PRODUCTS & SERVICES BROCHURE est. 2015 ESTATE AGENCY MARKETING SPECIALISTS 2023
MOVING YOU THROUGH INNOVATION
ESTABLISHED IN 2015, THE PROPERTY COLLECTION IS THE LEADING INDEPENDENT ESTATE AGENCY MARKETING COMPANY.
2022 WAS OUR LARGEST INVESTMENT IN NEW PRODUCTS AND SERVICES IN OUR HISTORY, DRIVING INNOVATION AND ESTATE AGENT DIFFERENTIATION FOR 2023 AND BEYOND
Enjoy this brochure to see the unique differences we deliver to our members. Our services are fully managed with real professionals to talk to and strategize your needs. We save all our estate agents time whilst delivering huge brand reach and incremental valuations through the power of automated synergistic marketing
Our colossal cloud-based marketing platform, containing innovative products and websites, drives our agents brand reach and therefore valuation numbers. These are incremental valuations driven through marketing services and support from the Property Collection. Say hello to market share dominance and growth!
We combine creative content, promotional campaigns and products for distribution channels in social media. We then assist you with cross affiliating with primary schools, grass roots sport, local charity events and much more to drive your brand locally, and that in turn drives valuation numbers.
Read on and learn about the innovative products and services which are available to you as a member of the Property Collection.
SUCCESS 2023 2
CONTENTS
04 JUST LAUNCHED: NEW WEBSITES
Here at the Property Collection, we are delighted to announce the design and build of our new website and platform upgrades.
10 TODAY’S PRODUCTS AND CREATIVE SERVICES
Learn about the innovative products and services which are available to you as a member of the Property Collection.
n Personalised Property Websites
n Social Media Postings & Integration
n Monthly Property Lifestyle Magazines
n Bespoke Content For Magazines & Social Media
n Synergistic Monthly Marketing Campaigns
n Email Stationery Integration & Monthly Campaigns
n Video Brochures
20 INNOVATION IS KEY TO SUCCESS
An insight to the new innovations we are working on behind the scenes to achieve a triumphant growth in instructions for our members, launching this year.
n Community and event websites
n Land & New Homes websites
26 MEMBERS AREA - ONE STOP SHOP
For your every need: Using free of charge web builders, graphic designers, copywriters and social media experts as per your contracts.
n Popular with our members
12 13 16 10 19 22 04 MOVING YOU THROUGH INNOVATION 3 The
VIDEO-BASED WEBSITES
Here at the Property Collection, we are delighted to announce the design and build of our new website and platform upgrades.
We would like to thank our prodigious estate agents for their input into the design and functionality of our latest innovation which has been the largest investment in our history.
VIDEO STREAMING MEDIA PLAYER
The loading speed of your video-based website will be significantly improved with the media player background streaming from YouTube. The half opaque black overlay elevates the sleekness of this initial view to achieve that first impression of quality and style.
This enhanced media player has the ability to loop your chosen media of videos and images, and our team will reprogramme the start of your playlist with a fresh seasonal video 6 times a year to keep that first visual up to date for optimum engagement.
SOCIAL MEDIA
You will see throughout the website that we have integrated WhatsApp as it has become such a popular social media platform to share media.
Another new addition to the home page is the social media wall. We know how important your social media content is and have given it pride of place to shout about your recent posts. The social media wall can display feeds from multiple social
platforms keeping your customers up to date with your latest news.
PROPERTY SEARCH
The property search has been enhanced to include a search radius around your chosen location, and also to include or remove SSTC properties from the search results. You will also be able to choose which option you would like to display by default.
PROPERTY SEARCH BAR
There is a significant improvement in the User Interface for the new property search engine once you have navigated away from the home page.
When you scroll down the page, the property search will stay visible at the top of the page along with the header/navigation bar to ensure easy navigation through your website at all times.
We have added a Search Radius field option after unanimous feedback from our survey, and can decide whether your default settings including SSTC, grid or list view and sorting preference from price and date listed parameters.
INTERACTIVE MAP
This is a feature from our existing website which simply just didn’t need to change. The interactive zoomable map pins direct the viewer straight to the property details, and as we have witnessed, the harder we work together to grow your market share, the more impressive this display becomes!
SUCCESS 2023 4
The MOVING YOU THROUGH INNOVATION 5
“Our new website with the Property Collection is the best we’ve had, it’s brilliant”
EMMA MEAKIN, DIRECTOR PAUL MEAKIN
NEW VIDEO-BASED WEBSITES
CALL TO ACTIONS
Let’s not forget about the all important call to actions to win valuation requests. As per our existing websites, prime clicking position on every page is the VALUE MY PROPERTY button top right corner of every page. Then the additional HOW MUCH IS MY PROPERTY WORTH? buttons throughout the website are in synergy with your brand and shout a consistent call to action message on every page.
MONTHLY CAMPAIGN
One feature we wanted to enhance in this upgraded website was the prominent presence of your monthly campaign, so we have added a new campaign banner at the top of your home page that we will change automatically for you each month.
CATEGORISING YOUR SERVICES
One thing we have recognised from our existing design is the site page structure not being ideal for a user journey with the video and textual content spread across multiple pages for one service.
Our new site structure allows us to group all your relevant pages into one category; Sales for example in the visual to the right. Your services will now be much clearer to find for every market and type of visitor.
DOWNLOADS
A new feature with this free website upgrade, is the ability to have download pages within each service. From a sales brochure, to advice on preparing your house for sale, your website visitors will be required to enter their name and email address to download the file. You will receive email notifications for each download allowing you to follow-up on the sales opportunity.
NAVIGATION VALUATION BUTTON
A really clever use of advertising space is our new FREE MARKET APPRAISAL call to action on the drop down menu. This prominent design and reinforcement of branding means no stone is left
unturned for the opportunity of a click for a valuation request!
BLOG / NEWS FEED
We post daily to your news page to keep your website content SEO friendly and up to date. Our new page design brings movement and interaction on the page as you scroll through, and when you hover on desktop the images will enlarge.
A click on the image or the clear READ MORE button allows a straight-forward click through to the article with related posts at the foot of the article to continue the reading engagement.
VIDEO LIBRARY
You will see throughout the website we have gone to great lengths to improve the user experience and easing the navigational routes for your clients.
In this section we have collated all of your video content on one page and your corporate videos will sit pride of place at the top of the page ready to be watched with one easy click, followed by your video content you publish yourself on platforms such as YouTube and Vimeo and they will automatically appear on your website for you every time you upload a new video.
Consistently, with the rest of the website, there are share links available on every video to Facebook, Twitter, Instagram and WhatsApp.
MEET THE TEAM
Grouped per office, this new sleek layout places multiple office team members on a single page to avoid multiple clicks for your visitors. The images have a professional monotone overlay ensuring the staff members’ name and job title is always visible with its subtle drop shadow, and each image will zoom in when you hover over it on desktop. Once clicked, the staff members’ bio will appear with the option to add an email button and social media account links.
SUCCESS 2023 6
MOVING YOU THROUGH INNOVATION 7 The
SCAN TO READ FULL WEBSITE BROCHURE
NEW VIDEO-BASED WEBSITES
SEARCH ENGINE OPTIMISATION UNDERSTANDING THE WAY GOOGLE WORKS
GOOGLE SITE VERIFICATION
Verification is the process of proving that you own the site that you claim to own.
We have developed our software to install the coding Google needs to verify a site, then we have access to its Google Search data which affects how Google Search crawls the site and we can learn from Googles’ algorithms.
META DESCRIPTIONS
We have spent time developing our back-end system to accommodate detailed meta descriptions. A meta description is an HTML element that describes and summarises the contents of your page for the benefit of users and search engines. While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.
LOCAL BUSINESS SCHEMA
Local business schema is a type of structured data markup code we will add to your new website to make it
easier for search engines to identify what type of business you are and what you do. This is a helpful way to help optimise your website for local SEO, as it’s a major ranking factor.
FACEBOOK PIXEL
We recognise the importance of social media so have invested in integration with Facebook so you can manage your online audience with more precision.
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website
OG HTML
OG stands for Open Graph and they allow your webpage to become a rich object on social media. To you and I... it means when you share your website on social media it previews beautifully reaching the peak of professionalism.
MOVING YOU THROUGH INNOVATION 9
The
TODAY’S PRODUCTS
PERSONALISED PROPERTY WEBSITES
DRIVES EXPONENTIAL REACH FOR YOUR BRAND AND LEAD ENQUIRIES
SUCCESS 2023 10
“Having exclusivity with the Property Collection is vital in our market”
NEAL LACY, DIRECTOR DANIEL ADAMS
The ultimate unique selling point of being a Property Collection member - being able to offer each and every one of your clients their own personalised property website.
From concept, this product has been an absolute gem, but we will soon be offering a whole new level of engagement with layout, features and functionality that allows a greater level of interaction and customisation for your clients.
The more your clients have ownership of a product you are offering them, the more likely your client will share this with family and friends. This sharing activity will in turn spread a brand awareness of your company across the social networks in your region.
So what’s new?
User Interface
Our new look property websites are designed to bring an air of comfort to the end user, subliminally knowing where to navigate from on-trend
page layouts. If your clients find it easy to use they are more likely to use it!
Using the same theme as the new website, your branding colours will be prominently placed around the sites.
The fully responsive view allows this to be easily accessible across all devices which is advantageous as a large proportion of social sharing is on mobile devices.
For Sellers and Landlords
The ultimate tool for marketing their property. Their websites deliver a personalised platform where they can explain the best features of the property in their own words to encourage the purchase or rental.
They can upload their own profile picture to personalise their website before they share it with their family and friends.
For Home Hunters
For your clients looking for a new place to live, their personalised property website allows them to build their portfolio of properties they are interested in, where they can request a viewing and offer
feedback including a thumbs up/ down feature.
They will be receiving email alerts or new properties coming to the market which match the criteria they have selected!
With this new release, you will have a personal space for each of your clients to have as their online home moving file wrapped in your branding each day they interact with it.
For Buyers and Tenants
Now here is where the beauty of this product works for you without you even trying! Everyone who moves into a new home has a sense of pride, so you will have a database of receptive clients ready to share your brand across the social networks.
These updated sites now allow your clients to upload their own photo and video library to document their home renovations and memories in the property.
The system is now capable of giving a client just one set of login details - with the ability for them to switch between which personalised website they want to access.
MOVING YOU THROUGH INNOVATION 11 The
TODAY’S PRODUCTS
SOCIAL MEDIA INTEGRATION, AFFILIATE INTEGRATION, MONTHLY CONTENT MANAGEMENT AND PUSH MARKETING
The online world has moved from search to share, and we can’t escape from the property market audience turning to the likes of Facebook and Instagram on a daily basis.
The Property Collection integrates with your social media accounts, publishing rich content every day throughout the week onto your timelines for your audience to read and share. Keeping your social media accounts full of up to date content will further encourage a larger following and search engine ranking. We can even post to your affiliated social media accounts of your local schools and sports clubs.
Each posting links your web traffic through to your Blog for maximum exposure, and can be offered to your clients in printed form with our magazines.
LISA COSTA, DIRECTOR LISA COSTA ESTATE AGENTSSUCCESS 2023 12
“I absolutely love my magazine! I have worked hard with the Property Collection to really personalise it to suit my market to leave it in their homes on a valuation”
USING
MONTHLY MAGAZINES AND SOCIAL MEDIA WEEKLY CONTENT
Each month we will send you a fabulous magazine to share with your customers.
It’s full of great articles and ideas from lifestyle and home decor ideas, DIY tips, the latest sports and TV and movie news, through to gardening, recipes and fashion.
The magazines are branded with your company colour schemes, logo, and include for sale and to let properties inside too.
As a member you will have had filming days and we can add your client testimonials to these magazines driving trust in your brand and services. We can add bespoke articles you can preview on pages 14-15, and
we also have additional articles you can include taking your customers on the moving journey from preparing to sell their home through to conveyancing and removals. These can be found to choose from in our members area library.
Our members are experiencing great results presenting these at valuations with the offer of being included within the next edition to win the sale. You have the option to add additional pages of properties in multiples of 4 to include your recent valuation successes.
To make the most of this rich content, the articles will also be automatically posted to your social media accounts every couple of days to drive sensational content along with your latest properties.
THESE EVERY TIME
The
DRIVES VALUATION CONVERSION RATES TO BOTH AN OLDER AND FEMALE YOUNGER AUDIENCE IN SOCIAL MEDIA
TODAY’S PRODUCTS
BESPOKE CONTENT FOR YOUR MAGAZINE
Enjoy being a part of our member SUCCESS with a bespoke approach to your monthly publications editorial content.
Here at the Property Collection, we find it easy to market our own products as demonstrated in the magazine spread featured here, but we’re not shy in saying that we are also great at reminding you how to market all your existing good work, that you don’t get the time to shout about!
Your monthly magazines are the perfect way to build a relationship with your clients, while showcasing who you are, so make the most of them by adding your bespoke content which includes:
MEET THE TEAM
Show the faces of your team making the difference to each client’s moving process.
CHARITY WORK AND EVENTS
This is the perfect way to shout about all the great work you are doing in the local community.
CLIENT TESTIMONIALS
Let your customers speak for themselves about why you are the best at what you do.
AWARDS & MARKET SHARE SUCCESS
Shout about your success in your local area with a dedicated spread on awards you have won and your market dominance.
NEW HOMES DEVELOPMENTS
If you’ve bagged the latest plot of new builds in your area, then your monthly publication is the perfect platform to shout about it.
Sound good? Then simply raise a ticket to ticket@thepropertycollection.co.uk and the creative department will work their magic!
2020 - 2021 LETTING AGENT IN SOUTH CROYDON DID YOU HEAR...? WE WON! sanderstead@paulmeakin.co.uk | selsdon@paulmeakin.co.uk | lettings@paulmeakin.co.uk www.paulmeakin.co.uk This year marks Paul Meakin’s 50th successful year in estate agency “circa 5th March 1969 to present day” covering all districts of Croydon and is now perhaps the longest serving estate agent. Paul has experienced many ups and downs in the Croydon property market, and prides himself on honesty, trust and going the extra mile to provide customer service. In 1955, Paul, aged 4, moved to Croham Valley Road, Ballards Farm and attended two local schools, Gilbert Scott and Shirley High (leaving as Head boy). As teenager Paul made his first life changing decision and chose estate agency over career as semi professional footballer with Crystal Palace. His first estate agent position was in Selsdon, where he quickly learnt the art of negotiating and sales skills. With a taste for success within the property industry his passion quickly became an obsession buying his first investment property aged 19. In 1973, with £5,000 financial backing and very modest business plan, Paul opened Paul Meakin and Partners in Coulsdon, with hard work, determination and commitment, he overcame all challenges the first being the day week, he witnessed first hand the difficulties caused from the high interest rates and even sold house without commission charge so his clients could complete their move.That one good will gesture was repaid over and over with recommendation and built the reputation of a local business with a heart. Outside of estate agency, Paul has raised a family including his daughter, Emma, who is Director of the company and has always admired him for both his professional and personal qualities. As well as being a great family man, Paul has contributed a lot to charity, he has run the London, New York, Chicago and Paris Marathons for Get Kids Going and young children with Epilepsy, raising thousands over the years for charities close to his heart. His involvement in charity testament to his compassion and his desire to help others. Congratulations Paul for standing the test of time within the property market, you have served Croydon personally, you are widely respected by your competitors, past and present colleagues, customers and your family who are very proud to witness this achievement. IS CELEBRATING HIS Paul Meakin 50TH YEAR IN ESTATE AGENCY I feel very privileged to have worked alongside my father since 1996. Over his 50 years we have estimated he has helped over 25,000 people move which is an outstanding achievement and he has witnessed so many changes. Paul is a remarkable man who, still in his 69th Year, wakes up wanting to come to work and long may this continue as he is an inspirational leader to the business and staff both past and present. Emma Meakin, daughter and Director We want to be your second agent III 50 CELEBRATING YEARS SERVICE III info@desmondandco.co.uk MEET THE TEAM Darren Desmond MANAGING DIRECTOR DIRECTOR Jackie Marker PARTNER Adam Pryor PARTNER Darren is the managing director of Desmond & Co Estate Agents. He has worked in the property industry since 2002 and his experience in both good and bad markets has helped him to create a company that puts clients as well as colleagues at the fore front of the business. In his spare time Darren plays golf and represented Cornwall and England at junior level. Emma has been in and around the property industry since meeting Darren and has worked actively as an agent for the past 5 years. Previously working in a customer facing industry where service was paramount working for British Airways and Virgin Atlantic, Emma has developed an understanding of what clients require and how Desmond & Co can provide it. Most of Emma’s spare time is spent cleaning up after Ella and Hugo. Jackie started her estate agency career back in 2001 in New Zealand, achieving top 5 status north of Auckland with her agency, and subsequently top 3 on the Sunshine Coast, Australia, before returning to UK just over 4 years ago. Jackie is delighted to be associated with a local company dedicated to providing top quality service for our clients, ensuring clients goals are achieved and delivering those results with the utmost integrity. Adam has over fifteen consecutive years’ worth of experience, of working within the Cornish property market. Adam’s career started at an agency in Truro, at the age of twenty, and later moved to an office in his home town of Falmouth. Throughout his fifteen year career Adam has earnt an unrivaled reputation in the area, with clients, applicants and associated professionals. An honest opinion is offered, in all situations, and a friendly yet, determined attitude, is utilised throughout the selling process. Mike Randle PARTNER Michael moved with his family to Cornwall early in his childhood and now proudly proclaims to be a Cornishman by choice! Having lived on both the north and south coast of Cornwall, Michael has gained a wealth of knowledge in estate agency to help guide any prospective purchaser to the right property for them. Michael is also in a unique position to offer detailed advice on home improvements or planning matters based on his in depth understanding of the building industry and personal approach to customers. desmondandco.co.uk Prior to going with Desmond and Co we did some research and spoke to other companies, mean the service we couldn’t compare it to what we received from Desmond & Co. The property websites are so easy to share, just one click and it’s on your facebook. really recommend Desmond & Co to friends and family, mainly on the service we received from Darren ‘‘ Listen to what the customers say... Using Desmond and Co has certainly been on of the smoothest most efficient sales that I’ve had. would certainly use Desmond & Co again ‘‘ The experience, although this is probably the most stressful experience you can go through and it was easy, it was thorough, professional. ‘‘ Desmond & Co gave me a very honest view on what my property was worth in the current market, and not what thought it might be worth and what was actually unachievable ‘‘ MR HARVEY SELLER MR AND MRS COUPE SELLERS MRS ASHBERY - SELLER MR AND MRS BAMBER BUYERS AARON KIRK Managing Director Aaron launched The Property Cloud in May 2014 & has been in the industry since 2006. He is still very much a big part of the business & loves helping clients achieve their goals to move home. Hobbies include golf, football & spending time with his family. HELENA KIRK Director Helena works behind the scenes to ensure the cogs are turning - dealing with admin & accounts. Hobbies include running, fitness & spending time with her family. JORDAN EVANS Partner Hi, I’m Jordan, Proud Partner at The Property Cloud Having been in the industry for the best part of a decade now, still have the same enthusiasm and love for helping people move home, onto the next chapter of their lives, as did back when first started in Estate agency. AMY ANDERSON Senior Property Consultant Amy has been in the industry for over 15 years & has been with The Property Cloud since 2015. Her expertise and calmness in a difficult situation has helped many clients over the years overcome obstacles during the selling process. Her hobbies include running, spending time with her family & friends and caring for her horses. JESSE HURLEY Partner Jesse has been an estate agent since 2012, working in both the corporate and independent scene, giving him great experience in all types of property related situations. His hobbies include fitness, football & spending time with his partner. www.thepropertycloud.uk TEAM MEET THE TEAM... PAM WILLIAMS Lettings Manager Pam has been with The Property Cloud since 2016 and brought a wealth of experience with her. She is calm, patient & a very reliable person all qualities that serve o great purpose in this industry. Her hobbies include long walks with her husband & dog Ralph and spending time with her son & daughter. LOUISE CRABTREE Property Manager Louise comes from a background of customer care & although she is new to the industry~ her willingness to learn and her fantastic people skills allow her to help our landlords and tenants with all property related enquiries. Her hobbies include spending time with her family, reading & trips to the theatre. BEN QUENNELL Mortgage Broker Ben has a wealth of experience, helping the people of the Bexley & Dartford boroughs since 2013 with all things mortgages. He specialises in Residential, Buy to Let & Limited Company Buy to Let mortgages. His hobbies incIude playing Rugby & spending time with family. www.thepropertycloud.uk 020 8935 5256 sales@thepropertycloud.uk lettings@thepropertycloud.uk 17 Swanbridge Road, Bexleyheath, Kent, DA7 5BP started my career in estate agency with a well known local company, gaining vast experience in a variety of roles. love my job and am very passionate about the property industry, love the fact can help people find from their first to their forever homes, seeing the joy they experience when collecting the keys to their new homes is an amazing feeling. Outside of work like to spend time exploring new places with my son & creating new memories with him. EMMA SULLIVAN Property Consultant MATT OSBORN Photographer & Videographer Matt is a professionaI photographer and videographer who started his own business during the first lockdown of 2020 & has been with us for over a year now. Having shot some of London’s super-prime properties valued at 30 million-plus he has gained tons of experience on how to catch the viewers eye. If he isn’t bringing our properties to life, Mott’s hobbies include golf and watching Spurs Lucky he’s a lovely guy guess. JEMMA SWETMAN Property Manager Jemma comes from a background in HR, her personable & friendly demeanour allow her to thrive in her role. She started in December 2020 and is already an integral part of the team. Her hobbies include spending time with her family. SUCCESS 2023 14
Kimberwoodward are proud to present three newly built detached, contemporary styled houses, located in a quiet residential road close to central Whitstable. The site of this distinctly contemporary development, encompassing both Gordon Road and Windmill Road, sits in an established family area within walking distance of Whitstable’s trendy High It is easy to understand the ever-increasing popularity of this picturesque seaside town when you consider the package on offer – wide array of local shops, all necessary amenities, highly regarded schools, a great selection of restaurants, bars and cafes to choose from. For a point of interest you might try the bustling harbour, which boasts a fresh fish market; the locally sourced oysters have become something of a mainstay, giving rise to the now well-renowned Oyster Festival. Equally, a visit to the recently renovated Whitstable Castle is highly recommended, with its Regency-style gardens, Orangery and Tea Rooms, there is plenty to keep the whole family occupied. The mainline railway station, also within walking distance, offers a direct high-speed service to London St Pancras in 75mins, as well as a regular service to London Victoria in 95mins. The A299 dual carriageway and A2/M2 beyond, is easily accessed, giving a straightforward route to London and the M25, as well as the Channel Ports and continental Europe. Windmill Road Whitstable, Kent 11 Gordon Road For more information and to book a viewing please contact us today: 01227 389 998 kimberwoodward.co.uk 2a Windmill Road 2b Windmill Road Development Features Kitchens Integrated AEG steam-bake oven and AEG microwave oven Integrated fridge/freezer, washer-dryer, dishwasher Stone Quartz Starlight worktops and upstands Vantage Wood 14mm Laminate; with 35year warrant Bathrooms, En Suites and Cloakrooms Fitted baths and basins Enclosed shower cubicles with rainCeramic tiled walls and floors Fitted mirrors with LED lighting Fitted towel rails General “Apeer” composite entrance doors and powder coated aluminium bi-folding patio doors In-frame double glazed UPVC windows High-speed ethernet ports throughout Gas fired combination boilers Landscaped front and rear gardens Lawns laid with Rysport turf Garages with “Birkdale” handle-less, sectional door and remote-control key Driveways providing off street parking for several vehicles featuring electric car charging point For full details please call us today kimberwoodward.co.uk Local Phab Clubs Some clubs will meet each week, with members enjoying each other’s company and different activities from crafts to a game of pool, disco or visit from the local Fire Station! Other clubs will focus on sports such as Boccia, trips to the cinema or days out. Run by local volunteers, Phab Clubs can make a real difference to the lives of people with disabilities and their families too. Regional and national events, organised by Phab, bring local clubs and members together to share experiences, support each other and enjoy time away together. Fully accessible Holiday Projects Phab’s very special ‘Inclusive Living Experience Residential Projects’ enable children and young people aged from 8 to 25 to experience a whole range of challenging and exciting activities at fully accessible outdoor activity centres. Approximately 115 children and young people each year spend a weekend or week away with Phab at Bendrigg Lodge in the Lake District or Avon Tyrrell in the New Forest, fully supported by around 95 Phab volunteers and carers and the Centres’ own experienced staff. Phab volunteers receive tailored training to enable them to support the children and, where needed, a special carer can Steve Turner and his son Luke, were lucky enough to spend a day at Avon Tyrell to see the charity in action. Both Steve and Luke spent an emotional day watching the children enjoy various activities from archery to sailing and high ropes/ climbing in the forest. HTB continue to support Phab and Steve now volunteers personally at the London Marathon Expo, meeting and registering all the ‘Phab’ runners and sharing his own experiences with them. To participate in the many events Phab offer including The London marathon, RideLondon contact Janine@phabkids.co.uk sales@htbproperty.com lettings@htbproperty.com H have been supporting the wonderful charity, London marathon for Phab in April thousands of pounds for this worthwhile cause. It’s not just Peter and Steve that have worked hard to raise funds, but all of the staff at HTB have contributed over the years through raffles, cakes sales, online competitions, colouring competitions, auctions and much more. More recently, Steve has taken part in RideLondon for Phab. In fact he has completed the course four times, raising even more for the charity. The charity has over 150 Phab clubs across England and Wales, with 8,000 members, enabling children, young people and adults with disabilities to get together with friends and family to enjoy all kinds of activities and social immediately fell in love with the charity after seeing the effort the staff and volunteers put in. Phab inspires and supports children, young people and adults with and without disabilities to make more of life together breaking down community barriers, reducing social isolation and creating opportunities for disabled people to enjoy the same activities and challenges as, and alongside, those without a disability. It’s all for charity! PHABKIDS! htbproperty.com MOVING YOU THROUGH INNOVATION 15 The
Relax and enjoy the warmth of the indoors while we do the hard work for you. We promise to get you the best possible Take comfort in what we can do for you BE PREPARED. [ ]p Ask us about your FREE property website Moving home doesn’t have to be complex. Let us mark the start of your adventure and we’ll promise to take care of everything for you – every step of the way. Let the adventure begin. tel. web bathstoneproperty.com email. lettings@bathstoneproperty.com sales@bathstoneproperty.com
USING THESE EVERY MONTH DRIVES YOUR CREDIBILITY AND REACH, BOTH ONLINE, AND IN SOCIAL MEDIA
CAMPAIGNS FOR MARKETING SYNERGY
The Property Collection provides a selection of campaigns to choose from every month for you to use across all media platforms.
Each campaign is produced as an A4 window card and you can choose your marketing package each month. Here are some ideas of what you can request:
Interactive email footers
Receive your updated campaign each month on the footer of every email you send. This interactive banner drives traffic to your website, and is updated remotely in the cloud so the process is automatic and seamless.
Social media and portal banners
Keep your Facebook and other social media cover pages fresh with your latest campaign. With online property portals being the first place the majority of home hunters begin their search, it is imperative that you advertise your FREE property websites through banner adverts online.
Mailers
We are here to support you in any mail dropping campaign you have, but you mustn’t forget to advertise the core message of your website and FREE property websites throughout all your advertising.
Window cards
We know that footfall in the high street is not as popular as it used to be, but don’t underestimate the human traffic that passes your offices. And what do you think they should be seeing? Properties? Or do they already know that you sell houses?
Shout about what makes you different in your windows with our bespoke seasonal campaign material. If you don’t shout about it, who will know about it? Don’t keep it a secret.
Magazines & Newspapers
So your customers have an expectation from their chosen estate agent to publish their property in the local paper, but people aren’t looking through the paper in these modern times to be the first to see a property on the market - they are looking online.
Use this audience to promote your brand and unique selling points, ideally against a competitors advertising page to really show how you stand out from the crowd.
Let’s face it, a likely audience looking in the property section are unhappy vendors with their chosen agent... An ideal instruction winning opportunity!
MOVING YOU THROUGH INNOVATION 17
TODAY’S PRODUCTS
Pre-val website with email stationery
With nearly all your sales and lettings clients accessing their emails from you via their smart phones, we design all email stationery to be fully responsive for all mobile devices to wow your target vendors and landlords, helping to drive upwards engagement via video and conversion rates.
All emails will have ‘click on’ links to your new websites where a video will play within the website, therefore emotively engaging the client with your unique points of difference, as well as showcasing wonderful testimonials from your clients to drive conversion rates.
You have bespoke video-based email stationery to send before and after a valuation, as well as for those instructions that you either lost or didn’t get invited out to the valuation.
With testimonials included in each video, this is a great tool for capturing the audience of all the decision makers for a property.
Once you have confirmed your valuation appointment on the telephone, you can send an HTML designed email with video link embedded. This link takes your potential vendor to a website with a presented video showcasing your services, along with property video examples of similar homes previously sold, plus clients filmed in their homes endorsing your service delivery.
Post-val website with email stationery
After you have attended the valuation appointment, you can send an email taking the potential vendor to a website with a video thanking them for their time and summarising what was presented to them at the appointment.
Win back website with email stationery
This special tool gives you the opportunity to reach the instructions that came to market and you weren’t successful in winning. You can capture this audience with a video message selling your exclusive services and highlighting the cooling off period from their chosen agent, and play your clients filmed in their homes endorsing your service delivery.
Campaigning
Promotional videos for sales and lettings can be used to campaign to win increased valuations for your business.
With emails being so accessible through mobile and tablet devices, email notifications and messages are still a great way to communicate with your customers.
SUCCESS 2023 18
EMAIL CAMPAIGNS DRIVING TRAFFIC TO YOUR WEBSITES
“The products from the Property Collection only enhance and support our brand and what we stand for”
LISA COSTA, OWNER LISA COSTA ESTATE AGENTS
VIDEO BROCHURES
Estate agents find themselves under increasing pressure to generate new ideas to grow their brand awareness and give themselves a competitive edge.
With that in mind, we present video brochures, combining video content and the traditional brochure format to offer both potential and existing clients branded and engaging video for sale and lettings marketing material.
Opportunity 1 – Before the valuation
Either you or another member of staff visits the prospective vendor before your valuation appointment to deliver the video brochure. Such proactive introduction to your innovative services will leave a positive first impression and will have created a feeling of trust and engagement before you have discussed their needs face-to-face.
With the reality that you are unlikely to meet every decision maker of the household at the valuation appointment, your prospective vendor will be able to show the video brochure to their partner, ensuring that your message is still delivered in a personal and engaging way. This can even lead to a decision to market the property with you even before the valuation has taken place.
Opportunity 2 – After the valuation
Once the valuation is completed, you leave a second video brochure whilst collecting the first, containing different bespoke video content thanking them for their time and detailing all the key points from the valuation. The video brochure can be watched and re-watched with family members and friends, promoting discussion about your services.
You can then arrange to return to the property to collect the second
video brochure, providing another opportunity of personal interaction and a great chance to close the deal.
Opportunity 3 – A lost valuation
For those valuations you did not get invited to attend, this third opportunity sees you at their door offering your services to help them find their next home. If they are moving within the local area, you can leave a video brochure loaded with video content of applicants you have successfully helped find a new home, with a tailored corporate video message detailing your full services which are readily available within their 14 day cooling off period should they be looking to choose a new agent to market their property.
Further opportunities
Video brochures can be used for a variety of other agent revenue lines such as New Homes Developments, Commercial and Financial Services.
MOVING YOU THROUGH INNOVATION 19
The
We understand that being an estate agent is a multi-faceted business. As well as residential sales and lettings, you may have land, new builds, developments and retirement homes too. Each of these is their own separate entity with differing requirements, which is why we offer bespoke websites to sit alongside your main website, offering advice and enticing in new developers to help you gain their business.
SUCCESS 2023 20
LAND & NEW HOMES WEBSITE
OUR LATEST INNOVATION
Not all estate agents offer new developments and land sales, and as such, it can be a task for developers to find the best agent for their needs. Your website would be totally bespoke with your branding which will help developers find you. They will be SEO optimized so that when a developer is searching for an agent in your area that offers land, new builds, developments, etc, you will show up and not get lost in the list of search results.
The websites will offer separate pages for each option with all the relevant and up-to-date details they will need alongside useful
advice that will help you stand out as an expert in their field in the local area.
For example, you could have a page dedicated to developers, a page dedicated to land sales, a page dedicated to new-build homes and a page dedicated to retirement homes. The benefit being that each potential listing won’t get lost on a main homepage in a search, so that developers who entrust you with their new-builds, land, developments, etc, know that you are specifically able to show off their product on a relevant and easy-to-find website.
This in turn will engage the developers who are looking for an estate agent who offers something different to sell their new-builds, development, retirement homes and land. Each webpage will have Call to Action buttons, social media, and your daily and weekly blogs as well as Meet the Team pages and working with our Editor, any other content you wish.
For more information about our new land and developments website options, please contact us today.
MOVING YOU THROUGH INNOVATION 21 The
“This is exactly the portal we needed to grow our market share within the new homes sector, the traction we are receiving from developers has been amazing”
BRANDON CARTER, BUSINESS DEVELOPMENT MANAGER CARTERS ESTATE AGENTS
INNOVATION IS KEY TO SUCCESS
WHAT WE ARE WORKING ON NEXT
EMAIL AND MOBILE VIDEO CAMPAIGN PLATFORM EVENT WEBSITES WITH MICROSITES
As part of our Content Management System, you will be able to send campaigns to your client database through email and text.
Whether this be your pre or post valuations, your monthly magazine, bespoke property alerts, or community news, you are now in full control of keeping in touch with your clients and engaging your invaluable data source for future sales wins.
Write, design, schedule and send... simple!
As you enjoy getting involved in local charity fun runs and events, this new product will offer you the ability to build your own event within our CMS which will generate a bespoke event website.
Start by entering your event details, upload your image and video media, then share! The social commenting function will see your local community engage, and any participant can then register for their own microsite to take part in the event.
Integrated with the likes of Just Giving, this tool is a win win for your local community raising money for a good cause, and the reach of your brand supporting these events with the power to market them with this innovative website online.
And the best part... Exclusive to you as part of your licence cost... boom!
SUCCESS 2023 22
BRAND INNOVATION EVOLUTION OF YOUR BRAND IDENTITY
EVOLVEMENT
Your brand is your business. A great brand, with the right marketing, can win you listings before you even do the valuation. Look at Coca Cola, Nike, Nintendo, brands that stood the test of time, and the list goes on, which is why it is so important for you as a business to have a synergistic brand that matches your company values.
Like any great business, we know your brand is constantly evolving. You want your brand to showcase your greatest qualities. Whether you want a simplified, subtle brand, or a more in your face, fresh brand we are here to help.
GRANTS HOMES
Our fantastic team of graphic designers and copywriters can help you evolve your existing brand, so whether you are just looking for a refresh, or a total change, we can help you with logo design, all the way through to fully-branded stationery, fascia’s, CRM integration and much more.
We will listen to your requirements and work towards creating your brand identity, so that your clients know that you are a brand they can trust. We will do the hard work for you and work with you from an initial briefing to a finished design that will look great online, on boards, on your shop front and in the local community.
For more information about how we can help evolve your brand, please contact us today.
GRANTS GRANTS HOMES HOMES
GRANTS GRANTS GRANTS
MOVING YOU THROUGH INNOVATION 23 The
The
FEBRURY
2023
Our members area is a password protected website where you will find our latest marketing ideas, and often with examples for you to review.
Your questions can be answered in our Knowledge-base Centre on all our products, and you have the ability to book training sessions or raise a ticket for work.
MEMBERS AREA ONE STOP SHOP
CORPORATE STATIONERY DESIGNS advertising property instantly available bang-up-to-date website Mannleysproperty.co.uk with photography,brochuresandlocationmaps. details automaticallysent relevant applicants loadedonto rightmove.co.uk,zoopla.co.uk primelocation.co.ukpropertyportals. Propertywebsitepropertyprovidedfreeproperty websiteproperty.uniqueshare friends family socialmediagenerate Uniqueadvertising Mannleyshave monthlymagazine something agent local Themagazine propertysectionwithin distributed through mailing also available media Socialmediaplays part societytoday we that advantage. pages Facebook,TwitterandInstagramand properties regularlyadvertised Viewings Mannleys able accompanyviewings alongside take viewings behalf wish present. offer how conduct viewing first bookviewings days viewing takenplace, up feedback usuallythefollowingday. amconfident will the negotiate and progressionproperty transaction progressing updated CLIENT REVIEW SOCIAL POSTS PUZZLE BOOKS FOR CARE HOMES PROPERTY PARTICULARS TEMPLATES COLOURING BOOKS SALE/LET BOARD DESIGNS SPORTS EVENT FIXTURES LISTS CHARITY EVENT MARKETING CORPORATE BROCHURES DEVELOPMENT PITCH BROCHURE BESPOKE CAMPAIGNS NEW HOMES ADVERTISING SUCCESS 2023 24
ALL YOUR MARKETING SUPPORT UNDER ONE ROOF
“They make us feel professional which is really important as an independent agent. We don’t have a big marketing department in the background, but we do have Property Collection which I think is better”
LISA COSTA, OWNER LISA COSTA ESTATE AGENTS
9.2% 4.8% 3.4% 2.7% 12 10 Agent2 Agent 4 Agent 6 Agent8 Agent 10 Agent 12 Agent 3 Agent5 Agent7 Agent9 Agent 11 Agent 12 5.7% 14.7% 4.4% 3.2% 1.9% 2.3% 1.8% Agent10 2.1% E: sales@chamberlainphillips.co.uk 6 Dairy Barn Mews, Summers Park, Lawford, Manningtree, Essex CO11 2BZ chamberlainphillips.co.uk The most sales in your local area For a fresh approach, award winning results and customer service, contact us today. 01206 64 64 79 Post Codes: CO11, CO7 6, IP9, CO16 Property types: detached houses, semi-detached houses, terraced houses and bungalows Price: between £180,000 and £5,000,000 | Date: 01/01/2022 01/01/2023. If you have instructed another agent on a sole agency basis the terms of that contract must be considered to avoid paying two ommissions. Data is resale Houses & Bungalows. 9.2% 4.8% 3.4% 2.7% 12 10 Agent2 Agent 4 Agent6 Agent8 Agent 10 Agent 12 Agent Agent5 Agent7 Agent9 Agent 11 Agent 12 5.7% 14.7% 4.4% 1.9% 2.3% Agent10 2.1% 1st out of 101 offices * (top 12 offices shown) MORTGAGES WEBSITES AMENITY GUIDES BILLBOARD DESIGNS CORPORATE AND TESTIMONIAL FILMING SPONSORSHIP ADVERTS JOB ADVERTISEMENTS ON FACEBOOK MARKET SHARE CAMPAIGNS LOGO DESIGNS LETTINGS LANDLORD MARKETING COVID-19 MARKETING MATERIAL INVESTORS EVENING ADVERTS 20/20 LEAFLET CAMPAIGNS QR CODE VALUATION WINDOW CARDS MAILCHIMP CAMPAIGNS IPAD/TABLET PRESENTATIONS SOLD SUCCESS SOCIAL POSTS MOVING YOU THROUGH INNOVATION 25 The
ONE STOP SHOP
POPULAR WITH OUR MEMBERS
Video is now one of the most important aspects of marketing, alongside social media, so it makes sense to take advantage of these channels and promote your business through video on social media.
Social media videos engage viewers in a way normal posts can’t. Messages can be gotten across in a more engaging way, and with easier to digest information.
Promote ‘spotlight’ properties with bespoke, fully-branded social media videos. These ‘spotlight’ videos can be anything from ‘property of the week,’ through ‘completed this week properties,’ to ‘success stories,’
SELFIE FRAMES
Get your brand in front of as many people as possible, while also supporting the local community, with these amazing, fully-branded selfie frames. These bespoke selfie frames are fantastic for schools and grassroots sports as awards, as well as for other local communities and groups in your area. Designed by us at your request, what better way to support your local community and promote your brand at the same time. These selfie frames have already been a huge hit with our agents, some have even used them in their office when a sale completes, which then gets posted to social media and shared, alongside their positive reviews.
which will be published on your social media channels and can help you get more listings and increase your market share. They are a great offer to potential vendors to sit alongside ‘featured properties’ on property portals.
Whether you want to shout about recent reviews, promote a local event, put the spotlight on a feature property, or to simply engage more with your clients, these fully-branded, social media videos are a great way to connect.
SUCCESS 2023 26
VIDEO SOCIAL POSTS
Build a likeminded community with an Investors Club, and secure your landlord market share today, which will ensure you safeguard your current lettings stock as well as attracting new investors.
With an Investors Club you can promote an event where local investors can build a network while also helping you engage potential landlords and increase your market share.
INVESTORS CLUB
Secure your landlord market share
An Investors Club can work for you as an easy way to bring together like-minded investors, who already have or are looking to build a portfolio of buy-to-let properties or properties to be flipped. You will then be at the forefront of their mind, as an agent they can trust, when it comes to letting their properties, selling their properties or even just for expert local property market advice.
DIGITAL SCREENS FOR
YOUR
WINDOWS
Bring your business to life with digital screens for your office windows. These digital screens are a great way to showcase new properties as well as marketing videos, campaigns or to support a local event in your community. Fully branded, these digital screens are guaranteed to make you stand out on your High Street, and can offer simple solutions to your marketing needs.
As well as a revolving selection of featured properties and campaigns, you could add a QR Code to scan for valuations, positive reviews, as well as the videos from your website which will help catch the attention of the public on the High Street.
By bringing these investors into your office on a bi-weekly or monthly basis, you are able to build rapport and relationships with them that will be the envy of other estate agents in your area. You may even hear about some opportunities that are in early development before other agents, which can help you increase your market share as well as protecting your current lettings and sales stock.
The
The property-collection.co.uk 01780 693293 ticket@thepropertycollection.co.uk MOVING YOUR 2023 MARKET SHARE THROUGH INNOVATION & INCREASED VALUATION NUMBERS est. 2015
ESTATE AGENCY MARKETING SPECIALISTS
