Tourist Development Council Board Book August 2021 (No Meeting)

Palm Beach County Tourist Development Council

Board Book

August 12, 2021 No Meeting

Table of Contents 1. TDC Board Meeting Attendance 2. Agenda August 12th 3. July 8, 2021 TDC Meeting Minutes 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year 4.G. Convention Center Marketing Update 4.H. Convention Center Pace Revenue Report 4.I. ERM Project Status Report 4.J. PBI Traffic Report 4.K. Contract Tracking Report 5. OLD BUSINESS 5.A. - 1. TDC Dashboard Current Month & FY2020 5.A. - 1.a. Bed Tax Collections 5.A. - 1.b. Report Out Metrics 5.B. Checkpoint #16 June 2021 Collected July 2021

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE August 12, 2021 NO MEETING

(Seat) 01.14.21 02.11.21 03.11.21 04.08.21 05.13.21 06.10.21 07.08.21 08.12.21 09.09.21 10.06.21 11.10.21 12.09.21 (1) Commissioner Maria Sachs Chair (1/14/21)

P

P

N/A

P

P

Cancelled

P

N/A

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

P

P

N/A

A

P

Cancelled

P

N/A

A

P

N/A

A

P

Cancelled Vacant

N/A

P

P

N/A

P

P

Cancelled

P

N/A

Vacant

Vacant

N/A

Vacant

Vacant Cancelled

A

N/A

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

P

A/Phone

N/A

P

A/Phone Cancelled

P

N/A

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

P

P

N/A

P

P

Cancelled

P

N/A

P

P

N/A

P

P

Cancelled A/Phone

N/A

P

P

N/A

P

P

Cancelled

P

N/A

A

P

N/A

P

P

Cancelled

P

NA

(2)Vacant Appt(11/05/2019)Dist. 1 (3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3 (5)Daniel Hostettler(0930/23) Appt (05/18/21). Dis 4.

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt.

6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney

A/Phone A/Phone

N/A

A/Phone A/Phone Cancelled A/Phone

NA

Chuck Elderd, Film & TV

P P P

P P P

N/A N/A N/A

P P P

P P P

Cancelled Cancelled Cancelled

P P P

NA NA NA

Jorge Pesquera, Discover

P

P

N/A

P

P

Cancelled

Evan Lomrantz

NA

P P A P P P

N/A N/A N/A N/A N/A N/A

P

P P P P P P

Cancelled Cancelled Cancelled Cancelled Cancelled Cancelled

P p P P P P

NA NA NA NA NA NA

Dave Lawrence, Culture George Linley, Sports

P Dave Anderson, PBCCC P Vincent McPhail, PBCCC P Glenn Jergensen, TDC P Ernie Pena-Roque, TDC P Joan Hutchinson, TDC P O:\TDC MEETINGS\TDCMtgs2021\attendnc ** Reappointment during current year NA- Does not count towards attendance.

P/W - Workshop P/S - Special Meeting Deborah Drum, ERM

P P P P P

O:\TDCMtg2021\attendnc\01102013 to Present Sheet

1.

TOURIST DEVELOPMENT COUNCIL AUGUST 12, 2021 - NO MEETING THIS MONTH 1.

ATTENDANCE*

2.

AGENDA*

3.

JULY 8th TDC MEETING MINUTES*

4.

CONSENT ITEMS FOR AUGUST 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1.

TDC DASHBOARD CURRENT MONTH & FY2020* a.

Bed Tax Collections* b.

Report Out Metrics*

B.

CHECKPOINT #16 JUNE 2021 COLLECTED JULY 2021*

Next Meeting will be September 9, 2021. *Attachment included.

Tdc/tdcmtgs2021/Agenda.08.12.2021NO.MEETING

2.

1

TOURIST DEVELOPMENT COUNCIL July 8, 2021 – 9:00 A.M. MINUTES 1.

ROLL CALL

ABSENT

Commissioner Maria Sachs, Chair Jim Bronstien, Vice-Chair Jim Mostad Don Dufresne Commissioner Christina Romelus Commissioner Kelly Shoaf

Seat 2 Vacant, District 1 Davicka Thompson/Phone Daniel Hostettler

STAFF Verdenia C. Baker, County Administrator Denise Coffman, County Deputy Attorney/Phone Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Peña-Roque, TDC Emanuel Perry, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Kathy Alex, Cultural Council/Phone George Linley, Sports Commission Evan Lomrantz, DTPB Nick Parks, DTPB Aly Fernandez, DTPB Chuck Elderd, F & TV Commission Deborah Drum, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/ Spectra Food and Entertainment OTHER Jodi Cross, FRLA /Phone Mike Bauer, Jupiter Stadium Ltd/Phone -----------------------------------------------------------------------------------Commissioner Maria Sachs called the meeting to order at 9:05 A.M. 2.

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS* Agenda Items No, 6.G. – 1., 6.G. – 2. And 6.G. – 3. will move up after Agenda Item No. 6.C.

3.

1

Motion to approve, Move Up the Agenda Items 6.G -1 to 3 is made by Jim Bronstien and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

3.

MOTION TO APPROVE MAY 13th TDC MEETING MINUTES* Motion to approve May 13th TDC Meeting Minutes is made by Jim Bronstien and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

4.

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JUNE & JULY 2021 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* Motion to receive and file Consent Items for June and July 2021, is made by Jim Mostad and Don Dufresne. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

5.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1.

TDC DASHBOARD CURRENT MONTH & FY2021* a.

Bed Tax Collections* b.

Report Out Metrics*

Jergensen Bed Tax Collection – May 2021 collected in June 2021 was at $5.1M compared to the same month last year at $1.6M with a 228% increase. Actual May FY21 was 81% above 2

forecast and (17%) lower than prior month. Actual May FY21 was 40% higher than May 2019, a new record of any May since reporting started.

FYTD’21 Collections at $38M, higher than last fiscal year $37.7M by 1% reflecting the continued recovery. FYTD collections at $38M are pacing 29% ahead of the revised forecast. FYTD collections at $38M still (17%) below our record 2019 period for the same month.

The Rooms sold for May were 374,462 or 164% higher than the previous year. Rooms available for May at 558,899, 6% higher than last year. Hotel Rooms Active Today in the County 18,029.

Occupancy for May 2021 was 67%, up 147% over Prior Year. Occupancy for May 2020 was 27%. May 2019 was 70%. Average daily rate for May was at $188.05, 44.5% higher than previous year, 21% above 2019. The Revenue/Available Room for May was at $126.05 higher by 257%.

Hotel Room Net sales FY21 Year over Year-May increased 291% at $68.4M. Non-hotel room sales FY21 Year over Year May increased 108% at $15M. Hotel Room Net Sales FYTD 21 decreased by (0.2%) at $520.2M. Non-Hotel Room Sales FYTD21 increased by 38% at $125.2M. FYTD 2021 Taxable Revenues Fiscal Year over FY2020 increased 8% at $645.4M. FYTD 2021 Taxable Revenues Fiscal Year over FY2019 decreased (13%) at $645.4M. Airport passengers for the month of May 2021 was 459,951 was 672% higher than May 2020 and Total Estimated Seat Capacity was at 396% higher than last May with 583,819 seats. PBI Passengers 12 month rolling average went down (44%) to 3,116,655 over last year.

Leisure & Hospitality Employment for May at 81,100 increased 33% over the same month in 2020. Accommodation employment went up 51% higher over last year at 8,000 employees. F&B was up 37% at 55,500 employees. Arts & Entertainment employment 17% higher than last year at 17,600 employees.

B.

PBI UPDATE

Jergensen April travel was down 32% from April 2019 and May was down 15% from May 2019, so we are trending in the right direction. New service was added by Allegiant Air and Sun Country Air, both carriers have added a non-stop to Minneapolis.

C.

LEISURE & HOSPITALITY LABOR DEMAND UPDATE* - JULIA DATTOLO, PRESIDENT & CEO CAREER SOURCE PBC

3

Presentation Highlights • • •

• 6.

This time last year unemployment was at 14%, this month it is at 4.5%.

Career Source has been placing about 1,500 people per month.

During the pandemic 6,000 hospitality workers lost their jobs and many found new jobs in other industries.

• Schools with hospitality programs in our area include Florida Atlantic University, Keiser University, Everglades University, and Palm Beach State College.

• Hotels and restaurants can help by creating opportunities for students to learn more about the industry and career paths by hosting field trips, accepting interns, and speaking at schools to students.

The industry should also look at nontraditional employees such reentry programs and hiring people with disabilities.

NEW BUSINESS – DISCUSSION ITEMS A. BUDGET FY2022 & CHECKPOINT #15* – MOTION TO APPROVE Motion to approved Budget FY2022 is made by Don Dufresne and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

B.

EIC UPDATES BY AGENCY & DIVERSITY CONTRACT EXHIBITS*

Lawrence The Cultural Council’s equity committee has been hosting workshops for cultural institutions around Palm Beach County. We have been looking at who is making decisions for the organization and pointedly making an effort for committees to be more inclusive. The Council is partnering with Discover and all of the TDC agencies are participating in the two-day Equity Summit being held on August 11 & 12.

Elderd The Palm Beaches TV shows a large representation of communities and cultures in the shows being aired. Upcoming shows will focus on Latin American communities and African American communities in our area.

Anderson Spectra has created committees to address diversity both at the corporate and local levels.

Speaking sessions are being implemented to ensure diverse populations are being heard.

At the convention center more local and minority vendors and being sought and brought aboard through contracts.

4

Linley Sports is down four positions from 2019 and looking to hire two, they will actively recruit for a diverse selection pool. Sports has hosted four training sessions for staff and hired a work with staff on an ongoing basis to create a better understanding of diversity issues. Sports is also looking to use more minority vendors for events.

Lomrantz Discover has held three staff trainings on diversity and plan to hold more trainings on a quarterly basis. When hiring, Discover is actively using job boards and websites which attract diverse populations.

C.

FIFTH YEAR OF 5 YEAR AGENCY CONTRACT & EXHIBITS* – MOTION TO APPROVE

Motion to approved Fifth Year of 5-Year Agency Contract & Exhibits is made by Don Dufresne and Commissioner Christina Romelus. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

Items 6.G. – 1. To 3 Moved up: 1.

Creative & Media Agency Contract* - Motion To Approve

Motion to approved Creative & Media Agency Contract is made by Jim Bronstien and seconded by Commissioner Kelly Shoaf. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

2.

Category B Cultural Grants* - Motion To Approve

Motion to approved Category B Cultural Grants is made by Don Dufresne and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

3.

Category CII Cultural Grants* - Motion To Approve

Motion to approved Category CII Cultural Grants is made by Don Dufresne and seconded by Jim Mostad. Motions carries 6-0 with Seat 2 vacant, Davicka Thompson on phone and Daniel Hostettler absent.

D.

ERM 1. Two Minute Update- Deb Drum

Drum

5

ERM is happy to announce that the Florida Shore and Beach Association will be coming to Palm Beach County for their convention September 15 – 17, 2021. Southern Living magazine is writing an article on sea turtles here in the County. NOAA just published the economic impact to Florida brought about by snorkeling and diving. Palm Beach County had the highest economic impact with $202.1 million dollars generated by underwater tourism. Fishing brought $80 million into the County. The Hidden Wild film has been selected for the National Outdoor Film Festival.

E.

SPORTS COMMISSION 1. Two Minute Update- George Linley

Linley June was one our best months in a long time with 24 events being hosted. They included two Olympic Qualifiers, one for baseball and one equestrian, a 280-team Prospect Select baseball tournament which brought in 4,900 room nights, a 200-team indoor basketball tournament hosted at the Convention Center, and a 600 Kids Sports event for local children.

F.

DISCOVER 4.

Two Minute Update- Jorge Pesquera

Fernandez In June we had 781 new leads and we are finding that 70% of planners are Gen. Z and Millennials. Three recent group meetings exceeded expected attendance.

Parks Marketing is producing a new campaign to help group sales called “Between the Sessions”. The campaign will highlight all the choices attendees will have in the area for dining and entertainment. Cookies are about to go away so we are working hard to create our own follower base through social media. Discover is expanding into Tik Tok and our first video shared received 8 million views. Discover has the most followed account in Florida.

Lomrantz Discover is starting to once again attend trade shows and we are starting to re-engage in international markets. Discover is preparing a proposal for American Rescue Plan funding.

Baker Unfortunately, these funds will not be available to Discover. The Board of County Commissioners has identified other plans for this funding.

6

G.

CULTURAL COUNCIL 5.

Two Minute Update- Dave Lawrence

Lawrence The Cultural Council is planning for robust 2022 season, people are ready to come back out and visit cultural attractions.

H.

FILM & TV 1. Two Minute Update- Chuck Elderd

Elderd PBS will be hosting Art Adventures of the Palm Beaches and will focus on outside art.

The Discovery Channel and National Geographic were both in town filming separate stories on sharks. Film is working on a new marketing plan to highlight the other agencies and events.

I.

CONVENTION CENTER 1.

Spectra Venue Management a. Two Minute Update- Dave Anderson

Anderson June was the convention center’s best month since February 2020. United Franchise Group hosted and event which was very successful and will be back in 2024. Tony Robbins is returning in November.

2.

Spectra Hospitality a.

Two Minute Update- Vincent McPhail

McPhail Praised Dave Anderson and crew for making June happen with staffing shortages, especially the Balling on the Beach, basketball event.

7.

BOARD COMMENTS No Board Comments.

8.

PUBLIC COMMENTS No Public Comments.

7

9

ADJOURNMENT Meeting adjourned at 11:33 A. M. There is NO meeting in August. Next Meeting will be September 9, 2021. *Attachment included.

Tdc/tdcmtgs2021/06.Minutes..07.08.2021

8

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

July 30, 2021

RE:

Discover The Palm Beaches Monthly Activity Report July 2021

The following is a summary of DTPB activities in support of TDC Performance measures for the month of July 2021. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of July.

June Hotel Performance 

The number of room nights sold in was 377,000, selling 91% more than 2020 and 13% more than 2019. 



The Palm Beaches has 3.7% share of room nights sold in Florida down from 3.8% in May

Occupancy ended the month at 69.7% up 83% from 2020 and up 6% from 2019 

The Palm Beaches ranks 9th in Florida and 3rd in South Florida



The average daily rate (ADR) was $175 up 30% from 2020 and 35% from 2019



RevPAR was $122, +138% from 2020 and up 42% from 2019



Room night revenue was up 147%, generating $66.1 million, up 52% from 2019

4-A

June Shared Lodging Performance 

Total listings on the shared lodging platforms was up 25% from 2020



Demand was up 73% from 2020 and up 64% from 2019



Occupancy was 70.3%, up from 54% in 2020 and 50% in 2019



ADR was $277 up 26% from 2020 and 40% 2019 



$126 (per room equivalent)

Overall revenue was up 116% from 2020 and up 126% from 2019, generating $13.8 million.

June Total Lodging Performance 

Total lodging nights sold was 487,000 up 87% from 2020 and up 21% from 2019



Total lodging room night revenue was $80 million up 137% from 2020 and 63% from 2019



Bed tax revenue is projected to be around $4.7 million

June CYTD Performance 







Occupancy 

Hotels 66.5% up 33%



Shared lodging 70.7% up 23%



Total 67.0% up 31%

ADR 

Hotels $212 down 3.3%



Shared lodging $283 up 14%



Total $220 down 1.5%

Room Nights Sold 

Hotels 2.17 million up 40%



Shared lodging 609k up 27%



Total 2.8M up 36%

Room Night Revenue 

Hotels $459 million up 35%



Shared lodging $80 million up 43%



Total $539 million up 36%

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ................................................................................................................................... 4 Marketing Advertising/Paid Media.................................................................................................................................... 5 Owned Views Digital Footprint ...................................................................................................................... 5 Consumer & Travel Industry Database ......................................................................................................... 6 Public Relations - Earned Media Impressions ............................................................................................. 6 Public Relations - Social Media Engagement .............................................................................................. 7 Group Sales Booked Room nights Hotel Lead program .................................................................................................... 8 Group Level Booked Room Nights (CC Shared)........................................................................................... 8 Citywide Actualized FY Room Nights for Convention Center (Shared).................................................... 9 Destination Review ........................................................................................................................................... 9 Site Participation ............................................................................................................................................. 10 Research Reports ........................................................................................................................................ 11 Data Dictionary ................................................................................................................................................... 16

3

Performance Measures - TDC FISCAL YEAR 2019 - 2020 PERFORMANCE MEASURES

Advertising Impressions Owned Views Digital Footprint

Target

Social Engagement

Year End Target

Actual

679,250,000 335,048,514 400,000,000

Current Month JULY

% of Annual Target

YTD

63,965,272

792,099,348

198.0%

12,000,000

16,262,152

11,000,000

1,271,751

17,176,214

156.1%

394,145

401,911

400,000

-37

405,230

101.3%

212,180,000 257,442,997 150,000,000

3,359,465

275,173,199

183.4%

364.5%

Consumer & Travel Industry Database increase Earned Media Impressions

FISCAL YEAR 2020 - 2021

1,522,500

1,899,202

1,200,000

884,116

4,374,327

160,000

104,125

90,000

2,786

66,973

74.4%

Group Level Booked Room Nights (CC Shared)

53,000

38,920

30,000

3,941

36,142

120.5%

Group Level Actual FY Room Nights for CC Shared

35,000

25,029

20,000

746

11,043

55.2%

Destination Reviews

65

56

55

0

81

147.3%

Destination Site Participation

90

80

70

8

60

85.7%

Booked Room Nights - Hotel lead Program

D T P B OBJECTIVES

2020 - 2021

Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –

Generate 11,000,000 in Owned Views Digital Footprint

–

Generate 1,200,000 Social Engagements

–

Generate 400,000,000 Advertising Impressions

–

Generate 150,000,000 Earned Media Impressions

Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads)

4

–

Generate 30,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 55 participants in Destination Reviews

–

Generate 70 Destination Site Participants

Advertising/Paid Media Impressions Month

FY



July

Report Navigation



Multiple selections



Advertising/Paid Media Impressions





Month / Month

Percentage of Target Achieved - FY 2021

198.0%

FYTD 800,000,000

60,000,000

0

FY

2020

200,000,000 0

2021

FY

Digital and Traditional Impressions - Month/Month 63,965,272 60,000,000

%of Target

Year End Target

14,636,520 49,328,752

40,000,000

% of Annual Target Achieved

20,150,255

Year End Target

198.0%

400M

0

2020

Digital Impressions

2021

Digital and Traditional Impressions - FYTD 792,099,348

800,000,000

188,182,434

600,000,000

603,916,914

400,000,000

24,862,222 20,000,000

2020

792,099,348

400,000,000

317,023,572

24,862,222

20,000,000

63,965,272

600,000,000 40,000,000

317,023,573 140,620,172

200,000,000

176,403,401

0

2021

Traditional Impressions

2020

YTD Digital Impressions

2021

YTD Traditional Impressions /

Owned Views Digital Footprint FY





Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021 156.1%

Report Navigation



Multiple selections

Month / Month

FYTD

2,500,000

15,000,000

2,000,000

2,350,602

1,500,000

Year End Target

% of Goal Achieved YTD

Year End Target

156.1%

11M

1,271,751

1,000,000

%of Target



500,000

0

FY

2020

2021

17,176,214

July

10,000,000

13,367,612

Month

5,000,000

0

FY

2020

2021

/

Consumer & Travel Industry Database Month July

FY



Multiple selections



Report Navigation



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021

Sum of Target and YTD by Month Sum of Target

Month

101.3%

%of Target



YTD

400,000

July

405,230

Year end Target

Percentage of Target Achieved

Year End Target

101.3%

400K

0.0M

0.1M

0.2M

0.3M

0.4M

Sum of Target and YTD

/

Earned Media Impressions - Public Relations Month



July



FY

Report Navigation



Multiple selections

Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

FYTD

183.4% 12,000,000 250,000,000 10,000,000 200,000,000

%of Target

Year End Target

Percentage of Target Achieved

183.4%

3,359,465

4,000,000

2,000,000

Year End Target

150M

0

275,173,199

6,000,000

150,000,000

216,351,918

12,427,774

8,000,000

100,000,000

50,000,000

0

FY

2020

2021

FY

2020

2021

/

Social Media Engagement Month

FY



July

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

FYTD

4,000,000

600,000

3,000,000

884,116

800,000

200,000

Year End Target

Percentage of Target Achieved

Year End Target

364.5%

1,200K

1,471,699

%of Target

2,000,000

155,279

400,000

4,374,327

364.5%

1,000,000

0

0

FY

2020

2021

FY

2020

2021 /

Report Navigation

Marketing Overview by Month FY 2020 - 2021

Advertising/Paid Media Impressions

Advertising Impressions - FY2020-2021 185M

150M

2.5M

135M 101M

100M 50M

59M

58M

49M

0M October

Owned Views Digital Footprint - FY2020-2021

47M

39M

56M

64M

Current Month

Current Month

200M

December

January

February

2.4M

2M

1.8M

March

April

May

June

July

1.5M

0M October

3M November

December

January

Current Month

Current Month 10M

8M February

1.3M

November

December

March

January

February

March

April

May

June

April

July

Social Media- FY2020-2021

37M 20M

1.4M

1,000K

64M

10M

1.4M

1M

October

105M

50M

2.0M

1.2M

Earned Media Impressions - FY2020-2021 100M

1.8M

0M

Month November



May

15M

June

3M July

884K 657K

500K

395K 187K

178K

604K

696K

379K 183K

212K

0K October

November

December

January

February

March

April

May

June

July /

Booked Room Nights - Hotel Lead Program Month

FY



July

Report Navigation



Multiple selections



TDC Performance Measure Chart



Percentage of Target Achieved - FY 2021



Month/Month

FYTD 100,000

8,000

74.4%

80,000 6,000

Year End Targe

Percentage of Target Achieved

Year End Target

74.4%

90K

2,000

2,786

%of Target

40,000

66,973

4,000

96,602

8,271

60,000

20,000

0

0

FY

2020

2021

FY

2020

2021

*Of the 16 definite hotel bookings of 2,786 room nights, 1 of those (16) groups was a definite re-book with 337 room nights. /

Group Level Booked Room Nights (CC Shared) Month



July



FY



Multiple selections

Booked Room Nights - Hotel Lead Progra…



Percentage of Target Achieved - FY 2021

120.5%

Report Navigation

Month/Month 4,000

FYTD

35,000

30,000

3,000

%of Target

Year End Target

Percentage of Target Achieved

Year End Target

120.5%

30K

1,000

15,000

36,142

20,000

10,000

725

2,000

29,986

3,941

25,000

5,000

0

0

FY

2020

2021

FY

2020

2021

* Of

the 3 definite convention center bookings of 3,941 room nights, none are definite re-books. /

Citywide Actualized FY Room Nights (CC Shared) Month

FY



July

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



FYTD

Month/Month 800 25,000

20,000

600

55.2%

746

24,711

15,000

400

10,000

200

Year End Target

11,043

%of Target

5,000

Percentage of Target Achieved

Year End Target

55.2%

20K

0

0

FY

2020

2021

FY

2020

2021 /

Destination Reviews Month

FY



July



Report Navigation



Multiple selections

Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

FYTD

1.0

147.3%

80

60

0.5

81

40

50

20

%of Target

Year End Target

Percentage of Target Achieved

Year End Target

147.3%

55

0.0

0

FY

2020

2021

FY

2020

2021 /

Site Participation Month

FY



July

Report Navigation



Multiple selections



Advertising/Paid Media Impressions



Percentage of Target Achieved - FY 2021



Month/Month

FYTD 70

8

85.7%

60

50

6

40

8

4

%of Target

Year End Target

60

20

4

2

65

30

10

Percentage of Target Achieved

Year End Target

85.7%

70

0

0

FY

2020

2021

FY

2020

2021 /

Report Navigation

Group Sales & Destination Services Overview by Month FY 2020 - 2021

Group Level Booked Room Nights (CC Sh… 

Booked Room Nights - Hotel Lead Program- FY2020-2021

Group Level Booked Room Nights (CC Shared) - FY2020-2021

13,382

11,499 11,808

5K

10K 8,616

7,772 5,198 3,469

2,262

2,786

Current Month

Current Month

10,825

10K

8,811

4,672

5K 2,811

1,700

855

0K

0

0K

October

November

December

January

February

March

April

May

June

July

October

Citywide Actualized FY Room Nights (CC Shared) - FY2020-2021

November

0

December

0

January

February

March

Current Month

Current Month

2K

0K October

397

0

November

December

27

January

53

February

522

March

746 71

April

May

June

July

35

3,594

774

April

Destination Reviews & Site Participation FY2020-2021

4,859

4K

3,941

2,708

29

30

28

20 10

16

6

9

6 2

8

2

0 May

June

July

October

November

December

January

February

March

April

May

June

July /

The Palm Beaches Hotel Performance - June Market

Navigation (select page and click go)



The Palm Beaches



Hotel Occupancy 60%

38.0%

20K

2021

Hotel Rooms

18,029

17,307

15K

% Chg '20 to '21

10K

4.0%

$0

% Chg '20 to '21

% Chg '20 to '21 $50

29.5% 2020

Hotel Room Nights Sold

0.4M

2021

$0

$51

137.5%

2020

2021

Hotel Room Revenue

377K

$66.1M $60M

0.3M

% Chg '20 to '21 197K

0.2M

5K

2020

2021

% Chg '20 to '21

$40M

90.8%

$26.7M

147.1%

$20M

0.1M

0K

$122 $100

$50

83.4% 2020

$135

$100

% Chg '20 to '21

0%

Hotel RevPAR $175

$150

20%



Hotel ADR 69.7%

40%



Shared Lodging Monthly

0.0M

2020

2021

$0M

2020

2021

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

/

The Palm Beaches Shared Lodging Performance - June Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 70.3% 60%

$300

$277 $219

53.7% $200

40%

% Chg '20 to '21

20%

31.0%

0%

2020

2021

$0

$117

2020

$50

2021

% Chg '20 to '21

6K

64K 2,935

2020

2021

Shared Lodging Room Revenue $15M

$13.8M

100K

6,310

3,660

$0

Shared Lodging Room Nights Sold

110K

8K

% Chg '20 to '21

65.5%

$100

26.4%

Sum of Shared Lodging Rooms

7,902

$194

$200

$150

% Chg '20 to '21

$100

Listings / Rooms

Sum of Shared Lodging Listings

4K

Shared Lodging RevPAR

Shared Lodging ADR

50K

% Chg '20 to '21

$10M

73.3%

$6.4M

116.7%

$5M

2K 0K

2020

2021

0K

2020

2021

$0M

2020

2021

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

/

The Palm Beaches Total Lodging Performance - June Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 69.8%

$187 $100

$150

39.5% % Chg '20 to '21

-14.5%

$50

2020

Hotel Rooms + Shared Listings

2021

$0

2020

2021

487K

25,931 0.4M

261K

9.8%

10K

$0

Total Lodging Room Nights Sold

% Chg '20 to '21

51.1%

$50

23,617 20K

% Chg '20 to '21

$86

% Chg '20 to '21

$100

76.7%

20%

0%

$131

$219 $200

60%

40%

Total Lodging RevPAR

Total Lodging ADR

0.2M

2020

2021

Total Lodging Room Revenue $79.9M

$80M

% Chg '20 to '21

$60M

86.7%

$40M

% Chg '20 to '21

$33.8M

136.6%

$20M

0K

2020

2021

0.0M

2020

2021

$0M

2020

2021

*Source: STR, INC.and Airdna REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

The Palm Beaches Hotel Performance - June CYTD Market

The Palm Beaches

Hotel Monthly



Hotel Occupancy

20%

0%

20K

$219

% Chg '20 to '21

$150

32.9%

$100

Hotel RevPAR $212

$141

$150

$110 $100

% Chg '20 to '21

% Chg '20 to '21

-3.3%

28.5%

$50

$50

2020

Hotel Rooms

2021

2020

Hotel Room Nights Sold

2021

$459.1M $0.4bn

0.0M

$337.6M % Chg '20 to '21

% Chg '20 to '21

2020

34.8%

$0.2bn

39.5%

0.5M

2021

2020

Hotel Room Revenue

1,543K

1.0M

5K

$0

2,169K

1.5M

4.9%

2020

2021

2.0M

% Chg '20 to '21 10K

$0

18,029

17,307

15K

0K



$200

50.0%

40%



Hotel ADR 66.5%

60%

Navigation (select page and click go)



/

2021

$0.0bn

2020

2021

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

/

The Palm Beaches Shared Lodging Performance - June CYTD Navigation (select page and click go)

Hotel Monthly





Shared Lodging Occupancy 70.7% 60%

Shared Lodging RevPAR

Shared Lodging ADR $300

$283 $249

57.6%

$150

$200 40%

% Chg '20 to '21

0%

$100

22.7%

20%

2020

2021

0.9M

0.9M

Shared Lodging Rooms

0.8M

% Chg '20 to '21

$100

13.6%

$50

2020

2021

$0

Shared Lodging Room Nights Sold

609K

0.6M

$143 % Chg '20 to '21

39.4% 2020

2021

Shared Lodging Room Revenue $80.0M

$80M

479K

0.6M

$60M

0.4M

% Chg '20 to '21

% Chg '20 to '21

0.4M

2020

2021

0.0M

2020

$56.1M % Chg '20 to '21

$40M

27.0%

0.2M

-1.6%

0.2M 0.0M

$0

$200

$200

42.6%

$20M

2021

$0M

2020

2021

*Source: Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

/

The Palm Beaches Total Lodging Performance - June CYTD Navigation (select page and click go)

Hotel Monthly





Total Lodging Occupancy 67.0% 60%

51.3% % Chg '20 to '21

20%

30.6% 2020

Total Lodging Room Nights

4M

$223

% Chg '20 to '21

2M

4.1%

$0

2020

2,779K 2,037K

2020

Total Lodging Room Revenue

$0.4bn

36.4%

1M

2021

0M

2020

$539.3M $398.0M

$0.0bn

% Chg '20 to '21

35.5%

$0.2bn

2021

2021

$0.6bn

% Chg '20 to '21

1M

2020

$0

Total Lodging Room Nights Sold

2M

28.6%

$50

2021

3M

% Chg '20 to '21

$100

-1.5%

$100

2021

$147

$150

$115 % Chg '20 to '21

4.1M

4.0M

3M

0M

$220

$200

40%

0%

Total Lodging RevPAR

Total Lodging ADR

2020

2021

*Source: STR & Airdna. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF Airdna IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

/

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors.

Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Digital Media Online advertising such as web banners, mobile, email, social media, search, etc.

DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

FY

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100.

Occupancy is always expressed as a percentage of rooms occupied.

Advertising and media coverage that has been payed to be distributed

Occupancy (Occ) Paid Media Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).

1 5

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available.

(Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

16

July 2021 PERFORMANCE DASHBOARD FY 2020 Performance Indicator

Goal

PR Impressions

FY 2021 Actual

1,200,000,000 2,944,891,532

Website Sessions

FY Goal (Post-COVID)

Current Month

FYTD

% to Goal

2,400,000,000

244,574,087

3,175,997,255

132%

530,000

402,268

580,000

42,703

629,063

108%

35,000

34,129

37,500

37,434

37,434

98%1

Facebook

13,700

13,455

14,700

15,9104

15,9104

197%1

Instagram

9,000

8,581

10,400

9,585

9,585

55%1

12,300

12,093

12,400

11.939

11,939

-50%1

27,000

22,857

32,000

31,924

31,924

99%1

Cultural Concierge Program Leads2

1,000

753

1,000

82

803

80%

Visitors to the Cultural Council3

12,500

5,206

6,000

366

2,907

48%

Partner Referrals

50,000

40,695

40,000

4,487

52,004

130%

55

45

50

0

32

64%

Social Media Followers (Total)

Twitter

Tourism Email Subscribers

Co-op Packages

Bolded items indicate TDC-designated performance indicators for FY21

In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly.

3 The Cultural Council building reopened to the public on December 1, 2020.

4 Facebook followers increased dramatically in July due to paid follower campaign.

1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING

The Council’s advertising efforts continued to promote cultural destination brand creative (Where Culture Always Shines) in July with audience targets in major drive markets. The media plan is focused on digital media with some VISIT FLORIDA co-op.

Attached with the Council’s July TDC report is a final report summarizing the results from MOSAIC 2021. Highlights include 51,000+ pageviews to the MOSAIC landing page, 2,200+ cultural partner referrals, 3,200+ email sign-ups, and 104,000+ social media impressions from this year’s campaign.

The Council completed its RFP2021-0401 for Creative & Media AOR, with incumbent agency Push, Inc. awarded a new contract for FY22.

PR

The Council worked with its PR agency to gather information from cultural organizations on how to beat the summer heat with indoor cultural experiences for a press release and pitch effort. The press release featured 10 organizations, highlighting the variety of indoor activities The Palm Beaches has to offer. The agency conducted national outreach with plans to continue featuring these programs throughout the remainder of the summer within additional pitch efforts.

FEATURED PRESS COVERAGE ●

●

●

July 14, PR Global Newswire Distribution: “Beat the Heat This Summer with Indoor Cultural Experiences in The Palm Beaches” ○ Total Frequency: 87 stories ○ Total Reach: 241.4M July 20, Local Distribution: “Cultural Council Awards More than $4.4 Million in Grants to Support Key Programs for Fiscal Year 2022 to Drive Visitors to the Destination” July 28, Local Distribution: “Area Organizations to Host First-Ever Arts & Tourism Summit on Equity, Diversity & Inclusion (EDI)”

AGENCY COLLABORATION

Discover The Palm Beaches: In July, the Council continued to meet regularly with the Discover team to plan the Arts & Tourism Summit on Equity, Diversity and Inclusion on August 11-12 at the Palm Beach County Convention Center.

The Council is working with Discover to support the inaugural Restaurant Week, Aug. 16-31.

Strategies include a guest blog pairing participating restaurants with nearby cultural organizations penned by local influencer, Skye Sherman. There will also be a giveaway promotion on the Council’s social media channels in August, coordinated by its PR agency.

Film & Television Commission (FTC): The Cultural Council helped to promote episode 4 of Art Adventures of The Palm Beaches streaming on ThePalmBeaches.TV throughout July, and worked on preproduction and planning with FTC on episode 5.

Item 4B - Page 2

HIGHLIGHTS

CULTURAL CONCIERGE PROGRAM •

• • • • • •

•

• •

• • • • •

Advised Director of Meetings for the American Gear Manufacturers Association on AGMA/ABMA’s Annual Meeting activations for late March/early April 2022 at PGA National.

Supported arts enhancement for ASAE event in August.

Provided color guard resource information to DTPB for client.

Recommended entertainers for the Society of Marine Mammology’s opening and closing receptions in December 2021.

Met with local planning team of the International Coalition of Art Deco Societies PreWorld Congress on April 28-30, 2023 to support “Art Deco World Weekend PBC.” Looped in Brandon Hall at DTPB. Responded to planner of International Esthetics and Spa Conference 2021 (October) with excursion and venue suggestions; looped in DTPB. Organized/managed advocacy tour (Lighthouse ArtCenter Gallery & School; Center for Creative Education; Armory Art Center) for the Palm Beach County Legislative Delegation, to showcase the range of programs that directly impact and enhance cultural tourism, economic development and education/wellness in the community. Nearly 30 attended. (see photo) Connected with staff at Seagate Resort & Spa about Cultural Concierge program services, art&culture magazine, and the Council’s Online Events Calendar. Explored potential marketing partnerships.

Reached out to Justin Ely at Boca Raton Resort and Club.

Connected with Director of Sales and Marketing at Opal Grand Resort regarding Summer Staycation Giveaway promotion with The Palm Beach Post in September; also secured prizes from Boca Raton Museum of Art and Morikami Museum and Japanese Gardens.

Recommended local hospitality stakeholders for LWB Tourism Task Force members.

Developed cultural performance roster for Arts & Tourism Summit on Equity, Diversity, and Inclusion, writing MOUs and negotiating fees and coordinating performance logistics.

Met with Education and Community Engagement Coordinator from Palm Beach Opera; shared contacts and suggested potential opportunities.

Provided venues information to representative of Girl Scouts of Southeast Florida.

Responded to inquiry from Detroit Symphony Orchestra trustee about a January 2022 trip to The Palm Beaches for orchestra donors/supporters.

Item 4B - Page 3

2021

Marketing Report

Month of Shows, Art, Ideas & Culture

Partner Participation

16

Cultural organizations with MOSAIC offers

11

331

Partners participated in FL Weekly co-op

Redemptions*

31

Hotel and VIC partners received promo materials and toolkits

(*11 partners reporting; South Florida Science Center had 133 redemptions)

Activations • Giant Shades of Culture in Sanborn Square, Boca Raton • 2 live activations/performances in Boynton Beach and Riviera Beach • “Selfie Spot” signage delivered to all cultural organization partners Activation with Ballet Arts Dance Company at Boynton Beach Town Square

51.5K Pageviews to mosaicpbc.com (April–May 2021)

Interactive

843 Tourism referrals

2,209 Cultural partner referrals*

3,202 Email sign-ups

*Flagler Museum reported MOSAIC was #1 driver of web traffic in May

Item 4B – Page 4

Marketing Report

2021

Month of Shows, Art, Ideas & Culture

Social Media Influencer campaign (3 paid influencers)

INFLUENCER PROGRAMMING - OVERVIEW

@sunkissedindecember Market: Tampa

@homeoftheharveys Market: Port St. Lucie

@emiliesobel Market: Miami

7,122 impressions 1,890 engagements

93,584 impressions 967 engagements

3,609 impressions 679 engagements

Copyright 2020 — SharpThink.com

94

Organic posts

5.83%

104,315

3,536

Impressions

Engagements

11

Engagement rate (*industry average .13%)

Additional Activations Engagement

7

© 2021 Push Inc.

Item 4B – Page 5

2021

Marketing Report

Month of Shows, Art, Ideas & Culture

Advertising

2021

4.1M+ Advertising impressions

• 2 prize package sweepstakes /SunSentinel & Palm Beach Post

Rediscover Florida’s Cultural Capital®

• Local radio and print ads

Month of Shows, Art, Ideas & Culture

Restart with the arts in The Palm Beaches.

Find inspiring experiences and incredible spaces to safely explore during MOSAIC, and sign up for special offers at your favorite cultural destinations.

MAY 2021 LEARN MORE AT MOSAICPBC.COM

• Digital campaign targeting drive markets

Artwork by Bruce Helander, Magical Mosaic (Everything Under the Sun) (detail), 2020, paper collage on museum board.

Print Ads

Digital Display

Digital ads

Item 4B – Page 6

2021

Marketing Report

Month of Shows, Art, Ideas & Culture

Public Relations • Newswire release picked up by Yahoo / 189M impressions • 2 Local Broadcast stories (NBC Miami / CBS Orlando) / 6.3M impressions • 1 FAM Tour/Tampa Bay Parenting EARNED MEDIA LOCAL & REGIONAL FOCUS

Copyright 2020 — SharpThink.com

MEDIA PARTNERSHIPS LOCAL BROADCAST

NBC Miami

Featured Organizations: Kravis Center for the Performing Arts, South Florida Science Center & Aquarium, The Flagler Museum TV: 2,500,000 Media Partnerships – Local Broadcasts Online: 360,866 Total: 2,860,866

14 Stories

68M PR impressions

Earned Media – Local & Regional Focus Total combined impressions: 6.3 Million 4

CBS Orlando

Featured Organizations: Mounts Botanical Garden, Loggerhead Marinelife Center, Boca Museum of Art TV: 1,330,600 (x2) Online: 727,955 Ads: 105,713 Item

4B – Page 7

TDC Board Monthly Activity Report July 2021

4C

Baseball Americas Qualifier for the XXXII Olympiad

The Palm Beach County Sports Commission partnered with Ballpark of the Palm Beaches to host the Baseball Americas Qualifier for the XXXII Olympiad.

The World Baseball Softball Confederation (WBCS), which is the international governing body for baseball, oversees the Olympic Baseball Qualifiers.

The Baseball Americas Qualifier for the XXXII Olympiad represents the first Olympic – related baseball event to take place in The Palm Beaches.

8 national teams competed to qualify for the Olympic Games in Tokyo Japan, taking place from July 23 – August 8.

Cuba, Colombia, Dominican Republic, Venezuela, Nicaragua, Puerto Rico, Canada, and the United States vied for a single spot in the Olympic Games.

Opening Round Games happened at Ballpark of the Palm Beaches from May 31st – June 2nd (6 total games @ 1pm & 7pm)

The Super Rounds took place at Ballpark of the Palm Beaches on June 4th (2 total games @ 1pm & 7pm)

The Baseball Americas Qualifier’s opening day was historic as a national team from Cuba competed in Florida for the first time in over 60 years.

Our Sports Commission utilized first pitches as an opportunity to celebrate Palm Beach County’s baseball heritage and enhance media appeal.

Palm Beach County Board of County Commissioners participated in Pre-Game celebrations

The tourism and media impact of hosting a Baseball Olympic Qualifier is immeasurable, especially for a baseball destination like Palm Beach County

Nearly 10,000 spectators enjoyed the Olympic Baseball Qualifier (20% traveled from outside the state of Florida)

The Baseball Americas Qualifier for the XXXII Olympiad generated $4 million in total economic impact and 4,507 room nights

The Baseball Americas Qualifier games were broadcast on ESPN+ and televised in more than 70 countries & territories

Over 500,000 viewers accessed the WBSC and GameTime digital platform to watch the Baseball Americas Qualifier, registering over 3 million views

The economic / hotel impacts are significant, and the business development benefits are already paying dividends

The United States played in the Super Rounds’ final game at Ballpark of the Palm Beaches, which was aired live on ESPN Radio

The United States wins the Olympic Qualifier, creating a perfect ending to a perfect event

The President

Mr. George Linley Executive Director Palm Beach County Sports Commission Pully, 18 June 2021

Dear Mr. George Linley, I hope this letter finds you well, I am writing to once more express my gratitude for the warm hospitality and professional hosting of the WBSC Americas Baseball Qualifier.

Additionally, it was a bit emotional for me to learn that we were able to bring high level baseball together with the “Olympic Spirit” and the feel of the ‘National Pride’ something new to your community.

Lately, I was able to reflect on our meeting and the event in general, I have to say that Palm Beach County is a truly exceptional destination for our sport, for this reason I wish to keep our channel of communication open. With some luck we will have more WBSC events with you soon.

Sincerely,

Riccardo Fraccari

Earned Media from the WBSC Baseball Americas Qualifier From May 31 to June 4, the baseball world turned its attention to the Ballpark of the Palm Beaches in West Palm Beaches for the WBSC Baseball Americas Qualifier; the tournament was Palm Beach County’s first Olympic Qualifier for baseball. As an official Tokyo Olympics qualifier, the event was internationally recognized and commanded significant media attention for The Palm Beaches. A total of 1,849 mentioned referring to Palm Beach County were recorded.

The WBSC Baseball Americas Qualifier and our destination reached millions of people worldwide through media with • 2,805,354 in local, national, and international TV news audience • 1,367,246,874 in total online and print audience This widespread coverage turned in a strong earned media value for the tournament and The Palm Beaches with: • $519,290 in national and local TV news publicity • $56,475,289 in total online and print publicity

WBSC DIGITAL CHANNELS REPORT EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - TERRITORIES

TERRITORIES

EXPOSURE OVERVIEW

EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - TERRITORIES

AMERICA

ALL COUNTRIES EXCEPT: USA, DOMINICAN REPUBLIC.

ASIA/OCEANIA

ALL COUNTRIES.

EUROPE/AFRICA

ALL COUNTRIES EXCEPT: ITALY, NETHERLANDS.

EXPOSURE OVERVIEW

EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

REACH

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

WBSC OFFICIAL DIGITAL PLATFORMS REACH TOTALS Total Plays YouTube

849,987

Total Plays Facebook

2,284,519

Reach YouTube

8,647,545

Reach Facebook

6,238,328

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

As of sunday, June 6th, 2021, The WBSC Americas Olympic Qualifier tournament was broadcast in over 70 countries and territories while nearly 500,000 fans accessed the WBSC and GameTime digital platforms to take in the latest action, registering over three (3) Million views.

WBSC DIGITAL CHANNELS REPORT - REACH

WBSC OFFICIAL DIGITAL PLATFORMS REACH REPORT

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

YOUTUBE

EXPOSURE OVERVIEW

EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

WBSC OFFICIAL YOUTUBE AUDIENCE

REACH

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

WBSC OFFICIAL YOUTUBE TERRITORIES

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

WBSC OFFICIAL YOUTUBE VIEWERS AGE

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

WBSC OFFICIAL YOUTUBE OVERVIEW

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

FACEBOOK

EXPOSURE OVERVIEW

EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

WBSC OFFICIAL FACEBOOK REPORT

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

TWITTER

EXPOSURE OVERVIEW

EXPOSURE OVERVIEW

WBSC DIGITAL CHANNELS REPORT - REACH

GAMETIME/WBSC OFFICIAL TWITTER IMPRESSIONS

EXPOSURE OVERVIEW EXPOSURE OVERVIEW

The United States Earns Olympic Berth After Baseball Americas Qualifier in The Palm Beaches WEST PALM BEACH, Fla. -- The Palm Beach County Sports Commission hosted the WBSC Baseball Americas Qualifier for the XXXII Olympiad Tokyo 2020 from May 31-June 5 at the Ballpark of the Palm Beaches. The United States advanced to the Olympics after an undefeated five-game campaign.

Eight nations competed over 16 games for the second-to-last spot in the six-team tournament. The U.S., Dominican Republic, Puerto Rico, Nicaragua, Cuba, Venezuela, Canada, and Colombia participated in the event which took place at two venues – the Ballpark of the Palm Beaches in West Palm Beach and Clover Park in Port Saint Lucie.

Throughout the competition, fans were treated to elite-level baseball featuring a mix of up-and-coming players and veteran major leaguers. Familiar names like Jose Bautista, Todd Frazier, Melky Cabrera, and Anibal Sanchez played alongside rising prospects in the minor leagues like Matthew Liberatore and Julio Rodriguez, the no. 30 and no. 5 prospects in baseball respectively, per MLB.com.

Household names were aplenty at the Ballpark of the Palm Beaches with the Palm Beach County Sports Commission honoring multiple MLB greats and hall of famers with ceremonial first pitches. Legends like Ivan ‘Pudge’ Rodriguez, David ‘Big Papi’ Ortiz, Andre Dawson, Larry Walker, Jeff Conine, Johnny Bench, Tony Armas, Liván Hernández, Dennis Martínez, and Bucky Dent made appearances throughout the week.

Despite Covid-19 safety restrictions to limit capacity, the two venues generated impressive attendance figures with over 25,000 fans attending at least one game throughout the week. For those not in attendance, the game was broadcast in over 70 countries and territories while over 2,000,000 fans engaged with the tournament through social media.

The local and international media provided plenty of coverage, especially across North, South, and Central America with close to 200 accredited media members for the tournament - attending personally or virtually - taking advantage of the post-game press conferences which were provided in both English and Spanish.

The tournament also made a different kind of impact with on-site coronavirus vaccinations available each day. Thanks to the Health Care District of Palm Beach County, vaccines were available for free to all attendees. The Health Care District also vaccinated the players and staff of each team in need prior to the tournament beginning.

The Palm Beach County Sports Commission expected the tournament to make a strong economic impact in Palm Beach County. With eight teams, personnel, and fans, the event brought an added boost to already surging tourism trends.

“The United States will play in this summer’s Olympics, and it all started right here in The Palm Beaches,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “The Palm Beach County Sports Commission could not have been more honored to host the WBSC Baseball Americas Qualifier for the XXXII Olympiad Tokyo 2020.”

The Ballpark of the Palm Beaches might be Palm Beach County’s newest professional baseball facility, but it is no stranger to hosting world-class baseball. Two recent World Series champions, the Houston Astros (2017) and Washington Nationals (2019) call the ballpark home each year for their Major League Baseball Spring Training games. Many elite baseball events have also played at the park including the Prospect Select Wave Invitational, Baseball Canada Junior Nationals, Palm Beach Classic, and Perfect Game USA 14U Florida Showcase.

The ballpark contains a total of 13 MLB fields and five multipurpose athletic fields which are covered in beautiful Bermuda grass and cater to soccer, lacrosse, football, rugby, and more. Among the eclectic events that the venue has hosted are Battlepark Mixed Martial Arts, SoFlo Turkey Shootout in lacrosse, The Palm Beach Cup in soccer, and Sunshine Games Ultimate Frisbee.

Memorandum

Date:

August 2, 2021

To:

Board of Directors

Subject:

FIELD CEvent ALIBRIProduction, 11 PT. BOLD Summer FY ‘21

From:

George Linley

The Palm Beach County Sports Commission’s summer campaign of sports events signifies a revival of sports tourism in a post Covid-19 era. After hosting the Baseball Americas Qualifier for the XXXII Olympiad from May 31st – June 5th, Sports Commission events experienced a full recovery in terms of reach and potency. Multi-team events have returned on a national and global level with participation rates that are similar to pre Covid-19 levels. Although the revival of sports tourism has occurred this summer, our Sports Commission is still proceeding with caution and implementing plans and strategies to navigate potential fluctuations with the virus’ spread.

The height of Palm Beach County’s off-season traditionally occurs during the late spring and summer months (May – September). During this timeframe, the Palm Beach County Sports Commission (PBCSC) has developed a portfolio of 69 state, regional, national, and international sporting events.

A total of 54 events took place from May through July and another 15 events are scheduled in August and September.

Many of the events taking place during this summer require a noteworthy commitment of resources, due to committed event partnerships, event production requirements, operational and logistical support, on-site staff assistance, and marketing support. These events not only represent a rebound from the pandemic and significant bed tax revenues and economic impact for our destination; but have created great memories for thousands of visitors. The 2021 collection of summer events has also solidified Palm Beach County’s position as a leading sports destination in Florida.

A total of 29 out of the 69 summer sports events (41%) are new to The Palm Beaches. Our Sports Commission’s overall portfolio of sporting events is on pace with the room night generation created during the summer of 2019 (pre Covid-19). Successful bids and relocations, such as the Baseball

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

1

Americas Qualifier, First Responder Games, Balling on the Beach, Perfect Game summer events, and the Cal Ripken 10U & 12U World Series, could result in a summer that exceeds the tourism production created in 2019 (pre-pandemic). The summer collection of events is a result of strong event retention efforts combined with the recruitment and development of new sports tourism generating products.

The enclosed summer production report highlights the tourism impact for sports in Palm Beach County and reflects a significant ROI generated from Sports Commission investments. Over 54,000 sports related room nights are projected from May - September. The data reveals over 2,500 sports teams competed or will compete on Palm Beach County facilities this summer. Over 34,000 athletes will participate in tourism-generating sporting events this summer, spurring considerable economic impact.

Below is a summary of sports production for the summer of 2021: •

69 different tourism-generating sporting events

•

29 new sporting events for Palm Beach County will take place from May - September

•

54,186 hotel room nights

•

2,500+ projected sports teams competing at Palm Beach County facilities

•

Projecting 34,000+ athletes competing participating in the collection of summer events

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

2

Palm Beach County Sports Commission Event Report, May - September, 2021 Event Name

Sport

Event Dates

Venue

Athletes (Participants)

Room Nights

American Junior Golf Association (AJGA) Junior Championship

Golf

May 1- 2, 2021

Banyan Cay Resort & Golf

156

249

NPC Ultimate Grand Prix

Fitness

May 1, 2021

Boynton Beach High School

515

154

USSSA Beast of the Southeast

Fastpitch Softball

May 1-2, 2021

Lake Lytal Park, Okeeheelee Park, Lake Charleston Park, & Seminole Palms Parks

576

162

USTA PIM Open

Tennis

May 1-3, 2021

Delray Beach Tennis Center & Delray Beach Swim & Tennis Club

64

40

The Sun Conference Baseball Championship

Baseball

May 6-9, 2021

Ballpark of the Palm Beaches

150

388

Delray Beach Riptide Florida Elite Lacrosse Series

Lacrosse

May 22-23, & June 5-6, 2021

Seacrest Soccer Complex

1,800

2,947

Florida Youth Soccer Association (FYSA) Palm Beach Cup

Soccer

May 7-9, 2021

The Gardens North County District Park, Lilac Park, Mirasol Park, Gardens Park, & PGA National Park

960

112

Wellington Showcase & Invitational

Soccer

May 7-9, 2021

Village Park Athletic Complex & Wellington Green Park

250

35

Walker Cup Match

Golf

May 8-9,2021

Seminole Golf Club

50

1,213

USTA Florida 12s & 14s Clay Court Championship

Golf

May 8-11, 2021

Palm Beach Gardens Tennis Center

128

99

Florida State Golf Association (FSGA) Mid-Amateur Championship

Golf

May 13-16, 2021

The Club at Admiral's Cove

84

101

Palm Beach County Sports Commission Event Report, May - September, 2021 Event Name

Sport

Event Dates

Venue

Athletes (Participants)

Room Nights

Spartan Deka Fit - Palm Beaches

Endurance Sports

May 15-16, 2021

Palm Beach County Convention Center

750

273

Briana Marie Cox Memorial NIT (National Invitational Tournament)

Fastpitch Softball

May 15-16, 2021

Seminole Palms Park, Lake Lytal Park, Okeeheelee Park, John Prince Park, & Lake Charleston Park

720

402

PBR Florida Junior Future Series Summer Kickoff

Baseball

May 15 - 16, 2021

Ballpark of the Palm Beaches

432

65

NCAA Division II Men's Golf National Championship

Golf

May 16 -21, 2021

PGA National Resort & Spa

156

1,217

Sunshine State Games Lacrosse Championships

Lacrosse

May 21-23, 2021

The Gardens North County District Park, PGA National Park, Seminole Palms Park

960

434

YellowTennisBall.com Jr Championships

Tennis

May 22-24, 2021

Wycliffe Country Club

64

160

MAQ USA T10 Cricket Tournament

Cricket

May 28-30, 2021

MAQ Cricket Stadium

176

400

African American Golfer's Hall of Fame

Golf

May 27-31, 2021

Eastpointe Country Club & Lone Pine Golf Course

95

115

Baseball Factory Memorial Day Classic

Baseball

May 28-31, 2021

Roger Dean Cheverolet Stadium

300

112

Casey Powell Lacrosse Festival

Lacrosse

May 29-30, 2021

Seacrest Soccer Complex

240

81

Baseball Americas Oualifer for the XXXII Olympiad

Baseball

May 31 - June 5, 2021

Ballpark of the Palm Beaches

320

4,507

Palm Beach County Sports Commission Event Report, May - September, 2021 Event Name

Sport

Event Dates

Venue

Athletes (Participants)

Room Nights

Collegiate League of the Palm Beaches

Baseball

June 1 - August 4, 2021

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Gardens Park & Lilac Park

250

2,002

Palm Beach United Water Polo Foundation Florida East Coast Summer Classic

Water Polo

June 4-6, 2021

Boca Raton High School

60

47

250

2,980

South Florida Collegiate Baseball League

Baseball

June 4 - July 26, 2021

South County Regional Park, Miller Park, West Boynton Park and Recreation Center, Forest Hill High School, & Santaluces Athletic Complex

Southeast League

Baseball

June 4 - September 19, 2021

Roger Dean Cheverolet Stadium

150

2,652

Hurricane Junior Golf Tour South Florida Summer Kickoff

Golf

June 6 - 7, 2021

Boca Lago Country Club

72

75

United States Golf Association (USGA) U.S. Open Qualifying

Golf

June 7, 2021

The Bear's Club

70

N/A

Florida's Women's State Golf Association Amateur & Mid-Amateur Championship

Golf

June 7-10, 2021

The Falls Club of the Palm Beaches

96

68

Prospect Select National Showcase Palm Beach Classic & Futures

Baseball

June 8-12, 2021

Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, & Santaluces Athletic Complex

5,094

4,952

U.S. Dressage Olympic Qualification Event

Equestrian

June 8-12, 2021

Palm Beach International Equestrian Center

40

55

First Responder Games

Multi-sport

June 8-20, 2021

Multiple venues secured acrcoss Palm Beach County

2,226

1,866

USSSA Girls Fastpitch Gardens Swamp Classic

Softball

June 12-13, 2021

Lake Catherine Sportsplex, Palm Beach Gardens Community High School, Mirasol Park, & PGA National Park

900

460

Palm Beach County Sports Commission Event Report, May - September, 2021 Event Name

Sport

Event Dates

Venue

Athletes (Participants)

Room Nights

Prep Baseball Report - PBRT East Florida Select

Baseball

June 17-20, 2021

Ballpark of the Palm Beaches

480

350

USA BMX Gold Cup Regional Qualifier

BMX

June 18-20, 2021

Okeeheelee Park BMX Track

600

160

Balling on the Beach

Basketball

June 18-20, 2021

Palm Beach County Convention Center

2,370

3,744

USSSA Boca Fathers Day Classic

Softball

June 19 - 20, 2021

Caloosa Park, Burt Aaronson South County Regional Park, & Lake Charleston Park

220

N/A

SoFlo Summer Shootout

Lacrosse

June 19-20, 2021

Patch Reef Park & Seacrest Soccer Complex

640

N/A

Perfect Game Ultimate Baseball Championship

Baseball

June 22-25, 2021

Ballpark of the Palm Beaches

720

1,848

The Champion Course Junior Open at PGA National

Golf

June 23 - 24, 2021

PGA National Resort & Spa

72

75

Cal Ripken Baseball Rookie State Championship

Baseball

June 24 - 27, 2021

Gardens Park

600

1,738

American Legion Bob Borovy Memorial Invitational

Baseball

June 24 - 27, 2021

Santaluces Athletic Complex

220

150

Concacaf Gold Cup Training

Soccer

June 27-30, 2021

South County Regional Park & The Gardens North County District

150

380

Kids Fitness Festival of the Palm Beaches

Multi-sport

June 30, 2021

Jim Brandon Equestrian Center

N/A

N/A

Palm Beach County Sports Commission Event Report, May - September, 2021 Event Name

Sport

Event Dates

Venue

Athletes (Participants)

Room Nights

Cal Ripken Baseball 9U-11U State Championship

Baseball

July 1-4, 2021

Gardens Park

600

1,612

Perfect Game 13U WWBA Championship

Baseball

July 3-7, 2021

Ballpark of the Palm Beaches

1,020

1,780

Baseball Factory Firecracker Classic

Baseball

July 6-10, 2021

Roger Dean Chevrolet Stadium

450

200

Perfect Game Florida Tucci Lumber Endless Summer Classic

Baseball

July 8-12, 2021

Ballpark of the Palm Beaches

750

1,152

Big Dog Fat Cat KDW Shootout

Fishing

July 9-10, 2021

Sailfish Marina Resort

200

638

USTA Boys 18's & 16's National Clay Court Championships

Tennis

July 11-18,2021

Delray Beach Tennis Center, Delray Swim & Tennis Club Boca Grove Country Club, Indian Springs Country Club, The Oaks at Boca Raton, & more

490

2,480

Prospect Select The Wave Invitational

Baseball

July 17-21, 2021

Ballpark of the Palm Beaches

900

840

Cal Ripken Baseball 12U Regional Championship

Baseball

July 20-24, 2021

Okeeheelee Park

492

600

Perfect Game 13U National Showcase

Baseball

July 23-25, 2021

Ballpark of the Palm Beaches

200

240

"Little Mo" East Regionals

Tennis

July 31 - August 2, 2021

Ballen Isles Country Club

160

80

Cal Ripken Baseball 10U & 12U World Series

Baseball

August 6-14, 2021

Gardens Park

500

2,800

Palm Beach County Sports Commission Event Report, May - September, 2021 Event Name

Sport

Event Dates

Venue

Athletes (Participants)

Room Nights

NAIA Volleyball Opening Invitational

Volleyball

August 12-15 & August 18-19

Kesier University

436

1,200

Florida State Golf Association (FSGA) Women's Four Ball

Golf

August 14-15, 2021

Ballen Isles Country Club

96

100

USTA Summer Smash Sectionals

Tennis

August 21-23, 2021 & August 28-30, 2021

Delray Beach Tennis Center & Delray Beach Swim & Tennis Club, Boca Lago, Boca West Country Club, & Palm Beach Gardens Tennis Center

486

475

Skinner Strong Invitational

Baseball

September 3-6, 2021

Ballpark of the Palm Beaches

300

330

Fight Night

Boxing

September 10, 2021

Delray Beach Tennis Center

24

68

Florida State Golf Association (FSGA) Mid Amateur Four-Ball

Golf

September 11-12, 2021

Eastpointe Country Club

96

110

USTA Sunshine State Open

Tennis

September 11-13, 2021

Delray Beach Tennis Center

128

250

NAIA ITA (Intercollegiate Tennis Association) Regionals

Tennis

September 16-19, 2021

Patch Reef Park

80

150

Prospect Select Baseball - The Classic

Baseball

September 17-19, 2021

Ballpark of the Palm Beaches & Roger Dean Cheverolet Stadium

1,440

1,008

Baseball Factory Fall Classic

Baseball

September 24-26, 2021

Roger Dean Chevrolet Stadium

300

80

Florida Junior Tour

Golf

September 25-26, 2021

Quail Ridge Country Club

84

75

Palm Beach County Sports Commission Event Report, May - September, 2021 Event Name

Sport

Event Dates

Venue

Athletes (Participants)

Room Nights

Prospect Wire Florida Fall Classic

Baseball

September 25-26, 2021

Ballpark of the Palm Beaches

450

600

USTA National Women's 40, 50, 60, 70, 80 Clay Court Championships

Tennis

September 28- October 2, 2021

Palm Beach Gardens Tennis Center

134

150

Hardball 360 Fall Classic

Baseball

September 29-30, 2021

Ballpark of the Palm Beaches

120

300

34,162

54,186

TOTAL Participation & Room Nights

Events & Operations Event Support Lou Groza Award  Meet and determine watch list of 30 FBS kickers  Distribute watch list for school SIDs & national database  Discuss plans for annual celebration given Covid environment Boca Raton Bowl  Determine adequate hotel options for team in North County  Setup hotel site tours based on available properties  Work with ESPN Events on planning for team activities NCAA Golf Championships  Reconcile budget with NCAA for D2 Men’s Golf Championship  Coordinate with Florida Atlantic University for 2022 event planning 2026 CFP National Championship Game Bid  Solicit hotel bids for 2026 National Championship Game in partnership with the Orange Bowl Committee  Work with hotel partners to answer an questions and alleviate concerns

Finalizing Contract Obligations • • • • • • •

Prospect Select Palm Beach Classic WBSC Baseball Americas Qualifier Palm Beach Gardens Swamp Classic Sailfish Marina Bog Dog Fat Cat KDW USTA Florida Girls 12’s & 14’s Clay Court Championships Palm Beaches Spartan Spring Weekend DekaFit

Event Servicing •

Play at the Plate Fantasy Camp World Series

•

Briana Marie Cox NIT

•

Cal Ripken Baseball 12U Regional Championship

4C

•

Gainbridge LPGA at Boca Rio

•

“Little Mo” East Regionals

Grants 1. Category G Grants a. Prospect Wire Florida Fall Classic (September 25-26, 2021) – Ballpark of the Palm Beaches - $7,000 NEW b. Perfect Game WWBA Championship Weekend (October 7-11, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex - $70,000 c. USTA Columbus Day Open (October 9-11, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca West Country Club, Indian Spring Country Club, Boca Lago Country Club, Boynton Beach Tennis Center - $4,000 d. TimberTech Championship (November 1-7 2021) – The Old Course at Broken Sound - $30,000 e. Men’s Senior Baseball League (MSBL) Fall Classic (November 6-20, 2021) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium - $35,000 f. American Junior Golf Association (AJGA) Rolex Tournament of Champions (November 20-25, 2021) – PGA National Resort & Spa - $14,000 g. Garden of Life Palm Beaches Marathon (December 10-12, 2021) – Meyer Park Amphitheatre $15,000 h. Eye of the Hurricane (January 15-16, 2022) – The Gardens North County District Park - $15,000

4C

Sports-Development Sports Development Executive Summary In FY 21, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the month of July in FY 21.

Event Bids & Development A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners.

Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 21, and below is a breakdown of the development efforts over the past month: •

•

•

•

•

•

Bermud Football Association Women’s National Team Training o September 13-21, 2021 o 120 projected participants o 540 projected room nights SEC Women’s Soccer Championship o October 30-November 6, 2022 / October 29-November 5, 2023 / November 3-10, 2024 / November 2-9, 2025 / November 1-8, 2026 o 300 projected participants o 1,200 projected room nights Flag Football World Championship Tour (FFWCT) National Championship o September or October of 2021 o 600 projected participants o 780 projected room nights PrimeTime Events Uncommitted Fall Showcase o November 20-21, 2021 o 150 projected participants o 150 projected room nights Perfect Game 15U WWBA National Championship o July 22-29, 2022 o 5,160 projected participants o 15,000 projected room nights Perfect Game 16U WWBA National Championship

•

•

•

•

•

•

•

•

o July 14-21, 2022 o 6,000 projected participants o 18,000 projected room nights Perfect Game 17U WWBA National Championship o July 5-12, 2022 o 6,000 Projected participants o 18,000 Projected room nights Perfect Game 14U WWBA National Championship o July 7-14, 2022 o 3,200 projected participants o 10,000 projected room nights CONCACAF 17U Women’s Invitational o October of 2021 o 480 projected participants o 600 room nights Conference USA Men’s Golf Championship o April 23-28, 2023 o 112 projected participants o 700 projected room nights Conference USA Women’s Golf Championship o April 9-13, 2022 o 96 projected participants o 480 projected room nights Perfect Game Coaches Convention o October 4-7, 2021 o 500 Projected participants o 500 Projected room nights Perfect Game Youth Baseball Event o October 8-10, 2021 o 900 projected participants o 1,200 projected room nights Perfect Game 13U WWBA National Showcase o July 23-25, 2021 o 170 Projected participants o 255 Projected room nights

Event Site Visits When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 21, and below is a breakdown of site visits conducted over the past month: • • • •

CONCACAF – CONCACAF 17U Women’s Invitational – The Gardens North County District Park, International Polo Club, Village Park, South County Regional Park Florida Atlantic University (FAU) – Conference USA Men’s & Women’s Golf Championships – Banyan Cay Golf Club Perfect Game USA – Perfect Game All-American Showcase – Tropicana Field ClubCorp USA, Inc. & Porsche – ClubCorp Champions Classic – Porsche Driving Experience – Palm Beach International Raceway

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Bermuda Football Association Women's National Team Training

September 13-21, 2021

120

0

120

540

The Gardens North County District Park, FAU, International Polo Club

Working on Venue Availability

SEC Women's Soccer Championship

October 30-November 6, 2022 / October 29-November 5, 2023 / November 3-10, 2024 / November 2-9, 2025 / November 1-8, 2026

300

2000

2300

1,200

Rinker Athletic Complex, The Gardens North County District Park, International Polo Club

Working on Venue Specifications and Bid

Flag Football World Championship Tour (FFWCT) National Championship

September or October 2021

600

900

1500

780

The Gardens North County District Park, International Polo Club, Lake Lytal Park

Working on Venue Availability Working on Venue Availability

PrimeTime Events Uncommitted Fall Showcase

November 20-21, 2021

150

225

250

150

Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex

Perfect Game 15U WWBA National Championship

July 22-29, 2022

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

Perfect Game 16U WWBA National Championship

July 14-21, 2022

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

Perfect Game 17U WWBA National Championship

July 5-12, 2022

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

Perfect Game 14U WWBA National Championship

July 7-14, 2022

3,200

4,800

8,000

10,000

Various Facilities Throughout Palm Beach County

Working on Venue Availability & Bid Proposal

CONCACAF 17U Women's Invitational

October of 2021

480

600

1080

1,600

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

Conference USA Men's Golf Championship

April 23-28, 2023

112

168

280

700

PGA National Resort & Spa, Banyan Cay

Researching Course Interest

Conference USA Women's Golf Championship

April 9-13, 2022

96

144

240

480

PGA National Resort & Spa, Banyan Cay

Researching Course Interest

Perfect Game Coaches Convention

October 4-7, 2021

500

250

750

500

PGA National Resort & Spa

Working on Proposal

Perfect Game Youth Baseball Event

October 8-10, 2021

900

1350

2250

1200

Gardens Park, Lake Catherine Park, Jupiter Community Park, Jupiter Farms Park

Working on Venue Availability

Perfect Game 13U WWBA National Showcase

July 23-25, 2021

170

255

425

255

The Ballpark of the Palm Beaches

Awarded Event

Delray Beach Open Pickleball

March 23-27, 2022

1,200

1000

2000

1200

Delray Beach Tennis Center

Awarded Event

APP Masters - Pickleball

January 8-17, 2022

1800

1500

2500

2000

Patch Reef Park

Awarded Event

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

US Open Table Tennis Championships

December of 2021

500

750

1250

1,500

Palm Beach County Convention Center or South Florida Fairgrounds

Working on Facility Availability

International Table Tennis Federation Pan American Championships

November 8-14, 2021

700

1,050

1,750

3,000

Palm Beach County Convention Center or South Florida Fairgrounds

Working on Facility Availability

Tropical 7's International Youth Rugby Tournament

April 11-17, 2022

1,000

1,500

2,500

2,000

Village Park or The Gardens North County District Park

Working on Proposal

CONCACAF Gold Cup & Trainings

June 26-July1, 2021

120

0

120

500

The Gardens North County District Park & South County Regional Park

Awarded Event

3v3 Live West Palm Beach

24-Jul-21

150

300

450

50

Okeeheelee Park

Working on Facility Availability

Prep Baseball Report East Florida Select

June 17-20, 2021

720

1,080

1,800

675

Ballpark of the Palm Beaches

Awarded Event

Prep Baseball Report Florida Junior Future Series Summer Kickoff

May 15-16, 2021

150

300

450

150

Ballpark of the Palm Beaches

Awarded Event

USA BMX Gold Cup Regional Qualifier

June 18-20, 2021

600

900

1500

375

Okeeheelee BMX

Awarded Event

Ripken on Tour

July or August 2022

500

750

1250

1,200

Gardens Park & The Ballpark of the Palm Beaches

Working on Facility Availability

U.S. Youth Soccer National Championships

July 20 -25, 2022, 2023, 2024

3600

2000

2500

10000

International Polo Club

Submitted Bid Proposal

Palm Beach United Water Polo - FEC Summer Classic

June 5-6, 2021

100

80

100

300

Boca Raon High School

Awarded Event

Shark Wake Park Open

June 11-13, 2021

60

300

360

150

Shark Wake Park 561

Awarded Event

USA BMX National Event

January or October of 2022

1,000

1,500

2500

1,500

Okeeheelee BMX

Working on Bid Proposal

Balling on the Beach (Middle School Basketball Tournament)

June 18-20, 2021

1,200

1,800

3000

1,800

Palm Beach County Convention Center

Awarded Event

USA Track & Field Masters 5K Cross Country Championships

October or November of 2022

400

400

800

400

South County Regional Park

Not Awarded Event

World Baseball Softball Confederation (WBSC) Baseball Americas Qualification Event

May 30 - June 5, 2021

320

5000

5320

2,000

Ballpark of the Palm Beaches & Clover Park

Awarded Event

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

American Cornhole League

September 3-5, 2021

100

2,000

2100

400

Palm Beach County Convention Center

Submitted Bid Proposal

US National Cheer & Dance Championship

April 17-18, 2021

1,000

2,000

3,000

250

South Florida Fairgrounds

Awarded Event

NAIA Men's Soccer National Championship Opening Round

April 22-24, 2021

160

2,000

2160

250

Keiser University

Awarded Event

NAIA Women's Volleyball National Championship Opening Round

17-Apr-21

80

500

580

100

Keiser University

Awarded Event

NAIA Football Championship Series

April 17 & 24, 2021

120

2,000

2,120

200

Keiser University

Awarded Event

Esports Travel Summit

July of 2023, 2024 or 2025

200

200

400

400

Palm Beach County Convention Center

Working on Bid Proposal with PBCCC

Palm Beach Poker Classic

March 18-28, 2021

500

50

550

150

Palm Beach Kennel Club

Awarded Event

Delray Beach Pickleball Open

March 18-21, 2021

850

1,000

1,850

1000

Delray Beach Tennis Center

Awarded Event

International Wake & Waterski Federation (IWWF) Pan American Wakeboard Championships

June 11-13, 2021

160

500

660

450

Shark Wake Park 561

Awarded Event

Awarded Event

International Tennis Federation (ITF) Senior World Championships

May 1-14, 2022

800

1,200

2,000

2,500

The Polo Club of Boca Raton, Woodfield Country Club, Boca West Country Club, Boca Grove, PBG Tennis Center, PGA National Resort

International Tennis Federation (ITF) Super-Senior World Championships

April 23-May 7, 2022

950

1,425

2,375

3,562

Delray Beach Tennis Center, Delray Beach Swim & Tennis Club & Boynton Beach Tennis Center

Awarded Event

Florida Sports Foundation Summit

May of 2022

80

80

160

240

Marriott Singer Island

Working on Bid Proposal

DEKAFIT Presented by Spartan Race

May 1 or 8, 2021

2,000

3,000

5,000

625

Palm Beach County Convention Center

Finalizing Event Details

Legendary Sports Group Box Lacrosse

February 18-20, 2022

600

900

1500

900

Abacoa Community Park, Village Park, West Boynton Park, Caloosa Park

Finalizing Event Details

National Scholastic Athletic Foundation Outdoor Nationals

March 14-18, 2022

800

1,200

2,000

1,400

Jupiter Community High School

Working on Event Details

Professional Fighers League

April 4-August 28, 2021

500

0

500

10,000

Palm Beach County Convention Center

Reviewing Bid Opportunity

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

AAU Florida Gold Karate Championships

10-Apr-21

365

550

915

250

Boynton Beach High School

Awarded Event

Eminence Cup

Octobre 28-November 3, 2021

1,500

2,250

3750

6,750

Palm Beach County Convention Center

Working on Bid Proposal with PBCCC

Prmier Soccer Services Copa Rayados Internacional

November 24-28, 2021 / November 2327, 2022 / November 22-26, 2023 / November 27-December 1, 2024

5,000

7,500

12500

10,000

International Polo Club

Submitted Bid

USA Powerlifting Florida State Championships

April 10-11, 2021

150

150

300

75

Hilton Palm Beach Airport

Awarded Event

Palm Beach Volleyfest #3

March 26-28, 2021

825

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Volleyfest #2

February 26-28, 2021

825

825

1650

150

South Florida Fairgrounds

Awarded Event

Cloverleaf

March 19-21, 2021

1,650

1,650

3,300

660

Palm Beach County Convention Center & South Florida Fairgrounds

Awarded Event

FAU Paradise Invitational

February 8-9, 2021

70

105

175

260

Boca Lago Golf Club

Awarded Event

NCAA Division I Men's Soccer National Championship First & Second Round

April 23-26, 2021

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

240

1,500

1,740

750

FAU Stadium

Working on Bid Proposal

NCAA Division I Women's Soccer National Championship April 24-27, 2021 or April 26-29, 2021 First & Second Round Elite Tournaments Major Soccer Tournament

December 3-5, 2022

10,000

16,000

26,000

15,600

International Polo Club

Not Awarded Event

Palm Beach Juniors Palm Beach Classic

February 12-14, 2021

825

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Volleyfest #1

January 22-24, 2021

825

825

1650

150

South Florida Fairgrounds

Awarded Event

Palm Beach Juniors Season Kickoff

January 1-3, 2021

825

825

1650

150

South Florida Fairgrounds

Awarded Event

Sun Conference Women's Flag Football Tournament

March 20, 2021

96

250

346

100

Working on Venue Specifications & Availaiblity

Not Awarded Event

CONCACAF Beach Soccer

April of 2021

200

500

700

450

Riviera Beach

Not Awarded Event

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

CONCACAF Olympic Qualifier

May or June 2021

80

2,500

2,580

500

International Polo Club or FAU Stadium

Not Awarded Event

Perfect Game WWBA World Championship

October 7-11, 2021

1,584

2,250

3,834

3,500

Rorger Dean Chevrolet Stadium

Submitted Bid Proposal

Perfect Game WWBA Freshmen World Championship

October 7-11, 2021

1,152

1,728

2,880

2,600

Ballpark of the Palm Beaches

Submitted Bid Proposal

Perfect Game WWBA 14U World Championship

October 16-19, 2021

468

702

1,170

900

Ballpark of the Palm Beaches

Submitted Bid Proposal

IWWF Pan American Wakeboard Championships

May 27-31, 2021 (Tentative)

150

500

650

450

Shark Wake Park 561

Awarded Event

Southern Invitational

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

Perfect Game Ultimate Baseball Championship

June 22-25, 2021

720

1080

1800

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Perfect Game 13U WWBA National Championship

July 3-7, 2021

648

972

1620

1,500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Workng on Bid Proposal

Next Level Greats 7v7 Flag Football

February 6-7, 2021

300

300

600

150

Lake Lytal

Awarded Event

Washington Spirit Preseason Training

March 1-17, 2021

40

0

40

500

FAU, PBAU, Lynn University, The Gardens North County District Park

Awarded Event

International Slow Pitch Softball (ISPS) World Championship

May/June/August/September of 2021

900

1,350

2,250

500

Various Softball Fields Throughout Palm Beach Researching Softball Field County Availability

Jackson T. Stevens Cup

October 16-19, 2022

160

3,000

3,160

500

Seminole Golf Club

Awarded Event

ClubCorp Club Life Champions Classic

October 9-17, 2021

500

750

1250

1,850

PGA National Resort & Spa

Awarded Event

USA BMX National Event

January 29-31, 2021

800

1200

2000

1,050

Okeeheelee BMX

Working on Venue Availability

AAU Basketball South Florida Regional

January 15-17, 2021

600

600

1200

360

Palm Beach County Convention Center

Finalizing Proposal for Submission

USA Archery Target Nationals & U.S. Open

August 10-13, 2022 & August 9-12, 2023

400

600

504

985

The Gardens North County District Park or the International Polo Club

Working on Bid Proposal

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

Southern Invitational

March 1-2, 2021

100

150

250

200

The Falls Club

Awarded Event

USGA Walker Cup

May 8-9, 2021

100

500

600

700

Seminole Golf Club

Awarded Event

National Collegiate Baseball Association (NCBA) Division I World Series

May 27th - June 4th, 2021

200

300

500

500

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

80

80

160

206

Wyndham Grand Jupiter at Harbourside

Submitted Bid

Perfect Game 15U WWBA National Championship

July 9-16, 2021

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 16U WWBA National Championship

July 16-23, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Perfect Game 17U WWBA National Championship

July 23-30, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Not Awarded Event

Small College Basketball Tipoff Classic

November 4-5, 2022

160

2,000

2,160

600

Greene Complex at PBAU

Did Not Pursue this Event

NXL Paintball World Cup

November 10-14, 2021

2,000

3,000

5,000

3,000

Researching Venue Opportunities

Working on Venue Specifications

ProspectWire Summer Classic

June 25-30, 2021

750

1,125

1,875

1,300

Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Venue Availability Working on Venue Availability Working on Venue Availability

CSE's Southeast Softball Nationals

July 23-25, 2021

900

1,350

2,250

1,180

Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional

Game Day USA Junior All American Game

January 15-17, 2021

150

225

375

300

Rinker Athletic Complex, Gardens Park

100,226

160,929

256,354

230,318

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

CONCACAF

CONCACAF U17 Women's Invitational

The Gardens North County District Park, International Polo Club, Village Park, South County Regional Park

7/29/2021

Florida Atlantic University (FAU)

Conference USA Men's & Women's Golf Championships

Banyan Cay Golf Club

7/22/2021

Perfect Game

Perfect Game All-American Showcase

Tropicana Field

7/14/2021 - 7/16/2021

ClubCorp USA, Inc. & Porsche

ClubCorp Champions Classic - Porsche Driving Experience

Palm Beach International Raceway

7/13/2021

Florida Sports Foundation

FSF Summit

Marriott Singer Island

6/3/2021

Perfect Game

Perfect Game Coaches Convention & Charity Golf Classic

PGA National Resort & Spa

6/2/2021

ClubCorp

ClubCorp Champions Classic

PGA National Resort & Spa

5/19/2021

Tropical 7's Rugby

Tropical 7's International Youth Rugby

Village Park, The International Polo Club & The Gardens North County District Park

5/18/2021

Sunshine State Games

Sunshine State Games Lacrosse

The Gardens North County District Park & The Ballpark of the Palm Beaches

5/5/2021

Iconic Creative Agency

Balling on the Beach

Palm Beach County Convention Center

4/29/2021

United States Ninja League

USNL Quarter & Semi Finals

Okeeheelee Park - Jim Brandon Equestrian Center Covered Arena

4/8/2021

Pro Watercross

Pro Watercross World Championship

Okeeheelee Park, Lake Ida Park, South County Regional Park

4/13/2021

DS Sports Ventures

Prospectwire Summer Baseball Event

Ballpark of The Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex, Gardens Park, Olympia Park

4/8/2021 - 4/9/2021

NCAA Golf

NCAA D2 Golf National Championship

PGA National Resort & Spa

4/7/2021 - 4/8/2021

US Cheerleading Association

National Cheerleading Event

Convention Center & South Florida Fairgrounds

4/1/2021

USA Track & Field

USA Track & Field Masters 5K

South County Regional Park

3/17/2021

Sport Administration

Eminence Cup

Palm Beach County Convention Center, Hilton West Palm Beach, Rosemary Square, Downtown WPB, Palm Beach Island

3/7/2021

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

Legendary Sports Group

Box Lacrosse Event

Abacoa Community Park, Village Park, West Boynton Park, Caloosa Park

3/1/2021

Cressey Sports Performance

Professional Baseball Training Program & Ivy League Training Program

Cressey Sports Performance

2/12/2021

Play at the Plate

Play at the Plate

Santaluces Athletic Complex

2/12/2021

National Scholastic Athletics Foundation

NSAF Track Outdoor Nationals

Boca Raton High School, Cardinal Newman, Dwyer High School, The Benjamin School, Jupiter Community High School

2/10/2021

United States Golf Association (USGA)

Walker Cup

Seminole Golf Club

2/9/2021

MGO Events & ISHA

WBSC Baseball Americas Qualification

Ballpark of the Palm Beaches

1/26/2021

International Slow Pitch Softball

ISPS Florida Championship

Burt Aaronson South County Regional Park, Ballpark of the Palm Beaches, Okeeheelee Park & Seminole Palms Park

1/11/2021

Washington Spirit (NWSL Team)

Washington Spirit Preseason Training

Palm Beach Atlantic University's Rinker Athletic Complex, The Gardens North County District Park & PGA National

1/8/2021

World Baseball Softball Confederation (WBSC)

WBSC Baseball Americas Qualification

Ballpark of the Palm Beaches

12/16/2020

Corrigan Sports Enterprises

Brine National Cup

The Gardens North County District Park & International Polo Club

12/15/2020

Game Day USA

Game Day USA JAAG

Miller Park, Olympica Park, Little League Park, Santaluces Athletic Complex, Phipps Park, Gardens Park, Jupiter Community Park

12/2/2020

NXL Paintball

NXL Paintball World Cup

Burt Aaronson South County Regional Park, International Polo Club, John Prince Park, Ballpark of the Palm Beaches & The Gardens North County District Park

11/17/2020

Florida Mayhem & Mutineers

Various Esport Event Opporunities

Palm Beach County Convention Center

10/29/2020

US Youth Soccer

Various Event Opportunities

International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex

10/27/2020

Perfect Game

Perfect Game WWBA

Jetblue Park, Lee County Sports Complex

10/8/2020

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o

Press releases published to PalmBeachSports.com • Palm Beach County Sports Commission to Host Back-to-School Football Fun Fest Presented by Baptist Health •

Kids Fitness Festival of The Palm Beaches Presented by Baptist Health

•

Palm Beach County to Host Cal Ripken Baseball 10U and 12U World Series

•

Lou Groza Collegiate Place-Kicker Award Announces 2021 Preseason Watch List

•

Palm Beach County Sports Facility Guide Wins Prestigious Charlie Awards

4C

Social Media & Digital Advertising Social Media: • Internally managing the PBCSC social media engagement • Developed monthly calendar of social media posts across multiple platforms • Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more Top performing social media posts: • USTA Clay Court Championships (Instagram) • Sports Facility Guide wins prestigious awards from Florida Magazine Association (Twitter) • WPTV coverage of the Back to School Football Fun Fest presented by Baptist Health (Facebook) • Lou Groza Award watch list announced (Twitter)

4C

Back to School Football Fun Fest Presented by Baptist Health The Palm Beach County Sports Commission, in partnership with Baptist Health, the Miami Dolphins, and Delray Beach Parks and Recreation, hosted the Back-to-School Football Fun Fest Presented by Baptist Health on Saturday, July 24 at Pompey Park in Delray Beach.

Children ages 5-14 practiced football and then heard an inspiring message from Miami Dolphins alumni O.J. McDuffie.

“You have to get better every day you’re out here, you can’t stay the same,” McDuffie told the crowd of young athletes. “Start that base now with education because in order to get to that next level you need that foundation.”

The 250 children in attendance received a complimentary backpack, school supplies, and a t-shirt. Backpacks were provided by Fergo Apparel. After the clinic, food and beverage were provided by the Delray Beach Police Department and Delray Beach Parks and Recreation. Professional barbers were on hand to provide free back-to-school haircuts.

The Back-to-School Football Fun Fest was a new event created by the Palm Beach County Sports Commission, funded by donations from corporate partners to emphasize education, physical fitness, and positive choices for youth in a safe and fun sports environment. The event took place at Delray Beach’s Pompey Park, a 17.5-acre park conveniently located minutes from downtown Delray Beach. In addition to ample field space, the park also features a gymnasium, indoor and outdoor basketball courts, lighted tennis and racquetball courts, a playground, conference rooms, and batting cages.

4C

Earned Media

Earned Media Report from the Lou Groza Award Preseason Watch List On July 28, the Palm Beach County Sports Commission announced the Lou Groza Award Preseason Watch List.

While a non-contract event for our sports commission, the award annually attracts national and mainstream media attention. The widespread coverage of the watch list resulted in a strong earned media impact for the Palm Beach County Sports Commission and The Palm Beaches as a whole. Coverage resulted in over 50 direct mentions of our sports commission and destination from national media outlets.

The Lou Groza Award preseason watch list and our destination reached millions of people through media with • 10,448,550 in total online and print audience • $573,897 in total online and print publicity

4C

Advertising & promotion Sports Destination Management The Palm Beach County Sports Commission was featured in the recent issue of Sports Destination Management, a premier sports tourism industry publication. The magazine published an article detailing lacrosse’s prominence in Palm Beach County. The piece is a great marketing tool that will be seen by key sports events owners and industry partners.

4C

Award & Honors

The Palm Beach County Sports Commission was awarded two prestigious Charlie Awards from the Florida Magazine Association for the Sports Facility Guide to The Palm Beaches. The Guide was honored with top honors for best new magazine and best cover design. The Palm Beach County Sports Commission’s Facility Guide to The Palm Beaches is a major tool used by the sports commission to promote and maintain Palm Beach County's status as a premier sports tourism destination. The guide features in-depth venue profiles, high-quality photos, and essential information geared toward prospective event owners.

4C

Orange Bowl Youth Football Clinic Orange Bowl Field at Glades Pioneer Park, Belle Glade

The Palm Beach County Sports Commission (PBCSC) teamed up with the Orange Bowl to host a Youth Football Clinic on Orange Bowl Field at Glades Pioneer Park. The Orange Bowl Youth Football Clinic took place on June 22nd from 9am – 11am. The Miami Hurricanes, led by head football coach Manny Diaz, rolled into Palm Beach County to organize the football camp, which was free and open to the public.

Over 120 youth from Belle Glade attended the Orange Bowl Youth Football Clinic. Participants ages ranged from 3 to 14. Coach Manny Diaz was accompanied by his assistant coaches to provide football instructions, conditioning workouts, and oversee football drills. The University of Miami also brought members of its football team to teach the participating youth, such as Palm Beach County native Amari Carter, freshman quarterback Tyler Van Dyke, and nationally renowned wide-receiver, Mark Pope. Miami Hurricane football alumni, such as Travis Benjamin and Super Bowl Champion Damien Berry, also taught the participating youth lessons on football and life. All participants received a free shirt and a picture with Obie the Orange.

The Palm Beach County Sports Commission has delivered two marquee youth football clinics to Belle Glade over the last 2 years. In addition to the Orange Bowl Youth Football Clinic, the Sports Commission also hosted the Super Bowl LIV Football Camp during January of 2019. Belle Glade enjoys a rich legacy of football, which makes it a prominent destination for football related camps and clinics.

Back to School Football Fun Fest Presented by Baptist Health The Palm Beach County Sports Commission, in partnership with Baptist Health, the Miami Dolphins, and Delray Beach Parks and Recreation, hosted the Back-to-School Football Fun Fest Presented by Baptist Health on Saturday, July 24 at Pompey Park in Delray Beach.

Miami Dolphin Alumni O.J. McDuffie and Miami Dolphins Cheerleaders interacted with the over 250 Palm Beach County youth in attendance.

Back to School Football Fun Fest Presented by Baptist Health The Back-to-School Football Fun Fest is a new event created by the Palm Beach County Sports Commission and funded by donations from partners to emphasize education, physical fitness, and positive choices for youth in a safe and fun sports environment.

The 250 children in attendance received a complimentary backpack, school supplies, and a t-shirt. Backpacks and t-shirts were provided by Fergo Apparel.

Back to School Football Fun Fest Presented by Baptist Health Baptist Health Trainer Frankie Ruiz kicked things off with a lesson to all the athletes in attendance on proper warmup and stretching techniques.

After warmup, the kids were ready to get the football fest started.

Back to School Football Fun Fest Presented by Baptist Health Free back-to-school haircuts were available during the event.

Five professional barbers/stylists were on hand cutting free hair for boys and girls.

Back to School Football Fun Fest Presented by Baptist Health After the football clinic, food and beverage were provided by the Delray Beach Police Department and Delray Beach Parks and Recreation.

The police department brought their special snow cone and ice cream trucks.

The Back-to-School Football Fun Fest, was held July 24 at Pompey Park in Delray Beach.

The event brought solid media attention. This community event resulted in a significant impact as detailed below.

Earned Media Report

• • •

The Back-to-School Football Fun Fest Presented by Baptist Health reached across the community through media with 271,846 views in local TV news audience 13,571 views in total online and print audience

• This widespread coverage turned in a strong earned media value for the event and partners with: • $42,182 in national and local TV news publicity • $651 in total online and print publicity

Kids Fitness Festival of The Palm Beaches Presented by Baptist Health

Kids Fitness Festival of The Palm Beaches Presented by Baptist Health

Kids Fitness Festival of The Palm Beaches Presented by Baptist Health

Earned Media Report

The Kids Fitness Festival of The Palm Beaches Presented by Baptist Health, was held June 30, 2021, at the Jim Brandon Equestrian Center in West Palm Beach. The event garnered strong media coverage. This community event resulted in a significant impact as evidenced below:

• •

The Kids Fitness Festival of The Palm Beaches Presented by Baptist Health reached across the community through media with 17,115 views in local TV news audience 1,939 views in total online and print audience

• • •

This coverage turned in a strong earned media value for the event and partners with: $42,182 in national and local TV news publicity $3,111 in total online and print publicity

•

Palm Beach County to Host Cal Ripken Baseball 10U and 12U World Series WEST PALM BEACH, Fla. -- In partnership with the Palm Beach Gardens Youth Athletic Association, the Palm Beach County Sports Commission will simultaneously host the Cal Ripken Baseball 10U and 12U World Series from August 613 at Gardens Park in Palm Beach Gardens.

Cal Ripken World Series events are one of the most prestigious stages for little league baseball players. Cal Ripken Baseball is the national baseball division of the Babe Ruth League for youth players ages 4 to 12 that includes local interleague play as well as a postseason tournament tract that features a district tournament, state tournament, regional tournament, and a World Series.

The Cal Ripken 10U World Series first took place in Palm Beach County in 2016. This year marks the first time Palm Beach County will host both the 10U and 12U World Series events.

The host site for this world-class tournament, Gardens Park in Palm Beach Gardens, consists of eight lighted baseball fields and six batting cages, perfect for events of this caliber. The venue also features a stadium showcase field and a state-of-the-art training facility.

“Palm Beach Gardens is a small town rooted in family values, especially youth sports,” said Tony Badala, President for the Palm Beach Gardens Cal Ripken League. “We realize that it takes more than a ballpark to bring a Babe Ruth World Series to town. We have the support of the City Council, City Staff, County Commissioners, the Palm Beach County Sports Commission, as well as the entire community. These events will be placed on center stage to provide the participants with a competitive, memorable and cultural experience that will exceed everyone’s expectations.”

Like many events hosted by the Palm Beach County Sports Commission, these World Series events are fantastic opportunities to bring first-time visitors from around the country to The Palm Beaches. 20 teams will bring nearly 300 players and coaches to the area in addition to thousands of spectators seeking to watch the high-level competition on one of the largest stages in little league baseball.

“The Cal Ripken Baseball 10U and 12U World Series are marquee events in the youth baseball world and we could not be more excited to once again bring the world’s best athletes to The Palm Beaches,” said George Linley, Executive Director of the Palm Beach County Sports Commission. “Baseball has been key in our post-pandemic recovery efforts and elite travel events like these World Series will continue that positive trend.”

Palm Beach County Sports Facility Guide Wins Prestigious Charlie Awards WEST PALM BEACH, Fla. -- The Palm Beach County Sports Commission has been awarded two prestigious Charlie Awards from the Florida Magazine Association (FMA). The awards were presented at the FMA’s annual awards gala. The Palm Beach County Sports Commission’s Facility Guide to The Palm Beaches won in two categories for Best Cover Design and Best New Magazine.

Published by Passport Publications in West Palm Beach, Florida, the Facility Guide to The Palm Beaches is the definitive publication on sports venues in Palm Beach County. In the comprehensive guide, readers will find that large-scale professional spectator sports are just one part of what makes The Palm Beaches a world-class sports destination. In addition to the many professional organizations that have hosted events in Palm Beach County, hundreds of amateur and youth sporting events call the region home each year. The Palm Beaches boast diverse and versatile venues, including immaculate multipurpose fields, two Major League Baseball Spring Training venues, softball diamonds, hardwood courts, hockey rinks, equestrian fields, swimming pools, and so much more – all of which can be found in the Facility Guide to The Palm Beaches.

“Creating a robust comprehensive guide takes many months of designing, writing, photography, and editing,” said Michael Zeff, Senior Director of the Palm Beach County Sports Commission. “It is an honor to be recognized by the Florida Magazine Association for that hard work.”

Founded in 1953, the Florida Magazine Association is a professional community for publishing professionals throughout the state. FMA is the largest state magazine association in the nation. FMA strives to “promote excellence and the standing of magazines in the Florida publishing industry and “to be the forum for networking, education, recognition, and advocacy for Florida’s magazine industry."

The Palm Beach County Sports Commission’s Facility Guide to The Palm Beaches is a major tool used by the sports commission to promote and maintain Palm Beach County's status as a premier sports tourism destination. The guide features in-depth venue profiles, high-quality photos, and essential information geared toward prospective event owners.

The guide is available online for free download by clicking the button below.

Newsletter of the Palm Beach County Film and Television Commission | August 2021

IN THIS ISSUE 1 ZAC BROWN BAND IN PBC 2 SPORTS ILLUSTRATED 3 RENOVATION ISLAND 4 OTT SUMMER AIRINGS 5 MUCK CITY ON HBO 6 UNIQUE NEIGHBORHOODS 7 SUMMER BREAK ON SET

2195 Southern Boulevard, Suite 520 West Palm Beach, FL 33406

pbfilm.com

MUSIC VIDEO INSPIRES UNITY Grammy-Award winning, multi-platinum country Same Boat Concept Video music group Zac Brown Band filmed the music video for their latest hit single, Same Boat, in The Palm Beaches. With lyrics like “We're all in the same boat / Fishing in the same hole / Wondering where the same time goes…,” the song is an ode to unity and hope. Wanted Man Pictures out of Nashville, TN filmed vignettes Same Boat Concept Video with real people throughout Palm Beach County, most prominently in The Glades, to show the joys of small-town American life. They also captured a performance with the band along the docks at Tanah Keeta in Jupiter.

“It’s about how we all go through the same things, all together,” Brown said in a statement. “It is a chance to be able to remind people to be positive, be good to each other and show empathy. You don’t know what it’s like to walk around in someone else’s shoes. We’re all human beings.

Let’s spread some love around and show Tanah Keeta kindness to each other.” Same Boat is their first release under a new agreement between Warner Music Nashville and Home Grown Music and a kick-off to their upcoming Comeback Tour. The song has the laid-back guitar sound that powered their previous megahits like Chicken Fried and Knee Deep, Band Members but with what Rolling Stones describes as an “upbeat plea for peace and coexistence”. The concept video for the song is currently available at youtube.com/watch?v=QQ0o-3tdF1s, with the official video to be released this month at zacbrownband.com.

STRIKE A POSE IN THE PALM BEACHES The Sports Illustrated Swimsuit Issue is an annual celebration of the world’s top models, celebrities and athletes posing in locales across the globe. In the 2021 edition released in July, private homes in Boca Raton and Valentina Sampaio Ocean Ridge served as stunning backdrops for supermodels Valentina Sampaio and Brooks Nader. The homes were secured by Jane Sangster of Location Resources out of Miami Beach, with production services by Cindi Blair Productions out of New York. “The lush vines and pops of color of the Mediterraneanstyled villa in Boca Raton coupled with the pristine, modern feel of the infinity pool leading to the edge of the shoreline in Ocean Ridge are two enchanting examples of the variety of locations that can be found in The Palm Beaches,” said Christina LaBuzetta of Location Brooks Nader Resources. See more at swimsuit.si.com.

WELLINGTON FAMILY’S BIG HIT ON HGTV HGTV will spotlight Wellington, West Palm Beach and Delray Beach during season two of its internationally syndicated hit series Renovation Island. The program, centered on the Baeumler family’s epic adventure to Baeumler Family restore a rundown resort in the Bahamas, airs in 32 countries. The season one finale was the highest-rated 8pm telecast across all nights of the week in HGTV’s history. Loren Ruch, Group SVP for Programming & Development proclaimed that “Renovation Island over delivered on every success metric,” adding that it’s “promising to see the incredible viewer response to a show that doesn’t limit the definition of home to the four walls of a traditional house.” When they’re not in the Caribbean, renovation experts Bryan, his wife Sarah and their four children now call The Palm Beaches home. Learn more about the series at hgtv.com/shows/renovation-island.

4.D

FOCUS ON FILM ON THE TOWN SUMMER AIRINGS On the Town in The Palm Beaches, the signature lifestyle series that highlights the best of Palm Beach County’s dining and attractions, returns to the South Florida PBS broadcast lineup up this summer. South Florida PBS began airing episodes beginning July and will run through September on its two stations, WXEL and WPBT. The shows will air Tuesdays at 7:30pm on WPBT and Thursdays at 5:30pm on WXEL. “We’re proud to offer this perennial favorite to our viewers,” says Joyce Belloise, Vice President of Content and Community Partnerships for South Florida PBS. “It’s always a great adventure whenever host Frank Licari dares to explore any place in Palm Beach County.” Episodes have highlighted all regions of the county, including Belle Glade, Boca Raton, Jupiter and more. Learn about the series Licari On Location at southfloridapbs.org/on-the-town.

MUCK CITY SERIES BUILDS AUDIENCE 4th and Forever: Muck City chronicles one of the greatest rivalries in all of football—the battle between neighboring Pahokee and Glades Central High Schools, as well as the tightly knit communities that surround them. Produced by Jupiter Entertainment, the eight-episode docuseries tells the story of The Glades, an area that has produced more NFL stars than anywhere else in the United States. Originally premiering in May 2020 on CuriosityStream, the series is now also available on HBO and HBO Max which stands at 64 million global subscribers including over 44 million domestic customers. The series falls under the “Documentaries” category next to other popular titles that also filmed partially in Palm Beach County, such as Being Serena and Tiger. For more information, visit hbomax.com.

Rival Teams in The Glades

WHEELHOUSE TEES OFF IN BOCA Wheelhouse Studios out of Coral Springs certainly has plenty of excellent golf courses to choose from when producing commercials for various golfing accessories.

However, Wheelhouse has returned repeatedly to one particular spot in Palm Beach County, filming six commercials there already in 2021. Their favorite location?

Osprey Point Golf Course in Boca Raton. BTS at Osprey Point One of the top courses in Florida with a serene setting and lush playing surfaces from tee to green, Osprey Point is cameraready! “Osprey Point Golf Course has been our go-to location for all the latest golf products featured on commercial spots produced by Wheelhouse Studios,” commented Christopher Verna, Director/Producer. “The beautiful conditions and helpful staff always makes for a successful shoot.” See their work at wheelhousestudios.tv.

JUST MY TYPE OF COMEDY Clandestine meetings...surprising shtick...all in a days work in the writer’s room.

But is their romance greenlit? Punch Line Productions out of Boca Raton is putting the finishes touches on a new romantic comedy series titled Just My Type. Writer and creator Jill Melody told South Florida Theater Magazine in a recent interview that she is delighted that “the show employs so many talented local Florida performers as well as a stellar crew. Many have experienced long- or short-term unemployment because of COVID.” Amidst the challenges of COVID compliance and safety on set, Melody shared, “But make no mistake, shooting a comedy is always fun. We do not let anything stand in the way of the creative process.” Keep up with production updates at facebook.com/PunchLineProductionsLLC. Cast On Set

NEW PROGRAMS ON THE PALM BEACHES TV

2

If you’re craving new shows, The Palm Beaches TV offers a variety of programming to satisfy the question of what you should watch next. You can tune in for series programming for On the Town in The Palm Beaches, Hooked on The Palm Beaches, Golf; The Par-Fect 18, Art Adventures of The Palm Beaches and so much more! With over 40 hours of original high quality family friendly programming, there is certainly a show to satisfy your television content appetite. Plus, there are many ways to watch The Palm Beaches TV. Search for The Palm Beaches TV on your ROKU connected device, Art Adventures of The Palm Beaches download the free mobile app, or tune in online at ThePalmBeaches.TV where you can watch the live channel Hooked On The Palm Beaches or choose your programming by selecting video on demand. Fore more info, visit ThePalmBeaches.TV.

FOCUS ON FILM A CLIFFHANGER IN PARADISE LGW Mediaworks out of West Palm Beach entices viewers with a “What happens next?” cliffhanger at the end of a recent promo video for Polar Bear Coolers. Filmed in the tropical paradise setting of Peanut Island in Riviera Beach, the male lead strolls along the dock and finds a treasure map. He rushes to the "X marks the spot", only to find that a beautiful woman found the map and the treasure first! Viewers are then directed to another link to see the next part of the story, much like a treasure hunt. When asked about their experience filming on Peanut Island, VP of Video Services Dan Doskey shared, “The beauty and color of the water at high tide is hard to beat anywhere in South Florida.” See the video on YouTube at youtu.be/76R6U8uQMAc. BTS with LGW

LIVE FROM MORIKAMI Palm Beach County has hundreds of film-friendly locations that make gorgeous backdrops for commercials, print ads, television or film projects. The cast and crew of the weekly internet talk show, Delray Morning Live, recently took the opportunity to enjoy one such location when they chose to broadcast their show from the Morikami Museum and Japanese Gardens in Delray Beach. Hosts Amanda and Jamael spent the morning enjoying art exhibits and learning about the many Japanese cultural elements on display. To learn more about the picturesque Morikami Museum and Japanese Gardens, visit morikami.org. Delray Morning Live is produced by the Delray Beach Chamber of Commerce. To watch episodes of the show, visit: delraybeach.com/ delray-morning-live.

Morikami Museum

FINDING YOUR INNER ALPHA Wholistic life coach Angela Kerri enlisted the expertise of West Palm Beach-based production company Beyond The Pines Productions to make the creative vision for her new promo video, Alpha Woman, come to life.

Angela Kerri Kerri specializes in assisting professional women to expand and achieve their full potential, and the promo showcases her ability to identify the balance between professional and personal goals. Filming took place in a variety of locations throughout The Palm Beaches, including Lake Ida Park, South Inlet Park, Okeeheelee Park, Patch Reef Park and Red Reef Park. From serene walks along a jetty at dusk to meditation on the boardwalks of our natural areas, the promo highlights some of the ways visitors can connect with the great outdoors in Palm Beach County. See more online at angelakerri.com and beyondthepinesproductions.com.

Jetty at South Inlet Park

HOLEY MOLEY BARBARA! Make no bones about it! Barbara Cytrynowicz, a Tennis Center Supervisor for Boca Raton, made a big splash on ABC’s Holey Moley. On the popular reality series, contestants put Barbara Cytrynowicz their miniature golf and physical skills to the test as they face off on a supersized obstacle course. In a recent episode called Pretty Tee-rrific, Barbara stared down the tar pits on the dreaded Putt-A-Saurus. The course lived up to its reputation as Barbara took a nasty bounce off the last rib and landed in the muck. “She could have just stepped down,” said color commentor Rob Riggle. “She would’ve been muddy only from the waist down. But she gave us some really good footage!”

Although Barbara didn’t win, she left her mark…in more ways than one! Watch the episode at abc.com/shows/holey-moley.

SSOF GOES CHANNEL SURFING The 26th Annual Palm Beaches Student Showcase of Films Awards Show (SSOF) wins more airtime! After successfully premiering in late May on a Facebook Watch Party, the 2021 SSOF Award Show continues to find new audiences on new platforms. The full award show is already on a regular rotation on the School District of Palm Beach County’s The Education Network, and is available on demand on ThePalmBeaches.TV. Just recently, SSOF partners at Palm Beach County’s Channel 20 began airing a special one-hour version Tuesdays at 9:30am, Wednesdays at 3:30pm, Thursdays at 1:30pm and Saturdays at 4:00pm. If those times aren’t convenient, Channel 20 also offers it On Demand at discover.pbcgov.org/publicaffairs/Pages/Channel_20. Now, there are even more wonderful ways to enjoy celebrating student success!

3

FOCUS ON FILM FLASHBACK FEATURE: IN HER SHOES Toni Collette and Cameron Diaz star as mismatched sisters who wind up in The Palm Beaches to reconnect with their long-lost grandmother played by Shirley MacLaine in the 2005 dramedy, In Her Shoes. Directed by Curtis Hanson, the film shot at the Abbey Delray South retirement community and featured a dance-social scene at Briny Breezes Ocean Clubhouse. The production generated a positive impact on the local community, bringing over $2M into area hotels, restaurants, home improvement stores and other businesses. In addition, filmmakers cast nearly 100 residents as extras for the movie. The film is currently available via streaming on HBO Max. Learn more at wikipedia.org/wiki/In_Her_Shoes_(film).

LOCATION SPOTLIGHT UNIQUE NEIGHBORHOODS The suburban community of Abacoa has a small town feel along with a big league baseball stadium and a college.

The town doubles easily for a northern neighborhood with properties that exude character and charm.

Northwood Business District

Abacoa Main Street

Northwood Village is a small neighborhood in West Palm Beach built in the 1920’s that is full of one-ofa-kind options for dining along with galleries and cafes that are unique in culture and identity. It’s a truly charming, big box free backdrop.

The historic district of Mango Promenade offers bungalow style and American foursquare homes, as well as masonry and frame vernacular, and mostly one or two story homes built between 1910-1947. This neighborhood provides a delightful period backdrop.

Old Floresta

EDUCATION CORNER SUMMER BREAK ON SET

Mango Promenade

The historic community of Old Floresta in the heart of Boca Raton dates back to 1925, and most of the original properties were designed by famed architect Addison Mizner. The Mediterranean homes exude old world charm of a bygone era.

See more film-friendly locations across the County at pbfilm.com!

In between a summer schedule of relaxation and fun in the sun, students from The King’s Academy in West Palm Beach are honing their creative skills on set of an independent feature film, The Fountain of Youth. The story follows a high school history teacher who inherits a clue to the mythical fountain of youth, and finds himself adventuring across Florida to discover it and save his ailing mother's life.

Director of Digital Media Arts Austin Parenti shared, “My inspiration was two-fold: first, I wish to continue developing a premiere film educational experience at The King's Academy.

There is no better way to learn than by doing.

The amount my students have learned in these thirty-five days of production is, as you can imagine, truly unquantifiable.

Students On Set Second, I wish to see Palm Beach County become a creative film hub in the United States. Our County has so much to offer from beaches, jungles, and cities. I wanted to make a film that would prove that this is a dynamic place to set nearly any story.”

Filming has taken place throughout downtown West Palm Beach, Riverbend Park, Frenchman’s Forest Natural Area and more.

Once completed, they plan to premiere the film at a local theater and release it digitally to the public via The King’s Academy’s YouTube Channel. See more at tka.net.

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli *Assistant Editor: Kelly King | To be included in this newsletter please call 561.233.1000 or email Ctricoli@pbfilm.com

To be included in this newsletter please email candreoni@pbfilm.com or call 561.233.1000

BOARD OF COUNTY COMMISSIONERS Dave Kerner, Mayor | Robert S. Weinroth, Vice Mayor Maria G Marino | Gregg K. Weiss | Maria Sachs | Melissa McKinlay | Mack Bernard Verdenia Baker, County Administrator

4

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

Production Activity Report For June 2021 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section.

However, due to the Coronavirus’ impact on Palm Beach County’s production industry beginning in March 2020, year-over-year percentage changes in each category show major increases due primarily to the stability the industry has reached in recovering business lost amidst global lockdowns during the pandemic. For a more detailed historical context of COVID-19’s impact timeline for Palm Beach County and the state of Florida as compared to the U.S. at large, please refer to the March – December 2020 Production Activity Reports.

Percentage change variances of ± 10% are as follows for the June 2021 year-to-date production statistics: 1.

2.

3.

4.

5.

6.

7.

Production Revenue: 28% increase Hotel Room Nights: 38% increase Production Days: 40% increase Total Productions: 79% increase Total Leads: 47% increase Lead Responses: 45% increase Lead Conversions: 89% increase

In comparison to pre-pandemic numbers from 2019, cumulative totals for Production Days, Permits, NonPermitted Productions, Leads and Lead Conversions for January–June 2021 have surpassed that of January– June 2019, showing that the Palm Beach County production industry is adjusting and recovering from the hardships and obstacles presented by the pandemic in 2020. In fact, a record number of permits have been issued in the first six month of the calendar year (212 vs. previous record of 197 in 2017).

Notable productions that have contributed to the economic recovery evidenced in the data collected this month include television series like VH1’s Love & Hip Hop, photoshoots for major brands like DKNY, a music video for Zac Brown Band’s new single Same Boat and major broadcast sporting events like the America’s Olympic Baseball Qualifier. Additionally, the Tourism Branded Content Sponsorship Program has continued on-location production and post-production on several series including On The Town in The Palm Beaches, Birding Adventures of The Palm Beaches and Passport To The Palm Beaches.

In the midst of the recovery process, the FTC staff actively generates and pursues leads for new business. While major production epicenters like California and New York were undergoing continuous shutdowns to slow the spread of COVID-19 in January and February 2021, Florida remained open for business. The FTC cultivates those relationships with returning clients to keep Palm Beach County top of mind.

4.E.

January 2021Production ProductionActivity ActivityReport Report June 2021 June 2020 PRODUCTION REVENUE

$8,565,559

YTD 2020

June 2021

$67,762,390

$11,823,301

12-MONTH ROLLING REVENUE July 2020 - June 2021

YTD 2021

CHANGE

$86,480,935

28%

$190,036,069

HOTEL ROOM NIGHTS

336

4,166

667

5,764

38%

PRODUCTION DAYS

455

2,717

602

3,801

40%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

18 9 27

106 95 201

40 22 62

210 150 360

98% 58% 79%

State FC and Susan Simms Other Leads and Return Clients

1 15

10 119

5 23

21 168

110% 41%

TOTAL LEADS

16

129

28

189

47%

LEAD RESPONSES

16

129

27

187

45%

5

44

13

83

89%

2,190

14,288

1,953

14,719

3%

LEAD CONVERSIONS WEBSITE UNIQUE VISITORS

4.E.

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON For the Nine Months Ending June 2021 Period To Date Actual

Curr Budget

Year To Date Budget Var

Actual

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

102,523 0 34,793 209,750 33,626 25,099 85,871 (4,738)

79,800 0 5,160 179,690 17,640 20,000 20,770 (6,190)

22,723 0 29,633 30,060 15,986 5,099 65,101 1,452

758,829 10,000 202,712 3,182 213,541 41,875 136,843 109,859

TOTAL OPERATING REVENUE

486,924

316,870

170,054

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

24,848 25,281 2,553 17,670 141,106 12,187 9,557 18,872 29,995

29,400 39,400 21,420 25,620 207,760 28,130 15,990 60,640 30,480

TOTAL OPERATING EXPENSES

282,069

NET OPERATING INCOME (LOSS)

204,856

OPERATIONAL CAPITAL EXPENSES NET OPERATING INCOME (LOSS) AFTER CAP-X

Balance Brought Forward Transfers In 1st Cent Fund Statutory Holdback Pool Investment Interest Income City of WPB Contributions Statutory Holdback Return PYF Total Direct County Revenue* Direct County Expenses Legal Services Insurance & Surety Bonds Inspector General Fee Materials/Supplies Operating/Other Operating Expenses Indirect PBCCC Incentive Funding Total Direct County Expenses* Net Income (Loss)

0 204,856

(4) (4)

204,852

Curr Budget

Annual Budget Budget Var

Actual

1,653,600 0 341,650 1,552,540 379,170 94,400 296,520 (55,710)

(894,771) 10,000 (138,938) (1,549,358) (165,629) (52,525) (159,677) 165,569

758,829 10,000 202,712 3,182 213,541 41,875 136,843 109,859

1,476,841

4,262,170

(2,785,329)

4,552 14,119 18,867 7,950 66,654 15,943 6,433 41,768 485

217,653 233,319 84,265 160,320 1,044,908 179,248 117,344 173,431 245,419

276,900 393,120 219,250 239,440 1,903,860 260,820 162,240 278,270 268,520

458,840

176,771

2,455,907

4,002,420

(141,970)

346,826

3,000 (144,970)

-

(3,000) 349,826

(4) -

(4)

333 37,500 1,250 500 16,607 51,667 107,857

333 37,500 1,250 500 16,607 51,667 107,857

(252,827)

457,679

Annual Budget

Budget Var

1,780,000 0 365,480 1,652,000 395,100 102,400 311,360 (74,340)

(1,021,171) 10,000 (162,768) (1,648,818) (181,559) (60,525) (174,517) 184,199

1,476,841

4,532,000

(3,065,159)

59,247 159,801 134,985 79,120 858,952 81,572 44,896 104,839 23,101

217,653 233,319 84,265 160,320 1,044,908 179,248 117,344 173,431 245,419

424,100 561,500 298,700 333,500 2,568,300 352,700 210,800 356,900 388,000

206,447 328,181 214,435 173,180 1,523,392 173,452 93,456 183,469 142,581

1,546,513

2,455,907

5,494,500

3,038,593

(979,066)

259,750

(1,238,816)

(979,066)

(962,500)

(16,566)

(12,477)

12,200

(24,677)

(12,477)

30,000

(42,477)

(966,589)

247,550

(1,214,139)

(966,589)

(992,500)

25,912

7,818 250,000 257,818

2,025,000 (179,326) 187,500 2,033,174

(2,025,000) 179,326 7,818 62,500 (1,775,356)

7,818 250,000 257,818

2,443,728 2,700,000 (239,101) 250,000 5,154,627

227,529 5,778 49,642 26,266 309,216

3,000 337,500 11,250 4,500 149,463 465,000 970,713

227,529 5,778 49,642 26,266 309,216

4,000 450,000 15,000 6,000 199,284 620,000 1,294,284

(1,017,986)

1,310,011

3,000 109,971 5,472 4,500 99,821 438,734 661,497 (2,327,997)

(1,017,986)

2,867,843

(2,443,728) (2,700,000) 239,101 7,818 (4,896,809)

4,000 222,471 9,222 6,000 149,642 593,734 985,068

4 - F1

(3,885,829)

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Nine Months Ending June 2021 Period To Date Actual MTD Current Year

Actual MTD Prior Year

Year To Date MTD Variance

OPERATING REVENUE SPACE RENTAL ADVERTISING INCOME NET BUILDING SERVICES REVENUE NET F&B REVENUE NET PARKING NET EXHIBITOR SERVICES NET AUDIO VISUAL NET MISC INCOME(EXPENSE)

102,523 0 34,793 209,750 33,626 25,099 85,871 (4,738)

0 0 1,950 (48,690) 725 0 0 (760)

102,523 0 32,843 258,440 32,901 25,099 85,871 (3,978)

TOTAL OPERATING REVENUE

486,924

(46,775)

533,699

OPERATING EXPENSES EXECUTIVE MARKETING FINANCE EVENT PRODUCTION OPERATIONS - ADMIN/OVRHEAD OPERATIONS - SECURITY OPERATIONS - IT OPERATIONS - PARKING OVERHEAD

24,848 25,281 2,553 17,670 141,106 12,187 9,557 18,872 29,995

25,412 28,939 19,620 21,304 119,412 23,466 16,842 18,342 27,335

TOTAL OPERATING EXPENSES

282,069

NET OPERATING INCOME (LOSS)

204,856

OPERATIONAL CAPITAL EXPENSES

0

Actual YTD Current Year

Variance

1,514,746 10,000 331,292 1,500,510 371,466 89,628 250,206 (41,329)

(755,916) 0 (128,579) (1,497,328) (157,925) (47,753) (113,364) 151,188

1,476,841

4,026,518

(2,549,677)

564 3,658 17,067 3,635 (21,694) 11,278 7,285 (530) (2,660)

217,653 233,319 84,265 160,320 1,044,908 179,248 117,344 173,431 245,419

248,139 354,077 178,652 203,393 1,514,042 232,186 126,592 223,582 260,676

30,487 120,758 94,386 43,072 469,134 52,938 9,248 50,151 15,257

300,673

18,605

2,455,907

3,341,338

885,430

(347,448)

552,304

499

(499)

758,829 10,000 202,712 3,182 213,541 41,875 136,843 109,859

Actual YTD Prior Year

(979,066)

685,181

(1,664,247)

(12,477)

5,258

(17,735)

679,923

(1,646,511)

NET OPERATING INCOME (LOSS) AFTER CAP-X

204,856

(347,947)

552,803

(966,589)

COUNTY FUNDING ACTIVITY FUNDING RECEIVED FROM COUNTY FUNDING PAID TO COUNTY

292,233 0

648,350 0

(356,117) 0

2,166,609 (540,299)

3,011,951 (4,333,352)

(845,342) 3,793,053

TOTAL NET COUNTY FUNDING ACTIVITY

292,233

648,350

(356,117)

1,626,310

(1,321,402)

2,947,711

NET F&B OPERATING INCOME (LOSS) AFTER COUNTY FUNDING

497,089

300,403

196,686

659,721

(641,479)

1,301,200

4-F2

Marketing Report – August 2021 Account

International Doctors in Alcoholics Anonymous Cultural Council of Palm Beach County Discover the Palm Beaches Teal Swan Touch of Class Discover the Palm Beaches Chamber of Commerce of the Palm Beaches Gordon's Food Service Palm Beach Countywide GIS Forum Florida Fashion Focus PBC Board of County Commissioners Business Development Board of Palm Beach County

Start

End

#ppl

08/03/21 08/11/21 08/12/21 08/15/21 08/15/21 08/17/21 08/24/21 08/25/21 08/25/21 08/26/21 08/28/21 08/31/21

08/08/21 08/12/21 08/12/21 08/15/21 08/15/21 08/17/21 08/24/21 08/25/21 08/27/21 09/01/21 08/28/21 08/31/21

1,000 100 25 900 100 75 200 500 250 500 100 65

Type Conference Meeting Meeting Meeting Meeting Meeting Banquet Trade Meeting Trade Meeting Banquet

Status Definite Definite Definite Prospect Definite Definite Tentative Definite Definite Definite Tentative Definite

Social Media Followers Facebook –8,308 (June) to 8,349 (July) Instagram –1,993 (June) to 2,018 (July) Twitter - 3,110 (June) to 3,104 (July) Instagram Monthly Total Interactions – 201 (June) to 66 (July) Impressions – 4,272 (June) to 4,945 (July) Reach – 947 (June) to 3,050 (July) Generate Profile Visits – 349 (June) to 124 (July) Facebook Monthly Total People Reached – 435 (June) to 77,579 (July) Post Engagements – 9,516 (June) to 5,332 (July) Page Likes – 25 (June) to 13 (July)

4.G.

Google Analytics

Media Alerts The Curlfriends Natural Hair Expo at the Palm Beach County Convention Center.

Palm Beach Daily News ... her hair by Nikki Coote during the 8th Annual Curlfriends Natural Hair Expo at the Palm Beach County Convention Center, Saturday, July 17, 2021.

Florida Daybook Dothan Eagle Location: Palm Beach County Convention Center, 650 Okeechobee Blvd, West Palm Beach, FL. Weblinks: http://www.amtaorg.com/ [amtaorg.com]. Contacts: Deirdre ...

Signarama® Signs Their Way into History with GUINNESS WORLD RECORDS™ Yahoo Finance The crowd exited the Grand Ballroom at the Palm Beach County Convention Center after the morning's guest speakers and filed in an orderly fashion ...

DEFINITE Room Rental by Month

Booked Date Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 ACTUAL $ BUDGET $ Variance $ Prospects $ Cancels

$

Oct-20 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648 37,648

Nov-20 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325 8,325

Dec-20 94,900 94,900 111,675 111,675 111,675 111,675 111,675 111,675 111,675 111,675

Jan-21 65,548 67,682 54,208 57,675 57,675 57,675 57,675 57,675 57,675 57,675

Feb-21 123,000 203,995 103,380 120,205 115,125 115,125 115,125 115,125 115,125 115,125

Mar-21 94,538 56,038 139,827 135,162 44,862 63,030 63,030 63,030 63,030 63,030

8/2/2021

updated:

Apr-21 153,018 42,593 25,768 25,768 126,683 42,893 73,743 73,743 73,743 73,743

May-21 109,280 146,180 162,335 162,335 99,680 107,000 127,600 174,465 174,465 174,465

Jun-21 131,925 95,450 75,250 75,250 116,295 77,525 113,045 113,045 102,573 111,245

Jul-21 87,350 115,550 85,550 85,550 128,550 115,550 130,050 137,450 137,450 141,600

Aug-21 132,619 132,619 121,119 121,119 121,119 121,119 121,119 136,119 137,769 136,919 133,419

Sep-21 50,085 83,235 84,735 84,735 110,860 88,235 88,235 119,410 119,410 128,598 77,238

$ $ $ $ $ $ $ $ $ $

TOTALS 1,088,236 1,084,215 1,009,820 1,025,447 1,078,497 945,800 1,047,270 1,147,710 1,138,888 1,160,048

1,142,188 1,780,000

37,648

$

8,325

$

111,675

$

57,675

$

115,125

$

63,030

$

73,743

$

174,465

$

102,573

$

141,600

$

136,919

$

119,410

191,700

$

127,800

$

243,200

$

204,100

$

334,700

$

192,000

$

152,200

$

128,100

$

79,800

$

36,700

$

52,900

$

36,800

$ $

(78,457) $

104,900

(154,052) $

(119,475) $

(131,525) $

(146,425) $

(219,575) $

(128,970) $

46,365

$

22,773

$

$

84,019

$

82,610

$

(637,812)

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

14,438

$

14,438

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

4.H.

July 2021 Project Status Report Department of Environmental Resources Management Tarpon Cove: The acquisition of beneficially reused sand generated from the Town of Palm Beach Marina dredging project continues. In the last year, Tarpon Cove has received 80,000 cubic yards of sand with an estimated 12,000 remaining. The next phase is anticipated to provide enough material to construct two new mangrove islands in the northern area of the project. The County has solicited competitive bids for a marine contractor to finish placing rock around the existing islands, and this work is anticipated to begin in mid-August with completion of the two northern mangrove islands by March 2022.

TARPON COVE - PHOTO CREDIT BAIRD

PAST REEF DART DEPLOYMENT

Reef Darts: ERM is working with the West Palm Beach Fishing Club to deploy a set of reef darts four miles offshore of the Lake Worth Inlet. Reef darts are made from repurposed concrete utility poles and culverts that are retrofitted with a heavy base to fall in an upright position on the seafloor. Once deployed, reef darts create a forest of vertical structures in what would otherwise resemble an underwater desert of open sandy bottom. This will be the fifth reef dart deployment offshore of Palm Beach County and is expected to provide habitat for both small organisms and large predators alike.

Nesting Shorebirds of the LWL: One of the most visible successes of ERM’s Lake Worth Lagoon (LWL) restoration projects has been the use of these sites by nesting shorebirds. Shorebirds require suitable foraging habitat and nesting grounds and the projects, including Snook Islands, Bryant Park, Grassy Flats, and Tarpon Cove, have provided both. To date this year, 4 nesting pairs of American Oystercatchers have hatched 4 surviving chicks. ERM staff, in partnership with the Florida Fish and Wildlife Conservation Commission (FWC), have banded these chicks to determine their movement patterns. Additionally, at least 13 black skimmer chicks and 7 least tern chicks have been sighted.

NESTING BLACK SKIMMERS

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

4.I.

Sea Turtles: Hatching season is officially upon us in Palm Beach County! Please be mindful during this time of year by keeping our beaches dark. You can help sea turtles find their way to the ocean by simply turning off any unnecessary lights, closing blinds on beachfront properties, and by refraining from walking on the beach at night. After dark, human presence on the beach can deter nesting females from laying their eggs, and flashlights or cell phones can disorient the hatchlings as they make the important journey from their nests to the water.

SOGGY SOCKS CAMPSITE CONSTRUCTION

Adventure Awaits: ERM staff led 20 kayakers on hour-long kayak tours of Snook Islands Natural Area in Lake Worth Beach. The 2.5 mile round trip tour included a talk by ERM staff about the creation of Snook Islands and the many years of successful wildlife utilization. There are more events scheduled for August. Some of these events may be full - but you can put your name on a wait list. For more information about upcoming events - and how to register - visit pbcerm.eventbrite.com.

Pântano Trail: Renovations to a 4.5 mile stretch of the Pântano Trail have recently been completed. The Pântano Trail runs from Riverbend Park to the Loxahatchee Slough and Hungryland Slough Natural Areas and to the Corbett Wildlife Management Area.

The Pântano trail is one of the 4 long distance multi use trails that make up the Jeaga Wildways. The Jeaga Wildways trail system provides hikers, cyclists, and equestrians with access to over 160,000 acres of publically owned conservation lands.

Eagle Scout Project: The Ocean to Lake Hiking Trail (OTLHT) runs for approximately 61.4 miles between Hobe Sound and Lake Okeechobee. Thanks to Eagle Scout candidate Robby Vargas of Troop 141, throughhikers will be able to enjoy new amenities at the Soggy Socks primitive campsite located along a portion of the trail that runs through the Loxahatchee Slough Natural Area. Robby recruited volunteers from his troop to build two benches, install two sets of hammock posts for hammock camping, and install a backpack post, which is also suitable for drying out soggy socks! For more information about the trail, visit https://loxfltrail.org/Ocean2LakeHikingTrail.html.

KAYAK TOUR

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS • • •

August 19: SWAMP TROMP at Acreage Pines August 20: RUNNING WILD – THREE MILE TRAIL RUN at Yamato Scrub Multiple: SEA TURTLE HATCH SUCCESS EVALUATION at PBC Beaches

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Maria G. Marino, Gregg K. Weiss, Maria Sachs, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended June 2021

Jun 2021

Jun 2020

Percent Change

12 Months 12 Months ended Jun ended Jun 2021 2020

Percent Change

Total Passengers

443,337

117,682

276.7%

3,442,310

5,159,863

-33.3%

Total Estimated Seat Capacity (1)

515,445

193,685

166.1%

5,436,084

6,896,382

-21.2%

Estimated Load Factor (2)

86.0%

60.8%

25.3%

Total Cargo Tons (3)

2,451

2,391

2.5%

31,396

29,001

8.3%

253,959

112,781

125.2%

2,722,177

3,409,791

-20.2%

Air Carrier Operations (4)

3,454

1,434

140.9%

36,738

46,032

-20.2%

GA & Other Operations (5)

7,610

6,995

8.8%

102,447

78,311

30.8%

11,064

8,429

31.3%

139,185

124,343

11.9%

Landed Weight (thousands of lbs)

Total Operations (5)

63.3%

74.8%

-11.5%

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended June 2021 Airline Percentage of Market

Jun 2021

Enplaned Passengers Total Enplaned Passengers Delta Air Lines American Airlines JetBlue Airways United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota Swift Air Air Canada

227,457 55,957 53,520 50,837 36,572 17,268 5,024 4,613 2,857 528 158 123 -

Market Share 100.00% 24.60% 23.53% 22.35% 16.08% 7.59% 2.21% 2.03% 1.26% 0.23% 0.07% 0.05% 0.00%

12 Months ended Jun 2021

Enplaned Passengers 1,729,338 369,749 458,981 396,779 228,662 158,400 43,443 37,747 31,514 2,270 1,163 420 210

Market Share

100.00% 21.38% 26.54% 22.94% 13.22% 9.16% 2.51% 2.18% 1.82% 0.13% 0.07% 0.02% 0.01%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended June 2021 Change in Enplanements by Airline

Jun 2021

Total Enplaned Passengers Delta Air Lines American Airlines JetBlue Airways United Southwest Airlines Frontier Airlines Allegiant Air, LLC Spirit Airlines Bahamasair Sun Country, Inc. a Minnesota Swift Air

Jun 2020

Enplaned Passengers

Enplaned Passengers

227,457 55,957 53,520 50,837 36,572 17,268 5,024 4,613 2,857 528 158 123

61,901 9,387 22,361 11,234 3,720 8,972 1,851 4,376 -

Change in Month to Month enplanements Change 165,556 46,570 31,159 39,603 32,852 8,296 3,173 237 2,857 528 158 123

Percentage Change 267.5% 496.1% 139.3% 352.5% 883.1% 92.5% 171.4% 5.4% n/a n/a n/a n/a

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended June 2021

Jun 2021

Jun 2020

3,290

1,266

164

168

Total Air Transport Movements

3,454

1,434

General Aviation and Other Aircraft Movements

7,610

6,995

11,064

8,429

Passenger Aircraft Cargo Aircraft

Total Aircraft Movements*

International Passengers (enplaned + deplaned)

983

-

Domestic Passengers (enplaned + deplaned)

442,354

117,682

Total Terminal Passengers

443,337

117,682

International Cargo (loaded + unloaded)**

-

-

Domestic Cargo (loaded + unloaded)**

2,228

2,174

Total Cargo (loaded + unloaded)**

2,228

2,174

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

August 2021

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

DPBC (R2017-1633)

1

4.K.

August 2021 (R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000 Contract Extension

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21 4/1/21

3/31/21 3/31/22

Covid Extension one (1) 1-yr extension

$49,000 annually

1/1/18 10/1/19 4/1/21

9/30/20 3/30/21 3/30/22

amendment to suspend amendment to extend

10/1/14

9/30/17

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

R2021-0160 R2021-0866 DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System

9/30/22

$237,225 base annual includes CRM, CMS & web-site consulting

Sole Source w/auto renewals of 2, 2-yrs.

2

August 2021 On line packages R2014-1800 R2015-1743

development & hosting services Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work.

Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/22

2nd of 2yr renewal

7/1/18

9/30/19

two, 1-year renewals

10/1/19 10/1/20

9/30/20 9/30/21

1st of 2, 1-year renewals Final renewal

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

9/30/21

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2021-0159), 6-month ext (R2021-0280), 6-month ext

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000 Amended 9/13/2020 decrease amount to $133,500

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020Fall 2021

R2019-0563

ASAE (sole source)

Culture-Push, Inc. Marketing Services (R2016-0012)

$120,000 Marketing Partnership

suspended until Fall 2021 Currently being prepared

3

August 2021 CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/22

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

Suspended

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

2/18/19

2/17/20

2/18/20

2/17/21 - On hold

initial term, 4-1yr renewals 1st of 4-1yr. renewals

$30,000 annually, each

2/18/19

2/17/20

initial term, 4 – 1yr renewals

2/18/20 2/18/21 10/1/21

2/17/21 9/30/21 9/30/22

1st of 4-1yr. renewals

Suspended

DPBC-LMG Management

$30,000 annually Suspended

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps (Mexico)

initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals 2nd of 4-1yr renewals

2nd of 4-1yr. renewal

(Brazil and Colombia) on hold

O:TDC/Tdcmtgs2021/ContractTrackingReport/Tracking Report February

4

5. OLD BUSINESS

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 -10.66% -10.66% 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 1,996,505 -39.76% -28.11% 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 2,444,609 -44.09% -35.16% 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 3,800,639 -37.59% -36.09% 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 4,140,905 -39.89% -37.23% 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 5,016,312 -35.59% -36.82% 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 7,334,261 66.44% -23.84% 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 6,190,058 492.87% -8.91% 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 5,145,606 228.31% 0.96% 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 4,579,048 143.91% 7.74% 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 N/A N/A 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 N/A N/A $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $42,626,042 N/A N/A

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION) SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE% CHANGE 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 -10.66% -10.66% 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 1,966,557 -39.76% -28.11% 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 2,407,940 -44.09% -35.16% 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 3,743,630 -37.59% -36.09% 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 4,078,792 -39.89% -37.23% 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 4,941,067 -35.59% -36.82% 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 7,224,248 66.44% -23.84% 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 6,097,207 492.87% -8.91% 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 5,068,422 228.31% 0.96% 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 4,510,362 143.91% 7.74% 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 N/A N/A 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 N/A N/A $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $41,986,652 N/A N/A

5.A. - 1.a.

April 2021 $4,579,048

Bed Taxes Collections (Gross) % / YTD Var. / 2021

April 2020 $1,877,388

143.91%

/

YTD 2020

$42,626,042 $39,563,503

$6,500,000

$54,500,000 $45,500,000 $36,500,000 $27,500,000 $18,500,000 $9,500,000 $500,000

$5,000,000 Bed Taxes June

$2,000,000 $500,000 2021

April Occupancy 2021 69.7%

2021

% Var.

April ADR 2021 $175.32

83.4%

$200.00

60.0%

$150.00

40.0%

$100.00

20.0%

$50.00

0.0%

2021

Monthly STR April ADR 2020 $135.40

% Var. 29.5%

2020

April Rev Par 2021 $122.18

June ADR

June Occupancy 80.0%

April Occupancy 2021 66.5%

YTD Bed Tax June

2020

April Occupancy 2020 38.0%

7.74%

YTD Bed Tax June

Bed Taxes June

$3,500,000

% Var.

April Occupancy 2020 50.0%

April ADR 2021 $211.67

32.9%

June Rev Par

$50.00 $0.00

YTD STR April ADR 2020 $218.95

January thru December % April Var. Rev Par 2021 -3.3% $140.68

$300.00

70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

2021

2020

YTD June ADR

YTD June Occupancy

137.5%

$100.00

2021

% Var.

% Var.

$150.00

$0.00

2020

April Rev Par 2020 $51.45

$250.00

April Rev Par 2020 $109.50

2020

% Var. 28.5%

YTD June Rev Par $150.00

$200.00 $100.00

$150.00

$100.00

$50.00

$50.00 $0.00

$0.00 2021

2021

2020

April 2021 80,000

Employment April 2020 68,300

2020

2021

2020

% Var. 17.1%

Leisure & Hosp. Employ June 82,000 80,000 78,000 76,000

74,000 72,000 70,000 68,000 66,000 64,000 62,000

2021

2020

5.A. - 1.b.

O:\TDC MEETINGS\TDCMtgs2021\Bed Tax Reports by Month\08.June'21CollJuly'21\Report Out FY 21 BT,STR, Jobs June 2021

Palm Beach County

Tourist Development Council Checkpoint #16 08.06.2021 Update Agenda Item 5.B 1

Palm Beach County Tourism 2021 Budget

FY21 Key Metrics June 2021 • •

Hotel Rooms Available 4.2% Higher LY Hotel Rooms Available 6.1% Higher FY19 June

• •

Hotel Rooms Sold 91.1% higher than LY Hotel Rooms Sold 12.6% higher than FY19 June

• •

Hotel Room Revenue 147.7% Higher than LY Hotel Room Revenue 54.1% Higher than FY19

• •

Non-Hotel Room Revenue 143.1% Higher LY Non-Hotel Room Revenue up 197.9% over FY19

•

18,029 Hotel Room Open Inventory

• Occupancy 69.7% vs. 38% 2020 83.4% higher than June 2020; 65.7% in June FY 2019 • Average Daily Room Rate $175.32– 29.5% above 2020; 36% above 2019

2

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Tourist Development Tax (Bed Tax) Checkpoint #16 June collected July

3

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Seasonality Trend

4

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Non-Hotel Sales & Collections

5

Palm Beach County

Questions Thank You

6