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MEDIA SPONSORSHIP

Expanding the Gateway of Knowledge

26 - 29 January 2010

Riyadh International Exhibition Center Kingdom of Saudi Arabia

www.iehe.mohe.gov.sa


Introduction

The Saudi government allocated over 25% of its SR 475 billion budget this year for the education sector. A major portion of that allocation is appropriated for the higher education section where billions of dollars will be spent on tens of thousands of Saudi students in order to support them in continuing their higher education in universities and specialized colleges domestically and abroad, in addition to the many enormous projects planned by the Ministry of Higher Education. As a result of this renewed attentiveness for higher education, combined with an interest to achieve knowledge awareness of higher education issues and institutions among staff and students in the Kingdom of Saudi Arabia, the Ministry of Higher Education decides establishing an international

Under The Auspices of The Custodian of the Two Holy Mosques

King Abdullah Bin Abdul Aziz Al Saud

exhibition for higher education to host various local and international higher education institutions. The exhibition will develop a positive communication channel between educational institutions in the Kingdom and various international institutions of higher education all over the world contributing in general to a public awareness in the education sector and particularly to student awareness in scholarship programs and educational courses offered by those institutions. Thus, under The Auspices of The Custodian of the Two Holy Mosques, King Abdullah Bin Abdul Aziz Al Saud, the Ministry of Higher Education (MOHE) is organizing the first INTERNATIONAL EXHIBITION FOR HIGHER EDUCATION - IEHE 2010, from 26 – 29 January 2010.


Objectives Provide the opportunity to the Saudi community in its various institutions, categories and individuals, particularly those interested in out-ofthe country scholarship programs, to interact with representatives of international institutions of higher education and familiarize themselves with their respective educational and academic systems and procedures. Encourage the institutions of higher education in the Kingdom to upgrade their academic and professional capacities to reach the level of The exhibition will contribute in general to public awareness in the education sector and particularly to student awareness in scholarship programs and educational courses

their international counterparts. Provide the exposure of local universities’ administration and faculty staff to international expertise and resources. Create a positive communication channel between educational authorities in the Kingdom and international institutions of higher education thus encouraging academic mutual agreements between them. Provide opportunities to review cutting-edge technologies in e-learning and distance education.


The exhibition will develop a positive communication channel between educational institutions in the Kingdom and institutions of higher education all over the world. The exhibition will consist of four sections: • International Universities and Institutions of Higher Education • Saudi Universities and Institutions of Higher Education • National and International sectors involved in teaching techniques • Projects of the Ministry of Higher Education (MOHE)

Who will attend IEHE 2010 More than 60,000 Saudi students and parents from across the Kingdom Top MOHE officials and decision makers Presidents, Deans, and senior faculty members of national and international universities

Sponsorship Benefits Get acknowledged as an organization that supports excellence and innovation in the educational sector Interact directly with thousands of candidate students, government officials and international leaders in education. Strengthen your presence, image, and relations with MOHE and the local educational institutions Be part of an international higher education event officially supported and sponsored by the Saudi government through MOHE


MEDIA Sponsorship

Sponsorship Benefits Media Sponsorship is not limited to a certain number of Sponsors.

• 18sqm inside exhibition space with stand-fittings • Receiving an honorary trophy • 2 invitations for the opening ceremony of the exhibition • 2 complimentary dinner invitations • 2 invitations for each lunch event • 2 reserved VIP seats in the forum • 1 Inside full page advertisement in the exhibition preview magazine • 1 Inside full page advertisement in the exhibition catalogue • Logo as “Media Sponsor” on exhibition banner at the main entrance of the car parking • Logo as “Media Sponsor” on the visitor’s promotion flyers • Logo as “Media Sponsor” on all printed promotional material of the exhibition • Logo as “Media Sponsor” on all advertising campaigns of the exhibition • Link to sponsor’s website from the official exhibition website • Running sponsor’s logo on advertising screens in the exhibition halls • Sponsor’s logo printed on all exhibition signage

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General Information

The Venue Riyadh International Exhibition Center

Sponsoring the Event For Media Sponsorship, please contact

The International Higher Education Exhibition will be held at Riyadh International Exhibition Centre, a

This event is executed by:

modern international exhibition complex consisting of four halls offering 15,000m2 of indoor exhibition area in addition to 5,000m2 of outdoor area, including an ample car parking with a capacity of 1500 cars and buses, a conference hall, support services, a VIP reception lounge, business and press centers, restaurants and

P.O. Box 56010, Riyadh 11554, Kingdom of Saudi Arabia E-mail: iehe2010@recexpo.com Web: www.recexpo.com For more information, please contact us on: Tel: +966 1 229 5604, Fax: +966 1 229 5612

cafeterias and organizers offices.

Organized by:

International Exhibition for Higher Education 2626 Olaya St., Worood Area, Unit 1 Riyadh 6555 - 12551 Kingdom of Saudi Arabia Tel: +966 1 2937373, Ext: 432 , Fax: +966 1 4194451 E-mail: info@iehe.mohe.gov.sa, Web: www.iehe.mohe.gov.sa

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