Your strategic marketing partner.
7 Pillars of Marketing Excellence TR A D E M A R K & B R A N D M A N AG E M E NT
CO N S U M E R S , S H O PPE R S & G U E S T S
A DV E RTI S I N G & CO M M U N I C ATI O N S
No matter the size of your company, your brand is the most important asset you have. Actively managing this asset and the values that are unique to your company or brand is important. Well-managed, a brand builds equity which has a far greater value than its parts.
Consumers, shoppers and guests, those who eat or use finished goods have unique motivators and drivers to their purchasing behaviors. Their ideal purchasing experience is driven by the ever-changing landscape of society. B2B and B2C companies need to understand this dynamic as it impacts all of business.
S TR ATE GY & PL A N N I N G
I N S I G HTS & A N A LY TI C S
Strategy and planning is the intention and process of thinking holistically and thoroughly about your business. It is as much about what you choose to do as what you choose not to do.
Insights provide essential wisdom about your users and reveals actions you can take to better your business. Data and analytics build off each other to deliver deep understanding.
This is what many people think of as “marketing�. Its intent is to change or reinforce opinions or perceptions of a product or service. Due to the fragmentation of media options, it’s increasingly important to understand the communication tools that best fit the intent. Planned properly, the right customer receives the right message at the right time through the right channel in the right sequence to generate loyalty.
C H A N N E L S & CUS TO M E R S
M E RC H A N D I S I N G & PRO M OTI O N S
Channels are defined as the place a product is sold as well as where a product is promoted. Customers have distinct preferences for shopping and information consumption. This matrix of preferences should be carefully mapped for optimal uptake.
Developed to enhance brand performance, drive short-term sales and delight users, merchandising and promotions are key tools to enhance the buying experience and reinforce the brand value proposition.
Let us help you find your voice. Call Nick Pasculli, Founder & CEO
hello@tmdcreative.com (831) 758-6425 Salinas (HQ) / San Diego / Sacramento / Yuma tmdcreative.com / tmdtechsolutions.com / rootedinag.com