Market Insights Revealed August 2023

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EXCLUSIVE:

“THE ROAD TO SUCCESS IS DOTTED WITH MANY TEMPTING PARKING PLACES...
...keep driving”

ROLLING RECESSION CONCEPT

• Belief in an ongoing economic recession characterized by a cyclic pattern.

• Sectors of the economy experience alternating periods of contraction and expansion.

• Sectors don't necessarily follow the same trends simultaneously; their movements are more sporadic and independent.

CONCLUSION

Consumers spent way too much and put a massive strain on the manufacturers of the world. Now, people aren’t spending like they used to.

Source Federal Reserve Bank of New York, The Yield Curve as a Leading Indicator

KW RESEARCH

CONSUMER SENTIMENT

• Consumer confidence and consumer sentiment are actually short - hand for two monthly surveys from different sources.

• Each aims at judging the degree of confidence that Americans feel about their current financial status and their expectations of change for the better or worse in the near future.

• The media lacks understanding of our industry, leading to misleading coverage.

Source Survey of Consumers, University of Michigan

KW
RESEARCH

UNEMPLOYMENT NARRATIVE

• The disparity between job openings and unemployment has widened significantly compared to the preCOVID period due to a notable workforce exodus.

• At 3.6% projected in 2023, it will be the lowest unemployment percentage in the past 33 years.

Source U.S. Bureau of Labor Statistics

KW
RESEARCH

Inflation – Google

Searches

• In response to this situation, the government opted to raise interest rates, a strategy aligned with our approach.

• Notably, the occurrence of elevated Google searches for 'inflation' throughout the previous year underscores a heightened public interest in comprehending this economic phenomenon.

Source: Google Trends

KW RESEARCH

HOME SALES

• This year the projected volume of US sales will drop to 4.3M which aligns with the baseline for the past 30 years.

• The last 3 years were an aberration and now it's just coming back to normalcy.

Source: National Association of REALTORS®

KW RESEARCH

MORTGAGE RATES

• Gary Keller attributes the recent increase in mortgage rates to the rise in inflation and the subsequent actions taken by the government to control it, including raising interest rates to counter inflationary pressures.

• The historical average is 7.81%.

Source Freddie Mac

KW RESEARCH

MORTGAGE RATES

Source Freddie Mac

• Consumer actions have directly impacted the borrowing costs associated with mortgages, leading to the observed rate hikes. KW RESEARCH

MORTGAGE RATES

• 89% of mortgages have less than 5% rate.

• High - wealth individuals can use low mortgage balances to borrow strategically against their properties, funding investments like expanding real estate portfolios, other assets, or business ventures.

KW RESEARCH

HOMEOWNER EQUITY

• Currently in the US, 39% of homeowners own their home out right while 61% have mortgages.

• Now is the time to look at investment properties and/or second homes.

Source U.S. Census Bureau, OEDC, Corelogic

KW
RESEARCH

THE LUXURY MARKET

• Local market statistics pulled from HAR for homes listed over $1 million last month.

THE KINK LUXE SERVICE & MARKETING

• SPECIALIZED EXPERTISE: BEING WELLVERSED IN THE LATEST LUXURY MARKET TRENDS, PROPERTY VALUATIONS, AND THE INTRICACIES OF HIGH VALUE TRANSACTIONS

• PERSONALIZED SERVICE: GIVING

LUXURY CLIENTS A HIGHER LEVEL OF SERVICE. WORK TO ANTICIPATE NEEDS AND DELIVER.

• DISCRETION AND PRIVACY: PRIORITIZE

DISCRETION AND CONFIDENTIALITY

• GLOBAL NETWORK: VAST GLOBAL NETWORK AND CONNECTIONS TO REACH POTENTIAL BUYERS

WORLDWIDE WITH REALM AND KW

INTERNATIONAL

• DYANAMIC NEGOTIATION SKILLS

• VALUE - ADDED SERVICES: INCLUDE LUXURY

CONCIERGE SERVICES TO ASSIST WITH PROPERTY CUSTOMIZATION. (DESIGNERS/STAGERS/PLANNER ETC.).

THE LUXURY MARKET

VALUE PROPOSITION

“Experience Never Goes Out Of Style”: WE REDEFINE THE ART OF BUYING AND SELLING HIGH - END PROPERTIES BY OFFERING UNPARALLELED LEVEL OF EXPERTISE AND PERSONALIZED SERVICE.

• WITH EVERY STEP TO BECOMING TOP OF MIND, OUR COMMITMENT TO BUILDING STRONG RELATIONSHIPS, UNDERSTANDING INDIVIDUAL PREFERENCES, AND ANTICIPATING UNIQUE NEEDS SETS US APART IN THE LUXURY REAL ESTATE MARKET.

• WE ARE MORE THAN JUST AGENTS; WE ARE TRUSTED ADVISORS, DEDICATED TO DELIVERING EXCEPTIONAL RESULTS AND EXCEEDING THE EXPECTATIONS OF OUR ESTEEMED CLIENTS.

• WELCOME TO THE WORLD OF KINK TEAM LUXURY REAL ESTATE, REDEFINED.

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