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orthern EXPOSURE TM
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The best little news edition serving these communities: Alburnett, Center Point, Central City, Coggon, Prairieburg, Robins, Springville, Troy Mills, Walker, Whittier Final Edition Vol.1 Issue #22 September 30th 2014 Local Businesses Supporting Local Communities! Hawkeye Publishing L.L.C. www.tidbitpapers.com For Distribution E-mail: russ@tidbitpapers.com or Call (319) 360-3936
Final Edition! D
Our Vacuums Suck!
on’t cry about our final edition of the Northern Exposure Community Paper. We will still be publishing the Tidbits. However our Iowa Game Specials: distribution in most of the $4 Bloody Mary Bar communities which the 50 Cent Wings Northern Exposure Community $5 Maidrite Baskets Paper included the Tidbits will no longer be receiving either FREE SHOT WITH EVERY publication. IOWA TOUCHDOWN!!! We still have over 600 business locations in Cedar Rapids 5898 Main Street which you can pickup a current edition. You can also read the 319-224-3400 current edition online at www.tidbitpapers.com Another way to be sure you get your copy of Tidbits every week is through our subscription. The paper is still free, we just ask that you cover our shipping costs. A full year subscription is $80.00 for 52 issues. You can send your check to 5001 1st Ave. SE, Suite 105 PMB 162 Cedar Rapids, IA 52402 You can also pay by credit card, please just call me and you can pay over the phone. Call Russ, 319-360-3936. We also have over 370 locations that the Tidbits of Northern Johnson County is delivered to every week. You can also view a list of these locations online. Unfortunately we were unable to retain enough clients to market in this paper to keep it going. Businesses need to promote who they are, where they are and what they have to 901 Oakland Rd NE offer. This can be extremely expensive to do for most business CEDAR RAPIDS owners. Some purchase or lease a location in a high traffic area which can become extremely costly and often times does not work out as planned. They still need to inform people what sets them apart from all the other like kind businesses. The best form of marketing can be word of Northern Exposure Community Paper costs which they now need to include in mouth. The referral system is great. First was created to have local information the menu price of the hotdog. Oh, did you it does not cost the business owner any about each community. With each page want fries with that hotdog? money, next it is a recommendation by there would be room for local businesses As I mentioned before, there are someone that is usually a friend or family to cost effectively promote who they are, many ways to market a business. Social member who you can trust that they are where they are and what they have to networking has been a bust for many recommending the business. The problem offer. This publication had a limited, but business owners as people online chatting with relying on word of mouth is that you good distribution which was within each with friends do not want someone sending need to get the first person through the of the communities which we serviced. them information that they have the door and that gets back to marketing in Along with this publication we included a world’s best hotdog. Now if you send one form or the other. copy of the Tidbits of Linn County. With them a funny video of someone stuffing Print marketing has always been are large circulation throughout all of hundreds of hotdogs in their mouth in and will continue to be the best form of Linn County, the local businesses in the under sixty seconds, they will watch it. marketing that will always work with smaller communities do not feel the need And they will probably want to throw up the proper message. Print publications to market to all of Linn County. This is a at the site of your hotdog ad. work the best because people have the wise choice by many who want to focus on Local media sites have also been opportunity to read and view what the local residents without spending money to a bust for marketing as none of them message is. When the publication can market to many people who will not drive have proven enough traffic online to be be kept indefinitely by the consumer, it to their town. cost effective for marketing. Business works even better. Some print publications Business owners have to pass along can market on the famous sites like work better than others. First, publication all costs of doing business to the consumer. Goggle, but without spending hundreds of needs to have content which people are If they sell hot dogs, the cost is not just thousands of dollars, they will never work. interested reading. Second it needs to what a hot dog and bun cost. Once the If you have a business which you be available to the consumer at a cost business owner gets the key to a building, would like to market in an area that that they feel is affordable for what they many cost start to add up fast without many people who read the Tidbits in receive. Third it needs to be current. Many even ordering the hot dog and bun. Linn and Johnson County, give me a call; people feel that newspapers are a thing Think about all the costs you have Russ 319-360-3936. I greatly appreciate of the past because the news is old and to live in your house or apartment. The all the local businesses who did market outdated by the time it hits the streets. cost to keep the raw hot dog cold is not in the Northern Exposure Community That may be true with some newspapers, cheap. You also may want some ketchup, Paper along with all the great people who especially for people who actively get their mustard and onions with your hot dog. All enjoyed reading our publications. news as it happens by other sources. The of these add up along with some marketing Thanks, Russ Swart publisher
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