Ms sect c 20170219 sunday

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SUNDAY, FEBRUARY 19, 2017

Business

Ray S. Eñano, Editor / Roderick dela Cruz, Issue Editor business@thestandard.com.ph

TRADERS PITCH ON REALITY TV

The Final Pitch creator John Aguilar

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BOAT BUILDER.

Headsail Inc. president Angelo Olondriz

BOAT BUILDER WANTS TO BRING ‘MEDITERRANEAN VIBE’ TO PH B OAT builder Angelo Olondriz envisions the Philippines as the “Mediterranean of Asia”, given the country’s stunning islands and breathtaking marine environment.

What is missing, he says, is the infrastructure that will host yachts and other leisure boats to bring tourists out to the sea or to idyllic island resorts. “We have all the natural infrastructure in place. We got the islands. We just need to learn how to move people around. And to do that, we have to build from the ground up this [leisure boating] industry,” Olondriz, president of Subic-based Headsail Inc., tells journalists onboard a Lagoon Catamaran yacht in Manila Bay. Olondriz is the president of Headsail, which manufactures about 25 hammerhead boats a year. He is also the organizer of the 9th Sea-Ex Philippine Boat Show & Nautical Lifestyle Expo on March 3 to 5 at the SMX Convention Center in the Mall of Asia complex, Pasay City. The expo, dubbed as the biggest marine show in the country, will bring together key personalities and brands involved in the manufacture and distribution of yachts, sail boats, boating accessories, water sports equipment, summer apparel and resort getaways under one roof.

“It is because that I was building boats that I started the boat show,” says Olondriz, who believes that the Philippines can become both a hub of boat manufacturing and destination of yachts and leisure boats in Asia. “Yes, we can. It is capital intensive, but if people see more demand, more builders will build more boats. We are hoping that they start focusing on the pleasure boat industry. We don’t have to sell boats only to Filipinos,” he says. Olondriz says the leisure boat industry covers vessels from twometer kayak to 45 meter yacht. “It is not only for the rich. In the car industry, you have Rolls Royce, Ferrari then you have Cherry. You have the whole segments of cars for every type of buyer. The same is true for the boating industry. You have something for everybody. From a simple kayak, which is a part of our industry, it is unfair to label it for the rich,” he says. Olondriz, however, confirms that a thriving maritime and coastal tourism industry will attract rich foreign boat owners from Hong Kong, Singapore and other Asian countries. He says some rich yacht

owners spend up to half a million dollars just to replenish their stock. “Can you imagine that money going to Subic, Cebu or Palawan, that money going into the local economy for buying produce? That’s the circulation of income that we want to happen all around the Philippines,” he says. “If you go to Thailand, many of the yachts are owned by foreigners living in Hong Kong. They just leave it in Thailand. We can become like that. All the people in Hong Kong, Thailand and Indonesia can leave their boats in the Philippines and come here to enjoy it. That’s what we are trying to attract,” he says. Olondriz, who has a 30-year experience in the Philippine maritime and boating industry and a member of the Subic Bay Yacht Club, says while the country has 7,100 islands, the commercial side of the maritime industry in the country is minuscule compared to its neighbors. “We need industries to bring people to resorts, to get people around. What is happening in this industry is that everybody is doing his own thing, but not getting anywhere. In most countries, they do use a boat show to solidify the industry, bring everybody under one roof. That’s basically what we are trying to do with the holding of the Philippine Boat Show & Nauti-

cal Lifestyle Expo,” he says. “We want the Philippines to be the Mediterranean of Asia. We want to become the playgrounds not only for Asians, but also Europeans. We have the islands, we have the English-speaking community, we have the friendliest people in Asia,” says Olondriz. Christopher Madrigal of National Coast Watch Council agrees that “maritime tourism is an area of the national economy that has a lot of potential.” “It is time that there is a constant dialog between the government and stakeholders. We support our local boat builders. It would generate more income. It would generate more small businesses. It would generate income for people in the coastal areas, which are among the poorest of the poor,” says Madrigal. Olondriz says at present, the leisure boating industry in the Philippines is very small, with annual contribution of “a hundred million at most.” “Boat manufacturing is a segment of the industry that has never been realized. Funny, because we have the fifth biggest ship building facility in the Philippines which is Hanjin,” he says. Olondriz is optimistic that as the Philippine economy grows, demand for leisure boats will also Turn to C2

FOR the first time on Philippine TV, viewers will see the coming together of the best and brightest entrepreneurs on a reality TV show that will link them to multi-millionaire and billionaire investors who are searching to own a piece of the next big business idea. All of them will go through a business boot camp and series of challenges for their chance to make the pitch of their lives in a once-in-a-lifetime funding round. Entitled ‘The Final Pitch’, the reality TV show is loosely inspired by the Emmy Award-winning shows ‘Shark Tank’ and ‘The Apprentice,’ and will challenge entrepreneur contestants in the realities of scaling their existing businesses- from exploring funding options, refining their business plans, and marketing their products and services. The show is set to air on History Channel in May 2017. “The Final Pitch aims to help entrepreneurs find success by connecting them to investors who can finance them, and to mentors who can fine-tune their businesses—reducing risk factors and boosting growth potential and sustainability,” said John Aguilar, the creator and host of The Final Pitch. Entrepreneurs will go through a series of challenges that will test their creativity, motivation and character. At the same time, they will learn the secrets behind the success of their potential investors, who are also tasked to handpick the top finalists to proceed on the show. For Jose ‘Jomag’ Magsaysay, founder of a well-loved global food brand and one of the investors on ‘The Final Pitch’, his picks for the show would be based on whether or not he can see them as future business partners. “I’m looking for people who deserve a break, as I believe in the person more than the business,” he said. Other investors include the multi-awarded chairman and CEO of the Sterling Group of Companies and SL Agritech Dr. Henry Lim Bon Liong; self-made billionaire and the youngest chairman of a publicly-listed company in the PSE, Joseph Calata; and 25-year old millennial CEO of the angel investing group MFT Group of Companies, Mica Tan. Aguilar said the show is on the lookout for a final investor who will complete the investor panel. “The final slot should go to someone who is not just a successful business person with the capability to invest, but someone who would like to see and help other entrepreneurs succeed.”

ANTIQUE NATIVE SHARES SUCCESSFUL FRANCHISE STORY

Lester Yee says being involved in the family business at an early age has helped him develop the skills and experience that prepared him in running 23 7-Eleven stores.

FRANCHISING has become one of the most common routes for Filipinos seeking for financial independence. To find potential success in any franchise business venture, one of the most pertinent decisions to make would be choosing a trusted product—one that offers a profitable business model. This is what led to the success story of Lester Mark Yee, whose smart investment in a C-store brand has led him not only to entrepreneurial fulfillment but to a rewarding business journey. The 38-year-old Antique native is one of the many pioneering and proud

partners that led 7-Eleven’s milestone franchise expansion success in the south in 2012. “We started our business partnership with 7-Eleven when Chevron Philippines Inc. [Caltex] tied up with Philippine Seven Corp. to convert our mini mart into a branded convenience store. The investment package offered to us as Caltex retailer is very enticing. It’s a total package [products, store design/ layout, systems, marketing, among others] which is worth our investment and also complements our Caltex Station,” says Yee.

“We are one of the first batch of stores that opened in Cebu in 2012, making us part of both 7-Eleven and PSC’s historic Cebu launching. I personally believe that 7-Eleven would mark in the heart of our Caltex customers in Cebu, considering that it will be the first in this area,” he says. The 7-Eleven franchise package includes a one month preparatory training. Upon completion, Yee and his team were fully ready when they opened the company’s first 7-Eleven store, the Caltex NRA outlet in Mandaue City in July 2012. “We learned the A to Z of store op-

eration. As a company, we also aimed in becoming the best franchisee of 7-Eleven stores for the emerging markets in the Philippines, with God as the center of our business. We commit in providing customer needs and wants and making their daily life easier via modern convenience stores,” he says. Prior to franchising 7-Eleven outlets, Yee’s source of business savvy was his early training and exposure to the family business. His family owns and manages various businesses in Antique and Cebu

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Ms sect c 20170219 sunday by Manila Standard - Issuu