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Zack said he believes growlers have grown in popularity in part due to their “throwback, oldschool appeal.” “I think it started with the ability to buy craft beer that these smaller guys can’t bottle and can,” he said. “It takes a big operation to bottle and can your beer. But they can brew and put it into keg form, and we can basically bottle for them at a draft-filling station.” Craft beers on tap at Tap It include Cherry Street Pumpkin Pie Pale Ale, Grumpy Old Men ASKA Pale Ale, Terrapin Hopsecutioner and Dahlonega Gold Ale, to name only a few. “We hope to be able to expand into other markets, but in this market we’d like to be able to offer quality craft beer to local folks,” Sample said. “The community is awesome and Gainesville is a great place to open a business,” he said. “Everybody’s been super excited, and I think a lot of that has to do with the fact that we’re the first of this kind here. But people really do enjoy craft beer in Gainesville. It’s the new wine.” All three businessmen said the enterprise was a product of their own passion for craft beer. They often tossed the idea around in jest said Zack, then one day they just decided to go for it. The idea to open inside the landscape store seemed obvious to the guys. “People can come in and buy what they need for the yard and we also carry grills and grilling accessories, so beer just seemed a natural fit,” said Zack. Zack said he’s had a few customers jokingly say they’ll be buying their mulch one bag at a time now. “What person doesn’t like beer?” Ryan said.

Above: Zack Thompson serves a customer at the new growler bar,Tap It, in Gainesville.

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