SocialAlpha OpenInnovationPlatform
The objective ofthe platformistodrive innovative solutionsforthe boomof pyramidchallengesinIndia The goalisto enable acommunitybasedproblem identificationandvalidation, focusand findworld-wide innovatorsonreal & validatedproblemsolvingandeicient deploymentofscarce resourcestohelp solve the mostimportantandcritical problems
Whatwedid
Webapplicationredesign & optimization
Improvingexistingfunctionality
Component-basedUI-kit
TheBrief
SocialAlpha’sfunctionalitywasalreadyin placewhen theycameto us With functions added overaperiod oftime, theuserexperienceforauserto performcertain tasks wasnotclear In someplaces theactionswererepeating whilein others some actionsseemed irrelevant Wepartnered with SocialAlpha to upgradeitsexisting platformvisuallyand fillin anyUX gapsto makeitintuitiveforentrepreneursand innovatorsto usetheplatformin itsfullpotential
OurApproach
Wedecided to work on thedashboard first asitisthemain areaofengagementfornew and existing usersand thisiswhereallthemajor componentscome To makethespaceuseful, weadded information aboutwhatisgoing on and segmented themto makeitscan-able Bythe end, weplanned to createaUIkitthatcontainsallcomponentsoftheinterface
UITransformation
Initially, theproductwaslooking incompleteand outdated even though itwasnew Itwasfunctioning butwasnotintuitiveoruserfriendly We worked on thehierarchyofinformation on thescreenswith fontssizes, coloursand whitespaceto ensuretherelevantinformation isaccessed in alogicalmanner
Builtforintuitiveproblem/solutioncreation
Wemadeiteasierforusersto createproblems/solutionsbydividing itinto multiplesteps theformneed notbelinearbut captureallthenecessaryinformation beforepublishing That’swhatmakestheprocessintuitive
Essentialactionsplacedupfrontforeiciency
SocialAlphaworkswith innovators, experts, and investors, theyneeded an interfacethatistime-eicientforeverygroup Engaging copy, clearCTA' s, fewerbuonswith icons, morelabelswith text, and alltheessentialactionson the problem/solution cardsand itsdetailpageplaced thoughtfullywerethekeyto achievethat
Responsivenessisabare necessity
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