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ALL YOU NEED TO KNOW ABOUT SEO SEO, or search engine optimization, is one of the most popular inbound digital marketing strategies. SEO marketing is the process of improving or optimizing your website for search engines like Google, Bing, or Yahoo. Google holds the market share by a long shot, so we’ll focus on them. The way search engines work is by crawling your site. First, Google sends a crawler bot to your site, and this bot looks at many different aspects and indexes this information. Then the next time someone searches for a query or keyword on the search engine, Google uses an algorithm to go through all the sites within its index to find the best ones to return as a result for that specific search.
Different Types of SEO SEO breaks down into three main types: Technical SEO, On-page SEO and Off-page SEO.
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Technical SEO refers to the nuts and bolts of your website. It’s all the bits you can’t see happening like meta tags, site maps, HTTPS, and more. All these things signal to Google what the overall health of your website is. On-page SEO, as the name suggests, refers to everything you can see on a page. This includes images, copy, header tags, and more. Google “reads” all this to figure out what a page is about. Off-page SEO is everything that happens away from your website that affects how Google views it. The biggest factor of off-page SEO is when other sites link to your own. These links – when they come from authoritative sources – signal to Google that other sites think you’re trustworthy. A site with lots of quality links is more likely to be ranked higher than a site without.
TOPS in Lexington | July 2021
