The islandchief, Travel Tabloid 92│May Issue 2024

Publisher’s Note

Managing Editor

Mariyam Maaisha

Management Team

Ismail Hameed

Ismail Shifraz

Mohamed Shamin

Sales & Marketing

Mohamed Hassaan Ismail

Aishath Shirany Nasir

Finance & Accounts

Mariyam Niuma

Yusra Naseer

Crishan Jecintus Gomez

Consultant

Ahmed Ijaz

Content Writers

Mariyam Zeena

Inaan Fathih Shakir

Cover Interview Photography

Zippo

Design

Richard Mendonca, Flavours Inc.

Web Development

Ahmed Fazeel

Ibrahim Nisham (Paighde)

Distribution

Shahid Uddin

Dear Readers,

Welcome aboard the exhilarating voyage that is the May 2024 edition of The islandchief. As we immerse ourselves in the resplendent allure of spring, we proudly unveil an issue that exalts the spirit of rebirth, vitality, and sophistication.

This month, brace yourself for an exhilarating journey as we proudly announce our forthcoming grand networking extravaganza slated for the Arabian Travel Market (ATM) 2024 scheduled to be held from 6-9 May in Dubai. With an unwavering commitment to pushing the boundaries of excellence in travel trade media, we pledge to deliver unparalleled content, events, and accolades that resonate with the dynamic pulse of our ever-evolving industry, igniting sparks of creativity and innovation.

Our mission is to cast our influence far and wide on a global scale by nurturing strategic partnerships and alliances that propel us toward new horizons and amplify our impact. We eagerly anticipate ATM as a pivotal platform for fostering further expansion and collaboration within the industry. We are steadfast in our belief that our participation will yield bountiful outcomes for all stakeholders involved.

Gracing our cover story this month is an exclusive interview with the dynamic Ms. Ibthishama Ahmed Saeed, the Managing Director and CEO of Maldives Finance Leasing Company Pvt Ltd. With a storied career spanning nearly two decades across a myriad of sectors including banking, aviation, hospitality, and healthcare, Ms. Saeed brings a wealth of experience to her current leadership role. In this insightful dialogue, she candidly expounds upon her strategic vision for MFLC, shedding light on the company's relentless pursuit of sustainability and its proactive stance towards adapting to the ever-evolving landscape of tourism and hospitality.

Our beloved gastronomic feature, "Bon Appétit,” invites readers on a tantalizing culinary odyssey with Chef Abu (Abdulla Mohamed Latheef), Sous Chef of Team Restaurant at Oaga Art Resort, as he unveils the secrets behind Oaga Garden Green Rice. Chef Abu's culinary odyssey commenced two decades ago at the tender age of 17. Starting out as a humble steward, his initial tasks may have seemed mundane, but beneath the surface simmered an unwavering passion for the culinary arts. Fueled by a desire to craft delectable yet wholesome dishes, Chef Abu honed his craft, transforming it into a celebration of local ingredients.

This month, our "Frankly Speaking” segment delves into the perspectives of industry stakeholders, exploring how the ongoing conflict in the Middle East might influence travel patterns and the utilization of Middle Eastern airlines by tourists visiting the Maldives.

As always, we extend our heartfelt gratitude to our loyal readers for your unwavering support and enthusiasm. It is your passion for the finer things in life that drives us to continually elevate and inspire through the pages of our Magazines. We welcome your input, criticism or praise and ask that you continue to participate by emailing us at: news@islandchief.com

Enjoy the read!

The Islandchief Team

DHANDI JEHUN: Reflection of The Lively Maldivian Spirit

Dhandi Jehun is another popular form of entertainment, performed throughout the country to celebrate festivities such as Eid. The rhythm of the drums and the joyous dance is a reflection of the lively spirit of the Maldives and its people.

The Dhandi Jehun folk dance of the Maldives is performed in a style that differs from island to island, with some performances featuring up to 30 men. With roots tracing back all the way to the Malik (Minicoy Islands), the performance includes a lead singer who sings traditional “Thaara” or “Unbaa” songs, while the remaining performers sing in harmony and dance to the beat. In the dance, each participant holds sticks referred to as Dhandi and strikes them against the sticks of the dancer across from them while moving.

For those seeking to experience the true essence of the Maldives, make sure to catch one of these traditional music performances. The drum, the bass, and the energy of the dancers will take you on a journey of transcendent island rhythms and transport you to a world that is uniquely Maldivian.

Maldivian to Launch New Domestic Service Connecting

Seenu and Huvadhoo Atoll

Maldivian, the national carrier of the Maldives, will launch a new domestic service under the South Connectivity Initiative, connecting Gan International Airport (GAN) in Seenu atoll and Kooddoo Airport (GKK) in Huvadhoo atoll twice

weekly, from October 29, 2024.

South Connectivity is an initiative led by the Government of Maldives, in collaboration with Maldivian, Addu International Airport, Ministry of

Transport & Civil Aviation, Maldives Marketing & Public Relations Corporation and the Ministry of Tourism, to deliver enhanced tourism connectivity and commercial links, supporting the development of the Southern Zone.

This initiative underscores Maldivian’s commitment to enhancing connectivity for both locals and tourists in the Maldives, marking a pivotal advancement in fostering a resilient tourism ecosystem that serves the interests of visitors and the local communities alike. The service between GAN and GKK facilitates a direct connection for arriving tourists to Gan International Airport via Sri Lankan Airlines, giving access to over 2,100 resort and guest house beds in Gaaf Alifu and Gaaf Dhaalu atoll. The new route will further support import/export trade for local businesses in the Southern Zone.

Ticket bookings for the service will be available from April 4, 2024, from Maldivian’s sales channels including the official website, mobile application, ticketing office and via sales agents, allowing travelers to plan and secure their journeys well in advance.

Emirates Awarded Certified Autism Center Designation for All Check-In Facilities in Dubai

Furthering Dubai's commitment to accessible travel and in time for World Autism Awareness Day on April 2; Emirates has achieved a Certified Autism Center™ Designation for all of its Dubai Check In facilities - Emirates City Check-in & Travel Store in DIFC, Emirates Cruise Check In - Port Rashid, Emirates Cruise Check In - Dubai Harbour and Emirates City Check-In Ajman, in addition to the Emirates’ dedicated hub in Terminal 3 at Dubai International Airport (DXB).

The certification, awarded by the International Board of Credentialing and Continuing Education Standards (IBCCES) ensures that all Emirates facilities in Dubai have taken a significant step towards making travel more inclusive and accessible to neurodiverse customers, meeting criteria required for a comfortable and

supported travel experience.

As part of the designation, Emirates employees at the various facilities underwent specialized training on autism and sensory awareness, to equip them with the understanding and skills to address needs of autistic travelers or those with sensory sensitivities, along with their families. Comprehensive facilities audits were conducted across the locations, measuring all sensory inputs in public areas such as sound levels, lighting, and potential sights and smells to develop sensory guides, empowering travelers to make informed decisions and choose the environment that best suits their needs and preferences.

This achievement builds on the recent recognition of Dubai International Airport as the first international

airport to earn the designation from IBCCES and aligns with the Department of Economy and Tourism's (DET) vision of becoming the first Certified Autism Destination™ (CAD) in the Middle East.

Emirates' City Check-Ins across Dubai offer a seamless and stress-free pre-airport experience in convenient

and easily accessible locations, where Emirates customers can check in for flights up to 24 hours in advance, drop off luggage between four and 24 hours before departure, and choose between agent-assisted check-ins, robot-assisted check-ins, or self-service kiosks, allowing a more relaxed travel experience.

Air Seychelles and SriLankan Airlines Announce Codeshare Partnership

Air Seychelles, the Republic of Seychelles’ national airline and Sri Lankan Airlines, the flag carrier of Sri Lanka, have announced a new code-sharing partnership, expanding the number of destinations accessible to customers from the paradise islands flying between Mahe and Colombo.

Over 20 destinations are included in the partnership, which includes much requested ones such as Sydney and Melbourne in Australia as well as other popular stops in India, Thailand, Malaysia and Singapore. SriLankan Airlines’ Passengers will also be able to fly from Colombo to Mahé with the

activation of the codeshare partnership.

This new codeshare agreement will allow Air Seychelles and SriLankan Airlines to place their codes on each other’s flights and enable passengers to continue their journey conveniently using a single booking and with their baggage checked in all the way to the final destination. It also means passengers can book their travels with both airlines, through online travel agencies, as well as with local travel agents.

In June last year, when Air Seychelles launched the Colombo service, the two airlines signed an initial interline agreement that introduced multiple

cities within the south-east Asia region to the local market’s choice of destinations.

Sandy Benoiton, Air Seychelles’ Chief Executive Officer shares “now that we have been flying to Colombo for over 9 months, the twice-weekly flights have proven successful. The next step to solidifying our relationship is with this code-share, allowing even more passengers the convenience of a single ticket to more points served by our partner in Asia and Australia.

Richard Nuttall, Chief Executive Officer of SriLankan Airlines stated, “We are pleased to boost our codeshare network and presence in the African region through this new partnership. We look forward to working with Air Seychelles to provide our customers even more African destination options in the coming years.”

Flights under the codeshare agreement are available to book now and will begin operating in April 2024.

Catch the Wind with Youri Zoon, Kitesurfing World Champion at COMO Cocoa Island

Embark on an exhilarating kitesurfing odyssey from May 6 to 20, 2024, at COMO Cocoa Island alongside Youri Zoon, celebrated for seizing the kitesurfing world championship twice. Under his seasoned guidance, amplify your kitesurfing prowess, whether you're a neophyte craving the fundamentals or a seasoned aficionado striving for intricate maneuvers and

airborne thrills.

Kitesurfing merges windsurfing, surfing, and wakeboarding for a dynamic water sport. Using controllable kites, riders harness wind power to glide across the ocean's surface while being set against the backdrop of endless horizons and azure waters.

Throughout his residency, Zoon will conduct guided kitesurfing sessions, offering novices a gentle introduction to the sport or empowering veterans to elevate their abilities. Additionally, Zoon will host enlightening COMO Conversations, delving into his personal journey to kitesurfing eminence and the obstacles he surmounted along the way.

Guests may arrange activities with Zoon at their leisure, with plenty of time to make the most of our private island comforts, from massage treatments at COMO Shambhala to sandbank dinners under the stars and more.

Hailing from the Netherlands, Zoon's affinity for kiteboarding burgeoned at the tender age of 13. A prodigious talent, he swiftly amassed accolades, securing victories at the Junior

European Championships and Dutch Nationals in his inaugural year. Subsequently clinching the world title in 2011 and 2012, Zoon's enduring passion for the sport fuels his ongoing commitment to mentorship and coaching, ensuring his legacy endures both on and off the water.

Nestled within South Male Atoll, COMO Cocoa Island beckons discerning travelers with its intimate enclave of 33 overwater villas. Renowned for its iconic Dhoni Water Villas, which pay homage to Maldivian maritime heritage, this idyllic retreat offers a sanctuary of tranquillity and indulgence. Accessible via a scenic 40-minute speedboat journey from Velana International Airport, COMO Cocoa Island promises an unrivalled blend of luxury and seclusion.

Muni Foundation and Fushifaru Maldives to Host Plastic Aa Nulaa Event in Hulhumale, Advocating for No Single-Use Plastic

Plastic pollution has become a pressing global issue, and in response, an event organized by Muni Foundation together with Fushifaru Maldives, "Plastic Aa Nulaa," is set to take place in Central Park, Hulhumale on April 29, 2024. This event aims to gather individuals, communities, and organizations towards the cause of eliminating single-use plastic, protecting our marine life and fostering a more sustainable way of living.

Plastic Aa Nulaa, which translates to "No to Plastic" in Dhivehi, is a movement towards a cleaner, greener future. Organized by Muni Foundation and Fushifaru Maldives, with the support of governmental bodies and corporate sponsors, this event promises to be a catalyst for change. Fushifaru has implemented a range of green initiatives, including a coral propagation project, the elimination of single-use plastic bags, planting trees and promoting sustainable cooking practices with a chef's garden. The resort has been commended for its efforts to reduce its carbon footprint,

preserve marine life and support the local community.

Muni Foundation, a prominent non-profit organization dedicated to environmental conservation, together with Fushifaru initiated Plastic Aa Nulaa. With a mission to create a more sustainable future for all, Muni Foundation has been actively involved in various initiatives aimed at preserving natural ecosystems and reducing environmental impact.

Ooredoo, a leading telecommunications company in The Maldives, has stepped forward as the gold sponsor of Plastic Aa Nulaa. With a commitment to corporate social responsibility, Ooredoo has been at the forefront of initiatives aimed at promoting environmental sustainability.

The bronze sponsors, La Linker and Transmaldivian Airways (TMA), have also demonstrated their commitment to environmental stewardship and community engagement by contributing to this cause. Fushifaru would also like

to thank the venue sponsors HDC and Parley as well as the set-up sponsor Island Chief for their invaluable contributions.

The event will feature a diverse range of activities and initiatives designed to raise awareness about the detrimental effects of single-use plastics on our environment and encourage the adoption of eco-friendly alternatives.

Plastic Aa Nulaa will feature distinguished speakers from various fields:

• Mr. Ahmed Siaar - General Manager, Fushifaru Maldives

• Mr. Khalid Al-Hamadi - CEO Ooredoo

• Lorraine Aldridge, Marine Biologist, Atoll Marine Conservation Centre

These speakers will offer valuable perspectives during Plastic Aa Nulaa, inspiring attendees to take meaningful action towards a sustainable future.

In addition to raising awareness and promoting sustainable alternatives,

Plastic Aa Nulaa will also facilitate community action through a beach cleanup during the morning of April 29, 2024.

" We are thrilled to host Plastic Aa Nulaa, a significantly important event of the year to support efforts to tackle plastic pollution in our city," said Mr Ahmed Siaar, General Manager of Fushifaru Maldives. "It's inspiring to see so many individuals and organizations come together with a shared commitment to protecting our planet."

JA Manafaru Introduces 'Wellness Your Way' Retreat Packages

As part of JA Manafaru’s evolution towards wellness, the private island resort in the serene Haa Alifu Atoll will soon launch five distinct wellness retreat packages as an added option for guests to partake during their dreamy Maldives vacation.

Since the first announcement of the developing wellness initiatives last year with the launch of the acclaimed Wellness Your Way menus on October 16, 2023, World Food Day, the resort has proudly committed to ensuring guests have choices around wellness. The new retreat packages were curated by offering guests' a la carte choices of treatments and activities within the package inclusions. The carefully selected menus allow guests to choose the treatments that suit their own personal style while being confident that they will contribute to their wellbeing journey's results.

JA Manafaru announces their most unique retreat package, JA Signature Culinary Journey. Since the launch of the Wellness Your Way menus, the resort has observed that many guests have chosen to stay at JA Manafaru because of the menus. The F&B

and culinary teams have noticed an increase of guests who are wanting to change their dietary lifestyle or who have in fact been advised to by their doctor. This led to the creation of this special retreat package.

The JA Signature Culinary retreat offers guests a chance to effortlessly follow their new diet with naturally nurturing cuisine and reset their system with specialized treatments while being supported by the JA Manafaru's team. To further elevate the guest experience through this package, several culinary classes and workshops were included so that the long-staying guests will continually enjoy their wellness journey during their stay, ensuring they have all the tools with culinary learning for long term healthful habits.

Both the JA Signature Culinary Retreat and the Detox and Reset programs include Epi-Genetic testing. This non-invasive testing is offered in partnership with Cura Pura clinic in Portugal and Cell Wellbeing Laboratory in Germany. Hair testing has been used since the 1800’s but modern technology has allowed JA Manafaru to

collect samples from guests on the island and electronically send the data to the laboratory in Germany for analysis. A 36-page report is subsequently generated which offers an insight into the best foods for the individual to eat as well as foods to avoid. To ensure a full understanding of the results, the guests will have a video consultation with the experts at Cura Pura clinic, led by Dr. Rui Loreiro, a recent visiting practitioner at JA Manafaru.

Moreover, the resort team will create personalized meal plans for the retreat

guests to enjoy during their journey. Meal planning is available for all retreat guests and guests following other retreat plans or simply on vacation can sign up for our optional Epi-genetic testing service.

All guests partaking in retreat programs will receive special inclusions such as daily morning lime ritual and evening detox elixir, villa aromatherapy of their choice, a Wellness Your Way tote bag, bamboo and glass water flask and personal journal to record their wellness journey, among others.

Four Seasons Maldives at Kuda Huraa Announces the Launch of a Second Menu at Baraabaru

A tantalising culinary sequel unfolds from April 2, 2024 in the dramatic lagoon-top setting of Baraabaru at Four

The partnership between Indian-born, New York-based Chef Hari Nayak and Baraabaru’s Head Chef Kishan Singh continues with a second menu, marking the next chapter in a collaborative journey that began in October 2023. This new menu not only showcases the rich cultural and culinary heritage of the Indian subcontinent and the Maldives but also

ventures into new territories and passions.

The Nayak-Singh Baraabaru partnership is more than a marriage of ingredients and creativity; it’s an alignment of philosophies and passions. Visionary Chef Hari Nayak’s journey from the coastal city of Udipi, India, to the world’s most prestigious restaurants is reflected in his modern yet authentic interpretation of Indian gastronomy. Chef Kishan Singh is celebrated for his dedication to natural flavours and meticulous focus on fresh, authentic dishes, complementing Chef

Nayak’s global perspective with deep-rooted local wisdom.

The new season Baraabaru menu expands its gaze beyond the Southern coastal recipes that defined Chef Hari’s India's childhood and the first menu, embracing a pan-Indian approach with a modern twist. "We're thrilled by the overwhelming reception from our guests who have recently dined at Baraabaru," comments Didier Jardin, General Manager at Four Seasons Resort Maldives at Kuda Huraa. "We're excited to elevate the dining experience even further with this new menu selection that features popular favourites as well as a selection of new dishes."

Signature starters include the Kokum Cured Tuna, which marries the tangy essence of Bhel Puri with creamy avocado in a refreshing cold salad. The Tandoori Grilled King Oyster Mushroom is a subtly spiced delicacy; its meaty texture the perfect canvas for the smokiness of the tandoor. The Kosha Mangsho, a Bengali-style slow-cooked mutton, is prepared with black masala, offering nuanced layers of intense yet comforting

flavour. The Burrata Butter Chicken combines the charred smokiness of tandoor-baked chicken tikka with the velvet texture of melted burrata and a richly roasted tomato makhini sauce. The Lamb Shank Biryani is a majestic assembly of slow-cooked lamb with aromatic saffron-infused Keralan rice, sweet caramelised onions and the buttery crunch of toasted cashews.

Chef Hari Nayak’s favourite dish, the Ghee Roasted Baby Eggplant, pairs the creaminess of ghee-enriched eggplant with the warmth of red chilli and the tang of tamarind. Served with a feather-light Neer Dosa, this dish expresses the revered chef’s hallmark blend of classic flavours with modern flair. Chef Kishan Singh’s chosen dish is the Goan Peri Peri Prawn served with garlic pachadi and curry leaf oil.

As guests dine beneath Kuda Huraa’s endless skies, each bite explores the treasures of sea and land - and tells the tale of two chefs united in their passion for Indian flavours, fresh Maldivian ingredients, and the joy of creating together.

Seasons Resort Maldives at Kuda Huraa.

Milaidhoo Announces the Return of Manta Rays to Hanifaru Bay in Baa Atoll

Milaidhoo, a luxury resort nestled in the heart of the UNESCO Biosphere Reserve, welcomes the return of manta rays to the famed Hanifaru Bay. This seasonal migration, which attracts visitors from around the world, is an event that combines natural beauty with educational opportunities, offering guests a front-row seat to one of nature's most spectacular shows.

Only a 15-minute speedboat ride from Milaidhoo, Hanifaru Bay serves as a

congregation site for these graceful marine creatures. Visitors are invited to witness the manta rays as they glide effortlessly through the clear waters, a breathtaking sight that creates lasting memories. This unique experience is one of the highlights of visiting the Maldives, and Milaidhoo ensures that its guests have the opportunity to enjoy it.

For those who are not experienced swimmers, Milaidhoo offers beginner

snorkeling lessons guided by experienced instructors. This commitment to accessibility ensures that everyone can safely engage with the manta rays. Beyond the thrill of seeing these majestic creatures up close, guests can also attend educational talks led by the resort's marine biologist. These sessions delve into marine conservation and the unique biodiversity of the Baa Atoll, providing a deeper understanding of the marine environment.

Milaidhoo offers more than just manta ray encounters. Guests seeking relaxation can participate in meditation sessions conducted by skilled practitioners. These sessions aim to harmonize the excitement of the underwater experience with moments of inner tranquility and self-reflection. The resort promotes the concept of travel as a journey of enlightenment and personal growth, encouraging guests to embrace new experiences with a sense of purpose.

Amila Handunwala Appointed as General Manager at W

Maldives

Amila Handunwala has been announced as the new General Manager at W Maldives.

Bringing over 25 years of experience in luxury hotel management spanning across Maldives, Middle East and Southeast Asia under the brands; Raffles, Conrad, St.Regis and Waldorf Astoria.

Amila conveyed his anticipation for becoming a part of W Maldives, expressing his eagerness to guide the skilled team at W Maldives. He highlighted the resort's exceptional location and distinctive features, affirming its status as a premier destination in the country. Amila expressed his excitement for working with the team to enhance the guest experience and solidify W Maldives'

position as the foremost luxury lifestyle resort in the region.

With Amila's appointment as General Manager, the resort seeks to reaffirm its dedication to excellence and pioneering luxury hospitality. His vision and guidance will be instrumental in guiding W Maldives through its transformation, all the while upholding the brand mission of W Hotels to inspire curiosity and broaden horizons for its guests.

Oriol Montal, Managing Director of Luxury Asia Pacific (excluding China) at Marriot International, expressed excitement over the addition of an experienced and dedicated leader to the team, “We are thrilled to have such an experienced

and passionate leader joining the team”. With a wealth of experience in luxury hospitality and a deep understanding of the Maldives market,

the appointment of Amila promises to be invaluable as W Maldives continues to evolve and enhance its guest experience.

Sun Siyam Iru Veli Maldives Appoints Athif Ibrahim as New Learning and Development Manager

Sun Siyam Iru Veli announces the appointment of Athif Ibrahim as the new Learning and Development Manager. With a wealth of experience in talent cultivation and service enhancement, Athif is set to spearhead transformative initiatives aimed at nurturing talent and elevating service standards within the resort.

In his new role, Athif Ibrahim will harness his expertise to drive innovative learning strategies and create tailored developmental programs to empower staff members.

With a dedication to excellence and over thirteen years of extensive experience in the hospitality industry, he aims to foster a culture of continuous improvement.

Commenting on his appointment, Athif expressed his enthusiasm, stating, "I am thrilled to have joined the Sun Siyam brand at such a significant moment in its storied history, where numerous and exciting changes are in the offing. I am committed to creating a culture of learning and service excellence that will enhance our

human capital so that they can, in turn, help us elevate our already memorable experiences infused with Maldivian culture and genuine hospitality."

Athif's journey in hospitality commenced at One & Only Reethi Rah, Maldives, where he started as a Call Center Assistant. Over the years, he has demonstrated exceptional dedication and skill, progressing through various roles, including a notable tenure in Front Office management. He is currently introducing new effective learning and training sessions to all team members, slowly but surely shaping their mindsets and attitudes towards delivering better service. His commitment to excellence and passion for fostering talent have earned him recognition within the industry. His multifaceted approach, coupled with a profound understanding of hospitality dynamics, promises to elevate the resort's offerings to new heights.

Apart from his professional achievements, Athif is a renowned ultra-runner, thinker, speaker, and

writer. His insights on motivation, leadership, human resources, and personal growth have been featured in esteemed publications such as Medium, Corporate Maldives, and Hotelier Maldives.

In his most recent position as Assistant Manager of Training and Quality Assurance at LUX* South Ari Atoll, Maldives, Athif played a pivotal role in achieving the prestigious 5-stars rating by Forbes Travel Guide for the resort in 2024. His commitment to excellence and passion for fostering talent have earned him recognition within the industry. His commitment to professional development is exemplified by his participation as a panelist at the National HR Convention and EXPO in 2022 and his recent speaking engagement at the Learning and Development Conference 2023, organized by the Maldives Association of Human Resources Professionals.

Sun Siyam Iru Veli welcomes Athif Ibrahim to the team and looks forward to leveraging his expertise to further enrich guest experiences and drive organizational growth.

Resort Life Travel Strengthens Team with Appointment of Finance Expert, Saruvash

After an illustrious career in the Ministry of Finance, Ahmed Saruvash Adam has joined Resort Life, a leading tourism company in the Maldives, taking on the role of Financial and Business Development (FBD). His move from the public sector to the private sector marks a significant transition in his career.

Saruvash, widely recognized for his pivotal role in budgetary matters over the past 8 years, resigned from the finance ministry earlier this month. During his tenure, he not only led the budget department but also played a key role in the successful implementation of financial policies across two different administrations. He was instrumental in shaping the country's budgetary framework and worked with key financial institutions, including MIRA and MMA.

In his new role at Resort Life, Saruvash aims to bring his extensive experience in financial management and business development to one of the country's most influential tourism companies. "After serving for a long time in the government, I joined the private sector with the aim

of serving the sector, especially Resort Life, to the highest level of my capabilities."

Resort Life has been at the forefront of the

Maldivian tourism industry, with a strong presence in the Russian market and operations across 11 countries worldwide. With Saruvash at the helm of financial and business development, the company looks forward to leveraging his expertise to drive growth and innovation.

Saruvash's career path reflects a strong commitment to public service and finance. He completed his higher education in the UK and Austria, earning both master's and bachelor's degrees in relevant fields. During his time at the Ministry of Finance, he served in various senior positions, including as chairman of MIRA's board for four years and a board member at MMA for a year. Additionally, he was the Managing Director of The Appa South Health Services Company, overseeing the management of 18 hospitals during President Mohamed Nasheed's tenure.

As Saruvash embarks on this new journey with Resort Life, the tourism industry in the Maldives can expect fresh insights and continued growth in the coming years.

Sun Siyam Resorts Promotes Ahmed Naufal to Group Director of Sales & Marketing

Sun Siyam Resorts has announced the promotion of Ahmed Naufal to the role of Group Director of Sales & Marketing, effective from April 2024. Previously serving as Cluster Director of Sales & Marketing at the compnay, Naufal will now spearhead the strategic sales and marketing initiatives across all six Sun Siyam Resort properties in the Maldives and Sri Lanka.

Commenting on the promotion, Deepak Booneady,

CEO at Sun Siyam Resorts, expressed his enthusiasm, stating, "Naufal's promotion exemplifies our commitment to recognizing and developing exceptional talent within our organization. His extensive experience and proactive approach align perfectly with our company's growth objectives. We are confident that his leadership will propel Sun Siyam Resorts to new heights of success, driving increased sales and revenue growth within the company.”

In his new capacity, he will be responsible for developing robust sales and marketing growth strategies, fostering global partnerships, and driving business success for the entire Sun Siyam Resorts portfolio. Based at Sun Siyam Olhuveli, Naufal brings a wealth of experience and a proven track record of excellence in the hospitality industry.

Naufal's journey with Sun Siyam Resorts began in August 2021 when he served as Director of Sales and Marketing at Sun Siyam Olhuveli and led global sales initiatives for the resort's three interconnected islands. In March 2023, he assumed the role of Cluster Director of Sales & Marketing, managing sales and marketing activities for Sun Siyam Iru Veli and Sun Siyam Olhuveli.

Throughout his career, Naufal has held key positions at prestigious resorts in the Maldives, including One & Only Kanuhura, Baros Maldives, Milaidhoo, Dhevanafushi Maldives Luxury Resort, Raffles Maldives Meradhoo, Radisson Blu Resort Maldives, and Movenpick Maldives.

With over 17 years of experience in the Maldives hospitality sector, Naufal holds a Bachelor’s degree in Business Tourism Management from the Maldives National University. He has further honed his skills through professional development programs, including courses in Business Strategy and Revenue Management from Cornell University.

SriLankan Airlines Appoints New Regional Manager in Charge of India, Bangladesh, and Nepal

SriLankan Airlines has recently announced the appointment of a seasoned industry professional, Fawzan Fareid as its new Regional Manager to India, Bangladesh, and Nepal. With this strategic move, the airline aims to strengthen its foothold and expand its presence in these crucial markets.

Fawzan brings a wealth of experience and expertise to his new role having spent 26 years with the National carrier of Sri Lanka at different capacities. He embarked on his overseas stint back in 2005 as Area Manager based in Riyadh Saudi Arabia his experience extends to Country Manager Position in Qatar, Home market Sri Lanka, Japan & South Korea, The Maldives and Bangladesh prior to his new role, with a strong focus on business development, strategic planning, and customer engagement. His proven track record in driving growth and delivering results makes him a valuable addition to the SriLankan Airlines’ India Bangladesh & Nepal teams.

In his new capacity, Fawzan will be responsible for leading and coordinating all aspects of SriLankan Airlines’ operations in India, Bangladesh, and Nepal. This includes overseeing sales and marketing

strategies, enhancing customer experience initiatives, and fostering partnerships with key stakeholders in the region.

SriLankan Airlines remains committed to providing seamless connectivity and world-class services to

its passengers across its extensive network. With the appointment of Fawzan Fareid as the new Regional Manager, the airline is poised to further elevate its presence and reinforce its position as a leading carrier in South Asia.

10 Years Later, Still Living the Dream

Vuly&Rok

Thank you for taking the time to chat with us again; this is an important year for you guys, marking 10 years of your company's inception. How are you both feeling after reaching such a monumental milestone?

Vuly: Our journey began as two fresh graduates, and the hurdles we encountered, particularly in the initial phase, were daunting. Frankly, I never envisioned us reaching this point. The path was strewn with difficulties, but we braved them all, hand in hand.

Roky: Reflecting on our early days, I recall how Vuly and I would personally handle every aspect of the hotel to keep it afloat. We did everything from night shifts to utilising our kitchen training to prepare meals for our guests. These fond memories now serve as a solid foundation for our business.

You recently opened a new guesthouse in Hulhumale, H78 Veli. This is in addition to your successful restaurant Catch78 and logistics company Ocean 78.

Vuly: Over the years, we have been looking for opportunities to expand our guesthouse portfolio since we have almost 100% occupancy at h78 most of the time. In the meantime, we ensured that our restaurant was successful and expanded into transport services. The new property is doing very well, and we are happy to have waited for the right opportunity.

Roky: Since our operations have doubled, we have been working to restructure the company and build the team. A well-trained team ensures customer satisfaction and a sustainable business, especially in hospitality. Expansion is always a great step forward, but we must be analytical and cautious in how we approach it.

How do you manage the responsibilities of having multiple businesses along with a young son?

Vuly: We always say that it takes a village to raise children initially. When we had our son Luka, we lived in Slovenia while working remotely, and then Roky’s parents helped us out a lot. They are not with us anymore, but their support was crucial in those days, especially since Luka was born during COVID-19, and we had to find a way to keep our business running, all the while having a newborn.

Roky: Since we returned to the Maldives, we owe a huge

thanks to Vuly's mom, dad, sister, aunts, and uncles for taking such good care of our son while we focused on business. We usually spend quality time on weekends as a family with our son.

How do you divide your responsibilities at work and how do you manage working together and living together?

Vuly: Lucky for us, Roky and I are opposites; opposites attract, as they say, so we can divide our work to do what we love to do. We try to keep working and not talk about work at home, but that doesn’t always happen(laugh).

Roky: Vuly manages HR, Marketing, and finances while I look after Sales, maintenance and daily operations. We both sit down for weekly meetings and strategy discussions and to brief each other on the other departments. I think having clear responsibilities at work and home and respecting each other's boundaries, and trusting in the work the other person is doing are the keys to a harmonious relationship.

What are the biggest obstacles you have faced over the years, and how have you overcome them?

Vuly: Apart from the issues we faced during the first years opening the hotel, I would say the waste issue in common areas was a big problem, especially garbage on local beach areas. For the last few years, HDC has been cleaning up common areas as best as they can, so we highly appreciate it. A permanent solution would be civic responsibility to keep common areas clean. We do our best to keep our area clean for our guests and mitigate these issues with the best service we can give.

Roky: In addition to what Vuly highlighted, the COVID

years were tough for us, as they were for many others; we overcame them through product diversification. Working in the Maldives was a unique experience; it was very dynamic. No two days were the same, and no two problems had the same solution. It is a challenge, but one that has been fun to take on.

In your 10 years working in the guest house industry, you have witnessed a lot of growth in the sector; what are your thoughts on the current state of the sector and how do you envision it in the future in terms of developmental aspects?

Vuly: The guesthouse industry has given us locals a platform to share our culture with tourists and a chance to essentially invite them to our homes and share the beauty of local and island life with them. It has been wonderful to see the industry produce incredible entrepreneurs not only in owning and running guesthouses but also in supporting businesses such as water sports, restaurants, and more. I hope that the growth is carried out sustainably in a strategic way so that we can leave a lasting legacy for future generations.

Roky: Ever since I came to Maldives for the first time 15 years ago, I have been enamoured by her beauty, especially in the local islands. The Maldivian hospitality is like no other, and the food, wow, once you have Maldivian food, you will always come back for more. My personal favourite is fihunu gulha, and any hedhikaa really. I see a lot of growth potential, especially further from Male’ city in the Northern and Southern regions. I hope to see guesthouse tourism boom all over Maldives in the coming years.

Final thoughts

Vuly and Roky: Since we met in university, our dream has been to run a hotel by the beach together. We wouldn’t have been able to do this without the support of our parents. Thank you for your love and guidance and for always being there for us in our time of need. We would also like to thank our team, without whom we wouldn’t be able to bring our vision to life, and to all our friends and family who have supported us every step of the way.

Thank you all!

Summer Island Maldives Recognised as Global Hotel Awards Quality Winner 2024 by TUI Group

Summer Island Maldives has been honoured as a 'Global Hotel Awards Quality Winner' for 2024 by TUI Group, a renowned German tourism company and one of the world's largest travel and tourism companies. This esteemed recognition is based on feedback and

hotel satisfaction scores from TUI guests, highlighting Summer Island Maldives' commitment to excellence in hospitality.

Nestled just a 45-minute speedboat journey or a 5-minute seaplane journey from Velana International Airport,

Summer Island Maldives is a captivating barefoot beach destination. The award-winning resort features two exceptional restaurants, with one offering tantalising à la carte fusion dining, and three bars, including one on the sunset beach, one overwater, and a charming beach tiki bar. Guests are treated to a variety of curated experiences, including private beach dinners, tranquil sandbank picnics, and enchanting sunset sailboat trips.

Summer Island Maldives has gained a well-deserved reputation for its dedication to environmental sustainability. The resort has implemented a range of initiatives, including the phased elimination of single-use plastics, the utilisation of renewable energy sources, the installation of the world's largest 3D coral reef, and the recent

implementation of an eco-friendly strategy to eradicate mosquitoes.

Mariya Shareef, General Manager of Kaimoo Travels and Hotel Services Pvt Ltd, expressed her pride in the recognition, stating, "Summer Island Maldives being recognized as a TUI Global Hotel Quality Awards winner underscores the dedication of our exceptional team members in delivering unparalleled service to our guests. It stands as a testament to the confidence our guests have in the quality of our service."

This prestigious award from TUI Group further solidifies Summer Island Maldives' position as a leading destination for travellers seeking a luxurious and environmentally conscious retreat in the Maldives.

Vacations Expo 2024 Held at Central Park, Hulhumale’

Vacations Expo, the premier platform dedicated to promoting and advancing the travel and tourism sector of the Maldives was held at Central Park, Hulhumale’ from April 25 to 27, 2024.

The 5th edition of Vacations Expo made a grand comeback after the pandemic hiatus, with a vibrant marketplace showcasing competitive offerings from airlines, travel agents, tour operators, resorts, guest houses, and transport services, catering to diverse traveler needs. Moreover, international hospitals graced the event as exhibitors ready to

enlighten the visitors on their services available for the locals and expats alike.

Vacations Expo 2024 proudly presented 35 exhibitors showcasing their products and services whilst giving away a myriad of fabulous Visit & Win gifts like Umrah trips, guest house stays, airlines tickets etc. for the visitors. Main sponsor of the 5th edition of Vacations Expo is Ace Travels Maldives, one of the pivotal players in fulfilling travel needs and supporting the burgeoning outbound tourism sector in the Maldives. Co-sponsors include Ace Aviation

Services Maldives, Inner Maldives and Embassy of Saudi Arabia in Male, Maldives. The event is endorsed by Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Tourism Industry (MATI), Maldives Association of Travel Agents and Tour Operators (MATATO) and National Guesthouse Association of Maldives (NHGAM).

This multi-cultural event is organized by Highrise Pvt Ltd, event management, marketing, and PR company, boasting over 15 years of industry expertise and a

team of in-house event specialists dedicated to creating extraordinary experiences.

With the introduction of local tourism, visitors, foreign expats, and locals are keen to explore and share what the new businesses have to offer on weekends and long vacations in Maldives. The 5th edition of the Vacations Expo is one of the best platforms to showcase the Travel Destinations, Resorts, Travel Agents / Tour Operators, Guest Houses, Divers, Transport services packages prior to School and Eid-Al Haa holidays.

Aviation Forum 2024 Concludes Successfully, Setting Stage for Industry Advancements in the Maldives

The Aviation Forum 2024, hosted at Hotel Jen Maldives, has drawn to a successful close, marking a significant milestone in fostering dialogue and innovation within the aviation industry in the Maldives.

With a focus on exchanging perspectives and fostering ideas, the forum provided a vital platform for industry participants and key stakeholders to engage in crucial dialogues surrounding various facets of aviation. From infrastructure and connections to air cargo logistics, passenger experiences, and tourist airline operations and expansions, the forum tackled a diverse range of topics critical to the industry's growth and sustainability in the Maldives.

Aviation is not merely a mode of transportation in the Maldives; it is an indispensable lifeline connecting our remote islands and driving economic

growth, The Aviation Forum 2024 has been instrumental in not only raising awareness on crucial areas within the industry but also in fostering collaborations and partnerships that will shape the future of aviation in our country.

Throughout the forum, industry experts, policymakers, and stakeholders shared valuable insights, innovative ideas, and best practices aimed at addressing the challenges and opportunities facing the aviation sector in the Maldives. The exchange of knowledge and experiences has

laid a solid foundation for collaborative efforts towards sustainable growth and development in the industry.

Looking ahead, plans are already underway to host the Aviation Forum in the Maldives again next year, building upon the momentum gained from this year's successful event. The continued engagement among industry stakeholders are crucial in driving innovation, enhancing connectivity, and ensuring the aviation sector's resilience.

“We extend our heartfelt gratitude to

all participants, sponsors, and partners for their unwavering support and commitment to advancing the aviation industry in the Maldives.”

About the Aviation Forum

The Aviation Forum serves as a platform for industry stakeholders to exchange perspectives, foster ideas, and engage in dialogue on crucial topics within the aviation sector. By bringing together key players and decision-makers, the forum aims to drive innovation, address challenges, and promote sustainable growth in the aviation industry.

Harnessing Innovation and Strategy: Navigating the Challenging Summer Ahead for Maldives Tourism

The Maldives tourism industry faces an increasingly competitive landscape as we approach the summer season. With the addition of new guesthouse beds and the constant challenge of securing additional airline routes, hoteliers are concerned about the potential for lower occupancy rates. Moreover, the global atmosphere is tense with geopolitical issues like the Iran-Israel conflict, which adds to the uncertainty. In this environment, tourism marketers must innovate and adapt. Here’s how you can differentiate and thrive even in these challenging times.

Understanding the Current Landscape

The Maldives' economy is significantly driven by tourism, which contributes about 30% directly to the GDP. Recent trends indicate a shift towards increased local guesthouse accommodations, which, while diversifying the market, have also intensified competition for resorts. Furthermore, stagnant airline capacity has limited new tourist inflows. According to the latest tourism statistics, the growth in arrivals has not kept pace with the increase in accommodation options, signaling a need for strategic adjustments in the marketing approach.

Leveraging Marketing Wisdom

Philip Kotler, a leading marketing expert, once said, "The best advertising is done by satisfied customers." As we think about steering through a less favorable season, focusing on enhancing customer experience is paramount. Encouraging and leveraging positive reviews and word of mouth can be more powerful than traditional advertising. Creating unique, personalized experiences that guests can’t help but share with others could be a cornerstone of our marketing strategy.

David Ogilvy, another marketing legend, advocated for the importance of research in understanding what the consumer wants. He famously remarked, "The consumer isn't a moron; she is your wife." In the context of

Innovation in hospitality isn't just about technology; it's also about conceptualizing new and unique ways to attract tourists. This could involve hosting themed events, promoting eco-friendly practices and sustainability, or creating immersive cultural experiences that differentiate Maldivian resorts from other destinations.

the Maldives, this means profoundly understanding the nuanced needs of diverse traveler segments – from honeymooners and luxury seekers to adventure Travelers and cultural explorers.

The Role of AI in Tourism Marketing Artificial Intelligence (AI) is reshaping how we approach marketing in the tourism sector. AI can analyze large volumes of data to predict trends, personalize marketing messages, and enhance customer service. For instance, AI-powered chatbots can provide 24/7 assistance to potential guests, managing bookings and answering inquiries instantly, enriching the customer experience and freeing up human resources for more complex tasks.

Furthermore, AI can optimize pricing strategies based on real-time market data, helping properties in the Maldives maintain competitive rates and maximize occupancy. By leveraging AI, marketers can attract guests and create tailored experiences that meet their specific expectations and desires.

Mitigating Geo-political Sensitivities

The ongoing tensions in regions like Iran and Israel can have ripple effects across global travel patterns. Marketers in the Maldives must monitor these situations closely and adjust their marketing strategies accordingly. This may include targeting alternative markets less affected by regional instabilities or adjusting promotional materials to ensure sensitivity to these issues.

Conclusion

The path ahead for Maldives tourism is challenging but ripe with opportunities for those willing to innovate and adapt. Marketers can survive and thrive by understanding current trends, leveraging marketing wisdom, integrating AI, and staying sensitive to global issues. Remember, as Seth Godin once put it, “Don’t find customers for your products; find products for your customers.” This summer, let’s think differently, act strategically, and tailor our offerings to the evolving needs of our guests. Let's turn these challenges into stepping stones for success.

Contributing writer:

Suresh Dissanayake, Hospitality Marketer

H78 Veli Maldives Opens its Doors to Guests

H78 Veli, the newest addition to the hospitality scene at Hulhumale', has opened its doors to guests seeking a blend of luxury and convenience. Nestled just a stone's throw away from the breathtaking turquoise waters and powdery white beaches, H78 Veli promises an unforgettable stay for visitors.

As the sister hotel of the renowned H78, celebrated for its exceptional service and seamless transfers, H78 Veli upholds the same standards of excellence. Boasting 22 newly renovated rooms adorned with Maldivian art and cultural accents, the hotel offers a harmonious blend of modern comfort and local charm.

Whether opting for an ocean-view suite or a cozy superior room, every guest is treated to stunning vistas and unparalleled comfort.

Conveniently located just a 15-minute drive from Velana International Airport and a mere 20-minute drive from Male, the capital city, H78 Veli caters to travelers seeking ease of access without compromising on luxury. Situated in Hulhumale, guests can immerse themselves in local culture while enjoying the pristine beaches, all while being in close proximity to the airport.

To further elevate the guest experience, H78 Veli offers delectable dining options at its restaurant, serving up a fusion of local, Asian, and Western cuisine in a picturesque seaside setting. Whether it's breakfast, lunch, or dinner, guests can savor flavorful dishes while soaking in the tranquil ambiance.

With its impeccable service, prime location, and luxurious accommodations, H78 Veli emerges as the perfect choice for travelers seeking a guest hotel close proximity to the capital city and airport. Whether for business or leisure, guests can expect nothing short of a remarkable experience at H78 Veli.

Grand Opening of Cocco Club Thoddoo Maldives Adds Exquisite Culinary Experience to the Island Paradise

In a remarkable addition to the vibrant tourism scene of the Maldives, Cocco Club Thoddoo officially opened its doors on April 3, 2024. Nestled in the heart of Alif Alif Thoddoo, this new culinary hotspot promises to elevate the dining experience for locals and tourists alike.

With a dedication to showcasing diverse global cuisines with the unique essence of the Maldives curated by the skilled hands of Alessio Napoli, hailing from Italy. Its specialties include Kara Steak, Cocco Specials featuring coconut-infused dishes, and the irresistible Lonumirus Pizza. Join for a delightful dining experience with the incredible Cocco Team.

Co-founders and owners, Alessio Napoli and Ibraim Ikram Rashad, bring to the table a wealth of experience garnered from over 15 years in the tourism and hospitality industry. Their vision is clear - to provide guests with unparalleled service and create unforgettable moments that will linger in the memory long after the meal is over.

Government Signs

MoU to Redevelop Kadhdhoo Airport as an International Airport

On April 11, 2024, a Memorandum of Understanding (MoU) was signed by the Maldivian Government to transform Kadhdhoo Airport into an international hub. President Dr. Mohamed Muizzu oversaw the signing during his visit to Fonadhoo in Laamu Atoll.

The ceremony marked the commencement of crucial activities such as land reclamation and coastal protection, essential for Kadhdhoo Airport's redevelopment. Additionally, the event marked the launch of the Laamu Maritime Hub Development project.

Signed between the Maldivian Government and China CAMC Engineering Co. Ltd., the MoU outlines plans for Kadhdhoo Airport's expansion. Minister for Construction and Infrastructure, Dr. Abdulla Muththalib represented the Maldivian Government, while General Manager, Li Weiwei signed on behalf of China CAMC Engineering Co. Ltd.

The redevelopment project aims to extend the airport's runway to 2.45 kilometers and construct a terminal capable of handling 300 passengers during peak hours. It also involves reclaiming 56.60 hectares of land and constructing 4433 meters of revetment for coastal protection.

Simultaneously, the Laamu Integrated Maritime Hub was inaugurated during the ceremony. Awarded to China CAMC Engineering Co. Ltd., this project encompasses various initiatives like the Gaadhoo Conservation Project, a cruise terminal, a super yacht marina, off-shore bunkering services, and an eco-resort.

Oaga Garden Green Rice

Chef Abu's culinary journey began two decades ago at the tender age of 17. Starting humbly as a steward, his initial tasks were seemingly mundane - but beneath the surface, a passion for food simmered. Driven by a desire to create both delectable and healthy dishes, Chef Abu nurtured this passion, eventually turning it into a craft that celebrates local ingredients.

What inspired you to create this dish?

My father's health was a major inspiration for this dish. I wanted to create a vibrant vegetarian option that not only tasted delicious but also incorporated healthy elements. Turning to the rich history of Maldivian traditional medicine, I found inspiration in the diverse herbs known for their potential health benefits.

INGRIDENTS :

1 small onion

2 scotch bonnet peppers

2 large garlic cloves

100g basil

100g mint

3g ginger

1 tbsp lime juice

2/3 cup water

½ tsp salt

3 tbsp olive oil

100g mixed herbs

METHOD:

1. Rinse rice until water runs clear. Set aside.

2. Blend water, pepper, basil, mint, mixed herbs, salt and spirulina until smooth (30 seconds). Cook

1. Heat oil in a pan over medium heat. Add onion, garlic, ginger and a healthy pinch of sea salt. Sauté 3-4 minutes.

2. Add rice and toast for 2-3 minutes.

3. Pour in green blend, which should just cover the rice, then bring to a simmer. Cover and cook for 18 minutes (absolutely no peeking!).

4. Rest for 10 minutes with lid on for fluffy rice. Serve

2 cups basmati rice ?

• Top with lime wedges and serve with grilled tuna.

Bonus

• Use a Dutch oven for even heat distribution.

• Adjust spice level with pepper.

Courtesy Abdulla Mohamed Latheef (Abu)

Sous Chef – Team Restaurant Oaga Art Resort

Frank l y Sp e aki n g

How might the ongoing conflict in the Middle East influence travel patterns and the utilization of Middle Eastern airlines for tourists visiting the Maldives? Specifically, considering factors such as potential disruptions in flight routes, changes in traveler preferences due to safety concerns, and the broader geopolitical implications on the tourism industry in the Maldives.

Shaaz Waleed Managing Director Resort Life Travel

In the past, I have understood that the absence of the National Airlines would be a disadvantage for us. It's been half a century since the inception of tourism in the Maldives. You have to learn from a variety of experiences. One of the most important components of Maldives tourism sector is 'transportation' which highly depends on the Middle East. The Maldives is the worst affected by any crisis in the Middle East. The Maldives is also affected by the heavy rain in the Middle East.

There is no one to take responsibility for the cancellation of the visit of many tourists arriving in the Maldives. The holiday is also ruined when the passenger does not receive the money he paid to the resort. The danger of this should be considered, the economic damage that the Maldivians may suffer. Even if the government stops spending, all that needs to be done is to strengthen the private airlines, which can bring tourists to the Maldives. Otherwise, it has been experienced many times that tourism will fall in every storm in the Middle East. It's still the same bitter experience as before.

Vice President, Sales & Marketing

Flight Route Disruptions: Middle Eastern airlines, renowned for their connectivity and service, often serve as critical hubs for international travel, including flights to the Maldives. Conflicts in the region can lead to airspace restrictions or closures, which might necessitate rerouting of flights. This increases travel times and can lead to higher operational costs for airlines, potentially causing an increase in ticket prices. The strategic location of Middle Eastern hubs like Dubai, Doha, and Abu Dhabi means that any disruption could impact many travelers opting for these routes to reach destinations like the Maldives.

Changes in Traveler Preferences Due to Safety Concerns: Safety is paramount for travelers, and heightened tensions or conflicts in the Middle East might deter tourists from flying through this region. Travelers might opt for alternative routes or airlines that bypass the Middle East entirely despite potentially higher costs or longer travel times. This shift could affect the load factor on Middle Eastern airlines and, by extension, affect tourist arrivals in destinations served by these airlines, including the Maldives.

Strategic Adaptations for Marketing: From a marketing perspective, it’s crucial to monitor these developments closely and adapt strategies accordingly. This might involve promoting alternative travel routes, collaborating with airlines that provide non-Middle Eastern transit options ( Turkish, UL & BA), and reassuring potential tourists of the safety and accessibility of the Maldives.

Ahmed Didi Strategist Co-founder, Focus Education Center

Brewing geopolitics in the Middle East and its unpredictable consequences including safety concerns and macroeconomics conditions will definitely impact tourism revenues. We have to act now! MATATO, MATI and MMPRC should proactively find alternative channels to compensate.

Abdulla Salih Managing Director Damas Company

The conflict's broader geopolitical implications, including economic sanctions, diplomatic tensions, and potential retaliatory actions, could potentially have far-reaching effects on the tourism industry in the Maldives. This may manifest in decreased visitor numbers from key markets, shifts in investment and development strategies, and increased economic uncertainty. While this represents a worst-case scenario, it is worth noting that the situation may not escalate further, particularly in an election year for the United States.

Geopolitical tensions are nothing new to the tourism industry in general and Maldives in particular. We have already observed Russia Ukraine battle, however tourism flow from this region didn’t decrease to the Maldives.

In general, I personally don’t see any negative impact using Middle Eastern carriers simply because Big 3 players in the Middle East are perfectly positioned to use alternate routes to cover European sectors.

However, the ongoing unrest in the Middle East poses considerable challenges to the Middle Eastern airlines. I don’t rule out the possibility of flight disruption, delays or even price increase through surcharges if airlines opted to use longer routes. Additionally, heightened security measures and travel advisories may further influence tourist decisions on using Middle Eastern airlines.

The situation invariably might create an impact on Maldivian Resorts such as probable cancellations or postponement, potential additional transfer cost if the airline changes schedule, increase in total package price if an airline surcharge is imposed.

Therefore, while the impact may not be direct, the unrest in the Middle East can have ripple effects on Maldives tourism through various channels.

Fawzan Faried Regional Manager, India, Bangladesh and Nepal Srilankan Airlines

Suresh Dissanayake

Adaaran Resorts