Marketing Your Listing

Keller Williams Jackson Hole

Each Office is independently owned and operated

kwjacksonhole.com

PREPARED FOR Diamond T Land & Cattle

Thank you for the opportunity to consider selling your incredible residence with NeVille | Asbell | Real Estate! We look forward to working together, and ultimately selling your property.

We understand our unique and competitive Jackson Hole market, its inventory and annual sales, and what attracts buyers to certain property types in the Jackson area.

We look forward to investing the time to learn and appreciate the unique characteristics of your property, and will utilize these to present your home to the market.

In the following pages, you will find useful information on our team’s expertise, our powerful affiliations, and our thoughtful marketing process, coupled with our personable approach to working with you every step of the way.

Sincerely,

NeVille | Asbell | Real Estate

David A, NeVille Shawn M. Asbell

YOUR LOCALLY OWNED BROKERAGE IN JACKSON HOLE

Keller Williams believes that real estate is a local business, driven by individual agents and the market share they’ve earned. As your team on the ground here in Jackson Hole, we have the inside knowledge of the community and the market that you need to make informed decisions.

As leaders in luxury, we are excited to share with you our key strategies that make us unique – from our proven techniques for finding buyers to how we prepare and market properties.

We pride ourselves on our ability to move you from where you are now to where you want to be.

Your Dedicated Team

NeVille | Asbell | Real Estate - Consistently named a Top Producing Sales Team is comprised of successful, dedicated and experienced professionals, backed by years of luxury sales success, global connections, and the largest and most dynamic real estate brokerage in the region.

NeVille | Asbell | Real Estate understands the Jackson Hole, Teton Valley and its surrounding areas markets.

David’s family extends back five Wyoming generations. David was raised in Casper, Wyoming and Has been a resident of the Jackson hole area since 1988.

David and his family have been involved in Wyoming’s natural resources industry, the resort industry, tourism industry, and the real estate industry for the past 30+ years.

NEVILLE

| ASBELL | REAL ESTATE

270 W Pearl Ave. Suite 101

Jackson Hole, WY 83001

307.690.3209 | Team@nasre.com

Shawn was born and raised on a cattle ranch in Wyoming. While growing up, Shawn was involved in family real estate development projects throughout the state.

Shawn and his wife Amy, who has been a Teton County school teacher for 20+ years, and is the co-owner of Jackson Hole Half Marathon, enjoy spending time raising their two children, while instilling in them a true appreciation for the quality of life that Jackson Hole has to offer.

Notable Sales

Indian Springs Ranch Listed at $15,600,000

Indian Springs Ranch Listed at $7,800,000

Indian Springs Ranch Listed at$9,295,000

Crescent H Ranch Listed at $18,000,000

Meadow Road Listed at $14,450,000

Middle Meadow Rd Listed at $16,900,000

3 Creek Ranch Listed at $12,500,000 Pacific Creek Listed at $9,250,000

Gros Ventre North Listed at $7,250,000

KELLER WILLIAMS #1

As the world’s largest real estate franchise by agent count in the world and leader in unit and sales volume in the United States Keller Williams dominates the landscape in global real estate.

We offer comprehensive services to investors, property owners, tenants, and developers around the world.

We know the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.

192,742 AGENTS WORLDWIDE

50 REGIONS

1,100 OFFICES

18,295 LUXURY SPECIALISTS

MARKETING TIMELINE

1 PRE LAUNCH

• Staging

• Landscaping / Curb Appeal

• De-clutter Assessment

• Deep Clean

• Handyman Repairs

4 LISTING LAUNCH

• MLS Syndication & KWLS

• International Sites

• KW National Referral Network

• Landing Pages

2 IMAGERY

• Daytime Photography

• Twilight Photography

• Aerial Footage

• Lifestyle Video

• Virtual Tour

5 SIGNAGE

• For Sale Sign

• Open House Signs

• Descriptive Signage

3 FLOOR PLAN

• Comprehensive Floor Plan

• Virtual Walk-through

• Matterport 3D

• 360° Tour

6 EMAIL CAMPAIGN

• Property Announcement

• MLS Email Broadcast

• Open House Invitations

• Targeted E-Blast campaigns to over 50,000 agents

7 PRINT CAMPAIGN

• Brochures

• Advertising Package

• Flyers

• Postcards

8 DIGITAL CAMPAIGN

• Featured on KW Pages

• Lead Generation Campaigns

• Social Media

• KW Command Integration

• Syndication to over 750 sites

9 EVENTS

• Broker Open

• Broker Tour

• Open House

• Special Events

HIGH-IMPACT PHOTOGRAPHY

Nearly all home buyers use the Internet when searching for a home. Professional listing photos are critical - they help determine the number of views your property will receive, and they trigger an emotional response in buyers.

THIS PROCESS INCLUDES:

• Scouting before the shoot

• Staging

• Art direction

• Lighting and angles

• Post production

TECHNOLOGY DRIVEN MARKETING

When it comes to marketing, innovation has always been at the forefront. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties. By capturing the attention of prospective buyers and showcasing your home in the best light, video campaigns and visual storytelling are revolutionizing the industry.

Additionally, drone videography and photography can be used to create captivating marketing content that will set your property apart from the competition.

3D MATTERPORT

With this cutting-edge technology, we bring listings to life with immersive experiences that break the mold of traditional virtual tours. A Matterport 3D Showcase allows home buyers to move around a property and see it from different angles. With one shoot, we can deliver all the visual marketing assets you need.

It’s true that the digital landscape has changed the role of print media in real estate marketing, but print media is far from dead. In fact, when it comes to your real estate marketing plan, Keller Williams strategically places advertisements in top print media venues. Our advertisements are placed in local, regional, national, and international publications targeting specific demographics.

Keller Williams Jackson Hole invites you to enjoy this complimentary issue. Learn more about them on page 92 and see their featured properties on pages 94-95. Keller Williams Jackson Hole |

PRINT MARKETING

Using our expert in-house and out-of-house designers, we create custom, luxury media packages for each listing. To give your marketing elements a luxurious edge, we partner with graphics companies that provide the industry standard in high-end printing.

MAXIMUM WEBSITE EXPOSURE

Keller Williams Real Estate Advertising Network has the Largest International Reach

750+ SITES

60 COUNTRIES

60M POTENTIAL BUYERS

16 LANGUAGE TRANSLATIONS

As a result of our partnership with ListHub Global & Keller Williams, we are able to develop our international marketing strategy to make the selling process easier and to reach more clients worldwide than ever before.

Providing our clients with best-in-class technology, unmatched expertise, and world-class service is our top priority.

KW.COM

Consumers can access all the real estate information they need on the KW.com website, including local featured listings on the home page, and a mobile-optimized version.

• As Keller Williams agents, we receive text messages straight from consumers through our listings.

• The real-time open house search has increased open house visibility.

• We receive over 2.6 million unique visitors to our web network each month.

Jackson Hole Real Estate

INTERNET MARKETING

Extended Market Reach

As soon as you list, we’ll be able to access the Keller Williams Listing System (KWLS). Through this proprietary, exclusive system, your property will be marketed on-line 24/7 through more than 350 hightraffic search websites. KWLS integrates with other KW tools and facilitates syndication to the top websites while promoting your listing.

KWJACKSONHOLE.COM

In addition to our national and international websites, it is important to our professionals to have your listing beautifully represented on a local website as well. We know that buyers start their search on-line. Our Keller Williams Jackson Hole website is an excellent landing page. It is of utmost importance to buyers that they work with agents who know the ins and outs of the area that they are looking to invest and spend time in. Our agents have the most local experience of any other local brokerage.

INDIVIDUAL PROPERTY WEBSITE

Individual property websites are built exclusively to showcase your specific property. This website’s purpose is to highlight your home as a standout showcase listing while providing all-encompassing information in one location. This website features more than what is typically found on the MLS.

SOCIAL MEDIA

Social media marketing for real estate is more relevant than ever. With millions of people using social media around the world, you can see why it may be one of the most effective platforms for promoting your listing.

Because social media gives agents a better opportunity to interact with customers, it generally provides for a better engagement with potential buyers.

Pricing & Buyer Expectations

Pricing your property competitively will generate the most activity from other agents and buyers.

THE RIGHT PRICE FOR ATTRACTING BUYERS

Agents and buyers will be more likely to take action if your property is priced competitively. A high price for your home may force you to drop the price of your listing below market value in order to compete with new, wellpriced properties.

ASKING PRICE

WILL LOOK AT PROPERTY

PERCENTAGE OF BUYERS WHO

PRICING MISCONCEPTIONS

Your property’s value is determined by what a buyer is willing to pay and what a seller is willing to accept. Buying decisions are based on comparisons between your property and other nearby properties. Oftentimes, your first offer is usually your most competitive.

When we finalize the listing agreement, it is very important to price your property competitively.

What you paid What another agent says

What you want What your neighbor says

What you need Cost to rebuild today

BUYER’S MARKET

It is easy for sellers to get caught up in a market with falling home values. It is possible to chase the market down, and miss target, if a seller is not aware of the current market.

A GUIDE TO SELLING YOUR HOME

Price Competitively – The First 30 Days Are Critical

The right price is important.

•

• The number of showings is greatest during this time if it is priced at a realistic market value.

A property generates the most interest when it first hits the market.

• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.

• Many homes that start high end up selling below market value.

THE RIGHT PRICE IS IMPORTANT

• When a property first hits the market, it generates the most interest.

• If a property is priced correctly, there will be a high number of showings and buyer tours during this period.

• A price that is set too high and then dropped later fails to generate a strong response. Home prices that start high may end up below market value.

IF YOU WANT TO COMPETE BE COMPETITIVE

• Short attention spans are characteristic of the buying market.

• Right from the start, you need to price your home correctly.

• A competitive price attracts buyers.

• It is difficult to sell a home that is overpriced.

• Our goal is to generate offers before the market moves on to newer listings.

WHAT BUYERS WANT FROM THEIR AGENTS

14% Help understanding the sale terms

7% Obtaining pricing of comparable homes

52% Help finding the right home to purchase

5%

Determining what the buyer can afford

3% Finding and arranging finance options

11% Help negotiating the best possible price

6% Help with completing paperwork

1% Educating buyers about the neighborhood

1% Finding qualified renters for the buyer’s property