LISTING CONSULTATION
T he Kink Team’s mission is to se rv e p eople through excellence in r eal e state and remain at the pinnacle of the real estate market by pursuing quali ty an d detail. Specializing in The Woodlands and surrou nding areas, our experienced and ethica l r eal estate p ro fessionals are focused on understanding each client’s uni q ue needs in order to achieve a seamless process for t hem from start to finish and beyo nd the c losing table.
COMMUNITY INV OLVEMENT
DIANE KINK
FOUNDER OF THE KINK TEAM BROKER
WHY THE KINK TEAM?
3 REASONS TEAMWORK WORKS FOR THE CONSUMER
1. MICROMANAGEMENT OF ALL THE DETAILS. A single agent is only one person. With a top real estate team, you never have to worry about details being missed or overlooked since you’re working with specialists along the way.
2. BEST VALUE. A real estate team combines their talent and charges one fair rate. Essentially, you’re getting a sales specialist, administrative manager, transaction coordinator, marketing manager, and buyer specialist in a real estate team for one price.
3. MORE KNOWLEDGE AVAILABLE AND LESS TIME THAT YOU WASTE. With a real estate team, you have a wide variety of knowledge at your fingertips. Each person on the team can answer specific questions with knowledgeable facts. A single agent has much more limited knowledge than an entire team.
AWARDS & RECOGNITION
• • • • • •
TESTIMONIALS
Diane and her team were VERY supportive! I needed to sell my father's house after his passing. They helped by hooking me up with different trades. There expertise in the market was invaluable!
S. HALISEY FEBRUARY 2023
We had a great experience working with Haley Maida. She was knowledgeable, quickly understood our preferences and was always very responsive. Haley always made herself available to take us through several remote and in-person viewings at short notice, introduced us to local tradespeople, and negotiated strongly on our behalf in our house purchase. We have no hesitation in recommending Haley!
A. MANDEVILLE JANUARY 2023
Claudia totally understood the market and target pricing from day 1, follow up and contact during the process was excellent especially given the change in market. Managed buyers’ expectation well.
Working with Diane and her associate, Lisa Cagle was a great experience. They did a terrific job of marketing our home. The brochures were beautifully done. They offered two open houses. They also made sure either one was there for the Open Houses Also, they responded very quickly with any questions/concerns that we had. We sold our home in a timely manner.
J.RAGSDALE
Emily Ward was absolutely amazing. She put so much into helping us find our dream home and made sure to be the biggest advocate for us with the builders. Thank you, Emily, for being so patient throughout this whole process and making yourself available to answer all of our questions. We are forever grateful.
W. JAQUES OCTOBER 2022
Claudia and her staff were pleasant to deal with from start to finish. She is very responsive and knowledgeable about location, pricing, and overall market conditions. Communication was a priority for us, and she delivered. From the beginning of our meeting, Claudia was able to provide us with a thought-out plan and gave us an idea of what the current market experiences and expectations were so that we were able to make the appropriate decisions for our sale. The market has rapidly changed, and we received communications as quickly as the changes occurred. We highly recommend her and the team.
V. ARELLANO DECEM
WHAT HAPPENS NEXT?
1. LISTING COORDINATOR CALL: Within one business day of signing your listing agreement, you will receive a phone call from the listing coordinator who will be assisting you. During this call, we will review the process of getting your home on the market, time frames and answer any questions you might have.
2.STAGING: We offer our listing clients two hours of professional staging.
3.PHOTOGRAPHY: Your listing coordinator will arrange for a professional photographer to come photograph the interior and exterior of your home.
4. MARKETING MATERIAL REVIEW: Your listing coordinator will prepare all of your home’s marketing materials and send to you for review and approval.
5. ACTIVATE IN MULTIPLE LISTING SERVICE (MLS): After you have approved the listing and marketing material, we will activate your home on the MLS. This is when your home is officially “live on the market.”
6. MARKETING DISTRIBUTION: Approximately two to three business days after your home is live on the MLS, it will be distributed to hundreds of websites across the internet. Our marketing department will then optimize many of the websites and launch the marketing plan for your home.
7.SHOWINGS: Once your home is on the market, you will need to keep it ready for showings. Dependent upon your instructions, you will be notified in advance via phone, e-mail or text of any showings.
8. OPEN HOUSE OPPORTUNITIES: Your listing coordinator will discuss with you open house opportunities and work with you to schedule dates for public and/or broker open house tours.
9. MARKET ANALYSIS: Your listing agent will check with you periodically to discuss your showings, any feedback they have received on your home and to review the current market as it pertains to any price adjustments needed.
HAVING DECIDED TO PUT YOUR HOME ON THE MARKET, WE ARE THRILLED THAT YOU’VE ENTRUSTED THE KINK TEAM WITH GETTING IT SOLD. HERE IS A SNAPSHOT OF WHAT TO EXPECT DURING THE LISTING PROCESS.
UPDATES/IMPROVEMENTS
One of the most common questions our listing agents get is: “When it comes to updates, which projects will yield the greatest return on my investment?”
Quick fixes prior to selling a home always pay off since buyers want a home that has newer appliances, updated plumbing, modern conveniences, no deferred maintenance and is move-in ready. By listing with the Kink Team, you will receive the professional guidance needed to get the best return on investment. Here are a few of the items that we will most likely suggest prior to your home going on the market.
• • • • • • •
STAGING TIPS
It goes without saying that if you are putting your house on the market, you want it to sell as quickly as possible and at asking price. You can set the stage for success with these tips for styling and upgrading your home.
Boost curb appeal. Many people considering touring your home will drive by first, often deciding on the spot if a look inside is even worth it. Make sure your home is ready with these tips:
• Power wash siding and walkways
• Hang easy-to-read house numbers
• Plant blooming flowers and fresh greenery
• Mow lawn and reseed or add fresh sod as needed
• Repaint or stain the porch floor as needed
Get your house sparkling clean. From shining floors and gleaming windows to clean counters and scrubbed grout, every surface should sparkle. This is the easiest and cheapest way to put your home’s best foot forward. Consider hiring pros to do some of the really tough stuff, especially if your home is large. Don’t skimp - this step is key!
Open those closets! Visitors previewing the house will inevitably peek inside your closets. Closet space can be a make-it to break-it selling point for buyers, so make sure yours is being shown to the full extent. Aim to have 20 to 30 percent open space in each closet to give the impression of space, even if that means boxing it up and storing it elsewhere.
MEASURE AND TRACK YOUR HOME’S SUCCESS!
WEEKLY REPORTS
Want to know the success of our online marketing? Don’t just take our word for it, we will provide you with a weekly online hit report, showing the results and where we are marketing your home.
FIRST STEP TO MARKETING YOUR HOME!
MAXIMUM EXPOSURE
Designed to capture the maximum exposure for your home once it becomes active, we send a Just Listed direct mail marketing piece to an appropriate target market in your surrounding community. In addition to this print marketing, your home is advertised across all our social media platforms - Facebook, Instagram and Twitter.
FOR SALE
50 MARQUISE OAKS PLACE THE WOODLANDS
THEKINKTEAM.COM
WHERE DO BUYERS FIND THEIR NEXT HOME?
Website 93% 86% 73% 53% 46% Real Estate Agent Mobile or Tablet Open house Yard sign
©2020 National Association of REALTORS® 2020 PROFILE OF HOME BUYERS AND SELLERS
Source:
MARKETING REACH
When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through MORE THAN 350 OF THE MOST POPULAR SEARCH WEBSITES.
list with have access to Listing system online 24/7 through MORE THAN 350 OF THE MOST POPULAR SEARCH WEBSITES.
Many agents believe that real estate is strictly a local business. We have a different mindset. At Kink Team Residential we believe that real estate is increasingly a global enterprise, and by ignoring international buyers, you risk passing up a world of opportunity.
Many agents believe that real estate is strictly a local business. We have a different mindset. At Kink Team Residential we believe that real estate is increasingly a global enterprise, and by ignoring international buyers, you risk passing up a world of opportunity.
1. We have the tools to translate your listing into MORE THAN 22 LANGUAGES.
2. Your listing will be syndicated to MORE THAN 80 INTERNATIONAL PORTALS.
1. We pay to advertise our listings on the WORLD’S LARGEST INTERNATIONAL MULTIPLE LISTINGS SERVICE, PROXIO CONNECT. Houston is now the most diverse city in the US and this tool allow us to find the international buyer before anyone else.
2. We have the tools to translate your listing into MORE THAN 22 LANGUAGES.
3. Your listing will be syndicated to MORE THAN 80 INTERNATIONAL PORTALS.
3.Because KELLER WILLIAMS IS NOW IN 30 COUNTRIES , Kink Team Residential has access to a wide network of associates around the world who can assist in connecting your property with the right buyers.
4.Because KELLER WILLIAMS IS NOW IN 30 COUNTRIES, Kink Team Residential has access to a wide network of associates around the world who can assist in connecting your property with the right buyers.
STRATEGIC MARKETING WITH SOCIAL MEDIA
2.072 BILLION USERS
800 MILLION USERS
1 BILLION USERS
330 MILLION USERS
300 MILLION USERS
178 MILLION USERS
330 MILLION USERS
3.03 BILLION ACTIVE SOCIAL MEDIA USERS
OF RETAIL BRANDS USE 2 OR MORE SOCIAL CHANNELS
OF ALL SMALL BUSINESSES USE SOCIAL PLATFORMS
121 MILLION
NEW SOCIAL MEDIA USERS
BETWEEN Q2 2017 & Q3 2017
450 NEW SOCIAL MEDIA SINCE OCTOBER 2019
4.14 BILLION ACTIVE SOCIAL MEDIA USERS SECOND
THAT WORKS OUT AT A NEW SOCIAL MEDIA USER EVERY 15 SECONDS
BETWEEN Q2 2017 & Q3 2017, ON AVERAGE, SOCIAL MEDIA GAINED 14 NEW USERS EVERY
SOURCE: statusbrew.com and datareportal.com
FACEBOOK MESSENGER & WHATSAPP HANDLE
FACEBOOK MESSENGER & WHATSAPP HANDLE
2.9 BILLION ACTIVE USERS
60 BILLION MESSAGES A DAY
POWER OF PRICING
PRICING MISCONCEPTIONS
It is imperative that you price your house competitively when we finalize the listing agreement.
The value of your house is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their decisions based on comparing your property to other properties that sold in your area.
Unfortunately, you cannot base the price on what you paid, what you need, what you want, what your neighbors suggest or what it would cost to rebuild today.
PRICE AHEAD OF THE MARKET
BUYER’S MARKET
If sellers fall behind a market with falling home values, they can end up chasing the market down because home values are always falling faster than their price reductions. As counterintuitive as it seems, properties initially priced above fair market value almost always sell for less than they would have if their original prices had looked more attractive to buyers.
1. Fair Market Value declines during a Market Shift.
2. Seller hopes a higher initial price will draw a higher offer.
3. Market interest is fragile (with high inventory) and wanes quickly.
4. Selling Price is impacted by declining market vales, “staleness,” and competition.
5. Small price reductions only “chase down the market.”
6. Properties sell when buyers see very attractive prices.
7. The Cost of Overpricing is amplified after a shift!
INITIAL LIST PRICE PRICE REDUCTIONS SALABLE PRICE FAIR MARKET VALUE 1 2 3 4 5 7 6 MARKET INTEREST
HOME SEARCH
IN FORM ATION SOURCES USED IN HOME SEARCH
Website % % 00% Mobile or Tablet 79% 19% 02% Real Estate Agent 78% 20% 02% Online Video Site 55% 36% 09% Home Builder 40% 47% 13% Open House 39% 51% 10% Yard Sign 32% 58% 10% Relocation Company 24% 58% 18% Billboard 21% 54% 25% Television 16% 56% 28% Print Newspaper Advertisement 16% 63% 21% Magazine 10% 64% 26% 2006 2010 2014 2018 VERY USEFUL SOMEWHAT USEFUL NOT USEFUL Sou rc e: © Nat ional Association of REALTORS ® PR OF ILE OF HOME BUY ER S A N D S ELLERS
DEMAND IS LOWER
INVENTORY IS HIGHER
LONGER LIST TIME
FEWER OFFERS
LOWER OFFERS
PRICE REDUCTIONS
DEMAND IS HIGHER
INVENTORY IS LOWER
SHORTER LIST TIME
MULTIPLE OFFERS
HOMES SELLING ABOVE
LIST PRICE
BUYER’S MARKET VS. SELLER’S MARKET
QUALITY IS THE BEST BUSINESS PLAN.
-JOHN LASSETER
The Kink Team’s mission is to serve people through excellence in real estate and remain at the pinnacle of the real estate market by pursuing quality and detail.
281.364.4828 | TheKinkTeam.com | Info@TheKinkTeam.com 2201 Lake Woodlands Drive, The Woodlands, TX 77380 ESTABLISHED IN OUR VALUES. Progressive in Our Approach.