A Quarterly Graphic Design & Printing Newsletter WINTER 2018
10 TRADESHOW TIPS FOR SUCCESS By Tingalls Graphic Design
LISTEN! My most important tip is to listen to your booth visitors. Ask open-ended questions like, “Tell me about your business” or “What do you like best about what you do?” Find out first if they have a need your company can fill before trying to sell them. KEEP IT SIMPLE. Think of your booth as a billboard. Too many graphics or text blocks can be distracting to people walking by that just “need the facts” quickly. Enlisting the tradeshow design experience of firms like Tingalls Graphic Design can be a valuable step in your tradeshow preparation. Graphics should be professional, yet eye-catching to spark the interest of attendees and pull them into your space. KNOW YOUR AUDIENCE. What types of people will be attending this event? Decision makers, families, etc. Most organizations have demographic information on who attends their events. Take advantage of this information and tailor your message accordingly. DON’T BE A CLUTTER BUG. How many events have you attended where you walked away with a bag full of brochures and “do-dads” that you never look at again. Resist the temptation to bring your entire marketing campaign and rather use this time to gather information on what your visitor is interested in and follow-up via mail or phone. ARRIVE EARLY. They say location is everything. If booths aren’t already pre-assigned, arrive early to nab a good location. (i.e. Near the bar or food.) (continued on inside)
GRAPHICS SHOULD BE PROFESSIONAL AND EYE-CATCHING TO SPARK THE INTEREST OF ATTENDEES.