The Luxury Network KSA Magazine Issue 24

UNLIMITED HAPPINESS

ISSUE 24 | Nov - Dec 2025

Ice Cube Haute Joaillerie Sculpted by Light

Hublot and Daniel Arsham Unveil the MP-17 Arsham Splash: A Fluid Evolution of Artistic Horology

“Disruption is the only way the luxury industry can Evolve.” - Sascha Lilic

The Den, Behind the Velvet Curtain the Hidden Soul of the Jeddah Edition

Rocco Forte Hotels Forges New Collaboration with Emirates Golf Federation

Legendary London Members’ Club Annabel’s Returns to AlUla for Refined Culinary Pop-Up

Saudi Brand Bateel Launches Two New Collections to Celebrate

Saudi National Day

Najm Showcases Advanced Digital Solutions at Money

20/20 Middle East

On the Road

849 TESTAROSSA

Ferrari has unveiled its latest sports car, the 849 Testarossa, to international press and clients. The car, which replaces the SF90 Stradale in the range, is a hybrid plug-in super sports berlinetta equipped with three electric motors alongside the mid-rear twin-turbo V8, delivering a total of 1050 cv, 50 more than the car it replaces.

The 849 Testarossa takes its place at the top of Ferrari’s range thanks to its performance, its ability to thrill the driver without ever compromising ride comfort or interior refinement, as well as its futuristic yet deeply historically rooted design. This car is conceived for the most demanding clients; those who want the very best from a Ferrari. It is also the reason for the return of a legendary name in Maranello’s history, Testa Rossa, which was first used on the 500 TR in 1956 to describe the colour of the cam covers of some of Ferrari’s most extreme, high-performance and iconic racing engines, before being used as a name for one of the marque’s most famous road-going models, the 1984 Testarossa.

The heart of the 849 Testarossa revolves around its twin-turbo eight-cylinder internal combustion engine, part of the family of engines that received multiple International Engine of the Year awards. The unit has been completely re-engineered to reach new performance peaks (a remarkable 830 cv of maximum power) and is combined with an advanced hybrid system derived from Ferrari’s unmatched motorsport experience. Among the most prominent innovations is the new turbo, the largest ever for a Ferrari production car, enabling unprecedented acceleration. The hybrid group, consisting of a rear electric motor and two units installed on the front axle, is capable of delivering 220 cv. The on-demand four-wheel drive system and torque vectoring maximize performance in all conditions.

To enhance its dynamic qualities and the driver feedback at the limit, the 849 Testarossa is equipped (in addition to the latest generation brake-by-wire system) with Ferrari’s ABS Evo controller, which improves braking precision and consistency in all conditions, along with the new braking system. The spring and damper set-up has been completely revised for improved behaviour at the limit of grip. Extensive component weight reduction has allowed the 849 Testarossa to boast the best power-to-weight ratio ever for a range model, since the enormous performance increase has not resulted in any additional weight compared to the SF90 Stradale.

From a styling point of view as well, the 849 Testarossa marks a revolution in the concept of a Ferrari V8 midrear berlinetta: the inspiration taken from 1970s Sports Prototypes, together with sharp and geometric lines, creates a unique and timeless design. The synergy between form and function has enabled impressive aerodynamic performance: the total downforce of 415 kg at 250 km/h represents a 25 kg increase over the SF90 Stradale as well as providing a 15% boost in cooling power for the powertrain and brakes.

The cockpit is even more enveloping and ergonomic than before: the central sail motif with the integrated gear-change gate, inspired by the F80, improves the positioning of components and makes them more accessible. The new steering wheel, equipped with mechanical buttons (including the iconic engine start button), elevates the driving experience while maintaining the high functionality of the latest-generation Ferrari steering wheels. Finally, a new HMI system makes interaction with the car even simpler and more intuitive.

POWERTRAIN

The 849 Testarossa is equipped with a plug-in hybrid (PHEV) system consisting of the 830 cv twin-turbo V8

On the Road

engine combined with three electric motors, a high-voltage battery, and an inverter that together deliver a total output of 220 cv. This system brings the total power of the powertrain up to 1050 cv, an absolute record for a production Ferrari. The architecture of the 849 Testarossa’s plug-in hybrid powertrain has been designed to ensure maximum performance, vehicle dynamics, and usability.

INTERNAL COMBUSTION ENGINE

The 849 Testarossa’s internal combustion engine (project code F154FC) is the latest version of Ferrari’s multi-award-winning twin-turbo V8. It produces 830 cv with a specific output of 208 cv/l, marking a 50 cv increase compared to the previous iteration. This achievement was made while maintaining the same displacement and completely revising the components, including the all-new turbocharger, cylinder heads, engine block, exhaust manifolds, intake plenums, titanium fasteners, valve train system, and fuel rail.

A new, larger turbocharger has been adopted with F80-derived low-friction bearings and an innovative heat shield on the turbine casing inspired by the 296 GT3 to improve thermal management in the engine compartment. The compressor wheels and the turbine have been optimized in terms of materials and aerodynamics, and a refined calibration strategy has been introduced, all to minimise turbo lag and maintain the responsiveness of the engine. The intercooler has been optimised in order to manage the increase in power and improve thermal efficiency.

The increase in engine power was achieved without any significant weight penalty thanks to machining inspired by racing engines, lightening of the camshafts and the adoption of titanium screws, improving the weight/power ratio by almost 10% compared to the SF90 Stradale.

The Inconel® exhaust manifold sees the diameter of the ducts increase by 20% and its length by 10% to improve the performance and provide the timbre typical of the Ferrari sound. The adoption of a flexible Inconel joint manages extremely high temperatures without increasing weight. The exhaust system integrates GPFs and a new generation ceramic matrix for the catalysers, which keep the layout unchanged while complying with regulatory requirements without any significant increase in mass.

The 849 Testarossa, for the first time on a Prancing Horse range car, has also introduced the use of recycled aluminium secondary alloys for engine castings (cylinder head, crankcase and sump) reducing CO₂ emissions per kilogram of aluminium used by a maximum of 80%, which equates to a reduction of up to 0.4 ton of CO₂ equivalent per car.

ELECTRIC MOTORS AND HYBRID SYSTEM

The 849 Testarossa adopts a PHEV architecture derived from the SF90 Stradale, combining the V8 internal combustion engine with three electric motors for a total power of 220 hp. Two of them are located on the front axle and make up the RAC-e (electronic cornering setup regulator) system which enables the 4WD system and torque vectoring to maximise traction and efficiency when exiting corners. The third electric motor, the MGU-K (Motor Generator Unit, Kinetic), is positioned on the rear axle and derives directly from the Scuderia’s experience in Formula 1.

The entire system has been revised to improve performance and driving comfort, with an optimised calibration to work in synergy with the internal-combustion engine. The control system also integrates a new active damping function aimed at regularizing the engine idle, improving the transition between the thermal and

electrical operating phases. The cooling maps of the electric motors have been optimised, ensuring a higher thermal efficiency of 10-12 °C. This keeps the electric performance consistent for a longer period, even under conditions of intensive use.

The regeneration strategy under braking has been revised to improve pedal feel even more, making pedal travel even smoother and more effective. The regenerative intervention is more progressive and natural, further improving the consistency between electrical and hydraulic deceleration. The battery and electric motor management strategies are calibrated according to the four electric driving modes that can be selected via the eManettino — eDrive, Hybrid, Performance and Qualify — optimising performance in all conditions. In eDrive mode, the car can travel up to 25 km in electric drive only thanks to the 7.45 kWh lithium-ion battery which is installed in the chassis to ensure a low centre of gravity and optimal weight balance.

SOUND

The 849 Testarossa introduces a new sonic dimension that reflects the essence of the car, with a powerful and pure character. The timbre of the new V8 turbo has been optimised to ensure a recognisable acoustic signature

in all driving conditions, while preserving the distinctive harmonics of Ferrari’s V8.

The sound level has been increased at all speeds, with particular attention to the richness and purity of the sound in the low and mid ranges. The goal was to enhance the bright tones of the noble orders of combustion (multiples of order 2) in acceleration. Moving up towards the limiter set at 8300 rpm, the power of the powertrain manifests itself explosively, with an immersive experience involving sound, acceleration and vibration, emphasized by the flat crankshaft architecture.

The new gear shift strategy, inherited from the SF90 XX Stradale, has been revised to generate an even more exciting sound during upshifts in press-on driving. This effect has been achieved through a new engine calibration that works in synergy with the gearbox control logic, optimising the sequence of actuations and the pressure in the combustion chamber to maximise sound intensity during lift off. The content is active from medium loads and revs, returning the effect of a racing shift with a characteristic timbre of the engine on the over-run. The shifting becomes even more extreme from the ‘Race’ position of the Manettino forward.

AERODYNAMICS

The main objectives of the 849 Testarossa’s aerodynamic design were to optimise thermal performance and increase downforce, drawing inspiration and reference from historical and contemporary racing solutions, such as those seen on the 512 S, the 512 M and the FXX-K. The 849 Testarossa generates a total load of 415 kg at 250 km/h, an increase of 25 kg compared to the SF90 Stradale, while cooling performance improves by 15%.

The volume of the bodywork flanks has been optimised to increase the amount of air flowing to the intercoolers by 30%. A channel has been scooped out in the door to feed the lower portion of the intercooler, while the lower surface of the duct is equipped with a blow that allows the boundary layer to be captured. The side air intake trim wraps around the bodywork up to the sill cover and has a profiled shape with an upper auxiliary inlet to maximise the air flow to the radiating masses. The side inlet, in addition to the intercooler, also feeds the rear brake duct and the engine intake.

The front underfloor, responsible for 35% of the total downforce, has been completely redesigned: three pairs of cascading vortex generators maximise outwash and

On the Road

intake, guaranteeing a 20% increase in downforce compared to the SF90 Stradale. The excavation upstream of the side louvres and the relative nolder contribute to the extraction of the hot flow from the front compartment and reduce the compression on the front face of the tyre, decreasing drag.

The squarer front bumper has integrated bumperettes that help increase the airflow to the front air intakes and generate vorticity useful for extracting the flow from the wheel arch. The splitter (also larger in size) incorporates a flick, inspired by the SF90 XX Stradale, responsible for 10% of the front downforce.

The rear adopts a twin-tail architecture inspired by the 512 S, with two wing sections (called twin tail) that exploit the high-energy flow that laps the top of the muscular rear wheelarches to generate 10% of the downforce at the rear. The active rear spoiler, derived from that of the SF90 Stradale and the 296 GTB, is integrated into the bodywork and actioned by a kinematic solution that is 2 kg lighter. It is capable of switching between Low Drag and High Downforce configurations in less than a second. In High Downforce configuration, it helps to generate up to 100 kg of downforce at 250 km/h, working in synergy with the passive elements of the tail.

The rear underbody adopts a multi-level diffuser with a suspended lower element and vertical fences that allow the wheel wake to be isolated. A pair of vortex generators with an oversized chord maximizes expansion at the height of the rear axle. The downforce generated by the rear underfloor is aligned with that of the SF90 Stradale, with a 10% reduction in drag.

THE ALL-NEW AUDI Q5 ARRIVES IN SAUDI ARABIA MORE DYNAMIC, MORE PROGRESSIVE, MORE AUDI

Audi Saudi Arabia has unveiled the all-new generation of the Audi Q5, one of the brand’s most successful and popular models in the Kingdom. Now available across the Kingdom, the all-new Q5 marks a bold new chapter in the model’s story, offered in two distinctive variants: the Q5 40 TFSI and the dynamic SQ5, both available in SUV and Sportback body styles.

The dynamic model blends modern design, intelligent features, and everyday versatility, making it the ideal companion for Saudi drivers with diverse and fast-paced lifestyles. Whether for weekday business commutes or weekend getaways, the Q5 offers elevated comfort, smart assistance systems, and a confident presence fit for any occasion.

On the Road

“The Road to Tuwaiq” with the all-new Audi Q5

In celebration of the launch of the all-new Audi Q5 in the Kingdom, Audi Saudi Arabia invited a select group of VIP customers, members of the media, and strategic partners to attend an exclusive test-drive event in Riyadh on September 17–18, 2025.

The program opened with a keynote speech by Hussein Mahmoud, Audi Saudi Arabia’s General Manager, who emphasized Audi’s commitment to bringing the latest innovations and delivering unparalleled driving experences to the Saudi market. His address was followed by a detailed product briefing from Abdulaziz AlFudali, the wwmaster of ceremony and automotive enthusiast, who showcased the standout features and advanced technologies of the all-new Audi Q5.

The journey then set off from the showroom toward Tuwaiq mountain, a destination chosen for its symbolism of grandeur, resilience, and deep connection to the Kingdom’s identity. Guests enjoyed refined hospitality and photo opportunities amid the breathtaking natural surroundings before continuing to Al-Bujairi Terrace. There,the dynamic performance of the Q5 seamlessly blended with the architectural beauty of the location.

The experience concluded with an elegant lunch, giving guests the opportunity to share their impressions of the advanced design and intelligent technologies of the next-generation Q5.

On the Road

Design That Matches Every Lifestyle

The Q5 stands out with its strong stance and sculpted design lines, further enhanced by customisable digital light signatures and OLED rear lights that add a unique touch to daily driving. The model debuts a more expressive exterior design with improved proportions and a commanding presence.

Two exterior versions are available advanced and dynamic S line while the high-performance SQ5 adopts its own exclusive styling. Every design detail, including aerodynamic alloy wheels (19 or 20 inches), has been crafted for both efficiency and visual appeal.

A wide selection of exterior paint colours offers drivers a way to express their personality. Options range from classic tones like Mythos Black and Floret Silver to bolder hues like Navarra Blue, Grenadine Red, and the all new Tambora Grey. The S line and S models come in exclusive shades including Sakhir Gold metallic, Daytona Grey pearl, and Ultra Blue metallic. For those seeking a more personal touch, Audi also offers custom finishes through the Audi exclusive program.

A Cabin Designed for Clarity, Comfort, and Control

The new Audi Q5 features Audi’s latest interior design concept, built around clarity, digital simplicity, and smart luxury. The cabin showcases horizontal architectural lines and a clean, intuitive layout centred around the 11.9inch Audi virtual cockpit and an independent, curved 14.5-inch MMI OLED touch display for seamless visibility and control.

Front passengers can also interact with media and navigation systems using a dedicated 10.9-inch screen, offering a shared digital experience.

The boot capacity has increased to 1,473 litres, along with optimised storage compartments, enabling the Q5 to easily accommodate everyday needs — from school runs and shopping to long weekend road trips. Every corner of the cabin features high-quality finishes and refined materials for a premium tactile feel.

“Commenting on the launch Hussein

Mahmoud General Manager of Audi

Saudi Arabia, Said : “The all-new Audi Q5 continues a legacy of success that has resonated deeply with our customers. The third generation reflects Audi’s evolution and highlights the perfect balance between performance, luxury, and innovation all tailored to meet the expectations of Saudi drivers. We are proud to offer a vehicle that enhances the driving experience while matching the diverse lifestyle of our clientele in the Kingdom.”

Smarter, Safer, More Confident Driving

The Q5 is equipped with the latest generation of Audi’s driver assistance systems, helping to enhance focus, boost confidence, and ensure the safety of all occpants. A head-up display presents key information with clarity, while standard features include adaptive cruise control with speed limiter, parking assist, lane departure warning, and drowsiness detection.

Additional systems include Active Front Assist, Park Assist Plus, and Rear Turn Assist — all developed to reduce accidents and simplify modern driving.

Forward-Thinking, Sustainable Engineering

The Audi Q5 is available in Saudi Arabia with Mild Hybrid Electric Vehicle (MHEV) technology, which redues fuel consumption and CO₂ emissions while delivering smoother, quieter performance under all driving conditions.

Energy-saving coasting modes and intelligent energy recuperation operate in the background to deliver a more sustainable driving experience. The Q5 is produced at Audi’s net carbon-neutral plant in San José Chiapa, Mexico, where the brand’s commitment to sustainability is integrated into every phase from resource procurement to final assembly.

A stroll through Van Cleef & Arpels’ living nature Exhibition

Couscous Bagatelle necklace, 1949 Yellow gold, platinum, rubies, sapphires, diamonds Van Cleef & Arpels Collection

Van Cleef & Arpels invites visitors to Solitaire Mall boutique in Riyadh to discover its creativity and poetic world. Dedicated to nature, this new patrimonial exhibition features over 30 precious pieces from the Van Cleef & Arpels Collection and 10 drawings from the Archives.

The patrimonial exhibition A stroll through Van Cleef & Arpels’ living nature, on display from September 1st to November 28th, 2025, offers a journey through the Maison’s creations inspired by the universe of nature. The curated selection—which spans from the late 1930s to the 2010s—reveals the joyous friendship of flowers and animals igniting a deep appreciation for the beauty and motion of the natural world. Each display is a testament to elegance and craftsmanship weaving together decades of artistry and innovation.

Three-bird clip, 1946

Yellow gold, white gold, rubies, sapphires, diamonds

Van Cleef & Arpels Collection

Created in 1946, this Three-bird clip merges two of the Maison’s major sources of inspiration: love and nature. This setting of three birds perched on a branch adorned with precious flowers and leaves evokes a familial companionship of love and harmony, themes dear to Van Cleef & Arpels since its origins.

Brilliant Bijoux

Clip, 1961

Yellow gold, rubies, turquoise, diamonds

Van Cleef & Arpels Collection

The end of the 1950s at Van Cleef & Arpels was marked by the use of ornamental stones. In the heart of this clip’s blooming petals lies a turquoise setting, a particularly noteworthy stone. Revered for its vibrance and depth, this gem is paired with yellow gold, creating a striking contrast that enhances the floral elements. This association not only exemplifies the artistry of the jeweler but also reflects a broader appreciation for color and nature-inspired themes.

Necklace, 1972

Detachable tassel Yellow gold, white gold, platinum, rubies, diamonds Van Cleef & Arpels Collection

The 1972 beaded ruby necklace with detachable tassel features at its center a fire motif influenced by Indian culture, which has been a strong inspiration for the Maison following the several trips of the Arpels family starting in the late 1940s.

Omikuji necklace, 2008

White gold, pink sapphires, tsavorite garnets, diamonds

Les Jardins High Jewellery collection

Van Cleef & Arpels Collection

The Omikuji necklace was imagined in 2008 for Les Jardins High Jewelry collection. The shape of the branches and leaves in soft pink hues recall the peaceful Japanese gardens. A green ribbon, made of tsavorite garnets, seems to flow in the wind. The name of the creation, Omikuji, offers a clue as to its significance: a Japanese tradition whereby a fortune is written on a paper slip and then tied to a tree or fence. This poetic scene captures motion, beauty and luck – themes often explored by the Maison.

ICE CUBE HAUTE JOAILLERIE SCULPTED BY LIGHT

“Ice Cube has always represented purity and precision,” says Caroline Scheufele, Co-President and Artistic Director of Chopard. “But here, we pushed its language even further – into volume, movement, and expression. I wanted the pieces to feel wearable yet unexpected, like modern art for the body.”

A bold, transformational collection centrepiece

At the heart of the collection lies a one-of-a-kind modular necklace, composed of articulated cube rows in a mix of ethical rose and white gold. Nine rows in total create a dynamic silhouette, which can be removed in sets of three to suit the moment. This modular design nods to the stacking nature of Ice Cube rings and bangles, but with fluidity, scale and a commanding presence. Across the necklace, two different cube sizes and heights add further dimension, some mirror-polished while others are paved with diamond brilliants, applied in alternating rhythms to evoke a sense of movement.

Sparkling skyline silhouettes

Bracelets and a multifunctional pin echo the collection’s architectural codes through cubes of varying heights, in a nod to a city skyline where towers of glass and steel shimmer under shifting light. These pieces conjure the energy of a megacity at sunrise, their mirror-polished surfaces gleaming like sunlit windows. Executed with precision, this effect demands exceptional savoir-faire, as polishing uneven surfaces is a rare skill mastered by few, and even more rarely achieved in-house.

Crafted with the same meticulous attention, three new bracelets are available in three- or six-row variations, in ethical rose or white gold, either partially or fully diamond-set. The pin, offered in matching metal and

setting options, brings a bold, gender-fluid versatility, designed to be worn across lapels, collars, ties or even hairstyles.

Refined Art Deco geometry

A hallmark of the Art Deco era, the Asscher cut finds bold new expression in two standout creations. A ring reprises the collection’s iconic multi-band shape, featuring an impressive 3-carat Asscher-cut diamond placed diagonally across two parallel bands of 18-carat ethical white gold set with diamond brilliants. Echoing this architectural elegance, a pair of earrings features 1.2-carat Asscher-cut diamond solitaires, each backed by a fluid line of 14 diamond-set cubes. The latter can be removed on one or both sides, allowing for asymmetrical or more minimalist styling.

In both creations, the octagonal lines of the central diamonds, paired with the graphic construction of the surrounding cubes reinforces and extends the clean, structured geometry that is a signature of the Ice Cube collection’s aesthetic.

A new, reflective chapter Sculpted by Light

In 2024, Chopard reinterpreted its iconic cube motif into a first capsule collection crafted by its Haute Joaillerie atelier. Since then, Bella Hadid has embodied the Ice Cube spirit as the face of the Sculpted by Light

Brilliant Bijoux

“

“I’ve been a longtime admirer of Chopard given their gorgeous craftsmanship and commitment to sustainability. Their designs are so empowering and always give me a sense of confidence whenever I’m lucky enough to wear one of their pieces” says Bella Hadid.

campaign, shot by Charlotte Wales. In this latest chapter, she brings the new Haute Joaillerie creations to life against a dreamlike cityscape; a backdrop that mirrors the collection’s exploration of architecture, geometry, reflection, and self-expression.

True to the Maison’s values, the new Ice Cube designs are crafted from 18-carat ethical gold, aligning with Chopard’s Journey to Sustainable Luxury – as are all the watches and jewellery produced by Chopard since July 2018. The mirror-polished cubes refract the world around them, with an intensity that belies their apparent simplicity. Subtle variations within and across pieces highlight the Maison’s exceptional technical mastery. Achieving such flawless finishes and intricate diamond settings on uneven miniature surfaces is a feat only few can accomplish.

These are Ice Cubes that don’t melt – but they do dazzle!

The Trendsetter

SARAH JESSICA PARKER JOINS ASTREA LONDON AS GLOBAL CREATIVE

DIRECTOR & FOUNDING PARTNER

Actor, producer, entrepreneur and philanthropist Sarah Jessica Parker (SJP) joins Astrea London as Global Creative Director and Founding Partner, bringing her creative vision to the future of diamonds. SJP is becoming one of the first celebrities to support the natural evolution to Luxury Lab grown diamonds.

Astrea London, the pioneering luxury jeweller redefining the future of diamonds through its world-renowned luxury lab-grown diamonds, is proud to announce the appointment of Sarah Jessica Parker as its new Global Creative Director and Founding Partner.

A celebrated style icon, Sarah Jessica Parker has shaped global culture and style for decades. Now, she joins Astrea London, becoming a new visionary of the global lab diamond movement and charting a bold new course for sustainable luxury, one where technology, design, and responsibility converge to transform the diamond industry.

This partnership unites two successful entrepreneurs — Sarah Jessica Parker’s unmistakable New York eye with the European sophistication of Nathalie Morrison, Founder and CEO of Astrea London. Together, they share a vision for the future of the diamond industry - embracing the heritage of diamonds yet redefining their purity through innovation, design and social responsibility.

Sarah Jessica’s role will extend beyond creativity. As a Founding Partner and joint spokesperson alongside Nathalie Morrison, Founder and CEO of Astrea London Limited, SJP will champion Astrea London’s commitment to making a positive social impact, with part of the company’s yearly income dedicated to education for underprivileged children and other global causes. This balance of craftsmanship, innovation, and philanthropy underlines the brand’s ambition to lead not only the jewellery industry but also the conversation on how luxury can be a force for good.

As Global Creative Director, Sarah Jessica Parker fuses the highest level of craftsmanship with Astrea London’s values of innovation, sustainability, and social responsibility. She has already influenced the brand’s newest collections and will launch a collection of 12 cornerstone designs later this year.

“I have always believed in sustainability and innovation in design. Joining Astrea London feels like a natural step – together, we are embracing the future of diamonds in a way that is both responsible and beautiful,”

Sarah Jessica Parker

The Trendsetter

Founded just two years ago by Nathalie Morrison, Founder and CEO of Astrea London Limited, the company has achieved remarkable milestones within its first 18 months, attracting a prestigious shareholder base and underpinning its ambitious plans with a recent successful fundraising. Astrea London has quickly established itself at the pinnacle of the luxury lab-grown diamond jewellery market; expanding its international presence to Villa La Coste (Provence, France), Fairmont Windsor Park (Windsor, UK), and One&Only (Kea Island, Greece). This October, three new Dubai boutiques will open, marking the next chapter in the brand’s global journey: including the opening of Astrea London’s flagship boutique at the Mandarin Oriental Jumeirah, Dubai and the first Seven Carats Afternoon Tea Experience at Astrea’s partnered laboratory in Dubai.

Commenting on Sarah Jessica Parker’s appointment, Nathalie Morrison said:“Sarah Jessica epitomises timeless style, innovation, and integrity, qualities that define Astrea London. Together, we will continue to push boundaries, creating jewellery that not only represents the highest craftsmanship but also redefines what it means to own a diamond in today’s world. With no limit to what can be done, Astrea London will set a new global benchmark for sustainable luxury.” Nathalie added: “At Astrea we embrace the beauty of diamonds and their rich heritage and we look to elevate diamonds using technology and science to create perfect stones of any colour certified to the highest standard possible”

Astrea London has positioned itself firmly at the very top of the diamond market, producing only the top 1% of diamonds worldwide - D and E colour, VS2+ stones establishing itself as the leading high-end Lab grown diamond brand globally. Its latest collaboration with Sarah Jessica Parker will debut D-IF grade stones, which correspond to just 0.01% of the world’s diamonds, each certified with advanced light performance grading from IGI, GCAL and currently GIA. This standard sets Astrea London apart from anything else in the market, ensuring brilliance and beauty unmatched by traditional jewellers.

Astrea London’s collaboration with Sarah Jessica Parker will showcase diamonds at the very highest level of rarity, inspired by expert curation and ethical sourcing, each piece crafted to embody elegance, individuality, and the brand’s signature commitment to sustainable luxury.

Under Sarah Jessica Parker’s creative leadership, Astrea London continues its mission to redefine lab-grown diamonds as the next stage in the evolution of luxury, combining science with art to craft diamonds that are not only breathtaking, but also ethical, innovative, and enduring.

Cover Story

HUBLOT AND DANIEL ARSHAM UNVEIL

THE MP-17 ARSHAM SPLASH: A FLUID EVOLUTION OF ARTISTIC HOROLOGY

Pioneering Swiss luxury watchmaker Hublot has announced the latest evolution in its ongoing partnership with celebrated American artist and Hublot Ambassador, Daniel Arsham: the Hublot MP-17 MECA-10 Arsham Splash Titanium Sapphire.

Following the success of the transformable pocket watch, the MP-16 Arsham Droplet, this new timepiece once again rewrites the rulebook on watch design, finding its inspiration in the dynamic essence of water, organic forms and transparency.

The MP-17 Meca-10 Arsham Splash Titanium Sapphire is the perfect blend of Hublot’s Art of Fusion and Arsham’s unique fictional archaeology vision, where he reimagines contemporary objects as ancient artefacts, blurring the lines between past, present and future.

Arsham’s first wristwatch design for Hublot, the timepiece is a wearable sculpture with Arsham’s creative direction dripping from every fluid curve. The compact 42mm case size has been made possible through the integration of Hublot’s new, smaller Meca-10, an in-house manual-wind movement that can be seen through the dial opening and sapphire caseback.

The choice of sapphire crystal – used for the frosted box-shaped bezel – titanium and rubber as the raw materials underpins the essence of Art of Fusion and has provided the perfect base to sculpt the watch’s organic shapes that are inspired by flowing water. The defining feature is a striking splash-shaped opening on the dial, which is a direct evolution from the MP-16’s droplet inspiration.

““Working with Daniel Arsham is a discovery of new design and perception,” says Julien Tornare, CEO of Hublot.

“The MP-17 Meca-10 Arsham Splash Titanium Sapphire represents the next exciting chapter in our collaboration with our ambassador, artist Daniel Arsham. It’s a testament to Hublot’s Art of Fusion, seamlessly blending fine watchmaking and art to create a timepiece that is visually stunning whilst pushing the boundaries of innovation. This watch invites us to see time in a new light, through Arsham’s unique and fluid vision.

Arsham’s view of time is central to his design approach. In his 2016 TED Talk, he explained, “My work is about collapsing time. You’re not quite sure if it’s an object from the past or the future.” While the MP-16 Arsham Droplet brought that concept to life through form, the new MP-17 Meca-10 Arsham Splash Titanium Sapphire focuses on how time leaves an impression. With its fluid case lines, splash-shaped dial opening, and transparent sapphire components, it blends Arsham’s artistic vision with Hublot’s Meca-10 movement to deliver both concept and performance in a wearable design.

At first sight the watch seems to be a departure from the familiar Hublot form, yet on closer in-

spection, all of the signature elements are there including the six H-screws on the bezel and caseback, the distinctive lugs at 3 and 9 o’clock and the titanium H-shaped folding clasp. Arsham green accents are found on the hour and minute hands, the numerals, the hour and five-minute markers, the small seconds hand at 9 o’clock and on the power reserve indicator at 3 o’clock.

The Hublot MP-17 Meca-10 Arsham Splash Titanium Sapphire is more than a timekeeper; it is a fusion of fine watchmaking and contemporary art, placing a twist on conventional materials and form. It invites collectors and art enthusiasts alike to experience time through Daniel Arsham’s unique, fluid lens.

“Daniel Arsham adds, “This collaboration with Hublot explores the fluidity of time through a case inspired by the perfect geometry of a water droplet, crafted using Hublot’s Meca-10 movement. The watch’s transparent structure captures the clarity and motion of water, suspended, precise, and always in flux.”

Limited to only 99 pieces, the Hublot MP-17 Meca10 Arsham Splash Titanium Sapphire is available at Hublot boutiques and authorized retailers.

- Sascha Lilic

The Luxury Network Academy is an educational initiative to individuals who are interested in joining the growing community of the luxury industry. In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised. www.tln.academy

The Den

BEHIND THE VELVET CURTAIN THE HIDDEN SOUL OF THE JEDDAH EDITION

Beyond an oak-paneled corridor, a whisper of teal-blue velvet conceals a secret worth discovering. Step through, and time begins to slow. The Den an experience found only at The Jeddah EDITION is where sophistication sheds its formality, and luxury takes a softer breath.

Here, the glow is low, the textures rich, and the atmosphere almost cinematic. Tufted velvet banquettes and deep armchairs invite quiet conversation, while a curated selection of whimsical art lends a knowing smile to the space’s otherwise sultry tone.

At the rosewood counter, handcrafted beverages and delicate bites set the rhythm of an unhurried evening. Then, as the night unfolds, guests drift onto the private terrace cigar in hand, stars overhead, city lights flickering in the distance.

The Den isn’t merely a lounge. It’s a secret shared among those who understand that true indulgence lies not in being seen but in slipping away.

For more information, www.editionhotels.com/jeddah

CHEDI HOSPITALITY EXPANDS

BRANDED RESIDENCES

PORTFOLIO WITH LANDMARK

LAUNCH IN WADI SAFAR, SAUDI ARABIA

Visionary design meets cultural heritage as The Chedi Residences debut with 20 ultra-luxury villas in Wadi Safar

In partnership with Diriyah Company, Chedi Hospitality proudly announces the launch of The Chedi Residences Wadi Safar, an exclusive collection of 20 branded villas set within the cliffs of Diriyah’s Wadi Safar masterplan. Designed by the internationally acclaimed architectural firm Bjarke Ingels Group (BIG), the residences introduce Chedi’s timeless philosophy of elegance and cultural authenticity to one of Saudi Arabia’s most iconic destinations.

Each four- and five-bedroom villa is thoughtfully integrated into the natural landscape, offering privacy, harmony, and sweeping

views over the Greg Norman-designed Signature Golf Course. Homeowners will enjoy a five-star resort lifestyle with access to signature dining, tranquil wellness sanctuaries, fitness studios, curated retail, and serene gathering spaces. An exclusive residents’ club complete with lounge, business corner, billiard room, and spaces for private events enriches the lifestyle, combining exclusivity with a refined sense of community. The unveiling of The Chedi Residences Wadi Safar marks a defining chapter in Chedi Hospitality’s growth, expanding its portfolio of branded residences into the Kingdom for the first time. Renowned for service ex-

cellence, The Chedi brand is steeped in timeless hospitality craftsmanship, cultivated over decades in iconic destinations such as Oman, Switzerland, and Montenegro, and now carried into private residences ensuring homeowners experience the same hallmarks of care, authenticity, and elegance that have long defined the Chedi name.

Nestled within the highly coveted Wadi Safar masterplan and adjacent to a forthcoming 85-key Chedi hotel, the residences embody the understated elegance that defines Chedi, blending Najdi traditions with contemporary sophistication.

Escape Diaries

““Saudi Arabia’s Vision 2030 calls for destinations that honor heritage while embracing the future. At Diriyah, we are proud to partner with Chedi Hospitality to bring this vision to life. The Chedi Residences Wadi Safar will not only be an address of prestige, but a lifestyle defined by cultural connection, architectural excellence, and soulful living. The Chedi brand has long been admired for its philosophy of understated luxury, cultural authenticity, serenity and heartfelt hospitality service — values that resonate deeply with the spirit of Diriyah and the connected lifestyle of today’s residents.” - Jerry Inzerillo, Group CEO, Diriyah Company.

With direct access to Diriyah and only 25 minutes from King Khalid International Airport, placing 70% of the world’s population within eight hours’ reach, The Chedi Residences Wadi Safar represent one of Saudi Arabia’s most exclusive real estate opportunities. The launch underscores Chedi Hospitality’s global expansion and its commitment to creating spaces of timeless design, cultural belonging, and elevated living.

For more information, www.chedihospitality.com

““For Chedi Hospitality, Wadi Safar is a natural expression of our brand essence, ‘A Voyage Unbound’. Our vision has always been to create sanctuaries that offer peace, belonging, and cultural connection, while responding to the lifestyle needs of today’s residents. In partnership with Diriyah Company, The Chedi Residences Wadi Safar will embody understated luxury rooted in tradition, elevated by design, and enriched by the award-winning service that Chedi is known for, crafted for modern living. Limited to 20 villas, they represent both a rare investment opportunity and the pride of ownership in one of the Kingdom’s most distinguished addresses combining exclusivity, long-term value, and the global prestige of the Chedi brand.” - Stephan Schupbach, CEO, Chedi Hospitality

ROCCO FORTE HOTELS FORGES NEW COLLABORATION WITH EMIRATES GOLF FEDERATION

Rocco Forte Hotels has joined forces with the Emirates Golf Federation (EGF) in a landmark partnership that strengthens the ties between the United Arab Emirates’ thriving golf community and one of Europe’s leading luxury hospitality brands.

As part of the agreement, the EGF’s prestigious amateur series has been rebranded as The Rocco Forte Series by the Emirates Golf Federation, creating exciting new opportunities for golfers in the region. Starting in December, Rocco Forte Hotels will serve as the official sponsor of the Mid-Am, Seniors and Super Seniors tournaments – key events on the EGF calendar.

Further strengthening the connections between UAE golf and the wider European golf landscape, the new agreement will give EGF members direct access and the opportunity to enjoy preferential rates at Rocco Forte Hotels portfolio of properties across Europe including Verdura Resort in Sicily, one of the continent’s premier luxury golf destinations.

“Blair Harvey, Golf Sales and Marketing Manager at Verdura Resort, said: “We are thrilled to partner with the Emirates Golf Federation and bring Rocco Forte Hotels into the heart of UAE golf. Verdura Resort offers one of the very best golf and lifestyle experiences that there is anywhere in Europe, and this agreement will allow EGF members to enjoy the resort’s full array of facilities while also supporting their competitive calendar.”

Founded as a non-profit organisation, the EGF plays a pivotal role in shaping the future of golf in the UAE, working closely with local clubs to grow participation, elevate standards and promote the game across all levels. The new partnership with Rocco Forte Hotels represents a significant step in its mission to deliver outstanding opportunities for its members and the wider golfing community.

Located on Sicily’s breathtaking southern coastline, Verdura Resort is a jewel in the Rocco Forte Hotels portfolio. The resort is home to two 18-hole championship courses — the East Links and West Shore — designed by world-renowned architect Kyle Phillips, as well as a nine-hole executive course and Italy’s only European Tour-approved Performance Institute. In addition to its elite golf facilities,

“General Abdullah Al Hashmi’, Vice-Chairman of the Emirates Golf Federation, Kieren Pratt, Championship Director at the Emirates Golf Federation, added: “Partnering with Rocco Forte Hotels marks a significant milestone for the EGF and our members, and is a step forward in our commitment to grow the game and deliver exceptional value to our membership. By rebranding our amateur series under one of the travel industry’s most famous names, we are not only strengthening our ties to Europe but also providing our players with access to some of the world’s most prestigious courses and resorts.”

Verdura offers a luxury spa, exceptional dining, and 1.8km of private Mediterranean coastline.

The Rocco Forte Series by the Emirates Golf Federation will debut under its new name later this year, with the Mid-Am, Seniors and Super Seniors tournaments headlining a busy schedule designed to showcase amateur golf at its highest level.

Shebara Celebrates Saudi National Day With Timeless Island Moments

Stay three nights or more and enjoy 20% overwater and beachfront villas, surrounded by sea, sky and Sauidi spirit

This Saudi National, Shebara invites you to make time for what matters. Welcomed by the scent of bakhoor, the taste of Saudi coffee and dates, and the glow of green lights dancing across the island’s mirrored orbs, each arrival becomes a moment of enchantment. Cultural performances and henna artistry mark the beginning of a journey that celebrates the Kingdom’s spirit in a sanctuary shaped by elegance and purity. Set across Sheybarah Island, Shebara’s solar-powered villas rise above crystal-clear waters, offering an escape where now is forever.

Villa Offerings

Poised between sea and sky, Shebara’s One- and Two- Bedroom Beach Villas and Overwater Villas are sanctuaries of stillness and beauty. Mirrored façades reflect the rhythm of the sea, while private pools and expansive terraces invite timeless moments of rest. For Saudi National Day, guests booking three nights or more are invited to linger with 20% off villa rates, inclusive of daily breakfast for two at Lunara.

Dining & Culinary Journeys

Shebara’s culinary experiences honor both land and heritage. At Lunara, mornings unfold with breakfast overlooking the Red Sea, featuring freshly baked breads, regional flavors, and restorative juices. Ariamare offers Mediterranean favorites reimagined with seasonal ingredients, while iki.roe celebrates Japanese precision and artistry. Solera invites leisurely afternoons with light bites and refreshing mocktails beneath the sun, and Saria transforms into the heart of Saudi National Day evenings, where a celebratory barbecue and live music capture the essence of togetherness. Throughout the stay, in-villa dining, nightly turndown surprises, and the sharing of Saudi coffee and dates create a rhythm of indulgence that feels both festive and timeless.

Wellness & Spa

Wellness lies at the heart of the Shebara journey, where balance is found in rituals shaped by the elements. The Spa unveils a special collaboration with Saudi brand MZN, introducing the Sea & Senses Ritual – Ocean Breeze Cooling. Infused with lavender, oud, and frankincense, the treatment weaves together a cooling wrap and meditative sound bath, creating a state of serenity that feels deeply attuned to the rhythms of the sea. Alongside this, sunrise yoga on the shore and guided meditation invite moments of renewal, while the stillness of the island becomes a natural stage for reflection and restoration.

Young Explorers

Children are invited into a world of imagination and wonder. Saudi National Day brings playful dress-up activities, storytelling sessions inspired by the Kingdom’s heritage, and creative workshops that nurture curiosity. Each moment is designed to spark joy while honoring the spirit of celebration.

Family Moments

Families are celebrated with activities that bring generations together. From spirited Beach Olympics and padel tennis matches to sand sculpture contests and friendly marathons along the shore, every experience is crafted to create shared memories that linger long after the celebration ends.

Adventures & Evenings

The Red Sea becomes a playground of discovery, with snorkeling through coral reefs, kayaking along calm lagoons, and catamaran sailing across open waters alive with marine life. As evening falls, guided stargazing sessions turn the sky into a celestial map, where constellations shine brightest above Shebara’s pristine sanctuary.

Shebara’s Saudi National Day journey is more than a celebration. It is an invitation to honor the Kingdom’s heritage in a setting of rare beauty, where mirrored villas reflect the purity of the sea and time itself becomes the truest luxury.

Restore and Reconnect at The Red Sea

Recharge and reconnect with tailored wellness experiences across three of the destination’s most tranquil resorts. From desert sanctuaries to island escapes, The Red Sea offers restorative settings where every detail is designed to renew body, mind, and spirit. Guests can immerse themselves in spa rituals inspired by the elements, holistic therapies rooted in nature, and mindful activities that bring balance to the soul. With limited time offers created for mindful renewal, each resort presents a unique path to wellness and vitality.

The St. Regis Red Sea Resort

The St. Regis Red Sea Resort offers a serene setting where wellness meets timeless elegance. Overwater villas and pristine beaches create a soothing backdrop for a journey focused on balance and renewal. Guests are invited to embrace restorative rituals, mindful movement, and the signature St. Regis touch, all curated to revitalize body and spirit.

Offer: Daily breakfast, a 90-minute prescribed luxury massage, personal training consultation and session, a 30-minute kayaking or paddleboarding experience, and a holistic wellness consultation. Minimum three-night stay required.

Nujuma, A Ritz-Carlton Reserve

Surrounded by the crystal waters of Ummahat Island, Nujuma, a Ritz-Carlton Reserve offers a wellness journey deeply connected to nature’s rhythm. Couples and individuals alike can unwind with holistic rituals, moonlit yoga, and moments of reflection under star-filled skies. Every experience is thoughtfully designed to restore balance and nurture both body and spirit in a setting of barefoot luxury.

Offer: Daily breakfast, stargazing experience, luna yoga, nature walk, cultural discovery experience, 90-minute bespoke massage, nutrition consultation with a holistic wellness program, personal training consultation and session, and a 30-minute kayaking or paddleboarding experience. Minimum three-night stay required.

Six Senses Southern Dunes, The Red Sea

Nestled among golden sands and dramatic desert-scape, Six Senses Southern Dunes is a sanctuary for those seeking balance and renewal. The resort blends desert tranquility with world-class wellness, offering holistic therapies, immersive rituals, and a deep connection to the natural environment. Guests are invited to slow down, reconnect with themselves, and embrace a journey that restores vitality from within.

Offer: Daily gourmet breakfast, a 45-minute wellness screening, sunset meditation, access to the Alchemy Bar, a biohacking session, a 60-minute signature massage, nutrition consultation with a tailored holistic wellness program, a 60-minute personal trainer or fitness session, and a 30-minute sandboarding experience.

Couples staying at the island resorts can also book a 30-minute scenic aerial tour of Ummahat Islands, Sheybarah Island, and Shura Island with Fly Red Sea Seaplane for SAR 1,575 + VAT per seat in a shared plane.

With direct flights to Red Sea International Airport (RSI), including convenient options from Dubai with flydubai and Riyadh with Saudia Airlines, reaching this secluded paradise has never been easier. Whether seeking mindful renewal, a restorative island retreat, or a desert-inspired wellness journey, The Red Sea offers experiences that restore balance and vitality in settings of unmatched beauty. `

For more info, please visit

visitredsea.com

Celebrate Saudi National Day 95 at The Red Sea: A Destination of Spirit and Harmony

In celebration of Saudi Arabia’s 95th National Day, The Red Sea invites travellers to embrace the Kingdom’s spirit with exclusive offers across its resorts and limited-time promotions from Fly Red Sea. Set along Saudi Arabia’s pristine west coast, The Red Sea is a place where coral reefs, golden dunes, desert canyons, and mountain peaks create a destination unlike any other. It is where refined hospitality meets effortless tranquillity, shaping stays defined by ease and elegance.

The St. Regis Red Sea Resort

Blending timeless elegance with island tranquility, The St. Regis Red Sea Resort offers a refined escape where overwater and beachfront villas frame uninterrupted views of the sea. Guests can savour leisurely mornings, indulge in sophisticated dining, and enjoy the legendary St. Regis Butler service, ensuring every detail is seamlessly arranged.

Offer: Daily breakfast for two, SAR 500 dining credit per night, signature St. Regis Butler service.

Nujuma, A Ritz-Carlton Reserve

Tucked away on the private island of Ummahat, Nujuma, a Ritz-Carlton Reserve, is the essence of barefoot luxury. Days unfold between coral reef adventures, serene spa rituals, and moments of pure stillness from a private deck overlooking the sea. With the care of a dedicated personal host, every stay is an invitation to unwind and connect.

Offer: Daily breakfast for two, SAR 500 dining credit per night, dedicated personal host.

Six Senses Southern Dunes, The Red Sea Nestled among golden dunes, Six Senses Southern Dunesis a sanctuary of wellness and discovery. Guests can spend their days exploring desert landscapes, crafting memories with Earth Lab activities, or enjoying tranquil spa treatments. The resort’s immersive setting blends Saudi spirit with holistic living, creating an escape rooted in balance and renewal.

Offer: Daily breakfast for two, SAR 500 resort credit in Wadi Suites, SAR 1,000 resort credit in One-Bedroom Villas, 50% savings on children’s dining, early check-in and late check-out subject to availability.

Shebara Resort

With its striking solar-powered design and villas stretching across the water, Shebara is a futuristic escape between sea and sky. Here, stillness and serenity define each day, whether snorkeling vibrant reefs or basking in the glow of a Red Sea sunset from a private deck. It is an idyllic retreat for those who seek both innovation and intimacy.

Offer: Daily breakfast for two, SAR 500 resort credit in Wadi Suites, SAR 1,000 resort credit in One-Bedroom Villas, 50% savings on children’s dining, early check-in and late check-out subject to availability.

Desert Rock Resort

Set within dramatic mountain formations, Desert Rockis a one-of-a-kind resort that blends modern luxury with nature’s grandeur. Guests can wake

Escape Diaries

to sweeping desert vistas, explore hidden trails, or stargaze beneath pristine skies, returning each evening to villas seamlessly carved into the rock. The resort’s atmosphere of quiet elegance makes it the perfect setting for a celebratory escape.

Offer: Daily breakfast for two, 20% savings on villa stays with a minimum two-night booking.

Across the destination, guests can explore enriching activities that make The Red Sea a truly immersive escape. Through Akun, travellers are immersed in the stories, traditions, and landscapes that reflect the authentic spirit of Saudi Arabia. WAMA opens the gateway to thrilling overwater adventures including paddleboarding, kayaking, e-foiling, and sailing. Beneath the surface, Galaxea reveals vibrant coral ecosystems through guided snorkelling, PADI-certified diving, and unforgettable marine encounters.

Celebrate Saudi National Day with seamless travel to The Red Sea. Guests can enjoy one-way trips from SAR 899, round trips from SAR 1,799, and charter journeys from SAR 5,999, with discounts of up to 45%. Valid throughout September, this special offer makes it easier than ever to discover the Kingdom’s most celebrated new destination.

With direct connections to Red Sea International Airport from Riyadh, Jeddah, and Dubai, reaching The Red Sea has never been easier. Guests can explore all Saudi National Day offers and begin planning their journey at VisitRedSea.com, with a dedicated guest assistant available to tailor every detail.

Exclusive Cultural Access: InterContinental Launches

“Doors Unlocked” in 6 Iconic Cities

InterContinental – part of IHG Hotels & Resorts’ luxury and lifestyle portfolio has just unveiled “Doors Unlocked”, a new global series of exclusive cultural packages offering guests unprecedented access to the world’s most prestigious cultural events - from fashion weeks and film festivals to design fairs and art biennales.

Curated in partnership with local tastemakers, each limited-edition 48-hour experience is designed to connect guests with the creative heartbeat of six global cities: London, New York, Tokyo, Dubai, Sydney, and Phuket.

In Dubai, for example, the experience is curated by renowned Saudi jewellery designer Hala Abdallah, who serves as the local tastemaker for the Doors Unlocked package. Guests will receive exclusive access to Dubai Design Week, including a curated tour of Downtown Design and EDITIONS - the region’s leading design fair and showcase of collectible, limited-edition works. It will also include an intimate dinner hosted by Hala Abdallah at Michelin-starred chef Pierre Gagnaire’s acclaimed restaurant, Pierre’s TT, located at InterContinental Dubai Festival City.

This initiative reflects InterContinental’s continued evolution from a luxury hotel brand into a true cultural connector, meeting the expectations of modern luxury travellers - particularly Gen Z and Gen Alpha - who seek authentic, immersive experiences that go beyond traditional hospitality.

Doors Unlocked experiences start from $1,500 USD for a two-night stay with breakfast, “Incredible Occasion” dining experiences, and behind-the-scenes cultural access. Available to book now at: www.intercontinental. com/doors-unlocked

We’d also be delighted to arrange an interview with either Haitham Mattar, Managing Director, IHG Hotels & Resorts (India, Middle East & Africa) or Tom Rowntree, Vice President of Luxury & Lifestyle Brands, IHG subject to availability to discuss:

The strategic vision behind Doors Unlocked Emerging trends among new-generation luxury travellers The role of curated cultural access in redefining travel in the Middle East

RED SEA GLOBAL UNVEILS SHURA ISLAND: A NEW ERA OF LUXURY TOURISM BEGINS THIS SEPTEMBER

- Iconic brands SLS, EDITION, and InterContinental prepare to welcome first guests to the heart of The Red Sea

- Shura Links, the championship 18-hole golf course, is also set to welcome players, offering a world-class golfing experience

- Shura Island is also host to a collection of exclusive homes, offering a rare opportunity to own part of the luxury destination

Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, has announced that the first resorts and attractions on Shura Island will begin opening to guests in the coming weeks.

Phase one of the launch includes the debut of SLS, EDITION, and InterContinental hotels, along with Shura Links, Saudi Arabia’s first island golf course. This moment marks a major milestone for RSG as it continues making Vision 2030’s ambitions for national transformation and economic diversification a reality for the people of Saudi Arabia, as well as demonstrating the possibility of regenerative tourism.

Escape Diaries

Shura Island will eventually be home to 11 worldclass resorts, all of which will open across the next few months. When fully complete, the island will offer guests unparalleled access to pristine natural landscapes, luxurious amenities, high-end food and beverage and retail, signature experiences and cutural programming, making it the beating heart of this world-leading tourism destination.

Guests will either arrive by boat to the island’s marina or by electric vehicle across the stunning 3.3km Shura crossing — including Saudi Arabia’s longest internal bridge. From there, they will be immersed in a world of turquoise lagoons, untouched beaches, and elevated hospitality.

Red Sea International Airport (RSI), which is situated within three hours’ flying time of 250 million people and eight hours’ flying time for 85% of the world’s population, is the gateway to The Red Sea destination. It is already welcoming a regular schedule of domestic and international flights. Most recently it was announced that Qatar Airways will operate direct flights to RSI three times a week from next month, with further air lift expected to be announced soon.

A trio of world-class hospitality brands The following resorts will welcome first guests in the coming weeks:

• SLS Red Sea: A bold blend of natural beauty and signature SLS flair, SLS The Red Sea features 150 luxurious rooms and villas, including beachfront and overwater options, with curated cultural, wellness, and leisure experiences.

• The Red Sea EDITION: A sanctuary of modern luxury and island serenity, the resort offers 240 elegantly designed rooms, including 53 suites, a world-class spa, multiple dining destinations, and access to watersports and golf.

• InterContinental The Red Sea Resort: A five-star barefoot luxury escape with 178 rooms and 32 suites, five dining venues, a spa, event spaces, and a design inspired by the surrounding coral reefs.

““As the heart of The Red Sea, Shura Island represents everything Red Sea Global stands for: bold ambition, deep respect for nature, and a commitment to redefining tourism in Saudi Arabia and beyond. With the soft opening of Shura in the coming weeks, we move closer to achieving our mission to set new standards in regenerative tourism, while realizing Vision 2030,” said John Pagano, Group CEO of Red Sea Global.

Looking ahead, the remaining eight resorts are on track to open in the coming months. This includes: Faena; Fairmont; Four Seasons; Grand Hyatt; Jumeirah; Miraval; Raffles; and Rosewood.

Naturally dolphin-shaped, Shura Island is the vibrant heart of The Red Sea. The overarching design concept, developed by world-renowned architects Foster + Partners, is affectionately known as ‘Coral Bloom’ due to the inspiration the surrounding coral reefs give to the architecture.

The resorts on Shura have been conceived to blend seamlessly with the island’s pristine environment. The development is carefully engineered to minimize environmental impact and maximize energy efficiency. For instance, like the rest of The Red Sea, Shura is entirely powered by renewable energy.

As well as resorts, Shura Island is the setting for a collection of exclusive homes. The first properties available to buy on the island were announced earlier this year and will be ready for handover at the end of 2025. Residents will have access to all of the island’s entertainments, as well as its pristine beaches and azure waters, while also offering seamless access to the wider destination and iconic resorts.

The Kingdom’s first island golf course

Shura Links will also open in September, offering a world-class golfing experience that combines challenge, design, and sustainability. As Saudi Arabia’s first island golf course, Shura Links offers spectacular views and a course designed to blend natural desert landscapes with lush fairways. Sustainability is a key focus, with innovative water management and eco-friendly practices integral to its design and operation. Easily accessible from all Shura Island resorts, as well available to guests and residents at other resorts at The Red Sea, it promises an unforgettable golfing experience in a pristine coastal setting.

RSG’s impact on nature and communities extends far beyond the borders of its destinations. Through its transformative destinations at The Red Sea and AMAALA, it is creating120,000 new jobs, driving economic growth and fostering a sustainable future for all.

For more information, www.visitredsea.com

CELEBRATE SAUDI NATIONAL DAY AT OUR HABITAS ALULA

Mark Saudi National Day with live craft, music and heritage experiences at Our Habitas AlUla on 23rd September

To mark Saudi National Day on 23rd September, Our Habitas AlUla invites guests to celebrate the Kingdom’s heritage with a day of immersive, family-friendly programming that brings culture to life against the sandstone canyons of the Ashar Valley.

The celebrations begin at 4:00 PM with a tasting of traditional Saudi desserts, followed by cultural activities including an Arabian horse photography opportunity, henna artistry and a local crafting workshop. At 5:00 PM, guests can join a Saudi coffee workshop, featuring a live demonstration and tasting of this cherished tradition, before gathering for a traditional dance performance.

Throughout the day, visitors can enjoy oud performances in the lobby, where live music reflects the Kingdom’s heritage, and an evening art workshop offering interactive sessions with local craftspeople to create keepsakes. Programming also includes

a traditional lunch at Tama - Our Habitas AlUla’s on-site restaurant marrying Saudi and Middle Eastern cuisine, with an open buffet priced at SAR 375 per person, featuring dishes prepared with seasonal, local ingredients.

Saudi National Day at Our Habitas AlUla

Date: 23rd September

Timings:

4:00 PM Saudi Desserts Tasting

4:30 PM Arabian Horse Photography Corner, Henna Artist, and Local Crafting Corner

5:00 PM Saudi Coffee Workshop

5:30 PM Traditional Dance Performance

For more info, please visit www.ourhabitas.com

Celebrate Saudi Arabia’s 95th National Day at The Chedi Hegra

In celebration of Saudi Arabia’s 95th National Day, The Chedi Hegra invites GCC residents to embark on a retreat where heritage, nature, and artistry converge in understated luxury.

Nestled within the UNESCO World Heritage Site of Hegra, the resort offers a one-of-a-kind experience that seamlessly blends cultural storytelling, curated rituals, and world-class hospitality.

Upon arrival, guests will be welcomed with refreshing drinks and traditional Saudi coffee, setting the tone for a journey rooted in local tradition. During

their stay, they will enjoy daily breakfast for two at Prima Classe restaurant, a guided Hegra Wildlife Tour, and a guided Art Tour within the resort accompanied by cultural storytelling from a Rawi.

To further elevate the experience, the offer also includes a complimentary upgrade to a 90-minute spa treatment when booking a 60-minute session, the perfect way to unwind amidst AlUla’s serene landscapes.

For more info, please visit www.ghmhotels.com

On Saudi Arabia’s northwestern coast, where desert mountains meet the turquoise waters of the Red Sea, a new icon is taking shape. AMAALA, the ultra-luxury destination developed by Red Sea Global, is set to become the world’s most exclusive year-round yachting haven — a warm-weather alternative to Europe’s seasonal sailing circuit, and the stage for sailing’s most prestigious finale, The Ocean Race, in 2027.

For centuries, the Red Sea served as a maritime crossroads, its winds and currents guiding trade, exploration, and cultural exchange. Today, that heritage is being reimagined for a new era at AMAALA. At its heart lies Triple Bay Marina, a natural harbor with 116 berths for yachts up to 140m, alongside the AMAALA Yacht Club,

designed by HKS as a beacon of maritime elegance. Against a backdrop of pristine coral reefs and protected marine habitats, the marina will host competitive regattas, welcome superyachts, and offer world-class facilities for leisure sailors. Strengthening this vision is the AMAALA sailing academy, dedicated to training and inspiring the next generation of sailors, ensuring the Red Sea remains a stage for maritime excellence well into the future.

Sailing at AMAALA is not just about performance, but also purpose. The Corallium Marine Life Institute will be a global hub for marine research and education, with a vision to increase biodiversity in the Red Sea by 30% by 2040. For those who venture to AMAALA, each voyage offers an encounter with nature and a reminder of the sea’s resilience.

Already, AMAALA is making its presence felt on the world stage. TEAM AMAALA, skippered by Swiss sailor Alan Roura, is competing in The Ocean Race Europe 2025, a campaign that reflects shared values of endurance, teamwork, and regeneration. This is only the beginning. In 2027, AMAALA will host the Grand Finale of The Ocean Race, bringing the legendary round-the-world challenge to the Red Sea for the first time in history.

AMAALA is more than a sailing venue; it is a new frontier for luxury travel, rooted in heritage yet looking firmly to the future. With pristine waters, year-round warmth, and a commitment to preserving and enhancing its natural environment, AMAALA is set to redefine what it means to live and sail by the Red Sea.

LEGENDARY LONDON MEMBERS’ CLUB

ANNABEL’S RETURNS TO ALULA FOR REFINED CULINARY POP-UP

The ancient oasis of AlUla will once again play host to one of the world’s most storied private members’ clubs, as London’s Annabel’s returns for an exclusive pop-up dining and entertainment experience.

From 17th October to 13th December, guests will be invited to step into a world where London’s glamour meets AlUla’s elegance, as Annabel’s brings its signature flair and luxury service to one of the most breathtaking destinations in the region.

Founded over 60 years ago in London’s Mayfair, Annabel’s has long been synonymous with sophistication and delectable dining. Its Grade I listed Georgian mansion at 46 Berkeley Square remains a global icon of luxury hospitality. In AlUla, the legendary club will reinterpret its vision within a new setting, where the desert’s timeless beauty merges with the cosmopolitan spirit of Annabel’s.

Set amid dramatic sandstone cliffs, the AlUla pop-up will offer refined gastronomy and lively evenings, with a DJ infusing the desert nights with rhythm and energy. Guests can indulge in two distinctive menus — a signature selection and a wellness-inspired offering that complements AlUla Wellness Festival, which will be held from 24th October to 1st November.

The AlUla Wellness Festival is an annual celebration of holistic living rooted in the natural landscapes of this ancient destination. This year’s programme brings together world-class athletic challenges such as the AlUla Duathlon and the Ashar Valley Tri, alongside a nine-day yoga immersion event and nourishing cuisine served at Annabel’s, creating a well-rounded space for balance, growth and rejuvenation.

On Annabel’s wellness menu, expect healthful dishes such as tuna tartare with mango and grape ponzu, and wild sea bass with sauce vierge and kalamata olives, alongside delicate vegetarian creations like Romano pepper gemista and aubergine baba ghanoush with feta and jalapeno honey. To finish, dessert offers a light and refreshing twist on tradition with an exotic Eton Mess and a seasonal fresh fruit platter. For those seeking something more indulgent, the signature menu presents heartier favourites, including king prawn saganaki in a rich tomato sauce, lamb chops with crispy garlic and parsley pesto, and Annabel’s signature Paccheri pasta with Parmesan, tomato, basil and chilli.

Guests can also enjoy a range of inventive mocktails, from the elegant Belli-no, a sparkling peach creation, and the London Dry, a bright Elderflower and tonic water concoction, to the refreshing Clean Margarita, infused with chilli reduction, hibiscus, lime and a Tajin rim. Other highlights include the fizzy and floral Rose Petal Spritz and the citrus-forward, tea-based Easy Paloma.

Annabel’s in AlUla is made even more extraordinary by its setting within one of AlUla’s most important heritage landmarks, Jabal Ikmah. Often referred to as AlUla’s ‘open-air library’, the site is etched with hundreds of inscriptions and petroglyphs left by ancient civilisations that once lived in and passed through AlUla. The site has even gained UNESCO recognition for historical significance with its induction into their Memory of the World Register.

As the sun dips below the horizon and the desert sky ignites with stars, this magical site and the incredible untouched surroundings will transform Annabel’s into an intimate stage for culinary excellence and unforgettable evenings.

For more info www.experiencealula.com

Chef Thomas Colette brings Michelin-star mastery and soulful storytelling to Jeddah’s chicest dining destination

Adining destination unlike any other in the city, Lola Brasserie has quickly established itself as a culinary landmark where French elegance meets Mediterranean warmth. Conceptualised by Leylaty Hospitality Group, redefining what a restaurant can be, Lola is a tribute to the art of living well, where gastronomy, style and storytelling intertwine under the expert hand of Executive Chef Thomas Colette.

With a career honed in Michelin-starred kitchens across Paris, London, and the Middle East, Chef Thomas brings a signature blend of classic French technique and contemporary creativity to Lola’s seasonal menu. Each dish is crafted with precision and soul, inspired by the sun-drenched coasts of Southern France and brought to life with the finest local and imported ingredients.

Lola’s menu strikes a balance between comfort and sophistication, blending timeless French favourites with Mediterranean brightness. Highlights include the Onion Soup, with aged Comté cheese, the elegant Salmon Tarte Flambée topped with citrus and caviar and the refreshing Salade de Crabe with king crab, avocado and grapefruit.

Signature mains like the Grilled Langoustine with herbs and chilli, Lobster paccheri in a citrusy bisque, and the Grilled Tenderloin with bistro salad and fries reflect Chef Thomas’s refined yet approachable culinary style.

Born and trained in France, Chef Thomas brings over a decade of experience in some of Europe’s most celebrated kitchens, including Sur Mesure by Thierry Marx (Mandarin Oriental, Paris) and Histories by Mathieu Pacaud. His global journey has taken him from The Ritz in London to leading fine dining destinations in Moscow and the Red Sea, where his work has been defined by a deep respect for ingredients, sustainability, and team-driven creativity.

At Lola, Chef Thomas channels his experience into a menu that is both deeply personal and universally appealing - a reflection of Lola’s narrative of a woman living between two worlds, effortlessly blending French sophistication with Mediterranean ease.

Lola is designed as a space to linger and savour - from lazy afternoon lunches to golden hour drinks and vibrant evening dinners. The ambiance, much like the menu, strikes a perfect harmony between refinement and relaxation, making every visit feel both indulgent and inviting.

Honouring Tradition, One Sweet Bite at Time

Indulge in the Saudi National Day collection of Sweets by Leylaty

In celebration of the 95th Saudi National Day, Sweets by Leylaty is delighted to unveil a special collection of artisanal confections that embody the spirit and heritage of the Kingdom. Available from 16-28 September across all major delivery platforms, these handcrafted treats are perfect for sharing joy with family, friends and colleagues during this national celebration. Guests may also pre-order and collect directly by contacting the Sweets by Leylaty team.

The exclusive collection showcases vibrant, beautifully decorated éclairs filled with cardamom, kleija, and chocolate, alongside soft chocolate cupcakes topped with vanilla cream - each echoing the colours, patterns, and landmarks of Saudi Arabia. From a show-stopping

map-shaped vanilla cheesecake filled with dates and lotus, to a 95th Saudi National Day chocolate sponge cake layered with chocolate cream and adorned with National Day motifs, every creation blends exquisite flavours with artistry – making them as visually stunning as they are delicious.

To extend the celebration to dining guests, Lola Brasserie, Kuuru, and Toki - Leylaty’s renowned restaurant division - will present commemorative National Day petit fours, complimentary at the end of each dining experience. This gesture of appreciation allows guests to savour the festivities long after their meal.

This limited-time offering invites everyone to honour tradition and create sweet memories this National day - one irresistible bite at a time.

Taste Makers

Taste Makers

Mansard Riyadh, A Radisson Collection Hotel, Unveils

Exclusive Offers for the 95th Saudi National Day

Mansard Riyadh, A Radisson Collection Hotel, is delighted to announce its exclusive offers in celebration of the 95th Saudi National Day, taking place on 22–23 September 2025. Guests are invited to mark this milestone with a series of cultural and hospitality experiences that honor the Kingdom’s rich heritage, all while enjoying the property’s signature atmosphere of timeless elegance and luxury.

From 18 to 26 September, Mansard Riyadh presents an unmissable staycation package, where guests will be welcomed into the refined comfort of a Collection Room, complemented by a signature breakfast experience at Sadelle’s, available at a celebratory rate of SAR 995 per night.

Guests can also enjoy an exclusive 9.95% saving across the hotel’s distinguished dining destinations, which include L’ami Dave, showcasing French fine-dining artistry with a modern twist and Carbone Riyadh, serving its celebrated Italian-American cuisine inspired by New York’s golden age.

In celebration of the occasion, guests will be welcomed with immersive cultural touchpoints that capture the spirit of the day upon arrival. The lobby will come alive with the traditional Ardha dance, one of Saudi Arabia’s most iconic performances offering visitors a meaningful connection to the Kingdom’s proud history. Enhancing the

sense of tradition, authentic Saudi coffee will be served by hosts dressed in traditional attire, enveloping guests in an atmosphere of generosity and cultural warmth.

Also, in-house guests will be treated to exclusive National Day amenities infused with thoughtful symbolism. Each room will feature a specially crafted in-room plate inspired by Saudi’s most cher ished emblems, including the two swords, palm tree, and riyal sign. Elegantly prepared by the hotel’s culinary team, these details em body the seamless blend of herit age and refined luxury that defines the Mansard experience.

Through these curated activations, Mansard Riyadh reaffirms its role as more than a luxury destination standing proudly as a cultural land mark where heritage, hospitality, and modern elegance come to gether in harmony.

For more info, please visit www.radissonhotels.com

Shangri-La Unites Four Master Chefs for an Exclusive 8-Hands Dinner

Series this September

Set across Shang Palace locations in Dubai, Abu Dhabi, Istanbul, and Jeddah, this 8-hands Dinner series promises an unforgettable culinary spectacle.

This September, Shangri-La Hotels will present an extraordinary prelude to its highly anticipated Taste of Shangri-La celebration with a rare 8-hands dinner series hosted across four Shang Palace locations, the group’s signature Chinese dining brand. The series will showcase the artistry of four of Shangri-La’s master chefs of Chinese cuisine and from September 18th to 30th, guests are invited to embark on a gastronomic journey at Shang Palace locations in Dubai, Abu Dhabi, Istanbul, and Jeddah, for a one of a kind eight course set menu. Each dish will tell its own story, from the roots of Chinese culinary traditions to bold contemporary interpretations, in an intimate dining experience designed to linger long after the final bite.

The series will feature the combined talents of Chef Peter Lau Chee Wei of Shangri-La Dubai, celebrated for blending Cantonese, Teochew, Malaysian, and Singaporean flavours into visually striking creations; Chef Qiguo Su of Shangri-La Qaryat Al Beri, Abu Dhabi, a Sichuan specialist whose artistry shines in refined signatures such as Peking Duck; Chef Cheng Lu of Shangri-La Bosphorus, Istanbul, whose three decades of expertise are reflected in delicate dim sum and unforgettable seafood dishes; and Chef Sky Wong Kum Choy of Shangri-La Jeddah, a pioneer of modern Chinese cuisine known for his ability to layer authentic techniques with global influences. Together, the four chefs will craft a menu that highlights signature creations including King Crab with

Caviar, Spinach, and Shredded Tofu Broth Soup, WokFried Wagyu Beef Striploin with Garlic, and Wok-Fried Boston Lobster with Egg Yolk.

The series will open in Dubai from September 18th to 20th, continue to Abu Dhabi on September 22nd and 23rd, move to Istanbul from September 25th to 27th, and conclude in Jeddah on September 29th and 30th. Each city will offer its own unique setting, but the experience will be unified by the chefs’ shared passion for excellence and their ability to reimagine Chinese cuisine for today’s most discerning diners. With limited seating, the dinners promise to be exclusive, immersive, and truly memorable.

These exquisite 8-course menus will be exclusively served by 8-hands across four participating cities, at Shang Palace restaurants the home of authentic and

masterfully crafted Chinese cuisine. This special series sets the stage for Taste of Shangri-La, a month-long culinary celebration taking place across Shangri-La hotels in the Middle East, Europe, the United Kingdom, India, and the Americas throughout October 2025. Guests can expect inspired tasting menus, signature dishes, and remarkable dining experiences at some of Shangri-La’s most celebrated restaurants. The 8-hands dinner offers an early opportunity to savour the creative spirit behind Taste of Shangri-La and to be part of an extraordinary milestone in Shangri-La’s global culinary journey.

8-Hands Dinner Overview:

Where: Shang Palace

Key Dates: Dubai – September 18th to 20th

Abu Dhabi – September 22nd and 23rd

Istanbul – September 25th to 27th

Jeddah – September 29th and 30th

In celebration of the 95th Saudi National Day, Bateel presents two exclusive giftsets filled with premium confectioneries. Designed to honour the Kingdom’s rich heritage and the generosity of the Saudi people, the limited-edition designs feature the finest organic dates from Bateel’s Saudi groves as well as artisanal single-origin chocolates.

The collection comprises two distinctive offerings. The Watan Collection is crafted in elegant green and lavender, with the centrepiece featuring a map of Saudi Arabia depicting traditional woven textile patterns. The Majd Collection, presented in a sophisticated green wood box, pairs Bateel’s signature single-origin chocolates with a bespoke sleeve created especially for the occasion.

SAUDI BRAND BATEEL LAUNCHES

TWO NEW COLLECTIONS TO CELEBRATE SAUDI NATIONAL DAY

““This year’s collection reflects our pride as a Saudi brand and our commitment to creating meaningful experiences for our customers. Saudi National Day is not only a time of celebration, but also of togetherness and we are delighted to present creations that bring families, friends and communities closer through the joy of exceptional gifting”, said Seif Mohamed, Country Director, Bateel Saudi Arabia.

For Bateel, the Watan and Majd collections transcend seasonal offerings; they represent symbols of connection, celebration and culture. As a proud ambassador of Saudi excellence, Bateel honours the Kingdom’s proud past while embracing the future possibilities that lie ahead.

Both collections are now available at all Bateel boutiques and online at bateel.com across Saudi Arabia.

For more information, www.bateel.com

CH Carolina Herrera unveils its FW25 collection that exudes contemporary elegance to effortlessly align with the Kingdom’s rich cultural heritage. This season, the spotlight shines on the Initials Insignia bags, timeless icons of the house. Handcrafted in the brand’s Leather Atelier in Spain, these bags embody the artistry and craftsmanship of CH Carolina Herrera. This line transforms the letters of the iconic Insignia bracelet, transforming Carolina’s initials to be adapted to a range of sophisticated handbags. An expression of femininity to celebrate the personality of every woman, it features in classic black, deep burgundy, and olive green to offer versatile options that seamlessly elevate any look — from elegant daywear to statement eveningwear.

Alongside these signature bags, the FW25 collection introduces flowing gowns in emerald green, vibrant red capes, tailored trench coats, and printed dresses that reflect modern sophistication. Each piece is de signed to resonate with Saudi Arabia’s spirit of pride and elegance, cu rating a wardrobe that celebrates both tradition and contemporary style.

THE TEA ROOM

by M ajed G aroub

In the heart of Rome stands the Antico Caffè Greco, established in 1760 a testament to centuries of cultural life. Under its roof, poets, thinkers, and artists such as Goethe, Keats, and Rossini once gathered. This café was not just a place to sip a cup of tea or coffee; it was a space for the exchange of ideas and the creation of art, becoming an integral part of Rome’s cultural fabric. When threatened with eviction due to rent disputes, it was not viewed as a commercial property dispensable for profit but as a cultural monument of priceless value. Italy’s Ministry of Culture intervened to grant it full legal protection covering not only its walls and possessions but also its name, history, and the rights of those who have preserved its identity over generations. Italy demonstrated that the law can be a fortress of memory, a shield of culture, and a guarantor of justice. Preserving heritage, it showed, is inseparable from safeguarding those who maintain it.

This model resonates with the historic and cultural renaissance led by Saudi Arabia under the leadership of Crown Prince Mohammed bin Salman. The Kingdom’s approach to heritage has shifted from merely architectural or touristic concerns to recognizing it as a civilizational legacy that preserves identity and upholds the rights of individuals and communities. The Crown Prince launched a project to restore historic mosques not only through renovation of hundreds of ancient mosques but also through the establishment of legal and regulatory frameworks that protect these sites from vandalism or alteration, ensuring they remain witnesses to the Kingdom’s Islamic and cultural depth.

In Al-Ula, where geography and memory intertwine, efforts are underway to revive old houses and archaeological sites, transforming the region into a global hub for history and humanity. These initiatives include legal safeguards against commercial exploitation, ensuring that these treasures are preserved for future generations. Similarly, projects like the historic Jeddah and the Al-Turaif district in Diriyah exemplify how law and culture converge restoring old buildings and markets while protecting their names and identities in official records, so heritage remains shielded from physical or symbolic violation.

Protecting heritage is not merely a cultural or civilizational duty; it is a legal and ethical obligation to uphold rights and support the oppressed. Heritage belongs to the walls and to those who safeguard it, as well as to the society that derives its identity from it. Here, the Kingdom’s leadership plays a pioneering role. Just as Italy stood by the custodians of Café Greco in defense of their efforts, the state’s support in safeguarding cultural sites exemplifies how law can serve as a guardian of memory.

Thus, the protection of heritage becomes a bridge connecting the past with the present, with justice acting as a shield to prevent its loss. The message from Saudi Arabia is clear: history must be preserved, rights protected, and identity sustained as long as justice remains alive in the land.

The preservation of our cultural and historical legacy is not only an act of cultural pride but a legal imperative one that ensures the continuity of identity, the acknowledgment of rights, and the safeguarding of our shared human history.

Heritage is not merely stone walls or ancient buildings; it is a living memory of nations, pulsing with stories and symbols that shape their collective soul and forge their deep identity.

YOUR DNA, YOUR DOCTOR: HOW PERSONALIZED MEDICINE IS CHANGING HEALTHCARE

WRITTEN BY : DR. FAISAL H. ZAGZOOG

Imagine walking into your doctor’s office and receiving a treatment plan designed specifically for you—not just someone of your age, gender, or symptoms, but for your unique biology. This isn’t science fiction. It’s personalized medicine, and it’s reshaping the way we understand healthcare.

At the heart of personalized medicine is the idea that our genes can guide our treatment. Using genetic testing, doctors can identify how a patient is likely to respond to certain medications, or if they carry a risk for specific diseases. Instead of the traditional “one-size-fits-all” approach, treatments can be tailored based on your DNA, lifestyle, and even your gut microbiome.

Take cancer, for example. For years, chemotherapy has been a standard option—powerful, but often imprecise. Now, thanks to genetic profiling of tumors, oncologists can choose therapies that specifically target mutations in a patient’s cancer cells. The result? Better outcomes, fewer side effects, and, in some cases, life-saving results.

But it’s not just cancer. Conditions like heart disease, diabetes, and even depression are starting to benefit from this approach. In fact, some patients now receive prescriptions based on how quickly their bodies metabolize certain drugs—something that can vary greatly from person to person.

Still, personalized medicine comes with its challenges. Genetic data is sensitive, and concerns about privacy and data misuse are very real. Not everyone has access to advanced testing or can afford the therapies that follow. There’s also the risk of over-promising: our genes don’t tell the whole story. Environment, behavior, and social factors play major roles in health, too.

Even so, the shift is undeniable. We’re entering an era where medicine is not just reactive, but proactive—and deeply personal. As costs drop and technology advances, personalized medicine may soon become the standard, not the exception.

LEARNING FROM COP29 AND ACTION PLAN FOR COP30

BY DINA ALNAHDY CHAIRPERSON CES CONSULTING

Climate change poses direct risks to businesses across all sectors. Rising temperatures, extreme weather events, and resource scarcity disrupt supply chains, increase operational costs, and damage infrastructure. For example, an estimated 1.8 billion people or around 23% of the global population are directly exposed to significant flood risks in a 1-in-100-year flood event1. At the same time, up to 700 million people could face displacement due to drought by 20302. These escalating climate-related threats disrupt operations, increase costs, and heighten the vulnerability of global supply chains, making climate resilience a central business priority.

Climate change continues to shape the global agenda, demanding stronger commitments, deeper collaboration, and faster implementation. COP29, held in Baku, marked a turning point with progress on finance, energy transition, adaptation, and transparency. As the world now looks to COP30 in Belém, Brazil, the

Key Outcomes of COP29

1. Climate Finance (NCQG – New Collective Quantified Goal)

COP29 in Azerbaijan was defined by its dual vision to “Enhance Ambition, Enable Action.” Among the most significant outcomes was progress on the New Collective Quantified Goal (NCQG) on climate finance, which took centre stage as nearly 200 countries reached a landmark agreement3. The deal commits to:

• Tripling climate finance for developing countries, raising the previous USD 100 billion annual target to USD 300 billion per year by 2035.

• Mobilizing collective action from both public and private sources to scale funding to USD 1.3 trillion annually by 2035.

• The Baku Initiative for Climate Finance, Investment, and Trade (BICFIT) was officially launched to strengthen global financial flows for climate action.

• In parallel, Multilateral Development Banks (MDBs) pledged to scale up their support by increasing annual climate finance for developing countries to USD 120 billion by 20304.

2. Energy Transition

COP29 also advanced global energy transition through a series of landmark pledges and partnerships aimed at accelerating the deployment of renewable energy, energy storage, and grid infrastructure. Among the most significant outcomes were:

• Launch of the COP29 Global Energy Storage and Grids Pledge: Signatories committed to a collective goal of deploying 1,500 GW of energy storage globally

by 2030. A global community of 45 utilities and power sector suppliers under the Utilities for Net Zero Alliance (UNEZA), led by TAQA and SSE as Co-Chairs and launched at COP28 under the guidance of IRENA and the UN Climate Change High-Level Champions, reinforced their commitment to annual grids and renewables investment exceeding USD 117 billion. Approximately 48% of the planned and committed investment will go into grid infrastructure, supporting governments’ ambitions to add or refurbish 80 million kilometres of grids by 2040.

• Launch of the COP29 Green Energy Pledge: Green Energy Zones and Corridors: This pledge aims to connect green energy zones and corridors to communities most in need by developing larger intraregional and interregional interconnected power grids.

• Call to Action for Energy Transition: Following dialogues in 2024 on ambition and action required for just and equitable transitions, the COP29 Presidency, in partnership with the IEA, highlighted five key opportunities to demonstrate progress on energy goals identified at COP285.

For the global South, strengthened commitments on financing and technology transfer remain central. The debate on equity and responsibility between developed and developing countries will continue to influence negotiations, as nations seek a pathway that balances ambition with feasibility6. While climate change brings risks, it also creates significant business opportunities. The transition to a low-carbon economy is driving demand for renewable energy, green finance, sustainable infrastructure, and clean technologies. Companies can innovate in energy efficiency, sustainable agriculture, carbon capture, and circular economy solutions.

Saudi Arabia’s Climate Goals and Actions

As part of its Nationally Determined Contributions (NDCs), Saudi Arabia has committed to reducing and avoiding 278 million tons of CO2-equivalent emissions

The Trendsetter

annually by 2030, using 2019 as the baseline year. This target represents more than a two-fold increase compared to its previous pledge of 130 million tons under its Intended NDC, demonstrating significant progression and the Kingdom’s highest level of ambition to date7.

Saudi Arabia is aligning its climate agenda with its national transformation under Vision 2030, pursuing a broad range of initiatives that both reduce emissions and contribute to economic diversification:

• Energy Efficiency: Targets industry, buildings, and transport through stricter standards and retrofits.

• Renewables & Green Hydrogen: Aims for 50% electricity from renewables by 2030; NEOM to host a major green hydrogen facility8.

• Carbon capture utilization & storage: Developing Jubail and Yanbu as CCUS hubs; promoting blue hydrogen for industrial decarbonization.

• Fuel Switching: Increase natural gas in power generation to lower carbon intensity.

• Methane Management: Zero flaring and methane recovery; contribute to 30% global reduction by 2030.

• Land Restoration & Greening: Saudi Arabia’s goal is to plant 10 billion trees by 2060 as part of the Saudi Green Initiative (SGI), aiming to rehabilitate over 74 million hectares of land to combat climate change, desertification, and improve air quality9.

• Sustainable Cities: Giga-projects like NEOM to model carbon-neutral urban development10.

At COP30, Saudi Arabia will emphasize its dual role: positioning itself as a regional leader advocating for collective climate action, and as a global player balancing energy security with ambitious decarbonization pathways.

What to Expect at COP30

As attention turns to COP30 happening in Belém, Brazil, the lessons from COP29 in Baku must guide a more ambitious and inclusive approach11. Brazil, a global leader in biodiversity and climate action, has the opportunity to strengthen trust and drive transformative change. COP30 should focus on clear and equitable financial commitments, accelerating the shift from fossil fuels, and fostering genuine international collaboration. The outcomes of COP29 highlight the urgent need to move beyond incremental progress. Bold, decisive action grounded in equity, accountability, and implementation. It is essential to meet the scale of the climate crisis and deliver on the promises of the Paris Agreement12.

1 https://blogs.worldbank.org/en/climatechange/flood-risk-already-affects181-billion-people-climate-change-and-unplanned

2 https://www.who.int/health-topics/drought#tab=tab_1

3 https://unfccc.int/news/cop29-un-climate-conference-agrees-to-triplefinance-to-developing-countries-protecting-lives-and

4 https://unfccc.int/sites/default/files/resource/Summary_Global_Climate_Action_at_COP_29.pdf

5 https://unfccc.int/sites/default/files/resource/Summary_Global_Climate_Action_at_COP_29.pdf

6 https://www.ips-journal.eu/interviews/many-countries-in-the-global-south-are-bitterly-disappointed-7945/

7 https://unfccc.int/sites/default/files/resource/202203111154---KSA%20 NDC%202021.pdf

8 https://gcom.cdmdna.gov.sa/NDC

9 https://www.sgi.gov.sa/about-sgi/sgi-targets/greening-saudi/

10 https://unfccc.int/sites/default/files/resource/202203111154---KSA%20 NDC%202021.pdf

11 https://unfccc.int/cop30

12 https://horninstitute.org/cop29-in-baku-a-post-conference-analysis-ofclimate-action-commitments-and-challenges/

THE 2025 RESOLUTION: DIGITAL SOVEREIGNTY

SORAKA S. ALKHATIB

S. DEAN OF ALMA’LAMA | THE CORPORATE NOMAD

I. A New Kind of Ending

The decade did not collapse—it fragmented.

AI evolved faster than our ethics.

Governance slowed while platforms accelerated. Our time was abstracted, our thoughts atomized, our trust diluted.

We became users of increasingly intelligent systems— without ever governing them.

Yet through the friction, a new imperative emerged: Digital Sovereignty.

Not as isolationism.

But as authorship.

Not as reaction.

But as a new civilizational protocol.

We now enter 2026 with a clarified mandate:

To ensure that presence becomes capital, memory becomes governance, and the scroll becomes the system.

II. The Article Ledger That Built This Framework

The path to this resolution was not linear. It was scrollified—mapped across a sequence of nine articles, each capturing a layer of transformation.

Article I – The 7 Commandments: Outlined the ethical root system for digital authorship—governing thought, speech, and action in a world of infinite expression.

Article II – The Transparent Mirror: Confronted identity distortion and called for mirrored systems—technologies that reflect, not manipulate, the sovereign self.

Article III – Fashion Sanctuary: Explored embodied sovereignty—where external presentation aligns with internal values, and aesthetic becomes signal.

Article IV – The Product of Dreams: Reframed personal purpose as viable presence. In this frame, one’s dream is not a pitch—it is a product of lived value.

Article V – The Trilogy of Transformation: Structured the human operating system across three gates: BE, DO, BECOME. This became the schema of the Avatar Age.

Article VI – Chronicles of SSK: Positioned personal history as myth. A career, when scrollified, becomes

scripture—infused with story, struggle, and stewardship.

Article VII – The Seed of Now: Introduced Emotional GDP and the economics of presence. Time became the sovereign’s most valuable mintable asset.

Article VIII – Earth Reflection Day: Established ritual as system. Annual collective pause as a method of planetary governance and ethical calibration.

Article IX – Sovereign Return: Defined rhythmic temporality—replacing acceleration with flow. Time is not passed, it is patterned.

Each article contributed not just insight, but infrastructure. Together, they form the groundwork for The Resolution.

III. The Civilization Equation

At the heart of this scroll is a living formula:

iT = T³ × (C × V × S) × R

Where:

• T³ = Time × Thought × Trust

• C = Community

• V = Value (emotional and economic)

• S = Sovereignty

• R = Ritual Reset

This is not metaphor. It is operational code.

When time is respected, thought is intentional, and trust is measurable—

And when that trust flows through aligned community, shared value, and ethical self-governance—

Transformation is not episodic. It is integrated. This equation replaces GDP with GTP: Gross Trust Product. A civilization’s health is now measured by its alignment, not its acceleration.

IV. From Luxury to Alignment

In the past, luxury meant scarcity. Now, luxury means authorship. It is not what you access.

It is what you encode.

To live in alignment—with your data, your scrolls, your

relationships—is now the most prestigious form of capital.

Not exclusivity.

But intentionality.

Sovereignty is the new status symbol.

Alignment is the new luxury brand.

V. The Sovereign Stack

Digital Sovereignty requires infrastructure.

Not just software, but scrollware.

Not just speed, but structure.

The Sovereign Stack is comprised of four interlinked systems:

Identity: Self-managed, portable, cryptographically verifiable. Identity becomes the avatar’s anchor.

Data: Users govern their metadata—its creation, sharing, licensing, and monetization.

Protocols: Open, interoperable frameworks that enable resilience and permissionless participation.

Governance: Transparent, participatory systems that embed accountability at scale—starting with the self. Each layer is critical.

Together, they turn agency into architecture.

VI. Earth Reflection Day: Breath as System

On March 6, every year, the scroll pauses.

Not as a symbolic act—but as a planetary protocol.

We call it Earth Reflection Day.

In five ritual phases—Review, Reconcile, Renew, Recommit, Record—individuals, institutions, and networks assess alignment between stated values and lived behaviors. AI is throttled.

Attention is returned to the breath.

Governance is grounded in presence. Earth Reflection Day is not a holiday. It is civilization’s ethical audit.

VII. Metadata as the New Asset Class

In this paradigm, metadata is no longer a byproduct. It is value itself.

A thought recorded becomes a ledger.

A ritual observed becomes a time-stamped signature.

A myth preserved becomes a lineage asset.

You do not need to own more.

You must encode better.

Metadata is not surveillance.

It is legacy—when authored intentionally.

The new wealth is authored memory.

The new inheritance is verified presence.

VIII. The 2025 Resolution

Therefore, as we close this ledger, we resolve:

• To author our time

• To own our metadata

• To train AI to mirror our values

• To govern our scrolls with breath, not bandwidth

• To honor Earth Reflection Day as a civic ritual

• To mint alignment, not performance

This is not ambition.

This is sovereign architecture.

IX. Final Transmission

The era of passive consumption is complete.

You are not a user.

You are a vault.

You are not a profile.

You are a scroll.

From The 7 Commandments to The Sovereign Return, the arc has unfolded.

Now, the ledger is sealed. Digital Sovereignty is no longer a theory.

It is a system.

It is a rhythm.

It is a choice.

And it begins with the one who chooses to author.

Welcome to 2026—sealed in scroll, aligned in breath, authored in truth.

St. George’s University Spotlights

Pediatric Careers as Key to Saudi

Children’s Well-being

As the Kingdom advances Vision 2030’s goal of nurturing a vibrant, healthy society, St. George’s University (SGU) School of Medicine in Grenada, West Indies, is highlighting the rewarding role pediatricians play in partnering with families and supporting children’s growth and development. By guiding parents and young patients through every stage of childhood, these specialists help lay the foundations for a healthier next generation.

The importance of this role is underscored by recent national data on child health in Saudi Arabia. A 2023 multicenter study covering more than 350,000 children found that roughly one in five Saudi youth carries excess weight (11.2% classified as overweight

most vulnerable moments,” said Dr. Hussein. “You become a trusted guide, helping parents navigate uncertainty and empowering them to nurture their child’s health beyond the clinic. It’s a role that requires empathy, resilience, and a genuine passion for making a long-term impact.”

and 9.4% as obese), with the highest rates seen among 2-6-year-olds and in the Central and Eastern regions.

Dr. Ahmed Hussein, an SGU graduate from the Doctor of Medicine degree program in 2022, advises that regular pediatric checkups are the single most important preventive measure. “Each age group has its own anticipatory guidance for a healthy life and specific screening tools for diseases,” he said. “These routine visits allow pediatricians to provide tailored advice on nutrition, development, and emotional wellbeing.”

“Pediatrics is a deeply rewarding field because it’s not just about treating young patients, it’s about supporting entire families through some of their

Reflecting on his journey into pediatrics, Dr. Hussein describes it as a field full of daily joy and renewal. “Each patient encounter is like meeting a new friend for playtime,” he shares. “We laugh, play, and joke during our time together while tackling the main reason for their visit. It’s a constant regeneration of energy during the day.”

Addressing the post-pandemic surge in screen addiction, anxiety, and delayed social development in children, Dr. Hussein urges families to create emotionally connected environments. “Routines that prioritize outdoor play, face-to-face interaction, and emotional openness,” he notes, are key to cultivating resilience in children navigating today’s fast-evolving world.

For more information, please visit www.sgu.edu

Substantial supply pipeline and shifting dynamics drive quality occupiers in Saudi Arabia’s retail market: JLL

The Kingdom of Saudi Arabia demonstrated varied performances across retail formats and segments in the key cities of Riyadh and Jeddah in Q2 2025, according to JLL’s latest ‘KSA Retail Market Dynamics’ report. Riyadh consistently outperformed Jeddah across all retail categories, reflecting the capital’s stronger retail fundamentals, greater investment focus, higher consumer spending power, and its strategic importance within the Kingdom’s Vision 2030 framework.

In Riyadh, despite cautious expansion strategies by retail chain operators amidst significant pipeline supply, super-regional malls maintained high occupancy, with vacancy rates remaining exceptionally low at 2.5% in Q2 2025. Regional and community malls recorded higher vacancies at 11.2% and 13.4% respectively, although quality and well-located community centres achieved vacancies below 5%.

Jeddah faced broader challenges across formats. Super-regional malls recorded an 8.3% vacancy rate, significantly outperforming regional and community malls, which faced considerable challenges with higher vacancy rates at 23.5% and 20.9% respectively.

The report highlights a segmented market performance, with community centres emerging as the strongest performers in rental growth in both cities. Riyadh’s community centres posted a 6.2% year-onyear increase to reach SAR 2,149 per sqm per annum in Q2 2025, outpacing super-regional and regional malls, which recorded more modest growth rates of 1.1% and 2.8%, respectively. Jeddah followed a similar pattern, with community malls achieving the strongest performance, a 4.2% annual rental increase, while regional mall rents witnessed a marginal 1.2% increase, and super-regional mall rents experienced a 3.7% decline.

Saud Al Sulaimani, Country Head, KSA at JLL, said: “Saudi Arabia’s retail market is evolving and is poised for significant transformation under the future-focused Vision 2030 agenda. The growing influence of tourism spending and diversifying consumer demographics, coupled with a substantial retail supply pipeline, is reshaping market dynamics, especially in the capital, Riyadh. We anticipate a continued evolution towards omnichannel retail as key markets continue to mature, and landlords and retailers adapt to meet the demands of both tenants and consumers while capitalizing on the Kingdom’s ambitious growth.”

JLL’s report also highlights evolving tenant-driven negotiation dynamics as landlords increasingly deploy incentives such as flexible lease terms, rent-free periods, and CAPEX contributions to attract and retain quality tenants, particularly in more challenging market segments and locations. In Q2 2025, fashion retailers demonstrated stability and growth. Conversely, F&B operators—particularly local coffee shops—faced operational challenges, and entertainment venues such as cinemas contended with emerging oversupply concerns.

The substantial pipeline, particularly in Riyadh, has shifted market leverage toward tenants as competition for quality occupiers intensified. In H1 2025, Riyadh added approximately 114,100 sqm of retail GLA. The capital’s total stock stands at 4.35 million sqm, with an additional 195,430 sqm expected to enter the market by the year-end. Jeddah witnessed more substantial completions, with 223,240 sqm of new retail space delivered in the first six months, increasing the city’s total stock to 2.58 million sqm. A further 92,380 sqm of GLA is anticipated in the second half of the year.

PWC STRENGTHENS ITS COMMITMENT TO SAUDI ARABIA THROUGH INVESTMENT IN TALENT, INFRASTRUCTURE

AND COMMUNITY IMPACT

At PwC Middle East’s Annual Partners’ Meeting in Riyadh, which brought together more than 500 partners from across its global and regional network, the firm announced a strengthened commitment to Saudi Arabia. This commitment spans investment in people, innovation, and community impact; from developing Saudi talent and nurturing future leaders, to expanding capabilities through its new regional headquarters and an Experience Centre in Riyadh. Together, these steps reinforce PwC’s role as a long-term partner in the Kingdom’s transformation journey.

Central to its commitment is a long-standing focus on nurturing Saudi talent, which has been at the heart of PwC Middle East’s growth in the Kingdom for more than four decades. PwC in Saudi Arabia brings together 2,600 professionals, out of whom 56% are Saudi nationals at all levels. Over the past three years, more than 2,400 Saudi nationals have joined through PwC’s training programmes with 80% of Saudi female nationals on leadership development pathways. Flagship initiatives such as Hemam 2.0, which accelerates youth skills development, and Foundation for the Future, which equips graduates for leadership roles, underscore the firm’s long-term investment in people.

“Hani Ashkar, PwC Middle East Senior Partner, commented: “Saudi Arabia is home to one of PwC’s largest alumni networks in the region; with many nationals now leading across government, business and cultural institutions. The Kingdom has always been at the heart of our business, and we will continue to create lasting impact for our clients and communities. Our commitment goes beyond providing services, it is about developing talent, investing in infrastructure and supporting the Kingdom’s transformation in ways that deliver lasting value.”

The firm also unveiled its new 22,400 sqm regional headquarters at Laysen Valley, showcasing the Middle East’s largest Experience Centre. Marketed under the phrase ‘ElDar Darak

- meaning ‘our home is yours’ - the Centre is positioned as a true community space for innovation and ideation; where clients, government, and partners can co-create solutions, test prototypes, and design transformative experiences. This unique identity reinforces its role not just as a corporate facility, but as an open and collaborative space where ideas belong to everyone who steps inside. The headquarters also houses a Forensics Lab, PwC Academy, Majlis, and wellness-first spaces, establishing it as Riyadh’s most advanced professional services hub.

“Riyadh Al Najjar, PwC Middle East Chairman of the Board & Saudi Country Senior Partner, added: “Our regional headquarters in Riyadh is more than just a building; it is an investment in the future. It has been designed to empower our people, enable our clients, and support the Kingdom’s Vision 2030. This milestone marks a new chapter for PwC in Saudi Arabia, reflecting both the scale of our growth and our sustained commitment to playing a long-term role in the Kingdom’s transformation journey.”

PwC’s impact in the Kingdom extends far beyond business; it is about contributing to the Kingdom’s social and economic fabric. Staying connected to communities and aligned with national priorities is key to building longterm trust and resilience. In recent years, PwC Middle East has supported more than 50 organisations and delivered over 100 initiatives across the Kingdom: from helping a government entity transition to non-profit status, and building a risk management function for an orphanage to upskilling and mentoring the leaders of tomorrow.

Looking ahead, PwC Middle East will continue to play an important role in the Kingdom’s next chapter of transformation. The firm is committed to investing in Saudi talent, scaling its digital and innovation capabilities, and creating new opportunities for collaboration across sectors. By aligning with national priorities under Vision 2030, PwC Middle East aims to help shape solutions to the Kingdom’s most pressing challenges, from building future-ready skills to driving sustainable growth, ensuring its impact extends well beyond business to deliver lasting value for generations to come.

SAUDI ARABIA ACCELERATES SPACE

AMBITIONS WITH USD 220M CIVIL SPACE INVESTMENTS, BCG REPORT

The Middle East and Africa (MEA) space market is valued at USD 18 billion, according to a new report from Boston Consulting Group (BCG) titled “Governments in Space: A universe of opportunities”. Saudi Arabia, alongside the UAE and Qatar, represents the core of the region’s civil space investments, actively contributing to the GCC’s emergence as a hub for space innovation and ambition.

Saudi Arabia invested approximately USD 220 million in civil space activities in 2024. This accounts for an estimated 20–25% of government space spending in the MEA region, reinforcing the Kingdom’s growing role in shaping the regional space landscape. It is expected to hold more than 20% of the regional downstream services market.

Qatar, with a USD 220 million investment in civil space activities for 2024, contributes around 5% of the market today and holds just under 5% downstream services market share, strengthening the GCC’s collective leadership and offering a strong foundation for future growth.

The UAE has invested USD 443 million in civil space in 2024, corresponding to 40–45% of MEA government spending and positioning it to capture more than 50% of the region’s downstream services market.

Qatar, with a comparable USD 220 million investment, contributes around 5% of the market and just under 5% downstream services market share, underscoring the GCC’s collective momentum.

““What we’re witnessing across the GCC is a comprehensive understanding that space industry success requires simultaneous excellence across multiple dimensions, financial commitment, partnership strategy, risk management, and policy integration, while maintaining patience for long-term returns in a rapidly evolving global landscape,” added Thibault Werle, Managing Director and Partner at BCG.

All three markets are projected to grow at or above the global space economy compound annual growth rate (CAGR) of 5% through 2033, underscoring the region’s long-term commitment and momentum.

National Programs Delivering Strong Returns

The report identifies potential for significant return on investment from the UAE’s flagship space programs, including the MBZ-SAT, Hope Probe, and Arab 813 initiatives, with estimated ROI potentially reaching 3-4x. These programs align with six core success factors identified in BCG’s analysis: long-term strategic commitment, strategic public-private partnerships, portfolio diversification, failure-tolerant culture, global engagement strategy, and digital-space policy integration.

The report emphasizes the importance of strategic public-private partnerships in accelerating space industry development. Saudi Arabia’s partnerships with NASA and Axiom, along with private sector participation from entities like Neo Space Group, demonstrate the effectiveness of hybrid investment models. Qatar’s Es’hailSat plays a crucial role in regional satellite communications, while the UAE’s Mars Hope Probe showcases successful international collaboration frameworks.

Looking Forward: Digital-Space Integration

The BCG report identifies digital-space policy integration as a critical success factor, highlighting how satellite broadband extends terrestrial networks, LEO constellations support next-generation connectivity, and Earth observation data informs policy decisions. Economic multipliers from space technology enable applications in autonomous vehicles and smart cities, creating broader economic impact beyond traditional aerospace sectors.

To capitalize on this momentum, the analysis recommends that emerging space nations focus on niche excellence, leverage international partnerships, build regulatory capability early, and invest in long-term talent development programs. For players like the UAE and Saudi Arabia, the emphasis shifts to accelerating public-private partnership models, fostering

“Faisal Hamady, Managing Director and Partner at BCG, said: “The UAE’s commanding position in the Middle East space market reflects a decade-plus commitment to strategic space investments that balance public sector vision with private sector innovation. With downstream services accounting for 70% of the global market and the UAE’s proportional investment advantage, we’re seeing a clear example of how sustained government backing in civil space activities translates to market leadership.”

innovation clusters, leading international cooperation, and maximizing space-terrestrial technology synergies.

With space projects requiring decade-plus timelines and massive capital commitments, the region’s sustained investment approach positions it well for continued growth in the global space economy valued at hundreds of billions of dollars worldwide.

www.bcg.com

VANGUART NAMED OFFICIAL TIMING PARTNER OF THE BALLON D’OR

Independent watch manufacturer Vanguart is proud to announce its official timing partnership with Ballon d’Or, the most prestigious individual distinction in world football.

Organised by France Football since 1956, the Ballon d’Or annually distinguishes the greatest international players, celebrating their talent, performance, and enduring legacy. A symbol of excellence and distinction, the Ballon d’Or embodies values that resonate deeply with Vanguart - creator of timepieces as bold as they are refined. This partnership represents a new milestone in Vanguart’s history, uniting the artistry of Swiss watchmaking with the global stage of elite sport.

“

We are honoured to serve as the Official Timing Partner of the prestigious Ballon d’Or - the pinnacle of global football recognition. This partnership reflects our shared values of excellence and precision. We extend our sincere thanks to UEFA and France Football for this remarkable opportunity.”

Mehmet Koruturk,

Vanguart

Chairman

Kimpton KAFD Riyadh Unveiled Permanent Mural at Ziya and Botanica’s Terrace on Saudi National Day

Kimpton KAFD Riyadh marked Saudi National Day with the unveiling of a permanent mural on the terrace walls of its signature restaurants, Ziya and Botanica. Created by acclaimed Saudi artist Noura Binsaidan, the artwork reflected Kimpton’s bold personality and heartfelt approach to hospitality, blending the brand’s global identity with the rich spirit of Saudi culture in a modern, expressive way.

While the mural remains as a permanent feature at the hotel, its debut on Saudi National Day underscores Kimpton KAFD Riyadh’s pride in celebrating this national occasion and its commitment to being part of the Kingdom’s cultural landscape.

“Saudi National Day is a proud moment for the Kingdom, and it is an honor for us to share the unveiling of this permanent mural on such a meaningful occasion,” said Rabih Beaino, General Manager of Kimpton KAFD Riyadh. “The mural at Ziya and Botanica’s terrace reflects Kimpton’s lifestyle-driven approach to hospitality and our deep appreciation for Saudi culture. Its permanent presence continues to welcome guests and symbolize creativity, connection, and community long after the celebrations concluded.”

The artwork reflects the lifestyle luxury, creativity, and connection that are core to Kimpton’s philosophy, while embracing the vibrancy of Riyadh. Positioned at the terrace shared by Ziya and Botanica, the mural serves as an inspiring focal point, inviting guests to connect with both the hotel’s global identity and its local cultural setting.

Artist Noura Binsaidan commented on her vision: “This mural was inspired by Kimpton’s bold identity and the richness of Saudi culture. I wanted to create something timeless and expressive that celebrates creativity and a sense of belonging. Revealing it on Saudi National Day is especially meaningful, as it allows the piece to become part of a day of national pride while remaining a lasting symbol of hospitality and culture for years to come.”

Situated in the heart of Riyadh’s King Abdullah Financial District, Kimpton KAFD Riyadh continues to define itself as a destination where lifestyle, art, and hospitality converge. The unveiling of this mural further highlights the hotel’s commitment to offering soulful, creative experiences that resonate with both international travelers and the local community.

As Saudi National Day inspires celebration across the Kingdom, Kimpton KAFD Riyadh invites guests and visitors to discover the new mural at Ziya and Botanica’s terrace, a timeless, enduring expression of creativity and cultural pride.

The Qode Marks 15 Years of Excellence, Creativity, and Regional Growth

The Qode, one of the Middle East’s leading PR and communications agencies, is proud to celebrate its 15th anniversary, a milestone that underscores the company’s pioneering role in shaping the region’s luxury, lifestyle, and corporate communications landscape.

Since its establishment in 2010, The Qode has built a reputation for creativity, innovation, and delivering measurable impact for leading global and regional brands. Over the years, it has become a trusted partner to clients across industries, consistently setting new standards for communications and brand storytelling.

“Reaching 15 years is a true testament to the collaborative spirit that drives The Qode,” said Ayman Fakoussa, Managing Partner at The Qode. “We owe this achievement to our clients and partners who have believed in us and grown with us. As we look ahead, our commitment is to continue evolving with their needs, particularly across the greater GCC, where we see unprecedented opportunities for growth and transformation.”

Network News

To mark the occasion, The Qode has gathered reflections from long-standing clients and collaborators, capturing their shared journey in a special video series. While commemorative in nature, the series reinforces the agency’s core belief in partnership, trust, and creativity as the pillars of its success.

A key part of The Qode’s continued momentum is its enduring partnership with The Independents Group, a global collective of leading agencies in luxury and lifestyle communications. This partnership brings together The Qode’s deep regional insight and cultural fluency with the global reach and expertise of The Independents, offering clients an unmatched blend of local relevance and international perspective.

With 15 years behind it, The Qode is entering its next chapter with unwavering dedication to innovation, excellence, and the relationships that have fueled its suc cess to date.

“When we launched The Qode, our vision was to build more than an agency, it was to create a platform for meaningful partnerships and game-changing creativity. Fifteen years later, it is the relationships and collaborations we’ve nurtured that define our story. This milestone is both a celebration of our past and an exciting gateway to the future.”

Dipesh Depala, Co-Founder of The Qode

NAJM SHOWCASES ADVANCED DIGITAL SOLUTIONS AT MONEY20/20 MIDDLE EAST

TO ENHANCE ROAD SAFETY AND IMPROVE CUSTOMER EXPERIENCE

Najm for Insurance Services marked a strong presence at Money20/20 Middle East, which kicked off today, Monday, September 15, at the Riyadh Exhibition and Convention Center, Malham, and will continue until September 17.

Najm’s participation as the Golden Sponsor of this global event—one of the most prominent platforms in fintech, digital payment solutions, and advanced insurance services—comes alongside a wide participation of industry leaders, innovators, and decision-makers from across the world.

Commenting on the occasion, Acting CEO of Najm, Mr. Abdullah A. Al Khalaf, stated:

“Najm’s participation in this global event reflects its strategic vision for digital transformation, which aims to enhance the quality and efficiency of services and improve customer experience by leveraging digital technologies and setting new standards of excellence. By integrating the latest artificial intelligence solutions, we seek to raise road safety levels in Saudi Arabia, improve quality of life, and continue supporting the goals of Saudi Vision 2030 in building an advanced and sustainable financial and insurance sector.

Al Khalaf added: We always strive to be a role model in the insurance services in the Kingdom and the region by providing exceptional digital solutions that make the customer journey easier while saving time and effort. Therefore, we utilize this global platform to showcase our achievements in digital transformation and highlight our ability to innovate digital solutions that enhance road safety and meet customers’ real needs.”

Najm’s booth at the Money 20/20 drew wide attention from visitors, who participated in a virtual driving experience to reinforce road safety concepts. Visitors also had the opportunity to explore innovative digital solutions recently developed by Najm to improve accident assessment processes, boost road safety, and enhance the insurance customer experience. Highlights included the ‘Najm Online’ accident inspection service, the “NRN repair network for damaged vehicles”, the ‘Telematics’ system to improve driving behavior, the ‘Virtual Visit’ channel, the ‘Red Box’ initiative, among others that reflect Najm’s strong commitment to its customers. Visitors were also able to test some of these services themselves, gaining a hands-on sense of the speed and transparency they provide.

Najm’s participation in Money20/20 also featured active involvement from its leadership in panel sessions. Mr. Rami Al-Ghamdi, VP of IT Operations, joined a panel for Unveiling the Opportunities in Digitizing and Integrating Insurtech for Businesses. Eng. Faris Helmi, SMO Director, took part in another panel focusing on Redesigning the Digital Customer Experience. Additionally, Najm signed a number of MOUs, cooperation contracts, and partnership agreements with key partners during the event.

Porsche Saudi Arabia and SAMACO Motors are excited to announce that the Porsche World Road Show will visit Jeddah from 8 to 18 October 2025.

This exclusive event will take place at the stunning Jeddah Corniche Circuit. On October 7, the event will kick off with local and regional media along with Porsche management and partners, providing an exclusive preview of what’s to come.

Building on the success of last year’s events in Riyadh and Jeddah, this year’s Porsche World Road Show promises to deliver an extraordinary experience for invited guests. Participants will enjoy thrilling track driving opportunities, and exclusive showcases of Porsche’s latest performance technologies, featuring both Battery Electric Vehicles (BEV) and Internal Combustion Engine (ICE) models.

With expert driving instructors guiding participants on the track, attendees will gain valuable insights into the capabilities of these remarkable vehicles.

Hosted at the prestigious Jeddah Corniche Circuit, the event is meticulously organized to meet the highest standards of safety and quality, ensuring a luxurious experience that reflects the global prestige of Porsche. We invite our esteemed guests to prepare for an extraordinary adventure that highlights the essence of Porsche.

“This event is not just about driving; it’s an exclusive journey into the world of Porsche, showcasing the innovation and performance that define our brand. We look forward to providing our guests with an unforgettable experience,”

Eng, Rashad Embaby, General Manager of Porsche Saudi Arabia.

Brands Directory

Astrea London astrealondon.com

Audi audi.com

Bateel bateel.com

Boston Consulting Group bcg.com

Botanica Kimptonkafd instagram.com/botanica_kimptonkafd

Carolina Herrera chcarolinaherrera.com

Chef Thomas Colette instagram.com/chef.thomas

Chopard chopard.com

Daniel Arsham danielarsham.com

Desert Rock Resort desertrock.sa

Dr. Dina Al Nahdy instagram.com/dinaalnahdy

Dr. Faisal Zagzoog instagram.com/faisalzagzoog

Dr. Majed Garoub instagram.com/majedgaroub

Experience ALULA experiencealula.com

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Hublot hublot.com

Jackie Restaurant instagram.com/jackierestaurantriyadh

Our Habitas ALULA ourhabitas.com

Patchi patchi.com

Porsche porsche.com

Radisson Hotels radissonhotels.com

Ritz Carlton ritzcarlton.com

Rocco Forte Hotels roccofortehotels.com

Rolex rolex.com

Shangri-La Hotel shangri-la.com

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Soraka Saria Al-khatib linkedin.com/in/sorakasalkhatib

St. George’s University sgu.edu

St Regis Hotels st-regis.marriott.com

Sweets By Leylaty instagram.com/sweetsbyleylaty

The Chedi Hegra ghmhotels.com

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TLN Academy tln.academy

Van Cleef & Arpels vancleefarpels.com

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Visit Red Sea visitredsea.com

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