[1] [1]
PROJECT 02: BORING BRANDS
Project Project 02: 02: Boring Boring Brands Brands
TIM TIM DO DO KUSPRING2022 KUSPRING2022
VISC VISC 304 304 : : 830 830 ALEX ALEX ANDERSON ANDERSON
[2] [2]
PROJECT BRIEF Many times as a practicing designer projects are
what your organization/company does, as well as the
assigned to you that aren’t as inherently fun or cool
existing landscape of design.. You will also need to
as things like a food truck or brewery. Designers
create an additonal group of applications extending
often say that these projects only pay the bills or are
the new brand you have created.
“boring”. They are really neither of these things and are instead unique challenges with a different set of
In addtion to an overall branding system you will
rules. For this assignment you will be assigned to
create some specific applications to show how your
rebrand a “boring” company and give it a new unique
brand system can be applied. For all of these think
brand that turns on its head the ideas associated with
about what would be functional and useful for your
that industry.
specific business.
For this project you will be creating a logo and brand system for a organization / company. This project will involve quite a bit of research both to understand
Project Project 02: 02: Boring Boring Brands Brands
TIM TIM DO DO KUSPRING2022 KUSPRING2022
VISC VISC 304 304 : : 830 830 ALEX ALEX ANDERSON ANDERSON
[3]
PRELIMINARY IDEATION
Project 02: Boring Brands
TIM DO KUSPRING2022
FEB 24
VISC 304 : 830 ALEX ANDERSON
[4]
Moodboards
_Proposed three different concepts for rebrand _Went in depth with “lore” _Thought I did it wrong, Alex said I didn’t but I am still skeptical
Project 02: Boring Brands
TIM DO KUSPRING2022
FEB 24
VISC 304 : 830 ALEX ANDERSON
[5]
(100) SKETCH CONCEPTS
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 1
VISC 304 : 830 ALEX ANDERSON
[6]
_Had difficulty coming up with sketch ideas _Did alot of exploration, yet kept to the prompt of ‘Lawn Care’ _The direction for some ideas seem to be working, CONCEPT!
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 1
VISC 304 : 830 ALEX ANDERSON
[7]
REFINED SKETCHES
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 3
VISC 304 : 830 ALEX ANDERSON
[8]
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 3
VISC 304 : 830 ALEX ANDERSON
[9]
FURTHER REFINEMENT
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 8
VISC 304 : 830 ALEX ANDERSON
[10]
_Attempted to separate the concepts with different moods: Friendly, Fancy, Sporty _Tried to make type and image work better _The geometric shapes are interesting, but the application is too complex for a mark _The illusion of depth is also very interesting to play with, represents a field
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 8
VISC 304 : 830 ALEX ANDERSON
[11]
BRAND CONCEPTS
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 10
VISC 304 : 830 ALEX ANDERSON
[12]
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 10
VISC 304 : 830 ALEX ANDERSON
[13]
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 10
VISC 304 : 830 ALEX ANDERSON
[14]
_Thought presentations were due today _Tried to think of solutions that further separate the concepts _Divided color and imagery _Sticker idea showed a modular youthfulness _Geometric mark showed the geometric and symmetrical nature of French gardening _The line of receeding lines show movement and indicates depth of space on a field
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 10
VISC 304 : 830 ALEX ANDERSON
[15]
PACKAGED FILES
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 22
VISC 304 : 830 ALEX ANDERSON
[16]
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 22
VISC 304 : 830 ALEX ANDERSON
[17]
CONCEPT PRESENTATION
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 24
VISC 304 : 830 ALEX ANDERSON
[18]
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 24
VISC 304 : 830 ALEX ANDERSON
[19]
_Nervous as HELL, I don’t know if I could talk about a design without feeling like I did it wrong or not fully enough _Got through it but probably talked too fast _Practice, Practice, Practice
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 24
VISC 304 : 830 ALEX ANDERSON
[20]
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 24
VISC 304 : 830 ALEX ANDERSON
[21]
FINAL BRAND CONCEPTS
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 29
VISC 304 : 830 ALEX ANDERSON
[22]
_Decided to ditch the sport concept _Highlighted geometric pattern and establish a stronger system _Bigger triangles > Smaller triangles _Thought about applications such as door hanger or vehicles and how the different concepts would present themselves differently _Made Lawnmower in a 3/4 angle
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 29
VISC 304 : 830 ALEX ANDERSON
[23]
APPLICATION EXPLORATION
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 31
VISC 304 : 830 ALEX ANDERSON
[24]
Project 02: Boring Brands
TIM DO KUSPRING2022
MAR 31
VISC 304 : 830 ALEX ANDERSON
[25]
_Decided on the Fancy Concept _Refined applications further _Attempted to think of composition, to makes an appealing presentation _Class cancelled due to game _ROCK CHALK!! 2022 NAT CHAMPS!!
Project 02: Boring Brands
TIM DO KUSPRING2022
APR 5
VISC 304 : 830 ALEX ANDERSON
[26]
FINAL DELIVERABLES
Project 02: Boring Brands
TIM DO KUSPRING2022
APR 7
VISC 304 : 830 ALEX ANDERSON
[27]
Primary Marks
Secondary Marks/Brand Elements
Business Cards
Typography
Colors
Primary
Brother 1816 Medium
From our family to yours #154923
#d7bf4c Secondary
KCMO
John Doe
Brother 1816 Light
@PrecisionLC
It’s in our veins
+1(917)412-3908
#e2edda
Project 02: Boring Brands
TIM DO KUSPRING2022
#1a190f
APR 7
VISC 304 : 830 ALEX ANDERSON
[28]
Project 02: Boring Brands
TIM DO KUSPRING2022
APR 7
VISC 304 : 830 ALEX ANDERSON
[29]
Project 02: Boring Brands
TIM DO KUSPRING2022
APR 7
VISC 304 : 830 ALEX ANDERSON
[30]
THANK YOU AND KIND REGARDS!
Project 02: Boring Brands
TIM DO KUSPRING2022
VISC 304 : 830 ALEX ANDERSON