NewDevelopmentServices
PREMIER SOTHEBY’S INTERNATIONAL REALTY
Knowledge
ACCESS TO INFORMATION AND PROFESSIONALS
Brand
CONVEY OUR BRAND ADVANTAGES TO POTENTIAL CUSTOMERS
Exposure
ASSIST DEVELOPERS WITH EXPOSURE THROUGH OUR GLOBAL NETWORK
We help developers unlock hidden potential by leveraging our global project knowledge to identify insights and data that maximize your project's value and sellout.
$143B
2023 GLOBAL SALES VOLUME, USD
1744 THE YEAR OUR HERITAGE BEGAN
1,115 OFFICES WORLDWIDE
52M ANNUAL VISITS TO SOTHEBYSREALTY.COM
84 COUNTRIES & TERRITORIESWORLDWIDE
1.2M ENGAGED SOCIALFOLLOWERS
No.1
MOST PROFILED REAL ESTATE COMPANY IN THE PRESS
310+
GLOBAL NEW DEVELOPMENT PROJECTS WORLDWIDE
OF FORBES' 100 WORLD'S RICHEST PEOPLE
OF FORBES TOP 500 CEOS
$3M-$20M
AVERAGE HOME VALUE FOR AUCTION CLIENTS
Thewholeworld knowsSotheby’s
Sotheby's acclaimed auction house has created a brand with unrivaled prestige. Premier Sotheby's International Realty Development Services harnesses the worldwide recognition of the Sotheby's name to introduce client properties to a select, high-net-worth audience.
Exclusive Online International Distribution
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on Sotheby’s InternationalRealty affiliate websites around the world.
OurExpertise
Pre-DevelopmentPlanning Marketingand
ProjectManagement
Unit mix, sizing and layout recommendation and review.
Pricing strategy and competitive analysis.
Recommendations for project architects, interior designers and building consultants.
Unit design and finish consultation.
Amenity recommendations.
Work with legal team on condominium documents.
Creative agency management.
Comprehensive marketing strategy.
Creation and implementation of project marketing collateral, budget and timeline.
Creative, public relations, media, and social agency selection and management.
SalesandOperations
Pricing analysis.
Strategic inventory planning and control.
Management and guidance on the sales gallery location, path, and design.
Recommendations for the model residence selection and staging.
Coordination of global sales efforts.
Traffic reporting and analysis.
Facilitation of industry relationships.
Marketing assessment and repositioning.
Industry's best sales team – Premier Sotheby's International Realty advisors.
Management and guidance of entire sales process from lead generation to closing.
Contract administration.
Premier Sotheby’s International Realty Supplemental Marketing
AT NO ADDITIONAL COST TO THE DEVELOPER
LOCAL/REGIONAL PRINT
• Featured in New Development section of Reside magazines- 4 issues
• Promote a branded strip ad for new dev project in local print advertising including:
Naples Daily News
Florida Weekly
PUBLIC RELATIONS
• Leverage local media relationships.
LOCAL OFFICE PRESENCE
• In-office pop-up banners.
• Branded window displays at local offices.
Premier Sotheby’s International Realty Supplemental Marketing
EMAIL MARKETING
• Premier New Development newsletter - monthly rotation.
• Premier Luxury Impressions newsletter - monthly rotation.
• Premier Impressions - branded development rotation in weekly newsletter.
• Weekly Digital Haul assets shared with 1,400 advisors.
SOCIAL/DIGITAL
• Supplemental social media support across Premier Sotheby's International Realty channels.
• Supplemental advisor email templates for sharing with their sphere.
• Exposure on Premier Sotheby’s International Realty Blog.
• Featured New Development page on Premier Sotheby's International Realty website.
• Featured New Development on Sotheby's International Realty website
• Exposure through local MLS and international MLS.
OurUnmatchedValue LeveragingMarket
LeadingSalesExpertise& Relationships
Under the direction of Premier Sotheby’s International Realty's New Development Division, our committed sales team will utilize their strong relationships with top brokers and loyal customers to effectively communicate the clear and compelling benefits of owning property at the Development.
AccessingGlobalNetwork &KeyFeederMarkets
Premier Sotheby's International Realty will aim to highlight the Development in select, accessible wealth centers such as New York, Washington, D.C., Chicago, Raleigh, Dallas, Atlanta and California through our network affiliates
OptimizingStrategic PR&Marketing
Sotheby’s Auction House, our industryleading public relations team, and extraordinary brand marketing offerings enable us to develop a one-of-a-kind marketing strategy that effectively catches and holds the attention of luxury buyers. We understand what it takes to impress qualified audiences with thoughtful placements and partnerships.
SelectNewDevelopments
PREMIER SOTHEBY’S INTERNATIONAL REALTY
We are the Naples luxury leader. We are embedded in the community.
We already work with many of your customers.
We have access to marketing and sales channels others do not.
We bring the most valuable real estate brand with unparalleled global reach.
We will provide unparalleled service all levels.
Our team knows how to execute in the new development arena and will be committed to project success.
Thank You!
