Moonzy launches on CCTV

Moonzy and his friends on CCTV Kids Channel

The years 2019 and 2020 were announced as the years of cooperation between Russia and China in terms of the digital and media industries.

Earlier this year, Russian animated series Moonzy produced by Melnitsa Animation Studio and TV Channel Russia One was launched on the CCTV Children’s Channel, owned by CCTV - the main public television network in Mainland China. The deal was struck with the support of SPB TV.

According to the data collected from Kyun EYE, a widely used monitoring system for TV and OTT, Moonzy was holding the number 1 ranking in terms of morning kids programs within its first two weeks of broadcasting. CCTV will broadcast 513 episodes of the series. During the Winter holidays in China, the channel broadcast nine episodes daily. Commenting, Sergei Selyanov, producer, said, “This is a great achievement. Our animation series are aired on Chinese public television and enjoy high ratings. Our animation has been sold to many countries now. However, I will point out that

this is the first move for a Russian studio and next we are looking at international markets. It is a good moment as the quality of Russian movies and animation has been growing rapidly and foreign TV channels and digital platforms are getting much more commercially interested in Russian projects than they were previously. China is one of the most strategic partners for us and we are looking forward to the successful development of that relationship.”

Anton Zlatopolsky, producer, continued, “We are very happy to continue the tradition of Russian animation. Created by talented professionals with the highest level of quality, our animation has become very important in our home market and we would love to share our cartoons with the whole world. China is not only our most important partner, but a state with a unique rich history of visual culture. And we are especially pleased that in China, the country with subtle art cultural traditions, kids will watch and love Moonzy in the same way as children do in Russia.” Kirill Filippov, CEO of SPB TV, agrees. “SPB TV has been working with Chinese media with great success starting in 2013. We are constantly participating in RussianChinese business missions and are strengthening our relationships with Chinese partners. We are very happy that our expertise and contacts help unique Russian animation series enter the Chinese market and we strongly believe in the further successful development of the project in China.”

Alexey Volin,Deputy Minister of Communication of the Russian Federation, also commented, “The Moonzy launch is the first step in the Russian-Chinese media communication development. More than ten Russian series have been launched in China recently, and it is an absolute breakthrough. We release between five and seven Russian films annually. Now it is the turn of animation. The Ministry of Communication considers Russian animation as a great product in terms of export.”

Melnitsa is the biggest independent Russian animation studio. It was created by Sergei Selyanov, producer and CEO of CTB Film Company and Alexander Boyarsky in St. Petersburg in 1999. Melnitsa’s Art Director Konstantin Bronzit, has twice been nominated for an Oscar for his animation. Over the last twenty years, the studio has created 16 feature films and 731 animated series and received more than 60 international awards. The animated adventures of Prince Ivan and Grey Wolf and Three Heroes by Melnitsa have become the leaders in the theatrical box-office in Russia and CIS. Melnitsa has been producing the highly popular animated series Moonzy since 2006, launching a new season almost each year.

Moonzy和他的朋友们登陆 CCTV少儿频道

官方宣布2019年和2020年为中俄两国在 数字产业和传媒产业方面的合作年。 今年年初，由Melnitsa Animation Studio 和TV Channel Russia One制作的俄罗斯 动画系列剧Moonzy在中国大陆主要公共 电视网络CCTV的少儿频道播出。此次合 约是在SPB TV的支持下达成的。 根据被广为使用的电视监测系统Kyun EYE 所采集的数据，Moonzy在开播的前两周 内就稳居早间少儿节目排名第一。CCTV 将播出513集的该系列剧。该频道在中国 的寒假期间每天播出九集。 制作人Sergei Selyanov在评论时说： “这是一个伟大的成就。我们的动画系列 剧在中国公共电视台播出，收视率很高。 现在我们的动画片已经销售到了很多国 家。不过，我想指出的是，这是俄罗斯工 作室的第一步，接下来我们要把目光投向 国际市场。现在是一个很好的时机，因为 俄罗斯电影和动画的品质一直在快速增 长，国外的电视频道和数字平台对俄罗斯 的项目的商业兴趣也比以前高了很多。中 国是我们最具战略意义的合作伙伴之一， 我们期待着这种关系的成功发展。” 制作人Anton Zlatopolsky继续说道： “我们非常高兴能够延续俄罗斯动画的传 统。由才华横溢的专业人员以最高品质所 创作的动画在我们的国内市场上已经变得 非常重要，我们很乐意与全世界分享我们 的动画片。中国不仅是我们最重要的合作 伙伴，也是一个拥有独特的丰富视觉文化 历史的国家。而且，我们特别高兴的是， 在中国这个有着精妙的艺术文化传统的国 家，孩子们会像俄罗斯的孩子们一样观看 并喜爱Moonzy。” 对此，SPB TV的CEO Kirill Filippov表示 赞同。“从2013年开始，SPB TV与中国媒 体的合作就取得了巨大的成功。我们不断 参加俄中商务考察团，并不断加强与中国 合作伙伴的关系。我们很高兴自己的专业 知识和人脉能够帮助独特的俄罗斯动画系 列进入中国市场，我们坚信项目在中国的

进一步成功发展。” Communication of the Russian Federation的Deputy Minister Alexey Volin也表示：“Moonzy的推出是俄中 媒体传播发展的第一步。近来有十多部 俄罗斯剧集在中国开播，这绝对是一个突 破。我们每年都会推出五到七部俄罗斯 电影。现在又轮到了动画。Ministry of Communication将俄罗斯动画视为出口方 面的优秀产品。” Melnitsa是俄罗斯最大的独立动画工作 室。它由CTB Film Company的制片人 兼CEO Sergei Selyanov和Alexander Boyarsky于1999年在圣彼得堡建 立。Melnitsa的艺术总监Konstantin Bronzit，曾两次凭借其动画作品获得奥 斯卡奖提名。二十多年来，该工作室共创 作了16部故事片和731部动画系列剧，获 得了60多个国际奖项。Melnitsa的Prince Ivan and Grey Wolf和Three Heroes所 塑造的动画冒险在俄罗斯和独联体国家的 影院中其票房已遥遥领先。 Melnitsa从2006年开始制作高人气的动 画系列Moonzy，几乎每年都会推出新的 一季。