139,827 135,162 44,862

2/2/2021

updated: Apr-21 153,018 42,593 25,768 25,768 126,683

May-21 109,280 146,180 162,335 162,335 99,680

Jun-21 131,925 95,450 75,250 75,250 116,295

Jul-21 87,350 115,550 85,550 85,550 128,550

Aug-21 132,619 132,619 121,119 121,119 121,119

Sep-21 50,085 83,235 84,735 84,735 110,860

$ $ $ $ $

TOTALS 1,088,236 1,084,215 1,009,820 1,031,146 1,090,176

37,648

8,325

111,675

63,374

121,105

44,862

126,683

99,680

116,295

128,550

121,119

110,860

191,700

127,800

243,200

204,100

334,700

192,000

152,200

128,100

79,800

36,700

52,900

36,800

$ $

1,090,176 1,780,000

(154,052) $

(119,475) $

(131,525) $

(140,726) $

(213,595) $

(147,138) $

(25,517) $

(28,420) $

36,495

91,850

68,219

74,060

(689,824)

17,300

17,725

56,790

35,050

30,000

25,000

211,865

January 2021 Project Status Report Department of Environmental Resources Management Commissioner Tour: ERM staff accompanied Commissioner Maria G. Marino to inspect the ongoing restoration work in Juno Beach. The Commissioner and her staff were able to get a first-hand look at the amount of work that goes into keeping Palm Beach County Beaches wide and healthy. These multipurpose projects provide storm protection, recreational space, and coastal habitat.

COMMISSIONER TOUR

DREDGED SAND PLACEMENT AT JUNO BEACH

North County Comprehensive Shore Protection Project – Segment 3: Work continues on the Segment 3 nourishment. To date approximately 750,000 cubic yards of material has been placed within the project area. Fill activities north of the Juno pier have been completed. For project updates, visit https://discover.pbcgov.org/erm/CoastalReports/JunoBeach.aspx.

SHAPING THE BEACH

Delray Beach Artificial Reef Deployment: This month, new concrete reef balls were deployed in 65 ft. of water approximately 0.5 miles offshore near Delray Beach. This deployment was a collaboration between ERM, Kenny Chesney’s No Shoes Reef Foundation, Coastal Conservation Association Florida, Sandoway Discovery Center, Reef Ball Foundation, and Global SubDive who all helped to donate and pay for the deployment. The material was placed in one of Palm Beach County’s permitted artificial reef sites and is the first deployment at this location.

DELRAY BEACH ARTIFICIAL REEF PLACEMENT

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

Manatee Season: January marks the halfway point for manatee season in Palm Beach County. Law enforcement agencies who partner with ERM as part of our manatee protection plan have completed almost 600 on-water hours enforcing local manatee protection speed zones, monitoring regulatory signs, and educating boaters about manatee and boater safety issues. Officers have thus far provided almost 700 educational contacts, which are an essential component of manatee conservation in Palm Beach County. Prescribed Fire: Over the past few weeks, ERM staff members completed burns at Winding Waters, Loxahatchee Slough, and Cypress Creek Natural Areas to showcase the benefits of prescribed fire. Staff also conducted and recorded a prescribed burn at Pine Glades Natural Area as a virtual field trip for the Palm Beach County School District middle school program. As we enter into the “dry season”, ERM is focusing prescribed fire efforts on areas with natural fire breaks, such as wetlands.

Million Orchid Project: Pine Jog Environmental Education Center has placed hundreds of orchids on Palm Beach County Natural Areas as part of the Fairchild Million Orchid Project. The project aims to reintroduce 1 million native orchids to South Florida by conducting transplanting projects in natural and urban areas and selling labgrown native orchids to the public to plant in their own backyards.

SPIRANTHES LONGILABRIS

WIREGRASS MEADOW

In addition, ERM is now partnering with Pine Jog in a new way. Staff from Pine Jog will collect long-lipped ladies’tresses (Spiranthes longilabris) seedpods from Pine Glades Natural Area this winter and attempt to cultivate the plants in the laboratory. Orchid seeds are miniscule and a single seedpod may contain anywhere from 1,500 to several million seeds, so only a few seed pods need to be collected.

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS •

February 10: MORNING PADDLE at Winding Waters

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended December 2020

Percent Change

12 Months 12 Months ended Dec ended Dec 2020 2019

Percent Change

Dec 2020

Dec 2019

Total Passengers

270,867

730,246

-62.9%

3,085,200

6,899,919

-55.3%

Total Estimated Seat Capacity (1)

528,801

891,462

-40.7%

5,140,675

8,266,600

-37.8%

Estimated Load Factor (2)

51.2%

81.9%

-30.7%

60.0%

83.5%

-23.5%

Total Cargo Tons (3)

3,223

3,302

-2.4%

29,739

29,646

0.3%

265,634

429,615

-38.2%

2,598,201

4,039,496

-35.7%

Air Carrier Operations (4)

3,536

5,880

-39.9%

34,476

55,548

-37.9%

GA & Other Operations (5)

7,913

6,107

29.6%

78,455

86,974

-9.8%

Total Operations (5)

11,449

11,987

-4.5%

112,931

142,522

-20.8%

Landed Weight (thousands of lbs)

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended December 2020 Airline Percentage of Market

Dec 2020 Enplaned Passengers Total Enplaned Passengers American Airlines JetBlue Airways Delta Air Lines United Southwest Airlines Spirit Airlines Frontier Airlines Allegiant Air, LLC Bahamasair Air Canada Sun Country, Inc. a Minnesota Sun Country Airlines Swift Air

116,965 30,730 26,867 24,558 13,556 9,688 4,822 3,601 2,855 192 55 41 -

12 Months ended Dec 2020

Market Share

Enplaned Passengers

Market Share

100.00% 26.27% 22.97% 21.00% 11.59% 8.28% 4.12% 3.08% 2.44% 0.16% 0.05% 0.04% 0.00% 0.00%

1,548,473 389,887 367,588 314,648 164,503 135,369 37,282 68,007 36,739 1,911 31,549 294 424 272

100.00% 25.18% 23.74% 20.32% 10.62% 8.74% 2.41% 4.39% 2.37% 0.12% 2.04% 0.02% 0.03% 0.02%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended December 2020 Change in Enplanements by Airline

Total Enplaned Passengers American Airlines JetBlue Airways Delta Air Lines United Southwest Airlines Spirit Airlines Frontier Airlines Allegiant Air, LLC Bahamasair Air Canada Sun Country, Inc. a Minnesota

Dec 2020

Dec 2019

Enplaned Passengers

116,965 30,730 26,867 24,558 13,556 9,688 4,822 3,601 2,855 192 55 41

347,375 65,587 92,440 73,170 44,655 26,215 10,578 21,068 6,581 312 6,769

Change in Month to Month enplanements Change (230,410) (34,857) (65,573) (48,612) (31,099) (16,527) (5,756) (17,467) (3,726) (120) (6,714) 41

Percentage Change -66.3% -53.1% -70.9% -66.4% -69.6% -63.0% -54.4% -82.9% -56.6% -38.5% -99.2% n/a

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended December 2020

Dec 2020

Dec 2019

3,328

5,660

208

220

Total Air Transport Movements

3,536

5,880

General Aviation and Other Aircraft Movements

7,913

6,107

Total Aircraft Movements*

11,449

11,987

838

17,919

Domestic Passengers (enplaned + deplaned)

270,029

712,327

Total Terminal Passengers

270,867

730,246

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,930

3,002

Total Cargo (loaded + unloaded)**

2,930

3,002

Passenger Aircraft Cargo Aircraft

International Passengers (enplaned + deplaned)

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

January 2021

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

DPBC (R2017-1633)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

4.K.

January 2021

(R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On line packages

9/30/22 10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21

3/31/21

Covid Extension

1/1/17 10/1/20

12/30/19 9/30/21

1st renewal, 2yr term

$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services

9/30/17

$49,000 annually

Sole Source w/auto renewals of 2, 2-yrs.

January 2021 R2014-1800 R2015-1743

R2019-0563

ASAE (sole source)

Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/21

2nd of 2yr renewal

7/1/18

9/30/19

two, 1-year renewals

10/1/19

9/30/20

1st of 2, 1-year renewals

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2018-1691), 6-month ext

$120,000 Marketing Partnership

Under Negotiation Culture-Push, Inc. Marketing Services (R2016-0012)

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

3/31/21

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000 Amended 9/13/2020 decrease amount to $133,500

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020Summer 2021

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

suspended until summer 2021

January 2021

CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/21

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

initial term, 4-1yr renewals 1st of 4-1yr. renewals

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20

2/17/21

1st of 4-1yr. renewals

DPBC-LMG Management

$30,000 annually

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps

$30,000 annually, each

(Mexico & Colombia)

initial term, 4-1yr renewals 1st of 4-1yr. renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals

O:TDC/Tdcmtgs2021/ContractTrackingReport/Tracking Report February

4.L.

4.M.

5. OLD BUSINESS

Hotel Performance Dashboard December 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison) ADR/RevPAR

Occupancy

PBC Performance*—December 2020

*Offline rooms are rooms temporarily out of service but still included in total per STR

Hotel Performance by Location2* —December 2020

Hotel Performance by Region2*—December 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —December (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—December 2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

5.A. - 1.a.

Hotel Performance Dashboard CYTD—Jan. to Dec. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Dec. 2020

*Offline rooms are rooms temporarily out of service but still included in total per STR

Hotel Performance by Location2* —Jan. to Dec. 2020

Hotel Performance by Region2*—Jan. to Dec. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Dec. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Dec. 2020

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 -10.66% -10.66% 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 -39.76% -28.11% 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 -44.09% -35.16% 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 -37.59% -36.09% 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 N/A N/A 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 N/A N/A 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 N/A N/A 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 N/A N/A 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 N/A N/A 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 N/A N/A 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 N/A N/A 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 N/A N/A $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $10,219,851 N/A N/A

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 -10.66% -10.66% 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 -39.76% -28.11% 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 -44.09% -35.16% 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 -37.59% -36.09% 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 N/A N/A 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 N/A N/A 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 N/A N/A 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 N/A N/A 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 N/A N/A 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 N/A N/A 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 N/A N/A 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 N/A N/A $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $10,066,554 N/A N/A

5.A. - 1.b.

December 2021

December 2020

$3,800,639

$6,089,984

Bed Taxes Collections (Gross) % / YTD Var. / 2021 -37.59%

$10,219,851 $15,990,595

December Occupancy 2021 50.7%

% Var. -33.4%

December ADR 2021 $184.00

40.0% 20.0%

0.0%

2020

December Occupancy 2020 72.0%

YTD December Occupancy 80.0% 60.0% 40.0% 20.0% 0.0% 2021

% Var. -14.0%

$220.00 $210.00 $200.00 $190.00 $180.00 $170.00 $160.00

60.0%

December Occupancy 2021 46.1%

Monthly STR December ADR 2020 $213.98

December ADR

December Occupancy 80.0%

2021

YTD Bed Tax December

2021

2020

December Occupancy 2020 76.1%

-36.1%

December ADR 2021 $183.60

December Rev Par 2020 $162.92

% Var. -42.7%

December Rev Par $100.00 $50.00 $0.00

2020

2021

2020

YTD STR January thru December December % December ADR Var. Rev Par 2020 2021 $185.18 -0.9% $84.63

December Rev Par 2020 $133.28

% Var.

$186.00 $185.60 $185.20 $184.80 $184.40 $184.00 $183.60 $183.20 $182.80 $182.40

-36.5%

YTD December Rev Par $150.00 $100.00 $50.00 $0.00

2021

Employment December December 2021 2020 76,600 93,800

December Rev Par 2021 $93.34

$150.00

YTD December ADR

2020

$200.00

2021

% Var.

-36.09%

$20,750,000 $18,750,000 $16,750,000 $14,750,000 $12,750,000 $10,750,000 $8,750,000 $6,750,000 $4,750,000 $2,750,000 $750,000

Bed Taxes December

2021

% Var.

YTD Bed Tax December

Bed Taxes December $7,500,000 $6,500,000 $5,500,000 $4,500,000 $3,500,000 $2,500,000 $1,500,000 $500,000

YTD 2020

2020

2021

2020

% Var. -18.3%

Leisure & Hosp. Employ December 100,000 90,000 80,000 70,000

60,000 50,000 40,000 30,000 20,000 10,000 0

2021

2020

O:\TDC MEETINGS\TDCMtgs2021\Bed Tax Reports by Month\02.Dec'20CollJan'21\Report Out FY 21 BT,STR, Jobs December 2020

5.A. - 1.c.

6. NEW BUSINESS

Grant Summary FY '21 Event

Sport

Location

Date

Recmd. $

Delray Beach ITF Championships (FY 21)

Tennis

Delray Beach Tennis Center, April 22‐30, 2021 Delray Swim & Tennis Club

$4,000

Palm Beaches Spartan Sprint Weekend (FY 21)

Obstacle Burt Aaronson South County April 24‐25, 2021 Course Racing Regional Park

$15,000

Prospect Select Baseball Palm Beach Classic (FY 21)

Baseball

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, June 8‐14, 2021 Santaluces Athletic Complex

$25,000

First Responder Games (FY 21)

Multi‐Sport

Various Palm Beach County June 8‐20, 2021 Venues

$12,500

Perfect Game Ultimate Baseball Championship / 13U WWBA Championship NEW (FY 21)

Baseball

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium

June 22‐25, 2021 July 3‐7, 2021

$50,000

Cal Ripken Baseball Rookie State Championship (FY 21)

Baseball

Gardens Park

June 24‐27, 2021

$6,000

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

6.B. - 1.a-h.

Event

Sport

Location

Date

Perfect Game Florida Endless Summer Classic (FY 21)

Baseball

Ballpark of the Palm Beaches

July 8‐12, 2021

$4,000

Prospect Select Basbeall The Wave Invitational (FY 21)

Baseball

Ballpark of the Palm Beaches

July 17‐21, 2021

$6,000

Recommended Grant Funds, FY '21

Recmd. $

$122,500

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

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CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Delray Beach International Tennis Federation (ITF) Championships This tournament is a Level 4 ITF event for boys and girls in the 18 and under divisions. This event will be held from April 22-30, 2021 at the Delray Beach Tennis Center and the Delray Swim & Tennis Club. The main singles draw consists of 64 boys and 64 girls, while separate qualifying draw hosts another 64 boys and 64 girls. These 256 players will also compete in a doubles draw of 64 teams per gender. Of the 256 participants, approximately 25% come from outside the United States.

GRANTEE CONTACT

Player’s International Management, Inc. Ivan Baron (561) 330-6000

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$10,000 Up to $4,000 (FY 21) $10 per room night, up to $4,000

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MARKETING PLAN

Miscellaneous marketing avenues beginning 3 months prior to the start of the event; players registered with ITF

EVENT OWNER ESTIMATES

Estimated Economic Impact - $351,778.50 Estimated Room Nights – 300 PBCSC Room Night Projection – 600

SPONSORSHIP BENEFITS

Display the Palm Beach County Sports Commission 3’ x 8’ banner on stadium court Palm Beach County Sports Commission listing on the Host Sponsor Board prominently displayed on-site Palm Beach County Tourist Development Council and Sports Commission logo placed on the player’s information packet, event flyers, and email blasts Logo and link to immediately appear on website Opportunity to provide promotional materials at Tournament

OTHER TDC FUNDS REQUESTED

None

PRIOR EVENT HISTORY

’20 Room Nights – Covid Canceled ’19 Room Nights - 808 ’18 Room Nights - 493 ’17 Room Nights - 377

’16 Room nights - 461 ’15 Room Nights - 306 ’14 Room Nights - 213

PREVIOUSLY APPROVED FUNDS

’20 - $6,000 ’19 - $5,000 ’18 - $3,000 ’17 - $6,000

’16 - $4,000 ’15 - $3,000 ’14 - $4,000

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Event Fact Sheet

Event Name:

Palm Beaches Spartan Sprint Weekend

Event Owner:

Spartan Race, Inc.

Grantee:

Spartan Race, Inc.

Bid Approval:

$15,000 AND Associated Impact Fees (Event Servicing Budget)

Event Dates:

April 24-25, 2021

Sport:

Obstacle Course Racing

Level of Competition:

Amateur

Age Range:

Youth and Adults

Venue:

Burt Aaronson South County Regional Park, Boca Raton

Estimated Participation:

12,650 total participants 8,500 adult athletes, 650 youth athletes, 3,500 spectators

Estimated Room Nights:

3,816 room nights 3,816 rooms * 1-night avg. stay = 3,816 room nights 6,000 visitors / 1.57 per room = 3,816 rooms 6,000 athletes/spectators will travel & require hotels *Category G Grant Contract Room Night Projection – 1,500

Estimated Economic Impact:

$2,671,200 (based on Destinations International spending per night)

Event History:

Spartan hosts more than 200 events each year, in nearly 40 countries for more than 1 million racers. Spartan produced a Sprint Race in Miami in 2017 & 2018 and relocated to The Palm Beaches in 2019. The below reflects tourism data generated by this event: 2020 – Canceled due to Covid-19 2019 – 3,348 room nights; 2,794 out of town participants 2018* – 3,697 room nights; 5,689 out of town participants 2017* – 3,293 room nights; 5,067 out of town participants *events held at Amelia Earhart Park in Hialeah, FL

Just Bring Your Game

Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Spartan Palm Beach Sprint Weekend: The Palm Beach County Sports Commission is partnering with Spartan Race, Inc. to host the Palm Beaches Spartan Sprint Weekend, on April 24-25, 2021, at Burt Aaronson South County Regional Park in Boca Raton. The Palm Beach County Sports Commission submitted a successful bid to relocate this Spartan Sprint Race to The Palm Beaches in 2019 and beyond. The event title was rebranded for The Palm Beaches. The South Florida Spartan Sprint had previously been held in Miami since 2017. This event will feature Spartan’s signature “Sprint” style race, which encompasses a distance of 3+ miles and approximately 25 obstacles. Obstacles will include fire jumps, tall walls, monkey bars, rope climbs, and more. Due to the flat nature of the course, there will be many back-to-back obstacles to account for the lack of elevation changes for the racers. Racers have the option to enter one of three different divisions. For the most competitive racers, there is the Elite division, which is held first thing in the morning. Racers can also compete by age group (1417, 18-24, 25-29, 30-39, 40-49, or 50+), or they can simply enter the open division for more recreational/novice racers. As with all Spartan events around the world, the Spartan Palm Beach Sprint Weekend will feature a youth race, for those ages 4-13 years old, where they are put to the test against age-appropriate obstacles and race distances. While some parents will compete while their kids are racing, many attend as spectators and cheer on the youth. Projected Event Schedule: Saturday, April 24: 7:30am – Elite Men 7:45am – Elite Women 8:00am – 8:30am – Age Group Start Times 8:45am – 12:00pm – Morning Start Times 9:00am – Spartan Kids Race Last Heat – TBD Sunday, April 25 7:30am – Elite Men 7:45am – Elite Women 8:00am – 8:30am – Age Group Start Times 8:45am – 12:00pm – Morning Start Times 9:00am – Spartan Kids Race Last Heat – TBD Waves of 50-150 racers will be released every 15 minutes; reduced from 250 due to Covid Safety Protocols About Spartan Race: Spartan Race, founded in 2010 and headquartered in Massachusetts, is the world’s largest obstacle race and endurance brand. The Spartan lifestyle encompasses race events, training and nutrition programs, and a global community of millions that band together to overcome obstacles on and off the course. More than 5 million people have crossed the finish line together at Spartan races across the globe. Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade, and Barbed Wire Crawl. In addition to the “Sprint” race, Spartan offers two additional types of races. The “Super” race features 8+ miles and 25+ obstacles, while the “Beast” features 12+ miles and 30+ obstacles. While the “Super” and the “Beast” attract a higher caliber and more competitive athlete, there is significantly less tourism impact, due to the limited number of novice/recreational racers. However, with the Spartan “Trifecta” (special award to those racers completing all three races in one season), the “Sprint” race still attracts a large number of high caliber and very competitive racers. PBCSC Responsibilities: • Assist with venue selection and coordination • Assist with housing solutions • Assist with operational and logistical needs, permitting, volunteers, etc. • Assist with marketing & public relation efforts • Provide a grant/event servicing to offset facility rental and operational expense

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Event Fact Sheet

Event Name:

Prospect Select Baseball National Showcase – Palm Beach Classic & Palm Beach Classic Futures

Event Owner:

Prospect Select Baseball, Inc.

Grantee:

Prospect Select Baseball, Inc.

Bid Recommendation:

$25,000

FSF Funding:

Up to $12,500 payable to event

Dates:

Palm Beach Classic – June 8-12, 2021 Palm Beach Classic Futures – June 11-14, 2021

Sport:

Baseball

Level of Competition:

Amateur

Age Range:

High School (13U, 14U, 15U, 16U, & 17U/18U)

Proposed Venues:

Ballpark of the Palm Beaches (up to 13 total diamonds) Roger Dean Chevrolet Stadium (up to 13 total diamonds) Santaluces Athletic Complex (up to 4 total diamonds)

Estimated Participation & Room Nights:

Projecting 300 total teams (175 traveling & 125 drive market/S Fla) 175 traveling teams * 17 players per team = 2,975 total youth athletes 175 traveling teams * 2 coaches per team = 350 total coaches 175 traveling teams * 17 spectators per team = 2,975 total adult spectators 6,300 total traveling participants / 4 people per room = 1,575 rooms 1,350 rooms * 4.5 nights = 7,075 room nights *Category G Grant Contract Room Night Projection – 6,075 (FY 20)

Just Bring Your Game

Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Estimated Economic Impact:

2,975 youth athletes * $120 avg. daily spending * 4.5 days = $1,606,500 350 coaches * $240 avg. daily spending * 4.5 days = $378,000 2,975 adult spectators * $240 avg. daily spending * 4.5 days = $3,213,000 Total Visitor Spending = $5,197,500

Event Description: The Palm Beach County Sports Commission is partnering with Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, and Palm Beach County Parks and Recreation to host Prospect Select Baseball’s National Showcase, which is named the Palm Beach Classic. Prospect Select Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. The Palm Beach Classic, which is scheduled for June 8-12, 2021, and the Palm Beach Classic Futures on June 11-14, 2021, will feature over 300 teams consisting of more than 5,000 athletes. The Ballpark of the Palm Beaches, Roger Dean Stadium, and the Santaluces Athletic Complex, will come together and offer over 30 diamonds to accommodate the arrival of baseball players and baseball games. At least 175 of the 300 teams will travel from outside of Florida and will bring 2,975 athletes and 6,300 total visitors (athletes, coaches, & spectators). The Palm Beach Classic Futures is a new event for 2021, featuring a showcase for 13U teams. The Palm Beach Classic and Futures will attract travel teams from across the United States, Canada, Puerto Rico, Venezuela, Dominican Republic, and the Bahamas. These teams will compete in a wood bat only format, featuring age groups 13U up to 18U. Prospect Select Baseball will also bring its prestigious TOPPS Showcase to Palm Beach County. The TOPPS Showcase will take place in conjunction with the Palm Beach Classic and features 80 of the most talented high school baseball players in the country. These players will compete in a variety of skills competitions before playing in the TOPPS All-Star Game. Event History: The Prospect Select Baseball National Showcase was created in 2008 and took place on the Treasure Coast over a 9-year span. This event, which was called the “Vero Beach Classic”, quickly developed into one of the largest high school baseball tournaments in the nation. The event achieved a remarkable 33% average annual growth rate based upon the number of participating teams. In 2017, the Palm Beach County Sports Commission partnered with Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, and Palm Beach County Parks and Recreation to bring the Prospect Select Baseball National Showcase to Palm Beach County. The event was rebranded as the “Palm Beach Classic”. During its inaugural happening in The Palm Beaches, the Prospect Select Baseball National Showcase (Palm Beach Classic), featured over 250 teams and created 5,490 trackable room nights at Palm Beach County hotels. In the 2018, the event tracked 4,963 room nights and another 4,066 in 2019. Due to the Covid-19 pandemic, the 2020 event scheduled in Palm Beach County was relocated to Viera, FL. 2

Just Bring Your Game

Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Marketing & Media: Prospect Select Baseball draws over 600 teams from New England to Florida, and Colorado to Texas. Prospect Select Baseball also recruits international teams from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas. Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month. About Prospect Select Baseball: Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to South Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas. The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes. PBCSC Responsibilities:

• • • • •

Operational and logistical support Volunteer recruitment Coordination between the Ball Park of the Palm Beaches, Roger Dean Stadium, and Palm Beach County Parks and Recreation. Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached) Financial support to offset costs help offset event-related expenses

Primary Benefits: • Substantial room night generation for the summer timeframe (June) • This event will utilize FITEAM Ball Park of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex • This event enhances Palm Beach County’s resume as a premier destination for baseball • Palm Beach County would be home to the second largest high school baseball tournament in the nation (based on team and athlete participation) • Prospect Select Baseball hosts a total of three (3) national tournaments during the summer in Palm Beach County (Palm Beach Classic in June, The Wave Invitational in July, and The Fall Classic in September).

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Event Bid Sheet

Event Name:

First Responder Games

Event Owner:

First Responder Sports, Inc.

Proposed Dates:

June 8-20, 2021

Sport:

Multi-sports

Grant Funds Recommended

$12,500

Level of Competition:

Amateur – Open to Police, Fire, Military, EMS personnel & Federal Agents

Age Range:

Adult

Proposed Venue:

Various venues will be utilized to accommodate the 30 different sports that makeup the 12-day multi-sports festival.

Estimated Participation & Room Nights:

Projecting 2,000 total athletes (1,200 traveling & 800 from South FL) 1,200 traveling adult athletes / 4 people per room = 300 rooms 300 rooms * 4.0 night avg. stay = 1,200 room nights

Estimated Economic Impact:

1,200 traveling adult athletes * 4.0 avg. day stay * $240 daily spending = $1,152,000 800 local adult athletes * 4.0 avg. day stay * $120 daily spending = $384,000 Total projected economic impact = $1,536,000

Event Description: The Palm Beach County Sports Commission is seeking to partner with First Responder Sports to bring the biennial First Responder Games to Palm Beach County from June 8-20, 2021. The First Responder Games is an Olympic-style competition dedicated exclusively for police, fire, military, emergency medical personnel, and federal agents The event will attract over 2,000 first responders from across the nation and will feature more than 30 different sports events, including soccer, flag football, softball, golf, 1 .

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

6B1 d

basketball, ice hockey, fishing, racquetball, tennis, etc. Hosting this event will generate considerable visitor spending and room nights in addition to significant public relations value for providing a forum to celebrate some of our country’s heroes. Sports Included in the First Responder Games (as of February 1): Chess Archery Basketball Bowling Cornhole CrossFit Five Stand Football Fishing – Inshore Hockey Pickleball Poker Racquetball Shotgun – Practical Skeet Sporting Clays Tennis Cycling – Mtn Bike

Powerlifting Pistol Soccer Trap

Billiards Dart Golf Push/Pull Softball

Marketing Plan: In order to promote the First Responder Games, direct mailings and an e-marketing campaign will be targeted to many, if not all, police and fire departments in the country. The First Responder Games, Inc., also maintains a large database of firefighters that routinely participated in the Florida Firefighter Games, as well as those national organizations that have participated in the First Responder Games. The First Responder Games has also taken over the databases from the Florida Police and Fire Games, significantly increasing the direct marketing opportunities. About First Responder Sports, Inc.: First Responder Sports, Inc. promotes several events for the professional firefighters and first responding personnel. The First Responders Games is their primary national event, which offers a multisport event festival for police, fire, military, federal agents, EMTs, paramedics, and others that serve and protect the United States. First Responder Sports has taken over many of the assets of the United States Firefighter Games and Florida Police and Fire Games, which trace back more than 30 years and attracted nearly 5,000 participants. Due to this partnership and the loss of the Florida Police and Fire Games, the First Responder Games have grown significantly since their inaugural event, which took place in Tampa during the summer of 2012. Between USFFG’s history hosting the National and Florida Firefighter Games, and the partnership with the Florida Police and Fire Games (formerly the Florida Law Games and originally the Police Olympics), the First Responder Games has continued to grow into the premier national event for our nation’s heroes. Projected Event Schedule for 2021 First Responder Games: Archery tentatively scheduled for June 11-12 at Gold Coast Archers in Delray Beach Basketball tentatively scheduled for June 11 & 18-20 at multiple gyms in Palm Beach County Billiards tentatively scheduled for June 17-19 at Slate Billiards in Boynton Beach Bowling tentatively scheduled for June 9-11 at Greenacres Bowl Chess tentatively scheduled for June 12 at DoubleTree Palm Beach Gardens Cornhole tentatively scheduled for June 11 at Doubletree Palm Beach Gardens CrossFit tentatively scheduled for June 13 CrossFit 561 in West Palm Beach Cycling – Mountain bike tentatively scheduled for June 15 location TBD Darts tentatively scheduled for June 8-10 at the Doubletree Palm Beach Gardens Fishing scheduled for June 8 location TBD

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Five Stand tentatively scheduled for June 16 at Okeechobee Shooting Sports Flag Football scheduled for June 9-10 & June 14-17 at Palm Beach Gardens North County District Park Golf scheduled for June 14-17 at Madison Green, Palm Beach National, PGA National Resort & SPA Ice Hockey tentatively scheduled for June 16-19 at Palm Beach Ice Works in West Palm Beach Poker tentatively scheduled for June 12 at the DoubleTree Palm Beach Gardens Pistol tentatively scheduled for June 12 at Okeechobee Shooting Sports Pickleball tentatively scheduled for June 12 at Palm Beach Gardens North County District Park Powerlifting tentatively scheduled for June 12 at DoubleTree Palm Beach Gardens Racquetball tentatively scheduled for June 17-18 at a location TBD Shotgun tentatively scheduled for June 12 at Okeechobee Shooting Sports Skeet tentatively scheduled for June 17 at Okeechobee Shooting Sports Soccer tentatively scheduled for June 17-20 at Palm Beach Gardens North County District Park Softball tentatively scheduled for June 9-13 at Okeeheelee, Seminole Palms, & John Prince Park Sporting Clays tentatively scheduled for June 16 at Okeechobee Shooting Sports Tennis tentatively scheduled for June 16-17 at the Palm Beach Gardens North County District Park Trap tentatively scheduled for June 18 at Okeechobee Shooting Sports *Hospitality functions will be offered from June 8-20 at 6pm. PBCSC Responsibilities: • Assist with identifying and coordinating the multiple venues required to host the multi-sport event • Assist with operational and logistical needs • Staffing registration and certain sporting events with volunteers • Assist with marketing & public relation efforts • Financial support – to assist with venue costs Benefits: • The First Responder Games takes over for the Florida Police & Fire Games, one of the largest Olympic-style festivals that takes place annually in Florida •

The First Responder Games is one of the largest sporting events dedicated for police, fire and military personnel, creating an opportunity to generate positive media coverage and embrace the local community

•

First responders traveling to participate view this as a major vacation opportunity and bring their entire families and spend heavily on shopping, dining, and entertainment opportunities

•

Room night generation is very strong during a time that hotels need the business

•

The event will occupy facilities located throughout Palm Beach County, creating countywide spending and public relations benefits

History: •

Palm Beach County hosted the 2014 First Responder Games on August 6-17 and utilized 15 hotels for a total of 654 room nights picked up.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

•

The 2017 First Responder Games were also held in Palm Beach County in 2017. Due to weather issues, the event was held in both June and October. Combined, the event generated 819 room nights.

Just Bring Your Game Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Event Fact Sheet

Event Name:

Perfect Game Ultimate Baseball Championship / Perfect Game 13U WWBA National Championship

Event Owner:

Perfect Game USA, Inc.

Grant Recommendation:

$50,000

FSF Funding:

$14,000

Dates:

June 22-25 & July 3-7, 2021

Sport:

Baseball

Level of Competition:

Amateur

Age Range:

13 – 18 years of age

Proposed Venues:

Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

Estimated Participation:

76 total teams with 68 teams requiring hotel stays. 3,196 out-of-county attendees – 68 teams (1,224 athletes, 136 coaches, & 1,836 spectators) 376 local attendees – 8 teams (144 athletes, 16 coaches, & 216 spectators)

Room Nights:

4,000 room nights (889 rooms * 4.5-night stay)

Just Bring Your Game

Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

6B1 e

Economic Impact:

$2,398,159 (per Florida Sports Foundation calculator)

Event Description: The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring two (2) amateur baseball tournaments to FITTEAM Ballpark of the Palm Beaches during the summer of 2021. The Perfect Game Ultimate Baseball Championship will take place on June 22-25, 2021 and the Perfect Game 13U Wood World Bat Association (WWBA) National Championship will take place on July 3-7. The Perfect Game Ultimate Baseball Championship features 40 teams, consisting of 720 athletes, competing in a 18U invitational only tournament. Approximately 80 coaches and 1,440 spectators will accompany the players. This is a wood bat only tournament with a pool play format. Each team is guaranteed 4 games. Only one team will claim a championship. The Perfect Game 13U Wood World Bat Association (WWBA) National Championship will feature 36 teams, consisting of 648 players competing in a 13U invitational-only event. Approximately 72 coaches and 1,296 spectators will attend with the players. This event is also a wood bat only tournament with a pool play format. Each team is guaranteed 4 games with one team standing alone as the 13U National Champion. Out of the 76 teams, a total of 68 are expected to require hotels. Total participation requiring hotels would equal 1,224 athletes, 136 coaches, and 1,836 spectators. Ballpark of the Palm Beaches, which is in West Palm Beach, and Roger Dean Chevrolet Stadium, located in Jupiter, would serve as the host venues. Perfect Game would utilize up to 18 diamonds at both facilities. Vision of Partnership: Perfect Game USA has been a major client for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship and Freshman World Series are currently based at Roger Dean Chevrolet Stadium and Ballpark of the Palm Beaches. Both events take place simultaneously during the second week in October. The Perfect Game WWBA World Championship attracts 92 teams and nearly 1,700 athletes while the Freshman World Series attracts over 60 teams and 1,000 athletes. This weekend of Perfect Game events generates between 5,600 and 6,200 room nights annually. The Perfect Game 14U World Series takes place at both spring training facilities during the third week of October and creates over 500 room nights. Perfect Game is seeking to increase its presence in The Palm Beaches. The Perfect Game Ultimate Baseball Championship and 13U WWBA National Championship is an opportunity to expand its partnership with Palm Beach County into the summer months. Our Sports Commission is also working on a major

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

relocation of WWBA events that are currently based in Atlanta for the summer of 2022. Such a relocation would attract nearly 4-straight weeks of baseball showcases resulting in over 50,000 hotel room nights. The relocation of this event is a long-term goal for our Sports Commission and would be the largest bid for an amateur sports event.

Perfect Game Ultimate Baseball Championship Event Schedule: Tuesday, June 22nd: Wednesday, June 23rd: Thursday, June 24th: Friday, June 25th:

Team Registration & Opening of Pool Play Pool Play takes place from 8am to 10pm Elimination rounds / consolation games takes place from 8am to 8pm Championship Game / consolation games

Perfect Game 13U Wood World Bat Association (WWBA) National Championship: Saturday, July 3rd: Sunday, July 4th: Monday, July 5th: Tuesday, July 6th: Wednesday, July 7th:

Team Registration & of Pool Play Pool Play takes place from 8am to 10pm Pool Play takes place from 8am to 8pm Elimination rounds / consolation games takes place from 8am to 6pm Championship Game / consolation games

Event History: The Perfect Game Ultimate Baseball Championship took place at the Hoover Met Sports Complex in Hoover, Alabama from 2018-2020. The Perfect Game WWBA 13U National Championship previously took place at the 5 Plex – Lee County Sports Development Complex and JetBlue Park in Lee County. The event will move under the WWBA division of Perfect Game in 2021 at its Palm Beach County debut. Both events combined generated just over 3,600 room nights in 2020. Marketing & Media: Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”. About Perfect Game: Perfect Game USA is the largest amateur baseball scouting service, hosting more than 100 showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 12,751 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft. Perfect Game attracts the most talented amateur players in the nation and the proof is in the results. A total of 10,236 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft since 2003. The number of MLB draft picks for Perfect Game leads all other baseball organizations.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today; Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Cal Ripken State Championship Series Palm Beach Gardens Baseball, a division of the Palm Beach Gardens Youth Athletic Association (PBGYAA), will host the Cal Ripken Rookie State Championships at Gardens Park on June 2427, 2021. The event will determine the state champion for the rookie division, which features players between the ages of 7 and 8. The tournament will attract 50 teams and 600 youth players across Florida. Approximately 100 baseball games will take place during the 4-day tournament. Teams are guaranteed at least 3 games. The rookie division requires machine pitches for batters.

GRANTEE CONTACT

Palm Beach Gardens Youth Athletic Association Seth Abrams / (561) 818-6197

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$20,000 $6,000 (FY 21)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Local

MARKETING PLAN

Press release will be sent to the local television stations to promote the event as well as releases to the Palm Beach Post.

EVENT OWNER ESTIMATES

Estimated Economic Impact - $650,882 Estimated Room Nights – 1,800

SPONSORSHIP BENEFITS

Banner posted on site at Gardens Park, listing on all promotional material as an official sponsor and request to throw out a ceremonial opening pitch at one of the tournament days.

OTHER TDC FUNDS REQUESTED

None

PRIOR EVENT HISTORY

’20 – Covid Canceled ’19 – 1,845 Room Nights ’18 – 1,766 Room Nights ’17 – 1,933 Room Nights

’16 – 1,843 Room Nights ’15 – 1,171 Room Nights ’14 – 792 Room Nights

PREVIOUSLY APPROVED FUNDS

’20 - $15,000 (2 events) ’19 - $9,500 ’18 - $9,500 (reim. $9,000) ’17 - $7,500

’16 - $7,500 ’15 - $3,000 ’14 - $5,000

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CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Perfect Game Florida Tucci Lumber Endless Summer Classic The Palm Beach County Sports Commission is partnering with Perfect Game Youth Florida, a subdivision of Perfect Game USA, to host one (1) amateur baseball tournament in Palm Beach County at Ballpark of the Palm Beaches. The summer spotlight tournament is the Perfect Game Florida Tucci Lumber Endless Summer Classic, held July 8-12, 2021. The tournament will feature 50 teams (30 out of area teams) and 750 athletes from across the southeast United States. The teams are comprised of the 13U, 16U and 18U age brackets. The teams will compete in pool play to start the tournament followed by the playoff/ bracket play. Each team is guaranteed 4 games. There will also be a skills competition held in conjunction with the baseball tournament.

GRANTEE CONTACT

Perfect Game Youth Florida Tak Walden / (407) 518-1412

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$16,000 $4,000 (FY 21)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Regional

MARKETING PLAN

Direct marketing via email and direct calls to the Perfect Game database of teams. The tournament is accessible to teams at perfectgame.org and pgyouthfl.com

EVENT OWNER ESTIMATES

Estimated Economic Impact - $1,184,605 Estimated Room Nights – 1,152

SPONSORSHIP BENEFITS

Banner posted on site at the Ballpark of the Palm Beaches, listing on all promotional material as an official sponsor, and a full-page ad in the event program if one is produced.

OTHER TDC FUNDS REQUESTED

None

PRIOR EVENT HISTORY

’20 – Covid Canceled ’19 – 695 room nights ’18 – 549 room nights ’17 – 453 room nights (2 events)

PREVIOUSLY APPROVED FUNDS

’20 - $9,000 ’19 - $8,000

’18 - $8,000 (reimbursed $6,400) ’17 - $16,000 (reimbursed $6,400)

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Event Fact Sheet

Event Name:

The Wave Invitational

Event Owner:

Prospect Select Baseball, Inc.

Grantee:

Prospect Select Baseball, Inc.

Funding Recommendation:

$6,000

Dates:

July 17-21, 2021

Sport:

Baseball

Level of Competition:

Amateur

Age Range:

High School (13U, 14U, 16U, & 18U)

Proposed Venues:

Ballpark of the Palm Beaches Roger Dean Chevrolet Stadium

Estimated Participation & Room Nights:

Projecting 60 total teams (35 traveling & 25 from South Florida) 35 traveling teams * 15 players per team = 525 total youth athletes 35 traveling teams * 15 spectators per team = 525 total adult spectators 1,050 total traveling participants / 5 people per room = 210 rooms 210 rooms * 4 nights = 840 room nights

Estimated Economic Impact:

525 youth athletes * $120.36 avg. daily spending * 4 days = $252,756 525 adult spectators * $240.71 avg. daily spending * 4 days = $505,491 Total Visitor Spending = $708,247 1

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Event Description: The Palm Beach County Sports Commission is partnering with Prospect Select Baseball to host The Wave Invitational at Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium on July 17-21, 2021. The Wave Invitational will feature approximately 60 teams consisting of 900 athletes competing in a variety of age groups (13U, 14U, 16U, & 18U). An estimated 35 teams and 525 athletes will be traveling from outside of the South Florida region. This is a wood composite bat tournament. Teams are guaranteed to play a minimum of four (4) games. The tournament begins with a pool play format. After the first 3 games, teams are ranked and participate in a single elimination playoff. Prospect Select Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. In addition to The Wave Invitational, Prospect Select Baseball hosts its National Showcase (Palm Beach Classic) in Palm Beach County.

Event Schedule: DATE July 16 July 17 July 18 July 19 July 20 July 21

USE

TIME

Team Registration Pool Play Pool Play Pool Play Elimination Rounds Championships / Consolation Games

12pm to 5pm 8am – 10pm 8am – 10pm 8am -10pm 8am – 10pm 10am – 5pm

Event History: Prospect Select Baseball has hosted The Wave Invitational in Palm Beach County for four consecutive years. In 2016, this event took place at the Santaluces Athletic Complex and Roger Dean Chevrolet Stadium. The event relocated to Ballpark of the Palm Beaches in 2017, which led to an increase in team participation. Tracked Room Nights: 2016 – 566 2018 – 806 2017 – 711 2019 - 851

2020 – Relocated to Viera, FL due to Covid-19

Marketing & Media Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

About Prospect Select Baseball: Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas. The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes. Prospect Select Baseball – Multiple events in The Palm Beaches: Currently, Prospect Select Baseball is hosting two (2) national tournaments in Palm Beach County. In addition to The Wave Invitational in July, Prospect Select Baseball’s National Showcase, the Palm Beach Classic, takes place in June. Last year, these three (3) tournaments generated 6,635 room nights for Palm Beach County hotels. PBCSC Responsibilities:

• • • • •

Operational and logistical support Volunteer recruitment Communication with Ball Park of the Palm Beaches and Roger Dean Chevrolet Stadium Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached) Financial support to offset costs help offset event-related expenses

Primary Benefits: • Substantial room night generation for the summer timeframe (July) • This event will utilize Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium • This event enhances Palm Beach County’s resume as a premier destination for baseball • This tournament is gaining popularity as one of the top tournaments within Prospect Select’s portfollio of events and is projected to experience significant growth in team participation in the coming years.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

CONTRACT BETWEEN CULTURAL COUNCIL FOR PALM BEACH COUNTY AND PUSH, INC. THIS SECOND AMENDMENT TO THE CONTRACT dated December 1, 2015 and renewed most recently on October 1, 2019, by and between Cultural Council for Palm Beach County, Inc., a Florida not-for-profit corporation, hereinafter referred to as “CCPBC”, and Push, Inc., a Florida corporation, having its principal place of business at 101 Ernestine Street, Orlando FL 32801, hereinafter referred to as “CONTRACTOR”, whose Federal I.D. number is 59-3440201. WHEREAS, CCPBC has previously entered into an agreement with CONTRACTOR to provide marketing services including advertising, strategic direction, branding, website, social media, event marketing, promotion and video production; and WHEREAS, this agreement is due to terminate on March 31, 2021 after a six-month extension of the original contract end date of September 30, 2020 due to COVID-19, and WHEREAS, the pandemic continues to impact all cultural and tourism business, and WHEREAS, a Request for Proposals (RFP) process in the middle of a fiscal year could delay or affect cultural tourism promotion, and WHEREAS, the two parties desire to continue the services as set forth herein. NOW, THEREFORE, in consideration of the above and mutual covenants contained herein, the parties agree as follows: 1. TERM. The term of this agreement shall be extended by six (6) months, setting a new termination date of September 30, 2021, allowing for completion of marketing services as set forth in the Scope of Work detailed in Exhibit “A”. 2. Exhibit A. Summary of Agency Fees. Monthly Agency fees of $12,000 per month will be invoiced and paid during the period of April 1, 2021 through September 30, 2021.

REMAINDER OF THIS PAGE LEFT BLANK INTENTIONALLY

6.D. - 1.a.

IN WITNESS WHEREOF, the parties hereto have executed this agreement as of __________, 2021. ATTEST: By: ______________________ Print: ____________________

CULTURAL COUNCIL FOR PALM BEACH COUNTY By: ______________________________ David B. Lawrence President and CEO Cultural Council for Palm Beach County

(Corporate Seal)

ATTEST: By: _______________________

PUSH, INC. By: __________________________________

Print: ______________________

Print: __________________________________

Reviewed on behalf of TDC By: ________________________________ Print: _____________________________

7. BOARD COMMENTS

8. PUBLIC COMMENTS