The Parking Professional October 2018

Page 1




The Artists’ Canvas The unique story of the Miami Design District Museum Garage.



Amsterdam’s unique new underwater parking garage. 20


The intersection of parking, technology, and freight can be cleaned up. 32


San Antonio’s new Tobin Center Garage serves many purposes with style. 36


Want parking and mobility to work? Bring in the pros. 40




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Parking Under the Canals

An innovative garage offers plenty of parking in an unused space—under water. By Bas Symons and Dirk van Weelden


The Artists’ Canvas

The unique story of the Miami Design District Museum Garage. By Timothy Haahs, PE, AIA; and Javier Sanchez, AIA


Collision Course?

The intersection of technology, parking, and freight can be a messy one. But it doesn’t have to be and everybody can win. By Richard B. Easley, CAPP


Aesthetic Revolution

San Antonio’s new Tobin Center Garage serves many purposes with style. By Jenny Puls


Parking: A DIY Fail

Want parking and mobility to work? Bring in the pros. By Rita Azrelyant, MA, CAPP



Departments 4 ENTRANCE

Where Are We Heading? By Roamy Valera, CAPP


Weird Stuff Buried Under Parking Lots


Data-Driven Better Communities By Jeff Petry

1 0 THE GREEN STANDARD A Greener Gate By Maggie Vercoe

12 THE BUSINESS OF PARKING Roll Camera: It’s Time to Add Video to Your Marketing By Bill Smith, APR


Answering Questions on Socially Responsible Investing By Mark A. Vergenes


The Sweet Smell Of Success: Arizona State University Leads The Way By Shasta Philpot


Taking Parking Matters Messages On the Road By Helen Sullivan



Great Design

VIVIDLY REMEMBER MY FIRST TRIP through Baltimore’s Harbor Tunnel when I was just shy of five years old. Apropos of its name, the tunnel takes a highway underneath the Inner Harbor, and its inside is lined with shiny, white subway tile. I remember watching those tiles whiz by from my backseat perch, both thrilled and terrified to know we were actually driving underneath deep water.

My heart did a bit of a beat-skip the first time I heard about the Albert Cuyp Parking Garage, which is hidden beneath one of Amsterdam’s many canals. Parking under the water! How cool and yikes! But safety precautions are above and beyond what’s required to keep everyone safe, and the building makes terrific use of land that’s otherwise unused. Awesome technology and clever wayfinding make the most of its potential, and altogether, it’s a fantastic garage concept that could likely be copied around the world, offering parking and mobility options where there appears to be little land available. We take a look starting on p. 20, and I hope you find it as fascinating as I do. If I could only figure out how to expense a tour! Garage design has come a long way in the past few decades, and it’s about to take even more drastic turns as the industry and the world embrace mobility, the concept that utility can still be handsome, and the potential for adaptive reuse as demand changes. Last year’s IPI Awards of Excellence winners showed off loads of great new concepts, and the trend rolls on with this issue, which features a few new properties that bring ideas to life. Design, changes in thinking, and progress in transportation are among the things that make this such a great industry to learn and write about. I hope you enjoy this issue. As always, please get in touch with questions or ideas—my email is below. Until next month…

Highlights from the Parking Matters Blog


SPOTLIGHT Southwest Parking and Transportation Association

By Carmen Sevrens


ENTRANCE Publisher Shawn Conrad, CAE Editor Kim Fernandez Technical Editor Rachel Yoka, CAPP, LEED AP BD+C Assistant Editor Monica Arpino Contributing Editor Bill Smith, APR Advertising Sales Bonnie Watts, CEM Subscriptions Tina Altman Publication Design BonoTom Studio Proofreader Melanie Padgett Powers For advertising information, contact Bonnie Watts at or 571.699.3011. For subscription changes, contact Tina Altman, The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking Institute. 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: Website: Postmaster note: Send address label changes promptly to: The Parking Professional 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of The Parking Professional for members and subscribers only at Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2018. Statements of fact and opinion expressed in articles contained if The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication. The subscription rate is included in IPI annual dues. Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico. All other countries, $150. Back issues, $10. The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

Where Are We Heading? By Roamy Valera, CAPP


few months ago, I was invited to speak at a panel of the Parking & Property event held every year in London, England. I was invited by the creator and host of the event, my friend and colleague, Nigel Williams, founder and managing director of Parking Matters, a consultancy firm based in London and chair of the British Parking Association. The focus of the panel was on the future of parking and real estate. I was fortunate enough to share the dais with two brilliant panelists, including Kat Hanna, associate director, urban change at Cushman and Wakefield and author of “Understanding the Impact on Commercial Real Estate.” She shared her research and knowledge, predictions, and recommendations about the effects of autonomous vehicles (AVs). Kat shared the following, which I am paraphrasing from her presentation and subsequent article published in Parking Review Magazine in June 2018. Rethinking Distance. If widespread use of AVs makes commuting more attractive and productive or cheaper, the relative importance of distance becomes less significant. The trade-off of location and mobility will make suburban living more attractive. Parking. A reduction of parking spaces is not necessarily contingent on the deployment of AVs but could be a result of improved connectivity and expansion of mobility-as-a-service or commitment to a parking-free vision. Decisions around the investment, design, and management should place people before vehicles. Predictions. Full deployment of Level 5 AVs is not likely to happen before 2030–2040, due to a range of factors. AV fleets will likely operate in geographically defined areas within the next five to 10 years, including filling gaps in last-mile ­connectivity. AV technology will be ad-


opted more rapidly for transporting goods than people.


■■ Watch the innovators and the


■■ Focus on transition, not just the final

outcome: Planning for flexibility and adaptability is key. ■■ Look beyond AVs to the how the world of mobility is changing. We need to understand how end users’ expectations about mobility, environment quality, and data are changing. I have shared a few more conversations with Kat, and my thinking is very much in line with what she shared and continues to research and publish. In many instances, parking structures are located in prime real estate locations, not providing the highest and best use of land. As the parking infrastructure continues to age, we are faced with the question of replacement. In our cities, the issue is not the availability of parking, but sharing parking. The focus, as Kat states, is “people before vehicles, regardless of who is behind the wheel.” I will add that connecting those people with jobs and opportunities will enhance communities and quality of life for all. ROAMY VALERA, CAPP, is CEO of

NewTown Advisors, LLC, and chair of IPI’s Board of Directors. He can be reached at roamy@

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About Weird Stuff Buried Under Parking Lots


An Ancient Curse Archaeologists have found all sorts of interesting things under the parking lot in Givati, Jerusalem, but the discovery of a stone tablet inscribed with an ancient curse sort of took everyone’s breath away (anybody else see the movie “The Mummy?”). The 1,700-year-old curse was apparently engraved by someone really angry: It invokes six different gods and asks them to “strike down and nail down the tongue, the eyes, the wrath, the ire, the anger, the procrastination, the opposition of Iennys,” among other things. No idea if it worked back in the day, but we’re inclined to leave it alone. Source:

Headless Vikings Some lucky archaeologists stumbled on the headless remains of 51 Vikings while surveying a stretch of land before planned road construction in southern England in 2009. They estimated the men had died between AD 890 and 1034 and said the skeletons were covered in hack marks f rom axes or swords. Source:



A Texas Navy Warship Yeah, you heard us. The National Underwater and Marine Agency announced finding an 1839 warship underneath the parking lot at Galveston’s Bean’s Wharf. The Zavala, a 200-foot schooner, was scuttled after being badly damaged during the Texas Revolution. While plenty of people were tempted to dig the old boat up, she remains under the lot used by employees of a local grain elevator. Source:

A Few Dozen Coffins Construction workers putting up a building where a parking lot had been in Pennsylvania found dozens of (full) coffins, much to their surprise. Research was done that showed the bodies were part of an old cemetery that was supposed to be excavated and moved in 1860. That obviously never happened. After a fairly significant delay, all remains were relocated and construction on the building continued. Source:


Adolph Hitler’s Bunker This one wasn’t as much found as buried on purpose, but the bunker where the infamous Nazi leader killed himself in Berlin, Germany is underneath a parking lot that serves apartments and other buildings. The German government didn’t make much of the bunker when it was above ground, fearing it would become a macabre tourist destination, and eventually just built on top of the landmark. Today, its location is marked with a small plaque. Source:




The discovery of the remains of King Richard III under a parking lot made headlines a few years ago, but his royal highness isn’t the oddest thing to be found underneath striped spaces. From bodies to ships to the remains of entire civilizations, it seems parking’s been built on top of a little bit of everything. Here are five of the weirdest things discovered while digging under parking.

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Data-Driven Better Communities By Jeff Petry


UR ROLE AS PARKING PROFESSIONALS ALLOWS US TO MEET, work, and make a difference with community members, neighborhoods, and businesses every day. We leverage these relationships to enhance economic development and strengthen neighborhood livability. In delivering parking and transportation services, we combine modern and classic technology to meet our customers’ needs.

Most programs now use, or are on their way to using, credit card payment machines, mobile phone payment applications, parking sensors and counters, and license plate readers for enforcement and permits, in addition to maintaining active social media accounts. We have modernized the business of parking, making it fast and convenient to meet the needs of today’s consumer. Parking and transportation professionals will continue to excel at the business side of our jobs to meet the needs of our organizations and communities. We have been doing this since the introduction of the park-o-meter in 1935. As we continue to manage the business side of our programs, we must also start thinking about how we can leave a lasting positive impression on our communities. We need to think about how parking and transportation influences our communities’ current social fabric and helps shape future growth.


One of our industry’s strengths is the number of informational data points our systems collect every minute of every hour of every day. Our systems collect data by parking space, parking lot, and individual vehicles across multiple technologies. It can be overwhelming to analyze all this information, which is why IPI’s Alliance for Parking Data

Standards ( is working to develop uniform parking data standards to streamline worldwide information sharing. Standardizing data management practices in the parking industry allows us to think about the ways data can be used to inform housing, climate, and business data on a local, regional, and national level. For example, a municipality might create a data warehouse across departments to unify parking enforcement data, building permits, building code enforcement, rental housing code, economic development programs, affordable housing, and land use actions. The database would have scripts running to look for common connections between complaints, such as addresses or quarter-mile heat maps. Eventually, an alert would go out to program managers to say that a parking officer is working a recurring abandoned vehicle complaint, building code enforcement is working a hoarding case, and animal control is working an animal complaint—all at the same address. The municipality could then take an off-ramp and assign a livability manager or similar to coordinate a solution for that address.

Sharing Data

Warehousing and sharing data can also be used to identify the business and land use impacts of parking. Meter and permit revenue, citations, and occu-


pancy counts can connect to business sales, property tax values, and economic development incentives to better understand the ways communities develop. Building permit data has the total number of parking spaces associated with each new construction and redevelopment building permit. If this information is in a shareable database that is connected to public on- and off-street parking spaces, the parking supply blueprint of your community is now available. A really rich data layer would include adding transactional data from parking and transportation systems to show system use, including pick-ups and drop-off line segments from bike shares and transportation network companies and occupancy parking sensors. The end result creates the parking and transportation pulse of how our community moves to inform mobility services strategy for the future. A major challenge is the data needed to create the vision of connecting our community through parking technology lives in data silos in standalone software systems across various work units and departments. Our private-sector partners can help piece the data points together to make smart and innovative decisions. It is our responsibility to start looking to tackle issues through data-driven leadership, combining data and technology to make a difference every day for the communities where we live, work, and play. JEFF PETRY is parking and

technology manager for the city of Eugene, Ore. He can be reached at jpetry@eugene-or. gov.








A Greener Gate By Maggie Vercoe


HEN IT COMES TO REGULATING PERMITS AND PARKING, our industry is finding more and more ways to exchange outdated, inefficient methods for solutions that are faster, friendlier, and more adaptable. With the continually growing popularity of license plate recognition (LPR) technology, parking organizations are realizing benefits while simultaneously supporting more sustainable parking practices.

Reduced Physical Waste

Perhaps the most obvious environmental perk with LPR is that it virtually eliminates physical waste in the enforcement process. The digital technology negates the need for paper tickets, plastic permits, enveloped citations, and a variety of other physical elements. With LPR, permits are electronically purchased and processed and citations can even be issued virtually (via email). Lost, stolen, or expired hangtags and decals no longer pose a waste issue because universities and cities that make the switch to LPR aren’t required to print and distribute tens of thousands of permits each year. Instead, permit-holders simply register their vehicles and spaces online.

Minimized Carbon Footprint


Streamlined and More Effective Methods

In addition to environmental factors, the effectiveness of the LPR system can result in easier enforcement and lower operational costs. After all, there’s less hardware to install and maintain, an automated


Though many people first associate LPR with enforcement vehicles that are outfitted with cameras patrolling lots or streets, the technology can also be used to eliminate gates and create a faster, greener entry and exit experience for parkers. Think about the traditional experience of entering a parking garage: You stop at a gate, press a button, grab a ticket or scan a pass, and then the gate opens and allows your vehicle to pass through, with a similar process to exit. The process, while effective, can also mean cost and waste associated with tickets/hangtags/ decals and lines of idling cars during peak times. LPR can directly combat these issues. Whether speeding up enforcement or eliminating gates, LPR is a compelling approach that takes advantage of powerful technology to create a more efficient, sustainable operation. Let’s dig a little deeper.

By eliminating the wait time caused by idling at a booth or relying on an energy-exerting arm to dictate entry, LPR reduces the carbon emission required to enter a regulated parking area. With this technology, patrons simply drive into the garage and LPR automatically processes their permits or entry from afar. Data from the University of British Columbia (UBC) suggested that prior to switching from a gated entry to a digital solution the average wait time (both upon entrance and exit) for UBC’s regulated lots was 40 seconds—or what equated to 166 hours of idling, 175 gallons of burned fuel, and 900 pounds of CO2 waste each day. This waste is drastically reduced (if not entirely eradicated) with the implementation of a line- and traffic-free solution.

Think about the traditional experience of entering a parking garage: You stop at a gate, press a button, grab a ticket or scan a pass, and then the gate opens and allows your vehicle to pass through, with a similar process to exit.

tracking system that leaves little room for error, and less manpower needed to monitor abuse. According to UBC, implementing an LPR system has saved the university more than $600,000 in annual operational costs while boosting enforcement productivity by 40 percent. The technology works to streamline the existing methods of monitoring, regulating, and enforcing into one singular system. It creates a whole new level of sustainability. By removing gates and ticket booths, we can expedite garage (or lot) entry and exit times—therefore eliminating clogged traffic patterns and reducing car-

bon emissions. With the introduction of virtual recognition methods, physical tickets and official passes become obsolete, removing the need for excessive quantities of paper and plastic. And by embracing LPR, we take another step toward going green. MAGGIE VERCOE is senior vice president,

customer experience, with T2 Systems and a member of IPI’s Sustainability Committee. She can be reached at

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Roll Camera: It’s Time To Add Video to Your Marketing By Bill Smith, APR


N THE 21st CENTURY, everyone is a photographer and we all have the tools at our disposal to be filmmakers. When I was a kid, the thought of making movies was the stuff of dreams. Sure, some of our parents had 8 mm film cameras and projectors, but they were few and far between and they were, quite frankly, a pain in the neck to use. Today, though, most of us carry advanced film equipment around in our pockets all day long. We take for granted equipment that amateur videographers of the ’70s, ’80s, and ’90s would have killed for.

What’s Your Video?

Think about your products or services, the types of stories you have to tell, and how video could help you tell them. Do you manufacture and market a parking technology? Wouldn’t a video demonstrating how your technology works and benefits end users or owners appeal to your customers? Or perhaps you provide parking design and planning consultation. Would a video showing the design of a particularly impressive parking facility or one demonstrating how a downtown parking plan has benefited a community


Where to Use It

There are a number of ways you can use a video like this—or similar videos that tell your story. First, you


You might be thinking, “what does this have to do with marketing?” The smartphone video cameras and apps that we take for granted—or even ignore— can also be powerful marketing tools. Marketing is about telling stories, and videos can be tremendously powerful ways to tell stories.

impress clients and prospects? Or maybe you represent a municipal or campus parking office. Would a video illustrating the city’s or campus’s parking resources help users better utilize those resources? We live in a visual age, and having the ability to show people what you do and how it benefits them can be extraordinarily powerful. Let me give an example of how one parking technology client of mine has used video in their marketing. This client designed a frictionless parking system for a large retailer. The system integrated a number of different technologies, including PARCS, license plate recognition (LPR) systems, parking guidance, and pre-booking, to provide a seamless hands-free parking experience. Parkers reserve a space in advance and enter their license information and payment credentials. When they arrive at the garage, the LPR recognizes the vehicle by its license plate, and the gate opens to permit entry. Then the parking guidance directs them to an open space with their name prominently displayed over the space. When they leave, the LPR recognizes the car and bills the appropriate amount to the credit card on file. No doubt, as you’re reading this you’re thinking, “Wow! That’s cool!” But think about how much more powerful this description would be if it were accompanied by a video showing an actual parking session. That’s exactly what this client created: a video, from the driver’s perspective, showing just how easy and convenient it is to park in this garage.

can put it on your website. That way, anyone visiting your site or looking into your capabilities will be able to see it. You can also create a YouTube channel where you can post this and other videos demonstrating your capabilities and programs and telling your story. The links to the videos on your website and YouTube channels can be a prominent part of your social media program. In fact, whole campaigns can be built around the stories you tell in your videos and posted on Twitter, Facebook, LinkedIn, Instagram, and other social media and networking platforms. Posting links to your videos on blogs, social media posts, and LinkedIn updates is simple and will provide quick and easy access to your videos. Likewise, the videos can be used in public relations efforts. I love to include links to my clients’ videos in press releases and story pitch letters. When I’m telling an editor that I think

has her readers or viewers would be interested in my client’s project, it’s a huge advantage to be able to actually show a video of the project and the benefits it provides. It’s not unusual for editors themselves to include the link in their stories, which of course greatly expands the universe of people who have access to the video. Video can be a powerful tool for enhancing your marketing program, and it’s easy to use. So get out there, get filming, and add video to your marketing. BILL SMITH, APR, is principal of Smith-Phillips Strategic

Communications and contributing editor of The Parking Professional. He can be reached at bsmith@smith-phillips. com or 603.491.4280.



Answering Questions on Socially Responsible Investing By Mark A. Vergenes


LOT OF PEOPLE ARE TALKING about socially responsible investing. More and more Americans want to direct their investing dollars toward companies that promote social, environmental, or even political concerns. Even if a company is not mission-directed to a single cause, fewer people are comfortable investing in companies or funds that actively work against their beliefs.

I get a lot of questions about this type of investing so I’m sharing some of the most common questions and answers in this article. Is It Hard to Find Socially Responsible Investment Opportunities? Short answer: no. When socially responsible investing gained steam in the ’70s and ’80s, few corporations shared the details of their beliefs and goals. As many investors began avoiding corporations and funds that contributed to continuation of the Vietnam War or propped up apartheid in South Africa, more companies saw value in becoming transparent about their activities and beliefs. In 2018, investment offerings are continually developed to provide opportunities to invest in ways that are consistent with a variety of belief systems. These types of funds are so pervasive that socially responsible investing has become the norm for colleges and universities, public entities, government pension and retirement funds, and many religious groups. Whether you’re conservative or liberal, looking to support social causes, environmental concerns, or a religious belief system, there are a variety of investments that support your values. You can also boycott offerings that conflict with your conscience.

How Should You Evaluate Socially Responsible Investments? Most funds are developed based on social, environmental, and corporate governance practices. This makes it easier than ever to avoid companies with products, actions, or policies that conflict with your value system. For example, it’s common for socially responsible funds to exclude alcohol, tobacco, gambling, or defense funds. It’s also common for these types of funds to eliminate companies that are not environmentally friendly. Other funds work to exclude investments that represent countries considered to have repressive or racist governments. While screening for negatives is one approach to socially responsible investing, choosing companies with positive aspects is another strategy. Many funds focus on companies whose practices promote a social ideal, such as protecting the environment or following a particular set of religious beliefs. What Is Impact Investing? When investors not only resolve to further a social good but also resolve to support companies that execute these goals in ways that use resources more efficiently, we call it impact investing. Impact investing uses benchmarking to compare returns and actively monitors an investment’s ability to fulfill its social goals. Impact investments are sometimes


made directly in an individual company or organization and may involve mentoring of its leaders. As a result, these unique investments may be classed as venture capital and private equity instead of within traditional assets such as stocks or bonds. Can I Make Money with Socially Responsible Investing? In today’s environment, you don’t have to accept financial mediocrity in exchange for supporting your beliefs. Many companies today offer an attractive mix of socially conscious goals and sound fiscal behavior. Others don’t. That’s why it’s so important to monitor your investment’s performance and be prepared to look elsewhere if your investment doesn’t continue to meet your needs, either financially or philosophically. Many socially responsible investments could provide good financial returns, and many may not. Remember that past performance is never a guarantee of future results, but you should use past performance as a starting point to determine what kind of return you might expect. A good financial adviser can help you develop a mix of investments that best serve your needs. MARK A. VERGENES is

president of MIRUS Financial Partners. He can be reached at

MIRUS Financial Partners, nor Cetera Advisor Networks LLC, give tax or legal advice. Opinions expressed are not intended as investment advice and may not be relied on for the purpose of determining your social security benefits, eligibility, or avoiding any federal tax penalties. All information is believed to be from reliable sources; however, we make no representations as to its completeness or accuracy. All economic and performance information is historical and indicative of future results.


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The Sweet Smell Of Success Arizona State University Leads The Way By Shasta Philpot


OW DO YOU EFFICIENTLY MANAGE A PARKING PROGRAM for a university with 11 parking facilities spread across four campuses, and that serves more than 100,000 students? Obviously it’s a monumental task. Arizona State University Parking and Transit Services (PTS) has found that the secret of success can be found through a mixture of strategic planning, working closely with the right partners, and creativity. But even with all of these ingredients, success can’t be attained without the support of university administrators.

ASU was named IPI’s Parking Program of the Year in 2017, due to creative new programming to better serve the university’s students, faculty, and staff. That programming revolves around the introduction of cutting-edge technology, partnerships with industry leaders, and a commitment to delivering superior customer service. The mandate for superior service actually came from the university’s president, who called upon all of the university’s departments to improve customer services. PTS responded by revamping the department’s customer service approach, incorporating service blueprinting into its culture in 2011. Blueprinting is a versatile and practical technique that visualizes services processes and delivery from a customer’s point of view. Numerous PTS employees have completed service blueprinting workshops and programs facilitated by ASU’s WP Care Center for Services Leadership. The blueprinting process led to a number of improvements to policies and procedures, including modifying the university’s permit renewal and guest reservation processes to create a more seamless experience for customers and adopting the customer relations management (CRM) tool within the Salesforce application to streamline communication between customers and PTS.

Gaining An Edge With Technology

When it comes to customer service, ASU has upped its game by introducing the latest parking technol-


ogies. In fact, according to Melinda Alonzo, CAPP, university director of parking and transit services, an important element of the university’s success has been the addition of the latest parking technologies. “I think the thing that sets ASU apart is our use of technology in key operational areas,” says Alonzo. “We’ve implemented an integrated system that combines various technologies and allows us to cater to the many different stakeholder groups that we serve.” According to Alonzo, the university has been fortunate to find technology partners that are willing to integrate their products and who share the university’s vision. “We’ve partnered with T2 and ParkMobile, and their technologies have made a big difference in how we manage access for our campus community,” says Alonzo. “Also, we’ve been using Kimley Horn’s Park+ software, which allows us to more accurately plan for necessary parking infrastructure without overbuilding and wasting critical resources.” Alonzo says that one of the most important benefits of the university’s technology suite is that it provides a more complete picture of how their parking resources are being used, while allowing them to keep track of the operational costs associated with parking. “Now we also have a better idea of how much parking we need,” says Alonzo, “and how to manage the parking efficiently.” Since the university implemented these new technologies beginning in 2015, annual revenues for transient parking have increased by almost 50

percent and permit revenues have increased by 14 percent, by improving access and maximizing the use of existing inventory. Finally, with the addition of LPR equipment, enforcement will become more streamlined. The university enjoys high compliance, and enforcement is focused more on education than punishment. Through the university’s “Give Me A Break” program, first time violators are given a written warning, rather than a ticket. The idea is to educate people about campus parking resources and how they should be utilized. The university’s parking program, including its technology package, is also focused on promoting sustainability. ASU is committed to being carbonneutral by 2025, and the parking and transit department is playing its part. There are a number of ways that PTS promotes sustainability, including a robust intercampus shuttle that students, faculty, and staff can use to get to and from each of the four campuses. The university also offers

generous subsidies to encourage students, faculty, and staff to use public transportation. Going forward, the university is getting ready to unveil a unique partnership with Lyft through which students, faculty, and staff will be offered subscription packages that they can use to get rides from Lyft drivers. “Rideshare services can be an important part of a campus transportation plan,” says Alonzo. “Our partnership with Lyft will provide another transportation option to help encourage a more multi-modal commuter population versus owning and driving a single occupancy vehicle. It’s an exciting initiative and we hope to become a model to other schools.

Success Story

The story of Arizona State University Parking and Transit Services is a success story that has made ASU the envy of universities across the United States. The awards earned by the program and its employees speak for themselves. In addition to being named Organization

of the Year last year, ASU staff have also brought home numerous awards: JC Porter was recognized as Emerging Leader of the Year in 2017, Alonzo was named Parking Professional of the Year, and Cathy Harris was named Supervisor of the Year by IPI in 2016. The department itself was also recognized this year, earning Accredited Parking Organization recognition with distinction. Additionally, all four senior members of the PTS team are CAPP certified. ASU’s Parking and Transit Services reflects the best of the parking industry. The department’s commitment to customer service and innovation has benefited students, faculty, and staff alike while, at the same time, promoting sustainability and improving the parking system itself. SHASTA PHILPOT is a business

writer who covers the parking industry. She can be reached at




As the parking industry shifts to focusing on mobility, what’s the biggest challenge you see for someone designing a new parking facility?

Mark Lyons, CAPP

Larry Cohen, CAPP

Determining how to identify the most efficient use of the location’s footprint is more critical than ever before because the full range of mobility options and alternate modes of transportation are more integrated in the services we provide.

Designing new facilities that are adaptable for present and future use, but incurring the costs associated with these changes even if they don’t happen in the future.

Parking Manager City of Sarasota, Fla.

Executive Director Lancaster, Pa., Parking Authority

Tope Longe

Specialist, Contract Performance Parking Division, Abu Dhabi Demand for a parking facility is driven primarily by the supply of motor vehicles, which in turn is dictated by (individual) needs. What will the future demand for motor vehicles be? How much of the parking facility should be dedicated for alternative service provision? How easily can it be put to or transformed for alternative use? Green parking and mobility options remain key.

Isaiah Mouw, CAPP Vice President Citizens Lanier Holdings

I was fortunate enough to serve as a judge for the IPI 2018 Parking Solutions Competition: Garage of the Future, which forced contestants to think about that exact question. When designing garages with 50+-year life spans we need to be thinking of how these garages can be used now, during the shift, and down the road as vehicles and transportation patterns evolve. Carnegie Mellon’s team project focused on garages that can be adapted into multi-use facilities several times during their life span.

Victor Hill, CAPP

Director of Parking and Transportation University of Wisconsin La Crosse Parking facilities must consider ideal pick-up/ drop-off locations to ensure pedestrian safety and minimize congestion. These locations should account for bus, shuttle, and other ride-share programs. Consideration of areas for bicycles and scooters is similarly necessary, as are adjustments to walkways within facilities that remove pedestrians from vehicle lanes.

HAVE A QUESTION? Send it to and watch this space for answers from the experts.

The opinions and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking Institute or official policies of IPI.



An innovative garage offers plenty of parking in an unused space— under water. By Bas Symons and Dirk van Weelden


N THE 1970s, parking problems in the

older neighborhoods of Amsterdam were so severe that cars were left on the

sidewalks. People had to negotiate their way around them to get to the store or the tram stop, there was little opportunity for children to play in the streets, and residents no longer felt like sitting outside on summer days to drink coffee and chat with passing neighbors. One such neighborhood was De Pijp, built in the 1880s just outside the city’s ring of 17thcentury canals and bound by the River Amstel to the east and the wide Boerenwetering waterway to the west. The streets were narrow because they followed the routes of the old ditches that drained the swampy land. Not meant for the affluent, the houses were thrown up quickly and cheaply and after almost a century, were in a poor state. De Pijp was not a pleasant place to live in the 1970s, and people


regarded its downsides as simply the inevitable disadvantages of urban life. Many moved out to new developments on the periphery, such as Purmerend, Lelystad, Almere, and Diemen. THE PARKING PROFESSIONAL | OCTOBER 2018 | PARKING.ORG/TPP  21

Forty years later, Amsterdam is growing rapidly, both as a massively popular tourist destination and as a city in which to live and work. De Pijp has its own stylish subway station on the new North-South metro line that connects the north of the city beyond the water of the IJ, an area that is developing at an explosive rate, to the city center and the Zuidas, the spectacular new business district of high-rise office blocks just 20 minutes from Schiphol International Airport. De Pijp is now one of the most popular neighborhoods in Amsterdam. Many of its residential buildings have been renovated or replaced. The kilometer-long Albert Cuyp Market and the Amsterdam Heineken Experience make it a tourist destination in its own right, and it has become an area where students, young professionals, and families love to live. But parking remains extremely tricky. The city council has tried to improve living conditions by reducing the number of parking places. But where are local residents supposed to park?

AMFORA (Alternative Multifunctional Underground Space Amsterdam) explores the idea of using the canals and waterways in the city as the roofs of underground spaces. All kinds of essential functions can be housed under the water without damaging the character of the city at street level. AMFORA: A Visionary Idea

Few people understand the intricacies of the way the structure of Amsterdam is determined by the complex relationship between water and land. The city originated in a peat bog where three rivers came together to flow into the Zuiderzee, an inlet of the North Sea. In the 1930s, a huge dike was built to shut off the shallow Zuiderzee, which was partly reclaimed. All extensions to the city since the Middle Ages have required a system of drainage to make the land habitable, so canals and ditches were dug. Dig down a meter or so anywhere in the city and you will come to muddy water. For centuries, the most important drainage route of water from the city was via the Boerenwetering, now the western border of De Pijp. To dig the famous ring of canals that gives the city its unique shape and fill up the plots in between with soil, a big and sophisticated water management system had to be devised, with locks and dams and pumps powered by windmills. The areas developed in the 19th and 20th centuries


likewise required the draining or back-filling of swampy areas. Amsterdam became a city crisscrossed by canals and waterways. To give an impression: This densely populated city of less than a million residents has 1,680 bridges. Together with contractor Strukton, ZJA architects developed a visionary plan in 2010 to anticipate the growth and modernization of the city. As there is little open space left for development, that which is available would have to be used more intensively. A large part of the city is protected as a historic monument. AMFORA (Alternative Multifunctional Underground Space Amsterdam) explores the idea of using the canals and waterways in the city as the roofs of underground spaces. All kinds of essential functions can be housed under the water without damaging the character of the city at street level. Building parking lots, roads, and walkways under the river and canals would free neighborhoods such as De Pijp from parking problems, as well as provide space for children to play, greenery, and space for pedestrians and cyclists. The visionary AMFORA plan includes an energy-saving concept that allows heat/cold storage to replace traditional air conditioning in the city. Many facilities that are now impossible to accommodate in the center of town, including congress centers and sports venues, could be built right near where people live and work.

The Albert Cuyp Parking Garage

ZJA designed an underground parking facility for 600 cars under the Boerenwetering waterway intended for visitors to the neighborhood and permit holders in the area. The disappearance of a great number of above-ground parking spots creates room for new playgrounds, green areas, and squares. The garage also provides parking for 60 bicycles. For pedestrians, cyclists, and playing children, De Pijp will be immeasurably improved. In 2016 a sheet-pile wall was driven down into the banks of the Boerenwetering, allowing the water to be pumped away. Excavation then commenced for the building of the garage. The site was 300 meters (984 feet) long, 30 meters (90 feet) wide, and 10 meters (32 feet) deep. The biggest challenge lay in building an underground parking lot in a densely populated part of the city with hardly any room for storage and with narrow and constricted access routes. Inconvenience for residents had to be kept to a minimum. Above all, there could be no damage done to the foundations of

the 19th-century houses, which stand on wooden piles driven 15 meters (49 feet) deep into the marshy soil. The roof of the garage became the new one-­meterthick concrete floor of the Boerenwetering. In the spring of 2018, water 2.5 meters (8 feet) deep flowed back over the parking lot. Boats pass along the Boerenwetering once more. To house the required number of vehicles, parking space on two levels over a length of 260 meters (853 feet) was built. Access has to be easy in such a long and narrow space, so long ramps against the outside walls provide for straightforward one-way traffic. To use the width of the garage as efficiently as possible, the cars are angle-parked at 70 degrees. The oval columns along the centerline of the structure are at the same angle, which results in a lively and rhythmical visual effect

for users on foot or in cars. The columns themselves have a custom-designed shape that combines functionality with an elegant silhouette, contributing to an uplifting atmosphere of lightness and clarity. Cobalt-blue lines and pictograms help to ensure that wayfinding is quick and easy. The ceilings are smooth, as almost all cables and ducts were incorporated into the concrete, and there are no dark corners. The glass pedestrian entrances and the long ramps allow maximum daylight to enter the garage. All this contributes to a pleasant and restful feeling of safety and transparency.

From the Street

The idea behind the design by ZJA is to blend the parking garage into the existing urban landscape. All installations are out of sight as far as possible, and the



ramps are integrated into the waterside roads without any conspicuous elevations. Emergency exits and vents are minimalist objects in the street. The motto is “simple and safe,” and the entire structure is visually as unobtrusive as possible, so the quality of the public space for pedestrians and cyclists remains optimal. Entrances and elevators are therefore modest in size and as transparent as possible. When passing the entrances and seeing the rail around the ramps, one is struck by the care and eye for detail that went into the choice of materials and finishings. The same goes for the staircases, elevators, and doors. Every effort was made to ensure that the addition of an underground parking lot has minimal consequences for its immediate environment. Because the parking system records which car is parked in which slot, the structure qualifies as a smart garage. The real intelligence here, however, lies in the fact that not one square foot of the city has been sacrificed to house 600 cars. De Pijp’s residents and visitors can now enjoy more spacious, greener and quieter streets. Along the banks of the Boerenwetering, the 55 floating gardens that town residents have tended for more than 20 years have returned. They are made of large wooden crates filled with soil in which native aquatic and wetland plants grow, improving water quality.

Is This the Future?

The Albert Cuyp parking garage designed by ZJA is the first parking garage built under an Amsterdam canal.Whether this brings the implementation of the AMFORA vision, as conceived by ZJA in 2010, any closer remains to be seen. It will be quite a while before a walkway, mall, or theater is built under the River Amstel. But the Albert Cuyp parking garage proves it is possible to construct a substantial underground parking facility beneath a waterway in a difficult type of soil, in the middle of a densely populated area, enabling a 19th century neighborhood to benefit from the very latest technology. BAS SYMONS is senior architect with ZJA

Zwarts & Jansma Architects. He can be reached at

DIRK VAN WEELDEN is an essayist and

novelist. He can be reached at

CLIENT: The Municipality of Amsterdam CONTRACTOR: Max Bögl



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The unique story of the Miami Design District Museum Garage.

By Timothy Haahs, PE, AIA and Javier Sanchez, AIA


ne of the most highly anticipated retail and cultural developments in recent memory is finally here. Appropriately located in Miami, Fla., the Miami Design District is one of the most exclusive and vibrant destinations we’ve seen created in years—the brainchild of an extraordinarily creative and gutsy developer, Craig Robbins of DACRA, who has been imagining and laying the groundwork for this project for nearly 25 years, after making this property his first purchase in a then-blighted wholesale district of Miami. Now totaling nearly 1 million square feet of development with the potential to expand to 1.5 to 2 million more, the Miami Design District has become a prime destination for fashion, art, and culture. Shopping hot spots such as Gucci, Louis Vuitton, and Hermes are just a few of the popular names that attract visitors from all over the world. Art galleries, celebrity-chef restaurants, and a busy event calendar offer even more incentive to experience this cutting-edge neighborhood. The Design District offers visitors an opportunity to experience history, culture, and art together in one community. In addition to the significant retail component, one can visit two free-to-the-public museums, upscale restaurants with live music and open mic nights, and a theater featuring classic films. The developer also understood the importance of retaining the historic feel of the development, resulting in the preservation of some of the site’s existing

The Miami Design District Museum Garage’s varied facades add interest and visual appeal.


buildings and transforming them into spaces for events and art installations. The Design District is among the hottest new neighborhoods in Miami, with no signs of slowing down considering the significant plans for future development. Residents and visitors alike continue to flock to the site to check out the constantly changing and evolving experience offered there. One of the most unique experiences upon arriving at the Design District is found as soon as one parks. In true Miami fashion, DACRA and the design team took the design of the district’s parking facilities to the next level, making them destinations in their own right. Many people, particularly those of us in the parking and design worlds, are already familiar with other famous parking garage designs, particularly in Miami. One of the best examples of this is the 1111 Lincoln Road garage on Miami’s South Beach. That garage opened in 2010 and was designed by renowned architect Herzog & de Meuron. It has long been identified as one of the most distinctive and creative garage designs in recent history. 1111 Lincoln Road not only features significant retail space and an impressive penthouse living quarters on the roof, but it has also become a destination for events and photo ops. And while the 1111 Lincoln Road garage may take the unlikely title of “garage hosting the most weddings” the new Miami Design District Museum Garage will most likely take the title of “most selfied garage.”

The Museum Garage

The Design District Museum Garage perfectly reflects Miami’s vibrant and flashy character. You wouldn’t expect that one of the most highly anticipated and attractive new shopping districts in the country would count its parking garage as one of its biggest attractions. However, the developer wanted to ensure that every moment of the Design District experience from arrival to departure was rare and exciting, and the Museum Garage certainly accomplishes that goal. The Museum Garage was the final piece of the Design District parking puzzle, following the construction of the City View Garage in 2015 and the Paradise Plaza Garage in 2016. Both of those facilities similarly capture the character of the Design District in their own ways, but the Museum Garage will certainly be the most memorable. DACRA employed an unusual approach to the design of the Museum Garage. Rather than retaining one architect to design the entire structure, DACRA retained five different designers to offer five completely different looks in a take on a row home configuration for the facades.


The design came together through employing the same concept as the French surrealist game “exquisite corpse,” in which an artist draws a head on a blank piece of paper, folds it to conceal the drawing, and passes to the next artist, who then draws the torso. This activity continues until the drawing of the body is finished. In the case of the Museum Garage, the design was refined by TimHaahs. The idea was that the garage would serve as a canvas to the art of the facades. Selected Museum Garage designers participated in a real-life approach to this game. facade curator Keenan-Riley coordinated the designs with four

additional artists and architects. Each team member blindly developed three options for their own section of the garage, with no idea as to the look of the other facades. Ownership picked one option from each designer and then asked the designers to refine them, now with the visual of the other adjoining facades as inspiration. The result is what now sits in the Design District today: one of the most cutting-edge and creative parking facilities ever developed. As you will see in images throughout this article, each facade clearly tells a unique story and offers a very distinctive look. They even have their own names: Ant Farm, XOX, Serious Play, Urban Jam, and Barricades.

Ant Farm

The Ant Farm facade, by WORKac from New York, includes a series of stairways and public spaces. This is the only facade of the garage that has habitable space within it. As its name suggests, the design mimics the old-fashioned ant farm toy, exposing the inner workings of an insect colony. It also has the look of a Chutes and Ladders game turned on its side. Inside, this section of the garage has a number of functional spaces, including a library, a slide, a climbing net, sitting stools and a bench, a DJ booth, and graffiti wall.

XOX (Hugs and Kisses)

Shown at the primary corner of the garage, the XOX facade embodies the childhood wonder of architect J. Mayer H of Germany. Raised in Stuttgart, home of the German auto industry, Mayer was fascinated by automobiles as a child and used that as his inspiration for his section of the

facade—designed as an abstract combination of interlocking shapes mirroring car bodies, headlights, and paint. The multi-colored patterns of the elements combine the colors of the Barricades and the Ant Farm facades.

Serious Play

Tokyo artist Nicolas Buffe provided this facade design, combining Baroque architectural concepts, cartoons, video game imagery, and Japanese pop culture into a funhouse-type visual. According to Buffe, “I wanted to invite people to feel joy.”

Unique designs on every side of the garage encourage passers by to take it all in, making the structure part of the community beyond parking cars.

Urban Jam

Architects Clavel Arquitectos designed this elaborate facade design, inspired by a scene in the film “Inception.” This facade is made up of 36 silver and gold car bodies bolted to a frame. From inside the garage, patrons can see the undersides of each vehicle, while at night, the tail lights and headlights light up. The architect also cites automobile dependence and the frustration of traffic jams as the revelation for his design.


Architect Keenen/Riley’s Principal Terrence Riley also reflected an all-too-familiar driving experience in the development of the firm’s take on the Museum Garage facade. Aptly named “Barricades,” it is meant to reflect the temporary barricades used in road-repair projects—Miami locals would especially understand and appreciate this reference. A collaboration between Keenen/Riley and TimHaahs developed the concept for the south side facade. With the need to provide ventilation and natural illumination, the idea was to provide openings that did not necessarily follow the garage ramps behind them and to avoid the THE PARKING PROFESSIONAL | OCTOBER 2018 | PARKING.ORG/TPP  29

Unique design elements capture both the eyes and the imaginations of those walking or driving past.

typical look of a garage. As patrons drive by this portion of the garage, powder-coated metal shelves of varying colors create different reflections on each bay. The roof slab’s traffic deck coating was done in a multi-color graphic that resembles the images we are used to seeing from a Doppler Radar.

The Structure

The garage structure itself is very complex. It occupies almost every square inch of the property and has a basement level that is several feet below the water table. The main structure is made of cast-in-place post-tensioned concrete using long-span spacing on the columns to provide better visibility and easier access for parking. The structure was designed in conjunction with the specialty engineers who worked on the custom facade elements that were designed to meet the intent of each of the designers and the requirements of Florida’s High Velocity Wind Zone Code. Each portion of the garage structure required modifications to meet the requirements of the different facade designs. Anchors had to be embedded in the concrete to support the facade sub-structure, which was different for each facade. The Ant Farm facade required the garage slabs to extend in different ways on each floor to provide for the habitable portions of the facade and at the same time support the sub-structure. The Keenen/Riley facade has planters sticking out through the barricades that are also part of the base building. The five main facades are lit from within with fixtures that are custom to each. Power had to be routed up to and then into each one of the facades. The complex development of the Museum Garage perfectly reflects the developer’s focus and commitment to creating a unique experience in every single detail of the development. While one could spend days


reflecting on all the details of the various artistic and architectural expressions employed on the facade, the garage also perfectly serves its primary purpose of providing parking for this rapidly expanding development.

Different Uses

The 927-space garage includes significant retail space on the ground tier that complements the function of the surrounding development. It has a basement level with car lifts that double the capacity of this valet-only level. It is also situated directly across from the Design District museums and therefore provides visitors with a direct access to them or any one of the constantly changing destinations in the Design District. The garage will accommodate the parking needs of this growing district for many years to come, providing an attractive and convenient parking experience for visitors from the time they arrive until they depart. However, its progressive design and corresponding entertainment and retail features perfectly complement the vibrant character and unique experience of the Miami Design District as a whole, while telling a story all its own. TIMOTHY HAAHS, PE, AIA, is president and

CEO of TimHaahs. He can be reached at

JAVIER SANCHEZ, AIA, is architectural project

manager at TimHaahs. He can be reached at




“ Leadership is about doing the right things not just doing things right ” Smart City Planning Drives Access & Mobility



New Brunswick


Pacific Northwest

Collision Course? The intersection of technology, parking, and freight can be a messy one. But it doesn’t have to be and everybody can win. By Richard B. Easley, CAPP



only making parking better; it’s creating a sea change in consumerism worldwide. I’ll tell you a story that may not seem like it’s connected to parking, but if we open our eyes, we’ll see that it not only greatly affects our industry, but makes our strides in technology almost irrelevant for a major issue we’re facing. In addition to the rapid rise in freight deliveries on our already congested, parking-constrained streets, food delivery is becoming more prevalent. Amazon has purchased Whole Foods Markets with the realization that consumers can get the freshest, healthiest foods and have them delivered to the consumer’s doorstep via the Amazon delivery system. Business enterprises such as UberEats, GrubHub, DoorDash, etc., are rapidly responding to consumer desires to have restaurant food delivered quickly and inexpensively. These companies are strategically placing themselves in relationships that will allow for rapid growth, quick delivery, and loyal customers.

Amazon Prime membership growth


Let’s start with some facts about only one of many companies and initiatives emerging all around us. Most of us have heard of and Amazon Prime. Amazon has grown with its click, click, click, ding-dong-delivery-to-your-door service by leaps and bounds. Revenue growth has been astounding, and Amazon Prime membership has exploded in just the past five years. What, you may ask, does this have to do with parking? Let’s dig a little deeper. There are now close to 80 million Amazon Prime members who are eligible for same-day delivery of their goods—for free! How many of us have made purchases (Amazon or otherwise) over the internet and had our goods delivered to just about any address we desired? Yes, most of us. When we look up and outside of our parking domain, we can begin to see companies (DHL and Audi) offering services that allow goods to be delivered directly to the trunk of our car, whether it’s in a surface lot, in a parking garage, at a parked curbside, or even in a driveway. Still other technologies are facilitating delivery of goods and services not only directly to your home address but also placing them directly inside your home when delivered—not left on your porch, but inside your home, utilizing technologies that allow the delivery company to use a code to unlock your front door or to open your garage and leave your parcel safely in your home, apartment, or garage.

Faster Service

To make technology matters and freight even more interesting, we are starting to see a surge in online purchase deliveries guaranteed in just one hour or less. If you think about delivering goods in one hour or less and how long it takes to get home from work during rush hour, you know there’s no way to make 30 or more deliveries in less than one hour with one vehicle from a warehouse located outside of town. Thinking deeper, you will come to realize that to make such a guarantee, a company would have to use many smaller vehicles and also create a network of mini-distribution centers throughout an urban area. To be delivered in one hour means an item would have to come from a location fairly close by.

Amazon revenue growth


Mini distribution centers around the Dallas/Fort Worth area enable deliveries to be made in one hour or less.

And Parking

What does this have to do with parking, and why should I be concerned or care? The technology advancements that allow all of us to get our big-screen TV or our printer cartridges or that new Fitbit watch the same day (or, heaven forbid, we have to wait two days) with just a few clicks does not happen without parking. Each and every delivery vehicle has to park. Maybe for a period of 90 seconds or maybe for five minutes but almost always right at the location of delivery (or pickup)—and not at the open space two blocks away or the garage around the block. The next time you go outside, take a look and you’ll be surprised at how many delivery vehicles you suddenly notice all around you. Listen and look for the offers for free delivery. It doesn’t matter if it’s a new computer or some milk and eggs from the grocery store or that delicious order of chicken piccata from the Italian restaurant on 23rd Street, they are all responding to our demands and will find or make a parking space to ensure our deliveries are on time. Let me ask those of you who think our parking technologies are solving all of our problems: Do our technology innovations address the freight delivery challenges that require vehicles to stop and park in front of the building where the lady in Apt. 15C is waiting for her piping hot dish of chicken lo mein? Do they help the delivery vehicle that has six minutes left before the one-hour delivery guarantee is exceeded? (That would be the new projector lamp Mr. Johnson in office suite 3F paid extra for to make sure the visiting clients in his 2 p.m. meeting will be able to see his latest presentation.) Unfortunately, that parking reservation app or cell phone parking payment system app or the online mapping of empty and full parking spaces in the six-level garage or the license plate reading gate access system will not provide any relief for these types of freight deliveries. Today, those highly innovative technologies we are deploying in the parking industry do amazing things, but they do little to nothing for the delivery vehicles that are crowding and blocking lanes because we (you and I) are ordering our goods online without regard to how they


get delivered, where the delivery vehicles have to park, or what congestion issues are caused. We are mostly concerned that the delivery is made when we want it, where we want it, and it had better not be late. Meeting these challenges takes a large toll on the freight delivery systems that are evolving to accommodate consumer demands. Unfortunately, we all pay for that with dangerous parking scenarios (blocking roadway lanes, blocking bicycle lanes, blocking sidewalk/pedestrian access, etc.), all while the troublesome congestion problems increase.

Delivery Vehicles and Drivers Look Nothing Like They Used To

Our perceptions of what the delivery person and delivery vehicles look like are probably outdated. The delivery person delivers groceries as well as goods from Target and Walmart and other stores from which people purchase online and expect their deliveries within two hours. Naomi, the nice delivery woman, pulled up to our home and I had no idea that she was delivering the food contributions we ordered for a church function from the Wegmans grocery store. She works only in the evenings on a part-time basis for extra money because she dislikes the daytime congestion and lack of parking space availability of working regular hours, but many of her peers work during the day. The types of vehicles shown in the collage on page 35 are only a small sample of delivery vehicles that are making all types of deliveries from dining room tables to sushi and everything in between. Many cities provide loading zone spaces, but they are inadequate for the types of deliveries that are on the rise. Unfortunately, even if there was a dedicated loading zone at each and every location (which there isn’t), too often the spaces are taken by automobiles that are not making deliveries—or there is another delivery vehicle in the spot already. Many years ago in the early ’90s, a senior executive from UPS confided to me

that in one city alone, UPS pays more than $1 million in citation fees. He said that due to lack of parking availability, the company must consider those fees a cost of doing business. Today, there is much more freight delivery traffic with little to no increase in parking spaces/loading zones. Because of my work in transportation technology, I became keenly aware of the problem facing delivery companies and the costs associated with citations and towed vehicle recoveries. There are solutions! But they aren’t easy. In addition to increased demand for goods delivery, there has been an increase in demand for bicycle lanes as well as dedicated transit lanes. These demands are growing while the increasing and unmet demands for space to make goods delivery are decreasing. It’s a recipe for a collision that will have to be addressed. There’s a thought that in order to come up with good answers, you must first ask good questions. The challenge facing freight delivery parking challenges must first be recognized and understood by those of us in the parking industry before we can begin to find innovative solutions that work and benefit our organizations, our customers, and the general public.

Real Solutions Exist

The issue of freight and parking availability is a complex one. The solutions involve many stakeholders. One would be hard pressed to find someone who likes to see freight delivery vehicles on their roadways and

conversely, practically no one is willing to sacrifice or be denied the convenience of having their goods delivered to their home or place of employment. Bicycle lanes are important. Transit lanes are important. Unblocked sidewalks are important. Parking regulations are important. All of these stakeholders think that their freight deliveries are important. The key to real solutions is starting with education and awareness. Yes, the parking industry and freight are connected. Look around—look at the UberEats or GrubHub advertisement at your favorite restaurants; look at the delivery options on your favorite online shopping website. If you look, you’ll see this issue all around you, and some of us may even wonder how we didn’t see it before. When that happens, we’ll have reached the first step in addressing this ever worsening collision between freight and parking. It is my hope that we continue, as an industry, to embrace technologies that make sense, that move us forward, that are cost feasible and improve lives. It is also important that we take our place in the broader transportation environment and recognize our role in solving some major challenges. We can do this! RICHARD B. EASLEY, CAPP, is president of

E-Squared Engineering and a member of IPI’s Parking Technology Committee. He can be reached at




revolutionized the arts scene in downtown San Antonio, Texas, bringing an influx of people to an area of town that already had limited parking. As a result, just a short walk away from its namesake, the Tobin Center Parking Garage was designed to provide event and additional daily parking and be a complementary artistic element to the award-­winning Tobin Center and the unique surrounding community. Marmon Mok, a local architecture firm, was commissioned to design the new Tobin Garage. The firm, in association with LMN Architects, provided the architectural services for the renovation and expansion of the Tobin Center. Marmon Mok also designed the adjoining Will Naylor Smith Plaza, an urban park that links the nationally known San Antonio Riverwalk with the Tobin Center. With Marmon Mok’s extensive experience with both projects and the firm’s thorough understanding of the clients, Marmon Mok was able to craft a beautiful and functional space to support the community.

The Partnership and Goals


The Tobin Garage is a great project to examine because it had several unique challenges outside the realm of most traditional parking structures. The design challenges were fivefold: ■■ Making sure the unique objectives of each stakeholder were met.


The Tobin Garage was developed as a public/private partnership between the Tobin Center for the Performing Arts, First Baptist Church, city of San Antonio,

and Bexar County. With several stakeholders involved, the space needed to function as an efficient, multipurpose facility. The parking goals were threefold: ■■ To relieve the parking congestion from the revived Tobin Center. ■■ To serve the parking needs of the First Baptist Church. ■■ To provide public parking for downtown destinations, maximizing use through the varying schedules.



San Antonio’s new Tobin Center Garage serves many purposes with style.


By Jenny Puls


■■ Creating a functional building on an unusual, one-

acre triangular site. ■■ Appropriately recognizing the historic influence of

the surrounding community. ■■ Optimizing efficiency for parking and commercial

lease space along the two intersecting public streets. ■■ Creating a reference to the architecture of the recently PHOTOGRAPHY BY ZAC SEEWALD

renovated Tobin Center and the First Baptist Church.

The Site

The first and most obvious obstacle to tackle was the unusual triangular site. “Though it was a challenge, it was extremely rewarding to step beyond the literal box of parking garages,” says Marmon Mok Partner-in-Charge Steve Souter. “We wanted to design for the space, not because of the space, so the resulting design was a triangular, six-level, 520-car garage.” But the shape and capacity were only the beginning. The site has a highly unique location, nestled within two city districts. First, it needed to integrate into the Auditorium Circle Historic District. Because of San Antonio’s rich cultural history that dates back to 1700, historic designations address archaeological, architectural, and cultural merits of the area. As such, excavation, demolition, design, and construction have restrictions and requirements to maintain the integrity of the district. In addition to being a new amenity on Auditorium Circle, the Tobin Garage was also built within a River Improvement Overlay (RIO) District. The

San Antonio River is the lifeline of the city, and RIO Districts are subject to regulations designed to protect, preserve, and enhance the river and adjacent improvements by establishing design standards and guidelines for properties located nearby. Because both districts have their own unique requirements, the Tobin Garage was thoughtfully designed and carefully crafted. The goal was not just to meet the high standards of the surrounding tenants and interested officials, but to exceed them and create a structure that would be a source of pride for the community.

Additional Features

While parking is the primary function of the Tobin Garage, it also boasts 14,000 square feet of lease space and was designed with flexibility and options to have outdoor dining or seating at the corner of the site. This provided additional opportunities to revitalize the surrounding downtown and Auditorium Circle district, giving more options for small business owners to have downtown space and creating the opportunity for more jobs in a bustling San Antonio city center.

The Structure

As much as the Tobin Garage is a highly functional and efficient use of space, it is also a beautiful structure. The building respects the massing and materials of the surrounding historic buildings but has its own unique flair and modern design. Similarly to its surroundings, the Tobin Garage uses masonry at the pedestrian level with inlaid decorative cement tiles that scale the side.



The paneling is a nod to the First Baptist Church tower that rises along its northwestern side, just across the street. As you view the two together, you can see they are intertwined, as the same decorative pattern draws viewers’ eyes upward on both buildings. The replicated panels also further solidify the funding partnership of the First Baptist Church. Another nod to the church and other adjacent historic buildings is a prominent masonry tower at the intersection of Fourth and Taylor streets. It clearly announces the pedestrian entrance and elevators/ stairs and features the same Tobin Center “T” logo that serves as a wayfinding feature for Tobin Center guests. The tower also provides balconies at upper-floor levels that allow visitors to overlook the surrounding downtown neighborhoods and the Tobin Center to the west. The Tobin Garage features a metal screen enclosure of the parking floors that emulates the metal veil of the Tobin Center expansion. “It was very important that the two structures were in sync,” says Angel Garcia, project designer. “The screen is illuminated with programmable LED lighting, allowing the Tobin Center

and the Tobin Garage to coordinate lighting design for shows or events. The lighting was essential to help define the Tobin Garage’s presence on Auditorium Circle but also to make the garage a modern, artistic element that can utilize technology and respect the surrounding historic district.” While the structure was commissioned to increase parking and event accessibility, it has become a significant architectural addition to the surrounding community. It provides ample parking and serves as a unifying structure for its surrounding neighbors by providing lease space and artistic design. It is the hope of the Marmon Mok architects that it serves the downtown community and San Antonio’s visitors for many years to come. JENNY PULS is a communications writer with

Marmon Mok Architecture. She can be reached at



LOVE DO-IT-YOURSELF (DIY) PROJECTS. I see so many fabulous posts on Etsy, Pinterest, and Instagram of handcrafted jewelry, artisan cakes, and animal-inspired bento lunch boxes, and I think to myself, “I can do that! How hard can it be?” Well, it’s pretty hard because my inspirations never come close to what they are supposed to look like on the ’gram. There is a reason there are websites and blogs dedicated to DIY fails—and what spectacular fails they are. Luckily for me, my DIY projects are small and inexpensive so after a couple of tries, I accept defeat and move on. DIYs are meant to be small and inexpensive, so when I see municipalities attempting to do a DIY parking project, I just shake my head and hope their DIY comes out exactly as they envision it. The reality is that it never does. I often hear, “How hard can it be to facilitate the installation of a parking meter or a pay-by-phone setup? The company does all the hard work—do I really need a parking expert to hold my hand? It’s just parking. How hard can it be?” Famous last words from municipalities that attempted to DIY parking and either experienced a failure

to launch or a complete crash and burn. Yes, to a layperson, the concept of parking may seem pretty simple, but the technical intricacies of today’s parking industry are far more complex than what they were five, 10, or 15 years ago.

It’s Complicated

Years ago, the parking industry was simple. Municipalities and organizations had their choice of either single coin-operated meters, single coin-operated meters with reloadable keys or smartcards, or pay stations that accepted credit cards, cash, and coins. You didn’t need to hire an expert to provide you with logistics or explain

Parking : A DIYFail Want parking and mobility to work? Bring in the pros. By Rita Azrelyant

expert with parking certifications and experience to bridge the gap between the industry and outsiders, such as municipalities, universities, nonprofit organizations, hospitals, etc. Parking is not one size fits all—what works best in one municipality may not work in another. Parking experts, or consultants, have years of experience and parking proficiency that is indispensible in creating and developing a parking vision. For example, a municipality may be wowed by the concept of pay-by-phone and go out and solicit pay-by-phone vendors. Their desire to minimize costs by DIY will end up being costly and counterproductive because they are only focusing on a single entity—pay-by-phone—without analyzing how pay-by-phone plays into the bigger picture of the parking operation. Consider this: A municipality currently has onstreet single coin-operated meters and would like to automate but after extensive research and talking to vendors individually, determined it cannot afford to upgrade. The only solution to appease residents and merchants is to implement pay-by-phone. The city


the technical nature of single coin-operated meters or a multi-space machine. The meters didn’t talk to each other, and there was no pushing or pulling data from one system to another. The only problem was that these meters were costly and cost-prohibitive for some municipalities and organizations. As the industry grew, parking became more progressive and accessible to more organizations but, at the same time, more complex. Sophisticated, cost-efficient, and innovative equals cost-effective and complex. The industry experienced a shift from a tangible, industrial product to an automated and technical concept. Software engineers, not builders and welders, are the ones working on improving the industry to be faster and smarter. Parking is no longer “basic.” Therefore, it is not as accessible to the layperson as it was before. As a result of the shift in the parking industry, there was now a demand and a higher level of expectations from people within the parking industry to adhere to and earn/maintain parking certifications, standards, recognitions, etc. Thus, the need for role of a parking


Parking Consultant


Cloud-based Technology (PermitTicketing)

License Plate Reader License Plate Reader

Pay-by-Phone MSM (Multi-space Machines)

decides to implement pay-by-phone by placing stickers on all of the single meters. The municipality has to implement multiple payby-phone zones; install signs and make sure they are transparent without creating sign pollution; and implement Wi-Fi enforcement. If the municipality does not already use Wi-Fi-enabled, hand-held ticket writing machines, it will have to upgrade the whole operation to do so. There are only three ways to access pay-by-phone data: going to a multi-space machine and printing out a stall report, using license plate readers, or using Wi-Fienabled handhelds. Parking enforcement personnel would have to work twice as hard to check single meters as well as their handhelds for pay-by-phone payments, resulting in twice the work and less productivity.

Instead …

There are countless issues cities may experience and when they do, a parking DIY fail occurs. Prior to implementing any type of parking infrastructure or cloud-based system, experts first gather details and information such as the characteristics of the residents, neighborhood, businesses, and the municipality: ■■ Are these individuals, patrons, and merchants willing to pay for parking? ■■ Is there a commercial district that would be willing to validate parking to drive more customers to their places of business? ■■ Is it a walking neighborhood? ■■ Where is the public transportation located? ■■ Is there an opportunity to introduce green initiatives with the modification of the current parking operation such as widening streetscapes/sidewalks by eliminating meters in favor of bicycles? Experts carefully gather all the pieces, from current to potential future operations that may or may not influence the current vision, and weave them together. Based on previous experience, parking DIYs are


Cost/Restrictions/ Vision/Goal


MSM (Mulit-space Machines)

often done piecemeal and are fragmented. Poor and short-sighted planning result in a lack of foresight, frustration, wasted time, and resources. There are different types of parking experts with their own specialized areas, such as infrastructure experts, parking management experts, parking grant experts, etc. They provide guidance, offer tips, and negotiate the best deals for their clients as well as forewarn of any potential pitfalls. Parking is not a science: It is constantly shifting, and technology is always changing. A good parking consultant can envision the product as well as the demand for the product within the community. Not all solutions perceived as sexy are the right fit for everyone. Sometimes, finding the right fit may require patience or out-of-the-box thinking to put all the pieces of the puzzle together. The planning is the hardest part, and laying out the foundation for parking takes time, skill, and a parking professional. There are no Cliff’s Notes or shortcuts when it comes to fully understanding parking and its vast amount of opportunities. Cutting corners in parking by DIY only hurts your organization in the long run. A parking expert, whether a big company or a single consultant, is the best asset a municipality, university, nonprofit organization, hospital, etc., can utilize. A good consultant can negotiate and get the best deal and discuss financial alternatives such as cost and revenue share opportunities. Don’t treat parking DIY like a Bundt cake. If it scorches, you can’t toss it in the garbage and start all over again. Skip the Parking DIY and get to know a trained, skilled parking professional. The small, upfront cost of a professional is worth millions at the end of the road. RITA AZRELYANT, MA, CAPP, is principal

consultant and owner of Laybel Consulting, LLC. She can be reached at laybelconsulting@

Rewards for Winning Awards Can Really Stack Up

Start planning now to submit entries for people, projects, and programs deserving recognition. IPI awards showcase excellence in parking design, sustainability, and operations, as well as marketing and communications programs. There’s no entry fee to nominate yourself, a peer, an organization, supervisor, or sta person for professional recognition honors.

2019 Entries Accepted September 12 through November 7, 2018


Taking Parking Matters Messages on the Road By Helen Sullivan


F COURSE PARKING PROFESSIONALS do much more than just park cars. With autonomous vehicles on the horizon, dramatic changes in right-of-way and curb-lane management, the proliferation of transportation network companies (TNCs), an upsurge of new parking technologies and guidance systems, and desire for sustainable facilities (both environmentally and financially), this is arguably one of the most exciting times in our history.

The Presentation Shared with the PIPTA audience in an interactive workshop setting by IPI Parking Matters Committee Co-Chairs Mike Estey and Vanessa Solesbee Schnipkoweit, CAPP, the presentation covered a variety of timely topics, including:

How the world, and our industry, are changing. ■■ What parking professionals and key industry partners should be paying attention to right now to prepare for an uncertain future. ■■ Pragmatic ways that parking, transportation, and mobility professionals can help key partners prepare for an uncertain future. ■■

What better way to tell our story than storytelling?

This presentation, which was previewed in July at the Pacific Intermountain Parking and Transportation (PIPTA) Annual Conference in Portland, Ore., features real projects and real solutions

gathered from some of the parking and transportation industry’s leading program leaders, suppliers, and consultants. The presentation is modular and can be adapted to specific audiences. The debut featured case studies on managing a changing curb in Seattle, Wash.; adaptive reuse at a hotel in Cincinnati, Ohio; and addressing accessible parking challenges through the IPI-led Accessible Parking Coalition, among others. HELEN SULLIVAN is IPI’s

communications counsel. She can be reached at sullivan@


The presentation is designed to drive home the point—and give you the tools to do so—that Parking Matters more than ever!

Want the new road show tour to stop at your state and regional association or an affiliated organization’s conference? Contact Helen Sullivan at


For the past year, a team of volunteers from the International Parking Institute’s Parking Matters® Committee has worked to develop an in-person presentation to help members and key industry partners reimagine the important role that a parking, transportation, and mobility professional can play to support a variety of complementary fields and initiatives.



Highlights from the PARKING MATTERS blog


CUSTOMERS are the lifeblood of the parking industry, but how do you as an operator know they are satisfied, find value in your product, or have specific issues with your facility? Metrics are an integral part of a successful parking operation, but how your customers perceive your operation is paramount. There are a multitude of tools to measure customer perception: ●● Secret shopper programs. A secret shopper program will send unidentifiable individuals to a contracted business site to measure and quantify the levels of service, various attributes related to staff, and other benchmarks a business wishes to measure. They are a valuable tool as the shoppers blend in with other customers, allowing the company to get a realistic sense of what the customer experiences. ●● Customer surveys. Customer surveys are a flexible way for a business to not only measure customer perception and experiences, but also draw responses from a broad population to get statistically significant measurements. This allows the company to better gauge of what is actually occurring rather than relying on the subjective nature of one secret shopper. Furthermore, customer surveys can be a great opportunity for a parking operator to reward its customers for their loyalty by offering coupons for completing a survey. These examples are only a sliver of a very complicated science. At the end of the day, an effective measurement program will help champion a customer-centric parking operation! ALEX SMITH, AAE, is operations manager with the Phoenix-Mesa Gateway Airport.


DON’T BE AFRAID TO GET YOUR HANDS DIRTY. You’ll inevitably learn something about your operation or get a new idea to make something better. I have three full-time employees, not including me. If a parking lot sign needs to be fixed, I can submit a work order to our facilities department or I can take 10 minutes to grab a new sign, an impact driver, a couple of screws, and fix it myself. It was in one of those moments, as I was replacing a stop sign earlier this summer, that I realized something was missing. I looked around at our polished, black sign posts and compared them to our similarly shiny street light poles around campus. The sign posts looked boring and unfinished compared to the light poles. The sign posts needed a little something extra. Fast forward to August, and I’m still replacing stop signs. But I’m adding black frames behind the stop signs, bases to the bottom of the posts, and custom street signs with our university colors and seal. It’s surprising to see how much of a difference—albeit a subtle one—these additions make. Most people won’t notice these extra touches because they’ll be part of the overall impression visitors have of the campus. They might even contribute to a prospective student’s decision to attend our university. If it means I get a little dirt on my hands, it’s worth it. VICTOR A. HILL, CAPP, MPA, is director of parking and transportation services at the University of Wisconsin-




I’M GOING TO WRITE something radical: the parking industry doesn’t exist anymore. Yes, you read that right. But before you open your email to send me an angry note, consider this: How do you define the parking industry? We facilitate travel and transportation. We make people’s lives easier by giving them an easy place to store their vehicles near their destinations. Sure, the format in which we help may be a parking structure, but we are so much more now in the mobility landscape. We are a mobility and transportation industry now. We are powerful–and right at the cutting-edge of a technological revolution in which we must remain agile and think big to retain customers and stay relevant. Let’s look to history for lessons. Rail was the most popular way to travel for years, but railroad companies experienced a major decline in the 1950s due to the growth of automobiles and air travel. Because they were singularly focused on rail, those companies neglected to see the bigger picture– that they were not just in the railroad business, they were actually in the transportation business. They didn’t innovate. They lost relevance and lost customers. When was the last time you opted to ride a train across the country instead of flying on an airplane? Similarly, National Cash Register (NCR) was a top-four powerhouse of a company in the early 1900s and prevailed in the transactional-calculations machine business. In the 1950s, however, despite huge market dominance and what should have been a massive head start on the world, they almost went out of business due to a refusal to acknowledge and embrace the computer industry that is now ubiquitous. NCR barely recovered, but countless firms from the last century no longer exist today due to a failure to adopt technological change. What is the point? Railroads and NCR both failed to adapt.

Connected mobility is here, connected vehicles are here now, autonomous vehicles are coming. Let’s not be afraid of change. Let’s work together and embrace our new world. TODD TUCKER, CAPP, is senior vice president, market development, with ParkWhiz and a member of IPI’s Parking

Research Committee.


AFTER BEING IN MANAGEMENT for 20 years and parking nearly as long, I thought I had it all figured out. I didn’t. Quickly, the world changed and so did the people. Just this morning, I whipped out my phone and ordered my groceries to be delivered to my house before I get home from work. Crazy, right? How does this affect parking you might ask? Management used to be someone in nicer clothing barking orders and a subservient who would say, “OK, boss,” and get the job done to the best of their ability. I think of Miranda Priestly in The Devil Wears Prada. Today, that’s no longer the case, and often for the betterment of employees and management. With instant access to so much information, including job postings and social media posts about friends’ work environments, I have found that employees, especially younger employees, really desire to feel appreciated–not with the traditional annual unhealthy pizza party on a Friday afternoon, but by actually being part of the team. They long to know why they are doing what they are doing. They need to be engaged in meetings, decision making, and future plans. They truly desire to have a voice and the more they are engaged, the more they buy in and the better the results. Sounds simple doesn’t it? But I see parking managers (including myself) fail at this all the time. KEVIN EMERT, MEd, CAPP, is assistant director of the Georgia Building Authority.

Ready for more? Read The Parking Matters Blog every business day in your daily Forum digest email (10 a.m. Eastern) or at Have something to say? Send post submissions to editor Kim Fernandez at



October 18-19, 2018 Denver, Colorado Attendance is limited to 100 registrants.



Celebrating Success in the Southwest By Carmen Sevrens 2018 HAS BEEN A FANTASTIC YEAR FOR THE Southwest Parking and Transportation Association (SWPTA), and we are looking forward to continuing to build from our momentum. With multiple webinars and a variety of posted content on our website, we continue to keep our members engaged and up to speed with what our industry and association has to offer.

Professional Development

We began in February with the webinar Millennials’ Impact on Parking: A Sharing Experience. In April, Park City, Utah, hosted a successful mid-year event over two days that was complete with parking and transportation-specific education, a walk through of the Park City TDM Program, frontline training, and social and networking opportunities. Our next event in May included the webinar Procurement: What You Need to Know. The exceptional aspect of what SWPTA offers is that we are a dynamic group that caters to our entire industry. Our tagline has always been: Each state has a southwest. This was never more obvious than when we had record participation in our August webinar, When Supervisors Turn Good Employees Bad. SWPTA board member Darby Garcia introduced us to Sharon Tewksbury-Bloom for a workshop on good supervising techniques, and we knew that we had to share this with our members and the industry for a tremendous learning experience. Before we headed to Las Vegas, Nev., for our annual conference in September, we hosted an active shooter training in Denver, Colo., in May. We received such great feedback that we are seeking our next regional location to host next year’s training class. As a primer for the conference, in July, SWPTA hosted a networking and

cocktails event. Having received rave reviews and appreciation for this networking opportunity, we are seeking to host these types of events throughout the SWPTA territory. September saw us once again return to Las Vegas for our annual conference. We attracted municipalities, universities, private operators, and vendors. Highlights were a session on smart cities given by Michael Sherwood of the city of Las Vegas, a mock town hall meeting presented by Walker Consultants, an overview of parking technology by Dixon Resources Unlimited, and many more learning opportunities. As usual, social events were enjoyed on and around Fremont Street, and ample networking opportunities were given to the sponsoring vendors to discuss the latest and greatest in parking technology offerings. We cannot be successful without our SWPTA members and the ongoing, loyal sponsorships from vendors throughout our industry. The SWPTA board is active and focused on introducing valuable educational topics and networking opportunities to our members. Be sure to check us out at CARMEN SEVRENS is regional

sales manager team lead-pay stations, with T2 Systems. She can be reached at carmen.


SWPTA BOARD OF DIRECTORS PRESIDENT Julie Dixon Dixon Resources Unlimited VICE PRESIDENT Nathan Berry Passport Parking SECRETARY Elisa B. Tapia University of Arizona TREASURER Ben Carpenter Reno-Tahoe Airport Authority IMMEDIATE PAST PRESIDENT Brandy Stanley City of Las Vegas DIRECTORS AT LARGE Andrew Lamothe NuPark Inc. Steve Resnick Citizens Lanier Holdings Carmen Sevrens T2 Systems Zachary Cook Parkmobile Todd Pierce PICTOFORM Communications, Inc. Darby Garcia Northern Arizona University ASSOCIATION AND EVENTS MANAGER Dawn Marti


Around the Industry Abu Dhabi Welcomes New General Manager THE DEPARTMENT OF TRANSPORT, Abu Dhabi , United Arab Emirates, welcomes a new leader for its parking divi-

sion. Khamis Al Dahmani, who takes over from Mohammed Al Muhairi as general manager of the parking division, is an engineering graduate. He holds a master’s of business administration degree in accounting and is currently pursuing a doctor of philosophy in business administration and management. He previously headed major special projects specific to infrastructure and traffic management for the department and has also held senior management roles for private sector organizations. He enjoys traveling and is an avid reader of literature. In this new role, Al Dahmani will oversee the management and regulation of

Matt Cole Named MaaS Influencer of the Year


MATT COLE, PRESIDENT OF CUBIC TRANSPORTATION SYSTEMS (CTS) business division and vice president of Cubic Corporation, was named Business Mobility as a Service’s MaaS Influencer of the Year. He is creator of CTS NextCity, an integrated system of travel payment and information and city management of transport. Cole was also the author of the recent report, “Mobility as a Service: Putting Transit Front and Center of the Conversation.” “I’m incredibly honored by the award, which I accept on behalf of my entire team at CTS. Over the last year, my goal has been to accelerate the MaaS evolution and set clear objectives for responsible, people-centered and socially inclusive MaaS,” Cole says. “Being recognized as a top industry influencer in this area will allow me to drive this idea further and in particular, encourage real industry discussion about the importance of the role of public transit agencies in the future of mobility.” Cubic Transportation Systems had more recognition at the BMaaS Awards, with Director of Strategy Andy Cole shortlisted for Best Influencer (Individual) and the company itself shortlisted for Best Influencer (Company).


more than 147,000 on- and off-street parking bays of the authority, with approximately 410 parking inspectors and a pool of parking operation pundits and employees. The Parking Division of Abu Dhabi Department of Transport runs one of the world’s largest parking operations under one authority. Abu Dhabi Parking Division was recognized by the International Parking Institute for exceeding expectations and meeting extremely high industry standards. This culminated in being awarded as co-recipient of the 2018 Parking Organization of the Year Professional Recognition Award.

EasyPark Goes Smoke-free in Anchorage EasyPark has gone smoke-free in its four Anchorage, Alaska, parking garages. Designated smoking areas were created to accommodate smokers who park in the facilities. No-smoking restrictions include e-cigarettes and vapes. “Air quality and ventilation in parking garages is a high priority. By going smoke-free in our facilities, we help ensure our customers, visitors, and employees can walk through a healthier environment, free of secondhand smoke, while utilizing our parking facilities,” says Brian Borguno, parking director, Anchorage Community Development Authority. EasyPark supports the smoke-free initiatives that the state of Alaska and the municipality of Anchorage have taken through the years.

Smarking Signs Enterprise-wide Agreement with One Parking SMARKING RECENTLY ENTERED INTO an enterprise-wide partnership with One Parking, a national parking operations management firm. The agreement enables the parking operator to provide Smarking to all its clients, effective immediately. The announced partnership is an extension to an existing business relationship. “We are excited about the expansion of our relationship with Smarking,” says Kirsten Dolan, CEO of One Parking. “The Smarking system arms our management team with in-depth operational information quickly and easily. We can now make decisions that are critical to our clients’ success and income in a more efficient, timely, and effective manner. We are always looking for ways to leverage technology for better bottom-line results. The collabration with Smarking helps us do so.”

Smarking currently provides One Parking with ­real-time insights and analytics for parking occupancy, entries, exits, duration, pricing, oversell, and yield management in one system for several of its locations. One Parking utilizes its expertise in parking operations, combined with the Smarking data, to provide unparalleled service to a select group of clients. The new agreement will make it easier for One Parking to offer Smarking to all clients and will include advanced training, professional services, and co-marketing between the two companies. “We are excited to join forces with an industry leader like Kirsten Dolan and One Parking by adding business intelligence and yield management to the value they bring to each one of their clients. With the drastic changes occurring in the industry, companies like One Parking which are applying advanced technology will emerge as winners,” says Wen Sang, CEO of Smarking.

FLOWBIRD Signs First Dual Contract to Provide Both Cale and Parkeon Lines THE CITY OF FORT WORTH, TEXAS, a long-time customer of Flowbird’s Parkeon brand products, has recently amended its service contract to include Flowbird’s Cale MAX Single/ Dual Space Meter. This addition is the first dual contract of its kind, thanks to the recent merge of Parkeon and Cale, allowing the new combined company to offer both product lines for customer convenience and ease. Installation of 57 Flowbird Cale MAX Meters comes with an additional 19 of Flowbird’s Parkeon Strada Kiosks. Both meter types will address the issue of Fort Worth’s recent expansion along the West Seventh District, an entertainment and residential region that has both large and small areas for parking. The city was looking for a single/ dual space meter solution that also ­integrated with existing back-office

systems. The solution needed to be compatible with remote programming changes, including rate adjustments and download functionality across all units within the West Seventh Urban Village Core. By adding the single-space MAX meters, the city is now in the process of reducing operation and maintenance process time. The Cale Max single and dual space meter is solar-powered and comes with an extended battery life. It accepts coins and credit/debit cards and is compatible with mobile app payment. “The merger of Parkeon and Cale allowed the company to expand its product offerings, allowing clients to mix and match as needed,” says Benoit Reliquet, president of Flowbird North America. “We appreciate this opportunity in Fort Worth to showcase our broader product range.” THE PARKING PROFESSIONAL | OCTOBER 2018 | PARKING.ORG/TPP  51

Around the Industry


Mirus Consultants Now Serving the Parking Industry

WHEN MARK VERGENES AGREED to become a board member of the Lancaster Parking Authority (LPA) in 1999, he didn’t realize that the parking industry would become such a large part of his life. “I joined the board of the Lancaster Parking Authority out of a sense of duty to my community,” he says. “I didn’t know much about parking back then.” In 1999, the LPA was struggling. Debt was crushing. The city struggled to fill its lots. Accountability was low, and parking facilities were outdated and inefficient. When Vergenes left the LPA in early 2018 after 19 years—12 as president— the authority had just reported a $1.26 million surplus, even after contributing $1.46 million to the city’s general fund from proceeds of its first year of

­handling parking enforcement. Vergenes helped lead the LPA strategic and technical improvements, which included the construction of new parking garages, taking over the management of private garages, placing PARC systems in garages, and replacing outdated meters with on-street kiosks that accept coins, bills, credit cards, and pay-by-phone app. Not all changes were large and sweeping. Smaller physical improvements, like upgrading all garages with energy-efficient lighting, helped reduce energy usage by 40 percent. After he helped the authority convince the city to allow the LPA to take over the bulk of parking enforcement from the police, he helped the authority find ways to patrol parking more consistently and aggressively, using a fraction of the staff required by police. In addition to his years on the board of the LPA, Vergenes is also the current president of the Pennsylvania Parking Association and serves as the financial columnist for the International Parking Institute’s magazine, The Parking Professional. He is a contributing author to IPI’s textbook “A Guide To Parking,” chapter 9, “Economics and Finance.” Vergenes launched Mirus Consultants to help private and public entities improve the usability and efficiency of flat lots, on-street parking, and parking garages. Mirus Consultants is already working with authorities and private clients to help identify and implement parking improvements and to help identify buyers and sellers in the parking industry. Mirus Consultants offers strategic business development services that include consulting on goal development and planning with board, community, or stakeholders; early-stage viability evaluation of land and location; evaluation of properties to prepare for purchasing,


selling, or acquisition; and formulation of capital rehabilitation repair and preventative maintenance programs. Mirus Consultants can also help develop and evaluaterequests for proposals and requests for quotations. Mirus Consultants also offers equipment consulting that includes existing or potential equipment, systems and attributes to evaluate the value to systems management and user convenience, and assessing systems for reliability, ease of use, analytic value, service and systems maintenance needs, and ability to create cost efficiencies. Mirus Consultants can also help with service and system upgrades and ensure chosen vendors understand which system requirements and attributes are most valued and beneficial to enhance parking system management and user convenience. The compan can also manage delivery time, check the accuracy of equipment specs and quote, and complete quality assurances. Services also include consulting for on-street management and meter expansion, adaptive reuse of parking structures, and emergency and contingency plans for crisis management, including suicide prevention. Mirus Consulting also offers full marketing, communications, and public relations services.

Passport Fastest-Growing Mobility Company on Inc. 5000 List INC. MAGAZINE RECOGNIZED NORTH AMERICA’S FASTEST growing companies in its 37th annual Inc. 5000 list, and Passport was named at the top spot among mobility providers. The list represents a unique look at the most successful companies within the American economy. Passport joins an elite group of companies on the Inc. 5000 list, including previously recognized organizations Microsoft, Timberland, Vizio, Intuit, Chobani, Oracle, and More municipalities and agencies chose Passport as their mobile payment platform in the past year than any other provider in the industry. In the past 12 months, more than 100 cities implemented the Passport platform in their locations, experiencing cost savings, improved operational efficiencies, and a better overall customer experience. Supporting more than 450 clients, 5,000 locations, and 50 integrations with other technologies, Passport has become the mobility platform that provides unprecedented access to data-driven insights and enables real-time operations management. “It’s an honor to have Passport recognized by Inc. 5000,” says Passport CEO Bob Youakim. “It goes to show that when you stay true to your vision anything is possible.

At Passport, our business strategy is simple: to improve interactions among people and the organizations that serve them. We are laser-focused on our clients’ success and when we keep that front of mind, we can be assured that we’re on the right path.” In addition to a 1,200+ ­percent revenue growth, Passport has seen its workforce double over the past year, surpassing 150 employees and on its way to nearly 200 employees before the end of the year. Passport’s people-first approach differentiates it from others in the market. From the way that Passport employees take care of clients and app users, to the way they interact with each other, Passport’s unique approach has yielded positive results, including being recognized as one of the top 500 fastest growing companies in North America by Inc. magazine. “Each Passporter’s hard work shows in occasions like this,” Youakim says. “We are a team of passionate people dedicated to our clients’ success. The pace of innovation we have set is complemented by our dedication to client success and customer support, all of which aim to advance the way citizens interact with the organizations that serve them.”

Ace Parking Launches Fifth-Year PARK FOR PINK Campaign ACE PARKING’S AWARD-WINNING PARK FOR PINK campaign kicked off its fifth consecutive year of raising awareness and funds to aid in the fight against cancer. This year, Ace teamed up with the National Cancer Coalition and the Ovarian Cancer Alliance in cities across the U.S. September is National Ovarian Cancer Month, and October is National Breast Cancer Awareness Month. During these two months,

Ace is turning pink for breast cancer awareness as in previous years, and also teal, to represent the addition of ovarian cancer awareness to this year’s campaign.

To help raise awareness, Ace Parking teams across the country will participate in Ovarian Cancer Awareness events. In October, Ace will once again temporarily change many of its parking lot signs pink with PARK FOR PINK logos. Team members will wear pink wristbands with teal lettering, and the company’s website will reflect its campaign. Ace was recognized with IPI’s Parking Matters Award for the PARK FOR PINK campaign.


Around the Industry


WGI’s Parking Solutions Division Hires Several Associates in Multiple States WGI is pleased to announce that several associates joined the firm’s Parking Solutions Division in multiple states: TEXAS RENE CHACON joined WGI’s Dallas office as a project engineer. Chacon has more than 10 years of experience with specific expertise in concrete and steel design of mid-rise and highrise building structures. He is a registered professional engineer in Texas and holds a graduate degree in civil engineering from the University of Texas at Arlington.

MARIO A. GARCIA works as a planner in WGI’s Houston office. He comes to WGI with three years of experience in parking functional design, studies, and technology. Garcia holds a bachelor of science degree in civil engineering from University of Texas–Pan American. He is an active member of the Texas Parking and Transportation Association.

ILLINOIS BOYD ZANDER joined WGI as a principal engineer in its Chicago office. He has over 25 years of experience with specific expertise in the design and evaluation of concrete superstructures. Zander is a registered structural engineer in Illinois, is a professional engineer in seven states, and holds a master’s degree in engineering from Purdue University. He is an active member of the American Concrete Institute.


MICHIGAN JUSTIN THOMSON is a project engineer in the Kalamazoo office. He has over 13 years of experience with expertise in project engineering and management, construction and contract administration, and facility condition assessments. Thomson is a registered professional engineer in Canada and holds a bachelor of science degree in civil engineeringfrom the University of Saskatchewan. EMMA FLOYD joined the Kalamazoo office as an engineer intern. She comes to WGI right out of graduate school, making the job her first since graduating. Floyd is a registered engineer intern and holds both a master’s and bachelor’s degree in civil engineering from Michigan State University.

NORTH CAROLINA BENJAMIN SANDS joined WGI’s Charlotte office as a project manager. He has over 20 years of experience, with specific expertise in site feasibility, design, equipment installation, underwriting, event parking, valet services, general parking management, logistics, and operations.


AMIR ASHTARI joined as a project engineer in WGI’s Dallas office. He has experience in the analysis, design, and implementation of steel and concrete structures. Ashtari is a registered engineer in training and holds a master of science degree in civil engineering from Southern Methodist University. He is an active member of the American Concrete Institute, American Society of Civil Engineers, and the Structural Engineers Association of Texas.



September 12, 2018 – Call Opens October 24, 2018 – Last Day to Submit

For criteria and submission details, visit

Parking Consultants Architecture | Engineering | Consulting Strategic Planning and Management Maintenance and Restoration Design and Construction Technologies

The leading expert in developing structured parking solutions. | 877 IPD PARK


Design Management National Parking Specialists Architects Structural Engineers Parking Consultants Planners Transportation Restoration Engineers

Boston Chicago Cleveland Denver Ft Lauderdale Hartford New York Pittsburgh Washington, D.C.

Green Parking Consulting

Providing Parking Solutions for Over 40 Years

w w w. D ES M A N . co m


Leverage Data | Metrics Guidance | Optimize Resources Safeguard Assets | Analysis Consensus | Reduce Risk Plan Effectively | Decisions Policies | Improve Service Innovate Smartly | Alternatives Providers of objective advice for more than 30 Years

Philadelphia, PA n 215-564-6464 n Parking




Access Management

Creating Parking for People and Places

Brian Lozano, PMP 800.364.7300 / WALTERPMOORE.COM Parking and Transportation Planning Parking Design and Consulting Structural Engineering Structural Diagnostics Traffic Engineering Civil Engineering Intelligent Transportation Systems Systems Integration


Advertisers Index CHANCE Management Advisors, Inc. .. . . . .57 215.564.6464

Kimley-Horn and Associates, Inc. . . . . . . . .7, 56 919.653.6646

TIBA Parking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 855.901.8883

DESMAN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .56 877.337.6260

Leonardo/ELSAG LPR Solutions . . . . . . . . . . . 13 877.773.5724

Timothy Haahs & Associates, Inc. . . . . . 31, 57 484.342.0200

EDC Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 800.886.6316

Magnetic AutoControl. . . . . . . . . . . . . . . . . . . . . .25 321.635.8585

TNR Industrial Doors . . . . . . . . . . . . . . . . . . . . . . . .11 705.792.9968

Flexpost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52 888.307.6610

ParkMobile.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 770.818.9036

Toledo Ticket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4 800.533.6620

GKD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 800.453.8616

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . . . . 56 248.353.5080

WGI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C3 866.909.2220

International Parking Design, Inc.. . . . . . . . . .56 818.986.1494

Southland Printing. . . . . . . . . . . . . . . . . . . . . . . . . . . .1 800.241.8662

Walker Consultants. . . . . . . . . . . . . . . . . . . . . . . . .57 800.860.1579

IPS Group Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C2 858.404.0607

Walter P Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57 800.364.7300

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Pennsylvania Parking Association Fall Training and Golf Outing Bethlehem, Pa. Campus Parking and Transportation Association 2018 Conference Springdale, Ark.


New York State Parking Association 26th Annual Conference & Exposition Verona, N.Y.


New England Parking Council University Forum University of Connecticut


Parking Association of the Virginias Fall Workshop and Tradeshow Richmond, Va.

IPI Training Parksmart Advisor Online, Instructor-Led Training Abrapark Conference Brazil


Mid-Atlantic Parking Association Annual Conference


California Public Parking Association 35th Annual Conference Los Angeles, Calif.


USGBC Greenbuild Conference featuring Parksmart Chicago, Ill.




IPI Webinar Being a Superhero to Your City

Gulf Traffic & Transpotech Conference 2018 Dubai



IPI’s Leadership Summit Denver, Colo.

Florida Parking & Transportation Association Conference Sawgrass, Fla.




In Case You Missed It… ON THE BLOG Leading Edge of Mobility. What’s happening in Michigan and why Forbes ➚ The crowned the state king of the mobility industry. he Art of Delegation. Jennifer Tougas, PhD, on why we’re all so stressed out and ➚ Thow learning to delegate can help. Heavy. Are you an over-packer? Sometimes it comes in handy. Read Tope ➚ Packing Longe’s post to find out why.

They Stay or Will They Scoot? Nathan Donnell’s first shared-scooter ➚ Will sighting was nothing compared with what’s happening there now. Is it permanent? more at and in your daily Forum email. ➚ Read

AT THE FORUM use reduction strategies. ➚ Paper or garage speed signs. ➚ Ramp of measure for enforcement departments. ➚ Tools citation fine amounts. ➚ Escalating models. ➚ Staffing with pay-by-phone and PARC. ➚ Problems lots more. Join the conversation at ➚ And ON THE WEBSITE Emergency Preparedness Manual, a free download on the Resource Center. ➚ IPI’s the latest news from the Alliance for Parking Data Standards (APDS). ➚ All new with IPI member companies—member news updated daily. ➚ What’s to the IPI Insider or other newsletters. ➚ Subscribe for information in the Resource Center. ➚ Search Stay up on everything in parking, transportation, and mobility—! 60  THE PARKING PROFESSIONAL | OCTOBER 2018 | PARKING.ORG /TPP

WGI was here In a nod to nature, this parking structure’s design mimics the background mountains, while the façade’s anodized panels change colors to reeect the position of the sun.

Architectural design by MMW Architects


Offces Nationwide | 866.909.2220 |

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