The Most Luxurious Ski Chalets In The World For Your Dream Holiday
DELUXE HOLIDAY EDITION ISSUE 04 | JAN - FEB 2018
Dear Valued Reader, It is our privilege to welcome you to the latest edition of TLN Magazine, your gateway to the latest news in the world of luxury! Through this bimonthly publication, you will be able to stay abreast on the latest high-end products, services, and trends globally. In this edition, you will have an overview of some of our international members from different luxury industries. You will also witness some high-end events from influential brands. Watch out for the upcoming issues, we are going to take you in to a deeper j ourney to explore more detailed topics that cover a range of topnotch brands from the luxury industry. We will also feature some of the exciting affinity marketing proj ects that The Luxury Network is working on. You may take this publication as your personal lifestyle guide to the products and services to live the lush life and activities you truly deserve.
Ambassador Fares Ghattas Editor-in-Chief / Global CEO
HIGHLIGHTS JAN - FEB The Pony Club (Singapore Polo Club)
FG Realty Qatar
E HELP YOU MAKE THE GHT MOVE
Phone: +974 4042 7114 Mobile: +974 3324 4344 Email: ebsite:
TLN Australia Travelling in Style with Mercedes-Benz
The Most Luxurious Ski Chalets In The World For Your Dream Holiday
Alexander James and Sunseeker London Collaboration
Exclusive Bordeaux Wine Tasting With TLN New Zealand Members
TLN Russia Hosts Directors New Year Event
The Art of Gifting
Art makes a timeless gift for a loved one and is a perfect opportunity to buy something that is unique and handmade. Art makes a timeless gift for a loved one and is a perfect opportunity to buy something that is unique and handmade. A collection of small, beautiful Aboriginal and Contemporary artworks is beautifully showcased at Mitchell Fine Art and offers the solution for that hard to buy person. With all works under 1m in width and height the exhibition features art works on a small scale showcased in a salon style hang. Large groupings of paintings, watercolours and ceramics are all presented together in a visually stimulating display. Salon-style hanging dates back to 17th century Paris and involves grouping art pieces together. With no rules on how to display works salon hanging offers the advantage of following simple colour combinations or a theme for a wall.
The gallery also holds a series of exhibition openings and artists talks providing the opportunity to engage with the artists and learn about their artistic practices and inspiration. With an extensive inventory of high-quality artworks and the business’ long-term expertise in the art world Mitchell Fine Art delivers a quality experience for anyone visiting the gallery. Mitchell Fine Art is located at 86 Arthur St, Fortitude Valley, Brisbane. The gallery can be followed on Facebook or Instagram or sign up to the gallery’s mailing list to receive information on exhibitions and events.
Viewers are inspired to not think big but to take time to look at the smaller things and to be encouraged to be adventurous in displaying art. ‘Petite’ demonstrates how art lovers and enthusiasts can start small and create their own works of art. Mitchell Fine Art is a modern new gallery in Fortitude Valley in Brisbane. The gallery showcases a selection of Australia’s leading Contemporary and Aboriginal artists and presents an annual calendar of solo and group exhibitions.
p: +61 7 3254 2297 e: firstname.lastname@example.org www.mitchellfineartgallery.com
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SOUTH YARRA ELITE LIVING CONSTRUCTION UNDERWAY COMPLETION 2019
EARN UP TO 2 MILLION QANTAS POINTS* *Members who purchases these eligible properties could earn one Qantas Point for every two dollars paid to the vendor or its representative on the deposit and the balance of the purchase price up to a maximum of 2,000,000 Qantas Points. For example, if you bought a property for $300,000, you could earn 150,000 Qantas Points. *You must be a member of the Qantas Frequent Flyer program to earn points. Membership and the earning and redemption of points are subject to the terms and conditions of the Qantas Frequent Flyer program available at qantas.com/terms. By purchasing an eligible property through an accredited real estate agent of LK Property Group, members could earn Qantas Points. Points will not be earned on any government taxes and charges paid, including stamp duty. The Property must be purchased through a real estate agent accredited by LK Property Group. â€œEligible propertyâ€? means a new residential property that: 1. Developed by LK Property Group and 2. has been identified by LK Property Group or its accredited agents as a property for which purchasers are eligible to earn Qantas Points; and 3. has been purchased from an agent accredited by LK Property Group (a list of accredited agents is available at www.lkproperty.com.au). You must provide your Qantas Frequent Flyer membership number to the accredited agent prior to the payment of the deposit. Qantas Points will be credited to the nominated Qantas Frequent Flyer account(s) (a maximum of 20 accounts may be nominated) in two stages. Stage 1: upon the contract becoming unconditional and full deposit being paid. Stage 2: upon settlement of the Property and the balance of the purchase price being paid. Points will be credited to the Qantas Frequent Flyer account(s) within 6 weeks after payment has been received under each qualifying stage. To find out more, visit www.lkproperty.com.au. Maximum stamp duty savings are achieved by signing a purchase contract for an apartment prior to the commencement of construction. This offer applies to all contracts signed on or after 01/01/17.
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The NEW expedition class:
New state-of-the-art expedition ships explore remote destinations of the world
t may seem as though the entire world has been explored, however, genuine voyages of discovery are still possible. With its two ships, the 5-star HANSEATIC and 4-star BREMEN, Hamburg-based Hapag-Lloyd Cruises has been operating successfully in the luxury cruise expedition segment for over 25 years. In 2016, looking to achieve 5-star luxury standards, Hapag-Lloyd Cruises announced news of two newbuild expedition vessels, HANSEATIC nature and HANSEATIC inspiration, the latter to be operating for the international, English-speaking marketplace. Following 20 months of construction, these are scheduled to launch respectively in April of 2019, HANSEATIC inspiration in October of that year. The 230-guest, state-of-the-art HANSEATIC inspiration will be cruising in untouched, unspoilt polar regions, not only in the Arctic and Antarctic but also in warmer water destinations such as Cape Verde, the Great Lakes, South America and Amazon. HANSEATIC inspirationâ€™s adventurous guests can look forward to a choice from short, 4-day cruises to the Frisian Islands, or the longer, 20-day expedition trips to the Arctic and Antarctic. Expedition Amazon from Belem to Iquitos sails upstream on the Upper and Lower Amazon with numerous expedition activities and Zodiac landings. After almost a decade, Hapag-Lloyd Cruises will be returning in the summer of 2020 to the Great Lakes in North America. A retractable bridge wing, the special design of the HANSEATIC inspiration, makes it possible for the ship to pass through the narrow locks in this region. 46
Alongside the highest ice-class for passenger ships, PC6, the 17 Zodiacs, some of which will have eco-friendly electric drive systems, will make it possible to land in otherwise inaccessible expedition areas that do not have landing stages; and there will also be a marina at the stern for warm-water activities such as kayaking and stand-up paddling. Relaxing on board after exhilarating outdoor experiences, the spa, beauty and fitness area await; an Observation Deck and Lounge as well as an interactive Knowledge Studio. HANSEATIC inspiration will boast three restaurants - with no extra surcharges applying and with flexible dining times and seating. â€œInspired by natureâ€? is the creative concept, which sets the highest standards in interior design with organic materials, colours and shapes, as well as in the spacious, experience-oriented design of the external deck. A particularly innovative feature is the extendable glass balconies on the Sun Deck, when guests will feel like they are floating above the water; and in the 120 spacious, outside suites and cabins - with six different types to choose from - large panoramic windows and balconies enable guests to be so close to nature. Guest can even stand on the deck track on the bow of the ship - front row seats for viewing natural wonders, even closer than the Captain himself. UK Reservations: 0800 0513829 (English-speaking hotline) hl-cruises.com December 2017
Experience the Extraordinary
Cape Kidnappers Heletranz is renowned for creating unique, tailored excursions where anything’s possible—turning your dreams into a once-in-a-lifetime experience. We specialise in creating exclusive experiences for discerning travellers and New Zealand is our playground. Home to some of the world’s finest golf courses and lodges, the keen golfer will be spoilt for choice. Let us take you on a stunning scenic helicopter flight to one or more of these idyllic spots, maybe with a stop at a vineyard on Waiheke Island.
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This is the ultimate luxury—there is no better way to see New Zealand than from the skies and it is our commitment to quality with a personal touch, that ensures your experience will be seamless from start to finish.
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Home and Away
Struggling to commit to that much needed holiday due to a house move? You can do both, with Home Move Consultants.
The Home Move Consultants
As Dorothy from The Wizard of Oz once said, there really is no place like home.
Home Move Consultants understand how important this statement is – it is, after all, an ethos they associate with. They recognise how important it is to get away
from the day-to-day, and take a break. Understandably, it might be considered completely reckless to contemplate a holiday while planning a big house move. These two lifestyle choices do not a happy union make.
Stop there. Don’t cancel your dream trip just yet. Home Move Consultants can
make it possible to have your cake and eat it too. Home Move Consultants offer more than just relocation services. They offer bespoke home moving packages that are tailored to every individual - managing as little or as much of your home move
as you’d like. From packing and acquiring appropriate storage facilities, to hotel bookings and the cleaning of all household linen. In fact, if you advise Home
Move Consultants on what you need, then they can offer an extensive personalised package.
Deborah Robinson and Charlotte Hepworth are the brains behind Home Move Consultants. They are both experienced business owners with a passion for
delivering a bespoke luxury service. Between them they have many years’ of positive results gained from working with individual clients and managing projects.
Their ‘little black book’ of contacts reads like a who’s who of relocation excellence. From local companies to large, well-established businesses, Home
Move Consultants work with the best estate agents, interior designers and removalists, to ensure clients have access to a secure, reliable network of professionals that offer complete peace of mind with their home move.
Home Move Consultants take great pride in their dedicated, service led approach.
So, while you kick back and enjoy your sun downers on that much needed
get-away, Home Move Consultants can guarantee that on your return all furniture will be in place, beds will be made and there will be a bottle of wine, ready for toasting new beginnings in your new home. Home Move Consultants want you to
relax and enjoy your move under their professional care and attention. Their aim is to make a stressful experience, a stress-free one. So, what are you waiting for?
Let’s get that holiday booked. We’ll have your new house ready for you on your return..
For more information on the services offered by Home Move Consultants, visit
their website at www.homemoveconsultants.co.uk or call Deborah / Charlotte on +44 7855 313097 You can also find the Home Move Consultants on Facebook, Instagram and on Twitter @homemovegurus
The most luxurious ski chalets in the world for your dream holiday
othing can beat a luxury ski chalet vacation: so now is the time to reserve your dream chalet for the holidays. We’ve hand-selected 4 outstanding chalets to provide a glimpse into the most exclusive ski locations in Europe, designed to inspire your own dream chalet holiday for 2017/2018. 4) Chalet Les Anges, Zermatt. Weekly rental price:$45,000 Chalet Les Anges is an outstanding and elegantly composed chalet, designed by the renowned interior architect Magali de Tscharner. The chalet features reclaimed wood throughout and is spread over three spectacular floors. Great care has been taken to create a warm and cozy ambiance utilizing the expertise of leading international lighting consultants. Its modern contemporary
style with the highest quality natural fabrics is counterbalanced by the symmetry of the furniture to enhance the feeling of warmth and luxury. Chalet Les Anges in Zermatt sleeps up to 14 people across 7 luxurious bedrooms and offers luxury living at its peak.
3) Chalet Marco Polo, Val d’Isère. Weekly rental price:$55,000 Some say: one of the most beautiful chalet in the world. Marco Polo is a world class uber-luxurious chalet. Situated in the heart of Val d’Isère yet set back from the main road, the chalet gives you privacy plus easy access to the center of this high
altitude resort. A true masterpiece of style, the Marco Polo has combined contemporary and traditional materials to create a chalet like no other. Rich and sumptuous, it has a lavish interior that quite literally energies with the light from its chandeliers. Faux fur, engraved wood and rustic stone features pervade the main rooms, but the real hidden treasure is the wellness suite. This slope-side chalet even has its own games room, with a dedicated snug for wine and cheese tasting, which makes for an elegant entertaining space. It’s bound to be love at first site for guests seeking an intimate, indulgent break in a luxurious chalet in Val d’Isere.
a beautiful stove and expansive wooded dining table, iterate the rustic motif that makes this the perfect alpine retreat. The living area is a sensation, with floor-to-ceiling windows providing spectacular views of the Chaudanne slopes to be enjoyed as you congregate around the roaring fire on the giant leather sofa. 1) Art Chalet, Courchevel 1850. Weekly rental price :$190,000 Whomever thought that mixing Picasso with a French Chalet would be a good idea is a genius. Bold, contemporary and ultra-stylish, it’s filled with avant-garde paintings, sculptures and designer furniture and fittings.
The 20,400sq ft chalet, located above Courchevel 1850, can be easily described with one word, extravagance with a weekly rental price of $190,000 a week. No wonder the regulars are Prince William and Kate Middleton, the Beckhams, George Clooney, Roman Abramovich and Giorgio Armani. Nothing less than spectacular, the chalet offers an expansive waterfall swimming pool, as well as a private nightclub, a cinema room, a gym, a games room and a casino room. These four full floors of extravagance will have you cutting your ski sessions short to come back and enjoy your spectacular lodgings. In-house staff will make your trip unforgettable. Article written by: Aline Fakhry
2) SHL Lodge, Meribel. Weekly rental price:$60,000 This is a fabulous choice for a luxury family ski holiday. The SHL Lodge in Meribel is the traditionalist’s haven. Though it’s filled with contemporary design features, the interior feels like something straight out of a fairytale. The architecture is reflective of the classic Savoyard style, and the fittings, which include 53
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Inspired by Ms Irene Ho, Head of DC Mission Singapore, CEO The Luxury Network Singapore Artworks and Graphics by kreativrudel, recommended advertising agency for Diplomatic Council members Text by euromarcom, recommended public relations agency for Diplomatic Council members
Welcome to the most exclusive spot in the Mediterranean.
Executive Double Room with Sea View
IBEROSTAR Grand Hotel Portals Nous ***** Portals Nous, Majorca
A beachfront 5 star ‘Adults Only’ Grand Boutique hotel where all your dreams will come true. It stands just a short distance from Puerto Portals, one of the Mediterranean’s best-known marinas and next to one of the top golf clubs, the Real Club de Golf Bendinat. The hotel is the work of Marcel Wander’s, one of the world’s leading designers, who has skilfully turned the entire hotel into a work of art. The facilities include four gastronomy spaces, a magnificent 650 m2 Biospa, an original range of themed rooms and truly exclusive amenities such as a butler service, personal shopper or yacht hire. An authentic dream for everyone who delights in luxury and sheer pleasure.
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Boatsters opens world’s first yacht office on a Pershing 88
he company Boatsters.com, a global rental platform for yachts & boats is moving their office from Amsterdam to the Mediterranean sea working remotely on a superyacht, the Pershing 88. They are the first ‘startup’ company in the world that has opened an office on a yacht. By making a deal with one of their clients, the owner of the yacht, they now rent out boats, sleep and have meetings on their own ‘aqua office’ while they sail from harbour to harbour, from client to client renting out boats. Prestige 88 owner The owner of the Pershing 88 is Roberto Vazquez. In 2014 he bought the ship with Lengers Yachts, a yacht dealer from Europe. The owner of Lengers is the uncle of Nick Gelevert, the founder of Boatsters. The yacht is being rented out through Boat62
sters for a few years now. Based on the personal and business relationship, Boatsters was able to make a deal with Roberto in order to move their office to the yacht. Vazquez: ‘Boatsters is not only a charter company, they have a new life concept which is about enjoy and improve your life.
When I met the young partners a while ago, I believed in them. They charter my yacht with success so I trust them. If you want to enjoy your life, you have to be a Boatster, just like them’. Yacht office The Pershing 88 is a perfect yacht
to have an office on. It has two double rooms and two twin cabins with an already existing office space available downstairs at the ship. To make room for the Boatsters team, theyâ€™ve decided to combine one double bedroom with the office space and salon to make sure the team has enough room for day to day tasks. The Pershing 88 can go 38 knots at maximum speed and has a cruising speed of 36 knots. Because Boatsters has a lot partners, clients and events to attend to, the Pershing 88 is an ideal way of transportation. For fun purposes the ship also has a tender with water ski facilities and meetings can be held at the front and rear deck. Harbour to harbour The yacht office is moored in Mallorca, cruising to all the major harbors such as Menorca, Ibiza, and Formentera, as well as all the coasts of the French and Italian Riviera. This year the Boatsters team will remain in the Mediterranean Sea, afterwards the yacht is transferred to the Caribbean Islands. By moving the yacht office along with the boating seasons spread over the globe, Boatsters keeps close to its direct target audience; the local boat owners, fleet operators and their rental clients. The live itinerary and location of the office yacht can be found on the website of Boatsters.
vative solution for the maritime industry, they made it possible to rent a boat as simple as booking a hotel room. Their hybrid business model provides owners the possibility to rent out their boats and yachts through the platform. Moreover, with the significant marketing power of Boatsters, fleet operators are also being provided with extra customers by listing their fleet on the platform. This unique offering combination gives the renter the opportunity to experience the charm of renting with a local boat owner or take advan-
tage of the professionalism of the affiliated partners of Boatsters. With the recently launched new label dubbed Boatsters Black, luxury yachts starting from 60 ft and upwards are now available for those clients with high demands and standards. Both owners and renters benefit from a global concierge service that takes care of all demands and special wishes. Through its innovative digital platform and influence, Boatsters connects customers to any boat, anywhere, anytime, making boating fun for everyone. www.boatsters.com
About Boatsters Boatsters is a world leading rental platform for yachts and boats, with a portfolio of over 10,000 rental boats spread across 63 countries. By developing an inno63
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summer specials MS EUROPA 2 presents
Enjoy attractive savings now! Only until 28 February 2018! Win your free trip on MS EUROPA 2!*
Experience the vibe of hip cities. Enjoy life on idyllic white beaches. Feel nature on a raft or zip line. Come aboard and enjoy freedom that takes you places on the EUROPA 2. Plenty of me time and unlimited variety for your personal summer dream in 2018! Our tip:
Fascinating diversity. Fantastic moments.
e.g. Abu Dhabi – Dubai
14 May – 22 May 2018, 8 days, cruise EUX1811 Sir Bani Yas/Ver. Arab. Emirate – Mina Khalifa/Menama/Bahrain – Khasab/Musandam/Oman – Muscat/Oman From
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cruise only, double occupancy, in a guaranteed Veranda or Ocean Suite (category 1 or 2) with a 28m² (301 ft²) living area and 7 m² (75 ft²) veranda
For more information, visit europa2-summer-specials.com
* Simply sign up for our very special “Time Out” newsletter at mytimeouts.co.uk
Advice and bookings at your travel agency or at Hapag-Lloyd Kreuzfahrten GmbH, Ballindamm 25, 20095 Hamburg, Germany, hl-cruises.com, firstname.lastname@example.org. Free phone 08000 513829 (English-speaking hotline)
Investment opportunities at your fingertips, at home or abroad.
Envestors is the leading private investor network for sophisticated investors, providing unparalleled access to pre-screened, high growth venture investment opportunities. Registering to become a member of our network is straightforward and free of charge. Contact Jessica Wilson, Investor Relationship Director E: email@example.com T +44 (0)20 7240 0202 | envestors.envestry.com Please note that investments of this nature carry risks as well as potential rewards. Envestors Limited is Authorised and Regulated by the Financial Conduct Authority (FCA) in the UK. Firm Reference Number (FRN) 523592.
People don’t connect to brands, they connect to the way brands make them feel. In a world of content consumers, it’s vital to stand out. Visual content inspires, engages and holds your attention. It’s shareable, memorable and highly emotive.
Photography S.T. Dupont, Paris
STRATEGIC MARKETING EXPERTS SPECIALISING IN FILM AND VISUAL CONTENT. Enquire now for an evaluation. T: +44 (0) 20 7846 0103 E: firstname.lastname@example.org W: luxurymarketinghouse.com
Luxury Living on the Banks of the Thames
One Tower Bridge offers a five star living experience on the South Bank, with one of the world’s most iconic landmarks as its backdrop. A plethora of exciting new retail and commercial signings including Bridge Theatre, London’s largest new theatre in 40 years, The Ivy restaurant and Tom Simmons will make One Tower Bridge the most sought after destination in London. Our most recent restaurant to open up is the Coal Shed, who are known to use hot coal cooking for their meat and fish dishes.
2 and 3 bedroom apartments available. Prices from £3,650,000 For more information or to book your appointment call +44 (0)20 3930 2693 or visit: www.onetowerbridge.co.uk Prices and details correct at time of going to press.
www.onetowerbridge.co.uk Proud to be a member of the Berkeley Group of companies
for your future
LIVE THE LIFE 12–15 APRIL 2018 ONE°15 MARINA SENTOSA COVE
The Luxury Network New Zealand Celebrates Success with Heletranz and Tantalus
eletranz Helicopters together with our newest member of The Luxury Network, Tantalus, held an event at Heletranz HQ in Albany
purpose built hanger Members and guests were able to have an inside look into how luxury travellers experience New Zealand whilst enjoying wine and craft beer from Tantalus Estate.
TLN News During the evening, business cards were collected as entry into the lucky prize draw which gave ten the Auckland Sky Tower.Also, one lucky guest received a VIP heli-dining experience at Tantalus Waiheke Island and a fabulous lunch in Tantalus Estateâ€™s restaurant.
A Luxurious Partnership with Mitchell Ogilvie, Electronic Living, Bird In Hand, Urbane and Kanga Coaches
he Luxury Network Queensland exclusive members and clients event was held Thursday 5th October 2017 at Mitchell Ogilvie Menswear store located in Brisbane. This evening was hosted in collaboration with members Electronic Living, Urbane and Bird in Hand. Together, it was an evening about the latest technology, achievements, wine tasting and upcoming events. Mitchell Ogilvie showcased their Canali suit. It wasnâ€™t just any kind of suit. This suit was designed perfect suit. The best part about the suit is that its water and stain repellent. Best of all the suit is
crease proof. Men can travel in style knowing their suits can be transported in suitcases versus the traditional hand-carry method.Electronic Living featured their TV mirror technology. Disguised as a mirror and perfectly framed on a wall, this tv mirror is the perfect prop in any home, retail or corporate environment. Electronic Living was for Best Integrated Home Levels I & III and Best Home Cinema Level III. Damian Cavanagh, Owner of Electronic Living was also awarded the Golden the connect technology and systems integration the emerging and connected technologies market.
Urbane was on hand serving premium catering to our guests. Urbane was awarded 2018 Three Hats, Number 27 Australian Gourmet Traveller Top 100 Restaurant in Australia and number 1 in Queensland. As part of The Urbane Group and only a few weeks to go, Urbane announced their annual Melbourne Cup event would be held this year at The Euro Restaurant with award-winning hospitality and all the trackside action live on the big screens. As part of their successful event, they are proudly supporting Starlight Childrenâ€™s Foundation to raise funds for a good cause.
Bird In Hand served up an extensive wine range from their Blue-Gold Award Winners and Top100Wines, won at this years 2017 Sydney International Wine Competition. These included Nest Egg Chardonnay, Two in a Bush Sauvignon Blanc Semillon, Merlot Cabernet and Sparkling Pinot Noir. A surprise shout out went to Paul Treloar, Managing Director of The Luxury Network Queensland celebrating his birthday just two days earlier!Guests were later transported in the Kangaâ€™s super-coach to continue into the evening at Urbane. Creating a unique experience it was!
TLN News The Luxury Network New Zealand B2B Working Breakfast at NEXT GEN
he Luxury Network NZ recently held a working breakfast at Next Gen Health and Lifestyle Club, in Auckland, to discuss digital communications for the luxury sector.
Digital Communication has become integral to reaching consumers globally, but we wanted to look at how this is achieved with a HNW and UHNW audience and talk to a few experts who can provide us with insight Leanne Prichard, who has recently joined The Luxury Network to assist with business development.
Leanne has recently returned from 22 years living in London and has over 25 yearsâ€™ experience in the UHNW clients. Most recently with Coutts Private Bank as their in-house luxury specialist and at Harrods Personal Shopping as their Business Development Manager. Leanne talked us through her knowledge of the global luxury consumer; what sets them apart from other consumers, their expectation levels and how we need to engage with them in order to build trust,
TLN News Leanne also shared with us some digital tools she developed with her team at Harrods to engage with a sophisticated, HNW client and build lasting, productive business relationships. This focused on everyday digital comms including text, whatsapp, wechat and email content as well as the concept of private Instagram accounts that allow personalisation for a high value client. Leanne will also be working with The Luxury Network and offering business consultancy advice to our members. Christie Hall, NZ Ernst & Young Law Leader, gave us valuable insight into the legal implications behind digital communication and database management for luxury businesses. With EU legal changes around data protection requirements and the introduction of the GDPR in 2018, which may have implications for NZ companies in the long run â€“ this information is critical to compliance and best business practice.
Our last guest was Kris Lal, Director of Social Curator â€“ a new agency specializing in social media Kris recently won the #AirpointsEscape campaign for Air New Zealand. Kris talked us through the changing world of Instagram (which apparently moves forward every 7 days!) and how best to maximize engagement highlighted available metrics and analytical tools in using Instagram and ensuring we are engaging with an What was evident from all three speakers, is that we need to embrace digital communications in order to both retain and acquire new luxury clients and be extremely mindful of the characteristics presented by this unique audience in how we connect and engage with them.
The Luxury Network Dubai & Abu Dhabi Luxury Open Day EvenT
ighlights of the latest luxury event organized by The Luxury Network Dubai & Abu Dhabi in Partnership with Luxhabitat, Bentley Emirates, Ascots & Chapels, Soneva Resorts and The Macallan for over 100 HNWI. Our event partners and their clients enjoyed the finer things in life in an exclusive luxury villa in Al Barari with a Bentley test drive. They unwound with a cigar and savored The Macallan Single Malt Whisky and dressed to impress with Ascots & Chapels.
The Luxury NetworK Australia Travelling in Style with Mercedes-Benz
n Thursday November 23, Mercedes-Benz Melbourne Airport Express hosted a superb event â€˜Travelling in Styleâ€™ showcasing luxury travel by air land and sea. The event was curated by Richard Bunting from Luxury Travel Magazine and provided guests with an overview and insight into why The Luxury Network Members Qatar Airways, Silversea Cruises and Abercrombie & Kent are leaders in the luxury travel industry, their offerings and what makes them unique. Over the next few months anyone who purchase a vehicle from Mercedes-Benz Melbourne Airport Express will have the opportunity to win two business class airfares with Qatar Airways to a European destination of their choice
The Luxury Network Queensland Jolly Olâ€™ Christmas Celebration
n the 29th Nov 2017, The Luxury Network Queensland hosted a festive Christmas celebration with their partners and friends at the Brisbane Marriott Hotel. Ronnie Yap, CEO of TLN Queensland gave a warm welcome speech and congratulated all the partners for a spectacular year, collectively embracing the spirit of Luxury Lifestyle Experiences. Queensland had tripled the engagement level, working with partners to create exquisite and memorable experiences in 2017. The partners are truly reaping the tangible benefits from these experiences. Before closing the official part of the evening, MD Paul Treloar thanked everyone for their support and was excited that 2018 would be a huge year. With more than 6 major events earmarked and plenty more already in the pipeline, it is really exciting to roll out the luxury experiences right across the state from North Queensland down to Sunshine Coast, Gold Coast and the State Capital Brisbane. With Commonwealth Games on the horizon will be officially launched in 4-15 April 2018 at the Gold Coast, TLN Queensland is right where the action is, bringing with them some amazing line-up of ultra luxurious events. The evening continued on with free flowing champagnes, wines, delicious food and quality networking before closing off the function with surprise lucky draw prizes worth more than $10,000 on the night! Prizes were donated by our partners which includes Anna Rubin Fine Artist, Yachtshare, Mitchell Ogilvie, Brookwater Golf and Country Club, Adagold Luxe, Brisbane Bullets and DeRucci. It was a truly memorable evening for the winners of these amazing prizes!
There is more to taste
Lavazza is distributed in Qatar by International Foodstuff Group (IFG) Email: email@example.com Phone: +974 4485 8000
MEMBERS Affairs Qatar Airways Continues Asia Expansion With Additional Frequency To Bangkok
atar Airways is continuing its expansion in Asia by adding an additional flight to Bangkok, providing its passengers even more flexibility in visiting the Thai capital. The new service to Bangkok, which commences on 25 March, is part of the award-winning airline’s continued expansion in Southeast Asia, following its launch of direct service to Thailand’s Chiang Mai late last year. The airline is also preparing to launch direct service to the Thai city of Pattaya later this month, as well as service to Penang, Malaysia in February. Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “We are delighted to announce this additional service to Bangkok, one of Southeast Asia’s most popular destinations. With our recent inauguration of direct service to Chiang Mai, and
our upcoming launch of direct flights to Pattaya later this month, we are pleased to now make it easier than ever for our passengers to visit the Land of Smiles.” “Thailand is one of our most popular destinations, for both leisure and business travelers alike, and we will continue our efforts to provide our passengers even more opportunity to experience this captivating country.” Qatar Airways currently operates 14 times per week to Phuket, daily to Krabi and four times per week to Chiang Mai. The additional service to Bangkok will take the number of weekly flights to the Thai capital to 42. As well as being voted Skytrax ‘Airline of the Year’ by travellers from around the world, Qatar’s national flag carrier also won a raft of other major awards at the 2017 ceremony, including ‘Best
Airline in the Middle East,’ ‘World’s Best Business Class’ and ‘World’s Best First Class Airline Lounge.’ Qatar Airways operates a modern fleet of more than 200 aircraft to a network of more than 150 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America. The airline is launching a host of exciting new destinations in 2018, including Penang, Malaysia; Canberra, Australia; and Cardiff, U.K, to name just a few. Doha-Bangkok Additional Flight Schedule: Doha (DOH) to Bangkok (BKK) QR980 departs: 01:55 arrives: 12:55 Bangkok (BKK) to Doha (DOH) QR981 departs: 20:35 arrives: 23:45 www.qatarairways.com
Mirvacâ€™s Forge Development Showcase Supported by The Luxury Network Australia
ver two consecutive weeks, The Luxury Network Australia Member Mirvac, together with Ostar International Media Group showcased their Forge development at Wharfâ€™s Entrance. Guests included clients from The Bank of China and Active Motor Group.The Luxury Network Members
and Chocolate prizes and gifts from Sisko Chocolate.
Alexander James and Sunseeker: One of The Luxury Network UK’s Most Successful Collaborations
efore 2015, dressing Sunseeker‘s yachts for display fell to their factory team, skilful at yacht-building, not matching cushions and china, the team found the job onerous. Their answer was to cobble together ‘wicker baskets of stuff’ that would be left to gather dust in a lock up between shows, says Alex Harrison, Group PR and Marketing Director. The boats, Alex admits, didn’t always look their best. But without dressing, the yachts look empty at boat shows, which is not good for sales when
you’re trying to paint a picture for prospective owners. “Some people are great at having a vision for what their finished boat will look like, but most don’t. They need help to see its potential as a second home, not a product.” Alex explains, “It adds the wow factor.” Enter one of The Luxury Network’s most successful collaborations to date: Sunseeker’s partnership with Alexander James Interiors (AJI). Having originally signed up to TLN with the goal of cosying up to Rolls Royce and inviting them
to showcase their cars at house launches, Julie Clifford, AJI’s Client Liaison Manager says she had never even considered a collaboration with Sunseeker. This changed at TLN’s quarterly seminar when they were introduced by TLN’s Managing Director, Helena, and agreed to dip their toe in the partnership water by dressing Sunseeker’s VIP lounge at the London Boat Show. After seeing the dressing of the yachts at the show, they were convinced their skills in dressing houses would transform the boats and
expose AJI to thousands of potential new clients in the process. Alex says AJI’s attention to detail is incredible: every boat has a bespoke colour scheme. She was stunned when she saw them picking up on a tiny piece of navy blue in the ceiling and carrying it through to everything from coffee table books to cushions, semi precious stones and glassware. “All inspired from one detail.” Alex says the designers also take into account the light, the target demographic and whether the boat will be sailing to the Mediterra-
nean or Nordic Sea. And they have nailed it. When a client saw the very first boat AJI dressed at the London Boat Show in 2015, they wanted it, but only if they could buy all of AJI’s interiors. With boats selling for between £3m and £5m the collaboration potential was proven and this year AJI has dressed most of Sunseeker’s yachts at boat shows around the world. Asked if the partnership could have happened without Helena and The Luxury Network, Julie and Alex say there’s a chance it could have but are adamant it wouldn’t have. For one thing, they say, without an introduction it’s almost impossible to get to the right people. Alex describes Helena as
‘charmingly persistent’, which is extraordinarily helpful when everyone is so busy, understanding those pressures and working around them. Not only does she have a gift for visualising when luxury brands could be even better together than they already are, she identifies people who will work well together and she won’t rest until you’ve met. Alex jokes that in others this could be irritating, but Helena is the silent hero, the glue that makes the network so successful for its members. “A no brainer” is how Julie describes her membership of The Luxury Network (TLN). “It costs less than half an advert in a glossy magazine and it’s for 12 months.
That advert won’t help you collaborate with any other businesses: maybe it will help you with B2C (she doesn’t sound convinced), but collaboration is the way forward.” Since she joined TLN 3 years ago, Julie has become something of an expert in collaboration; estimating TLN accounts for 50-60% of her marketing activity, for a fraction of her marketing budget. So what’s next for this collaboration? AJI has a double page upcoming feature in Sunseeker’s magazine, distributed to Sunseeker’s global database of high net worth prospects and clients, and both have been delighted to showcase the partnership to their global audience across their social media chan-
nels. There is also exciting talk of of AJI being Sunseeker’s official interiors consultant, there at the factory to be available to clients at point of purchase. Finally, what’s the partnership worth to Alexander James Interiors? “There are 100,000 people at the boat show; to touch that many people? You can’t put a price on that. And for Sunseeker? “It gives us such a competitive advantage – this year we’ve been flooded with comments about how stunning the boats look. It also makes the shows far less stressful, which is something that’s appreciated across the group from all teams. “Without AJI we’d be back to our sad little wicker baskets.” 87
Members of The Luxury Network New Zealand were treated to a Pre-Christmas Shopping Event at Montblanc
ontblanc warmly welcomed TLN members and guests to their boutique on Queen Street for a one-off exclusive event leading up to Christmas. Offering a very generous preferential rate on all products. Montblanc showcased their range of luxury writing instruments, watches and leather goods. Guests enjoyed a glass of Perrier Jouet Champagne and nibbles whilst they shopped and purchased their Christmas gifts.
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under The Spotlight
Exclusive Bordeaux Wine Tasting With Tantalus And Uno Loco Luxury for The Luxury Network New Zealand
no Loco Luxury, in collaboration with TLN and Tantalus Estate invited members and guests of the network for an evening of Bordeaux wine tasting with Ludwig Vanneron from Oenosmart and LVCA at The Northern Club.
under The Spotlight
under The Spotlight The Luxury Network Russia Hosts Directors New Year Event
n the 20th of December, The Luxury Network Russia hosted a New Year cocktail for its official members at El Gauchito, one of the finest restaurants in the heart of Moscow. Nearly 40 CEOs and brand directors of such companies as Sunseeker, Damiani, Rolls-Royce, IWC, and many more, came together to discuss their future projects.
under The Spotlight
Life-mirroring communications & head-spinning events Everything counts. Would you like to talk about PR? Suppose, you would. I’m going to ask, on your behalf, some questions, and I’m going to give you some answers. Even if you don’t like those answers, or you don’t find them convincing enough, I hope they will encourage you to think about the subject and form your attitude to it. Thus, my purpose will be achieved – the dialogue will commence. So, what do we actually need PR for? So that the efficiency and profitability of your business wouldn’t exclusively rely on your advertising budget. So that you would meet your target audience in person and know better about it. So that you would address people themselves instead of quality and quantitative research. Advertising is a splendid, and dispendious, communication tool. It is costly because you pay for ‘blanket mailing’ of impersonal messages, unable to check if they reach the target. Are you willing to shake hands with 146 million people in order to randomly find a million of those to whom it really matters? Probably not. Just think about how much time, effort, money, and hand lotion it would take. But that’s exactly what you do when you invest into advertising. You take a sledgehammer to crack a walnut, as they say. What’s the difference between advertising and PR? You’ll see it when you expand the abbreviation – it establishes Relations with Public and delivers your message to those who are really interested in it. You will pay PR agency, of course, for them to select your specific one million contacts. But imagine how much time, effort, money, and, of course, hand lotion, you would save by not investing into 145 million pointless and meaningless handshakes. Impressive assumptions, aren’t they? But let us go back to our Q&A. Do you know what PR is actually about? I hope so, but I’ll have to challenge that knowledge. Most people believe that PR is a collateral, but not crucially important, part of an advertising strategy, despite the fact that PR and advertising have totally different
mechanisms of influencing the target audience. In fact, PR serves as a tool that manages public opinion through individual judgements and reviews. Advertising, by definition, tends to be rather impersonal, with a great deal of target uncertainty. So, who will you prefer to talk to when you invest your funds into communication channels? To some impersonal figures of analyses and research, or to an engaged community of people? You feel confident enough about the quality of your (put the name of the desirable product or service here). Are you going to offer this quality to some figures? It doesn’t make sense. You should communicate with people. And we will help you in that. How do we do that? We simply know how to shape an appropriate answer to a potential question. Every day, every hour, sometimes even every minute, a person asks questions. They don’t know ‘How?’, ‘Where?’, and often even ‘What?’. The answers to these questions can open a gate to your unique proposal. But you are not a professor of literature or linguistics. Your task is just to create the best (once again put the name of the desirable product or service here). The rest you can leave with us. You develop a product; we create its value image. And, finally, why us? Because we know ‘how’. How? We’re not going to tell. That is, in fact, the very substance of our best and unique, but absolutely non-product, proposal. It’s based on the profound knowledge of popular consciousness, people’s relations psychology, direction of actions and their consequences, and numerous other things, about the importance and level of involvement of which you are most likely unaware. This proposal is truly the best. It will securely spare your budget from 145 million needless handshakes. Do you want to talk more about PR? Maybe it’s time to get down to business, without a further ado? Time is money, after all. Nikita Shapovalov PURE Agency Founder
+7 (499) 391 75 38 +7 (905) 711 00 30 pureagency.ru firstname.lastname@example.org
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ISSUE 04 JANUARY - FEBRUARY 2018
Editor-In-Chief Fares Ghattas
Creative Department Reine Nehme and Chris Wood
Production Manager Tala Ghattas
Print and Production FG Center Koreitem, Rue Mme Curie, Street 29, Altaf Building, Beirut, Lebanon Tel: +961 1 810 650 I Web: www.fg-center.com
At 2017, The Luxury Network Magazine was published as a bimonthly supplement for The Luxury Network International. All materials are strictly copyrighted, and all rights are reserved. Reproduction in whole or in part without the prior written permission of The Luxury Network International is prohibited. All content is believed to be factual at the time of going to print and contributors’ views are their own derived opinions and not excessive that of The Luxury Network International. No responsibility or liability are accepted by the publishers or editorial staff for any loss occasioned to any individual or company, legally, ﬁnancially or physically, as a result of any statement, fact, ﬁgure or expression of opinion or belief appearing in The Luxury Network Magazine. The publisher does not ofﬁcially endorse any advertising or advertorial content for third party products. Photography and image credits, where not otherwise stated, are those of Getty Images and/or Shutterstock; each of which restrains their individual copyrights.
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