TOOP+TOOP launches next generation of video marketing

Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.

“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.

“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.

“Our vertical videos ensure properties are showcased to their full potential on mobile devices.

“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”

Ms Toop said changes to the way social media platforms deliver video content had been a key factor.

“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.

“But the Australian launch of YouTube Shorts has been hugely significant.

“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.

“It’s game-changing for our clients.

“Our marketing studio spent many months perfecting the art of vertical video.

“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”

TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.

They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.

“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.

“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.

“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.

“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”

TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.

The Power Of Vertical Video

• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format

• 84% of realestate.com.au users searched for properties on their mobile device

• Video streaming is expected to account for up to 82% of total web traffic

• 94% of mobile-phone usage is in portrait mode

• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode

• On average, consumers only view 14% of an ad displayed in horizontal mode

• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop

15 Altair Avenue West Jake Theo 0422 959 650 jake.theo@toop.com.au

View property at: www.15altairavenue.toop.com.au

KENT TOWN

11/8-20 Wakefield Street

Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at: www.11-8-20wakefield.toop.com.au

MAGILL

Agent 23 Romalo Avenue Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255 View property at: www.23romalo.toop.com.au

83 Lambert Road Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at: www.83lambert.toop.com.au

KENT TOWN

Contact Agent

$890,000 47A Wakefield Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au View property at: www.47awakefield.toop.com.au

MARDEN

3 Willowbank Crescent Sharee Redic 0407 722 660 sharee.redic@toop.com.au Inspect Saturday 10.15-10.45am

44 Adelaide Street

Becky Neale 0417 832 549 becky.neale@toop.com.au View property at: www.44adelaide.toop.com.au

MAYLANDS

64A Darebin Street

Sharee Redic 0407 722 660

Thomas Crawford 0448 888 816

Inspect Saturday 11.30-12pm www.64adarebin.toop.com.au

MITCHAM

52 Smith-Dorrien Street

Nicole Neill 0413 879 889 nicole.neill@toop.com.au

View property at: www.52smith-dorrien.toop.com.au

17 Dover Street

Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at: www.17dover.toop.com.au

Contact Agent

Contact Agent 25 Ebor Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at: www.25ebor.toop.com.au

MODBURY HEIGHTS jake.theo@toop.com.au

View property at: www.742-76currawong.toop.com.au

5 Tarni Court

Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au View property at: www.5tarni.toop.com.au

Contact Agent

197 Childers Street Grant Wills 0419 865 829 grant.wills@toop.com.au View property at: www.197childers.toop.com.au

50 Elizabeth Street Bronte Manuel 0439 828 882

Jessica Crane 0423207478

View property at: www.50elizabeth.toop.com.au

2/9 Alfred Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at: www.2-9alfred.toop.com.au

Auction

8 Ray Street Gena Nash 0408 828 415

Lew Toop 0419 888 893 www.8ray.toop.com.au

Contact Agent

8/46A Robsart Street Kirk Fernandez 0430 311 799 kirk.fernandez@toop.com.au View property at: www.8-46arobsart.toop.com.au

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