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CYCLE SERVICE OFO REVEALS SHEFFIELD SUCCESS For the first time in the UK a dockless bike scheme is sharing usage data, providing a never before seen insight into Sheffield’s cycling habits. The city was ofo’s first in the north of the UK and follows successful launches in Cambridge, Oxford, London and Norwich. The scheme is already used by 200m users in 21 countries to make 32m trips every day. The company recently announced plans to launch in nearby Leeds. Over 28,000 trips have been made in the steel city on ofo bikes so far, with figures showing almost a 20% rise from January to
February. As a result, the company will be adding 300 new bikes in Sheffield at the end of this month. Some 13,232 trips were made in January, growing to over 15,000 in February, proving that the scheme rose in popularity even from the initial period of excitement immediately after launch. There have been 6,220 unique users in Sheffield up to the 11th of February, with more signing up every day. Unusually, the majority of the trips have taken place between 3pm and 5pm each day, proving that ofo users are not limited to commuters. Around 550 trips are made
each morning between 7am and 9am, rising to a peak of around 1,100 between 3pm and 5pm.
Unsurprisingly, the locations where journeys begin have been focused within the city centre, with Kelham Island Museum, Sheffield Train Station and the university campuses the most popular of all. With the average trip lasting around 14 minutes and users travelling just over 1.4km, the top destinations are also within the city centre. However, the suburbs of Broomhill, Nether Edge and Walkley remain popular end points,
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hinting at a large usage from Sheffield’s student population. Joseph Seal-Driver, ofo’s general manager for the UK & Ireland, said: “The initial uptake in Sheffield has been nothing short of fantastic. We are pleased to see usage numbers grow each month, and as the days get longer and the weather improves, we expect to see more and more Sheffield residents adopting ofo bikes as their go-to mode of transport” How it works ofo’s eye-catching yellow bikes are hired through a smartphone app for just 50p for 30 minutes and
can be picked up and dropped off anywhere that bike parking is allowed. ofo does not require riders to pay a deposit before use. To access a bike, riders can simply download the ofo app and unlock their nearest bike via Bluetooth connection. Once their ride is complete, users simply close the lock to complete their ride and make it available for the next person to use. ofo also employs geofencing technology to ensure that riders use the bikes within the designated ‘Home Zone’ which is clearly visible in the app.
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