Tourist Development Council FY2022 Budget
Table of Contents TDC Board Vision
3
Section I. Budget Highlights
4
Section II. Tourism Promotion
34
TDC Administration
35
Discover The Palm Beaches
41
Section III. Cultural Council for Palm Beach County
50
Section IV. Palm Beach County Sports Commission
72
Section V. Palm Beach County Film & Television Commission
81
Section VI. Palm Beach County Convention Center
90
Section VII. Other TDC Funds
98
4th Cent Fund
100
1st Cent Fund
106
Beach Programs
114
Special Projects
118
Tourist Development Council Board Vision Palm Beach County will be a globally recognized destination that visitors want to experience because of its culture, lifestyle and amenities.
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BOARD OF DIRECTORS The Palm Beach County Tourist Development (TDC) is governed by a Board of Directors consisting of nine (9) members. One member of the Council shall be the Chair of the Palm Beach County Board of County Commissioners ( BCC of PBC) or any other member of the Board of County Commissioners as designated by the Chair, who shall serve as the Chair of the Council. The remaining ( 8 ) eight members of the Council shall be appointed by the BCC.
Current members of the Board, along with their required affiliation, and terms of office, are as follows:
Elected Member: Commissioner Maria Sachs, Chair of TDC Palm Beach County Board of County Commissioners Term: 12/21-12/22
Appointed Members Mr. James Bronstien, Vice Chair Category: Tourism Industry/ Resident Term Ends: 09/30/22
Commissioner Christina Romelus Category: Elected Municipal Official Term Ends: 09/30/ 24
Mr . Jim Mostad Category: Hotel/Motel Owner Operator Term Ends: 09/30/24
Mr. Don Dufresne, Esq.
Category: Tourism Industry/Resident Term Ends: 09 / 30/ 23
Commissioner Kelly Shoaf Category: BCC At-Large Appointment Elected Official: Most Populous Municipality Term Ends: 09/30/ 22
Ms. Davicka Nicole Thompson Category: Tourism Industry/ Resident Term Ends: 09 / 30/ 24
Mr. Daniel Hostettler
Vacant Category: Hotel/Motel Owner Operator Term Ends:
Category: Hotel/Motel Owner Operator Term Ends: 12/30/ 26
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PALM BEACH COUNTY Tourist Development Council Revenue and Expenses by Agency FY 2012 to Present
AGENCY BEGINNING BALANCE
ACTUAL 2012 $ 21,329,572
ACTUAL 2013 $ 25,030,042
ACTUAL 2014 $ 28,277,686
ACTUAL 2015 $ 31,084,388
ACTUAL 2016 $ 23,184,626
ACTUAL 2017 $ 25,802,804
ACTUAL 2018 $ 25,544,716
ACTUAL 2019 $ 30,272,148
ACTUAL 2020 $ 33,699,351
ACTUAL 2021 $ 35,828,425
REVENUE: TOURISM PROMOTION CULTURAL ARTS BEACH PROGRAMS SPORTS COMMISSION SPECIAL PROJECTS FILM & TELEVISION CONVENTION CTR. OPS. SUB-TOTAL
$9,162,012 $3,846,656 $2,389,430 $1,195,758 $224,835 $667,239 $4,314,970 $21,800,900
$9,636,023 $4,024,188 $2,521,014 $1,251,390 $151,072 $700,451 $4,667,093 $22,951,231
$11,997,397 $4,832,580 $2,818,103 $1,576,678 $156,795 $960,875 $4,590,269 $26,932,697
$13,609,469 $5,793,629 $4,617,931 $2,113,247 $538,216 $1,138,914 $4,530,251 $32,341,657
$ 15,019,132 $ 6,432,359 $ 5,733,447 $ 2,539,245 $ 596,534 $ 1,343,836 $ 4,911,227 $36,575,780
$15,462,728 $6,635,826 $5,911,060 $2,635,387 $610,374 $1,391,010 $4,866,339 $37,512,724
$17,177,610 $7,374,106 $6,579,310 $2,923,832 $573,216 $1,544,741 $6,976,808 $43,149,623
$17,404,839 $7,448,402 $6,650,525 $2,974,172 $610,029 $1,560,016 $6,213,838 $42,861,821
$14,732,791 $6,326,823 $5,270,036 $2,518,010 $961,546 $1,316,839 $4,710,995 $35,837,040
$17,210,514 $7,384,286 $6,204,551 $2,923,122 $560,048 $1,533,062 $3,219,968 $39,035,551
4TH CENT 1ST CENT TOTAL REVENUE
$8,136,134 $6,011,314 $35,948,348
$7,582,535 $6,035,684 $36,569,450
$6,788,506 $6,954,791 $40,675,994
$7,624,139 $ 7,852,353 $7,888,809 $ 8,220,138 $47,854,605 $52,648,271
$8,074,497 $8,255,437 $53,842,658
$8,971,272 $12,266,256 $64,387,151
$9,091,114 $9,320,589 $61,273,524
$7,304,947 $7,353,822 $50,495,809
$8,561,208 $10,042,529 $57,639,288
EXPENDITURES: TOURISM PROMOTION TDC CULTURAL ARTS BEACH PROGRAMS SPORTS COMMISSION SPECIAL PROJECTS FILM & TELEVISION CONVENTION CTR. OPS. SUB-TOTAL
$9,849,321 $529,881 $3,458,230 $2,351,316 $1,083,908 $85,134 $565,909 $4,425,712 $22,349,411
$9,316,614 $400,809 $4,081,607 $2,628,900 $1,263,028 $272,441 $607,340 $4,093,997 $22,664,736
$10,319,811 $516,751 $4,409,714 $2,750,554 $1,307,407 $2,397 $674,522 $4,630,990 $24,612,146
$12,083,344 $654,607 $6,165,352 $3,095,129 $1,686,178 $107,347 $853,589 $5,142,729 $29,788,275
$ 14,818,099 $ 568,287 $ 6,467,008 $ 7,257,316 $ 2,192,349 $ 107,999 $ 1,224,905 $ 4,688,986 $37,324,949
$14,290,284 $594,009 $6,633,982 $5,694,545 $2,322,303 $108,203 $1,218,779 $4,888,056 $35,750,161
$15,616,720 $636,783 $7,184,551 $6,403,989 $2,591,717 $58,203 $1,656,404 $5,725,970 $39,874,337
$17,419,012 $549,912 $7,615,654 $6,852,465 $2,560,296 $58,191 $1,952,832 $5,552,901 $42,561,263
$12,596,956 $466,635 $5,858,364 $4,855,707 $2,550,827 $178,590 $1,540,265 $5,246,817 $33,294,161
$14,058,753 $490,757 $5,444,837 $5,883,781 $2,319,065 $1,692,821 $1,160,252 $4,317,398 $35,367,664
4TH CENT 1ST CENT TOTAL EXPENDITURES
$6,690,895 $3,207,572 $32,247,878
$8,185,345 $2,471,725 $33,321,806
$8,068,510 $5,188,637 $37,869,293
$8,112,083 $ 7,710,982 $17,854,004 $ 4,994,162 $55,754,362 $50,030,093
$9,412,746 $8,937,839 $54,100,746
$7,826,048 $11,959,334 $59,659,719
$5,769,199 $9,515,859 $57,846,321
$5,566,590 $9,505,984 $48,366,735
$6,621,252 $13,702,077 $55,690,993
ENDING RESERVES
$
25,030,042
$ 28,277,686
$ 31,084,388
$
23,184,626
$ 25,802,804
$ 25,544,716
$ 30,272,148
$ 33,699,351
$ 35,828,425
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$ 37,776,720
10.
PALM BEACH COUNTY Tourist Development Council Discover The Palm Beaches Revenue and Expenses FY 2012 to Present
$21,000,000
$18,000,000
$15,000,000
Discover Revenues
$12,000,000
Discover Expenses
$9,000,000
$6,000,000
$3,000,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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11.
PALM BEACH COUNTY Tourist Development Council Cultural Council for Palm Beach County Revenue and Expenses FY 2012 to Present
$10,000,000
$9,000,000
$8,000,000
$7,000,000
$6,000,000
Culture Revenues
$5,000,000
Culture Expenses
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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PALM BEACH COUNTY Tourist Development Council Palm Beach County Sports Commission Revenue and Expenses FY 2012 to Present
$3,500,000
$3,000,000
$2,500,000
$2,000,000
Sports Revenues $1,500,000
Sports Expenses
$1,000,000
$500,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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PALM BEACH COUNTY Tourist Development Council Palm Beach County Film & Television Commission Revenue and Expenses FY 2012 to Present $2,500,000
$2,000,000
$1,500,000
Film Revenues Film Expenses
$1,000,000
$500,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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PALM BEACH COUNTY Tourist Development Council Palm Beach County Beaches Revenue and Expenses FY 2012 to Present
$10,000,000
$9,000,000
$8,000,000
$7,000,000
$6,000,000
$5,000,000
Beach Programs Revenues $4,000,000
Beach Programs Expenses $3,000,000
$2,000,000
$1,000,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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15.
PALM BEACH COUNTY Tourist Development Council Palm Beach County Special Projects Revenue and Expenses FY 2012 to Present
$1,800,000
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$800,000
Special Projects Revenues Special Projects Expenses
$600,000
$400,000
$200,000
$0
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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16.
PALM BEACH COUNTY Tourist Development Council Palm Beach County Convention Center Revenue and Expenses FY 2012 to Present
$9,000,000
$8,000,000
$7,000,000
$6,000,000
$5,000,000
Convention Center Revenues
$4,000,000
Convention Center Expenses
$3,000,000
$2,000,000
$1,000,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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PALM BEACH COUNTY Tourist Development Council Palm Beach County 4th Cent Revenue and Expenses FY 2012 to Present
$15,000,000
$12,000,000
$9,000,000
4th Cent Revenues 4th Cent Expenses $6,000,000
$3,000,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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18.
PALM BEACH COUNTY Tourist Development Council Palm Beach County 1st Cent Revenue and Expenses FY 2012 to Present
$21,000,000
$18,000,000
$15,000,000
1st Cent Revenues $12,000,000
$9,000,000
1st Cent Expenses
$6,000,000
$3,000,000
$0 2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
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PALM BEACH COUNTY TOURIST DEVELOPMENT COUNCIL PERFORMANCE MEASURES
402,335 n/a 104,125 37,920 25,029 1,899,202 335,048,514 236,265,941 56 80 16,262,152 n/a n/a n/a n/a n/a n/a
405,353 n/a 81,381 43,115 18,857 6,069,010 915,833,831 519,345,123 98 76 19,384,883 n/a n/a n/a n/a n/a n/a
$243.82 17,511 346 216 280 278 110 33,485 n/a
$184.20 12,437 243 202 256 253 112 26,899 n/a
$195.90 11,238 372 263 318 312 119 26,939
244,097 36,555 63 37 124 176 18 n/a n/a n/a
256,369 38,608 67 38 127 179 14 n/a n/a n/a
222,363 33,639 102 24 n/a 112 18 n/a n/a n/a
230,342 49,320 102 39 n/a 149 17 n/a n/a n/a
7,658 1,397,268 586,352 27,858 706,604 10,980 4,071,891 n/a n/a n/a n/a n/a n/a n/a
7,133 1,062,467 249,003 19,027 524,361 11,442 3,730,628 n/a n/a n/a n/a n/a n/a n/a
16,117 1,288,841 267,048 22,809 515,745 13,945 3,929,108 32,319 849 57 n/a n/a n/a n/a
n/a 958,083 221,817 14,885 402,268 5,206 3,004,164 34,129 753 45 22,857 40,695 n/a n/a
n/a 888,157 132,658 4,142 764,316 3,337 2,408,819 40,337 1,072 32 33,932 60,341
1,924,668 1,603,602 206 54 152 58,463 27,316 n/a n/a n/a
2,477,054 2,578,890 203 50 153 62,497 47,778 n/a n/a n/a
1,979,621 2,112,876 194 42 152 54,159 39,590 n/a n/a n/a
1,561,340 1,334,397 92 74 18 37,920 25,029 n/a n/a n/a
1,097,308 46,103 75 67 8 43,115 18,857 n/a n/a n/a
2014 ACTUAL
224,744 731,311 78,987 9955 n/a n/a n/a n/a n/a n/a n/a 89 51 n/a 626,234 $15,351,646 4
239,532 991,914 85,846 4,287 n/a n/a n/a n/a n/a n/a n/a 168 38 n/a 695,063 $15,508,226 6
256,162 1,030,440 109,603 8,110 n/a n/a n/a n/a n/a n/a n/a 90 48 n/a 784,513 $7,511,809 5
FILM & TV COMMISSION Production Revenue (millions) Hotel Room Nights Permits Issued Non-Permitted Productions Total Leads Lead Responses Secure tourism based TV shows Unique Website Visitors Lead Conversions
$131.00 9,509 244 72 157 150 n/a 19,036 34
$129.63 11,997 276 105 181 178 n/a 20,094 n/a
$146.07 10,436 328 128 201 199 3 23,013 n/a
$165.40 11,279 294 129 215 214 6 33,672 n/a
$206.11 12,450 318 155 230 229 9 26,927 n/a
$206.45 13,418 325 165 240 239 11 24,191 n/a
$231.05 14,230 333 209 260 260 13 30,075 n/a
SPORTS COMMISSION Sports Related Room Nights New Sporting Event Grants-Actual Room Nights Bids Submitted or Assisted Site Visits Events provided funding Events hosted or supported Assited events providing TV coverage Booked Sports Event Room Nights for Convention Center Actual Sports Event Room Nights for Convention Center Business plan to identify bid submittal over next 5yrs
165,918 n/a 30 13 48 113 11 n/a n/a n/a
170,997 n/a 37 19 48 122 12 n/a n/a n/a
180,009 n/a 42 20 62 129 9 n/a n/a n/a
183,896 n/a 50 26 70 138 12 n/a n/a n/a
203,262 33205 66 31 89 152 11 4232 1646 n/a
223,650 55,011 57 31 92 162 12 n/a n/a n/a
CULTURAL COUNCIL Advertising & social media leads Size of "Out-of-County" Audiences Estimated number of cultural actual room nights- visitors Direct room nights from cultural activity Website visits Number of visitors to RMM, Jr. Bldg. Number of Cultural Audiences Social Media Followers Concierge program leads Co-op packages sold Tourism email database partner Referrals Number of Reimbursements for Grantee Advertising Meetings Roundtables & Workshops & Tech Assist.
10,169 n/a n/a n/a 45,591 n/a n/a n/a n/a n/a n/a n/a 59 1,840
26,083 1,014,982 422,645 14,292 93,244 7,455 n/a n/a n/a n/a n/a n/a 87 1,824
7,647 1,133,522 489,236 13,489 163,983 7,653 n/a n/a n/a n/a n/a n/a 92 1,584
4,207 1,147,027 514,442 17,348 341,522 9,094 n/a n/a n/a n/a n/a n/a 115 n/a
8,250 1,320,162 552,613 17,206 635,014 9,593 3,837,591 n/a n/a n/a n/a n/a n/a n/a
$1,649,838 n/a 354 73 281 n/a n/a 2.26 n/a 9,308
$1,772,799 488,700 307 72 235 n/a n/a 2.21 n/a 13,773
$1,780,385 471,958 315 66 249 n/a n/a 2.41 n/a 11,150
$1,671,231 407,867 253 69 184 n/a n/a 2.23 n/a 11,894
$1,857,836 1,143,377 214 57 157 n/a n/a n/a 23,902 13,106
CONVENTION CENTER Gross Rental Revenue F&B Net Sales Total number of Events Number of events Food& Beverage/Banquets Number of events Meetings,Conventions and Shows Group Level Booked Room Nights Conv. Ctr. Shared Group Level Actual Room Nights Conv. Ctr. Shared F&B Gross Sales (millions) PBCCC Sales Team Only Booked/Contracted Room Nights PBCCC Sales Team Only FY Actual Room Nights
2016 ACTUAL
2021 ACTUAL
2013 ACTUAL
DISCOVER Consumer & Travel Industry database Increase Unique Visitors to Web Site Booked Room Nights (Hotel Leads) Group Level Booked Room Nights Conv. Ctr. Shared Group Level Actual Room Nights Conv. Ctr. Shared Social Engagement Ad Impressions Earned Media Impressions Destination Reviews Destination Site Participation Generate 12 million Owned Views/Digital Footprint Destination review & Site Participation Press Releases Actual Room Nights Receiving Incentive (hotels non CC) Ad Inquiries Adv. Equivalent Value of Press Coverage CVB/Convention Center Joint Activities
2015 ACTUAL
2020 ACTUAL
2012 ACTUAL
2017 ACTUAL
2018 ACTUAL
2019 ACTUAL
294,618 343,150 331,610 364,857 396,477 1,446,356 1,750,559 1,391,032 1,834,825 2,579,047 129,394 132,673 145,104 168,537 165,881 16,142 43,392 58,463 62,497 54,159 n/a 10,289 27,316 47,778 39,590 n/a 495,977 658,504 1,339,692 1,601,515 n/a n/a 864,368,735 696,936,862 807,667,108 n/a n/a 1,988,101,684 529,298,312 254,459,489 n/a n/a 46 73 79 n/a n/a 91 102 111 n/a n/a n/a n/a n/a 90 216 n/a n/a n/a 61 n/a n/a n/a n/a n/a 33,031 n/a n/a n/a 983,524 1,008,678 n/a n/a n/a $62,371,685 $21,932,012 n/a n/a n/a 7 38 n/a n/a n/a
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