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Project 02: Symbols to Brands
Tim Do
Alex Anderson
VISC 204
02
Ideation Beetles + Burgers + Rustic + Rebellious
-The Beetles -Scarab -Bug’s Burgers -Big Leaf Burgers -Stag’s
-Herc’s Grill -The Canteen -Leaf & Log -Twiggy’s Diner -Obelisk
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Moodboards Concept 1
Concept 2
In the middle of the woods, two millennials rented a cabin and did shrooms. They subsequently went into the forest to be one with the elements but achieved nothing from their wilderness endeavor. Until they came with the idea of the restaurant when they were high and eating leaves.
This purpose of the cult is to find the “holy fry cook”, savior of the universe, for they shall create the perfect burger and all who partake shall achiever beetle heaven. They also hold sacraftices in the secret downstairs on Saturday nights and all are welcome to join, but can never leave.
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Sketches
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Visual Concepts
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Refinement
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Food Trucks + Biz Cards
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Please wait to be seated
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Please wait to be seated
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Further Refinement
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@TwiggysDiner
@TwiggysDiner
@TwiggysDiner
@TwiggysDiner
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Final Brandboard & Food Truck Concepts
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