The Luxury Network KSA Magazine Issue 23 by The Luxury Network

23 | SEP - OCT 2025

UNSCRIPTED ITALIAN FINESSE IN DUBAI

Some build empires of steel, some build them in art. Why choose?

Own a limited-edition apartment in one of the world’s most iconic real estate destinations, Dubai, with DAMAC Properties at Couture by Cavalli. Each residence enjoys their own private pool in a tower featuring a seemingly endless lagoon, celebrations in the sky and haute Italian finesse all around. This feels like home…because it is.

ISSUE 23 | Sep - Oct 2025 Exclusive Manufaktur by Porsche, A Customized Design Experience

Driven by Distinction: Omar Al Zubaidi on Redefining Luxury with Genesis

Patchi: The Art of Gifting Redefined

How to Build a Luxury Business

Celebrate Saudi National Day with Refined Elegance at The St. Regis Red Sea Resort

Introducing Roberto Cavalli Serpentine

How To Build A Luxury Business

Rocco Forte Hotels And Emerald Pine Capital Announce Strategic Partnership To Drive Europe & Middle East Expansion

Are you ready to enter the world of luxury business?

Join us in this exclusive masterclass, led by Fares Ghattas, Global CEO of The Luxury Network, where we delve deep into the art of building a luxury brand. From conceptualization to execution, this class covers every essential aspect, including brand storytelling, creating a premium customer experience, and ensuring sustainability in the luxury market.

Saudi Arabia’s Global Reputation Shifts Positively, Driven by Vision 2030 and Economic Diversification

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On the Road

The All-New Audi A6 Models Arrive in the Middle East: One Legacy, Two Powertrains

The all-new Audi A6 models have officially arrived in the Middle East, introducing two distinct powertrains under one of Audi’s most iconic nameplates.

With more than 30 years of heritage, the A6 has long defined understated performance, executive comfort and refined versatility. Now, with the addition of the A6 e-tron, the model enters a new era: where electric range meets regional relevance.

Both models are tailored to meet the expectations of Middle East drivers – from long-distance journeys to daily usability –and reflect Audi’s commitment to intelligent design, engineering and progress.

Combustion, Reimagined: The All-New Audi A6 Models

Built on Audi’s Premium Platform Combustion (PPC), the all-new A6 is available in Sedan and Avant body styles with power outputs ranging from 150 kW to 270 kW, depending on the variant. Some of the A6 engine variants are equipped with mild hybrid technology that improves fuel efficiency, enhances stop-andgo driving, and supports partially electric propulsion in everyday conditions.

On the road, the A6 model series adapts confidently to both urban and highway driving thanks to adaptive air suspension, all-wheel steering, and quattro ultra all-wheel drive.

Whether navigating tight city streets or sweeping desert roads, the driving experience remains balanced, responsive and composed.

With a newly sculpted exterior and refined proportions, the A6 commands presence while optimising airflow. The A6 Sedan achieves a coefficient of drag (Cd) of 0.23 –the best drag coefficient for a combustion model in Audi history.

Fully Electric. Fully Capable: The A6 e-tron

The Audi A6 e-tron marks the next step in Audi’s electric evolution. Built on the Premium Platform Electric (PPE), it is offered in three Sportback variants and the high-performance S6 Sportback e-tron. Power outputs range from 240 kW to 405 kW with launch control, depending on configuration.

With up to 756 km of WLTP-tested range, it currently offers the longest electric range in Audi’s portfolio, making it ideal for long-distance driving without compromise.

The sleek Sportback body achieves a drag coefficient of just 0.21, making it the most aerodynamic Audi of all time. The aerodynamic efficiency plays a critical role in optimising range while also enhancing overall driving smoothness.

Thanks to its 800-volt architecture, the A6 e-tron supports ultra-fast charging up to

On the Road

270 kW. Drivers can recharge from 10 to 80 percent in just 21 minutes or recover over 300 km of range in 10 minutes – designed to keep up with the pace of regional life.

A Cabin Built for Both Worlds Originally revealed as a concept at Dubai’s Museum of the Future in 2022, the A6 e-tron brings that vision to life in record time – while sharing a common interior DNA with its combustion sibling.

Both models feature Audi’s new human-centric layout, including a curved panoramic display, with 14.5 inches for the driver and 11.9 inches for the front passenger.

Material quality and usability are prioritised throughout, with clean lines, tactile controls, and considered touches such as interactive rear OLED taillights, a panoramic glass sunroof, and – in the A6 Avant – a versatile luggage area designed for both daily routines and weekend escapes.

Available technologies include an augmented reality head-up display, communication taillights for enhanced safety and expression, and illuminated Audi rings at the rear – a design statement marking the A6 e-tron’s step into the electric era. Together, these elements create a cabin experience that feels progressive, purposeful, and unmistakably Audi.

Built Responsibly, Engineered for Tomorrow

The A6 e-tron is assembled at Audi’s net carbon-neutral Ingolstadt facility, which houses

the brand’s in-house PPE battery line. This plant is central to Audi’s commitment to electrify all core segments by 2027.

Rene Koneberg, Managing Director of Audi Middle East, said: “The A6 has long been a cornerstone of Audi’s success in the Middle East as a model that has earned its place through understated performance, everyday usability, and timeless design. With the arrival of the all-new A6 models and the fully electric A6 e-tron, we are building on that legacy with two distinct yet equally compelling expressions of progress. One embodies sculpted elegance and dynamic precision, the other signals a bold new chapter in electric mobility. As a brand, our goal is to empower customer choice, offering vehicles that are not only technically advanced, but emotionally resonant and poised for the future.”

Available Now Across the Region

The Audi A6 e-tron and A6 models are now available to order across the GCC and Jordan. In Lebanon, only the A6 e-tron models will be offered at this time. In GCC, prices start from USD 60,404* for the A6 Sedan, USD 62,704* for the A6 Avant, USD 68,496* for the A6 Sportback e-tron, and USD 99,716* for the high-performance S6 Sportback e-tron.

*All prices are GCC retail, excluding VAT and SP, and include roadside assistance and registration.

For more information, please visit Audi-me.com

PHANTOM AT 100: A SILENT WITNESS TO A CENTURY OF ART

Rolls-Royce has been associated with the greatest names in contemporary art since its foundation. Masters including Salvador Dalí, Andy Warhol, Henri Matisse, Pablo Picasso, Christian ‘Bébé’ Bérard and Cecil Beaton all travelled by Rolls-Royce. Dame Laura Knight, the first woman elected to full membership of the Royal Academy of Arts, even used a Rolls-Royce as a mobile studio, painting from its interior at racecourses such as Epsom and Ascot. The world’s most notable collectors, too, were drawn to the brand, among them Jacquelyn de Rothschild, Peggy Guggenheim and Nelson Rockefeller.

However, it is Phantom, the marque’s pinnacle product which celebrates its centenary in 2025, that is most closely linked to the art world. Over eight generations and 100 years, this motor car has been owned by some of the most famous creatives in modern history. Phantom itself has been exhibited in galleries around the world as an artwork in its own right –from institutional collections, such as London’s Saatchi Gallery and the Smithsonian Design Museum in New York, to countless independent galleries and exhibition spaces.

This enduring connection between Phantom and the art world reflects a long tradition of creative exchange. Over the years, Phantom has attracted the most vivid artistic imaginations, giving rise to encounters that are as unexpected as they are unforgettable.

SALVADOR DALÍ, THE CAULIFLOWER, AND THE FROZEN PHANTOM

Anyone rejoicing in the title Salvador Domingo Felipe Jacinto Dalí i Domènech, Marquess of Dalí of Púbol, is always likely to attract attention. But the Spanish artist better known by his abbreviated name, Salvador Dalí, nevertheless went out of his way to occupy the limelight. Having shocked the art world with his surrealist images of nightmarish landscapes, chimeric animals, suggestive food and melting clocks, he was eager to bring his unique brand of excess and eccentricity to a wider audience.

In the winter of 1955, he was asked to give a lecture at Paris-Sorbonne University. Seeing a golden opportunity to create a moment in modern art, Dalí borrowed a friend’s black and yellow Phantom and filled it with 500kg (1,100lb) of cauliflowers.

After a wild ride through the streets of Paris in his brassica-laden motor car, Dalí pulled up outside the university and flung open the Phantom’s

doors, sending the cauliflowers cascading to the cold December ground. How many of the 2,000-strong audience now remember his exposition on ‘Phenomenological Aspects of the Paranoiac Critical Method’ is debatable, but his arrival before the lecture became legendary.

To honour this defiantly surreal performance, Rolls-Royce has commissioned a contemporary artist to create an original artwork inspired by this gloriously eccentric, cauliflower-filled Phantom moment.

This memorable moment was not the only time Dalí immortalised Phantom. An artwork he produced for a 1934 illustrated book titled Les Chants de Maldoror (The Songs of Maldoror) incorporated a surreal interpretation of Phantom. In this piece, Dalí depicts the motor car stranded in a bleak, icy landscape, seemingly frozen in desolation. The image is both elegant and eerie, epitomising Dalí’s knack for juxtaposing opulence with the absurd.

ANDY WARHOL AND MORE THAN 15 MINUTES OF FAME Dalí spent every autumn and winter in New York City, where he based himself in a suite at the St Regis Hotel in Manhattan. It was here, in 1965, that he first met a young visual artist named Andy Warhol. This seminal moment in art was captured by British photographer David McCabe, who later recalled: “Dalí turned the whole event into theatre. Andy was petrified.”

Seen by many as Dalí’s natural successor, Warhol became one of the most influential artists of the 20th century. Unlike his mentor, however, he actually owned a Phantom; a 1937 model that had been converted into a shooting brake in around 1947. In 1972, Warhol and his Swiss agent, Bruno Bischofberger, happened to pass an antique shop in Zurich where it was on sale. Warhol bought it on the spot and shipped it to New York. He owned the car until 1978, when he sold it to his friend and manager, Fred Hughes.

In tribute to Pop Art’s lasting impact, Rolls-Royce has commissioned a contemporary artist to reimagine Phantom in the style that propelled this bold style from Studio 54 into the cultural mainstream.

AN ARTWORK FOR EVERY PHANTOM: CHARLES SYKES AND THE SPIRIT OF ECSTASY

This tradition of artistic collaboration and connection with the world’s most famous and provocative creatives dates back to Rolls-Royce’s earliest days, when a fine artist would sculpt the brand’s most enduring symbol.

For 100 years, the Rolls-Royce Phantom has moved in the same circles as the world’s leading artists. As a symbol of self-expression, Phantom has often featured in incidents of creative significance – many of them defining moments of the last decade. As we mark Phantom’s centenary, it is the perfect time to reflect on this motor car’s endlessly intriguing legacy and the artistic personalities who played a role in shaping its story.”

Chris Brownridge, Chief Executive, Rolls-Royce Motor

Cars

On the Road

Since 1911, Rolls-Royce motor cars have been graced with the most famous and evocative mascot in the world: the Spirit of Ecstasy. This defining feature of the brand’s iconography was originally created by talented and prolific artist Charles Robinson Sykes.

Following a scholarship at the Royal College of Art in London, in 1902 he was hired by The Hon. John Douglas-Scott-Montagu, 2nd Baron Montagu of Beaulieu, to provide the illustrated elements of his magazine, The Car Illustrated. Later, Montagu asked Sykes to create a series of paintings depicting his Rolls-Royce Silver Ghosts. These images caught the attention of Claude ‘CJ’ Johnson, the marque’s first

commercial managing director, who commissioned six Sykes oils showing Rolls-Royces arriving at locations including the opera, the golf links, and the salmon stream, for the company’s 1910–11 catalogue.

Soon afterwards – and despite Sir Henry Royce’s antipathy to the concept – CJ had decided Rolls-Royce needed an official mascot. He commissioned Sykes to create a sculpture inspired by the imposing Greek statue The Winged Victory of Samothrace, which he had admired at the Louvre in Paris. Sykes captured its impact, but created a more ethereal figure that better expressed his experience of travelling in a Rolls-Royce. Indeed, his daughter Jo recalled that he was ‘very impressed with the smoothness and speed of the car and imagined that even so delicate a thing as a fairy could ride on the bonnet without losing her balance’.

Whatever Sykes’ primary inspiration had been, CJ was delighted with the new mascot and appointed Sykes as sole supplier in 1911. From then on, Sykes personally supervised his production team, with his daughter Jo succeeding him in 1928. Until Rolls-Royce took production in-house in 1948, every Phantom owner may therefore have unknowingly owned a Sykes original.

Though now best remembered for his work with Rolls-Royce, Sykes enjoyed a successful career as an artist. His work remains highly regarded and is held in several institutional collections, including the British Museum and the V&A in London.

PHANTOM: A CANVAS AND A CATALYST

As Phantom enters its second century, its artistic legacy feels more relevant than ever. For creatives and collectors, it remains both a canvas and a catalyst that offers visionary thinkers something rare: a form of expression that is personal, timeless, and charged with purpose.

EXCLUSIVE MANUFAKTUR BY PORSCHE, A CUSTOMIZED DESIGN EXPERIENCE

Porsche has revealed three customized sportscars at its showroom in Riyadh, each specified using the brands ‘Exclusive Manufaktur’ individualization program.

The Exclusive Manufaktur division offers a tailored design experience that embodies the pinnacle of luxury and personalization. Customers can create unique vehicles that reflect their individuality through a wide selection of materials, colors, and finishes, including custom paint jobs and personalized interior details.

Each vehicle is crafted with meticulous attention to quality and luxury. This division integrates Porsche’s rich heritage with modern innovations, ensuring that each creation honors the brand’s legacy.

The Saudi line-up features the 2025 Cayenne Coupe, the 2025 Porsche Panamera and the 2025 718 Boxster S.

The 2025 Cayenne Coupe showcases a revamped design and advanced performance, featuring a bold new front fascia and Matrix LED headlights. Inside, the driver-focused curved screen elevates the driving experience, complemented by luxury customization options. Powered by a six-cylinder engine, it reaches a top speed of 248 km/h and accelerates from 0 to 100 km/h in just 5.7 seconds, merging smooth performance with responsive handling.

The 2025 Panamera exemplifies a streamlined silhouette alongside enhanced performance, with improved six-cylinder engines.

Achieving a top speed of 272 km/h and a remarkable 0-100 km/h time of 5.3 seconds, it balances sporty performance with comfort. The redesigned interior features an integrated digital screen and offers exclusive customization options through the Manufaktur program.

The 2025 718 Boxster S impresses with its sporty design and an enhanced 4-cylinder

turbo boxer engine. It reaches an exhilarating top speed of 285 km/h and accelerates from 0 to 100 km/h in 4.4 seconds. This model combines dynamic performance with a balanced suspension for stability and confidence on the road. Personalize your driving experience with unique options from the Manufaktur program.

On the Road

ROLLS-ROYCE MARKS THE THIRD ANNIVERSARY OF PRIVATE OFFICE DUBAI WITH BESPOKE MASTERPIECES

“To celebrate the third anniversary of the Private Office Dubai, we are delighted to reveal a selection of extraordinary Bespoke masterpieces — each a reflection of personal vision and narrative. These commissions are the result of close, collaborative relationships with our clients, and the trust they place in us to bring their most ambitious ideas to life. At the Private Office Dubai we are transforming these visions into reality, continually pushing the boundaries of creativity and craftsmanship. We are incredibly excited to see what remarkable creations the next few years will bring.” Michelle Lusby, Bespoke Lead Designer, Private Office Dubai

Since opening in 2022, the RollsRoyce Motor Cars Private Office Dubai has designed more than 100 exceptional Bespoke commissions. As the first of its kind beyond the marque’s Goodwood headquartersthe world-renowned Centre of Luxury Manufacturing Excellence - the Dubai Private Office has brought the full Rolls-Royce Bespoke experience

to the Middle East, offering its most significant clients unrivalled access to the creative and technical expertise of Goodwood, right on their doorstep.

This third anniversary not only marks a significant milestone in the evolution of the Private Office network but also celebrates the spirit of innovation and individuality that defines Rolls-Royce Bespoke. To honour the occasion, five remarkable motor cars have been unveiled - each one a masterclass in personal expression and the art of true luxury, realised under the direction of Bespoke Lead Designer Michelle Lusby and the wider Bespoke Collective.

EMERALD AND ARCTIC SUPER CRYSTAL TWO-TONE CULLINAN

This extraordinary Cullinan is the result of a deeply collaborative and emotional design journey. Commissioned by a client celebrating a personal milestone, the exterior features a striking Emerald Green and

Arctic White Super Crystal TwoTone finish with gold accents - an opulent yet understated presence.

Inside, a bespoke embroidery on the fascia, incorporating Arabic calligraphy designed by the client’s artist friend, honours personal heritage. A never-before-seen emerald green colour-tinted technical fibre and an airbrushed Spirit of Ecstasy hidden within the picnic table provide moments of wonder and delight.

PHANTOM ARABIAN JASMINE

Phantom Arabian Jasmine is a oneof-one commission that inaugurates Jewels of the Kingdom - a visionary Bespoke trilogy inspired by the native flora of Saudi Arabia. This motor car pays tribute to the delicate jasmine flower of the southern city of Jazan. Its coachwork, finished in a luminous new Bespoke hue - Arabian Jasmine (Pearl) - is accented with a hand-painted coachline in Pine Green, resolving in a jasmine motif. Inside, the cabin unfolds as a poetic expression in four curated leather tones, anchored by

On the Road

“

The Private Office Dubai has transformed the way we engage with our clients in the region. As the first Private Office established outside of The Home of Rolls-Royce in the United Kingdom, it offers direct access to our world-class Bespoke capabilities. It stands as a centre of creativity and craftsmanship, enabling a deeply immersive and highly personal commissioning experience. Over the past three years, the Private Office together with the dedicated Lead Designer and Bespoke Client Experience Manager have brought to life truly extraordinary designs that speak not only to the individuality of our clients but also to the bold spirit and cultural richness of the Middle East.”

James Crichton, Regional Director, Rolls-Royce Motor Cars Middle East & Africa

a reflective Gallery installation titled Ruthenium Bloom. From the jasmine-embroidered picnic tables to the bespoke jasmine inlay, each detail is an homage to place, memory, and national heritage - a profound interpretation of identity through craftsmanship.

EMINENCE GHOST

‘Eminence’ draws its name from a concept of prestige and elevated presence, brought vividly to life through its expressive design. Inspired by aerial views of rising landscapes, the exterior features a Bespoke Pebble Paradiso paint with a Sapphire Black painted bonnet - a visual metaphor of sea depths shifting from light to dark.

Inside, the cabin is elevated with bespoke seat insert embroidery, featuring a typographic-inspired pattern, and a refined woodset with a subtle Blue Sparkle finish.

PEARL CULLINAN

Commissioned as a 90th birthday gift from son to father, Pearl Cullinan is a study in elegance and sentiment. Its

bespoke Pearl Rose exterior - a shimmering blend of metallic and pearlescent pigments—captures the iridescence of a treasured family pearl, complemented by a rose gold coachline and matching Spirit of Ecstasy.

Inside, mother-of-pearl details appear across the dashboard, rotary dial and clock surround, with the Arabic word for “father” delicately inlaid in stainless steel. Picnic tables feature 1,351 individual pieces of mother-of-pearl, hand-laid in an Arabic-inspired motif. The colour palette, pairing Cashmere Grey with Ardent Red, evokes the soft tones of a pearl presentation box.

Pearl Cullinan is a deeply personal expression of gratitude, crafted to honour legacy through timeless design.

SPECTRE ROSE

A poignant tribute from a mother to her daughter, Spectre Rose is a Bespoke masterpiece inspired by the English Princess Rose, a flower chosen for its grace, symbolism, and soft pink hue, echoing the favourite

colour of the commissioning client’s daughter. Each green leaf in the bespoke embroidery represents a family member, weaving an intimate family narrative into the design.

The Bespoke rose motif appears on all four headrests and the rear seat waterfall. It was created using an innovative embroidery technique that blends two shades of pink in a satin stitch, giving the petals a rich gradient and three-dimensional appearance. In contrast, the leaves and stems are rendered in a flatter tatami stitch, ensuring the flower itself remains the focal point.

The exterior is finished in crisp Arctic White, complemented by a vivid Peony Pink hand-painted coachline and matching wheel pinstripes. The interior features a high-contrast palette of Grace White and Black leather with Peony Pink accents, highlighted by high-gloss Piano White veneers and Black detailing. The result is a balanced, elegant composition that captures the purity of the bond it was designed to honour.

DRIVEN BY DISTINCTION: OMAR AL ZUBAIDI

ON REDEFINING LUXURY WITH GENESIS

1. You’ve had a remarkable journey across major automotive brands. What first drew you in—and how has that evolved over time?

As a young man in Jordan, I have always been passionate about cars—from driving them to learning every detail about their engineering and performance. Cars have been an integral part of my life, both from a product perspective and through motorsports.

My professional journey began in the automotive industry on a distributor level, where I worked inside the showroom as a business analyst, directly engaging with multiple business touchpoints on Sales and Aftersales level. This role allowed me to build strong relationships, understand the customer needs in depth, and gain valuable insights into the business side of the industry. It also deepened my appreciation for the importance of delivering an exceptional customer experience.

Over the years, that interest has evolved exponentially. Today, I’m less focused on the car alone and more on the wider experience a brand can bring to someone’s life.

That’s what drew me so naturally to Genesis—it wasn’t just the quality of the vehicles, but the Son-nim philosophy at the heart of the brand, which treats every customer like an honored guest. It’s a mindset that values people over possessions, placing emphasis on how we can add richness, comfort, and meaning to their daily lives.

2. As CEO of Genesis Middle East & Africa, what truly sets Genesis apart in the luxury market?

For me, it’s about three pillars: hospitality, design, and transparency. We interpret the Korean Son-nim philosophy through our “Meet, Build, See-off” service model: from the moment you enter our showroom you’ll feel genuinely welcomed (Meet), build a relationship with our team (Build), and then depart with care, follow-up, and an open invitation to return as part of our family (See-off).

It goes beyond that—because from a product perspective, Genesis is a true source of comfort and elegance. Our cars actively look after the driver, sending reminders to stay focused, suggesting breaks when needed, and even automatically adjusting lumbar support and activating ergo-motion features to ensure optimum well-being and an exceptional driving experience.

But what also sets us apart is our accessibility to customers. We remain actively engaged with Genesis owners, building lasting relationships and providing the support they need—whether they reach out through email, social media, or other channels.

3. How would you define ‘luxury’ today, especially from the perspective of Gulf customers?

Luxury today is no longer defined solely by the product—it’s about the story, values, and experiences that stand behind the brand. In the modern luxury

landscape, customers expect more than exceptional craftsmanship; they seek a sense of belonging, personalization, and care that goes beyond the purchase.

At Genesis, we embrace the Korean concept of Hospitality, where we create moments that are thoughtful, personalized, and seamless—whether it’s in our showrooms, during vehicle delivery, or through ongoing ownership support.

This commitment transforms every engagement into a relationship, where customers are not only owners but esteemed guests, and every detail of their journey reflects the essence of true modern luxury.

4. With Saudi Arabia growing fast in the luxury car market, how is Genesis adapting or influencing this change?

Saudi’s transformation is remarkable, and Genesis has embraced it head-on. We’ve localized our communications into Arabic, created campaigns rooted in the Kingdom’s culture, and built teams on the ground who understand the unique personality of premium hospitality here.

The results speak for themselves—Saudi is now among our top global markets, consistently competing in the top five for luxury automotive sales. We’ve opened dedicated showrooms in key cities like Jeddah, Riyadh and Dammam with more on the way, and we’re offering an increasingly competitive proposition—world-class products, unmatched customer care, and value-added benefits like extended warranties and personalized ownership experiences. This combination of quality, service, and cultural connection is what’s driving our growth in the Kingdom.

5. Can you share your design philosophy and how it connects with Middle Eastern tastes?

Our design philosophy is what we call Athletic Elegance—where sculpted strength meets refined beauty. You see it in balanced proportions, the natural flow of lines, and a presence that feels poised, not overstated. To resonate with regional preferences, we’ve introduced bespoke editions like the Twilight, with its twotone brushed exterior capturing the desert’s transition from sunset to moonlight; and the Green Falcon, a limited “One of One” model inspired by Saudi Arabia’s revered falcon heritage, blending deep green and silver hues in a handcrafted, Asir mountain–inspired palette with intricate embroidery inside.

These editions—paired with our One of One bespoke program—allow customers to express their identity through design. And when we unveiled the X Concept Trilogy in the Middle East, it wasn’t just a design reveal—it was a cultural statement, signalling Genesis’ intent to contribute to the region’s creative dialogue.

The Trendsetter

OMAR AL ZUBAIDI

6. Sustainability and electrification are global priorities—what’s Genesis doing in the region?

We’re moving decisively. Some of our models, like the Electrified G80, Electrified GV70, and GV60, are already on sale here, and last year we partnered with Siemens to install Genesis-branded EV chargers across the Gulf. That ensures our customers have access to seamless charging from the start.

Globally, our ambition is to be fully electric by 2030 and carbon net zero by 2035. In the Middle East, we’re aligning with that vision by working with governments and developers to make EV-ready infrastructure a natural part of new communities. The goal is to make the transition to electric smooth, enjoyable, and free of compromise.

7. Is there a particular Genesis model that resonates most with you personally—and why?

For me, it’s the GV80 Twilight—my daily driver. The brushed paint and deep, rich color draw attention wherever it goes, but it’s the details that make it truly special: the Nappa leather seats, suede headlining, and the tactile craftsmanship that speaks to Korean design values.

I’ve taken it on long road trips across the GCC, and whether I’m gliding along a highway or winding through city streets, it feels equally at home. It’s a car that blends elegance and capability effortlessly, while also reflecting the refined, customized touches that resonate with our customers here.

8. Outside of work, what’s a personal luxury or ritual you enjoy—especially car-related?

I’m a big believer in the reset power of a weekend drive. Whenever I can, I head out early, put on my favourite playlist, and let the road set the pace. In the city, I’ll start in Comfort mode for a smooth, relaxed ride, but when the road opens up, I switch to Sport to reconnect with why I fell in love with cars in the first place—the handling, the performance, and the sheer engagement of driving.

It’s a quiet but meaningful ritual. Add in the comfort of fine leathers, the refined ride quality, and the cocoon-like calm of the cabin, and it becomes more than just a drive—it’s a personal reset.

9. Finally, if you could take a Genesis vehicle on a road trip anywhere in the Middle East, where would it be—and who would you bring along?

I’d take the GV80 Coupe – Green Falcon Edition to Abha. With its cooler climate, lush green highlands, and stunning mountain views, Abha offers a refreshing escape and a unique kind of beauty that I love.

I’d bring my family, because for me, the journey is always more meaningful when shared. The quiet cabin, panoramic glass roof, and refined comfort would make every kilometre as memorable as the destination itself. That’s the essence of what Genesis is about, turning every drive into a great personal experience worth sharing and remembering.

PATCHI

THE ART OF GIFTING REDEFINED

In a world where luxury is often defined by rarity, craftsmanship, and emotion, Patchi stands as a timeless emblem of all three. More than just chocolate, Patchi is an experience — an indulgent journey of taste, elegance, and heartfelt gifting.

From its humble beginnings in Beirut in 1974, Patchi has grown into a global icon of fine chocolate, setting the benchmark for luxury confections across five continents. Today, in the Kingdom of Saudi Arabia, Patchi’s presence is not only about delighting the senses — it’s about telling stories. Stories of celebration. Of love. Of heritage. And of modern sophistication.

The Language of Chocolate

Each Patchi chocolate is a masterpiece, crafted with passion and precision using the finest ingredients sourced from around the world. Whether it’s velvety hazelnut praline, rich ganache, or delicate fruit infusions, every bite is an expression of artistry. No preservatives. No artificial flavors. Only authentic chocolate blended with creativity and curated with care.

Patchi’s signature offerings range from its iconic silver and gold-wrapped assortments to custom collections designed for weddings, corporate gifting, and exclusive occasions.

Every box is a curated experience — a tactile and visual delight that reflects the brand’s commitment to detail.

A Patchi Boutique: Where Luxury Lives

Walking into a Patchi boutique is like stepping into a world of refined indulgence. The design is sleek yet warm, echoing the brand’s heritage while embracing modernity. It’s where chocolate meets couture — and where every guest is invited to experience the ritual of luxurious gifting.

In Saudi Arabia, Patchi continues to be a preferred choice for those who understand the value of understated luxury. From National Day to Eid, from weddings to private moments of appreciation, Patchi elevates every celebration.

More Than a Gift — A Statement

In a culture where hospitality is an art form and generosity is a virtue, Patchi has found a natural home in the Kingdom. It’s not just a gift — it’s a gesture that speaks volumes. It tells someone they’re special. That they’re worth something rare, beautiful, and unforgettable.

At The Luxury Network, we are proud to feature Patchi as the cover issue, a true symbol of refined taste and Middle Eastern elegance. Because luxury isn’t only about what you give it’s how you give it.

SAUDI NATIONAL DAY COLLECTION

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CELEBRATE SAUDI NATIONAL DAY WITH REFINED ELEGANCE AT THE ST. REGIS

RED SEA RESORT

AN EXCLUSIVE RETREAT ALONG THE KINGDOM’S UNTOUCHED SHORES

In honor of Saudi National Day, The St. Regis Red Sea Resort invites guests to celebrate the spirit of the Kingdom with a curated collection of elevated experiences. Set against the serene backdrop of Ummahat Island, this intimate sanctuary blends heritage, culinary artistry, and timeless rituals, all complemented by the signature St. Regis Butler service.

A Celebration of Heritage, Flavor, and Luxury

The Saudi National Day room package invites guests to retreat in elevated comfort with daily breakfast for two, SAR 500 dining credit per night, and the hallmark St. Regis Butler service. Guests staying for a minimum of two nights between September 19 and September 27, 2025, will also enjoy access to exclusive cultural and culinary experiences, from heritage-inspired afternoon tea and bespoke mocktails to the indulgence of a private floating breakfast and traditional dining at Nesma, accompanied by live oud music.

Culinary Journeys Inspired by Tradition

Dining experiences across the resort highlight the rich flavors of the Kingdom. At Nesma, “A Taste of Tradition” will be offered, with a Saudi-inspired set menu priced at SAR 550 per person. Guests may select either family-style or a three-course format, with dishes served alongside a live oud performance. The evening concludes with Arabic coffee, dates, and signature sweets, honoring the warmth of Saudi hospitality.

In the mornings, guests may delight in a floating breakfast served in the privacy of their villa pool, featuring date syrup pancakes, shakshuka, sambousek, and a complete Saudi breakfast. This exclusive in-villa experience, available between 7:00 AM and 11:00 AM, is

priced at SAR 250 per person. A buffet option reflecting Saudi flavors will also be offered at Nesma during the same period.

The celebration continues at The St. Regis Bar, where, from 5:00 PM until 1:00 AM daily, guests may savor a collection of Saudi Heritage mocktails. Inspired by the country’s landscapes and traditions, the creations feature local ingredients such as dates, pomegranate, mint, rose, and tamarind, each reimagined with refreshing elegance.

Afternoon tea at Tilina offers another refined interpretation of Saudi flavors. Between 3:00 PM and 7:00 PM daily, saffron scones, cardamom crème brûlée, and rosewater cakes are paired with Saudi coffee and a curated selection of teas. This experience is priced at SAR 300 per person or SAR 500 for two.

Golden Wellness at The St. Regis Spa

The celebration extends into wellness with the Golden Wellness Ritual, available throughout the month of September 2025. This 90-minute journey combines a Golden Oil Massage with a Golden Ruby Facial, designed to relax the body and restore radiant skin. The experience is offered at SAR 1,450, with the option to enhance the ritual through the Signature Gold Hot Stone Massage for an additional SAR 250.

Reserve Your Saudi National Day Experience

This exclusive offering is available for stays between September 19 and September 27 2025, with a minimum stay of two nights required. Let The St. Regis Red Sea Resort be the destination where your Saudi National Day moments become memories of cultural celebration, refined indulgence, and effortless luxury.

Saudi National Day at Nujuma, a Ritz-Carlton Reserve

An elevated celebration of culture, cuisine, and place in the heart of the Red Sea

As the Kingdom celebrate Saudi National Day, Nujuma, a Ritz-Carlton Reserve, offers a meaningful setting to reflect on heritage and progress. Located within the Ummahat Islands along the Red Sea coast, the resort presents a rare combination of seclusion, refined service, and curated experiences that align with the spirit of the occasion.

Proudly part of the Kingdom’s landscape, Nujuma marks Saudi National Day with a seasonal stay offer featuring experiences that celebrate the depth, diversity, and hospitality

of Saudi culture. The offer includes a minimum two-night stay with SAR 500 in dining credit per night, along with daily breakfast and Personal Host service.

Guests are also invited to explore a series of culinary activations available at an additional charge, including flame-grilled Levant evenings, Hijazi-inspired feasts, and a signature six-course tasting menu. These experiences take place in open-air settings with live entertainment and sea views, delivered with the thoughtful hospitality that defines Nujuma.

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A Taste of Heritage and Celebration

A Celebration of Hijazi Heritage

In celebration of Saudi National Day, guests are invited to enjoy a four-course menu that reinterprets Hijazi culinary tradition with modern elegance. Taking place at Sita on September 23, and priced at SAR 550 per person, the evening blends rich regional flavors with refined presentation, accompanied by live entertainment beneath the stars.

A Culinary Celebration of Saudi National Day

This signature six-course tasting menu will be presented at Tabrah

on September 27, priced at SAR 750 per person. Inspired by the coastal bounty of the Red Sea, the experience brings together local ingredients and thoughtful technique, accompanied by live entertainment throughout the evening.

Levantine Evenings by the Sea

On September 19 and 26, guests can enjoy a curated experience of flame-grilled Levantine favorites at Sita, priced at SAR 650 per person. Served under the stars, the menu includes mezze, grilled dishes, and handcrafted desserts, with live entertainment adding atmosphere to the experience.

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Wellness Rooted in Ritual

Signature Trio Spa Ritual

Available throughout September, the Signature Trio Spa Ritual offers a 90-minute treatment designed exclusively for Saudi National Day.

Priced at SAR 1,500, the ritual includes a hot stone back massage, reflexology, and a Natura Bissé facial, offering a complete sense of renewal in a calm, private setting.

Tailored Evenings for Younger Guests

Starlit Cinema in Celebration of Saudi National Day

From September 20 to 28, younger guests can enjoy Starlit Cinema, an

outdoor movie night experience hosted at the Yoga Pavilion and priced at SAR 575 per child. Set in a beachfront, the evening includes a family film, personalised seating, and light refreshments including smoothies, popcorn, and juice.

Plan Your Saudi National Day

Stay

This offer is valid for stays from September 19 to 27, 2025, with a minimum stay of two nights required. Use Promotional Code: V2X to access the offer.

For more information, please visit www.marriott.com

Five reasons AMAALA should be on everyone’s radar right now

Soon to open on Saudi Arabia’s Red Sea coast, AMAALA invites travelers to awaken life’s rhythm through transformative wellness, nature-immersive escapes, and regenerative luxury

Set along Saudi Arabia’s spectacular Red Sea coast, AMAALA is preparing to open as one of the world’s most ambitious wellness and lifestyle destinations — offering travelers an entirely new way to escape, reconnect and restore in the region. Developed by Red Sea Global and powered entirely by renewable energy, AMAALA unites leading wellness resorts, regenerative design, marine conservation, yachting, and family-focused programming within one distinctive destination. At its heart is the Wellness Route—a beautifully landscaped trail that connects each resort across AMAALA’s Triple Bay coastline, guiding guests through sensory gardens, tranquil zones, and natural landscapes. Designed to inspire movement, reflection and discovery, it offers a seamless way to explore the entire destination — a concept entirely new to the region. Here are five reasons why AMAALA should be on everyone’s radar:

1. An all-in-one destination for wellness seekers At AMAALA, guests can explore the world’s leading wellness approaches in a single destination. Clinique La Prairie AMAALA will offer advanced longevity-focused programs rooted in over 90 years of scientific and medical expertise — including diagnostics, cognitive health, detox and longevity-enhancing treatments — all within a private retreat designed by John Heah. Jayasom Wellness Resort AMAALA blends Western science-based medicine with Eastern healing traditions, offering multi-generational programs in a resort anchored by hydrotherapy suites, holistic studios and wellness trails. Six Senses AMAALA,

set across a dramatic coastal terrain, will feature a 3,000m2 spa with cryotherapy chambers, a longevity clinic, and experiences aligned with the brand’s signature pillars of movement, sleep, and sustainability. Equinox Resort AMAALA brings a high-performance approach to wellness, combining a 25-meter lap pool, magnesium rooftop pool, and spa pavilion with recovery-focused rituals and direct access to the Wellness Route. Four Seasons AMAALA will feature a tranquil Organic Spa Garden, offering halotherapy, cryotherapy and other advanced therapies set within cascading landscapes. Each resort brings a distinct perspective — from diagnostics to detox, recovery to ritual — allowing guests to curate a deeply personal path to wellbeing within one seamlessly connected destination.

2. A rare microclimate and landscape that invites year-round renewal AMAALA makes world-class, purpose-driven travel more accessible than ever for GCC travelers, marking the first time a wellness destination of this scale and ambition has been available in the region. Here, guests can reconnect with themselves through nature, science, and soul-nourishing experiences without the need for long-haul travel. Bordered by mountains, wadis and sea, the destination’s setting is as restorative as it is visually inspiring. Its rare microclimate — formed by the meeting of cool mountain air and the Red Sea — creates ideal conditions for outdoor activity and reflection throughout the year. Stretching across 300 hectares, the landscape invites guests to explore on foot or horseback, along canyon trails, through ancient wadis and mangrove-fringed bays. Its topography spans soaring cliffs, desert plateaus and quiet coves, while the surrounding waters are home to spotted dolphins, reef sharks, and protected green turtle nesting grounds. Here, nature is not just a backdrop — it is an integral part of the AMAALA experience.

3. Architecture designed to let guests’ spirits soar At AMAALA, architecture is being purposefully designed to foster wellbeing — not just through aesthetics, but through light, space, and the natural environment. At The Ritz-Carlton AMAALA, the resort will be set among preserved sand dunes, with shaded promenades and native vegetation creating a calming landscape that encourages quiet reflection and rest. Views of the Red Sea and the surrounding mountains will be maximised through the design, with green spaces and pedestrian pathways enhancing flow and connection to nature. Rosewood AMAALA, designed by Antonio Citterio Patricia Viel, will prioritise longevity and tranquillity across every level, with a layout and landscape strategy intended to support restorative living. This is best reflected in the Asaya Spa, thoughtfully hidden within the natural terrain and designed as a sanctuary where private treatment pavilions encircle a lush, protected oasis, offering guests space to slow down and reconnect.

At Nammos Resort AMAALA, Foster + Partners blend traditional Hijazi forms with Cycladic interiors to create airy, light-filled spaces that draw in the sea breeze and slow the rhythm of the stay. Across the destination, shaded courtyards, climate-sensitive design, and a commitment to dark-sky principles ensure guest comfort while safeguarding nature.

4. A place for families to flourish together AMAALA has been purposefully designed to support wellbeing across generations. Jayasom Wellness Resort AMAALA offers distinct programming for both adults and children — allowing families to embark on parallel wellness journeys within the same stay. Facilities include an Explorer’s Club for

children, an equine therapy center, and a dedicated zone for creative workshops, enabling younger guests to learn, reflect and engage with nature. Meanwhile, properties like Six Senses AMAALA and Four Seasons AMAALA will offer experiences ranging from marine discovery and snorkeling excursions to family-focused spa rituals and guided hikes through the surrounding wadis. From enjoying peaceful hikes to exploring kaleidoscopic corals within the Red Sea’s vibrant ecosystem, AMAALA offers families the chance to connect — with themselves, with one another, and with the world around them.

5. A new frontier for marine discovery and ocean stewardship

AMAALA is setting new standards for marine conservation. At the heart of its coastal offering is Corallium — a reef-inspired marine life institute designed by Foster + Partners. Both research hub and visitor experience, Corallium will allow guests to snorkel among rare species of fish, tour marine science labs, and even descend into the depths of the Red Sea in a submarine. Ten discovery zones and one of the world’s largest man-made reefs offer a powerful “grand reveal” moment on arrival. Just beyond, the AMAALA Yacht Club (AYC) brings a new level of elegance and adventure to the region’s yachting scene, with 116 berths, tailored member services, and global events like the 2027 Ocean Race Grand Finale. The destination reflects a deep connection to ocean preservation and its commitment to experiential learning.

Above, Below & Beyond: Discover the Magic of the Saudi Red Sea

Adestination where crystal-clear waters meet dramatic desert landscapes, and where every summer moment feels tailor-made for sunseekers and adventure lovers. The Saudi Red Sea experience unfolds in three acts: above the water, under the water, and beyond the sea. Whether you’re gliding on glasslike lagoons or exploring untouched coral reefs, this is your ultimate summer playground.

1. ABOVE THE WATER: Glide, Sip & Soar

* Sunrise Paddleboarding & Kayaking: Float on glasslike lagoons at dawn and feel the tranquility around you.

* Kitesurfing & Windsurfing Thrills: Ride the wind along shimmering coastal waters, lessons available for all levels.

* Luxury Sunset Cruises: Sip mocktails aboard a designer yacht or traditional dhow as the sky turns gold.

* Floating Yoga Decks: Balance, breath, and stretch on serene platforms surrounded by endless water vistas.

* Chartered Boat Journeys: Hop between hidden islands and secluded beaches, with gourmet meals on deck.

2. UNDER THE WATER: Dive Into Pristine Coral Realms

This is where the Saudi Red Sea’s true beauty lies, untouched coral reefs brimming with life.

* Scuba Diving at Shebara: Open since November 2024, Shebara’s resort is built atop untouched coral reefs in Al Wajh Lagoon. Dive into vibrant gardens where butterflyfish, parrotfish, moray eels, green turtles, and the occasional reef shark dance around coral towers.

* Snorkeling Over Living Reefs: Even without diving gear, you can paddle over kaleidoscopic corals teeming with tropical fish.

* Wreck & Night Dives: Follow history beneath the waves or experience a nighttime symphony of glowing reef life.

* Rich Marine Biodiversity: Home to over 1,200 fish species, including more than 100 endemics to the Saudi Red Sea, every dive promises a new wonder.

* Eco Tours & Coral Nurseries: Learn hands-on about reef conservation and how Saudi fosters marine resilience.

3. BEYOND THE SEA: Desert Splendor & Wellness Escapes

Step ashore and enter a terrain of contrasting beauty, spanning rugged desert to mindful luxury.

* Hiking Coastal Cliffs & Wadis: Explore sandstone paths where desert expanse meets sea brilliance.

* Night-time Desert Stargazing: With negligible light pollution, it’s one of the world’s purest skies for celestial exploration.

* Luxury Wellness Retreats: Embrace holistic rejuvenation with sound baths, spa therapies, breathwork, and yoga set amidst desert serenity.

* Desert Rock Adventures: Visit the Desert Rock Resort - carved into cliffs, offering luxury, geology, and isolation.

* Eco-heritage Tours: Enjoy cultural storytelling and sustainable walks through desert landscapes, guided by local experts.

4. WHERE TO STAY: Exquisite Resorts That Define the Sea’s Edge Summer Deals

These resorts blend luxury, seclusion, and incredible coastal access and exclusive summer offers featured on Visit Saudi:

* Shebara Resort:

- Open since November 2024, featuring 73 villas (38 overwater, 35 beachfront). Stainless-steel orb villas reflect the sky and sea, powered entirely by solar power. Up to 25% off extended stays + complimentary spa treatments and guided snorkeling tours.

- Amenities: Spa, fitness center, kids’ club, paddle tennis, fine dining, and direct access to reef drop-offs.

Regis Red Sea Resort (Ummahat Islands):

- Overwater villas, signature St. Regis hospitality.

- Luxurious overwater-suite escapes with summer-only curated deals and hosted excursions.

* Ritz‑Carlton Reserve Nujuma:

- Barefoot-luxury villas, spa, and coral-rich snorkeling nearby.

- Family packages include kid’s club access, sunset cruises, and serene overwater villa retreats.

* Six Senses Southern Dunes:

- Desert retreat focusing on sustainability and wellness.

- Wellness retreat bundles with yoga, spa therapies, and desert escapes designed for summer relaxation.

* Desert Rock Resort:

- Hidden in granite cliffs, offering unmatched privacy and rugged beauty.

- Summer villa deals with granite-cliff settings, with stargazing sessions and bespoke desert wellness experiences.

Final Thoughts: A Trilogy of Summer Adventure

The Saudi Red Sea invites you to live an epic threepart journey:

* Above: Soar, paddle, sail.

* Below: Dive into a kaleidoscope of life in its untouched coral kingdoms.

* Beyond: Explore desert splendor, stargaze, and recalibrate your soul.

Whether you’re chasing adrenaline in the surf, serenity in starlit sands, or immersion in marine marvels, Saudi Red Sea isn’t just a getaway, it’s your next unforgettable story.

For more information, please visit visitsaudi.com

STORIES UNDER THE STARS AT THE CHEDI HEGRA

This July, The Chedi Hegra invites guests to experience the slower, more immersive side of summer in AlUla with curated stays that echo the region’s seasonal rhythm. Travellers can complement their stay with the AlUla Story Dinner Safari — an unforgettable evening of dining, stargazing, and storytelling in the heart of the Sharaan Nature Reserve. Perfectly timed with the warmer months, the resort’s Desert Dreaming and Summer Sanctuary offers provide two distinct pathways to pause and reconnect. Desert Dreaming centres on stillness and self-connection, offering a two-night stay with daily yoga, nourishing breakfasts, and guided wildlife tours. Summer Sanctuary extends the experience with a complimentary third night, 25% savings on spa treatments, and quiet touches of luxury throughout. With heritage-inspired design, soulful rituals, and landscapes that invite reflection, each stay offers a considered way to embrace the slower pace of summer.

Red Sea Global unveils Laheq, an extraordinary resort island for luxury living and unforgettable experiences

Laheq is the first island at The Red Sea with a primary focus on resort-style living and property ownership.

Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, has unveiled Laheq Island, a new residential community at The Red Sea promising to bring island-lifestyle to Saudi Arabia for the first time

Laheq marks the first plans beyond Phase One of The Red Sea that have been revealed to date. The destination welcomed the first guests in 2023 and now has five hotels open, plus an airport welcoming a regular schedule of domestic and international flights. Laheq, which is scheduled to open in 2028, is also the first development at The Red Sea with a primary focus on residential property ownership supported by an exceptional hospitality offering.

Just beyond the western shore of Saudi Arabia is the world’s fourth largest barrier reef. It surrounds an archipelago of 92 pristine islands

and is home to more than 2,000 species of fish, many found nowhere else in the world.

Of all the islands in the archipelago, RSG chose the intimate jewel that is Laheq to become an extraordinary island community. It is 400 hectares of white sand beaches, vibrant coral reefs and clear blue waters.

New opportunities to own at The Red Sea

Private residences on Laheq take their cues from the character of the land, sea, sky and flora of the island. Natural timbers create elegant, shaded canopies, pergolas, and garden courtyards.

Laheq Island offers extensive amenities, entertainment and activities for residents and guests. A 115-berth marina, and sailing and watersports schools serve the seafaring set while a racket club, fitness center, sports field, picturesque 18-hole golf course and well-appointed park

satisfy those inclined toward landbased activities. A bustling souq offers an amazing tapestry of sights and sounds with carefully curated products and essentials.

Additionally, residents and guests can indulge in a diverse range of premium beach clubs and dining experiences, each offering its own unique atmosphere from laid-back, barefoot settings to more refined venues. These establishments will highlight the best of local and international cuisine, with a focus on freshly sourced ingredients and exceptional culinary craftsmanship.

The island will also have two luxury resort hotels, with one focused on wellness and the other providing a more energetic and lively lifestyle offering that will resonate with adventurous and curious travelers.

“To date, we have established our reputation as a developer of regenerative tourism destinations, but we are more than that. We are a vertically integrated real estate developer and operator. This includes creating luxury private residences, delivering on Vision 2030’s goal to make Saudi Arabia a top destination to live, work and travel, while further driving economic diversification and jobs growth,” added Mr. Pagano.

Sustainable design

Foster + Partners, one of the world’s leading architectural firms, led the design of Laheq Island with a concept called “Forever Garden” because of its abundant use of plant life and vivid greenery.

The centerpiece is “The Ring”. The 800m diameter structure encompasses luxury apartments, hotels and retail, which encircle the white sand beaches of the island’s lagoon.

Escape Diaries

Norman Foster, Founder and Executive Chairman, Foster + Partners, said: “Our vision is grounded in a deep appreciation for Laheq Island’s outstanding natural beauty. Residents and visitors are invited into a serene garden that engages all the senses and offers panoramic views of the magnificent surroundings.”

Regenerative tourism

The opening of The Red Sea and its natural wonders is made possible by RSG’s commitment to regenerative tourism. The developer coined the term to describe destinations that not only preserve but enhance their natural surroundings.

RSG has committed to planting and enhancing the condition and habitats of 50 million mangroves and vowed to protect and regenerate corals in the Red Sea and beyond.

When fully complete, The Red Sea – including Laheq Island – will become the world’s largest destination to run on 100% renewable energy.

RSG is on track to compete all 16 hotels that make up Phase One of The Red Sea. Upon full completion in 2030, The Red Sea destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The dedicated international airport, Red Sea International, means residents always have quick and easy access to their homes.

Laheq is a key element of RSG’s expanding residential portfolio, managed by Red Sea Residences.

For more information,please visit: www.redseaglobal.com

“Whether it’s for guests visiting or residents who choose to own a piece of The Red Sea, at Laheq they will experience luxury living with an enriching resort community that brings people together and fosters life-long bonds,”

John Pagano, Group CEO of Red Sea Global

Inside Nujuma, a Ritz-Carlton Reserve Residence where privacy, design and barefoot luxury merge on Saudi Arabia’s Red Sea coast

Now offered within the Red Sea Residences portfolio — a limited collection of coastal homes defined by design, privacy and natural ease

On the outer edge of Saudi Arabia’s west coast, a quiet architectural story is unfolding. Set on Ummahat Island, a protected stretch of sand and sea only accessible by private boat or seaplane, Nujuma, a Ritz-Carlton Reserve Residence, introduces a rare new standard for coastal living in the region.

Presented as part of the Red Sea Residences portfolio, this is not a resort with homes. It is a home shaped by nature, designed for those who seek space, serenity, and a deeper relationship with the natural world. With just 19 villas crafted by Foster + Partners and Wimberly Interiors, Nujuma offers an architectural dialogue between dune-inspired forms and the textures of the Saudi coastline. Curved

silhouettes and organic lines evoke shells, breeze, and salt, all while treading lightly on the land.

Inside, homes are layered with neutral tones, organic textures, and understated finishes that reflect regional artistry and the tranquillity of island life. Expansive terraces and floor-to-ceiling openings frame the sea, while details such as handwoven rugs and locally inspired ceramics give each space its own rhythm. Residences open directly onto white-sand beaches and uninterrupted views, with private pools and generous indoor-outdoor areas designed for slow living.

With layouts ranging from one- to two-bedroom beachfront homes, starting at approximately 149 square metres, each has been designed to feel expansive, yet grounded. It is made for hosting, retreating, or simply moving at the pace of the island.

Each home is supported by the Ritz-Carlton Reserve’s discreet and

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intuitive hospitality. From dedicated butlers and private chefs to wellness advisors and on-call concierges, service is tailored to every resident. Homeowners also enjoy access to Neyrah Spa, a sea-facing wellness sanctuary offering holistic therapies and treatments rooted in local traditions. At the same time, those seeking movement can explore yoga, meditation or active pursuits arranged entirely to their preference.

Beyond the villas, the island connects to the experiences of The Red Sea. Residents can enjoy diving and snorkelling across vibrant coral sites with Galaxea, join paddleboarding and overwater activities with

WAMA, or explore desert trails and guided hikes curated by Akun. Days can begin with sunrise over the reef and end with astronomy-led stargazing under some of the clearest skies in the region.

On neighbouring Shura Island, the destination will feature curated retail, dining, and cultural spaces designed to complement residential life. In contrast, nearby Laheq — an island predominantly focused on residential living — will introduce further lifestyle options, including yachting, wellness, and sport.

The destination is served by Red Sea International, a dedicated airport offering direct access to The Red Sea and its surrounding islands. Upon full completion in 2030, The

“Nujuma marks an exciting new chapter for Ritz-Carlton Reserve, and we’re proud to introduce the brand’s first residential offering in the Middle East. Every element of the experience has been designed to reflect the Reserve’s core values — rare location, immersive design, and deeply personal service. From the natural beauty of Ummahat Island to the sense of stillness and escape it offers, Nujuma presents a distinctive opportunity for those seeking a meaningful retreat in one of the world’s most remarkable settings.”

Jaidev Menezes, Regional Vice President - Mixed-Use Development, EMEA at Marriott International

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Red Sea will include 50 resorts and more than 1,000 residences across 22 islands and six inland locations — transforming the region into a truly liveable coastal address.

Offered through the Red Sea Residences portfolio, Nujuma is more than a second home; it’s an opportunity to live within a protected ecosystem, shaped by design, powered 100% by renewable energy, and grounded in a vision for the future. For those seeking a meaningful connection to place, it’s where coastal living quietly begins again.

Romantic Escapes at The Red Sea

Set along Saudi Arabia’s pristine west coast, The Red Sea invites couples to a world of breathtaking beauty and intimate moments. Turquoise waters meet sunkissed shores, and desert mountains fade into star-filled skies. Couples can unwind in overwater villas, enjoy spa rituals, or share starlit dining experiences. Across the destination, Galaxea offers guided snorkeling, diving, and reef exploration, WAMA brings the sea to life with paddleboarding, kayaking, sailing, and e-foiling, and Akun invites guests to discover Saudi culture through storytelling, crafts, and heritage walks.

With each resort offering its own story, couples can choose the escape that speaks to their style and create memories to last a lifetime.

The St. Regis Red Sea Resort Blending timeless elegance with island tranquility, The St. Regis Red Sea Resort offers an intimate retreat for couples who appreciate refined luxury. Overwater and beachfront villas provide privacy and uninterrupted views, while the signature St. Regis Butler service ensures every detail is flawlessly arranged. From sunlit mornings by the sea to evenings marked by fine dining and gentle ocean breezes, each moment here is designed to be savored together.

Offer: Daily breakfast for two, 20% discount on food and beverage, one 60-minute couples’ spa treatment, signature St. Regis Butler service, romantic in-villa ambiance, one unique in-villa private dining experience, welcome celebration cake, and a welcome drink.

www.marriott.com

Nujuma, A Ritz-Carlton Reserve Tucked away on the private island of Ummahat, Nujuma, a Ritz-Carlton Reserve invites couples into a world of barefoot luxury and quiet seclusion. Overwater and beach villas frame the horizon, while days are spent snorkeling among coral reefs, indulging in spa rituals, or simply enjoying the gentle lull of the sea from a private deck. As night falls, the island transforms into a stargazer’s haven, offering the perfect backdrop for shared moments beneath an endless sky.

Offer: Daily breakfast for two, 20% discount on food and beverage, one 60-minute couples’ spa treatment, personal host service, romantic in-villa ambiance, one in-villa private dining experience, private stargazing experience, and welcome amenities. Minimum three-night stay required, and a copy of the marriage certificate must be presented.

www.ritzcarlton.com

Shebara Resort

Shebara Resort, known for its futuristic design and solar-powered sustainability, is Set on a private island where

sleek overwater villas meet untouched shores. An idyllic hideaway for couples seeking serenity between sea and sky. Days here unfold in gentle rhythm, from lounging beside crystalline waters to exploring vibrant coral reefs just steps away. Evenings bring the soft glow of sunset over the horizon, best enjoyed from the privacy of your villa deck or during an intimate stroll along the beach.

Offer: One romantic dinner for two at the restaurant of your choice, a 60-minute couples’ spa treatment in a serene private room, daily breakfast served in-suite or at the breakfast lounge, and return airport transfer for two.

www.shebara.sa

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Desert Rock Resort

Carved into the dramatic mountains of the Red Sea, Desert Rock Resort offers a setting unlike any other — where nature’s grandeur becomes the backdrop for intimate moments. Couples can wake to sweeping desert vistas, spend the day exploring hidden trails or stargazing beneath

pristine skies, and retreat to a villa seamlessly integrated into the rock itself. The stillness of the surroundings, paired with world-class service, creates an atmosphere of complete escape.

Offer: One romantic dinner for two at the restaurant of your choice, a 60-minute couples’ spa treatment in a

private room, daily breakfast served in-suite, villa, or at Basalt, and return airport transfer for two.

www.desertrock.sa

With direct flights to Red Sea International Airport (RSI), including convenient options from Dubai with flydubai, reaching this secluded paradise has never been easier. Whether you dream of unwinding together in a private villa, sharing a sunset sail, or exploring coral reefs side by side, The Red Sea offers couples the perfect blend of romance, discovery, and indulgence.

For more information, please visit VisitRedSea.com

Montenegro is Calling – Adriatic Views and Luxury Living at Luštica Bay Vacation Homes.

Now available for rent for summer vacation stays.

LUŠTICA BAY vacation homes

A new way to experience Luštica Bay Luštica Bay is a place made for slow mornings, open space, and time together. Here, fully serviced homes are available to welcome families for a few unhurried days by the sea. It’s a chance to pause and reconnect. Everything is close. The pace feels right. And each stay leaves room to simply enjoy.

A closer look at two guest favourites

One Bedroom Apartment in Centrale Elegant spaces with modern design, green areas, shops, and everyday essentials

One Bedroom Apartment in Marina Village

Thoughtfully arranged for coastal living at your own pace

Exclusive offer

What’s included in your one-bedroom stay

Daily breakfast at The Chedi Luštica Bay hotel

Complimentary activities for children aged 4 to 12

Buggy service around Marina Village and shuttle between Centrale and the promenade

Full access to four beaches and the Marina Village pool Bottled water, coffee capsules, high-speed Wi-Fi

A welcome prepared with real families in mind

A family break that feels like more

One-bedroom homes now available with 20% off the Flexible Rate

Minimum stay: 3 nights

Valid until 31 October 2025

READY WHEN YOU ARE

Where your family fits right in

Pick your dates, select your space, and let us take care of the rest. Every detail is arranged to make your family feel welcome from the start. From breakfast on the terrace to afternoons at the beach, your days will follow a quieter rhythm. This is Luštica Bay as a place to stay. Thoughtfully designed, fully serviced, and easy to return to.

SICILY’S EMERGING BLUE ZONE INSPIRES A NEW LONGEVITY PROGRAMME AT VERDURA RESORT

The new wellness immersion is connected geographically and culturally to a region recognised for supporting healthy ageing

Verdura Resort, a Rocco Forte Hotel, has announced a new Longevity Programme at its award-winning Irene Forte Spa, inspired by remarkable scientific research revealing a longevity hotspot in Sicily’s Sicani Mountains.

The small mountain community of Caltabellotta has been identified as an emerging Blue Zone by Professor Gianni Pes, a pioneer of Blue Zone research, together with leading biogerontologist Professor Calogero Caruso. This latest paper is the result of nearly two decades of investigation across Sicily, with a year spent focusing specifically on Caltabellotta. The research, assisted by Verdura Resort, reveals the town’s extraordinary demographics as an emerging Blue Zone and attributes the remarkable vitality of its inhabitants to a way of life that balances tradition with natural abundance.

Drawing on these findings and her own long-standing and personal ties to this community just 22 km from Verdura Resort, Irene Forte – an honorary citizen of Caltabellotta – has created a way to connect guests with the region’s rare natural rhythms and lifestyle practices.

Irene Forte comments, “I’ve been visiting this town for over a decade. I love it so much that I chose to get married here, and I’m proud to be an honorary citizen. To now see it recognised through such rigorous science is deeply moving. It confirms what we’ve always felt in our bones - this place has something special and is one of the reasons why Irene Forte Skincare is deeply rooted in Sicily.”

Mediterranean rituals enhanced with modern science

Irene Forte Skincare captures the essence of the region in what has become known as the Mediterranean Diet for the Skin. Backed by 40 years of scientific research, the natural formulas support long-term skin health with high quality Mediterranean ingredients.

Building on this philosophy, the Longevity Programme integrates the latest diagnostics, including blood panels, Vega food sensitivity testing, and Wellness Age™ evaluations, with time-honoured Sicilian traditions. Soil-to-table produce, natural therapies, gentle movement in nature, and results-orientated Irene Forte Skincare treatments are all designed to boost vitality as part of a preventative approach.

A signature trek through the Sicani hills, followed by a traditional lunch, introduces guests to the very landscape now recognised for its contribution to healthy ageing. These insights can be integrated into making positive lifestyle changes once home.

Caltabellotta, adds Professor Caruso, is a true natural laboratory for longevity, offering compelling evidence of how environmental factors, diet, stress levels, and lifestyle habits can profoundly shape the aging process. While genetic predisposition plays a role, it is ultimately

“We had long suspected something unique was happening in Sicily’s mountain towns,” says Professor Pes. “Caltabellotta stood out, not only in the data, but in its deeply rooted traditions, diet, and way of life.”

our lifestyle, the environment we live in, the air we breathe, the food we eat, and the quality of our social connections that most influence our longterm health.

Nourish to flourish: a Sicilian culinary philosophy When designing the menus, celebrated chef and Creative Director of Food Fulvio Pierangelini worked with clinical nutritionist Giancarlo Giammarresi. Together, they crafted Nourish menus that are nutritionally balanced and brimming with home-grown produce, designed to re-educate the body to crave what truly nourishes it.

Guided, held and personalised Guests are supported throughout their stay, from their initial consultations to simple tools to continue their wellness journey:

• Blood panel analysis and Wellness Age™ check: tailored insights to optimise the programme benefits.

• Personalised nutrition plans and Vega food sensitivity testing with Mediterranean-inspired cuisine aligned to individual needs.

• 3D skin analysis and bespoke Irene Forte Skincare facials: enhancing skin health and radiance.

• Movement through personalised and group sessions: improving strength and mood through mindful activity and fitness classes.

• Guided trek through the Sicani Mountains with traditional longevity lunch: connecting guests to natural rhythms and traditions.

• Thalassotherapy with pool access and restorative spa treatments: promoting relaxation, circulation, and emotional balance.

• Final wellness review and take-home advice from the resort’s expert team: empowering guests with achievable practices.

Each element works in harmony to enhance physical health, mental focus, and emotional wellbeing, offering guests a meaningful reset they can carry into everyday life. The Programme is available over six or ten days.

All Things Beauty

INTRODUCING ROBERTO CAVALLI SERPENTINE

A New Fragrance Pillar for the Roberto Cavalli Portfolio

Inspired by the fashion house’s most iconic symbol, Roberto Cavalli introduces its latest fragrance masterpiece: Roberto Cavalli Serpentine. The new fragrance is a statement of strength, allure, and inner power—making every moment an unforgettable statement of seduction.

With an emphasis on sensuality, Roberto Cavalli Serpentine offers a deeply lavish escape for those seeking an unparalleled experience of indulgence. Roberto Cavalli Serpentine’s masterfully designed bottle showcases the opulence of the scent within. Adorned with a gold snake wrapping exquisitely around the white bottle, this distinctive element echoes the design of Roberto Cavalli fashion accessories. For 100ml bottles, the snake jewel detaches into a wearable bracelet, seamlessly blending high fashion with fragrance allowing you to carry the symbol of strength and seduction wherever you go. Atop each bottle, a gold cap enhances the irresistible allure of the Roberto Cavalli Serpentine design.

Mane Senior Perfumers Gino Percontino, Ralf Schwieger, and Patricia Choux meticulously crafted this luxurious scent with the vision of creating a fragrance that is “opulent yet sensual as it wraps around the

body.” Roberto Cavalli Serpentine acts as a golden second skin to captivate and enchant everyone in your presence.

A mesmerizing Floral Woody Ambery composition, this parfum opens with a dazzling array of spices, where zesty Bergamot and juicy Black Currant ignite the senses. As it unfolds, an exquisite floral heart of Jasmine Sambac, Magnolia, and Lavender, enriched by Golden Saffron, emerges in full bloom. The journey concludes with a velvety embrace of Vanilla, entwined with earthy Patchouli, botanical nuances, and a Second-Skin Accord—an intoxicating signature that lingers on the skin.

The Roberto Cavalli Serpentine campaign was shot by renowned fashion photography duo, Luigi & lango, featuring iconic supermodel Natasha Poly. The campaign entrances onlookers with the refined sensuality of the Roberto Cavalli Serpentine seductress, underlining the serpent as the symbolic figure adorning the fragrance bottle and completing Natasha’s form.

The Roberto Cavalli Serpentine Parfum for Women will be available in 100mL, 50mL, and 30mL sizes in Sephora beginning September 1st 2025.

THE RITUAL OF YOZAKURABY RITUALS COSMETICS

Indulge yourself in the ultimate selfcare routine

The Ritual of Yozakura collection offers an enticing range of bath, body and home products, building on the success of The Ritual of Sakura collection and formulated using ingredients like Yoshino cherry and black rice extract. This collection is inspired by the tradition of Yozakura, the ancient Japanese practice of viewing cherry blossoms at night. It helps remind us that life, like the delicate Sakura petals, is both beautiful and fleeting, and that we should make the most of every moment. The long-lasting, deep floral and rich amber fragrance is formulated with at least 90% natural origin ingredients such as Yoshino cherry and black rice extract.

The Ritual of Yozakura brings the ultimate self-care routine to seize the day and cherish the night

1-Cleanse

All Things Beauty

Use a small amount of foaming shower gel and watch as it instantly transforms into a rich, velvety foam. This first step helps remove the top layer of impurities, preparing your skin for the next step.

2-Revitalise

Get ready for radiant, smooth skin with this 91% natural -origin body scrub. This sugar scrub transforms into a soft foaming texture, exfoliating while purifying, setting the stage for the next nourishing treat.

3-Nourish

This super lightweight body serum, with active ingredients like 5% niacinamide, helps even out skin tone and rebuild the skin’s moisture barrier.

4-Hydrate

Lock in all that hydration with a rich nourishing cream containing skin-loving black rice extract, vitamin E and Yoshino cherry.

5-Flourish

Top off your fragrant routine with a spritz of the hair & body mist before you leave the house. Add to your purse to re-apply throughout the day.

The Ritual of Yozakura is available at Rituals’ stores across the GCC and online at Rituals.com

Nestled on a soft, sandy beach with glittering waters, Steigenberger Resort Ras Soma offers an unmatched luxury experience, perfectly located just 55 kilometers from Hurghada International Airport.

As part of the prestigious Jaz Hotel Group, the resort seamlessly blends sophistication and upscale luxury, making it an ideal destination for families, couples, honeymooners, and those seeking an extraordinary escape.

The resort boasts 409 spacious and elegantly appointed guestrooms, including Deluxe Family Rooms, Superior Rooms, Superior Grand Rooms, Executive Suites with private pools, 3 Royal Suites, and 4 expansive Private Villas, all with private swimming pools. Every accommodation is uniquely designed, offering a perfect balance of luxury and comfort, making it a true haven of relaxation.

Dining at Steigenberger Resort Ras Soma is a culinary adventure. With five signature restaurants

RAS SOMA - SAFAGA DISCOVER

and bars, each led by specialized chefs, guests can indulge in an exquisite array of cuisines, from Asian and Lebanese to Mediterranean and Italian. Every meal is a journey of flavors, crafted to delight even the most discerning palates.

For those looking for a touch of adventure, the resort is home to the world-class kitesurfing center, "KBC," which offers thrilling experiences for both beginners and seasoned pros. If relaxation is your goal, the Mividaspa awaits. This wellness sanctuary offers a range of rejuvenating treatments designed to restore mind, body, and spirit, with massage rooms that overlook the breathtaking sea views, ensuring an utterly tranquil experience.

Steigenberger Resort Ras Soma also stands out as a premier wedding destination, offering bespoke wedding packages to create unforgettable celebrations against the backdrop of the Red Sea’s natural beauty.

At Steigenberger Resort Ras Soma, every moment is carefully curated to offer unparalleled luxury and sophistication.

Book your dream holiday in Ras Soma - Safaga today. For bookings, please contact: reservations.ras-soma@steigenberger.com | +20 65 325 7500.

A.B.H. WOOD

by M ajed G aroub

The initials A, B, and H stand for the three major sources of artistic production worldwide: Arabwood, Bollywood, and Hollywood. These iconic entities serve as global benchmarks, representing the most influential centers of film and entertainment primarily based in the United States, India, and the Arab world.

In recent years, films from these regions have increasingly delved into strange and distant worlds, narratives and events that are far removed from reality and even from pure fantasy. American cinema, in particular, is often marked by relentless scenes of gunfire, so pervasive that it sometimes feels as if the characters are shooting at the audience themselves. The violence is frequent, intense, and overwhelming.

Compared to this, Arab, Indian, and American films sometimes resemble the classic “Mission: Impossible” series with Tom Cruise, where the real story often revolves around espionage and military secrets. For example, many plots involve submarines deep beneath the oceans, reminiscent of films like the Egyptian hit “El Mashroo’ X,” starring Karim Abdel Aziz, which centers on covert missions involving Russian intelligence.

Some films have attempted to address pressing social issues, such as cybercrimes, prostitution, human trafficking, and information crimes. These themes

are sometimes presented in weak comedies or distant, unrealistic dramas. Nevertheless, simply raising awareness through film and media plays a vital role in educating societies about these dangers, fulfilling the social mission of art and culture.

In the Arab world, major economic transformations are reshaping the arts and entertainment sector. Saudi Arabia is at the forefront of this change, supported by the Ministry of Culture and its affiliated organizations. These include cinema, theater, and performing arts, as well as fashion, literature, publishing, and translation.

Large-scale initiatives like the Red Sea International Film Festival have established themselves as influential players, impacting the global film industry. The Saudi General Entertainment Authority’s efforts producing Arab films, allowing the filming of local and international productions on Saudi soil, and supporting the Cultural Fund—are instrumental in this ongoing renaissance.

The relocation of the historic MBC Media Group to Riyadh marked a significant milestone, fueling the development and empowerment of the media and cultural sectors. Its renowned programs, such as “Souq Al Mal,” “Tfaalkoum,” and trusted news and sports shows like “Al Mirmi,” highlight Saudi Arabia’s rising influence in regional and Arab media landscapes.

Furthermore, the construction of a state-of-the-art studio city in Al-Qidiya, adjacent to the Future of Entertainment City, promises a monumental leap forward for arts, culture, and cinema—comparable to the progress seen in Saudi sports. The Kingdom now hosts numerous continental and global tournaments across football, basketball, tennis, boxing, Formula 1, and golf. The upcoming 2034 FIFA World Cup, coinciding with the Expo 2030 in Saudi Arabia, is expected to have far-reaching economic benefits, attract foreign investment, and positively impact the cultural, artistic, and media industries.

These developments unlock billion-dollar opportunities, such as the recent awarding of broadcasting rights for all Saudi sports tournaments, including the Saudi Pro League, across various platforms.

All these advances in culture, media, entertainment, tourism, sports, and quality of life pose significant legislative and legal challenges. Addressing these issues will require comprehensive, innovative, and effective legal frameworks, aligned with Vision 2030, to ensure sustainable growth, regulation, and the continued flourishing of this vibrant sector.

THE IMPORTANCE OF HEALTHCARE ECONOMICS NOWADAYS

WRITTEN BY : DR. FAISAL H. ZAGZOOG

In a world marked by rising medical costs, demographic shifts, and the unpredictable emergence of health crises, the study of healthcare economics has never been more relevant. It is a discipline that quietly shapes how societies function, determining who gets access to care, how treatments are delivered, and how limited resources can be stretched to meet ever-increasing needs. While it may sound like the dry business side of medicine, healthcare economics is in fact the strategic heartbeat that ensures health systems remain capable, fair, and sustainable amidst mounting challenges.

Modern healthcare is built on the reality that resources are finite. From hospital beds to trained specialists, there is always a ceiling to what can be provided, and choices have to be made about how those resources are used. Economics steps in as the framework for making those decisions, weighing benefits against trade-offs and asking, in the starkest terms, how to do the most good for the most people. The relationship between supply and demand in this context is unlike any other market. No one schedules an

accident or sudden illness, and yet the supply of medical professionals, medicines, and technology must be ready to meet needs that can spike in an instant.

A unique dimension to healthcare lies in its market peculiarities. Patients rarely have equal knowledge about their treatment options, relying instead on the expertise and recommendations of professionals. Some interventions, such as public immunization campaigns, benefit communities as a whole, not just individual recipients. Others, like controlling the spread of contagious diseases, yield wider social and economic protection far beyond the person initially treated.

Behind the scenes, healthcare systems are constantly running calculations, even if they are not always visible to the public. These might involve comparing one diagnostic tool with another, assessing the cost of a new drug against its potential to extend lives, or deciding whether to invest in prevention rather than treatment. Such evaluations often make the difference between a health system that struggles and one that can adapt and thrive.

The way a nation chooses to finance its healthcare tells a great deal about its values and capabilities. Some operate through publicly funded systems where care is largely free at the point of use, others channel access through social insurance schemes, and some lean heavily on private insurance markets. Increasingly, a hybrid approach is emerging, especially in places seeking to balance universal coverage with private sector innovation.

Yet the economic side of healthcare is not without its challenges. Advances in medical technology, while revolutionary in outcomes, often come with substantial price tags. An aging population brings new demands for long-term and complex care. Geographic and income disparities ensure that not everyone has equal access to services. And a shortage of skilled professionals can leave even well-funded systems struggling to meet patient needs.

Sustainability in healthcare now depends on a combination of strategic measures. Preventive care is becoming an essential investment, reducing the long-term burden of expensive hospital-based treatments. Value-based care models are shifting the focus from sheer service volume to the actual health outcomes patients experience. Digital health innovations, from telemedicine to AI-assisted diagnostics, are improving efficiency and expanding access, but their economic implications must be carefully managed. Public-private partnerships are also becoming more important, drawing on the strengths of both sectors to deliver care more effectively.

The significance of healthcare economics today is more than just an academic concern; it is what determines whether healthcare systems can withstand the pressures of the 21st century. It is about making informed decisions that safeguard public health, optimize resources, and prepare societies for the unexpected. In a time when global health challenges can emerge overnight, understanding and applying sound healthcare economics is no longer optional. It is, quite simply, the foundation upon which the future of medicine will stand.

SMART, GREEN AND SUSTAINABLE URBAN DEVELOPMENT

BY DINA ALNAHDY CHAIRPERSON CES CONSULTING

Cities are central to our daily lives, as places to live, work, and connect. As urbanization accelerates, it brings tremendous opportunities for economic growth, improved quality of life, and innovation. However, rapid expansion also presents challenges, from resource demand to environmental impact. To secure a sustainable future, there is an urgent need for cities to become more resilient, low-carbon, and environmentally responsible. Our commitment “Advancing Responsibly” reflects this balance, building the cities of tomorrow while safeguarding environmental and social well-being. It is one of the key priorities aligned with SDG 11: Sustainable Cities and Communities.

Why Sustainable Urban Development Matters

As cities expand, they drive significant changes to land cover, degrade natural habitats, and intensify climate impacts. This threat is amplified by rapid population growth in cities as over half of the world’s 8 billion people already live in urban areas, and this share is rising fast. Between 2015 and 2020, urban populations grew by 400 million, mostly in emerging markets and developing economies. By 2050, nearly 70% of the global population will live in cities, and urban land area is expected to expand by 1 million km², roughly the combined size of Japan, Germany, and Italy1

Urban areas already account for up to 75% of global greenhouse gas emissions, and by 2050, their footprint is projected to double or even triple. The demand for raw materials to build these future cities will far exceed what the Earth can sustainably provide, pushing ecosystems and resources beyond their limits2

The Kingdom’s overall population is projected to grow at an average annual rate of 0.87%, reaching about 31.5 million by 2030, including over 4 million non-Saudis. Most residents are concentrated in Riyadh, Jeddah, Dammam, and the holy cities of Mecca and Medina3. Saudi Arabia is proactively addressing these challenges through its Vision 2030, positioning sustainable urban development as a strategic lever to diversify the economy, reduce environmental impact, and enhance the well-being of its citizens.

Strategies for Sustainable Urban Development

Sustainable urban development requires a comprehensive approach that balances environmental protection, economic growth, and social well-being. As cities continue to grow and evolve, adopting strategic policies and innovative solutions is essential to create resilient, low-carbon, and inclusive urban environments.

Compact and Transit-Oriented Urban Design: Promoting high-density, mixed-use developments helps limit urban sprawl, preserves natural landscapes, and reduces the need for long commutes. Integrating efficient public transportation and pedestrian-friendly infrastructure encourages low-carbon mobility, decreases traffic congestion, and improves air quality.

Copenhagen, Denmark, exemplifies compact and transit-oriented urban development through its innovative “Finger Plan” spatial structure. The city is organized around five rail corridors, or “fingers,” extending outward from a central urban core, with high-density, station-centered communities built along each corridor4

Green and Energy-Efficient Infrastructure: Implementing green building standards and investing in renewable energy sources reduces the city’s carbon footprints and energy demand. Incorporating urban green spaces such as parks, green roofs, and tree-lined streets mitigates heat island effects, enhances biodiversity, and improves residents’ health and well-being. Singapore’s “City in a Garden” approach integrates greenery throughout the city via vertical gardens, park connectors, and green roofs, making it a global leader in urban biodiversity and climate resilience5

Circular Economy and Resource Management: Sustainable cities prioritize reducing waste through recycling, reuse, and efficient water and material management. By adopting circular economy principles, urban

areas can minimize resource extraction, reduce pollution, and create local green jobs, fostering both environmental and economic benefits. Amsterdam, Netherlands has embraced circular urban development by integrating circular principles into construction, food, and textiles. The city has committed to halving its use of new raw materials by 2030 and achieving full circularity by 20506 .

Smart

Cities and Digital Innovation: ntegrating digital technologies, sensors, and real-time data enables cities to manage resources more efficiently and reduce environmental impact. These innovations support smarter traffic systems, energy grids, and waste services. For example, Barcelona has pioneered the use of Internet of Things (IoT) in urban infrastructure, deploying smart lighting, water systems, and waste management. Its integrated platform enhances service delivery while reducing energy consumption and operational costs7.

Sustainable urban development is not about slowing progress but advancing responsibly. By embracing compact city design, smart technologies, circular economy principles, sustainable supply chain and green infrastructure, cities can thrive while protecting the environment and improving quality of life. Thoughtful planning, strong governance, and collaboration between public and private sectors will ensure that the urban growth of today creates resilient, inclusive, and future-ready cities for tomorrow.

1 https://www.iea.org/reports/empowering-urban-energy-transitions/executive-summary

2 https://www.iea.org/reports/empowering-urban-energy-transitions/executive-summary

3 https://unhabitat.org/sites/default/files/download-manager-files/Country%20Profile%20Saudi%20Arabia%20English.pdf

4 https://academic.oup.com/book/42635/chapter/358102557

5 https://www.aseanfoundation.org/singapore_new_vision_city_in_a_garden

6 https://www.amsterdam.nl/en/policy/sustainability/circular-economy/

7 https://datasmart.hks.harvard.edu/news/article/how-smart-city-barcelona-brought-the-internet-of-things-to-life-789

THE SOVEREIGN RETURN: AN AUTUMN MEDITATION

ON TIME, RHYTHM, AND THE ART OF REMEMBERING

SORAKA S. ALKHATIB | CORPORATE NOMAD

September drifts upon us like a hush falling after the clamor of summer’s orchestra, the world pausing to exhale, to listen, to remember. The fervor of July’s sun and August’s relentless movement dissipate, and in their place arrives the gentle authority of Autumn: not a season of resumption, but of realignment; not a call to arms, but a summoning to the sovereign rhythm within.

Time, in the autumn air, thins and thickens—becoming less a line to race upon and more an atmosphere one chooses to breathe. It is not a restart, not an erasure of what came before, but a remembering. The way the golden dusk settles upon city streets and country fields alike is a gentle reminder that our lives, too, are accumulations: not cycles that close and reopen, but stories that deepen, each return not a loop but a layering.

The World Returns: From Movement to Meaning

We have been everywhere, haven’t we?

Some of us scaled mountains, seeking the solace that comes with altitude and the clarity that only distance provides. Others wandered along ocean edges, letting saltwater and horizon rework the shape of longing and hope. Some celebrated—weddings, reunions, escapes— gathering with loved ones beneath lantern light, or beneath the silent witness of unfamiliar stars.

But movement, even when pursued as a balm or a joy, is not always restorative. Some of us return to September with batteries charged, eyes bright, and hearts steady. Others come back depleted, worn thin by the ceaselessness of doing, the expectation to always be becoming. Most of us—if we are honest—arrive as both: replenished and tired, changed and unchanged, longing for rest even as we crave new beginnings. Autumn, in her wisdom, does not ask for our explanations. She asks for our presence.

Autumn’s Invitation: Realignment Over Resumption

The myth of time as a race persists. It tells us we must hurry, chase the ever-distant finish line, prove our worth by speed and productivity. September, with her slow-burning leaves and early evenings, subverts this myth. Her invitation is not to resume the sprint, but to realign with our own sovereign rhythm.

The rush to resume—to pick up every thread dropped in summer’s absence, to fill our calendars, to chase “what’s next?”—is seductive. The world rewards motion. But motion is not always meaning. The trees do not ask themselves what comes next; they simply listen. They remember the rhythm encoded in their rings, the wisdom of seasons past, the truth that there is power in choosing when to let go, and when to hold fast. This September, let us set aside the question of what comes next. Instead, let us ask: What pace will honor who I have become? What rhythm matches the person I returned as?

Pace and Power: The Sovereign Rhythm

Real power, autumn teaches, is not speed—it is sovereignty over our rhythm. To be sovereign is to choose, to lead oneself, to honor both the inertia and the invitation of the season. It is not to be swept away, but to stand— rooted and aware—in the current of time. What if this is the season for choosing, not chasing? What if trust in our inner timing is the true wealth of autumn?

To honor who you have become is a discipline and a devotion. It is to acknowledge that the person returning from summer’s movement is not the same as the one who left. Your feet have touched different earth, your heart has held new griefs and new joys, your breath has measured new horizons.

What pace, then, is worthy of this self? What rhythm

would honor the work that has been done in secret, in sun and shadow alike?

Breath by Breath: Living the Sovereign Return

Let go of the need to rush. Autumn is not a race. There is no clock running out, only the gentle pulse of days shortening, the coolness on your skin, the savoring of morning’s golden light. This is the spaciousness we are offered—a season where “back to” does not mean “back into old habits,” but “back into alignment with what matters.”

Trust that your rhythm is enough. Trust that there is wisdom in moving slowly, in listening deeply, in allowing yourself to savor and to sift. There is grace in not knowing what comes next, in letting the leaf fall when it is ready, not a breath before. We have been taught to fear stillness, to equate it with stagnation. But the earth knows better. The pause is not an ending, but a gathering of strength. The trees do not rush their turning; they allow the color to emerge at its own pace, each leaf a testament to the beauty of patience.

Embracing the Return: Rituals for a Sovereign September

How, then, do we live the sovereign return?

• Begin with remembering. Take time to recollect the places you have been, the people you have become, the lessons that glimmer like coins at the bottom of your summer days. Write them down. Speak them aloud. Let memory be the map that guides your return.

• Choose your pace with intention. When the urge to rush arises, pause. Ask: Is this my rhythm, or am I being swept along by someone else’s current? Adjust. Allow slowness where you need it, and energy where it serves you.

• Craft new rituals. Light a candle in the evening. Walk among the turning trees. Celebrate Earth Reflection Day, September Scroll, or whatever small holidays your heart invents. Mark the shift with reverence, not with a checklist.

• Honor your breath. Let each inhale be an act of acceptance; each exhale, a release of what no longer serves. Breath by breath, align with the rhythm that is yours alone.

• Trust the return. You do not need to have all the answers. The sovereign return is not about certainty, but about presence. Welcome yourself back, again and again, whatever state you arrive in.

A Season for Choosing

September is not an ending, nor a frantic new beginning. It is a threshold: the sovereign return. This is not a month for racing ahead, nor for erasing what has come before. It is a time for the gathering of self, for the gentle remembering that who we are is not measured by speed, but by the wisdom of our alignment.

In this scroll of autumn, let us choose trust over haste, presence over productivity, and rhythm over race. Let us honor the slow unfolding of our own becoming. Let us, together, welcome back not only ourselves, but the sovereign rhythm that is our inheritance, our birthright, our truest power. Welcome back.

AMAALA INVITES THE WORLD TO ‘AWAKEN LIFE’S RHYTHM’

A GLOBAL CAMPAIGN HERALDING THE ARRIVAL OF A NEW WELLNESS DESTINATION ALONG SAUDI ARABIA’S RED SEA COAST

AMAALA has unveiled its first global campaign: “Awaken Life’s Rhythm” — an invitation to experience a destination where every moment is rooted in presence. As the luxury wellness destination prepares to open along Saudi Arabia’s Red Sea coast, the campaign marks a defining step in AMAALA’s evolution from bold vision to living reality.

More than a place, AMAALA represents a new blueprint for purposeful travel — where wellness, culture, and the natural world converge to create something truly exceptional. Designed as a sanctuary for reconnection, it offers guests a rare opportunity to rediscover what matters most in a world that rarely pauses.

The film opens showing some of the world’s busiest cities, echoing the pace of hectic modern life, before revealing AMAALA: a place where time slows, balance returns, and life is experienced more deeply. Shaped by the sea, the mountains, and centuries of cultural wisdom, it offers a shift from urgency to presence.

Set within one of the world’s most pristine natural environments, AMAALA draws inspiration from the Kingdom’s natural landscapes and cultural practices of reflection and connection. Every experience — from architecture and wellness to exploration and expression — is thoughtfully designed not to escape life, but to return to it with greater awareness and vitality.

AMAALA’s first chapter is coming to life — from the debut of its eight resorts at Triple Bay, each shaped by a world-leading hospitality and wellness brand, to the unveiling of the AMAALA Yacht Club, a new global icon of coastal elegance. Soon to open, Corallium Marine Life Institute, the region’s pioneering marine life institute, will invite guests to explore and help protect the Red Sea’s vibrant underwater ecosystems.

Whether through advanced longevity therapies, desert meditations, sound healing, or marine discovery, AMAALA offers each traveler a personal journey toward restoration — one that nurtures the body, inspires the mind, and awakens the spirit.

Awaken Life’s Rhythm signals the beginning of a new story — one lived in harmony with nature, guided by culture, and brought to life through world-class design, wellness, and hospitality.

CENOMI CENTERS PARTNERS WITH JLL AND CBRE TO LEASE PREMIUM OFFICE SPACES

AT RIYADH’S FIRST LEED GOLD-CERTIFIED MALL

Cenomi Centers, the largest owner, operator, and developer of contemporary lifestyle centers in Saudi Arabia, has appointed JLL and CBRE as leasing advisors for the 65,000 sqm premium office component of its latest flagship development, Jawharat Riyadh. Scheduled for completion in 2026, Jawharat Riyadh is set to become the first LEED Gold-certified mall in the capital city. It will see at least 30 new brands entering the Riyadh market for the first time and is expected to attract over 20 million visitors annually.

As workspace efficiency and integrated amenities gain importance in occupier decisions, Cenomi Centers will leverage the global expertise of the two commercial real estate firms to attract premium tenants to the world-class office environment at Jawharat Riyadh. Prioritising employee well-being and productivity, these office spaces also offer a unique blend of integrated amenities, providing direct access to over 300 top-tier retail brands and entertainment options. The mall’s prime location in Riyadh provides unparalleled visibility and connectivity, making it an ideal destination for businesses seeking a dynamic and prestigious business address.

As Riyadh’s first LEED Gold-certified mall, Jawharat Riyadh underscores Cenomi Centers’ commitment to environmental stewardship, aligning seamlessly with Saudi Arabia’s Vision 2030. Leveraging energy efficiency through sustainable design and operation, the green-certified mall is well-positioned to attract environmentally conscious tenants seeking superior quality spaces and higher rental yields. Tenants will further benefit from a bustling business ecosystem and proximity to a thriving commercial hub as Jawharat is on track to become the number one mall in Riyadh for footfall and spend.

Under this appointment, JLL and CBRE will provide strategic office leasing advisory services to attract and retain high-quality tenants and secure maximum occupancy in one of Riyadh’s most sought-after locations. The Riyadh office sector demonstrated exceptional performance in 2024, characterized by robust demand and limited supply. Prime rents across Riyadh achieved an impressive US$ 871 per square meter per annum in Q4 2024.

It follows the announcement of Cenomi Centers’ exclusive 10-year franchising partnership with Unibail-Rodamco-Westfield (URW), earlier this year. The deal grants Cenomi exclusive rights to the Westfield brand in the Kingdom and access to URW’s global expertise in leasing, operations, marketing and retail media. The partnership aims to elevate customer experience, attract top global brands and support Vision 2030 by enhancing tourism and retail standards, with Jawharat Riyadh among the first malls to be rebranded.

“Bruno Wehbe, President for Flagship Assets and New Ventures at Cenomi Centers, said: “We selected JLL and CBRE as our leasing advisors for Jawharat Riyadh as their expertise and strong track record in the real estate market, particularly in high-profile developments, make them the ideal partners for this landmark project. With their support, we are confident that Jawharat Riyadh will attract the finest tenants who are equally invested in sustainability. Together, we are bringing to life a world-class destination that will redefine the city’s office, retail, and entertainment offerings, in line with the Kingdom’s Vision 2030 ambition.”

“Jade Verona, Director for Landlord Leasing Advisory, KSA at JLL, added: “We are delighted to partner with Cenomi Centers and deliver top-tier leasing advisory services by leveraging our deep market knowledge and global network to maximise the value of Jawharat Riyadh’s office component. We are confident that Jawharat Riyadh’s green credentials and unique offerings will secure the perfect tenant mix and create an unparalleled value proposition for organisations in this landmark destination.”

“Anthony Spary, Senior Director at CBRE MENA: “The Riyadh market is seeing unprecedented demand for Grade A office space with limited supply due to be delivered over the course of the next 12 months. Jawharat Riyadh is therefore perfectly positioned to attract both multi-national and regional tenants, seeking to acquire “best in class” office space, benefiting from an ecosystem not yet prominent in the Riyadh market. CBRE is excited to partner with Cenomi Centers on this mandate and we look forward to playing a key role in the overall success of the development.”

The appointment of JLL and CBRE reflects Cenomi Centers’ focus on creating a world-class leasing strategy for the office component, addressing Riyadh’s growing demand for premium commercial spaces. With the capital city’s office market evolving rapidly, this partnership aims to unlock long-lasting value for tenants and contribute to the development’s vision of creating a vibrant commercial hub.

Smart is expanding its presence in the Middle East with entry into the Saudi Arabian market through a strategic partnership with Juffali Automotive Company, an automotive distributor with over six decades of experience representing Mercedes-Benz in the country. The two companies signed a general distribution agreement during the Chengdu Auto Show. Through the partnership, smart expands its global footprint to 39 markets across diverse regions including China, Europe, the Middle East, Southeast Asia, South Asia, Oceania, Latin America and Africa.

Ms. Mandy Zhang, Global CMO of smart, said: “There’s something truly exhilarating about entering a new market for the first time – it never gets old for me. ‘open your

SMART ENTERS SAUDI ARABIA MARKET THROUGH STRATEGIC PARTNERSHIP WITH JUFFALI AUTOMOTIVE COMPANY

mind’ encourages us to embrace new perspectives and boldly pursue the ‘power of firsts,’ and our entry into Saudi Arabia perfectly exemplifies this spirit. Saudi Arabia is not only one of the region’s economic powerhouses but also a market increasingly focused on sustainable mobility solutions. We’re thrilled to partner with Juffali to introduce Saudi consumers to smart’s distinctive blend of premium design and intelligent urban mobility.”

Mr. Chenghez Khan, CEO of Juffali Automotive Company, emphasized: “ Introducing smart to the Saudi market represents an exciting new chapter in our automotive portfolio. These vehicles offer precisely what Saudi customers are increasingly seeking – sophisticated urban mobility combined with intel-

ligent technology. We look forward to showcasing the smart lineup across our network of showrooms, providing our customers with truly forward-thinking mobility options.” Saudi Arabia presents a compelling opportunity for premium electric mobility. Consumers show a strong affinity for German automotive design, particularly Mercedes-Benz’s heritage of premium quality and reliability, creating an ideal foundation for smart’s entry. smart’s products resonate perfectly with this transition toward sustainable mobility solutions.

The smart #1, a compact SUV, and the smart #3, a coupé-style SUV, will be available to Saudi consumers at Juffali showrooms across Riyadh, Jeddah and Dammam in 2026.

ROCCO FORTE HOTELS AND EMERALD PINE CAPITAL ANNOUNCE

STRATEGIC PARTNERSHIP TO DRIVE EUROPE & MIDDLE EAST EXPANSION

Rocco Forte Hotels and Emerald Pine Capital are pleased to announce a strategic partnership aimed at enhancing the expansion of the Rocco Forte brand across Europe and the Middle East.

By combining Rocco Forte’s renowned operational excellence with Emerald Pine Capital’s investment and asset management expertise, the collaboration creates a highly aligned team with deep capabilities across sourcing, underwriting, structuring and execution.

Together, the partners will pursue repositioning, value-add, and development opportunities in gateway cities and high-demand leisure destinations. The aim is to offer a differentiated and compelling proposition for investors and a streamlined and effective process for asset owners.

“Charles Forte, Director of Development at Rocco Forte Hotels: “I am pleased to be able to announce our partnership with Emerald Pine Capital and I am confident that their years of experience and strong reputation within the financial world will further fortify our existing team and our expansionary efforts in Europe and beyond.”

“Fabrizio Grena, founding partner and CEO of Emerald Pine Capital: “As the luxury hospitality sector continues to evolve, we are delighted to partner with Rocco Forte to offer a distinctive combination of expertise and skill sets to our clients and partners. This collaboration reflects our shared commitment to quality and long-term value creation in the hospitality space. We look forward to working with aligned partners on this exciting journey.”

RIYADH AIR SIGNS TWO STRATEGIC PARTNERSHIPS WITH AND MILAF GLOBAL FOOD COMPANY AND SAUDI COFFEE COMPANY TO ELEVATE THE GUEST

TRAVEL EXPERIENCE

Riyadh Air, the new national carrier for the Kingdom of Saudi Arabia, has signed two strategic Memorandums of Understanding (MoUs) with Saudi Coffee Company and Milaf Global Food Company. Through these partnerships, Riyadh Air will bring the Kingdom’s celebrated coffee and date traditions to its guest offering and experience a taste of Saudi heritage onboard every flight, in the premium lounge and throughout the airline’s operational headquarter.

These agreements are built on a shared commitment to showcasing Saudi Arabia’s vibrant culture while elevating the guest journey. Riyadh Air guests will enjoy a thoughtfully curated selection of Saudi coffee blends sourced from farms in the southern regions of Jazan, Abha, and Al Baha areas renowned for coffee cultivation at altitudes of over 1,000 meters, ensuring every cup reflects the Kingdom’s rich coffee legacy. Guests will savor a tempting variety of premium date selections grown across

the Kingdom, handpicked with care from some of the Kingdom’s 34 million palm trees, Milaf Global Food Company selects only the top 5-7% of the harvest to offer the most exquisite dates, including Ajwa, Sukari and Segai varieties. Adding to this authentic experience, Milaf Global Food Company introduces its innovative Cola, crafted from natural date extract, which will be served on board Riyadh Air flights. Together, these offerings invite guests to experience the flavors that have welcomed travelers for generations symbols of hospitality deeply rooted in Saudi tradition.

By partnering with the Saudi Coffee Company and Milaf Global Food Company, Riyadh Air opens new doors for cultural exchange and authentic local experiences, while supporting the Kingdom’s Vision 2030 ambitions for hospitality and tourism.

Bander Alqahtani, Chief Executive Officer of Milaf Global Food Company was quoted, “The partnership with Riyadh Air is a step toward making Milaf an integral part of the modern Saudi travel experience, and a new gateway to the world with a local vision and global ambition”.

Khalid AbuTheeb, Chief Executive Officer of Saudi Coffee Company, added: “Our collaboration with Riyadh Air marks a strategic step towards enhancing the travel experience by offering premium Saudi coffee in distinguished travel environments. At Saudi Coffee Company, we believe that what we offer goes beyond just a product, it is a cultural heritage that reflects the Kingdom’s authenticity and showcases its excellence in the world of hospitality.”

With these partnerships, every Riyadh Air’s journey becomes an invitation to discover Saudi Arabia’s timeless traditions and warm hospitality. Whether you’re savoring a cup of aromatic Saudi coffee in the sky or enjoying a selection of dates in the premium lounges, guests will experience the Kingdom’s spirit in every detail.

“Adam Boukaidia, Chief Financial Officer of Riyadh Air, shared: “Bringing together Saudi Coffee Company and Milaf Global Food Company with Riyadh Air unites three brands driven by a passion for excellence and a desire to share the best of Saudi Arabia with the world. These partnerships enrich our guest experience with genuine cultural touches and create lasting value through collaboration with PIF companies. By weaving premium Saudi coffee and date-based products into every stage of the Riyadh Air journey, we are proud to offer guest a warm welcome that is uniquely Saudi.”

SAUDI ARABIA’S GLOBAL REPUTATION SHIFTS POSITIVELY, DRIVEN BY VISION 2030 AND ECONOMIC DIVERSIFICATION

Saudi Arabia’s global reputation has seen a significant positive transformation, according to CARMA’s 5th Edition of the Kingdom Reputation Report. The report indicates a notable increase in positive sentiment and a decline in negative media coverage, largely attributed to the country’s Vision 2030 initiatives, economic diversification, and growing soft power.

The latest insights from CARMA’s Report include:

A Surge in Positive Global Sentiment

• Positive mainstream media coverage of Saudi Arabia increased by 25% in 2024, compared to the previous year.

• Since 2020, negative media coverage has declined by 55%, signaling a decisive reputational shift. CARMA’s survey, encompassing respondents from the UK, the USA, India, Singapore, and Russia, revealed that 59% expressed positive sentiment towards Saudi Arabia. Additionally, 37% of respondents reported that their views have become more favourable over the past 12 months.

Vision 2030 Shaping The Narrative

• Vision 2030 dominated international discourse in 2024, directly tying into 60% of all global media coverage about Saudi Arabia, the highest share recorded to date. For the first time since

2020, coverage of Saudi Arabia’s economic and social transformation under Vision 2030 has outpaced political discourse.

Events, Tourism and Entertainment Drive Global Interest

• Media coverage of Saudi Arabia’s economy rose by 77% in 2024, driven by events like the Future Investment Initiative (FII)LEAP tech conference, and World Defense Show.

• Tourism and entertainment media coverage increasing by 60% compared to 2023, representing a strong rebound and highlighting Saudi Arabia’s growing appeal as a destination.

• While overall media volume on sports decreased by 7%, it still accounts for 11% of all media coverage, maintaining its significant influence.

• High profile sports events, such as the announcement of hosting the 2034 FIFA World Cup, continue to generate headlines and build international connections.

Influencing the Influencers

• Influential figures like Cristiano Ronaldo, Neymar, MrBeast, and Elon Musk amplified engagement

through their posts, showcasing Saudi Arabia’s evolving cultural, sporting, and entertainment landscape.

• Saudi Arabia’s leadership emerged as influential figures in global media, widely portrayed in a positive light for driving transformative reforms, advancing landmark mega-projects, and deepening regional diplomacy.

• The public survey found that 59% of respondents were interested in visiting Saudi Arabia, 60% would consider doing business there, and52% were open to working in the Kingdom.

CARMA’s report, which utilizes AI analysis, sentiment tracking, human interpretation, and considers international media, influential social voices, multi-market public surveys, and AI-driven search trends, provides a comprehensive view of Saudi Arabia’s evolving perception.

This shift reflects global recognition of Saudi Arabia’s determined efforts toward economic, social, and cultural reinvention.

Dusit International expands Saudi portfolio with new dusitD2 resort in Al Ahsa

Dusit International has signed a hotel management agreement with Al Ghadeer Group to operate dusitD2 Al Ahsa – a new upper-upscale resort in the heart of Al Ahsa Oasis, a UNESCO World Heritage Site in the eastern part of the Arabian Peninsula.

The signing ceremony was held under the esteemed patronage of HRH Prince Saud bin Talal bin Badr Al Saud, Governor of Al Ahsa. Pictured (from left): Mr Shadi El Ghoneimi and Mr Omar El Ghoneimi, El Ghoneimi Architects; Mr Elias Maalouf, AVP Technical Services & Development – EMEA, Dusit International; Sheikh Bassem Al Ghadeer – Chairman Al Ghadeer Group; HRH Prince Saud bin Talal Al Saud, Governor of Al Ahsa Province; Mr Naif Al Madi, Chief Business Officer, Tourism Development Fund; Mr Ossama Al Hattami, VP – Hospitality, Dusit Saudi; Mr Gilles Cretallaz, Chief Operating Officer, Dusit International; and Mr Khaled Al Hattami, Chief Executive Officer, Dusit Saudi.

The signing ceremony, held under the esteemed patronage of HRH Prince Saud bin Talal bin Badr Al Saud, Governor of Al Ahsa, was attended by notable dignitaries including Mr Naif Al Madi, Chief Business Officer of the Tourism Development Fund; Sheikh Bassem Al Ghadeer, Chairman of Al Ghadeer Group of Companies; and Mr Gilles Cretallaz, Chief Operating Officer of Dusit International.

Located just 30 minutes by car from Al Ahsa International Airport and 90 minutes from Dammam, dusitD2 Al Ahsa is set amidst palm-fringed landscapes and dramatic mountain vistas. The resort will offer 120 spacious suites, ranging from one-bedroom to three-bedroom configurations, each with a private terrace and plunge pool, providing an elevated sense of privacy and relaxation.

Designed by Cairo-based El Ghoneimi Architects, the resort’s masterplan draws inspiration from the desert’s timeless beauty, the nearby mountains, and the life-giving symbolism of the palm tree.

Guests will enjoy a comprehensive range of premium facilities, including a wellness centre with private treatment rooms, meditation areas, and dedicated spaces for yoga and holistic healing; an elegant 1,500 sq m ballroom and expansive outdoor event lawn for weddings and large social or corporate gatherings; well-equipped meeting rooms for business travellers; a vibrant all-day dining restaurant; a lobby café offering light gourmet fare; a large outdoor swimming pool with an adjoining kids’ pool; and a dedicated kids club providing engaging activities in a safe and stimulating environment.

Surrounded by cultural and ecological treasures such as Al Qarah Mountain, Juatha Park, and the historic Qaisariah Souq, the resort is ideally positioned to serve as a gateway for domestic and international travellers seeking meaningful experiences and immersive stays amid the largest oasis in the world.

“This important signing reflects our strategic commitment to bringing Dusit’s unique brand of Thai-inspired, gracious hospitality to key destinations worldwide and our dedication to delivering sustainable value for the communities we serve,” said Mr Gilles Cretallaz, Chief Operating Officer, Dusit International. “We are delighted to partner with Al Ghadeer Group to create a destination that celebrates Al Ahsa’s rich heritage and natural beauty while offering exceptional comfort, modern luxury, responsible design, and memorable experiences for guests of all ages.”

Set to open in 2027, dusitD2 Al Ahsa underscores Dusit International’s continued expansion in the Middle East, where the company currently operates nine properties and continues to explore opportunities to deliver holistic hospitality experiences across the region. It is the second Dusit-branded property confirmed for Saudi Arabia, following the upcoming opening of Dusit Princess Al Majma’ah, Riyadh, scheduled for Q4 this year.

Riyadh Air and SATS Saudi Arabia forge strategic partnership to elevate cargo hub operations at King Khalid International Airport and beyond

Riyadh Air, the Kingdom of Saudi Arabia’s new national carrier, has signed a five-year strategic partnership with SATS Saudi Arabia Company (SATS SA), a subsidiary of SATS Ltd (SATS), to provide comprehensive cargo handling services at key airports across the Kingdom.

The agreement includes major cargo operations at the Riyadh Air hub at King Khalid International Airport (RUH) with further support at King Fahd International Airport (DMM) in Dammam and King Abdulaziz International Airport (JED) in Jeddah. As part of the agreement, SATS Saudi Arabia will also develop world-class hub management capabilities for Riyadh Air, establishing Riyadh as a premier regional cargo hub and directly supporting Saudi Arabia’s Vision 2030 objective to handle 4.5 million tons of air cargo annually.

“We are honoured that Riyadh Air has selected SATS as a trusted partner for its ambitious cargo growth

journey,” said Bob Chi, CEO Gateway Services Asia Pacific, SATS Ltd. “This partnership represents strategic alignment between Riyadh Air’s ambition to connect over 100 destinations globally by 2030 and our commitment to provide our customers with world-class air cargo solutions.”

Under the agreement, SATS Saudi Arabia will provide comprehensive dedicated cargo handling services at its existing 60,000 square-metre Riyadh (RUH) airfreight terminal, featuring state-of-the-art facilities including specialised zones for pharmaceuticals, ecommerce, live animals, valuables, and dangerous goods. This partnership grants Riyadh Air instant access to SATS’ extensive global network of over 225 stations, supported by over 250 airline partners and leading freight forwarders. The hub management operations will include centralised cargo and security control centres for real-time operational oversight.

“This partnership with SATS Saudi Arabia marks a pivotal milestone in Riyadh Air’s journey to become a leading global carrier. By leveraging SATS’ advanced cargo handling capabilities and global network, we are laying a strong foundation to build a world-class air cargo offering from day one. This collaboration enables us to deliver operational excellence, high-value logistics solutions, and strategic connectivity across key global trade lanes - directly supporting Saudi Arabia’s Vision 2030 aspirations to position the Kingdom as a premier global logistics hub.”

Adam

Boukadida,

Chief Financial Officer at Riyadh Air

These operations will leverage SATS’ established hub management expertise, providing seamless coordination of cargo connections and serving as a focal point for routing shipments to their intended destinations across Riyadh Air’s growing global network. This integrated approach will enable Riyadh Air to launch a comprehensive suite of cargo products and services that position the airline for strong competitive advantage in regional and global markets.

Supporting these hub operations, SATS Saudi Arabia will deploy SATS’ proprietary COSYS+ Next Generation Cargo Management System, enabling real-time tracking and data-driven decision-making. The system will be enhanced by advanced cargo digitisation technology and automated truck dock management systems to further increase operational efficiency. These technological advances will be complemented by the facility’s scalable infrastructure, ensuring robust capacity to support Riyadh Air’s longterm growth ambitions.

This significant agreement reinforces SATS’ growing presence in the vital Middle East air cargo market and highlights its role as a trusted enabler for leading global airlines and logistics players. Riyadh Air’s commitment to delivering world-class cargo services and establishing Riyadh as a thriving hub in the global logistics landscape is exemplified through this strategic partnership.

THE MICHELIN GUIDE EXPANDS ITS CULINARY HORIZONS TO SAUDI ARABIA

The MICHELIN Guide announced today its latest expansion into the vibrant culinary landscapes of Saudi Arabia. This new selection will focus on the bustling cities of Riyadh and Jeddah, while also beginning to explore the diverse regions of the Kingdom, including Khobar, AlUla, and many more. The prestigious guide revealed that its independent, anonymous inspectors have been thoroughly exploring these areas to identify the most outstanding dining establishments. This selection will highlight the best of Saudi Arabia’s dining scene, showcasing talented chefs and teams who embody passion, creativity, and respect for local culinary traditions.

“These past few years, our MICHELIN inspectors have been keeping a watchful eye on The Kingdom’s culinary progression and continue to relish the wonderful spectrum that this fast-developing country has to offer,” explained Gwendal Poullennec, International Director of the MICHELIN Guide.

Saudi Arabia stands as a unique destination, offering an exquisite blend of ancient history, rich culture, and modern luxury. The Kingdom’s diverse landscapes, from the vast deserts to the stunning Red Sea coastline, provide a backdrop for unforgettable experiences. It is home to several UNESCO World Heritage Sites such as Diriyah, and its deep historical and cultural heritage sets it apart. This distinctive blend makes Saudi Arabia an unmatched destination for food lovers, history enthusiasts, and avid travelers.

The warmth and generosity of the Saudi people further enhance the travel experience, making every visitor feel welcome and valued. From the heartwarming traditional Saudi restaurants keen to preserve and showcase recipes that have been handed down through the generations, to the always-packed restaurants, and jaw-dropping malls such as VIA Riyadh that feature renowned global brands.

Saudi Arabia’s diverse and dynamic food culture, from the aromatic spices of traditional dishes to the contemporary creations of modern chefs, is now set to receive the global recognition it deserves. The MICHELIN Guide’s presence will not only highlight the culinary talents within the Kingdom but also attract food enthusiasts and connoisseurs from around the globe, eager to explore the unique and exquisite flavors that Saudi Arabia has to offer. Unforgettable experiences aplenty; be it kabsa in a Najd setting or Mubahar rice with the locals, fabulous mini cheese and honey glazed sambosas galore or a mouthwatering masabeeb, the generosity, pride, and hospitality remain firmly in the memory. Additionally, our inspectors observed an impressive culinary diversity, where American cuisine mingles with Japanese, Chinese, Greek, and Thai. Whether it’s exceptional Saudi dishes or global favorites, Saudi Arabia offers something for every international traveler eager to explore the captivating sights while savoring the diverse culinary offerings.

For decades, the MICHELIN Guide has been the gold standard in recognizing and celebrating exceptional dining experiences. Its arrival in Saudi Arabia is a testament to the country’s burgeoning culinary landscape, where tradition meets innovation, and local flavors are elevated to new heights. As the MICHELIN Guide begins its journey in the Kingdom, it invites both locals and visitors to embark on a culinary adventure like no other.

The MICHELIN Guide Methodology

The MICHELIN Guide was created in 1900 by the Michelin tire company to support the growth of automobile mobility. Since then, it has remained loyal to its original mission: to settle in mature gastronomic destinations, to guide international travelers and local foodies to the best restaurants, to highlight world culinary scenes, and to promote travel culture.

The selection will be made according to the MICHELIN Guide’s historic methodology, focusing only on the quality of the cuisine proposed by the restaurants, which the anonymous MICHELIN Guide Inspectors evaluate by following five universal criteria:

* The quality of the ingredients

* The mastery of cooking techniques

* The harmony of flavors

* The personality of the cuisine

* The consistency both over time and through the menu as a whole

The MICHELIN Guide Restaurant Selection

The MICHELIN Guide conveys its restaurant reviews through an extensive system of distinctions, which are awarded to special restaurants within its full selection. The most famous distinctions are its globally renowned MICHELIN Stars awarded to the restaurant offering the best culinary experiences. One MICHELIN Star is awarded to restaurants for “high-quality cooking that is worth a stop,” two MICHELIN Stars for “excellent cooking that is worth a detour,” and three MICHELIN Stars for “exceptional cuisine that is worth a special journey.”

Alongside the coveted Star ratings, the selection also includes the popular Bib Gourmand category, a distinction awarded to restaurants that provide good quality food at a moderate price.

The MICHELIN Guide is committed to maintaining the highest global standards in its restaurant selection process. Our team of anonymous, experienced, and expert inspectors conduct continuous and rigorous evaluations of restaurants. These evaluations are carried out objectively and independently, ensuring that external factors do not influence the results. This dedication to impartiality and excellence guarantees that only outstanding dining establishments are recognized.

For the first time, the MICHELIN Guide Saudi Arabia 2026 selection will be revealed in three stages. On the 15th of each month from October to December 2025, the inaugural selection for Saudi Arabia will be unveiled on our dedicated digital platform.

For more info, please visit guide.michelin.com

“Our collaboration with the MICHELIN Guide marks an important milestone in celebrating the unique and diverse culinary scene of Saudi Arabia. It shines a light on the creativity and excellence of our chefs and restaurants, and invites the world to discover the distinct flavors and experiences the Kingdom has to offer.”

Mayada Badr, the CEO of

the Saudi Culinary Arts

Commission

As the Kingdom accelerates its shift towards electrified mobility, Mohamed Yousuf Naghi Motors (MYNM), the official retailer of Jaguar Land Rover in Saudi Arabia, has taken a strategic step to support electric vehicle (EV) customers through a newly signed partnership with alfanar, one of the nation’s prominent innovative energy solution providers. The agreement marks a pivotal milestone in MYNM’s electrification journey, reflecting a shared ambition to drive sustainable mobility across the Kingdom.

In an evolving market where quality, innovation, and national expertise are key to success, partnerships between legacy-driven family businesses hold a unique value.

Both Mohamed Yousuf Naghi Motors and alfanar are proud Saudi family-owned enterprises, deeply rooted in the Kingdom’s economic development. alfanar, in particular, stands out as a pioneering Saudi company in the electrical energy sector, designing, manufacturing, and delivering high-quality power solutions through a talented workforce of Saudi men and women.

This shared foundation of trust, excellence, and national pride makes the collaboration a natural fit—uniting two leaders committed to shaping a brighter, more sustainable future for Saudi mobility.

Under this collaboration, every new EV or Plug-in Hybrid Electric Vehicle (PHEV) purchased from Jaguar Land Rover, Mohamed Yousuf Naghi Motors will now come with a professionally installed alfaCharge 22 kW AC home charging solution by alfanar. The service includes installation, warranty, and after-sales support, offering customers a convenient, end-to-end home charging experience.

The announcement follows six months of close technical collaboration between Mohamed Yousuf Naghi Motors and alfanar to ensure seamless integration between alfaCharge systems and Jaguar Land Rover’s current and future electric models.

Rigorous compatibility testing was conducted to deliver a reliable and consistent charging experience for customers, ensuring that every touchpoint, whether technical or service-related, reflects the high standards both brands are known for.

“Rhett Maxwell, Managing Director of Jaguar Land Rover Saudi Arabia at MYNM, expressed confidence in the long-term potential of the partnership: “This collaboration is more than just a product offering; it’s a commitment to shaping the future of sustainable mobility in Saudi Arabia. As the Jaguar Land Rover lineup transitions to an electrified future, we are ensuring that our customers are equipped with the right infrastructure from day one,” Maxwell said. “By joining forces with alfanar, we are delivering a solution that is smart, convenient, and tailored to local market needs.”

“Abdulmuain Al Soufi, EV Product Line Manager at alfanar Electric, echoed the sentiment: “We are proud to partner with MYNM and support JLR’s clients as they embrace electric driving. alfaCharge is engineered to meet the highest international standards in performance, safety, and durability—ensuring that customers can charge at home with total peace of mind.”

With every eligible EV purchase from Jaguar Land Rover, Mohamed Yousuf Naghi Motors, Clients will receive a comprehensive package of ownership benefits designed to streamline the transition to electric driving. This includes a complimentary alfaCharge Home Charger, engineered for fast, reliable, and smart charging, along with full 2-year warranty coverage on the charger. The installation process is managed end-to-end by certified alfanar technicians, including professional site surveying and in-home installation, ensuring a safe and tailored fit

Clients will also benefit from dedicated 24/7 after-sales support, provided jointly by Jaguar Land Rover, Mohamed Yousuf Naghi Motors, and alfanar’s customer service teams. EV consultations offer guidance on charging routines, energy efficiency, and vehicle care, creating a truly personalised experience.

The launch of this initiative arrives at a critical moment as demand for electric and hybrid models rises across the Kingdom. The partnership also aligns with Saudi Vision 2030’s emphasis on clean energy and sustainable infrastructure, reinforcing MYNM’s leadership in driving innovation and customer-centric solutions in the automotive sector.

Looking ahead, the alfaCharge integration marks just the beginning of a broader strategy to support the upcoming electric vehicle lineup from Jaguar Land Rover. As the brand prepares to introduce its next-generation EVs, including Jaguar’s next-generation EVs and Range Rover’s upcoming electric flagship, MYNM’s commitment to infrastructure readiness ensures that customers will be able to embrace electric mobility with total confidence.

Through this partnership with alfanar, Mohamed Yousuf Naghi Motors is not only delivering on the promise of electrification but also redefining what premium electric vehicle (EV) ownership looks like in Saudi Arabia.

For more info, please visit www.alfanar.com

RED SEA GLOBAL AND RIYADH AIR LAUNCH STRATEGIC ALLIANCE TO ELEVATE SAUDI TOURISM WORLDWIDE

Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, is collaborating with Riyadh Air, Saudi Arabia’s new national carrier, on a new strategic partnership. The Memorandum of Understanding (MoU) between the two travel and tourism powerhouses was signed during a ceremony at Red Sea International Airport (RSI), attended by John Pagano, Group CEO of Red Sea Global, and Tony Douglas, CEO of Riyadh Air.

The agreement will see the companies supporting one another on brand and marketing activations leading to greater visibility and recognition for each, showcasing The Red Sea as a premier global destination for sustainable luxury, while positioning the Riyadh Air as the preferred choice for travelers coming to the Kingdom and from global destinations around the world. The agreement also paves the way for future cooperation, including improved connectivity to RSG’s world-class destinations. As part of this partnership, Riyadh Air guests will enjoy exclusive offers and packages at The Red Sea resorts.

“This collaboration with Riyadh Air is first and foremost about storytelling, combining our brands to amplify Saudi Arabia’s emergence as a renowned destination on the world stage. By sharing compelling content and

campaigns, we’re not only increasing visibility but creating deeper emotional connections with global audiences. This is just the beginning. Today we welcomed Riyadh Air’s aircraft named Jamila. In the future we look forward to receiving a regular schedule of Riyadh Air flights to our destinations,” said John Pagano, Group CEO of Red Sea Global.

Tony Douglas, CEO of Riyadh Air, said: “We’re thrilled to be putting ink to our partnership with Red Sea Global, where the two Saudi brands are creating impact in the travel sector. We’re elevating awareness of both Riyadh Air and The Red Sea and over time, this foundation opens the door for deeper collaboration, including integrated travel experiences that bring the promise of regenerative tourism closer to global travelers.”

Set to launch services in 2025, Riyadh Air is committed to providing a world-class travel experience that greatly enhances connectivity to and from Riyadh with over 100 destinations globally by 2030.

The Red Sea destination welcomed its first guests in 2023 and now has five resorts open. This includes Six Senses Southern Dunes, St. Regis Red Sea Resort, Nujuma, a Ritz-Carlton Reserve, and RSG’s self-operated resorts Shebara and Desert Rock.

ISTITUTO MARANGONI OPENS IN RIYADH CREATIVE DISTRICT

THE HIGHER TRAINING INSTITUTE WILL PREPARE SAUDI TALENTS FOR INTERNATIONAL

Istituto Marangoni, the globally renowned fashion and design Higher Education Group with a 90-year legacy, has opened the doors of its Riyadh campus. Located within the Riyadh Creative District (RCD) – an initiative launched by the Royal Commission for Riyadh City – in the King Abdullah Financial District (KAFD), the institute brings to the Kingdom its world-class higher education programs and provides Saudi students with an access to a global network.

Istituto Marangoni Riyadh offers three-year Advanced Training Diploma in core areas such as Fashion Design, Fashion Management, Fashion Product, Fashion Communication & Image and Fragrances & Cosmetics Management. Students will have the option to complete the Advanced Diploma in Riyadh, including a six-month internship during their final year, or continue their studies for a Bachelor’s Degree at the campuses of Istituto Marangoni in Paris or London. Classes for the new students’ intake have commenced on 24th August.

Istituto Marangoni Riyadh’s inauguration took place with a ribbon-cutting ceremony attended by Stefania Valenti, Global Managing Director of Istituto Marangoni, and Anna Zinola, Executive Director of Istituto Marangoni Riyadh, at the presence of the Acting Vice President of City Marketing & Investment Promotion of the Royal Commission for Riyadh City (RCRC) Eng. Mazen Tammar, the Chief Executive Officer of the Fashion Commission Mr. Burak Cakmak; and the Deputy Head of Mission of the Italian Embassy in Riyadh Cons. Giuliano Fragnito.

With 11 schools around the world, Istituto Marangoni will now provide young talents and professionals in Saudi Arabia with access to the creative and business-focused programs that have defined the careers of leading names in the global fashion and design industries, while supporting the Kingdom’s Vision 2030 goals for talent development and economic diversification.

“Talking at the inauguration event, Stefania Valenti, Global Managing Director of Istituto Marangoni, said: “The Riyadh school marks Istituto Marangoni’s latest expansion in our international network. Saudi Arabia is undergoing a rapid transformation and is becoming one of the world’s most dynamic markets for the fashion and luxury system. We are here to support young creative talents and future business managers in the luxury field, helping both local and international brands to position themselves and develop Saudi Arabia as a destination for the luxury marketplace of the future.”

She added, “Over the past six years, the Istituto Marangoni Group has invested heavily in digital transformation, embedding digital and AI skills across all its courses. As a pioneering group in higher education for innovation, we are proud to be ranked among the top 100 universities worldwide in the QS ranking by subject in art and design, and to have achieved a global employability rate of 91%.”

“We are grateful to both the Royal Commission for Riyadh City and the Fashion Commission for giving Istituto Marangoni this unique opportunity to contribute to Saudi Vision 2030 by nurturing a new generation of talented creatives and managerial professionals. By enhancing human capital in Saudi Arabia in the fields of arts and design, we believe we can inspire a new generation of talents and managers to become entrepreneurs in the global luxury environment—always eager to embrace cutting-edge creations.”, she concluded.

Eng. Mazen Tammar, Acting Vice President of City Marketing & Investment Promotion at the Royal Commission for Riyadh City (RCRC), stated,

“The Royal Commission for Riyadh City is proud to welcome Istituto Marangoni to the thriving community of the Riyadh Creative District (RCD), which was launched in February of this year by RCRC. Bringing with them their storied legacy for academic excellence and innovation in the fashion business, Istituto Marangoni will become a key contributor to the creative fabric of Riyadh’s fashion industry and empower the next generation of leaders in Saudi fashion, culture, and innovation. In addition to their world-class educational programs, Istituto Marangoni will also enrich the wider RCD community through their exhibitions, masterclasses, and guest talks. We are honored to be the home of Istituto Marangoni in Riyadh, where media, media technology, and culture converge to shape the future of the creative economy in the Kingdom.”

Discussing the partnership with the Fashion Commission and the scholarships that Istituto Marangoni offers to Saudi nationals Burak Cakmak, CEO of the Fashion Commission said:

“The opening of Istituto Marangoni in Riyadh marks a defining moment for the future of fashion education in Saudi Arabia. Through this partnership, we are bringing one of the world’s leading fashion institutions to the Kingdom, providing our local talent with access to international expertise while fostering cross-cultural collaboration. This initiative reflects our commitment to building a world-class fashion ecosystem that empowers creativity, supports professional development, and positions Saudi Arabia as a global hub for fashion and design.”

Network News

“Commenting on the opening of the institute, H.E. Carlo Baldocci, Italian Ambassador to Saudi Arabia, said: “We are thrilled to see the launch of Istituto Marangoni here in Riyadh, marking the successful culmination of a journey carried out by the school in collaboration with the Saudi Fashion Commission and the Royal Commission for Riyadh City. We are confident that this will have a highly positive impact on bilateral relations between our countries, engaging a young audience and focusing on one of the fastest-growing sectors in the Kingdom. Saudi Arabia has an abundance of talent to offer, an invaluable heritage to enhance, a strong drive for growth, and is looking with increasing interest to Italy as a privileged partner. I wish the entire Istituto Marangoni team – and of course the students – great success in reaching many new milestones together, guided by creativity, excellence, and the very best of Italian–Saudi cooperation.”

As part of its commitment to delivering education that is closely aligned with industry needs, Istituto Marangoni continues to demonstrate a strong track record in preparing students for successful careers in fashion and design.

The Group’s latest graduate survey conducted by the leading research firm Doxa in 2024, highlights a 91% employment rate within one year from graduation, with 9 out of 10 graduates securing employment immediately after completing their studies.

This track record of employability will now become accessible to Saudi students, providing them with the skills and industry connections needed to excel in the fashion and luxury sectors locally and internationally.

Accredited by the Technical and Vocational Training Corporation (TVTC), Istituto Marangoni Riyadh will also deliver courses for the fashion and creative industry professionals in full-time and part-time formats, taught by a distinguished faculty of local and international experts.

The curriculum integrates digital skills alongside creative and business-focused modules, reflecting rapid industry shifts towards fashion business and digital communication roles.

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