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Keeping wheels turning up.” Davids fondly remembers KAYLYNNE.BANTOM@MEDIA24.COM how his zealousness paid off and how his first bike, which he built from scratch, came Kensington entrepreneur to fruition. “People were amazed says during this tough eco- when they saw the bike. In those nomic time the only thing years, social media platforms were that has kept him going is his pas- not available and as advanced as sion for manufacturing bicycles they are today, so I had to brand even though this came to an abrupt myself. I would go to car shows or halt due to the Covid-19 lockdown. community events, just to get my Zahier Davids (42) has been man- name and my product out there.” ufacturing custom lowrider bicyThe bicycle fanatic says: “We decles out of the garage at his Ken- sign and manufacture custom bicysington home for the past 20 years. cles. We build motor and electric Davids is the mastermind behind bikes. Trikes for corporates and the company called Flywheel Cus- physically challenged. I love intom Bikes. He started the business volving the client with the making in 2000 when he was forced to find of the bicycle.” an alternative way to earn an inHe explains that, like with any come after losing his job. other product on the market, he Davids says, 20 years ago, having had to move with the times and only his passion for bicycles and an come up with different concepts. idea in his head, he set out to look “That’s when I sat and did my refor investors who would help him search again. I then came up with finance his dream. “I have always a smoothie bike about three years been fascinated by the lowrider ago.” culture, I used to watch many proDavids came up with an innovagrammes about it on TV.” tive way to make smoothies while The entrepreneur says when he cycling. “The smoothie bike is was unemployed, he did odd jobs, built from scratch and pedal powbut, financially, it wasn’t sustaina- ered, there’s no electric drive. All ble. “Having done a lot of research you do is add juice to the jug and I thought why not manufacture add your smoothie ingredients.” lowrider bicycles which I can sell. He says to make the perfect This was easier said than done. I smoothie you need to cycle for knew nothing about building a 400m. Davids says the smoothie bike,” he says jokingly. bike is quite popular at wellness Davids says he asked people to events. make the bicycle for him, but he He admits that running his busiwas never happy with their end re- ness came with many challenges. sults and knew that this is some- “I was ripped off by big corporates. thing he would have to take on I’ve had people say they would inhimself. “I then asked a friend to vest in my dream and then back sell me his welder. I paid it off over out. But that has not deterred me. two years, but I was determined. At Giving up is not part of me.” the time, I didn’t even know how Davids believes the government a welder worked, but I didn’t give should be more supportive and in-
KAYLYNNE BANTOM
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vest in small businesses. He says with the start of lockdown his business came to a standstill. “I had to find other ways to make ends meet. I then spoke to my business partner, Shu-ayb Abrahams, and we sat and designed a pedal sanitiser dispenser.” Davids says he has many plans for his community. “I would like to see a pump track erected in the area to keep young people off the street. We need to start creating facilities where our youth can occupy their minds.” Davids says he’s proud of himself and still has more plans he would like to see become real. His advice to other entrepreneurs is to put the pedal to the metal and follow their dreams.
Davids and a business partner designed a pedal sanitiser dispenser.
Zahier Davids has a passion for bicycles and wants to see his business expand even more. PHOTOS: KAYLYNNE BANTOM
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