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The best little news edition serving these communities: Alburnett, Center Point, Central City, Coggon, Prairieburg, Robins, Springville, Troy Mills, Walker, Whittier May 27th 2014 Vol.1 Issue #4 Local Businesses Supporting Local Communities! Hawkeye Publishing L.L.C. www.tidbitpapers.com For Distribution E-mail: russ@tidbitpapers.com or Call (319) 360-3936
A NEW SODA POP
• In the 1890s Caleb Bradham opened a drugstore and soda fountain in North Carolina. He wanted to invent a drink that would soothe an upset stomach without using narcotics. Using kola nut, vanilla, and extracts, he whipped up a new concoction. He named it after a stomach enzyme that aids digestion, because he believed his drink would aid digestion just as the enzyme does.
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• The company expanded rapidly, but a major ingredient was sugar, and when sugar prices fluctuated during World War I, Bradham declared bankruptcy. Another entrepreneur bought the drink company from the bank, but declared bankruptcy during the Depression. • In 1931 Charles Guth bought the company for $10,500 out of sheer spite. He owned a chain of over 100 candy stores with soda fountains and was angry that Coca-Cola wouldn’t give him a price break on the enormous volumes of soda he sold. He wanted to give them some competition, but he too ran into financial problems and even offered to sell out to CocaCola, a deal they refused. • Then he began selling the drink in a 12 ounce bottle for a nickel, whereas Coka-Cola came in a 6-ounce bottle for a nickel. Customers flocked to his product. Today the firm does $39 billion in business annually and has 185,000 employees. What’s the name of the drink? (Answer next paragraph)
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“Standing Together”
IT’S A FACT During Prohibition, the Women’s Christian Temperance union attacked soft drinks as being potentially addictive. This inspired an editor of a Kansas newspaper to write a satire in which he worried about “men returning home sodden with Coca-Cola” and men “caught in the grip of the Coca-Cola habit.” Answer: Pepsi, and pepsin. ANOTHER NEW SODA POP • Charles Grigg went to work for an advertising agency in St. Louis where one of his clients was a soft drink company. He became intrigued by the soft drink business and went to work for the manufacturer, tinkering with recipes and inventing a successful new soft drink called Whistle (as in ‘wet your’). After a falling-out with his boss, he went to work for a different soft drink maker and invented an orange-flavored soft drink called Howdy. Howdy was popular but it could not compete with Orange Crush which had the market sewn up tight. • Eventually Charles started his own firm, and in 1929 came out with a lemon-lime flavored soda called Bib-Label Lithiated Lemon-Lime Soda. ‘Bib-Label’ was for the bottle’s label which was hung around the neck of the bottle like a bib, and ‘lithiated’ was for the lithium citrate (a mood enhancing substance) that the drink contained in trace amounts. • Charles had the bad luck to release his product mere weeks before the stock market crash of 1929. During the Great Depression that followed, he had a lot stacked against him: his product had a difficult name, it was priced higher than the competition, and he had a lot of competition. The one thing he could change was the name, so he changed it to something extremely simple. By the 1940s his re-named soft drink was the third best selling soda in the world. What’s the new name? (Answer at bottom of page) IT’S A FACT
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• A failed cola company in Ohio named their new pop Norka, advertising, “Remember— Norka spelled backwards is Akron.” Answer: 7-Up.
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