TOTAL LICENSING CHINA
Limitless Licensing Potential The emoji® brand is growing and expanding in the Chinese marketplace. To find out more about their chinese expansion plans, Total Licensing talked to Marco Hüsges, CEO and creator of the successful emoji® brand. Where did the idea for the emoji® brand come from? To be perfectly honest the initial idea came out of the blue while being on vacation in the middle of 2013.Like everyone else I was using icons in my digital communication but that was simply it. Over a period of 2 years I carefully analysed the market as I was impressed by the expressive power and the potential to communicate by using pictographs which, after my research, lead to the development of a strategy for turning this digital phenomenon into a life style brand for tangible products and services. From that moment onwards we completely created the emoji® brand from scratch, we made heavy investments into global trademark protection, developing content, brand and launch strategies and finally presented the brand to the
world of licensing in 2015. After this, emoji® - The Iconic Brand - took the market by storm and over the years the brand became one of the most recognized and globally successful lifestyle brands. Can you tell us how emoji® The Iconic Brand, has grown, globally, since it began? Since its launch in 2015 the emoji® brand has enjoyed unstoppable growth all around the world. Nowadays the brand is established in more than 100 countries around the globe. We are developing FMCG´s, entertainment related services, promotions, attractions and events together with our dedicated licensees. The variety and the depth of the brand and its related emoji® brand characters and designs enables us to tap into countless licensing categories and opens up opportunities way
beyond the standard licensing potential. By 2018 the emoji company ranked at # 57 amongst the Top 150 Global Licensors and surpassed a retail turnover of more than US $800 million. We operate partnerships with more than 800 global corporations and work with industry leaders and blue-chip companies all over the world. Why do you think the emoji brand works so well on products and services? Our brand stands for the purest form of communication and engagement. Its expressive nature is a one-of-akind and it has the powerful ability to convey straightforward and globally understandable consumer messages. Everyone can identify themselves with the brand. emoji® is the politically correct lifestyle brand for the entire family - fun to use and applicable in any area which makes it one of the world’s most valuable
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