Torrance Magazine - Oct 2011: Professional Services by Torrance Chamber of Commerce

In this Issue

Our Notes:

DEPARTMENTS Notes from the Publishers . . . . . . . . . . . . . . . . . . . . . . . . . 2 A Message From The Chair of the Board . . . . . . . . . . . . . 3 TACC Board of Directors & Staff . . . . . . . . . . . . . . . . . . . . 4 Chamber Exec’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . 5

PROFESSIONAL SERVICES What’s Different About Wealth Planning for Women Baby Boomers? . . . . . . . . . . . . . . . . . . . . . . . 6 What is the Best Loan Program for Me? . . . . . . . . . . . . . 8 Legal Documents ON A BUDGET . . . . . . . . . . . . . . . . . . . 9 Did You Call Your CPA? . . . . . . . . . . . . . . . . . . . . . . . . . . .10 On-the-Job Training Grants Available . . . . . . . . . . . . . . . 11 First California Bank Becomes Even Stronger in the South Bay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 What Can a Business Coach Do? . . . . . . . . . . . . . . . . . . 14 South Bay’s Oldest Cab Company Once Again Leads in New Ways of Serving Changing Community . . . . . . . . 15 A Quick Study: Email Marketing vs. Direct Mail . . . . . . . . 16 Giving Back to the Community with Services and Music . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Social Media 101: Management vs. Marketing . . . . . . . . . 18 Form Follows Function…or Does It? . . . . . . . . . . . . . . . . . . . 19 Why All Clients Hope That You’ll Be the One . . . . . . . . . . 20 It’s time to Reinvent Your Business . . . . . . . . . . . . . . . . . . . 21 College Planning Season—Are You in Sprint Mode? . . . . 22

FROM THE C ALIFORNIA SENATE Making California More Competitive Will Require ‘Pro-Active’ Approach . . . . . . . . . . . . . . . . .24

FROM THE TORRANCE CENTENNIAL Torrance to Kick-Off Centennial with “Lights, Camera, Action” Event on November 6th . . . . .25

FROM THE TORRANCE UNIFIED SCHOOL DISTRICT Superintendent’s September Message . . . . . . . . . . . . .26

TACC ADOPT-A-SCHOOL BENEFITS TUSD Business-Education Partnerships: Value Demonstrated in Torrance Chamber Adopt-A-School Program . . . .27-28

RIBBON CUTTINGS . . . . . . . . . . . . . . . . . . . . . . .29 CHAMBER NEWS Honda’s Gourmet Food and Wine Festival . . . . . . . . . . .30

UPCOMING EVENTS

This issue of Torrance Magazine gave us the opportunity to interact with a number of fabulous business professionals. All were happy to share their insights into ways they can help fellow businesses succeed. We have articles submitted from organizations such as Pacific Gateway who has on-the-job training grants availSue Moylan and Pat Sandt, able to employers; First California Green Ink Marketing Bank, who has pulled together an extraordinary team to help our local businesses; South Bay Yellow Cab who is committed to doing their part to support the changing needs of the community; and a number of professionals whose advise can influence our businesses and well-being. As co-publishers of Torrance Magazine, we are always looking at ways to empower Torrance and its Chamber members. Earlier this year, we received a call from one of our clients, EcoMedia, a CBS company. Every time an EcoAdSM is sold, a portion of the proceeds goes to projects that will benefit the environment. Our firm had the opportunity to put EcoMedia in touch with Superintendent Mannon at TUSD. How wonderful it felt to be in a position to connect a client, our school district, as their advertiser, the GM Advanced Technology Center, a TACC member and Torrance Magazine advertiser, could develop a project that will yield a sustainability garden for J.H.Hull Middle School! (read more in the Superintendent’s column). These are the opportunities that come from being a Chamber member. The Torrance Chamber and Torrance Magazine are great conduits for visibility and business. As marketing professionals, we have seen the success that comes from TACC members sponsoring events, attending events, and enlisting the help of other professionals to improve their systems, materials, and organizations. The Torrance Chamber offers great networking opportunities for providers of all products and services. Participate in meetings and events, build business relationships…and reap the rewards! We want to thank all who contributed articles and advertisements this quarter. The January 2012 issue of Torrance Magazine will focus on HEALTH and WELLNESS. Be part of it! Advertise! Communicate and Be seen! —Sue Moylan and Pat Sandt, Co-Publishers of Torrance Magazine

UPCOMING DEADLINES For the January 2012 Issue: Health and Wellness

Upcoming TACC and Community Events . . . . . . . . . . . . .31

Article/Advertising Space Reservation: November 18, 2011 Distribution Date: January 3, 2012

Congresswoman Janice Hahn Addressing Critical Issues at the State of the Region . . . . . . . . . . . .32

NEWS BRIEFS PTN Celebrates 15th Anniversary . . . . . . . . . . . . . . . . . . .33 TACC and its Members Helping Veterans . . . . . . . . . . . . . . . .33 Congratulations to the South Bay Women of the Year Recipients . . . . . . . . . . . . . . . . . . . . .33 Pelican Products President is Entrepreneur of the Year® . .34 TMMC Auxiliary Celebrates 60th Anniversary . . . . . . . .34 The Corporate Volunteer Council Is Empowering Others in the South Bay . . . . . . . . . . . . . . . . . . . . . . . .35 CSUDH Clinical Skills Nursing Lab Receives Gift from PLCM in Torrance . . . . . . . . . . . . . . . . . . . . . . . . . .35

CHAMBER BENEFITS . . . . . . . . . . . . . . . . . . . . .36

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Advertising: See www.Torrance-Magazine.com or Contact AdSales@Torrance-Magazine.com or 310.317.0841 Articles: Pat Sandt, at Submittals@Torrance-Magazine.com or 310.373.2880 General Information/Marketing Services: Sue Moylan, at info@GreenInkMarketing.com or 310.539.2235 TACC Contact: info@TorranceChamber.com or 310.540.5858 The Torrance Magazine focuses on business stories, events, and who’s who profiles that are of interest to Torrance Chamber of Commerce members and others doing business in the South Bay area. The editorial is positive, information-packed, exclusive news: a diverse mix of feature stories on Torrance and South Bay movers and shakers, businesses, events, local industries, government and business economic development strategies and outlooks.

A MESSAGE FROM THE CHAIR OF THE BOARD

Thriving Business Builds a Healthy Torrance Thank you for reading this issue of Torrance Magazine. All of us at the Torrance Area Chamber of Commerce are proud bring you the latest information about the Torrance business community each quarter. We’re here to serve you, our members, and we work hard to provide an excellent value for your membership investment. Here are just a few ways that the Torrance Area Chamber of Commerce supports business: The Chamber Advocates for Business-friendly Legislation. Our Government Affairs Policy (GAP) group meets monthly to review and take positions on legislation that affects business. We share those positions with our State, Federal and local elected officials so that your business needs are heard. You can get involved in the Chamber’s advocacy work by attending the free monthly GAP meetings on the first Tuesday of the month at noon in the Chamber offices. The Chamber Saves You Money. Chamber members save money by taking advantage of: • 40 percent discounts on Federal and State employment compliance posters; • Up to 25 percent savings annually on office supplies through the Office Depot savings program; • A discount program, available to all of your employees, for movie tickets, amusement parks, special events and more; and • A variety of discounts to Torrance area businesses through the Chamber’s member-to-member discount program.

The Chamber Gives Your Business Added Visibility. On our website you’ll also find a searchable membership directory to help you find a business or service to meet your needs—and potential clients can search the directory to find YOUR business. In addition to the free listing you’ll receive online and in our print directory, you can also purchase advertising in the print directory to get even more visibility for your business. We refer people on a daily basis to member businesses!

TARA O’BRIEN 2011-2012 TACC Chairwoman of the Board

We can also help you plan and facilitate a ribbon-cutting ceremony or anniversary celebration for your business, which is a great way to introduce your business to the community or highlight your success. There are many other ways to get the word out about your business—just ask us! Remember, we’re at your service. Please give us a call at (310) 540-5858.

The Chamber Brings Businesses Together For Networking. The best way to grow your business is to build relationships. The Chamber helps facilitate those relationships by hosting events that bring Torrance area business representatives together. With professional groups, cultural events, legislative luncheons and business mixers, The Torrance Area Chamber of Commerce has something for everyone. You can learn more about upcoming events at www.TorranceChamber.com.

We’re here to serve you, our members, and we work hard to provide an excellent value for your membership investment.

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TACC Board of Directors and Staff

About Torrance Magazine

2011-2012

Torrance (ISSN #0194-5491) Published by the Torrance Area Chamber of Commerce with Green Ink Marketing. Torrance Area Chamber of Commerce 3400 Torrance Blvd., Ste 100, Torrance, CA 90503. (310) 540-5858; Green Ink Marketing, Sue Moylan and Pat Sandt, Mailing Address (No Deliveries Accepted): 2785 Pacific Coast Hwy, Ste. 312 Torrance, CA 90505 310.539.2235. Subscription rates: $20.00 per year. E-mail: Info@GreenInkMarketing.com

Executive Board of Directors

Deborah Fehn Providence Little Company of Mary Medical Center

CHAIR OF THE BOARD Tara O’Brien Kaiser Permanente Medical Offices

Judy Gibson Strategic Technology Sources Michael Herrera Boys & Girls Clubs of the South Bay

CHAIR ELECT Aaron Aalcides Malaga Bank VICE CHAIR OF PROGRAMS Heidi Cunningham Kelly Services

Robert Katherman Katherman Co. Water Replenishment District of Southern California

VICE CHAIR OF FOUNDATION Sherry Kramer Continental Development Corporation

Dan Keeton Torrance Community Church of the Nazarene

VICE CHAIR OF FINANCE Cathy Towers Bank of Manhattan, NA

Craig Leach Torrance Memorial Medical Center

VICE CHAIR OF GOVERNMENT AFFAIRS Charles Gale Jr. Metropolitan Water District of Southern California VICE CHAIR OF ECONOMIC DEVELOPMENT Linda Amato DoubleTree by Hilton Hotel Torrance-South Bay VICE CHAIR OF MEMBERSHIP Dan Thomas Telepacific Communications

Marcella Low Southern California Gas Co. Ellenmary Michel Pelican Products, Inc. Sue Moylan Crest Marketing, Inc. Shirley Pe South Bay Yellow Cab Cooperative, Inc. Pam Ryan Torrance Marriott Greg Saks CSU Dominguez Hills

IMMEDIATE PAST CHAIR Mark Waronek Ek & Ek GENERAL COUNSEL Karl Schmidt Parker, Milliken, Clark, O’Hara & Samuelian

Pat Sandt Green Ink Marketing Joshua Thomas South Bay Equity Lending

2011-2012

Board of Directors

TACC Staff

Joe Ahn Northrop Grumman Aerospace Systems Sector Communications

Donna Duperron President and CEO

Karin Baker American Honda Motor Co., Inc.

Kelly Hernandez Membership Manager

Pablo Borgnino Exxon Mobil Corporation

Shatera Luna Administrative Assistant

Scott Easterday Outback Steakhouse

Lisa Rodriguez Event Coordinator

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Send address changes to: Torrance Area Chamber of Commerce c/o Torrance Magazine 3400 Torrance Blvd, Suite 100 Torrance, CA 90503 Tel: 310.540.5858 All rights reserved. Trademarked. ARTICLES: Torrance Magazine is published quarterly and mailed to TACC members and distributed to selected businesses in the community. The publishers welcome written queries regarding articles for possible publications. Articles are subject to editing and are included on an “as space permits basis” at the discretion of the Publisher, Editors and Editorial Board. ITEMS: Material and photos for inclusion must be received 30 days in advance of the quarterly publication date. Reproduction, in whole or in part without written permission, is prohibited. Photos and articles not returned. DISCLAIMER: All reasonable efforts have been made to ensure the accuracy of the information contained in Torrance Magazine. The publisher accepts no responsibility for damage arising directly or as a consequence of the use or publication of inaccurate or missing information. The opinions and/or claims expressed by contributors and advertisers are their own, and are not necessarily shared or supported by Torrance Magazine, Green Ink Marketing, its staff, TACC, Board of Directors, or management. Editorial content is intended as general information, and not as specific legal or financial advice; for such, readers are advised to consult professionals in the appropriate field. The Torrance Area Chamber of Commerce and Green Ink Marketing assume no responsibility resulting from the advertising contained in the publication. Printed on FSC Certified Paper with Soy-Based Inks.

CHAMBER EXEC’S MESSAGE The Torrance Area Chamber of Commerce recently installed its ‘Leadership’ for the 2011 – 2012 fiscal year. How fortunate to have a group of business leaders who, individually and collectively, embody personal traits of exemplary leaders. And, in today’s economic climate, it is so important to tackle difficult issues. This member organization could not ask for a more effective leadership team, led by Chairman of the Board Tara O’Brien, dedicated to promoting economic prosperity within our community while maintaining its enviable quality of life. More and more, it is the emerging trend of the chamber to provide greater emphasis on more economic programs for the business community. We have come to recognize that given today’s economic climate, this chamber, like other similar business groups, must address the most immediate economic needs of its members. We have not lost sight of the basic strategy for real economic survival and growth which begins with our own business community. It is the innovation, planning, insight, administration and drive within any business organization that ultimately determines the success or failure of that organization. During this fiscal year, we have initiated a series of industry-specific forums and committees that have been designed to benefit distinct sectors of commerce. Our new programs include the Red Team which will work side by side with the City of Torrance in welcoming new businesses to our

community; the Military Transition Task Force, are other group-specific sectors. Meeting the needs of our members is also an objective of the Chamber. We recently included a value added benefit for our members through the Office Depot Program- this program is FREE and is exclusively for all Chamber members. Chamber members can receive significant savings of up to 60% off a list of 175 most commonly purchased items. Most other items are discounted at least 5% over everyday low web prices. In addition to this special pricing, members can receive fast & free delivery on qualifying orders of $50 or more when placed by 5 P.M. Sign up online at www.torrancechamber.com and start saving on a variety of products and services! In joining the Chamber, you made an investment in the Chamber. It is our sincere goal to provide you with a valuable return on your investment. Networking opportunities, promotional and marketing opportunities, leadership skill development, business issue groups, community service groups… your Torrance Area Chamber of Commerce has all of these available to you, our members. But, in the end, it is up to you to take advantage of these opportunities which will equate to ‘a return on your membership investment.’ Using the Chamber as a necessary part of your business plan is just plain smart business.

It is the innovation, planning, insight, administration and drive within any business organization that ultimately determines the success or failure of that organization.

DONNA DUPERRON President and CEO Torrance Area Chamber of Commerce

CO N TAC T I N F O R M AT I O N Ambassadors Mentoring new chamber members Theresa Stanberry stanberrylaundry@yahoo.com

GAP Government Affairs Policy Group Charles Gale Jr. - cgalej@mwdh2o.com

Green Torrance Committee Pat Sandt - Pat@GreenInkMarketing.com

HR Professionals Human Resources Professionals of Torrance Heidi Cunningham cunniha@kellyservices.com

Networking at Noon Our most popular networking lunches TACC - info@torrancechamber.com

Tech Pros Technology Professionals of Torrance Dan Thomas - danthomas@telepacific.com

Young Professionals

For professionals 40 and under who seek professional development, service opportunities, and building relationships. Josh Thomas Joshua.thomas@southbayequity.com or Eric Takaki - eric@pelican-signs.com

To maximize your exposure in the community, or, to request more information, call the Chamber at (310) 540-5858. We will personally meet with you to create a customized plan to help your business train for success. We want you to succeed and we are able to provide the tools to help you do just that! TO R R A N C E M A G A Z I N E

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PROFESSIONAL SERVICES

What’s Different About Wealth Planning for Women Baby Boomers? BY ANNE TRINH, CFP ® Women are different. “Duh,” said my girlfriend, “How does it make wealth planning different for women?” That’s a very good question. In fact, it’s an area of focus for the M Advisory Group in Torrance, CA. Here’s what we know from working with ANN TRINH, CFP Executive Vice President, M Advisory Group

women baby boomers: to help women clients, we must understand their unique financial needs and concerns. We reviewed our most enduring relationships and identified Five Key Characteristics common to our women clients, both single and married. Women as Key Decision Makers In corporate settings, most businesses function smoothly, due in large part to the skills of women administrators. In family settings, women live longer

In family settings, women live longer and are more likely to live alone for significant periods of time. Right now, women control about 60% of all the wealth in the world.

Private Clients Wealth Advisory Financial Planning Portfolio Management Wealth Transfer Life Insurance Estate Planning

Corporate Benefits Executive Benefits Succession Planning Employee Benefits Retirement Plan Services 401(k)/403(b)/457 plans

Services provided through Cal-Surance Benefit Plans, Inc., California Insurance License #0319876 Securities and Investment Advisory Services offered through M Holdings Securities, Inc., a registered Broker/Dealer and Investment Advisor, Member FINRA/SIPC. M Advisory Group is independently owned and operated

21515 2151 21 5155 Ha Hawt Hawthorne wtho horn rnee Bo Boul Boulevard, ulev evar ard d SSuite uite ui te 5500, 00 To Torr Torrance, rran ance ce Ca Cali California lifo forn rnia ia 990503 0503 05 03 (310) 530-5525 • www.madvisory.com

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and are more likely to live alone for significant periods of time. Right now, women control about 60% of all the wealth in the world. Thus, most women ultimately find themselves as key decision makers in major financial matters. This requires a longer term perspective in planning and decision making. Women Know the Value of a Dollar One of our clients said it best when she said, “Every dollar that I have is valuable to me. It came from years of saving and from years of hard work that my husband and I put in. We want to pay our fair share but we don’t want to pay one more dollar in taxes than we are required.” Our women clients often played a key role in the success of their husband’s business and career. Even as single, divorced, or widowed women, they are acutely aware of the hard work required to earn, save and accumulate their money. As such, women baby boomers believe that “the best offense is a good defense.” They appreciate strategies which have sound asset protection. Women Believe Wealth is More than Money Women baby boomers know that True Wealth has many aspects, including personal, social, spiritual, etc. They believe all wealth is worth preserving. “Relationships are more important to me than money. I want to have enough for my lifestyle but I also want to make a difference for my family and my community,” confided a recent widow client. Women baby boomers are thoughtful about charitable gifts and estate planning. They often want to see their gift at work during their lifetime. Continued on page 8

PROFESSIONAL SERVICES

What is the Best Loan Program for Me? BY JOSHUA THOMAS, SOUTH BAY EQUITY LENDING If you are considering a real estate purchase or refinance, among the first issues that will need to be addressed is financing. A wide variety of mortgage options are available in the financial market today. A quick overview of some of the most popular types are: Fixed Rate Mortgage: The majority of home purchases and refinances fall within this category. With fixed loans, the interest is locked at the origination of the loan and will remain that way for the term of the loan. Most common fixed loans are 30 year and 15 year fixed. JOSHUA THOMAS Consultant South Bay Equity Lending

Adjustable Rate Mortgages (ARM’s): The interest rate is tied to an index rate and changes as the index (such as Treasury Securities) raises and lowers. ARM loans may include caps on interest rate increases in a given time period or over the life of the loan, and may include limits on the frequency of interest rate adjustments. A common example may be “5/1” or “7/1” ARM , which means that for the first 5 years of the loan, the interest rate is locked normally at a low rate, and then the interest rate may change 1 time per year for the remaining term based off the market index. Interest Only Loans: In an interest-only mortgage, the borrower only pays interest each month. This makes it cheaper than a conventional mortgage, in which part of each month’s

payment goes towards the principal and part goes towards interest. The interest rates are normally set for a limited amount of time after that, they convert to a conventional loan, with a higher monthly payment. Home Equity Line of Credit (HELOC): A home equity line of credit (often called HELOC and pronounced HEE-lock) is a loan in which the lender agrees to lend a revolving credit amount within an agreed period of term where the collateral is the borrower’s equity in his/her house. One can draw cash against his or her line of credit to use when needed. Home Equity Loan: Cash loan made against the equity in the borrower’s home, normally in one lump sum. As with any major financial decision, speak with a professional in order to determine what type of program is best suited for your personal situation. Joshua Thomas is a Consultant with South Bay Equity Lending. He can be reached at 310-647-7224 or josh@southbayequity.com

Wealth Planning for Women Baby Boomers Continued from page 6 Women Want Education & Collaboration Women are open in admitting that they don’t have the answers for all of life’s questions. They are not afraid to seek advice. In fact, women baby boomers want to be educated before they make decisions. They also want to collaborate with their advisors—rather than being told what to do. Women baby boomers want to work with advisors who understand their values and who serve as good advocates. Women Want a Holistic Plan Women are compassionate by nature. They do most of the caretaking of dependents, both children and the elderly. Women baby boomers are also generous, but more timid about making significant gifts.

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As such, before taking action, women want to see a well thought out strategy. They agree with Warren Buffett when he said, “It’s important to have a plan. An idiot with a plan can beat a genius without a plan.” Women baby boomers hire, respect and reward advisors who help them create a holistic plan to protect, grow and transfer their wealth. The above Five Key Characteristics have been the foundation for every enduring relationship we have…and we want to share them with you as you work on your own personal financial plan. Anne Trinh, CFP® is the Executive Vice President of M Advisory Group in Torrance, CA, reachable at 310-5305525 x116 or madvisory.com

PROFESSIONAL SERVICES

Legal Documents ON A BUDGET The legal system can be overwhelming and frustrating. I established Pitbull Legal Help to support those who feel confident handling their legal matters themselves, yet need a bit of professional help in preparing their legal documents. Pitbull Legal Help is a registered and bonded legal document preparation company. We are authorized under California law to prepare legal documents and provide selfhelp services at the specific direction of our customers. The court forms and legal software that we utilize are the same that attorneys use. We prepare the same court papers that an attorney would, yet at a fraction of the cost. Pitbull Legal Help is not a law firm, we are not attorneys and we cannot give legal advice. However, we can provide self-help books, publications authored and approved by attorneys, government and court instructions, and standard

forms to inform our clients of their rights, the procedures and meanings of terms, and remedies. If our clients require legal advice and/or attorney representation, we refer them to a licensed attorney. Our mission is to provide cost-effective, reliable, efficient and quality legal document services for individuals who seek to represent themselves in the legal system in matters of family law, bankruptcy, eviction, guardianship, conservatorship, probate, social security disability application, name change, and many more. It is our objective to offer outstanding customer service by providing timely and accurate document preparation. Monika Juszli, Owner and President, Pitbull Legal Help www.pitbulldoc.com.

We prepare the same court papers that an attorney would, yet at a fraction of the cost.

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PROFESSIONAL SERVICES

Did You Call Your CPA? BY MERRIETTA L. FONG Most business owners think of talking with their CPA “at least” twice each year: when it’s time for year-end tax planning, and when it’s time to pull MERRIETTA FONG together the yearManaging Partner Rosenthal, Pearson, end CPA-prepared Fong, & Frew, LLP financial reports and tax returns. Is this your pattern? If so, you may be missing opportunities for finding real value in your CPA-business owner relationship. Real value-added contributions from your CPA firm should include the following: Lender Relations • Who helps monitor your compliance with loan covenants throughout the year (no surprises…)? • Who do you turn to when you want to make sure communications with your lender occur regularly, and clearly? Finding New Capital/Credit Facilities • Do you consult with your CPA, who knows the field, can help you determine your needs, and finds the “best fit” for a banker? • Preparing an effective loan package, negotiating terms and structure to meet your short- and long-term goals — use your Trusted Advisor as a resource.

Fraud Prevention/Internal Controls • Your CPA can be an expert at identifying vulnerable points in your internal control environment and procedures. • Are your internal systems up to par and effective at preventing fraud? Are they designed efficiently (given your cost-benefit structure)? • Once those systems are designed and implemented, are you monitoring their effectiveness and continuing to improve them? Analysis of Cost-Saving Measures • Can your CPA firm help you turn over the rocks and find the cost savings, or help you evaluate alternative actions? • Will your CPA help you recognize the non-quantitative aspects of implementing these changes? Internal Reporting, Tracking, and Analysis • Are there trends, red flags, and other items that a second set of eyes can help you catch?

• Who can work with IT advisors to ensure cost-effective design and implementation? Strategic Planning • Who is your best cheerleader, has known your business well over many years, and has the experience and expertise to really make a difference in helping you look at this? If you’re well-equipped to run your business, it’s undoubtedly because you have the skill and experience developed over many years of success (or lessons learned), but you’re also the wise owner with a real professional team of Trusted Advisors on board. Your CPA firm should be the principal player on that team. Have you called your CPA today? Merrietta L. Fong, MBA, CPA is a Managing Partner at Rosenthal, Pearson, Fong, & Frew, LLP, reachable at 310-539-9400 or www.RPFFcpas.com

• Do your systems and procedures produce the data and reports you need to do this effectively? Accounting Systems Upgrade and Analysis • What are the critical points of your information management?

You may be missing opportunities for finding real value in your CPA-business owner relationship.

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PROFESSIONAL SERVICES

On-the-Job Training Grants Available On-the-Job Training (OJT) Grants are available through Pacific Gateway that allow employers to Access 50% to 90% reimbursement for eligible New Hireâ&#x20AC;&#x2122;s training costs. Reimbursement percentage is based upon the size of the company and participant eligibility. The average length of an OJT is six to eight weeks, but can be extended up to six months. New Hire training costs which may be reimbursable include: Microsoft and Oracle software; photovoltaic technology; employer-specific products and services; electronic assembly; health care positions; Office Assistants,

Installers, Assemblers, Analysts, Medical Staff, Instructors, and Supervisors in all types of industries.

completion of the OJT, a check for reimbursement is mailed directly to the employer.

How to Establish OJT Reimbursement: Employer contacts a Pacific Gateway Representative and submits a W-9 and employee compensation information. Employer provides requirements for the job position(s). Pacific Gateway will either supply qualified candidates or qualify candidates the employer would like to hire. Once the training is deemed eligible, the training bullet points and hours are incorporated into an OJT Agreement and signed prior to the New Hireâ&#x20AC;&#x2122;s employment. Upon

Establishing an OJT requires a minimal investment of time and may yield significant results. For example, if an employer adds 10 New Hire(s) who qualify for a 90% reimbursement, for a position paying $16.00 an hour, $14.40/hour is reimbursable, yielding the employer a reimbursement of $34,560.00. Learn more about OJT reimbursements by contacting Allison Martinson at 562.570.3747.

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PROFESSIONAL SERVICES

First California Bank Becomes Even Stronger in the South Bay

JOHN S. HARRIS Senior Vice Pres. & Regional Mgr Torrance Office

First California Bank (FCB) has recently demonstrated their desire to strengthen and expand their presence in the South Bay by adding key people to their team. John S. Harris has been brought on board to be the Senior Vice President and Regional Manager of the Torrance office at 2200 Sepulveda Boulevard, focusing on the communities within the South Bay area.

“John brings more than 20 years of commercial banking experience to FCB and has been highly successful in prior leadership roles throughout his career”, said Gilbert Dalmau, Executive Vice President and Chief Banking Officer for the company. “His deep knowledge of the commercial and corporate lending landscape in Southern California combined with recent experience starting up and building the C & I division for a local California bank makes him an ideal leader for our operations in the South Bay market.” Harris most recently served as Senior Vice President/ Manager of the C&I Division for California Republic Bank. Previously, he was Senior Vice President/Regional Manager, Long Beach Corporate Banking Group for First Bank. Earlier, Harris was Executive Vice President/Manager of the Commercial Loan Department, Beverly Hills, for First Charter Bank, and before that held senior management positions

with Imperial Bank, MetroBank/Comerica and Bank of America. Harris earned a bachelor’s degree in philosophy from the University of California at Santa Barbara. “My background and experience is well-suited for this position. I am eager to bring my skills to an organization like First California Bank, where serving the needs of our commercial customers is the top priority.” In addition, the bank also named Robert D. Garcia Vice President – Relationship Manager for the South Bay region. Garcia is a 35-year veteran of the Southern California banking industry, with extensive experience in all phases of commercial lending, as well as consumer and construction lending. Prior to joining First California Bank, he was Vice President, Commercial Banking for First Bank in Long Beach. Previously, Garcia was Vice President, Commercial Loan Officer for South Bay Bank in Torrance, and before that held a similar position with California United Bank in Gardena. Earlier, he held senior management positions with Bay Cities National Bank in San Pedro, Rancho Dominguez Bank in Carson, Manila Bank in Los Angeles, and Bank of San Pedro. Garcia is a graduate of Los Angeles Harbor College in Wilmington, California. These two new additions join Tony Phillips, who is the current Vice President and Relationship Manager at the Torrance branch. Tony has been with First California Bank for almost ten years, and he continues to be a vital member of the FCB South Bay team.

FIRST CALIFORNIA BANK A B O U T F I R ST C A L I F O R N I A B A N K First California Bank is a wholly-owned subsidiary of First California Financial Group, Inc. (NASDAQ:FCAL). Founded in 1979 and with nearly $2 billion in assets, First California serves the comprehensive financial needs of small- and middle-sized businesses and high net worth individuals throughout Southern California. Led by an experienced team of bankers, First California is committed to providing the best client service available in its markets, offering a full line of quality commercial banking products through 19 full-service branch offices in Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo and Ventura counties. The holding company’s website can be accessed at www.fcalgroup.com. For additional information on First California Bank’s products and services, visit www.fcbank.com

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What Can a Business Coach Do? BY YOLANDA GUIBERT, GUIBERT CONSULTING In recent years we have seen Life Coaches, Executive Coaches, Spiritual Coaches, and Business Coaches grow in numbers. Why would you consider using their services? Most of us live our lives reacting to what life brings to us; few people think about what they seek in life or plan on how to make it happen. Those that do, have a greater chance of success.

YOLANDA GUIBERT Vistage Int’l Chairwoman

This is when a coach can be effective. A coach will help you to strategically look at your life; they will ask questions such as: What matters to you most? What legacy do you want to leave? Where do you see yourself two to three years from now? What does success look like to you? Once these questions are answered you can begin to identify specific actions you need to take to get you there. Goal setting is one of the most important functions that a coach plays; they make sure that the goals are congruent with your values and are compatible with one another. Many coaches use the acronym SMART Goals, which stands for:

S PECIFIC AND CONCISE:

Is it specific enough to be understood? Are there any ambiguities?

MEASURABLE OR OBSERVABLE:

Meaningful results do not necessarily have to be quantitative, but is the end result apparent? Can you gauge progress?

A TTAINABLE AND REALISTIC:

Is it consistent with your level of influence and control? Do you have the skills and the resources necessary to attain results?

R ESULTS ORIENTED:

Does it specify a bottom line result, where possible? Can you define and measure the end result?

T IME BASED:

Have you established target dates and timing for each objective? Are the dates and timing within your control? Will these dates allow you to achieve the end result?

Once your goals are established, your coach’s role changes to that of accountability, through a process of regularly scheduled meetings to monitor your progress and identify any obstacles you need to overcome. These obstacles can come in the form of you lacking the skills and knowledge to achieve your goals; it can be relationships that need to be addressed; or identifying change in circumstances that affect your goals. Your coach helps you identify these obstacles and helps you prepare a game plan on how to tackle them.

A good coach deals with the whole human being.

I mostly work with business owners, presidents and CEOs and have found that by going through the process described above, people are able to make progress on achieving the things they want to “accomplish” faster and smarter. As their coach, I keep them focused on the plan on hand and help them make alignments to their goals as needed. This places my clients ahead of the completion. Their competition, continues to lead their lives reacting to what life brings them, instead of proactively articulating what they want to accomplish and creating a plan on how they are going to get there.

One more fact I need to mention—a good coach deals with the whole human being. They strive to have their clients accomplish a balance between the personal, professional, spiritual, and physical growth. Only by helping clients achieve this balance can a coach claim that they are increasing the effectiveness and enhancing the lives of the people they serve. Yolanda Guibert is an Organization and Leadership Consultant since 2011. She is a Vistage International Chair and heads the Chamber’s CEO group. She can be reached at yguibert@earthlink.net.

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South Bay’s Oldest Cab Company Once Again Leads in New Ways of Serving Changing Community

South Bay Yellow Cab shares much of its history with its sister fleets in the ASC family. Originally part of Taxi Systems, Inc. and the Wilmington Cab Company, the operation has been serving the surrounding communities since 1936, making it the oldest taxicab company in Los Angeles County. In 1959, Wilmington Cab obtained its first license to operate in the city of Torrance. The company is the longest-serving operator in Torrance by decades, with William J. Rouse, currently leading the organization as General Manager. Community changes calls for changes in the way we do business. For the past twenty years South Bay Yellow Cab and its sister fleets (Fiesta Taxi, United Checker Cab, Long Beach Yellow Cab, and LA Yellow Cab) have successfully developed and implemented the School Run Program, a home- to- school transportation program for students with special needs that covers pre-school through 12th grade.

students are picked up in regular taxis, just like in the senior program. For nonambulatory students, wheelchair equipped minivans are used. Our drivers are required to have Department of Justice and Federal Bureau of Investigation background checks, adding to the parents’ and schools’ peace of mind in the students’ transportation needs. Environmental responsibility and community awareness are also very important to South Bay Yellow Cab. Our “Yellow Cab Goes Green” signs on the side of the hybrid vehicles promote environmental

responsibility, as we work towards replacing older vehicles with CNGs and hybrid vehicles. In addition, we aim to promote health awareness, as some of our Yellow Cabs fleet turn PINK during the month of October in support of the National Breast Cancer Awareness month. Our commitment to our community goes beyond safety, timeliness, and peace of mind. We are committed to doing our part to support the changing needs in the communities in which we operate.

Until recently, the special needs community in Torrance was able to rely on the City’s “Dial a Lift” program for much of its transportation needs. These trips were performed by large cutaway Paratransit vehicles. Due to South Bay Yellow Cab’s experience in providing the Senior Dial-A-Ride program, we were able to demonstrate to the city of Torrance that taxis could be utilized to provide superior service to children with special needs in a more convenient and cost effective manner. In November of 2003, the new program rolled out to the Torrance community. We currently transport over 1,000 students to and from school and special after school programs on a daily basis. Ambulatory TO R R A N C E M A G A Z I N E

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A Quick Study: EMail Marketing vs. Direct Mail ROI. Return on investment. Acquiring a new customer is five times more expensive than retaining an existing customer. Business owners and marketing executives who are trying to expand their customer base continue to wrestle with advertising choices and shrinking budgets. While email and social media appear to be the more cost conscience choice, will you get the same bang for your buck? Extensive research says NO! In today’s world, consumed by the internet, advertisers are overlooking the fact that physical mail is still one of the most effective forms of communication. Businesses and consumers all receive mail. Studies show that 98% of consumers bring in their mail each day, and 77% sort through it immediately. While people get inundated with tons of emails and hit the delete button more frequently than not, over 55% of consumers look forward to the mail they receive. In fact, in a survey carried out by Infotrends, 69% of consumers said they preferred direct mail over the 28% that preferred email !

DIRECT MAIL ADVANTAGES OVER EMAILING: • Easily pinpoint your target audience. If you are a landscaper, you certainly do not want to solicit apartment dwellers! We can acquire lists with effective demographics for your campaign, such as gender, age, household income, household size, profession, company size, and many more. Email lists usually aren’t targeted; if they are, the lists are extremely expensive. • Direct Mail offers better integrity to your text and graphics that it is not subject to variance in browsers…and you don’t have to worry about spam detectors or users not differentiating between your correspondence and spam mail.

While people get inundated with tons of emails and hit the delete button more frequently than not, over 55% of consumers look forward to the mail they receive. In fact, in a survey carried out by Infotrends, 69% of consumers said they preferred direct mail over the 28% that preferred email! • Mailing lists we provide are already screened for optouts. With emailing, you must comply with the federal CANSPAM Act, which can be cumbersome. You must provide unsubscribe or opt-out links and a physical mailing address in every message. You also need to stay on top of constantly changing state of emailing laws. • Direct Mail is flexible…mix it up…try a postcard, then a letter, then a brochure, then an odd shaped, colorful piece. Emails tend to all look the same over time. Variety definitely generates interest. • Direct Mail is personal and tangible. Your prospect can hold your piece in their hand; it has their name and address on it. They can keep your offer until they need it, leaving more of a lasting impression. In most cases, emails are deleted or forgotten in in-boxes. 67% feel mail is more personal than the internet. Direct Mail is surprisingly cost effective and has been around nearly as long as the Postal Service because it works! AMG Enterprises can build a mailing campaign around almost any marketing budget. AMG Enterprises is located at 1978 Del Amo Blvd., Unit D, in Torrance. Gwenn may be reached at gwenn@amgenterprises.net, or at 310-782-9877. For more information, visit www.amgenterprises.net to learn more about their complete Direct Mail & Database Management services.

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Giving Back to the Community with Services and Music KDI Music is a multifaceted musical venue. They offer a wide selection of instruments, accessories, posters and art, and have a knowledgeable staff that assists customers every step of the way. For the beginner musician or the experienced professional musician, the staff at KDI Music will ensure patrons are satisfied with the products and services they receive. All products are tested, reviewed, inspected and adjusted to make sure the client leaves with a purchase that performs to its full potential.

Nisei Week Foundation and the Disneyland Alumni Club. KDI Music is proud to be the Premier Internet Dealer for Rheuben Allen Saxophones, USA Educator Instruments, Zephyr Winds Brass, Larios8 Trumpets, Branded Woodwind Accessories and the Kenny G “E-Series-II” &” E-Series-III” Saxophones. KDI Music is accredited by the Better Business Bureau, is a member of the Torrance Area Chamber of Commerce and the Corporate Volunteer Council -So Bay (CVC). Enjoy the sounds and keep the Music Arts Alive at www.kdimusic.com or for more info contact: support@kdimusic.com

While KDI Music sells products and serves customers locally and online, they have also made it a mission to give back to the community by volunteering their services and providing technical expertise in the field of musical instruments and pro audio and lighting. KDI Music participates in the production of the Annual Nisei Week Plaza Festival, the Disneyland Alumni Club’s 55th Gala Celebration – “55 Years of Music Magic”, and this year, assisted in the organization of the Nisei Week Foundation Marching Band. The marchUSA Educator Instruments Rheuben Allen Saxophones ing band is comprised of musicians of all Vintage Posters & T-Shirts Kenny G Saxophones ages from Southern California and made Music Accessories Black Diamond Saxophones its debut on August 14, 2011 at the www.kdimusic.com Nisei Week Japanese Festival Grand The Premier Internet Store For Great Deals Parade. The band was sponsored by KDI for more information please email us at: info@kdimusic.com Music, Rheuben Allen Saxophones,

“A Passion For The Perfect Sound”

Torrance Magazine’s January 2012 theme is

Health and Wellness Article and Ad submittal deadline is November 18th Advertise. Be Seen. Show your Leadership! Article Submittals: 310.373.2880 I Ads: 310.317.0841 Additional Info: info@Torrance-Magazine.com

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Social Media 101: Management vs. Marketing BY ROB PENE, MISSION DRIVEN BRAND

ROB PENE Social Media Consultant, Mission Driven Brand

A very fundamental place to start when thinking about social media for your business is to consider the difference between two often confused concepts: Social Media Management and Social Media Marketing. Below is a quick snippet of how to properly view each concept and determine your next steps with social media.

Social Media Management, I posit, is primarily concerned with brand RELEVANCE. Using social media platforms such as Twitter, Facebook, LinkedIn, Flickr, Instagram, etc...your company relevance, as well as remaining top of mind to the public, is at the forefront. Your company’s target demographic is online surfing the web, either on Google or viewing photos on Facebook. When they are online, is your company posting status updates to ensure your message, personality, and brand is communicated? At the minimum, are your social media spaces up-to-date with your latest content? Social Media Management safeguards your brand from becoming stagnant and irrelevant with outdated material; thereby positioning your brand as a viable and “live” company, worthy of doing business with, or at least worth browsing.

So what is Social Media Marketing? Much like social media “management”, the “marketing” aspect via social media is a completely strategic and results-driven approach. In “management” the primary goal is simply to get out there and be relevant to the public...Social Media “Marketing” is predicated on the premise of earning a revenue from the work put forth. From the pre-pitch status updates on Facebook, to the introduction of an upcoming product and talking about its benefits, social media marketing is more in depth, time consuming, strategic, and content-heavy. In a traditional marketing plan, social media would have its own section, sub-sectioned out to include proper copy, resources, metrics, etc. Social Media Marketing is marketing using social media. The mere inclusion of the term “social media” does not take away from the rigors of traditional marketing. It’s merely an added tool to use for marketing.

Both Social Media Management and Social Media Marketing are valid and useful ways to present your business online. Ideally, your company would find a balance between the management piece included and the overall marketing strategy. In order to reach your customers on their grounds and in their language, engaging in Social Media is key, but you must do so with a consistency in social media management and tactfully in social media marketing. Independent of each other, a brand would do fine. However, to leverage the power of Social Media, implementing both pieces would be wise. Now the next question would naturally be, “How much does it cost?” :) My response would be, “How much is it worth for your business to be relevant?” Good luck with your Social Media endeavors and stay consistent! Rob Pene is a Social Media Consultant at Mission DrivenBrand, LLC. He can be reached at ph: 323-6387783,rob@missiondrivenbrand.com, or TW: @RobPene and FB:www.fb.com/rpene

The mere inclusion of the term “social media” does not take away from the rigor of traditional marketing. It’s merely an added venue to market. 18

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Form Follows Function…or Does It? In Design and Architecture this statement is generally true, but sometimes not in our less than perfect world. Making “function” work within the given form (building) you lease or purchase takes a skilled professional. The skilled professional in this case would be an Interior Architect/Designer. By consulting with you, the Architect or Designer will work to understand your needs, wants and wishes. They then use their expertise and understanding of Code, Human Dynamics, Colors and Materials, and Space Adjacencies to design a functional cohesive space. This collaborative effort is very important to the success of the end product and should not be minimized by skipping any of the steps.

STEP ONE: PROGRAMMING This step involves discussing with a client their specific needs and how their employees work together. The Designer can help the business owner to think outside of his current working environment and look at what would be optimum. Many times the current space has evolved over time and because of space constraints it was not as efficient as it could be.

hard on the eyes and sometimes is identified as causing headaches, whereas an interesting color palette can add warmth or excitement or rest for the eyes. If you are afraid to try color and stick with “safe white”, then a design professional is your opportunity to try more options.

STEP FOUR: CONSTRUCTION DOCUMENTS This process takes all of the information from the previous steps and places it in a readable document that is Biddable, Buildable and Building Department approvable. Needless to say the plan with details provides a much better method of conveying ideas than arm waving and pointing directly to a contractor. The plan also provides a method for obtaining the construction costs in advance so there are fewer surprises at the end.

STEP FIVE: CONSTRUCTION ADMINISTRATION This is an area that may not be clearly understood. The architect will stay involved through construction and make sure that the contractor carries out the designed plan, or he will be there to make adjustments if unforeseen issues arise.

P H OTO S BY G I N N Y R I C K E Y

STEP TWO: SPACE PLANNING The information gathered in Programming is used to prepare a space plan that best incorporates the owner’s needs while working within the building’s existing placement of corridors, elevators, stairs, and restrooms. Often tenants think they don’t need professional services for this portion, only to discover they have ran out of or not efficiently used the space and have not met their needs, or have designed a space that doesn’t meet City codes. This is important when submitting plans to the city for a permit.

STEP THREE: DESIGN DEVELOPMENT Once the space planning is completed, the personality or branding of the Company can be infused into the space by design elements that aid function or simply add interest. Color has the ability to change the feel of the space and reflect positively on the company’s business image. An all white room with harsh fluorescent lights has proven to be

(They will arise!) Just as there is no perfect building there is also no set of perfect plans. It is much more valuable to make small adjustments as you go along than to discover at the end of the project something doesn’t work. Dean and Susan Reuter are with Reuter And Reuter, Inc. and can be reached at (310)793-7070, reuterde@jps.net, or www.reuterandreuterinc.com

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Why All Clients Hope That You’ll Be the One BY DOUG QUACKENBUSH, THE BUSINESS COMPASS A few years ago, a friend of mine, then a CEO of a software company, was seeking an accountancy firm to help with her growing business. She decided that she’d interview CPAs until a candidate could finally answer her pivotal question: “What advice do you give to growing software companies?” She was looking for someone to step up and advise her; someone who understood her company’s challenges. If she found that one professional, she’d reward him with all her business — accounting, tax and wealth management. Not one answered her inquiry by addressing her business. Instead, they pointed to their years in business, technical expertise, and service line products. To my friend, it was about her business; to the service providers, it was about them. The sixth CPA had similar tenure, rates and service lines, but he asked about the objectives for her business. He noted the business team, the target markets, the products and services. He advised on key issues to consider for achieving her goals. A service contract was signed that same day. It’s not just selling; it’s advising

don’t want to make it hard for the cream to rise to the top. They want you to be the one. If you are, they’ll buy every product and service you recommend. They want you to nail it, to solve their problem, so they can get on with their business and their life. And, they all want you to STAY the one. To remain that trusted advisor, you’ve got to find ways to regularly ask your clients, “Are we valuable to you?” and “What will you need to succeed in the future?” By following your clients, you get to know their business and their lifestyle. With those insights, you can refresh and realign your products and services to be ready when and how they need them. You become the hero that finally solves their problems or fulfills their desires. Always remember: Win the right to be in business with your clients. Be the one.

Doug Quackenbush is founder of The Business Compass, a revenue consulting and executive coaching firm in Redondo Beach for over 9 years. He is a regular guest speaker at executive peer groups, forums & symposiums

Many of the professional service businesses I meet fail to recognize one vital truth when it comes to impressing and winning over prospects. Prospects want a trusted advisor and, “They want you to be the ONE.” They really do. When searching for a service provider, clients don’t look forward to a long, drawn-out process. They

and business growth workshops. His four business pillars and helpful articles can all be found at www.TheBusiness Compass.com or by phoning him at 310.937.5951.

To remain that trusted advisor, you’ve got to find ways to regularly ask your clients, “Are we valuable to you?” and “What will you need to succeed in the future?”

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It’s Time to Reinvent Your Business BY ROSANA TORRES, PARTY POSIES EVENT PLANNING Like most businesses, in the last two years Party Posies Floral & Special Events has had to reposition itself to not only continue to grow, but to support itself. As a floral, catering and event planning company, we are very subject to the ups and downs of the economy. Brides are spending less, companies are downsizing ROSANA TORRES the employee perks, and hosts are Owner, Party Posies doing in-house planning Event Planning instead of hiring outside services. Our service on its own was not going to make it through another season. It was time to create new strategies for Party Posies. We asked ourselves…How can we address the challenges? What will make us distinct? How can Party Posies thrive? And, most importantly, What will best serve our clients?

Here is what I know: I know that when planning an event, the host or bride needs to trust their vendor and minimize the need to do the running-around. So Party Posies became innovative and put the client needs in one source. Benefitting from the relationships built in the networking group, Party Posies created a one-stop shop for events. In September of this year, Party Posies Event Planning opened “The Showroom” in Old Torrance, pulling 30 vendors from the event planning industry into one location. Now Party Posies can cater to all the needs of our clients, pulling together our knowledge and resources for the client’s benefit. In the process, we can support each other and our industry as we have become a much stronger source within it. Now, in two hours, an event or wedding can be planned from beginning-to-end: venues, gowns, flowers, catering, DJ, bands, photography, video, lighting, candy station, chocolate fountain, cigar rollers…etc, etc. All our customer needs are met in one location.

In September of this year, Party Posies Event Planning opened “The Showroom” in Old Torrance, pulling 30 vendors from the After 25 year of service, we had event planning industry to reinvent ourselves. Now, how do you do this in this economy with litinto one location. tle budget? Relationships! We believe

in the power of networking. Five years ago, I invested in a new networking group drawing professionals exclusively from the event planning industry. It is fully hosted by our local venues, such as DoubleTree by Hilton Hotel Torrance-South Bay, Marriott-Torrance, La Venta Inn, Trump National, and Portofino Inn, to name a few. Relationships, relationships, relationships! It is organized so that we meet four times a year and network, share ideas, talk about ups and downs in business, but mostly, reintroduce our services to one another. It was there that I found what was next for Party Posies. Keeping our various clients in mind (corporate, brides and grooms, and the event planners), I asked each of them what they needed; second, I asked how I can make it easier to provide the best customer service.

So here is an example of reinventing your business. What alliances do you have? Brainstorm on some ideas that will have you collaborate to provide extra services for the customer. It may include joining services or even sharing advertising efforts. Building relationships may be what saves your business.

Rosana Torres is the owner of Party Posies Event Planning. Now at her new location at 1311 Satori Avenue in Torrance. She may be reached at 310-378-1018, or www.partyposies.com

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COLLEGE PLANNING SEASON —

Are You in Sprint Mode? BY RON ROTENBERG With school starting, many high school seniors are starting to scramble and getting very concerned about their college plans. The concerns range from career planning, college selection, financial aid, applications and essays, and much more. Some are concerned about whether a college degree is even worth the investment. I believe it is a great investment, with a high rate of return. On average, a person with an undergraduate degree will earn twice as much as someone with only a high school degree. From an employment perspective, many employers are now requiring a minimum of a Bachelor’s Degree to even be considered for an interview. And now we are also seeing the unemployment numbers. This is not the best time to skip getting a degree and jumping into the work force. Evidence supports that the percent of non-degree unemployed is much higher than that of people with degrees. Before going much further, ask your student if they want to go to college and why? What is their plan and what is their goal? If everything seems positive, then you as the parent must be their advocate and help them meet their college enrollment goal. Remember the cost of college has become the second largest investment most people will make during their lifetime. The cost of a public school bachelor’s degree is about $100,000 and double that amount for a private school. So hopefully, we can all agree that the cost is staggering, but in the long run, you will be better off financially with a degree.

The main question that I get from parents is “How do we prepare for this experience and keep our cost from spiraling out of control?” My response depends on each family’s situation and their student. First is early parent involvement to get a complete understanding of the process. In many cases, families rely solely on the information received from the high school counselor. Most high school counselors are over worked and under staffed; so many have a 400:1 student to counselor ratio. In addition, most are not trained in the area of Financial Aid. There are many strategies that parents should implement well in advance of the January submittal of the financial aid form. When parents do not implement these strategies they can risk losing thousands of dollars in financial aid. There are three types of families when it comes to the college planning process: uninformed, misinformed, or informed. Your decision to get involved as early as possible could save you many thousands of dollars. It is a very competitive environment (the competition is not in your student’s high school anymore, but the 3 million other students applying for college each year). The process is complex and daunting, so parents must get involved early. For more information, visit www.collegefinancialfunding.com or call Ron Rotenberg, an Independent Certified College Planner with College Funding Solutions at 310-377-0668. Ron is offering offering a free one hour consultation on the college planning process.

This is not the best time to skip getting a degree and jumping into the work force. Evidence supports that the percent of non-degree unemployed is much higher than that of people with degrees.

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Investing in Torrance, to support a strong community. ExxonMobil provides energy to meet the needs of Southern California. We’re also doing something just as important by partnering with schools, nonprofits and our local government to support the economy and deliver sustainable, long-term benefits to our local community. You can count on us to play an active role in helping to support a strong Torrance community. www.torrancerefinery.com

Supporting literacy for elementary students during National Read Across America Day.

Supporting an indigenous habitat at Madrona Marsh Nature Preserve. Employee removes non-native plants during Earth Day.

Supporting Science, Technology, Engineering and Mathematics through the ExxonMobilTorrance Education Foundation Scholarship Program. Winners with Torrance Reﬁnery Manager, Pablo Borgnino.

F RO M T H E C A L I F O R N I A S E N ATE

Making California More Competitive Will Require ‘Pro-Active’ Approach BY SENATOR TED W. LIEU, D-TORRANCE California cannot compete in the global marketplace making socks. The Golden state is not a low-cost state and never will be. Californians demand clean air and water, a responsive public safety system, fair wages, and a decent education. Other countries and states that minimize quality-of-life issues and tolerate pollution and sweatshop wages will outperform California in various industries. To remain competitive, California must emphasize economic sectors in which it has a competitive advantage and jettison industries that cannot compete.

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are multiple economic industries in which California can outperform other states and countries, including aerospace, agriculture, biotechnology, computer technology, film production, green technology, health-related industries, tourism and trade. Switzerland will never have deep water ports; China will never build US military planes; and Iowa will never have a large tourist industry. According to the Bureau of Economic Analysis, 10 industry secOATH OF OFFICE: Sen. Ted Lieu of Torrance is sworn tors make up approximately 83 perinto the California Senate on Feb. 17, 2011 after cent of California’s economy. Data winning 57 percent of the vote among a field of from the state Employment eight candidates in a special election. He is joined Development Department and the by his wife, Betty, and sons Austin and Brennan. Unfortunately, there is no state California Economic Strategy Panel plan and no coordination to make indicates that two of the leading sectors in terms of jobs and California more competitive. The elimination of the California projected job growth are professional, scientific and technical Trade and Commerce Agency in 2004 was an experiment that services; and health-care services. Many of these positions has failed. California’s neighboring states of Oregon, Nevada, are high-wage, high-skill jobs in growth industries that will and Arizona have such agencies, as do many large states, sustain families at middle class or higher standards of living. including Texas, Florida, and New York. For example, the professional, scientific and technical services sector is projected to add more than a quarter of a million With intense competition from other jurisdictions, California jobs by 2018, with an average wage of over $80,000 a year. government cannot sit passively by and hope to attract businesses just because, hello!, it’s California. That strategy may It is time California aggressively champions economic sechave worked decades ago, but it is not working now. In the tors that provide a sustainable path to future prosperity. last 10 years, California has fallen from being the world’s fifthState government should invest in and redesign its education largest economy to the eighth largest. and workforce training system to produce a skilled labor workforce aligned with the needs of California employers. The first step to improving California’s economic competiThe state must also reform current laws and tax structure to tiveness is to recreate a cabinet-level “Trade and Jobs Agency” promote industry sectors that have the best chance of comwith the primary mission of creating jobs and attracting new peting in the future. investments. This agency needs to be nimble to respond rapidly to help corporations stay in California and bring in new Establishing a Trade and Jobs Agency and reforming state businesses. The agency should also be a one-stop shop to action to promote California’s competitive advantages are help businesses navigate the state’s laws and regulations. necessary first steps to ensure this state’s future prosperity. Failure to act will result in California’s inability to compete in Some may argue California cannot afford such an agency. making either socks or satellites. That argument ignores the source of California’s revenue. State government relies primarily on tax revenues from busiSenator Ted W. Lieu, D-Torrance, chairs the Senate Labor nesses and people. When businesses do well and there are and Industrial Relations Committee and represents nearly 1 jobs, California is flush with cash. When businesses falter and million residents of Senate District 28, which includes the there is high unemployment, California has massive budget cities of Carson, El Segundo, Hermosa Beach, Manhattan deficits. California thus cannot afford NOT to have an agency Beach, Redondo Beach and Torrance, as well as portions of dedicated to spurring job creation and investment. Los Angeles and Long Beach. For more, including an earlier version of this Op-Ed that ran in the San Jose Mercury News, The second step is to organize state action around the prinvisit www.senate.ca.gov/lieu ciple of promoting California’s competitive advantages. There O C TO B E R 2 0 1 1

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F RO M T H E TO R R A N C E C E N TE N N I A L CO M M I T TE E

Torrance to Kick-Off Centennial with â&#x20AC;&#x153;Lights, Camera, Actionâ&#x20AC;? Event on November 6th The Torrance Centennial Committee is inviting everyone to participate in the kick-off event for Torranceâ&#x20AC;&#x2122;s Centennial Celebration that will light up Torrance. â&#x20AC;&#x153;Lights, Camera, Actionâ&#x20AC;? will be held on Sunday, November 6, 2011 from 4:00 â&#x20AC;&#x201C; 7:00 P.M. at Charles H. Wilson Park, 2200 Crenshaw Blvd. It is the first of a year-long celebration of Torranceâ&#x20AC;&#x2122;s 100 years. â&#x20AC;&#x153;I consider it an honor to be able to participate in Torranceâ&#x20AC;&#x2122;s Centennials Light, Camera, Action and to take part in celebrating history while creating history. I live in Torrance because I love being part of all that it stands for, a community that works together to continually grow and prosper as a city. What better way could there be to show how proud I am of all that Torrance means to me and my family than to join together in celebration as one light that shines amongst many to create a lightshow that celebrates our 100th . Torrance will shine on November 6th like itâ&#x20AC;&#x2122;s never shone before and the world will feel the warmth and love in our hearts,â&#x20AC;? exclaimed Nancy Hayata.

Event attendees will take part in lighting up the sky with their keepsake Pelican flashlights. All who participate will use their flashlights to spell out â&#x20AC;&#x153;TORRANCE 1912 â&#x20AC;&#x201C; 2012â&#x20AC;? while an official Centennial arial photograph is taken. Online registration is encouraged through the â&#x20AC;&#x153;Lights, Camera, Actionâ&#x20AC;? event link at www.TorranceCentennial.org. Hardcopy registration forms are also available at public counters in City Hall, libraries, West Annex Information desk, and may be submitted to the City Managerâ&#x20AC;&#x2122;s Office, at 3031 Torrance Boulevard. Children must be accompanied by an adult and also be registered. For more information, visit www.TorranceCentennial.org â&#x20AC;&#x153;I am very excited to let the entire Torrance community know that the Torrance Centennial Committee has been working very hard to develop an exciting series of year-long family fun events. I invite you to join us at the â&#x20AC;&#x2DC;Lights, Camera, Action eventâ&#x20AC;ŚI look forward to seeing you there,â&#x20AC;? said Torrance Mayor Frank Scotto. TO R R A N C E M A G A Z I N E

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F RO M TO R R A N C E U N I F I E D S C H O O L D I S T R I C T F RO M T H E O F F I C E O F D R . G E O R G E M A N N O N

Superintendent’s September Message… Torrance Unified School District is very excited to start the 2011-2012 school year with wireless connectivity throughout the District. Students and staff can now connect to the internet anywhere at our District offices or at any school site. We are very grateful to the generous donation DR. GEORGE MANNON by the Torrance Education Foundation and Torrance Unified School the tireless efforts by our Information District Superintendent Technology Department. We begin the school year with “flat funding”, or the same amount of funding from the previous year. Based on revenue projections, the State will make a decision regarding midyear cuts by December 15, 2011. Currently, State revenues are falling short of the optimistic projections the budget was balanced on. Over the past several years, TUSD has been forced to make some painstaking budgetary decisions. Cut after cut has left us in a bare bones state. Nevertheless, because of the dedication of our teachers, classified staff and administrators, the District continues to make significant progress. The District

Academic Performance Index (API) grew three points to 856 and all our schools maintain an API greater than 800 (State of California requirement). In addition, five elementary and three of our middle schools achieved API scores above 900. These are noteworthy successes we are very proud of. Part of our continued success is due to the endless support we receive from many of our corporate and business partners, such as American Honda Corporation. American Honda has generously partnered with the District to help us raise necessary funds needed to protect classroom teachers. As sponsors of the current Save Our Schools fundraising effort, American Honda is helping us thank our supporters. Donors receive premier tickets to many of LA’s popular family attractions, including Disneyland and the Honda Center, all courtesy of American Honda. I would like to take this opportunity to thank them for their unwavering support of our District and their commitment to improving the educational experiences of our students. Nearly three years after the passing of Bond Measures Y and Z, we are so excited to see the opening of J.H. Hull Middle School, on time and on budget. The students, teachers, staff, and administrators have been displaced for the past four years, and this September returned to their home site. The brand new school is a modern, technologically advanced, curriculum driven campus, with such amenities as an amphitheater, multipurpose room, and gym. We are also looking forward to the newly formed partnership between Hull Middle School and General Motors. Through CBS’s EcoMedia (a division of CBS whose sales in advertising go to projects that benefit the environment), GM is providing the J.H. Hull campus with a $98,000 grant to be used to implement sustainable landscaping elements that will enhance the ecological science curriculum and provide students with hands-on opportunities to learn. Every year brings with it new possibilities and challenges. I look forward to what the year has to offer, and know with all of your support, we can overcome the challenges together, and continue to excel.

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TACC A D O P T- A - S C H O O L B E N E F I TS T U S D B U S I N E S S - E D U C AT I O N PA RT N E R S H I P S :

Value Demonstrated in Torrance Chamber Adopt-A-School Program Celebrating its 30th Anniversary, the Torrance Unified School District and the Torrance Area Chamber of Commerce have partnered in a successful program called “Adopt-A-School.” This business-education partnership between local schools and Chamber member businesses has bridged the gap between school and work for many Torrance students. “The adoption of Calle Mayor Middle School through the Adopt-A-School program has been a rewarding experience for Torrance Memorial Medical Center. The program has given us an opportunity to impact the health of the school and its students and, at the same time, to enrich our life here at the Medical Center. I don’t think that we completely realized how positively this relationship would impact our organization. The entire program has truly been a rewarding experience for Torrance Memorial Medical Center,” stated Craig Leach, President & CEO, Torrance Memorial Medical Center. The Adopt-A-School program has also illuminated the path for many business persons by demonstrating the need for and the value of involvement in local education for the benefit of developing both future employees and the local economy. “Our adoption of Torrance High School more than a decade ago has been beneficial to Sunrider International as we deeply value education and supporting our community. With public schools and our national and state economies all under increasing financial pressure, it is even more important for students to be trained to compete in the global marketplace. We are proud to collaborate with the Torrance Area Chamber of Commerce and Torrance High School in a program that pursues this goal and provides so many benefits to students and participating businesses,” stated Paul McCabe, General Counsel, Sunrider International. A “People Program”, Adopt-A-School is not a program to solicit financial contributions for schools. Although many schools can and do benefit from financial contributions donated by their business partners, Adopt-A-School is a “people program” where each school offers a unique variety of opportunities for businesses and individual professionals alike to participate. “First California Bank, formerly South Bay Bank, has been an Adopt-A-School partner with John Adams Elementary School for over 20 years. The Adopt-A-School program allows us the opportunity to be good corporate citizens. The Bank benefits from involving the employees in school activities. We also look forward to having the students come to the bank and perform their holiday program each year,” explained Jill Fatal, Executive Vice President, Regional Banking Services Manager.

KEY PRINCIPLES Some of the key principles of the Adopt-A School program include: • Partners are free to develop their own programs based on individual, identifiable needs and resources. • Projects are designed to support the educational, cultural, social and economic development of all children. • Adoption partners do not have to meet any comparative criteria—they are only limited by their imagination. • The business partners are open to identifying and soliciting the help of other business resources that can provide special assistance in needed areas. In most cases, the principal business partner in the Adopt-A-School program has traditionally been a mid to large size business, but interested small businesses and individuals are encouraged to participate in whatever capacity they are able to provide. The DoubleTree by Hilton Hotel Torrance-South Bay is a partner with Seaside Elementary School. Last school year, 5th graders visited the DoubleTree and were provided a tour and an opportunity to role play particular skill sets in respect to jobs. “They were able to see our staff in action, and when it was possible, the students were able to experience the job for themselves through role playing. They enjoyed the lunch and special treats we provided for them. But the most heart-warming gesture was the thank you cards that the children prepared and sent to us in appreciation of their experience during their visit. Their eagerness to experience the ‘world’ reminds each of us of that hope and inspiration we all started with, when we ourselves went out ‘into the world.’ Through their eyes, we remember what it’s like to feel having the whole world in our grasp, believing that nothing can hold us back, and where we sought and conquered our dreams!,” stated Keyla Bass, Human Resources Manager. Continued on page 28

This business-education partnership between local schools and Chamber member businesses has bridged the gap between school and work for many Torrance students. TO R R A N C E M A G A Z I N E

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TACC A D O P T- A - S C H O O L B E N E F I TS T U S D Adopt-A-Scool Continued from page 27

SAMPLE ACTIVITIES Examples of past tangible and intangible business/ company activities have included: • Volunteers refurbished and painted a school library and assisted in library operations. • Volunteers donated clothing. • Company employees made career awareness presentations to students. • Students were given opportunities to “shadow” employees on the job. • Companies sponsored student citizenship and achievement programs. • Company employees assisted with science projects and science days/fairs. • Companies sponsored school reading programs and volunteers read to students. • Companies donated office/school supplies and surplus equipment.

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• Companies donated computers to schools and provided training for school staff. • Companies provided instruction to students and access to computers and word processors. • Companies provided refreshments for school and staff activities. • Companies provided assemblies on drug abuse, bike safety, physical fitness, nutrition and other schoolrelated topics.

PROGRAM GOALS The goal for Adopt-A-School is the personal touch and involvement opportunities are limitless. The personal rewards are immeasurable. Whether you are a big business or a small business, please contact Donna Duperron at (310) 540-6688 to learn more about the Adopt-ASchool program.

RIBBON

CUT TINGS

365 Bail Bonds Aqeel Muhammad 3419 Torrance Blvd, Torrance CA 90503 (310) 316-1200 aqeel@365bails.com www.365bails.com

Amore Vino Wine Retailer Rudy Gallegos 1441 Marcelina Ave, Torrance CA 90501 (310) 986-3314 rudy@amore-vino.com www.amore-vino.com

Oliver’s Café Rick Shriner 6300 S. Pacific Coast Highway, Redondo Beach, CA 90277 (310) 375-5481

Torrance Dental Associates Xochitl Castillo 17305 Crenshaw Blvd. Torrance, CA 90504 (310) 327-4166 happytooth032@yahoo.com www.torrancedentalassociates.com

Larry Takahashi Financial Services Larry Takahashi, CPA/PFS, CFP® 3812 Sepulveda Blvd. Suite#480 Torrance CA 90505 (424)247-7268 larry@larrytakahashi.com www.larrytakahashi.com

Let the Torrance Area Chamber of Commerce Celebrate

with You!

As new businesses emerge in the Torrance area, it is important to reach out and inform the community that they are ready to serve, sell or trade. Please contact Kelly Hernandez (310) 792-3808 no later than one month prior to your event and provide two preferred dates. TO R R A N C E M A G A Z I N E

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CHAMBER

NEWS

Honda’s Gourmet Food and Wine Festival Serves Up $100,000 for Torrance Memorial’s New Main Tower More than 900 community members gathered on August 6 at American Honda Motor Co., Inc.’s Torrance headquarters to sample some of the South Bay’s best fare at the 25th Annual “Evening Under the Stars” Gourmet Food & Wine Festival. Tetsuo Iwamura, president and CEO, American Honda Motor Co., Inc., capped off the evening with the announcement that proceeds from the event totaled $100,000. The proceeds will go towards construction of Torrance Memorial’s new Main Tower and Pediatric Services. “It’s so wonderful to see the community rally together for this festive South Bay celebration each year,” said Craig Leach, president and CEO, Torrance Memorial Medical Center. “We are extremely grateful that American Honda continues to support the advancement of exceptional healthcare to serve our growing community.” The event marked the fifth consecutive year that Honda and the Torrance Area Chamber of Commerce have selected Torrance Memorial as the evening’s beneficiary. Honda presented the event in partnership with the Torrance Area Chamber. In addition to premier restaurants, wineries and a silent auction, jazz fusionist and six-time GRAMMY® Award winner Daniel Ho also entertained guests from center stage. The following local restaurants offered tastings ranging from sweet to savory to suit guests’ palates. Athena’s Confections Back Home in Lahaina Baleen @ Portofino Hotel Chef Chafer’s Depot and Buffalo Fire Dept. Corner Bakery Café Costco Torrance Creative Cuisine Concepts DoubleTree by Hilton Hotel Torrance – South Bay Fleming’s Prime Steakhouse & Wine Bar Fresh Brothers Gaetano’s Restaurant and Event Planning Gonpachi at Miyako Hybrid Hotel Gourmet Grindz Gyu-Kaku Torrance Il Fornaio Lucky Strike Lanes & Lounge M&M Enterprise Mucho Ultima Mexicana Nothing Bundt Cakes Ortega 120 Paul Martin’s American Bistro Red Car Brewery & Restaurant ROCK ‘N FISH Sushi Boy, Inc./Soya Farms USA Sushi Chef Institute Garden Court Restaurant in the Torrance Marriott Zinc at Shade Hotel

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Approximately 80 varieties of wine were served on site, including Honda Classic/PGA Professional Wines and selections from Riboli Family Wine Estates. Professional sommeliers from the Napa Rose restaurant at Disney’s Grand Californian Hotel were also on hand to educate guests about wine. Torrance Memorial’s Luminaries, a group of parent volunteers whose children also volunteer for the hospital, supported the event by helping to secure nearly 100 unique items featured in the festival’s silent auction. The following is a list of table sponsors for the event: Association of South Bay Surgeons California State University Dominguez Hills Classic Tents Continental Development Corporation Daily Breeze Disneyland Resort Donald & Priscilla Hunt and Hunt Enterprises, Inc. Dr. Francis Yamazaki HUB INTERNATIONAL McMillen Foundation and Todd Pipe MSM Landscape Services, Inc. On the Move Sweeping South Bay Yellow Cab Support Services of America, Inc. THIPA

(Left to Right) Steve Morikawa, assistant vice president, corporate community relations, American Honda Motor Co., Inc., Craig Leach, president and CEO, Torrance Memorial Medical Center, Judy Leach, Mary Morikawa, Tetsuo Iwamura, president and CEO, American Honda Motor Co., Inc. and Junko Iwamura pose with dancers who performed on stage with jazz fusionist Daniel Ho.

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UPCOMING

EVENTS

Upcoming TACC and Community Events CHAMBER EVENTS October 14, 2011 Economic Forecast Luncheon Featuring Brad Kemp, Beacon Economics Location: DoubleTree by Hilton Hotel Torrance-South Bay Time: Registration: 11:30 A.M. Luncheon and program: 12:00 noon Cost: $37 chamber member Register at www.TorranceChamber.com or call (310) 540-5858 •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

October 19, 2011 State of the Region Address Featuring Congresswoman Janice Hahn, 36th District Location: DoubleTree by Hilton Hotel Torrance-South Bay Time: Registration: 11:30 A.M. Luncheon and program: 12:00 noon Cost: $40 chamber member Register at www.TorranceChamber.com or call (310) 540-5858 •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

October 20, 2011 Business Expo 2011 Over 75 Chamber members will be displaying their products and services Location: Torrance Marriott Time: 4:00 – 7:30 P.M. Cost: Free to attend •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

November 10, 2011 Veterans Career & Resource Fair Location: Torrance Cultural Arts Center Time: 10:30 – 1:30 P.M. Cost: Free to attend Businesses offering a product, a service or an employment opportunity to veterans are encouraged to participate. Complimentary booth space is available. Please call (310) 521-4460 for details. •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

November 16, 2011 Japan Business Association & the Torrance Area Chamber of Commerce ‘Great Mixer” Location: Honda Museum, 19988 Van Ness, Torrance Chamber Time: 5:30 – 7:30 P.M. Cost: $25 per person Visit www.TorranceChamber.com to see ongoing events or meetings put on by various groups. •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

COMMUNITY EVENTS Date: Sunday, October 16 from 4 to 9 P.M. Event: The Depot’s 16th Annual Halloween Ball Fundraiser for Pediatric Therapy Network Hosted by Chef Shafer Location: in front of the Depot Restaurant on Cabrillo Ave, under an immense white tent. Cost: $125 per person. Details: This “spooktacular” evening will feature a dinner buffet, hosted martini bar, live music and costume contest, benefitting Pediatric Therapy Network, a non-profit children’s research, education and therapy center located in Torrance. The event will also include live and silent auctions and an opportunity drawing to win a Kentucky Derby package which includes exclusive Derby tickets with airfare and hotel. For more info or for tickets, visit www.PediatricTherapyNetwork.org •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

Date: Saturday, October 29 from 6 to 11 P.M. Event: Switzer Learning Center and Rotary Club of Del Amo Monte Carlo Night Location: Torrance Cultural Arts Center Cost: Sponsorships and individual tickets ($100 pp) available. Details: Costume contest, Live and Silent auction, Casino style Gaming, and amazing food! For more info or for tickets, contact the Switzer Center at (310) 328-3611 or visit www.switzercenter.org TO R R A N C E M A G A Z I N E

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UPCOMING

EVENTS

CONGRESSWOMAN JANICE HAHN

Addressing Critical Issues at the State of the Region On Wednesday, October 19, 2011, Congresswoman Janice Hahn, representative of the 36th Congressional District, will give her State of the Region Address at a luncheon to take place at the DoubleTree Hotel by Hilton Torrance-South Bay. Registration takes place at 11:30 A.M. to be followed by the luncheon and program at 12 noon. This 10th annual event is being hosted by the Torrance Area Chamber of Commerce. Cost of the luncheon is $40 per person; $400 per table of 10. Due to the anticipated high level of attendance, only paid reservations will be taken. Checks can be made payable to the Torrance Area Chamber of Commerce and mailed to 3400 Torrance Blvd. #100, Torrance 90503 or on line at

www.TorranceChamber.com. The chamber accepts Visa, MasterCard and American Express. You may call the Chamber to make your reservation as well at (310) 540-5858. “The Torrance and the South Bay communities in the 36th Congressional District serve as a vital economic engine for the region,” notes Tara O’Brien, chairman of the board for the Torrance Area Chamber of Commerce. “This luncheon is our first opportunity to hear from our new congresswoman, Representative Hahn, about her priorities for supporting a strong economy in the South Bay.” We look forward to hearing the victories and challenges through the eyes of our Congressional leader. Please plan to join us!

CONGRESSWOMAN JANICE HAHN Janice Hahn was elected as Representative of the 36th California Congressional District in a special election held in July of 2011. She sits on the House Committee on Homeland Security, and the Subcommittee on Counterterrorism and Intelligence. Her desire to serve was instilled by her father, Los Angeles County Supervisor, Kenny Hahn, during the Civil Rights movement. In 1962, when Dr. Martin Luther King Jr visited Los Angeles – not a single local, state or federal public official was willing to go to the airport to meet Dr. King – except one: Kenny Hahn. Ignoring all the warnings of ‘political cost,’ Kenny Hahn went to the airport to welcome Dr. King to the City of Angels. That day, Janice learned a lesson she would never forget: that she must never let anything stop her from standing up for justice. Janice always knew she wanted to serve her community, but public office wasn’t always her path. She was a teacher, a businesswoman, and a single mother of three children. In time, however, Janice started to believe that the best way she could affect change and fight for the hard-working people of her community was in elected office. In 2001, she was elected Councilwoman of the 15th District of the City of Los Angeles, representing the communities of San Pedro, Watts, Wilmington, Harbor City, and Harbor Gateway. As Chair of the Trade, Commerce and Tourism Committee, Janice oversaw the Port of Los Angeles, Los Angeles International Airport, and the Convention Center.

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She championed the creation of a green technology incubator at the Port of L.A.—tackling the challenge of greening America’s Port while creating jobs and a proving ground for the revolutionary new technologies of the 21st century. Janice has fought and won the difficult battles to give working men and women the wages, benefits and dignity they have earned. She secured affordable healthcare for LAX workers, and got hotel workers a living wage and respectable working conditions. Combating the ongoing tragedy of gang violence, Janice has worked to build a comprehensive anti-gang strategy that incorporates prevention, intervention, after-school programs and job training—not just enforcement. In recognition of her distinguished leadership, Janice has received several awards, including the Rosa Parks Award from the Southern Christian Leadership Conference, the Lillian Mobley Grassroots Catalyst Award from the National Women’s Political Caucus—South Bay, the Public Service Award from the African American Chamber of Commerce, the Bold Vision Award from the San Pedro Chamber of Commerce, the Recognition Award from the Harbor Area Gang Alternative Program, and enshrinement on the Promenade of Prominence in Watts. Janice is a lifelong resident of Los Angeles and lives in San Pedro. She is the daughter of the late Ramona Hahn and Los Angeles County Supervisor Kenneth Hahn and the sister of James Hahn, the former Mayor of Los Angeles. Janice has two sons, Danny and Mark, a daughter, Katy, and five beautiful grandchildren: McKenna, Brooklyn, Isabela, Josiah, and Luke.

NEWS

BRIEFS

Pediatric Therapy Network Celebrates 15th Anniversary PRESENTED BY HONDA On July 16, 2011, a celebratory crowd of over 600 staff, community friends, children and families cheered the founders of Pediatric Therapy Network (PTN), in recognition of its 15th anniversary. The all-afternoon event was presented by American Honda Motor Co. Inc. Led by the vision of its founders, Occupational Therapists Gina Coleman, Zoe Mailloux and Terri Nishimura, PTN has grown in size and recognition as a family-centered clinic that provides therapeutic services to children of all abilities, including children with special needs and developmental disabilities. This Torrance nonprofit organization has thrived over its 15 years and now provides services to well over 1000 children each week. American Honda served as presenting sponsor for the event. “American Honda has been a supporter of PTN programs for the past fourteen years so this was a natural fit for Honda to support PTN’s anniversary celebration” said Steve Morikawa, assistant vice president, Corporate Community Relations, American Honda Motor Co., Inc. Longstanding PTN families and staff travelled from across the United States, including Hawaii, and from as far away as Singapore. On hand to celebrate were PTN’s five Junior

PTNs three Executive Directors, Zoe Mailloux, Terri Nishimura, Gina Coleman with Community Advisory Board member, Laurie Love bringing in the USC Matching Band

Ambassadors, founding board members, government officials and community supporters. A carnival of games and prizes was manned by area youth group volunteers. The stage featured live entertainment, including a performance by Culture Shock Hip Hop Dance group and PTN’s own hip hop dancers. The highlight of the day was the unannounced arrival of the USC marching band which paraded through the excited crowd.

TACC and its Members Helping Veterans If you are an employer in need of services, or a veteran looking for employment, don’t miss the Veteran’s Career and Resource Fair, hosted by TACC on Thursday, November 10 from 10:30 to 1:30 pm at the Torrance Cultural Arts Center. Event info is available at 310.521.4460 or at TorranceChamber.com. Thank you to Green Hills Memorial Park for being the Presenting Sponsor. The Torrance-South Bay YMCA has offered free membership — and its related array of supportive and health-promoting programs and services — to dozens of qualified military service people and their families in conjunction with the Department of Defense for the past two years. To expand on and enhance this work, they have recently launched their Military Family Support Services Program (MFSSP). The Y is positioned perfectly to provide Active-Duty, Reserve, and National Guard military and their families with wrap-around services including alternative therapies like yoga, Pilates, and water exercise; free facility memberships; and family supportive counseling. In true collaboration, the MFSSP will be coordinated by the Y, the USC School of Social Work, other community social service providers, and veteran service organizations. For more information, please contact Tina Caporaso, Membership and Healthy Lifestyles Director at 213 639 7489 or TinaCaporaso@ymcala.org

Congratulations to the South Bay Woman of the Year Recipients! TACC Chair Tara O’Brien was honored by the Switzer Center as Woman of the Year for Civic Leadership. The organization which serves children with severe learning, emotional, social, and behavioral and developmental disabilities also honored Amy Abramson for Volunteerism, Laurie Inadomi-Halvorsen for Children’s Advocacy, and Grace C. Yeh for Community Activism. The following TACC Members generously sponsored the event: Daily Breeze, US Bank, Rosenthal, Pearson, Fong & Frew LLP, Toyota Motor Sales USA Inc, Dr. Janet Switzer, Redondo Van and Storage, Kaiser Permanente Medical Center, Doubletree Hotel Torrance/South Bay, and Exxon Mobil Corporation. TO R R A N C E M A G A Z I N E

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NEWS

BRIEFS

Pelican Products President and CEO Lyndon Faulkner Wins 2011 Ernst & Young Entrepreneur Of The Year® Award

LYNDON FAULKNER

Pelican Products, Inc. announced that President and CEO Lyndon Faulkner has won the 2011 Ernst & Young Entrepreneur Of The Year ® Award (Greater Los Angeles Region) in the Manufacturing category. The award program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities.

Faulkner was selected as a finalist with 21 other nominees by a panel of independent judges. “I am honored to be recognized with this prestigious award,” said Faulkner. “I am extremely fortunate to be leading such a dynamic company as Pelican. It is a great highlight in my professional career. It is also a real testament to all the amazing employees around the

world that are helping drive Pelican’s growth and success.” Pelican Products is the global leader in design and manufacture of both high-performance protective case solutions and advanced portable LED lighting systems. Throughout his career, Faulkner has been recognized in key senior executive roles and has driven billions in revenue to industry-shaping Fortune 100 companies that include Technicolor®/Nimbus CD International and the Microsoft® Corporation. This award program is recognizing Lyndon for a second time as he was named EOY 1997 Entertainment Award Winner (Greater Washington Region). This year, the Entrepreneur of the Year Program celebrates its 25th anniversary. The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world. For more information on the Ernst & Young Strategic Growth Forum, please visit www.ey.com/us/strategicgrowthforum.

TORRANCE MEMORIAL MEDICAL CENTER AUXILIARY

CELEBRATES 6OTH ANNIVERSARY

“We are extremely proud of the legacy of our Auxiliary program, which has benefited so many patients and visitors for decades,” said Craig Leach, president and CEO of Torrance Memorial Medical Center. “Their unending kindness and dedication to service is an integral part of the fabric that has helped this hospital continue to grow and thrive to meet the expanding needs of our community.” Past Auxiliary presidents celebrate and enjoy the music of harpist Deidre Moore. Back Row (LtoR): Lesley Hull; Stan Kuroda; Mimi Brody; Elaine Potampa; Betty Broughton; David Quaintance; Donna Mathwig. Front Row (LtoR): Alice Young; Margaret Roettger; Della Weinhuff; Arlene Ball.

Founded in 1925 by Jared Sydney and Helena Childs Torrance, Torrance Memorial Medical Center is a locally governed, 401-bed, non-profit medical center established to provide quality healthcare services, predominantly to the residents of the South Bay, Peninsula and Harbor communities. Torrance Memorial seeks to offer the most current and effective medical technologies rendered in a compassionate, caring manner. For more information please visit: www.TorranceMemorial.org.

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NEWS

BRIEFS

The Corporate Volunteer Council Is Empowering Others in the South Bay The Corporate Volunteer Council, South Bay, administered under the auspices of the Volunteer Center, South BayHarbor-Long Beach, is a professional association of businesses and corporations developing and promoting employee volunteer programs in the South Bay. The CVC provides leadership by responding to the changing needs of communities. It provides a forum for training, networking, and exchanging ideas regarding corporate volunteerism and collaborative volunteer activities. Member companies enjoy the opportunity to work together through community renovation projects, beach clean-ups, Special Olympics and many other involvements.

The Council is led by President Pam Kenoyer, an engineering systems specialist at Moog Inc. in Torrance and is composed of representatives from leading South Bay companies, including Chamber members Moog, Toyota, Daily Breeze, ExxonMobil, Capital Source Bank, DoubleTree by Hilton Hotel Torrance-South Bay, Barrister Suites, Kaiser Permanente, Northrop Grumman, and Alcoa Fasteners. The Council meets bi-monthly at member’s companies. For more information on joining the Corporate Volunteer Council, or Nonprofit organizations seeking help with projects, please contact Sherry Saacke at the Volunteer Center, 310-212-5009 or email: volopps@volctr-sobay.org.

CSUDH Clinical Skills Nursing Lab Receives Gift from Providence Little Company of Mary in Torrance The Clinical Skills Lab at California State University, Dominguez Hills received a $30,000 gift from Providence Little Company of Mary Medical Center in Torrance. The donation of a defibrillator and consumable supplies such as bedding, face masks, catheters, and other items will help provide a professional level training environment for students in the Master’s Entry-level Professional Nursing (MEPN) Program. MEPN director Rose Welch says that the clinical skills lab enhances the quality of instruction for an average of 30 students a year. “The nursing skills lab has allowed students to practice skills before entering the clinical agency,” she says. “We believe that they are beginning their clinical rotations with more confidence.” “We asked, and [PLCMMC] totally came through for us,” said Greg Saks, Vice President for University Advancement at CSUDH. “They reached out to all kinds of [suppliers] and worked really hard to get us the things we needed. We’re lucky to have Providence Little Company of Mary Medical Center in Torrance as a partner.” Kathy Harren, chief nursing officer at PLCMH, says that her hospital and Dominguez Hills are linked in a common goal to educate tomorrow’s workforce of nurses. “It is a privilege to [collaborate] with such an exceptional community partner,” she says. “Many CSUDH nursing students do their clinical rotation with our nurses and nurse leaders as proctors in their experiential immersion work.” PLCMMC will continue to replenish the skills lab with items donated by their suppliers. In 2008, a Stock Our Skills

(L to R): Patricia Hinchberger (Assistant Professor of Nursing and Director MEPN Program at CSUDH) , Deborah Fehn (Director of Business Development for Providence Little Company of Mary Medical Center in Torrance), Rose Welch (Professor and Director for the School of Nursing at CSUDH), and Kathy Harren (Chief Nursing Officer at Providence Little Company of Mary Medical Center in Torrance).

Lab (SOS) campaign was launched that raised more than $130k, including major donations from Former CSUDH Foundation Board Chair Ken Putnam and Associated Students Inc. Ryan Hodges, a 2011 graduate, says that PLCMMC assistance also provided hands-on experience for him and his classmates at the medical center, including rotations in the emergency room, medical-surgical units, operating room, same-day surgery, post- anesthesia care unit, and transitional care center. TO R R A N C E M A G A Z I N E

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CHAMBER

BENEFITS

Increasing Your Bottom Line with Cost Saving Benefits as a Member of the Torrance Area Chamber of Commerce C H A M B E R O F F I C E D E P OT P RO G R A M Office Depot has partnered with the Torrance Chamber to offer your business an opportunity to save approximately 15% to 25% annually on your office supplies. This program is absolutely FREE to join! Once you have joined, a new account package will be sent to you, which will give you access to: Shop online or in the store, Save up to 60% off a list of 175 items most commonly purchased by businesses and customize up to 10 items you use the most that may not be on that list, Fast & FREE delivery on qualifying online orders of $50 or more by 5:00 p.m., Copy & Print Depot Services and promotional items, green products, Technology Solutions from TechDepot, office furniture ranging from basic to designer brand, cleaning & break room supplies! For more information, please contact Pamela.Rice@OfficeDepot.com or Tom.McKiney@OfficeDepot.com

E M P LOY E E S AV I N G S T I C K E TS P RO G R A M Employee Savings Ticket office offers discounted tickets and services. Employee Savings Ticket office offers discounts to amusement parks, movie theatres, trips (near and far), medical procedures, automobile servicing, merchandise, water parks, special events and much more. Magazines listing these discounts are available from Employee Savings Ticket office or from the Chamber lobby. To use this service, you must bring proof of valid employment with your business. Employee Savings Ticket Office is located at 22410 Hawthorne Blvd., Unit 1, Torrance, CA 90505 or you can reach them by phone at 310-316-3384.

M E M B E R TO M E M B E R P RO G R A M The Member to Member program is a discount program for members by members. There is no cost to members for placing a discount for goods and services and you do not need to be a participant to take advantage of the savings. This program gives your business a vehicle to expose a select discount to thousands of employees of our membersâ&#x20AC;&#x2122; businesses. Your listing will be published on our website at www.torrancechamber.com and in print, and is subject to change without prior notification. Notice to Participate: This program is only available to members in good standing. To avoid confusion, please notify all employees of Chamber discount.

DA I LY B R E E Z E A DV E RT I S I N G C E RT I F I C ATE The Daily Breeze has partnered with the Chamber to maximize your membership investment. This special membership benefit is designed to build your business. The Daily Breeze will match your Chamber membership fee with free advertising when it is matched by the same amount of paid advertising. This program has been a very popular benefit of Chamber membership for several years. While some restrictions apply, the program fits most business owners and in many cases is the catalyst to a long standing business relationship. The Daily Breeze provides unmatched readership in the South Bay and is a proven vehicle for advertisers, large and small.

To learn more about these benefits, please contact Kelly Hernandez, Membership Manager at (310) 792-3808

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Life’s Most Meaningful Pictures...

Now More Meaningful Than Ever. There’s no question about it. A comprehensive study released by the clinical journal Radiology has concluded that screening mammograms save lives. And early detection is the key. Now, Torrance Memorial Medical Center, the leader in women’s healthcare, is making it affordable for you to take control of your future. This limited-time offer features a $125 cash price for a screening mammogram. With four convenient locations staffed by compassionate, highly trained experts and featuring the most advanced digital capabilities, scheduling a mammogram at Torrance Memorial is the easiest… and smartest decision you’ll ever make.

Schedule Your Mammogram Today. Scan this QR Code into your Smartphone for more details.

www.TorranceMemorial.org For more information, call 310-517-4738. 3330 Lomita Blvd., Torrance CA 90505 *Offer ends December 31

Patricia Sacks, M.D. Medical Director, Polak Breast Diagnostic Center

Breast Imaging Center of Excellence Accredited By the American College of Radiology.

Torrance Area Chamber of Commerce 3400 Torrance Blvd., Suite 100 Torrance, CA 90503

PRST-STD U.S. Postage

PAID

Torrance, CA Permit No. 54

Hereâ&#x20AC;&#x2122;s our Oct 2011 issue. For comments and submittals, contact submittals@Torrance-Magazine.com or call 310.373.2880 For advertising opportunities, contact AdSales@Torrance-Magazine.com or call 310.317.0841 For TACC information and Calendars Visit www.TorranceChamber.com or call 310.540.5858

Our January 2012 theme isâ&#x20AC;&#x201D;

Health and Wellness