Keynote | Envisioning Connected Transport w4c & IoT for 2008 Manufacturing Summit - Tim Scanlon

Connected Transport : The New Paradigm 9 October 2008 European Manufacturing Summit -­ Dusseldorf

Tim Scanlon

Topics

New Car IT emerging Connected vehicle Innovative user experiences Optimized supply chain Mobile digital lifestyle

A New Car IT is Emerging

Why? In Response to these 5 Automotive Industry Megatrends 1

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Emerging Economies

New Business Models

Digital Convergence

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Demographics

Sustainability

The Vision | The Architecture | The User Experience | The Consortium

Megatrend 1 | Emerging Economies • Top 100 companies have approximately $715 billion in revenue with CAGR of 24 percent and 20% gross margins or $145B in 2005.

• Generate 28 percent of their revenue from outside their markets, growth to 40 percent by 2010.

• Growing 10X faster than the U.S. GDP, 24X faster than Japan's and 34X faster than Germany's.

• 10 to 20X lower labor costs-­-­ resulting in savings of up to 40 percent in the cost of end products. Manufacturing is 60 percent less expensive than comparable facilities in the West.

• Employ 4.6 million workers. Purchase $200 billion a year in raw materials and energy, $50 billion in parts and components and $40 billion in services.

Boston Consulting Group 5

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Megatrend 2 | Digital Convergence

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Megatrend 3 | Changing Demographics

US NHTSA

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Megatrend 4 | New Business Models

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Megatrend 5 | Sustainability

“The EU objective to bring carbon emissions from cars down to 120 grammes per kilometre is achievable through an Integrated Approach and we fully support that route. “ — Sergio Marchionne, president of the European Automobile Manufacturers’ Association (ACEA) and CEO of FIAT 9

The Vision | The Architecture | The User Experience | The Consortium

The Vision

A PC integrated into every car connected to the world

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History & Inspiration In 1975, Microsoft® and Intel® started a revolution with Windows, and the Intel 8008 processor.

Today W4C is seizing the opportunity to revolutionize computing -­ this time, in your car.

With the • W4C platform & • Intel® Atom™ for automotive architecture

we are bringing your digital lifestyle into the comfort of your car 11

The Vision | The Architecture | The User Experience | The Consortium

A Paradigm Shift To Internet

Can-­Bus

Instrument Display

Console

Windows®-­Based Embedded PC

In Car Network

As easy as 1 2 3, but truly revolutionary • Insert an embedded PC in the car • Instrumentation and Console becomes PC Display • Connection to the in-­car network • Internet connectivity through mobile devices • Unlimited scenarios from this new platform 12

The Vision | The Architecture | The User Experience | The Consortium

Features Skinnable Display • Customize your display Virtualization of Mobile Devices • Senses devices in range • Interface is completely interactive through touchscreen

Devices in range

Virtual Earth™ Navigation • Real Time – Photographic Navigation • Avalability of Location Based Services Thru Virtual Earth interface Natural Language Interaction • Vocally interact with software platform in car • Embedded semantic technology interprets natural language input with no pre-­defined syntax 13

I’d like a coffee

It’s very hot today

The Vision | The Architecture | The User Experience | The Consortium

Additional Features High Quality User Experience (UX) • UX Testing and Certification of Apps for compliance with accessibility, safety, and paltform standards • Rich media experience with Gaming Quality graphics • Platform that will Independent Content Providers will love to develop apps and provide content for

Open Connectivity thru OPC Foundation • Open platform enabling interoperability and communication between all systems • Significantly reduces system integration costs and enables OEMs to specifiy best-­in-­class components

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W4C Team Core Partners NEED: Human-­Machine Interface validation

Infrastructure Partners

W4C

OPC Foundation

NEED: Natural Language

NEED: Robust HMI presentation layer

Semantyca

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NEED: Open platform

System Integration Partners

• Major chip/board Manufacturer • Software & Services • Mobile Devices

Vertical Solution Partners Marketing Partners

Iconics

The Vision | The Architecture | The User Experience | The Consortium

The Connected Vehicle

OPC Unified Architecture

Open Communications

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What does OPC Stand for?

Openness Productivity Colloboration 18

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OPC Usage Sensor Level Subsystems DCS/PLC System

5 Year Forecast Actual Actual

HMI/SCADA System Production Management Enterprise

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Source: ARC -­ 2007 The Vision | The Architecture | The User Experience | The Consortium

OPC Worldwide Membership

Europe 45%

Total Members 450

North America 35%

Rest of World 11%

Japan 9% The Vision | The Architecture | The User Experience | The Consortium

Scalable Technology Standard internet protocols allow cross-­‐platform communication

Mainframe Server Cluster Server Desktop PC

Portables

Controllers Embedded Systems

Multiple OPC APIs and Stacks • C/C++ • Microsoft .NET • JAVA

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Innovative User Experience

Natural Language

Rich and Robust Visualization

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Punto Sport Navi

The Vision | The Architecture | The User Experience | The Consortium

Punto Classic

The Vision | The Architecture | The User Experience | The Consortium

Punto Sport

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Nissan GTR Game Replica

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ICONICS Visual Intelligence Software Solutions Since 1986 • Configurable System Integration Tools • • •

Human-­Machine Interface Visualization (HMI) Supervisory Control & Data Acquisition (SCADA) Manufacturing Intelligence (BI for Real-­Time Operations)

• Universal Visualization & Interoperability • • •

Aggregate and Manage Any Data Source from Anywhere Consolidate Alarm and Incident Management Systems Track, Trace, Report, Analyze, Contextualize

• 10 Consecutive Years Double-­Digit Growth • Worldwide Network • •

400 Partners, Global Support Network 225,000 Licenses, in 20,000 Sites

The Vision | The Architecture | The User Experience | The Consortium

Proven Technologies Providing 360 Degrees of Visibility

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Focus on Engineering Productivity • ICONICS products increase ROI • Greatly reduce engineering time • Connectivity – OPC, BacNet, Database, SNMP • Reusability, Smart Symbols, Aliasing • Deep Diagnostics and Analysis • Real-­time Language Switching • High available with Redundancy • Auto Configuration Wizards

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Windows Presentation Foundation ( WPF) Rich User Experience

Windows Communication Foundation (WCF)

Windows Workflow Foundation (WF)

Windows InfoCard Digital identity management The Vision | The Architecture | The User Experience | The Consortium

Innovation Adoption

• W4C Early Adopters

$ Future Chasm

Time

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

Technology Enthusiasts

Visionaries

Pragmatists

Conservatives

Skeptics

Source: Inside the Tornado by Geoffrey A. Moore Harper Business, 1995 pages 14 & 19

The Vision | The Architecture | The User Experience | The Consortium

Optimized Supply Chain

Automotive Industry Challenges • Car IT Design, Operation and Maintenance is complex • Multiple ECU’s • Non-­standard software architectures • Infotainment integration on proprietary platforms limited

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Car IT Leverages Existing Systems • Digital PLM integrated with digital dealership networks • Standard software architectures • Leverage PDM Info

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Dealer Innovation

Deloitte 36

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Customer Integration Supply Chain Impact

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Supply Chain Advantages

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Mobile Digital Lifestyle

Silent Megatrends | Disruptive Technologies •

Broadband Enables Useful Mobility Form & Function •

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Software Advancement Results in Easy Natural User Interaction •

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Digital social interaction proliferates

Cloud Computing Digital Mesh •

Direct connection to consumers

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New value chains and business models

Unlimited Storage and Hardware Performance •

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Information always accessible

Rich Apps and UX The Vision | The Architecture | The User Experience | The Consortium

W4C Responds Mobile Device Trends Personal Navigation Devices

20 million

10 million

Bundled Offerings 2005

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2008

“Shipments of GPS-­‐enabled mobile phones will generate over $50 billion in revenues in 2008, rising to $100 billion in 2012.” ABI Research 41

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“Follow Me” Digital Lifestyle Digital Lifestyle Boundaries Blur along the Mobility Value Chain Continuum • Home • School • Play • Auto • Work and all points in between.

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Scenarios: Reserve a Segway™ Gas Station Fix a Fault

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Reserve a Segway The Segway mobility device empowers pedestrians and allows them to go farther, move more quickly, and carry more.1 Major Benefits • Ultimate green mobility • Considered legally as a pedestrian (ie can go where automobiles can not go) • 40 km with a single charge • 1000 km with the equivalent cost of 1liter of fuel

1Description and images from www.segway.com

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Scenario: Reserve a Segway

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As Jon is driving into the city, he realizes that he needs to book a Segway.

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Scenario: Reserve a Segway

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As Jon is driving into the city, he realizes that he needs to book a Segway.

Jon uses car to access internet through smartphone link.

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Reserve a Segway

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Jon uses car to access internet through smartphone link.

Jon locates optimum Segway location based on traffic and destination.

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Reserve a Segway

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Jon locates optimum Segway location based on traffic and destination.

Jon confirms reservation and payment with his fingerprint.

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Reserve a Segway

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Jon confirms reservation and payment with his fingerprint.

Jon uses car to transfer audio tour to his phone.

Phone docks with Segway.

The Vision | The Architecture | The User Experience | The Consortium

Scenarios: Reserve a Segway™ Gas Station Fix a Fault Always With You

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Gas Station

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Jon’s fuel is low, and so his car locates nearest gas station.

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Scenario: Gas Station

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Jon’s fuel is low, and so his car locates nearest gas station.

When car pulls up, smartpump and car share information

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Scenario: Gas Station

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When car pulls up, smartpump and car share information

Smartpump allows Jon to dispense fuel appropriate for his car only.

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Gas Station

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Smartpump allows Jon to dispense fuel appropriate for his car only.

Car alerts smartpump of various needs such as low fluids, oil, or problem battery.

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Gas Station

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Car alerts smartpump of various needs such as low fluids, oil, or problem battery.

Station attendant is alerted of needs and comes with materials needed to fulfill them.

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Scenario: Gas Station

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Station attendant is alerted of needs and comes with materials needed to fulfill them.

Jon approves all purchases with fingerprint, and car console displays ad for new item from station café.

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Scenario: Gas Station

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Jon approves all purchases with fingerprint, and car console displays ad for new item from station café.

Jon is able to access café menu on vehicle console to place order.

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Gas Station

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Jon is able to access café menu on vehicle console to place order.

As Jon tries to pull away with pump still in car, smartpump sends alert to stop car.

The Vision | The Architecture | The User Experience | The Consortium

Scenarios: Reserve a Segway™ Gas Station Fix a Fault Always With You

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Fix a Fault

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As Jon is driving, a fuse blows in his car.

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Scenario: Fix a Fault

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As Jon is driving, a fuse blows in his car.

Car alerts Jon to problem, a blown taillight fuse, and offers instructional assistance.

The Vision | The Architecture | The User Experience | The Consortium

Scenario: Fix a Fault

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Car alerts Jon to problem, a blown tailight fuse, and offers instructional assistance.

Jon accesses instructional documentation through console.

The Vision | The Architecture | The User Experience | The Consortium

Summary

5 Key Takeaways. W4C is…

1. Driving Innovation 2. Enabling New Business Models 3. Fast and Agile in Execution 4. Thought Leader Anticipating and Responding to Transport Industry Demand 5. Delivering Scalable Software and Services for Embedded Windows®

Thank You Questions

Tim Scanlon TimS@W4C.biz

www.W4C.biz