PREPARED FOR
Bozorgi
Family
Diamond T Land & Cattle
Joe and Paige Sorce Dr Virginia Wade
Thank you for the opportunity to consider selling your incredible residence with NeVille | Asbell | Real Estate! We look forward to working together, and ultimately selling your property.
We understand our unique and competitive Jackson Hole market, its inventory and annual sales, and what attracts buyers to certain property types in the Jackson area.
We look forward to investing the time to learn and appreciate the unique characteristics of your property, and will utilize these to present your home to the market.
In the following pages, you will fnd useful information on our team’s expertise, our powerful afliations, and our thoughtful marketing process, coupled with our personable approach to working with you every step of the way.
Sincerely,
NeVille | Asbell | Real Estate
David A, NeVille Shawn M. Asbell
YOUR LOCALLY OWNED BROKERAGE IN
JACKSON HOLE
Keller Williams believes that real estate is a local business, driven by individual agents and the market share they’ve earned. As your team on the ground here in Jackson Hole, we have the inside knowledge of the community and the market that you need to make informed decisions.
As leaders in luxury, we are excited to share with you our key strategies that make us unique – from our proven techniques for fnding buyers to how we prepare and market properties.
We pride ourselves on our ability to move you from where you are now to where you want to be.
Your Dedicated Team
NeVille | Asbell | Real Estate - Consistently named a Top Producing Sales Team is comprised of successful, dedicated and experienced professionals, backed by years of luxury sales success, global connections, and the largest and most dynamic real estate brokerage in the region. NeVille | Asbell | Real Estate understands the Jackson Hole, Teton Valley and its surrounding areas markets.
David’s family extends back fve Wyoming generations. David was raised in Casper, Wyoming and Has been a resident of the Jackson hole area since 1988.
David and his family have been involved in Wyoming’s natural resources industry, the resort industry, tourism industry, and the real estate industry for the past 30+ years.
Shawn was born and raised on a cattle ranch in Wyoming. While growing up, Shawn was involved in family real estate development projects throughout the state.
Shawn and his wife Amy, who has been a Teton County school teacher for 20+ years, and is the co-owner of Jackson Hole Half Marathon, enjoy spending time raising their two children, while instilling in them a true appreciation for the quality of life that Jackson Hole has to ofer.
NEVILLE | ASBELL | REAL ESTATE
270 W Pearl Ave. Suite 101
Jackson Hole, WY 83001
307.690.3209 | Team@nasre.com
at $7,800,000
1
2
3
PREP FOR LAUNCH IMAGERY FLOOR PLAN
• Staging
• Landscaping / Curb Appeal
• Deep Clean
• Handyman Repairs
4
PRE-LAUNCH
• Finalize Text & Photography
• Special Invite Unveiling
• KW International Referral Network
• Select Broker Invite
• Broker Price Opinion
7
PRINT CAMPAIGN
• Look-Book
• Advertising Package
• Flyers
• Daytime Photography
• Twilight Photography
• Drone Footage
• Develop Marketing Text
5 EVENTS
• Special Unveiling Invite
• Broker Tours
• Open Houses
• Special Events
8
DIGITAL CAMPAIGN
• Featured on KW Pages
• Finalize Text & Photography
• NASRE & Luxury Website
• Social Media - E-Blast
• Comprehensive Floor Plan
• Matter Port 3D Tour
6
EMAIL CAMPAIGN
• Property Announcements
• MLS Email Broadcast
• Open House Invitations
• Targeted E-Blast campaigns to over 50,000 agents
HIGH-IMPACT PHOTOGRAPHY
Nearly all home buyers use the Internet when searching for a home. Professional listing photos are critical - they help determine the number of views your property will receive, and they trigger an emotional response in buyers.
THIS PROCESS INCLUDES:
• Scouting before the shoot
• Staging
• Art direction
• Lighting and angles
• Post production
TECHNOLOGY DRIVEN
MARKETING
When it comes to marketing, innovation has always been at the forefront. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties. By capturing the attention of prospective buyers and showcasing your home in the best light, video campaigns and visual storytelling are revolutionizing the industry.
Additionally, drone videography and photography can be used to create captivating marketing content that will set your property apart from the competition.
TRENDS
OVER THE TOP
PRINT MEDIA
It’s true that the digital landscape has changed the role of print media in real estate marketing, but print media is far from dead. In fact, when it comes to your real estate marketing plan, Keller Williams strategically places advertisements in top print media venues. Our advertisements are placed in local, regional, national, and international publications targeting specifc demographics.
PRINT MARKETING
Using our expert in-house and out-of-house designers, we create custom, luxury media packages for each listing. To give your marketing elements a luxurious edge, we partner with graphics companies that provide the industry standard in high-end printing.
750+ SITES
60 COUNTRIES
60M POTENTIAL BUYERS
16 LANGUAGE TRANSLATIONS
MAXIMUM
Keller Williams Real Estate Advertising Network has the Largest International Reach
As a result of our partnership with ListHub Global & Keller Williams, we are able to develop our international marketing strategy to make the selling process easier and to reach more clients worldwide than ever before.
Providing our clients with best-in-class technology, unmatched expertise, and world-class service is our top priority.
KW.COM
Consumers can access all the real estate information they need on the KW.com website, including local featured listings on the home page, and a mobile-optimized version.
• As Keller Williams agents, we receive text messages straight from consumers through our listings.
• The real-time open house search has increased open house visibility.
• We receive over 2.6 million unique visitors to our web network each month.
Jackson Hole Real Estate
INTERNET MARKETING
Extended Market Reach
As soon as you list, we’ll be able to access the Keller Williams Listing System (KWLS). Through this proprietary, exclusive system, your property will be marketed on-line 24/7 through more than 350 hightraffic search websites. KWLS integrates with other KW tools and facilitates syndication to the top websites while promoting your listing.
KWJACKSONHOLE.COM
In addition to our national and international websites, it is important to our professionals to have your listing beautifully represented on a local website as well. We know that buyers start their search on-line. Our Keller Williams Jackson Hole website is an excellent landing page. It is of utmost importance to buyers that they work with agents who know the ins and outs of the area that they are looking to invest and spend time in. Our agents have the most local experience of any other local brokerage.
INDIVIDUAL PROPERTY
WEBSITE
Individual property websites are built exclusively to showcase your specifc property. This website’s purpose is to highlight your home as a standout showcase listing while providing all-encompassing information in one location. This website features more than what is typically found on the MLS.
SOCIAL MEDIA
Social media marketing for real estate is more relevant than ever. With millions of people using social media around the world, you can see why it may be one of the most efective platforms for promoting your listing.
Because social media gives agents a better opportunity to interact with customers, it generally provides for a better engagement with potential buyers.
Pricing & Buyer
Expectations
Pricing your property competitively will generate the most activity from other agents and buyers.
THE RIGHT PRICE FOR ATTRACTING BUYERS
Agents and buyers will be more likely to take action if your property is priced competitively. A high price for your home may force you to drop the price of your listing below market value in order to compete with new, wellpriced properties.
ASKING PRICE
PERCENTAGE OF BUYERS WHO WILL LOOK AT PROPERTY
PRICING MISCONCEPTIONS
Your property’s value is determined by what a buyer is willing to pay and what a seller is willing to accept. Buying decisions are based on comparisons between your property and other nearby properties. Oftentimes, your frst ofer is usually your most competitive.
When we finalize the listing agreement, it is very important to price your property competitively.
What you paid
What another agent says
What you want
What your neighbor says
What you need Cost to rebuild today
It is easy for sellers to get caught up in a market with falling home values. It is possible to chase the market down, and miss target, if a seller is not aware of the current market.
Missed Opportunity
A GUIDE TO SELLING YOUR HOME
The right price is important.
• Price Competitively –
A property generates the most interest when it first hits the market.
• The number of showings is greatest during this time if it is priced at a realistic market value.
• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
• Many homes that start high end up selling below market value.
THE RIGHT PRICE IS IMPORTANT
• When a property frst hits the market, it generates the most interest.
• If a property is priced correctly, there will be a high number of showings and buyer tours during this period.
• A price that is set too high and then dropped later fails to generate a strong response. Home prices that start high may end up below market value.
IF YOU WANT TO COMPETE BE COMPETITIVE
• Short attention spans are characteristic of the buying market.
• Right from the start, you need to price your home correctly.
• A competitive price attracts buyers.
• It is difficult to sell a home that is overpriced.
• Our goal is to generate ofers before the market moves on to newer listings.
BUYERS
2022 BUYER INFORMATION SOURCES
the best possible price 14% Help understanding the sale terms
Help finding the right home to purchase 7%
Obtaining pricing of comparable homes 6% Help with completing paperwork Determining what the buyer can aford
the neighborhood 1%
Finding qualified renters for the buyer’s property