TOOP+TOOP Magazine - May 26 2023

Market Pulse

AUCTIONS

25 Ebor Avenue, Mile End | Saturday, May 27, 10am

389 The Parade, Kensington Park | Saturday, May 27, 11.30am 3 Second Avenue, St Peters | Saturday, May 27, 11.30am 35 Trevelyan Avenue, Wayville | Saturday, May 27, 1pm

197 Childers Street, North Adelaide | Saturday, May 27, 4pm

The rate of growth in Adelaide home values has slowed but we are still achieving premium results for some properties, with TOOP+TOOP setting several suburb-record prices in recent weeks. While stock levels remain severely depleted, we expect buyer competition to remain strong for quality listings.

*Cover 56 Marlborough Road, Westbourne Park

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Adelaide market update with Bronte Manuel

While property markets on the eastern seaboard have experienced significant declines over the past year, Adelaide real estate continues to defy the trend.

The latest report from property market analyst CoreLogic shows that dwelling values in Sydney, Brisbane and Melbourne have dropped by 10.7 per cent, 9.8 per cent and 8.9 per cent respectively over a 12-month period.

In contrast, Adelaide property prices have increased by 1.3 per cent over the same period. Perth is the only other capital city to experience annual growth, also by 1.3 per cent.

According to CoreLogic, dwelling values in Adelaide are down just 0.1 per cent over the past quarter and actually rose by 0.2 per cent last month.

As a result, home values here now sit just 2.2 per cent below the record-high levels established in July 2022.

It’s interesting to note that homes in the more affordable price range have enjoyed the strongest growth over the past three months.

CoreLogic’s stratified hedonic dwelling index showed that Adelaide properties in the lowest quartile enjoyed a 1.8 per cent spike in value, while there was a 0.4 increase in the middle quartile. However, homes in the upper quartile dipped by 1.3 per cent.

At TOOP+TOOP, we continued to achieve strong results at all price points.

Our team sold almost 50 properties for the month at an average price of more than $1.1 million. Our average time on market was just 20 days, compared with the broader Adelaide average for all agencies of 31 days.

Put simply, good-quality listings with TOOP+TOOP are still selling quickly and achieving excellent prices.

At TOOP+TOOP, we continue to achieve strong results at all price points

Our volume of sales did dip marginally last month, but that’s in line with a broader national trend. CoreLogic estimated there were 35,398 sales nationally for the month, a decrease of 21.5 per cent compared with the same period last year.

Our digital data was extremely strong last month, with the toop.com.au website attracting almost 150,000 unique users and our social media accounts reaching more than 185,000 users.

While buyer interest and activity has remained consistently high in Adelaide, stock levels continue to be lower than expected.

According to CoreLogic, there were 137,269 properties listed for sale nationally over the latest four-week period, with 31,356 of those listings new to the marketplace.

In Adelaide, the volume of new listings for the month dropped by 16.2 per cent, while total advertised stock was down by 16.5 per cent.

The toop.com.au website attracted almost 150,000 unique users and our social media accounts reached more than 185,000 users

When TOOP+TOOP first emerged nearly 40 years ago, we wanted to do more for our clients. We wanted to achieve better sales results, through our bespoke marketing and the intelligent market insights of our team.

We invested in new technology and built the most powerful database in the industry. But more than anything we paid attention to detail, doing the right thing and working both smarter and harder to get the right results.

That drive to be the best and continually evolve for our clients still burns strong.

We blend thoroughly modern ways of working with a team of unrivalled experience. We’re confident about achieving more for you, while remaining humble. We represent the best homes Adelaide has to offer while being approachable and personable.

Expect more with TOOP+TOOP.

ADELAIDE

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.16alfred.toop.com.au

ADELAIDE

Contact Agent 191/65 King William Street

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.191-65kingwilliam.toop.com.au

ANGLE VALE

ADELAIDE

23 Sam Circuit Jake Theo 0422 959 650 jake.theo@toop.com.au

View property at:

www.23sam.toop.com.au

3106/17 Austin Street

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.3106-17austin.toop.com.au

ADELAIDE

$1.08m-$1.18m

ContactAgent 18 & 19/430 Pulteney Street

Sarah Jaensch 0408 285 485 sarah.jaensch@toop.com.au

View property at:

www.18-19-430pulteney.toop.com.au

BASKET RANGE

289 Range Road James Lindsay 0434 182 351 james.lindsay@toop.com.au

View property at:

www.289range.toop.com.au

BEAUMONT

8 Katoomba Road

Becky Neale 0417 832 549

Contact agent

View property at:

www.8katoomba.toop.com.au

BROMPTON

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.31kiln.toop.com.au

BURNSIDE

BROMPTON

81 Hallett Road

Jordan Begley 0410 289 240

jordan.begley@toop.com.au

View property at:

www.81hallett.toop.com.au

$990k- $1.089k

49 Hawker Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.49hawker.toop.com.au

BRUKUNGA

Contact Agent

222 Harrogate Road

James Lindsay 0434 182 351 james.lindsay@toop.com.au

View property at:

www.222harrogate.toop.com.au

BURNSIDE

7 Wyatt Road Sally Cameron 0412 915 108 sally.cameron@toop.com.au

View property at:

www.7wyatt.toop.com.au

Contact Agent

McCarron Way Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880

Scott Street Jordan Begley 0410 289 240

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TOOP+TOOP launches next generation of video marketing

Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.

“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.

“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.

“Our vertical videos ensure properties are showcased to their full potential on mobile devices.

“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”

Ms Toop said changes to the way social media platforms deliver video content had been a key factor.

“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.

“But the Australian launch of YouTube Shorts has been hugely significant.

“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.

“It’s game-changing for our clients.

“Our marketing studio spent many months perfecting the art of vertical video.

“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”

TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.

They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.

“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.

“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.

“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.

“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”

TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.

THE POWER OF VERTICAL VIDEO

• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format

• 84% of realestate.com.au users searched for properties on their mobile device

• Video streaming is expected to account for up to 82% of total web traffic

• 94% of mobile-phone usage is in portrait mode

• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode

• On average, consumers only view 14% of an ad displayed in horizontal mode

• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop

Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.

15 Altair Avenue West Jake Theo 0422 959 650 jake.theo@toop.com.au

View property at:

www.15altairavenue.toop.com.au

KENT TOWN

11/8-20 Wakefield Street

Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at:

www.11-8-20wakefield.toop.com.au

MAGILL

Agent 23 Romalo Avenue Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255 View property at:

www.23romalo.toop.com.au

83 Lambert Road Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:

www.83lambert.toop.com.au

KENT TOWN

Contact Agent

$890,000 47A Wakefield Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au View property at:

www.47awakefield.toop.com.au

MARDEN

3 Willowbank Crescent Sharee Redic 0407 722 660 sharee.redic@toop.com.au Inspect Saturday 10.15-10.45am

44 Adelaide Street

Becky Neale 0417 832 549

becky.neale@toop.com.au View property at:

www.44adelaide.toop.com.au

MAYLANDS

64A Darebin Street

Sharee Redic 0407 722 660

Thomas Crawford 0448 888 816

Inspect Saturday 11.30-12pm

www.64adarebin.toop.com.au

MITCHAM

52 Smith-Dorrien Street

Nicole Neill 0413 879 889

nicole.neill@toop.com.au

View property at:

www.52smith-dorrien.toop.com.au

17 Dover Street

Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:

www.17dover.toop.com.au

Contact Agent

Contact Agent 25 Ebor Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.25ebor.toop.com.au

MODBURY HEIGHTS

jake.theo@toop.com.au

View property at:

www.742-76currawong.toop.com.au

5 Tarni Court

Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au View property at:

www.5tarni.toop.com.au

Contact Agent

197 Childers Street Grant Wills 0419 865 829 grant.wills@toop.com.au View property at:

www.197childers.toop.com.au

50 Elizabeth Street Bronte Manuel 0439 828 882

Jessica Crane 0423207478

View property at:

www.50elizabeth.toop.com.au

2/9 Alfred Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at:

www.2-9alfred.toop.com.au

Auction

8 Ray Street Gena Nash 0408 828 415

Lew Toop 0419 888 893

www.8ray.toop.com.au

Contact Agent

8/46A Robsart Street Kirk Fernandez 0430 311 799 kirk.fernandez@toop.com.au View property at:

www.8-46arobsart.toop.com.au

For more of these stories visit toop.com.au/blog or scan this code

Vault’s value on rise as stock levels dip

With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.

TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.

On average, there is more than one home sold through the Vault each week.

That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.

“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.

“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.

“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.

“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.

“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”

On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.

“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.

“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.

“We have sold many, many properties that were never publicly released.”

TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.

Private and VIP inspections can then be arranged under conditions that suit the vendor.

TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.

To register, go to vault.toop.com.au

The Toop Vault has more than 23,000 members

Ann Place

Crawford 0448 888 816 Vincent Doran 0466 229 880

Marquisite Drive Jake Theo 0422 959 650

Eucalypt Court Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255

WEST CROYDON

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.32harriet.toop.com.au

56 Marlborough Road Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:

www.56marlborough.toop.com.au

Contact Agent

WESTBOURNE PARK

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Is auction the best way to sell your home?

Auction is proving to be an increasingly popular method to achieve a premium price.

While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.

Here are the pros and cons of different selling methods:

AUCTION

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).

An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).

An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.

BEST OFFERS BY

These campaigns require buyers to put forward their highest and best offer by a fixed date.

TENDER

Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.

This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.

The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.

This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.

Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.

Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.

Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

PRIVATE TREATY

A Private Treaty sale offers more flexibility than other methods.

The property can be advertised with or without a price or a price range can be provided.

There are also no time limitations or deadlines. It may take days, weeks ore months.

Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.

When executed correctly, this is a very effective and powerful method of sale.

Unlike auction, the tender process is unlikely to create emotional bidding.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

ABC ADELAIDE

Ryan Yuan 0422429939

Lalita Yuan 0433 402 255

Auction $285,000 vault.toop.com.au

GHI

BURNSIDE

Jordan Begley 0410289240

Best Offers $990,000 - $1,089,000 vault.toop.com.au

DEF

BRUKUNGA

James Lindsay 0434182351

Best Offers

vault.toop.com.au

MNO

CROYDON PARK

Thomas Crawford 0448888816

For Sale

vault.toop.com.au

JKL

CROYDON PARK

Thomas Crawford 0448888816

For Sale vault.toop.com.au

PQR

ENFIELD

Sharee Redic 0407 722 660 Auction vault.toop.com.au

Grant Wills 0419865829

Best Offers $640,000 - $700,000 vault.toop.com.au

KENSINGTON PARK

Thomas Crawford 0448888816

Vincent Doran 0466 229 880 Best Offers vault.toop.com.au

Jordan Begley 0410289240

Auction $890,000 vault.toop.com.au

Thomas Crawford 0448888816 Best Offers vault.toop.com.au

KILKENNY

Thomas Crawford 0448888816

Auction vault.toop.com.au

Amelia Langhans 0422 125 242 For Sale vault.toop.com.au

DEF

GHI JKL

MNO PQR

ABC EVERARD PARK

KENT TOWN

KILKENNY

NEW PORT

ABC NORTHFIELD

Thomas Crawford 0448888816 Auction vault.toop.com.au

DEF

NOVAR GARDENS

Gena Nash 0408 828 415 Auction vault.toop.com.au

GHI

PARKSIDE

Bronte Manuel 0439828882

Jordan Begley 0410289240 For Sale vault.toop.com.au

MNO

ROSE PARK

Sally Cameron 0412915108

Auction vault.toop.com.au

JKL

RIDLEYTON

Thomas Crawford 0448888816 Auction vault.toop.com.au

PQR

ROSTREVOR

Hayley Parzis 0411318382 For Sale vault.toop.com.au

ABC ST CLAIR

Thomas Crawford 0448888816 For Sale vault.toop.com.au

Thomas Crawford 0448888816 Auction vault.toop.com.au

MNO

Thomas Crawford 0448888816 Best Offers vault.toop.com.au

DEF

UNLEY PARK

Ryan Yuan 0422429939

Best Offers $2,500,000 - $2,700,000 vault.toop.com.au

Thomas Crawford 0448888816 For Sale vault.toop.com.au

Thomas Crawford 0448888816 Best Offers

vault.toop.com.au

GHI JKL

PQR

WEST CROYDON

WEST CROYDON

WEST CROYDON

WOODVILLE WEST

EXECUTIVE TEAM

genevieve.toop@toop.com.au

SALES TEAM

Bronte Manuel Owner/Director of Residential Sales 0439 828 882 bronte.manuel@toop.com.au

Genevieve Toop Owner/Director of Marketing 0418 824 178

Alexander Parzis 0410 588 633

Amelia Langhans 0422 125 242

Alice Moorhouse 0418 821 438

Anita Hardingham 0413 335 706

Becky Neale 0417 832 549

Bronte Manuel 0439 828 882

David O’Grady 0417 885 557

Debi Zecevich 0412 170 014

Eloise McMillan 0417 766 900

Gena Nash 0408 828 415

Glenn McMillan 0476 394 663

Grant Wills 0419 865 829

Hayley Parzis 0411 318 382

Ian Jaensch 0417 457 979

Jake Theo 0422 959 650 James Lindsay 0434 182 351

Jessica Crane 0423 207 478

Jordan Begley 0410 289 240