Preparation for a Successful Sale
The concierge service includes the following:
1 PROFESSIONAL PHOTOGRAPHY: I collaborate with a highly skilled photographer in West Michigan to beautifully showcase your property.
2 NETWORKING: I will leverage my extensive network of contacts to inform them about the availability of your property on the market.
3 PROVEN RESULTS: My marketing strategy includes providing a complimentary Home Staging and Organization service. This approach has consistently succeeded in maximizing the value of your property.
4 DETAILS MATTER: Attention to detail is crucial, The Multiple Listing Service (MLS) serves as the primary source of specific information regarding your property. With your cooperation, we ensure that all information is accurate before listing. To further enhance the visibility of your property, we also feature it on the global MLS network.
5 FEATURE BOOK: The marketing department and I will work together to create a detailed feature book that showcases the unique characteristics of your property. This document will include visual representations, regular property updates, mechanical specifications, tax information, HOA fees, utilities, and other pertinent details.
6
SOCIAL MEDIA: I am pleased to announce the development of a businessoriented social media platform designed to effectively promote and showcase your property on widely used platforms such as Instagram, LinkedIn, Google, and Facebook.
7 MASTERING THE INTERNET: We specialize in enhancing the visibility of your property by showcasing it on hundreds of real estate websites both nationally and internationally.
8 SHOWING FEEDBACK: I am pleased to introduce a customer-oriented feedback program called Showing Time. This platform allows you to efficiently manage showing appointments while facilitating timely and direct feedback from agents and buyers.
9
ADDITIONAL PREPARATION: Ordering Title Work, providing a secure lock box to safeguard your investment, and arranging for a professionally installed sign.
My Team!
My concierge service is bolstered by a team of professionals, including Julie Shilton, who serves as our Director of Operations, and Karen Petree, Manager and Closing Title Professional. We collaborate with licensed, experienced, and trusted home inspectors, contractors, lenders, stagers, and skilled interior designers.
Trusted & Tested
Get to know Robert Antonini 616-974-2000 | Robert.Antonini@CBGreatLakes.com
Customers who did not know me, but yet hired me based on a real estate proven process from listing to closing:
Matthew Cox - BEST AGENT EVER - WOW! Robert was the best agent we have ever worked with! He knows the market, helped us know exactly what we could do to help our home sell quickly, and it did!
Jim & Bonnie Gordon - ACTION-ORIENTED - We recently worked with Robert on both the buying and selling side and we were completely satisfied. Robert is action-oriented and worked tirelessly on our behalf.
Liz Starr - KNOWS REAL ESTATE - Robert sold our home and helped us buy land to build on. He is fun and easy to work with and knows real estate better than anyone. Priced our home perfectly so we had 6 offers! He is trustworthy and makes you feel like family. Would never consider buying or selling with anyone else!
RESULTS MATTER: Based on my results, I have been recognized by the real estate community as one of the most referred, respected, and trusted real estate agents in Michigan.
EXTRAORDINARY REPRESENTATION: I believe your home deserves extraordinary representation, the combination of my local knowledge, over 30 years of marketing experience & my dynamic selling approach is what sets me apart.
SALES: Approaching half of a billion dollars in sales. I have been consistently ranked as West Michigan’s top 1% of Realtors on an annual basis and continues to reach new levels of achievement on a yearly basis.
CERTIFIED: Certified Luxury Property & Relocation Specialist, and organically Google Certified while being recognized nationally as a top residential real estate professional.
EXPERIENCE: Over 23 years of real estate experience. My years of experience in negotiating has cultivated a skill to connect with Buyers, resulting in the sale of your home.
45%: I don’t just list houses, I am proud to have consistently sold 45% of my own listings.
NETWORK: Born, raised, and currently residing in West Michigan my network is unmatched.
Leading the Way
The power of the COLDWELL BANKER Brand
COLDWELLBANKERLUXURY.COM
The professionals associated with the Coldwell Banker Global Luxury® program demonstrate a profound expertise in their fields, distinguishing themselves as top performers globally. They consistently surpass expectations and consistently deliver exceptional experiences to their sophisticated clientele.
Coldwell Banker at a Glance
• 117 Years Of Guiding People Home
• 100,000+ Agents Across 40 Countries As of 12/31/2022
• $288 Million In Daily Luxury Sales
Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$.
• #1 Most Visited Real Estate Brand Online
Reflects total website visits for 2022. Source: Comscore 2022 media trends
623M+ Impressions1,2
33.8M+ Engagements1
5.7M+ Link Clicks2
99.5M+ Video Views1,2
718K+ Followers1
99K+ Paid Media Leads2
1. Sprout Social Reporting
• $295 Billion In Sales Volume
Year-end Coldwell Banker® numbers based on Coldwell Banker financial data as of 12/31/22
• 608,728 U.S. Transaction Sides
Year-end Coldwell Banker numbers based on Coldwell Banker financial data as of 12/31/2022
Buyer & Seller Services
• Multiple Listing Service
• National Relocation and Referral Services
• State of the art Advertising System
• Buyer Agency
• Computerization
• Residential and Commercial
• Mortgage Banking Services
• Internet Listings
• Multiple Digital Magazines
Local & International
Expansive ONLINE SYNDICATION
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury ® program has mastered the art of
Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of over 750 prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury ® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.
marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.
Coldwellbankerluxury.com
automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow ®, Trulia, Homes.com® and hotpads.com.
Coldwell Banker ® automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow ®, Trulia, Homes.com® and hotpads.com.
Coldwell Banker® automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow®, Trulia, Homes.com® and hotpads.com.
Showcasing = Higher $ale Price
Proven suggestions to assist in the sale of your home
ALWAYS KEEP IT READY: With beds made, clutter removed, dishes put away and so forth. Picked up... not perfect!
LITTLE THINGS MATTER: Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music. P.S. AC/DC or Metallica - probably not!
STEP OUT: Grab a cup of coffee or run a few errands. The Buyer will feel more relaxed if allowed to view your home without any distraction.
PETS ARE CONTAINED: Make sure they are in a safe and out-of-the-way place, or make arrangements for them to be away from the home.
SMELLS: It is very important to not cook, use air fresheners or light candles that are strong scented before a showing.
SAFETY 1ST: It is wise to put away your most valuable items such as jewelry, collectibles and prescription.
DISCLOSURE REGARDING REAL ESTATE AGENCY RELATIONSHIPS
Seller’s To-Do List
Create a list of reminders
■ List of Home Improvements
■ Survey
■ Front Door Key
■ Warranties in Effect
■ Any Known Defects/Issues
■ Average Monthly Utilities
■ Close out Home Equity Loans
■ HOA Contact/Management Company
■ Floor Plan/Room Dimensions
■ Pre Home Inspection Report
■ Name of Service Providers for your home
■ Any special assessments
■ Trust Documents
I am here to serve you & get to work!
Considerations and Inquiries
