TDC Board Book February 2025

Palm Beach County

Tourist Development Council Board Book

February 13, 2025

Table of Contents

1. TDC Board Meeting Attendance 02.13.2025

2. TDC Board Meeting Agenda 02.13.2025

3. TDC Board Meeting Minutes 01.09.2025

4. CONSENT ITEMS

4.A. DTPB Activity Report

4.B. Cultural Council Activity Report

4.C. Sports Commission Activity Report

4.D. Film & TV Monthly Newsletter

4.E. Film & TV Production Report

4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year

4.G. Convention Center Marketing Update

4.H. Convention Center Pace Revenue Report

4.I. ERM Project Status Report

4.J. PBI Traffic Report

4.K. Contract Tracking Report

4.L. Agencies FY24 Year End SBE Report 09.30.2024

4.M. Agencies FY24 Year End Film, Video & Photography Report 09.30.2024

4.N. Agencies FY24 Year End Performance Measures Report 09.30.2024

4.O. Agencies FY24 Year End Quartely Report 09.30.2024

5. OLD BUSINESS

5.A. - 1. TDC Dashboard February Report-Activity December and FYTD 2024

5.A. - 1.a. Bed Tax Collections

5.B. TDC FY25 Forecast FY26 Budget Update

5.C. Convention Center District Path Forward

5.D. PBI Update Report

6. NEW BUSINESS

6.A. Recommendation to BCC for Termination of Sunfest Agreement

6.B. Amendment to Norton Museum Grant Agreement

6.C. - 1.a. - f. Category G Grant Agreements Report

6.C. - 2. 5 Year Agreement Up To $6.3M With Webber Marketing

6.E. - 1. DTPB Update

(Seat)

(1)Mayor Maria Marino, Chair

(4) Jim Bronstien, Vice Chair(9/30/26)

(4) Mabel Melton Appt (9/30/26), Dist. 3

(2)Joseph Fisher Appt(9/30/25)Dist. 1

(3) Jim Mostad (9/30/20) Appt (9/30/28), Dis.2

(5)Daniel Hostettler(0930/23) Appt (09/30/27). Dis 4.

(6)Deputy Vice-Mayor Rob Long (9/30/24) Appt (03/08/22) Dis.5

(7)Don Dufresne ReAp(9/30/27) Dis6

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

STAFF

Isami Ayala Collazo, Assistant County Administrator

Liz Herman, Assistant County Attorney

Dave Lawrence, Culture

George Linley, Sports

Michelle Hillery, Film & TV

Milton Segarra, Discover

Deborah Drum, ERM

Dave Anderson, PBCCC

Kathy Griffin, PBCCC

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

O:\TDC MEETINGS\2025 TDC Meeting Folder\Miscel. Pages for Board Book\attendnc 2025

NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

TOURIST DEVELOPMENT COUNCIL

Thursday, February 13, 2025 – 9:00 A.M.

2195 Southern Boulevard

West Palm Beach, Florida 33406

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE JANUARY 9TH TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR FEBRUARY 2025*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

L. AGENCIES FY24 YEAR END SBE REPORT 09.30.2024*

M. AGENCIES FY24 YEAR END FVP REPORT 09.30.2024*

N. AGENCIES FY24 YEAR END PERFORMANCE MEASURES REPORT 09.30.2024*

O. AGENCIES FY24 YEAR END QUARTERLY REPORT 09.30.2024*

OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY25* - Emanuel Perry

a. Bed Tax Collections*

B. FY25 FORECAST & FY26 BUDGET DRAFT UPDATE* – Emanuel Perry

C. CONVENTION CENTER DISTRICT PATH FORWARD* - Emanuel Perry

D. PBI UPDATE* – Nichole Hughes

6. NEW BUSINESS – DISCUSSION ITEMS

A. RECOMMENDATION TO BCC FOR TERMINATION OF SUNFEST AGREEMENT* - Emanuel Perry

B. MOTION TO APPROVE AMENDMENT TO NORTON MUSEUM OF ART INCREASE IN THE AMOUNT OF $100,000* – Emanuel Perry

C. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements*George Linley

a. 2025 FuelTech Hydrodrag Nationals/World Championships (April 4-6, 2025) – Burt Aaronson South County Regional Park

b. First Responder Games (May 11-25, 2025) – Various Venues across Palm Beach County

c. Fédération Internationale de Football Association (FIFA) Club World Cup (June 14 - July 7, 2025) - Gardens North County District Park

d. Perfect Game Summer Series (June 16July 28, 2025) CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex

e. USTA Boys 18's & 16's National Clay Court Championships (July 6 - 13, 2025) – Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center

f. Prospect Select Fall World Series (September 5-15, 2025) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex

2.

Average Historical ADR - $206.61 ROI - $270,940.09

RECOMMENDATION FOR BCC APPROVAL FOR A 5-YEAR AGREEMENT UP TO $6.3M WITH WEBBER MARKETING* -George Linley/James Taylor/Emanuel Perry

D. ERM

1. Update – Deb Drum

E. DISCOVER THE PALM BEACHES

1. Update* - Milton Segarra

F. FILM & TV

1. Update – Michelle Hillery

G. CULTURAL COUNCIL

1. Update – Dave Lawrence

H. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

2. OVG Hospitality

b. Update - Kathy Griffin

There is NO MEETING in MARCH, 2025. The next meeting will be on April 10, 2025. *Attachment included.

TOURIST DEVELOPMENT COUNCIL

Thursday, January 9, 2025 – 9:00 A.M.

2195 Southern Boulevard

West Palm Beach, Florida 33406

AGENDA

1. ROLL CALL*

Present

Mayor Maria Marino, Chair

Jim Bronstien

Joseph Fisher

Jim Mostad

Daniel Hostettler

Deputy Vice-Mayor Rob Long

Don Dufresne

Davicka Thompson

Commissioner Christina Lambert

Staff

Verdenia C. Baker, County Administrator

Isami Ayala Collazo, Assistant County Administrator

Liz Herman, Assistant County Attorney

Emanuel Perry, Tourist Development Council

Vannette Youyoute, Tourist Development Council

Joan Hutchinson, Tourist Development Council

Colton Hearn, Tourist Development Council

Patricia Ramirez, Tourist Development Council

Dave Lawrence, Cultural Council

Jennifer Sullivan, Cultural Council

Lauren Perry, Cultural Council

George Linley, Sports Commission

James Taylor, Sports Commission

David Fontanarosa, Sports Commission

Michelle Hillery, Film & TV Commission

Alberto Jordat, Film & TV Commission

Milton Segarra, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Gustav Weibull, Discover The Palm Beaches

Erika Constantine, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Heather Andrews, Discover The Palm Beaches

Sergio Piedra, Discover The Palm Beaches

Deb Drum, ERM

Matt Mitchell, ERM

Dave Anderson, Convention Center/Spectra Venue Management

Kathy Griffin, Convention Center/Spectra Hospitality

Nicole Hughes, PBI Airports

Rebeca Krogman, PBI Airports

Paul Connell, Parks & Recreation

Devin Vaides, ISS

Other

Commissioner Maria Sachs

Josh Brown, Sinclair CBS 12

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the TDC Board Meeting Agenda was made by Jim Bronstien and seconded by Davicka Thompson. Motion passes unanimously.

3. MOTION TO APPROVE NOVEMBER 14TH TDC MEETING MINUTES*

Mayor Marino

I have a correction on page three the record should reflect Mayor Sachs as the person attending. Also, on the attendance sheet you have N.A. for February, not March. Additionally, on the Sports Commission report for the USA Shooting it should be February 2nd , 2025.

Motion to approve the November 14th TDC Meeting Minutes was made by Jim Bronstien and seconded by Jim Mostad. The motion passed unanimously.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR DECEMBER 2024 emailed to the Board and JANUARY 2025 included under this Agenda*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

Motion to receive and file Consent Items for December 2024 and January 2025 was made by Jim Mostad and seconded by Don Dufresne. The motion passed unanimously.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE

METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2025* - Emanuel Perry

a. Bed Tax Collections*

Perry

Bed Tax Collection – November 2024 collected in December was $7M compared to the same month last year at $6M, a 13% increase. Actual November was 12% above Budget and 28% above the prior year at $5.5M. Actual November was 12% higher than 2023. Revenue from non-hotels continues to support bed tax collection.

FYTD 2025 Collections, at $16.9M, were 14% higher than the last fiscal year to date, at $14.8M. FYTD collections are 13% above theApproved Budget and 7% higher than 2023 collections.

The Rooms sold for November were 424,445, 9% higher than last year. Rooms available for November at 574,350 are 1% higher than last year. Hotel RoomsActive today in the county at 19,145.

Occupancy for November 2024 was 73.9%, 12% higher than last year. Occupancy for November 2023 was 66%. November 2022 was 70.2%. The average daily rate for November was $240.03, 3% higher than last year, and 22% above 2022. The Revenue/Available Room for November 2024 was $177.31 higher than the prior November 16%.

In November, Hotel Room Net Sales FY25 year over year increased 6% at $97M compared to $92M. Non-hotel room sales FY25 year over year November increased 14% at $21M compared to $19M. Hotel room net sales FYTD 2025 increased 5% from $222M to $211M. Non-hotel Room Sales FYTD 2025 increased 15% at $50M compared to $44M. FYTD 2025 Taxable Revenues Fiscal Year over FY2024 increased 7% at $273M compared to $256. FYTD 2025 Taxable Revenues Fiscal Year over FY2023 increased 4% at $273M compared to $261M

Airport passengers for November 2024 were 723,613, 5% higher than in November 2023, and the Total Estimated Seat Capacity is 2% higher than last November 2023 with 875,456 seats. PBI Passenger 12-month rolling is a 15% increase at 10,314,928 over last year.

Leisure & Hospitality Employment for November, 95,200, increased 3% over the same month last year. Accommodation employment is 1% higher than last year at 11,300 employees. F&B was (3%) lower than last year at 59,700 employees. Arts & Entertainment employment is 20% higher than last year at 24,200 employees.

Bronstien

How much of November should be attributed to President Trump's visiting? Is there a way to measure that?

Perry

Based on the comments from this board in November, the TDC department has begun the process of commissioning an economic impact study. We have reached out to FAU, Palm Beach State College, and Kaiser to collaborate with their economics teams on this study.

We are currently waiting for three additional submissions to be evaluated. Once we receive those, we will be able to complete the report and present the data to the board.

Mostad

We can't quantify it, but there is a "Trump factor" at play. People come to town for various meetings and events, and in all my years, I've never seen Palm Beach experience such high traffic and a lack of parking. If you need to get somewhere, I suggest allowing at least half an hour, especially given the congestion over the bridges. I believe it is a combination of factors, but without a doubt, That is part of it.

Dufresne

West Palm Beach has been all over international news for the past two months. I just wish we could find a way to measure that and set it aside because there will come a time when we do not have this visibility anymore.

Mostad

Traditionally, over the last 20 years during an election, there has been a lull that kept people reserved, sensitive, and holding back. Corporate America usually remained on the sidelines until the situation was resolved.

However, this year was completely different. It was the opposite of what we have seen in previous years, creating an interesting dynamic.

Segarra

Yes, I would like to add, that there isn't a specific way to measure that business. However, we have observed a couple of key points.

First, we have seen an increase in our report, particularly in Don's section, you will find details about what we have done to maximize the exposure of the destination, especially in front of the media. Additionally, during the same period, we noticed better group bookings at the destination, which were not related to the activities surrounding Trump, along with some positive trends in leisure travel. It is a combination of factors, as Jim mentioned, but the election of President Trump was indeed a contributing factor.

Mostad

Thanksgiving can also have an impact, as it creates another pattern of activity. As a result, you might notice a slight lull in December. This year, Thanksgiving was closer to Christmas than usual. While you may observe a small dip in activity during December, it is not significant. Overall, the trend remains positive.

Mayor Marino

Hopefully, our Federal Government will send some dollars down to protect him.

Hughes

Trump's visits have a negative impact on flights. There will be a ground stop every time he arrives or leaves starting fifteen minutes prior to his departure and continuing until he leaves the airplane. Additionally, during his previous presidency, Lantana nearly went out of business due to being located in the no fly zone vicinity. This is an important consideration for us. While commercial airlines will be able to apply for exceptions during this process, I believe that our general aviation operations will be the most affected.

B. CSL TOURISM MASTER PLAN UPDATE - Richard Cutting-Miller, Webex Video Call

Cutting-Miller

At the start of our project, we consulted the steering committee to define success for the Tourism Master Plan, which helped us focus our resources on areas like sports tourism and strategic attraction development, emphasizing county diversity and our strengths. We initiated the steering committee workshop in July, conducted extensive research, and completed a comprehensive report now available on our website.

Stakeholder engagement was critical, with over 200 participants in a series of sessions. That report is also complete and posted. Currently, we are conducting a stakeholder survey and preparing a visitor-to-resident survey to be rolled out later this month We’ve started destination benchmarking by comparing Palm Beach County with competitive and aspirational destinations. Additionally, we’ve completed the branding and marketing assessment, which many will find intriguing due to its significant conclusions.

In December, we not only delivered the branding and marketing report but also the destination assessments for DEIA, produced by Tourism Diversity Matters, and for sustainability, by the Global Sustainable Tourism Council. These three significant documents are vital for the Tourism Master Plan, and I encourage you to review them despite their length.

In March, we plan to deliver the situational analysis, which will summarize key issues and opportunities from the research phases. This will be presented at the visioning workshops to assist in prioritization.

The toughest part of the project will be narrowing down the issues and opportunities that the tourism master plan needs to address. In the spring and summer, we will work on developing strategies to tackle these issues for the county's use.

We recently conducted a familiarization trip across the county, visiting over 80 venues. This allowed us to assess where to focus our efforts and identify venues that may need attention. We scored the venues, with green indicating good condition and yellow

suggesting they are average. While we found several strong assets, a few venues stood out as needing extra care and attention from our research team to address the issues and opportunities identified during the tour.

The second piece of research involved reviewing existing documentation. As I mentioned during my visit months ago, I didn't want to reinvent the wheel but rather utilize the information from municipalities and the county. We reviewed over a hundred documents from various local entities to identify priorities that should inform the tourism master plan.

Using advanced technology, we analyzed thousands of pages of material, leading to a summary of key issues across the 39 municipalities, such as infrastructure, traffic congestion, environmental concerns, recreational spaces, cultural tourism, sustainability, and noise resistance. The good news is that this analysis uncovered common elements to be addressed in the tourism master plan, making it one of the most comprehensive assessments of local needs.

We conducted an analysis of existing tourism research, examining surveys, trends, hotel rates, and stakeholder and resident perspectives. This effort yielded insights about affluent visitors from Miami and Orlando and the importance of educating residents about cultural and entertainment opportunities.

I encourage you to download the report on our website, which details key insights for the elements that are important to the tourism master plan. Unlike typical tourism research used for marketing, we approached this from an experience and destination perspective, providing valuable implications and conclusions.

Additionally, we engaged with over 200 attendees through one-on-one conversations and group sessions across various locations, capturing the essence of the entire county and generating insights related to community engagement and seasonal trends.

We conducted extensive conversations with over 200 stakeholders covering major topics such as infrastructure, transportation, arts and culture, environmental and ecotourism, DEIA, and sports tourism. A detailed report is available on our website for download.

In December, we also delivered a DEI destination assessment by Tourism Diversity Matters, interviewing more than 20 stakeholders in the sector and analyzing data from nearly 50 organizations across Palm Beach County. This research identifies current issues, opportunities for DEIA, and recommendations for enhancing the county as a visitor destination and improving residents' quality of life.

Key findings highlight strengths and challenges in DEIA programming and suggest strategies for developing targeted campaigns for education and professional development. The comprehensive report is about 100 pages long and offers in-depth analysis to inform our tourism master plan moving forward. Additionally, I encourage you to explore the research by the Global Sustainable Tourism Council.

Our partners in sustainability focus on several pillars for Palm Beach County: sustainable management, socio-economic sustainability, cultural sustainability, and environmental sustainability. Palm Beach County performs strongly in at least three of these categories.

The sustainable management criteria showed positive performance, although some improvement is needed in enterprise engagement and sustainability standards. Overall, the performance is good.

For socio-economic sustainability, the county scored well across the board, indicating effective efforts in this area. Cultural sustainability also received a thumbs up, with a score of 2.6 out of 3.0.

While there is good news overall, some aspects, particularly related to species exploitation, animal welfare, water stewardship, emissions, and climate change mitigation, need attention. These issues are common for tourism destinations, as noted in the GSTC report.

The connection between tourism and environmental stewardship is crucial as we move forward with the master plan. A key piece of our recent research is the destination branding, marketing, and messaging assessment delivered in December, which is over 200 pages of valuable insights.

The assessment highlights the strong quality of your branding and marketing efforts through partner agencies like TDC, while also identifying opportunities for enhancement. There are several recommendations concerning brand strategy, specific marketing channels, and budget allocations.

An interesting takeaway is that several destinations have agencies similar to TDC, which should lead to a discussion on creating a cohesive branding strategy that benefits residents and visitors alike. Moreover, we’ve identified some tactical marketing recommendations, including fixing broken website links and improving digital experiences. We will also explore the potential of uniting partner agencies under one umbrella for better collaboration. The connection between tourism and environmental stewardship is crucial as we move forward with the master plan. A key piece of our recent research is the destination branding, marketing, and messaging assessment delivered in December, which is over 200 pages of valuable insights.

An interesting takeaway is that several destinations have agencies similar to TDC, which should lead to a discussion on creating a cohesive branding strategy that benefits residents and visitors alike. Moreover, we’ve identified some tactical marketing recommendations, including fixing broken website links and improving digital experiences. We will also explore the potential of uniting partner agencies under one umbrella for better collaboration.

We have developed 27 stakeholder surveys as part of the Tourism Master Plan, following 2,200 interviews during our stakeholder engagement. My goal is to dive deeper into sectors like golf, agritourism, and equestrian tourism to identify their needs,

opportunities, and issues. These surveys are available on the Tourism Master Plan web page

I encourage everyone to participate in the surveys, which take less than 10 minutes each. Please share them within your networks, especially among those in golf tourism, so we can gather valuable insights for enhancing our tourism strategy. Thank you.

Let's engage with the equestrian network to gather their input on the opportunities and issues that need addressing. This requires a bit more effort, but we have a survey open throughout January, and I encourage everyone to participate. Please visit the master plan webpage hosted by Discover and review the research and reports. The more involvement we have from everyone here, the better. I am happy to take any questions or comments. Thank you for your time this morning.

Mayor Marino

We will take a brief pause to recognize Senator Sachs, who has joined us to be thanked for her service here with the TDC.

Perry

Commissioner Sachs, thank you for your service and leadership over the past three to four years. You played a crucial role in guiding our industry through the challenges of COVID-19, and your efforts have resulted in record-breaking achievements. We would like to present you with a few tokens of appreciation on behalf of everyone at this table and in this room.

Commissioner Sachs

I want to express my sincere gratitude for this honor. It has truly been a privilege to chair this commission. I do not feel that I deserve all of this recognition; it is you all who make it possible. I simply keep things running smoothly.

This is the most enjoyable group in the county. While we approach our work seriously, we also have a lot of fun. Everyone here is dedicated to creating a vibrant and entertaining environment. We like to believe that people come to visit family members or for business, but they stay because of our beautiful beaches, entertainment options, hotels, and exceptional hospitality. It is all about the people not the trains, cars, or transportation. It is about you making our community proud to be part of Palm Beach County. It has been an honor and a privilege for me to be part of your mission, and I want to thank you very much.

C. PGA TOUR CONTRACT UPDATE*-Emanuel Perry

Perry

I wanted to update everyone on the PGA Tour negotiations. After the November Board meeting, the PGA Tour's legal team requested a few minor adjustments, which we have resolved. The only remaining item is the certificate of insurance. We plan to present the contract to the BCC on February 4th, and everyone is welcome to join.

Bronstien

What has changed?

Perry

It was a minor issue, primarily involving the attorneys. There was nothing of substance to discuss; some minor language adjustments included both the PGA Tour and the county. We managed to resolve those matters and come to an agreement.

Ayala Collazo

The changes we discussed were related to the standard clauses that the county requires in contracts as a government agency. They do not pertain to our actual contributions or work

Now, is everyone planning to attend the Cognizant Classic in the Palm Beaches? We were talking about that earlier, comparing the Cognizant event with the TGL event. Do we have an update on TGL? Great, let’s discuss that then.

D. PBI UPDATE – Nichole Hughes

Hughes

In August 2024, the total number of passengers was 574,952, reflecting an increase of 52,000, which corresponds to a percentage change of 11.4%. This figure surpasses the previous total of 673,568, resulting in a percentage increase of 10.5%. For air carrier operations in August, there was an increase of 2%. General aviation recorded 5,619 operations, indicating a decrease of (3.7%). Total operations reached 9,903, with a minimal increase of 0.2%. Overall, there was a total operation change of 2% due to the decline in general aviation for August 2024.

In September 2024, total passengers decreased to 492,650, representing a percentage increase of 10%. The seat capacity during September was 631,337, resulting in a percentage increase of 21.4%. Air carrier operations stood at 3,954, showing a percentage increase of 20.2%. General aviation had 5,832 operations, indicating a percentage decrease of (8%). Overall total operations reached 9,786, with a percentage increase of 1.6%.

In October, the total number of passengers was 584,083 representing a percentage increase of 2.3%. Air carrier operations during October were 4,372, which reflects a percentage increase of 2.1%. General aviation recorded 8,056 operations, marking a decrease of (0.6%). Total operations in October amounted to 12,428, reflecting a percentage increase of 0.3%.

Looking ahead, we have some exciting upcoming seasonal nonstop flights from PBI. Starting February 13th, Indianapolis will resume service with Allegiant, and Norfolk will begin on February 6th , with Breeze. Southwest will initiate a route to Providence in January, and in February, they will also add Buffalo. In March, there will be new services to Nashville and St. Louis, just in time for spring break and spring training. Additionally, Spirit will commence service to New York LaGuardia in February.

Current seasonal nonstop flights from PBI have already started. Air Canada has resumed its routes to Montreal and Toronto in October. Allegiant started service to Grand Rapids and Cincinnati in November, while American Airlines began its Chicago service in October and added New York LaGuardia in November. Avelo resumed service to Wilmington in November, Breeze started service to Charleston in October, and will begin service to New Haven in December. Delta resumed operations in Minneapolis in November, and Frontier brought back routes to Cincinnati, Cleveland, Chicago, and Trenton in December. JetBlue resumed services to Islip, Buffalo, and LAX beginning in October of the previous year, and Porter has launched a new service to Toronto.

Updates from PBI include American Airlines increasing its Philadelphia service to four times daily during March. JetBlue will increase its service from Isla, New York, to five times weekly in February and daily in March. Although JetBlue reduced some frequencies to Providence from February to April, most days still have twice-daily service. Delta is boosting frequencies to Atlanta in March, with select days seeing service up to twelve times daily. Frontier is adding capacity for Cleveland in March, now operating three times weekly. Philadelphia flights will run twice daily from December through April, and transit will operate daily starting in March.

Allegiant is now expected to operate flights to Asheville up to five times weekly in June. Breeze is adding summer destinations, including Charleston and Norfolk, alongside New Haven and Wilmington, both of which will continue operating twice weekly. Sun Country has adjusted some of its January and February flights, with a brief pause between January 12th and February 13th . Additionally, United has increased its flight frequency for April and May, offering ten flights daily in April and nine flights daily in May.

Mayor Marino

What about Tallahassee? Did we confirm that the one carrier due to sunset is Tallahassee Direct?

Hughes

Yes, Silver. They didn't pull out entirely, but they filed for bankruptcy.

Thompson

Nicole highlighted the potential negative effects of the ground stops. Were there any lessons learned from the last term regarding Lantana being on the brink of closing that we can apply now?

Hughes

We are currently working with them to see if they can allow some flights. When Trump is at Mar-a-Lago, there is a temporary flight restriction in place within a five-mile radius of the property. During his stay, the flight school will not be able to operate. However, we are trying to find a solution.

Thompson

Is Lantana better prepared to handle that situation this time?

Hughes No, they are not.

Bronstien

If we went to the Bahamas or somewhere similar, I would just fly in and out of there. It is all general aviation. I believe the distance is about five miles; Lantana is approximately four miles away. They tried to get an exception, but unfortunately, they couldn't. Many general aviation and commercial charter businesses have moved to Martin County because it is easier to clear customs and handle other matters there.

Baker

The secret service makes those decisions, and they are currently more restrictive than they were in the past. I do not believe they will make any changes, as they are operating under stricter limitations now than ever before.

Thompson

Is there no federal funding that can help supplement potential business losses?

Bronstien Spirit bankrupted?

Hughes

Yes. But right now they have not eliminated anything. They are adding.

Bronstien

Is there a timeline for connecting the two concourses so that passengers do not have to exit security and re-enter?

Ayala Collazo

All of those projects are currently moving forward. While I cannot provide specific implementation dates, we anticipate that design and construction will progress over the next two years.

Laura, the director of airports, and her team have been actively presenting agenda items to the Board of County Commissioners following the board's approval of their strategic plan for improvements. I just approved an agenda item for review on this topic. They are making significant progress with the expansion and improvements.

E. MOTION TO APPROVE THE APPOINTMENT OF DEPUTY VICE MAYOR ROB LONG TO THE TDC FINANCE COMMITTEE – Emanuel Perry

Perry

We are preparing for budget season, which will coincide with the Palm Beach County Board of Commissioners' budget. The deputy is a valuable addition to the Finance Committee, bringing great leadership.

Mayor Marino

Who is on the Finance Committee now?

Perry

Don Dufresne, Davicka Thompson, Jim Mostad and Jim Bronstien.

Motion to appoint Deputy Vice-Mayor Rob Long to the TDC Finance Committee was made by Don Dufresne and seconded by Jim Bronstien. Motion passed unanimously.

F. FINANCE COMMITTEE BUDGET SCHEDULE* - Emanuel Perry

Perry

We will kick off our first Finance Committee meeting on February 10th at 9 a.m. This meeting will provide an opportunity to understand how the committee wishes to approach the upcoming budget season and allocate funding. By March 27th, we will present the organizational charts to the Finance Committee for approval. Additionally, we will present them to the Tourist Development Council (TDC) on April 10th for alignment with the Board of County Commissioners' budget.

On May 5th, we will hold the presentation for each agency's financial report, including auditors. We will invite David Zamora, the county's independent auditor, who will represent us at this meeting. This information will be shared with board members and the Finance Committee following this meeting, along with the relevant dates.

6.

NEW BUSINESS – DISCUSSION ITEMS

A. ERM

1. Update – Deb Drum

Drum

The county beaches have experienced some minor erosion since Hurricane Milton, and we will initiate dune construction efforts in early February along Singer Island. We are planning to move approximately 28,500 tons of sand to restore the dunes on the north and south ends of Singer Island. This work is expected to take about two to three weeks. Once completed, our contractor will proceed with a similar restoration project at Coral Cove.

Lastly, I am proud to report that ERM's Tarpon Cove Restoration Project in West Palm Beach received the 2024 Environmental Excellence Award from the Treasure Coast Chapter of the Florida Association of Environmental Professionals. Our restoration efforts typically garner significant interest in the local environmental field, and we are always pleased and proud when our projects receive recognition on a larger regional or statewide scale.

Mayor Marino

Do you want to update us on our topic of discussion yesterday?

Drum

We are currently involved in a project in partnership with the Army Corps of Engineers in Lake Worth Beach, called Bonefish Cove, which focuses on island construction. This project has recently come under scrutiny due to concerns that the barges used are causing traffic delays and increasing bridge openings in Palm Beach as they travel between Peanut Island and the project site.

We are actively addressing this issue. Just yesterday, we held meetings with our mayor, Ms. Baker, Representative Frankel, and federal agencies to discuss solutions to alleviate congestion related to our project. However, it’s important to note that the project is entirely under the authority of the Army Corps of Engineers.

As a result, any project delays or additional costs that arise from changes will fall on the county, which poses a financial risk for us. Nevertheless, we do not have control over decision-making regarding the project. We are continuing to coordinate with the town of Palm Beach and the Army Corps to seek reasonable solutions.

Late yesterday, we were directed to draft a letter outlining our recommendations based on our discussions with the Corps.

Mayor Marino

I believe this update is important because we can see the traffic backups and bridge openings from our building. A key point mentioned by Deb is the misconception that the barges are the primary cause of these delays. In reality, there are other projects contributing to the situation.

Drum

While the barges do play a role, they are not the main cause of the traffic issues. The closure of major roadways remains a significant concern.

B. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements*George Linley

a. TGL Presented by SoFi (TBD) – SoFi Center - NEW

15,000

b. Palm Beaches Spartan Sprint Weekend (March 29-30, 2025) – Burt Aaronson South County Regional Park 30,000 3,816

c. Delray ITF Championships (April 19-26, 2025) - Delray Beach Tennis Center and the Delray Swim & Tennis Club 8,000 700

d.

International Tennis Federation (ITF) Masters World Championships 60s (May 11-24, 2025) Ballen Isles Country ClubNEW

e. International Tennis Federation (ITF) Masters World Championships 65s/70s (May 11-24, 2025) – Palm Beach Gardens Tennis Center and The Country Club at Mirasol - NEW

f. Prospect Wire Southeast Championships (May 31 - June 4, 2025) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex

g. South Florida Collegiate Baseball League (May 31 - July 25, 2025) – Various Baseball Fields in Palm Beach County

h. Prospect Select Summer Series (June 6July 14, 2025) – CACTI Park of The Palm Beaches, Roger Dean Chevrolet Stadium and Santaluces Athletic Complex

i. AFIA Worlds Master’s Soccer (June 20-27, 2025) – Lynn University - NEW

j. Junior Tour Powered by Under Armour Summer National Championship (June 2530, 2025) - PGA National Resort

k. 2025 Nautique WWA Wakeboarding & Wake Park World Championships (November 6-14, 2025) Burt Aaronson South County Regional – Sunset Lake and Shark Park 561 Wake Park at Okeeheelee Park – NEW

TOTAL $486,000 49,396

Average Historical ADR - $248.20 ROI - $735,605.23

Linley

In your packet, you will find details about 11 grants that were approved by our grant committee and board, which will help defray expenses for venue rental, site fees, and other operational costs related to a variety of national and global sports events.

One of these grants supports the Prospect Select baseball summer series, which consists of six unique baseball tournaments taking place at our spring training facilities. During June and July, this series will bring approximately 600 high school-age teams to the Palm Beaches, generating about 9,000 room nights. We have observed this trend in the data from past years' events.

In addition to the national baseball tournaments, this investment will also bring an international soccer event, three international tennis tournaments, and the world championships for wakeboarding to our area

The total room night demand included in these grant contracts is projected to be $49,396, which translates to an acquisition cost of approximately $9.83 per room night. We will know the actual figures after the events conclude. If anyone is interested, I can delve into details about specific events.

Mostad

The 15,000 room nights to TGL?

Linley

According to their operations team, Andrew George mentioned that they have already booked rooms. Part of this booking includes a setup crew that arrived months before the event started, and another crew that will be staying from January through the end of March. It doesn’t take long for expenses to add up when they are staying in hotel rooms for 90 days.

Mostad

I just suggest we keep an eye on that. $125,000 is a big grant. It is the first time they've been live on TV and a few more are coming. I would like to earmark that one for keeping an eye on that one. That seems a little high.

Anderson

The broadcast crew is scheduled to work 150 times a month. They have been here for the last two weeks straight, which accounts for a significant portion of that total. They will continue to come every Sunday, Monday, and likely through Tuesday or Wednesday for approximately 20 more instances. To provide some perspective, most have been here for the last two weeks. This includes around 100 Tomorrow Sports’ employees, along with permanent staff who will be present for the season.

Since we are handling game day operations, including food, beverage, and sales, we also had 25 people on-site for the past two weeks. Considering the numbers, 15,000 is substantial. They have a lot of support in their efforts for year one, so it will be interesting to see how things evolve.

Dufresne

Is this grant tied to performance?

Linley

The threshold for our agreement is set at 80%. If they reach this level, they will receive full funding; however, there is a sliding scale for adjustments. We have been negotiating a partnership with TGL for quite some time.

Initially, they had a maximum bid of $3M, which they stated was necessary to maintain the integrity of their sponsors. After further discussions, they agreed to reduce it to about half that amount.

We have approved a grant that fits within our budget, and we are still negotiating the final terms. While our grant will not commence immediately, it is expected to start at the end of this month or in February for the benefits, but those details still need to be finalized. I hope this provides a clearer picture of the negotiations.

Fisher

Would this be a recurring grant?

Linley

It could be. To Jim's point, the level of involvement could vary; it may be fewer people if media opportunities arise or if there is marketing potential for commercials or TV spots, which could lead to increased investment. We are still working through those details.

Anderson

Viewership for the first match was just under a million viewers. For context, the final day of the Century Tournament of Champions in Hawaii, which aired the day before, only attracted half a million viewers. TGL had a million viewers, while Duke vs. Pittsburgh, which aired just before TGL, had about 750,000 viewers. It is interesting to note that TGL outperformed both the final of a PGA tournament and the Duke vs. Pittsburgh basketball game. Tiger Woods is scheduled to participate this Tuesday; I expect that it will further boost viewership.

Mostad

It’s crucial to scrutinize these numbers. As with all our endeavors, we must assess the magnitude of this event. It is particularly encouraging that Palm Beach County is becoming a destination for such events, especially since they don’t have many outdoor shots. We’re fortunate to have this opportunity in our county, and it’s essential that we support it.

Mayor Marino

And we need to find other opportunities to use the facility.

Mayor Marino

Are concerts off the table?

Anderson

PB State and Tomorrow Sports have agreed to discuss any relevant matters. We’ve already had preliminary talks with promoters and there is considerable interest. However, due to the neighborhoods on either side of the venue, there is some apprehension regarding traffic. Despite this, there is significant interest in hosting corporate and private events, which are reasonably sized and priced.

Many of the attendees come from out of state. For example, this Tuesday, LA will be playing, and they are organizing an event outside the venue in the plaza. Almost all attendees are traveling from outside Florida. The following week, Boston will host an event featuring Rory McIlroy, and I spoke with their representatives recently. They are planning an event in the courtyard for a couple of hundred attendees who will be coming from Boston just for this occasion. It seems there are strong opportunities for growth in this area.

Bronstien

What was the viewership of the Boca Raton Bowl? I am trying to get some benchmarks related to TGL viewership.

Linley

It was 1.2M provided from ESPN events, through the Nielsen ratings.

Linley

The city of Palm Beach Gardens and Palm Beach State College had a lot of exposure.

Bronstien

What do we get for this?

Linley

We need to discuss this. Right now, what has been suggested to me is that the initiative could be hospitality-based. It's important for everyone involved that this grant is approved. It would be beneficial for us to experience it firsthand, as it will provide a better understanding of the situation.

Regarding the 9 p.m. event on Tuesday that was aired on ESPN, we have been informed that there will be hospitality access, allowing us to bring partners along. However, I don’t think we will receive any TV spot, and I am unsure if there will be additional funding from other channels. I could discuss this further with Discover.

Bronstien

Any interior signage?

Linley

It's in our grant contract, it requires signage with the Palm Beaches, and the TDC logo.

Anderson

Currently, there are two ribbon boards in the venue an upper and a lower one. At this time, the major sponsors are SoFi, Genesis, and Best Buy. However, there is potential for more opportunities since the ribbon boards can be updated more quickly. Additionally, the concourses are not yet complete, leading to numerous opportunities inside the venue. From a TV perspective, those ribbon boards were highly visible that night, especially for the Genesis and SoFi brands.

Linley

If you were to ask about any other event, such as Boca Raton Bowl or the Champions Tour event coming up in February, I could provide you with a detailed list of sponsorship benefits specific to those. One reason I can’t guarantee that we will finalize the grant agreement is due to ongoing negotiations. They have indicated that the requirements must remain at a specific level until we approach the event’s start time. I suspect that this may change as we get closer.

Initially, they anticipated having 1,500 seats with very limited access. They required us to be at a certain sponsorship level because major sponsors are willing to pay to get in. However, as we approach the event, there may be more room for negotiations.

Bronstien

It is similar to the Boca Bowl viewership. it's an ESPN-owned event.

Dufresne

We got a huge bump at the Boca Bowl this year because the Sports Commission logo was on the field.

Linley

They did not have a title sponsor this year, which affected the placement. They provided us with a small gift as a surprise, which turned out to be very effective, as my phone was buzzing non-stop with inquiries from partners, including USA Fencing, USA Table Tennis, and Perfect Game. It was exciting.

Anderson

Just remember, TGL Golf was broadcast in 113 countries on Tuesday. In contrast, the Boca Raton Bowl is one country. Given that many international golfers will be featured soon, it's reasonable to consider how this will play out. If you rewatch the show, you'll notice there are areas with potential opportunities. For instance, there’s the player walkin where players exit their cars from the parking lot and that could be a good spot for highlights. Additionally, they film drone shots at the entrance as people arrive, which can change from night to night. Therefore, we can explore the idea of getting live features from those moments. We just need to take a closer look at it.

After Tuesday’s event, we gathered in the trailers, and it was clear that we had something significant going on. Michael Carter, the owner, encouraged everyone to share their ideas, recognizing that we all might have different thoughts. Let's appreciate what we've accomplished and move forward, as there are plenty of opportunities ahead.

Hillery

Yes, while TGL Golf has secured distribution in 113 countries, from a film commission standpoint, we’ve been collaborating with TGL, and I believe they will incorporate more local locations into their promotions. Looking at my permitting schedule, we've already facilitated several productions for them to capture sites like Loxahatchee River, Battlefield Park, DuBois Park, The Square, Juno Beach, Flagler sidewalks, Peanut Island, and more. They are doing their work around town.

Segarra

This is a fantastic opportunity. From Discover’s perspective, we might be able to allocate some funds to assist George, but while the signage and visibility at the stadium are great benefits, the current challenge is that in this particular time frame 11 weeks during our peak season in key markets such as Florida, Atlanta, Boston, and New York what would truly benefit our destination is extended exposure through TV or social media packages. If we can find a manageable price point, that would be ideal since their current requests are quite high and outside of our funding capabilities. Nonetheless, we should do as much as we can because this opportunity could be significant for us.

Mayor Marino

Many of the owners are from Florida, Atlanta, Boston, and New York, which is important from that perspective. For instance, Jupiter Links represents the Florida-based group, and Boston Commons represents the Boston-based group. Having these connections is crucial for their presence in these markets.

Hillery

There has been a lot of positive feedback on social media; the event seems very wellreceived.

Anderson

They have 15 social media staff in the trailer. The day after Wednesday they brought in 25 influencers to create videos for TGL, SoFi, and Palm Beach County. They closed the venue just for this, showcasing their media savvy.

Mayor Marino

It's crucial to discuss Palm Beach State College since TGL aims to provide exposure and access for their students.

Regarding grants and room nights, do you typically aim for room nights to account for about 10 percent of the grant?

Linley

Room nights are a benchmark for the event rights holder. If they achieve only 20 percent of the room nights, they will receive 40 percent of the grant. There's a guaranteed dollar amount for the event activation, but if a $10,000 grant tied to 10,000 room nights isn't met, they might get only $4,000. Some bid events require collaboration, using our funding for venues, but 95 percent of the time, accountability for room night demand applies.

Motion to approve the Category “G” Grant Agreements was made by Don Dufresne and seconded by Joseph Fisher. Motion passed unanimously.

2. MOTION TO APPROVE 2026 COLLEGE FOOTBALL PLAYOFF

NATIONAL CHAMPIONSHIP CONTRACT IN THE AMOUNT OF $225,000*– George Linley

Linley

This partnership, funded solely from the Sports Commission budget, is unique and not part of our Category G grant program. We established a special events line item to support events impacting the tri-county area, like the upcoming college football playoff national championship game in 2026, backed by the Orange Bowl.

The funding totals $225,000 from the Sports Commission budget, and this partnership has received support from our executive committee and board of directors. Miami and Fort Lauderdale are contributing significant sums to this bid event, which garners substantial media attention, ranking just behind the Super Bowl.

Benefits include extensive marketing for Palm Beach County, community events organized by our sports commission, and a kickoff luncheon planned for next summer at the convention center. Additionally, the partnership will contribute $160,000 to six local elementary schools, including opportunities for renovations and events featuring football alumni to enhance media exposure.

Mayor Marino

Is there any tie-in with James Harding?

Linley

We are currently in discussions about hosting a Groza Award event. I would like to feature the CFP Championship Trophy at the James Hardy, potentially alongside football alumni, creating more of a college football atmosphere.

This is one of the events we are considering because it aligns with a natural timeframe. We're also looking to leverage our partnership with the Lou Groza Award for this event. Furthermore, I would like to provide an overview of what the Orange Bowl has contributed to our community, particularly since they are leading the bid for this initiative.

As many of you know, the Orange Bowl has invested $1.5 million into constructing a synthetic turf field, in addition to other venue enhancements at Glades Pioneer Park, which is now known as Orange Bowl Field. They have also allocated $400,000 toward funding a community center with indoor meeting space at the same site. Over the past two decades, they have contributed over $300,000 to our sports commission to support the Lou Groza Award. Additionally, they have invested $200,000 into media centers across six elementary schools.

The Orange Bowl is a strong partner, their contributions bring direct ROI (Return on Investment) to the South Florida community as a whole

Thompson Is this partnership similar to what we do with the Super Bowl?

Linley

It's very similar, although the events are different, and the organizations have different approaches. I would unequivocally say that the Orange Bowl gives back to our community more significantly than the NFL does. It's not even comparable.

This is not just about being a good partner; it’s about our involvement in this effort. The contract includes provisions for supporting a cultural event if we choose to activate it. We have the opportunity to create a cultural experience that reflects our industry, which is already included in the contract.

Thompson

How were the six elementary schools selected?

Linley

There is a foundation associated with the College Football Playoff, which has an "Extra Yard for Teachers" program. They conduct research to identify areas of great need. Together with the Orange Bowl, which operates locally across three counties, they select the schools. This isn't limited to just Palm Beach County; it also includes Broward and Miami-Dade counties. While I can't provide the exact number of schools in those areas, I do know we have six schools total.

I have the list of the selected schools and can find out more about their selection process. The College Football Foundation and the "Extra Yard for Teachers" program collaborated with the Orange Bowl to determine the schools. Those six schools are explicitly outlined in the contract as well.

Bronstien

The $225,000 comes from special project?

Linley

We have a special events fund that is not part of TDC special projects; it comes from the Palm Beach County Sports Commission budget. This fund has a specific line for events that don't quite fit into the grant system.

Bronstien

Is that line included in your current budget?

Linley

Yes, it is included in our current budget. At the moment, it's supporting the Boca Raton Bowl. We may trim it off later, but we do have a placeholder in place. This funding is for 2026. We’re just trying to get approval now because the earlier we secure it, the more we can do with it.

Bronstien

And is there an additional $75,000?

Linley

Yes, that additional amount will come from state dollars. We are receiving a grant from the state, and we will redirect that funding directly to activities here in Palm Beach County. Specifically, this is from the Florida Sports Foundation funds.

Motion to approve the 2026 College Football Playoff National Championship Contract in the amount of $225,000 was made by Don Dufresne and seconded by Commissioner Christina Lambert.

C. DISCOVER THE PALM BEACHES

1. Update* - Milton Segarra

Erika Constantine and Gustav Weibull reviewed all updates regarding the marketing project and data statistics.

Segarra

At Discover, we assess our achievements at the beginning and end of each year, and right now, we're enjoying remarkable success in room tax collections, occupancy, and agency performance. George has secured a record number of events, and Michelle, the convention center is also excelling. We're seeing growth in cities like West Palm Beach and Jupiter, with significant investments occurring.

Our evolution from a travel brand to a hub for travel, business, and economic development is evident. This growth starts with a visit, and our work in the visitor economy is essential to this development.

We have exciting opportunities ahead. Richard from CSL discussed our potential, and I hope the Board of County Commissioners will soon approve the expansion of the Convention Center Hotel, which would be transformative.

Discover is focused on sustainability, innovation, revenue generation, and enhancing the visitor experience. These goals have emerged from discussions with our board and internal teams, and we are ready to tackle upcoming challenges.

I also want to recognize our team's hard work in achieving recognition at the HSMA Adrian Awards. Out of over 800 entries, our 12 campaigns received awards, showcasing our commitment to excellence in promoting our destination, sustainability, and diversity, equity, inclusion, and accessibility (DEIA). Congratulations to the entire team, and thank you for your support.

Mayor Marino

What are your five points that would encourage someone to move here?

Segarra

First, we need to generate demand and interest. The next step is to attract visitors. After that, we want them to return as visitors, enjoy the experiences, and ultimately consider buying real estate.

D. FILM & TV

1. Update – Michelle Hillery

Hillery

There is an article in today's paper about Mary Pinnock, and I'm glad you're here, Commissioner. It's people like her that make our work possible. Our team has collaborated with Mary over the years, and today's article honoring her is very fitting congratulations to her for being a huge asset to the Film and Television Commission.

In November, we permitted 33 projects and handled another 20, totaling 53. We just completed our fiscal year and proudly met all our goals, including facilitating $246 million in spending in Palm Beach County and 17,600 room nights from 583 projects 303 permitted and 278 facilitated by our office.

We're currently conducting our year-end production survey, reaching out to over 150 local production companies to gather data about their 2024 business. This information will go to our board for approval, likely in March. We've seen two consecutive recordbreaking production years and hope to achieve a third this year.

Additionally, we had a successful December Film Commission board meeting at the beautifully renovated Tideline. But during that meeting, we were able to hand out three Davie awards. Three of our shows that are currently airing on The Palm Beach's TV channel. And the Davey Award is kind of, it's mirrored after the David and Goliath story.

It’s about big ideas from smaller companies. But it is judged by the who's who, including Condé Nast, Disney, GE, Microsoft, Push, just to name a few. So these are prestigious judges that review. The three awards that we were able to hand out on behalf of the Davies were “What's Poppin PBC”, won a silver Davie award for multiple episodes in a series in the series travel and tourism category. We distributed awards to “Day Tripping in the Palm Beaches” and Jet Setter Films, which won a Silver Award for their segment on Palm Beach International Airport and the West Palm Beach episode in the online film and video travel and tourism category. Additionally, our Palm Beach Watch Party series, now known as “Palm Beach TV Now”, received a Silver Davey Award for multiple episodes in that series in the online advertising and marketing video campaign category.

These three shows join "On the Town in the Palm Beaches," which was nominated for two Emmys, and "Dock and Dine," which made headlines in the Palm Beach Post recently after winning a regional Emmy. Meanwhile, "What's Poppin PBC" garnered a Bronze Telly Award.

To express our gratitude, we presented Emmanuel with the Telly Award to thank the TDC for its support of The Palm Beaches TV and all the production companies working in Palm Beach County.

I want to highlight our recent acquisition of no-cost usage rights for three episodes from the Breakaway Polo series, which originally aired on ESPN, thanks to Global Polo

Entertainment. We’re thrilled that these episodes are now available on the Palm Beaches TV channel.

You may be aware of the Netflix series, the five-episode series, called "Polo," was released on December 10th, and we provided permits for their filming here. It is executive produced by Prince Harry and Duchess Meghan Markle.

We've also had productions such as the Lincoln Navigator commercial featuring Serena Williams. It was a Hollywood-like set created downtown, across from the Harvey building. I asked her manager to extend our appreciation because the Williams sisters have significantly contributed to production in Palm Beach County simply by living here.

Felco Pictures, based in California, is working on a Netflix movie titled "R.I.P.," starring Ben Affleck and Matt Damon. I also wanted to mention TGL, but it has been discussed already. That’s a full production with a crew of 120 people, making it a significant event for us. I hope for the sustainable future of that show.

Lastly, we attended two recent screenings of "On the Town in the Palm Beaches" with Frank Licari, which is a PBS production.

This show is the second of four we sponsor, focusing on small businesses that lack the budget to showcase their tourism assets. Recently highlighted were the mayor of Westlake, the Boca Raton Historical Society, Girls Who Walk, and Gatorshack in Loxahatchee, among others. We also attended a screening of "Christmas Overtime," a small independent film that just secured distribution on Amazon Prime and NBC Peacock after two years. I even made a cameo in the film!

Upcoming film festivals include the Sun and Stars International Film Festival at the Kravitz Center from January 23rd to February 2nd, and L Dub and Swede Fest at the Lake Worth Playhouse from March 28th to 30th. Our education initiative, the Student Showcase of Films, recently completed its final quarterly report. Funded through the Department of Housing and Economic Development, this program retains young filmmakers in Palm Beach County with a value nearing $300,000, based on a $75,000 contract. We’ll celebrate 30 years of this initiative on April 25th, with entries due by February 5th.

E. CULTURAL COUNCIL

1. Update – Dave Lawrence

Lawrence

First of all, you may have seen news stories about two cultural organizations. The first is SunFest, which has decided not to hold its concert series in the first week of May while they reevaluate their plans. In the meantime, we have learned that they might be taking over the administration of the Lake Worth Street Painting Festival.

We are currently trying to understand what this transition means, as it could result in the termination of their existing contract. We are working with Emmanuel and the county on this matter, and we hope to support SunFest in their new direction, whatever that may be.

Secondly, there is an article in today’s Sun Sentinel regarding a letter sent yesterday from the Boca Raton Center for Arts and Innovation, which has canceled its contract with the City of Boca Raton for the center that was planned to be located in Meissner Park, next to the Boca Raton Museum of Art.

They are exploring two or three different scenarios for alternative sites, some of which may be outside Palm Beach County while others could be within. We are working diligently to gather more information and determine how we can provide support in this situation.

I wanted to keep you updated so that we are closely monitoring this situation. In addition, the council has been very busy in December with Art Basel. We had a very successful sub-campaign, and early reports indicate a total of 8.9 million impressions, along with more than 500 referrals to cultural organizations.

These referrals led interested individuals to our website for information about arts and cultural activities, and we direct them to our cultural partners to enhance their experiences. Great work has been done by our team in harnessing the excitement surrounding Art Basel.

Applications for Category B and C grants will be released on January 17. This is an important initiative to extend marketing for cultural tourism activities to all cultural organizations, helping to attract visitors to Palm Beach County. We are preparing for this process.

All three galleries in our building will be changing exhibits this month, with two of them showcasing "Reflections of a Century," a celebration of Boca Raton's 100-year history through art. This exhibition will open on January 31 and is part of Boca's centennial celebration, which we are looking forward to.

Lastly, the council has been collaborating with ten community partners for the past two years on the Palm Beach County Black Cultural Heritage Trail. We are on the verge of launching this project, which includes a rack card and a newly created website. The county has been divided into four districts, complete with a Google-searchable map that allows visitors to find significant historical sites and create their own tours.

F. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

Anderson

We recently concluded our fiscal year, which we will report on in January and February at the convention center. Our fiscal year ended on September 30th. Notably, the year before, in 2023, was our best year ever.

The year we just completed has now surpassed that, making it the best year in our 22year history. I want to commend our staff for their outstanding work.

The new fiscal year started off a little slow on October 1st, but things picked up significantly in November with the election night event. This event turned out to be the largest attended and most profitable event in the history of our building. We capitalized on that momentum throughout December, particularly with Tony Robbins’ return, which was fantastic.

The staff enjoyed a well-deserved break over the holidays, but we have already completed our first fashion trade show, which is held four times a year. Now, we’re gearing up for the upcoming Connection Live event in January, an IT conference that, while it may have lower attendance, brings significant benefits from technology professionals. The rest of the spring looks promising, as we will be busy through June.

We also have a lot of business lined up for the summer. My hotel partners and I are currently working on renovating our bathrooms, but we don’t want to take any facilities offline since we are operating nearly year-round. This has proven to be a challenge, as our venue is sizable yet limited, and some renovations take time. However, it’s a positive problem to have given the volume of business we are booking for the summer.

Regarding the hotel project that Isami is finalizing negotiations on with Related, these investments are game changers for us. I had a friendly wager with a well-known person in Miami that we would have our convention center hotel completed before theirs. As it stands, we are set to open our second hotel on January 16th, likely finishing before they even start building their first one. They have finally secured funding but are still working to get things underway. This progress is a testament to the advancements we are making here.

Ayala Collazo

Thank you for your comment. Projects at the Convention Center tend to take longer because we need to accommodate their operational needs. As a result, a project that could have been completed in a shorter timeframe gets extended to meet those needs.

Anderson

Isami's team has been phenomenal. However, similar to the carpet project we completed about four years ago, which took several months instead of weeks, we often have to work around our operational schedule. We would only have one day available for them to come in, so the timeline gets stretched. Now, we are focusing on the bathrooms.

2. OVG Hospitality

b. Update - Kathy Griffin

Griffin

I will say that November and December of this year were record-breaking for food and beverage sales. It was another fabulous year. We have a lot of upcoming events. We have three art shows coming up.

We’re already planning for January, February, and March. We’re also already diving into preparations for Eudaimonia, an event that’s 10 months away but requires year-round planning. Additionally, we have our MLK Breakfast coming up, along with several conferences, including the Chamber of Commerce State of the City Breakfast. There’s no rest for the weary here.

We’re deep into our audit, and tomorrow our leadership and sales team will participate in the Discover the Palm Beaches CTA program.

Anderson

I want to make a comment regarding the California fires. Our first art show is coming up in three weeks, and it's hosted locally, as it has been for years. However, the plans are out of LA, and I just received texts saying that many have already evacuated their homes. One person lost their house and is now trying to find a hotel.

My wife also reached out to inform me that her stepsister is a lead writer for "Silo" on Apple TV, and her husband is one of the lead writers for "SpongeBob." They just moved out of their house this morning. As a result, filming for the third season of "Silo," which was set to take place in London, will be delayed because everyone is trying to escape and find new accommodation. They are heading to Palm Springs.

7. BOARD COMMENTS

Is the pedestrian overpass we’ve been discussing for 20 years part of the convention center hotel's requirements?

Ayala Collazo

It's not. That is not part of it. I think conversations continue with all the prevalence they offer, which is a broad way of saying it is still on the radar.

8. PUBLIC COMMENTS

No comments.

9. ADJOURNMENT

The meeting adjourned at 11:02 A.M.

The next meeting will be on February 13, 2025.

*Attachment included.

4. CONSENT ITEMS

TO: Tourist Development Council

FROM: Milton Segarra, President/CEO

DATE: January 31, 2025

RE: Discover The Palm Beaches Monthly Activity Report January 2025

This report provides an overview of DTPB’s activities in January 2025, highlighting progress toward TDC performance measures. It outlines key trends in owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights during the month.

December 2024 Performance

For the full calendar year of 2024, hotels in The Palm Beaches ended at 68.8% occupancy (+1.6%). ADR was flat at $252. RevPAR up 1.6% to $173. Total lodging nights sold was 6.77M (+3.7%), generating $1.49 billion in revenue.

The Belgrove and Palm House opened, adding 150 and 79 respectively, a 1% increase in total hotel rooms available.

Overall lodging performance was up in terms of room night revenue to $155.2M (+16%) and room nights sold at 639k (+17%).

Bed taxes for December are expected to be around $9.3M up 8%.

The Palm Beaches ranked 5th in growth in hotel room nights sold with, the west coast markets outperforming in December, Tampa (+21%), St. Pete (+23%), and Naples (+18%) growing significantly in room nights sold as post hurricane dynamics continue to impact the market.

Key trends driving December performance include:

• Group room nights was up 63%.

• Transient room nights was up 3.7%.

• Hotels located on the beaches (+16.2%), at PBI / in Downtown WPB (+13.8%) and near the turnpike (+13.4%) all have double digit increases in room nights sold.

Key Lodging Performance Numbers for December

o Room demand

▪ Hotels: 444k (+10%)

▪ Alt. Lodging: 195k (+38%)

▪ Total Lodging: 639k (+17%)

o Room Night Revenue

▪ Hotels: $127.4M (+12%)

▪ Alt. Lodging: $27.7M (+42%)

o Total Lodging: $155.2M (+16%)

o Occupancy

▪ Hotels: 74.2% (+8.7%)

▪ Alt. Lodging: 62.9% (+15%)

o Total Lodging: 70.2% (+6.3%)

o Average Daily Rate (ADR)

▪ Hotels: $287 (+1.9%)

▪ Alt. Lodging: $331 (+2.7%)

▪ Total Lodging: $294 (+1.9%)

o Revenue per Available room (RevPAR)

▪ Hotels: $213 (+10.7%)

▪ Alt. Lodging: $209 (+18%)

▪ Total Lodging: $206 (+8.4%)

Discover The Palm Beaches

Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Total Lodging Revenue Rolling 12 Months

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly

Executive Dashboard

Definitions:

Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.

Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.

Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.

Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing

Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.

Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.

Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.

Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.

Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.

Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)

12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality

Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality

Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches

Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches

Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)

Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

DTPB OBJECTIVES 2023 – 2024

Leisure/Consumer

• Generate 1,200,000,000 Advertising Impressions

• Generate 4,200,000 in Website Users (New Metric)

• Increase Consumer and Travel Industry database to 470,000

• Generate 250,000,000 Earned Media Impressions

• Generate 7,500,000 Social Engagements

Meetings & Conventions

• Book 175,000 DTPB only room nights (Hotel Meetings Leads)

• Generate 52,500 Group Level Booked Room Nights Convention Center Shared

• Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared

• Generate 95 participants in Destination Reviews

• Generate 105 Destination Site Participants

470,000

474,390

January 2025

PERFORMANCE DASHBOARD

1 Exceeded annual goal in October 2024 as a result of the Council’s annual New York City media event and subsequent article published in Forbes (UVM: 99,621,955)

2 New performance indicator as of 10/1/24. Previous year totals were not measured. The Council expects to outperform this goal as it was set prior to the establishment of the ArtiGras Podcast partnership.

3 Includes results from December 2025 influencer FAM visit that were not available for publication in December’s Activity Report. That FAM visit resulted in social media content that achieved 51,126 impressions.

4 Meta (Facebook and Instagram) now only provides “views” as a metric over “impressions.” Impressions measure how many times content is seen, while views measure how many times people engage with that content

HIGHLIGHTS

ADVERTISING

In January, the Council’s Fall/Winter Fly Market campaign continued to target audiences in New York, New Jersey, Chicago, Washington, D.C., Boston, Philadelphia, Los Angeles, Houston, and Austin. The second quarter of FY25 (January through March) also targets drive markets – Miami, Ft. Lauderdale, Ft. Myers, Naples, Orlando, Tampa, Jacksonville and Atlanta Cultural tourism ads were placed across digital, print, out-of-home (OOH), radio, CTV, and social media platforms, targeting potential travelers and arts lovers from the Gen Z, Millennial, Gen X, and Baby Boomer demographics, as noted in the Council’s FY25 Cultural Tourism Marketing Plan.

Print highlights included insertions in January issues of magazines AFAR (with advertorial), Fine Arts Connoisseur (co-op), the Official Florida Vacation Guide (Visit Florida, with advertorial) and a cultural tourism placement in The New York Times 52 Places to Go section on January 19. The co-op ad highlighted upcoming exhibitions at Ann Norton Sculpture Gardens.

On January 13, the Council launched a digital advertising campaign promoting the Palm Beach County Black Cultural Heritage Trail with a goal to drive awareness of the Trail and to send visitors to the Trail’s landing page, palmbeachculture.com/bcht. By the end of the month, cultural partners located on the Trail had received promotional guidelines and an online toolkit containing graphics and sign templates to help them share their inclusion on the Trail to their own audiences. A two-sided rack card with a QR code linking to the Trail website was shipped to Visitor Information Centers around the county. And the Trail’s committee (made up of community leaders) created a rack card distribution plan to target other community organizations, such as chambers of commerce, churches, community centers and businesses, with plans to complete the distribution in February. On February 1, the committee was to debut the Trail during a Black History Month Celebration and Grand Re-opening Party at Rohi’s Readery in West Palm Beach’s Historic Northwest district. The Council’s digital ad campaign (Google, Meta and Demand Gen) will run through the end of FY25.

Results came in for the Council’s “Go Beyond Basel” sub-campaign, which ended on December 15. The objectives of the campaign were to bring awareness of The Palm Beaches’ robust arts and cultural offerings to audiences visiting the Miami area for Art Basel Miami and Miami Art Week; increase website traffic; grow partner referrals from the website; and capture email addresses. The Council’s advertising agency of record, Push, reported OOH and print advertising placements had +9.7 million total estimated impressions (not including Brightline impressions, which have yet to be reported). Ad placements on social media (Meta) achieved 311,153 impressions (1.56% CTR), 213 referrals to cultural partners and 269 email signups. Digital ads using proximity targeting and retargeting strategies achieved +2.2 million impressions (.52% CTR – well above industry benchmark of .10-.15%) and 292 referrals to cultural partners.

HIGHLIGHTS

Push presented the Council with campaign concepts in January for MOSAIC (Month of Shows, Art, Ideas and Culture) and Palm Beach County Open Studios. The Council also launched its Call to Artists to participate in Open Studios, with a deadline for applications set for February 24. Two Institute for Cultural Advancement (ICA) programs, one held in January and one in February, are also providing support for both MOSAIC and Open Studios participants (see below for more details under Sector Support section).

PARTNER COLLABORATIONS

In January, the Council continued to support work on the county’s Tourism Master Plan.

On January 7, the Norton Museum and Boca Raton Museum of Art received a proclamation from Commissioner Weiss at the BCC in recognition of their partnership and the complementary exhibitions from the Hispanic Society of America. The Cultural Council assisted in garnering the recognition and attended the meeting in support.

On January 2, 16 and 30, The ArtiGras Podcast, a partnership with the Palm Beach North Chamber of Commerce and the annual ArtiGras Fine Arts Festival, debuted its ninth, tenth, and eleventh episodes. Brian Knowles, founder of Power Builders and a local educator, historian and community advocate, joined host and local artist Sarah LaPierre to discuss diverse perspectives in education and his work researching the Palm Beach County Black Cultural Heritage Trail. Jennifer O’Brien, executive director of Resource Depot, spoke about her organization’s partnership with the ArtiGras Fine Arts Festival, sustainability, upcycling in art, and her own art practice. Victoria Cardona, a musician and one of the Council’s 2024 Artist Innovation Fellows, shared stories from her music education to discovering “looping” as a one-woman band to live performances both in South Florida and abroad, all informed by her Cuban heritage. Since the launch of the video podcast, there have been approximately 1.88 million views of the first eleven episodes. The Council is in negotiations with the Chamber to renew our sponsorship of the podcast for additional seasons. The Council also hosted a workshop at our headquarters on January 18 for the Emerging Artists at the ArtiGras Festival this year.

In late January, the Council’s largerthan-life sunglasses, known as the Shades of Culture, were installed near the Children’s Schoolhouse Museum in Boynton Beach to support the 2025 International Kinetic Art Experience on February 1 and 2, an indoor/outdoor festival that also included live musical performances. The 20x20 foot Shades (shown here)

HIGHLIGHTS

will remain at this location through mid-February, featuring images of some of the kinetic artworks displayed inside Boynton’s nearby Arts & Cultural Center.

The Council worked with Discover The Palm Beaches (DTPB) and the Sports Commission to complete a refresh of its evergreen Arts Guide for Sports Fans, a multi-panel rack brochure that will be distributed to Visitor Information Centers and sporting venues in February to support the Ultimate Weeks of Sport (UWS) promotion. A panel within the brochure was provided by Discover to advertise the UWS.

DTPB and the Film and Television Commission (FTC) requested to work with the Council to plan cross-promotions of the Black Cultural Heritage Trail through their owned marketing channels, with most promotions set to debut in February as part of Black History Month.

PUBLIC RELATIONS

Top Placements

- January 22, The Knockturnal (UVM: 33,060): “Art Attack: Palm Beach County is Happening”

- January 27, Dan’s Papers (UVM: 26,858): “Palm Beach County Black Cultural Heritage Trail Unveiled”

National Media Outreach

As a result of the New York media event in November followed by a FAM tour in December, an article by freelancer Laurie Heifetz published in The Knockturnal in January. The article featured both the Norton and the Boca Raton art museums and their Hispanic art exhibitions, plus Mounts Botanical Garden, Flagler Museum, Schmidt Boca Raton History Museum and other cultural stops in The Palm Beaches.

The Council’s local PR contractor, Linnea Bailey, occasionally freelances as a travel writer and in January an article she wrote for FamilyVacationist.com (which included mentions of Palm Beach Zoo, Cox Science Center & Aquarium, and Mounts Botanical Garden) was nationally syndicated. USA Today (UVM: 110,904,207) ran her story on January 25, and the story also appeared on Yahoo and MSN news feeds. (The Council is not counting this article towards its monthly performance measure, as it does not fall under the scope of work in Linnea’s contract.)

The Council’s PR agency of record, Sharp, continued outreach to social media influencers in strategic markets to coordinate FAM tours as part of the Council’s cultural tourism marketing plan for FY25. As previously reported, in January, Sharp gathered results from the recent visit by New York-based influencer Melanie Sutrathada (@melaniesutra, 142K followers), who was also a guest at the Council’s New York media event. Her Instagram reel and in-feed posts in December, plus 26 additional stories, resulted in over 50,000 impressions. The Council executed on a

HIGHLIGHTS

Scope of Work with Sharp to secure up to 4 additional influencer FAMs in March and April to specifically support the upcoming MOSAIC sub-campaign.

Sharp also worked with the Council and our cultural partners in January to draft a Spring Break-themed press release, which will be distributed nationally in early February.

Local/Regional Media Outreach

In January, the Council achieved editorial coverage of its mural, its main gallery exhibition celebrating the centennial of Boca Raton, and its arts advocacy work in local media including Florida Weekly, Boca Magazine, The Palm Beach Post, and Palm Beach Illustrated. The Council also secured editorial coverage of the Palm Beach County Black Cultural Heritage Trail in Dan’s Papers as a result of the local distribution of a press release announcing the launch of the Trail.

ADVOCACY

The Council attended the Palm Beach County Delegation meeting at Keiser University on January 8 to speak during public comment about the need to restore the critical state arts grant funding in the next budget cycle. The Council will be traveling to Tallahassee in March to advocate for the grant program, which also supports the cultural tourism economy. The Council is also working with DTPB on a musical activation during a Capitol Reception for Palm Beach County Days.

As part of our advocacy strategy, Dave Lawrence joined Milton Segarra on January 15 for the League of Women Voters luncheon to talk about the economic impact of the arts and tourism sectors in Palm Beach County.

SECTOR SUPPORT

As previously mentioned, in January, the Council hosted an ICA program for cultural organization staff titled MOSAIC 2025 Success Strategies. Led by the Council’s own marketing team, the session reviewed goals for MOSAIC with attendees and led workshops on creating (or improving) MOSAIC offers/deals, a 5star customer experience plan, offer redemption tracking systems and promotion of MOSAIC itself. Attendees were given worksheets to take back to their teams and provided instructions on how to sign up for MOSAIC. In support of Palm Beach County Open Studios, the Council’s next ICA session is titled Social Media Marketing for Artists, scheduled for February 13.

The Council’s Community Engagement department sponsored musical entertainment, sourced from our Artist Directory, for the Path to College Shine & Dine gala. Two Council board members attended the event. Supporting our community partners is integral to engaging our community stakeholders, as we continue to promote a county that welcomes all.

HIGHLIGHTS

The Council and DTPB put out a Call for Proposals for session facilitators for The Arts & Tourism Summit: Access for All. The Summit is scheduled for Tuesday, August 12, 2025, at the Palm Beach County Convention Center. The partners are seeking dynamic sessions led by experts and leaders from the arts and cultural and tourism sectors, with the central theme around celebrating that The Palm Beaches Welcomes All. The Council sees the summit as an incredible opportunity to inspire and engage with professionals in the tourism and arts and cultural sector in South Florida.

On January 8, the Council sponsored and participated in Art & Culture Day, which is part of Leadership Palm Beach County’s year-long Engage program. Lauren Perry kicked the day off by making a presentation about the cultural sector to the Engage Class of 2025 at the Kravis Center, and helped to plan the day’s agenda, which included presentations by Chamber Music Society of Palm Beach, Kravis Center, Arts Garage, Morikami Museum & Japanese Gardens, Spady Cultural Heritage Museum, Cornell Museum, Society of the Four Arts, Benzaiten Center for the Arts and a number of local educators from the public school system.

Also in support of the sector, Council staff members attended exhibitions, performances and special events at Kravis Center for the Performing Arts, Palm Beach Zoo, Spady Cultural Heritage Museum, Palm Beach Dramaworks, Respectable Street (Chamber Music Society of Palm Beach), Palm Beach County Convention Center (Art Palm Beach), Boynton Beach Arts & Cultural Center, South Florida Fair, Manatee Lagoon, Benzaiten Center for Creative Arts, and others.

January Activity Report 2025

PALM BEACH COUNTY SPORTS COMMISSON

Fiscal Year 25, Quarter 1, Sports Tourism Report

The Palm Beach County Sports Commission’s event portfolio for FY 25, Quarter 1 (October 1 –December 31, 2024) consists of 59 events, creating 78,164 room nights. This equates to a projection of $18,868,790 in hotel revenue ($241 average daily rate for same month in FY 24). The tourism production for Q1 is driven by a strong portfolio of regional and national events, which created an estimated $1,132,127 in bed tax revenue.

During this timeframe last year (FY 24), our Sports Commission was responsible for 94,777 room nights. The year over year decrease in room nights is due to several major bid events that did not return in FY25, in combination with Hurricane Milton’s impact on Palm Beach County that disrupted several regional and national sports events in October. Hurricane Milton caused the cancellation of a collegiate golf tournament, a high school golf tournament, and Perfect Game’s Freshman World Series, while significantly reducing participation for the Minority Baseball Prospects All-American Game, Perfect Game’s WWBA World Championship, Blue Line Hockey Discovery Showdown, and the World Pickleball Open. Hurricane Milton eliminated at least 4,500 room nights.

The Sports Commission’s 59 event in Quarter 1 of FY 25 represent 20 different types of sports. The top room night generators were amateur baseball, equestrian showjumping, racquet sports (tennis & pickleball), football, and golf.

Sports Commission FY25, Q1 Event Production

• 59 events

• 78,164 room nights

• Projected hotel revenue = $19,977,678

• Projected bed tax = $1,198,661

Versus Sports Commission FY24, Q1 Event Production

• 51 events

• 94,77 room nights

Sports Tourism Event Report

January 1-31, 2025

The Palm Beach County Sports Commission’s event portfolio for the month of January includes 21 events, representing 12 different sports. Nearly half of those events are new and have been recruited to The Palm Beaches through the bid process. The collection of events in January of 2025 is projected to generate 46,333 room nights, which would be nearly a 25% increase in overnight stays compared to the room night actuals for January of 2024. The sports related room night generation in January is projected to spur $13,760,901 in lodging revenue and $825,654 in bed tax. The month of January is filled with a variety of new national events taking place in The Palm Beaches for the first time.

New events, such as the USA BMX Sunshine State Nationals & World Qualifier, in addition to the USA Shooting 2025 Shotgun Spring Selection, are catalysts in creating the largest sports tourism boom potentially ever seen in January. Additionally, our Sports Commission has been working diligently to position The Palm Beaches as a training destination for Major League Soccer (MLS) clubs. Three (3) MLS teams will be training at The North County District Park during this January, in addition to the U.S. Soccer U20 Men’s National Team Training Camp.

The year-over-year tourism growth in January is expected to be an increase of 9,000+ room nights. This growth will cover most of the night room deficit when comparing the first three months of FY 25 versus FY 24.

Palm Beach County Sports Commission

Quarter 1 - Room Night Report

October 1, 2024 - December 31, 2025

Palm Beach County Sports Commission

Quarter 1 - Room Night Report

Palm Beach County Sports Commission

Events & Operations

Event Support

NCAA Division II Men’s Golf National Championship

 Gather proposals for student-athlete experience to replace opening banquet

 Begin process to recruit volunteers for live scoring, checkpoint officials, and tournament personnel needed

 Meet with Palm Beach Atlantic University to coordinate staffing

Palm Beach County Sports Hall of Fame

 Gather photos and videos for Hall of Fame inductees to create videos tributes

 Meet with Palm Beach Kennel Club to discuss banquet logistics

 Work with ESPN West Palm to determine Annual Sport Award Finalists

• Sunshine State Open

Finalizing Contract Obligations

• USTA National Men’s 70, 85, 90 Clay Court Championships

• Prospect Wire Florida Fall Classic

• Prospect Select Fall World Series

• Perfect Game Summer Series

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• Men’s Senior Baseball League

• International Rush Cup

• I Do Beach Tennis ITF World Tour 2024

• Association of Pickleball Professionals Boca Raton Open

• Delray Beach Pickleball Classic

• Equestrian Holiday & Horses Circuit

• Battle Youth National Championship

• “Little Mo” Internationals in Florida

• Garden of Life Palm Beaches Marathon

• Hardball 360 Fall Tournament

• Delray Beach Riptide Fall Tournaments

• World Pickleball Classic

• Winter Equestrian Festival

• Paradise Puck Series

• Florida RUSH

• Boca Raton International Masters

• USA BMX Sunshine State Nationals

• Florida Exposure Cup

• TGL Presented by SoFi

• Gauntlet of Polo

• USA Fencing 2025 Regional Youth Championship – Battle at the Beach

• Delray Beach Open

• Junior Tour Powered by Under Armour Winter National Championship

• East Coast Championships SoFlo Nationals

• Palm Beach Challenge College & International Baseball Festival

1. Category G Grants

Grants

a) 2025 FuelTech Hydrodrag Nationals/World Championships (April 4-6, 2025) – Burt Aaronson South County Regional Park- $10,000 Cat. G 1,000 Room Nights

b) First Responder Games (May 11-25, 2025) – Various Venues across Palm Beach County- $20,000 Cat. G 2,000 Room Nights

c) Fédération Internationale de Football Association (FIFA) Club World Cup (June 14 - July 7, 2025) - Gardens North County District Park- $80,000 Cat. G NEW 8,000 Room Nights

d) Perfect Game Summer Series (June 16 - July 28, 2025) CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex - $91,500 Cat. G 7,411 Room Nights

e) USTA Boys 18's & 16's National Clay Court Championships (July 6 - 13, 2025) – Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center - $25,000 Cat. G 2,500 Room Nights

f) Prospect Select Fall World Series (September 5-15, 2025) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex - $12,500 Cat. G 945 Room Nights

Sports-Development

Sports Development Executive Summary

The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY25.

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 25, and below is a breakdown of the development efforts over the past month:

• Battle at the Beach (College Volleyball)

o March 18th, 2025

o 3 College University Teams

o 250 Projected Room Nights

o City of Riveria Beach

• Florida Flag Football State Championships

o June 28th & 29th, 2025

o 85 Teams | 935 Participants

o 1200 room nights

o Village of Wellington Park

• Strongman Games

o November 18th – 24th, 2025

o 2k+ Participants

o 3000 Projected Room Nights

o Palm Beach County Convention Center

• UGCA National Championships

o May 18 - 24th, 2025

o 72 Participants

o 500 Projected Room Nights

o National Croquet Center

• American Junior Golf Association

o April 10th - 13th, 2025

o 78 Participants

o 300 Projected Room Nights

o The Park, BallenIsles, PGA - TBD

• 2025 FIFA Club World Cup Team Base Camp Training

o June 14th – July 7th, 2025

o 100 Participants

o 5,000 + Projected Room Nights

o The Gardens North County District Park

• Activision Call of Duty League Major 3

o April 24th – 27th, 2025

o 12 Teams 70 Players

o 1,000 Rooms

o Florida Atlantic University

• USA Field Hockey National Hockey Festival

o November 24 – 26, 2025

o 130 participating Teams, 2,000+ Athletes

o 3,200 Projected Room Nights

o National Polo Center

TGL (Golf League created by TMRW Sports)

The Palm Beach County Sports Commission attended the inaugural TGL golf match at SoFi Center on the campus of Palm Beach State College in Palm Beach Gardens. TGL consists of six teams of four PGA TOUR players. The players have over 200 PGA TOUR wins and over 30 major championship victories. The TGL purse is estimated to be $21M with $9M going to the season’s winning team with semifinals and championship at the end of March. ESPN televises a TGL weekly on Monday nights. The Sports Commission is exploring utilization of SoFi Center outside of the TGL season, from January to March.

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 25, and below is a breakdown of site visits conducted over the past month:

• January 2nd, 2025, |Intercollegiate Women’s Lacrosse Coaches Association –National Polo Center & Village Park

• January 28th, 2025, | FIFA Club World Cup Team Base Camp Training SiteThe Gardens North County District Park

Event Site Visits

USA BMX Sunshine State Nationals & World Qualifier

The USA BMX Sunshine State Nationals took place January 17-19, 2025, at Okeeheelee BMX in West Palm Beach, Florida. As the second stop of the National tour, this event attracted top riders from around the world to compete on the #1 rated track in the eastern United States. The competition featured high-speed races and intense battles across various age groups and professional categories.

2025 USA Shooting Shotgun Spring Selection Match

The Palm Beach County Sports Commission partnered with USA shooting to host the 2025 USA Shooting Shotgun Spring Selection Match at the Palm Beach County Shooting Sports Complex from January 22nd –February 2, 2025. Trap events took place from January 22-26, followed by skeet events from January 29 to February 2. Elite shooters from across the nation competed for positions on Team USA at this state-ofthe-art facility.

USA Fencing Battle at the Beach

The Battle at the Beach 3 RYC/RJCC, a USA Fencing regional tournament, took place on February 1-2, 2025, at the Palm Beach County Convention Center in West Palm Beach, Florida. Organized by the Touché Tournament Management Team, the event featured a range of categories, including Youth 8 to Junior levels, across three different disciplines: foil, epee, and saber. Fencers from various clubs competed in events such as Cadet Men's Foil, Junior Women's Saber, and Youth 12 Men's Epee. The tournament provided a platform for young athletes to showcase their skills and gain regional ranking points. The Palm Beach County Convention Center served as an excellent venue, offering ample space and facilities to accommodate the multiple events held over the weekend.

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm

Sports

Palm Beach County Sports Commission Fam

with Event Rights Holders

Palm

Communications-Digital Marketing

Marketing & Promotions

The Palm Beach County Sports Commission’s mission is to champion Palm Beach County as a premier sports tourism destination and the marketing department supports that mission through strategic communications, marketing, public relations, a plethora of digital media services, and more.

Stories written and published by the Sports Commission in January:

• The Palm Beaches Selected to Host USA Shooting’s Prestigious Spring Selection Events

• Palm Beach County Sports Hall of Fame Presented by Baptist Health Announces 2025 Induction Class

• The Ultimate Weeks of Sport are Coming to The Palm Beaches

• The 33rd Annual Delray Beach Open to Serve Up World-Class Tennis and Tourism Impact in The Palm Beaches

In January, these email blasts achieved an average open rate just north of 12.2%. This resulted in the Palm Beach County Sports Commission receiving media coverage that created an estimated $2,912 in earned media value.

Key Coverage Highlights:

• USA BMX Sunshine State Nationals (Boca Raton Tribune)

o The event at Okeeheelee BMX was highlighted, with coverage emphasizing the economic impact and tourism benefits.

o Estimated audience: 4,782 | Publicity value: $56

• USA Shooting Competition (SportsTravelMagazine.com)

o Featured the Palm Beach County Shooting Sports Complex as a premier venue for elite shooting competitions.

o Estimated audience: 3,532 | Publicity value: $174

• Equestrian Event Coverage (Wellington The Magazine Blog)

o Mentioned the $140,000 Palm Beach County Sports Commission CSI3* Grand Prix.

• Community Impact & Leadership (Palm Beach County Parks & Recreation Blog)

o Recognized Jennifer Cirillo, a board member of the Sports Commission, for her contributions to youth sports.

• Hockey Growth in Palm Beach Gardens (WLRN)

o Highlighted the role of the Palm Beach County Sports Commission in supporting youth hockey initiatives.

o Estimated audience: 12,499 | Publicity value: $81

• Roger Dean Stadium Renovations (The Palm Beach Post)

o Covered the $108M renovation and its role in enhancing the county’s sports tourism impact.

o Estimated audience: 23,454 | Publicity value: $242

• Tourism Growth in 2025 (Sun-Sentinel)

o Noted sports tourism as a major driver of economic impact in Palm Beach County.

o Estimated audience: 163,728 | Publicity value: $1,653

Across all social media platforms that the Palm Beach County Sports Commission operates, these are the performance statistics for the month of November In November 2024, our social media performance saw notable growth across key metrics compared to October 2024, emphasizing the effectiveness of increased content and engagement strategies.

Audience Growth:

o Total followers across platforms increased by 0.47% to 25,513.

Engagements (Interactions and Shares):

o Interactions (likes, comments, etc.) rose by 123.05%

Impressions (Reach):

o Total impressions increased by 135.27% to 37,059.

o Instagram accounted for the majority of this growth, increasing from 5,300 to 32,300 impressions.

In January, the new brand campaign for the Palm Beach County Sports Commission continued its rollout through the Sports Commission’s event partners including the Winter Equestrian Festival, the Delray Beach Open, and USA BMX.

The campaign showcases the Palm Beach County Sports Commission’s new slogan, "Unrivaled in Every Way," reinforcing the county’s status as a premier sports destination. Through on-site branding, digital promotions, and collaborative social media efforts, the campaign reached thousands of athletes, spectators, and sports enthusiasts.

Social Media Statistics

Campaign Implementation

Monthly 6,300 455,565 1,000 100,104,595

100,567,460

164,079,293 22,500 1,166,236 26,600 189,830,137

WORLDWIDE REACH FOR COGNIZANT CLASSIC BROADCAST IN PBC

The Cognizant Classic in The Palm Beaches, one of Palm Beach County’s most revered sporting events, returns Feb. 26March 2 to PGA National Resort’s The Champion golf course home of the infamous “Bear Trap.” As a premier PGA Tour event taking place in Florida’s Golf Capital that draws the world’s best golfers and hundreds of thousands of fans each year, the upcoming tournament field will vie for a $9.2M purse. With televised coverage on CBS, NBC and Golf Channel reaching over 300 million viewers globally, and available to over 25 million subscribers on PGA TOUR LIVE on ESPN+, the tournament remains a fixture in professional golf and a key driver for tourism in The Palm Beaches

George Linley, Executive Director of the Palm Beach County Sports Commission is delighted to welcome back the Cognizant Classic in The Palm Beaches, noting “This PGA Tour event brings together thousands of spectators and visitors to the iconic PGA National Resort. The Classic is a truly fan-first event that creates the perfect environment for elite golf. [It] not only brings tremendous economic impact but also great media exposure to The Palm Beaches." Annually, the event contributes more than $65M to the local economy. Beyond its sporting excellence, the Cognizant Classic greatly supports philanthropy donating over $46M to charitable causes over the last 17 years. The event elevates PBC as an international destination for televised sports production and adds to a list of seasonal events such as Major League Baseball spring training, The Golf League presented by SoFi, and the Delray Beach Open tennis tournament.

Blake Howard, a Palm Beach County local, recently stepped into the spotlight as the play-by-play announcer for WWE. Teaming with analyst Byron Saxton, Howard is the lead play-by-play for WWE Main Event and handles backstage interviews for NXT. He also hosts NXT and WWE live events. A Florida Atlantic University graduate, Howard’s journey to WWE is backed by years of experience as a commentator on the independent wrestling circuit, as well as in combat sports, football and basketball. His expertise and charisma are evident every Friday night on NXT Level Up, where his commentary adds energy and insight for wrestling fans. In February 2023, WWE revamped its commentary teams, bringing in Howard, formerly Blake Chadwick. From PBC to primetime, Howard’s journey is a testament for aspiring talent in The Palm Beaches.

The Golf League presented by SoFi, taking place at the SoFi Center in Palm Beach Gardens, debuted to a global audience in January, captivating audiences in 113 countries and territories. The primetime ESPN broadcast averaged 919,000 viewers, surpassing viewership of any LIV Golf broadcast on The CW Network in 2023 and 2024 and outperformed the PGA Tour’s season opener on Golf Channel and NBC. "The Golf League puts The Palm Beaches at the forefront of innovation in sport and brings a plethora of opportunities to [the area] from increased tourism with television and media exposure. The inaugural TGL season will help reaffirm The Palm Beaches as an unrivaled golf destination," stated Palm Beach County Sports Commission Executive Director George Linley. TGL events run through March 18. Major networks airing TGL include Shinai Sports in China, BILD in Germany, Claro Brasil in Latin America, SuperSport in South Africa and beIN SPORTS Asia Pacific in Southeast Asia.

TGL PREMIERES WITH STELLAR RATINGS

LOCAL TALENT SHINES ON WWE STAGE

JUDY

LEVIS KRUG FILM FESTIVAL

RETURNS

The Adolph & Rose Levis JCC proudly presents the 2025 Judy Levis Krug Boca Raton Jewish Film Festival from Feb. 8-22 at the Movies of Delray. Now in its ninth year, Boca Raton’s original Jewish Film Festival features more than 30 Israeli and Jewishthemed films, including feature films, shorts, documentaries and comedies from around the world. “I am so proud of our festival, which is a respected space for cultural enrichment and really excels at bringing our community together through the universal language of film,” says Evan Foster, manager of the festival. Foster continues, “We strive to spark meaningful conversations that deepen understanding and connection.” This two-week event offers attendees entertaining, inspiring, and thought-provoking stories, alongside opportunities to engage with filmmakers, producers, actors and directors during screenings and special events. The festival was featured on The Palm Beaches TV show On The Town in The Palm Beaches with Frank Licari’s “Around the World in The Palm Beaches.”

STORIES FROM CULTURAL INSIDERS

The Cultural Council for Palm Beach County will be hosting a luxurious evening of stories about theater, books and music from cultural insiders on February 24 from 5:00 to 7:00 p.m. as part of their Culture & Cocktails at The Ben series.

This event is part one of a two-part series that will feature a “Divine Dramatic Divas” panel with speakers including Maltz Jupiter Theatre’s Producing Artistic Director/Chief Executive Andrew Kato and guests Elizabeth Dimon, Angie Radosh and Karen Stephens. Kato also assists in the production of the Palm Beaches Student Showcase of Films, which will be held at the Maltz in April. The “Culture & Cocktails” series will conclude with an “Ultimate Musical Finale” event on April 14, featuring Rob Russell, Avery Sommers and other special guests.

First Lady Melania Trump is the subject of a new documentary directed by Brett Ratner and distributed by Amazon’s Prime Video. Filmed in part throughout The Palm Beaches, production utilized the area’s filmfriendly locations. With a streamlined permitting process, expert location assistance and industry support, the FTC ensures smooth productions for projects of all sizes. This project, executive produced by Argentine filmmaker Fernando Sulichin, promises an “unprecedented behind-the-scenes look” at her life and is set to deliver a “truly unique story,” according to a statement from Amazon. Filming began in December 2024, with the Amazon securing exclusive rights for streaming and theatrical release. Palm Beach County’s inclusion highlights its appeal as a production hub for high-profile projects, further solidifying its reputation in the global film industry. Keep an eye out for the release and learn more about the FTC’s one-stop permitting process here

The Palm Beach County Film & Television Commission assists El Living LLC in securing a permit to film a commercial for Ocean Bank. Production took place at MiznerPark in BocaRaton, as Ocean Bank celebrated the announcement of their newest branch in the County’s most southern city. “Palm Beach County has been a strong market for Ocean Bank, particularly in construction and development loans,” said President, Chairman, and CEO Agostinho Alfonso Macedo. The Boca branch marks the 24th for Ocean Bank, and the groundbreaking first location in Palm Beach County. Check out the commercial on Ocean Bank’s Instagram. The FTC is always proud to assist in the promotion of commerce and business expansion in The Palm Beaches and continues to assist local businesses in achieving their goals in creating broadcast and marketing materials. Learn about the perks of filming in PBC and resources available for your next production here

A CULTURAL JOURNEY THROUGH AFRICAN AMERICAN HISTORY IN THE PALM BEACHES

Commemorate Black History Month with a special PBTV NOW episode hosted by Theo Dorsey and explore important landmarks such as the Spady Cultural Heritage Museum and the Payne African Methodist Episcopal (AME) Chapel featured on Emmynominated On the Town in The Palm Beaches with Frank Licari episodes “Black Voices Part 2” and “History and Culture.”To continue your journey, the Cultural Council for Palm Beach County invites everyone on a self-guided tour of African American historical sites in the area. The Palm Beach County Black Cultural Heritage Trail features the James Homestead and the First Jewell Post Office Marker in Lake Worth, the La France Apartments formerly The La France Hotel in Delray Beach, and Heart & Soul Park in West Palm Beach Tour the online digital trail and watch The Palm Beaches TV on demand to learn more about the vital contributions of the African American community to Palm Beach County.

MELANIA TRUMP DOC FILMS IN PBC

OCEAN BANK FILMS COMMERCIAL IN BOCA

FOCUS ON FILM

ARTIGRAS CELEBRATES FOUR DECADES

SASIFF OPENING NIGHT STARRING LIZA

The Palm Beach North Chamber of Commerce honors the 40th anniversary of the ArtiGras Fine Arts Festival Feb. 15-16 at Palm Beach Gardens North County District Park. What began as a local event has flourished into a nationally acclaimed festival, highlighting fine art, live entertainment and dynamic culture. A variety of entertainment is available throughout The Gardens Mall Main Stage, Sysco Chef Showcase and ArtiGras Podcast Artists Demonstration Studio. The 2025 festival is expected to feature 300 artists. This milestone year honors four decades of artistic excellence while introducing new features and immersive experiences. The Amazon ArtiKids Zone will give children of all ages an opportunity to “Find their Artist Within.” Kids and families can create DIY hats, get their faces painted and participate in games. Discover details about the artist lineup at artigras.org/2025-artists.

33 YEARS OF TENNIS IN DELRAY BEACH

The Palm Beach County Film and Television Commission joined in support of opening night festivities of the Donald M. Ephraim Sun & Stars International Film Festival (which ran Jan. 23 Feb. 2), presented by MorseLife at the Raymond F. Kravis Center for the Performing Arts

The evening began with a cocktail reception in the Cohen Pavilion, followed by a full screening of LIZA: A Truly Terrific Absolutely True Story in the Rinker Playhouse. Speakers included festival cochairs Donald M. Ephraim and Terri Sriberg, as well as a Q&A session with artistic director Barbara Scharres and the film’s director Bruce David Klein. The opening event launched SASIFF’s third season, which offered 11 days of memorable moments that included 27 screenings. Learn about local and statewide film festivals on the FTC’s website.

NEW WILD IN THE PALM BEACHES TOUR

The Delray Beach Open - with 2025 marking its 33rd year, will captivate tennis fans from Feb. 7-16 at the Delray Beach Tennis Center. This premier stop on the global ATP Tour draws over 60,000 fans annually and reaches TV audiences in more than 50 countries, showcasing world-class tennis over 10 days. In addition to the on-court action, the Delray Beach Open Food & Wine Series enhances the tournament experience with 11 tasting events, blending sports and culinary excellence for attendees. The event’s broadcast exposure highlights its prestige in the international tennis arena. The Delray Beach Open has also made its mark on The Palm Beaches TV, appearing in Passport to The Palm Beaches’ “Come to Play” and On the Town in The Palm Beaches with Frank Licari’s “The Perfect Week of Sports.” These features further spotlight the tournament’s unique appeal and Palm Beach County's vibrant sports culture.

The Palm Beaches TV NOW collaborates with Loggerhead Marinelife Center, Busch Wildlife Sanctuary and Manatee Lagoon to promote the upcoming “Wild in The Palm Beaches” bus tour coming this spring.

The limited time tour kicks off March 2 and will bring attendees to stunning natural landscapes and wildlife conservation initiatives throughout Palm Beach County. Tailored for adults and families, the action-packed half-day experience enables participants to experience three of the area's most treasured wildlife sanctuaries to create moments through immersive activities while learning about the efforts of each organization. Learn more in the special guesthosted edition of PBTV NOW airing Tuesday, Feb. 25 at noon. and visit www.marinelife.org/wild to book your tickets.

WATCH ON THE TOWN’S LATEST “LIVING IN THE PALM BEACHES” EPISODE ON DEMAND

Celebrate the community and hometown culture of Palm Beach County in On the Town in The Palm Beaches with Frank Licari’s latest episode –“Living in The Palm Beaches!” Now available on demand via The Palm Beaches TV, this installment highlights vibrant neighborhoods, local hotspots, and fascinating stories that showcase why life in The Palm Beaches is so extraordinary. Frank Licari explores the Wellington Aero Club’s private aeronautical society and enjoys wellness-inspired bites at Taylor Made Café. Then, it’s onto Norman Love Confections for some exquisite chocolates, along with a funky fish pedicure at WTFish Lounge in Delray Beach Sample frog legs and gator tail at the family-owned Gators Shack in Loxahatchee, take a stroll with Girls Who Walk, learn about the transformation of the City of Boca Raton at Schmidt Boca Raton History Museum, and discover the beginnings of the County’s newest city, Westlake. Stream this episode, past seasons of On The Town, and more, 24/7 at ThePalmBeaches.TV!

From the writing, to direction, to character arcs, and performances by William Hurt, Kathleen Turner, Ted Danson and Mickey Rourke, Body Heat is one of the finest examples of film noir ever made. Despite being filmed during a cold snap in Palm Beach County, the film captures a steamy summer mix of passion, betrayal and murder. Locals will recognize the City of Lake Worth Beach City Hall dressed as Miranda Beach City Hall. Character Ned Racine’s office scenes were filmed at 811 Lake Avenue and a vacant store was dressed as Stella’s Diner. An initial box office success of $24M on a $7M budget, along with the atmospheric use of the Sunshine State, inspired filmmakers to consider Florida as more than just a vacation destination and propelled Florida-born Laurence Kasdan’s career from writer to director.

LOCATION SPOTLIGHT ROMANTIC BACKDROPS

With diverse landscapes and stunning coastal views, The Palm Beaches delivers production-ready romance in every frame.

EDUCATION CORNER

The Eshleman Pavilion in Boca Raton served as a gazebo before being relocated to South Inlet Park. Its journey from the grounds of a Miznerdesigned hotel to its tranquil home on the ocean adds a layer of history and sophistication to any scene.

Veterans Park in Delray Beach offers Intracoastal Waterway views making it ideal for a romantic stroll with nearby access to a lively nightlife on Atlantic Avenue with twinkling lights, shops and al fresco dining.

Overlooking the Atlantic Ocean, the two-story Lake Worth Beach and Casino Building’s upper-level balcony and terrace combine stucco walls and terracotta roofing, and exudes old world charm. The popular wedding venue combines vintage vibes with coastal beauty and unmatched sweeping views.

It might not get more romantic than Love Street in Jupiter, a popular spot for taking in the picturesque views and spectacular sunsets with over-the-water proximity to the Jupiter Lighthouse. With the waterway traffic in the Jupiter Inlet, romance is bound to bloom in this iconic hotspot. Search for more romantic backdrops here.

SSOF IS CLOSED FOR ENTRIES

Submissions for the 30th Annual Palm Beaches Student Showcase of Films (SSOF) will officially close on Feb. 5, marking the start of the judging process! Over 50 judges have been secured, some of which include Grammy-nominated song writer Elsten Torres, executive producer of Netflix’s It’s Bruno! Molly Conners, the iconic rapper, actor, and TV Host Vanilla Ice; and the director/producer of the locally filmed romcom Christmas Overtime, Ann Fishman

In celebration of its 30th anniversary, the SSOF will award more than $30,000 in scholarships and prizes across all categories. To date, over $4.5 million has been awarded to Florida students through this unique educational outreach program, making it the most impactful student film festival in the state.

The Maltz Jupiter Theatre will host SSOF on Friday, April 25, 2025, for the live awards show, where finalists and winners will have their projects recognized. The red carpet rolls out at 9:30 a.m., followed by the award show at 10:30 a.m. This year, the showcase will embody a beyond-the-spotlight, ”Where Are They Now” theme, highlighting SSOF alumni and their achievements.

For more information on The Palm Beaches Student Showcase of Films, visit pbfilm.com/ssof. Stay up-to-date by visiting SSOF on Facebook @StudentShowcaseOfFilms, on Instagram @StudentFilmsFL and on X @StudentFilmsFL.

REVENUE

REVENUE

EXPENSES

Palm Beach Convention Center

FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Three Months Ending December 2024 Period To Date

TDC Marketing Report – February 2025

Social Media Followers

Social Media

Facebook - 8,864 (December) to 8,885 (January)

Instagram – 3,641 (January)

LinkedIn - 1,039 (December) to 1,052 (January)

Facebook Monthly Total

Post Engagements - 13,861 (December) to 10,358 (January)

Interactions – 69 (January)

Views – 6,285 (January)

Post Reach – 1,112 (December) to 79,858 (January)

LinkedIn

Profile Views -   59 (December) to 75 (January)

Reactions – 53 (December) to 128 (January)

Engagements  - 54 (December) to 131 (January)

Impressions - 2,232 (December) to 4,110 (January)

Connections - 716 (December) to 724 (January)

WIFI Analytics - Purple

Media

Trump Encourages Christians to Vote; Media Misquotes Him - The New American [google.com] The New American West Palm Beach Convention Center. The president's speech has been misquoted and mangled by mainstream media and social media alike, falsely

Trump's 'no need to vote' comment disturbing - MinnPost [google.com] MinnPost Former President Donald Trump speaking at the Turning Point USA Believers' Summit at the Palm Beach County Convention Center on July 26. Credit:

Palm Beach's Emanuel Perry Named in South Florida Business Journal's - Hoodline [google.com] Hoodline Palm Beach County Convention Center. What is this? Report Ad. As reported by The South Florida Business Journal, Perry's achievements extend beyond

Making Connections will be the focus at the ACTRIMS Forum 2025 - Newswise [google.com] Newswise Palm Beach County Convention Center and the Hilton West Palm Beach in Florida. The ACTRIMS Forum 2025 will bring together leading scientists and

Trump tells Christians 'we'll have it fixed so good you won't have to vote' in 2028 - FOX 5 DC [google.com] FOX 5 DC ... Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida. Trump had earlier met with Israeli Prime M. Expand. U.S.-Israeli

Trump explains Christians 'won't have to vote again' comments - Fox 29 [google.com] Fox 29 Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida. (Photo by Joe Raedle/Getty Images). Laura Ingraham interview. In the

Trump says Democrats are 'after Catholics,' calls out Harris for her criticism of Knights of Columbus [google.com] Catholic News Agency Palm Beach Convention Center on July 26, 2024, in West Palm Beach, Florida. | Credit: Joe Raedle/Getty Images. Tyler Arnold. By Tyler Arnold

Harris gracious in defeat as Congress certifies Trump's election | ABS-CBN News [google.com] ABS-CBN West Palm Beach Convention Center in West Palm Beach, Florida, early on November 6, 2024. Jim Watson, AFP. PARIS, France (2nd UPDATE) World

Why U.S. Flags Are Being Flown at Half-Staff on Inauguration Day And Trump's Reaction [google.com] Time West Palm Beach Convention Center in West Palm Beach, Fl., on Nov. 6, 2024.Jim Watson AFP/Getty Images. By Rebecca Schneid. January 4, 2025 11:40 AM

Why U.S. Flags Will Be Flown Half-Staff on Inauguration Day [google.com] AOL.com President-elect Donald Trump speaks during an election night event at the West Palm Beach Convention Center in West Palm Beach, Fl., on Nov

Trump meets with Netanyahu and will speak at 'The Believers' Summit' in Palm Beach County - MSN [google.com] MSN Trump is scheduled to speak at 8 p.m. Friday. The event will be held at the Palm Beach County Convention Center. Sign up for our Newsletters. The

Antiques Auction | Art Auction | Art Exhibition - Antiques & The ArtsAntiques And The Arts Weekly [google.com] Antiques Auction | Art Auction | Art Exhibition - Antiques & The ArtsAntiques And The Arts Weekly The Palm Beach Show February 13-18, 2025 – Presidents' Day Weekend Palm Beach County Convention Center 650 Okeechobee Blvd, West Palm Beach FL

Trump to hold 'victory rally' before Inauguration Day. Here's how to get tickets - MSN [google.com] MSN Palm Beach County Convention Center in West Palm Beach, Florida, U.S., November 6, 2024. REUTERS/Brian Snyder TPX IMAGES OF THE DAY © Brian Snyder

Four years after his supporters invaded the US Capitol, Trump is more powerful than ever [google.com]RNZ Palm Beach Convention Center on 6 November 2024 in West Palm Beach, Florida. Photo: CHIP SOMODEVILLA / Getty Images via AFP. It will also

Meta welcomes 3 new members to board. One is Ultimate Fighting Championship boss [google.com] Hindustan Times ... Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida.(Win McNamee/Getty Images via AFP). “I've never been interested in

Meta's Zuckerberg adds UFC's Dana White, two others to board - The Boston Globe [google.com] The Boston Globe Palm Beach Convention Center on Nov. 6, 2024, in West Palm Beach, Fla.Evan Vucci/Associated Press. TECH. Meta's Zuckerberg adds UFC's Dana White

Art Palm Beach's global gathering of art brings giant spectacles, works by renowned artists [google.com] The Palm Beach Post Art Palm Beach is expected to draw new pieces and installations from across the globe to the Palm Beach County Convention Center Jan. 22-26

World's Largest Birkin Bag is Coming to Palm Beach - ABC27 [google.com] ABC27 16, 2025 (GLOBE NEWSWIRE) The world's largest Birkin bag is coming to Art Palm Beach January 22 – 26 at the Palm Beach County Convention Center

Largest Birkin Bag sculpture to debut at Palm Beach County Convention Center art show [google.com] CBS12 The Art Palm Beach announced that on Jan. 22 the largest Birkin Bag is coming to the Palm Beach County Convention Center for its first major art show.

Melania Trump says she's packed and ready for the move back into the White House | WJHL [google.com] WJHL Palm Beach Convention Center, Nov. 6, 2024, in West Palm Beach, Fla. (AP Photo/Evan Vucci, File). by: DARLENE SUPERVILLE, Associated Press. Posted

Trump inauguration moved indoors due to extreme cold | ABS-CBN News [google.com] ABS-CBN ... Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP/File. WASHINGTON Donald Trump confirmed that his

Trump-election night portrait - Roanoke Times [google.com] Roanoke Times President Donald Trump arrives to speak during an election night event Nov. 6 at the Palm Beach Convention Center in West Palm Beach, Florida

DEFINITE Room Rental by Month - FY 2025

January 2025 Project Status Report

Department of Environmental Resources Management

Hurricane Milton Dune Restoration: ERM will begin dune restoration projects at two locations that were significantly affected by Hurricane Milton: Singer Island and Coral Cove. Sand will be placed to rebuild the dunes and native vegetation will be planted for stabilization The Singer Island Dune Restoration project will place approximately 38,100 tons of sand The Coral Cove project will place 29,400 tons of sand These two projects will restore dune systems that play a critical role in shoreline protection and provide habitat for critically threatened and endangered species

LAKE WORTH LAGOON FISHERIES

Aerial Manatee Surveys with Broward County: ERM staff joined Broward County's Resilient Environment Department on an aerial manatee survey by way of helicopter. In accordance with Broward County’s Manatee Protection Plan, aerial surveys are conducted during manatee season to help determine the number of manatees using Broward County’s major waterways ERM staff used this opportunity to collaborate with a neighboring county and gained experience in manatee surveying techniques that could potentially be utilized by Palm Beach County in the future

BURKE

Lake Worth Lagoon (LWL) Fisheries: Every year, ERM and FWC staff collaborate to conduct fisheries monitoring in the LWL In 2024, 44,970 total individuals were collected across the lagoon. Across the lagoon, the most collected species was the scaled sardine (Harengula humeralis) The most individuals collected at an ERM restoration site was at Tarpon Cove, where 2,121 bay anchovies (Anchoa mitchilli) were caught between January and March These numbers help us understand the species composition of the LWL and their response to ERM’s restoration efforts.

AERIAL MANATEE SURVEYS WITH BROWARD COUNTY

AT WORK

EARTH DAY FIELD TRIP

Burke at Work Earth Day Field Trip: In collaboration with the School District of Palm Beach County and Superintendent Mike Burke, ERM brought Palm Beach Gardens High School students and teachers to MacArthur Beach State Park Attendees explored the LWL estuary and Atlantic Ocean beach ecology through various immersive activities including wading, seining, and hiking along the maritime hammock and beach. These events are part of the District's Strategic Plan to expand opportunities for community experiences for students, exploring the interconnectivity between our PBC Schools and the natural areas around our school’s campuses

Palm Beach County Board of County Commissioners

Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg K. Weiss, Joel G. Flores, Marci Woodward, Maria Sachs, Bobby Powell Jr.

New Commissioner Tour: ERM staff hosted new District 3 County Commissioner Joel G. Flores for a tour of the Snook Islands Natural Area in Lake Worth Beach Commissioner Flores learned about the history Snook Islands project and boardwalk, which was the first county natural area along the Lake Worth Lagoon with a public use component, as well as about the history of the Lake Worth Lagoon, the ongoing habitat restoration project at Bonefish Cove and ERM’s long-term efforts on improving water quality within the lagoon’s watershed and District 3

Shorebird Nesting Habitat: ERM and Florida Fish and Wildlife Conservation Commission (FWC) staff conducted vegetation management on shorebird nesting habitat at Bryant Islands, Snook Islands, Grassy Flats, Tarpon Cove, and Resilient Island in the LWL. Without regular maintenance, nuisance vegetation grows to cover the sandy mounds. The vegetation is not suitable substrate for shorebird nesting, and it allows for predators to hide Maintaining suitable nesting habitat through vegetation management in the LWL is crucial to the recovery of state listed species including least terns, black skimmers, and American oystercatchers.

VIRTUAL FIELD TRIP: PRESCRIBED BURN AT PINE GLADES

Swallow Tail Kite Monitoring: ERM staff continues to collaborate with The Avian Research and Conservation Institute (ARCI) on a project that monitors swallow-tailed kites between Palm Beach County and South America through GPS tracking A swallow-tailed kite tagged in Palm Beach County that wintered in South America is already heading back to Florida! As of January 21, she was near Vila Cassol, Rondônia, Brazil. We should start seeing swallow-tailed kites return to our area in the next month, with more and more trickling in by early March

Virtual Field Trip: Prescribed Burn at Pine Glades

Natural Area: Students from Palm Springs Community Middle School learned about ERM’s Prescribed Burn Program on a virtual field trip to Pine Glades Natural Area The students watched the Burn Crew conduct a 20-acre burn from start to finish They learned about planning the burn, equipment used to start and stop the fire, and the different techniques used to manage the fire. Students also learned about the plants and wildlife that benefit from prescribed burns ERM made it possible for several teachers to attend the prescribed burn in person The teachers watched the burn from a swamp buggy –giving them an amazing live view of the fire action!

2024 Volunteer Accomplishments: In 2024, ERM volunteers donated 2,511 hours to help preserve the County’s valuable environment. More than 860 volunteers worked on 76 projects in County-owned natural areas and restoration projects. They removed 45,785 pounds of trash and invasive vegetation and planted 6,636 native grasses and wildflowers We can’t wait to see what our volunteers accomplish in 2025!

Adventure Awaits: Register NOW for a FREE event at PBCERM EVENTBRITE.COM!

February 7: FLORIDA NATIVE PLANT BINGO at Delaware Scrub Natural Area

February 10: OFF ROAD BIKE AND TRAIL at Cypress Creek South Natural Area

February 11: NONNATIVE INVASIVE PLANT WORKSHOP at Vista Center

February 15: 2025 NATURAL AREAS FESTIVAL at Winding Waters Natural Area

February 19: WEEDING AND TRASH CLEANUP FOR THE BIRDS at Tarpon Cove

February 22: WEED WRANGLE at Winding Waters Natural Area

February 24: INVASIVE SPECIES 101 FOR CHILDREN w/ ASL INTERPRETER at Winding Waters NA

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC

REPORT for the period ended December 2024

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

PALM BEACH INTERNATIONAL AIRPORT

ENPLANEMENT TRAFFIC REPORT for the period ended December 2024

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

for the period ended December 2024

Change in Enplanements by Airline

AIRPORTS COUNCIL INTERNATIONAL

Monthly Airport Traffic Statistics

West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended December 2024

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

CONTRACT TRACKING REPORT

SUBCONTRACTS OVER $100,000

DPBC Wellcoming, LLC $1,500,000, $500,000 11/8/23 12/31/26 R2024 1302 annually, pd in installments

PBCFTC Olympusat $590,000, 118,000 annually Pd in monthly installments

DPBC-Simpleview, LLC Web Based Services R2022-0636 $106,012 annually, pd monthly at $8,834.33. 10/1/22 10/1/23 9/30/23 9/30/24 4-1 yr renewals 2nd renewal

DPBC-Zimmerman, LLC R2018-1121 -Creative Design $840,000 annually pd mo. $70,000 10/1/22 9/30/27 1- 5yr. agreement

DPBC-Madden Preprint Media, LLC Website Design $146,650 phase 1 $98,760 phase 2 Pd monthly at $8,230

initial 2yr agreement with 2 additional 2yr. renewals

DPBC-Zimmerman Agency LLC R2018-1120 Public Relations

@ $16,000 mo. optional services not to

(1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID exceed $58,000 for a total R2021-0160 of $250,000

Culture-Push, Inc.

Marketing Services $201,000 annual fee not to 10/1/21

1

with 2, 2yr. renewals (R2021-0401) (R2022-0788) (R2024-1155) exceed $300,000 including travel and other out-of-pocket $89,000 annually

DPBC-Professional $223,160 10/1/23 9/30/24 Convention Management Association (PCMA) (sole Source)R2024-0831

DPBC-Brand USA

Transparent Media $663,075

Partners R2024-0601

CC-Management Global Spectrum

CONVENTION CENTER

CC-F&B Oakview Group (OVG)

(2022-0948)

DPBC - FOREIGN MARKETING

DPBC-Vox International, Inc. $30,000 annually 2/18/19 2/17/20 initial term, 4-1yr renewals

DPBC-LMG Management

DPBC-AviaReps

annually, each 2/18/19

renewals

initial term, 4 – 1yr renewals

Total Contract Expenditures for FY 2024

Total PBC SBE Expenditures

Palm Beach County Film and Television Commission SBE FY24 Report

Palm Beach County Convention Center

Small Business Enterprises (SBE) Expenditures

Fiscal Year 2024 as of 09/30/2024 (Unaudited)

Beach County Food and Bevarage

Food Services dba OVG Hospitality

Alpha Graphics of The Palm Beaches LLC

Ganache Bakery LLC

Happylicious LLC

Kakes By Kesline LLC

Mark Escoffery PA

Oceana Coffee

Trindy Gourmet

PALM BEACH COUNTY

PALM BEACH COUNTY

PALM BEACH COUNTY

PALM BEACH COUNTY

Discover The Palm Beaches

Cultural Council for Palm Beach County

3

1

*When the FY24 Performance Measures Report was initially submitted in March 2023, there was an error in the first 5 performance indicators in the 2023 Forecast. This resulted in an overestimate of FY24 projections. The error was corrected in the FY23 Year-End Performance Measures report. Column I represents the corrected FY24 goals and will be used going forward.

Palm Beach Coujnty Sports Commission

Develop new tourism based TV shows. Projects within this category include in-development, in-production

Palm

Palm

Beach County Convention Center

Year-End Performance Measures 09/30/24

1

PALM BEACH COUNTY

Tourist Development Council

Discover Palm Beach County Quarterly Report

September 30, 2024

Tourist

Council Cultural Council Quarterly Report

PALM BEACH COUNTY SPORTS COMMISSION, INC.

County Contract Budget vs. Actual September 30, 2024

Tourist

September 30, 2024

5. OLD BUSINESS

To: TouristDevelopmentCouncil

From: EmanuelPerry EP

Date: February10,2025

Topic: TDCDashboardFebruaryReport–ActivityDecemberandFYTD2024

BedTaxCollections:

December2024collectedinJanuary@$9.6Mcomparedtothesamemonthlastyear@8.6M,anincreaseof 12%.ActualDecemberwas16%aboveBudgetand36%abovethepriormonth@$7.0M.ActualDecemberwas 16%higherthan2023. Decemberprovedtobeasuccessfulmonthforourhotels,which hadapositiveimpacton theBedTaxCollections.

FYTD2025Collections@$26.6Mwerehigherthanlastfiscalyeartodate$23.5Mby13%.FiscalYeartoDate collections@$26.5Mis14%abovetheApprovedBudget.FYTD2025collectionsof$26.5M,11%higherthan FYTD2023collections.

_____________________________________________________________________________________

HighlightsKeyRoomMetrics:

RoomsSoldforDecember 444,123 10% HigherthanLastYear RoomsAvailableforDecember 598,548 1% HigherthanLastYear HotelRoomsActiveTodayintheCounty 19,308

OccupancyDecember2024

9%HigherthanLastYear

AverageDailyRateDecember $286.93 2%HigherthanLastYear;7%above2022 Revenue/AvailableRoomDecember2024 $212.90 HigherthanthepriorNovemberby11% _____________________________________________________________________________________

HotelRoomNetSalesFY25 YearoverYearDecember Increased 10%@$122Mvs$111M

Non-HotelRoomSalesFY25YearoverYearDecember Decreased (4%)@$31M vs$32M

HotelRoomNetSalesFYTD2025 Increased 7%@$345Mvs$322M

Non-HotelRoomSalesFYTD2025 Increased 7%@$81M vs$76M

FYTD2025TaxableRevenuesFiscalYearoverFY2024 Increased 7%@$426Mvs$398M

FYTD2025TaxableRevenuesFiscalYearoverFY2023

PalmBeachInternationalTraffic:

7% @$426Mvs$398M

TotalPassengersDecember2024 872,107 13% HigherthanDecember2024

TotalEstimatedSeatCapacity 1,054,773 4% HigherthanDecember2024

PBIPassengers12MonthRolling 8,403,519 8% Increasefromlastyearsameperiod _____________________________________________________________________________________

Leisure&HospitalityEmploymentforDec. 97,200 5% Higherthanthesamemonthlastyear HotelEmployment 11,400 0% Remainedflatcomparedtolastyear

&Entertainment

2% Higherthanlastyear

15% Higherthanlastyear

$175,000,000

$150,000,000

$125,000,000

$100,000,000

$75,000,000

$50,000,000

$25,000,000

$0

Tourist Development Council Dashboard

Current

Month 2024 vs. 2023 Month 5.A.1

$32,118,881 $30,889,341

$110,843,505 $122,312,270

$12,000,000

$10,000,000

$8,000,000

$6,000,000

$4,000,000

$2,000,000

$0

NetNon-HotelRoomRevenues

Dec

December

December-23December-24December-24 Budget MonthlyGross BedTaxesCollections(All)

$8,613,147$9,624,631$8,268,545

Tourist Development Council Dashboard

$450,000,000

$400,000,000

$350,000,000

$300,000,000

$250,000,000

$200,000,000

$150,000,000

$100,000,000

$50,000,000

$0

$30,000,000

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

2024FiscalYear2025FiscalYearApprovedFY25 Budget FY2025Gross BedTaxesCollections(All)

FY2025RoomNightInventory Available

Tourist Development Council Dashboard

Current Month 2024 vs. 2022 Month 5.A.1

$25,348,246

$125,000,000

$100,000,000

$75,000,000

$50,000,000

$25,000,000

$0

$30,889,341

$112,102,421 $122,312,270

$150,000,000 December-22December-24 Month-NetRentalRevenue

NetNon-HotelRoomRevenues NetHotelRoomRevenues

December 2024 Net Hotel Sales increased 9% over Year 2022

December 2024 Non-Hotel Sales increased 22% over Year 2022

$12,000,000

$10,000,000

$8,000,000

$6,000,000

$4,000,000

December-22December-24December-23 MonthlyGross BedTaxesCollections(All)

$8,269,372$9,624,631$8,613,147

December 2024 Hotel Room Nights Sold increased 9% over December 2022

January Collections for December 2024 were 16% above December 2022 and 12% above December 2023

December 2024 Hotel Room Nights Available for Sale increased 2% over December 2022; 19,308 Rooms Open

December 2024 Passengers through PBI increased 28% over December 2022 for the same month December 2024 Est. Seat Capacity at PBI increased 33% over December 2022

$450,000,000

$400,000,000

$350,000,000

$300,000,000

$250,000,000

$200,000,000

$150,000,000

$100,000,000

$50,000,000

$0

Tourist Development Council Dashboard Fiscal Year 2025 vs.

$64,583,032 $81,456,950

$28,000,000

$24,000,000

$20,000,000

$24,041,796$26,565,935$23,459,651

$334,200,782 $344,607,537

NetNon-HotelRoomRevenues

NetHotelRoomRevenues

$16,000,000

$8,000,000 $12,000,000

$4,000,000

FYTD 2025 Hotel Net Sales increased 3% over 2023 Non-Hotel Sales 26% higher than FYTD 2023 FYTD 2025 Collections increased 11% over FYTD 2023 and 13% higher than FYTD 2024

Available

COUNTY

GROSS COLLECTIONS

JAN

NET COLLECTIONS

Executive Summary

Mission

To lead the promotion of tourism in Palm Beach County by empowering collaborative partnerships, advocating appropriate destination defining developments, and ensuring the steady growth of visitors.

Vision

Palm Beach County will be a globally recognized destination that all travelers will want to visit and experience because of its culture, lifestyle and amenities.

Revenue Forecast

Expenses

Reserves

1st & 4th Cent

Our strategic efforts resulted in a 3% year-over-year increase in revenue, reflecting steady growth and operational efficiency.

Expenses were strategically optimized to ensure competitiveness and drive success in the tourism industry

Reserves were maintained to ensure financial stability and support for the funds

1st & 4th Cent funds were allocated for infrastructure improvements and renovation projects

Convention Center The Convention Center was Optimized to attract group business and host conventions/expos.

Special Projects

Strategic Investment

Special Projects funds were utilized to support events that drive tourism and enhance economic impact

Strategic investment into Special Projects to support the Tourism Master Plan recommendations

County Ordinance & Budget Forecast

Discover The Palm Beaches

Cultural Council for Palm Beach County

Palm Beach County Sports Commission

Palm Beach County Film & TV Commission

Special Projects

Palm Beach County Convention Center

Financial Outlook

1st & 4th Cent

*Budget figures have been rounded for clarity throughout this comprehensive plan

Beach Programs

Next Steps!

ProgramAdminBudgetdevelopedFeb/March

FY26PerformanceMeasuresdeveloped

MonitormonthlyBedTaxCollections

NextFinance/BudgetMeetingMarch27,2025

February

Agencies work on their respective FY26 Draft Budgets

Agencies get Draft Budgets approved by respective Boards & Approved by Finance Committee

March 27

April 10

TDC Board Approval of Final FY26 Budgets

Agencies Auditors

Presentations & TDC Board Approval

May 8

THE PATH FORWARD

CONVENTION CENTER STUDY

MINOR SHORT-TERM IMPROVEMENTS

SECOND HQ HOTEL

CONVENTION CENTER EXPANSION

IMPLEMENTATION PHASE

CURRENTLY DEVELOPING PALM

BEACH COUNTY’S MASTER TOURISM PLAN

Data Index Table

NEW & UPCOMING SEASONAL NONSTOP FLIGHTS FROM PBI

Indianapolis (IND)

2x weekly resumes Feb. 13

Buffalo (BUF)

1x weekly starts Feb. 15

Nashville (BNA)

Daily starts March 6

St. Louis (STL)

Daily resumes March 6

CURRENT SEASONAL NONSTOP

FLIGHTS FROM PBI

Montreal (YUL)

2x weekly resumed Oct. 27

Toronto (YYZ)

Daily resumed Oct. 27

Grand Rapids (GRR)

2x weekly started Nov. 14

Cincinnati (CVG)

2x weekly resumed Nov. 21

Chicago-O’Hare (ORD)

Daily resumed Oct. 7

(Year-round)

New York-LaGuardia (LGA)

2x daily started Nov. 5

Wilmington (ILG)

2x weekly resumed Nov. 8

Charleston (CHS)

2x weekly resumed Oct. 4

New Haven (HVN)

5x weekly started Dec. 11

Norfolk (ORF)

2x weekly started Feb. 6

Minneapolis (MSP)

Daily resumed Nov. 23

Cincinnati (CVG)

Weekly started Dec. 21

Cleveland (CLE)

Weekly started Dec. 21

Chicago-O’Hare (ORD)

3x weekly started Dec. 18

Trenton (TTN)

Resumed Dec. 17

Daily starting in March

Islip (ISP)

4x weekly started Oct. 24

Buffalo (BUF)

3x weekly started Oct. 26

Los Angeles (LAX)

Daily resumed Oct. 27

Toronto (YYZ)

4x weekly started Nov. 14

Providence (PVD)

1x weekly started Jan. 11

Minneapolis (MSP)

2x weekly started Nov. 27

Houston-Intercontinental (IAH)

Daily resumed Sep. 26

Chicago-O’Hare (ORD)

Daily resumed Sep. 26

Denver (DEN)

Daily resumed Dec. 19

Washington-Dulles (IAD)

Daily resumed Dec. 19

6. NEW BUSINESS

Date: March 11, 2025

Sunfest of Palm Beach County, Inc.

Attn: Ms. Dianna Craven 525 Clematis St West Palm Beach, FL, 33401

Re: Notice of Termination of Grant Agreement (R2024-1481) between Palm Beach County (County) and Sunfest of Palm Beach County, Inc. (Sunfest) (Agreement).

Dear Ms. Craven:

Pursuant to Section 2.19 (A) of Agreement, the County is hereby providing Sunfest with the requisite five (5) day notice that the Agreement is terminated as of March 28, 2025

After careful review and consideration, the County has determined that Sunfest has violated the Agreement, including Sections 1.3, 2.2, and 2.3 by making material changes to the Project, as provided in the Agreement. In addition, the Tourist Development Council has recommended termination of the Agreement.

If you have any questions or require further information, please feel free tocontact Emanuel Perry, ExecutiveDirectorof the Tourist Development Council at eperry@palmbeachfl.com or 561.233.3066.

Maria G. Marino, Mayor Palm Beach County Board of County Commissioners

CC:

Emanuel Perry Eperry@palmbeachfl.com

Dave Lawrence dlawrence@palmbeachculture.com

Yelizaveta Herman lherman@pbc.gov

Isamí Ayala-Collazo iayalacollazo@pbc.gov

Verdenia Baker vbaker@pbc.gov

February 6, 2025

Emanuel Perry

Execuve Director, Palm Beach Tourist Development Council

2195 Southern Blvd. #500

West Palm Beach, FL 33406

Re: SunFest Palm Beach County TDC Grant

Dear Emanuel:

On behalf of The Board and Staff of SunFest, we would like to take this opportunity to say Thank You to The Cultural Council, Discover of The Palm Beaches, and The Tourist Development Council for all the support we have received for many years and especially the last few months since we have announced the pause of SunFest from our normal date in May.

In November we published a statement that we would not be holding our tradional event in May and we are looking at alternave dates, concepts, and venues, although we have a strong desire to stay along the waterfront in downtown West Palm Beach. At this me, we are sll exploring other alternaves with potenal partners to be part of SunFest and recreate the event. Our mission sll is to support the local community and live local music as we evolve to meet the future. We are striving for that event to be in the fall of 2025, but no date has been finalized at this me.

This leer will serve as official noce that we will be canceling our award request from the previously approved grant contract that requires our event as approved by the original applicaon to be completed by September 2025. We intend to explore all grant opportunies available when our new concept and dates are confirmed.

This leer will also transfer authorizaon to Daniel Goode to act in the capacity of Event Director to sign any legal or contractual documents in addion to grant applicaons on behalf of SunFest.

Again, we want to thank all the tourist development agencies that have offered support to us over the years and the last few months.

Ivan Rosa SunFest Board President

Grantee Name: SunFest of Palm Beach County, Inc.

Shortfall Explanation:

If Income/Expense creates a net shortfall (loss), please provide a short explanation of the source of funds (listed under "Applicant Cash") that will be used to cover that planned shortfall.

Shortfall:

Surplus Explanation:

If Income/Expense creates a net surplus, please provide a short explanation of the planned use of those surplus funds (listed under "Applicant Cash").

Surplus:

FIRST AMENDMENT TO THE PALM BEACH COUNTY TOURIST DEVELOPMENT TAX CATEGORY B FY2025

GRANT AGREEMENT BETWEEN PALM BEACH COUNTY AND NORTON MUSEUM OF ART, INC.

THIS FIRST AMENDMENT (AMENDMENT) is made and entered into this _________day of _________, 2025, to the Agreement dated August 1, 2024 (AGREEMENT) (R2024-1478), by and between Palm Beach County, a political subdivision of the State of Florida, by and through its Board of County Commissioners (COUNTY), and the Norton Museum of Art, Inc. (NORTON MUSEUM) (collectively, PARTIES)

WITNESSETH:

WHEREAS, the COUNTY and NORTON MUSEUM entered into the AGREEMENT provide an activity which will directly promote tourism in Palm Beach County, under special use Category "B" of Ordinance No. 95-30; and

WHEREAS, the PARTIES desire to amend the AGREEMENT, as provided herein; and

WHEREAS, the expenditure of Tourist Development Tax Funds pursuant to this AGREEMENT has been found, determined and declared to be a county and public purpose by the Board of County Commissioners of COUNTY, under authority of Section 125.0104, Florida Statutes, and Ordinance No. 95-30, as amended

NOW, THEREFORE, in consideration of the mutual covenants contained herein, the PARTIES agree, as follows:

1. Article 1.2 of the AGREEMENT is deleted in its entirety and replaced with the following:

1.2 GRANT NOT TO EXCEED AMOUNT (Grant Award): $375,086

2. Exhibits A and B of the AGREEMENT, as amended, are hereby deleted in their entirety and replaced with Exhibit A (Project Description), and Exhibit B (Project Budget), both attached hereto and made a part hereof.

3. This AMENDMENT shall become effective when executed by the PARTIES hereto.

4. All other terms and conditions of the AGREEMENT, dated August 1, 2024, shall remain in full force and effect.

REMAINDER OF PAGE LEFT BLANK INTENTIONALLY

IN WITNESS WHEREOF, the PARTIES hereto have executed this FIRST AMENDMENT on the day and year first written above.

APPROVED AS TO TERMS AND CONDITIONS: PALM BEACH COUNTY:

By: _______________________

By: ___________________________

Emanuel Perry, Executive Director Joan Hutchinson, Tourist Development Council Contracts and Grants Coordinator Tourist Development Council

GRANTEE:

By: Ghislain d’Humeries President & CEO

APPROVED AS TO TERMS AND CONDITIONS: CULTURAL COUNCIL OF PALM BEACH COUNTY, INC.

By: Dave Lawrence, President and CEO

APPROVED AS TO FORM AND LEGAL SUFFICIENCY

By: ______________________

Yelizaveta B. Herman Assistant County Attorney

GRANTEE FEDERAL TAX ID #

Program Budget Detail: October 1, 2023 to September 30, 2024 (Grant Fiscal Year)

IPROJECT BUDGET

Grantee Name: Norton Museum of Art Allocation of Category Grant Funds (Grant Request) Other Program Funds (Include program matching funds) Total Program Budget (ALL Exhibit A Income/ Expense) [C= A + B]

2024-2025 Season Collaboration

These groundbreaking exhibitions, organized in partnership with The Hispanic Society Museum & Library in New York City, will offer a rare glimpse into the emotive and dynamic Baroque art of 16th and 17th century Spain and contemporary works highlighting Joaquín Sorolla y Bastida’s fascination with the seaside from the 19th and 20th centuries.

November 2024 through April 2025, Boca Raton Museum of Art and Norton Museum of Art Unveil 97 Historic Artworks Through Two Major Art Exhibitions:

Splendor and Passion: Baroque Spain and Its Empire & Sorolla and The Sea

TwoMuseums-OneMembership

South Florida residents and visitors will experience a rare glimpse into Spain's emotive and dynamic art. With a history rich in Spanish influence, the Boca Raton Museum of Art and Norton Museum of Art have created dynamic exhibitions and a calendar of events to celebrate four centuries of world-class art.

Members this season of either museum will enjoy the benefits of membership at both museums including free admission. Both museums will be offering a reciprocal 10% discount for onsite purchases including the museum stores.

General admission visitors will receive $5 off admission when visiting their second exhibition via visitor referral incentive cards distributed at both museums.

Guillaume Kientz, CEO & Director of The Hispanic Society Museum & Library will provide informative and inspiring curated tours for both exhibitions.

Distance between the museums is 27 miles

Boca Raton Museum of Art is partnering with Brightline this season during the months of December & January.

Splendor and Passion: Baroque Spain and Its Empire

November 7, 2024 – April 13, 2025

Location: Boca Raton Museum of Art, 501 Plaza Real, Boca Raton, FL 33432

Sorolla and The Sea

November 23, 2024 – April 13, 2025

Location: Norton Museum of Art, 1450 S. Dixie Hwy, West Palm Beach, FL 33401

October 15, 2024

New York City Media Night

Under the leadership and with the support of the Cultural Council of Palm Beach County on October 15th, 2024, the Norton Museum and Boca Raton Museum alongside the PBCC welcomed journalists, influencers, and media to the Hispanic Society Museum & Library to learn about the two art exhibitions of the 2024/2025 season.

Coverage from NYC’s Media Night has appeared in Forbes, Art Nexus, and continues to earn national media coverage for brining “Four Centuries of Spanish Art to Palm Beach County, Florida.

National & Regional press mentions to-date include: Forbes (LINK)

Palm Beach Illustrated (LINK)

Palm Beach Post (LINK)

The Press Release

Grant Summary FY '25

EVENT DESCRIPTION

GRANTEE

CONTACT

BID/GRANT

GRANT FUNDS REQUESTED

2025 FUELTECH

HYDRODRAG NATIONALS/WORLD CHAMPIONSHIPS

The event showcases the world’s fastest PWC drag racers, attracting competitors from across the USA and beyond. Known for setting world speed records in multiple classes, it includes highlights such as Jose Luis reaching 142 mph, surpassing his previous personal best of 135 mph in the Unlimited Class. Racers compete head-to -head on an impressive 600+ ft long drag strip, pushing their machines to the limit. Saturday features the Stock and Spec Classes, while Sunday spotlights the Superstock and Unlimited Classes. Attendees can enjoy on-site food, along with displays from Hydrodrag sponsors and industry vendors. The 2025 Hydrodrags promises to be the biggest yet, with double the riders and economic impact compared to last April’s event. Over the weekend, an estimated 100 racers will compete across various categories, with 3,000 spectators expected to cheer them on at this premier facility, making it the most exciting Hydrodrags event to date.

QuadLife Entertainment LLC

William “Billy” Tew /863-409-8780

Grant, In Kind, Grants

$15,000 GRANT FUNDS RECOMMENDED

APPLICABLE CATEGORIES

MEDIA COVERAGE PLANNED

MARKETING-PLAN

EVENT OWNER ESTIMATES

$10,000 (FY 25)

Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Event Production Materials

Local media and live streaming

Friday April 4 Load in and set up Launch pad and site, Saturday 7am gates open to public racing starts about 10 following a riders safety meeting lunch around noon with many food vendors onsite, continue racing till around 5pm. Sunday same schedule but we run the Speed. Ally class which has 10 min per ski to make world record passes top ski is 142mph right now, the day ends in awards ceremony for both days. Load out and back to the hotel to sleep for a long ride back home on Monday. WPBTV Fox 29, ESPN West Palm, and Racer H2O will be there to broadcast the event live. Social media such as Facebook/ Instagram /Paid Ads to Boost to the community, National Mag Pro Rider, Talk Shows within the Sport, Radio shout outs, banners, posters as well as live stream.

Estimated Economic Impact - $754,015.15

Estimated Room Nights – 1,000

SPONSORSHIP BENEFITS

PRIOR EVENT HISTORY

PREVIOUSLY APPROVED FUNDS

Final benefits will be negotiated depending on the grant awarded. Generic benefits include logo and link to the event website, recognition on all collateral materials, opportunity to display 30 second spot during livestream, inclusion of marketing materials in the player’s packet, and opportunity to display signage on the gate and around the amphitheater. Social Media such as Facebook/ Instagram /Paid Ads to boost to the community, National Mag Pro Rider, Talk Shows within the Sport, Radio Shout outs, WPBTV coverage as well as live stream.

2024 Hydrodrags Nationals & World Championship

Room Night Total: 337

Total Economic Impact: $237,866

2024 Fizzle Racing Hydrodrags Nationals/World Championships Room Night Total: 825

Total Economic Impact: $472,535

N/A- 2023 Event was a Business Development Event

$10,000- 2024 Fizzle Racing Hydrodrags Nationals/World Championships

Event Fact Sheet

Event Name: First Responder Games

Event Owner: First Responder Sports, Inc.

Proposed Dates: May 11-25, 2025

Sport: Multi-sports

Grant Funds $20,000

Recommended

Level of Competition: Amateur – Open to Police, Fire, Military, EMS personnel & Federal Agents

Age Range: Adult

Proposed Venue: Various venues will be utilized to accommodate the nearly 30 different sports that make up the 14-day multi-sports festival.

Estimated Participation & Projecting 3,500 total athletes (2,000 traveling & 1,500 local) Room Nights: 2,000 traveling adult athletes / 4 people per room = 500 rooms 500 rooms * 4.0 night avg. stay = 2,000 room nights

Estimated Economic Impact: 2,000 traveling adult athletes * 4.0 avg. day stay * $240 daily spending = $1,920,000

1,500 local adult athletes * 4.0 avg. day stay * $120 daily spending = $720,000

Total projected economic impact = $2,640,000

Event Description:

For nearly two weeks in May, Palm Beach County will become an assembly for our nation’s heroes and first responders. Police, firefighters, military, federal agents, and emergency medical personnel will gather to play sports and compete in the First Responder Games.

The Palm Beach County Sports Commission is hosting the First Responder Games for the fifth time in the past 10 years.

The Palm Beach County Sports Commission successfully won the back-to-back bid to host the 2025 First Responder Games after hosting it in 2024. The Palm Beach County Sports Commission will not only serve as a host, but as an organizer.

The First Responder Games, scheduled for May 11-25, 2025, is an Olympic-style competition that will take place at various sports venues located throughout Palm Beach County. This multi-sport event will attract over 3,500 first responders from across the nation competing in approximately 30 different sports, including basketball, softball, soccer, flag football, golf, ice hockey, fishing, archery, tennis, pickleball, swimming, volleyball, bowling, billiards, darts, racquetball, sporting clays, powerlifting, and cycling.

Multiple venues throughout Palm Beach County will be utilized to accommodate the variety of events. The Gardens North County District Park serves as a venue for several sports, such as soccer, flag football, tennis, and pickleball. Other venues include Okeeheelee Park, John Prince Park, PGA National Park, Palm Beach Atlantic University, Bear Lakes Country Club, Sand Hill Crane Country Club, Greenacres Bowl, Lilac Park and Palm Beach Skate Zone. The DoubleTree by Hilton Hotel and Executive Meeting Center in Palm Beach Gardens will also serve as a venue for numerous indoor sports.

The First Responder Games will create a significant tourism and economic impact for Palm Beach County. Nearly 60% of the participants will be traveling and requiring hotel rooms. Hosting this event will generate considerable visitor spending and room nights in addition to significant public relations value for providing a forum to celebrate some of our country’s heroes.

Sports Included in the First Responder Games

Marketing Plan:

To promote the First Responder Games, direct mailings and an e-marketing campaign will be targeted to many, if not all, police, and fire departments in the country. The First Responder Games, Inc., also maintains a large database of firefighters who routinely participated in the Florida Firefighter Games, as well as national organizations that have participated in the First Responder Games. The First Responder Games has also taken over the databases from the Florida Police and Fire Games, significantly increasing the direct marketing opportunities. Social media outlets will also be used to promote participation.

About First Responder Sports, Inc.:

First Responder Sports, Inc. promotes several events for professional firefighters and first responding personnel. The First Responders Games is their primary national event, which offers a multi-sport event festival for police, fire, military, federal agents, EMTs, paramedics, and others who serve and protect the United States.

First Responder Sports has taken over many of the assets of the United States Firefighter Games and Florida Police and Fire Games, which trace back more than 30 years and attracted nearly 5,000 participants. Due to this partnership and the loss of the Florida Police and Fire Games, the First Responder Games have grown significantly since their inaugural event, which took place in Tampa during the summer of 2012. Between USFFG’s history of hosting the National and Florida Firefighter Games, and the partnership with the Florida Police and Fire Games (formerly the Florida Law Games and originally the Police Olympics), the First Responder Games has continued to grow into the premier national event for our nation’s heroes.

Projected Event Schedule for 2025 First Responder Games:

Archery tentatively scheduled for May 12-13 at Gold Coast Archers in Delray Beach

Basketball tentatively scheduled for May 23-25 at Palm Beach Atlantic University

Billiards tentatively scheduled for May 22-24 at Slate Billiards in Boynton Beach

Bowling tentatively scheduled for May 13-15 at Greenacres Bowl

Cornhole tentatively scheduled for May 16-17 at Doubletree Palm Beach Gardens

Cycling – Mountain bike tentatively scheduled for May 21 at Dyer Park

Darts tentatively scheduled for May 12-14 at the Doubletree Palm Beach Gardens

Fishing scheduled for May 17 location TBD

Five Stand tentatively scheduled for May 21 at Palm Beach County Shooting Sports Complex

Flag Football scheduled for May 12-13 & May 19-20 at Palm Beach Gardens North County District Park

Golf scheduled for May 19-22 at Bear Lakes Country Club & Sand Hill Crane Country Club

Ice Hockey tentatively scheduled for May 21-24 at Palm Beach Skate Zone

Jiu-Jitsu tentatively scheduled for May 17-18 at TBD

Poker tentatively scheduled for May 17 at the DoubleTree Palm Beach Gardens

Pistol tentatively scheduled for May 24 at Palm Beach County Shooting Sports Complex

Pickleball tentatively scheduled for May 14-15 at Palm Beach Gardens North County District Park/Lilac Park

Powerlifting tentatively scheduled for May 18 at DoubleTree Palm Beach Gardens

Shotgun tentatively scheduled for May 24 at Palm Beach County Shooting Sports Complex

Skeet tentatively scheduled for May 22 at Palm Beach County Shooting Sports Complex

Soccer tentatively scheduled for May 21-24 at Palm Beach Gardens North County District Park

Softball tentatively scheduled for May 14-18 at Okeeheelee, John Prince & PGA National Park

Sporting Clays tentatively scheduled for May 21 at Palm Beach County Shooting Sports Complex

Trap tentatively scheduled for May 23 at Palm Beach County Shooting Sports Complex

*Hospitality functions will be offered from May 17-29 at 6pm.

PBCSC Responsibilities:

• Assist with identifying and coordinating the multiple venues required to host the multi-sport event

• Assist with operational and logistical needs

• Staffing registration and certain sporting events with volunteers

• Assist with marketing & public relations efforts

• Financial support – to assist with venue costs

Benefits:

• The First Responder Games takes over for the Florida Police & Fire Games as one of the largest Olympic-style festivals occurring annually in Florida

• The First Responder Games is one of the largest sporting events dedicated to police, fire, and military personnel, creating an opportunity to generate positive media coverage and embrace the local community.

• First responders traveling to participate view this as a major vacation opportunity and bring their entire families and spend heavily on shopping, dining, and entertainment opportunities.

• The event will occupy facilities located throughout Palm Beach County, creating countywide spending and public relations benefits.

• The event generates room nights during a lower hotel occupancy timeframe (May).

History:

• Palm Beach County hosted the 2014 First Responder Games on August 6-17 and created 654 room nights picked up

• The 2017 First Responder Games were also held in Palm Beach County. Due to weather issues, the event was held in both May and October. A total of 819 room nights were tracked over the 2 months.

• Palm Beach County hosted the First Responder Games for the third time in June of 2021. The event created 1,866 room nights.

• The latest First Responder Games in June of 2024 generated 2,371 room nights.

FIFA Club World Cup – Team Base Camp

Event Name: FIFA Club World Cup – Team Base Camp

Bid Organization: Palm Beach County Sports Commission

Event Owner: Federation Internationale de Football Association (FIFA)

Grantee: City of Palm Beach Gardens

Grant Funding:

$80,000 from Category G grant

$Up to 40,000 from Florida Sports Foundation

$Up to $30,000 from Event Servicing

Proposed Dates: June 14th – July 7th, 2025

Sport: Soccer

Level of Competition: Professional – (most from LALIGA, an international soccer league with 100+ years of existence)

Age Range: Adults

Proposed Venue: The Gardens North County District Park / Palm Beach Gardens

Attendees:

100+ participants (athletes, coaches, trainers, dietitians, and club staff)

2,000+ traveling spectators at a minimum (thousands of spectators will travel and some teams will bring fans from multiple destinations)

Estimated # of Room Nights: 5,000 to 8,000

(Per economic impact study from Deloitte Research, based in New York)

Estimated Economic Impact: $15 million of direct visitor spending per year

(Per economic impact study from Deloitte Research, based in New York)

About FIFA World Cup:

After 22 scintillating previous editions of the FIFA World Cup™, soccer’s greatest showpiece is heading to Canada, Mexico and the United States for its biggest ever spectacle. The 23rd FIFA World Cup™ will be the first to feature 48 teams and be hosted across three countries, promising to be one of the greatest and most diverse celebrations of the sport during the summer of 2026.

In addition, the FIFA Club World Cup will take place during the summer of 2025. The 2025 FIFA Club World Cup marks a groundbreaking moment in soccer, featuring an expanded 32-team format for the first time in its history. Hosted across multiple cities in the United States, this tournament brings together the best clubs from every continent. The FIFA Club World Cup competition includes a group stage followed by knockout rounds, ensuring an electrifying journey as clubs vie for global supremacy.

Palm Beach County qualified as a Team Base Camp:

The Palm Beach County Sports Commission has been working diligently to bring a FIFA World Cup to The Palm Beaches through a bid for a Team Base Camp. The FIFA World Cup and Club World Cup Team Base Camp acts as a home away from home for participating teams, which becomes a site for teams to train and prepare for games taking place primarily during group stage matches. Team Base Camps have a minimum duration of 22 days for the World Cup and 17 days for the Club World Cup with a possible period of nearly 40 days.

FIFA recently unveiled the second edition of the Team Base Camp brochure, providing an updated list of potential training sites and for FIFA World Cup 26™ teams. FIFA revealed 26 new sites, bringing the total

to 49 potential Team Base Camps, highlighting the significant footprint of this comprehensive event. Further Team Base Camp options will be added throughout 2025, ahead of the historic 2026 FIFA World Cup in the Americas.

After the Sports Commission organized several site visits with FIFA and made numerous presentations along with the submission of a proposal, FIFA qualified The Gardens North County District Park, which is located in Palm Beach Gardens. The Gardens North County District Park encompasses 82 acres of land with 10 lighted FIFA – specified natural grass fields. This is a momentous occasion for our Sports Commission and Palm Beach County is now approved to host a Team Base Camp for the 2026 FIFA World Cup and the 2025 FIFA Club World Cup.

The updated brochure includes 26 new destinations throughout the United States. In addition to Palm Beach County, the new list of Team Base Camp site includes Orlando, Tampa, Colorado Springs, St. Louis, Houston, Kansas City, Cincinnati, San Antonio, Columbus, Greensboro, Tucson - as well as in Pachuca in Mexico.

Qualified

Team Base Camp Locations for the 2026 FIFA World Cup and the 2025 FIFA Club World Cup

FIFA Club World Cup Team Base Camp Description:

The Palm Beach County Sports Commission is partnering with the City of Palm Beach Gardens in providing The Gardens North County District Park as a venue for the 2025 FIFA Club World Cup Team Base Camp, scheduled from June 14-July7. The North County District Park will be transformed into a dedicated facility where national teams train and prepare during the 2025 Club World Cup. The Gardens North County District Park has already attracted some of the best teams in the nation for training, including eight different Major League Soccer (MLS) teams this winter and spring and a variety of international club teams that competed in Copa America and CONCACAF over the last two years.

To ensure a FIFA Club World Cup Team Base Camp occurs at the Gardens North County District Park, the City of Palm Beach Gardens will invest into building state-of-the-art fitness and recovery facilities and temporary structures that will serve as an onsite club house, lockers, and meeting space for players, coaches, and staff. The Gardens North County District Park also presents 10 soccer pitches, which have been recognized as some of the premier pitches in Florida.

The Palm Beach County Sports Commission and the City of Palm Beach Gardens have been notified that the bid to host a Team Base Camp for the FIFA Club World Cup will likely be accepted, if the buildout happens for The Gardens North County District Park. Team Base Camps are selected based on criteria like proximity to match venues, climate suitability, and infrastructure quality, ensuring optimal preparation and minimizing travel fatigue for players throughout the competition.

Tourism Benefits:

FIFA Club World Cup Team Base Camps generate significant economic benefits for Palm Beach County. Soccer enthusiasts from around the globe will travel to support their team (club or nation). Palm Beach County will see a surge in hotel bookings, visitor spending, transportation, and retail activity. The expanded format for the FIFA World Cup and the debut of this FIFA Club World Cup extends the tournament's duration, resulting in longer hotel stays in Palm Beach County and ultimately increasing hotel room night production and bed tax revenue for The Palm Beaches

Although the Sports Commission is not permitted to provide names for the club team that is likely to select Palm Beach County as a Team Base Camp, the opportunity to host one of the most recognizable soccer clubs on the globe is a strong possibility. This team will undoubtedly create an influx of visitation in addition to a gigantic global media buzz. The marketing value for The Palm Beaches will be unfathomable.

Applicable Categories for Grant Reimbursement:

Sanction Fees, Site Fees, Officials, Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), and Event Production Materials

About FIFA (Fédération Internationale de Football Association):

FIFA, the Fédération Internationale de Football Association, is the global governing body for soccer (football), founded in 1904 and headquartered in Zurich, Switzerland. With 211 member associations across six continental confederations, FIFA is dedicated to developing and promoting the game globally while ensuring fair play, inclusivity, and accessibility for all.

Best known for organizing marquee tournaments such as the FIFA World Cup and FIFA Women’s World Cup, FIFA also oversees youth, futsal, and beach soccer competitions, fostering the growth of football across diverse formats. The organization works to advance the sport through various initiatives, including player development programs, grassroots projects, and funding to build infrastructure in underserved regions.

FIFA is a driving force behind innovations in football, such as the introduction of goal-line technology, Video Assistant Referee (VAR) systems, and advances in player safety measures. These efforts aim to enhance the quality, integrity, and excitement of the game.

Beyond the pitch, FIFA emphasizes education and leadership development through programs like the FIFA Talent Development Scheme and scholarships for coaches and administrators. These initiatives empower future generations of players, referees, and officials while promoting life skills, teamwork, and respect.

By combining world-class tournaments with programs that foster growth, education, and technological progress, FIFA ensures the continued evolution of football as a unifying force that inspires billions worldwide. Its commitment to advancing the sport helps sustain its global cultural, social, and economic significance.

Date: 1/30/2025

To: Grant Committee

Subject: Perfect Game Summer Events

Memorandum

From: Event/Operations

The Palm Beach County Sports Commission is pursuing a series of Perfect Game events, which would take place during the months of June and July in 2025 Palm Beach County’s spring training facilities (CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium) are sites for these summer sports tourism products.

The Perfect Game Summer events will bring an estimated 281 teams, consisting of 10,076 visiting attendees (players, coaches, and spectators). This series of Perfect Game events is projected to generate 7,411 hotel room nights The following lists the events that would be combined into grant contracts with the recommended grant award:

1.) Perfect Game Ultimate Baseball Championship & Perfect Game 13U WWBA National Championship

a. June 16-19 & June 28 – July 2, 2025

b. 2,697 hotel room nights

c. $35,000 grant from Category G

d. $10,000 grant from Florida Sports Foundation

2.) Perfect Game Endless Summer Classic

a. July 3-6, 2025

b. 738 hotel room nights

c. $8,000 grant from Category G

3.) Perfect Game 17U Florida World Series

a. July 18-21, 2025

b. 846 room nights

c. $12,000 grant from Category G

4.) Perfect Game 14U National Showcase

a. July 25-27, 2025

b. 900 hotel room nights

c. $11,500 grant from Category G

5.) Perfect Game World Wood Bat Association (WWBA) Florida Invitationals

a. July 18-21 & July 25-28, 2025

b. 2,232 hotel room nights

c. $25,000 grant from Category G

d. $10,000 grant from Florida Sports Foundation

Total Category G Grant Funding = $91,500

Total State Funding = $20,000

Total Estimated Room Night Production = 7,411

Room Night Acquisition Cost per Category G Grant = $12.34 per room night

A majority of these events have been being relocated from other communities in Florida or the southeastern United States

Event Fact Sheet

Event Name: Perfect Game 17U Florida World Series

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $12,000

FSF Funding: None

Dates: July 18-21, 2025

Sport: Baseball

Level of Competition: Amateur

Age Range: 17U – 18U

Proposed Venues: CACTI Park of the Palm Beaches

Estimated Participation: 40 total teams with 24 teams requiring hotel stays.

1,128 out-of-county attendees – 24 teams (432 athletes, 48 coaches, & 648 spectators)

Room Nights: 846 room nights (282 rooms * 3-night stay)

Economic Impact: $676,800 (per Florida Sports Foundation calculator)

Bring Your Game

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring the Perfect Game 17U Florida World Series to The CACTI Park of the Palm Beaches in 2025. The Perfect Game 17U Florida World Series will take place on July 18-21, 2025, at The CACTI Park of the Palm Beaches. The Perfect Game 17U Florida World Series relocated The Palm Beaches after a 2-year stint at the Boombah Sports Complex in Sanford, FL. The Perfect Game 17U Florida World Series consists of 40 teams with a minimum of 3-games.

The event is expected to attract 24 teams that will require hotel stays, which consists of 432 athletes, 48 coaches, and 648 spectators. The Perfect Game 17U Florida World Series and its 40teams will compete in 7 pools of 4 teams. After pool play, all teams will be seeded and advanced to bracket play.

A total of 846 hotel room nights and $676,800 in economic impact are expected for The Palm Beaches’ hospitality industry.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2023, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,508 athletes and 1,000+ scouts. Perfect Game events generated 10,877 hotel room nights during October of 2024.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host original Perfect Game events for 5 straight years. The Perfect Game 17U Florida World Series is taking place in Palm Beach County for the third straight year.

Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2025. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time for Palm Beach County’s hospitality industry.

2

Bring Your Game

Event History:

The Perfect Game 17U Florida World Series relocated to The Palm Beaches after a 2-year stint at the Boombah Sports Complex in Sanford, FL. This event is taking place at The CACTI Park of the Palm Beaches for the second consecutive year. Last year, the Perfect Game 17U Florida World Series generated 709 room nights.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,472 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft. Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Event Fact Sheet

Event Name: Perfect Game Endless Summer Classic

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $8,000

FSF Funding: Not included.

Dates: July 3-6, 2025

Sport: Baseball

Level of Competition: Amateur

Age Range: 13U-15U

Proposed Venues: CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium

Estimated Participation: 40 total teams with 25 teams requiring hotel stays.

987 out-of-county attendees – 25 teams (375 athletes, 50 coaches, & 562 spectators)

592 local attendees – 15 teams (225 athletes, 30 coaches, & 337 spectators)

Room Nights: 738 room nights (246 rooms * 3-night stay)

Economic Impact: $516,600 (per Florida Sports Foundation calculator)

Bring Your Game

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to host the Perfect Game Endless Summer Classic at CACTI Park of the Palm Beaches on July 3-6, 2025. The Perfect Game Endless Summer Classic has taken place in Palm Beach County, since the opening of CACTI Park of the Palm Beaches in 2017. The tournament will feature 40 teams (25 out of area teams) competing in the 13U, 14U, and 15U age groups. The teams will compete in pool play to start the tournament followed by the playoff/ bracket play. Each team is guaranteed 4 games. There will also be a skills competition held in conjunction with the baseball tournament.

Out of the 40 teams, a total of 25 are expected to require hotels. Total participation requiring hotels would equal a projected 375 athletes, 50 coaches, and 562 spectators. Perfect Game would utilize a total of 8 diamonds at The CACTI Park of the Palm Beaches A total of 738 hotel room nights and $516,600 in economic impact are expected for The Palm Beaches’ hospitality industry.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches this past fall. These events take place during a 3-week stretch in October. In 2023, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,508 athletes and 1,000+ scouts. Perfect Game events generated 20,268 hotel room nights during October of 2023.

Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2024. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time for Palm Beach County’s hospitality industry.

Event History:

The Perfect Game Endless Summer Classic debuted in 2017 at The Ball Park of The Palm Beach Beaches. The event has taken place every year at The CACTI Park of the Palm Beaches, since 2017 (except 2020 due to Covid-19). Last year, the Perfect Game Endless Summer Classic generated 763 room nights.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Event Fact Sheet

Event Name: Perfect Game Ultimate Baseball Championship / Perfect Game 13U WWBA National Championship

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $35,000

FSF Funding: $10,000

Dates: June 16-19 & June 28 – July 2, 2025

Sport: Baseball

Level of Competition: Amateur

Age Range: 13 – 17 years of age

Proposed Venues: The CACTI Park of the Palm Beaches

Estimated Participation: 76 total teams with 68 teams requiring hotel stays.

3,196 out-of-county attendees – 68 teams (1,224 athletes, 136 coaches, & 1,836 spectators)

376 local attendees – 8 teams (144 athletes, 16 coaches, & 216 spectators)

Room Nights:

2,697 room nights (889 rooms * 3-night stay)

Economic Impact: $4,026,960

(per Florida Sports Foundation calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring two (2) amateur baseball tournaments back to The CACTI Park of the Palm Beaches during the summer of 2024 The Perfect Game Ultimate Baseball Championship will take place on June 16-19, 2025, and the Perfect Game 13U Wood World Bat Association (WWBA) National Championship will take place from June 28 – July 2, 2025. Both these events made their Palm Beach County debut in 2021 and the Palm Beach County Sports Commission is seeking to host these events for the fifth consecutive year in 2025

The Perfect Game Ultimate Baseball Championship features 40 teams, consisting of 720 athletes, competing in a variety of age groups (13U, 14U, 15U, & 17). This is an invitational only tournament. Approximately 80 coaches and 1,440 spectators will accompany the players. This is a wood bat only tournament with a pool play format Each team is guaranteed 4 games. Only one team will claim a championship

The Perfect Game 13U Wood World Bat Association (WWBA) National Championship will feature 42 teams, consisting of 756 players competing in a 13U invitational-only event. Approximately 84 coaches and 1,512 spectators will attend along with the players. This event is also a wood bat only tournament with a pool play format. Each team is guaranteed 4 games with one team standing alone as the 13U National Champion.

Out of the 82 teams, a total of 70 are expected to require hotels. Total participation requiring hotels would equal a projected 1,260 athletes, 164 coaches, and 1,890 spectators. Perfect Game would utilize all 13 diamonds at The CACTI Park of the Palm Beaches.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2023, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,508 athletes and 1,000+ scouts. Perfect Game events generated 20,268 hotel room nights during October of 2023.

Perfect Game is increasing its presence in The Palm Beaches, annually The Sports Commission has won bids to host new Perfect Game events for 5 straight years. The Perfect Game Ultimate Baseball Championship and 13U WWBA National Championship expanded its partnership with Palm Beach County when these events relocated to The CACTI Park of the Palm Beaches during the summer months in 2021. This coming summer of 2024, the Sports Commission will host ten (10) Perfect Game tournaments.

Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2024. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time for Palm Beach County’s hospitality industry.

Perfect Game Ultimate Baseball Championship Event Schedule:

Monday, June 16:

Team Registration & Opening of Pool Play

Tuesday, June 187 Pool Play takes place from 8am to 10pm

Wednesday, June 18: Elimination rounds / consolation games takes place from 8am to 8pm Thursday, June 19: Championship Game / consolation games

Perfect Game 13U Wood World Bat Association (WWBA) National Championship:

Saturday, June 28:

Team Registration & of Pool Play

Sunday, June 29: Pool Play takes place from 8am to 10pm

Monday, June 30: Pool Play takes place from 8am to 8pm

Tuesday, July 1: Elimination rounds / consolation games takes place from 8am to 6pm Wednesday, July 2: Championship Game / consolation games

Event History:

The Perfect Game Ultimate Baseball Championship took place at the Hoover Met Sports Complex in Hoover, Alabama from 2018-2020. The Perfect Game WWBA 13U National Championship previously took place at the 5 Plex – Lee County Sports Development Complex and JetBlue Park in Lee County. Both events combined generated just over 3,600 room nights in 2020.

The Palm Beach County Sports Commission relocated the Perfect Game Ultimate Baseball Championship and the Perfect Game WWBA 13U National Championship to The CACTI Park of the Palm Beaches in 2021. In 2024, the Perfect Game Ultimate Baseball Championship was responsible for 2,035 room nights and the WWBA 13U National Championship is accountable for 2,178 room nights. The total room night output for both events = 4,213.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

Perfect Game developed its own television platform, known as Perfect Game TV. The Perfect Game Ultimate Baseball Championship and WWBA 13U World Championship will feature some of their games on this television platform. Perfect Game TV is broadcast on Apple TV, Roku, Amazon, and Direct TV.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,772 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases throughout the country. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the largest and most successful amateur sports organizations

Event Fact Sheet

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $28,000

FSF Funding: None

Dates: July 18-21 & July 25-28, 2025

Sport: Baseball

Level of Competition: Amateur

Proposed Venues: Roger Dean Chevrolet Stadium

Estimated Participation: 125 total teams (95 traveling & 30 local)

4,465 out-of-county attendees – 95 teams (1,710 traveling athletes, traveling 190 coaches, & traveling 2,565 spectators)

1,410 local attendees – 30 teams (540 local athletes, 60 local coaches, & 810 local spectators)

Room Nights: 2,232 room nights (893 rooms * 2.5-night stay)

Economic Impact: $1,786,000 (per DI Sports Calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring the Perfect Game World Wood Bat Association (WWBA) Florida Invitationals to The Palm Beaches, for the fourth consecutive year. The 14U, 16U & 18U age groups are scheduled to take place at Roger Dean Chevrolet Stadium on July 18-21. The 13U, 15U & 17U age groups are slated to take place at Roger Dean Chevrolet Stadium on July 25-28. The Palm Beach County Sports Commission relocated the Perfect Game WWBA Florida Invitationals from JetBlue Park in Fort Myers, FL to The CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium in 2022.

The Perfect Game WWBA Florida Invitationals will bring 125 total teams, which consist of 2,250 total athletes. Accompanying the athletes will be an estimated 250 coaches and 3,375 spectators. Out of the 125 teams, a total of 95 teams are expected to require hotels. Total participation requiring hotels would equal a projected 1,710 athletes, 190 coaches, and 2,565 spectators.

This is a wood bat only tournament The event is expected to generate 2,232 hotel room nights and $1,786,000 in economic impact.

Schedule: Perfect Game WWBA Florida Invitationals (14U, 16U & 18U):

Friday, July 18:

Saturday, July 19:

Sunday, July 20:

Monday, July 21:

Team Registration & Opening of Pool Play

Pool Play takes place from 8am to 10pm

Pool Play takes place from 8am to 10pm

Bracket Play - Elimination rounds & Consolation games from 8am to 8pm

Schedule: Perfect Game WWBA Florida Invitationals (13U, 15U & 18U):

Friday July 25:

Saturday, July 26:

Sunday, July 27:

Monday, July 28:

History:

Team Registration & Opening of Pool Play

Pool Play takes place from 8am to 10pm

Pool Play takes place from 8am to 10pm

Bracket Play - Elimination rounds & Consolation games from 8am to 8pm

The event was held at JetBlue Park in Fort Myers since its inception in 2015. The Palm Beach County Sports Commission relocated the event to The CACTI Park of the Palm Beaches during the summer of 2022. Last year, the Perfect Game WWBA Florida Invitationals generated 3,216 room nights.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2023, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,508 athletes and 1,000+ scouts. Perfect Game events generated 20,268 hotel room nights during October of 2023.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for five (5) straight years. The Perfect Game WWBA Florida Invitationals expanded its partnership with Palm Beach County when these events relocated to The CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium during the summer months in 2022. This coming summer of 2025, the Sports Commission will host six (6) Perfect Game tournaments.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,472 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Event Fact Sheet

Event Name: Perfect Game 14U National Showcase

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $11,500

FSF Funding: $3,500

Dates: July 25-27, 2025

Sport: Baseball

Level of Competition: Amateur

Age Range: 14U

Proposed Venues: The CACTI Park of the Palm Beaches

Estimated Participation: 300 athletes, 600 spectators, 50 instructional coaches, and 240 scouts.

Room Nights:

Economic Impact:

Event Description:

900 room nights (300 rooms * 3-night avg. stay)

$1,411,200 (per Florida Sports Foundation calculator)

The Palm Beach County Sports Commission is partnering with Perfect Game USA in organizing one (1) showcase events, which will attract the most talented youth baseball players in the 14 age groups. The Perfect Game 14U National Showcase will take place on July 25-27, 2025 The Perfect Game 14U National Showcase relocated to The CACTI Park of the Palm Beaches in 2022, after a 4-year stint at JETBLUE Park in Fort Myers, FL. A total of 460 athletes and over 1,000 attendees with spectators, instructional coaches, and scouts, will travel to The Palm Beaches, FL.

At each showcase, Perfect Game provides workout sessions that include a 60-yard dash with catching throwing exercises, a batting practice session, and fourteen (14) full-length games. Players are filmed and ranked, which will expose them to professional scouts and college coaches.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and The CACTI Park of the Palm Beaches, this past fall. These events take place during a 3-week stretch in October. In 2023, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 306 traveling teams with 5,508 athletes and 1,000+ scouts. Perfect Game events generated 20,268 hotel room nights during October of 2023.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for five (5) straight years. The Perfect Game WWBA Florida Invitationals expanded its partnership with Palm Beach County when these events relocated to The CACTI Park of the Palm Beaches and Roger Dean Chevrolet Stadium during the summer months in 2022. This coming summer of 2024, the Sports Commission will host ten (10) Perfect Game tournaments.

Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2025. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time of the county’s hospitality industry.

Event History:

Last year, the Perfect Game 14U National Showcase generated 889 room nights.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

Perfect Game developed its own television platform, known as Perfect Game TV. The Perfect Game Ultimate Baseball Championship and WWBA 13U World Championship will feature some of their games on this television platform. Perfect Game TV is broadcast on Apple TV, Roku, Amazon, and Direct TV.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 14,472 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft

Perfect Game continues to grow as an organization. Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases throughout the country. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the largest and most successful amateur sports organizations.

EVENT DESCRIPTION

CATEGORY G GRANT APPLICATION REQUEST SUMMARY

USTA Boys 18’s & 16’s National Clay Court Championships

This tournament is the highest level USTA junior tennis tournament in the country for boys 18u & 16u divisions. This event will be held from July 6 - 13, 2025, at the Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center. The draw consists of more than 450 of the highest-ranked players in the US competing in singles and doubles competition. Over 70 NCAA Collegiate Coaches will be in attendance scouting participants with many receiving college scholarships.

GRANTEE

Player’s International Management, Inc. CONTACT

BID/GRANT

GRANT FUNDS REQUESTED

Mark Baron / (561) 330-6000

Grant

$40,000 GRANT FUNDS RECOMMENDED

APPLICABLE CATEGORIES

MEDIA COVERAGE PLANNED

MARKETING PLAN

EVENT OWNER ESTIMATES

SPONSORSHIP BENEFITS

OTHER TDC FUNDS REQUESTED

PRIOR EVENT HISTORY

$25,000 (FY 23) based on room night projection of 2,500

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

National (Televised on Fox College Sports)

Direct mailings to USTA list, Newspaper ads, Radio spots and TV promotions, Flyer distribution 3 months prior to the start of the event

Estimated Economic Impact – $925,225

Estimated Room Nights – 1,750

PBCSC Room Night Projection – 2,500

One 30-Second TV ad during each airing

Opening & Closing billboards on each televised airing (total of 3)

Display 3’ x 8’ banner on the Main Show Court

Display 3’ x 8’ banner on an Outside Court

Recognition on the sponsor board

Recognition as sponsor in the player’s information packet

None

’24 Room Nights – 2,277

’23 Room Nights – 2,169 ’22 Room Nights – 2,898

’21 Room Nights – 2,184 ’13 Room Nights – 1,256

’20 Room Nights – COVID-19 Canceled

’19 Room Nights – 2,995 ’12 Room Nights – 1,104

’18 Room Nights – 2,579 ’11 Room Nights – 941

’17 Room Nights – 2,743 ’10 Room Nights – 926

’16 Room Nights – 1,767 ’09 Room Nights – 1,073

’15 Room Nights – 2,011 ’08 Room Nights – 765

PREVIOUSLY APPROVED FUNDS

’24 - $25,000 Category G

’23 - $20,000(plus $3,000 FSF)

’22 - $20,000 (plus $3,000 FSF)

’21 - $20,000 (plus $3,000 FSF)

’20 - $20,000 (plus $3,000 FSF) (canceled)

’19 - $20,000 (plus $3,000 FSF)

’18 - $20,000 (plus $3,000 FSF) ’12 - $6,000

’17 - $9,000 (plus $4,000 FSF) ’11 - $8,000

’16 - $9,000 ’10 - $8,000

’15 - $8,000 ’09 - $8,000

’14 - $8,000 ’08 - $10,000

’13 - $8,000 ’07 - $10,000

Event Fact Sheet

Event Name: Prospect Select Fall World Series

Event Owner: Prospect Select Baseball, Inc.

Grantee: Prospect Select Baseball, Inc.

Funding Recommendation: $12,500

Dates: September 5-15, 2025

Sport: Baseball

Level of Competition: Amateur

Age Range: High School (14U, 15U/16U, 17U/18U)

Proposed Venues: CACTI Park of the Palm Beaches Roger Dean Chevrolet Stadium Santaluces Athletic Complex

Estimated Participation & Projecting 70 total teams (45 traveling & 25 from South Florida) Room Nights: 45 traveling teams * 15 players per team = 675 total youth athletes 45 traveling teams * 15 spectators per team = 675 total adult spectators 1,350 total

Event Description:

The Palm Beach County Sports Commission is partnering with Prospect Select Baseball to host the Palm Beach Fall Classic and the Prospect Select Fall World Invite at CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex on September 6-16, 2024. These two events combined will feature approximately 70 teams consisting of 1,050 athletes competing in a variety of age groups (14U, 15U/16U, & 17U/18U). An estimated 45 teams and 675 athletes will be traveling from outside of the South Florida region. This is a wood composite bat tournament. Teams are guaranteed to play a minimum of four (4) games. The tournament begins with a pool play format. After the first 3 games, teams are ranked and participate in a single elimination playoff.

Prospect Select Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. In addition to the World Invite, Prospect Select Baseball hosts its National Showcase (Palm Beach Classic) and Palm Beach Open in Palm Beach County.

Event History:

Prospect Select Baseball created the World Invite in 2021, and was previously held in Viera, FL. The Palm Beach County Sports Commission, in partnership with the two MLB Spring Training venues and the Santalcues Athletic Complex, successfully relocated this event to The Palm Beaches now the event is renamed the Prospect Select Fall World Series Last year, the Prospect Select Fall World Series generated 900 room nights.

Marketing & Media

Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month.

About Prospect Select Baseball:

Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.

The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes.

Prospect Select Baseball – Multiple events in The Palm Beaches: Currently, Prospect Select Baseball is hosting three (3) national tournaments in Palm Beach County. In addition to the World Invite in September, Prospect Select Baseball’s National Showcase, the Palm Beach Classic, takes place in June, along with the Palm Beach Open in July. Last year, these tournaments generated 6,635 room nights for Palm Beach County hotels.

PBCSC Responsibilities:

• Operational and logistical support

• Volunteer recruitment

• Communication with Ball Park of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex

• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)

• Financial support to offset costs help offset event-related expenses

Primary Benefits:

• Substantial room night generation for the early fall timeframe (September)

• This event will utilize CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex

• This event enhances Palm Beach County’s resume as a premier destination for baseball

• This tournament is gaining popularity as one of the top tournaments within Prospect Select’s portfollio of events and is projected to experience significant growth in team participation in the coming years.

AGREEMENT BETWEEN PALM BEACH COUNTY AND WEBBER MARKETING AND CONSULTING, LLC. FOR A BATTLE OF THE BANDS EVENT AT

FLORIDA ATLANTIC UNIVERSITY STADIUM

THIS AGREEMENT (AGREEMENT) is made this day of 2025, by and between Palm Beach County, a political subdivision of the State of Florida, by and through its Board of County Commissioners (COUNTY), and WEBBER MARKETING AND CONSULTING, LLC., (WEBBER) (singularly, PARTY and collectively, PARTIES), a North Carolina corporation authorized to do business in the State of Florida.

WHEREAS, WEBBER desires to produce an annual Battle of the Bands, featuring bands from Historical Black Colleges and Universities (HBCU), to be held annually on Martin Luther King Jr. Holiday weekend at Florida Atlantic University (FAU) in the City of Boca Raton, Palm Beach County, Florida (EVENT).

WHEREAS, the COUNTY and WEBBER have determined that the EVENT will provide benefits to tourists, residents, and businesses in the City and the COUNTY; and

WHEREAS, the COUNTY, through its Tourist Development Council (TDC), as well as the Palm Beach County Sports Commission (SPORTS) desire to cooperate in the implementation of the EVENT; and

WHEREAS, the COUNTY and WEBBER desire to establish the terms and conditions for the COUNTY’s participation as a presenting sponsor of the EVENT, as set forth herein.

NOW, THEREFORE, in consideration of the mutual representations, terms, and covenants hereinafter set forth, the sufficiency of which is hereby acknowledged, the PARTIES hereby agree as follows:

1. Recitals. The above recitals are true and correct and are incorporated herein.

2. Purpose. The purpose of this AGREEMENT is to establish the terms and conditions for the PARTIES tomutuallyparticipatein theEVENT,whichshall takeplaceeveryMartin Luther King Jr. Holiday weekend each year the AGREEMENT is in effect, commencing January 2026 and to agree on contributions for funding for the EVENT

3. Effective Date. This AGREEMENT shall become effective on the date executed by the COUNTY

4. Term. The Term of this AGREEMENT will commence on the Effective Date and terminate on June 30, 2030.

5. Funding. The total funding to be provided by the COUNTY under this AGREEMENT shall not exceed $6,370,963, as outlined in EXHIBIT A.

6. COUNTY Obligations. The COUNTY agrees to:

a. Provide payments to WEBBER, as outlined in EXHIBIT A.

b. Provide WEBBER with logos for the COUNTY and SPORTS for sponsorship recognition and use, as provided in EXHIBIT B

7. WEBBER Responsibilities and Deliverables.

a. WEBBER shall host one EVENT annually from 2026 through 2030, inclusive, in accordance with the responsibilities and deliverables set forth herein. Each EVENT shall occur during the Martin Luther King Jr. holiday weekend, and last at least one full day in duration

b. WEBBER shall provide all activities and services regarding the planning, organization, production, and operation of the EVENT and shall be responsible for the full cost of such activities and services .

c. WEBBER shall be responsible for securing the use of the FAU Stadium for the EVENT.

d. WEBBER shall be responsible for televising the EVENT. The EVENT shall be televised or streamed at a later date, as set forth in Exhibit B

e. The ownership of the EVENT shall remain with WEBBER

f. WEBBER shall only allow bands from HBCUs to participate in the EVENT

g. The COUNTY shall be entitled to receive thirty-five percent (35%) of all revenues derivedfromfoodandbeveragesales,ticketsales,andparkingrevenues (collectively, DESIGNATED REVENUES) associated with the EVENT. The DESIGNATED REVENUES may be used by the COUNTY, at its sole discretion, to offset future financial obligations in EXHIBIT A. WEBBER shall collect the DESIGNATED REVENUES and shall provide a detailed settlement from FAU report to the COUNTY that includes gross revenue amounts, deductions (if any), and the DESIGNATED REVENUES.

h. Provide the COUNTY with an event economic impact report sixty (90) days following the EVENT.

i. Create an HBCU Science, Technology, Engineering and Mathematics College and Career Fair as part of the EVENT fan experience in Palm Beach County.

j. WEBBER shall provide the deliverables, as set forth in Exhibit B.

k. WEBBER shall provide the COUNTY with supporting documentation with sufficiently reasonable detail showing the provision of each of the deliverables in Exhibit B. The documentation shall be itemized with sufficient detail for a prepayment audit, and shall be supported by copies of corresponding paid vendor invoices, substantiated proofs of payment and performance of the goods and services invoiced, proof of confirmed room nights, and any further documentation deemed necessary by the COUNTY

l. WEBBER shall promote the COUNTY and encourage bands, staff, artist, and performers (collectively, PARTICIPANTS) to schedule and set EVENT rehearsals and EVENT related activities at locations within Palm Beach County.

8. Non-Compete Clause. WEBBER agrees that it shall not organize, produce, sponsor, or participatein theorganizationorproductionofanyevent withintheUnitedStates foraperiod of 60 days prior and 60 days after the EVENT, without the prior written consent of the COUNTY, which event is substantially similar to or competes with the EVENT.

For the purposes of this clause, a substantially similar or competitive event is defined as an event that:

1. Targets the same audience or demographics, 2. Offers similar services, activities, or programming, and 3. Takes place in a comparable format or theme to the EVENT.

A violation of this clause may result in the immediate termination of this AGREEMENT and subject WEBBER to liability for any losses, damages, or diminished revenue suffered by the COUNTY due to such violation.

9. Event Monitoring and Evaluation. The COUNTY shall monitor and conduct an evaluation of compliance with this AGREEMENT WEBBER shall provide the COUNTY representatives which may include, but is not limited to, the County Mayor, County Commissioners, CountyAdministration, Department Staff,other Countystaff, TDC staff and board members, SPORTS staff, and board members, and guests (collectively, “COUNTY REPRESENTATIVES”) full access including but not limited to parking, meals and entertainment, without cost to the COUNTY and to any other key stakeholder events to observe, encourage, and/or monitor the EVENT program, procedures, and operations under this AGREEMENT or to discuss the EVENT with WEBBER’s personnel. Such participation shall be reasonable relative to any such event’s capacity restrictions, and overall purpose and shall be determined by COUNTY, in consultation with WEBBER. To encourage and facilitate COUNTY’s participation, as part of the consideration for this AGREEMENT, WEBBER shall provide a reasonable number of complimentary tickets to the COUNTY and to key stakeholder events as set forth in EXHIBIT B, during the term of this AGREEMENT to the COUNTY for further distribution to COUNTY REPRESENTATIVES. The COUNTY hereby authorizes WEBBER to provide such access directly to the COUNTY REPRESENTATIVES on the COUNTY’s behalf. In so doing, WEBBER shall take all reasonable efforts to communicate to the COUNTY REPRESENTATIVES that the access to the event and to any key stakeholder events is

being provided pursuant to this AGREEMENT, and that the COUNTY is the donor of said access for any state or local reporting purposes. The foregoing authorization may be revoked by COUNTY at any time for any reason upon notice to WEBBER

12. Force Majeure. In the event of a force majeure event that results in the cancellation of the EVENT, then no PARTY shall be considered in default by reason of any failure in performanceifsuchfailurearisesoutofcauses reasonablybeyondthecontrolofany PARTY and without the PARTY’S fault or negligence. Such causes include, but are not limited to:

a. Natural or public health emergencies or pandemics and epidemics, including but not limited to, those caused by bacteria or virus and related actions, regulations, or decrees by federal, state, or local government or by a sport governing body or authority;

b. Acts of God, such as severe acts of nature or weather events including floods, fires, earthquakes, hurricanes, or natural explosions.

c. War, acts of terrorism, explosions, or manmade biological attack;

d. Acts of government authorities such as exportation, condemnation, and changes in laws and regulations (such acts are not compensable under this AGREEMENT); and strikes and labor disputes;

e. COUNTY’S declaration of a state of emergency (healthcare or other).

If the EVENT for which a pre-payment was made is cancelled and does not occur due to a force majeure event, COUNTY will be reimbursed for those payments, minus verifiable documented direct expenditures WEBBER has made towards the EVENT and any non-cancellable obligations incurred by WEBBER under this AGREEMENT (after all mitigation efforts) which expenditures must be dated and occurring prior to the notification of the Force Majeure cancellation. No overhead, profit, or internal expenditures shall be included as verifiable documented expenditures. WEBBER shall provide invoices and paid receipts in order to document expenditures made to date of cancellation. Thereafter, COUNTY and WEBBER shall be relieved of all obligations under this AGREEMENT relating to such cancelled EVENT. Notwithstanding the forgoing, in the event that WEBBER postpones or delays the EVENT due to a force majeure event, then WEBBER shall have the right to elect to stage, produce and distribute the EVENT on its rescheduled date and/or time and to provide COUNTY with the applicable sponsorship and advertising benefits hereunder in accordance with all the terms hereof in connection with the rescheduled EVENT (including, without limitation, any payments described on EXHIBIT A and all benefits under EXHIBIT(s) B in which case all of the COUNTY and WEBBER’s rights herein shall survive. For clarity, the foreseeability of an event shall not be a disqualifying factor in a

determination of whether such event is considered a force majeure event hereunder.

13. Authority to Execute this Agreement. Any person executing this AGREEMENT hereby warrants and represents that he or she has received all corporate, government, association, or entity authorization necessary to enter this AGREEMENT.

14. Notices. All notices required under this AGREEMENT shall be in writing and shall be personally delivered; sent certified mail, return receipt requested; or e-mail with verbal confirmation to:

As to the County:

Emanuel Perry, Executive Director

Palm Beach County Tourist Development Council

2195 Southern Boulevard, Suite 500

West Palm Beach, Florida 33406

561-233-3066 with a copy to:

Palm Beach County Attorney’s Office

301 North Olive Avenue, Suite 601

West Palm Beach, Florida 33401

561-355-2225

Verdenia C. Baker, County Administrator

Palm Beach County

301 North Olive Avenue

West Palm Beach, Florida 33401

561-355-6726

George Linley, Executive Director

Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406

As to Webber Marketing and Consulting, LLC.:

Derek Webber, President & CEO

2030 Atherton Heights Ln, Charlotte, NC 28203

Thesenamesand addressescanbemodifiedatanytimebywrittennoticetotheremainingsignatories to this Agreement.

15. Delegation of Duty. Nothing contained herein shall be deemed to authorize the delegation of the constitutional or statutory duties of state, county, or city officers.

16. Filing. A copy of this AGREEMENT shall be filed with the Clerk of the Circuit Court in and for Palm Beach County.

17. Indemnification.WEBBERshallprotect,defend, reimburse,indemnifyand holdCOUNTY, its agents, employees and elected officers harmless from and against all third-party claims, liability, expense, loss, cost, damages or causes of action of every kind or character, including reasonable attorney’s fees and costs, whether at trial or appellate levels or otherwise, arising during and as a result of their performance of the terms of this AGREEMENT or due to the acts or omissions of WEBBER.

18. Public Records. Notwithstanding anything contained herein, as provided under Section 119.0701, F.S., if WEBBER: (i) provides a service; and (ii) acts on behalf of the COUNTY as provided under Section 119.011(2) F.S., WEBBER shall comply with the requirements of Section 119.0701, Florida Statutes, as it may be amended from time-to-time WEBBER is specifically required to:

a. Keep and maintain public records required by the COUNTY to perform services as provided under this AGREEMENT

b. Upon request from the COUNTY’S Custodian of Public Records, provide the COUNTY with a copy of the requested records or allow the records to be inspected orcopied within a reasonable time at a cost that does not exceed the cost provided in Chapter 119 or as otherwise provided by law. WEBBER further agrees that all fees, charges and expenses shall be determined in accordance with Palm Beach County PPM CW-F-002, Fees Associated with PublicRecordsRequests,as it maybeamendedorreplaced from timeto time.

c. Ensure that public records that are exempt, or confidential and exempt from public records disclosure requirements are not disclosed except as authorized bylawfortheduration of theAGREEMENTterm and followingcompletion of the AGREEMENT, if WEBBER does not transfer the records to the public agency.

d. Upon completion of the AGREEMENT, WEBBER shall transfer, at no cost to the COUNTY, all public records in possession of the WEBBER unless notified by COUNTY’s representative/liaison, on behalf of the COUNTY’s Custodian of Public Records, to keep and maintain public records required by the COUNTY to performthe service. If WEBBER transfers all public records to the COUNTY upon completion of the AGREEMENT, WEBBER shall destroy any duplicate public records that are exempt, or confidential and exempt from public records disclosure requirements. WEBBER keeps and maintains public records upon completion of the AGREEMENT, WEBBER shall meet all applicable requirements for retaining public records. All records stored electronically by WEBBER must be provided to COUNTY, upon request of the COUNTY’s Custodian of

Public Records, in a format that is compatible with the information technology systems of COUNTY, at no cost to COUNTY

Failure of WEBBER to comply with the requirements of this article shall be a material breach of this AGREEMENT. COUNTY shall have the right to exercise any and all remedies available to it, including but not limited to, the right to terminate for cause. WEBBER acknowledges that it has familiarized itself with the requirements of Chapter 119, F.S., and other requirements of state law applicable to public records not specifically set forth herein.

IF WEBBER HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE WEBBER’S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS AGREEMENT, PLEASE CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT RECORDS REQUEST, PALM BEACH COUNTY PUBLIC AFFAIRS DEPARTMENT, 301 N. OLIVE AVENUE, WEST PALM BEACH, FL 33401, BY E-MAIL AT RECORDSREQUEST@PBCGOV.ORG OR BY TELEPHONE AT 561-355-6680.

19. Inspector General. Palm Beach County has established the office of the Inspector General in Palm Beach County Code, Section 2-421-2-440, as may be amended. The Inspector General’sauthorityincludesbutisnotlimitedtothepowertoreviewpast,present,andproposed COUNTY contracts, transactions, accounts, and records, to require the production of records, and to audit, investigate, monitor, and inspect the activities of WEBBER, its officers, agents, employees, and lobbyists in order to ensure compliance with contract requirements and detect corruption andfraud. WEBBER’s failuretocooperate with the InspectorGeneral orinterfering with or impeding any investigation shall be in violation of Palm Beach County Code, Section 2-421-2-440, and punished pursuant to Section 125.69, Florida Statutes, in the same manner as a second-degree misdemeanor.

20. Non-Discrimination. The COUNTY is committed to assuring equal opportunity in the award of contracts and complies with all laws prohibiting discrimination. Pursuant to Palm Beach County Resolution R2017-1770, as may be amended, the Parties warrant and represent that throughout the term of the AGREEMENT, including any renewals thereof, if applicable, all ofits employees aretreated equally duringemploymentwithout regard to race, color, religion, disability, sex, age, national origin, ancestry, marital status, familial status, sexual orientation, gender identity or expression, or genetic information. Failure to meet this requirement shall be considered default of the AGREEMENT

21. Remedies. This AGREEMENT shall be construed by and governed by the laws of the State of Florida. Any and all legal action necessary to enforce the AGREEMENT will be held in Palm Beach County, Florida. No remedy herein conferred upon any Party is intended to be exclusive of any other remedy, and each and every such remedy shall be

cumulativeandshallbeinadditiontoeveryotherremedygivenhereunderornoworhereafter existing at law or in equity or by statute or otherwise. No single or partial exercise by any Party of any right, power or remedy hereunder shall preclude any other or further exercise thereof.

No provision of this AGREEMENT is intended to, or shall be construed to, create any third-party beneficiary or to provide any rights to any person or entity not a Party to this AGREEMENT, including but not limited to, any citizen or employees of the COUNTY.

22. GoverningLaw/Venue/Waiver.ThisAGREEMENTshallbegovernedbythelaws of the State of Florida. Any and all legal action necessary to enforce the AGREEMENT will be held in Palm Beach County and the AGREEMENT will be interpreted according to the laws of Florida. BY ENTERING INTO THIS AGREEMENT, ALL PARTIES HEREBY EXPRESSLY WAIVE ANY RIGHTS THEY MAY HAVE TO A TRIAL BY JURY OF ANY CIVIL LITIGATION RELATED TO THIS AGREEMENT.

23. Insurance. WEBBER shall maintain at its sole expense, in force and effect at all times during the EVENT weekend of this AGREEMENT, insurance coverage and limits (including endorsements) as described herein. Failure to maintain at least the required insurance shall be considered default of the AGREEMENT. The requirements contained herein, as well as COUNTY’s review or acceptance of insurance maintained by WEBBER, are not intended to and shall not in any manner limit or qualify the liabilities and obligations assumed by WEBBER under the AGREEMENT. WEBBER agrees to notify the COUNTY at least ten (10) days prior to cancellation, non-renewal or material change to therequiredinsurancecoverage. Wherethepolicy allows, coverage shall apply on a primary and non-contributory basis.

a. Commercial General Liability: WEBBER shall maintain Commercial General Liability at a limit of liability not less than $1,000,000 combined single limit for bodily injury and property damage each occurrence. Coverage shall not contain any endorsement(s) excluding contractual Liability or Cross Liability.

Additional Insured Endorsement: The Commercial General Liability policy shall be endorsed to include, “Palm Beach County Board of County Commissioners, a Political Subdivision of the State of Florida, its Officers, Employees, and Agents”, “Palm Beach County Sports Commission, Inc.”, as an Additional Insured. A copy of the endorsement shall be provided to COUNTY and SPORTS upon request.

b. Workers’ Compensation Insurance & Employer’s Liability: WEBBER shall maintain Workers’ Compensation & Employer’s Liability in accordance with Chapter 440 of the Florida Statutes.

c. Professional Liability: WEBBER shall maintain Professional Liability, or equivalent Errors & Omissions Liability, at a limit of liability not less than

$1,000,000 each occurrence, and $2,000,000 per aggregate. For policies written on a “claims-made” basis, WEBBER warrants the Retroactive Date equals or precedes the effective date of this AGREEMENT In the event the policy is canceled, non-renewed, switched to an Occurrence Form, retroactive date advanced, or any other event triggering the right to purchase a Supplement Extended Reporting Period (SERP) during the term of this AGREEMENT, WEBBER shall purchase a SERP with a minimum reporting period not less than three (3) years after the expiration of the AGREEMENT term. The requirement to purchase a SERP shall not relieve the WEBBER of the obligation to provide replacement coverage. The Certificate of Insurance providing evidence of the purchase of this coverage shall clearly indicate whether coverage is provided on an “occurrence” or “claims-made” form. If coverage is provided on a “claims-made” form the Certificate of Insurance must also clearly indicate the “retroactive date” of coverage.

d. Waiver of Subrogation: Except were prohibited by law, WEBBER hereby waives any and all rights of Subrogation against the COUNTY, its officers, employees and agents for each required policy except Professional Liability. When required by the insurer or should a policy condition not permit an insured to enter into a prelossAGREEMENTtowaivesubrogation withoutanendorsement, then WEBBER shall notify the insurer and request the policy be endorsed with a Waiver of Transfer of Rightsof Recovery Against Others, or its equivalent. This Waiver of Subrogation requirement shall not apply to any policy that includes a condition to the policy specifically prohibiting such an endorsement or voids coverage should WEBBER enter into such an AGREEMENT on a pre-loss basis.

e. Certificates of Insurance: On execution of this AGREEMENT, renewal, within forty-eight (48) hours of a request by COUNTY, and upon expiration of any of the required coverage throughout the Term of this AGREEMENT, WEBBER shall deliver to the COUNTY or COUNTY’s designated representative a signed Certificate(s)ofInsuranceevidencingthatalltypesandminimumlimitsofinsurance coverage required by this AGREEMENThavebeenobtainedand are in force and effect. Certificates shall be issued to:

Palm Beach County Board of County Commissioners and may be addressed: c/o Department

Using the address as indicated in the “Notices” article or another address on AGREEMENT of the parties.

f. Right to Revise or Reject: COUNTY, by and through its Risk Management Department in cooperation with the contracting/monitoring department, reserves the right to review, modify, reject, or accept any required policies of insurance, including limits, coverage, or endorsements.

24. Severability. In the event that any provision of this AGREEMENT is held by a court of competent jurisdiction to be invalid or is otherwise unenforceable, then such provision shall be deemed null and void and shall be severable but shall not invalidate any other provision of this AGREEMENT.

25. Public Entity Crimes. As provided in F.S. 287.132-133, by entering into this AGREEMENT or performing any work in furtherance hereof, WEBBER certifies that it, its affiliates, subcontractors, consultants, and to its knowledge the WEBBER’s suppliers, whowillperformhereunder,havenotbeenplaced onthe convicted vendor list maintained by the State of Florida Department of Management Services within the 36 months immediately preceding the date hereof. This notice is required by F.S. 287.133(3)(a).

26. Scrutinized Companies. As provided in F.S. 287.135, by entering into this AGREEMENT or performing any work in furtherance hereof, the WEBBER certifies that it, its affiliates, subcontractors, consultants, and to its knowledge the WEBBER’s suppliers whowill perform hereunder,havenot been placed ontheScrutinized Companies thatboycott Israel List, or is engaged in a boycott of Israel, pursuant to F.S. 215.4725. Pursuant to F.S. 287.135(3)(b), if WEBBER is found to have been placed on the Scrutinized Companies that Boycott Israel List or is engaged in a boycott of Israel, this AGREEMENT may be terminated at the option of the COUNTY. When contract value is greater than $1 million: As provided in F.S. 287.135, by entering into this AGREEMENT or performing any work in furtherance hereof, the WEBBER certifies that it, its affiliates, subcontractors, consultants, and to its knowledge the WEBBER’s suppliers who will perform hereunder, have not been placed on the Scrutinized Companies With Activities in Sudan List or Scrutinized Companies With Activities in The Iran Petroleum Energy Sector List created pursuant to F.S. 215.473 or is engaged in business operations in Cuba or Syria.

If the COUNTY determines, using credible information available to the public, that a false certification has been submitted by WEBBER, this AGREEMENT may be terminated and a civil penalty equal to the greater of $2 million or twice the amount of this AGREEMENT shall be imposed, pursuant to F.S. 287.135. Said certification must also be submitted at the time of AGREEMENT renewal, if applicable.

27. Counterparts. This AGREEMENT, including the exhibits referenced herein, may be executed in one or more counterparts, all of which shall constitute collectively but one and the same AGREEMENT. The COUNTY may execute the AGREEMENT through electronic or manual means. WEBBER shall execute by manual means only, unless the COUNTY provides otherwise.

28. E-Verify-Employment Eligibility. WEBBER warrants and represents that it is in compliance with section 448.095, Florida Statutes, as may be amended, and that it: (1) is registered with the E-Verify System (E-Verify.gov), and uses the E-Verify System to electronically verify the work authorization status of all new employees; and (2) has verified

that all of WEBBER’s subcontractors performing the duties and obligations of this AGREEMENT are registered with the E-Verify System, and use the E-Verify System to electronically verify the work authorization status of all new employees.

WEBBER shall obtain from each of its subcontractors an affidavit stating that the subcontractor does not employ, contract with, or subcontract with an Unauthorized Alien, as that term is defined in section 448.095(1)(f), Florida Statutes, as may be amended. WEBBER shall maintain a copy of any such affidavit from a subcontractor for, at a minimum, the duration of the subcontract and any extension thereof. This provision shall not supersede any provision of this AGREEMENT which requires a longer retention period.

COUNTY shall terminate this AGREEMENT if it has a good faith belief that WEBBER has knowingly violated Section 448.09(1), Florida Statutes, as may be amended. If COUNTY has a good faith belief that WEBBER’s subcontractor has knowingly violated section 448.09(1), Florida Statutes, as may be amended, COUNTY shall notify WEBBER to terminate its contract with the subcontractor and WEBBER shall immediately terminate its contract with the subcontractor. If COUNTY terminates this AGREEMENT pursuant to the above, WEBBER shall be barred from being awarded a future contract by COUNTY for a period of one (1) year from the date on which this AGREEMENT was terminated. In the event of such contract termination, WEBBER shall also be liable for any additional costs incurred by COUNTY as a result of the termination.

29. License to Use Marks. A copy of the official EVENT logo (EVENT MARK) will be provided by WEBBER to the COUNTY for mutually agreed upon uses, as provided herein. COUNTY agrees that all rights, title, and interest to the EVENT MARK are vested in WEBBER. During the Term, WEBBER grants to COUNTY, TDC, and SPORTS, the non-exclusive, non-transferable, non-assignable and indivisible right and license to use the EVENT MARK in accordance with the AGREEMENT. Nothing herein shall grant COUNTY any right or license to use other names, trademarks, trade names and/or service names of WEBBER. COUNTY agrees that all uses of the EVENT MARK shall be subject to WEBBER’s prior approval in each instance, which approval shall not be unreasonably withheld, conditioned, or delayed. COUNTY grant WEBBER a non-exclusive, nontransferable, non-assignable, and indivisible and royalty-free right and license to use the COUNTY name and/or logo, as provided by COUNTY, which may be incorporated into the EVENT MARK hereunder, solely in connection with identification and promotion of COUNTY’s participation and association with the EVENT.

30. Termination. This AGREEMENT may be terminated by WEBBER upon fortyfive (45) days prior written notice to the COUNTY in the event of substantial failure by the COUNTY to preform in accordance with terms of this AGREEMENT through no fault of WEBBER.

a. This AGREEMENT may also be terminated, in whole or in part, by the COUNTY with cause upon five (5) business days written notice to WEBBER or without cause upon ten (10) business days written notice to WEBBER. Unless WEBBER is in breach of this AGREEMENT, WEBBER shall be paid for services rendered to the

COUNTY’s satisfaction through the date of termination

b. After receipt of a Termination Notice, except as otherwise directed by COUNTY in writing WEBBER shall:

1. Stop work on the date and to extent specified.

2. Terminate and settle all orders and subcontracts relating to the performance of the terminated work.

3. Transfer all work in process, completed work, and other materials related to the terminated work to the COUNTY.

4. Continue and complete all parts of the work that have not been terminated.

31. Human Trafficking Affidavit. WEBBER warrants and represents that it does not use coercion forlabororservicesasdefinedinsections787.06,FloridaStatutes. WEBBERhasexecuted Exhibit C, Nongovernmental Entity Human Trafficking Affidavit, which is attached hereto and incorporated herein by reference.

32. Entirety of Agreement. The PARTIES agree that this AGREEMENT, together with any attached exhibits, sets forth the entire agreement between the PARTIES, and that there are no promises or understandings other than those stated herein. None of the provisions, terms, and conditions in this AGREEMENT may be added to, modified, superseded, or otherwise altered, except by written instrument executed by the PARTIES hereto

33. Disclosure of Foreign Gifts and Contracts with Foreign Countries of Concern. Pursuant to F.S. 286.101, as may be amended, by entering into this AGREEMENT or performing any work in furtherance thereof, the WEBBER certifies that it has disclosed any current or prior interest of, any contract with, or any grant or gift received from a foreign country of concern where such interest, contract, or grant or gift has a value of $50,000 or more and such interest existed at any time or such contract or grant or gift was received or in force at any time during the previous five (5) years.

34. Successors and Assigns. The COUNTY and WEBBER each binds itself and its partners, successors, executors, administrators and assigns to the other party and to the successors, executors, administrators and assigns of such other party, in respect to all covenants of this AGREEMENT Except as above, neither the COUNTY nor WEBBER shall assign, sublet, convey or transfer its interest in this AGREEMENT without the prior written consent of the other.

(Remainder of Page left intentionally blank)

WHEREOF, the Board of County Commissioners of Palm Beach County, Florida has made and executed this AGREEMENT on behalf of the COUNTY and WEBBER has hereunto set its hand the day and year above written.

ATTEST: JOSEPH ABRUZZO PALM BEACH COUNTY CLERK AND COMPTROLLER BOARD OF COUNTY COMMISSIONERS:

By:

By: Deputy Clerk Maria G. Marino, Mayor

APPROVED AS TO FORM

APPROVED AS TO TERMS AND AND LEGAL SUFFICIENCY CONDITIONS

By:

By: County Attorney

Emanuel Perry, Executive Director Tourist Development Council

ATTEST: Webber Marketing and Consulting, LLC.

By: Derek Webber, President & CEO

EXHIBIT A PAYMENT SCHEDULE

The COUNTY agrees to pay WEBBER according to the following payment schedule:

Year Sixty (60) days prior to the EVENT Thirty (30) days after EVENT settlement date with FAU

EXHIBIT B

DELIVERABLES

For each year of the EVENT, WEBBER shall provide the following:

1. a minimum of six (6) HBCU bands to participate in the EVENT.

2. Branding of the EVENT as “[title sponsor name] BATTLE OF THE BANDS IN THE PALM BEACHES ” including the approved The Palm Beaches logo (Branding)

3. Branding at all EVENT entrances, directional signage, banners.

4. The Palm Beaches activation area in Fan Fest area.

5. COUNTY, SPORTS and The Palm Beaches links on EVENT website.

6. Display the COUNTY, SPORTS, and The Palm Beaches logos during the EVENT.

7. Four (4) video board SPORTS and The Palm Beaches logos during EVENT

8. 100 high resolution photos of the EVENT.

9. One (1) SPORTS and The Palm Beaches ad spot(s) in printed EVENT program

10. Two (2) catercorner on field SPORTS logos

Ticket Access

1. Three (3) complimentary suites, inclusive of food and beverage, with ticket access to each suite

2. One (1) on-field cabana

3. Eighty (80) acura club wristbands

4. Eighty (80) EVENT VIP party passes

5. Eighty (80) club seats

6. Four (4) dedicated loge club seats with four (4) Acura Club Wristbands

7. Twenty (20) Valet parking passes

8. Thirty (30) VIP garage parking passes

9. Fifty (50) general parking passes

10. Four (4) all access passes

11. One hundred (100) general admission tickets (seating will be identified by WEBBER)

EXHIBIT B CONTINUED

1. WEBBER shall record the EVENT and within forty-eight (48) hours following EVENT, shall present the recording on The Palm Beaches YouTube channel and on demand for ThePalmBeaches.TV.

2. Following the EVENT, WEBBER shall ensure that the EVENT is broadcast on a national television or streamed online

Digital and Social Media

1. WEBBER shall post on each of the EVENT’s Facebook, Instagram, and X pages, three (3) SPORTS and three (3) The Palm Beaches posts.

2. WEBBER shall email two (2) SPORTS and two (2) The Palm Beaches e-blasts to EVENT patron database.

EXHIBIT C

NONGOVERNMENTAL ENTITY HUMAN TRAFFICKING AFFIDAVIT

Section 787.06(13), Florida Statutes

THIS AFFIDAVIT MUST BE SIGNED AND NOTARIZED

I, the undersigned, am an officer or representative of (WEBBER) and attest that WEBBER does not use coercion for labor or services as defined in section 787.06, Florida Statutes.

Under penalty of perjury, I hereby declare and affirm that the above stated facts are true and correct.

(signature of officer or representative) (printed name and title of officer or representative)

State of Florida, County of Palm Beach

Sworn to and subscribed before me by means of ☐ physical presence or ☐ online notarization this, day of , by .

Personally known ☐ OR produced identification ☐.

Type of identification produced

NOTARY PUBLIC

My Commission Expires: State of Florida at large (Notary Seal)

Historically Black Colleges & Universities National Battle of the Bands in The Palm Beaches

Event Name: Historically Black Colleges & Universities (HBCU) National Battle of the Bands in The Palm Beaches

Bid Organization: Palm Beach County Sports Commission

Event Owner: Webber Marketing

Event Organizer: Webber Marketing

Event Date: January 17, 2026

Sport: Marching Bands

Level of Competition: Collegiate

Age Range: 18-22

Proposed Venue: FAU Stadium

Attendees: 6 marching bands

1,800+ band members (average of 300 participants per team)

30,000 spectators (projecting 70% traveling from 50 miles and beyond)

Estimated Room Nights: 15,000 to 20,000 projected room nights (Based on room night confirmations by the Houston Sports Authority for the NBOTB’s current location at NRG Stadium).

Estimated Economic Impact: $15.6 million to $20.4 million in economic impact (Based on economic impact study sourced by the Houston Sports Authority for the NBOTB’s current location at NRG Stadium).

Event Description:

The Palm Beach County Sports Commission and Palm Beach County Tourist Development Council are joining forces in establishing a Historically Black Colleges & Universities (HBCU) National Battle of the Bands in The Palm Beaches. The “National Battle of the Bands” will be developed as the climatic conclusion to the collegiate band season, featuring electrifying performances by the nation’s top HBCU marching bands The National Battle of the Bands in The Palm Beaches will not only captivate diverse audiences – including teens, young adults, families, college-educated professionals, executives from across the nation, blue-collar workers, active seniors, and sports enthusiasts – but also highlights the cultural significance of HBCU bands.

The Palm Beach County Sports Commission and Palm Beach County Tourist Development Council formed a relationship with Webber Marketing, based in Charlotte, which is a marketing and event activation agency that specializes in program development and is the largest marketing agency of record for HBCUs. Webber Marketing created and currently organizes the largest competitive stage for HBCU marching bands, which is the National Battle of the Bands at NRG Stadium, the home to the National Football League’s Houston Texans.

The National Battle of the Bands is a celebration of culture, music, community, and the unmatched talent within Historically Black Colleges and Universities (HBCUs). This event will be strategically launched in The Palm Beaches during MLK Weekend of 2026 as a grand finale to the marching band season. MLK weekend of 2026 will be an unforgettable time in South Florida.

History of the National Battle of the Bands:

Historically Black Colleges & Universities (HBCU) have been performing in a version of the battle of the bands for decades. However, the predominant “National Battle of the Bands”, owned and operated by Webber Marketing, have taken place for 15 years.

Webber Marketing and the Houston Sports Authority have held the National Battle of the Bands at NRG Stadium for 10 consecutive years. The event takes place in August and was established as the leading kickoff to the fall marching band season. As the largest African American event in Texas, the National Battle of the Bands provided over $200,000 in scholarships and generated a $20 million economic impact for Houston and Harris County, annually. A total of $1.7 million in scholarships have been awarded to HBCUs over the last 10 years

Prior to Houston, the National Battle of the Bands took place in Charlotte, North Carolina for 4 years and Atlanta, Georgia for 1 year. The National Battle of the Bands will enjoy its 11th year in Houston this August.

The National Battle of the Bands in The Palm Beaches will debut this January of 2026. The inaugural post-season National Battle of the Band will be unveiled at FAU Stadium in Boca Raton.

Tourism Impacts:

2024 event at NRG Stadium:

Attendance = 54,587 (30,738 visitors traveled from beyond 50 miles)

Economic Impact = $20,071,914 ($5.3 million in lodging and accommodations)

Overnight Stays = 15,369 lodging room nights

Avg Per Person Spend = $653

2022 event at NRG Stadium:

Attendance = 54,999 (42,955 visitors traveled from beyond 50 miles)

Economic Impact = $20,412,645 ($5.3 million in lodging and accommodations)

Overnight Stays = 21,477 lodging room nights

Avg Per Person Spend = $475

Schedule of Events:

Mid-May of 2025: National Battle of the Bands (NBOTB) Press Conference, Announcing Bands & Artists

Thursday, January 15: Marching Bands arrive and check-in to hotels. Marching Bands Practice at FAU Stadium

Friday, January 16: Emerging Experience Entrepreneur Workshop, 9am – 1pm HBCU Greek Step Show and Back to the Yard, 5pm - 7pm Welcome Reception, 7pm – 9pm

Saturday, January 17: NBOTB Cares Feeding the Homeless, 10am

NBOTB Fan Experience with HBCU STEM College Fair, 11am – 3pm National Battle of the Bands Pre-Show at FAU Stadium, 3:30pm Preshow

The National Battle of the Bands

MLK Weekend Strategy:

The National Battle of the Bands in The Palm Beaches is a celebration of culture, music, community, and the unmatched talent within Historically Black Colleges and Universities (HBCUs) and this event will be strategically launched in The Palm Beaches during MLK Weekend of 2026 as a grand finale to the marching band season. MLK weekend of 2026 will be exceptional in South Florida.

The placement of this postseason event is very strategic. Martin Luther King Jr. Day honors the life and legacy of Martin Luther King Jr., a civil rights leader and one the most inspiring individuals to live in America. Several MLK Day celebrations will be taking place in The Palm Beaches, which will provide

BringYourGame

festivals and experiences for visitors and residents alike. Furthermore, HBCU’s National Battle of the Bands in The Palm Beaches is a natural stage to celebrate the Martin Luther King Jr holiday weekend.

Finally, the College Football Playoff (CFP) National Championship Game is taking place in South Florida, at Hard Rock Stadium in Miami, on Monday, January 19, 2026 (MLK Day). This is one of the largest sports events in the United States in terms of attendance, television audience, and economic impact. The CFP National Championship will impact the entire South Florida tri-county area. Hotels will see much compression at this time; however, hosting both events on the same holiday weekend will be a remarkable collision of collegiate athletics and competition. The tourism impacts will be beyond significant for all South Florida.

The Palm Beach County Sports Commission will work on developing cross-promotions with the College Football Playoff National Championship Game Host Committee and the Orange Bowl. Both Hard Rock Stadium and FAU Stadium should have sellout crowds during MLK Weekend of 2026.

Marketing / Media:

The HBCU National Battle of the Bands in The Palm Beaches will generate enormous media attention. The following will create a giant destination marketing stage for The Palm Beaches:

• The Palm Beaches will be in the title’s name, directly connecting the destination to this event

• Webber Marketing will create a broadcast for digital platforms, which will be aired after the actual HBCU National Battle of the Bands in The Palm Beaches takes place on January 17. The broadcast will air on several channels, such as YouTube TV

• Webber Marketing has demonstrated its one of the premier marketing agencies in the United States, especially in attracting African American viewers. During June of 2024, Webber Marketing created a one-hour special on the HBCU National Battle of the Bands, which was distributed to the top 50 black markets in the United States. Webber Marketing’s production of the 1-hour special highlighting The HBCU National Battle of the Bands received 7,004,365 viewers per Neilson Market Research (the Neilson Ratings).

Atlanta,GAWUPA cw 760,9304.965SAT

Washington,DCWDCW cw 622,8204.064SAT

Chicago,ILWMAQNBC587,1603.896SAT

Houston,TXKIAL cw 455,5802.973SAT

Dallas,TXKXASNBC448,1002.924SUN

Miami-FortLauderdale,FLWSFL cw 354,7002.314SAT

Raleigh,NCWNCNCBS327,9802.140SUN

Norfolk-Portsmouth-NewportNews,VAWAVYNBC221,1901.443SUN

Orlando,FLWRDQIND209,0901.364SAT WRDQINCSUN

NewOrleans,LAWNOL cw 191,8101.252SUN

Boston,MA WBTS NBC 169 270 1.104 SAT

Richmond,VAWTVRCBS167,8701.095SUN WTVRINDSN

Columbia,SCWOLOABC150,0500.979SAT

Greensboro,NCWGHPFOX147,9800.966SUN

Indianapolis,INWISH cw 127,9700.835SUN WNDYMNTSAT

Greenville-Spartanburg,SCWYCW cw 117,7700.728SAT

BatonRouge,LAWAFBCBS111,9100.730SAT WBXHMNTSAT

Mobile,ALWJTCMNT110,7800.723SUN

KansasCity,MOKMBCABC109,3500.713SAT Date Time

6/152:30PM 6/153PM 6/086PM 6/1512NOON 6/1611:30PM 6/154PM 7/0712NOON 6/091PM 6/152PM 6/307PM 6/303PM 6/08 1:30 AM 6/2311:30PM 6/167PM 6/221PM 6/091PM 6/304PM 6/294PM 6/156PM 6/2211AM 6/082PM 6/028PM 6/291:30AM

129 Ft.Smith,AR

133 Amarillo,TX

135 Odessa,TX

136 Corpus Christi, TX

137 Erie,PA

180 Clarksburg,WV

186 La Crosse, Wl

191 Wausau,Wl

Note: Also cleared onNBCSportsChicago:

NBCSportsChicago

NBCSportsChicago

NBCSports Chicago

NBCSportsChicago

NBCSportsChicago

NBCSports ChicagoPLUS

NBCSportsChicagoPLUS 06/03/2024 06/08/2024 06/15/2024 06//29/2024 06/30/2024 06/07/2024 06/19/2024

And inVail,CO,Sat,6/1,8PM,andParkCity,UTonSat.6/1,9 AM.

SUMMARYTODATE

TotalNwnberofStations

TotalNumberofStation Airin�s

TotalNumberofMarkets

TotalUS Black Clearance%

TotalUS Black TV Households

7,004,365

NOTE: Nielsen Total BlackTV Homes fortheUS is 15,326,320

Destination Demand Update

HotelSearchDemand Levels(1-6Score)

Relative Demand Score from 1 “Low” to 6 “High”

This Year

SportsandGroupBase Occupancy

Points of Group Occupancy from PBCSC and DTPB

as of 2/5/25

Sales & Marketing Activities

DallasTakeover – February18-20

Client Events – Media, Travel Trade, Influencers & Meeting Planners

• Lily Pulitzer Store Reception

• Pickle Ball Tournament

• Travel Trade Training Session

American Express Global Travel,

American Airlines Vacations

• Individual Calls

American College of Emergency Physicians, Boston Consulting

• Media Deskside Appointments

Marketing Mix Model (MMM)

MarketingTechnology

DataLake

Fromstreamliningdata collectionandstorageto implementingadvanced analyticscapabilities, our designensuresthatyourdata infrastructureisnotjusta passiverepository,buta dynamicenginedriving strategicdecision-making

CustomerData Platform(CDP)

CustomerDataManagement systemwillprovideyou unparalleledvisibility into customerinteractions, preferences,andpurchase patterns,enhancingattribution andforgingdeeper,more meaningfulconnectionswith yourtargetaudience

DataCleanRooms

Withlimited insightstosales attributionandconsumer behaviors, DataCleanRooms provideyouwiththeopportunity toaccessabroadsetofsales attributiondatawhile exponentiallyexpandingyour reachtotherightconsumers

DataPrivacy

Protectingtheconfidentiality, integrity,andavailability of personalinformationisa fundamentalethical responsibility, therefore somethingwearehyperaware ofaswedevelopedthatfuture statedesign

What is it?

Predictive model for weekly performance over the next 6 months

How its Used?

Weekly Staff Review

Partner Access and Communication

What Data Does It Use?

Committed groups and events

Reservations at hotels & airlines

Search demand

Pricing levels

Historic performance

WhatisMMM?

Marketing Mix Modeling

Marketing measurement that combines multiple data sources, analytical methods and technologies to provide a complete understanding of marketing performance integrating insights from both offline and online channels in order to:

• Analyze cross-channel impact: Evaluate how different media channels (TV, digital, social media, print) work together to drive results

• Optimize budgets: Identify the most effective allocation of resources across channels to maximize ROI

• Adapt to real-time trends: Leverage dynamic data inputs, such as consumer behavior or market conditions, for ongoing strategy adjustments

Ensures a comprehensive view of campaign effectiveness and guides data-driven decision-making

ProjectPlan

• Research vendors and capabilities - Complete

• Receive preliminary cost estimates – Complete

• Draft and release RFP – Current

• Internal selection committee to narrow to 3 options –February 21

• Full committee to hear virtual presentations – February 27 & 28

• Selection of vendor and contract execution – March 7

• Project launch estimated April 2025

MICHELINGuide

MICHELIN Guide expanding to include restaurants in The Palm Beaches

• Feb. 4, 2025 – Official announcement during Florida Huddle of the MICHELIN Guide expanding to include three destinations Greater Ft. Lauderdale, St. Pete-Clearwater and The Palm Beaches.

• Anonymous Inspectors have been in market sampling restaurants selected through community sentiment, reviews and word of mouth.

• April 17, 2025– Announcement of restaurants that have achieved a MICHELIN Star, Bib Gourmand, New Discovery, Recommended, or Green Star at the official celebration in Orlando.

MICHELINGuideAnnouncementPress