“Secret Shopping”: The Transit & Parking Experience By Monika Skuriat Fritz, MBA, and Brett Johnson
Equity, Innovation, and Smart Parking Infrastructure by Dana Hasty 32 Catalyzing the Transformation of Parking Operations
Miami’s Public Hospital Uplifts Patients and the Community By Victor Rosario
36 Smarter Parking How Technology is Transforming Large-Scale Campus Mobility By Carmen Donnell, PTMP 40 It Does Not Have to be All or Nothing
Facilitating a Wider Spectrum of Parking Needs
By Melissa Yates, PTMP, Brian Shaw, PTMP, and Matthew Brown 22 Lehigh’s Auxiliary Experience Program
Kelsey Owens
Rajiv Jain and Trystan Henry, PECP
PARKING IS PARKING, RIGHT?
Well, not really…
Large-scale parking operations face unique operational challenges due to both their environment and the high turnover of users.
Colleges and universities face peak demand variability, the distinction between permit and daily users, sustainability pressures, and complexity in parking enforcement among students.
Hospitals and medical centers cater to a high-stress user base, need to consider emergency access, have a large percentage of users with potential mobility issues, and balance revenue versus compassion.
Shopping and retail centers often feature short-duration parking with high turnover, peak seasonality, and expectations from retailers, as well as integration with curbside deliveries and pickups.
Airports balance long- and short-term parking needs, congestion in drop-off/pick-up areas, security needs, and a dependence on parking revenue.
And that is just the proverbial tip of the iceberg.
Julia Scholl
This issue of Parking & Mobility is as diverse as the large-scale operations that we highlight. From university settings to medical centers and airports, we cover the entire spectrum of parking and mobility, sharing content that will prompt you to think.
As always, thanks for sharing some of your valuable time with us. Grab a snack, get comfy, and dig into what is sure to be an insightful curation of knowledge, all at your fingertips!
Melissa Rysak, editor rysak@parking-mobility.org
PUBLISHER
Shawn Conrad, CAE
s.conrad@parking-mobility.org
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Melissa Rysak rysak@parking-mobility.org
TECHNICAL EDITOR
Rachel Yoka, PTMP, LEED AP BD+C yoka@parking-mobility.org
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ECampus Move-In
Chaos or Peace?
By Alex MacIssac, PTMP
VERY YEAR IN LATE AUGUST, over the course of a few days, college and university campuses are abuzz with a flurry of activity known as the move-in period. For those familiar with the process, things can go seamlessly. Find your residence, unload the items that are to be taken inside, and then park your car. However, for those new students and parents arriving on an unfamiliar campus, it can be confusing, daunting, and even overwhelming.
At the University of Toronto’s St. George campus, there are approximately 7,700 beds waiting to be occupied. From the parking perspective, this movement qualifies as a major event on campus. Parking and Transportation Services play a crucial role in this affair. When we aren’t consulted for our expertise, chaos, confusion, and panic can ensue.
One example of the confusion that can arise from poor planning occurred one year when a large campus-dwelling tried to coordinate move-in services without the Transportation department’s help. With no plan in place, families began to descend on the scene and found nothing but mass commotion. A major throughfare on the campus was blocked by cars waiting to pull in front of their destination, resulting in a significant traffic jam. Due to the congestion, the Toronto Police Department had to be called to implement a spur-of-themoment plan, which called for the closure of the street. As parents dropped off students without knowing where to park, they began filling neighboring parking garages without paying. As a result, the housing office received complaints about the tickets that were issued. The previous scenario creates stress and anxiety for an already stressful event. With the help of Transportation Services, this milestone event can be more carefree. Our department helps facilitate a peaceful experience by offering three services: education, online event planning, and providing a designated parking patrol officer.
The first service we provide is education. Often, residence offices preparing for a move-in experience are unaware of which parking lots or garages best meet their students’ needs. Instead of suggesting a lot with only two available spaces, we can recommend other places in the area that are not only suitable for many cars but also have enough space to be used as staging areas where students can unload their belongings
without interfering with the public. This helps guarantee a steady flow of traffic.
Additionally, we can provide online events. We collaborate with residence coordinators to create a dedicated space on our transportation web page, allowing students and parents to review parking options and obtain a parking pass in advance. Furthermore, if the information is not accessed before the move, onsite staff provide flyers which contain the same information available online. The parking pass helps to streamline and speed up the operation. Instead of paying to park upon arrival, vouchers are taken from students later and handed over to
by the officer on scene, making sure the location is clear of vehicles. To do this, lot permit holders are informed of the impending lot closure beforehand and given other options to park for the day. After this task is completed, officers maintain control of the area by allowing only the vehicles performing the move-in access to those spaces, while directing others who need entrance for different businesses to nearby facilities.
In the end, people are surprised by the fact that parking plays a significant role in major campus events, such as move-in day. When we are consulted, our expertise can provide services that ensure a smooth moving
Large Scale Parking Operations
Three Keys to Success
By Josh Stone, PTMP
15YEARS AGO, when I started what would become my career, I had no idea what I was getting myself into. At the time, I knew I wanted a few things out of my career: I wanted to be challenged, and I wanted to do different tasks each day. Well, some days I think I received a little more than I bargained for in my career within university parking and transportation. Every day brings something new and different. It is a constant battle between multiple stakeholder needs, wants, budgets, and possibilities.
At Virginia Commonwealth University (VCU), we face a unique challenge because our campuses are situated in downtown Richmond, lacking a defined campus boundary. In most cases, you won’t know if you are on a property owned by VCU, the city, or a private residence. VCU takes up only 198 acres in downtown Richmond, but we cram nearly 30,000 students and 20,000 faculty/staff members into those acres daily. That is before you count the visitors to the university and patients to the health system!
Now, imagine trying to park or provide transportation to all those people—on a typical day. Then, take some parking offline for construction/renovations, factor in a growing health system, a growing university, a Division One sports program, and a historic theatre served by campus parking. You’ve got quite the challenge.
There are three main things that help us manage all this successfully:
1. Staffing Levels: Ensuring we have enough staff and people in the right roles to accomplish our goals, namely that we can serve everyone and keep all our partners happy.
2. Communication: Communication is key. We meet regularly with our partners, including the Altria Theatre, athletics, the health system, and others. We review the latest events, what went well, what didn’t, and what is coming up. We also give our partners a wide range of options to meet their needs; these are their guests, and if they have special requests, we do our best to honor them.
3. Technology: We also leverage technology whenever possible, having brought several technological advancements to campus in the past several years to increase our operations, safety, and communication.
The most vital lesson I’ve learned in successfully operating within a campus community is to understand that we are a support arm of our institutions. We do not stand on our own, nor do we exist for our own benefit. We are here to ensure that our piece of the campus operations runs smoothly and effectively, while supporting the mission of the university and the needs of our customers. As you read this month’s issue of Parking & Mobility magazine, I hope you can take away some information that helps you run your large-scale operation, whether that be a university, healthcare, airport, or other large-scale operation. ◆
JOSH STONE, PTMP , is the Executive Director of Parking & Transportation Services for Virginia Commonwealth University, and a member of the IPMI Board of Directors. He can be reached at jlstone@vcu. edu
Realize your parking lot’s full potential. With millions of cardholders worldwide1, Discover® Network has a vast customer base ready to make payments—including for parking.
The Psychology of Parking Payments
How Cities Can Maximize Revenue Without Raising Rates
By Kelsey Owens
ASURPRISINGLY LARGE SHARE OF PARKING SESSIONS GOES UNPAID, causing cities and parking operators to lose significant revenue. Many people within our industry assume that when parkers don’t pay for parking, it’s an act of defiance; however, studies on human behavior suggest most non-payment is unintentional. It’s a product of confusion, inconvenience, or lack of enforcement. Rather than resorting to aggressive ticketing or rate increases, both of which can cause outrage, a business-minded approach uses psychology and technology to boost payment compliance. By making payment effortless, optimizing pricing, and improving operations overall, cities can increase parking revenue and efficiency without raising rates.
Why Parkers Don’t Pay
When people skip payment, it’s not out of malice; instead, it’s because payment feels like a hassle or a mystery. Confusing signage and inconsistent rules lead well-intentioned parkers astray. If you’re unsure whether you must pay or where to pay, you might risk not paying at all. I’ve experienced this myself: when I worked in Uptown Charlotte, I would stop for coffee on my way into the office. The curb was plastered with more than a dozen signs, each with different rules, and I couldn’t determine if payment was required. Rather than figure it out, I would roll the dice. Some days my latte cost $7, other days it was $57, depending on whether I was caught by parking enforcement. Clear, prominent signs are a simple but powerful fix. Done correctly, signage will inform parkers about the current parking regulations. If the signage is poorly placed or confusing, it will lead to non-payment and angry parkers. Friction in payment is another
major culprit. Outdated meters that only take coins or are broken create friction that tempts drivers not to pay. Another issue is the placement of meters. After paying for a few $57 lattes, I took the time to read the signage. I needed to pay to park (shocking, I know); however, the only option to pay was at a pay station at the other end of the block. I couldn’t possibly walk that far, and my $57 lattes continued.
Another factor is inconsistent enforcement. If drivers perceive that parking rules aren’t consistently enforced, they may gamble on not paying (hello, $57 latte). However, when cities modernize enforcement, compliance rises. With LPR and mobile enforcement, officers can patrol and issue citations faster. That’s a strong deterrent to would-be freeloaders. Consistent enforcement doesn’t have to mean a harsh crackdown; it establishes that the rules are real, nudging people to follow them.
Text-to-Pay: App-Free Convenience
One of the simplest yet most effective ways to boost parking revenue is to eliminate friction in the payment process. When payment is effortless, people will naturally choose to pay. Text-to-pay allows drivers to pay for parking via text, with no need to download an app or create an account. This removes a barrier that can deter infrequent parkers. Asking visitors to install another app to pay for parking is “asking too much”. With text-to-pay, a driver texts a code, enters the zone, license plate, or space number, and receives a secure payment link to complete the transaction. The entire experience leverages tools every parker already has—a phone. Cities like West Hollywood, CA, have rolled out text-to-pay systems that make parking “faster, easier, and touch-free.” Drivers text a number and pay in seconds, no app needed. This ease of use translates into revenue gains: more people are willing to pay when it’s fast. Text-to-pay systems send a courtesy reminder before a session expires and allow drivers to extend their parking session from their phone. A convenience that further improves compliance.
Contactless Payments
The rise in contactless payment has transformed consumer expectations. Over half of all in-person transactions in the U.S. are contactless. 1 Parking meters equipped with NFC allow parkers to tap their phone (via Apple Pay, Google Pay) to pay. This leverages the payment methods drivers have stored in their phones. Visa reports that 74% of consumers prefer contactless payments because they’re faster and more convenient than traditional methods. 2 When cities enable contactless payments, drivers embrace them in huge numbers.
Behavioral Nudges
Applying insights from behavioral science can further increase voluntary compliance with parking payment. One approach is to “nudge” parkers toward the desired behavior. For example, implementing a “first-time forgiveness” policy where a warning is issued instead of a fine serves as an educational nudge. Upon receiving a warning that explains the rules (and how to pay next time), many adjust their behavior, leading to long-term compliance.
Clear communication is another nudge: when drivers understand exactly how to pay and what the consequences of non-payment are, most will do the right thing. Although I fear I’m incredibly stubborn, as these nudges didn’t prevent several more $57 lattes. Most people, however, respond well when enforcement is approached as a nudge rather than punishment. Nudges, such as warnings versus citations, will yield higher compliance.
Operational Efficiencies
The key to capturing “hidden” parking revenue is to tighten the system’s loose ends. Focus on the operational gaps where revenue slips through. Data analytics help cities close those gaps. By aggregating payment data, citation data, and occupancy trends, cities can pinpoint where and when compliance is weakest—be it in neighborhoods, times of day, or special events—and respond proactively. One response could be dynamic pricing and adjusting rates up or down to reach optimal occupancy targets. If evening hours show a spike in non-payment, extending enforcement times could help. If certain blocks have chronic overuse, that feeds into dynamic pricing decisions.
Running parking like a data-informed business allows cities to optimize operations like a retail business would: identify leakage and plug it.
Aligning Policy with Human Behavior
The common thread in these strategies is a shift from treating parkers as adversaries to treating them as customers. By aligning parking policies with human behavior, making it easy to do the right thing and hard to do the wrong thing, cities can dramatically improve compliance and unlock revenue that has been there all along. Cities don’t need to hike rates to balance the budget; cities need to ensure people pay and abide by the rules already in place. This approach yields a triple win: higher revenue, better parking availability, and happier parkers.
KELSEY OWENS is the Vice President of Account Management for IPS Group, Inc. She can be reached at kelsey.owens@ipsgroup.com.
University Parking Transformation A Model for Large-Scale Campus Operations
By Rajiv Jain and Trystan Henry, PECP
PARKING IS A CRITICAL COMPONENT of campus planning, directly impacting mobility, accessibility, and financial sustainability. Many institutions face operational inefficiencies, budget constraints, and outdated parking technology, leading to challenges in enforcement, compliance, and user experience.
A recent shift toward digital parking management, AIpowered analytics, and demand-driven mobility strategies has enabled universities to implement seamless mobile payments, automated validations, streamlined permit management, and Software-Defined PARCS (SDPARCS). These advancements are transforming parking and transportation demand management (TDM) strategies, improving efficiency, reducing administrative burdens, and enhancing sustainability.
A recent article in Parking & Mobility Magazine— Revamping University Parking—highlights how parking transformations across universities align with a broader movement toward technology-driven solutions and sustainability efforts.
Parking Challenges Before Digital Transformation
Before adopting modern parking and mobility solutions, universities and large-scale operations often struggle with:
● Cumbersome Payment & Validation Systems: Limited payment options at traditional PARCS lead to delays, frustration, and a reliance on staff assistance.
● High Staff Workload: Staff spend a significant portion of their time assisting drivers in-lane and at outdated kiosks, slowing operations.
● Manual Permit Processing & Compliance Issues: Paper permits and inefficient enforcement result in fraudulent permits and revenue loss.
● Limited Validations for Visitors & Event Parking: The lack of a streamlined validation system creates confusion for visitors and event attendees.
● Underutilized Digital Payment & Self-Service Tools: Without a modern system, universities struggle to drive adoption of digital parking solutions.
● Inefficient Transportation Demand Management (TDM): Limited integration between parking, public transit, bikesharing, and carpool programs leads to unnecessary congestion and underutilization of alternative transportation options.
The Shift Toward AI, Mobile Payments & Digital Parking
To address these challenges, many universities are implementing AI-powered and digital-first parking solutions that prioritize:
Encouraging shared rides has become a priority for institutions focused on sustainability and transportation demand management (TDM). A flexible carpool system allows:
● Users can digitally register & match with carpool partners.
● Automated permit approvals and priority parking enforcement.
● Optimized space utilization by tracking high-demand carpool zones.
● Integration with public transit incentives to reduce singleoccupancy vehicle use.
Results: Higher carpool participation when automated selfservice tools streamline the process.
5. Smart Validations in High-Traffic Areas
Rather than relying on manual validations, campuses are introducing digital validation tablets in:
● Event venues & ball fields & gyms
● Career hub, libraries, and planetarium
● Lease space and conferences
Results: Faster approvals for visitors, reducing congestion, and improving user experience.
AI-powered parking solutions and mobile payments are transforming campus operations, improving efficiency, reducing costs, and enhancing sustainability.
6. Software-Defined PARCS (SDPARCS) for Customization
1. Software-Based Customization for complex campus use cases.
2. Frictionless, Ticketless Parking using QR, RFID, Bluetooth, and card-in/card-out automation.
3. Zero-Maintenance Digital Solutions to reduce operational costs.
Conclusion
By embracing AI-driven parking predictions, digital payments, automated validations, shared mobility programs, and Software-Defined PARCS (SDPARCS), universities and large-scale operations can enhance efficiency, improve financial sustainability, and optimize space utilization.
The shift toward data-driven parking and demandresponsive mobility solutions is no longer optional; it is becoming the industry standard. As institutions continue seeking scalable, adaptable, and sustainable parking solutions, technology-first strategies will define the next generation of campus mobility.
Is your parking operation ready for the future of AI-powered, demand-driven mobility? ◆
RAJIV JAIN is the CEO of ParkEngage, and a member of the IPMI Technology Committee. He can be reached at rajiv.jain@ parkengage.com
TRYSTAN HENRY, PECP , is Vice President, Business Development for ParkEngage. He can be reached at trystan.henry@parkengage.com
More Than a Space
Building Equity in Parking Workplaces
By Julia Scholl
PARKING WORK IS OFTEN REDUCED TO utilitarian space counts, hardware, zones, enforcement, and revenue collection. But parking is, at its core, a people-centered service. Every space exists for people, not vehicles. And behind operations are employees who bring their own experiences and perceptions.
Parking has made real progress in supporting people with disabilities, especially with physical accessibility. ADA compliance is second nature in parking: designated spaces on the street and in parking facilities, clear signage, accessible meters, digital payment options, elevators in garages, and so on. It’s required, of course, but parking is one service where the rules are usually respected and consistently applied. Visit almost any city and you’ll see ADA followed diligently. That same level of attention extends to employees: when someone has a physical disability, steps are usually taken to accommodate them.
That deserves credit. But it’s also the baseline. Equity means looking beyond what’s visible and recognizing that disabilities come in many forms, often intersecting, and shaped by experiences we may never fully see or understand for ourselves. For many working adults, physical disabilities and mental health conditions come together in ways that intensify the challenges. And when they do, the impact is compounded and far more difficult to manage. In fact, this intersection is more common than many realize. While not the majority, it affects enough people that no workplace can afford to ignore their responsibility to provide support.
The Stress and Safety of Parking Work
Parking is a thankless job. Ask anyone who’s worked in it long enough. Parking managers face pressure from city officials and constituents, knowing no decision will satisfy everyone. Enforcement officers may get yelled at or threatened when they write tickets. Technicians are tasked with fixing vandalized equipment. Customer service staff hear more complaints than thank-yous. These are just a few of the daily realities in the tough side of public service.
This constant tension takes a toll. For employees already living with chronic illness, disability, or mental health conditions, the effects are magnified.
The World Health Organization estimates that 12 billion workdays are lost each year to depression and anxiety, costing
the global economy $1 trillion annually ( WHO, 2022). In an industry where staff shortages drastically strain operations, overlooking this impact is not an option.
Visible and Invisible Disabilities
It’s human nature to respond most to what we can see. ADA markers of accessibility are tangible, regulated, and enforced. Mental health, on the other hand, remains less supported, even as awareness has grown. For example, over the past decade, conversations about neurodivergence have entered the mainstream. Social media and public awareness campaigns have helped more people recognize symptoms, seek diagnoses, and speak openly. But awareness hasn’t caught up to empathy. Skepticism persists, especially when people assume mental health challenges are exaggerated or misused. Many have quietly managed these issues for years, but despite progress, acceptance hasn’t become the norm to the point where people always feel safe being open.
The stigma is real. Harvard Business Review reports that 88% of employees with invisible disabilities choose not to disclose them at work for fear of stigma or missed opportunities (HBR, 2023 ). And according to the National Institutes of Health, employees with psychiatric conditions are significantly less likely to receive accommodations than those with physical disabilities (NIH, 2024).
And for many, the two categories overlap. A staff member with a long-term illness may also battle depression. An enforcement officer managing chronic pain may also be living with anxiety that the job could exacerbate. When physical and mental health challenges intersect, the barriers multiply, and too often those realities remain unaddressed.
Beyond Compliance: Building Real Equity
The ADA set the standard for workplace equity, and its impact has been tremendous. Many parking organizations have gone above and beyond those requirements. But compliance alone isn’t inclusion.
Policies are the first step. Implementing shifts that rotate high-stress assignments, providing flexibility for medical appointments, and offering mental health training for supervisors all make a difference. Employee Assistance Programs exist in many organizations but are underused, too often because employees fear stigma. Leaders can change that by talking about them openly and encouraging participation. These aren’t ‘extras’: they’re practical steps that reduce turnover, build morale, and protect operations.
But the real test of equity is in the culture we create. Employees know the difference between a policy and a living reality. If leadership treats mental health as equal to physical health, if disclosure doesn’t come with career risk, if peers extend empathy instead of judgment, then we’ve built a workplace where no one hides who they are. That’s when inclusion moves from compliance to commitment.
Human Places Matter Most
Parking professionals manage spaces for vehicles, but the real responsibility is creating places for people. Our industry has made real progress in supporting employees with physical disabilities, and that deserves recognition. But mental health, especially when it intersects with physical disability, still lags.
Equity requires more than compliance. It requires workplaces where employees can disclose without stigma, leaders who model empathy, and teams that treat support as part of the job, not an afterthought.
By moving from compliance to equity, we can create workplaces that are healthier, more inclusive, and ultimately stronger for the people who keep it moving. ◆
JULIA SCHOLL is the Marketing & Proposal Manager for Park Loyalty and a member of the IPMI Allyship & Equity Committee. She can be reached at julia. scholl@parkloyalty.com
Mid-Atlantic Parking & Transportation Association
TMAPTA Highlights 2025 Accomplishments
HE MID-ATLANTIC PARKING & TRANSPORTATION ASSOCIATION (MAPTA) was formed last year through the merger of the Mid-Atlantic Parking Association (MAPA) and the Parking Association of the Virginias (PAV), marking a significant milestone in the regional parking industry. Established consecutively as MAPA in 1987 and PAV in 1988, the combined association now represents a broader region including Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Virginia, and Washington, D.C.
Its mission is to support professionals in parking, transportation, and mobility by expanding opportunities, fostering regional collaboration, enhancing member benefits, and advocating for innovative industry solutions. MAPTA serves as a resource for industry professionals across higher education, government, transit, healthcare, private operations, airports, and more, as it seeks to strengthen both regional and national influence.
MAPTA 2025 Events So Far!
Spring Training & Baseball Event
Over 170 attendees joined MAPTA for training sessions in Alexandria, Virginia, followed by a night of networking and baseball at Nationals Park in Washington, DC.
Spring Training education highlights included:
● The Price of Insecurity: Cyber Threats in Parking & Mobility
● Performance Parking Pilot Project: Operational Challenges, Solutions, and Lessons Learned
● Lighting of Garage and Surface Parking Using New LED Lighting with Integrated Wireless Bluetooth Controls
● The Future of Parking Structures—A Practical (and Not So Practical) Approach
● Don’t Let Fraud Drain Your Revenue: Insights & Actionable Strategies
● How to Make Parking Positive
● Municipal and University Round Tables
MAPTA’s Summer Webinar on Parking & Compliance
Summer Webinar on Parking Enforcement and Compliance (July 24th, 2025)
The MAPTA Summer Webinar on Parking Enforcement & Compliance convened leaders from Pittsburgh, Baltimore, Richmond, and Fairfax County to examine current challenges and future directions in municipal parking enforcement. Key themes included the integration of automation technologies—such as Pittsburgh’s successful ticket-by-mail system and Baltimore’s pilot of license plate recognition cameras— designed to enhance compliance, officer safety, and operational efficiency. The event highlighted ongoing advocacy for legislative reform and the need for continued collaboration to develop smarter, safer, and more equitable parking management approaches that adapt to diverse municipal needs.
Summer Networking Happy Hour
The MAPTA Summer Networking Happy Hour took place this year at the renowned Baltimore brewery, The Brewer’s Art, in historic Mt. Vernon. Sponsored by Metropolis and Structure Care, the event provided
industry professionals with a relaxed setting to make new connections and strengthen industry ties in one of the city’s most celebrated gathering spots.
Fall Networking Happy Hour
Sponsored by Federal Parking, this event, held September 17, 2025, at the Churchkey in Washington, DC, afforded opportunities for informal networking among industry professionals.
MAPTA
MAPTA 2025 Events Coming Up!
MAPTA Annual Conference & Trade Show
October 14-17, 2025
Turf Valley Resort, Ellicott City, MD Register here
The region’s principal networking and professional development event. Features industry sessions, roundtables, and opportunities for exhibitors and sponsors. Attendees can book rooms at special group rates. Membership is required to participate as exhibitors or sponsors. Click here for more information.
These activities continue MAPTA’s tradition of providing high-quality educational resources, advocating for industry advancement, and facilitating professional community building. Additional webinars and events may be announced throughout the year; members are encouraged to consult the MAPTA website for the latest updates ◆
As the organization moves forward, it is dedicated to continuing to serve as a resource for industry professionals across all backgrounds. It focuses on higher education, government, transit, healthcare, private operations, airports, and more. Moving forward, MAPTA’s goals include expanding its membership base, fostering collaboration across the region, and enhancing membership benefits.
How can large-scale parking operations leverage emerging technologies?
EXPERTS ASK THE
How can large-scale parking operations (education, healthcare, airports, business parks, retail centers, etc.) leverage emerging technologies to improve both parking management and the overall mobility experience?
Vicki Pero President Zephire
Take all stakeholders, internal and external, into consideration during the planning phase. Anticipating needs in the short term of everyone who will be impacted by the technology in some way and factoring these into the implementation plan will help to ensure adoption and a positive experience for everyone involved.”
Jacob Gonzalez, PE VP, Client Solutions WGI
Throughout my 28-year career, crosspollination has been a key to success. Developing innovative solutions for a world-class client in one market (such as healthcare, airports, or corporate campuses) has consistently led to optimized operations and improved patron experiences for the next client in a different market.
Victoria Wallace Chief Digital Officer (CDO) Rezcomm
Unifying real-time data from disparate systems enables live demand control, AI-driven dynamic pricing, and reduced congestion through smarter allocation. Customers gain from a seamless digital journey that offers all mobility services in one place, while operators benefit from increased efficiency, revenue growth, and better long-term planning.”
Wes Bain Director of Sales TIBA Parking Systems
Utilize a white-labeled or in-house credential management system that allows for students, faculty, patients, visitors, etc. to purchase and manage credentials online, credentials being parking permits, reservations, a credit card on file, and a parking wallet. This system needs to be fully integrated with your PARCS system (which ideally will have LPR and/or QR code readers equipped) so that your parkers, after purchasing their own credential, can arrive on campus in a controlled but frictionless modality. Additionally, the PARCS system should be able to be remotely monitored and controlled, with the ability to vend gates, view LPR captures, push validations, and push rates, among other functions. This allows customers to remain in control of their experience with the convenience of generating a credential from any internet enabled device, and also removes the headache of having to keep track of a physical credential that needs to be mailed or picked up in an office, while giving owners and operators the ability to remotely troubleshoot and assist without having an excess number of boots on the ground.”
Brett Munkel, PTMP VP, Healthcare & University Services Metropolis
It’s essential first to clarify the operation’s core priorities and goals. With so many technologies available, defining a clear framework of ‘must have,’ ‘nice to have,’ and ‘cannot have’ ensures that solutions are evaluated against what truly matters - leading to the best fit for each operation’s unique needs.”
Lynn Wiggs, PTMP Director, Transportation Services Texas A&M University
Being able to push out the quantity of available spaces in lots or garages is a key component. While guidance systems are not new, the method of delivering data to the user continues to evolve. Having the information at hand prevents drivers from going to places that are already full and likely crowded with pedestrians and wheeled devices. Being able to separate these modes and reduce conflict is necessary for our operation.”
Kelsey Owens VP of Account Management IPS
Large-scale parking operations can elevate the customer experience and streamline management by adopting technologies like Text-to-Pay, digital enforcement, and a unified backend system that consolidates data across all locations and vendors. Text-toPay provides an effortless way to pay and doesn’t require another app, while integrated enforcement ensures compliance. With all vendor data flowing into a single backend, operators gain a holistic view of the operation, enabling smarter data-driven decisions.”
James Fedor Senior Product Manager T2 Systems
Large-scale parking operations can harness AI-driven real-time parker updates and hardware-light smart parking platforms to deliver a seamless, mobile-first parking and mobility experience. Across airports, municipalities, and university campuses, combining wayfinding, variable rates, LPR, and AI to learn traveler patterns enables real-time, customer-centric guidance on arrival and automatic exit charging— eliminating customer interaction while enhancing speed, convenience, and overall satisfaction.”
Perry Eggleston, DPA, PTMP
Senior Manager, Universities Modii
At the University of California, Davis, the team utilized technology to enhance the department’s revenue and customer service efficiencies. The strategic placement of LPR, sensors, and data analysis has reduced operational shrinkage and enhanced customer experience.”
Robert Ferrin, PTMP
Mobility & Parking Sr. Project Manager
Kimley-Horn
Wayfinding, space availability, pricing schedules, and travel alerts digitally communicated to customers can positively impact travel and parking patterns, thus better managing congestion to create a safe and positive customer experience.”
Irma Henderson, PTMP Director of Transportation Services
UC Riverside
Treat EV charging as core infrastructure. Manage chargers with the same attention as gates and meters, focusing on reliability, utilization, and customer satisfaction.”
It is almost time to renew.
2026 is going to be an exciting year for the IPMI community. Make sure you're a part of it!
What can you do now to get ready?
IPMI’s membership term is now a calendar year.
IPMI’s memberships have historically started the day a member joins and ended one year later. This was often hard for our members to track. To simplify, we have converted our memberships to calendar-year terms.
Please note: If you have already paid your membership dues for 2026, you will not receive an invoice this year.
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Lehigh’s Auxiliary Experience Program
“Secret
By Monika Skuriat Fritz, MBA, and Brett Johnson
LIKE MANY OTHER COLLEGES AND UNIVERSITIES, Lehigh University in Bethlehem, PA, has worked to establish adequate parking and transportation services to meet the needs of its faculty, staff, students, and visitors.
Established in 1865, Lehigh, like other institutions founded before the 20th century, was not built with the automobile in mind. While our buildings bear the names of alumni such as “Packard” and “Iacocca”, the car was not a staple on campus until recent decades. Planning an efficient system of getting around Lehigh has been a continuous challenge against a tight campus layout, the topography of a mountain, and the need to balance the parking and mobility needs of the Lehigh community. To do this, the university has worked to establish parking zones, multiple transit services, and a bikeshare program to service its now three campuses and a remote apartment complex that spans said “mountain.”
While the existence of these services is important on its own, the customers (faculty, staff, students, visitors, etc.) also need to know how to maneuver these systems to ensure a frictionless and positive experience. To understand how to assist them, we need to identify the areas where “friction” points exist.
Over the last decade, higher education has seen a shifting mindset when it comes to “students-ascustomers.” Many of us remember our experience as students differently: we can recall the days when the mindset was more “what we say goes” and much less “how can we help you.” Institutions are now focusing on providing better service, responsiveness, and a more tailored educational experience to meet student expectations and ensure retention and enrollment.
What’s changed?
Market Pressures
Market pressures and increased tuition costs have changed the landscape of higher education. Not only are we seeing a more competitive environment where students have thousands of institutions to choose from, we are also seeing an increase in high schoolers pursuing vocational and technical degrees.
Enrollment and Retention Research
In higher education, we not only want to attract students to attend our universities, but we also
want them to stay. There is a body of research and literature that supports the correlation between student satisfaction, support services, and retention rates in higher education. Providing excellent customer service-like support and fostering positive student experiences can contribute to higher retention rates. 1 – 7
Consumer Expectations
Our high school-aged students (and younger!) have buying power we’ve not seen in past decades. Many have independent bank accounts or means with which to make purchases on their own. They have been customers and direct consumers for years before attending university. They know what they want and how they want to be treated. Additionally, they are seeking more than just fundamental transactions and offerings; they want positive experiential factors like helpfulness, empathy, responsiveness, convenience, and cleanliness 8 These positive experiences shape their long-term perceptions and leave a lasting impression. For universities, a long-term relationship is critical for building a positive and engaged alumni base.
At Lehigh University, our Auxiliary Services serve as the foundation for living and functioning on campus. Our departments oversee various campus services, including transportation, dining programs, mail and package delivery, course material, and more. When it comes to life on campus (whether a student is an on-campus resident or a commuter), a
student interacts with various auxiliary services daily, if not multiple times a day. This creates thousands of opportunities for students to have either a positive experience or encounter friction. In Auxiliary Services, we understand the importance of positive, frictionless experiences as part of the changing higher ed landscape. In 2024, we launched the Auxiliary Experience Program to better track and ensure those positive experiences and identify any points of friction.
What is the Auxiliary Experience Program?
The Auxiliary Experience Program is a secret shopper program that allows us to:
● Evaluate our services from the student perspective.
● Collect data that captures customer experiences.
● Report on data and create action plans for improvement.
● Review results and improvement plans.
The goal is to create best-in-class services and a better experience for all who come to Lehigh University to study, work, or live. In short, we’re working to create lifelong Lehigh fans, one experience at a time.
The program utilizes work-study students (funded through financial aid) to help analyze various services across Lehigh University as customers. The hired workstudy students, referred to as Auxiliary Experience Analysts (AxAs), are assigned eight to ten “missions” per week. Analysts complete each “mission” (for example, riding each bus route from point A to B) and answer questions that help them analyze their experience. The AxAs make observations and assess performance based on specific, predefined criteria that Auxiliary Services is trying to measure. Departments review data and create
improvement plans as needed. The program has helped map out what changes need to be made while reinforcing the customer experience mindset that is increasingly necessary to long-term success in higher education.
The Impact
While the reports on Transportation & Parking Services were mainly positive, there were a few challenges and points of friction that needed to be investigated to see what improvements could be made.
On the Parking Services side, the feedback identified that the website was confusing to understand and navigate. With changes to parking regulations over the years, information on the website has been duplicated and, in some cases, has become redundant. With a plan in place, action was taken to remove unnecessary information and streamline the existing data. One of the most significant improvements was creating links leading back to single sources of information, which eliminated the need to repeat that information on multiple web pages. Not only did this make the experience better for the customers, but it also made it easier to identify and update outdated information over time.
Another area of concern was the email communication coming from the office staff. The work-study students identified many email messages with sentences that lacked proper grammar, spelling, punctuation, and/or accuracy of detail. After a meeting was held with the office staff to address these concerns, it was determined that many of the errors stemmed from a single main problem: feeling rushed to get the emails answered. The staff were reassured that getting the proper information to the customer, in a clear and professionally written manner, was the primary concern,
Lehigh’s future will be defined by how well we adapt, improve, and put people first.
and they shouldn’t worry about rushing. The timing would take care of itself, particularly if a customer only needs one or two emails to satisfy their inquiry instead of three or four.
Like Parking Services, Transportation Services also took steps to make their website easier to navigate and understand, after feedback revealed concerns. This was especially important because the times of the transit routes must be easily accessible if someone must rely on the website, as opposed to the app, to catch a bus at a particular bus stop.
Another concern was the cleanliness of the bus shelters. As anyone can guess, it is easy for bus shelters to gather dirt, grime, litter, spiderwebs, etc., as they face toward general street traffic, are regularly occupied by riders, and protect bugs and critters from the elements. To address this concern, Transportation Services employees began checking bus shelters more closely to identify cleanliness issues and took measures to have them cleaned more regularly. After doing this, riding by the bus shelters seemed to reveal more students choosing to wait inside the shelters rather than outside. While this was not the same kind of hard data as the work-study students provided, it was a visual confirmation of how data can be used to improve experience.
Lehigh’s bikeshare program, launched in 2023, has been a successful mobility program used by many on campus. One of the difficulties with the bikeshare program, however, is maintaining the bikes, especially when it comes to cleanliness. Each of the three racks of bikes on campus is in a parking garage, and the bikes tend to accumulate dirt and soot from vehicles and emissions. This issue has turned up as a concern in the feedback given.
To address this issue, work-study students from Parking Services were empowered to visit the garages weekly, ensuring that bikes were not only wiped down but also had their tires inflated and any maintenance issues documented for further evaluation. It converted a reactive approach to a proactive approach and guided us toward better management of the program.
Conclusion
Every ride, every email, every click on a website is a chance to either frustrate or help a customer. By listening to our students, empowering them as analysts, and acting on what we learn, we are proving that customer experience isn’t just a corporate buzzword; it’s a driver of retention, belonging, loyalty, and pride. Lehigh’s future will be defined by how well we adapt, improve, and put people first. One frictionless experience at a time, we’re building not just better services, but lifelong Lehigh fans. ◆
MONIKA SKURIAT FRITZ, MBA , is the Director of Retail Partnerships, Auxiliary Services for Lehigh University. She can be reached at mos513@lehigh.edu
BRETT JOHNSON is the Manager of Parking Services for Lehigh University. He can be reached at brj214@lehigh.edu
REFERENCES
1. Villarreal, P. (2018). The Impact of Student Services on Retention: Exploring the Role of Academic Advising from the Student Perspective. Journal of College Student Retention: Research, Theory & Practice, 20(3), 296-311.
This study explores how academic advising, as one aspect of student services, influences student retention. It provides insights into the importance of personalized support in enhancing student satisfaction and, consequently, retention.
2. Bryant, J. L., & Coker, A. D. (2017). The Impact of Student Services on Retention and Graduation Rates at Historically Black Colleges and Universities. Journal of College Student Retention: Research, Theory & Practice, 19(4), 383-400.
This research examines the impact of comprehensive student services on retention and graduation rates, specifically at Historically Black Colleges and Universities (HBCUs). It underscores the significance of support services tailored to the needs of diverse student populations.
3. Tinto, V. (1993). Leaving College: Rethinking the Causes and Cures of Student Attrition. Chicago: University of Chicago Press.
Tinto’s work is seminal in understanding student retention. He emphasizes the importance of social and academic integration, which can be facilitated by effective support services and positive interactions with faculty and staff.
4. Astin, A. W. (1993). What Matters in College?: Four Critical Years Revisited. San Francisco: Jossey-Bass.
Astin’s research highlights the significance of student engagement and satisfaction in determining retention rates. He suggests that colleges and universities should focus on providing supportive environments and meaningful interactions to enhance student experiences.
5. National Survey of Student Engagement (NSSE).
NSSE conducts annual surveys of undergraduate students to assess their engagement in various aspects of their college experience. Institutions that score higher on measures of student engagement often report higher retention rates. While NSSE doesn’t explicitly measure customer service, its findings indirectly support the importance of positive student experiences in retention.
6. Rogers, R. R., & Feller, I. (2018). The Influence of Financial Aid on Student Satisfaction and Retention: A Multi-method Analysis. The Journal of Higher Education, 89(4), 516-542.
This study investigates the influence of financial aid, which can be considered a form of student service, on student satisfaction and retention. It highlights the importance of financial support in facilitating student persistence.
7. Kilgo, C. A., Sheets, J. K. E., & Pascarella, E. T. (2015). The Link Between High-Impact Practices and Student Learning: Some Longitudinal Evidence. Higher Education Research Institute, UCLA.
While not explicitly focused on retention rates, this study examines the relationship between high-impact educational practices (such as undergraduate research, internships, and service learning) and student learning outcomes. These practices are often associated with enhanced student engagement and satisfaction, which can indirectly contribute to higher retention rates.
8. Simmons, Wayne, and Tom DeWitt. The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. Wiley, 2025.
the Future of Mobility EMPOWERING
Equity, Innovation, and Smart Parking Infrastructure
BY DANA HASTY
IN CAMPUS AND LARGE-SCALE PLANNING, parking has shifted from a space issue to a strategic asset. Airport parking leads the way, demonstrating how EV chargers, e-parking apps, and license plate recognition systems enhance revenue, operations, and the overall traveler experience.
Electric mobility is no longer a futuristic conceptit’s a transformative force actively redefining the urban landscape. As electric vehicles (EVs) accelerate toward mainstream adoption, the imperative to build intelligent, scalable, and resilient infrastructure has never been more urgent. From grid modernization and charging networks to policy frameworks and urban design, e-mobility is driving a paradigm shift in how cities operate, connect, and sustain themselves. The question is no longer if we adapt, but how fast we can innovate to meet the demands of a cleaner, smarter mobility ecosystem.
Parking facilities, once static spaces for vehicle storage, are now dynamic hubs of energy, data, and user experience. This transformation demands strategic foresight, inclusive design, and a commitment to innovation.
Design for Inclusion and Opportunity
At the heart of this evolution lies a fundamental principle: equity and accessibility. The shift to e-mobility must benefit everyone, regardless of physical ability, socioeconomic status, or geographic location. Parking facilities must be designed to accommodate individuals with disabilities, featuring wider parking spots, accessible pathways, and clear signage. These elements are not just compliance measures; they’re essential components of a user-first experience.
Technology plays a pivotal role in enhancing accessibility. Mobile apps that provide real-time updates on charger availability and accessibility features empower users to make informed decisions. These tools reduce frustration, improve efficiency, and foster trust in the system.
“E-mobility isn’t just about infrastructure; it’s about empowerment,” said Satish Jayaram, Vice President of eMobility for ABM. “Accessible charging stations,
inclusive design, and cutting-edge technology ensure that every driver benefits from this transformative shift toward sustainable transportation.”
Equity also extends to economic opportunity. The e-mobility sector is creating new jobs in engineering, data science, customer service, and infrastructure development. Investing in training programs and workforce development ensures that a diverse population can participate in and benefit from this growing industry. By fostering community ownership and involvement, we build a transportation system that reflects the values of inclusivity and sustainability.
Data Connectivity: The Backbone of Smart Parking
The future of parking is smart, connected, and responsive. Installing EV chargers is just the beginning. To truly provide future-proof parking facilities, operators must embrace data connectivity: the seamless integration of systems that collect, analyze, and act on real-time information.
Interconnected data systems enhance operational efficiency and transform user experiences. Inputs from vehicle sensors, charging stations, and traffic
management systems converge to yield comprehensive insights into usage patterns and demand. Predictive analytics empower facility managers to optimize space allocation, reduce congestion, and improve energy management.
A data-driven approach turns parking environments into intelligent ecosystems. Operators can anticipate peak usage times, adjust pricing dynamically, and streamline maintenance schedules. These capabilities not only improve the bottom line but also elevate customer experience.
“Data connectivity fuels e-mobility’s intelligent evolution,” said Joshua Goldman, Senior Director of Sales, eMobility for ABM. “Interconnected insights transform parking facilities into agile ecosystems that anticipate demand, streamline operations, and elevate user experiences.”
The integration of technologies such as license plate recognition (LPR), mobile payment systems, advanced camera networks, and robotics creates a unified smart parking ecosystem. This convergence allows for seamless access, efficient revenue collection, and enhanced security. It also opens the door to innovations like autonomous vehicle docking and energy grid integration.
Yield Management: Driving Revenue and Efficiency
As eMobility providers navigate aging infrastructure, rising competition, and fluctuating demand, yield management becomes a strategic imperative. By leveraging dynamic pricing, real-time analytics, and targeted marketing, operators can optimize revenue while meeting evolving customer expectations. A few examples include:
● Flexible pricing strategies are essential. Offering differentiated rates for long-term and short-term stays allows operators to cater to diverse customer segments. Commuters and travelers benefit from extended parking options, while shoppers and diners appreciate competitive hourly rates. This segmentation helps manage space effectively and aligns pricing with usage patterns.
● Shared pricing across products ensures consistency and fairness. Maintaining uniform rates across standard and premium lots simplifies decision-making for customers and enhances satisfaction. During high-demand periods, dynamic pricing adjusts rates based on occupancy levels and market conditions, maximizing revenue potential.
● Customizable time thresholds allow operators to define criteria for switching from hourly to daily rates. By analyzing peak hours and occupancy trends, facilities can implement thresholds that reflect actual usage. This flexibility ensures pricing remains fair and efficient.
● Short-term stay optimization focuses on maintaining competitive hourly rates while offering premium daily pricing for extended stays. This strategy attracts a broad range of customers and maximizes occupancy.
● Advanced pricing management tools provide the agility needed to respond to seasonal trends, special events, and market shifts. Operators can quickly update rates, automate rule activation and deactivation, and ensure pricing remains relevant and competitive.
Marketing efforts can also be enhanced through UTM parameters, which track traffic sources and conversion metrics. This data enables operators to evaluate campaign performance, refine messaging, and directly attribute revenue increases to targeted initiatives.
Collaborative Ecosystems and Urban Integration
The rise of e-mobility is not confined to vehicles and charging stations but is a catalyst for broader urban transformation. Governments, businesses, and technology providers must collaborate to build interconnected ecosystems that support sustainable transportation. This includes:
● Integrating renewable energy sources into the charging infrastructure to reduce carbon footprints.
● Establishing universal charging standards to ensure compatibility and ease of use.
● Building scalable infrastructure that adapts to growing EV adoption and evolving user needs.
Urban planners play a critical role in this integration. By designing cities with mobility hubs, multimodal transit options, and smart grid connectivity, they create environments that support seamless movement and energy efficiency. Parking facilities become nodes in a larger network of transportation, energy, and data.
The Role of Airports and High-Traffic Venues
Airports and other high-traffic venues are uniquely positioned to lead the e-mobility revolution. These facilities experience diverse user needs, from short-term visitors to long-term travelers. By implementing smart parking solutions, they can enhance customer satisfaction, streamline operations, and generate new revenue streams.
Real-time data insights allow airport operators to manage guest expectations, uncover efficiencies, and refine operations. Automated systems reduce wait times, improve navigation, and support sustainability goals. Dynamic pricing and yield management tools ensure that space is used effectively and profitably.
Sustainability and Environmental Stewardship
At its core, e-mobility is about creating a cleaner, greener future. By reducing emissions, improving air quality, and decreasing reliance on fossil fuels, EVs contribute to public health and environmental sustainability. Parking facilities can align with these goals by incorporating energy-efficient designs, renewable energy sources, and sustainable materials.
Smart infrastructure supports these efforts. For example, solar-powered charging stations, energy storage systems, and grid-responsive technologies help facilities manage energy consumption and reduce environmental impact. These innovations not only support sustainability but also position operators as leaders in environmental stewardship.
A Vision for the Future
Electric mobility represents a transformative shift in urban transportation and design. An integrated approach—valuing adaptable spaces, robust digital connectivity, and genuine user engagement—lays the foundation for a thriving eMobility ecosystem.
Every stakeholder, from parking operators to urban planners, plays a crucial role in shaping a future where intelligent charging solutions and seamless mobility converge. By prioritizing equity, innovation, and sustainability, we can build a transportation system that enhances quality of life and nurtures environmental stewardship.
The journey toward e-mobility is not just about technology; it’s about people. It’s about creating systems that serve everyone, empower communities, and drive progress. As we embrace this evolution, we must remain committed to inclusion, collaboration, and continuous improvement. Only then can we realize the full potential of electric mobility and build a future that benefits all.
DANA HASTY is the Senior Director of Aviation for ABM. She
can be reached at
dana.hasty@abm.com
IPMI’s 2026 Awards & Recognition Programs
Get recognized for your contributions to our industry!
Our comprehensive recognition programs honor projects, individuals, and organizations. Tell us about your innovative and creative initiatives or impactful, solution-based projects in the Awards of Excellence program. Looking to celebrate your sta or herald the achievements of your organization? Complete an application in the Professional Recognition Awards program. Submit an entry in one or both programs in these categories:
▪ Architectural Design
▪ Facility Design: Mixed-Use
▪ Facility Design: Stand-Alone
▪ Facility Design: Surface Parking
▪ Restoration: Structured Parking
▪ Restoration: Surface Parking
▪ Sustainable Design
▪ Innovation in a Mobility, Transportation, or Parking Program
▪ Marketing and Communications
▪ Emerging Leader of the Year
▪ Organization of the Year
▪ Industry Professional of the Year
▪ Professional Excellence Awards*
*Categories include customer service, finance, frontline, human resources, innovation, leadership, marketing, management, operations, and technology. Or, select your own!
The 2026 Call for Entries is open from September 15 through October 29.
HOW TO ENTER
IPMI o ers a streamlined awards entry process via a sophisticated online platform. We encourage entries from all market segments and sectors, and all IPMI members are invited to submit in all categories. Submit your best people, programs, and projects - and be sure to share great pictures and visuals as part of the process. Download comprehensive award details and entry criteria after September 15 at parking-mobility.org/awards
Catalyzing the Transformation
Miami’s Public Hospital Uplifts Patients and the Community
By Victor Rosario
HOSPITALS ARE TRADITIONALLY THE BEDROCKS of their communities, leaving a profound legacy of pioneering work . Jackson Memorial Hospital (JMH) is no exception.
Founded in 1918 to address the devastating impact of the Spanish Flu epidemic, which claimed millions of lives worldwide, Miami City Hospital opened its facilities as a small community hospital with 13 beds. Over time, the hospital was renamed Jackson Memorial Hospital in honor of Dr. James M. Jackson, a pioneering physician in Miami who played a critical role in the facility’s development and made significant contributions to its growth. This rich history, best-in-class programs, and leading-edge innovations are the cornerstone of the hospital’s enduring legacy in the community.
JMH’s growth is unequivocally linked to Miami’s young yet rich history. The hospital
opened its doors against the backdrop of several challenges and opportunities. It was during the difficult times of segregation, the passage of the deadly hurricane of 1926, which devastated much of Miami, and the collapse of the land boom that brought about economic distress to the area. However, amid these hardships, the hospital stood firm and persevered.
In 1925, the University of Miami was chartered, becoming one of the finest research universities in the United States and later entering into a basic affiliation agreement with the Public Health Trust, the governing body of JMH.
Notably, the renowned Ryder Trauma
of Parking Operations
Center, a world-class trauma care system that is home to the Miami Burn Center, a leading burn treatment facility in the U.S., is based at JMH.
For these reasons, when Miami Parking Authority (MPA) took over the management of JMH’s parking operations 18 years ago, it was a consequential moment for the authority’s parking operations team. It was, and remains today, a privilege to be associated with this esteemed institution, deeply rooted in Miami’s history.
Operationally, the authority manages a facility portfolio that includes 5,790 garage and 821 lot spaces across the JMH campus. A 24/7 operation, the longterm engagement is predicated on timely, clear, and personalized communication across various channels with the JMH leadership.
Additionally, MPA is currently managing garage operations during a multi-million-dollar renovation project on the Jackson Memorial Hospital campus. This extensive construction project demonstrates MPA’s ability to manage complex, multifaceted facilities
effectively during a challenging modernization effort.
Moreover, MPA has successfully expanded its operations to include parking management at both the North and South campuses, further enhancing the authority’s ability to provide exceptional service and infrastructure stewardship as the hospital continues to evolve and expand its reach.
Technology has been a game-changer in JMH’s parking operations, enhancing efficiencies, accuracy, and communication. Since MPA took over in 2007, new Parking Access and Revenue Control System (PARCS) equipment has been implemented, streamlining the onboarding process and introducing vehicle charging stations.
The new technology adoption has delivered several successful outcomes, including reduced operational and equipment costs, improved data accessibility and reporting, expedited facility ingress and egress, decreased foot traffic and waiting time at the parking office, and leveraged dashboards that
Among the best practices impleamented are continuous improvement through feedback, data-informed decision-making, and inclusive planning that involves all stakeholders.
track key performance indicators in real time, such as occupancy, length of stay, etc., thus allowing for more efficient operations. These outcomes reflect MPA’s steadfast commitment to continuous improvement and innovation in paring management at JMH.
Notably, the synergy that has ensued over time between the JMH and MPA teams has maximized patient and stakeholder relations, aligned operational goals, and streamlined interdepartmental processes. This collaboration was primarily forged through regular joint meetings, the sharing of data systems and reporting tools, and the coordination of training
programs for employees. The result has been improved patient outcomes, aligned strategic initiatives such as the wayfinding project inside the parking garages, which includes specific details of the project, and enhanced communication protocols.
Nonetheless, success at JMH’s parking operations is not without its share of challenges and opportunities. These include adapting to rapid technological changes, managing parking availability during ongoing campus construction, and meeting the diverse expectations of local, national, and international clients who visit the facilities.
Notwithstanding these challenges, opportunities have been plentiful, including the ability to leverage automation, launch new technologies, enhance crossfunctional collaboration, and improve problem-solving and strategic thinking across diverse touchpoints. This enables personalizing the customer experience through data analytics to enhance operations, such as optimizing staffing levels and forecasting demand surges.
For almost two decades, MPA has earned the respect and trust of the JMH administration, resulting in numerous achievements and best practices implemented across multiple medical campus facilities. Some of the accomplishments include outstanding client and customer relations, digitalization of recordkeeping with improved compliance, and recognition and rewards for collaborative efforts. These achievements, coupled with the implementation of best practices, have significantly enhanced JMH’s parking operations and
overall patient and stakeholder experience.
Among the best practices implemented are continuous improvement through feedback, datainformed decision-making, and inclusive planning that involves all stakeholders.
Essentially, managing JMH parking operations involves balancing the needs of patients, visitors, and staff while ensuring safety, accessibility, and efficiency. The key components and best practices implemented are:
● Capacity planning and layout design involve allocating spaces for patients, visitors, staff, emergency vehicles, and deliveries. This includes ensuring accessible ADA-compliant parking near entrances and providing clear signage and traffic flow direction.
● Technology integration features parking management systems that provide real-time space tracking, payments, and access control. These systems utilize license plate recognition (LPR) or access cards for staff and offer online reservation options for PayByPhone payments for visitors.
● Wayfinding and signage provide transparent, visible, and easy-to-understand guidance, directing patients and visitors to the appropriate facilities. This includes implementing color-coded directional arrows and maps for enhanced navigation.
● Valet services offer a viable option for patients with mobility issues or those with high-volume entry points.
● Security and safety measures include adequate lighting, surveillance cameras, regular patrols, emergency call boxes, and clear communication about safety protocols.
● Enforcement and compliance entail patrolling to deter unauthorized parking, clear policies on time limits, distinguishing between staff and visitor parking, and addressing violations.
● Sustainability and accessibility encourage carpooling and the use of public transportation, as well as the installation of designated electric vehicle charging stations and bike racks.
Ultimately, everything MPA does must serve a public purpose. That purpose is fulfilled daily as we serve patients, caregivers, visitors, executive leadership, clinical staff, and medical leaders with the highest level of consideration, efficiency, and empathy.
The MPA staff are trained and skilled at anticipating operational challenges and continue to provide
Our purpose is fulfilled daily as we serve patients, caregivers, visitors, executive leadership, clinical staff, and medical leaders with the highest level of consideration, efficiency, and empathy.
exceptional customer service, even in the face of minor difficulties. Some of which may include weather elements, ongoing construction, emergencies, power failures, and so forth. The authority staff is a dependable component that stays the course, delivering service and operational functionality in the face of these events.
A hospital can be a shining light for individuals seeking healing and high-quality care for an affliction, as well as an intimidating place at a vulnerable time in people’s lives. Jackson Memorial Hospital, with its rich history and unwavering commitment to public service, embodies this vision. Therefore, the facilities team, including parking operators, is crucial in delivering operational excellence while providing an efficient, safe, comfortable, and engaging environment for all.
VICTOR ROSARIO is a Senior Manager of Operations for the Miami Parking Authority. He can be reached at vrosario@miamiparking. com
Parking Smarter
How Technology is Transforming Large-Scale Campus Mobility
By Carmen Donnell, PTMP
U
NIVERSITY ENROLLMENT IS ON
THE RISE
. According to the Spring 2025 Current Term Enrollment Estimates report from the US-based National Student Clearinghouse Research Center, total postsecondary enrollment is up 3.2% (+562,000), compared to spring 2024. Undergraduate enrollment grew 3.5%, reaching 15.3 million, and graduate enrollment increased 1.5%.1
As campuses increase in size and complexity, parking and mobility have become increasingly essential priorities. Traditional parking models are often considered insufficient for meeting demands, so many universities are exploring innovative technology-based alternatives. Smart parking technologies are helping campuses think about parking and mobility, addressing evolving challenges, such as limited parking space, inefficient permit systems, and environmental concerns.
Embracing Innovation
Universities are often early adopters of change. As natural laboratories for innovation and cutting-edge academic research, universities are often more willing to adapt to new technology than cities, for example. And that’s true for parking technologies, too. In recent years, large campuses have increasingly turned to the latest smart parking technologies that parking operators have developed to address their persistent challenges. Universities’ willingness to adapt is borne out of the fact that most of today’s students expect frictionless, technology-first services. Students use digital wallets, navigate via apps, and expect ondemand everything, including mobile payments and permitting, parking enforcement to be app-based, and integrated transportation platforms.
The Parking Predicament
Campus planners have long contended with the logistics of parking. With thousands of students, staff, faculty, visitors, and service vehicles converging on campuses daily, the demand for parking regularly exceeds supply, resulting in congestion, frustration, and inefficiency. Campus planners must create a pleasant, efficient, and sustainable environment.
Perhaps the most universal challenge on campuses is that parking space is finite, and most campuses were not designed with today’s vehicle volumes in mind. Urban campuses in particular face constraints that make expanding parking facilities nearly impossible. Surface lots take up valuable land that could be used for academic buildings, green spaces, or housing. Meanwhile, multi-level garages are expensive and often underutilized during off-peak hours.
Smart parking technologies help campuses optimize existing space using sensors, cameras, and real-time data analytics to monitor parking occupancy and guide drivers to available spots. Innovations like IoT-enabled sensors are embedded in parking spaces, detecting occupancy and feeding data to centralized systems. They can also be linked with dynamic signage and mobile apps that allow drivers to receive real-time updates on space availability, reducing the time spent circling lots.
One campus that has embraced smart parking technology is the University of California, San Diego (UCSD). UCSD has implemented a smart parking system that has reduced search time for parking, improved space utilization, and decreased traffic congestion on campus. The system has also provided valuable data for future planning.2
Another example is at the University of British Columbia (UBC). With a student population of 70,898, UBC manages parking access and enforcement through license plate recognition (LPR) and space sensors,3 which feed into a monitoring center. UBC uses this data to oversee lot occupancy in real time and dispatch enforcement officers only when violations are detected, maximizing efficiency while preserving limited space.
Inefficient Permit Solutions
The second challenge faced by planners is developing efficient and easy-to-use permit solutions. Traditional paper-based parking permits, which were manually enforced, fail to account for flexible schedules, remote work, and shared mobility. Moreover, they can be costly to administer and prone to misuse. Digital permit systems offer flexibility, transparency, and efficiency. These platforms allow users to purchase permits online, manage their accounts, and share permits within approved networks. They are linked to license plates, eliminating the need for physical tags. Tiered pricing models are also being reviewed, whereby costs are adjusted based on location, time of day, or user type - for example, staff, faculty, and students.
The largest university in the U.S. by enrollment, Texas A&M, started using a virtual permit system in August 20214. It connects LPR to a parking permit, allowing the campus Transportation Services to verify access without a physical tag. This system, which other universities have adopted, helps manage limited on-campus parking and keeps traffic moving in high-demand parking zones5.
Flexible permitting
One of the most promising strategies is flexible permitting, like “hot desking” for vehicles. Instead of giving one student full access to a specific lot, permits are tied to a schedule. For example, one student may be able to park in Lot B on Monday / Wednesday / Friday, in line with their class schedule, and another student uses the same space on Tuesday / Thursday, which coordinates with their schedule. Thanks to LPR systems and virtual permits, this can now be managed dynamically.
LPR-enabled systems recognize the vehicle as the credential and validate parking access in real time. If a driver parks outside their permitted day or zone, enforcement teams are automatically notified. This allows campuses to extract more capacity from the same footprint.
Digital payments
One way to create a more efficient parking system is through mobile parking payment systems. By eliminating outdated pay stations, universities can reduce maintenance costs and improve the user experience. Students, visitors, staff, and faculty can pay for parking easily through apps or digital wallets. Some digital payment providers can segment permissions by user (student, staff, faculty) and allow for those permissions to be annual or per semester, ensuring the cost for parking is more transient, enabling greater control and flexibility.
Environmental Concerns
Universities are also under increasing pressure to reduce vehicle dependence and align with more demanding sustainability targets. Parking lots contribute to urban heat islands, stormwater runoff, and greenhouse gas emissions. Idling vehicles searching for spots can waste fuel and pollute the air. As campuses strive to meet sustainability goals, parking must evolve from a practical necessity to a strategic asset.
Sustainable parking design and integration with broader mobility strategies are key. This includes permeable surfaces, solar canopies, EV charging stations, and connections to public transit and active transportation networks.
Integrating Parking with Campus Mobility
However, parking should not exist in isolation. The most successful campuses treat parking as part of a broader mobility ecosystem that includes public transit partnerships, active transportation, such as walking and biking, micro transit and on-demand shuttles, and mobility-as-a-service platforms.
One way to create a more efficient parking system is through mobile parking payment systems. By eliminating outdated pay stations, universities can reduce maintenance costs and improve the user experience.
Several campuses now offer real-time shuttle tracking via mobile apps. Electric buses on fixed schedules ensure safe and reliable movement across large or dispersed campuses. By integrating parking with these modes of transportation, campuses can reduce reliance on single-occupancy vehicles and improve overall accessibility.
Enforcement with Drone Technology
An exciting technology making its way into parking operations is the use of drones for enforcement. Drones are currently being trialed to identify illegally parked vehicles6. Drones can capture high-resolution images and video footage from height, covering areas that are difficult for traditional enforcement methods. Additionally, they can cover large areas quickly, increasing the efficiency of parking enforcement.
Direct use in parking enforcement remains both limited and experimental as most cities are currently relying on fixed or vehicle-mounted cameras. However, as drone regulations evolve, their role in parking enforcement may expand into university campuses. They can also be used to improve public safety, monitoring parking areas for safety hazards, such as vehicles blocking emergency access routes. It’s important to consider privacy concerns, however, and ensure compliance with data protection regulations.
While the benefits of implementing smart parking solutions are clear, they are not without hurdles. Cost and funding are other aspects to consider. Initial investments can be significant, though long-term savings often justify the expense. Stakeholder buy-in and change management are also crucial, especially when altering longstanding permit systems. There is also technology integration and risk compliance to consider.
A Smarter Future
The convergence of technology, data, and sustainability is creating opportunities for planners to rethink how they manage space, access, and movement. By addressing the challenges of limited space, inefficient permits, and environmental impact, campuses can create more livable, accessible, and future-ready environments.
Smart parking is a tool to help improve equity, boost operational efficiency, and achieve long-term climate goals. Modern parking technology enables cost savings, increased revenue capture, and better space utilization, addressing all the key concerns for universities.
CARMEN DONNELL, PTMP , is Managing Director for PayByPhone
North America, Co-
Chair
of the IPMI Technology Committee, and a member of the IPMI Board of Directors. She can be reached at carmen.donnell@corpay.com
ItDoesNot HavetoBeAll ...
By Melissa Yates, PTMP, Brian Shaw, PTMP, and Matthew Brown
Facilitating a Wider Spectrum of Parking Needs
DIGITAL PARKING SOLUTIONS are helping university and college parking programs across the nation improve visibility and decision-making, streamline operations, and modernize the campus parking experience. However, perhaps because of overzealous marketing or idealistic promises for an all-digital future, digital parking is often seen as an all-or-nothing solution, preventing some institutions from making more minor (but transformational) improvements on their campuses.
Nothing or
Universities face numerous challenges when updating their parking infrastructure, including tight budgets, unique demographics of campus visitors, sustainability requirements, logistical differences between student and faculty parking, and more. Every university campus is so unique that trying to generalize its transportation challenges is nearly impossible.
Digital parking solutions are tremendously helpful in all these problem areas, but, most importantly, the benefits are not exclusive to sophisticated, all-digital parking programs.
In other words, to get university parking programs to where they ideally want to be, digital providers must be prepared to work with where those programs are now. That might mean working within specific constraints or temporarily alongside legacy systems.
Digital parking is an integral first step to modernizing campus parking and providing the flexibility universities need to change and grow with
confidence. To help campuses start their journey to a modern parking system, digital providers must find ways to work within a wider spectrum of campus challenges and needs.
Why All-Or-Nothing Approaches to Digital Parking Can Hold Universities Back from Needed Change
Having some form of digital parking is beneficial on campus, even if it’s put alongside legacy systems. It can increase redundancy, provide more flexibility when there are rapid or unexpected changes, and lay the foundation for more data-driven operations.
So why haven’t we seen more adoption of digital parking tools in universities?
One major culprit is the approach taken by the digital providers themselves. For a long time, many in the digital parking space shared the message, “Go digital or get left behind.”
Indeed, during the pandemic, many universities ran headfirst into the constraints of a hardware-only system. Suddenly, contactless payments became a necessity, and many campus parking programs were forced to make a tough choice: implement digital parking payments rapidly or risk losing parking revenue altogether.
At least for a while, it seemed like everyone was running towards an all-digital future. But in the years following the pandemic, that sunny, digital-only outlook has shifted slightly. Digital solutions offer operational flexibility that many legacy on-street hardware pieces cannot match, which is precisely why high digital adoption remains the end goal for many parking operations.
However, it’s much more difficult to successfully lay the groundwork for successful digital adoption if we ignore the realities of what many university parking programs are dealing with on the ground.
Most universities are required, either because of logistical or cultural constraints, to offer a spectrum of payment options. The most common roadblocks for adding a digital option are:
● Accessibility concerns: Digital parking is convenient for many people, but not all. Some worry that an all-digital approach can potentially limit parking access for less tech-savvy parkers or visitors without access to smartphones.
● Legal restrictions: Some municipalities define what payment methods must be available for parking in public facilities. While these constraints do not limit most universities, they can lead to hesitation or confusion among stakeholders.
● Limited resources: Budgets, time, and manpower are limited on many campuses. Fully digital approaches often require investments in signal boosters, updated signage, and other expenses.
● Worries of complexity: There are some concerns that quickly replacing legacy hardware with digital options will complicate operations unnecessarily.
● Procurement restrictions: Some universities worry that being locked in with a single vendor will be too restrictive and increase their risk for outages.
● Cultural pushback: Change often comes with friction, and before new payment methods can be introduced, they frequently need signoff from student groups, faculty, and staff.
When digital parking is pitched to universities solely as a replacement for their existing systems, all the above factors can quickly shut down the discussion of adding a digital option entirely. This attitude, unfortunately, holds universities back from gaining the flexibility they desperately need.
“Go digital or get left behind” needs an update. Otherwise, we risk overlooking the campuses that require digital solutions the most.
Instead, it’s time for those in the parking industry to change our approach, finding more holistic ways for digital parking solutions to integrate into university parking systems, regardless of their complexity or hardware requirements.
Digital parking platforms have expanded to encompass everything from short-term parking payments and validations to digital parking permits and License Plate Recognition (LPR) for garages.
...it’s time for those in the parking industry to change our approach, finding more holistic ways for digital parking solutions to integrate into university parking systems, regardless of their complexity or hardware requirements.
New Guidance for Evaluating Digital Parking on Campus
Since digital parking was introduced, it’s evolved considerably. Digital parking platforms have expanded to encompass everything from short-term parking payments and validations to digital parking permits and License Plate Recognition (LPR) for garages.
This can be overwhelming for operations managers on small campuses who are unsure where to start. Regardless of any overarching goals, here are some ways to assess how to make digital parking for any number of unique needs.
First, both technology providers and universities need to identify where they are on the parking payment spectrum. Are they still relying on coin-fed meters and cash, multi-unit pay stations that take credit cards, or a mix of digital and physical options?
What physical hardware and systems (e.g., pay stations, hang tags, coin-fed meters) are they currently using and where? Which are tied to specific requirements (ADA, legal requirements, etc.), and which have become entrenched in the campus parking culture?
With the expectation that replacing existing systems may be off the cards for many campuses in the short term, institutions and digital providers can use the answers to these questions to create an action plan that will provide the benefits of digitized parking
while still addressing budgetary constraints, logistical challenges, and stakeholder concerns.
Figuring out how digital parking options can work alongside existing systems makes it easier to get buy-in from stakeholders and to work within the constraints on campus. This approach will also give teams a chance to determine any necessary integrations for a smooth transition.
Second, set some achievable goals. We’ve seen universities implement digital parking for a wide variety of reasons, including:
● Adding more convenient visitor parking options.
● Implementing daily-decision parking for students and faculty on campus.
● Consolidating visitor parking and permitting systems.
● Reducing cash handling risks.
● Allowing campuses to create new or expanded paid parking without moving or adding payment hardware.
● Changing the parking culture to be more sustainable.
Having both short and long-term goals in mind during implementation ensures that technology providers can address immediate concerns while leaving the foundation to scale up operations in the future. Put another way, campuses should be careful not to invest in a digital option that will need to be replaced (and therefore incur more cost) when they’re ready to grow.
?
In terms of end-goals, if other universities are achieving your idealized version of parking, see what tools they’re using.
Next, it’s essential to choose the right provider. The easiest place to start is by seeing what’s being used in nearby institutions and cities. If a digital solution is already popular in neighboring areas, it can make for a smoother introduction on campus. In terms of end-goals, if other universities are achieving your idealized version of parking, see what tools they’re using. You can then work backwards and see which of those tools fit your short-term needs while having the confidence that they can grow into a more complex solution.
The End-Goal: Flexible Digital Parking Management at Stanford University
To demonstrate how smaller, incremental digital implementations can benefit universities, let’s consider what an ideal end goal looks like. Stanford University recently achieved incredible success with an all-digital rollout for its visitor parking, something that may feel out of reach for many universities. Let’s consider how they did it. Until relatively recently, Stanford took a hybrid approach when it came to visitor parking on campus, using digital-only parking in some areas and a mix of digital with pay stations in others. Stanford’s digital transformation didn’t happen overnight and was motivated by several significant factors:
● First, accepting cash requires the contracting of a security firm in addition to campus police, leading to exceptionally high operational costs. They also experienced a cash shrink rate above 5%, which was unusually high and with no immediate recourse.
● Second, the campus itself was expanding and changing
rapidly, adding new parking in some areas and eliminating it in others. To maintain the same hybrid approach to parking, this meant physically moving and relocating pay stations. In many cases, there was no suitable place to install them. When Stanford assessed its immediate parking goals, the hardware itself was arguably the most significant point of friction. And, like many institutions, the pandemic provided an unprecedented opportunity to make drastic changes. This led to Stanford taking the radical move of taking out all 47 of the campus’s pay stations and replacing them with digital-only parking zones in 2022 – and the campus now has over 15,000 active digital parking users.
What Stanford Teaches Us About Implementing Digital Parking on a Smaller Scale
So, what can Stanford’s successful digital transformation teach smaller institutions that are just starting to modernize their parking?
1. Even a smaller-scale implementation can lead to significant results: It’s important to note that Stanford started with exclusive digital parking in only a few areas on campus as a pilot. This allowed their operations team, stakeholders, and visitors to become comfortable with the technology, paving the way for a more significant transformation.
2. Holding onto legacy systems can lead to headaches: For many universities, having some form of payment hardware is inevitable, but clinging to legacy systems and the status quo often causes operational headaches and losses.
3. Universities often aren’t bound by state requirements: When universities assess their parking requirements in relation to the surrounding cities and towns, it can sometimes mislead them into thinking they have to adhere to the rules. Part of why Stanford was able to achieve what they did was by understanding that laws requiring a cash payment option for municipal parking in California did not apply to it.
4. Buy-in was essential: Creating a comprehensive communication plan was crucial to get buy-in for digital-only parking. It can’t be done on the operations side alone.
5. Once you create a foothold, the climb is steady: Stanford went from having no digital parking to having all-digital visitor parking in nine years. It’s hard to know how you can expand your digital systems (and how quickly) until you put them on campus.
6. Start with short-term needs: Stanford didn’t initially adopt digital parking to digitize their visitor parking, and if they tried to convince campus stakeholders to do that from the beginning, they probably would not have succeeded. The most successful digital parking implementations start by addressing short-term and critical institutional needs.
The long-term benefits of digital solutions on campus can only start by finding where your campus currently sits on the technology spectrum and identifying the areas where digital parking will have the most immediate impact.
The Best Approach to Digital Parking on Campus: Your Way
While large, complex university parking operations are taking bold steps with digital technology, it’s important to remember these dramatic transformations are just the end point of more minor, more incremental changes.
At a time when many universities are struggling with aging 2G networks, changing expectations, tight budgets, and other challenges, it’s more important than ever for digital parking providers to meet universities where they are, so they can better get to where they need to be.
Digital parking can provide massive benefits for university and college campuses, but only if digital parking providers are willing to work within constraints. Smaller-scale digital rollouts can help smaller institutions lay the groundwork for larger changes, making it easier to gain buy-in from drivers and stakeholders, and finding holistic ways for digital parking to integrate within larger payment infrastructures. ◆
MELISSA YATES, PTMP , is a Partner Program Manager for ParkMobile by Arrive and a member of IPMI’s Technology Committee. She can be reached at melissa.yates@arrive.com
BRIAN SHAW, PTMP , is a Consultant and Practice Builder with Kimley-Horn and a member of IPMI’s Sustainable Mobility Task Force and Education Development Committee. He can be reached at brian.shaw@kimley-horn.com
MATTHEW BROWN is the Director of Operations for Stanford University. He can be reached at matbrown@stanford.edu
...it’s more important than ever for digital parking providers to meet universities where they are, so they can better get to where they need to be.
What’s Your Next Step?
“For parking, transportation, and mobility professionals, the PTMP credential is a catalyst on the path to reaching your highest potential.”
Brandon Patocka, PTMP
Engineering Technician
City of Omaha, Nebraska
Click here to find out why Brandon earned his PTMP and how it impacted his career.
IPMI Events Calendar
2025
OCTOBER
OCTOBER 8
Free Virtual Frontline Training
Introversion & Extroversion: What’s Your Personality Superpower?
OCTOBER 14
Free IPMI Higher Education Member Roundtable
OCTOBER 16
Free Member Chat New Members
OCTOBER 21, 23, 28, & 30
Online, Instructor-Led Learning Parksmart Advisor Training
OCTOBER 22
Free Learning Lab
Directed Enforcement: The Future of Effecience & Smart Management Presented by SpotGenius
OCTOBER 29
Call for Awards Ends
NOVEMBER
NOVEMBER 5
IPMI Webinar
Building Blocks: Understanding the Impacts of Policy on Your Operations, Presented by the IPMI Policy & Legislative Cohort
NOVEMBER 12
Free IPMI Municipal Member Roundtable
Virtual Roundtable is limited to municipal/city members.
NOVEMBER 20
Free Member Chat APO
DECEMBER
DECEMBER 9
Free IPMI Member Roundtable
Hosted by the IPMI Planning, Design, & Construction Committee: a discussion on Municipal Event Parking and Curb Operations.
DECEMBER 10
Free IPMI & Partner Webinar IPMI, OMF, and NACTO present Curb Control: Building Modern Programs for Dynamic Streets
DECEMBER 11
Free Member Chat New Members
DECEMBER 17
Free Virtual Frontline Training
Real-time GEO Data Mapping: Overcome Workforce Shortages While Boosting Enforcement Productivity.
STATE & REGIONAL CALENDAR
Industry Events and State & Regional Calendar 2025
OCTOBER 1-3
New York State Parking and Transportation Association (NYSPTA) Annual Fall Conference
Ithaca, NY
OCTOBER 14-16
Mid-Atlantic Parking & Transportation Association (MAPTA) Fall Conference & Trade Show
Ellicott City, MD
OCTOBER 14-17
Campus Parking and Transportation Association (CPTA) Annual Conference Arlington, TX
APRIL 27–29
Texas Parking & Transportation Association (TPTA) Annual Conference & Trade Show San Antonio. TX
MAY 26–29
Parking & Transportation Association of Pennsylvania (PTAP) Annual Conference & Trade Show Bethlehem, PA
OCTOBER 21–23
Pacific Intermountain Parking & Transportation Association (PIPTA) Conference & Expo Eugene, OR
OCTOBER 22
Michigan Parking Association (MIPA) Fall Conference
Ann Arbor, MI
OCTOBER 27–29
Southwest Parking & Transportation Association (SWPTA) Annual Conference Las Vegas, NV
2026
SEPTEMBER 15–18
Carolinas Parking & Mobility Association (CPMA) Greenville, SC
OCTOBER 13–16
Mid-Atlantic Parking & Transportation Association (MAPTA) Fall Conference & Trade Show Williamsburg, VA
NOVEMBER 3–6
California Mobility and Parking Association (CMPA) Annual Conference & Tradeshow Lake Tahoe, CA
NOVEMBER 17-20, 2025
Florida Parking & Transportation Association (FPTA) Annual Conference and Tradeshow Miami, FL
OCTOBER 20–22
Pacific Intermountain Parking & Transportation Association (PIPTA) Conference & Expo Spokane, WA
NOVEMBER 30–DECEMBER 4
Mid-South Transportation & Parking Association (MSTPA) and Florida Parking & Transportation Association (FPTA) Joint Conference & Tradeshow Miramar Beach, FL
Stay up to date on industry events and activities! Visit parking-mobility.org/calendar for the latest updates.
